STIFEL FINANCIAL CORP
8-K, 1997-10-21
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549
                                
                                
                                
                                
                            FORM 8-K
                                
                                
                                
                         CURRENT REPORT
                                
             PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934
                                
                                
                                
Date of Report (Date of Earliest Event Reported):  September 26, 1997
                                
                                
                                
                                
                     STIFEL FINANCIAL CORP.
     (Exact Name of Registrant as specified in its Charter)
                                
                                
                                
      Delaware               1-9305              43-1273600
     (State of          (Commission File        (IRS Employer
   Incorporation)           Number)          Identification No.)
                                                      
                                
                                
                       500 North Broadway
                 St. Louis, Missouri 63102-2188
  (Address of principal executive offices, including zip code)
                                
                                
                                
                                
                         (314) 342-2000
      (Registrant's telephone number, including area code)

<PAGE>
Item 5. Other Event

     On   September  26,  1997,  Stifel  Financial   Corp.   (the
"Registrant")  announced the appointment of Ronald J.  Kruszewski
as  President  and Chief Executive Officer.  Mr. Kruszewski  will
assume his responsibilities immediately.
     
     Mr.  Kruszewski  has been in the securities  business  since
1985.   In  1989,  he joined Robert W. Baird & Co.,  Incorporated
("Baird"),   a  regional  investment  banking  firm  located   in
Milwaukee, Wisconsin.  He served as Managing Director  and  Chief
Financial  Officer of the holding company, which includes  Baird.
At  Baird,  he  was  responsible  for  asset  management,  legal,
compliance,  operations, information technology and finance.   He
also  served as co-head of  the Financial Institutions  Corporate
Finance Group.
     
     
Item 7. Financial Statements, Pro Forma Financial Information and
Exhibits

 (a)  Financial Statements of Businesses Acquired.

      None.

 (b)  Pro Forma Financial Information.

      None.

 (c)  Exhibits.

      Exhibit 99: Press Release

                                
<PAGE>                                
                                
                            SIGNATURE
     
     Pursuant to the requirements of the Securities Exchange  Act
of  1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.
     
                                   STIFEL FINANCIAL CORP.


Date:  October 21, 1997            By:       /s/  Stephen J. Bushmann
                                         Name:    Stephen J. Bushmann
                                         Title:   Chief Financial Officer



                     STIFEL FINANCIAL CORP.
                Form 8-K dated September 26, 1997
                           Exhibit 99
                   [Drohlich Associates logo]  DROHLICH
                                               ASSOCIATES
                                               Public Relations
- -----------------------------------------------------------------  
From:  Michael L. Drohlich
       Drohlich associates
       11330 Olive Blvd., Ste. 225
       St. Louis, Missouri 63141

       (314) 567-4030 (Office)
       (314) 878-6246 (Home)
     
                                 September 26, 1997


                      NEW PRESIDENT ELECTED
                       AT STIFEL, NICOLAUS
                                
For Immediate Release


ST. LOUIS. . . Ronald J. Kruszewski has been elected president
and chief executive officer of Stifel Financial Corp. (NYSE:  SF),
according to George H. Walker III, chairman of the board.
     Kruszewski, age 38, had been a managing director and the
chief financial officer of the holding company which includes
Robert W. Baird & Co., Incorporated, Milwaukee, Wisconsin, a
regional investment banking firm.
     At Robert W. Baird, Kruszewski was responsible for asset
management, legal and compliance, operations, information
technology and finance.  He also served as co-head of the
Financial Institutions Corporate Finance Group.
     He joined that company in 1989 as chief financial officer
and director of strategic planning.  In 1992, he began serving as
a regional director of the firm's Private Client Group.  He was
appointed to his most recent position in 1993.
     Walker said, "We are delighted that Ron has decided to join
our firm.  His diverse experience, coupled with his youth, will
provide Stifel with leadership for decades to come."

                             -more-
<PAGE>
New President Elected at Stifel, Nicolaus
September 26, 1997
Add 1-1-1



     Kruszewski earned his Bachelor of Science degree in 1981
from Indiana University, Bloomington.
     Stifel Financial Corp. is headquartered in St. Louis, Mo.
The firm is engaged in securities brokerage, investment banking
and money management.  It has 42 offices in 14 states and employs
almost 300 investment executives.  The company is a member of the
New York Stock Exchange and SIPC.

                             - End -




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