STIFEL FINANCIAL CORP
10-K405, 1997-03-24
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549
                                
                                  FORM 10-K
(Mark One)
[x]  Annual report pursuant to Section 13 or 15(d) of the Securities Exchange 
     Act of 1934

     For the fiscal year ended    December 31, 1996
                                  -----------------
[ ]  Transition report pursuant to Section 13 or 15(d) of the Securities 
     Exchange Act of 1934

     For the transition period from                   to
                                   -------------------  ------------------
Commission file number 1-9305
                       ------
                          STIFEL FINANCIAL CORP.
- --------------------------------------------------------------------------
           (Exact name of registrant as specified in its charter)
         DELAWARE                             43-1273600
- -------------------------------       ------------------------------------
(State or other jurisdiction of       (I.R.S. Employer Identification No.)
incorporation or organization)

           500 N. Broadway
         St. Louis, Missouri                                    63102-2188
- ----------------------------------------                        ----------
(Address of principal executive offices)                        (Zip Code)

Registrant's telephone number, including area code            314-342-2000
                                                              ------------
Securities registered pursuant to Section 12(b) of the Act:
                                                    Name of Each Exchange
       Title of Each Class                           On Which Registered
- --------------------------------------             -----------------------
Common Stock, Par Value $.15 per share             New York Stock Exchange
                                                   Chicago Stock Exchange

Preferred Stock Purchase Rights                    New York Stock Exchange
                                                   Chicago Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  report)  and  (2) has been  subject  to  such  filing
requirements for the past 90 days.          Yes [X]  No [ ]

Indicate  by  check  mark  if  disclosure  of  delinquent  filers
pursuant  to Item 405 of Regulation S-K is not contained  herein,
and  will not be contained, to the best of registrant's knowledge
in  definitive  proxy or information statements  incorporated  by
reference in Part III of this Form 10-K, or any amendment to this
Form 10-K.     [X]

<PAGE> 2
Aggregate market value of voting stock held by non-affiliates  of
the registrant at March 11, 1997 was $32,425,544.

Shares  of Common Stock outstanding at March 11, 1997:  4,725,747
shares, par value $.15 per share.
                                
               DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Annual Report to Stockholders for the year  ended
December  31,  1996  are incorporated by  reference  to  Part  II
hereof.  Portions of the Company's Proxy Statement filed with the
SEC   in   connection  with  the  Company's  Annual  Meeting   of
Stockholders  to  be  held  April 22, 1997  are  incorporated  by
reference to Part III hereof.  Exhibit Index located on page 30.
                             
<PAGE> 3
                             PART I


ITEM 1. BUSINESS

Stifel Financial Corp. ("Financial") was organized in fiscal year
1983  pursuant  to  a  plan  of  reorganization  whereby  Stifel,
Nicolaus  & Company, Incorporated ("Stifel, Nicolaus")  became  a
wholly-owned  subsidiary of Financial.  Stifel, Nicolaus  is  the
successor  to a partnership founded in 1890.  The term  "Company"
as used herein means Financial and its subsidiaries.

The  Company offers securities-related financial services through
its   wholly-owned  operating  subsidiaries,  Stifel,   Nicolaus,
Century  Securities  Associates, Inc., Todd Investment  Advisors,
Inc.,  and  Pin  Oak  Capital, Ltd.  These  subsidiaries  provide
brokerage, trading, investment banking, investment advisory,  and
related financial services primarily to customers throughout  the
United States from 43 locations.  The Company's customers include
individuals,   corporations,  municipalities  and   institutions.
Although the Company has customers throughout the United  States,
its major geographic area of concentration is in the Midwest.  On
May 25, 1995, the Company sold the majority of the assets related
to  its  operations  in Oklahoma, which consisted  of  26  retail
securities  offices and the municipal underwriting, trading,  and
institutional  sales  operations located in Oklahoma,  and  three
retail  offices in Texas.  These operations comprised 14% of  the
Company's  total  revenue  for  1994.   (See  proforma  financial
information  in  Note O of the Consolidated Financial  Statements
incorporated by reference herein.)

Principal Sources of Revenue

The  amounts of each of the principal sources of revenue  of  the
Company  for the calendar years 1996, 1995 and 1994 is  contained
in Item 6. Selected Financial Data, filed herein.

Commissions

During recent years, most of the Company's securities commissions
resulted  from  transactions  with retail  (individual)  investor
accounts.  Retail commissions are charged on both stock  exchange
and   over-the-counter  transactions  in  accordance   with   the
Company's  commission  schedule.  In certain  cases  (usually  on
large  trades  or  to  active  customers),  discounts  from  that
schedule are granted.

The  percentage  of  total commission revenue from  institutional
customers  was 5% in 1996.  Prior to 1996 revenue generated  from
institutional   customers  was  not  accounted  for   separately.
Institutional  accounts  are serviced  mainly  by  the  Company's
offices  in St. Louis.  Retail investment executives also receive
orders from institutional customers from time to time.

<PAGE> 4
Principal Transactions

The  Company trades as principal in the over-the-counter  market.
It  acts  as both principal and agent to facilitate the execution
of  customers' orders.  The Company "makes a market"  in  various
securities  of interest to its customers through buying,  selling
and  maintaining an inventory of these securities.   The  Company
does  not engage in a significant amount of trading for  its  own
account.  The Company also buys corporate and municipal bonds for
its  own account in the secondary market, maintains an inventory,
and  resells  from  that  inventory  to  other  dealers  and   to
institutional and retail customers.

Investment Banking

The  Company  manages  the underwriting  of  both  corporate  and
municipal  securities  and  participates  as  an  underwriter  in
syndicates  of issues managed by other firms.  The corporate  and
public   finance  departments  are  responsible  for  originating
underwritings, mergers and acquisitions, placements,  valuations,
financial  advisory  work and other investment  banking  matters.
The Company acts as an underwriter and dealer in bonds issued  by
states,  cities and other political subdivisions and may  act  as
manager or participant in offerings managed by other firms.   The
majority  of  the  Company's  municipal  bond  underwritings  and
corporate  underwritings  are originated  and  sold  through  its
office  in  St.  Louis.   Prior to  1994,  the  majority  of  the
Company's investment banking related revenue was generated by its
Oklahoma  City based public finance department.  As a  result  of
the negative publicity surrounding the two year investigation and
civil   injunctive   action  by  the  Securities   and   Exchange
Commission,  which  was settled in August  of  1995,  related  to
certain municipal bond underwritings managed by the Oklahoma City
office,   the  Company's  ability  to  generate  municipal   bond
underwritings  in  Oklahoma and elsewhere was adversely  impacted
(see  also Item 7 "Management's Financial Discussion" and Note  H
of   the   Consolidated  Financial  Statements  incorporated   by
reference herein).

During  1995, the number of municipal bond offerings underwritten
by  the St. Louis public finance department was not only affected
by  the  negative  publicity as a result of  the  Securities  and
Exchange Commission investigation and enforcement action but also
was  effected  by  the  downturn in  the  public  finance  market
experienced  industry-wide.  Interest rates  had  not  fluctuated
downward  as  dramatically as several years ago, and consequently
the  volume  of  refinancings  by institutions  and  governmental
agencies has remained low.

During  1996,  the St. Louis public finance department  rebounded
somewhat as evidenced by the increase in the number of awards  as
senior manager for new issue underwritings, which increased to 34
awards  in  1996 from 24 awards in 1995.  

<PAGE> 5
While  several  broker-dealers have ceased their  public  finance
operations  resulting from the industry-wide slowdown, management
is  uncertain at this time what effects, if any, this may have on
the department's future performance.

In  calendar  years 1996 and 1995, the majority of the  Company's
investment banking revenues have been generated by the  corporate
finance  department.  The growth in the revenue  is  due  to  the
department's  focus  on  providing research,  financial  advisory
services, and consulting services for merger and acquisition  and
serving as a manager or co-manager for underwriting issuances  of
corporate  debt  or equity securities for financial  institutions
and  Real  Estate Investment Trusts (REITs) located primarily  in
the Midwest.  Management expects the performance of the corporate
finance department to remain strong.

The  management of and participation in public offerings involves
significant  risks.  An underwriter may incur  losses  if  it  is
unable  to  resell, at a profit, the securities it has purchased.
Under  the  Securities Act of 1933 and other statutes  and  court
decisions, an underwriter may be subject to substantial liability
for misstatements or omissions that are judged to be material  in
prospectuses  and other communications related to  underwritings.
Underwriting commitments cause a charge against net  capital  (as
defined  by  Rule  15c3-1  administered  by  the  Securities  and
Exchange Commission -- see "Regulation"); and, consequently,  the
aggregate amount of underwriting commitments at any one time  may
be limited by the amount of available net capital of the Company.

Other Business

The   Company   has   dealer-sales   agreements   with   numerous
distributors  of  investment company  shares.   These  agreements
provide generally for dealer discounts ranging up to 5.75 percent
of   the   purchase  price,  depending  upon  the  size  of   the
transaction.

The  Company acts as an agent for its customers' transactions  in
put  and  call  options  traded  on  the  Chicago  Board  Options
Exchange, Inc., American Stock Exchange, Inc., Philadelphia Stock
Exchange,  Inc., and, to a much lesser extent, in  the  over-the-
counter market.

The  Company  has  a wholly-owned subsidiary, Century  Securities
Associates,  Inc.  ("CSA"),  an introducing  broker-dealer  which
clears  its transactions through Stifel, Nicolaus.  CSA contracts
with  independent licensed brokers to sell securities  and  other
investment  products  to retail (individual)  investor  accounts.
CSA   is   licensed   in  50  states  and   has   93   registered
representatives.  Management expects CSA to continue to  grow  in
significance in relation to the Company's operation as a whole.

<PAGE> 6
In  1993,  the  Company formed a wholly-owned subsidiary,  Stifel
Asset  Management Corp. ("SAM"), to act as a holding company  for
two investment advisory firms, Pin Oak Capital, Ltd. ("Pin Oak"),
and  Todd  Investment Advisors, Inc. ("Todd").   Pin  Oak,  which
operated formerly as the investment advisory division of  Stifel,
Nicolaus,  was  formed as an investment advisory firm  and  began
operations during the five-month transition period ended December
31, 1993.  SAM purchased all of the outstanding stock of Todd, an
investment  advisory  firm  located in Louisville,  Kentucky,  in
December  1993.  Both Pin Oak and Todd provide investment  advice
and  services  to  individual, fiduciary and  corporate  clients.
Combined  assets under management for the two firms  at  December
31,   1996  was  approximately  $2,575,649,000.   Pin  Oak  holds
registrations  as an investment advisor in six states.   Todd  is
registered as an investment advisor in fourteen states.

In late 1994, Stifel, Nicolaus established a program for managing
customers' investment portfolios.  Fees are charged based upon  a
percentage  of  total assets of the portfolio.  At  December  31,
1996,   Stifel,   Nicolaus  had  assets   under   management   of
approximately $332,462,000 related to this program.  The  Company
intends to commit resources to grow this business.

Coincidental with the sale of the Oklahoma based operations,  the
Company entered into a clearing agreement to clear the trades  of
the  purchasing  firm's broker-dealer subsidiary  and  carry  its
customer  accounts  on  a  fully-disclosed  basis.   The  Company
charges for these services based upon the clearing agreement.

Various  subsidiaries of the Company act as General  Partners  in
certain limited partnerships for which Stifel, Nicolaus has  sold
limited  partnership interests to the public.   The  subsidiaries
may   receive   distributions  upon  the  dissolution   of   such
partnerships,  but  the amount and timing  of  receipts  of  such
distributions, if any, cannot be determined at this time and  are
subject to the usual risks and liabilities associated with acting
as a general partner.

Customer Financing

Securities are purchased for customers on either a cash or margin
basis.   The  customer deposits less than the full  cost  of  the
security  when securities are purchased on a margin  basis.   The
Company makes a loan for the balance of the purchase price.  Such
loans  are  collateralized  by  the  securities  purchased.   The
amounts  of  the loans are subject to the margin requirements  of
Regulation  T  of  the Board of Governors of the Federal  Reserve
System,   New   York   Stock  Exchange,  Inc.   ("NYSE")   margin
requirements, and the Company's internal policies, which  usually
are more restrictive than Regulation T or NYSE requirements.   In
permitting  customers  to  purchase  securities  on  margin,  the
Company  is  subject to the risk of a market decline which  could
reduce  the  value  of its collateral below  the  amount  of  the
customers' indebtedness.

<PAGE> 7
Research

The   Company's   research   department   provides   retail   and
institutional  customers information and recommendations  on  the
securities  of specific companies.  These services  are  rendered
without  charge.   The Company also purchases  research  services
from other firms.

Competition

The  Company competes with other securities firms, some of  which
offer their customers a broader range of brokerage services, have
substantially  greater resources, and may have greater  operating
efficiencies.   In addition, an increasing number of  specialized
firms,  as  well as banks, savings and loans, and other financial
institutions, now offer discount brokerage services to individual
retail  customers.  These firms generally charge lower commission
rates  to  their  customers  without offering  services  such  as
portfolio  valuation,  investment recommendations  and  research.
Competition  from such discount brokerage services may  adversely
affect  revenues  of the Company and other firms  providing  full
retail  brokerage  services.  Banks also compete  with  brokerage
firms  by  offering  certain  investment  banking  and  corporate
finance services.

Management  relies on the expertise acquired in its  market  area
over  its 106-year history, its personnel, and its equity capital
to operate in the competitive environment.

Regulation

The  securities  industry  in the United  States  is  subject  to
extensive   regulation  under  federal  and  state   laws.    The
Securities and Exchange Commission ("SEC") is the federal  agency
charged  with the administration of the federal securities  laws.
Much  of  the  regulation of broker-dealers,  however,  has  been
delegated  to  self-regulatory  organizations,  principally   the
National  Association of Securities Dealers, Inc., the  Municipal
Securities   Rulemaking  Board,  and  the   national   securities
exchanges, such as the NYSE.  These self-regulatory organizations
adopt  rules  (which are subject to approval by  the  SEC)  which
govern  the industry and conduct periodic examinations of  member
broker-dealers.  Securities firms are also subject to  regulation
by  state securities commissions in the states in which they  are
registered.

The  regulations  to which broker-dealers are subject  cover  all
aspects  of  the securities business, including sales  practices,
trade  practices  among  broker-dealers,  capital  structure   of
securities  firms, record keeping, and the conduct of  directors,
officers and employees.  Additional legislation, changes in rules
promulgated by the SEC and by self-regulatory organizations,  and
changes in the interpretation or enforcement of existing laws and
rules   often  directly  affect  the  method  of  operation   and
profitability of broker-dealers.  The SEC and the self-regulatory
organizations  may conduct administrative proceedings  which  can
result  in censures, fines, suspension or expulsion of a  broker-
dealer,  its  officers  or employees.  The principal  purpose  of
<PAGE> 8
regulation and discipline of broker-dealers is the protection  of
customers  and the securities markets rather than the  protection
of creditors and stockholders of broker-dealers.

As  a  broker-dealer and member of the NYSE, Stifel, Nicolaus  is
subject to the Uniform Net Capital Rule (Rule 15c3-1) promulgated
by  the  SEC  which provides that a broker-dealer doing  business
with  the public shall not permit its aggregate indebtedness  (as
defined)  to  exceed 15 times its net capital  (as  defined)  or,
alternatively,  that its net capital shall not  be  less  than  2
percent  of aggregate debit balances (primarily receivables  from
customers  and  broker-dealers) computed in accordance  with  the
SEC's  Customer Protection Rule (Rule 15c3-3).  The  Uniform  Net
Capital  Rule  is  designed  to  measure  the  general  financial
integrity  and liquidity of a broker-dealer and the  minimum  net
capital  deemed necessary to meet the broker-dealer's  continuing
commitments  to  its  customers and other  broker/dealers.   Both
methods  allow  broker-dealers to increase their  commitments  to
customers only to the extent their net capital is deemed adequate
to support an increase.  Management believes that the alternative
method, which is utilized by most full-service securities  firms,
is  more  directly  related to the level  of  customer  business.
Therefore,  Stifel, Nicolaus computes its net capital  under  the
alternative method.

Under  SEC  rules, a broker-dealer may be required to reduce  its
business and restrict withdrawal of subordinated capital  if  its
net  capital  is less than 4 percent of aggregate debit  balances
and  may  be prohibited from expanding its business and declaring
cash  dividends  if  its net capital is less than  5  percent  of
aggregate  debit balances.  A broker-dealer that fails to  comply
with  the Uniform Net Capital Rule may be subject to disciplinary
actions  by  the SEC and self-regulatory agencies,  such  as  the
NYSE,  including censures, fines, suspension, or  expulsion.   In
computing net capital, various adjustments are made to net  worth
to exclude assets which are not readily convertible into cash and
to  state  conservatively  the other  assets  such  as  a  firm's
position in securities.  Compliance with the Uniform Net  Capital
Rule  may  limit  those  operations of a  firm  such  as  Stifel,
Nicolaus  which  require the use of its capital for  purposes  of
maintaining  the  inventory  required  for  a  firm  trading   in
securities,  underwriting  securities,  and  financing   customer
margin  account  balances.  Stifel, Nicolaus had net  capital  of
approximately  $24,182,000  at  December  31,  1996,  which   was
approximately  9.7  percent  of  aggregate  debit  balances   and
approximately $19,191,000 in excess of required net capital.

Employees

There were 733 individuals employed by the Company as of February
28, 1997.  This includes both full and part-time personnel.

<PAGE> 9
ITEM 2.  PROPERTIES

The   headquarters  and administrative offices  of  the  Company,
Stifel,  Nicolaus  and CSA are located in downtown  Saint  Louis,
Missouri.  Todd is located in Louisville, Kentucky.  Pin  Oak  is
located  in  New York, New York.  Stifel Nicolaus  has  a  branch
office  system  located in 13 states, primarily in  the  Midwest.
The  Company  has  a  total of 43 locations in  14  states.   All
offices  of  the  Company are located in  leased  premises.   The
Company's  management  believes that  at  the  present  time  the
facilities are suitable and adequate to meet its needs  and  that
such  facilities  have  sufficient productive  capacity  and  are
appropriately utilized.

The  Company  also  leases  communication  and  other  equipment.
Aggregate annual rental expense for the twelve month period ended
December   31,   1996,  for  office  space  and  equipment,   was
approximately  $3,541,000.  Further information about  the  lease
obligations  of  the  Company  is  provided  in  Note  D  of  the
Consolidated  Financial  Statements  incorporated  by   reference
herein

ITEM 3.  LEGAL PROCEEDINGS

The  Company  is a defendant in several lawsuits and arbitrations
which  arose from its usual business activities.  Some  of  these
lawsuits  and  arbitrations claim substantial amounts,  including
punitive  damages.  While results of litigation  and  arbitration
cannot be predicted with certainty, management, based on opinions
of  outside  counsel,  has provided for actions  most  likely  of
adverse  disposition and believes that the effects of  resolution
of  such  litigation and arbitration beyond the amounts  provided
will  not  have  a  material  adverse  effect  on  the  Company's
consolidated  financial position.  However,  depending  upon  the
period  of  resolution, such effects could  be  material  to  the
financial  results  of  an individual operating  period.   It  is
reasonably   possible  that  certain  of   these   lawsuits   and
arbitrations  could be resolved in the next year  and  management
does   not  believe  such  resolutions  will  result  in   losses
materially in excess of the amounts previously provided.

During  1995,  the  SEC  completed a  formal  investigation  into
possible  violations of the federal securities laws in connection
with  certain  municipal  bond issues managed  by  the  Company's
former  Oklahoma City based public finance department  where  the
Company  was  the  managing  or  co-managing  underwriter.   This
investigation resulted in the Company consenting to  a  permanent
injunction  and  ancillary  relief  whereby,  the  Company   paid
approximately  $1.1  million  in  disgorgement  and  prejudgement
interest, and $250,000 in fines.

Additionally,  the  Company is named in  lawsuits  filed  by  The
Oklahoma  Turnpike Authority ("OTA") and The State  of  Oklahoma.
The  OTA suit seeks $6.5 million in compensatory damages  and  an
unspecified  amount of punitive damages. The  State  of  Oklahoma
seeks $7.6 million in compensatory damages and that these damages
be trebled.

<PAGE> 10
The  OTA suit alleges that an undisclosed fee paid to the Company
by a third party for the placement of a forward purchase contract
in  an advance refunding escrow for the proceeds of the 1992  OTA
$660  million refinancing should have been paid to the  OTA.  The
State  of  Oklahoma suit alleges that the Company and two  former
executives  of the Company committed violations of the  Racketeer
Influenced  and  Corrupt  Organizations Act.  This  suit  alleges
essentially  the same facts as are alleged in the  OTA  suit  and
were  alleged by the SEC in its action against the Company  which
was settled in August, 1995, by the Company without admitting  or
denying  the  allegations.   Management  does  not  believe   the
ultimate  resolution  of  these matters will  have  a  materially
adverse effect on the Company's financial position.

See  Note  H  to the Company's Consolidated Financial Statements,
filed herein.

EXECUTIVE OFFICERS OF THE REGISTRANT
The  following  information  is  furnished  pursuant  to  General
Instruction  G(3)  of  Form 10-K with respect  to  the  executive
officers of Financial:

                                   Positions or Offices     Position with the
        Name              Age        with the Company         Company Since
- --------------------      ---    ------------------------   -----------------
George H. Walker III      66     Chairman of the Board            1976
                                 of Financial and Stifel, 
                                 Nicolaus

Gregory F. Taylor         47     President and Chief              1985
                                 Executive Officer of 
                                 Financial and Stifel, 
                                 Nicolaus

Stephen J. Bushmann       39     Chief Financial Officer          1981
                                 of Financial                          

Charles R. Hartman        53     General Counsel and              1994
                                 Senior Vice President of         
                                 Stifel, Nicolaus

Michael A. Murphy         45     Senior Vice President -          1989
                                 Director of Retail Group 
                                 of Stifel, Nicolaus

Rexford E. Riordan        63     Senior Vice President -          1979
                                 Director of Investment 
                                 Services Group of Stifel, 
                                 Nicolaus

Lawrence E. Somraty       48     President of Century             1977
                                 Securities Associates, 
                                 Inc.                     

The  following  are  brief summaries of the  business  experience
during the past five years of each of the executive officers.

<PAGE> 11
   George  H. Walker III joined Stifel, Nicolaus in 1976,  became
Chief  Executive  Officer of Stifel, Nicolaus in December,  1978,
and  became Chairman of Stifel, Nicolaus in July, 1982. From  the
time  of the organization of Financial, Mr. Walker has served  as
its Chairman of the Board and, until October 26, 1992, Mr. Walker
served  as its President and Chief Executive Officer. Mr.  Walker
is  a  director of Laclede Steel Company, Laidlaw Corp., and  EAC
Corporation.  He  is active in various community  activities  and
currently is Chairman of the Missouri Historical Society.  He  is
Chairman of the Advisory Committee of Webster University Business
School  and  on  the  National Counsel of  Washington  University
Business School.

   Gregory  F.  Taylor  was branch manager of  Stifel,  Nicolaus'
Chicago  branch  from October, 1985 until July, 1988.  He  became
Executive  Vice  President and Director  of  National  Sales  and
Marketing  of  Stifel,  Nicolaus in July, 1988,  Chief  Operating
Officer  in  November,  1991 and President  and  Chief  Executive
Officer  as of October 26, 1992. He was elected a Vice  President
of  Financial in October, 1991 and President and Chief  Executive
Officer as of October 26, 1992.

  Stephen J. Bushmann joined Stifel, Nicolaus in October of 1981.
He is Chief Financial Officer and Vice President of Financial and
Chief  Financial  Officer and Senior Vice  President  of  Stifel,
Nicolaus.   From  1994 - 1996, Mr. Bushmann served  as  Financial
Analyst and prior to that he was Assistant Controller.

  Charles R. Hartman joined Stifel, Nicolaus in June of 1994.  He
is  the  General Counsel, Senior Vice President and Secretary  of
Stifel, Nicolaus.  Prior to joining Stifel, Nicolaus, Mr. Hartman
was   the  Regional  Counsel  for  the  Securities  and  Exchange
Commission in Los Angeles, California and since April of  1982  a
Los Angeles partner in the law firm of Rogers & Wells.

   Michael  A.  Murphy joined Stifel, Nicolaus in  1989.   He  is
Senior  Vice  President and Director of Retail Group  of  Stifel,
Nicolaus.   From  1989 - 1994, Mr. Murphy served  as  First  Vice
President and Director of Branch Administration.

   Rexford  E.  Riordan joined Stifel, Nicolaus in 1979.   He  is
Senior  Vice President and Director of Investment Services  Group
of  Stifel,  Nicolaus.  From 1979 - 1995, Mr. Riordan  served  in
various  capacities  in  the  firm  including  assisting  in  the
National  Sales  department, Manager of  Mutual  Funds  and  Unit
Investment  Trusts departments, Director of Training, and  served
as First Vice President.

   Lawrence E. Somraty has been with Stifel, Nicolaus since 1977.
He served as Option Department Manager, Senior Registered Options
Principal, Investment Advisor and Branch Manager.  He became  the
President of Century Securities Associates, Inc. in January 1991.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None
<PAGE> 12
                             PART II


ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
       STOCKHOLDER MATTERS

a.)  Market Information
The  common  stock of Financial is traded on the New  York  Stock
Exchange  and Chicago Stock Exchange under the symbol "SF."   The
high/low sales prices for Financial's Common Stock for each  full
quarterly  period for the two most recent calendar years  are  as
follows:

                  High and Low Stock Price By Quarter
            ------------------------------------------------
                               1996                1995
            Quarter         High - Low          High - Low
            ------------------------------------------------
            First        $ 6 1/4 - 5 7/8    $  6 1/4 - 5
            Second         7 3/4 - 6 1/8       6 1/8 - 5 1/8
            Third          7 3/4 - 6 1/4       6 1/2 - 5 1/2
            Fourth         8 1/8 - 6 5/8       6     - 5 1/4
            ------------------------------------------------
            
b.)  Holders
The  approximate number of stockholders of record  on  March  11,
1997 was 3,000.

c.)  Dividends
Dividends paid were as follows:
Record      Payment      Cash      Stock
 Date         Date     Dividend   Dividend
- ------------------------------------------
02/10/95    02/24/95    $0.03        5%
05/09/95    05/23/95    $0.03       - -
08/08/95    08/22/95    $0.03       - -
11/07/95    11/21/95    $0.03       - -
02/06/96    02/20/96    $0.03        5%
05/07/96    05/21/96    $0.03       - -
11/05/96    11/19/96    $0.03       - -

A  regular  quarterly  cash dividend  of  $0.025  per  share  was
established  on  February  9, 1993.  On  November  30,  1993  the
regular quarterly cash dividend was increased to $0.03 per share.
Note E of the Consolidated Financial Statements, incorporated  by
reference  herein, describes the restrictions  of  paying  future
dividends.

On  July  23, 1996, the Board of Directors of Financial  approved
the redemption of certain stock rights under a former Shareholder
Rights  Plan  and the adoption of a new Shareholder Rights  Plan.
Shareholders on record, as of August 12, 1996, received a payment
of  $0.05  per share, representing the redemption price  for  the
former Rights.  This payment was in lieu of the regular quarterly
cash dividend of $0.03 per share.


<PAGE> 13
ITEM 6.  SELECTED FINANCIAL DATA
<TABLE>
                                     Stifel Financial Corp. and Subsidiaries
                                                Financial Summary
<CAPTION>
                                                                                 Five          
                                                                                 Months   
                                             Years Ended December 31,            Ended         Years Ended July     
                                         --------------------------------                    --------------------
(In thousands, except per share            1996        1995        1994      Dec. 31, 1993     1993        1992
and percentages)                                   
<S>                                      <C>         <C>         <C>           <C>           <C>         <C>
Revenues                                                         
  Commissions                            $ 31,424    $ 28,292    $ 25,407      $ 11,949      $ 26,456    $ 25,204
  Principal transactions                   17,919      18,980      22,567         9,313        25,201      25,260
  Investment banking                       15,964      11,674      11,969        10,885        30,551      29,791
  Interest                                 13,774      13,002      10,918         4,057         8,851       9,130
  Sale of investment company shares         9,609       8,316       9,674         4,906        10,741       8,638
  Sale of unit investment trusts            1,868       1,828       2,736         1,362         3,220       2,611
  Sale of insurance products                2,867       2,109       2,207         1,263         1,614       1,676
  Other                                    16,388      11,159       8,448         2,720         6,837       5,699
                                         --------    --------    --------      --------      --------    --------
                                          109,813      95,360      93,926        46,455       113,471     108,009
                                         --------    --------    --------      --------      --------    --------
Expenses                                                         
  Employee compensation and benefits       66,765      57,187      60,652        29,421        68,657      63,891
  Commissions and floor brokerage           2,641       2,319       2,120           845         2,485       2,437
  Communications and office supplies        6,794       7,651       8,045         3,090         6,836       6,168
  Occupancy and equipment rental            7,255       7,884       9,397         3,333         7,648       7,401
  Promotional                               2,146       2,024       2,868         1,231         2,925       2,206
  Interest                                  8,197       8,312       6,138         1,763         4,838       5,505
  Litigation, settlements, and bad debts    3,292       1,610       2,467           473         1,237       3,745
  Restructuring charge                        - -         - -       2,672           - -           - -         - -
  Other operating expenses                  7,121       7,066       8,788         3,239         7,575       7,588
                                         --------    --------    --------      --------      --------    --------
                                          104,211      94,053     103,147        43,395       102,201      98,941
                                         --------    --------    --------      --------      --------    --------

Income (loss) before income taxes 
  and extraordinary credit                  5,602       1,307      (9,221)        3,060        11,270       9,068

Provision (benefit) for income taxes        2,209         663      (3,718)        1,145         4,232       3,363
                                         --------    --------    --------      --------      --------    --------
Income (loss) before 
  extraordinary credit                      3,393         644      (5,503)        1,915         7,038       5,705
                                                                
Extraordinary Credit -- tax benefit 
  from utilization of net operating 
  loss carryforward                           - -         - -         - -           - -           - -         648
                                         --------    --------    --------      --------      --------    --------
Net income (loss)                        $  3,393    $    644    $ (5,503)     $  1,915      $  7,038    $  6,353
                                         ========    ========    ========      ========      ========    ========
Per Share Data                                                   
Primary earnings (loss)(a)               $    .71    $    .14    $  (1.17)     $    .40      $   1.52    $   1.44
Fully Diluted earnings (loss)(a)         $    .64    $    .14    $  (1.17)     $    .36      $   1.27    $   1.21
Cash dividends                           $    .09    $    .12    $    .09      $    .055     $    .15         - -
                                                                 
<PAGE> 14
Other Data                                                       
Total assets                             $301,049    $226,775    $222,208      $288,203      $196,539    $191,059
Long-term obligations                    $ 10,000    $ 10,760    $ 11,520      $ 11,520      $ 10,000    $ 10,000
Stockholder's equity                     $ 37,752    $ 34,795    $ 34,226      $ 40,609      $ 38,995    $ 31,597
Net income as % average equity             9.35 %      1.87 %      * N.M.        4.81 %       19.94 %     22.55 %
Net income as % revenues                   3.09 %      0.68 %      * N.M.        4.12 %        6.20 %      5.88 %
Average common shares and share 
  equivalents outstanding (a):
Primary                                     4,780       4,674       4,689         4,748         4,626       4,399
Fully diluted                               6,281       6,105       6,107         6,165         6,106       5,817
</TABLE>
(a) Retroactively restated to reflect the 5 percent stock dividend declared
    January 21, 1997.
* Not Meaningful

<PAGE> 15
The  information called for in items 7 and 8 of Part  II  is  set
forth  on  the  pages listed below of the Company's  1996  Annual
Report to Stockholders and is incorporated herein by reference:

                                                     Pages In Annual Report
                                                        To Stockholders
                                                 (filed herewith in Exhibit 13)

ITEM 7. Management's Financial Discussion.                8 through 13

ITEM 8. Financial Statements and Supplementary Data.     14 through 36

ITEM 9. Changes in and Disagreements with Accountants on
      Accounting and Financial Disclosure

The  Company filed a report on Form 8-K dated October  29,  1996.
This report Form 8-K contained information under Item 4. "Changes
in  registrant's certifying accountants".  The Board of Directors
of  Financial,  upon the recommendation of its  Audit  Committee,
determined  to replace Coopers & Lybrand L.L.P. as the  Company's
independent auditors for the year ended December 31, 1996.
     
In  addition,  the  Company  filed a report  on  Form  8-K  dated
December  9,  1996.   This report Form 8-K contained  information
under  Item  4. "Changes in registrant's certifying accountants".
The  Board of Directors of Financial, upon the recommendation  of
its  Audit Committee, determined to appoint Deloitte & Touche LLP
as   the  Company's  newly  engaged  certifying  accountants  and
Deloitte & Touche LLP has accepted this appointment.  During  the
two  years ended December 31, 1995 and through the date of  their
appointment,   Deloitte  &  Touche  LLP  has  not  provided   any
consultations to the Company.

                            PART III
ITEMS 10 THROUGH 13

Financial  intends  to  file  with the  Securities  and  Exchange
Commission  a  definitive proxy statement pursuant to  Regulation
14A  involving the election of directors not later than 120  days
after  the  end  of  its  fiscal year ended  December  31,  1996.
Accordingly, except to the extent included in Part  I  under  the
caption  "Executive Officers of the Registrant", the  information
required  by  Part III (Items 10, 11, 12 and 13) is  incorporated
herein  by  reference  to  such  definitive  proxy  statement  in
accordance with General Instruction G(3) to Form 10-K.
<PAGE> 16
                             PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
       FORM 8-K

(a)  The following documents are filed as a part of 
      this report:                                          Reference (page)
                                                            ----------------
                                                          Annual       Form 10-K
                                                         Report to      Annual
                                                       Stockholders     Report
                                                       ------------    ---------
  1. The following consolidated financial statements
      of Stifel Financial Corp. and subsidiaries, 
      included on pages 7 through 37 in the 1996 
      Annual Report to Stockholders, are incorporated 
      by reference in Item 8
  
     Independent Auditors' Report...........................14
  
     Consolidated Statements of Financial Condition --
      December 31, 1996 and December 31, 1995.............15 - 16
  
     Consolidated Statements of Operations --
      Years ended December 31, 1996, December 31, 1995
      and December 31, 1994.................................17
  
     Consolidated Statements of Stockholders' Equity --
      Years ended December 31, 1996, December 31, 1995
      and December 31, 1994.................................18
  
     Consolidated Statements of Cash Flows --
      Years ended December 31, 1996, December 31, 1995
      and December 31, 1994...............................19 - 20
  
     Notes to Consolidated Financial Statements...........21 - 35
  
  2. The following consolidated financial statement
      schedules of Stifel Financial Corp. and subsidiaries
      are filed herewith pursuant to ITEM 14(d):
  
     Independent Auditors' Report.........................................22
  
     Report of Independent Accountants....................................23

     Report of Independent Accountants....................................24
      
     Schedule I - Condensed Financial Information of Registrant.........25 - 28
      
     Schedule II - Valuation and Qualifying Accounts......................29
      
     All  other  schedules for which provision  is  made  in  the
      applicable  accounting regulations of  the  Securities  and
      Exchange  Commission  are not required  under  the  related
      instructions or are inapplicable and, therefore, have  been
      omitted.
  
<PAGE> 17
  3. Exhibits
     Exhibit No. (Referenced to Item 601(b) of Regulation S-K)
  
          (a)(1)     Restated  Certificate  of  Incorporation  of
           Financial  filed  with  the  Secretary  of  State   of
           Delaware  on  June  1,  1983, incorporated  herein  by
           reference  to  Exhibit 3.1 to Financial's Registration
           Statement  on Form S-1, as amended (Registration  File
           No. 2-84232) filed July 19, 1983.
  
          (a)(2)      Amendment   to  Restated   Certificate   of
           Incorporation  of Financial filed with  the  Secretary
           of  State  of  Delaware on May 11, 1987,  incorporated
           herein   by   reference   to  Exhibit   (3)(a)(2)   to
           Financial's  Report on Form 10-K for  the  year  ended
           July 31, 1987.
  
          (a)(3)      Certificate  of  Designation,  Preferences,
           and  Rights of Series A Junior Participating Preferred
           Stock  of Financial filed with the Secretary of  State
           of  Delaware on July 10, 1987, incorporated herein  by
           reference  to Exhibit (3)(a)(3) to Financial's  Report
           on Form 10-K for the year ended July 31, 1987.
  
          (a)(4)      Amendment   to  Restated   Certificate   of
           Incorporation  of Financial filed with  the  Secretary
           of   State   of   Delaware  on  November   28,   1989,
           incorporated herein by reference to Exhibit  (3)(a)(4)
           to  Financial's Report on Form 10-K for the year ended
           July 27, 1990.
  
          (b)    Amended   and  Restated  By-Laws  of  Financial,
           incorporated  herein by reference to  Exhibit  3(b)(1)
           to  Financial's  Report on Form 10-K for  fiscal  year
           ended July 30, 1993.
  
  4. Note  Agreement  dated  as  of  October  15,  1988,  between
      Financial  and  Bankers United Life Assurance  Company  and
      Pacific   Fidelity  Life  Insurance  Company,  incorporated
      herein  by reference to Exhibit 4 to Financial's Report  on
      Form  10-Q  for the quarterly period ended April 28,  1989.
      The  Company  hereby agrees to furnish the  Securities  and
      Exchange   Commission  copies  of  such  instruments   upon
      request.
  
  10.     (a)(1)     Employment Agreement with George  H.  Walker
           III  dated  August  21, 1987, incorporated  herein  by
           reference  to Exhibit 10(c) to Financial's  Report  on
           Form 10-K for the fiscal year ended July 31, 1987.
  
          (a)(2)      First  Amendment  to  Employment  Agreement
           with  George  H.  Walker III, incorporated  herein  by
           reference  to  Exhibit 10(a)(2) to Financial's  Report
           on Form 10-K for the fiscal year ended July 31, 1992.
  
<PAGE> 18
          (b)   Form  of Indemnification Agreement with directors
           dated  as  of  June 30, 1987, incorporated  herein  by
           reference  to  Exhibit 10.2 to Financial's  Report  on
           Form  8-K (date of earliest event reported - June  22,
           1987) filed July 14, 1987.
  
          (c)   1983  Incentive Stock Option Plan  of  Financial,
           incorporated  herein by reference to Exhibit  4(a)  to
           Financial's   Registration  Statement  on   Form   S-8
           (Registration  File  No. 2-94326) filed  November  14,
           1984.
  
          (d)   1985  Incentive Stock Option Plan  of  Financial,
           incorporated  herein by reference to  Exhibit  28C  to
           Financial's  Registration Statement on  Form  S-8,  as
           amended   (Registration  File  No.   33-10030)   filed
           November 7, 1986.
  
          (e)    1987   Non-qualified  Stock   Option   Plan   of
           Financial  ,  incorporated  herein  by  reference   to
           Exhibit  10(h) to Financial's Report on Form 10-K  for
           the fiscal year ended July 31, 1987.

          (f)   Amendment  to 1983 Incentive Stock  Option  Plan,
           1985   Incentive  Stock  Option  Plan  and  1987  Non-
           Qualified  Stock Option Plan, incorporated  herein  by
           reference  to Exhibit 10(f) to Financial's  Report  on
           Form 10-K for the fiscal year ended July 28, 1989.

          (g)(1)      1993  Employee  Stock  Purchase   Plan   of
           Financial, incorporated herein by reference  to  ANNEX
           A    of   Financial's   Definitive   Proxy   Statement
           (Registration  File No. 33-16150)  filed  October  28,
           1992.

          (g)(2)   First  Amendment to the  1993  Employee  Stock
           Plan of Financial, incorporated herein by reference to
           Exhibit 4.5 to  Financial's  Registration Statement on
           Form S-8 (Registration File No. 33-53097) filed  April
           11, 1994.

          (h)   Employment  and  Non-Competition  Agreement  with
           Gregory  F.  Taylor dated July 26, 1993,  incorporated
           herein  by  reference to Exhibit 10(m) to  Financial's
           Report  on  Form 10-K for fiscal year ended  July  30,
           1993.
  
          (i)   Dividend Reinvestment and Stock Purchase Plan  of
           Financial,   incorporated  herein  by   reference   to
           Financial's   Registration  Statement  on   Form   S-3
           (Registration File No. 33-53699) filed May 18, 1994.
  
          (j)    1997   Incentive   Stock  Plan   of   Financial,
           incorporated  herein by reference  to  Appendix  A  of
           Financial's  Definitive Proxy  Statement  filed  March
           21, 1997.

<PAGE> 19
          (k)         1998  Employee  Stock  Plan  of  Financial,
           incorporated  herein by reference  to  Appendix  B  of
           Financial's  Definitive Proxy  Statement  filed  March
           21, 1997.

  11. Statement  regarding computation  of  per  share  earnings,
       filed herewith.
  
  13. Annual  Report  to Stockholders for the year ended  December
      31,  1996.   Except for those portions of  pages  expressly
      incorporated  by  reference,  the  1996  Annual  Report  to
      Stockholders  is not deemed filed as part  of  this  Annual
      Report on Form 10-K.

  21. List of Subsidiaries of Financial, filed herewith.

  23. (a)  Consent of Independent Auditors, filed herewith.
  
  23. (a)  Consent of Independent Accountants, filed herewith.

  27. Financial Data Schedule BD, filed herewith.

(b)   Reports on Form 8-K:

     The  Company  filed a report on Form 8-K dated  October  29,
  1996.   This  report Form 8-K contained information under  Item
  4.  "Changes  in  registrant's  certifying  accountants".   The
  Board  of  Directors of Financial, upon the  recommendation  of
  its  Audit  Committee, determined to replace Coopers &  Lybrand
  L.L.P.  as  the  Company's independent auditors  for  the  year
  ended December 31, 1996.
     
     In  addition, the Company filed a report on Form  8-K  dated
  December  9,  1996.  This report Form 8-K contained information
  under    Item    4.   "Changes   in   registrant's   certifying
  accountants".   The Board of Directors of Financial,  upon  the
  recommendation  of its Audit Committee, determined  to  appoint
  Deloitte   &   Touche  LLP  as  the  Company's  newly   engaged
  certifying  accountants and Deloitte & Touche LLP has  accepted
  this  appointment.   During the two years  ended  December  31,
  1995  and  through  the date of their appointment,  Deloitte  &
  Touche LLP has not provided any consultations to the Company.

<PAGE> 20
                           SIGNATURES
                                
                                
    Pursuant  to the requirements of Section 13 or 15(d)  of  the
Securities  Exchange Act of 1934, the registrant has duly  caused
this  report  to  be  signed on its behalf  by  the  undersigned,
thereunto  duly  authorized, in the City of St. Louis,  State  of
Missouri, on the 21st day of March, 1997.



                               STIFEL FINANCIAL CORP.
                                   (Registrant)
    



                               By  /s/  Gregory F. Taylor
                                        Gregory F. Taylor
                                        (Principal Executive Officer)



                                   /s/  Stephen J. Bushmann
                                        Stephen J. Bushmann
                                        (Principal Financial and
                                         Accounting Officer)


<PAGE> 21
   Pursuant to the requirements of the Securities Exchange Act of
1934,  this report has been signed below by the following persons
on  behalf of the registrant on March 21, 1997, in the capacities
indicated.



      /s/ George H. Walker III            Chairman of the Board
          George H. Walker III


      /s/ Gregory F. Taylor               President, Chief Executive
          Gregory F. Taylor               Officer, and Director


      /s/ Bruce A. Beda                   Director
          Bruce A. Beda


      /s/ Belle A. Cori                   Director
          Belle A. Cori


      /s/ Charles A. Dill                 Director
          Charles A. Dill


      /s/ Richard F. Ford                 Director
          Richard F. Ford


      /s/ John J. Goebel                  Director
          John J. Goebel


      /s/ Robert E. Lefton                Director
          Robert E. Lefton


      /s/ James M. Oates                  Director
          James M. Oates



  
  
  
  
  
  
<PAGE> 22


              [Deloitte & Touche LLP letterhead]


Independent Auditors' Report
                                
                                
                                
                                
To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri:


We  have audited the consolidated financial statements of  Stifel
Financial Corp. and Subsidiaries as of December 31, 1996 and  for
the  year  then  ended, and have issued our report thereon  dated
February  25,  1997; such consolidated financial  statements  and
report  are  included in your 1996 Annual Report to  Stockholders
and  are  incorporated  herein  by  reference.   Our  audit  also
included  the 1996 consolidated financial statement schedules  of
Stifel  Financial  Corp. and Subsidiaries,  listed  in  Item  14.
These   consolidated  financial  statement  schedules   are   the
responsibility    of   the   Corporation's    management.     Our
responsibility is to express an opinion based on our  audit.   In
our   opinion,   such   1996  consolidated  financial   statement
schedules,  when  considered  in  relation  to  the  basic   1996
consolidated  financial  statements taken  as  a  whole,  present
fairly  in  all  material  respects  the  information  set  forth
therein.


/s/ Deloitte & Touche LLP

St. Louis, Missouri
February 25, 1997
                                
                                
                                
                                
  
  
  
  
  
  
<PAGE> 23

                                
              [Coopers & Lybrand L.L.P. letterhead]
                                
                                
                Report of Independent Accountants



Stockholders and Board of Directors
Stifel Financial Corp.
St. Louis, Missouri

We  have  audited  the  accompanying  consolidated  statement  of
financial condition of Stifel Financial Corp. and Subsidiaries as
of  December 31, 1995 and the related consolidated statements  of
operations,  stockholders' equity, and cash flows for  the  years
ended  December 31, 1995 and December 31, 1994.  These  financial
statements  are  the responsibility of the Company's  management.
Our  responsibility is to express an opinion on  these  financial
statements based on our audits.

We  conducted  our  audits in accordance with generally  accepted
auditing  standards. Those standards require  that  we  plan  and
perform  the  audit to obtain reasonable assurance about  whether
the  financial  statements are free of material misstatement.  An
audit  includes  examining, on a test basis, evidence  supporting
the amounts and disclosures in the financial statements. An audit
also  includes  assessing  the  accounting  principles  used  and
significant  estimates made by management, as well as  evaluating
the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

In  our  opinion,  the  financial statements  referred  to  above
present  fairly,  in  all  material  respects,  the  consolidated
financial position of Stifel Financial Corp. and Subsidiaries  as
of  December  31,  1995  and the consolidated  results  of  their
operations and their cash flows for the years ended December  31,
1995 and December 31, 1994, in conformity with generally accepted
accounting principles.


                                  /s/  Coopers  &  Lybrand L.L.P.


St. Louis, Missouri
February 25, 1996
  
  
<PAGE> 24

  
  
              [Coopers & Lybrand L.L.P. letterhead]
  
  
  
  
                Report of Independent Accountants
                                
                                
                                
                                
                                
                                
                                
                                
Board of Directors
Stifel Financial Corp.
St. Louis, Missouri:


Our  report  on the consolidated financial statements  of  Stifel
Financial Corp. and Subsidiaries is included on page 23  of  this
Form  10-K.   In  connection with our audits  of  such  financial
statements, we have also audited the related financial  statement
schedules for the years ended December 31, 1995 and December  31,
1994 listed in the index on page 12 of this Form 10-K.

In  our  opinion, the financial statement schedules  referred  to
above,  when  considered  in  relation  to  the  basic  financial
statements  taken  as a whole, present fairly,  in  all  material
respects, the information required to be included therein.


                                   /s/ Coopers & Lybrand L.L.P.

St. Louis, Missouri
February 25, 1996
                                
                                
                                
                                
                                

                                
                                
<PAGE> 25
             SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                            
                            CONDENSED BALANCE SHEETS
                                
                              STIFEL FINANCIAL CORP.



                                                  Dec. 31, 1996   Dec. 31, 1995
                                                  -------------   -------------
ASSETS                                                 

Cash                                                $     9,155    $     9,155
Due from subsidiaries (a)                             3,711,973      3,887,790
Investment in subsidiaries (a)                       41,262,901     37,421,622
Office equipment and leasehold improvements, less 
 allowances for depreciation and amortization of 
 $9,705,941 and $12,107,975, respectively             2,182,025      2,972,388
Investments, at cost                                    815,764        736,549
Goodwill, net of amortization of $462,235 and 
 $396,480, respectively                               1,906,907      1,189,430
Other assets                                          1,389,304      2,102,135
                                                    -----------    -----------
  TOTAL ASSETS                                      $51,278,029    $48,319,069
                                                    ===========    ===========
                                                       
LIABILITIES AND STOCKHOLDERS' EQUITY                   
                                                       
Due to subsidiaries (a)                             $ 1,739,432    $   402,336
Obligation under capital lease                          580,945        774,229
Long-term debt                                       10,000,000     10,760,000
Other liabilities                                     1,206,523      1,587,142
                                                    -----------    -----------
  TOTAL LIABILITIES                                  13,526,900     13,523,707
                                                       
Stockholders' Equity:                                  
Capital stock                                           715,158        681,134
Additional paid-in capital                           21,402,971     19,622,646
Retained earnings                                    16,733,073     15,753,713
                                                    -----------    -----------
                                                     38,851,202     36,057,493

Less cost of stock in treasury                          892,892      1,162,376
Less unamortized stock awards                           207,181         99,755
                                                    -----------    -----------
  TOTAL STOCKHOLDERS' EQUITY                         37,751,129     34,795,362
                                                    -----------    -----------
  TOTAL LIABILITIES & STOCKHOLDERS' EQUITY          $51,278,029    $48,319,069
                                                    ===========    ===========
- --------------------
(a)  Eliminated in consolidation.

See Notes to Consolidated Financial Statements (Item 8)
                                
<PAGE> 26
      SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (continued)
                                
                         CONDENSED STATEMENTS OF OPERATIONS
                                
                               STIFEL FINANCIAL CORP.




                                           
                                              Years Ended December 31,
                                     -----------------------------------------
                                         1996           1995           1994
                                         ----           ----           ----
Revenues:                                                 
                                                          
  Lease                              $ 1,406,556    $ 1,708,160    $ 2,162,292
                                                          
  Other                                  (59,024)      (162,347)        (7,522)
                                     -----------    -----------    -----------
                                       1,347,532      1,545,813      2,154,770
                                     
Expenses:                                                 
                                                          
  Depreciation and amortization        1,431,798      1,751,250      2,325,301

  Professional fees                      246,178        170,664        236,506
                                                          
  Provision for doubtful collection      300,000            - -            - -
  
  Miscellaneous                          159,460        135,363        128,882
                                     -----------    -----------    -----------
                                       2,137,436      2,057,277      2,690,689
                                     -----------    -----------    -----------
Loss before income taxes                (789,904)      (511,464)      (535,919)
                                     
(Benefit) provision for income taxes    (343,024)        52,100         26,246
                                     -----------    -----------    -----------
Loss before equity in net income    
  (loss) of subsidiaries                (446,880)      (563,564)      (562,165)
                         
Equity in net income (loss) of 
  subsidiaries                         3,839,382      1,207,085     (4,941,170)
                                     -----------    -----------    -----------
     NET INCOME (LOSS)               $ 3,392,502    $   643,521    $(5,503,335)
                                     ===========    ===========    ===========
                                                          




See Notes to Consolidated Financial Statements (Item 8)
   
<PAGE> 27
      SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (continued)
<TABLE>
                            CONDENSED STATEMENTS OF CASH FLOWS

                                 STIFEL FINANCIAL CORP.
<CAPTION>
                                                            Years Ended December 31,
                                                   ------------------------------------------
                                                       1996           1995           1994
                                                       ----           ----           ----
<S>                                                <C>            <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                                $ 3,392,502    $   643,521    $(5,503,335)
  Non-cash items included in net income (loss):
    Depreciation and amortization                    1,431,798      1,751,250      2,325,301
    Unrealized loss on investments                     115,000            - -        321,300
    Provision for doubtful collection                  300,000            - -            - -
    Deferred tax (benefit) provision                  (234,353)       105,547        (27,160)
    Undistributed (income) loss of subsidiaries     (3,839,382)    (1,207,085)     4,941,170
    Amortization and forfeitures of restricted                   
      stock awards and stock benefits                   75,055         84,346        107,341
                                                   -----------    -----------    -----------
                                                     1,240,620      1,377,579      2,164,617
  Net change in due to/due from subsidiaries         1,512,913        730,442       (718,361)
  Decrease (increase) in other assets                1,187,309     (1,162,037)     1,365,788
  (Decrease) increase in other liabilities            (379,298)       393,193        180,271
                                                   -----------    -----------    -----------
CASH PROVIDED BY OPERATING ACTIVITIES                3,561,544      1,339,177      2,992,315
                                                   -----------    -----------    -----------
CASH FLOWS FROM FINANCING ACTIVITIES:                                 
  Proceeds from:                                           
    Employee stock purchase plan                       616,670        755,274        611,688
    Exercised options                                    3,098        123,503         81,213
    Dividend reinvestment plan                          12,570          9,533            944
  Payments for:                                             
    Retirement of long-term debt                      (760,000)      (760,000)           - -
    Purchase of stock for treasury                    (520,321)      (546,615)    (1,416,932)
    Principal payments under capital lease            (433,284)      (255,053)      (710,089)
    Cash dividend and rights redemption               (625,128)      (500,611)      (354,368)
                                                   -----------    -----------    -----------
CASH USED FOR FINANCING ACTIVITIES                  (1,706,395)    (1,173,969)    (1,787,544)
                                                   -----------    -----------    -----------
CASH FLOWS FROM INVESTING ACTIVITIES:                                 
  Proceeds from:                                          
    Distributions/sales received on investments         36,360         94,893         25,000
    Sales of office equipment and leasehold                       
      improvements                                      23,405        909,762         24,235
    Dissolution of subsidiaries                            - -            - -        505,000
  Payments for:                                            
    Acquisition of investments                      (1,513,232)          - -         (52,219)
    Office equipment and leasehold improvements       (401,682)    (1,169,863)    (1,706,787)
                                                   -----------    -----------    -----------
CASH USED FOR INVESTING ACTIVITIES                  (1,855,149)      (165,208)    (1,204,771)
                                                   -----------    -----------    -----------
Increase in cash                                             0              0              0
Cash (beginning of period)                               9,155          9,155          9,155
                                                   -----------    -----------    -----------
Cash (end of period)                               $     9,155    $     9,155    $     9,155
                                                   ===========    ===========    ===========
<PAGE> 28
Supplemental Disclosures of Cash Flow Information
 Schedule of Non-cash Investing and Financing 
   Activities
    Fixed assets acquired under capital lease      $   240,000            - -    $   808,000
    Restricted stock awards, net of forfeitures    $   181,000    $     3,000    $   146,000
    Stock dividends distributed                    $ 1,788,000    $ 1,406,000    $ 1,287,000
    
</TABLE>
See Notes to Consolidated Financial Statements (Item 8)
                                
<PAGE> 29
<TABLE>        
                             SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
                                 STIFEL FINANCIAL CORP. AND SUBSIDIARIES
<CAPTION>
        COL. A                            COL. B            COL. C          COL. D               COL. E
                                        Balance at         Additions                             Balance
                                         Beginning     Charged to Costs                           at End
     Description                         of Period       and Expenses      Deductions           of Period
     -----------                        ----------     ----------------    ----------           ---------
<S>                                     <C>             <C>                <C>                  <C> 
Year Ended December 31, 1996:
  Deducted from  asset account: 
    Allowances for doubtful accounts    $  804,916      $   28,400         $  251,370 <F1>      $  581,946
  Deducted from asset account: 
    Allowances for doubtful notes 
      receivables                        3,002,220         173,467            624,060 <F2>       2,551,627
  Deducted from asset account: 
    Allowances for doubtful collection 
      of other assets                            0         300,000                  0              300,000
  Deducted from asset account:        
    Reserves for investments               638,362         115,000              8,000 <F3>         745,362
  Deducted from asset account:     
    Reserves for securities owned          200,000               0                  0              200,000

Year Ended December 31, 1995:
  Deducted from asset account:                 
    Allowances for doubtful accounts    $1,070,985      $        0         $  266,069 <F1>      $  804,916
  Deducted from asset account:  
    Allowances for doubtful notes 
      receivables                        2,560,617         802,004            360,401 <F2>       3,002,220
  Deducted from asset account:        
    Reserves for investments               972,795          88,500            422,933 <F3><F5>     638,362
  Deducted from asset account:           
    Reserves for securities owned                0               0           (200,000)<F5>         200,000 

Year Ended December 31, 1994:
  Deducted from asset account:          
    Allowances for doubtful accounts    $1,435,058      $        0         $  364,073 <F1>      $1,070,985
  Deducted from asset account:  
    Allowances for doubtful notes 
      receivables                                0       3,040,969            480,352 <F2>       2,560,617
  Deducted from asset account:      
    Reserves for investments             1,071,007         322,404            420,616 <F3>         972,795
  Deducted from asset account:     
    Reserves for securities owned          450,000               0            450,000 <F4>               0

- ----------------
<FN>
<F1>  Uncollected accounts written off and recoveries.
<F2>  Uncollected notes written off and recoveries.
<F3>  Investments disposed of.
<F4>  Securities disposed of.
<F5>  Reserve balance reclassified from Reserve for investments to conform to 1995 presentation.
</TABLE>

<PAGE> 30
                          EXHIBIT INDEX
                                
             Stifel Financial Corp. and Subsidiaries
                   Annual Report on Form 10-K
                  Year Ended December 31, 1996

Exhibit
Number          Description
- -------         -----------
11.             Statement regarding computation of per share earnings.

13.             1996 Annual Report to Stockholders.*

21.             Subsidiaries of Stifel Financial Corp.

23.(a)          Consent of Independent Auditors.

23.(b)          Consent of Independent Accountants.

27.             Financial Data Schedule BD.


* Certain portions of the Annual Report to Stockholders are incorporated 
herein by reference; the Annual Report to Stockholders is not to be deemed 
filed as a part of this Annual Report on Form 10-K.


                           
                           EXHIBIT 11
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
<TABLE>                                
                STATEMENT REGARDING COMPUTATION OF CONSOLIDATED
                              EARNINGS PER SHARE
<CAPTION>
                                                     Years Ended December 31,
                                              1996             1995             1994
                                              ----             ----             ----
<S>                                       <C>              <C>              <C>
Primary                                                              
- -------
Net income (loss)                         $ 3,392,502      $   643,521      $(5,503,335)
                                          -----------      -----------      -----------
Average number of common shares                          
  outstanding during the period             4,671,863        4,606,775        4,572,498 
Additional Shares assuming exercise 
  of stock options <F1>                       108,125           67,109          116,656
                                          -----------      -----------      -----------
Common shares and equivalents used                          
  to calculate earnings (loss) per share    4,779,988        4,673,884        4,689,154
                                          -----------      -----------      -----------
Primary earnings (loss) per share         $      0.71      $      0.14      $     (1.17)
                                          ===========      ===========      ===========                
Fully Diluted                                               
- -------------
Net income (loss)                         $ 3,392,502      $   643,521      $(5,503,335)
After-tax interest savings assuming  
  conversion of Senior Convertible 
  Notes <F2>                                  600,961          553,902          684,075
                                          -----------      -----------      -----------
Net income (loss)                         $ 3,993,463      $ 1,197,423      $(4,819,260)
                                          -----------      -----------      -----------
Average number of common shares                          
  outstanding during the period             4,671,863        4,606,775        4,572,498
Additional Shares assuming exercise 
  of stock options <F1>                       191,639           80,742          116,656
Additional Shares assuming conversion  
  of Senior Convertible Notes <F3>          1,417,716        1,417,716        1,417,716
                                          -----------      -----------      -----------
Common shares and equivalents used                          
  to calculate earnings (loss) per share    6,281,218        6,105,233        6,106,870
                                          -----------      -----------      -----------
Fully diluted earnings (loss) per share   $      0.64      $      0.14<F4>  $     (1.17)<F4>
                                          ===========      ===========      ===========
<PAGE>
<FN>
<F1>    Represents the number of shares of common stock  issuable
  on  the  exercise of dilutive employee stock options  less  the
  number  of  shares  of  common  stock  which  could  have  been
  purchased with the proceeds from the exercise of such  options.
  For  primary  earnings per share computations, these  purchases
  were  assumed to have been made at the average market price  of
  the  common stock during the period or that part of the  period
  for  which  the  option  was outstanding.   For  fully  diluted
  earnings  per share computations, these purchases were  assumed
  to  have  been made at the greater of the market price  of  the
  common  stock at the end of the period or average market  price
  of   the  common stock during the period or that  part  of  the
  period for which the option was outstanding.

<F2>    Represents the after-tax interest savings resulting  from
  assumed  conversion of $10,000,000 aggregate  principal  11.25%
  Senior Convertible Notes.

<F3>    Represents the number of shares of common stock  issuable
  upon  conversion  of  $10,000,000  aggregate  principal  11.25%
  Senior Convertible Notes at a conversion price of $7.05 share.

<F4>    Net  fully diluted earnings (loss) per share computes  to
  $0.20  and  ($0.79) for the years ended December 31,  1995  and
  December  31, 1994, respectively.  Since this is anti-dilutive,
  fully  diluted  earnings  (loss) per  share  is  equivalent  to
  primary earnings (loss) per share.
                                
</TABLE>

Management's Financial Discussion

Business Environment

Stifel Financial Corp. and Subsidiaries (the "Company"), through its principal
subsidiary, Stifel, Nicolaus & Company, Incorporated ("Stifel, Nicolaus"),
provides securities brokerage and investment management and advisory services
primarily to individuals, provides investment banking services to municipal
and corporate clients, and trades fixed income securities and over-the-counter
equity securities.  Century Securities Associates, Inc. ("CSA"), a wholly
owned subsidiary of the Company, provides administration services to
independent registered investment executives.  Additionally, Pin Oak Capital
Ltd. ("Pin Oak") and Todd Investment Advisors, Inc. ("Todd"), both wholly
owned subsidiaries of the Company, provide fee-based investment advisory
services to both individual and institutional clients.

Results of any individual period should not be considered representative of
future profitability.  Many of the Company's activities are sensitive to a
variety of factors, including the securities trading volume, the volatility
and price level of securities markets, the demand for investment banking
services, the level and volatility of interest rates, and investor sentiment.
A portion of the Company's expenses are relatively fixed and do not vary with
market activity.  Consequently, sustained periods of reduced transaction
activity or loss of clients may adversely affect profitability.

The Company faces increasing competition from other financial institutions
such as commercial banks, thrifts, and investment firms.  Certain financial
services, traditionally provided only by securities firms, are increasingly
being provided by these other financial institutions.

The business environment for the securities industry during 1996 was one of
the most prosperous in recent years.  New investors, larger holdings, and
increased activity fueled record market volume and prices.  Individuals
continued to evolve from savers to investors as strong corporate earnings, low
interest rates, and low inflation boosted the equity markets.

Historically, a significant source of the Company's investment banking
revenues originated from Oklahoma municipal securities issuances.  During the
last three years, the Company's municipal investment banking business has been
adversely impacted by general municipal finance industry conditions and the
negative publicity surrounding a formal investigation and subsequent
enforcement actions by the Securities and Exchange Commission relating to
certain municipal bond issues managed by the Company's Oklahoma municipal
finance department (see Note H of the Notes to Consolidated Financial
Statements filed herein).  Additionally, during 1995, the Company sold its
Oklahoma operations (see Note O of the Notes to Consolidated Financial
Statements filed herein), enabling the Company to focus on its retail sales,
fee-based money management services, equity research, corporate finance, and
the St. Louis-based municipal finance department.

<PAGE>
Results of Operations

The following table summarizes amounts and percentages of changes in the major
categories of revenues and expenses for the periods indicated:

<TABLE>
<CAPTION>
                                                   Year Ended                      Year Ended
                                          December 31,    December 31,    December 31,     December 31,
Increase (Decrease)                           1996    vs.    1995             1995    vs .    1994
- ------------------------------------------------------------------------------------------------------
Amounts in thousands                         Amount        Percentage        Amount         Percentage
- ------------------------------------------------------------------------------------------------------
<S>                                         <C>             <C>             <C>             <C>
Revenues:
   Commissions                              $ 5,184           13.4%         $ 1,430             3.8%
   Principal transactions                      (864)          (4.2)          (4,278)          (17.4)
   Investment banking                         4,132           34.1             (513)           (4.1)
   Interest                                     772            5.9            2,084            19.1
   Other                                      5,229           46.9            2,711            32.1
                                            -------          ------         -------         --------
                                            $14,453           15.2%         $ 1,434             1.5%
                                            =======          ======         =======         ========
Expenses:
   Employee compensation and benefits       $ 9,578           16.7%         $(3,465)          (5.7)%
   Commissions and floor brokerage              322           13.9              199            9.4
   Communications and office supplies          (857)         (11.2)            (394)          (4.9)
   Occupancy and equipment rental              (629)          (8.0)          (1,513)         (16.1)
   Interest                                    (115)          (1.4)           2,174           35.4
   Litigation, settlements, and bad debts     1,682          104.5             (857)         (34.7)
   Restructure charge                             0              0           (2,672)        (100.0)
   Other operating expenses                     177            1.9           (2,566)         (22.0)
                                            -------          ------         -------         --------
                                            $10,158           10.8%         $(9,094)          (8.8)%
                                            =======          ======         =======         ========
</TABLE>

<PAGE>
1996 As Compared to 1995

The Company recorded $.71 earnings per primary share in 1996 compared to $.14
earnings per primary share in 1995.  The increase in earnings per share was
attributed principally to the growth in revenues to $109.8 million in 1996
from $95.4 in 1995.

The Company experienced a $14.5 million (15.2%) growth in total revenues in
1996 over 1995 revenues, increasing to $109.8 million from $95.4 million.
Total revenues in 1996 were the second highest in the Company's history.
Average revenues per Investment Executive increased $43,000 (22.2%) to
$237,000 from $194,000 due to the addition of higher producing Investment
Executives in conjunction with industry-wide record performance and growth
which was attributed in part to increased corporate profits and continued low
interest rates.

Revenue from commissions, which includes sale of investment company shares and
sale of insurance products, increased $5.2 million (13.4%) to $43.9 million
from $38.7 million as a result of strong markets and increased production per
Investment Executive referred to above.

Principal transactions, which accounts for over-the-counter sales and trading
profits and losses on securities the Company held as principal to meet
investors' needs, decreased $900,000 (4.2%) to $19.5 million from $20.4
million primarily as a result of decreased trading in fixed income products --
municipal and corporate debt which decreased $3.0 million (22.5%) to $10.5
million from $13.5 million due to continued low interest rates which fueled
investors' demands for the higher returns generated by the equity products.
This decrease was offset by an increase in over-the-counter principal sales
credits and trading profits of $1.9 million (36.9%) to $7.4 million from $5.5
million.  The increase was due to improved trading profits and continued
strong demand for the over-the-counter equity products.

Investment banking, which consists of revenue derived from underwriting
corporate and municipal securities and advisory fees, increased $4.1 million
(34.1%) to $16.2 million from $12.1 million largely as a result of an increase
in corporate finance revenues.  Favorable market conditions fueled corporate
new issue underwritings.  Revenue for new issue corporate underwritings and
financial advisory fees, primarily for regional financial institutions and
Real Estate Investment Trusts ("REITs"), increased $2.8 million (39.1%) to
$10.1 million from $7.3 million.  Municipal investment banking revenues, which
includes fee income, increased $900,000 to $3.8 million from $2.9 million as
the number of awards as senior manager for underwritings increased to 34 in
1996 from 24 in 1995.

Interest income is derived principally from financing customers' margin
accounts.  Interest income increased $772,000 (5.9%) to $13.7 million from
$13.0 million as a result of increased borrowing by customers to finance their
investments.

<PAGE>
Other income increased $5.2 million (46.9%) to $16.4 million from $11.2
million principally due to a one-time gain of $3.3 million on an investment
resulting from the exercise of warrants generated by the corporate finance
department related to an underwriting and the ultimate sale of the shares
received for the exercise of those warrants.  Additionally, managed account
fees, which are derived from management of customers' investment portfolios,
increased $1.4 million (137.0%) to $2.5 million from $1.1 million due
principally to the growth of the managed account program which was introduced
in November 1994.

Total expenses increased $10.2 million (10.8%) to $104.2 million from $94.0
million largely as a result of increased compensation and benefits, which
increased $9.6 million (16.7%) to $66.8 million from $57.2 million, and
litigation, settlements, and bad debts, which increased $1.7 million (104.5%)
to $3.3 million from $1.6 million.

The fixed portion of compensation and benefits, principally salaries, remained
virtually unchanged from 1995.  The variable portion of total compensation and
benefits, principally Investment Executive compensation and incentive
compensation payments, increased coincidentally with increased production and
profitability.

Commission and floor brokerage increased $300,000 (13.9%) to $2.6 million from
$2.3 million coincidentally with increased commission revenue discussed in the
aforementioned increase in commission revenue.

Communications and office supplies and occupancy and equipment rental
decreased $900,000 (11.2%) to $6.8 million from $7.7 million and $600,000
(8.0%) to $7.3 million from $7.9 million, respectively, principally due to the
sale of the Oklahoma offices (see Note O of the Notes to Consolidated
Financial Statements filed herein).

Litigation, settlements, and bad debt increased $1.7 million (104.5%) to $3.3
million from $1.6 million due principally to settlements of claims against
Stifel, Nicolaus resulting from activities initiated in an office which was
closed in 1995.

1995 As Compared to 1994

For 1995, the Company had net income of $644,000, or $.14 per primary share,
on revenues of $95.4 million.  During the year ended December 31, 1994, the
Company had a net loss of $5.5 million, or $1.17 per primary share, on
revenues of $93.9 million.  The loss in 1994 included a one-time restructuring
charge of $2.7 million.

Revenues for 1995 increased in commissions, interest income, and other
revenue, but declined in principal transactions.  Commission revenue increased
$1.4 million (3.8%) to $38.7 million in 1995 from $37.3 million in 1994
despite the reduction in the number of Investment Executives which resulted
from the sale of the Company's Oklahoma-based operations and the restructuring
plan of 1994.  The number of Investment Executives decreased by 79 (21.8%) to
283 at December 31, 1995, from 362 at December 31, 1994.  Despite this
decline, average production per Investment Executive increased $17,000 (9.6%)
to $194,000 from $177,000.

Principal transactions decreased $4.3 million (17.4%) to $20.3 million from
$24.6 million largely as a result of decreased fixed income trading activity.

<PAGE>
Investment banking decreased only slightly in 1995, $500,000 (4.1%) to $12.1
million from $12.6 million.  Public finance-related fee income decreased
significantly, $2.4 million (58.8%) to $1.6 million from $4.0 million, due to
the negative publicity surrounding the SEC's investigation into certain
municipal finance underwritings by the Company's Oklahoma City public finance
department and the reduced number of transactions by municipalities
experienced industry-wide.  These decreases were offset by an increase in
corporate finance-related investment banking revenue which increased $3.8
million (279.6%) to $5.2 million from $1.4 million largely as a result of
increased public offerings, particularly for financial institutions and real
estate investment trusts (REITs).  In addition, underwriting and syndicate
participation fees and profits on trading new underwriting issues decreased
$1.8 million primarily as a result of the aforementioned decreased municipal
finance activity.

Interest income increased $2.1 million (19.1%) to $13.0 million from $10.9
million, and net interest (interest income less interest expense) decreased
$90,000.  The revenue increase is primarily due to higher customer borrowings
which resulted from increased retail investor activity experienced industry-
wide.  Because of the generally corresponding increase in borrowings by the
Company to finance the purchase of marketable securities and underwrite new
securities issues, the net interest retention percentage decreased from 43.8%
to 36.1%.

Other revenue increased $2.7 million (32.1%) to $11.1 million from $8.4
million primarily as a result of increases in managed account fees, money
market distribution fees, clearing revenues, and realized gains on sale of
investments, which increased approximately $1.0 million, $800,000, $500,000,
and $400,000, respectively.  Managed account fees increased because of the
introduction of the managed account program in late 1994.  Management expects
the managed account fees to continue to grow, which are generated by charging
a fixed rate for managing investment portfolios of customers.  Realized gain
on sale of investments increased primarily due to sales of investments held by
the Company's venture capital subsidiary.  Money market distribution fees
increased because of higher levels of customer funds invested in money market
funds and the Company's switch to omnibus processing of these funds.  Clearing
revenues increased as a direct result of the clearing for Capital West
Securities, Inc., the broker-dealer subsidiary of Capital West, which began in
June 1995.

Total expenses decreased $9.0 million (8.8%) to $94.1 million from $103.1
million.  With the exception of commissions and floor brokerage and interest
expense, all expense categories decreased for the year as a result of the sale
of the Oklahoma-based operations and the downsizing and restructuring plan
implemented in the fourth quarter of 1994.  The Company charged $2.7 million
to operations related to this plan in the fourth quarter of 1994.  There were
no expenses related to that plan charged to operations in 1995.

<PAGE>
Employee compensation and benefits decreased $3.5 million (5.7%) to $57.2
million from $60.7 million.  Investment Executives' aggregate compensation
decreased $1.9 million, which was directly attributable to the decrease in
aggregate revenue production.  Profitability and production-based incentive
compensation increased $2.1 million due to increased profitability and
achievement of production goals.  Salaries and benefits decreased $4.6 million
(17.8%) to $21.2 million from $25.8 million.  Total full-time and part-time
salaried employees decreased by 93 to 417 from 510.  Commissions and floor
brokerage increased $199,000 (9.4%) to $2.3 million from $2.1 million as a
result of increased agency commissions.  Communications and office supplies
and occupancy and equipment rental expenses decreased $394,000 (4.9%) to $7.7
million from $8.0 million and $1.5 million (16.1%) to $7.9 million from $9.4
million, respectively.

Interest expense increased $2.2 million (35.4%) to $8.3 million from $6.1
million due primarily to increased levels of short-term borrowings by the
Company and its customers and increased average borrowing rates.  The average
level of short-term borrowings from banks for the year was $61.4 million as
compared to $59.0 million for 1994.  The average interest rate charged for
these borrowings was 6.57% for 1995 as compared to 4.90% for 1994.  The
Company's borrowings increased due to decreased available capital which
resulted primarily from the operating loss in 1994.

Other operating expenses decreased $2.6 million (22.0%) to $9.1 million from
$11.7 million.  Included in the caption "Other operating expenses" are legal
fees which increased $600,000 due to continuing litigation surrounding certain
municipal bond issues and transactions completed by the Company's former
Oklahoma City-based public finance department.  Management expects legal fees
to decrease in 1996.

Litigation, settlements, and bad debts decreased $857,000 (34.7%) to $1.6
million from $2.5 million in 1994.  The charges in 1995 include an amount for
doubtful collection related to notes and advances receivable of former
employees and provision for settlements of Oklahoma suits.  The 1994 charges
included doubtful collection of employee note receivables and advances of $2.0
million.

Liquidity and Capital Resources

The Company's assets are highly liquid, consisting mainly of cash or assets
readily convertible into cash.  These assets are financed primarily by the
Company's equity capital, customer credit balances, short-term bank loans,
proceeds from securities lending, long-term notes payable, and other payables.
Changes in securities market volumes, related customer borrowing demands,
underwriting activity, and levels of securities inventory affect the amount of
the Company's financing requirements.

During the year ended December 31, 1996, cash and cash equivalents increased
$1.6 million.  Cash used for operating activities totaled $44.1 million due
primarily to increases in operating receivables as a result of increased
borrowings by customers.

The decrease in cash used for operating activities was funded by short-term
borrowings which increased by $46.0 million.

<PAGE>
The Company has $2.6 million in receivables from Investment Executives and
other employees who terminated employment with the Company.  The Company
intends to vigorously pursue collection of these receivables and does not
anticipate that the outcome of these activities will adversely affect
liquidity or capital resources.

The first installment of the Company's long-term debt is due September 1,
1997, in the amount of $2.5 million.  Management believes that funds from
operations and available informal short-term credit arrangements of $82.6
million at December 31, 1996, will provide sufficient resources to meet its
present and anticipated financing needs.

Stifel, Nicolaus & Company, Incorporated, the Company's principal broker-
dealer subsidiary, is subject to certain requirements of the Securities and
Exchange Commission with regard to liquidity and capital requirements.  At
December 31, 1996, Stifel, Nicolaus had net capital of approximately $24.2
million, which exceeded the minimum net capital requirements by approximately
$19.2 million.

Inflation

The Company's assets are primarily monetary, consisting of cash, securities
inventory, and receivables.  These monetary assets are generally liquid and
turn over rapidly and, consequently, are not significantly affected by
inflation.  However, the rate of inflation affects various expenses of the
Company, such as employee compensation and benefits, communications, and
occupancy and equipment, which may not be readily recoverable in the price of
its services.

Recent Accounting Pronouncements

The Company deals in listed options and other products such as collateralized
mortgage obligations which derive their values from the price of some other
security or index.  The Company does not deal in complex derivative financial
instruments, such as futures, forwards, and swaps, and therefore has no
disclosure requirements in accordance with the Financial Accounting Standard
Board's Statement 119, "Disclosure About Derivative Financial Instruments and
Fair Value of Financial Instruments."

The Company adopted Statements of Financial Accounting Standards (SFAS) 121,
"Accounting for the Impairment of Long-Lived Assets to Be Disposed of," and
SFAS 123, "Accounting for Stock-Based Compensation," during the year ended
December 31, 1996.  The adoption of these new standards did not have a
material impact on the Company's consolidated financial statements.

The Financial Accounting Standards Board has also issued SFAS 125 "Accounting
for Transfers and Servicing of Financial Assets and Extinguishments of
Liabilities."  Management believes the adoption of this standard will not have
a material impact on the Company's consolidated financial statements.


<PAGE>
Independent Auditors' Report

To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri

We have audited the accompanying consolidated statements of financial
condition of Stifel Financial Corp. and Subsidiaries (the "Company") as of
December 31, 1996, and the related consolidated statement of operations,
stockholders' equity, and cash flows for the year then ended.  These financial
statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our audit.  The financial statements of the Company for the years ended
December 31, 1995 and 1994, were audited by other auditors whose report, dated
February 25, 1996, expressed an unqualified opinion on those statements.

We conducted our audit in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.  We believe that our audit provides a reasonable basis
for our opinion.

In our opinion, such 1996 consolidated financial statements present fairly, in
all material respects, the consolidated financial position of Stifel Financial
Corp. and Subsidiaries as of December 31, 1996, and the consolidated results
of their operations and their cash flows for the year then ended, in
conformity with generally accepted accounting principles.




February 25, 1997
St. Louis, Missouri

<PAGE>
<TABLE>
Consolidated Statements Of Financial Condition
<CAPTION>
- --------------------------------------------------------------------------------------------
           (In thousands)                              December 31, 1996   December 31, 1995
- --------------------------------------------------------------------------------------------
<S>                                                             <C>                 <C>                              
Assets    
- ------
Cash and cash equivalents                                       $  7,960            $  6,344
                                                                --------            --------
Cash segregated for the exclusive benefit of customers               483                 776
                                                                --------            --------
Receivable from brokers and dealers:
  Securities failed to deliver                                       617               1,790
  Deposits paid for securities borrowed                           10,284               4,912
  Settlement balances with clearing organizations                  3,935               9,722
                                                                --------            --------
                                                                  14,836              16,424
                                                                --------            --------
Receivable from customers, net of allowance for doubtful
  accounts of $582 and $805, respectively                        235,216             156,904
                                                                --------            --------
Securities owned, at fair value:
  U.S. Government obligations                                      3,619               6,529
  State and municipal obligations                                  9,506               7,111
  Corporate obligations                                            3,502               2,394
  Corporate stocks                                                 2,286               3,487
                                                                --------            --------
                                                                  18,913              19,521
                                                                --------            --------
Memberships in exchanges, at cost                                    513                 513
Office equipment and leasehold improvements, at cost,
  net of allowances for depreciation and amortization of
  $10,125 and $12,517, respectively                                2,233               3,015
Goodwill, net of accumulated amortization of $1,107
  and $827, respectively                                           4,488               3,985
Notes receivable from and advances to officers and
  employees, net of allowance for doubtful receivables of
  $2,552 and $3,002, respectively                                  3,373               4,328
Refundable income taxes                                              358                 254
Deferred tax asset                                                 3,671               3,902
Other assets                                                       9,005              10,809
                                                                --------            --------
    TOTAL ASSETS                                                $301,049            $226,775
                                                                ========            ========
</TABLE>                  

<PAGE>
<TABLE>
Consolidated Statements Of Financial Condition
<CAPTION>
- --------------------------------------------------------------------------------------------
           (In thousands except per share amounts)     December 31, 1996   December 31, 1995
- --------------------------------------------------------------------------------------------
<S>                                                             <C>                 <C>                              
Liabilities and Stockholders' Equity
- ------------------------------------
Short-term borrowings from banks                                $132,400            $ 86,450
                                                                --------            --------
Payable to brokers and dealers:
  Securities failed to receive                                       421               2,572
  Deposits received from securities loaned                        46,727              20,555
                                                                --------            --------
                                                                  47,148              23,127
                                                                --------            --------
Payable to customers                                              32,095              31,806
Securities sold, but not yet purchased, at fair value              3,229               2,744
Drafts payable                                                    15,287              17,867
Accrued employee compensation                                     14,756               9,526
Obligations under capital leases                                     581                 774
Accounts payable and accrued expenses                              7,801               8,876
Long-term debt                                                    10,000              10,760
                                                                --------            --------
              Total                                              263,297             191,930
                                                                --------            --------
Subordinated note                                                    - -                  50
                                                                --------            --------
Stockholders' equity:
  Preferred stock -- $1 par value; authorized
    3,000,000 shares; none issued
  Common stock -- $.15 par value; authorized 10,000,000
    shares; issued 4,767,715 and 4,540,890 shares,
    respectively; outstanding 4,632,260 and 4,357,665
    shares, respectively                                             715                 681
  Additional paid-in capital                                      21,403              19,622
  Retained earnings                                               16,733              15,754
                                                                --------            --------  
                                                                  38,851              36,057
                                                                --------            --------
  Less:
    Treasury stock, at cost 135,455 and 183,225 
      shares, respectively                                           892              1,162
    Unamortized expense of restricted stock awards                   207                100
                                                                --------           --------
              Total Stockholders' Equity                          37,752             34,795
                                                                --------           --------
    TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                  $301,049           $226,775
                                                                ========           ========

</TABLE>
See Notes to Consolidated Financial Statements.

<PAGE>
<TABLE>
Consolidated Statements Of Operations
<CAPTION>
- ---------------------------------------------------------------------------------------------------
                                              Year Ended          Year Ended          Year Ended
(In thousands, except per share amounts)  December 31, 1996   December 31, 1995   December 31, 1994
- ---------------------------------------------------------------------------------------------------
<S>                                           <C>                  <C>                <C>
Revenues                
- --------
Commissions                                   $ 43,900             $ 38,716           $ 37,286
Principal transactions                          19,498               20,362             24,640
Investment banking                              16,253               12,121             12,634
Interest                                        13,774               13,002             10,918
Other                                           16,388               11,159              8,448
                                              --------             --------           --------                              
                                               109,813               95,360             93,926
                                              --------             --------           --------
Expenses                
- --------
Employee compensation and benefits              66,765               57,187             60,652
Commissions and floor brokerage                  2,641                2,319              2,120
Communications and office supplies               6,794                7,651              8,045
Occupancy and equipment rental                   7,255                7,884              9,397
Interest                                         8,197                8,312              6,138
Litigation, settlements, and bad debts           3,292                1,610              2,467
Restructuring charge                               - -                  - -              2,672
Other operating expenses                         9,267                9,090             11,656
                                              --------             --------           --------
                                               104,211               94,053            103,147
                                              --------             --------           --------
Income (loss) before income taxes                5,602                1,307             (9,221)
Provision (benefit) for income taxes             2,209                  663             (3,718)
                                              --------             --------           --------
Net income (loss)                             $  3,393             $    644           $ (5,503)
                                              ========             ========           ========

Earnings (Loss) Per Common Share
and Share Equivalents
- --------------------------------
Net income (loss) per share:
  Primary earnings (loss) per share           $   0.71             $   0.14           $  (1.17)
  Fully diluted earnings (loss) per share     $   0.64             $   0.14           $  (1.17)

</TABLE>
All earnings per share amounts have been adjusted to reflect the 5 percent stock
dividend declared January 21, 1997.

See Notes to Consolidated Financial Statements.

<PAGE>
<TABLE>
Consolidated Statements Of Stockholders' Equity                                                               
<CAPTION>
                                                                                                              Unamortized
                                                             Additional                                        Expense of
                                            Common Stock       Paid-In    Retained        Treasury Stock       Restricted
(In thousands, except share amounts)     Shares      Amount    Capital    Earnings       Shares     Amount    Stock Awards   Total
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                     <C>           <C>      <C>         <C>         <C>         <C>           <C>        <C>
Balance at January 1, 1994              4,119,239     $617     $17,269     $24,162     $(150,453)  $(1,240)      $(199)     $40,609
                                        ---------     ----     -------     -------     ---------   -------       -----      -------
Cash dividends -- 
  common stock ($.09 per share)                                               (356)                                            (356)
Purchase of treasury shares                                                             (188,964)   (1,417)                  (1,417)
Employee benefit plans                                              88                    72,883       614                      702
Stock options exercised                                            (34)                   13,884       115                       81
Restricted stock awards granted                                    (87)                   24,500       194        (107)         - -
Amortization of restricted stock awards                                                                            108          108
Stock benefits                                                                                60         1                        1
Dividend reinvestment                                                                        151         1                        1
Net loss for the year                                                       (5,503)                                          (5,503)
5% stock dividend                         205,712       32       1,255      (1,287)      (11,397)                               - -
                                        ---------     ----     -------     -------     ---------   -------       -----      -------
Balance at December 31, 1994            4,324,951      649      18,491      17,016      (239,336)   (1,732)       (198)      34,226
                                        ---------     ----     -------     -------     ---------   -------       -----      -------
Cash dividends -- 
  common stock ($.12 per share)                                               (500)                                            (500)
Purchase of treasury shares                                                              (88,656)     (547)                    (547)
Employee benefit plans                                            (195)                  132,173       948                      753
Stock options exercised                                            (36)                   22,425       159                      123
Restricted stock awards granted                                    (14)                   13,000        96         (82)         - -
Restricted stock awards forfeited                                    3                   (16,125)      (96)         79          (14)
Amortization of restricted stock awards                                                                            101          101
Dividend reinvestment                                               (1)                    2,019        10                        9
Net income for the year                                                        644                                              644
5% stock dividend                         215,939       32       1,374      (1,406)       (8,725)                               - -
                                        ---------     ----     -------     -------     ---------   -------       -----      -------
Balance at December 31, 1995            4,540,890      681      19,622      15,754      (183,225)   (1,162)       (100)      34,795
                                        ---------     ----     -------     -------     ---------   -------       -----      -------
Cash dividends -- 
  common stock ($.09 per share)                                               (405)                                            (405)
Stock rights redemption --  
  common stock ($.05 per share)                                               (223)                                            (223)
Purchase of treasury shares                                                              (69,713)     (520)                    (520)
Employee benefit plans                                            (132)                  118,953       753                      621
Stock options exercised                                             (1)                      615         4                        3
Restricted stock awards                                            162                     3,000        20        (182)         - -
Amortization of restricted stock awards                                                                             75           75
Dividend reinvestment                                                                      1,365        13                       13
Net income for the year                                                      3,393                                            3,393
5% stock dividend                         226,825       34       1,752      (1,786)       (6,450)                               - -
                                        ---------     ----     -------     -------     ---------   -------       -----      -------
Balance at December 31, 1996            4,767,715     $715     $21,403     $16,733      (135,455)    $(892)      $(207)     $37,752
                                        =========     ====     =======     =======     =========   =======       =====      =======
</TABLE>
See Notes to Consolidated Financial Statements.

<PAGE>
<TABLE>
Consolidated Statements Of Cash Flows
<CAPTION>
                                                    Year Ended          Year Ended          Year Ended
(In thousands)                                  December 31, 1996   December 31, 1995   December 31, 1994
- ---------------------------------------------------------------------------------------------------------
<S>                                                  <C>                 <C>                 <C>
Cash Flows From Operating Activities      
Net income (loss)                                    $  3,393            $    644            $ (5,503)
                                                     --------            --------            --------
Noncash items included in earnings:
  Depreciation and amortization                         1,664               1,990               2,572
  Provision for litigation and bad debts                  905               1,610               2,467
  Unrealized loss (gain) on investments                    28                 (57)                (96)
  Bonus notes amortization                              1,213               1,033               1,134
  Deferred compensation                                   571                 468                 538
  Amortization of restricted stock awards
    and stock benefits                                     75                  84                 107
  Deferred tax provision (benefit)                        231                 736              (1,735)
  Restructuring charge                                    - -                 - -               2,672
                                                     --------            --------            --------
                                                        8,080               6,508               2,156
(Increase) decrease in operating receivables:
  Customers                                           (78,291)            (17,005)             13,474
  Brokers and dealers                                   1,588               5,409              (4,548)
Increase (decrease) in operating payables:    
  Customers                                               289               7,437             (11,955)
  Brokers and dealers                                  24,020             (23,268)             21,873
Decrease (increase) in assets: 
  Cash and U.S. Government securities segregated 
    for the exclusive benefit of customers                293                 540                 (54)
  Securities owned                                        608               3,798              63,191
  Notes receivable from officers and employees         (1,030)             (1,190)             (5,427)
  Other assets                                           (560)             (2,125)             (1,779)
Increase (decrease) in liabilities:
  Securities sold, not yet purchased                      485              (1,508)                345
  Drafts payable, accounts payable and accrued 
    expenses, and accrued employee compensation           397                 212              (1,919)
                                                     --------            --------            --------
Cash (Used For) Provided By Operating Activities      (44,121)            (21,192)             75,357
                                                     --------            --------            --------
</TABLE>


<PAGE>
<TABLE>
Consolidated Statements Of Cash Flows
<CAPTION>
                                                    Year Ended          Year Ended          Year Ended
(In thousands)                                  December 31, 1996   December 31, 1995   December 31, 1994
- ---------------------------------------------------------------------------------------------------------
<S>                                                  <C>                 <C>                 <C>
Cash (Used For) Provided By Operating -- 
  Activities From Previous Page                       (44,121)            (21,192)             75,357
                                                     --------            --------            --------
Cash Flows From Financing Activities      
Net proceeds (payments) for short-term
  borrowings from banks                                45,950              20,800             (71,300)
Proceeds from:
  Employee stock purchase plan                            617                 755                 613
  Exercised stock options                                   3                 124                  81
  Subordinated borrowings                                 - -                 - -                  50
  Dividend reinvestment plan                               13                  10                   1
Payments for:
  Settlement of long-term debt                           (760)               (760)                - -
  Purchases of stock for treasury                        (520)               (547)             (1,417)
  Principal payments under capital lease obligation      (433)               (256)               (710)
  Subordinated borrowings                                 (50)                - -                 - -
  Cash dividends and rights redemption                   (626)               (500)               (356)
                                                     --------            --------            --------
Cash Provided By (Used For) Financing Activities       44,194              19,626             (73,038)
                                                     --------            --------            --------
Cash Flows From Investing Activities      
Proceeds from:
  Sale of office equipment and leasehold 
    improvements                                           28                 910                  24
  Sale of investments                                   3,753               1,694                  32
Payments for:
  Acquisition of office equipment and leasehold 
    improvements                                         (443)             (1,179)             (1,734)
  Acquisition of investments                           (1,795)               (440)               (258)
                                                     --------            --------            --------
Cash Provided By (Used For) Investing Activities        1,543                 985              (1,936)
                                                     --------            --------            --------
Increase (decrease) in cash and cash equivalents        1,616                (581)                383
Cash and cash equivalents -- beginning of year          6,344               6,925               6,542
                                                     --------            --------            --------
Cash and cash equivalents -- end of year             $  7,960            $  6,344            $  6,925
                                                     ========            ========            ========
Supplemental disclosures of cash flow information:
  Interest payments                                  $  8,264            $  8,237            $  5,897
  Income tax payments                                $  2,247            $    372            $    118
Schedule of Noncash Investing and Financing 
  Activities
  Fixed assets acquired under capital lease          $    240                 - -            $    808
  Restricted stock awards, net of forfeitures        $    181            $      3            $    146
  Stock dividends distributed                        $  1,788            $  1,406            $  1,287

</TABLE>

See Notes to Consolidated Financial Statements.

<PAGE>
Notes To Consolidated Financial Statements
(in thousands, except share and per share amounts)

Note A -- Accounting and Reporting Policies

Nature of Operations

Stifel Financial Corp. ("the Parent"), through its wholly owned subsidiaries,
principally Stifel, Nicolaus & Company, Incorporated ("Stifel, Nicolaus"),
collectively referred to as ("the Company"), is principally engaged in retail
brokerage, securities trading, investment banking, investment advisory, and
related financial services throughout the United States.  Although the Company
has offices throughout the United States, its major geographic area of
concentration is in the Midwest.  The Company's principal customers are
individual investors, with the remaining client base composed of corporations,
municipalities, and institutions.

Basis of Presentation

The consolidated financial statements include the accounts of the Parent and
its wholly owned subsidiaries, principally Stifel, Nicolaus.  Stifel, Nicolaus
is a broker-dealer registered under the Securities Exchange Act of 1934.  All
material intercompany balances and transactions are eliminated in
consolidation.

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

Where appropriate, prior years' financial information has been reclassified to
conform with the current year presentation.

For purposes of presenting the consolidated statements of cash flows, the
Company has defined cash equivalents as short-term, highly liquid investments
with original maturities of 90 days or less, other than those held for sale in
the ordinary course of business.

Security Transactions

Trading and investment securities owned and securities sold, but not yet
purchased are carried at fair value, and unrealized gains and losses are
reflected in the results of operations.  Securities held for investment by the
Parent are included in other assets and are carried at the lower of historical
cost or fair value.  Investment securities of the subsidiaries are carried at
fair value or amounts that approximate fair value as determined by management.

Securities failed to deliver and receive represent the contract value of
securities that have not been delivered or received by settlement date.

Receivable from customers includes amounts due on cash and margin
transactions.  The value of securities owned by customers and held as
collateral for these receivables is not reflected in the consolidated
statements of financial condition.

<PAGE>
Customer security transactions are recorded on a settlement date basis with
related commission income and expense recorded on a trade date basis.
Principal securities transactions are recorded on a trade date basis.

Fair Value

The Company's financial instruments are carried at fair value or amounts that
approximate fair value.  Securities owned and securities sold, but not yet
purchased are valued using quoted market or dealer prices, pricing models, or
management's estimates.  Customer receivables, primarily consisting of
floating-rate loans collateralized by customer-owned securities, are charged
interest at rates similar to other such loans made throughout the industry.
The Company's remaining financial instruments are generally short-term in
nature, and their carrying values approximate fair value.  The Company has
estimated the fair value of its long-term debt using the discounted cash flow
analysis of payments.  At December 31, 1996, the estimated fair value of the
notes was $11,004.

Income Taxes

Deferred income taxes are recognized for the future tax consequences
attributable to differences between the financial reporting and income tax
bases of assets and liabilities.

Other

Investment banking revenue is recorded as follows:  management fees on
effective date of the registration, selling concessions on trade date,
underwriting fees upon completion of the underwriting, and other investment
banking revenue upon the completion of the service.

Securities borrowed and securities loaned are recorded at the amount of cash
collateral advanced or received.  Securities borrowed transactions require
Stifel, Nicolaus to deposit cash or other collateral with the lender.  With
respect to securities loaned, Stifel, Nicolaus receives collateral in the form
of cash or other collateral in an amount generally in excess of the market
value of securities loaned.  Stifel, Nicolaus monitors the market value of
securities borrowed and loaned on a daily basis, with additional collateral
obtained or refunded as necessary.

Amortization of assets under capital lease is computed on a straight-line
basis over the estimated useful life of the asset.  Leasehold improvements are
amortized over the lesser of the economic useful life of the improvement or
the term of the lease.  Depreciation of office equipment is computed on a
straight-line basis for equipment purchased prior to January 1, 1994, and an
accelerated method for equipment purchased thereafter.

Goodwill recognized in business combinations accounted for as purchases is
being amortized over 15 to 40 years on a straight-line basis.

Earnings (loss) per share of common stock is based upon the weighted average
number of common shares and share equivalents outstanding during the periods.
Common share equivalents include dilutive stock options under the treasury
stock method and dilutive shares from Senior Convertible Notes under the if
converted method.

<PAGE>
Note B -- Special Reserve Bank Account

At December 31, 1996, cash of $483 has been segregated in a special reserve
bank account for the exclusive benefit of customers pursuant to Rule 15c3-3
under the Securities Exchange Act of 1934.

Note C -- Short-Term Borrowings From Banks

In the normal course of business, Stifel, Nicolaus borrows from various banks
on a demand basis with company-owned and customer securities pledged as
collateral.  Available credit arrangements with banks totaled $215,000 at
December 31, 1996, of which $82,600 was unused.  There were no compensating
balance requirements under these arrangements.  The Company's floating
interest rate short-term borrowings bore interest at a weighted average rate
of 6.07% and 6.63% at December 31, 1996 and 1995, respectively.  Certain
short-term borrowings were collateralized by company-owned securities valued
at approximately $19,155 on a settlement date basis.  Short-term borrowings
used to finance receivables from customers were collateralized by customer-
owned securities valued at approximately $192,378 at December 31, 1996.  The
value of these customer-owned securities is not reflected in the consolidated
statement of financial condition.

Note D -- Commitments and Contingencies

In the normal course of business, Stifel, Nicolaus enters into underwriting
commitments.  Settlement of transactions relating to such underwriting
commitments which were open December 31, 1996, had no material effect on the
consolidated financial statements.

In connection with margin deposit requirements of The Options Clearing
Corporation, Stifel, Nicolaus has pledged cash and customer-owned securities
valued at $16,566.  At December 31, 1996, the amounts on deposit satisfied the
minimum margin deposit requirement of $12,954.

<PAGE>
The future minimum rental commitments at December 31, 1996, with initial or
remaining non-cancellable lease terms in excess of one year for office space
and equipment are as follows:

<TABLE>
<CAPTION>
                                                               Operating Leases
                                                 ----------------------------------------------
                                                                   Minimum           Future
                                                   Lease        Payments Under   Minimum Rental
Year Ending December 31,        Capital Leases   Commitments   Related Sublease    Commitment
- -----------------------------------------------------------------------------------------------
<S>                                  <C>           <C>              <C>             <C>
1997                                 $384          $ 3,427          $(350)          $ 3,077
1998                                  238            2,852           (169)            2,683
1999                                    0            2,576            (96)            2,480
2000                                    0            2,450            (28)            2,422
2001                                    0            1,396              0             1,396
Thereafter                              0            1,804              0             1,804
                                     ----          -------          -----           -------
Minimum Commitments                  $622          $14,505          $(643)          $13,862
  Less Interest                        41          =======          =====           =======
                                     ----
Net Present Value of Capital 
  Lease Obligations                  $581
                                     ====
</TABLE>

Rental expense for the years ended 1996, 1995, and 1994 amounted to
approximately $3,541, $3,986, and $4,596, respectively.

Office equipment, under capital leases, with a recorded cost of approximately
$566 net of amortization of $953, collateralizes the above capital lease
obligations and is included in the consolidated statements of financial
condition in the caption of "Office equipment and leasehold improvements."

The Company purchased equipment, that was subject to a capital lease, for
approximately $440 in the first quarter of 1995.  During the fourth quarter of
1995, management determined that certain of that equipment with a carrying
value of approximately $248, which was originally intended for use in
operations, was not immediately required and therefore recorded a $195 charge
to fourth quarter operations to write the equipment down to net recoverable
value based on outside dealer quotes.

Amortization and depreciation expense of assets under capital lease and owned
furniture and equipment for 1996, 1995, and 1994 was $1,384, $1,732, and
$2,192, respectively.

<PAGE>
Note E -- Net Capital Requirements and Dividend Restrictions

Stifel, Nicolaus is subject to the Uniform Net Capital Rule, Rule 15c3-1 under
the Securities Exchange Act of 1934 (the "rule"), which requires the
maintenance of minimum net capital, as defined.  Stifel, Nicolaus has elected
to use the alternative method permitted by the rule which requires maintenance
of minimum net capital equal to the greater of $250 or 2 percent of aggregate
debit items arising from customer transactions, as defined.  The rule also
provides that equity capital may not be withdrawn or cash dividends paid if
resulting net capital would be less than 5 percent of aggregate debit items.

At December 31, 1996, Stifel, Nicolaus had net capital of $24,182, which was
9.7 percent of aggregate debit items and $19,191 in excess of minimum required
net capital.  At December 31, 1996, the net assets of Stifel, Nicolaus were
$39,351, of which $12,475 was restricted as to the payment of dividends.  In
addition, there are restrictions in the Parent's long-term note agreement on
payment of dividends by the Parent to its stockholders based on the amount of
the Company's cumulative consolidated net income, as defined.  At December 31,
1996, dividends of $2,032 had been paid against the cumulative available
amounts of $2,204 under such provision.

Note F -- Employee Benefit Plans

The Company has a profit sharing 401(k) plan (the "PSP") covering qualified
employees as defined in the plans.  Contributions to the PSP were based upon a
company match of 50% of the employees' first $500 in annual contributions for
1996, 1995, and 1994.  Additional contributions by the Company are
discretionary.  The amounts charged to operations for the PSP were $146, $166,
and $185, for 1996, 1995, and 1994, respectively.

Stifel, Nicolaus also has a deferred compensation plan available to Investment
Executives whereby a certain percentage of their earnings is deferred as
defined in the plan and vests over a three to five year period.  The
Investment Executives have the right to elect to invest their individual
deferred amounts into several investment options, including Company stock.  The
amounts charged to operations related to this plan were $571, $468, and $539,
for 1996, 1995, and 1994, respectively.

<PAGE>
Note G -- Stock-Based Compensation Plans

At December 31, 1996, the Company had several stock-based compensation plans,
which are described below.  The Company applies APB Opinion 25, "Accounting
for Stock Issued to Employees," and related Interpretations in accounting for
its plans.  Had compensation cost for the Company's stock-based compensation
plans been determined based on the fair value at the grant dates for awards
under the Fixed Stock Option and the Employee Stock Purchase Plans consistent
with the method of FASB Statement 123, "Accounting for Stock-Based
Compensation," the Company's net income and earnings per share would have been
reduced to the pro forma amounts indicated below:

- ------------------------------------------------------------------
                                             1996             1995
- ------------------------------------------------------------------
Net income
    As reported                             $3,393            $644
    Pro forma                               $3,345            $621
- ------------------------------------------------------------------
Primary earnings per share
    As reported                               $.71            $.14
    Pro forma                                 $.70            $.13
- ------------------------------------------------------------------
Fully diluted earnings per share
    As reported                               $.64            $.14
    Pro forma                                 $.63            $.13
- ------------------------------------------------------------------

All option plans are administered by the Compensation Committee of the Board
of Directors of the Parent which has the authority to interpret the Plans,
determine to whom options may be granted under the Plans, determine the terms
of each option, and cancel, with the consent of an optionee, any option
previously granted to such optionee and to grant a new option in place
thereof.  All shares issued for the various plans were satisfied with treasury
stock.

Fixed Stock Option Plans

The Company has four fixed option plans.  Under the Company's 1983 and 1985
Incentive Stock Option Plans, the Company may grant options up to an aggregate
of 450,000 shares to key employees.  Under the Company's 1987 non-qualified
stock option plan, the Company may grant options up to an aggregate of 100,000
shares.  Options under these plans are generally granted at 100% of market
value at the date of the grant and expire 10 years from the date of grant.
The options vest at a rate of 25% each anniversary date or on a five-year
cliff vesting period.  The Company has also granted stock options to external
board members under a non-qualified plan.  These options are generally granted
at 100% of market value at the date of the grant and are exercisable one year
from date of grant and expire 10 years from date of grant.

Effective with options granted in 1995 and subsequently, the fair value of
each option grant is estimated on the date of grant using the Black-Scholes
option-pricing model with the following weighted-average assumptions used for
grants in 1996 and 1995, respectively:  dividend yield of 1.88% for both
years; expected volatility of 26.7% and 22.2%; risk-free interest rates of
6.17% and 6.06%; and expected lives of 5.25 years for both years.

<PAGE>
Activity under all plans for the years ended 1996, 1995, and 1994,
respectively, is set forth on the following table.  All amounts and prices
have been adjusted to reflect the 5 percent stock dividend declared
January 21, 1997.

The summary of the status of the Company's fixed stock option plans as of
December 31, 1996, 1995, and 1994, and changes during the years ending on
those dates is presented below:

<TABLE>
<CAPTION>
                                            1996                        1995                        1994
                                   ------------------------    ------------------------    ------------------------
                                           Weighted-Average            Weighted-Average            Weighted-Average
Fixed Options                      Shares   Exercise Price     Shares   Exercise Price     Shares   Exercise Price
- -------------------------------------------------------------------------------------------------------------------
<S>                                <C>           <C>           <C>           <C>           <C>           <C>
Outstanding at beginning of year   348,938       $5.55         413,767       $5.69         415,660       $5.51
                                   -------       -----         -------       -----         -------       -----
Granted                            111,077        5.98          33,352        5.75          47,065        6.23
Exercised                          (21,062)       5.02         (24,723)       5.00         (16,073)       5.05
Forfeited                           (5,523)       8.55         (68,993)       6.85         (32,885)       4.49
Expired                                - -         - -          (4,465)       4.60             - -         - -
                                   -------       -----         -------       -----         -------       -----
Outstanding at end of year         433,430       $5.63         348,938       $5.55         413,767       $5.69
                                   =======       =====         =======       =====         =======       =====
Options exercisable at year-end    254,792                     262,710                     299,384

Weighted-average fair value of
  options granted during the year    $1.89                       $1.53                         - -
</TABLE>

The following table summarizes information about fixed stock options
outstanding at December 31, 1996:

<TABLE>
<CAPTION>
                                     Options Outstanding                          Options Exercisable
                    ----------------------------------------------------   ---------------------------------    
                        Number       Weighted-Average                          Number
Range of            Outstanding at      Remaining       Weighted-Average   Exercisable at   Weighted-Average
Exercise Prices        12/31/96      Contractual Life    Exercise Price       12/31/96       Exercise Price
- ------------------------------------------------------------------------------------------------------------
<S>                     <C>             <C>                  <C>              <C>                <C>
$4.00 - $4.99           164,040         2.81 years           $4.58            157,963            $4.59
$5.00 - $5.99            62,715         4.66 years            5.58             54,436             5.65
$6.00 - $6.99           182,315         8.12 years            6.20             35,014             6.61
$7.00 - $7.99               - -             - -                - -                - -              - -
$8.00 - $8.99            24,360         6.96 years            8.47              7,379             8.53
                        -------         ----                 -----            -------            -----
Total                   433,430                                               254,792
                        =======                                               =======
</TABLE>

<PAGE>
Employee Stock Purchase Plan

Under the 1993 Employee Stock Purchase Plan (the "ESPP"), the Company is
authorized to issue up to 125,000 shares of common stock to its full-time
employees, nearly all of whom are eligible to participate.  Under the terms of
the ESPP, employees can choose each year to have a specified percentage of
their compensation withheld in 1% increments not to exceed 10%.  The
participant may also specify a maximum dollar amount to be withheld.  At the
beginning of every year, each participant will be granted an option to
purchase 1,000 shares of common stock at a price equal to the lower of 85% of
the beginning-of-year or end-of-year fair market value of the common stock.
Approximately 29% to 41% of eligible employees have participated in the ESPP
in the last three years.  Under the ESPP, the Company sold 115,217 shares,
112,613 shares, and 124,663 shares to employees in 1996, 1995, and 1994,
respectively.

Effective with options granted in 1995, the fair value of each employee's
purchase rights is estimated using the Black-Scholes option-pricing model with
the following weighted-average assumptions used for grants in 1996 and 1995,
respectively:  dividend yield of 1.88% for both years; expected volatility of
26.7% and 22.2%; risk-free interest rates of 5.09% and 7.05%; and expected
lives of 1 year for both years.  The weighted-average fair value of those
purchase rights granted in 1996 and 1995 was $1.30 and $1.07, respectively.

Restricted Stock Awards

Restricted stock awards are made, and shares issued, to certain key employees
without cash payment by the employee.  Certain key employees were granted
3,000, 13,000, and 32,500 shares of restricted stock, with a fair value of
$18, $82, and $203, during 1996, 1995, and 1994, respectively.  As of December
31, 1996, the restricted stock awards covering 14,334 shares were outstanding,
with the restrictions expiring at various dates through 2000.  The shares are
restricted as to resale.  Restrictions lapse ratably over three- and five-year
service periods.  The deferred cost of the restricted stock awards is
amortized on a straight-line basis.

Employee Stock Ownership Plan

The Company has an employee stock ownership plan (the "ESOP") covering
qualified employees as defined in the plan.  Employer contributions are made
to the ESOP as determined by the Compensation Committee of the Board of
Directors of the Parent on behalf of all eligible employees based upon the
relationship of individual compensation (up to a maximum of $150) to total
compensation.  At December 31, 1996, the plan held and has allocated 240,926
shares of the Parent common stock valued at $2,108.  The Company charged to
operations $280 for the ESOP contribution for 1996.  There were no
contributions for the ESOP for 1995 and 1994.

<PAGE>
Note H -- Legal Proceedings

The Company is a defendant in several lawsuits and arbitrations which arose
from its usual business activities.  Some of these lawsuits and arbitrations
claim substantial amounts, including punitive damage claims.  While results of
litigation and arbitration cannot be predicted with certainty, management,
based on opinions of outside counsel, has provided for actions most likely of
adverse disposition and believes that the effects of resolution of such
litigation and arbitration beyond the amounts provided will not have a
material adverse effect on the Company's consolidated financial position.
However, depending upon the period of resolution, such effects could be
material to the financial results of an individual operating period.  It is
reasonably possible that certain of these lawsuits and arbitrations could be
resolved in the next year, and management does not believe such resolutions
will result in losses materially in excess of the amounts previously provided.

During 1995, the Securities and Exchange Commission (the "SEC") completed a
formal investigation into possible violations of the federal securities laws
in connection with certain municipal bond issues managed by the Company's
former Oklahoma City-based public finance department where the Company was the
managing or co-managing underwriter.  This investigation resulted in the
Company consenting to a final judgement of permanent injunction whereby, among
other things, the Company paid approximately $1,100 in disgorgement and
prejudgement interest, and $250 in fines.

Additionally, the Company is named in lawsuits filed by The Oklahoma Turnpike
Authority ("OTA") and The State of Oklahoma.  The OTA suit seeks $6.5 million
in compensatory damages and an unspecified amount of punitive damages.  The
State of Oklahoma seeks $7.6 million in compensatory damages and that these
damages be trebled.  The OTA suit alleges that an undisclosed fee paid to the
Company by a third party for the placement of a forward purchase contract in
an advance refunding escrow for the proceeds of the 1992 OTA $660 million
refinancing should have been paid to the OTA.  The State of Oklahoma suit
alleges that the Company and two former executives of the Company committed
violations of the Racketeer Influenced and Corrupt Organizations Act.  This
suit alleges essentially the same facts as are alleged in the OTA suit and
were alleged by the SEC in its action against the Company which was settled in
August 1995 by the Company without admitting or denying the allegations.
Management does not believe the ultimate resolution of these matters will have
a materially adverse effect on the Company's financial statements.

Note I -- Financial Instruments With Off-Balance Sheet Credit Risk

In the normal course of business, the Company executes, settles, and finances
customer and proprietary securities transactions.  These activities expose the
Company to off-balance sheet risk in the event that customers or other parties
fail to satisfy their obligations.

In accordance with industry practice, securities transactions are recorded on
settlement date, generally three business days after trade date.  Should a
customer or broker fail to deliver cash or securities as agreed, the Company
may be required to purchase or sell securities at unfavorable market prices.

<PAGE>
The Company borrows and lends securities to finance transactions and
facilitate the settlement process, utilizing both firm proprietary positions
and customer margin securities held as collateral.  The Company monitors the
adequacy of collateral levels on a daily basis.  The Company periodically
borrows from banks on a collateralized basis utilizing firm and customer
margin securities in compliance with SEC rules.  Should the counterparty fail
to return customer securities pledged, the Company is subject to the risk of
acquiring the securities at prevailing market prices in order to satisfy its
customer obligations.  The Company sells securities it does not currently own,
and is obligated to subsequently purchase such securities at prevailing market
prices.  The Company is exposed to risk of loss if securities prices increase
prior to closing the transactions.  The Company controls its exposure to
credit risk by continually monitoring its counterparties' position, and where
deemed necessary, the Company may require a deposit of additional collateral
and/or a reduction or diversification of positions.

Concentrations of Credit Risk

The Company maintains margin and cash security accounts for its customers
located throughout the United States.  The majority of the Company's customer
receivables are serviced by branch locations in Missouri and Illinois.

Note J -- Long-Term Debt

The Parent has outstanding $10,000 aggregate principal amount of its 11.25
percent Senior Convertible Notes due September 1, 1997, through September 1,
2000, in equal installments.  The notes are convertible into shares of the
Company's $.15 par value common stock at any time prior to maturity, unless
previously redeemed, at a conversion price of $7.05 per share.  Under certain
conditions, the notes are redeemable in whole or in part at the option of the
Parent by payment of the principal and the accrued interest on the notes to be
redeemed plus a premium of 4.1 percent.  The premium decreases approximately
one percentage point each September 1 from 1997 through 1999.  The Company is
required to maintain consolidated tangible net worth (as defined by the note
agreement) at an amount not less than $22,000 as long as any amount remains
unpaid.

At December 31, 1995, the Parent had outstanding $760 in promissory notes
issued for the purchase of Todd Investment Advisors, Inc.  The principal of
the notes was paid on January 2, 1996, with interest at 3.83%.  Interest
charged to operations for these notes was $29 and $58 for years 1995 and 1994,
respectively.

Note K -- Preferred Stock Purchase Rights

On June 30, 1987, the Company's Board of Directors declared a distribution of
one preferred stock purchase right for each share of the Company's common
stock.  On July 23, 1996, the Company's Board of Directors approved the
redemption of these shareholder rights and the adoption of a new Shareholder
Rights Plan.  Shareholders of record on August 12, 1996, received a payment of
$.05 per share, representing the redemption price for the existing rights.
This payment was in lieu of the regular quarterly dividend of $.03 per share.

<PAGE>
In addition, on July 23, 1996, the Company's Board of Directors authorized and
declared a dividend distribution of one preferred stock purchase right for
each outstanding share of the Company's common stock, par value $0.15 per
share.  The dividend was distributed to stockholders of record on August 12,
1996.  Each right will entitle the registered holder to purchase one one-
hundredth of a share of a Series A Junior Participating Preferred Stock, par
value $1.00 per share, at an exercise price of $35 per right.  The rights
become exercisable on the tenth day after public announcement that a person or
group has acquired 15 percent or more of the Company's common stock or upon
commencement of announcement of intent to make a tender offer for 15 percent
or more of the outstanding shares of common stock without prior written
consent of the Company.  If the Company is acquired by any person after the
rights become exercisable, each right will entitle its holder to purchase
shares of common stock at one-half the then current market price, and in the
event of a subsequent merger or other acquisition of the Company, to buy
shares of common stock of the acquiring entity at one-half of the market price
of those shares.  The rights may be redeemed by the Company prior to becoming
exercisable by action of the Board of Directors at a redemption price of $.01
per right.  These rights will expire, if not previously exercised, on August
12, 2006.

Note L -- Income Taxes

The Company's provision (benefit) for income taxes consists of:

- ------------------------------------------------------------------------------
                 Year Ended             Year Ended             Year Ended
               December 31, 1996      December 31, 1995      December 31, 1994
- ------------------------------------------------------------------------------
Current:
    Federal        $1,597                  $(59)                 $(1,601)
    State             381                   (14)                    (382)
- ------------------------------------------------------------------------------
                   $1,978                  $(73)                 $(1,983)

Deferred:     
    Federal        $  187                  $594                  $(1,401)
    State              44                   142                     (334)
- ------------------------------------------------------------------------------
                   $  231                  $736                  $(1,735)
- ------------------------------------------------------------------------------
                   $2,209                  $663                  $(3,718)
==============================================================================

<PAGE>
The provision (benefit) for income taxes differs from the amount computed by
applying the statutory federal income tax rate to (loss) income before income
taxes for the following reasons:
<TABLE>
<CAPTION>
                                            Year Ended              Year Ended            Year Ended
                                         December 31, 1996       December 31, 1995     December 31, 1994
- --------------------------------------------------------------------------------------------------------
<S>                                            <C>                     <C>                <C>
Federal tax computed at statutory rates        $1,904                  $444               $(3,135)
State income taxes, net of federal
  income tax benefit                              281                    84                  (450)
Tax-exempt interest, net of 
  interest expense                                (59)                  (62)                 (143)
Goodwill amortization                              80                    80                    80
Meals and entertainment                           103                    96                   107
SEC fine                                          - -                    85                   - -
Increase in cash surrender value of
  life insurance                                  (36)                  (27)                    9
Other, net                                        (64)                  (37)                 (186)
                                               ------                  ----               -------
Provision (benefit) for income taxes           $2,209                  $663               $(3,718)
                                               ======                  ====               =======
</TABLE>

The net deferred tax asset consists of the following temporary differences:

- -------------------------------------------------------------------------------
                                          December 31, 1996   December 31, 1995
- -------------------------------------------------------------------------------
Deferred Tax Asset                      
Receivables from customers, principally 
  due to allowance for doubtful accounts       $  227               $ 314
Office equipment and leasehold improvements,        
  principally book over tax depreciation          856                 777
Deferred compensation                             810                 693
Deferred revenue                                  195                 171
Investments, principally due to valuation 
  allowance                                        25                 155
Provision for litigation and settlements          401                 644
Receivables from officers and employees, 
  principally due to allowance for doubtful 
  accounts                                      1,111               1,169
Accrued expenses                                  382                 485
Other                                              15                   8
- -------------------------------------------------------------------------------
          Deferred Tax Asset                    4,022               4,416
- -------------------------------------------------------------------------------
Deferred Tax Liability    
Intangible assets, principally tax over 
  book amortization                              (211)               (220)
Investment fee revenue installment 
  receivable                                     (140)               (294)
- -------------------------------------------------------------------------------
          Total Gross Deferred Tax Liability     (351)               (514)
- -------------------------------------------------------------------------------
  Net Deferred Tax Asset                       $3,671              $3,902
===============================================================================

<PAGE>
The Company believes that a valuation allowance with respect to the
realization of the total gross deferred tax asset is not necessary.  Based on
the Company's historical earnings and taxes previously paid, future
expectations of taxable income, and the future reversals of gross deferred tax
liability, management believes it is more likely than not that the Company
will realize the gross deferred tax asset.

Note M -- Related Party Transactions

Four directors of the Parent are associated with firms which provide legal and
consulting services to the Company.  The Company charged approximately $801,
$1,263, and $1,287 (primarily for legal fees) to operations for these services
for 1996, 1995, and 1994, respectively.  Additionally, several employees of
Stifel, Nicolaus, through their individual ownership or interest in a
corporation or partnership, provide leasing services primarily for branch
office space.  The Company charged to operations approximately $17, $20, and
$82 for 1996, 1995, and 1994, respectively, for these services.

A director of the Parent has a general partnership interest in an enterprise
in which the Company also holds general and limited partnership interests
carried at approximately $663 at December 31, 1996, and $623 at December 31,
1995.

The Company has receivables aggregating $1,976 at December 31, 1996, from two
former employees who were also directors and officers of the Company.  These
receivables arose from employment contracts which called for the amounts
loaned or advanced to be earned or forgiven if performance criteria defined in
the contracts were met.  The employees terminated employment with the Company
in 1994.  The Company filed claims to recover the balance of the receivables.
In October 1996, an NASD Regulation, Inc. Office of Dispute Resolution
arbitration awarded the Company $1,260 in compensatory damages plus interest
from one of the two former employees.  Additionally, the Company reached a
settlement agreement with the other former employee subsequent to December 31,
1996.  The Company is vigorously pursuing collection.

<PAGE>
Note N -- Plan of Restructuring

During the fourth quarter of 1994, the Board of Directors of the Parent
approved a restructuring and downsizing plan for the Company to be implemented
beginning in December 1994, which involved the closing or downsizing of 31
office locations and termination of approximately 70 officers and employees.
The plan was completed during 1995.  Following is a summary of activity in the
accounts related to the restructuring accrual:

<TABLE>
<CAPTION>
                                                      Severance Pay,
                                               Extended Benefits,
                                  Net Lease       and Receivables
                                Commitments       Written Off for                     Abandonment
                                 for Closed            Terminated    Contractual     of Leasehold
                                    Offices             Employees    Commitments     Improvements       Total
- -------------------------------------------------------------------------------------------------------------
<S>                                  <C>                     <C>            <C>              <C>       <C>                         
January 1, 1995 Balance              $1,400                  $695           $191             $206      $2,492
                                     ------                  ----           ----             ----      ------
Payments/charges                        441                   627             61              197       1,326
Adjustments through operations           64                     1            130              - -         195
                                     ------                  ----           ----             ----      ------
December 31, 1995 Balance               895                    67            - -                9         971
                                     ------                  ----           ----             ----      ------
Payments/charges                        238                    67            - -              - -         305
Adjustments through operations          - -                   - -            - -                9           9
                                     ------                  ----           ----             ----      ------
December 31, 1996 Balance            $  657                   - -            - -              - -      $  657
                                     ======                  ====           ====             ====      ======
</TABLE>

The balances at December 31, 1996, and December 31, 1995, are included in the
statement of financial condition under the caption "Accounts payable and
accrued expenses."

During 1995, the Parent Company's Board of Directors reversed its decision
regarding the payment of certain philanthropic commitments which had been
accrued in 1994 as part of the restructuring charge and included in
"Contractual commitments" above.  As a result of this decision, $130 related
to accrued contractual commitments was reversed and credited to operations in
1995.

Note O -- Sale of Oklahoma-Based Assets

On May 25, 1995, the Company sold the majority of the assets of its Oklahoma-
based operations to Capital West Financial Corporation ("Capital West").
Capital West is primarily owned by former employees of the Company.  Included
in the sale were the majority of the assets related to the Company's retail
offices in Oklahoma, several retail offices in Texas, and the Oklahoma-based
public finance, institutional trading, and sales departments.  The Company
received cash, secured and senior notes, and warrants to purchase a minority
interest in Capital West.  In addition, Capital West assumed or subleased
certain office and equipment lease obligations of the Company.  The sale
resulted in the reduction of approximately 70 Investment Executives and
approximately 50 support staff located in 26 branch offices.

<PAGE>
The Company received secured and senior notes with a face amount of $1,850
bearing interest at a 10% annual rate with the final payments due May 24,
2000, in connection with the sale of its Oklahoma-based assets.  The notes
were recorded at a discounted cash flows rate of 17%.  The Company has
deferred recognition of the gain on the sale in the amount of $570 and has
deferred recognition of any interest income related to the notes until such
time that Capital West has demonstrated the ability to generate earnings and
cash flow to fund interest and principal payments when scheduled.  The notes
receivable net of the discount of $336 and deferred gain of $570 are included
in the statement of financial condition under the caption "Other assets" at
December 31, 1995.

Pro forma financial information assuming the transaction had taken place at
the beginning of the year is presented below:

- ------------------------------------------------------------------------
                                                              Year Ended
Unaudited Pro Forma Combined Results of Operations     December 31, 1995
- ------------------------------------------------------------------------
Revenue                                                          $85,846
Net income                                                       $   770
Net income per primary share                                     $   .16
- ------------------------------------------------------------------------

The above pro forma results do not purport to be indicative of results which
actually would have occurred had the sale been made on January 1, 1995.

Note P -- Subsequent Event

On January 2, 1997, Capital West was reorganized and a new company, Affinity
Holdings Corporation ("Affinity"), was formed.  Affinity assumed the
outstanding debt of Capital West.  As part of the reorganization, Affinity
exchanged the remaining balance of the $1,850 secured and senior notes issued
by Capital West for a secured note due December 31, 2001, with a face amount
of $305 bearing interest at a 10% annual rate; two hundred thousand shares of
10% cumulative non-voting preferred stock, par value $1.00; warrants to
purchase a minority interest in Affinity; and substantially all of the fixed
assets of Affinity with a fair value of approximately $300, which will be
leased back to Affinity.  Principal and interest payments on the note and
dividend payments will be made monthly based upon the level of activity of
Affinity's broker-dealer subsidiary.  The transaction had no material impact
on the results of operations for the Company for the year ended December 31,
1996.

On January 21, 1997, the Company's Board of Directors approved a 5 percent
stock dividend to be distributed and $.03 per share cash dividend to be paid
on February 18, 1997, to shareholders of record on February 4, 1997.  All
shares issued and earnings per share amounts included in the consolidated
financial statements and notes thereto have been retroactively adjusted to
give effect to the 5 percent stock dividend.

Note Q -- Recent Accounting Pronouncements

The Financial Accounting Standards Board has issued SFAS 125, "Accounting for
Transfers and Servicing of Financial Assets and Extinguishments of
Liabilities."  Management believes the adoption of this standard will not have
a material impact on the Company's consolidated financial statements.

                                    ******
<PAGE>
Quarterly Results
(in thousands, except share and per share amounts)

<TABLE>
- ------------------------------------------------------------------------------------------
Quarterly Operating Results (Unaudited)
- ------------------------------------------------------------------------------------------                                         
<CAPTION>
                                         Earnings                Primary     Fully Diluted
                                          (Loss)         Net     Earnings      Earnings
                                          Before       Income     (Loss)        (Loss)
                             Revenue   Income Taxes    (Loss)    Per Share     Per Share
- ------------------------------------------------------------------------------------------
<S>                          <C>          <C>          <C>        <C>           <C>
Year 1996 By Quarter

First                        $23,438      $  258       $  150     $ .03         $ .03
Second                        30,707       2,241        1,361       .28           .25
Third                         24,203         775          458       .10           .09
Fourth                        31,465       2,328        1,424       .30           .25
                             
Year 1995 By Quarter                                                                       

First                        $21,895      $ (318)      $ (183)    $(.04)        $(.04)
Second                        25,748         593          348       .07           .07
Third                         23,055         482          162       .03           .03
Fourth                        24,662         550          317       .07           .07

</TABLE>
All earnings (loss) per share amounts have been adjusted to reflect the
5 percent stock dividend declared January 21, 1997.





                               EXHIBIT 21
                                
                STIFEL FINANCIAL CORP. AND SUBSIDIARIES
                                
               SUBSIDIARIES OF STIFEL FINANCIAL CORP. (1)



                                      STATE OF          NAMES UNDER WHICH
NAME                               INCORPORATION     SUBSIDIARY DOES BUSINESS
- ----                               -------------     ------------------------
Stifel, Nicolaus &                    Missouri      Stifel, Nicolaus & Company,
Company, Incorporated                               Incorporated

Alliance Realty Corp.                 Missouri      Alliance Realty Corp.

Century Securities                    Missouri      Century Securities 
Associates, Inc.                                    Associates, Inc.

Stifel, Nicolaus Insurance            Arkansas      Stifel, Nicolaus Insurance
Agency, Inc. (2)                                    Agency, Inc.

S-N Capital Corp. (2)                 Missouri      S-N Capital Corp.

Stifel Insurance Agency -             Ohio          Stifel Insurance Agency - 
Ohio, Inc. (4)                                      Ohio, Inc. 

Stifel Venture Corp.                  Missouri      Stifel Venture Corp.

Pin Oak Capital, Ltd. (3)             Missouri      Pin Oak Capital, Ltd.

Stifel Asset Management Corp.         Missouri      Stifel Asset Management 
                                                    Corp.

Todd Investment Advisors, Inc. (3)    Kentucky      Todd Investment Advisors, 
                                                    Inc.





- ------------------
(1) Does not include corporations in which registrant owns 50 percent or 
less of the stock.

(2) Wholly owned subsidiary of Stifel, Nicolaus & Company, Incorporated.

(3) Wholly owned subsidiary of Stifel Asset Management Corp.

(4) Majority owned subsidiary of Stifel, Nicolaus & Company, Incorporated.





                            




                         EXHIBIT 23 (a)
                                
                     STIFEL FINANCIAL CORP.
                 CONSENT OF INDEPENDENT AUDITORS









We  consent to the incorporation by reference in the registration
statements of Stifel Financial Corp. and Subsidiaries on Form S-8
(file numbers 2-94326, 33-10030, 33-16150, 33-20568 and 33-53097)
and  on  Form  S-3  (file number 33-53699), of our  report  dated
February 25, 1997, incorporated by reference in the Annual Report
on  Form  10-K  of  Stifel Financial Corp.  for  the  year  ended
December 31, 1996.


/s/ Deloitte & Touche LLP


February 25, 1997



                             





                         EXHIBIT 23 (b)
                                
                     STIFEL FINANCIAL CORP.
               CONSENT OF INDEPENDENT ACCOUNTANTS







We  consent to the incorporation by reference in the registration
statement of Stifel Financial Corp. and Subsidiaries on Form  S-8
(file numbers 2-94326, 33-10030, 33-16150, 33-20568 and 33-53097)
and  on  Form  S-3  (file number 33-53699), of our  report  dated
February  25,  1996  on our audits of the consolidated  financial
statements and financial statement schedules of Stifel  Financial
Corp.  and Subsidiaries as of December 31, 1995 and for the years
ended December 31, 1995  and December  31, 1994, which  report is
incorporated by reference in this Annual Report on Form 10-K.


                                     /s/ Coopers & Lybrand L.L.P.

St. Louis, Missouri
March 17, 1997
                                


<TABLE> <S> <C>

<ARTICLE>      BD
<LEGEND>
This  schedule  contains summary financial information  extracted
from  the  consolidated  statement of financial  condition  dated
December  31, 1996 and the statement of operations for  the  year
ended  December  31,  1996 and is qualified in  its  entirety  by
reference to such financial statements.
</LEGEND>
<MULTIPLIER>   1,000
       
<S>                             <C> 
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           8,443
<RECEIVABLES>                                  243,141
<SECURITIES-RESALE>                                  0
<SECURITIES-BORROWED>                           10,284
<INSTRUMENTS-OWNED>                             18,913
<PP&E>                                           2,233
<TOTAL-ASSETS>                                 301,049
<SHORT-TERM>                                   132,400
<PAYABLES>                                      70,942
<REPOS-SOLD>                                         0
<SECURITIES-LOANED>                             46,727
<INSTRUMENTS-SOLD>                               3,229
<LONG-TERM>                                     10,000
<COMMON>                                           715
                                0
                                          0
<OTHER-SE>                                      37,036
<TOTAL-LIABILITY-AND-EQUITY>                   301,049
<TRADING-REVENUE>                               17,919
<INTEREST-DIVIDENDS>                            13,774
<COMMISSIONS>                                   45,767
<INVESTMENT-BANKING-REVENUES>                   15,964
<FEE-REVENUE>                                    2,650
<INTEREST-EXPENSE>                               8,197
<COMPENSATION>                                  66,765
<INCOME-PRETAX>                                  5,602
<INCOME-PRE-EXTRAORDINARY>                       5,602
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,393
<EPS-PRIMARY>                                     0.71
<EPS-DILUTED>                                     0.64
        

</TABLE>


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