STIFEL FINANCIAL CORP
DEF 14A, 1997-03-21
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE> 1                    
                    SCHEDULE 14A INFORMATION

                         (Rule 14a-101)
             INFORMATION REQUIRED IN PROXY STATEMENT

                    SCHEDULE 14A INFORMATION

   Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934
                       (Amendment No.   )


Filed by the Registrant                     [X]

Filed by a Party other than the Registrant  [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by 
    Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                         STIFEL FINANCIAL CORP.
- - --------------------------------------------------------------------
            (Name of Registrant as Specified in Its Charter)

- - --------------------------------------------------------------------
(Name of Person Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11

      1)  Title of each class of securities to which transaction applies:
      2)  Aggregate number of securities to which transaction applies:
      3)  Per unit price or other underlying value of transaction computed 
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which  
          the filing fee is calculated and state how it was determined):
      4)  Proposed maximum aggregate value of transaction:
      5)  Total Fee paid:

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act 
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was 
     paid previously.  Identify the previous filing by registration statement 
     number, or the Form or Schedule and the date of its filing.

      1)  Amount Previously Paid:
      2)  Form, Schedule or Registration Statement No.:
      3)  Filing Party:
      4)  Date Filed:

<PAGE> 2
                     STIFEL FINANCIAL CORP.
                       500 NORTH BROADWAY
                 St. LOUIS, MISSOURI 63102-2188
                         (314) 342-2000
                                
            NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
               TO BE HELD TUESDAY, APRIL 22, 1997

To the Holders of the Common Stock of
Stifel Financial Corp.

    The Annual Meeting of Stockholders of Stifel Financial Corp., a Delaware 
corporation (the "Company"), will be held in the Crystal Room, 3rd Floor, 
Missouri Athletic Club, 405 Washington Avenue, St. Louis, Missouri, on Tuesday, 
April 22, 1997 at 10:00 a.m., for the following purposes:

         1.  To elect three (3) Class II directors to hold office for a term 
             of three years or until their successors shall have been duly 
             elected and qualified;

         2.  To elect one (1) Class I director to hold office for a term of 
             two years or until his successor shall have been duly elected and
             qualified;

         3.  To consider and act upon a proposal to adopt the Stifel Financial 
             Corp. 1997 Incentive Stock Plan;

         4.  To consider and act upon a proposal to adopt the Stifel Financial 
             Corp. 1998 Employee Stock Purchase Plan;

         5.  To ratify the appointment of Deloitte & Touche LLP as independent 
             auditors for the year ending December 31, 1997; and

         6.  To consider and act upon such other business as may properly come 
             before the meeting and any adjournment thereof.

    The Company's Board of Directors has fixed the close of business on March 
11, 1997 as the record date for the determination of stockholders entitled to
receive notice of and to vote at the meeting and any adjournment thereof.

By Order of the Board of Directors.

                                   Charles R. Hartman, Secretary

March 21, 1997
St. Louis, Missouri

WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE AND SIGN 
THE ENCLOSED PROXY AND MAIL IT PROMPTLY IN THE ENCLOSED ENVELOPE IN ORDER TO 
ASSURE REPRESENTATION OF YOUR SHARES.  NO POSTAGE NEED BE AFFIXED IF MAILED IN  
THE UNITED STATES.

<PAGE> 3
                     STIFEL FINANCIAL CORP.
                       500 NORTH BROADWAY
                 St. LOUIS, MISSOURI 63102-2188
                         (314) 342-2000
                                
                         PROXY STATEMENT
                                
            For Annual Meeting of Stockholders to be
                 Held on Tuesday, April 22, 1997
           Approximate Date of Mailing: March 21, 1997
                                
                             GENERAL

           This  Proxy Statement is furnished in connection  with
the  solicitation of proxies by the Board of Directors of  Stifel
Financial Corp., a Delaware corporation (the "Company"), for  use
at  the  Annual  Meeting of Stockholders to be held  on  Tuesday,
April  22,  1997  at 10:00 a.m. in the Crystal Room,  3rd  Floor,
Missouri  Athletic  Club,  405  Washington  Avenue,  St.   Louis,
Missouri, and any adjournment thereof, for the purposes set forth
in the accompanying Notice of Annual Meeting of Stockholders.

           All  proxies  will  be voted in  accordance  with  the
instructions contained in the proxy.  If no choice is  specified,
proxies  will  be voted in favor of the election of the  nominees
for  director proposed by the Board of Directors in  Proposals  I
and  II,  in favor of the adoption of the Stifel Financial  Corp.
1997 Incentive Stock Plan (the "1997 Incentive Plan") in Proposal
III,  in favor of the adoption of the Stifel Financial Corp. 1998
Employee  Stock  Purchase  Plan (the "Stock  Purchase  Plan")  in
Proposal  IV  and in favor of the ratification of the appointment
of  Deloitte  & Touche LLP as the Company's independent  auditors
for  the  year  ending December 31, 1997, as recommended  by  the
Board  of  Directors.   A stockholder who executes  a  proxy  may
revoke it at any time before it is exercised by delivering to the
Company another proxy bearing a later date, by submitting written
notice of such revocation to the Secretary of the Company  or  by
personally appearing at the Annual Meeting and casting a contrary
vote.

<PAGE> 4
           A  plurality  of  the votes cast is required  for  the
election of directors.  Under the General Corporation Law of  the
State of Delaware, an abstaining vote is not deemed to be a "vote
cast."   As a result, abstentions and broker "non-votes" are  not
included  in the tabulation of the voting results on the election
of  directors and, therefore, do not have the effect of votes  in
opposition.   The  adoption  of  the  1997  Incentive  Plan,  the
adoption of the Stock Purchase Plan and the ratification  of  the
appointment of Deloitte & Touche LLP as the Company's independent
auditors each requires the affirmative vote of a majority of  the
votes cast on such proposal at the meeting; provided that in  the
case  of  the adoption of the 1997 Incentive Plan and  the  Stock
Purchase Plan, the number of votes cast constitutes more than 50%
of  the shares entitled to vote on the proposals.  Abstentions on
such  matter will be counted, but broker "non-votes" will not  be
counted,  for  the  purpose of determining the number  of  shares
represented at the meeting for purposes of determining whether  a
quorum  of shares is present at the meeting.  Neither abstentions
nor  broker  "non-votes" shall be deemed to be  a  vote  cast  in
determining  whether  the  50% or more  requirement  is  met  for
purposes of the adoption of the 1997 Incentive Plan and the Stock
Purchase Plan.  A broker "non-vote" occurs when a nominee holding
shares for a beneficial owner does not vote a particular proposal
because the nominee does not have discretionary voting power with
respect  to that item and has not received instructions from  the
beneficial owner.

         VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

           The close of business on March 11, 1997 has been fixed
as the record date for the determination of stockholders entitled
to notice of and to vote at the Annual Meeting.  Each outstanding
share  of  the  Company's common stock, $0.15 par value  ("Common
Stock"), is entitled to one vote.  On March 11, 1997, there  were
outstanding  and  entitled  to vote 4,725,747  shares  of  Common
Stock.

<PAGE> 5
Ownership of Directors, Nominees and Executive Officers

           The  following table sets forth information  regarding
the  amount of Common Stock beneficially owned, as of  March  11,
1997,  by each director of the Company, each nominee for election
as a director of the Company, the executive officers named in the
Summary  Compensation  Table  and  all  directors  and  executive
officers of the Company as a group:

               Name                   Beneficially Owned (1)    Class (1)
- - ----------------------------------    ----------------------    ---------
George H. Walker III..............         448,177(2)(3)          9.39%
Gregory F. Taylor.................         100,224(2)(4)          2.11%
Michael A. Murphy.................          21,043(2)              (5)
Charles R. Hartman................          20,749(2)(6)           (5)
John J. Goebel....................          17,866(2)              (5)
Lawrence E. Somraty...............          16,902(2)              (5)
James M. Oates....................           8,001                 (5)
Belle A. Cori.....................           7,655(2)              (5)
Richard F. Ford...................           7,655(2)              (5)
Robert E. Lefton..................           7,325(2)              (5)
Charles A. Dill...................           6,512(2)              (5)
Bruce A. Beda.....................           1,050                 (5)
Stuart I. Greenbaum...............              --                  --
Directors and Executive Officers
 as a Group (15 persons)..........         672,554(1)(2)         13.84%
- - ----------------
(1) Shares subject to  options exercisable currently or within 60 
    days after  March 11, 1997  were deemed to be outstanding for 
    purposes of calculating the  percentage of outstanding shares 
    for each  person holding  such options but were not deemed to 
    be  outstanding for the purpose of calculating the percentage 
    of outstanding  shares  for any  other  person.   All  shares 
    subject to  options held  by directors and executive officers 
    that were exercisable currently or within 60 days after March 
    11, 1997 were deemed to be outstanding for purposes of calcu-
    lating the percentage of outstanding shares for all directors 
    and executive officers as a group.

(2) Includes  the  following shares which  such persons and group 
    have the right to acquire within  the 60 days after March 11, 
    1997 upon the exercise of stock options: Mr. Walker - 49,402; 
    Mr. Taylor - 29,619; Mr. Murphy - 5,209; Mr. Hartman - 8,682; 
    Mr. Goebel - 6,380;  Mr. Somraty  - 6,290;  Ms. Cori - 6,380; 
    Mr. Ford - 6,380;  Mr. Lefton - 6,077;  Mr. Dill - 5,512; and 
    directors and  executive officers as a group - 133,935.  Also 
    includes the  following shares  allocated to such persons and 
    group under  the  Stifel,  Nicolaus Stock  Ownership Plan and 
    Trust:  Mr.  Walker - 5,089; Mr. Taylor  - 809;  Mr. Murphy - 
    594;  Mr. Hartman -  147; Mr. Somraty  - 4,088; and directors 
    and executive officers as a group - 14,175.

(3) Includes  10,210 shares  held by  the  George Herbert  Walker 
    Foundation as  to  which  Messrs. Walker  and  Goebel, as co-
    trustees, share voting power.

<PAGE> 6
(4) Includes 1,531 shares  owned separately  by Mr. Taylor's wife 
    and children.  Mr. Taylor  disclaims  beneficial ownership of 
    such shares.

(5) Shares beneficially  owned do not  exceed one  percent of the 
    outstanding shares of Common Stock.

(6) Includes  2,205  shares  owned by  Mr. Hartman's  wife.   Mr. 
    Hartman disclaims beneficial ownership of such shares.

   Ownership of Certain Beneficial Owners

           On March 11, 1997, the following persons were the only
persons known to the Company to be beneficial owners of more than
five percent of Common Stock:

                              Shares Beneficially Owned
      Name and Address          As of March 11, 1997        Percent

AEGON USA, Inc.                    1,417,716 (1)             23.08%
  4333 Edgewood Road N.E.
  Cedar Rapids, Iowa 52499

Del Mintz                            656,775 (2)             13.90%
  22732 Rye Road
  Shaker Heights, Ohio 44122

Heartland Advisors, Inc.             556,792 (3)             11.78%
  790 North Milwaukee Street
  Milwaukee, Wisconsin 53202

George H. Walker III                 448,177 (4)              9.39%
  500 North Broadway
  St. Louis, Missouri 63102

John Latshaw                         350,852 (5)              7.42%
  3 Dunford Circle
  Kansas City, Missouri 64113

Stifel, Nicolaus Stock Ownership
 Plan and Trust                      290,686 (6)              6.15%
  500 North Broadway
  St. Louis, Missouri  63102
- - ----------------
(1) Five  subsidiaries  of AEGON  USA, Inc.  are  the  holders of 
    $10,000,000  aggregate   principal  amount of  the  Company's 
    11.25% Senior  Convertible  Notes Due  September 1, 2000 (the 
    "Notes").  The  shares  shown  are the  shares issuable  upon 
    conversion of the Notes which are convertible  into shares of
    Common Stock at  any time prior to maturity.  The  conversion 
    price is  subject to  adjustment in  certain  events  and  is 
    currently $7.05 per share. Such shares are not currently out-
    standing but  were deemed  to be  outstanding for purposes of 
    calculating  the  percentage of  outstanding  shares  held by 
    AEGON USA, Inc.

<PAGE> 7
(2) The information shown  is based on a  Schedule 13D (Amendment 
    No. 2), dated September 17, 1996, of Mr. Mintz. The number of 
    shares  reflected  on the Schedule 13D  has been  adjusted to 
    reflect the stock dividend declared by the Company on January 
    21, 1997.  The information in the Schedule 13D indicates that 
    Mr. Mintz  has the sole power  to vote and  dispose  of  such 
    shares.

(3) The information  shown is based  on a Schedule 13G (Amendment 
    No. 3), dated  February 12, 1997, of Heartland Advisors, Inc.  
    The number  of  shares reflected  on the  Schedule  13G as of 
    December 31, 1996,  has  been  adjusted to  reflect the  five 
    percent stock dividend declared by the Company on January 21, 
    1997.  This  Schedule 13G  indicates that Heartland Advisors, 
    Inc.is an  investment adviser registered under Section 203 of 
    the Investment Advisers Act of 1940 and has the sole power to 
    vote or direct the vote of 386,404 of the shares, and has the 
    sole power to  dispose of or to direct the disposition of all 
    of the shares.

(4) See notes 1, 2 and 3 to the preceding table.

(5) The information  shown is based  on a Schedule 13D (Amendment 
    No. 4), dated  August  11, 1995, of  Mr. Latshaw  and Latshaw 
    Enterprises, Inc. ("Laten"), a  Delaware corporation of which 
    Mr. Latshaw  is Chairman  of the Board, Managing Director and 
    Chief Executive  Officer.  The  number of shares reflected on 
    the  Schedule 13D  has  been adjusted  to  reflect  the stock 
    dividends  declared by  the Company  on January  23, 1996 and 
    January  21,  1997.  Amendment  No. 4  to  the  Schedule  13D 
    indicates  Mr. Latshaw  is  the  beneficial owner of 69.2% of 
    Laten's  shares.  The   information  in  such   Schedule  13D 
    indicates that Mr. Latshaw has the  sole power to vote, or to 
    direct the  vote, and  the sole  power to  dispose  of, or to 
    direct  the  disposition  of, the  shares  owned  by him, and 
    shares  with  Laten the power to vote, or to direct the vote, 
    and  the power to dispose  of, or direct  the disposition of, 
    the shares owned by Laten.

(6) Pursuant to  the  Stifel, Nicolaus  Stock  Ownership Plan and 
    Trust (the "Stock Ownership Plan"),  each participant  in the 
    Stock Ownership Plan has the right to instruct the trustee of 
    the Stock Ownership Plan with respect to the voting of Common 
    Stock  in  such   participant's   account.   The  trustee  is 
    authorized to vote any shares of Common Stock with respect to 
    which the  trustee has  not received timely directions  as to 
    the voting thereof.

            PROPOSALS I & II:  ELECTION OF DIRECTORS

           In  accordance  with the by-laws of the  Company,  the
Board  of  Directors has fixed the number of  directors  at  ten,
divided  into  three classes, with the terms of  office  of  each
class  ending  in successive years.  The Board of  Directors  has
nominated Charles A. Dill, Richard F. Ford and John J. Goebel for
election  as  Class II directors to hold office  until  the  2000
Annual  Meeting  of  Stockholders and  Stuart  I.  Greenbaum  for
election  as  a  Class I director to hold office until  the  1999
<PAGE> 8
Annual  Meeting  of Stockholders, or, in each case,  until  their
respective successors are elected and qualified in the  class  to
which  such  director is assigned, or until their earlier  death,
resignation  or removal.  There is no cumulative  voting  in  the
election  of  directors; therefore, proxies cannot be  voted  for
more  than  three  nominees with respect to Proposal  I  and  one
nominee with respect to Proposal II.

           Shares  represented by your proxy  will  be  voted  in
accordance with your direction as to the election as directors of
the  persons  listed  below  as  nominees.   In  the  absence  of
direction, the shares represented by your proxy will be voted FOR
such  election.   The  three nominees in Class  II  and  the  one
nominee in Class I receiving the highest number of votes cast  at
the  meeting will be elected as directors of the Company in their
respective classes and for the respective terms of such  classes.
In  the  event  any  of  the persons listed as  nominees  becomes
unavailable as a candidate for election, it is intended that  the
shares represented by your proxy will be voted for the balance of
those named.

           Certain  information  with  respect  to  each  of  the
nominees and each of the continuing directors is set forth below,
including  any  positions  they hold with  the  Company  and  its
principal  subsidiary,  Stifel, Nicolaus & Company,  Incorporated
("Stifel, Nicolaus").
                                                               Served as
                                 Positions or Offices           Director
                                   with the Company           Continuously
      Name              Age      and Stifel, Nicolaus            Since
      ----              ---      --------------------         ------------
CLASS II-NOMINEES FOR TERMS ENDING IN 2000
                                      
Charles A. Dill          57              None                     1995
Richard F. Ford          60              None                     1984
John J. Goebel           67              None                     1987

CLASS III-DIRECTORS WITH TERMS ENDING IN 1998

Robert E. Lefton         65              None                     1992
James M. Oates           50              None                     1996
George H. Walker III     66      Chairman of the Board of the     1981
                                 Company and Stifel, Nicolaus     

CLASS I-DIRECTORS WITH AND NOMINEE FOR TERMS ENDING IN 1999

Bruce A. Beda            56              None                     1997
Belle A. Cori            59              None                     1990
Stuart I. Greenbaum      60              None                      NA
Gregory F. Taylor        47      President and Chief Executive    1988
                                 Officer of the Company and 
                                 Stifel, Nicolaus

           The  following  are brief summaries  of  the  business
experience during the past five years of each of the nominees for
election  as  a  director of the Company and the other  directors
whose terms of office as directors will continue after the Annual
Meeting, including, where applicable, information as to the other
directorships held by each of them.
<PAGE> 9
Nominees

          Class II:

           Charles A. Dill has been a General Partner of  Gateway
Venture  Partners,  since  November  1995.  From  1991  to  1995,
Mr.  Dill  was  the  President, Chief  Executive  Officer  and  a
director of Bridge Information Systems, Inc., a company providing
online  information and trading services.  Mr. Dill is a director
of  Zoltek  Companies, Inc., Transact Technologies  and  Pinnacle
Automation Inc.

           Richard F. Ford is a Managing General Partner  of  the
management  companies which act as a General Partner  of  Gateway
Mid-America  Partners, L.P., Gateway Venture Partners  II,  L.P.,
Gateway  Venture  Partners III, L.P. and Gateway Partners,  L.P.,
private  venture  capital funds formed in 1984,  1987,  1990  and
1994,  respectively.  Mr. Ford is a director of CompuCom Systems,
Inc. and D&K Wholesale Drug, Inc..

           John  J. Goebel has been a partner in the law firm  of
Bryan Cave LLP since 1966 and has been associated with that  firm
since 1957.

          Class I:

           Stuart  I. Greenbaum has been the Dean of the John  M.
Olin School of Business of Washington University since July 1995.
Prior thereto, Mr. Greenbaum was a Professor and Director of  the
Banking  Research Center at Northwestern University from 1976  to
1995.

           The  Board  of Directors recommends a vote  "FOR"  the
election of each of the nominees for director of the Company.

Continuing Directors

          Bruce A. Beda has been Chief Executive Officer of Orion
Partners  LLC,  an  investor and consulting firm,  since  January
1995.   Prior  thereto, Mr. Beda was Chief Financial  Officer  of
Venturedyne Ltd., a manufacturing conglomerate from 1979 to 1995.
Mr. Beda is a director of Rexworks, Inc..

           Belle A. Cori has been Chairman of Eau Claire Mattress
Manufacturing  Corporation, a mattress manufacturer,  since  1990
and, prior thereto, she was President of such corporation.

           Robert  E. Lefton, Ph.D. has been President and  Chief
Executive   Officer   of  Psychological  Associates,   Inc.,   an
international   training  and  consulting   firm,   since   1958.
Dr.  Lefton  is  a director of Allied Healthcare Products,  Inc.,
Greenfield  Industries Inc. and Wave Technologies  International,
Inc.

<PAGE> 10
           James  M.  Oates is Managing Director  of  The  Wydown
Group,  a  consulting firm that specializes in  start-ups,  turn-
arounds  and defining growth strategies.  From 1986 to 1994,  Mr.
Oates  was  President  and  Chief Executive  Officer  of  Neworld
Bancorp,  Boston,  Massachusetts, a stock  savings  bank  holding
company.  Mr. Oates is Chairman of IBEX Capital Markets, LLC  and
is  a  director of Phoenix Financial Corporation, Phoenix Duff  &
Phelps Corp. and Govett Funds.

           Gregory  F.  Taylor  was  branch  manager  of  Stifel,
Nicolaus' Chicago branch from October 1985 until July  1988.   He
became  Executive Vice President and Director of  National  Sales
and  Marketing of Stifel, Nicolaus in July 1988, Chief  Operating
Officer  in  November  1991  and President  and  Chief  Executive
Officer  as of October 26, 1992.  He was elected a Vice President
of  the Company in October 1991 and President and Chief Executive
Officer as of October 26, 1992.

           George H. Walker III joined Stifel, Nicolaus in  1976,
became  Chief Executive Officer of Stifel, Nicolaus  in  December
1978, and became Chairman of Stifel, Nicolaus in July 1982.  From
the  time  of  the organization of the Company,  Mr.  Walker  has
served as its Chairman of the Board and, until October 26,  1992,
Mr.  Walker served as its President and Chief Executive  Officer.
Mr.  Walker  is  a  director of Laclede  Steel  Company,  Laidlaw
Corporation  and  EAC  Corporation.   He  is  active  in  various
community  activities and currently is Chairman of  the  Missouri
Historical  Society.   Mr.  Walker is Chairman  of  the  Advisory
Committee  of  Webster  University Business  School  and  on  the
National Counsel of Washington University Business School.

Board of Directors and Committees

           During the year ended December 31, 1996, the Board  of
Directors of the Company met four times, including both regularly
scheduled  and special meetings.  During such year,  all  of  the
incumbent directors attended at least 75% of all meetings held by
the Board of Directors and all committees on which they serve.

           The standing committees of the Board of Directors  are
the Executive Committee, Audit Committee, Compensation Committee,
Finance Committee and Nominating Committee.

            Executive   Committee.   Messrs.  Walker  (Chairman),
Taylor, Goebel and Oates are the current members of the Executive
Committee.   Except to the extent limited by law,  the  Executive
Committee  has all the authority of the Board of Directors.   The
Executive   Committee  did  not  meet  during  the   year   ended
December 31, 1996.

<PAGE> 11
          Audit Committee.  Messrs. Dill (Chairman), Ford, Goebel
and  Oates  are the current members of the Audit Committee.   The
functions  of the Audit Committee are to monitor and  assess  the
adequacy   of  systems  and  procedures  for  providing  reliable
financial statements of the Company and its subsidiaries, as well
as  suitable  internal financial controls, to review and  approve
the  scope  and  performance  of  the  independent  external  and
internal  auditors' work and to make such recommendations  as  it
deems necessary to the Board of Directors regarding the Company's
financial  statements, financial controls  and  related  matters.
The  Audit  Committee  met  three times  during  the  year  ended
December 31, 1996.

           Compensation Committee.  Messrs. Lefton (Chairman) and
Oates  and  Ms.  Cori are members of the Compensation  Committee.
The  functions  of  the Compensation Committee are  to  recommend
salary  and  bonus levels for the senior officers of the  Company
and  its  subsidiaries and to administer the  Company's  employee
stock  plans.   The Compensation Committee met four times  during
the year ended December 31, 1996.

           Finance  Committee.   Messrs. Ford  (Chairman),  Dill,
Lefton  and  Oates and Ms. Cori are the current  members  of  the
Finance Committee.  The functions of the Finance Committee are to
review  and monitor the consolidated financial condition  of  the
Company.   The Finance Committee met four times during  the  year
ended December 31, 1996.

            Nominating  Committee.   Messrs.  Walker  (Chairman),
Lefton  and  Goebel  are the current members  of  the  Nominating
Committee.   The  function  of  the Nominating  Committee  is  to
identify,  evaluate and select potential director nominees.   The
Nominating Committee met once during the year ended December  31,
1996.

           Compensation of Directors.  Non-employee directors are
paid  annual compensation at a rate of $15,000 for attendance  at
Board  of Directors meetings and $250 for attendance at Committee
meetings  and  are reimbursed for expenses incurred in  attending
such meetings.  Directors who are employees of the Company do not
receive  any  compensation  for service  as  directors,  but  the
Company pays their expenses for attendance at Board meetings.

Compensation Committee Interlocks and Insider Participation

            During   the  year  ended  December  31,  1996,   the
Compensation Committee was composed of Mr. Lefton and Mr.  Oates,
who  joined  the  Compensation Committee  in  October  1996,  and
Ms.  Cori, none of whom served as an officer or employee  of  the
Company or any of its subsidiaries.

<PAGE> 12
                     EXECUTIVE COMPENSATION

           For  the years ended December 31, 1996, 1995 and 1994,
the  following  table  presents  summary  information  concerning
compensation  awarded  or  paid  to,  or  earned  by,  the  Chief
Executive Officer, each of the other four most highly compensated
executive officers for the year ended December 31, 1996 and  each
individual  who  would  have been one of  the  four  most  highly
compensated  executive  officers had  they  been  serving  as  an
executive officer at December 31, 1996, for services rendered  to
the Company and its subsidiaries.

<TABLE>
                                     Summary Compensation Table
<CAPTION>                                
                                      Annual Compensation                   Long Term Compensation
                                      -------------------                   ---------------------- 
                                                             Other Annual     Restricted                      All Other
                                                   Bonus     Compensation       Stock                       Compensation
Name and Principal Position   Year     Salary     ($)<F1>       ($)<F2>     Awards ($)<F3>   Options (#)      ($)<F4>
- - ---------------------------   ----     -------    -------    ------------   --------------   -----------    ------------
<S>                           <C>      <C>        <C>         <C>               <C>             <C>           <C>
Gregory F. Taylor             1996     199,999    193,803         --                -0-         52,500         2,255
  President and Chief         1995     186,458        -0-         --                -0-            -0-         1,113
  Executive Officer           1994     175,000        -0-         --                -0-            -0-         1,110
                 
George H. Walker III          1996     150,000    283,515         --                -0-         52,500         1,122
  Chairman of the Board       1995     150,000        -0-         --                -0-            -0-           -0-
                              1994     150,000        -0-         --                -0-            -0-           -0-

Charles R. Hartman <F5>       1996     150,000    183,496         --            32,500 <F6>        -0-        21,466
  Vice President and          1995     150,000    150,000         --               -0-             -0-        41,258
  Secretary                   1994      82,991     81,250         --               -0-          15,750        36,276

Lawrence E. Somraty           1996     128,333    123,019         --            32,500 <F6>        -0-         1,372
  Vice President              1995     124,583     61,466         --               -0-             -0-           250
                              1994      83,750     52,756         --               -0-             -0-           250
                 
Michael A. Murphy             1996     135,000    115,076         --            32,500 <F6>        -0-         2,308
  Vice President              1995     135,000        -0-         --               -0-             -0-         1,113
                              1994     102,500        -0-         --               -0-             -0-         1,110
- - ----------------------        
<FN>
<F1>Represents  bonuses  paid  under  the  executive  compensation
    plans  described  in  the  Compensation  Committee  Report  on
    Executive  Compensation  set forth  elsewhere  in  this  Proxy
    Statement.
<F2>The  named executive officers received certain perquisites  in
    1996,  1995  and 1994, the amount of which did not exceed  the
    lesser  of  $50,000  or 10% of any such officer's  salary  and
    bonus.
<F3>The  aggregate  value  of restricted stock  holdings  for  the
    individuals  named  in  the  Summary  Compensation  Table   at
    December  31,  1996 was $43,750 for each of  Messrs.  Hartman,
    Somraty  and  Murphy, based upon a per share price  of  $8.333
    being  the  last transaction price on December 31, 1996.   The
    aggregate  number of shares of restricted stock  held  by  the
    individuals  named  in  the  Summary  Compensation  Table   at
<PAGE> 13
    December  31,  1996  was 5,250 for each  of  Messrs.  Hartman,
    Murphy  and  Somraty (as adjusted to reflect the five  percent
    stock  dividend declared by the Company on January 21,  1997).
    With  respect  to  the restricted shares  awarded  to  Messrs.
    Hartman,  Murphy and Somraty, the restrictions  applicable  to
    such  restricted  stock holdings lapse as to  one-third,  two-
    thirds  and  all  of  the  shares  subject  to  the  award  on
    October  23, 1997, 1998 and 1999, respectively.  In  addition,
    the restrictions shall also lapse as to all shares subject  to
    the  award  upon the retirement, death or permanent disability
    of  the executive, or in the event of a Change in Control  (as
    defined  in  the Restricted Stock Agreement) of  the  Company.
    The   holders  thereof  are  entitled  to  vote  and   receive
    dividends on their shares to the same extent as other  holders
    of Common Stock.
<F4>For  the year ended December 31, 1996, the Company contributed
    $250  to  the  Profit  Sharing Plan for each  named  executive
    officer (other than Mr. Walker), $1,122 to the Employee  Stock
    Purchase Plan for each named executive officer and $882,  $993
    and  $935  to the Company's 1993 Employee Stock Purchase  Plan
    for  each of Messrs. Taylor, Hartman and Murphy, respectively.
    In   addition,  with  respect  to  Mr.  Hartman,  such  amount
    disclosed  for 1996 includes $15,000 forgiven by  the  Company
    with  respect  to  a  $75,000 loan from  the  Company  to  Mr.
    Hartman  and $4,100 of imputed interest with respect  to  such
    loan.
<F5>Mr.  Hartman has served as Vice President and Secretary of the
    Company  since June 1994.  Prior thereto, Mr. Hartman was  not
    employed by the Company.
<F6>Represents  the  dollar value of shares  of  restricted  stock
    awarded  to  Messrs. Hartman, Murphy and Somraty on  July  23,
    1996,  based on a per share price of $6.19, the closing  stock
    price  of Common Stock on July 23, 1996.  The number of shares
    has  been  adjusted to reflect the five percent stock dividend
    declared by the Company on January 21, 1997.
</TABLE>
<PAGE> 14           
           The  following presents certain information concerning
stock options granted to the named executive officers during  the
year  ended December 31, 1996, and year-end stock option  values.
No  stock  options were exercised by the named executive officers
during the year ended December 31, 1996.
    
                   Option Grants In Last Year

           The  following table sets forth information concerning
stock  option grants made in the year ended December 31, 1996  to
the individuals named in the Summary Compensation Table.  No SARs
were granted to the named individuals in 1996.
<TABLE>                                    
<CAPTION>
                                              Individual Grants                               
                        ---------------------------------------------------------       Potential Realizable
                         Number of       Percent of                                           Value At
                         Securities         Total                                           Assumed Annual
                         Underlying     Options/SARs    Exercise or                     Rates of Stock Price
                        Options/SARs      Granted to        Base                          Appreciation for
                          Granted       Employees in    Price<F3><F4>    Expiration        Option Term <F1>
Name                    <F2><F3>(#)       Fiscal Year       ($/Sh)        Date<F5>        5%($)      10%($)
- - ---------------------   -----------     -------------   ------------  ---------------    -------    -------
<S>                        <C>             <C>             <C>        <C>                <C>        <C>
Gregory F. Taylor          52,500          47.26%          6.07       April  22, 2006    200,460    508,005
George H. Walker, III      52,500          47.26           6.07       April  22, 2006    200,460    508,005
- - -------------
<FN>
<F1>The  indicated 5% and 10% rates of appreciation  are  provided
    to  comply with Securities and Exchange Commission regulations
    and do not necessarily reflect the views of the Company as  to
    the likely trend in the Common Stock price.  The effect of  5%
    and  10%  rates of appreciation on Common Stock held  for  ten
    years  are  demonstrated by the following:  a share of  Common
    Stock  purchased  on April 23, 1996 at a price  per  share  of
    $6.07  and  held until April 22, 2006 would have  a  value  of
    $9.89  at a 5% rate of appreciation, and a value of $15.75  at
    a  10%  rate of appreciation.  Actual gains, if any, on  stock
    option  exercises and Common Stock holdings will be  dependent
    on,  among other things, the future performance of the  Common
    Stock  and  overall  market  conditions.   There  can  be   no
    assurance  that the amounts reflected herein will be achieved.
    Additionally, these values do not take into consideration  the
    provisions of the options providing for nontransferability  or
    delayed exercisability.
<F2>Each  option will become exercisable with respect to 25%, 50%,
    75%  and  100%  of the total number of shares subject  to  the
    option  on  each  of  the  first,  second,  third  and  fourth
    anniversaries, respectively, of the date of grant.
<F3>Each  option  has  been adjusted to reflect the  five  percent
    stock dividend declared on January 21, 1997.
<F4>The  exercise price may be paid in cash or, at the  discretion
    of  the Committee, by shares of Common Stock already owned  or
    to  be  issued pursuant to the exercise, valued at fair market
    value  on  the date of exercise, or a combination of cash  and
    Common Stock.
<F5>The  options terminate on the earlier of ten years after grant
    or,  generally, immediately on termination for  reasons  other
    than retirement, disability or death.
</TABLE>    
<PAGE> 15
<TABLE>                                            
                                            Year-End Option Value
<CAPTION>
                                                   Total Number of Shares for           
                                                    Which Unexercised Options     Total Value of Unexercised,
                        No. of Shares                        held at             In-the-Money Options held at
                         Acquired on     Value          December 31, 1996           December 31, 1996<F1>
Name                      Exercise      Realized   Exercisable   Unexercisable   Exercisable   Unexercisable
- - ---------------------   -------------   --------   -----------   -------------   -----------   -------------
<S>                          <C>          <C>         <C>           <C>           <C>            <C>
Gregory F. Taylor             0            0          31,619        35,000        $ 83,638       $ 79,182 
George H. Walker, III         0            0          49,402        35,000         143,275         79,182
Charles R. Hartman            0            0           8,682         8,683          18,912         18,914
Lawrence E. Somraty           0            0           6,290             0          22,853              0
Michael A. Murphy             0            0           5,209         1,736               0              0
- - ------------------
<FN>
<F1> Based   on  the  Company's  Common  Stock  closing  price   on
     December 31, 1996 of $8.333 ($8.75 before adjustment  for  the
     five percent stock dividend declared on January 21, 1997).
</TABLE>

Employment Agreements

           The  Company and George H. Walker III entered into  an
Employment Agreement as of August 21, 1987 and a First  Amendment
to  Employment  Agreement as of December 2, 1991, which  provides
for  the employment of Mr. Walker by the Company at a base salary
as  established from time to time by the Board of Directors,  but
not less than $150,000 per annum.  Mr. Walker is also eligible to
participate  in  all  incentive  compensation  plans  and   other
employee benefits provided to senior executive officers.

           The  Agreement automatically renews for an  additional
one year at each year end unless prior to December 31 of any year
the  Board  of Directors determines not to extend the  Agreement.
The  current term of the Agreement is through December  31,  1998
subject  to  additional extensions as set forth in the  preceding
sentence.    The  Agreement,  as  amended,  also  provides   that
Mr.  Walker will provide consulting and advisory services to  the
Company for a period of two years following the termination  date
of  his employment for a fee of $75,000 per annum and contains  a
one  year  non-competition  covenant following  the  end  of  his
consulting period.

<PAGE> 16
           The  obligations  of the Company  under  Mr.  Walker's
Agreement  will terminate upon the death or (except as  described
below)  resignation of Mr. Walker, except that, if his employment
is  terminated  by reason of death or disability,  payments  will
continue  in accordance with the Company's regular policies.   If
Mr.  Walker's  employment is terminated by the  Company  for  any
other  reason  (other than a "Good Cause Event"  defined  in  the
Agreement)  or if he resigns within one year after  a  Change  of
Control  (as  defined below), the Company will: (a) continue  his
insurance benefits; and (b) pay him a lump sum payment  equal  to
the  total of the present value of monthly payments equaling 1/12
of  his  current  compensation  (including  bonus  and  incentive
compensation  payments) at the date of termination  payable  over
the  remaining term of the Agreement, but not less than one year,
or  three years in the event of his resignation, or a termination
by  the  Company in breach of the Agreement, after  a  Change  of
Control.   Such payments are subject to reduction to  the  extent
they  exceed  the amounts deductible by the Company  for  federal
income  tax  purposes  because of Section 280G  of  the  Internal
Revenue Code of 1986, as amended (the "Code").

            "Change  of  Control"  is  defined  in  Mr.  Walker's
Agreement  as  (a)  the  acquisition,  in  one  or  a  series  of
transactions by a person or group of persons acting  in  concert,
of  beneficial  ownership in more than  25%  of  the  outstanding
voting  stock of the Company, (b) the receipt of proxies for  the
election  of  directors  in opposition to  management's  nominees
which aggregate more than 40% of the outstanding voting stock  or
(c) the sale or issuance of such number of shares of voting stock
of   the  Company  for  consideration  other  than  cash  in  any
transaction  or series of related transactions which  constitutes
more  than  25%  of the outstanding voting power of  the  Company
after giving effect to such issuance or sale.

           The  Company  and Gregory F. Taylor  entered  into  an
Employment Agreement as of July 26, 1993 which provides  for  the
employment  of  Mr. Taylor by the Company at  a  base  salary  as
established from time to time by the Board of Directors, but  not
less  than  $175,000 per annum. Mr. Taylor is  also  eligible  to
participate  in  all  incentive  compensation  plans  and   other
employee benefits provided to senior executive officers.

<PAGE> 17
           The term of employment in Mr. Taylor's Agreement is to
July  31, 1997; provided, however, the obligations of the Company
under  the Agreement will terminate upon the death or (except  as
described below) resignation of Mr. Taylor, except that,  if  his
employment  is  terminated  by reason  of  death  or  disability,
payments  will continue in accordance with the Company's  regular
policies.   If  Mr.  Taylor's employment  is  terminated  by  the
Company  for  any other reason (other than a "Good  Cause  Event"
defined in the Agreement) or if he resigns within one year  after
a  Change  of Control (as defined below), the Company  will:  (a)
continue  his  insurance benefits; and (b) pay  him  a  lump  sum
payment  equal  to  the  total of the present  value  of  monthly
payments  equaling  1/12  of his current compensation  (including
bonus  and  incentive  compensation  payments)  at  the  date  of
termination payable over the remaining term of the Agreement, but
not  less  than one year.  Such payments are subject to reduction
to  the  extent they exceed the amounts deductible by the Company
for  federal income tax purposes because of Section 280G  of  the
Code.

            "Change  of  Control"  is  defined  in  Mr.  Taylor's
Agreement  as  (a)  the  acquisition,  in  one  or  a  series  of
transactions by a person or group of persons acting  in  concert,
of  beneficial  ownership in more than  25%  of  the  outstanding
voting  stock of the Company, (b) the receipt of proxies for  the
election  of  directors  in opposition to  management's  nominees
which  aggregate more than 40% of the outstanding  voting  stock,
(c) the sale or issuance of such number of shares of voting stock
of   the  Company  for  consideration  other  than  cash  in  any
transaction  or series of related transactions which  constitutes
more  than  25%  of the outstanding voting power of  the  Company
after  giving effect to such issuance or sale, (d)  the  sale  or
other  transfer  of 50% or more of the capital stock  of  Stifel,
Nicolaus   or  (e)  the  sale  or  other  transfer  of   all   or
substantially  all  of  the  assets of  the  Company  or  Stifel,
Nicolaus.

           Stifel, Nicolaus and Charles R. Hartman entered into a
letter  agreement  on  May  23,  1994  which  provides  for   the
employment of Mr. Hartman at a base salary of $150,000 per annum.
Mr.  Hartman  is  eligible to participate in the executive  bonus
pool  and, for fiscal 1996 and 1997, his bonus payment  has  been
guaranteed  to  be  no  less than $150,000 (pro  rated  for  that
portion of each year actually employed).  He was also provided  a
relocation allowance of $36,276, a $50,000 interest-bearing  line
of  credit  due June 30, 1995, a $75,000 loan which is forgivable
over  a  five-year period if he continues employment with Stifel,
Nicolaus, and options to purchase 17,365 shares of Common  Stock.
Mr. Hartman is also eligible to participate in all other employee
benefits provided to senior executive officers.

<PAGE> 18
     COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

           The  Compensation Committee of the Board of  Directors
has  furnished the following report on executive compensation for
the year ended December 31, 1996:

Executive Officer Compensation Policies and 1996 Results

           The  Compensation Committee of the Board of  Directors
administers   the   Company's  executive   officer   compensation
programs,    consisting   primarily   of    base    salary    and
performance-based annual bonuses.  In addition, the Committee has
the  discretion  to  grant  restricted  stock  awards  and  stock
options.   The Committee believes it has established compensation
policies  for the Company's executive officers that will  attract
and  retain  talented  individuals and  reward  productivity  and
profitability.

           Salaries and salary adjustments for executive officers
are based on the responsibilities, performance and experience  of
each  executive.   Traditionally, the  Company  has  paid  modest
salaries  relative  to comparable executive  positions  at  other
publicly-held companies and relied on an annual bonus program  to
fairly  compensate and motivate executives.  At several  meetings
during  1996,  the  Compensation Committee reviewed  compensation
levels  of executive officers of publicly-held regional brokerage
firms  in connection with its evaluation of the Company's overall
compensation programs.  The Compensation Committee has made  such
review a regular process of its responsibilities.

           All  listed  executive  officers  participate  in  the
administrative bonus program.  Over the last several  years,  the
Compensation Committee has modified this annual bonus program  by
introducing   a  formula  based  approach  and  eliminating   the
discretion  related to annual bonuses.  Under the  administrative
bonus  program, bonuses were paid based on pre-tax income of  the
Company.    Individual   percentages   with   respect   to   this
administrative  bonus program are determined by the  Compensation
Committee  of  the  Board  of  Directors.   In  addition  to  the
administrative bonus program, Mr. Walker received  finder's  fees
related  to investment banking transactions.  In connection  with
Mr. Hartman's recruitment as an executive officer of the Company,
the  Company agreed to guarantee his 1996 and 1997 bonus payments
at  the  greater of his share of the administrative bonus program
or $150,000.

          In addition, Mr. Taylor has an employment agreement and
Mr.  Hartman has a letter agreement.  The principal terms of such
agreements  have  also  been  described  above  under  "Executive
Compensation-Employment  Agreements."  The  employment  agreement
with  Mr.  Taylor and the letter agreement with Mr. Hartman  were
each approved by the entire Board of Directors.

<PAGE> 19
          While the Committee believes that the Company's various
annual  bonus  programs and employment agreements will  reinforce
the   importance   of   long-term  values   for   the   Company's
stockholders, the Committee also seeks to promote the identity of
long-term interests between the Company's executive officers  and
its  stockholders with occasional grants of restricted stock  and
stock options.

Chief Executive Officer

           On  October  26,  1992,  Mr. Taylor  was  named  Chief
Executive  Officer  of  the Company succeeding  Mr.  Walker,  who
remains  as  Chairman  of  the Board of  Directors.   Mr.  Taylor
previously served as Vice President of the Company and  Executive
Vice  President and Chief Operating Officer of Stifel,  Nicolaus.
On  July  26,  1993, the Company and Mr. Taylor entered  into  an
employment  agreement which is described above  under  "Executive
Compensation - Employment Agreements."

                                   1996 Compensation Committee


                                   Robert E. Lefton, Chairman
                                   Belle A. Cori
                                   James M. Oates
March 21, 1997
                        
<PAGE> 20
                        PERFORMANCE GRAPH

           The  following  graph sets forth a comparison  of  the
Company's   cumulative   total   stockholder   return   (assuming
investment   of   $100  and  reinvestment  of   dividends)   from
December  1991  through December 31, 1996,  with  the  cumulative
total  return  for  the same period measured by  the  Standard  &
Poor's  500  Composite Index and, for peer groups, the  Financial
Services  Analytics,  Inc.  Regional  Index  (the  "FSA  Regional
Index"), an index of publicly traded regional brokerage firms.

                       [PERFORMANCE GRAPH]

Cumulative Value of $100 Investment
                                        December 31,
                            -----------------------------------
                            1991  1992  1993   1994  1995  1996
                            ----  ----  ----   ----  ----  ----
Stifel Financial Corp.      $100  $103  $150   $ 94  $112  $158
S&P 500 Index                100   108   118    120   165   203
FSA Regional Index           100   111   145    124   183   284
                                
                                
         CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

           Certain  officers, directors and nominees for director
of  the  Company  maintain margin accounts with Stifel,  Nicolaus
pursuant  to  which  Stifel, Nicolaus  may  make  loans  for  the
purchase  of  securities.   All margin  loans  are  made  in  the
ordinary  course  of business on substantially  the  same  terms,
including  interest rates and collateral, as those prevailing  at
the  time for comparable transactions with other persons, and  do
not  involve more than normal risk of collectability  or  present
other unfavorable features.

           Richard F. Ford is a General Partner of the management
companies  which  act as the General Partner of  Gateway  Venture
Funds.  The Company and Stifel Venture Corp., a subsidiary of the
Company,  are also General Partners of the management  companies.
At  December  31,  1996, the Company's carrying  value  of  these
investments  was  approximately $663,000  with  a  commitment  to
contribute  $1,851  to  the  Gateway  Funds.   Additionally,   at
December 31, 1996, the Company had a receivable of $335,000 which
was  advanced for organizational costs of Gateway Partners,  L.P.
Mr.  Ford also provided consulting services to the Company during
the year ended December 31, 1996.

           John J. Goebel is a partner in the law firm Bryan Cave
LLP,  which  rendered  legal services  to  the  Company  and  its
subsidiaries during 1996 and is providing legal services  to  the
Company and its subsidiaries during 1997.

           Robert  E.  Lefton, Ph.D. is the President  and  Chief
Executive   Officer   of  Psychological  Associates,   Inc.,   an
international  training  and  consulting  firm,  which   rendered
services for the Company and its subsidiaries during 1996 and  is
providing  services  to the Company and its  subsidiaries  during
1997.

<PAGE> 21
           James  M.  Oates rendered consulting services  to  the
Company prior to becoming a director in October 1996.


     SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

           Section 16(a) of the Securities Exchange Act of  1934,
as  amended  (the  "Exchange Act"), requires that  the  Company's
officers and directors, and persons who own more than ten percent
of the Company's outstanding stock, file reports of ownership and
changes  in ownership with the Securities and Exchange Commission
and  the  New  York  Stock Exchange.  To  the  knowledge  of  the
Company, all Section 16(a) filing requirements applicable to  its
officers,  directors  and  greater than  ten  percent  beneficial
owners  were  complied with during the year  ended  December  31,
1996.


      PROPOSAL III.  ADOPTION OF THE STIFEL FINANCIAL CORP.
                    1997 INCENTIVE STOCK PLAN

          The Board of Directors has adopted, subject to approval
by  the  stockholders of the Company, the Stifel Financial  Corp.
1997  Incentive  Stock  Plan (the "1997 Incentive  Plan"),  which
provides  for the granting of stock options and other stock-based
awards.   This 1997 Incentive Plan replaces the Stifel  Financial
Corp.  1987  Non-Qualified Stock Option  Plan  which  expired  in
February 1997.  The total number of shares of Common Stock to  be
issuable  under the 1997 Incentive Plan is not to exceed  600,000
shares, subject to adjustment in the event of any change  in  the
outstanding  shares of such stock by reason of a stock  dividend,
stock  split,  recapitalization, merger, consolidation  or  other
similar  change generally affecting stockholders of the  Company.
The  complete  text of the 1997 Incentive Plan is  set  forth  in
Appendix A to this Proxy Statement.

          The Board of Directors believes that the 1997 Incentive
Plan  advances the interests of the Company and its  stockholders
by  encouraging key employees of the Company and its subsidiaries
to  acquire Common Stock or to receive monetary payments based on
the  value of Common Stock upon the achievement of certain  goals
that   are   mutually  advantageous  to  the  Company   and   its
stockholders (such as increases in share price and/or growth rate
in  earnings  per share), on the one hand, and the  participating
employees,  on  the  other.  The Board  believes  that  the  1997
Incentive  Plan  will  provide additional incentives  toward  the
continuation  of  superior performance by its  employees  in  the
success  of  the  Company and will enable  the  Company  and  its
subsidiaries  to  attract  and retain the  services  of  its  key
employees.   In  order to allow the continuation  of  stock-based
incentive  programs  at  the  Company,  the  Board  of  Directors
recommends that the stockholders approve the 1997 Incentive Plan.

<PAGE> 22
           The 1997 Incentive Plan is administered by either  the
Board of Directors or the Compensation Committee of the Board  of
Directors currently consisting of three directors of the Company,
each  of  whom  is  a non-employee director of the  Company  (for
purposes of the 1997 Incentive Plan, the group administering  the
1997 Incentive Plan is referred to as the "Administrator").   The
Administrator, by majority action thereof, is authorized  in  its
sole discretion to determine the individuals to whom the benefits
will  be  granted, the type and amount of such benefits  and  the
terms  of  the benefit grants, as well as to interpret  the  1997
Incentive  Plan,  to  prescribe,  amend  and  rescind  rules  and
regulations  relating to the 1997 Incentive Plan, to provide  for
conditions  and  assurances  deemed  necessary  or  advisable  to
protect  the  interests of the Company, and  to  make  all  other
determinations  necessary or advisable for the administration  of
the 1997 Incentive Plan to the extent not contrary to the express
provisions of the 1997 Incentive Plan.

Description of Plan

           Under  the  terms  of  the 1997  Incentive  Plan,  key
employees  of  the Company and its subsidiaries as determined  in
the  sole  discretion of the Administrator will  be  eligible  to
receive  (a)  stock appreciation rights ("SARs"), (b)  restricted
shares  of  Common  Stock ("Restricted Stock"),  (c)  performance
awards  ("Performance  Awards") and  (d)  stock  options  ("Stock
Options")  exercisable into shares of Common Stock which  may  or
may not qualify as incentive stock options within the meaning  of
Section  422  of the Code (options so qualifying are  hereinafter
referred to as "Incentive Stock Options").

          Stock Appreciation Rights.  The Administrator may grant
SARs giving the holder thereof a right to receive, at the time of
surrender,  a  payment equal to the difference between  the  fair
market  value of such stock on the date of surrender of  the  SAR
and the "Base Price" established by the Administrator at the time
of  grant, subject to any limitation imposed by the Administrator
on  appreciation.  The "Base Price" shall not be  less  than  the
fair  market  value of Common Stock on the date of grant  of  the
SAR. In the Administrator's discretion, the value of a SAR may be
paid  in cash or Common Stock, or a combination thereof.   A  SAR
may be granted either independent of, or in conjunction with, any
Stock Option.  If granted in conjunction with a Stock Option,  at
the  discretion  of  the  Administrator,  a  SAR  may  either  be
surrendered (a) in lieu of the exercise of such Stock Option, (b)
in conjunction with the exercise of such Stock Option or (c) upon
expiration  of such Stock Option.  The term of any SAR  shall  be
established by the Administrator, but in no event shall a SAR  be
exercisable earlier than six months nor later than ten years from
the date of grant.

<PAGE> 23
           Restricted Stock.  The Administrator may issue  shares
of Common Stock either as a stock bonus or at a purchase price of
less  than  fair  market value, subject to  the  restrictions  or
conditions specified by the Administrator at the time  of  grant.
In  addition to any other restrictions or conditions that may  be
imposed  on the Restricted Stock, shares of Restricted Stock  may
not  be sold or disposed of for a period of six months after  the
date  of  grant.   During the period of restriction,  holders  of
Restricted  Stock shall be entitled to receive all dividends  and
other  distributions made in respect of such stock  and  to  vote
such stock without limitation.

            Performance  Awards.   The  Administrator  may  grant
Performance Awards consisting of shares of Common Stock, monetary
units  payable  in cash or a combination thereof.   These  grants
would result in the issuance, without payment therefor, of Common
Stock or the payment of cash upon the achievement of certain pre-
established performance criteria (such as return on average total
capital employed, earnings per share or increases in share price)
during  a specified performance period not to exceed five  years.
The   participating  employee  will  have  no  right  to  receive
dividends on or to vote any shares subject to Performance  Awards
until the award is actually earned and the shares are issued.  In
the  event  that a person who is required to file  reports  under
Section 16 of the Exchange Act receives a Performance Award  that
includes shares of Common Stock, such shares received may not  be
disposed of by such person until six months following the date of
issuance.

           Stock  Options.  Stock Options granted under the  1997
Incentive Plan shall entitle the holder to purchase Common  Stock
at a purchase price established by the Administrator, which price
shall  not be less than the fair market value of Common Stock  on
the  date of grant in the case of Incentive Stock Options and  at
any  price  determined by the Administrator in the  case  of  all
other  options.  The Administrator shall determine  the  term  of
such  Stock Options and the times at, and conditions under which,
such  Stock Options will become exercisable.  Stock Options  will
generally  not be exercisable earlier than six months  nor  later
than  ten  years  from the date of the grant, except  that  Stock
Options  will  become immediately exercisable at any  time  after
grant  if  more than 30% of the Common Stock, business or  assets
are  acquired by a person or affiliated group of persons  without
the approval of the Board of Directors.

           There  is  no maximum or minimum number of shares  for
which  a  Stock Option may be granted; however, for any employee,
the  aggregate  fair  market value of  Common  Stock  subject  to
qualifying incentive Stock Options that are exercisable  for  the
first time in any calendar year may not exceed $100,000.

<PAGE> 24
           The  1997 Incentive Plan is to remain in effect  until
(a) all Common Stock reserved under the 1997 Incentive Plan shall
have  been  purchased or acquired, (b) the Board  terminates  the
1997  Incentive  Plan  or (c) January 21, 2007,  whichever  shall
first occur.  The Board may terminate the 1997 Incentive Plan  at
any  time  and  from time to time may amend or  modify  the  1997
Incentive  Plan; provided, however, that no such  action  of  the
Board  may,  without  the  approval of the  stockholders  of  the
Company:  (a) increase the total amount of stock or the amount or
type of benefit that may be issued under the 1997 Incentive Plan;
(b)  change  the provisions of the 1997 Incentive Plan  regarding
the   minimum  purchase  price  of  awards;  or  (c)  modify  the
requirements  as  to  eligibility for  benefits.   No  amendment,
modification or termination of the 1997 Incentive Plan  shall  in
any  manner adversely affect any award theretofore granted  under
the  1997  Incentive Plan, without the consent of the participant
affected thereby.

New Plan Benefits

           As  of December 31, 1996, there were approximately 697
employees  who were eligible to participate in the 1997 Incentive
Plan.  The following table sets forth the number of stock options
that  the  Board  of  Directors  currently  anticipates  granting
pursuant to the 1997 Incentive Plan, the individuals who  are  to
receive such stock option grants and the exercise price thereof:

                        New Plan Benefits

                                             Number of        
                                              Options     
                                               to be      Exercise
      Name                                    Granted     Price ($)
      ----------------                       ---------    ---------
      Charles R. Hartman                       15,000       $6.50
      Lawrence E. Somraty                      15,000        6.50
      Michael A. Murphy                        15,000        6.50
      Executive Group                          75,000        6.50
      Non-Executive Director Group                 --          --
      Non-Executive Officer Employee Group     34,500    7.25 - 8.75
      

Federal Income Tax Consequences

           No  income will be realized by a participating officer
or  employee on the grant of an incentive Stock Option or a Stock
Option  which  is  not an incentive stock option  ("non-qualified
option"),  the  grant  of a SAR or upon the award  of  Restricted
Stock,  and  the Company will not be entitled to a  deduction  at
such  time.  If a holder exercises an incentive Stock Option  and
does not dispose of the shares acquired within two years from the
date  of  the grant, or within one year from the date of exercise
of  the  option, no income will be realized by the holder at  the
time  of  exercise.   The  Company will  not  be  entitled  to  a
deduction by reason of the exercise.

<PAGE> 25
          If a holder disposes of the shares acquired pursuant to
an incentive Stock Option within two years from the date of grant
of the option or within one year from the date of exercise of the
option,  the holder will realize ordinary income at the  time  of
disposition which will equal the excess, if any, of the lesser of
(a) the amount realized on the disposition or (b) the fair market
value  of  the shares on the date of exercise, over the  holder's
basis in the shares.  The Company generally will be entitled to a
deduction  in an amount equal to such income in the year  of  the
disqualifying disposition.

           Upon  the exercise of a non-qualified Stock Option  or
the  surrender of a SAR, the excess, if any, of the  fair  market
value  of  the  stock on the date of exercise over  the  purchase
price  or  Base Price, as the case may be, is ordinary income  to
the  holder  as  of the date of exercise.  The Company  generally
will  be  entitled to a deduction equal to such excess amount  in
the year of exercise.

           Subject  to  a voluntary election by the holder  under
Section  83(b)  of the Code, a holder will realize  income  as  a
result  of  the  award  of  Restricted  Stock  at  the  time  the
restrictions  expire  on such shares.  An  election  pursuant  to
Section  83(b) of the Code would have the effect of  causing  the
holder  to  realize income in the year in which  such  award  was
granted.   The  amount of income realized will be the  difference
between  the  fair market value of the shares on  the  date  such
restrictions expire (or on the date of issuance of the shares, in
the  event of a Section 83(b) election) over the purchase  price,
if  any,  of such shares.  The Company generally will be entitled
to  a deduction equal to the income realized in the year in which
the holder is required to report such income.

           An officer or employee will realize income as a result
of  a  Performance Award at the time the award is issued or paid.
The amount of income realized by the participant will be equal to
the  fair market value of the shares on the date of issuance,  in
the case of a stock award, and to the amount of the cash paid, in
the  event  of a cash award.  The Company will be entitled  to  a
corresponding deduction equal to the income realized in the  year
of such issuance or payment.

Recommendation of the Board of Directors

           The  affirmative vote of a majority of the votes cast,
present  or  represented by proxy at the meeting, will constitute
approval  of  the adoption of the 1997 Incentive  Plan;  provided
that  the number of votes cast constitutes more than 50%  of  the
shares  entitled to vote on the proposal.  The Board of Directors
recommends  a  vote  "FOR" the approval of the  Stifel  Financial
Corp. 1997 Incentive Stock Plan.

<PAGE> 26
                  PROPOSAL IV.  ADOPTION OF THE
              STIFEL FINANCIAL CORP. 1998 EMPLOYEE
                       STOCK PURCHASE PLAN

          The Stifel Financial Corp. 1998 Employee Stock Purchase
Plan  (the  "Stock Purchase Plan") was adopted by  the  Executive
Committee  of  the  Board  of Directors  of  the  Company  as  of
March  18, 1997, subject to approval by the stockholders  of  the
Company within 12 months thereafter.  The Stock Purchase Plan  is
intended  to  replace  the Stifel Financial Corp.  1993  Employee
Stock  Purchase Plan (the "1993 Plan"), which terminates on  July
31,   1998,  and  the  terms  of  the  Stock  Purchase  Plan  are
substantially similar to the terms of the 1993 Plan.  The purpose
of  the  Stock Purchase Plan is to provide eligible employees  of
the  Company  and its subsidiaries an opportunity  to  acquire  a
proprietary  interest  in  the Company through  the  purchase  of
Common  Stock. The Stock Purchase Plan is not subject to  any  of
the provisions of the Employee Retirement Income Security Act  of
1974 ("ERISA").

           A  copy  of  the  Stock Purchase Plan is  attached  as
Appendix B to this Proxy Statement. The following summary of  the
terms of the Stock Purchase Plan is qualified in its entirety  by
reference  thereto. Stockholders are urged to refer to the  Stock
Purchase  Plan document and to read it carefully for  a  complete
statement of the provisions summarized herein.

Eligibility

           Eligible  employees of the Company  and  each  of  its
subsidiaries may participate in the Stock Purchase Plan.   As  of
December   31,  1996,  there  were  approximately  696  employees
eligible  to participate in the Stock Purchase Plan.  An employee
is  eligible  to participate in the Stock Purchase  Plan  if  the
employee  is  employed for more than 20 hours per week  and  more
than  five  months  in any calendar year by the  Company  or  any
subsidiary,  except  that  no employee  may  participate  (1)  if
immediately after the grant the employee would own 5% or more  of
the  total combined voting power of all classes of stock  of  the
Company,  or  (2) if participation would permit the  employee  to
purchase  shares under all employee stock purchase plans  of  the
Company  and its subsidiaries at a rate which exceeds $25,000  of
fair  market value for any calendar year in which an offering  is
made.

Offerings Under the Plan

           It  is  contemplated  that,  in  a  series  of  annual
offerings  under  the  Stock Purchase Plan,  aggregating  750,000
shares  of  Common Stock, the Company will offer to all  eligible
employees  the  right to purchase under each annual  offering  an
aggregate of 150,000 shares of Common Stock.  The Stock  Purchase
Plan  provides that each offering will commence on  an  "Offering
Date," will continue for one year, and will end on a "Termination
Date."   The period during which an offering is in effect  is  an
"Offering  Period."  Under the Stock Purchase Plan, however,  the
Company is not required to make any offerings or, if it makes one
or more offerings, to make any further offering or offerings.

<PAGE> 27
           Each eligible employee on an Offering Date who desires
to  participate in any offering must file a written  notice  with
the  Company  to  that effect no later than 15  days  before  the
Offering  Date of the offering in which the employee  desires  to
participate.   Such  notice must be on a  form  provided  by  the
Company  and  will direct the Company or subsidiary  to  withhold
from  the employee's salary, commission and other forms of direct
remuneration  and/or  bonuses throughout the  Offering  Period  a
specified  percentage  of  the  employee's  compensation  in   1%
increments not to exceed 10%.  The participant may also specify a
maximum dollar amount to be withheld.

           Each  participant will be granted the  opportunity  to
purchase  up to 1,000 shares of Common Stock at a price equal  to
the lower 85% of the fair market value of the Common Stock on the
Offering Date or 85% of the fair market value of the Common Stock
on   the  Termination  Date  ("Purchase  Price").   As  soon   as
practicable  after  the  Termination Date,  the  shares  will  be
purchased for the full number of shares of Common Stock that  may
be  purchased with the aggregate payroll deductions held  by  the
Company  on  the  participant's behalf.  Prior  to  the  Offering
Period, the Committee, in its sole discretion, may designate that
all  or  any  portion  of  the "employer subsidized  shares"  (as
defined  in  the Stock Purchase Plan) purchased for a participant
for  such Offering Period be held by the Company until the second
anniversary of such Termination Date.  The balance of the  shares
purchased for a participant will be delivered to a participant as
soon as practicable after such purchase.

           Not  more than 150,000 shares of Common Stock will  be
available  for purchase during any one Offering Period.   If  the
total  number of shares for which options are to granted  on  any
date  exceeds the number of shares then available under the Stock
Purchase Plan, the Company will make a pro rata allocation of the
shares remaining available in as nearly a uniform manner as shall
be practicable, and the excess payroll deductions which have been
made  will  be refunded, together with simple interest determined
as  follows.  The Company will select a money market  fund  as  a
measure   of  determining  simple  interest  earned  on   payroll
deductions,  and the amount of interest paid will  be  an  amount
equal  to  one-half of the average monthly rates earned  by  such
money market fund during the period in which the participant  was
contributing  through  payroll  deductions  during  the  Offering
Period.   The Company will give written notice of such allocation
to each participant affected.

          A participant may withdraw from any offering being made
under  the  Stock Purchase Plan and receive a return  of  payroll
deductions for such offering at any time prior to the Termination
Date   of   the  offering  in  which  the  participant  is   then
participating.   If  a participant does elect  to  withdraw,  the
participant  may not thereafter participate in the offering  then
in  effect.  A participant may also cease payroll deductions  for
future payroll periods and not withdraw amounts already credited.
Withdrawal  from  any offering does not affect the  right  of  an
employee to participate in a later offering.

<PAGE> 28
           If a participant terminates employment for any reason,
including  retirement, during an Offering Period, the participant
is  no longer eligible to participate in the Stock Purchase Plan.
If  a participant terminates employment during an Offering Period
for any reason other than death or retirement on or after age 60,
the  participant will be repaid the total amounts which have been
withheld  in  respect of such Offering Period.  If a  participant
terminates  employment during an Offering  Period  by  reason  of
death  or retirement on or after age 60, the participant  or  the
participant's beneficiary will be paid the amounts  held  by  the
Company  on  the participant's behalf through payroll deductions,
together  with simple interest determined in the manner described
above.

Administration of the Stock Purchase Plan

           The Stock Purchase Plan is administered by a committee
selected   by  the  Board  of  Directors  of  the  Company   (the
"Committee").   The  Committee is  vested  with  full  power  and
authority  to  make,  administer and  interpret  such  rules  and
regulations  as  it  deems  necessary  to  administer  the  Stock
Purchase Plan.

Changes in Capitalization

           In  the event of any reorganization, recapitalization,
stock  split, stock dividend, combination of shares, offering  of
rights  or any other change in the structure of the Common Stock,
the  Committee may make such adjustment, if any, as it  may  deem
appropriate  in  the number, kind and purchase  price  of  shares
available for purchase under the Stock Purchase Plan and  in  the
number of shares which any employee is entitled to purchase.

Amendment or Termination

           The Board may at any time amend or terminate the Stock
Purchase Plan.  No such termination may affect options previously
granted,  nor  may  an amendment make any change  in  any  option
previously granted which would adversely affect the rights of any
participant.   An amendment which would increase  the  number  of
shares covered by the Stock Purchase Plan may not be made without
approval  of the stockholders of the Company.  The Stock Purchase
Plan will terminate in any event on December 31, 2002.

<PAGE> 29
Federal Income Tax Consequences

           The  amount which an employee contributes to the Stock
Purchase  Plan through payroll deductions is currently  taxed  as
ordinary  income.   The  employee does not  recognize  income  on
either  the  Offering Date or the Termination Date.  However,  if
the employee disposes of shares of Common Stock acquired pursuant
to the Stock Purchase Plan (other than by death) within two years
from  the  related  Offering Date, the  employee  will  recognize
ordinary  income equal to the excess of the fair market value  of
such  shares  on the related Termination Date over  the  Purchase
Price.   The  employee's  basis in any shares  disposed  of,  for
purposes of computing gain or loss upon the disposition, will  be
the  fair  market value of the shares on the related  Termination
Date.   The Company will be entitled to a deduction in an  amount
equal  to  the  amount  includible  as  ordinary  income  of  the
employee.   The Company's deduction will be taken in its  taxable
year  which ends within the taxable year of the employee in which
the employee recognizes the income.

          If the employee disposes of the stock two or more years
after  the related Offering Date, or if the employee dies without
having  disposed of the Common Stock, the employee will recognize
ordinary  income  in an amount equal to the  lessor  of  (a)  the
excess  of  the  fair  market value of the Common  Stock  on  the
related Offering Date over the Purchase Price, or (b) the  excess
(if  any)  of the fair market value of the stock on the  date  of
disposition or death, over the Purchase Price.  The basis of  the
shares to the employee will be the sum of the Purchase Price  and
the amount of any such recognized income; the basis of the shares
to  the  estate  of a deceased employee will be the  fair  market
value of the shares at the employee's death.

           Any  interest  on  the employee's funds  held  by  the
Company  that is paid to the employee is ordinary income  to  the
employee.  Ordinary income of an individual is currently  subject
to  a  federal  income tax at a maximum tax rate  of  39.6%.   An
individual's long-term capital gain is subject to federal  income
tax at a maximum rate of 28% while any capital loss can be offset
only  against other capital gains plus $3,000 of other income  in
any tax year.

Recommendation of the Board of Directors

          The Board of Directors recommends a vote "FOR" approval
of the adoption of the Stock Purchase Plan.  The affirmative vote
of  a majority of the votes cast, present or represented by proxy
at  the meeting, will constitute approval of the adoption of  the
Stock  Purchase  Plan;  provided that the number  of  votes  cast
constitutes more than 50% of the shares entitled to vote  on  the
proposal.


<PAGE> 30
                           PROPOSAL V.
       RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

           The Board of Directors, upon the recommendation of its
Audit  Committee,  has appointed Deloitte &  Touche  LLP  as  the
Company's  independent auditors for the year ending December  31,
1997.   A  resolution will be presented at the meeting to  ratify
the appointment of Deloitte & Touche LLP.

           The Company has been advised that a representative  of
Deloitte  &  Touche LLP will be present at the  meeting  with  an
opportunity  to  make a statement if such representative  desires
and   will   be  available  to  respond  to  questions   of   the
stockholders.

           The Board of Directors, upon the recommendation of its
Audit  Committee,  replaced  Coopers  &  Lybrand  L.L.P.  as  its
independent  auditors  for  the  year  ended  December  31,  1996
effective  October  29, 1996.  The report of  Coopers  &  Lybrand
L.L.P.  on the audited consolidated financial statements  of  the
Company  as of and for the two years ended December 31, 1995  did
not  contain  an adverse opinion or a disclaimer of opinion,  and
was  not qualified or modified as to uncertainty, audit scope  or
accounting principles.

          In connection with its audit of the Company's financial
statements  as of December 31, 1995 and for the year then  ended,
Coopers  &  Lybrand  L.L.P. recommended that the  Company  record
certain  adjustments  that had the effect of changing  previously
reported unaudited results of operations for the year ended 1995.
The  Company  engaged  in  numerous discussions  with  Coopers  &
Lybrand  L.L.P. regarding the basis of and the rationale for  the
adjustments.   Following these discussions,  the  Company  agreed
with the recommendations of Coopers & Lybrand L.L.P. and recorded
the  recommended  adjustments.  These  adjustments  included  the
write-down  of fixed assets, employee compensation  and  benefits
and  the  valuation of investments.  After giving effect  to  all
adjustments  recommended by Coopers & Lybrand L.L.P.,  previously
reported  unaudited net income was reduced by  $222,000  for  the
year ended December 31, 1995.

           The  details  concerning these adjustments  and  their
impact  on  the  Company's financial statements  were  previously
reported  to  the Securities and Exchange Commission.   The  1995
quarterly  results, as adjusted, are presented in  the  Company's
Annual  Report  to Stockholders for the year ended  December  31,
1995  (the "1995 Annual Report"), which was incorporated  in  the
Company's Annual Report on Form 10-K for the year ended  December
31,  1995.  Coopers & Lybrand L.L.P. discussed the subject matter
of  the  adjustments with the Company's Audit Committee on  April
22,  1996.  In connection with that discussion, Coopers & Lybrand
L.L.P.  reported to the Audit Committee in writing on  such  date
that,  in  connection with the audit of the financial  statements
for the year ended December 31, 1995, there were no disagreements
with  Coopers  &  Lybrand L.L.P. by management regarding  audited
financial statements or other accounting matters.

<PAGE> 31
           Coopers & Lybrand L.L.P. advised the Company that  the
adjustments  described above, which were made by the  Company  at
the  recommendation  of  Coopers  &  Lybrand  L.L.P.,  constitute
disagreements  between personnel of the Company  responsible  for
the  presentation  of its financial statements and  personnel  of
Coopers & Lybrand L.L.P. responsible for rendering its report  on
any  matter  of  accounting principles  or  practices,  financial
statement disclosure or auditing scope or procedure which, if not
resolved  to the satisfaction of Coopers & Lybrand L.L.P.,  would
have caused it to make reference to the subject matter thereof in
connection with its report.

           On  December  9, 1996, the Board of Directors  of  the
Company,  upon  recommendation of its  Audit  Committee,  engaged
Deloitte  & Touche LLP as the Company's independent auditors  for
the  year  ended  December 31, 1996. The Company  has  authorized
Coopers  &  Lybrand L.L.P. to respond fully to  any  inquires  of
Deloitte  & Touche LLP concerning the subject matter of  each  of
the  adjustments.  During the two years ended December  31,  1995
and  through the date of the appointment, Deloitte &  Touche  LLP
was  not  engaged by the Company for any auditing  or  consulting
work on any matter.

            The  Board  of  Directors  recommends  a  vote  "FOR"
ratification of the appointment of Deloitte & Touche LLP  as  the
Company's  independent auditors for the year ending December  31,
1997.   A  majority of the votes cast, present or represented  by
proxy  at  the  meeting,  will  constitute  ratification  of  the
appointment of Deloitte & Touche LLP as the Company's independent
auditors for the year ending December 31, 1997.


                      STOCKHOLDER PROPOSALS

           Proposals of stockholders intended to be presented  at
the  1997 Annual Meeting of Stockholders must be received by  the
Company  by  November 22, 1997, for inclusion  in  the  Company's
Proxy Statement and proxy relating to that meeting.  Upon receipt
of  any such proposal, the Company will determine whether or  not
to  include  such proposal in the Proxy Statement  and  proxy  in
accordance   with  regulations  governing  the  solicitation   of
proxies.


                          MISCELLANEOUS

           The  Company  will  bear the cost of  solicitation  of
proxies.   Proxies will be solicited by mail.  They may  also  be
solicited  by officers and regular employees of the  Company  and
its  subsidiaries  personally or by telephone, but  such  persons
will   not   be  specifically  compensated  for  such   services.
Brokerage  houses, custodians, nominees and fiduciaries  will  be
requested  to  forward the soliciting material to the  beneficial
owners  of  stock  held of record by such  persons  and  will  be
reimbursed  for their reasonable expenses incurred in  connection
therewith.

<PAGE> 32
           Management  knows of no business to be brought  before
the  Annual  Meeting of Stockholders other than  that  set  forth
herein.   However, if any other matters properly come before  the
meeting, it is the intention of the persons named in the proxy to
vote  such  proxy  in  accordance with  their  judgment  on  such
matters.   Even  if  you plan to attend the  meeting  in  person,
please  execute,  date  and return the enclosed  proxy  promptly.
Should you attend the meeting, you may revoke the proxy by voting
in person.  A postage-paid, return-addressed envelope is enclosed
for  your  convenience.  Your cooperation  in  giving  this  your
prompt attention will be appreciated.

                              By Order of the Board of Directors,


                                   CHARLES R. HARTMAN, Secretary

March 21, 1997
St. Louis, Missouri

<PAGE> A-1
                                                       Appendix A
                     STIFEL FINANCIAL CORP.
                    1997 INCENTIVE STOCK PLAN


           1.    Purpose.   The  purpose of the Stifel  Financial
Corp. Incentive Stock Plan ("Plan") is to encourage key employees
of  Stifel  Financial Corp. ("Corporation") and such subsidiaries
of  the  Corporation as the Administrator designates, to  acquire
Common  Stock of the Corporation or to receive monetary  payments
based  on the value of such stock or based upon achieving certain
goals on a basis mutually advantageous to such employees and  the
Corporation  and  thus  provide an  incentive  for  employees  to
contribute  to  the  success  of the Corporation  and  align  the
interests of key employees with the interests of the shareholders
of the Corporation.

          2.   Administration.  The Plan shall be administered by
the  Board  of  Directors of the Corporation or the  Compensation
Committee of the Board of Directors (the "Administrator").

          The authority to select persons eligible to participate
in  the Plan, to grant benefits in accordance with the Plan,  and
to  establish  the timing, pricing, amount and  other  terms  and
conditions of such grants (which need not be uniform with respect
to  the  various participants or with respect to different grants
to  the  same participant), may be exercised by the Administrator
in  its  sole  discretion, or by any member of  the  Compensation
Committee   of   the   Board  of  Directors   upon   a   specific
recommendation from the Executive Committee of Stifel, Nicolaus &
Company.

            Subject   to   the  provisions  of  the   Plan,   the
Administrator  shall have exclusive authority  to  interpret  and
administer the Plan,  to establish appropriate rules relating  to
the Plan, to delegate some or all of its authority under the Plan
and  to  take all such steps and make all such determinations  in
connection with the Plan and the benefits granted pursuant to the
Plan as it may deem necessary or advisable.

           The  Board of Directors in its discretion may delegate
and assign specified duties and authority of the Administrator to
a  any  other committee and retain the other duties and authority
of  the Administrator to itself.  Also, the Board of Directors in
its  discretion  may  appoint  a separate  committee  of  outside
directors to make awards that satisfy the requirements of Section
162(m) of the Internal Revenue Code.

<PAGE> A-2
           3.    Shares Reserved Under the Plan.  Subject to  the
provisions  of Section 11 (relating to adjustment for changes  in
capital  stock) there is hereby reserved for issuance  under  the
Plan  an  aggregate  of 600,000 shares of  Common  Stock  of  the
Corporation,  which  may be authorized but unissued  or  treasury
shares.    As  used  in this Section 3, the term  "Plan  Maximum"
shall  refer  to  the  number of shares of Common  Stock  of  the
Corporation  that are available for grant of awards  pursuant  to
the   Plan.    Stock   underlying  outstanding   options,   stock
appreciation rights, or performance awards will reduce  the  Plan
Maximum   while  such  options,  stock  appreciation  rights   or
performance  awards are outstanding.  Shares underlying  expired,
canceled  or  forfeited  options, stock  appreciation  rights  or
performance awards shall be added back to the Plan Maximum.  When
the exercise price of stock options is paid by delivery of shares
of  Common  Stock  of  the Corporation, or if  the  Administrator
approves the withholding of shares from a distribution in payment
of  the exercise price, the Plan Maximum shall be reduced by  the
net  (rather than the gross) number of shares issued pursuant  to
such exercise, regardless of the number of shares surrendered  or
withheld  in payment.  If the Administrator approves the  payment
of  cash to an optionee equal to the difference between the  fair
market  value  and  the exercise price of  stock  subject  to  an
option, or if a stock appreciation right is exercised for cash or
a  performance  award is paid in cash the Plan Maximum  shall  be
increased  by  the number of shares with respect  to  which  such
payment is applicable.  Restricted stock issued pursuant  to  the
Plan  will  reduce the Plan Maximum while outstanding even  while
subject  to  restrictions. Shares of restricted  stock  shall  be
added  back  to  the  Plan Maximum if such  restricted  stock  is
forfeited.

          Notwithstanding the above, the maximum number of shares
subject to stock options that may be awarded in any calendar year
to  any individual shall not exceed 50,000 shares (as adjusted in
accordance with Section 11).

           4.    Participants.  Participants will consist of such
officers  and key employees of the Corporation or any  designated
subsidiary  as  the  Administrator in its sole  discretion  shall
determine.   Designation of a participant in any year  shall  not
require  the Administrator to designate such person to receive  a
benefit  in any other year or to receive the same type or  amount
of  benefit as granted to the participant in any other year or as
granted  to any other participant in any year.  The Administrator
shall  consider such factors as it deems pertinent  in  selecting
participants  and  in determining the type and  amount  of  their
respective benefits.

           5.   Types of Benefits.  The following benefits may be
granted  under the Plan:  (a) stock appreciation rights ("SARs");
(b) restricted stock ("Restricted Stock"); (c) performance awards
("Performance Awards"); (d) incentive stock options ("ISOs"); and
(e) nonqualified stock options ("NQSOs"), all as described below.

<PAGE> A-3
           6.   Stock Appreciation Rights.  A SAR is the right to
receive  all  or  a  portion of the difference between  the  fair
market  value of a share of Common Stock at the time of  exercise
of  the SAR and the exercise price of the SAR established by  the
Administrator, subject to such terms and conditions set forth  in
a SAR agreement as may be established by the Administrator in its
sole  discretion.   At the discretion of the Administrator,  SARs
may  be  exercised (a) in lieu of exercise of an option,  (b)  in
conjunction with the exercise of an option, (c) upon lapse of  an
option, (d) independent of an option or (e) each of the above  in
connection with a previously awarded option under the  Plan.   If
the  option referred to in (a), (b) or (c) above qualified as  an
ISO  pursuant to Section 422 of the Internal Revenue Code of 1986
("Code"),  the  related  SAR  shall comply  with  the  applicable
provisions of the Code and the regulations issued thereunder.  At
the  time of grant, the Administrator may establish, in its  sole
discretion, a maximum amount per share which will be payable upon
exercise  of  a SAR, and may impose conditions on exercise  of  a
SAR.   At  the discretion of the Administrator, payment for  SARs
may be made in cash or shares of Common Stock of the Corporation,
or  in a combination thereof.  SARs will be exercisable not later
than ten years after the date they are granted and will expire in
accordance  with  the  terms established  by  the  Administrator;
provided  that  SARs shall be exercisable no earlier  than  three
years after the date they are granted.

           7.    Restricted  Stock.  Restricted Stock  is  Common
Stock  of  the Corporation issued or transferred under  the  Plan
(other  than  upon  exercise of stock options or  as  Performance
Awards)  at  any purchase price less than the fair  market  value
thereof  on  the  date of issuance or transfer, or  as  a  bonus,
subject  to  such terms and conditions set forth in a  Restricted
Stock agreement as may be established by the Administrator in its
sole discretion.  In the case of any Restricted Stock:

                (a)   The   purchase  price,  if  any,  will   be
determined by the Administrator.

                (b)  The period of restriction established by the
Administrator  for any grants of Restricted Stock after  approval
of  the Plan by the shareholders of the Corporation shall not  be
less than three years;

                (c)   Restricted  Stock may  be  subject  to  (i)
restrictions  on  the  sale  or other disposition  thereof;  (ii)
rights  of the Corporation to reacquire such Restricted Stock  at
the  purchase  price,  if  any,  originally  paid  therefor  upon
termination   of  the  employee's  employment  within   specified
periods;  (iii)  representation by the employee that  he  or  she
intends  to acquire Restricted Stock for investment and  not  for
resale; and (iv) such other restrictions, conditions and terms as
the Administrator deems appropriate.

                (d)   The  participant shall be entitled  to  all
dividends paid with respect to Restricted Stock during the period
of  restriction  and  shall not be required to  return  any  such
dividends  to  the Corporation in the event of the forfeiture  of
the Restricted Stock.

<PAGE> A-4
                (e) The participant shall be entitled to vote the
Restricted Stock during the period of restriction.

                (f)   The  Administrator shall determine  whether
Restricted  Stock is to be delivered to the participant  with  an
appropriate legend imprinted on the certificate or if the  shares
are  to be issued in the name of a nominee or deposited in escrow
pending removal of the restrictions.

          8.   Performance Awards.  Performance Awards are Common
Stock  of  the  Corporation, monetary units or  some  combination
thereof, to be issued without any payment therefor, in the  event
that  certain  performance goals established by the Administrator
are   achieved   over  a  period  of  time  designated   by   the
Administrator,  but not in any event more than five  years.   The
goals  established  by the Administrator may  include  return  on
average total capital employed, earnings per share, increases  in
share  price  or  such other goals as may be established  by  the
Administrator.  In the event the minimum corporate  goal  is  not
achieved  at  the conclusion of the period, no payment  shall  be
made  to  the  participant.  Actual payment of the  award  earned
shall  be in cash or in Common Stock of the Corporation or  in  a
combination of both, as the Administrator in its sole  discretion
determines.   If  Common Stock of the Corporation  is  used,  the
participant  shall  not  have  the  right  to  vote  and  receive
dividends until the goals are achieved and the actual shares  are
issued.

           9.    Incentive Stock Options.  ISOs are stock options
to  purchase shares of Common Stock at not less than 100% of  the
fair  market  value  of  the shares on the  date  the  option  is
granted,  subject to such terms and conditions set  forth  in  an
option  agreement  as may be established by the Administrator  in
its  sole discretion that conform to the requirements of  Section
422  of  the Code.  Said purchase price may be paid (a) by  check
or,  in  the discretion of the Administrator, either (b)  by  the
delivery of shares of Common Stock of the Corporation then  owned
by  the  participant or (c) by directing the Company to  withhold
from the number of shares of Common Stock otherwise issuable upon
exercise  of  the  option that whole number of shares  of  Common
Stock  having  an  aggregate fair market value  on  the  date  of
exercise  at  least equal to the exercise price for  all  of  the
shares  of  Common Stock subject to such exercise, or  (d)  by  a
combination  of any of the foregoing, in the manner  provided  in
the  option  agreement.   In  lieu of exercising  an  option  and
subject  to  the approval of the Administrator, the optionee  may
request  that the Company pay in cash the difference between  the
fair  market  value  of part or all of the  stock  which  is  the
subject of the option and the exercise price thereof.  ISOs shall
be  exercisable no earlier than three years after the  date  they
are  granted and not later than ten years after the date they are
granted.  The aggregate fair market value (determined as  of  the
time  an  option is granted) of the stock with respect  to  which
ISOs are exercisable for the first time by an optionee during any
calendar year (under all option plans of the Corporation and  its
subsidiary corporations) shall not exceed $100,000.

<PAGE> A-5
            10.    Nonqualified   Stock   Options.    NQSOs   are
nonqualified stock options to purchase shares of Common Stock  at
purchase prices established by the Administrator on the date  the
options  are  granted, subject to such terms and  conditions  set
forth  in  an  option  agreement as may  be  established  by  the
Administrator in its sole discretion.  The purchase price may  be
paid  (a)  by  check or, in the discretion of the  Administrator,
either  (b)  by  the delivery of shares of Common  Stock  of  the
Corporation then owned by the participant or (c) by directing the
Company  to  withhold from the number of shares of  Common  Stock
otherwise issuable upon exercise of the option that whole  number
of  shares of Common Stock having an aggregate fair market  value
on  the date of exercise at least equal to the exercise price for
all  of  the shares of Common Stock subject to such exercise,  or
(d)  by  a  combination of any of the foregoing,  in  the  manner
provided  in  the  option agreement.  In lieu  of  exercising  an
option  and  subject  to the approval of the  Administrator,  the
optionee  may  request  that  the Corporation  pay  in  cash  the
difference  between the fair market value of part or all  of  the
stock  which is the subject of the option and the exercise  price
thereof.  NQSOs granted after the date of shareholder approval of
the  Plan shall be exercisable no earlier than three years  after
the  date they are granted and not later than ten years after the
date they are granted.

          11.  Adjustment Provisions.

                (a)   If the Corporation shall at any time change
the   number  of  issued  shares  of  Common  Stock  without  new
consideration to the Corporation (such as by stock  dividends  or
stock  splits), the total number of shares reserved for  issuance
under  this  Plan  and  the  number of  shares  covered  by  each
outstanding  benefit  shall be adjusted  so  that  the  aggregate
consideration payable to the Corporation, if any, and  the  value
of  each  such benefit shall not be changed.  Benefits  may  also
contain  provisions for their continuation or for other equitable
adjustments  after  changes in the Common  Stock  resulting  from
reorganization,  sale, merger, consolidation, issuance  of  stock
rights or warrants, or similar occurrence.

                (b)   Notwithstanding any other provision of this
Plan,  and  without  affecting the number of shares  reserved  or
available  hereunder, the Board of Directors  may  authorize  the
issuance or assumption of benefits in connection with any merger,
consolidation,   acquisition   of   property   or    stock,    or
reorganization  upon such terms and conditions  as  it  may  deem
appropriate.

           12.   Change  in Control.  Notwithstanding  any  other
provision of the Plan to the contrary, in the event of  a  Change
in  Control of the Corporation, as defined below, all outstanding
SARs,  ISOs  and  NQSOs  shall be immediately  fully  vested  and
exercisable and any restrictions on Restricted Stock issued under
the Plan shall lapse.

<PAGE> A-6
          "Change in Control" means:

               (a)  The acquisition by any individual, entity  or
               group,  or a Person (within the meaning of Section
               13(d)(3)  or  14(d)(2)  of the  Exchange  Act)  of
               ownership  of 30% or more of either (i)  the  then
               outstanding   shares  of  Common  Stock   of   the
               Corporation   ("Outstanding   Corporation   Common
               Stock") or (ii) the combined voting power  of  the
               then   outstanding   voting  securities   of   the
               Corporation  entitled  to vote  generally  in  the
               election  of  directors ("Outstanding  Corporation
               Voting Securities"); or

               (b)   Individuals who, as of the date of  approval
               of  the  Plan  by  the Board of Directors  of  the
               Corporation, constitute the Board of Directors  of
               the  Corporation ("Incumbent Board") cease for any
               reason  to constitute at least a majority  of  the
               Board;  provided,  however,  that  any  individual
               becoming a director subsequent to the date  hereof
               whose election, or nomination for election by  the
               Corporation's stockholders, was approved by a vote
               of  at  least  a  majority of the  directors  then
               comprising the Incumbent Board shall be considered
               as  though  such individual were a member  of  the
               Incumbent Board, but excluding, as a member of the
               Incumbent Board, any such individual whose initial
               assumption of office occurs as a result of  either
               an  actual or threatened election contest (as such
               terms  are  used in Rule 14a-11 of Regulation  14A
               promulgated  under  the  Exchange  Act)  or  other
               actual  or  threatened solicitation of proxies  or
               consents  by or on behalf of a Person  other  than
               the Board; or

               (c)    Approval   by  the  stockholders   of   the
               Corporation   of  a  reorganization,   merger   or
               consolidation,  in  each case,  unless,  following
               such reorganization, merger or consolidation,  (i)
               more   than   50%  of,  respectively,   the   then
               outstanding   shares  of  common  stock   of   the
               corporation  resulting from  such  reorganization,
               merger  or  consolidation and the combined  voting
               power of the then outstanding voting securities of
               such corporation entitled to vote generally in the
               election of directors is then beneficially  owned,
               directly  or  indirectly, by all or  substantially
               all  of the individuals and entities who were  the
               beneficial    owners,   respectively,    of    the
               Outstanding   Corporation   Common    Stock    and
               Outstanding    Corporation    Voting    Securities
               immediately  prior to such reorganization,  merger
               or   consolidation,  in  substantially  the   same
               proportions as their ownership, immediately  prior
               to such reorganization, merger or consolidation of
               the   Outstanding  Corporation  Common  Stock  and
               Outstanding Corporation Voting Securities, as  the
               case  may  be,  (ii) no Person beneficially  owns,
<PAGE> A-7              
               directly   or   indirectly,  30%   or   more   of,
               respectively,  the  then  outstanding  shares   of
               common  stock  of the corporation  resulting  from
               such  reorganization, merger or  consolidation  or
               the  combined voting power of the then outstanding
               voting securities of such corporation, entitled to
               vote  generally in the election of  directors  and
               (iii)  at least a majority of the members  of  the
               board  of  directors of the corporation  resulting
               from  such reorganization, merger or consolidation
               were members of the Incumbent Board at the time of
               the  execution of the initial agreement  providing
               for  such reorganization, merger or consolidation;
               or

               (d)    Approval   by  the  stockholders   of   the
               Corporation  of  (i)  a  complete  liquidation  or
               dissolution of the Corporation or (ii) the sale or
               other  disposition of all or substantially all  of
               the  assets of the Corporation, other  than  to  a
               corporation, with respect to which following  such
               sale  or other disposition, (1) more than 50%  of,
               respectively,  the  then  outstanding  shares   of
               common  stock of such corporation and the combined
               voting   power  of  the  then  outstanding  voting
               securities  of such corporation entitled  to  vote
               generally  in the election for directors  is  then
               beneficially owned, directly or indirectly, by all
               or   substantially  all  of  the  individuals  and
               entities   who   were   the   beneficial   owners,
               respectively,   of  the  Outstanding   Corporation
               Common  Stock  and Outstanding Corporation  Voting
               Securities immediately prior to such sale or other
               disposition  in substantially the same  proportion
               as their ownership, immediately prior to such sale
               or   other   disposition,   of   the   Outstanding
               Corporation    Common   Stock   and    Outstanding
               Corporation Voting Securities, as the case may be,
               (2)  no  person  beneficially  owns,  directly  or
               indirectly, 30% or more of, respectively, the then
               outstanding  shares  of  common  stock   of   such
               corporation and the combined voting power  of  the
               then   outstanding  voting  securities   of   such
               corporation  entitled  to vote  generally  in  the
               election  of directors and (3) at least a majority
               of  the members of the board of directors of  such
               corporation were members of the Incumbent Board at
               the time of the execution of the initial agreement
               or  action of the Board providing for such sale or
               other disposition of assets of the Corporation.

<PAGE> A-8
           13.   Nontransferability.  Each benefit granted  under
the  Plan to an employee shall not be transferable otherwise than
by  will  or  the  laws  of  descent and distribution;  provided,
however, NQSOs granted under the Plan may be transferred, without
consideration,  to  a  Permitted Transferee (as  defined  below).
Benefits granted under the Plan shall be exercisable, during  the
participant's  lifetime, only by the participant or  a  Permitted
Transferee.  In the event of the death of a participant, exercise
or payment shall be made only:

                (a)   By or to the Permitted Transferee, executor
or administrator of the estate of the deceased participant or the
person or persons to whom the deceased participant's rights under
the  benefit  shall  pass  by will or the  laws  of  descent  and
distribution; and

                (b)   To the extent that the deceased participant
or  the  Permitted Transferee, as the case may be,  was  entitled
thereto at the date of his death.

For  purposes  of  this Section 13, "Permitted Transferee"  shall
include (i) one or more members of the participant's family, (ii)
one  or more trusts for the benefit of the participant and/or one
or more members of the participant's family, or (iii) one or more
partnerships   (general   or  limited),   corporations,   limited
liability  companies  or other entities in  which  the  aggregate
interests  of  the  participant and members of the  participant's
family  exceed  80%  of  all interests.  For  this  purpose,  the
participant's family shall include only the participant's spouse,
children and grandchildren.

           14.   Taxes.   The Corporation shall  be  entitled  to
withhold  the  amount  of  any tax attributable  to  any  amounts
payable  or  shares deliverable under the Plan after  giving  the
person entitled to receive such payment or delivery notice as far
in  advance as practicable, and the Corporation may defer  making
payment  or delivery as to any benefit if any such tax is payable
until  indemnified to its satisfaction.  The person  entitled  to
any  such delivery may, by notice to the Corporation  at the time
the requirement for such delivery is first established, elect  to
have  such withholding satisfied by a reduction of the number  of
shares  otherwise so deliverable, such reduction to be calculated
based on a closing market price on the date of such notice.

           15.   Tenure.   A  participant's  right,  if  any,  to
continue  to  serve  the Corporation and its subsidiaries  as  an
officer,  employee,  or  otherwise,  shall  not  be  enlarged  or
otherwise  affected by his or her designation  as  a  participant
under the Plan.

<PAGE> A-9
             16.    Duration,   Interpretation,   Amendment   and
Termination.   No benefit shall be granted more  than  ten  years
after the date of adoption of this Plan; provided, however,  that
the terms and conditions applicable to any benefit granted within
such  period  may  thereafter be amended or  modified  by  mutual
agreement  between  the Corporation and the participant  or  such
other  person  as  may then have an interest therein.   Also,  by
mutual  agreement  between  the  Corporation  and  a  participant
hereunder, stock options or other benefits may be granted to such
participant in substitution and exchange for, and in cancellation
of,  any benefits previously granted such participant under  this
Plan.   To  the  extent that any stock options or other  benefits
which  may be granted within the terms of the Plan would  qualify
under present or future laws for tax treatment that is beneficial
to  a  recipient,  then any such beneficial  treatment  shall  be
considered within the intent, purpose and operational purview  of
the  Plan  and the discretion of the Administrator,  and  to  the
extent  that  any such stock options or other benefits  would  so
qualify  within  the  terms of the Plan, the Administrator  shall
have  full and complete authority to grant stock options or other
benefits  that  so  qualify (including the  authority  to  grant,
simultaneously  or  otherwise, stock options  or  other  benefits
which  do  not  so  qualify)  and  to  prescribe  the  terms  and
conditions  (which need not be identical as among recipients)  in
respect  to  the  grant or exercise of any such stock  option  or
other  benefits under the Plan.  The Board of Directors may amend
the  Plan  from time to time or terminate the Plan at  any  time.
However, no action authorized by this paragraph shall reduce  the
amount of any existing benefit or change the terms and conditions
thereof without the participant's consent.  No amendment  of  the
Plan   shall,  without  approval  of  the  stockholders  of   the
Corporation, (a) increase the total number of shares which may be
issued  under the Plan or increase the amount or type of benefits
that   may  be  granted  under  the  Plan;  or  (b)  modify   the
requirements as to eligibility for benefits under the Plan.

           17.   Effective Date.  The Plan shall become effective
as  of  the date it is adopted by the Board of Directors  of  the
Corporation subject only to approval by the holders of a majority
of  the outstanding voting stock of the Corporation within twelve
months  before or after the adoption of the Plan by the Board  of
Directors.

<PAGE> B-1
                                                       Appendix B
                     STIFEL FINANCIAL CORP.
                1998 EMPLOYEE STOCK PURCHASE PLAN


1.   PURPOSE.   The purpose of this Stifel Financial  Corp.  1998
     Employee   Stock  Purchase  Plan  is  to  provide   eligible
     employees of Stifel Financial Corp. and its subsidiaries the
     opportunity to acquire a proprietary interest in the Company
     through  the  purchase of Common Stock. It is intended  that
     this  Plan shall qualify as an Employee Stock Purchase  Plan
     within  the  meaning of Section 423 of the Internal  Revenue
     Code of 1986, as amended.

2.   DEFINITIONS.  As used in this Plan, the following terms have
     the following meanings:

          (a)   "Board"  means  the Board  of  Directors  of  the
          Company.

          (b)  "Code" means the Internal Revenue Code of 1986, as
          amended.

          (c)   "Committee"  means  the  Committee  described  in
          paragraph 12.

          (d)   "Common Stock" means shares of common  stock  par
          value  fifteen cents ($.15) per share of  the  Company,
          either authorized but unissued, or stock that has  been
          issued  previously but is held in the treasury  of  the
          Company.

          (e)  "Company" means Stifel Financial Corp., a Delaware
          corporation.

          (f)   "Compensation" means all wages, salaries, bonuses
          and  other forms of direct remuneration received by  an
          Employee.

          (g)  "Employee" means an employee of the Company who is
          customarily employed for more than twenty hour per week
          and  more than five months in the calendar year by  the
          Company or a Subsidiary.

          (h)  "Fair Market Value" means the fair market value of
          one share of Common Stock as of a particular day, which
          shall  generally be the mean between the high  and  the
          low  price  per share of Common Stock on the  New  York
          Stock   Exchange,   or  such  other  valuation   method
          determined by the Committee.

          (i)   "Fiscal  Year"  means  the  fiscal  year  of  the
          Company.

          (j)   "Money Market Fund" means that money market  fund
          determined  from  time to time by the  Committee  as  a
          measure of determining simple interest under the Plan.

<PAGE> B-2
          (k)  "Offering Date" means the first business day of an
          Offering Period.

          (l)  "Offering Period" means the period during which an
          offer to purchase Common Stock is in effect under  this
          Plan.

          (m)   "Plan"  means  the  Stifel Financial  Corp.  1998
          Employee Stock Purchase Plan.

          (n)  "Subsidiary" means any corporation, other than the
          Company  in an unbroken chain of corporations beginning
          with  the  Company,  if each of the corporations  other
          than  the last corporation in the unbroken chain,  owns
          stock  possessing fifty percent ("50%") or more of  the
          total combined voting power of all classes of stock  in
          one of the other corporations in such chain.

          (o)  Termination Date" means the last business day of a
          Fiscal  Year, or such other date specified in paragraph
          15.

3.   ELIGIBILITY.  Each Employee shall be eligible to participate
     in  offerings  under  the Plan subject  to  the  limitations
     imposed  by  Section  423 of the Code  and  the  limitations
     herein contained.

     Any  provision  of the Plan to the contrary notwithstanding,
     no Employee shall be granted an option:

     (i) if, immediately after the grant, such Employee would own
     shares of stock, possessing five percent (5%) or more of the
     total  combined voting power of all classes of stock of  the
     Company or of any Subsidiary; or

     (ii) which permits such Employee's rights to purchase shares
     under  all employee stock purchase plans of the Company  and
     its  Subsidiaries to accrue at a rate which exceeds  $25,000
     of  Fair Market Value of the shares (determined at the  time
     such option is granted) for each calendar year in which such
     stock option is outstanding at any time.

     For  purposes of this paragraph, the rules of Section 424(d)
     of  the  Code shall apply in determining the stock ownership
     of an individual.

     All Employees granted options shall have the same rights and
     privileges as required by Section 423(b)(5) of the Code.

4.   OFFERING  DATES.  It is contemplated that the Plan  will  be
     implemented  by  annual offerings which  shall  be  numbered
     consecutively.   Each offering shall be  authorized  by  the
     Committee  and shall commence on an Offering Date and  shall
     end  on  a  Termination Date. Only one offering  may  be  in
     effect  as to any individual at any one time.  Participation
     in  any  offering  under the Plan shall  neither  limit  nor
     require participation in any other offering.

<PAGE> B-3
5.   PARTICIPATION IN THE PLAN.

          (a)   All  Employees  shall be  given  notice  of  each
          offering  within a reasonable time after  determination
          to make such offering has been made by the Committee.

          (b)   Participation  in the Plan shall  be  limited  to
          eligible Employees.  An eligible Employee may become  a
          participant by filing a written notice of  his  or  her
          election  to  participate on the form provided  by  the
          Committee  with the Human Resources Department  of  the
          Company  no  later than 15 days prior to the applicable
          Offering Date and such notice shall become effective on
          such Offering Date.

          (c)    A   participant  may  discontinue  his  or   her
          participation in the Plan as provided in  paragraph  10
          hereof  or reduce his or her participation as  provided
          under  paragraph 8(b), but no other change can be  made
          during an Offering Period.

6.   PAYROLL DEDUCTIONS.

          (a)   At the time a participant files his or her notice
          of  election to participate in the Plan the participant
          shall  authorize the Company and/or Subsidiary by  whom
          the participant is employed to withhold from his or her
          Compensation throughout the Offering Period the  amount
          specified  in the participant's election form.  Payroll
          deductions  when  authorized for  a  participant  shall
          commence on the date when his or her authorization  for
          payroll  deduction becomes effective and shall  end  on
          the  Termination  Date of the Offering  Period,  unless
          sooner terminated by the participant as provided  under
          paragraph 10 hereof.

          (b)   Each such authorization shall direct the  Company
          and/or  the  Subsidiary  to  withhold  amounts  through
          payroll  deductions pursuant to the terms of the  Plan.
          The  amount to be withheld shall be a percentage of the
          participant's  Compensation in  1%  increments  not  to
          exceed   10%  of  Compensation;  provided,   that   the
          participant may, if he or she desires, elect a  maximum
          dollar  limitation on the amount he or she contributes.
          Such authorization also may specify that the designated
          amount  shall be withheld (a) solely from  bonuses,  or
          (b) solely from Compensation other than bonuses.  If no
          such  specific  designation  is  made,  the  percentage
          designated  shall  be withheld from  all  Compensation,
          including bonuses.

          (c)   Funds accumulated under the Plan may be  returned
          only pursuant to the terms of the Plan.

<PAGE> B-4
7.   GRANTING OF OPTION.

          (a)   On  the  date  when  a  participant's  notice  of
          election  to participate in the Plan becomes effective,
          the  participant shall be granted an option to purchase
          up   to  1,000  shares  of  Common  Stock,  subject  to
          paragraph 11.

          (b)   The option price of shares in any offering to  be
          made hereunder shall be the lower of:

                     (i)   85%  of the Fair Market Value  of  the
               Common  Stock  on  the  Offering  Date  for   such
               offering; or

                     (ii)  85%  of the Fair Market Value  on  the
               Termination Date for such offering.

8.   EXERCISE OF OPTION.

          (a)   Unless a participant gives written notice to  the
          Company  as  hereinafter  provided,  the  participant's
          option for the purchase of shares of Common Stock  made
          during any offering will be exercised automatically  on
          the Termination Date for the purchase of the number  of
          full shares the option price of which is covered by the
          funds  accumulated for the participant with respect  to
          the Offering Period.

          (b)   By  written notice to the Company  prior  to  the
          close   of   business  on  the  Termination   Date,   a
          participant may cease his or her payroll deduction  for
          future  payroll  periods. The amounts withheld  on  the
          participant's  behalf shall be used to purchase  shares
          of Common Stock on the Termination Date.

          (c)   No option under the Plan shall be exercised prior
          to the close of business on the Termination Date of the
          offering with respect to which such option was granted.

9.   PAYMENT  AND  DELIVERY.   As soon as practicable  after  the
     Termination Date of each offering, the Company will purchase
     for  each participant that number of shares of Common  Stock
     for  which  the  participant has a  sufficient  amount  from
     payroll deductions to fund the option price, based upon  the
     formula price and limitations set forth in paragraphs 3  and
     7.  Cash will be distributed in lieu of fractional shares.

<PAGE> B-5
     Prior  to  an  Offering Period, the Committee, in  its  sole
     discretion,  may designate that all or any  portion  of  the
     "employer subsidized shares" purchased for a participant for
     such Offering Period shall be held by the Company until  the
     second  anniversary  of  such Termination  Date.   For  this
     purpose,  the "employer subsidized shares" mean  the  shares
     purchased  for  a  participant as of a Termination  Date  in
     excess  of that number of shares that are equal in value  to
     the option price of all shares purchased for the participant
     as  of  such  Termination Date.  The shares so held  by  the
     Company  shall be delivered to the participant  as  soon  as
     practicable  after  such  second anniversary  date,  or,  if
     earlier,  upon  termination of employment of  the  employee.
     Subject to the restrictions of paragraph 14, the balance  of
     the shares purchased for a participant shall be delivered to
     the participant as soon as practicable after such purchase.

     In  the event the amount withheld through payroll deductions
     on  behalf  of  a  participant with respect to  an  Offering
     Period exceeds the option price of the shares available  for
     purchase for such participant for that Offering Period,  the
     excess  of the amount so withheld over the option  price  of
     the  shares  so  purchased  for  the  participant  shall  be
     returned to such participant.

10.  WITHDRAWAL.

          (a)   A  participant may withdraw his or her notice  of
          election  to participate and may also withdraw  payroll
          deductions credited under the Plan at any time prior to
          the close of business on the Termination Date by giving
          written   notice   to   the  Company.    All   of   the
          participant's  payroll deductions  withheld  under  the
          Plan  will  be  paid  to  the participant  as  soon  as
          practicable after receipt of notice of withdrawal,  and
          no  further  payroll deductions will be made,  and  the
          participant  may  not  thereafter  participate  in  the
          offering then in effect.

          (b)   A  participant's withdrawal  will  not  have  any
          effect   upon   the   participant's   eligibility    to
          participate  in succeeding offerings or in any  similar
          plan which may hereafter be adopted by the Company.

<PAGE> B-6
11.  STOCK.

          (a)   The  shares to be sold to participants under  the
          Plan  may,  at the election of the Company,  be  either
          treasury  shares or shares to be originally issued  for
          such purpose.  Notwithstanding anything in the Plan  to
          the  contrary, the maximum number of shares which shall
          be  made  available for sale under the  Plan  shall  be
          750,000 shares and not more than 150,000 shares will be
          available for sale during any one offering (subject  to
          adjustment  upon  changes  in  capitalization  of   the
          Company  as  provided in paragraph 15 hereof).  If  the
          total  number  of shares for which options  are  to  be
          granted  on  any  date in accordance with  paragraph  7
          exceeds  the number of shares then available under  the
          Plan  (after deduction of all shares for which  options
          have  been  exercised  or  are then  outstanding),  the
          Company shall make a pro rata allocation of the  shares
          remaining  available in as nearly a uniform  manner  as
          shall  be practicable and the excess payroll deductions
          which  have  been  made pursuant to  the  authorization
          therefor   shall   be   returned  to   the   respective
          participants,  together with simple  interest  on  such
          amounts. The amount of such simple interest to be  paid
          to  the  participant shall be one-half of  the  average
          monthly  rates earned by the Money Market  Fund  during
          the  period  in which the participant was  contributing
          through payroll deductions during the offering.

          (b)   No  participant shall have any interest in shares
          covered  by  an  option  until  such  option  has  been
          exercised,  the shares have been fully  paid  for,  and
          shall have been issued by the Company.

          (c)   Shares to be delivered to a participant under the
          Plan will be registered in the name of the participant.

          (d)   In no event shall any certificates for fractional
          shares be issued under the Plan.

12.  ADMINISTRATION.

          (a)   The  Plan shall be administrated by  a  Committee
          (the "Committee").  The Committee shall be appointed by
          the  Board of Directors, which may, from time to  time,
          remove members from, or add members to, the Committee.

          (b)   A  majority of the Committee shall  constitute  a
          quorum.  All determinations of the Committee  shall  be
          made  by  a  majority of its members. Any  decision  or
          determination  reduced  to  writing  and  signed  by  a
          majority of the members shall be fully as effective  as
          if  it  had  been made by a majority vote at a  meeting
          duly called and held.

<PAGE> B-7
          (c)   The Committee shall have full authority to  make,
          administer,  and  interpret such rules and  regulations
          and  to promulgate such forms as it deems necessary  to
          administer  the Plan, and any determination,  decision,
          or  action  of  the  Committee in connection  with  the
          construction,    interpretation,   administration    or
          application  of the Plan shall be final and conclusive,
          and  binding  upon all participants  and  any  and  all
          persons claiming under or through any participant.

13.  DESIGNATION  OF  BENEFICIARY.   A  participant  may  file  a
     written  designation of a beneficiary who is to receive  any
     shares,  cash,  or  cash and shares,  to  the  participant's
     credit  under  the  Plan in the event of such  participant's
     death  prior  to  delivery to him or her of such  shares  or
     cash. Such designation of beneficiary may be changed by  the
     participant at any time by written notice. Upon the death of
     the participant and upon receipt by the Company of proof  of
     the   identity  and  existence  of  a  beneficiary   validly
     designated  by the participant under the Plan,  the  Company
     shall  deliver  such shares or cash to such  beneficiary  in
     accordance   with  paragraph  16(b)  hereof.    Unless   the
     participant files a different beneficiary designation  form,
     the  beneficiary entitled to receive life insurance proceeds
     on  account  of the participant's death under the  Company's
     group  term  life  insurance plan, shall be  the  designated
     beneficiary under this Plan.  In the event of the death of a
     participant  and  in  the absence of a  beneficiary  validly
     designated under the Plan who is living at the time of  such
     participant's death, the Company shall deliver  such  shares
     or  cash to the legates or legatees of the participant under
     the participant's last will or to the participant's personal
     representatives or distributees.

14.  RESTRICTIONS  ON  TRANSFERABILITY.  Except  as  provided  in
     paragraph  13, neither payroll deductions to a participant's
     credit  under  the Plan, nor any rights with regard  to  the
     exercise of an option to receive shares under the Plan,  nor
     shares  held by the Company pursuant to paragraph 9  may  be
     assigned, transferred, pledged, or otherwise disposed of  in
     any way by the participant other than by will or the laws of
     descent  and  distribution. Any such  attempted  assignment,
     transfer,  pledge  or  other disposition  shall  be  without
     effect.   A  participant's rights and  all  options  granted
     under  the Plan shall only be exercisable during his or  her
     lifetime by such participant.

15.  CHANGES IN CAPITALIZATION AND CHANGE IN CONTROL.

          (a)   In the event of reorganization, recapitalization,
          stock  split,  stock dividend, combination  of  shares,
          offerings  of  rights  or  any  other  change  in   the
          structure  of  the  Common Stock of  the  Company,  the
          Committee may make such adjustment, if any, as  it  may
          deem   appropriate  in  the  number,  kind,   and   the
          subscription  price  of shares available  for  purchase
          under  the Plan, and in the number of shares  which  an
          Employee is entitled to purchase.

<PAGE> B-8
          (b)   Subject to paragraph 19, a Termination Date shall
          occur as to any offering then in effect on a date of  a
          Change  in  Control.  For this  purpose,  a  Change  in
          Control shall mean:

                     (1)   The  acquisition  by  any  individual,
               entity  or group, or a Person (within the  meaning
               of  Section  13(d)(3) or 14(d)(2) of the  Exchange
               Act) of ownership of 30% or more of either (i) the
               then  outstanding shares of Common  Stock  of  the
               Company  ("Outstanding Company Common  Stock")  or
               (ii)   the  combined  voting  power  of  the  then
               outstanding  voting  securities  of  the   Company
               entitled  to  vote generally in  the  election  of
               directors     ("Outstanding     Company     Voting
               Securities"); or

                     (2)   Individuals who, as  of  the  date  of
               approval of the Plan by the Board of Directors  of
               the Company, constitute the Board of Directors  of
               the  Company  ("Incumbent Board")  cease  for  any
               reason  to constitute at least a majority  of  the
               Board;  provided,  however,  that  any  individual
               becoming a director subsequent to the date  hereof
               whose election, or nomination for election by  the
               Company's stockholders, was approved by a vote  of
               at   least  a  majority  of  the  directors   then
               comprising the Incumbent Board shall be considered
               as  though  such individual were a member  of  the
               Incumbent Board, but excluding, as a member of the
               Incumbent Board, any such individual whose initial
               assumption of office occurs as a result of  either
               an  actual or threatened election contest (as such
               terms  are  used in Rule 14a-11 of Regulation  14A
               promulgated  under  the  Exchange  Act)  or  other
               actual  or  threatened solicitation of proxies  or
               consents  by or on behalf of a Person  other  than
               the Board; or

                     (3)   Approval  by the stockholders  of  the
               Company    of   a   reorganization,   merger    or
               consolidation,  in  each case,  unless,  following
               such reorganization, merger or consolidation,  (i)
               more   than   50%  of,  respectively,   the   then
               outstanding shares of common stock of the  Company
               resulting  from  such  reorganization,  merger  or
               consolidation and the combined voting power of the
               then outstanding voting securities of such Company
               entitled  to  vote generally in  the  election  of
               directors is then beneficially owned, directly  or
               indirectly,  by all or substantially  all  of  the
               individuals  and entities who were the  beneficial
               owners,  respectively, of the Outstanding  Company
               Common   Stock  and  Outstanding  Company   Voting
               Securities    immediately    prior     to     such
               reorganization,   merger  or   consolidation,   in
               substantially  the  same  proportions   as   their
               ownership,    immediately    prior     to     such
               reorganization,  merger or  consolidation  of  the
<PAGE> B-9              
               Outstanding  Company Common Stock and  Outstanding
               Company  Voting Securities, as the  case  may  be,
               (ii)  no  Person  beneficially owns,  directly  or
               indirectly, 30% or more of, respectively, the then
               outstanding shares of common stock of the  Company
               resulting  from  such  reorganization,  merger  or
               consolidation or the combined voting power of  the
               then   outstanding  voting  securities   of   such
               Company,  entitled  to  vote  generally   in   the
               election  of  directors  and  (iii)  at  least   a
               majority  of the members of the board of directors
               of the Company resulting from such reorganization,
               merger  or  consolidation  were  members  of   the
               Incumbent  Board at the time of the  execution  of
               the   initial   agreement   providing   for   such
               reorganization, merger or consolidation; or

                     (4)   Approval  by the stockholders  of  the
               Company   of   (i)   a  complete  liquidation   or
               dissolution  of the Company or (ii)  the  sale  or
               other  disposition of all or substantially all  of
               the  assets  of  the  Company,  other  than  to  a
               Company, with respect to which following such sale
               or  other  disposition,  (1)  more  than  50%  of,
               respectively,  the  then  outstanding  shares   of
               common  stock  of  such Company and  the  combined
               voting   power  of  the  then  outstanding  voting
               securities  of  such  Company  entitled  to   vote
               generally  in the election for directors  is  then
               beneficially owned, directly or indirectly, by all
               or   substantially  all  of  the  individuals  and
               entities   who   were   the   beneficial   owners,
               respectively,  of the Outstanding  Company  Common
               Stock  and  Outstanding Company Voting  Securities
               immediately   prior   to  such   sale   or   other
               disposition  in substantially the same  proportion
               as their ownership, immediately prior to such sale
               or  other disposition, of the Outstanding  Company
               Common   Stock  and  Outstanding  Company   Voting
               Securities,  as  the case may be,  (2)  no  person
               beneficially owns, directly or indirectly, 30%  or
               more of, respectively, the then outstanding shares
               of  common stock of such Company and the  combined
               voting   power  of  the  then  outstanding  voting
               securities  of  such  Company  entitled  to   vote
               generally in the election of directors and (3)  at
               least  a  majority of the members of the board  of
               directors  of  such Company were  members  of  the
               Incumbent  Board at the time of the  execution  of
               the  initial  agreement or  action  of  the  Board
               providing  for  such sale or other disposition  of
               assets of the Company.

<PAGE> B-10
16.  TERMINATION OF EMPLOYEE'S RIGHTS OF PARTICIPATION.

          (a)  Except as provided herein, an Employee's right  to
          participate  in  the  Plan  shall  terminate  upon  the
          termination  of  such  Employee's  employment  by   the
          Company  or a Subsidiary of the Company for any  reason
          including retirement.

          (b)   If  a participant terminates employment  for  any
          reason other than death, or retirement on or after  age
          60, during an Offering Period, the participant shall be
          repaid  the  total amounts which have been withheld  in
          respect  of such Offering Period pursuant to  paragraph
          6.  If a participant terminates employment by reason of
          death,  or  retirement on or after age  60,  during  an
          Offering  Period, the participant or the  participant's
          designated  beneficiary (or other person designated  in
          paragraph 13) shall be paid the amounts accumulated  on
          the  participant's  behalf through  payroll  deductions
          together  with  simple interest on  such  amounts.  The
          amount of such simple interest to be paid shall be one-
          half  of the average monthly rates earned by the  Money
          Market  Fund during the period in which the participant
          was  contributing during the offering. If a participant
          dies  on or after a Termination Date but prior  to  the
          payment to the participant of shares purchased  on  the
          participant's  behalf  on such  Termination  Date,  the
          shares  shall  be paid to the participant's  designated
          beneficiary  (or other person designated  in  paragraph
          13).

17.  AMENDMENT  OR  TERMINATION.   The  Board  may  at  any  time
     terminate, withdraw, suspend, modify or amend the Plan.   No
     such termination may affect options previously granted,  nor
     may  an  amendment make any change in any option theretofore
     granted  which  would adversely affect  the  rights  of  any
     participant, nor may an amendment be made without the  prior
     approval  of  the  stockholders  of  the  Company  if   such
     amendment  requires  the  sale  of  more  shares  than   are
     authorized  under paragraph 11 of the Plan.  The  Plan  will
     terminate  in any event on December 31, 2002, and  no  offer
     hereunder  will  be commenced thereafter.   Although  it  is
     presently contemplated that offerings will be made under the
     Plan  each  year  during the term of the Plan,  the  Company
     shall  not  be  obligated to any Employee  or  other  person
     whatsoever  to make any offering under the Plan,  or  having
     made any offering or offerings, to make any further offering
     or offerings under the Plan.

18.  NOTICES.  All notices or communications by a participant  to
     the  Company under or in connection with the Plan  shall  be
     deemed  to  have been duly given when received by the  Human
     Resources Department of the Company or when received in  the
     form  specified by the Company at the location,  or  by  the
     person designated by the Company for the receipt thereof.

<PAGE> B-11
19.  STOCKHOLDER  APPROVAL.  The Plan has  been  adopted  by  the
     Executive Committee of the Board of Directors of the Company
     as  of March 18, 1997 and is subject to the approval of  the
     holders  of  the Common Stock of the Company  within  twelve
     months  after  its  adoption by the Board of  Directors.  No
     offering under the Plan shall be made until and unless  such
     stockholder approval is obtained.

20.  APPLICATION OF FUNDS.  All proceeds received by the  Company
     from  the sale of Common Stock under the Plan will  be  used
     for general corporate purposes.

21.  GOVERNING  LAW.  This Plan and all agreements  entered  into
     under  the  Plan shall be construed in accordance  with  and
     shall  be  governed by applicable provisions of federal  law
     and  by the substantive laws of the State of Missouri, other
     than conflicts of law principles.

<PAGE> C-1
                           PROXY CARD
                         [FRONT OF CARD]
   THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

      The  undersigned hereby nominates, constitutes and appoints
George H. Walker III and Charles R. Hartman (or such other person
as  is  designated by the Board of Directors of Stifel  Financial
Corp.  ("Stifel")) (the "Proxies"), or either of them (with  full
power to act alone), true and lawful attorney(s), with full power
of  substitution, for the undersigned and in the name, place  and
stead  of the undersigned to vote as designated below all of  the
shares of Common Stock, $0.15 par value, of Stifel entitled to be
voted by the undersigned at the Annual Meeting of Stockholders to
be   held   on  April  22,  1997  and  at  any  adjournments   or
postponements thereof.

   THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE FOLLOWING:

1.   ELECTION OF DIRECTORS:
     [ ] FOR all nominees listed below (except as marked below)   
     [ ] WITHHOLD AUTHORITY to vote for all nominees listed below

      INSTRUCTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL
    NOMINEE STRIKE A LINE THROUGH THE NOMINEE'S NAME IN THE LIST BELOW.

                   For term expiring in 1999:
                       Stuart I. Greenbaum
                   For terms expiring in 2000:
        Charles A. Dill, Richard F. Ford, John J. Goebel

2.   PROPOSAL TO APPROVE THE ADOPTION OF THE STIFEL 1997 INCENTIVE STOCK PLAN:
     [ ] For      [ ] Against      [ ] Abstain

3.   PROPOSAL TO APPROVE THE ADOPTION OF THE STIFEL 1998 EMPLOYEE 
     STOCK PURCHASE PLAN:
     [ ] For      [ ] Against      [ ] Abstain

                         [BACK OF CARD]
4.   PROPOSAL TO RATIFY THE APPOINTMENT OF DELOITTE & TOUCHE LLP,
     as independent public auditors of the Company:
     [ ] For      [ ] Against      [ ] Abstain

5.   In their discretion, the Proxies are authorized to vote upon
     such  other business as may properly come before the meeting
     and any adjournment thereof.

      This  proxy  when properly executed will be  voted  in  the
manner  directed  herein by the undersigned stockholder.   If  no
direction  is  made, this proxy will be voted FOR all  the  named
nominees for director and for Proposals 2, 3 and 4.

      The  undersigned acknowledges receipt of  the  1996  Annual
Report  to Stockholders and the Notice of the Annual Meeting  and
the  Proxy  Statement.  Please mark, sign, date  and  return  the
proxy card promptly using the enclosed envelope.

                [ ]   PLEASE CHECK THIS BOX IF YOU PLAN TO ATTEND THE 
                      MEETING IN PERSON.

                SIGN HERE ___________________________________________
                         (Please sign exactly as name appears at left)

                SIGN HERE ___________________________________________
                          Executors, administrators, trustees, etc. 
                          should so indicate when signing

                    DATED ___________________________________________



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