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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
STIFEL FINANCIAL CORP.
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(Name of Issuer)
COMMON STOCK, PAR VALUE $.15 PER SHARE
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(Title of Class of Securities)
860630102
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(CUSIP Number)
Donald J. Wuebbling, Esq.
Vice President and General Counsel
The Western and Southern Life Insurance Company
400 Broadway
Cincinnati, Ohio 45202
(513) 629-1469
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(Name, Address and Telephone Number of Person Authorized
to Receive Notices and Communications)
December 30, 1997
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(Date of Event which Requires Filing of this Statement)
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CUSIP NO.860630102
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1. NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
The Western and Southern Life Insurance Company, 31-0487145
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2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
(b) [ ]
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3. SEC USE ONLY
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4. CITIZENSHIP OR PLACE OF ORGANIZATION
Cincinnati, Ohio
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5. SOLE VOTING POWER 925,000
NUMBER
OF
SHARES 6. SHARED VOTING POWER
BENEFICIALLY
OWNED BY
EACH 7. SOLE DISPOSITIVE POWER 925,000
REPORTING
PERSON
WITH
8. SHARED DISPOSITIVE POWER
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
925,000
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10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9. EXCLUDES
CERTAIN SHARES [ ]
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11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9.
14.92%
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12. TYPE OF REPORTING PERSON*
IC
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*SEE INSTRUCTIONS
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ITEM 1(a). NAME OF ISSUER.
This statement on Schedule 13G relates to the shares of common stock of
Stifel Financial Corp.
ITEM 1(b). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES.
500 North Broadway
St. Louis, Missouri 63102
ITEM 2(a). NAME OF PERSON FILING.
This statement is filed by The Western and Southern Life Insurance
Company
ITEM 2(b). ADDRESS OF PRINCIPAL BUSINESS OFFICE
400 Broadway
Cincinnati, Ohio 45202
ITEM 2(c). CITIZENSHIP.
Not applicable
ITEM 2(d). TITLE OF CLASS OF SECURITIES.
Common Stock, Par Value $.15 per Share
ITEM 2(e). CUSIP NUMBER.
N/A
ITEM 3. TYPE OF PERSON FILING IS A
(a) [ ] Broker or Dealer registered under Section 15 of the Act
(b) [ ] Bank as defined in section 3(a)(6) of the Act
(c) [X] Insurance company as defined in section 3(a)(19) of the Act
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(d) [ ] Investment company registered under section 8 of the
Investment Company Act
(e) [ ] Investment Adviser registered under section 203 of the
Investment Advisers Act of 1940
(f) [ ] Employee Benefit Plan, Pension Fund which is subject to the
provisions of the Employee Retirement Income Security Act of
1974 or Endowment Fund
(g) [ ] Parent Holding Company
(h) [ ] Group
ITEM 4. OWNERSHIP.
(a) Amount Beneficially Owned:
925,000 shares of common stock, par value $.15 per share
(b) Percent of Class
The Western and Southern Life Insurance Company ("Western
Southern") believes that there are 6,198,138 outstanding shares
of common stock and therefore Western Southern's ownership of
925,000 shares of Stifel Financial Corp.'s common stock is 14.92
percent of this class.
(c) Number of Shares as to which such person has:
<TABLE>
<S> <C>
(i) sole power to vote or to direct the vote: 925,000
(ii) shared power to vote or to direct the vote: N/A
(iii) sole power to dispose or to direct the disposition of: 925,000
(iv) shared power to dispose or to direct the disposition of: N/A
</TABLE>
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
Not applicable.
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON:
Not applicable.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.
Not applicable.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
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Not applicable.
ITEM 9. NOTICE OF DISSOLUTION OF GROUP.
Not applicable.
ITEM 10. CERTIFICATION.
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the ordinary
course of business and were not acquired for the purpose of and do not
have the effect of changing or influencing the control of the issuer of
such securities and were not acquired in connection with or as a
participant in any transaction having such purposes or effect.
After reasonable inquiry and to the best of my knowledge and belief, I
hereby certify that the information set forth in this statement is true,
complete and correct.
Date: January 8, 1997.
By: /s/ William F. Ledwin
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William F. Ledwin, Senior Vice President
And Chief Investment Officer
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