STIFEL FINANCIAL CORP
10-K405, 1998-03-27
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549
                                
                            FORM 10-K
(Mark One)
[X] Annual report pursuant to Section 13 or 15(d) of the Securities Exchange
    Act of 1934
   
    For the fiscal year ended  December 31, 1997
                               -----------------
[ ] Transition  report  pursuant to Section 13 or 15(d) of the Securities 
    Exchange Act of 1934

For the transition period from                   to
                               -----------------    ----------------
Commission file number 1-9305
                       ------
                          STIFEL FINANCIAL CORP.
- ----------------------------------------------------------------------------
         (Exact name of registrant as specified in its charter)
         DELAWARE                                        43-1273600
- -------------------------------           ----------------------------------
(State or other jurisdiction of           (I.R.S. Employer Identification No.)
incorporation or organization)

     500 N. Broadway
   St. Louis, Missouri                                  63102-2188
- ----------------------------------------                ----------
(Address of principal executive offices)                (Zip Code)

Registrant's telephone number, including area code    314-342-2000
                                                      ------------
Securities registered pursuant to Section 12(b) of the Act:
                                                      Name of Each Exchange
       Title of Each Class                             On Which Registered
- --------------------------------------               -----------------------
Common Stock, Par Value $.15 per share               New York Stock Exchange
                                                     Chicago Stock Exchange
 
Preferred Stock Purchase Rights                      New York Stock Exchange
                                                     Chicago Stock Exchange
Securities registered pursuant to Section 12(g) of the Act:  None

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  report)  and  (2) has been  subject  to  such  filing
requirements for the past 90 days.          Yes [X] No [ ]

Indicate  by  check  mark  if  disclosure  of  delinquent  filers
pursuant  to Item 405 of Regulation S-K is not contained  herein,
and  will not be contained, to the best of registrant's knowledge
in  definitive  proxy or information statements  incorporated  by
reference in Part III of this Form 10-K, or any amendment to this
Form 10-K. [X]
<PAGE> 2
Aggregate market value of voting stock held by non-affiliates  of
the registrant at March 10, 1998 was $84,016,545.

Shares  of Common Stock outstanding at March 10, 1998:  6,677,432
shares, par value $.15 per share.
                                
               DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Annual Report to Stockholders for the year  ended
December  31,  1997  are incorporated by  reference  to  Part  II
hereof.  Portions of the Company's Proxy Statement filed with the
SEC   in   connection  with  the  Company's  Annual  Meeting   of
Stockholders  to  be  held  April 28, 1998  are  incorporated  by
reference to Part III hereof.  Exhibit Index located on page 29.
<PAGE> 3
                             PART I

ITEM 1. BUSINESS
- ----------------
Stifel Financial Corp. ("Financial"), a Delaware corporation  and
holding company, was organized in fiscal year 1983 pursuant to  a
plan  of  reorganization  whereby  Stifel,  Nicolaus  &  Company,
Incorporated   ("Stifel,   Nicolaus")   became   a   wholly-owned
subsidiary of Financial.  Stifel, Nicolaus is the successor to  a
partnership  founded in 1890.  The term "Company" as used  herein
means Financial and its subsidiaries.

The  Company offers securities-related financial services through
its   wholly-owned  operating  subsidiaries,  Stifel,   Nicolaus,
Century  Securities  Associates, Inc., Todd Investment  Advisors,
Inc.,  and  Pin  Oak  Capital, Ltd.  These  subsidiaries  provide
brokerage, trading, investment banking, investment advisory,  and
related financial services primarily to customers throughout  the
United States from 42 locations.  The Company's customers include
individuals,   corporations,  municipalities  and   institutions.
Although the Company has customers throughout the United  States,
its major geographic area of concentration is in the Midwest.  On
May 25, 1995, the Company sold the majority of the assets related
to  its  operations in Oklahoma, which consisted of 26 securities
sales  offices  and  the  municipal  underwriting,  trading,  and
institutional  sales  operations located in Oklahoma,  and  three
securities  sales  offices in Texas.  These operations  comprised
14%  of  the  Company's total revenue for  1994.   (See  proforma
financial  information  in Note O of the  Consolidated  Financial
Statements incorporated by reference herein.)

Principal Sources of Revenue

The  amounts of each of the principal sources of revenue  of  the
Company  for the calendar years 1997, 1996 and 1995 is  contained
in Item 6. Selected Financial Data, filed herein.

Commissions

During recent years, most of the Company's securities commissions
resulted  from  transactions with individual  investor  accounts.
Commissions  are  charged on both stock  exchange  and  over-the-
counter  transactions in accordance with the Company's commission
schedule.   In  certain cases, discounts from that  schedule  are
granted.

The  percentage  of  total commission revenue from  institutional
customers was 6% and 5% in 1997 and 1996, respectively.  Prior to
1996  revenue  generated  from institutional  customers  was  not
accounted  for separately.  Institutional accounts  are  serviced
mainly  by  the  Company's  offices  in  St.  Louis.   Investment
executives also receive orders from institutional customers  from
time  to time which are not included in the percentages mentioned
above.
<PAGE> 4
Principal Transactions

The  Company trades as principal in the over-the-counter  market.
It  acts  as both principal and agent to facilitate the execution
of  customers'  orders.  The Company makes a  market  in  various
securities  of interest to its customers through buying,  selling
and  maintaining an inventory of these securities.   The  Company
does  not engage in a significant amount of trading for  its  own
account.  The Company also buys corporate and municipal bonds for
its  own account in the secondary market, maintains an inventory,
and  resells  from  that  inventory  to  other  dealers  and   to
institutional and individual customers.

Investment Banking

The  Company  manages  the underwriting  of  both  corporate  and
municipal  securities  and  participates  as  an  underwriter  in
syndicates  of issues managed by other firms.  The corporate  and
public   finance  departments  are  responsible  for  originating
underwritings, mergers and acquisitions, placements,  valuations,
financial  advisory  work and other investment  banking  matters.
The Company acts as an underwriter and dealer in bonds issued  by
states,  cities and other political subdivisions and may  act  as
manager or participant in offerings managed by other firms.   The
majority  of  the  Company's  municipal  bond  underwritings  and
corporate underwritings are originated through its office in  St.
Louis.

In  calendar  years  1995-1997, the  majority  of  the  Company's
investment banking revenues have been generated by the  corporate
finance  department.   The  department  continues  to  focus   on
providing  research,  financial  advisory  services,  merger  and
acquisition  advisory services and serving as a  manager  or  co-
manager  for underwriting issuances of corporate debt  or  equity
securities primarily for financial institutions located primarily
in  the Midwest and Real Estate Investment Trusts (REITs) located
throughout the country.

The  management of and participation in public offerings involves
significant  risks.  An underwriter may incur  losses  if  it  is
unable  to  resell, at a profit, the securities it has purchased.
Under  the  Securities Act of 1933 and other statutes  and  court
decisions, an underwriter may be subject to substantial liability
for  misstatements or omissions of fact that  are  judged  to  be
material  in  prospectuses  and other communications  related  to
underwritings.  Underwriting commitments may reduce the Company's
regulatory  net  capital  position (as  defined  by  Rule  15c3-1
administered  by  the Securities and Exchange Commission  --  see
"Regulation");  and,  consequently,  the  aggregate   amount   of
underwriting  commitments at any one time may be limited  by  the
amount of available net capital of the Company.

Other Business

The   Company   has   dealer-sales   agreements   with   numerous
distributors  of  investment company  shares.   These  agreements
generally provide for dealer discounts ranging up to 4.25 percent
of   the   purchase  price,  depending  upon  the  size  of   the
transaction.
<PAGE> 5
The  Company acts as an agent for its customers' transactions  in
put  and  call  options  traded  on  the  Chicago  Board  Options
Exchange, Inc., American Stock Exchange, Inc., Philadelphia Stock
Exchange,  Inc., and, to a much lesser extent, in  the  over-the-
counter market.

The  Company  has  a wholly-owned subsidiary, Century  Securities
Associates,  Inc.  ("CSA"),  an introducing  broker-dealer  which
clears  its transactions through Stifel, Nicolaus.  CSA contracts
with  independent licensed brokers to sell securities  and  other
investment  products to individual investor  accounts.    CSA  is
licensed in 50 states.

In  1993,  the  Company formed a wholly-owned subsidiary,  Stifel
Asset  Management Corp. ("SAM"), to act as a holding company  for
two investment advisory firms, Pin Oak Capital, Ltd. ("Pin Oak"),
and  Todd  Investment Advisors, Inc. ("Todd").   Pin  Oak,  which
operated formerly as the investment advisory division of  Stifel,
Nicolaus,  was  formed as an investment advisory firm  and  began
operations during the five-month transition period ended December
31, 1993.  SAM purchased all of the outstanding stock of Todd, an
investment  advisory  firm  located in Louisville,  Kentucky,  in
December  1993.  Both Pin Oak and Todd provide investment  advice
and  services  to  individual, fiduciary and  corporate  clients.
Combined  assets under management for the two firms  at  December
31,   1997  was  approximately  $2,860,111,000.   Pin  Oak  holds
registrations  as an investment advisor in six states.   Todd  is
registered as an investment advisor in sixteen states.

In late 1994, Stifel, Nicolaus established a program for managing
customers' investment portfolios.  Fees are charged based upon  a
percentage  of  total assets of the portfolio.  At  December  31,
1997,   Stifel,   Nicolaus  had  assets   under   management   of
approximately $497,000,000 related to this program.  The  Company
intends to commit resources to grow this business.

Coincidental with the sale of the Oklahoma based operations,  the
Company entered into a clearing agreement to clear the trades  of
the  purchasing  firm's broker-dealer subsidiary  and  carry  its
customer  accounts  on  a  fully-disclosed  basis.   The  Company
charges for these services based upon the clearing agreement.

Various  subsidiaries of the Company act as General  Partners  in
certain limited partnerships for which Stifel, Nicolaus has  sold
limited  partnership interests to the public.   The  subsidiaries
may   receive   distributions  upon  the  dissolution   of   such
partnerships,  but  the amount and timing  of  receipts  of  such
distributions, if any, cannot be determined at this time and  are
subject to the usual risks and liabilities associated with acting
as a general partner.
<PAGE> 6
Customer Financing

Securities are purchased for customers on either a cash or margin
basis.   The  customer deposits less than the full  cost  of  the
security  when securities are purchased on a margin  basis.   The
Company makes a loan for the balance of the purchase price.  Such
loans  are  collateralized  by  the  securities  purchased.   The
amounts  of  the loans are subject to the margin requirements  of
Regulation  T  of  the Board of Governors of the Federal  Reserve
System,   New   York   Stock  Exchange,  Inc.   ("NYSE")   margin
requirements, and the Company's internal policies, which  usually
are more restrictive than Regulation T or NYSE requirements.   In
permitting  customers  to  purchase  securities  on  margin,  the
Company  is  subject to the risk of a market decline which  could
reduce  the  value  of its collateral below  the  amount  of  the
customers' indebtedness.

Research

The   Company's  research  department  provides  individual   and
institutional  customers information and recommendations  on  the
securities  of specific companies.  These services  are  rendered
without  charge.   The Company also purchases  research  services
from other firms.

Competition

The  Company competes with other securities firms, some of  which
offer their customers a broader range of brokerage services, have
substantially  greater resources, and may have greater  operating
efficiencies.   In addition, an increasing number of  specialized
firms,  as  well as banks, savings and loans, and other financial
institutions, now offer discount brokerage services to individual
customers.   These firms generally charge lower commission  rates
to  their  customers without offering services such as  portfolio
valuation,  investment recommendations and research.  Competition
from  such  discount  brokerage  services  may  adversely  affect
revenues  of the Company and other full service brokerage  firms.
Banks  also  compete  with brokerage firms  by  offering  certain
investment banking and corporate finance services.

Management  relies on the expertise acquired in its  market  area
over  its 107-year history, its personnel, and its equity capital
to operate in the competitive environment.
<PAGE> 7
Regulation

The  securities  industry  in the United  States  is  subject  to
extensive   regulation  under  federal  and  state   laws.    The
Securities and Exchange Commission ("SEC") is the federal  agency
charged  with the administration of the federal securities  laws.
Much  of  the  regulation of broker-dealers,  however,  has  been
delegated  to  self-regulatory  organizations,  principally   the
National  Association of Securities Dealers, Inc., the  Municipal
Securities   Rulemaking  Board,  and  the   national   securities
exchanges, such as the NYSE.  These self-regulatory organizations
adopt  rules  (which are subject to approval by  the  SEC)  which
govern  the industry and conduct periodic examinations of  member
broker-dealers.  Securities firms are also subject to  regulation
by  state securities commissions in the states in which they  are
registered.

The  regulations  to which broker-dealers are subject  cover  all
aspects  of  the securities business, including sales  practices,
trade  practices  among  broker-dealers,  capital  structure   of
securities  firms, record keeping, and the conduct of  directors,
officers and employees.  Additional legislation, changes in rules
promulgated by the SEC and by self-regulatory organizations,  and
changes in the interpretation or enforcement of existing laws and
rules   often  directly  affect  the  method  of  operation   and
profitability of broker-dealers.  The SEC and the self-regulatory
organizations  may conduct administrative proceedings  which  can
result  in censures, fines, suspension or expulsion of a  broker-
dealer,  its  officers  or employees.  The principal  purpose  of
regulation and discipline of broker-dealers is the protection  of
customers  and the securities markets rather than the  protection
of creditors and stockholders of broker-dealers.

As  a  broker-dealer and member of the NYSE, Stifel, Nicolaus  is
subject to the Uniform Net Capital Rule (Rule 15c3-1) promulgated
by  the  SEC  which provides that a broker-dealer doing  business
with  the public shall not permit its aggregate indebtedness  (as
defined)  to  exceed 15 times its net capital  (as  defined)  or,
alternatively,  that its net capital shall not  be  less  than  2
percent  of aggregate debit balances (primarily receivables  from
customers  and  broker-dealers) computed in accordance  with  the
SEC's  Customer Protection Rule (Rule 15c3-3).  The  Uniform  Net
Capital  Rule  is  designed  to  measure  the  general  financial
integrity  and liquidity of a broker-dealer and the  minimum  net
capital  deemed necessary to meet the broker-dealer's  continuing
commitments  to  its  customers and other  broker/dealers.   Both
methods  allow  broker-dealers to increase their  commitments  to
customers only to the extent their net capital is deemed adequate
to support an increase.  Management believes that the alternative
method, which is utilized by most full-service securities  firms,
is  more  directly  related to the level  of  customer  business.
Therefore,  Stifel, Nicolaus computes its net capital  under  the
alternative method.
<PAGE> 8
Under  SEC  rules, a broker-dealer may be required to reduce  its
business and restrict withdrawal of subordinated capital  if  its
net  capital  is less than 4 percent of aggregate debit  balances
and  may  be prohibited from expanding its business and declaring
cash  dividends  if  its net capital is less than  5  percent  of
aggregate  debit balances.  A broker-dealer that fails to  comply
with  the Uniform Net Capital Rule may be subject to disciplinary
actions  by  the SEC and self-regulatory agencies,  such  as  the
NYSE,  including censures, fines, suspension, or  expulsion.   In
computing net capital, various adjustments are made to net  worth
to exclude assets which are not readily convertible into cash and
to  state  conservatively  the other  assets  such  as  a  firm's
position in securities.  Compliance with the Uniform Net  Capital
Rule  may  limit  those  operations of a  firm  such  as  Stifel,
Nicolaus  which  require the use of its capital for  purposes  of
maintaining  the  inventory  required  for  a  firm  trading   in
securities,  underwriting  securities,  and  financing   customer
margin  account  balances.  Stifel, Nicolaus had net  capital  of
approximately  $28,227,000  at  December  31,  1997,  which   was
approximately  11.7  percent  of  aggregate  debit  balances  and
approximately $23,396,000 in excess of required net capital.

Employees

There were 756 individuals employed by the Company as of February
28,  1998 and 109 independent licensed brokers contracted through
CSA.

ITEM 2. PROPERTIES
- -------------------
The   headquarters  and administrative offices  of  the  Company,
Stifel,  Nicolaus  and CSA are located in downtown  Saint  Louis,
Missouri.  Todd is located in Louisville, Kentucky.  Pin  Oak  is
located  in  New York, New York.  Stifel Nicolaus  has  a  branch
office  system  located in 13 states, primarily in  the  Midwest.
The  Company  has  a  total of 42 locations in  13  states.   All
offices  of  the  Company are located in  leased  premises.   The
Company's  management  believes that  at  the  present  time  the
facilities are suitable and adequate to meet its needs  and  that
such  facilities  have  sufficient productive  capacity  and  are
appropriately utilized.

The  Company  also  leases  communication  and  other  equipment.
Aggregate annual rental expense for the twelve month period ended
December   31,   1997,  for  office  space  and  equipment,   was
approximately  $2,899,000.  Further information about  the  lease
obligations  of  the  Company  is  provided  in  Note  D  of  the
Consolidated  Financial  Statements  incorporated  by   reference
herein.
<PAGE> 9
ITEM 3. LEGAL PROCEEDINGS
- -------------------------
The  Company  is a defendant in several lawsuits and arbitrations
which  arose from its usual business activities.  Some  of  these
lawsuits  and  arbitrations claim substantial amounts,  including
punitive  claims.   While results of litigation  and  arbitration
cannot be predicted with certainty, management, based on opinions
of  outside  counsel,  has provided for actions  most  likely  of
adverse  disposition and believes that the effects of  resolution
of  such  litigation and arbitration beyond the amounts  provided
will  not  have  a  material  adverse  effect  on  the  Company's
consolidated  financial  condition  and  results  of  operations.
However,  depending upon the period of resolution,  such  effects
could  be  material  to the financial results  of  an  individual
operating  period.   It is reasonably possible  that  certain  of
these  lawsuits and arbitrations could be resolved  in  the  next
year,  and  management  does not believe  such  resolutions  will
result  in  losses materially in excess of the amounts previously
provided.

During  1995, the Securities and Exchange Commission (the  "SEC")
completed a formal investigation into possible violations of  the
federal securities laws in connection with certain municipal bond
issues managed by the Company's former Oklahoma City-based public
finance  department  where the Company was the  managing  or  co-
managing underwriter.  This investigation resulted in the Company
consenting to a final judgement of permanent injunction  whereby,
among  other things, the Company paid approximately $1.1  million
in disgorgement and prejudgement interest, and $250,000 in fines.

On  October 5, 1995 the Company was named in a lawsuit  filed  by
The Oklahoma Turnpike Authority ("OTA") in the District Court  of
Oklahoma  County, State of Oklahoma, along with DeWayne  VonFeldt
and  Robert Cochran, two former employees of the Company;  Sakura
Global Capital and Steven Strauss; Pacific Matrix and Jeff  Feld.
Additionally,  the Company was named in a lawsuit  filed  by  the
State  of  Oklahoma in the United States District Court  for  the
Western  District  of Oklahoma on February 24,  1995  along  with
Robert  Cochran.  The OTA suit seeks $6.5 million in compensatory
damages and an unspecified amount of punitive damages.  The State
of  Oklahoma seeks $7.6 million in compensatory damages and  that
these  damages  be  trebled.   The  OTA  suit  alleges  that   an
undisclosed  fee  paid to the Company by a third  party  for  the
placement  of a forward purchase contract in an advance refunding
escrow  for the proceeds of the 1992 OTA $608 million refinancing
should  have  been paid to the OTA.  The State of  Oklahoma  suit
alleges that the Company and two former executives of the Company
committed  violations  of the Racketeer  Influenced  and  Corrupt
Organizations Act.  This suit alleges essentially the same  facts
as are alleged in the OTA suit and were alleged by the SEC in its
action  against the Company which was settled in August  1995  by
the  Company  without admitting or denying the allegations.   The
State  of  Oklahoma  suit  was dismissed  by  the  United  States
District  Court  for  the Western District  of  Oklahoma  and  is
currently on appeal in the United States Tenth Circuit  Court  of
Appeals.   Although the ultimate outcome of these actions  cannot
be ascertained at this time, and the results of legal proceedings
cannot  be  predicted with certainty, management,  based  on  its
<PAGE> 10
understanding  of the facts and after consultation  with  outside
counsel,  does  not  believe  the ultimate  resolution  of  these
matters  will  have a materially adverse effect on the  Company's
consolidated financial condition and results of operations.

EXECUTIVE OFFICERS OF THE REGISTRANT

The  following  information  is  furnished  pursuant  to  General
Instruction  G(3)  of Form 10-K  with  respect  to the  executive
officers of Financial:

                                                        Year First Appointed as 
                                Positions or Offices       Executive Officer
         Name           Age       with the Company           of the Company
         ----           ---     --------------------    ------------------------
George H. Walker III     67      Chairman of the                     1978
                                 Board of Financial              
                                 and Stifel, Nicolaus

Ronald J. Kruszewski     39      President and Chief                 1997
                                 Executive Officer
                                 of Financial and Stifel,
                                 Nicolaus

Stephen J. Bushmann      40      Vice President, Treasurer and       1996   
                                 Chief Financial Officer of
                                 Financial and Chief Financial
                                 Officer and Senior Vice 
                                 President of Stifel, Nicolaus 

Charles R. Hartman       54      Vice President and Secretary of     1996
                                 Financial and General Counsel,
                                 Senior Vice President and
                                 Secretary  of  Stifel, Nicolaus

Michael A. Murphy        46      Vice President of Financial and     1996  
                                 Senior Vice President - Director
                                 of Private Client Group of 
                                 Stifel, Nicolaus

Lawrence E. Somraty      49      Vice President of Financial and     1996
                                 President of Century Securities
                                 Associates, Inc.

The  following  are  brief summaries of the  business  experience
during the past five years of each of the executive officers.

   George  H. Walker III joined Stifel, Nicolaus in 1976,  became
Chief  Executive  Officer of Stifel, Nicolaus in December,  1978,
and  became Chairman of Stifel, Nicolaus in July, 1982.  From the
time  of the organization of Financial, Mr. Walker has served  as
its Chairman of the Board and, until October 26, 1992, Mr. Walker
served  as its President and Chief Executive Officer.  Mr. Walker
is   a   director  of  Laclede  Steel  Company,  Laidlaw   Corp.,
Macroeconomics Advisers, LLC, and EAC Corporation.  He is  active
in  various community activities and currently is Chairman of the
Missouri  Historical  Society.  He is Chairman  of  the  Advisory
Committee  of  Webster  University Business  School  and  on  the
National Counsel of Washington University Business School.
<PAGE> 11
    Ronald  J.  Kruszewski  was  appointed  President  and  Chief
Executive  Officer  of  the  Company  and  Stifel,  Nicolaus   on
September 25, 1997.  Prior to joining the Company, Mr. Kruszewski
served as Managing Director and Chief Financial Officer of  Baird
Financial Corporation and Managing Director of Robert W. Baird  &
Co., Incorporated.

  Stephen J. Bushmann joined Stifel, Nicolaus in October of 1981.
He  is  Vice President, Treasurer and Chief Financial Officer  of
Financial  and Chief Financial Officer and Senior Vice  President
of  Stifel, Nicolaus.  From 1994 - 1996, Mr. Bushmann  served  as
Financial Analyst and prior to that he was Assistant Controller.

  Charles R. Hartman joined Stifel, Nicolaus in June of 1994.  He
is Vice President and Secretary of Financial and General Counsel,
Senior  Vice President and Secretary of Stifel, Nicolaus.   Prior
to joining Stifel, Nicolaus, Mr. Hartman was the Regional Counsel
for  the  Securities  and  Exchange Commission  in  Los  Angeles,
California and since April of 1982 a Los Angeles partner  in  the
law firm of Rogers & Wells.

  Michael A. Murphy joined Stifel, Nicolaus in 1989.  He was Vice
President of Financial and Senior Vice President and Director  of
Private Client Group of Stifel, Nicolaus.  From 1989 - 1994,  Mr.
Murphy  served  as  First Vice President and Director  of  Branch
Administration of Stifel, Nicolaus.

   Lawrence E. Somraty has been with Stifel, Nicolaus since 1977.
He  is  Vice  President of Financial and became the President  of
Century  Securities  Associates, Inc.  in  January  1991.   Prior
thereto,   he   served  as  Option  Department  Manager,   Senior
Registered  Options  Principal,  Investment  Advisor  and  Branch
Manager.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- ------------------------------------------------------------
     None
<PAGE> 12
                             PART II
                             -------

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
- --------------------------------------------------------------
         STOCKHOLDER MATTERS
         -------------------
a.)  Market Information
The  common  stock of Financial is traded on the New  York  Stock
Exchange  and Chicago Stock Exchange under the symbol "SF."   The
high/low sales prices for Financial's Common Stock for each  full
quarterly  period for the two most recent calendar years  are  as
follows:

               High and Low Stock Price By Quarter
            ------------------------------------------
                         1997                1996
            Quarter   High  - Low         High -  Low
            ------------------------------------------
            First     8 5/8 -  7        $ 6     - 5 1/2
            Second   11 1/2 -  7 1/8      7 3/8 - 5 3/4
            Third    11 1/2 -  8 3/4      7 3/8 - 5 7/8
            Fourth   16 1/8 - 11 3/8      7 7/8 - 6 3/8
            ------------------------------------------
The   Company   from  time-to-time  uses  funds  generated   from
operations to purchase the Company's common stock throughout  the
calendar  year.   On  October 29, 1997, the  Company's  Board  of
Directors authorized the purchase of an additional 262,500 shares
to  be  used  to  satisfy share obligations for employee  benefit
plans.

b.)  Holders
The  approximate number of stockholders of record  on  March  10,
1998 was 3,000.

c.)  Dividends
Dividends paid were as follows:
 Record      Payment      Cash     Stock
  Date         Date     Dividend  Dividend

 02/06/96    02/20/96    $0.03       5%
 05/07/96    05/21/96    $0.03      - -
 11/05/96    11/19/96    $0.03      - -
 02/4/97     02/18/97    $0.03       5%
 05/6/97     05/20/97    $0.03      - -
 08/5/97     08/19/97    $0.03      - -
 11/11/97    11/25/97    $0.03      - -

A  regular  quarterly  cash  dividend  of  $0.03  per  share  was
established on November 30, 1993.

On  July  23, 1996, the Board of Directors of Financial  approved
the redemption of certain stock rights under a former Shareholder
Rights  Plan  and the adoption of a new Shareholder Rights  Plan.
Shareholders on record, as of August 12, 1996, received a payment
of  $0.05  per share, representing the redemption price  for  the
former Rights.  This payment was in lieu of the regular quarterly
cash dividend of $0.03 per share.
<PAGE> 13

ITEM 6.  SELECTED FINANCIAL DATA
- --------------------------------
<TABLE>
                       Stifel Financial Corp. and Subsidiaries
                                Financial Summary
<CAPTION>
                                                                                       Five          Year
                                                                                       Months        ended
                                                Years Ended December 31,               Ended        July 30,
                                       --------------------------------------------
(In thousands, except per               1997        1996        1995        1994    Dec. 31, 1993     1993      
share and percentages)                                               
<S>                                  <C>         <C>         <C>         <C>        <C>            <C>       
  Revenues                                                          
Commissions                           $ 49,763    $ 43,900    $ 38,716    $ 37,287   $ 18,119      $ 38,812
Principal transactions                  20,202      19,498      20,362      24,639     10,287        27,503
Investment banking                      28,476      16,253      12,121      12,634     11,272        31,468
Interest                                21,397      13,774      13,002      10,918      4,057         8,851
Other                                   16,258      16,388      11,159       8,448      2,720         6,837
                                      --------    --------    --------    --------   --------      --------                    
                                       136,096     109,813      95,360      93,926     46,455       113,471
                                      --------    --------    --------    --------   --------      --------
                                                                     
  Expenses                                                             
Employee compensation and benefits      82,094      66,765      57,187      61,527     29,433        68,678
Commissions and floor brokerage          2,780       2,641       2,319       2,120        845         2,485
Communications and office supplies       6,914       6,797       7,651       8,045      3,090         6,836
Occupancy and equipment rental           8,109       7,958       8,512      11,601      3,618         8,405
Interest                                12,991       8,197       8,312       6,138      1,763         4,838
Litigation, settlements, and bad debts   3,726       3,292       1,610       2,467        473         1,237
Restructuring charge                      - -         - -         - -        2,672        - -           - -
Other operating expenses                10,061       8,561       8,462       8,577      4,173         9,722
                                      --------    --------    --------    --------   --------      --------                         
                                       126,675     104,211      94,053     103,147     43,395       102,201
                                      --------    --------    --------    --------   --------      --------
Income (loss) before income taxes        9,421       5,602       1,307      (9,221)     3,060        11,270
                                                                          
Provision (benefit) for income taxes     3,750       2,209         663      (3,718)     1,145         4,232
                                      --------    --------    --------    --------   --------      --------    
Net income (loss)                     $  5,671    $  3,393    $    644    $ (5,503)  $  1,915      $  7,038
                                      ========    ========    ========    ========   ========      ========             
                                                                     
  Per Share Data                                                       
Basic earnings (loss) <FA>            $   1.06    $    .69    $    .13    $  (1.15)  $    .40      $   1.49
Diluted earnings (loss) <FA>          $    .92    $    .62    $    .13    $  (1.15)  $    .34      $   1.22
Cash dividends                        $    .12    $    .09    $    .12    $    .09   $   .055      $    .15
                                                                     
  Other Data                                                           
Total assets                          $315,484    $301,344    $226,775    $222,208   $288,203      $196,539
Long-term obligations                 $  9,600    $ 10,000    $ 10,760    $ 11,520   $ 11,520      $ 10,000
Stockholders' equity                  $ 50,081    $ 37,752    $ 34,795    $ 34,226   $ 40,609      $ 38,995
Net income as % average equity          13.29%       9.35%       1.87%       * N.M.     4.81%        19.94%
Net income as % revenues                 4.17%       3.09%       0.68%       * N.M.     4.12%         6.20%
Average common shares and                                            
  share equivalents outstanding <FA>:
Basic                                    5,325       4,905       4,837        4,802     4,835         4,729
Diluted                                  6,755       6,491       4,907        4,802     6,477         6,351
- -----------------------------------------------------------------------------------------------------------
</TABLE>
<FA> Retroactively restated to reflect the 5 percent stock dividend
 declared January 20, 1998.
* Not Meaningful
<PAGE> 14

The  information called for in items 7 and 8 of Part  II  is  set
forth  on  the  pages listed below of the Company's  1997  Annual
Report to Stockholders and is incorporated herein by reference:

                                                              Pages In
                                                           Annual Report
                                                          To Stockholders
                                                  (filed herewith in Exhibit 13)

ITEM 7. Management's  Discussion and Analysis
      of Financial Condition and Results of
      Operations.                                           16 through 21


ITEM 8. Financial Statements and Supplementary Data.        22 through 43


ITEM 9. Changes in and Disagreements with Accountants on
      Accounting and Financial Disclosure

The  Company filed a report on Form 8-K dated October  29,  1996.
This report Form 8-K contained information under Item 4. "Changes
in  registrant's certifying accountants".  The Board of Directors
of  Financial,  upon the recommendation of its  Audit  Committee,
determined  to replace Coopers & Lybrand L.L.P. as the  Company's
independent auditors for the year ended December 31, 1996.
     
In  addition,  the  Company  filed a report  on  Form  8-K  dated
December  9,  1996.   This report Form 8-K contained  information
under  Item  4. "Changes in registrant's certifying accountants".
The  Board of Directors of Financial, upon the recommendation  of
its  Audit Committee, determined to appoint Deloitte & Touche LLP
as   the  Company's  newly  engaged  certifying  accountants  and
Deloitte & Touche LLP has accepted this appointment.  During  the
two  years ended December 31, 1995 and through the date of  their
appointment,   Deloitte  &  Touche  LLP  had  not  provided   any
consultations to the Company.
                               
                            PART III

ITEMS 10 THROUGH 13

Financial  intends  to  file  with the  Securities  and  Exchange
Commission  a  definitive proxy statement pursuant to  Regulation
14A  involving the election of directors not later than 120  days
after  the  end  of  its  fiscal year ended  December  31,  1997.
Accordingly, except to the extent included in Part  I  under  the
caption  "Executive Officers of the Registrant", the  information
required  by  Part III (Items 10, 11, 12 and 13) is  incorporated
herein  by  reference  to  such  definitive  proxy  statement  in
accordance with General Instruction G(3) to Form 10-K.
<PAGE> 15
                             PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
       FORM 8-K

(a) The following documents are filed as a part of
      this report:                                     Reference (page)
                                                       ----------------
                                                            Annual     
                                                           Report to     
                                                          Stockholders   
                                                          ------------   
  1. The following consolidated financial statements 
      of Stifel Financial Corp. and subsidiaries, 
      included on pages 22 through 43 in the 1997
      Annual Report to Stockholders, are incorporated
      by reference in Item 8
  
     Consolidated Statements of Financial Condition --
      December 31, 1997 and December 31, 1996............... 22 - 23
  
     Consolidated Statements of Operations --
      Years ended December 31, 1997, December 31, 1996
      and December 31, 1995.................................    24
  
     Consolidated Statements of Stockholders' Equity --
      Years ended December 31, 1997, December 31, 1996
      and December 31, 1995.................................    25
  
     Consolidated Statements of Cash Flows --
      Years ended December 31, 1997, December 31, 1996
      and December 31, 1995................................. 26 - 27
  
     Notes to Consolidated Financial Statements............. 28 - 42   
  
     Independent Auditors' Report...........................    43
 
  2. The following consolidated financial statement
     schedules of Stifel Financial Corp. and subsidiaries
     are filed herewith pursuant to ITEM 14(d):
  
     Independent Auditors' Report
  
     Report of Independent Accountants
  
     Report of Independent Accountants
      
     Schedule I -  Condensed Financial Information of Registrant
      
     Schedule II-  Valuation and Qualifying Accounts
      
     All  other  schedules for which provision  is  made  in  the
      applicable  accounting regulations of  the  Securities  and
      Exchange  Commission  are not required  under  the  related
      instructions or are inapplicable and, therefore, have  been
      omitted.
<PAGE> 16  
  
  3. Exhibits
     --------
     Exhibit No. (Referenced to Item 601(b) of Regulation S-K)
  
          (a)(1)     Restated  Certificate  of  Incorporation  of
           Financial  filed  with  the  Secretary  of  State   of
           Delaware  on  June  1,  1983, incorporated  herein  by
           reference  to  Exhibit 3.1 to Financial's Registration
           Statement  on Form S-1, as amended (Registration  File
           No. 2-84232) filed July 19, 1983.
  
          (a)(2)      Amendment   to  Restated   Certificate   of
           Incorporation  of Financial filed with  the  Secretary
           of  State  of  Delaware on May 11, 1987,  incorporated
           herein   by   reference   to  Exhibit   (3)(a)(2)   to
           Financial's  Report on Form 10-K for  the  year  ended
           July 31, 1987.
  
          (a)(3)       Certificate of  Designation,  Preferences,
           and  Rights of Series A Junior Participating Preferred
           Stock  of Financial filed with the Secretary of  State
           of  Delaware on July 10, 1987, incorporated herein  by
           reference  to Exhibit (3)(a)(3) to Financial's  Report
           on Form 10-K for the year ended July 31, 1987.
  
          (a)(4)       Amendment  to  Restated   Certificate   of
           Incorporation  of Financial filed with  the  Secretary
           of   State   of   Delaware  on  November   28,   1989,
           incorporated herein by reference to Exhibit  (3)(a)(4)
           to  Financial's Report on Form 10-K for the year ended
           July 27, 1990.
  
          (b)          Amended and Restated By-Laws of Financial,
           incorporated  herein by reference to  Exhibit  3(b)(1)
           to  Financial's  Report on Form 10-K for  fiscal  year
           ended July 30, 1993.
  
  4. Note  Agreement  dated  as  of  October  15,  1988,  between
      Financial  and  Bankers United Life Assurance  Company  and
      Pacific   Fidelity  Life  Insurance  Company,  incorporated
      herein  by reference to Exhibit 4 to Financial's Report  on
      Form  10-Q  for the quarterly period ended April 28,  1989.
      The  Company  hereby agrees to furnish the  Securities  and
      Exchange   Commission  copies  of  such  instruments   upon
      request.
  
  10.     (a)(1)     Employment Agreement with George  H.  Walker
           III  dated  August  21, 1987, incorporated  herein  by
           reference  to Exhibit 10(c) to Financial's  Report  on
           Form 10-K for the fiscal year ended July 31, 1987.
  
          (a)(2)      First  Amendment  to  Employment  Agreement
           with  George  H.  Walker III, incorporated  herein  by
           reference  to  Exhibit 10(a)(2) to Financial's  Report
           on Form 10-K for the fiscal year ended July 31, 1992.
<PAGE> 17  
          (b)   Form  of Indemnification Agreement with directors
           dated  as  of  June 30, 1987, incorporated  herein  by
           reference  to  Exhibit 10.2 to Financial's  Report  on
           Form  8-K (date of earliest event reported - June  22,
           1987) filed July 14, 1987.
  
          (c)   1983  Incentive Stock Option Plan  of  Financial,
           incorporated  herein by reference to Exhibit  4(a)  to
           Financial's   Registration  Statement  on   Form   S-8
           (Registration  File  No. 2-94326) filed  November  14,
           1984.
  
          (d)   1985  Incentive Stock Option Plan  of  Financial,
           incorporated  herein by reference to  Exhibit  28C  to
           Financial's  Registration Statement on  Form  S-8,  as
           amended   (Registration  File  No.   33-10030)   filed
           November 7, 1986.
  
          (e)    1987   Non-qualified  Stock   Option   Plan   of
           Financial  ,  incorporated  herein  by  reference   to
           Exhibit  10(h) to Financial's Report on Form 10-K  for
           the fiscal year ended July 31, 1987.

          (f)   Amendment  to 1983 Incentive Stock  Option  Plan,
           1985   Incentive  Stock  Option  Plan  and  1987  Non-
           Qualified  Stock Option Plan, incorporated  herein  by
           reference  to Exhibit 10(f) to Financial's  Report  on
           Form 10-K for the fiscal year ended July 28, 1989.

          (g)(1)      1993  Employee  Stock  Purchase   Plan   of
           Financial, incorporated herein by reference  to  ANNEX
           A    of   Financial's   Definitive   Proxy   Statement
           (Registration  File No. 33-16150)  filed  October  28,
           1992.

          (g)(2)     First  Amendment to the 1993 Employee  Stock
           Plan  of  Financial, incorporated herein by  reference
           to  Exhibit 4.5 to Financial's Registration  Statement
           on  Form  S-8  (Registration      File  No.  33-53097)
           filed April 11, 1994.
  
          (h)   Employment  and  Non-Competition  Agreement  with
           Gregory  F.  Taylor dated July 26, 1993,  incorporated
           herein  by  reference to Exhibit 10(m) to  Financial's
           Report  on  Form 10-K for fiscal year ended  July  30,
           1993.
  
          (i)   Dividend Reinvestment and Stock Purchase Plan  of
           Financial,   incorporated  herein  by   reference   to
           Financial's   Registration  Statement  on   Form   S-3
           (Registration File No. 33-53699) filed May 18, 1994.
  
          (j)    1997   Incentive   Stock  Plan   of   Financial,
           incorporated   herein  by  reference  to   Financial's
           Registration Statement on Form S-8 (Registration  File
           No. 333-37805) filed October 14, 1997.
<PAGE> 18  
          (k)         1998  Employee  Stock  Plan  of  Financial,
           incorporated   herein  by  reference  to   Financial's
           Registration Statement on Form S-8 (Registration  File
           No. 333-37807) filed October 14, 1997.
  
          (l)   Employment  Letter  with  Ronald  J.  Kruszewski,
           filed herewith.
  
  13. Annual  Report  to Stockholders for the year ended  December
       31,  1997.   Except for those portions of  pages  expressly
       incorporated  by  reference,  the  1997  Annual  Report  to
       Stockholders  is not deemed filed as part  of  this  Annual
       Report on Form 10-K.

  21. List of Subsidiaries of Financial, filed herewith.

  23. (a) Consent of Independent Auditors, filed herewith.
  
  23. (b) Consent of Independent Accountants, filed herewith.

  27. (a) 1997 Financial Data Schedule BD, filed herewith.
  
  27. (b) 1995  and  1996 Restated Financial Data  Schedule  BD,
      filed herewith.
  
  27. (c) 1997 Restated Financial Data Schedule BD, filed herewith.

 (b)   Reports on Form 8-K:

     The  Company  filed a report on Form 8-K dated December  31,
  1997.   This  report Form 8-K contained information under  Item
  5.  "Other Events".  The Company announced that AEGON USA, Inc.
  Insurance  Group had sold 1,207,500 shares of the  Registrant's
  common  stock.  The Western and Southern Life Insurance Company
  and  Stifel,  Nicolaus  Stock  Ownership  Plan  and  Trust  had
  purchased 971,250 and 236,250 shares, respectively.
<PAGE> 19
                           SIGNATURES
                               
    Pursuant  to the requirements of Section 13 or 15(d)  of  the
Securities  Exchange Act of 1934, the registrant has duly  caused
this  report  to  be  signed on its behalf  by  the  undersigned,
thereunto  duly  authorized, in the City of St. Louis,  State  of
Missouri, on the 26th day of March, 1998.



                               STIFEL FINANCIAL CORP.
                                          (Registrant)




                               By  /s/  Ronald J. Kruszewski
                                        -----------------------------
                                        Ronald J. Kruszewski
                                        (Principal Executive Officer)



                                   /s/  Stephen J. Bushmann
                                        ----------------------------- 
                                        Stephen J. Bushmann
                                        (Principal Financial and
                                        Accounting Officer)


<PAGE> 20

   Pursuant to the requirements of the Securities Exchange Act of
1934,  this report has been signed below by the following persons
on  behalf of the registrant on March 20, 1998, in the capacities
indicated.



    /s/George H. Walker III         Chairman of the Board
       George H. Walker III


    /s/Ronald J. Kruszewski         President, Chief Executive
       Ronald J. Kruszewski         Officer, and Director


    /s/Bruce A. Beda                Director
       Bruce A. Beda


    /s/Belle A. Cori                Director
       Belle A. Cori


    /s/Charles A. Dill              Director
       Charles A. Dill


    /s/Richard F. Ford              Director
       Richard F. Ford


    /s/John J. Goebel               Director
       John J. Goebel


    /s/Stuart I. Greenbaum          Director
       Stuart I. Greenbaum


    /s/Robert E. Lefton             Director
       Robert E. Lefton


    /s/James M. Oates               Director
       James M. Oates

<PAGE> 21
 
  
               [Deloitte & Touche LLP letterhead]
  
  
  
Independent Auditors' Report
                                
                                
                                
                                
                                
                                
To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri:


We  have audited the consolidated financial statements of  Stifel
Financial  Corp.  and Subsidiaries as of December  31,  1997  and
December 31, 1996, and for the years then ended, and have  issued
our  report  thereon dated February 20, 1998;  such  consolidated
financial statements and report are included in your 1997  Annual
Report  to Stockholders and are incorporated herein by reference.
Our audits also included the 1997 and 1996 consolidated financial
statement  schedules of Stifel Financial Corp. and  Subsidiaries,
listed  in  Item  14.   These  consolidated  financial  statement
schedules are the responsibility of the Corporation's management.
Our  responsibility is to express an opinion based on our audits.
In  our  opinion,  such  1997  and  1996  consolidated  financial
statement  schedules, when considered in relation  to  the  basic
1997 and 1996 consolidated financial statements taken as a whole,
present fairly in all material respects the information set forth
therein.


/s/ Deloitte & Touche LLP

February 20, 1998
St. Louis, Missouri
                                
<PAGE> 22                                
                               
              [Coopers & Lybrand L.L.P. letterhead]
                                
                                
                Report of Independent Accountants



Stockholders and Board of Directors
Stifel Financial Corp.
St. Louis, Missouri

We  have  audited  the  consolidated  statements  of  operations,
stockholders'  equity, and cash flows of Stifel  Financial  Corp.
and  Subsidiaries for the year ended December  31,  1995.   These
financial  statements  are the responsibility  of  the  Company's
management.  Our responsibility is to express an opinion on these
financial statements based on our audit.

We  conducted  our  audit in accordance with  generally  accepted
auditing  standards.  Those standards require that  we  plan  and
perform  the  audit to obtain reasonable assurance about  whether
the  financial statements are free of material misstatement.   An
audit  includes  examining, on a test basis, evidence  supporting
the  amounts  and  disclosures in the financial  statements.   An
audit also includes assessing the accounting principles used  and
significant  estimates made by management, as well as  evaluating
the  overall  financial statement presentation.  We believe  that
our audit provides a reasonable basis for our opinion.

In  our  opinion,  the financial statements of  Stifel  Financial
Corp.  and Subsidiaries referred to above present fairly, in  all
material  respects, the consolidated results of their  operations
and  their  cash flows for the year ended December 31,  1995,  in
conformity with generally accepted accounting principles.


                                     /s/ Coopers & Lybrand L.L.P.


St. Louis, Missouri
February 25, 1996
  
  
<PAGE> 23  
  
  
              [Coopers & Lybrand L.L.P. letterhead]
  
  
  
  
                Report of Independent Accountants
                                
                                
                                
                                
                                
                                
                                
                                
Board of Directors
Stifel Financial Corp.
St. Louis, Missouri:


Our   report   on  the  consolidated  statements  of  operations,
stockholders' equity and cash flows of Stifel Financial Corp. and
Subsidiaries  is  included on page 18  of  this  Form  10-K.   In
connection with our audit of such financial statements,  we  have
also  audited the related financial statement schedules  for  the
year  ended December 31, 1995 listed in the index on page  12  of
this Form
10-K.

In  our  opinion, the financial statement schedules  referred  to
above,  when  considered  in  relation  to  the  basic  financial
statements  taken  as a whole, present fairly,  in  all  material
respects, the information required to be included therein.


                                    /s/  Coopers & Lybrand L.L.P.

St. Louis, Missouri
February 25, 1996
                                
<PAGE> 24                                
                              
          SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                             CONDENSED BALANCE SHEETS
                                
                               STIFEL FINANCIAL CORP.


                                            Dec. 31, 1997    Dec. 31, 1996
                                            -------------    -------------    
                                                       
ASSETS                                                 

Cash                                          $     9,155      $     9,155
Due from subsidiaries (a)                       3,615,656        3,711,973
Investment in subsidiaries (a)                 47,214,574       41,262,901
Office equipment and leasehold improvements,
  less allowances for depreciation and
  amortization of $10,449,850 and $9,705,941,
  respectively                                  2,136,544        2,182,025
Investments, at cost                            1,373,424          815,764
Goodwill, net of amortization of $554,095              
  and $462,235, respectively                    1,815,047        1,906,907
Other assets                                    2,427,287        1,389,304
                                              -----------      -----------
  TOTAL ASSETS                                $58,591,687      $51,278,029
                                              ===========      ===========  
                                                       
LIABILITIES AND STOCKHOLDERS' EQUITY                   
                                                       
Due to subsidiaries (a)                       $ 2,238,164      $ 1,739,432
Obligation under capital lease                    522,498          580,945
Long-term debt                                  5,000,000       10,000,000
Other liabilities                                 749,881        1,206,523
                                              -----------      -----------
  TOTAL LIABILITIES                             8,510,543       13,526,900
                                                       
Stockholders' Equity:                                  
Capital stock                                   1,001,733          715,158
Additional paid-in capital                     37,006,108       21,402,971
Retained earnings                              17,425,321       16,733,073
                                              -----------      -----------
                                               55,433,162       38,851,202
                                                       
Less treasury stock, at cost                    1,988,915          892,892
Less unearned employee stock ownership     
  plan shares                                   3,179,125               --
Less  unamortized expense of restricted              
  stock awards, at cost                           184,978          207,181
                                              -----------      -----------   
  TOTAL STOCKHOLDERS' EQUITY                   50,081,144       37,751,129
                                              -----------      -----------    
  TOTAL LIABILITIES & STOCKHOLDERS' EQUITY    $58,591,687      $51,278,029
                                              ===========      ===========
(a)  Eliminated in consolidation.

See Notes to Consolidated Financial Statements (Item 8)
<PAGE> 25                                
           SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                 (continued)
                                
                          CONDENSED STATEMENTS OF OPERATIONS
                                
                               STIFEL FINANCIAL CORP.

    
                                          
                                               Years Ended December 31,
                                      ---------------------------------------
                                          1997          1996          1995
                                          ----          ----          ----
Revenues:                                                 
                                                          
     Lease                             $1,202,248    $1,406,556   $1,708,160
                                                            
     Other                                 95,015       (59,024)    (162,347)
                                       ----------     ----------   ----------
                                        1,297,263     1,347,532    1,545,813
                                                                             
Expenses:                                                 
                                                          
     Depreciation and amortization      1,294,108     1,431,798    1,751,250
                        
     Professional fees                    290,554       246,178      170,664
                                                          
     Provision for doubtful collection         --       300,000           --
                                                          
     Miscellaneous                        194,419       159,460      135,363
                                       ----------    ----------   ---------- 
                                        1,779,081     2,137,436    2,057,277
                                       ----------    ----------   ----------  
Loss before income taxes                 (481,818)     (789,904)    (511,464)
                                                        
(Benefit) provision for income taxes     (201,150)     (343,024)      52,100
                                    
Loss before equity in net                                 
     income of subsidiaries              (280,668)     (446,880)    (563,564)
                                                       
                                                          
Equity in net income of subsidiaries    5,951,674     3,839,382    1,207,085
                                       ----------    ----------   ---------- 
     NET INCOME                        $5,671,006    $3,392,502   $  643,521
                                       ==========    ==========   ==========   


See Notes to Consolidated Financial Statements (Item 8)
<PAGE> 26
              SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                       (continued)
<TABLE>        
                               CONDENSED STATEMENTS OF CASH FLOWS
                                     STIFEL FINANCIAL CORP.
<CAPTION>
                                                              Years Ended December 31,
                                                    -----------------------------------------------
                                                        1997               1996             1995
                                                        ----               ----             ---- 
<S>                                                 <C>                <C>              <C> 
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                        $ 5,671,006        $ 3,392,502      $   643,521 
  Non-cash items included in net income:
    Depreciation and amortization                     1,294,108          1,431,798        1,751,250   
    Unrealized (gain) loss on investment               (127,590)           115,000            --
    Deferred tax (benefit) provision                   (123,902)          (234,353)         105,547
    Undistributed (income) of subsidiaries           (5,951,674)        (3,839,382)      (1,207,085)      
    Amortization and forfeitures of restricted                       
      stock awards and stock benefits                   172,357             75,055           84,346
                                                    -----------        -----------      -----------
                                                        934,305            940,620        1,377,579
  Net change in due to/due from subsidiaries            595,049          1,512,913          730,442
  (Increase) decrease in other assets                  (796,569)         1,487,309       (1,162,037)
  (Decrease) increase in other liabilities             (169,235)          (379,298)         393,193
                                                    -----------        -----------      -----------
CASH PROVIDED BY OPERATING ACTIVITIES                   563,550          3,561,544        1,339,177
                                                    -----------        -----------      -----------  
CASH FLOWS FROM FINANCING ACTIVITIES:                                 
  Proceeds from:                                           
       Shares issued                                  2,071,564                 --               --
       Long-term debt                                 5,000,000                 --               --
       Employee stock purchase plan                     727,208            616,670          755,274
       Exercised options                                101,082              3,098          123,503
       Dividend reinvestment plan                         7,936             12,570            9,533
  Payments for:                                             
       Retirement of long-term debt                         - -           (760,000)        (760,000)
       Purchase of stock for treasury                (2,926,452)          (520,321)        (546,615)
       Purchase unearned ESOP shares                 (3,178,125)                --               --
       Principal payments under capital lease          (392,248)          (433,284)        (255,053)
       Cash dividend and rights redemption             (608,968)          (625,128)        (500,611)
                                                    -----------        -----------      -----------
CASH USED FOR FINANCING ACTIVITIES                      801,997         (1,706,395)      (1,173,969)
                                                    -----------        -----------      -----------
CASH FLOWS FROM INVESTING ACTIVITIES:                                 
  Proceeds from:                                           
       Distributions/sales received on investments       62,020             36,360           94,893
       Sales of office equipment and leasehold                          
         Improvements                                   144,512             23,405          909,762  
  Payments for:                                            
       Acquisition of investments                      (633,739)        (1,513,232)              --
       Office equipment and leasehold improvements     (938,340)          (401,682)      (1,169,863)
                                                    -----------        -----------      -----------    
CASH USED FOR INVESTING ACTIVITIES                   (1,365,547)        (1,855,149)        (165,208)
                                                    -----------        -----------      -----------   
Increase in cash                                              0                  0                0
Cash (beginning of period)                                9,155              9,155            9,155
                                                    -----------        -----------      -----------          
Cash (end of period)                                $     9,155        $     9,155      $     9,155
                                                    ===========        ===========      ===========
<PAGE> 27                                   
Supplemental Disclosures of Cash Flow Information
  Schedule of Non-cash Investing and Financing Activities
       Fixed assets acquired under capital lease    $   405,000        $   240,000               --
       Restricted stock awards, net of forfeitures  $   153,000        $   182,000      $     3,000
       Employee stock ownership shares issued       $   300,000        $   280,000               --
       Debt converted to stock                      $10,000,000                 --               --
       Stock dividends distributed                  $ 4,370,000        $ 1,786,000      $ 1,406,000
</TABLE>                                

See Notes to Consolidated Financial Statements (Item 8)
<PAGE> 28
<TABLE>
        SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
<CAPTION>
           COL. A                                COL. B             COL. C               COL. D              COL. E
           ------                                ------             ------               ------              -------      
                                               Balance at            Additions                                Balance
                                                Beginning         Charged to Costs                            at End
          Description                           of Period          and Expenses          Deductions         of Period
          -----------                          ----------         ----------------       ----------         ----------
<S>                                           <C>                    <C>                <C>                <C>         
Year Ended December 31, 1997:
    Deducted from asset                                                                  
      account: Allowances 
      for doubtful accounts                      $581,946               $2,038            $28,093  <F1>       $555,891
    Deducted from asset                                                     
      account:  Allowances                                                   
      for doubtful notes receivables            2,551,627              235,229            410,505  <F2>      2,376,351
    Deducted from asset                                                     
      account:  Allowances for doubtful
      collection of other assets                  300,000               62,000            300,000  <F4>         62,000
    Deducted from asset                                                                  
      account: Reserves for investments           735,362              175,154            230,670  <F3>        679,846
    Deducted from asset                                                                  
      account: Reserves for securities owned      200,000                    0                  0              200,000
Year Ended December 31, 1996:
    Deducted from asset                                                                  
      account: Allowances for   
      doubtful accounts                          $804,916              $28,400           $251,370  <F1>       $581,946
    Deducted from asset                                                     
      account:  Allowances for
      doubtful notes receivables                3,002,220              173,467            624,060  <F2>      2,551,627
    Deducted from asset                                                     
      account:  Allowances for                                                  
      doubtful collection of other assets               0              300,000                  0              300,000
    Deducted from asset                                                                  
      account: Reserves for investments           628,362              115,000              8,000  <F3>        735,362
    Deducted from asset                                                                  
      account: Reserves for securities owned      200,000                    0                  0              200,000
Year Ended December 31, 1995:
    Deducted from asset                                                                  
      account: Allowances for
      doubtful accounts                        $1,070,985             $      0           $266,069  <F1>       $804,916
    Deducted from asset                                                     
      account:  Allowances for                                                  
      doubtful notes receivables                2,560,617              802,004            360,401  <F2>      3,002,220
    Deducted from asset                                                                  
      account: Reserves for investments           962,795               88,500            422,933  <F3><F5>    628,362
    Deducted from asset                                                                  
      account: Reserves for securities owned            0                    0           (200,000) <F5>        200,000
- ---------------------------
<FN>
<F1>  Uncollected accounts written off and recoveries.
<F2>  Uncollected notes written off and recoveries.
<F3>  Investments disposed of.
<F4>  Uncollected asset written off.
<F5>  Reserve balance reclassified from Reserve for investments to conform to 1995 presentation.
</TABLE>
<PAGE> 29
                          EXHIBIT INDEX
                                
             Stifel Financial Corp. and Subsidiaries
                   Annual Report on Form 10-K
                  Year Ended December 31, 1997

Exhibit
Number      Description
- -------     -----------
10.  (l)    Employment  Letter with Ronald J. Kruszewski, filed herewith.

13.         1997 Annual Report to Stockholders.*

21.         Subsidiaries of Stifel Financial Corp.

23. (a)     Consent of Independent Auditors.

23. (b)     Consent of Independent Accountants.

27. (a)     1997 Financial Data Schedule BD.

27. (b)     1995 and 1996 Restated Financial Data Schedule BD.

27. (c)     1997 Restated Financial Data Schedule BD.


*  Certain  portions  of the Annual Report  to  Stockholders  are
incorporated   herein  by  reference;  the   Annual   Report   to
Stockholders is not to be deemed filed as a part of  this  Annual
Report on Form 10-K.




                         EXHIBIT 10. (l)
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
           Employment Letter with Ronald J. Kruszewski
                                
                     Stifel Financial Corp.
                       500 North Broadway
                   St. Louis, Missouri  63102
                    
                                
                       September 25, 1997


Mr. Ronald J. Kruszewski
10800 Haddonstone Place
Mequon, Wisconsin 53092

Dear Ron:

     I am pleased to confirm that you have been elected President
and Chief Executive Officer of Stifel Financial Corp. ("Company")
and  President  and  Chief  Executive Officer  of  the  Company's
principal  subsidiary.   Your employment  hereunder  will  be  in
accordance with the following provisions.

     1.   Term.   The  term  of  your  employment  will  commence
          effective  as of September 25, 1997, and will  continue
          until terminated by either party upon thirty (30) days'
          advance notice to the other, or such shorter period  as
          may be mutually agreed upon.

     2.   Duties. You will perform the duties normally associated
          with  the  office  of  President  and  Chief  Executive
          Officer  and such other appropriate duties  as  may  be
          assigned by the Board of Directors of the Company.

     3.   Salary.  You will be paid an annual salary of not  less
          than two hundred thousand dollars ($200,000) during the
          term  of  your employment, such salary to  be  reviewed
          annually  in  connection with  the  salaries  of  other
          senior executives of the Company.

     4.   Bonus.  You  will  be  eligible to participate  in  the
          Company's  senior executive bonus plan with performance
          goals being determined by the Compensation Committee on
          the  basis  of performance criteria disclosed  to,  and
          submitted for the approval of shareholders.

     5.   Restricted  Stock.  Pursuant to  the  Stifel  Financial
          Corp.  1997 Incentive Stock Plan (the "Incentive  Stock
          Plan"),  you have been awarded one hundred seventy-five
          thousand  (175,000)  shares  of  Restricted  Stock   in
          accordance  with  the  terms of  the  Restricted  Stock
          Agreement attached hereto.

     6.   Stock Options.

          a.   Under  the Incentive Stock Plan. Pursuant  to  the
               Incentive  Stock  Plan,  you  have  been   granted
               incentive stock options to purchase fifty
<PAGE>
Mr. Ronald J. Kruszewski
September 25, 1997
Page 2


               thousand  (50,000) shares of stock  in  accordance
               with  the  terms  of  the Incentive  Stock  Option
               Agreement attached hereto.

          b.   Outside of the Incentive Stock Plan. You have been
               granted  nonqualified stock  options  to  purchase
               seventy five thousand (75,000) shares of stock  in
               accordance  with  the  Nonqualified  Stock  Option
               Agreement attached hereto.

     7.   Loan.  The  Company  will loan  you  one  million  four
          hundred  seventy-nine thousand six hundred eighty-seven
          dollars  and fifty cents ($1,479,687.50) in  accordance
          with the Promissory Note attached hereto.

     8.   Life Insurance. During the term of your employment  the
          Company will reimburse you for the premiums you pay  on
          the two million dollar ($2,000,000) term life insurance
          policy  you  have  with  the Northwestern  Mutual  Life
          Company  and  on  the  additional  one  million  dollar
          ($1,000,000) life insurance policy you plan to purchase
          from Northwestern Mutual Life.

     9.   Reimbursement  of  Moving Expenses.  The  Company  will
          supplement   its  regular  relocation   guidelines   by
          reimbursing you for (a) reasonable expenses incurred by
          you  in moving your family and household effects to the
          St.  Louis area, (b) the full brokerage commission  you
          will  incur in the sale of your current home,  and  (c)
          travel  and temporary housing costs you incur during  a
          reasonable  transition period until your relocation  is
          completed.

     10.  Country Club. The Company will pay the initiation  fees
          for   your   membership  in  a  country  club  mutually
          agreeable to the Company and you.

     11.  Continued  Employment  Not  Guaranteed.  None  of   the
          benefits  provided  herein  will  be  construed  as   a
          guarantee  of your continued employment nor shall  they
          limit  the  ability of the Board of  Directors  of  the
          Company to terminate the employment relationship at any
          time,  with  or  without cause.  None of  the  benefits
          provided  herein shall be construed as a  guarantee  on
          your  part  that you will continue to perform  services
          for  the  Company nor shall they limit you  ability  to
          resign at the time.

     12.  Governing  Law.  The terms of your employment  will  be
          governed  in accordance with the laws of the  State  of
          Missouri.

<PAGE>
Mr. Ronald J. Kruszewski
September 25, 1997
Page 2


      If  the  foregoing provisions are acceptable to you  please
sign and return to me one copy of this letter. We look forward to
a long and mutually beneficial relationship.



                                 Sincerely,

                                 /s/ George H. Walker III
                                 George H. Walker III  
                                 Chairman



Agreed to and accepted.

/s/ Ronald J. Kruszewski

Ronald J. Kruszewski


                                  EXIBIT 13
                    STIFEL FINANCIAL CORP. AND SUBSIDIARIES      
                      1997 ANNUAL REPORT TO STOCKHOLDERS

Management's Discussion and Analysis
of Financial Condition and Results of Operations*

Business Environment

Stifel Financial Corp. ("the Parent"), through its wholly owned subsidiaries, 
principally Stifel, Nicolaus & Company, Incorporated ("Stifel, Nicolaus"), 
collectively referred to as ("the Company"), is principally engaged in retail 
brokerage, securities trading, investment banking, investment advisory, and 
related financial services throughout the United States.  Although the Company 
has offices throughout the United States, its major geographic area of 
concentration is in the Midwest.  The Company's principal customers are 
individual investors, with the remaining client base composed of corporations, 
municipalities, and institutions.

Many factors affect the Company's results of operations, including changes in 
economic conditions, inflation, volatility of securities prices and interest 
rates, trading volume of securities, demand for investment banking services, 
political events, and competition from other financial institutions.  As these 
factors are outside the control of the Company, and a significant portion of 
the Company's expenses are relatively fixed, results of operations can vary 
significantly from period to period.

The Company faces increasing competition from other financial institutions 
such as commercial banks, thrifts, and other investment firms.  As a result of 
recent and pending regulatory initiatives to relieve certain restrictions on 
commercial banks, competition to provide financial services, once dominated by 
securities firms, has increased and may continue to increase. In addition, 
recent consolidation in the financial services industry may lead to increased 
competition from larger diversified organizations.  At present, the Company is 
unable to predict the extent of these changes and the impact on the Company's 
results of operations.
<PAGE> 
The following summarizes the changes in the major categories of revenues and 
expenses for the respective periods.

<TABLE>
<CAPTION>
                                                      Year Ended                      Year Ended
                                             December 31,    December 31,     December 31,    December 31, 
Increase (Decrease)                              1997     vs.    1996             1996     vs.    1995
- ----------------------------------------------------------------------------------------------------------
Dollars in thousands                            Amount         Percentage        Amount        Percentage
- ----------------------------------------------------------------------------------------------------------
<S>                                           <C>                 <C>           <C>              <C>                              
Revenues:                    
    Commissions                               $  5,863             13 %         $  5,184           13 %
    Principal transactions                         704              4            (   864)        (  4)
    Investment banking                          12,223             75              4,132           34
    Interest                                     7,623             55                772            6
    Other revenues                             (   130)           ( 1)             5,229           47

                                              $ 26,283             24 %         $ 14,453           15 %

Expenses:
    Compensation and benefits                 $ 15,329             23 %         $  9,578           17 %
    Commissions and floor brokerage                139              5                322           14
    Communication and office supplies              117              2            (   854)        ( 11)
    Occupancy and equipment rental                 151              2            (   554)        (  7)
    Interest                                     4,794             58            (   115)        (  1)
    Litigation, settlements, and bad debts         434             13              1,682          105	
    Other operating expenses                     1,500             18                 99            1	

                                              $ 22,464             22 %         $ 10,158           11 %

</TABLE>
*This Management's Discussion and Analysis of Financial Condition and Results 
of Operations contains forward-looking statements, as well as a discussion of 
some of the risks and uncertainties involved in the Company's businesses that 
could affect the matters referred to in such statements.
<PAGE>
1997 As Compared to 1996

The Company benefited from strong market conditions driven by continued low 
interest rates, low inflation, and strong equity markets experienced industry-
wide.  Trading volume on the three major U.S. markets (NYSE, NASDAQ, and AMEX) 
and net sales of mutual funds reached new highs.  Trading volume on the major 
U.S. markets increased 22%, along with industry-wide net sales of mutual funds 
increasing 10% compared to 1996.  The Company recorded revenues of $136.1 
million, a $26.3 million (24%) increase over 1996.  Net income for 1997 
reached $5.7 million, an increase of $2.3 million (67%) over 1996.  Net income 
per diluted share rose 48% to $0.92 from $0.62 in 1996.

Revenue from commissions increased $5.9 million (13%) to $49.8 million in 
1997.  The increase was mainly comprised from sales of mutual funds - up $2.0 
million (21%); over-the-counter equity securities - up $1.5 million (8%); 
listed equity securities - up $1.3 million (13%); and insurance and annuity 
products - up $1.1 million (40%).

Principal transaction revenues are primarily derived from over-the-counter and 
fixed income inventory activities.  Inventories of these securities are 
maintained to meet client needs.  Realized and unrealized gains and losses 
that result from holding and trading these securities are included in 
principal transaction revenue.  Revenues from principal transactions increased 
$700,000 (4%) from 1996 to 1997.  The increase resulted from a rise in sales 
of over-the-counter equities which was partially offset by a decrease in fixed 
income transactions.  Low interest rates, low inflation, and a rising stock 
market fueled greater investor demands for equities and lower levels of demand 
for municipal and corporate debt.

Investment banking revenue is derived from underwriting of corporate and 
municipal securities and providing advisory services to clients.  These 
revenues increased $12.2 million (75%), to $28.5 million in 1997 from $16.3 
million in 1996, as favorable market conditions continued to support these 
activities.  Underwriting and advisory services for the Company's corporate 
clients comprised the majority of the increase.  During the year, the Company 
completed 25 managed or co-managed offerings, an increase of 35% over 1996, 
principally for underwriting Trust Preferred securities and mortgage REIT 
transactions.

Interest revenue increased $7.6 million, or 55%, in 1997 compared with the 
prior year.  The majority of the increase ($7.4 million) resulted from 
interest earned from customer borrowings on margin accounts.  Average margin 
account balances increased 60% principally as a result of significant customer 
borrowings during the first nine months of the year.

Other revenues decreased $130,000 (1%) from 1996 to 1997.  Certain components 
within other revenues, however, fluctuated significantly.  Increased fees from 
investment management services and other advisory and asset management 
programs were offset by the absence of a significant investment gain recorded 
in 1996.  This $3.3 million investment gain was the result of an exercise of 
warrants relating to an underwriting and the subsequent sale of the equity 
securities.

Total expenses increased $22.5 million (22%) to $126.7 million from $104.2 
million principally as a result of increased compensation and benefits and 
interest expense.
<PAGE>
Compensation and benefits, a significant portion of the Company's total 
expenses, rose $15.3 million (23%) in 1997.  A majority of the increase 
resulted from compensation that is variable in nature and was commensurate 
with commissionable revenues and departmental, subsidiary, and firm-wide 
profitability.

Interest expense increased $4.8 million (58%) as a result of increased levels 
of short-term borrowings by the Company.  These borrowings were necessary to 
finance the increased activity in customer margin accounts.  

Several of the remaining expense categories were relatively unchanged during 
1997.  The following discussion focuses on expense items with significant 
changes.

Litigation, settlements, and bad debt expense increased $400,000 in 1997.  The 
1997 expense includes a $2.5 million provision for estimated costs to address 
various litigation matters related primarily to the Company's former Oklahoma 
operations.

Other operating expenses increased $1.5 million, or 18%, during 1997 primarily 
due to increased travel and promotion cost from efforts to expand the 
Company's private client and institutional businesses and fees paid for 
professional services and employment search firms.

1996 As Compared to 1995

The Company recorded $0.62 earnings per dilutive share in 1996 compared to 
$0.13 earnings per dilutive share in 1995.  The increase in earnings per share 
was attributed principally to the growth in revenues to $109.8 million in 1996 
from $95.4 in 1995.

The Company experienced a $14.5 million (15%) growth in total revenues in 1996 
over 1995 revenues, increasing to $109.8 million from $95.4 million.  Average 
revenues per Investment Executive increased $43,000 (22%) to $237,000 from 
$194,000 due to the addition of higher producing Investment Executives in 
conjunction with industry-wide record performance and growth which was 
attributed in part to increased corporate profits and continued low interest 
rates.

Revenue from commissions, which includes sale of investment company shares and 
sale of insurance products, increased $5.2 million (13%) to $43.9 million from 
$38.7 million as a result of strong markets and increased production per 
Investment Executive referred to above.

Principal transactions, which accounts for over-the-counter sales and trading 
profits and losses on securities the Company held as principal to meet 
investors' needs, decreased $900,000 (4%) to $19.5 million from $20.4 million 
primarily as a result of decreased trading in fixed income products - 
municipal and corporate debt which decreased $3.0 million (23%) to $10.5 
million from $13.5 million due to continued low interest rates which fueled 
investors' demands for the higher returns generated by the equity products.  
This decrease was offset by an increase in over-the-counter principal sales 
credits and trading profits of $1.9 million (37%) to $7.4 million from $5.5 
million.  The increase was due to improved trading profits and continued 
strong demand for the over-the-counter equity products.
<PAGE>
Investment banking, which consists of revenue derived from underwriting 
corporate and municipal securities and advisory fees, increased $4.2 million 
(34%) to $16.3 million from $12.1 million largely as a result of an increase 
in corporate finance revenues.  Favorable market conditions fueled corporate 
new issue underwritings.  Revenue for new issue corporate underwritings and 
financial advisory fees, primarily for regional financial institutions and 
Real Estate Investment Trusts ("REITs"), increased $2.8 million (39%) to $10.1 
million from $7.3 million.  Municipal investment banking revenues, which 
includes fee income, increased $900,000 to $3.8 million from $2.9 million as 
the number of awards as senior manager for underwritings increased to 34 in 
1996 from 24 in 1995.

Interest income is derived principally from financing customers' margin 
accounts.  Interest income increased $772,000 (6%) to $13.7 million from $13.0 
million as a result of increased borrowing by customers to finance their 
investments.

Other income increased $5.2 million (47%) to $16.4 million from $11.2 million 
principally due to a gain of $3.3 million on an investment resulting from the 
exercise of warrants generated by the corporate finance department related to 
an underwriting and the ultimate sale of the shares received for the exercise 
of those warrants.  Additionally, managed account fees, which are derived from 
management of customers' investment portfolios, increased $1.4 million (137%) 
to $2.5 million from $1.1 million due principally to the growth of the managed 
account program which was introduced in November 1994.

Total expenses increased $10.2 million (11%) to $104.2 million from $94.0 
million largely as a result of increased compensation and benefits, which 
increased $9.6 million (17%) to $66.8 million from $57.2 million, and 
litigation, settlements, and bad debts, which increased $1.7 million (105%) to 
$3.3 million from $1.6 million.

The fixed portion of compensation and benefits, principally salaries, remained 
virtually unchanged from 1995.  The variable portion of total compensation and 
benefits, principally Investment Executive compensation and incentive 
compensation payments, increased coincidentally with increased production and 
profitability.

Commission and floor brokerage increased $300,000 (14%) to $2.6 million from 
$2.3 million coincidentally with increased commission revenue discussed in the 
aforementioned increase in commission revenue.

Communications and office supplies and occupancy and equipment rental 
decreased $900,000 (11%) to $6.8 million from $7.7 million and $600,000 (7%) 
to $7.9 million from $8.5 million, respectively, principally due to the sale 
of the Oklahoma offices (see Note O of the Notes to Consolidated Financial 
Statements filed herein).

Litigation, settlements, and bad debt increased $1.7 million (105%) to $3.3 
million from $1.6 million due principally to settlements of claims against 
Stifel, Nicolaus resulting from activities initiated in an office which was 
closed in 1995.
<PAGE>
Impact of Year 2000 Software Issues

Many of the world's computer systems currently record years in a two-digit 
format.  Such computer systems will be unable to properly interpret dates 
beyond the year 1999, which could lead to business disruptions.  The potential 
costs and uncertainties associated with this issue will depend on a number of 
factors including software, hardware, and the nature of the industry in which 
a company operates.  Additionally, companies must coordinate with other 
entities with which they electronically interact, such as customers, vendors, 
and borrowers.  This is a significant undertaking for securities firms, as 
virtually every aspect of the sale of securities and related processing of 
transactions will be affected and the consequences for noncompliance will be 
significant.

A significant portion of the Company's operations and information systems are 
provided by third-party service providers.  The Company has developed a plan 
to analyze how the Year 2000 will impact its operations, including monitoring 
the status of its service providers and evaluating alternatives.  Given the 
Company's exposure to third-party service providers, management does not 
believe the internal costs to address the Year 2000 issue will have a material 
impact on future operations other than the impact such event will have on the 
cost of services provided by its vendors which is unknown at this time.  The 
interdependent nature of securities transactions and the success of the 
Company's external counterparties and vendors in dealing with this issue could 
significantly influence the Company's estimate of the impact the Year 2000 
will have on its business.

Liquidity and Capital Resources

The Company's assets are highly liquid, consisting mainly of cash or assets 
readily convertible into cash.  These assets are financed primarily by the 
Company's equity capital, customer credit balances, short-term bank loans, 
proceeds from securities lending, long-term notes payable, and other payables.  
Changes in securities market volumes, related customer borrowing demands, 
underwriting activity, and levels of securities inventory affect the amount of 
the Company's financing requirements.

In 1997, the Company issued $5 million principal amount of notes due on 
June 30, 1999, with interest payable monthly at the monthly LIBOR rate plus 1% 
(6.53% at December 31, 1997) beginning February 1, 1998.

Management believes that funds from operations, available informal short-term 
credit arrangements, and long-term borrowings will provide sufficient 
resources to meet its present and anticipated financing needs.

Stifel, Nicolaus & Company, Incorporated, the Company's principal broker-
dealer subsidiary, is subject to certain requirements of the Securities and 
Exchange Commission with regard to liquidity and capital requirements.  At 
December 31, 1997, Stifel, Nicolaus had net capital of approximately $28.2 
million, which exceeded the minimum net capital requirements by approximately 
$23.4 million.
<PAGE>
Inflation

The Company's assets are primarily monetary, consisting of cash, securities 
inventory, and receivables.  These monetary assets are generally liquid and 
turn over rapidly and, consequently, are not significantly affected by 
inflation.  However, the rate of inflation affects various expenses 
of the Company, such as employee compensation and benefits, communications, 
and occupancy and equipment, which may not be readily recoverable in the price 
of its services.

Recent Accounting Pronouncements

As of January 1, 1997, the Company adopted SFAS No. 125, which was effective 
for transfers of financial assets made after December 31, 1996, except for 
transfers of certain financial assets for which the effective date has been 
delayed for one year.  SFAS No. 125 provides financial reporting standards for 
the derecognition and recognition of financial assets, including the 
distinction between transfers of financial assets which should be recorded as 
sales and those which should be recorded as secured borrowings.  The adoption 
of the enacted provisions of SFAS No. 125 had no material effect on the 
Company's financial condition or results of operations.  With respect to the 
provisions of SFAS No. 125 which become effective in 1998, the Company does 
not expect the impact of the adoption of the deferred provisions to be 
material to the Company's financial condition or results of operations.

In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive Income" 
and SFAS No. 131, "Disclosures About Segments of an Enterprise and Related 
Information."  These statements, which are effective for fiscal years 
beginning after December 15, 1997, establish standards for the reporting and 
display of comprehensive income and the disclosure requirements related to 
segments.
<PAGE>
<TABLE>
Consolidated Statements Of Financial Condition
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                  (In thousands)                                             December 31, 1997     December 31, 1996
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                              <C>                   <C>
Assets            Cash and cash equivalents                                      $ 15,366              $  7,960
                  --------------------------------------------------------------------------------------------------
                  Cash segregated for the exclusive benefit of customers              177                   483
                  --------------------------------------------------------------------------------------------------
                  Receivable from brokers and dealers:
                     Securities failed to deliver                                     481                   617
                     Deposits paid for securities borrowed                         18,223                10,284
                     Settlement balances with clearing organizations               16,519                 3,935
                  --------------------------------------------------------------------------------------------------
                                                                                   35,223                14,836
                  --------------------------------------------------------------------------------------------------
                  Receivable from customers, net of allowance for doubtful
                     accounts of $556 and $582, respectively                      218,301               235,216
                  --------------------------------------------------------------------------------------------------
                  Securities owned, at fair value:
                     U.S. Government obligations                                    4,763                 3,619
                     State and municipal obligations                                6,471                 9,506
                     Corporate obligations                                          2,153                 3,502
                     Corporate stocks                                               5,825                 2,286
                  --------------------------------------------------------------------------------------------------
                                                                                   19,212                18,913
                  --------------------------------------------------------------------------------------------------
                  Memberships in exchanges, at cost                                   513                   513
                  Office equipment and leasehold improvements, at cost,
                     net of allowances for depreciation and amortization of
                     $10,890 and $10,125, respectively                              2,227                 2,233
                  Goodwill, net of accumulated amortization of $1,414
                     and $1,107, respectively                                       4,181                 4,488
                  Notes receivable from and advances to officers and
                     employees, net of allowance for doubtful receivables of
                     $2,376 and $2,552, respectively                                4,249                 3,373
                  Refundable income taxes                                              65                   358
                  Deferred tax asset                                                4,577                 3,671
                  Other assets                                                     11,393                 9,300
                  --------------------------------------------------------------------------------------------------
                  TOTAL ASSETS                                                   $315,484              $301,344
                  ==================================================================================================
</TABLE>
<PAGE>
<TABLE>      
Consolidated Statements Of Financial Condition       
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
     (In thousands, except share amounts)                                    December 31, 1997     December 31, 1996
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                              <C>                   <C>        
Liabilities and   Short-term borrowings from banks                               $ 89,150              $132,400
Stockholders'     --------------------------------------------------------------------------------------------------
Equity            Payable to brokers and dealers:
                     Securities failed to receive                                   1,242                   421
                     Deposits received from securities loaned                      72,466                46,727
                  --------------------------------------------------------------------------------------------------
                                                                                   73,708                47,148
                  --------------------------------------------------------------------------------------------------
                  Payable to customers                                             39,239                32,095
                  Securities sold, but not yet purchased, at fair value             4,264                 3,229
                  Drafts payable                                                   13,966                15,287
                  Accrued employee compensation                                    19,247                14,756
                  Obligations under capital leases                                    522                   581
                  Accounts payable and accrued expenses                            15,707                 8,096
                  Long-term debt                                                    9,600                10,000
                  --------------------------------------------------------------------------------------------------
                  Total                                                           265,403               263,592
                  --------------------------------------------------------------------------------------------------
                  Stockholders' equity:
                     Preferred stock - $1 par value; authorized
                        3,000,000 shares; none issued
                     Common stock - $.15 par value; authorized 10,000,000
                        shares; issued 6,678,223 and 4,767,715 shares,
                        respectively                                                1,002                   715
                     Additional paid-in capital                                    37,006                21,403
                     Retained earnings                                             17,425                16,733
                  --------------------------------------------------------------------------------------------------
                                                                                   55,433                38,851
                  --------------------------------------------------------------------------------------------------
                     Less:
                        Treasury stock, at cost
                           168,648 and 135,455 shares, respectively                 1,989                   892
                        Unamortized expense of restricted stock awards                185                   207
                        Unearned employee stock ownership plan shares,
                           at cost, 236,250 and 0 shares, respectively              3,178                   - -
                  --------------------------------------------------------------------------------------------------
                        Total Stockholders' Equity                                 50,081                37,752
                  --------------------------------------------------------------------------------------------------
                  TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                     $315,484              $301,344
                  ================================================================================================== 
</TABLE>
See Notes to Consolidated Financial Statements.
<PAGE>
<TABLE>
Consolidated Statements Of Operations
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
                                                                Year Ended          Year Ended          Year Ended
(In thousands, except per share amounts)                     December 31, 1997   December 31, 1996   December 31, 1995
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                             <C>                  <C>                 <C>   
Revenues              Commissions                                $ 49,763            $ 43,900            $ 38,716
                      Principal transactions                       20,202              19,498              20,362
                      Investment banking                           28,476              16,253              12,121
                      Interest                                     21,397              13,774              13,002
                      Other                                        16,258              16,388              11,159
                      ------------------------------------------------------------------------------------------------
                                                                  136,096             109,813              95,360
- ----------------------------------------------------------------------------------------------------------------------
Expenses              Employee compensation and benefits           82,094              66,765              57,187
                      Commissions and floor brokerage               2,780               2,641               2,319
                      Communications and office supplies            6,914               6,797               7,651
                      Occupancy and equipment rental                8,109               7,958               8,512
                      Interest                                     12,991               8,197               8,312
                      Litigation, settlements, and bad debts        3,726               3,292               1,610
                      Other operating expenses                     10,061               8,561               8,462
                      ------------------------------------------------------------------------------------------------
                                                                  126,675             104,211              94,053
- ----------------------------------------------------------------------------------------------------------------------
                      Income before income taxes                    9,421               5,602               1,307
                      Provision for income taxes                    3,750               2,209                 663
                      ------------------------------------------------------------------------------------------------        
                      Net income                                 $  5,671            $  3,393             $   644
                      ================================================================================================  
- ----------------------------------------------------------------------------------------------------------------------
Earnings Per Common   Net income per share:
Share and Share        Basic earnings per share                  $   1.06            $   0.69             $  0.13
Equivalents            Diluted earnings per share                $   0.92            $   0.62             $  0.13
                      ------------------------------------------------------------------------------------------------
</TABLE>
See Notes to Consolidated Financial Statements.
<PAGE>
<TABLE>
Consolidated Statements Of Stockholders' Equity
<CAPTION>
                                                                              Treasury Stock and   Unamortized
                                                       Additional             Unearned Employee    Expense of
                                       Common Stock    Paid-In     Retained  Stock Ownership Plan  Restricted
(In thousands, except share amounts)  Shares   Amount  Capital     Earnings    Shares    Amount    Stock Awards   Total
- -----------------------------------------------------------------------------------------------------------------------
<S>                                 <C>        <C>     <C>         <C>       <C>        <C>           <C>      <C>    
Balance at January 1, 1995          4,324,951  $  649  $ 18,491    $ 17,016  (239,336)  $(1,732)      $(198)   $ 34,226
- -----------------------------------------------------------------------------------------------------------------------
Cash dividends - common
   stock ($.12 per share)                                           (   500)                                    (   500)
Purchase of treasury shares                                                  ( 88,656)   (  547)                (   547)
Employee benefit plans                                  (   195)              132,173       948                     753
Stock options exercised                                 (    36)               22,425       159                     123
Restricted stock awards granted                         (    14)               13,000        96        ( 82)        - -
Restricted stock awards forfeited                             3              ( 16,125)   (   96)         79     (    14)
Amortization of restricted stock
   awards                                                                                               101         101
Dividend reinvestment                                   (     1)                2,019        10                       9
Net income for the year                                                 644                                         644
5% stock dividend                     215,939      32     1,374     ( 1,406) (  8,725)                              - -
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1995        4,540,890     681    19,622      15,754  (183,225)   (1,162)       (100)     34,795
- ------------------------------------------------------------------------------------------------------------------------
Cash dividends - common
   stock ($.09 per share)                                           (   405)                                    (   405)
Stock rights redemption -
   common stock ($.05 per share)                                    (   223)                                    (   223)
Purchase of treasury shares                                                  ( 69,713)   (  520)                (   520)
Employee benefit plans                                  (   132)              118,953       753                     621
Stock options exercised                                 (     1)                  615         4                       3
Restricted stock awards granted                             162                 3,000        20         (182)       - -
Amortization of restricted stock
   awards                                                                                                 75         75
Dividend reinvestment                                                           1,365        13                      13
Net income for the year                                               3,393                                       3,393
5% stock dividend                     226,825      34     1,752     ( 1,786) (  6,450)                              - -
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1996        4,767,715     715    21,403      16,733  (135,455)   (  892)        (207)    37,752
- ------------------------------------------------------------------------------------------------------------------------
Cash dividends - common
   stock ($.12 per share)                                           (   609)                                    (   609)
Purchase of treasury shares                                                  (276,331)   (2,926)                ( 2,926)
Employee benefit plans                                  (    82)              158,740     1,098                   1,016
Stock options exercised                                 (   274)               49,467       375                     101
Restricted stock awards                                 (   196)               42,168       349         (153)       - -
Amortization of restricted stock
   awards                                                                                                175        175
Shares issued                       1,592,707     239    11,832                                                  12,071
Dividend reinvestment                                         1                   794         7                       8
Net income for the year                                               5,671                                       5,671
5% stock dividend                     317,801      48     4,322     ( 4,370) (  8,031)                              - -
Employee stock ownership plan                                                (236,250)   (3,178)                ( 3,178)
- ------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1997        6,678,223  $1,002  $ 37,006    $ 17,425  (404,898)  $(5,167)       $(185)  $ 50,081
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
See Notes to Consolidated Financial Statements.
<PAGE>
<TABLE>
Consolidated Statements Of Cash Flows
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------
                                                                     Year Ended         Year Ended         Year Ended
                  (In thousands)                                  December 31, 1997  December 31, 1996  December 31, 1995
- -------------------------------------------------------------------------------------------------------------------------
<S>                                                                <C>                 <C>                <C>          
Cash Flows        Net income                                       $   5,671           $   3,393           $    644
From Operating    -------------------------------------------------------------------------------------------------------
Activities        Noncash items included in earnings:
                     Depreciation and amortization                     1,519               1,664               1,990
                     Unrealized (gain) loss on investments           (   197)                 28             (    57)
                     Bonus notes amortization                          1,178               1,213               1,033
                     Deferred compensation                               920                 571                 468
                     Amortization of restricted stock awards
                        and stock benefits                               172                  75                  84
                     Deferred taxes                                  (   907)                231                 736
                  -------------------------------------------------------------------------------------------------------
                                                                       8,356               7,175               4,898
                  Decrease (increase) in operating receivables:
                     Customers                                        16,915             (78,291)            (17,005)
                     Brokers and dealers                             (20,387)              1,588               5,409
                  Increase (decrease) in operating payables:
                     Customers                                         7,144                 289               7,437
                     Brokers and dealers                              26,560              24,020             (23,268)
                  Decrease (increase) in assets:
                     Cash and U.S. Government securities
                       segregated for the exclusive benefit
                       of customers                                      305                 293                 540
                     Securities owned                                (   300)                608               3,798
                     Notes receivable from officers and employees    ( 2,409)            ( 1,030)           (  1,190)
                     Other assets                                      1,830             (   560)           (  2,125)
                  Increase (decrease) in liabilities:
                     Securities sold, not yet purchased                1,035                 485            (  1,508)
                     Drafts payable, accounts payable and
                       accrued expenses, and accrued employee
                       compensation                                   10,148               1,302               1,822
                  -------------------------------------------------------------------------------------------------------
                  Cash Provided By (Used For)
                  Operating Activities                                49,197             (44,121)          (  21,192)
                  -------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>
<TABLE>
Consolidated Statement Of Cash Flows
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------
                                                                     Year Ended         Year Ended         Year Ended
                  (In thousands)                                  December 31, 1997  December 31, 1996  December 31, 1995
- -------------------------------------------------------------------------------------------------------------------------
<S>                                                                 <C>                 <C>                 <C>           
                  Cash Provided By (Used For) Operating--  
                     Activities From Previous Page                  $  49,197           $ (44,121)          $( 21,192)
- -------------------------------------------------------------------------------------------------------------------------
Cash Flows        Net (payments) proceeds for short-term
From Financing       borrowings from banks                            (43,250)             45,950              20,800
Activities        Proceeds from:
                     Issuance of stock                                  2,071                 - -                 - -
                     Long-term debt                                     9,600                 - -                 - -
                     Employee stock purchase plan                         727                 617                 755
                     Exercised stock options                              101                   3                 124
                     Subordinated borrowings                            8,000                 - -                 - -
                     Dividend reinvestment plan                             8                  13                  10
                  Payments for:
                     Settlement of long-term debt                         - -             (   760)            (   760)
                     Purchases of stock for treasury                  ( 2,926)            (   520)            (   547)
                     Principal payments under
                       capital lease obligation                       (   392)            (   431)            (   256)
                     Subordinated borrowings                          ( 8,000)            (    50)                - -
                     Cash dividends and rights redemption             (   609)            (   628)            (   500)
                     Purchase of stock for employee stock
                       ownership plan                                 ( 3,178)                - -                 - -
                  -------------------------------------------------------------------------------------------------------
                  Cash (Used For) Provided By
                     Financing Activities                             (37,848)             44,194              19,626
- -------------------------------------------------------------------------------------------------------------------------

Cash Flows        Proceeds from:
From Investing       Sale of office equipment and leasehold
Activities             improvements                                       145                  28                 910
                     Sale of investments                                   84               3,753               1,694
                  Payments for:
                     Acquisition of office equipment and
                       leasehold improvements                        (    999)           (    443)            ( 1,179)
                     Acquisition of investments                      (  3,173)           (  1,795)            (   440)
                  -------------------------------------------------------------------------------------------------------
                  Cash (Used For) Provided By Investing Activities   (  3,943)              1,543                 985
                  -------------------------------------------------------------------------------------------------------
                  Increase (decrease) in cash and cash
                     equivalents                                        7,406               1,616             (   581)
                  Cash and cash equivalents -
                     beginning of year                                  7,960               6,344               6,925
                  -------------------------------------------------------------------------------------------------------
                  Cash and cash equivalents -
                     end of year                                    $  15,366            $  7,960            $  6,344
                  =======================================================================================================
           Supplemental disclosures of cash flow information:
                     Interest payments                              $  13,093            $  8,264            $  8,237
                     Income tax payments                            $   3,418            $  2,247            $    372
           Schedule of Noncash Investing and Financing Activities
                     Fixed assets acquired under capital lease      $     405            $    240                 - -
                     Restricted stock awards, net of forfeitures    $     153            $    182            $      3
                     Employee stock ownership shares issued	        $     300            $    280                 - -
                     Debt converted into stock                      $  10,000                 - -                 - -
                     Stock dividends distributed                    $   4,370            $  1,786            $  1,406
</TABLE>
See Notes to Consolidated Financial Statements.
<PAGE>
Notes To Consolidated Financial Statements
(in thousands, except share and per share amounts)

Note A - Summary of Significant Accounting and Reporting Policies

Nature of Operations

Stifel Financial Corp. ("the Parent"), through its wholly owned subsidiaries, 
principally Stifel, Nicolaus & Company, Incorporated ("Stifel, Nicolaus"), 
collectively referred to as ("the Company"), is principally engaged in retail 
brokerage, securities trading, investment banking, investment advisory, and 
related financial services throughout the United States.  Although the Company 
has offices throughout the United States, its major geographic area of 
concentration is in the Midwest.  The Company's principal customers are 
individual investors, with the remaining client base composed of corporations, 
municipalities, and institutions.

Basis of Presentation

The consolidated financial statements include the accounts of the Parent and 
its wholly owned subsidiaries, principally Stifel, Nicolaus.  Stifel, Nicolaus 
is a broker-dealer registered under the Securities Exchange Act of 1934.  All 
material intercompany balances and transactions are eliminated in 
consolidation.

The preparation of financial statements in conformity with generally accepted 
accounting principles requires management to make estimates and assumptions 
that affect the reported amounts of assets and liabilities and disclosure of 
contingent assets and liabilities at the date of the financial statements and 
the reported amounts of revenues and expenses during the reporting period.  
Actual results could differ from those estimates.

Where appropriate, prior years' financial information has been reclassified to 
conform with the current year presentation.

The Company defines cash equivalents as short-term, highly liquid investments 
with original maturities of 90 days or less, other than those held for sale in 
the ordinary course of business.

Security Transactions

Trading and investment securities owned and securities sold, but not yet 
purchased are carried at fair value, and unrealized gains and losses are 
reflected in the results of operations.  Securities held for investment by the 
Parent and certain subsidiaries are included in other assets and are carried 
at the lower of historical cost or fair value.  Investment securities of other 
subsidiaries are carried at fair value or amounts that approximate fair value 
as determined by management.

Securities failed to deliver and receive represent the contract value of 
securities that have not been delivered or received by settlement date.

Receivable from customers includes amounts due on cash and margin 
transactions.  The value of securities owned by customers and held as 
collateral for these receivables is not reflected in the consolidated 
statements of financial condition.
<PAGE>
Customer security transactions are recorded on a settlement date basis with 
related commission revenue and expense recorded on a trade date basis.  
Principal securities transactions are recorded on a trade date basis.

Fair Value

The Company's financial instruments are carried at fair value or amounts that 
approximate fair value.  Securities owned and securities sold, but not yet 
purchased are valued using quoted market or dealer prices, pricing models, or 
management's estimates.  Customer receivables, primarily consisting of 
floating-rate loans collateralized by customer-owned securities, are charged 
interest at rates similar to other such loans made throughout the industry.  
The Company's remaining financial instruments are generally short-term in 
nature, and their carrying values approximate fair value.  The Company has 
estimated the fair value of its long-term debt using the discounted cash flow 
analysis of payments.  At December 31, 1997, the estimated fair value of the 
notes was $7,517.

Income Taxes

Deferred income taxes are recognized for the future tax consequences 
attributable to differences between the financial reporting and income tax 
bases of assets and liabilities.

Other

Securities borrowed and securities loaned are recorded at the amount of cash 
collateral advanced or received.  Securities borrowed transactions require 
Stifel, Nicolaus to deposit cash or other collateral with the lender.  With 
respect to securities loaned, Stifel, Nicolaus receives collateral in the form 
of cash or other collateral in an amount generally in excess of the market 
value of securities loaned.  Stifel, Nicolaus monitors the market value of 
securities borrowed and loaned on a daily basis, with additional collateral 
obtained or refunded as necessary.

Amortization of assets under capital lease is computed on a straight-line 
basis over the estimated useful life of the asset.  Leasehold improvements are 
amortized over the remaining term of the lease.  Depreciation of office 
equipment is computed on a straight-line basis for equipment purchased prior 
to January 1, 1994, and an accelerated method for equipment purchased 
thereafter.

Goodwill recognized in business combinations accounted for as purchases is 
being amortized over 15 to 40 years on a straight-line basis.  

During the year, the Company implemented The Financial Accounting Standard 
Board's (FASB) SFAS 128 "Earnings Per Share."  This statement simplifies the 
computation of earnings per share (EPS) by replacing the primary EPS 
requirements with a "basic" EPS computation.  Basic earnings per share of 
common stock is computed by dividing income available to shareholders by the 
weighted average number of common shares outstanding during the periods.  
Diluted earnings per share reflects the potential dilution that could occur if 
securities or other contracts to issue common stock were exercised or 
converted into common stock or resulted in the issuance of common stock that 
then shared in the earnings of the entity.  Diluted earnings include dilutive 
stock options under the treasury stock method and dilutive shares from Senior 
Convertible Notes under the if converted method.  All prior year EPS 
computations have been recalculated in accordance with the provisions of SFAS 
128.
<PAGE>
Note B - Special Reserve Bank Account

At December 31, 1997, cash of $177 has been segregated in a special reserve 
bank account for the exclusive benefit of customers pursuant to Rule 15c3-3 
under the Securities Exchange Act of 1934.

Note C - Short-Term Borrowings From Banks

In the normal course of business, Stifel, Nicolaus borrows from various banks 
on a demand basis with company-owned and customer securities pledged as 
collateral.  Available credit arrangements with banks totaled $260,000 at 
December 31, 1997, of which $170,850 was unused.  There were no compensating 
balance requirements under these arrangements.  The Company's floating 
interest rate short-term borrowings bore interest at a weighted average rate 
of 6.87% and 6.07% at December 31, 1997 and 1996, respectively.  Certain 
short-term borrowings were collateralized by company-owned securities valued 
at approximately $28,452 on a settlement date basis.  Short-term borrowings 
used to finance receivables from customers were collateralized by customer-
owned securities valued at approximately $108,821 at December 31, 1997.  The 
value of these customer-owned securities is not reflected in the consolidated 
statement of financial condition.
 
Note D - Commitments and Contingencies

In the normal course of business, Stifel, Nicolaus enters into underwriting 
commitments.  Settlement of transactions relating to such underwriting 
commitments which were open December 31, 1997, had no material effect on the 
consolidated financial statements.

In connection with margin deposit requirements of The Options Clearing 
Corporation, Stifel, Nicolaus has pledged cash and customer-owned securities 
valued at $37,705, representing the minimum margin deposit requirement at 
December 31, 1997. 
<PAGE>
The future minimum rental commitments at December 31, 1997, with initial or 
remaining non-cancellable lease terms in excess of one year for office space 
and equipment are as follows:
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------
                                                                          Operating Leases
                                                      ----------------------------------------------------
                                                                             Minimum            Future
                                                         Lease           Payments Under     Minimum Rental
Year Ending December 31,            Capital Leases    Commitments       Related Sublease     Commitments
- ----------------------------------------------------------------------------------------------------------
<S>                                      <C>           <C>                    <C>               <C>                           
1998                                     $ 382         $   3,538              $(169)            $ 3,369
1999                                       144             3,225               ( 96)              3,129
2000                                        23             3,086               ( 28)              3,058
2001                                         0             1,971                  0               1,971
2002                                         0             1,035                  0               1,035
Thereafter                                   0             1,104                  0               1,104
- ----------------------------------------------------------------------------------------------------------
Minimum Commitments                      $ 549          $ 13,959              $(293)            $13,666
     Less Interest                          27          =========             ======            =======
                                         ------ 
Net Present Value of Capital             
     Lease Obligations                   $ 522 
                                         ======
</TABLE>
Rental expense for the years ended 1997, 1996, and 1995 approximated $2,899, 
$3,541, and $3,986, respectively.

Office equipment under capital leases, with a recorded cost of approximately 
$497 net of amortization of $1,036, and $566 net of amortization of $953 at 
December 31, 1997 and 1996, respectively, collateralizes the above capital 
lease obligations and is included in the consolidated statements of financial 
condition in the caption of "Office equipment and leasehold improvements."

The Company purchased equipment, that was subject to a capital lease, for 
approximately $440 in the first quarter of 1995.  During the fourth quarter of 
1995, management determined that certain of that equipment with a carrying 
value of approximately $248, which was originally intended for use in 
operations, was not immediately required and therefore recorded a $195 charge 
to fourth quarter operations to write the equipment down to net recoverable 
value based on outside dealer quotes.

Amortization and depreciation expense of assets under capital lease and owned 
furniture and equipment for 1997, 1996, and 1995 was $1,224, $1,384, and 
$1,732, respectively.

Note E - Net Capital Requirements

Stifel, Nicolaus is subject to the Uniform Net Capital Rule, Rule 15c3-1 under 
the Securities Exchange Act of 1934 (the "rule"), which requires the 
maintenance of minimum net capital, as defined.  Stifel, Nicolaus has elected 
to use the alternative method permitted by the rule which requires maintenance 
of minimum net capital equal to the greater of $250 or 2 percent of aggregate 
debit items arising from customer transactions, as defined.  The rule also 
provides that equity capital may not be withdrawn or cash dividends paid if 
resulting net capital would be less than 5 percent of aggregate debit items.
<PAGE>
At December 31, 1997, Stifel, Nicolaus had net capital of $28,227, which was 
11.7 percent of aggregate debit items and $23,396 in excess of minimum 
required net capital.  

Note F - Employee Benefit Plans

The Company has a profit sharing 401(k) plan (the "PSP") covering qualified 
employees as defined in the plans.  Contributions to the PSP were based upon a 
company match of 50% of the employees' first five hundred dollars in annual 
contributions for 1997, 1996, and 1995.  Additional contributions by the 
Company are discretionary.  The amounts charged to operations for the PSP were 
$142, $146, and $166, for 1997, 1996, and 1995, respectively.

Stifel, Nicolaus also has a deferred compensation plan available to Investment 
Executives whereby a certain percentage of their earnings is deferred as 
defined in the plan and vests over a three to five year period.  The 
Investment Executives have the right to elect to invest their individual 
deferred amounts into several investment options, including Company stock.  
The amounts charged to operations related to this plan were $920, $571, and 
$468, for 1997, 1996, and 1995, respectively.

Note G - Stock-Based Compensation Plans

At December 31, 1997, the Company had several stock-based compensation plans, 
which are described below.  The Company applies APB Opinion 25, "Accounting 
for Stock Issued to Employees," and related interpretations in accounting for 
its plans.  Had compensation cost for the Company's stock-based compensation 
plans been determined based on the fair value at the grant dates for awards 
under the Fixed Stock Option and the Employee Stock Purchase Plans consistent 
with the method of FASB Statement 123, "Accounting for Stock-Based 
Compensation," the Company's net income and earnings per share would have been 
reduced to the pro forma amounts indicated below:

- ----------------------------------------------------------------------------
                                            1997         1996          1995
- ----------------------------------------------------------------------------
Net income
    As reported                            $5,671       $3,393         $644
    Pro forma                              $5,283       $3,345         $621
- ----------------------------------------------------------------------------
Basic earnings per share
    As reported                            $ 1.06       $  .69       $  .13
    Pro forma                              $  .99       $  .68       $  .13
- ----------------------------------------------------------------------------
Diluted earnings per share
    As reported                            $  .92       $  .62       $  .13
    Pro forma                              $  .86       $  .61       $  .13
- ----------------------------------------------------------------------------
<PAGE>
All option plans are administered by the Compensation Committee of the Board 
of Directors of the Parent which has the authority to interpret the Plans, 
determine to whom options may be granted under the Plans, determine the terms 
of each option, and cancel, with the consent of an optionee, any option 
previously granted to such optionee and to grant a new option in place 
thereof.  All shares issued for the various plans were satisfied with treasury 
stock.

Fixed Stock Option Plans

The Company has four fixed option plans and an incentive stock award plan.  
Under the Company's 1983 and 1985 Incentive Stock Option Plans, the Company 
granted options up to an aggregate of 450,000 shares to key employees.  Under 
the Company's 1987 non-qualified stock option plan, the Company granted 
options up to an aggregate of 100,000 shares.  Under the Company's 1997 
"Incentive Stock Plan," the Company may grant incentive stock options, stock 
appreciation rights, restricted stock, and performance awards up to an 
aggregate of 600,000 shares.  Options under these plans are generally granted 
at 100% of market value at the date of the grant and expire 10 years from the 
date of grant.  The options vest at a rate of 25% each anniversary date or on 
a five-year cliff vesting period.  The Company has also granted stock options 
to external board members under a non-qualified plan.  These options are 
generally granted at 100% of market value at the date of the grant and are 
exercisable six months to one year from date of grant and expire 10 years from 
date of grant.

Effective with options granted in 1995 and subsequently, the fair value of 
each option grant is estimated on the date of grant using the Black-Scholes 
option-pricing model with the following weighted-average assumptions used for 
grants in 1997, 1996, and 1995, respectively:  dividend yield of 1.50%, 1.88%, 
and 1.88%, expected volatility of 42.7%, 26.7%, and 22.2%; risk-free interest 
rates of 6.22%, 6.17%, and 6.06%, and expected lives of 5.25 years for all 
years.  
<PAGE>
The summary of the status of the Company's fixed stock option plans as of 
December 31, 1997, 1996, and 1995, and changes during the years ending on 
those dates as adjusted for the 5% stock divided declared on January 20, 1998, 
is presented below:
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                                                  1997                       1996                       1995
                                         -------------------------  -------------------------  ------------------------- 
                                                  Weighted-Average           Weighted-Average           Weighted-Average
Fixed Options                             Shares   Exercise Price    Shares   Exercise Price    Shares   Exercise Price
- ------------------------------------------------------------------------------------------------------------------------
<S>                                     <C>            <C>          <C>           <C>          <C>           <C>    
Outstanding at beginning of year         455,102       $ 5.36        366,385      $ 5.29        434,455      $5.42
- ------------------------------------------------------------------------------------------------------------------------
Granted                                  378,090        10.24        116,631                     35,020       5.48
Exercised                               ( 42,311)        5.36       (    678)       4.57       ( 25,959)      4.76
Forfeited                               (  6,059)        4.99       ( 27,236)       5.49       ( 72,443)      6.52
Expired                                 ( 56,615)        5.82            - -         - -       (  4,688)      4.38
- ------------------------------------------------------------------------------------------------------------------------
Outstanding at end of year               728,207       $ 7.86        455,102      $ 5.36        366,385      $5.29
========================================================================================================================
Options exercisable at year-end          343,029                     267,532                    275,846

Weighted-average fair value of
 options granted during the year           $4.27                       $1.89                      $1.53
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
The following table summarizes information about fixed stock options 
outstanding at December 31, 1997:
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------
                                      Options Outstanding                                 Options Exercisable                 
                      -----------------------------------------------------       ---------------------------------
                         Number        Weighted-Average                               Number
 Range of             Outstanding at      Remaining        Weighted-Average       Exercisable at   Weighted-Average 
 Exercise Prices         12/31/97      Contractual Life     Exercise Price           12/31/97       Exercise Price
- -------------------------------------------------------------------------------------------------------------------
<S>                      <C>              <C>                  <C>                    <C>              <C>  
$ 3.92 - $ 4.57          149,026          1.94 years           $ 4.3396               149,026          $ 4.3396
  4.83 -   5.86          151,205          6.37 years             5.6023                93,768            5.5305
  5.89 -   8.12          189,101          8.48 years             6.7765                73,985            6.6549
 11.37 -  11.37          189,000          6.43 years            11.3690                26,250           11.3690
 16.07 -  16.07           49,875         10.00 years            16.0714                     0            0.0000
- -------------------------------------------------------------------------------------------------------------------
$ 3.92 - $16.07          728,207          6.27 years           $ 7.8625               343,029          $ 5.7024
===================================================================================================================
</TABLE>
<PAGE>
Employee Stock Purchase Plan

Under the 1993 Employee Stock Purchase Plan (the "ESPP"), the Company is 
authorized to issue up to 125,000 shares of common stock to its full-time 
employees, nearly all of whom are eligible to participate.  Under the terms of 
the ESPP, employees can choose each year to have a specified percentage of 
their compensation withheld in 1% increments not to exceed 10%.  The 
participant may also specify a maximum dollar amount to be withheld.  At the 
beginning of every year, each participant will be granted an option to 
purchase 1,000 shares of common stock at a price equal to the lower of 85% of 
the beginning-of-year or end-of-year fair market value of the common stock.  
Approximately 29% to 37% of eligible employees have participated in the ESPP 
in the last three years.  Under the ESPP, the Company sold 124,777 shares, 
115,217 shares, and 112,613 shares, to employees in 1997, 1996, and 1995, 
respectively.  

Effective with options granted in 1995, the fair value of each employee's 
purchase rights is estimated using the Black-Scholes option-pricing model with 
the following weighted-average assumptions used for grants in 1997, 1996, and 
1995, respectively:  dividend yield of 1.50%, 1.88%, and 1.88%; expected 
volatility of 42.7%, 26.7%, and 22.2%; risk-free interest rates of 5.61%, 
5.09%, and 7.05%; and expected lives of one year for the three years.  The 
weighted-average fair value of those purchase rights granted in 1997, 1996, 
and 1995 was $2.06, $1.30, and $1.07, respectively.

Restricted Stock Awards

Restricted stock awards are made, and shares issued, to certain key employees 
without cash payment by the employee.  Certain key employees were granted 
45,501, 3,000, and 13,000 shares of restricted stock, with a fair value of 
$153, $182, and $82, during 1997, 1996, and 1995, respectively.  As of 
December 31, 1997, restricted stock awards covering 38,283 shares were 
outstanding, with the restrictions expiring at various dates through 2000.  
The shares are restricted as to resale.  Restrictions lapse ratably over 
three- and five-year service periods.  The deferred cost of the restricted 
stock awards is amortized on a straight-line basis.  

Employee Stock Ownership Plan

The Company has an employee stock ownership plan (the "ESOP") covering 
qualified employees as defined in the plan.  Employer contributions are made 
to the ESOP as determined by the Compensation Committee of the Board of 
Directors of the Parent on behalf of all eligible employees based upon the 
relationship of individual compensation (up to a maximum of $160) to total 
compensation.  In 1997, the Company purchased 236,250 shares for $3,178 and 
contributed these shares to the ESOP.  The unallocated shares will be released 
for allocation to the participants based upon employer contributions to fund 
an internal loan between the Parent and the ESOP.  At December 31, 1997, the 
plan held 523,382 shares and has allocated 287,132 shares of the Parents' 
common stock valued at $8,411 and $4,615, respectively.  The Company charged 
to operations $300 and $280 for the ESOP contribution for 1997 and 1996, 
respectively.  There were no contributions for the ESOP for 1995.
<PAGE>
Note H - Legal Proceedings

The Company is a defendant in several lawsuits and arbitrations which arose 
from its usual business activities.  Some of these lawsuits and arbitrations 
claim substantial amounts, including punitive damage claims.  While results of 
litigation and arbitration cannot be predicted with certainty, management, 
based on opinions of outside counsel, has provided for actions most likely of 
adverse disposition and believes that the effects of resolution of such 
litigation and arbitration beyond the amounts provided will not have a 
material adverse effect on the Company's consolidated financial condition and 
results of operations.  However, depending upon the period of resolution, such 
effects could be material to the financial results of an individual operating 
period.  It is reasonably possible that certain of these lawsuits and 
arbitrations could be resolved in the next year, and management does not 
believe such resolutions will result in losses materially in excess of the 
amounts previously provided.

During 1995, the Securities and Exchange Commission (the "SEC") completed a 
formal investigation into possible violations of the federal securities laws 
in connection with certain municipal bond issues managed by the Company's 
former Oklahoma City-based public finance department where the Company was the 
managing or co-managing underwriter.  This investigation resulted in the 
Company consenting to a final judgement of permanent injunction whereby, among 
other things, the Company paid approximately $1,100 in disgorgement and 
prejudgement interest, and $250 in fines.

Additionally, the Company is named in lawsuits filed by The Oklahoma Turnpike
Authority ("OTA") and The State of Oklahoma.  The OTA suit seeks $6.5 million in
compensatory damages and an unspecified amount of punitive damages.  The State 
of Oklahoma seeks $7.6 million in compensatory damages and that these damages by
trebled.  The OTA suit alleges that an undisclosed fee paid to the Company by a
third party for the placement of a forward purchase contract in an advance 
refunding escrow for the proceeds of the 1992 OTA $608 million refinancing 
should have been paid to the OTA.  The State of Oklahoma suit alleges that the
Company and two former executives of the Company committed violations of 
the Racketeer Influenced and Corrupt Organizations Act.  This suit alleges
essentially the same facts as are alleged in the OTA suit and were alleged by 
the SEC in its action against the Company which was settled in August 1995 by
the Company without admitting or denying the allegations.  The State of Oklahoma
suit was dismissed by the United States District Court for the Western District 
of Oklahoma and is currently on appeal in the United States Tenth Circuit Court 
of Appeals.  Although the ultimate outcome of these actions cannot be 
ascertained at this time and the results of legal proceedings cannot be 
predicted with certainty, management, based on its understanding of the facts 
and after consultation with outside counsel, does not believe the ultimate 
resolution of these matters will have a materially adverse effect on the 
Company's consolidated financial condition and results of operations.

Note I - Financial  Instruments With Off-Balance Sheet Credit Risk

In the normal course of business, the Company executes, settles, and finances 
customer and proprietary securities transactions.  These activities expose the 
Company to off-balance sheet risk in the event that customers or other parties 
fail to satisfy their obligations.

In accordance with industry practice, securities transactions are recorded on 
settlement date, generally three business days after trade date.  Should a 
customer or broker fail to deliver cash or securities as agreed, the Company 
may be required to purchase or sell securities at unfavorable market prices.
<PAGE> 
The Company borrows and lends securities to finance transactions and facilitate 
the settlement process, utilizing both firm proprietary positions and customer 
margin securities held as collateral.  The Company monitors the adequacy of 
collateral levels on a daily basis.  The Company periodically borrows from banks
on a collateralized basis utilizing firm and customer margin securities in 
compliance with SEC rules.  Should the counterparty fail to return customer 
securities pledged, the Company is subject to the risk of acquiring the 
securities at prevailing market prices in order to satisfy its customer 
obligations.  The Company sells securities it does not currently own, and is 
obligated to subsequently purchase such securities at prevailing market prices.
The Company is exposed to risk of loss if securities prices increase prior to 
closing the transactions.  The Company controls its exposure to credit risk by 
continually monitoring its counterparties' position, and where deemed necessary,
the Company may require a deposit of additional collateral and/or a reduction 
or diversification of positions.

Concentrations of Credit Risk

The Company maintains margin and cash security accounts for its customers 
located throughout the United States.  The majority of the Company's customer
receivables are serviced by branch locations in Missouri and Illinois.

Derivatives

The Company deals, on an agency basis, in listed options and other products such
as collateralized mortgage obligations which derive their values from the price
of some other security or index.  The Company does not deal in complex 
derivative financial instruments, such as futures, forwards, and swaps.

Note J - Long-Term Debt

At December 31, 1996, the Parent had outstanding $10,000 aggregate principal 
amount of its 11.25 percent senior convertible notes due September 1, 1997, 
through September 1, 2000.  During the year, the notes were converted into 
1,488,592 shares of the Company's $0.15 par value common stock at a conversion 
price of $6.72 per share.  Interest charged to operations for these notes was 
$886, $1,125, and $1,125 for years 1997, 1996, and 1995, respectively.

At December 31, 1997, the Company had outstanding with a stockholder $5,000 
principal amount of notes due on June 30, 1999.  Interest payments are due 
monthly commencing February 1, 1998, at the monthly LIBOR rate plus 1% (6.53% 
at December 31, 1997).

In 1997, the Company formed a Limited Liability Corporation ("LLC") to be a 
certified capital company under the statutes of the state of Missouri.  The 
LLC issued $4,600 non-interest bearing notes due May 15, 2008, and is included 
in the Company's consolidated statement of financial condition under the 
caption "long-term debt."  Under the provisions of the statutes for certified 
capital companies, U.S. Treasury Notes of $2,507 have been placed in escrow to 
provide for repayment of the notes.

Note K - Preferred Stock Purchase Rights

On June 30, 1987, the Company's Board of Directors declared a distribution of 
one preferred stock purchase right for each share of the Company's common 
stock.  On July 23, 1996, the Company's Board of Directors approved the 
redemption of these shareholder rights and the adoption of a new Shareholder 
Rights Plan.  Shareholders of record on August 12, 1996, received a payment of 
$.05 per share, representing the redemption price for the existing rights.  
This payment was in lieu of the regular quarterly dividend of $.03 per share.
<PAGE>
In addition, on July 23, 1996, the Company's Board of Directors authorized and 
declared a dividend distribution of one preferred stock purchase right for 
each outstanding share of the Company's common stock, par value $0.15 per 
share.  The dividend was distributed to stockholders of record on August 12, 
1996.  Each right will entitle the registered holder to purchase one one-
hundredth of a share of a Series A Junior Participating Preferred Stock, par 
value $1.00 per share, at an exercise price of $35 per right.  The rights 
become exercisable on the tenth day after public announcement that a person or 
group has acquired 15 percent or more of the Company's common stock or upon 
commencement of announcement of intent to make a tender offer for 
15 percent or more of the outstanding shares of common stock without prior 
written consent of the Company.  If the Company is acquired by any person 
after the rights become exercisable, each right will entitle its holder to 
purchase shares of common stock at one-half the then current market price, and 
in the event of a subsequent merger or other acquisition of the Company, to 
buy shares of common stock of the acquiring entity at one-half of the market 
price of those shares.  The rights may be redeemed by the Company prior to 
becoming exercisable by action of the Board of Directors at a redemption price 
of $.01 per right.  These rights will expire, if not previously exercised, on 
August 12, 2006.
<PAGE>
<TABLE>
Note L - Income Taxes

The Company's provision for income taxes consists of:
<CAPTION>
- -------------------------------------------------------------------------------------------
                         Year Ended                Year Ended                Year Ended
                     December 31, 1997         December 31, 1996          December 31, 1995
- -------------------------------------------------------------------------------------------
<S>                       <C>                        <C>                       <C> 
Current:
    Federal               $ 3,760                     $1,597                   $( 59)
    State                     897                        381                    ( 14)
- -------------------------------------------------------------------------------------------
                          $ 4,657                     $1,978                   $( 73)
Deferred:
    Federal               $(  732)                    $  187                   $ 594
    State                 $(  175)                        44                     142
- -------------------------------------------------------------------------------------------
                          $(  907)                    $  231                   $ 736
- -------------------------------------------------------------------------------------------
                          $ 3,750                     $2,209                   $ 663
===========================================================================================
</TABLE>
The provision for income taxes differs from the amount computed by applying 
the statutory federal income tax rate to income before income taxes for the 
following reasons:
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------
                                                   Year Ended           Year Ended            Year Ended
                                                December 31, 1997    December 31, 1996    December 31, 1995
- -----------------------------------------------------------------------------------------------------------
<S>                                                 <C>                  <C>                     <C>       
Federal tax computed at statutory rates             $ 3,203              $ 1,904                 $ 444
State income taxes, net of federal
    income tax benefit                                  476                  281                    84
Tax-exempt interest, net of related
    interest expense                                 (   70)              (   59)                  (62)
Goodwill amortization                                    80                   80                    80
Meals and entertainment                                 104                  103                    96
SEC fine                                                - -                  - -                    85
Increase in cash surrender value of
    life insurance                                   (   63)              (   36)                 ( 27)
Other, net                                               20               (   64)                 ( 37)
- -----------------------------------------------------------------------------------------------------------
Provision for income taxes                          $ 3,750              $ 2,209               $    663
===========================================================================================================
</TABLE>
<PAGE>
The net deferred tax asset consists of the following temporary differences:
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                                                                                   December 31, 1997   December 31, 1996
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                                     <C>                 <C>                
Deferred Tax    Receivables from customers, principally due to
Asset              allowance for doubtful accounts                                       $   217            $   227
                Office equipment and leasehold improvements,
                   principally book over tax depreciation                                  1,037                856
                Deferred compensation                                                      1,135                810
                Deferred revenue                                                             229                195
                Investments, principally due to valuation allowance                           26                 25
                Receivables from officers and employees, principally
                  due to allowance for doubtful accounts                                     950              1,111
                Accruals not currently deductible                                          1,277                783
                Other                                                                         78                 15
                --------------------------------------------------------------------------------------------------------
                Deferred Tax Asset                                                         4,949              4,022
                --------------------------------------------------------------------------------------------------------
Deferred Tax    Intangible assets, principally tax over book amortization                (   203)           (   211)
Liability       Investment fee revenue installment receivable                            (   169)           (   140)
                --------------------------------------------------------------------------------------------------------
                Total Gross Deferred Tax Liability                                       (   372)           (   351)
                --------------------------------------------------------------------------------------------------------
                Net Deferred Tax Asset                                                   $ 4,577            $ 3,671
                ========================================================================================================
</TABLE>
The Company believes that a valuation allowance with respect to the 
realization of the total gross deferred tax asset is not necessary.  Based on 
the Company's historical earnings and taxes previously paid, future 
expectations of taxable income, and the future reversals of gross deferred tax 
liability, management believes it is more likely than not that the Company 
will realize the gross deferred tax asset.

Note M - Related Party Transactions

Four directors of the Parent are associated with firms which provide legal and 
consulting services to the Company.  The Company charged approximately $1,540, 
$801, and $1,263 (primarily for legal fees) to operations for these services 
for 1997, 1996, and 1995, respectively.  Additionally, several employees of 
Stifel, Nicolaus, through their individual ownership or interest in a 
corporation or partnership, provide leasing services primarily for branch 
office space.  The Company charged to operations approximately $46, $17, and 
$20, for 1997, 1996, and 1995, respectively, for these services.

Certain directors of the Parent have a general partnership interest in an 
enterprise in which the Company also holds general and limited partnership 
interests carried at approximately $507 at December 31, 1997, and $663 at 
December 31, 1996.
<PAGE>
Note N - Plan of Restructuring

During the fourth quarter of 1994, the Board of Directors of the Parent 
approved a restructuring and downsizing plan for the Company to be implemented 
beginning in December 1994, which involved the closing or downsizing of 31 
office locations and termination of approximately 70 officers and employees.  
The plan was completed during 1995.  Following is a summary of activity in the 
accounts related to the restructuring accrual:
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------- 
                                                    Severance Pay,
                                                  Extended Benefits,
                                    Net Lease      and Receivables
                                   Commitments     Written Off for                       Abandonment
                                   for Closed        Terminated        Contractual      of Leasehold
                                     Offices          Employees        Commitments      Improvements       Total
- ----------------------------------------------------------------------------------------------------------------
<S>                                  <C>                <C>               <C>               <C>           <C>
January 1, 1995 Balance              $1,400             $695              $191              $206          $2,492
- ----------------------------------------------------------------------------------------------------------------
Payments/charges                        441              627                61               197           1,326
Adjustments through operations           64                1               130               - -             195
- ----------------------------------------------------------------------------------------------------------------
December 31, 1995 Balance               895               67               - -                 9             971
- ----------------------------------------------------------------------------------------------------------------
Payments/charges                        238               67               - -               - -             305
Adjustments through operations          - -              - -               - -                 9               9
- ----------------------------------------------------------------------------------------------------------------
December 31, 1996 Balance               657              - -               - -               - -             657
- ----------------------------------------------------------------------------------------------------------------
Payments/charges                        177              - -               - -               - -             177
Adjustments through operations          318              - -               - -               - -             318
- ----------------------------------------------------------------------------------------------------------------
December 31, 1997 Balance            $  162              - -               - -               - -          $  162
- ----------------------------------------------------------------------------------------------------------------
</TABLE>
The balances at December 31, 1997, and December 31, 1996, are included in the 
statement of financial condition under the caption "Accounts payable and 
accrued expenses."

During 1995, the Parent Company's Board of Directors reversed its decision 
regarding the payment of certain philanthropic commitments which had been 
accrued in 1994 as part of the restructuring charge and included in 
"Contractual commitments" above.  As a result of this decision, $130 related 
to accrued contractual commitments was reversed and credited to operations in 
1995.

Note O - Sale of Oklahoma-Based Assets

On May 25, 1995, the Company sold the majority of the assets of its Oklahoma-
based operations to Capital West Financial Corporation ("Capital West").  The 
Company received cash, secured and senior notes, and warrants to purchase a 
minority interest in Capital West.  In addition, Capital West assumed or 
subleased certain office and equipment lease obligations of the Company.  The 
sale resulted in the reduction of approximately 70 Investment Executives and 
approximately 50 support staff located in 26 branch offices.
<PAGE>
The Company received secured and senior notes with a face amount of $1,850 
bearing interest at a 10% annual rate with the final payments due May 24, 
2000, in connection with the sale of its Oklahoma-based assets.  The notes 
were recorded at a discounted cash flows rate of 17%.

Pro forma financial information assuming the transaction had taken place at 
the beginning of the year is presented below:

- --------------------------------------------------------------------------
                                                            Year Ended
Unaudited Pro Forma Combined Results of Operations       December 31, 1995
- --------------------------------------------------------------------------
Revenue                                                       $  85,846
Net income                                                    $     770
Basic income per share                                        $     .16
- --------------------------------------------------------------------------
The above pro forma results do not purport to be indicative of results which 
actually would have occurred had the sale been made on January 1, 1995.

On January 2, 1997, Capital West was reorganized and a new company, Affinity 
Holdings Corporation ("Affinity"), was formed.  Affinity assumed the 
outstanding debt of Capital West.  As part of the reorganization, Affinity 
exchanged the remaining balance of the $1,850 secured and senior notes issued 
by Capital West for a secured note due December 31, 2001, with a face amount 
of $305 bearing interest at a 10% annual rate; two hundred thousand shares of 
10% cumulative non-voting preferred stock, par value $1.00; warrants to 
purchase a minority interest in Affinity; and substantially all of the fixed 
assets of Affinity with a fair value of approximately $300, which is being 
leased back to Affinity.  Principal and interest payments on the note and 
dividend payments are made monthly based upon the level of activity of 
Affinity's broker-dealer subsidiary.  
<PAGE>
Note P - Earnings Per Share

During the year, the Company adopted SFAS 128.  The following table reflects a 
reconciliation between Basic EPS and Diluted EPS.
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------------------------
                                    December 31, 1997                  December 31, 1996                  December 31, 1995
                           ---------------------------------- ---------------------------------- --------------------------------
                           Income       Shares    Per Share   Income       Shares    Per Share   Income     Shares      Per Share
Net Income               (Numerator) (Denominator)  Amount  (Numerator) (Denominator)  Amount  (Numerator) (Denominator)  Amount
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                          <C>         <C>           <C>       <C>         <C>          <C>         <C>       <C>       <C> 
Basic Earnings Per Share
  Income available to 
    shareholders             $5,671      5,324,895     $1.06     $3,393      4,905,236    $0.69       $644      4,836,894  $ 0.13
Effect of Dilutive Securities
  Options, ESPP, and deferred 
    compensation                - -        271,960       - -        - -         97,650      - -        - -         70,464      --
  Convertible debt              541      1,157,802       - -        601      1,488,602      - -        N/A*           N/A*     -- 
Diluted Earnings Per Share
  Income available to common 
    stockholders and assumed 
    conversions              $6,212      6,754,657     $0.92     $3,994      6,491,488    $0.62       $644      4,907,358  $ 0.13  
- ---------------------------------------------------------------------------------------------------------------------------------
</TABLE>
*Anti-dilutive
<PAGE>
Note Q - Subsequent Event

On January 20, 1998, the Company's Board of Directors approved a 5 percent 
stock dividend to be distributed and a $.03 per share cash dividend to be paid 
on February 26, 1998, to shareholders of record on February 12, 1998.  All 
share and per share data have been adjusted to reflect the stock dividend.

Note R - Recent Accounting Pronouncements

As of January 1, 1997, the Company adopted SFAS No. 125, which was effective 
for transfers of financial assets made after December 31, 1996, except for 
transfers of certain financial assets for which the effective date has been 
delayed for one year.  SFAS No. 125 provides financial reporting standards for 
the derecognition and recognition of financial assets, including the 
distinction between transfers of financial assets which should be recorded as 
sales and those which should be recorded as secured borrowings.  The adoption 
of the enacted provisions of SFAS No. 125 had no material effect on the 
Company's financial condition of results of operations.  With respect to the 
provisions of SFAS No. 125 which become effective in 1998, the Company does 
not expect the impact of the adoption of the deferred provisions to be 
material to the Company's financial condition or results of operations.

In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive Income" 
and SFAS No. 131, "Disclosures About Segments of an Enterprise and Related 
Information."  These statements, which are effective for fiscal years 
beginning after December 15, 1997, establish standards for the reporting and 
display of comprehensive income and the disclosure requirements related to 
segments.
<PAGE>
                       Independent Auditor's Report


Independent Auditor's Report
To the Board of Directors and Stockholders of 
Stifel Financial Corp.
St. Louis, Missouri

We have audited the accompanying consolidated statements of financial 
condition of Stifel Financial Corp. and Subsidiaries (the "Company") as of 
December 31, 1997 and 1996, and the related consolidated statements of 
operations, stockholders' equity, and cash flows for the years then ended.  
These financial statements are the responsibility of the Company's management.  
Our responsibility is to express an opinion on these financial statements 
based on our audits.  The financial statements of the Company for the year 
ended December 31, 1995, were audited by other auditors whose report, dated 
February 25, 1996, expressed an unqualified opinion on those statements.

We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free of 
material misstatement.  An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements.  An audit 
also includes assessing the accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial 
statement presentation.  We believe that our audits provide a reasonable basis 
for our opinion.

In our opinion, such 1997 and 1996 consolidated financial statements present 
fairly, in all material respects, the consolidated financial position of 
Stifel Financial Corp. and Subsidiaries as of December 31, 1997 and 1996, and 
the consolidated results of their operations and their cash flows for the 
years then ended, in conformity with generally accepted accounting principles.


/s/ Deloitte & Touche LLP

February 20, 1998
St. Louis, Missouri


                           EXHIBIT 21
                                
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
                                
           SUBSIDIARIES OF STIFEL FINANCIAL CORP. (1)



                             STATE OF           NAMES UNDER WHICH
NAME                       INCORPORATION       SUBSIDIARY DOES BUSINESS

Stifel,   Nicolaus  &         Missouri         Stifel, Nicolaus & Company,
  Company, Incorporated                          Incorporated

Alliance Realty Corp.         Missouri         Alliance Realty Corp.

Century   Securities          Missouri         Century Securities Associates,
  Associates, Inc.                               Inc.

Stifel, Nicolaus Insurance    Arkansas          Stifel, Nicolaus Insurance
  Agency, Inc. (2)                               Agency, Inc.

S-N Capital Corp. (2)         Missouri          S-N Capital Corp.

Stifel Insurance Agency -     Ohio              Stifel Insurance Agency - Ohio,
  Ohio, Inc. (4)                                 Inc.

Stifel Venture Corp.          Missouri          Stifel Venture Corp.

Pin Oak Capital, Ltd. (3)     Missouri          Pin Oak Capital, Ltd.

Stifel Asset Management Corp. Missouri          Stifel Asset Management Corp.

Todd Investment Advisors,     Kentucky          Todd Investment
  Inc. (3)                                        Advisors, Inc.

Stifel CAPCO, L.L.C.          Missouri          Stifel CAPCO, L.L.C.


(1)  Does not include corporations in which registrant  owns  50
percent or less of the stock.

(2)  Wholly  owned  subsidiary of Stifel,  Nicolaus  &  Company, Incorporated.

(3)  Wholly owned subsidiary of Stifel Asset Management Corp.

(4)  Majority  owned subsidiary of Stifel, Nicolaus  &  Company, Incorporated.








               [Deloitte & Touche LLP letterhead]



                         EXHIBIT 23 (a)
                                
                     STIFEL FINANCIAL CORP.
                 CONSENT OF INDEPENDENT AUDITORS









We  consent to the incorporation by reference in the registration
statements of Stifel Financial Corp. and Subsidiaries on Form S-8
(file  numbers  2-94326, 33-10030, 33-16150, 33-20568,  33-53097,
333-37805,  and  333-37807), on Form S-3 (file number  33-53699),
and  on  Form  S-2  (file number 333-28871) of our  report  dated
February 20, 1998, incorporated by reference in the Annual Report
on  Form  10-K  of  Stifel Financial Corp.  for  the  year  ended
December 31, 1997.


/s/ Deloitte & Touche LLP


February 20, 1998
St. Louis, Missouri





              [Coopers & Lybrand L.L.P. letterhead]


                         EXHIBIT 23 (b)
                                
                     STIFEL FINANCIAL CORP.
               CONSENT OF INDEPENDENT ACCOUNTANTS









We  consent to the incorporation by reference in the registration
statement of Stifel Financial Corp. and Subsidiaries on Form  S-8
(file  numbers  2-94326, 33-10030, 33-16150, 33-20568,  33-53097,
333-37805,  and  333-37807), on Form S-3 (file number  33-53699),
and  on  Form  S-2  (file number 333-28871) of our  report  dated
February 25, 1996 on our audit of the consolidated statements  of
operations,  stockholders' equity and cash  flows  and  financial
statement  schedules of Stifel Financial Corp.  and  Subsidiaries
for   the   year  ended  December  31,  1995,  which  report   is
incorporated by reference in this Annual Report on Form 10-K.


                                     /s/ Coopers & Lybrand L.L.P.

St. Louis, Missouri
March 25, 1998



<TABLE> <S> <C>

<ARTICLE>      BD
<LEGEND>
This  schedule  contains summary financial information  extracted
from  the  consolidated  statement of financial  condition  dated
December  31, 1997 and the statement of operations for  the  year
ended  December  31,  1997 and is qualified in  its  entirety  by
reference to such financial statements.
</LEGEND>
<MULTIPLIER>   1,000
       
<S>                                        <C>
<PERIOD-TYPE>                              YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                          15,544
<RECEIVABLES>                                  239,550
<SECURITIES-RESALE>                                  0
<SECURITIES-BORROWED>                           18,223
<INSTRUMENTS-OWNED>                             19,212
<PP&E>                                           2,227
<TOTAL-ASSETS>                                 315,484
<SHORT-TERM>                                    89,150
<PAYABLES>                                      89,923
<REPOS-SOLD>                                         0
<SECURITIES-LOANED>                             72,466
<INSTRUMENTS-SOLD>                               4,264
<LONG-TERM>                                      9,600
<COMMON>                                         1,002
                                0
                                          0
<OTHER-SE>                                      49,079
<TOTAL-LIABILITY-AND-EQUITY>                   315,484
<TRADING-REVENUE>                               20,202
<INTEREST-DIVIDENDS>                            21,397
<COMMISSIONS>                                   49,763
<INVESTMENT-BANKING-REVENUES>                   28,476
<FEE-REVENUE>                                    2,950
<INTEREST-EXPENSE>                              12,991
<COMPENSATION>                                  82,094
<INCOME-PRETAX>                                  9,421
<INCOME-PRE-EXTRAORDINARY>                       9,421
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     5,671
<EPS-PRIMARY>                                     1.06
<EPS-DILUTED>                                     0.92
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE>      BD
<LEGEND>
This  schedule  contains summary financial information  extracted
from  the consolidated statements of financial condition and  the
statements  of  operations and is qualified in  its  entirety  by
reference to such financial statements.
</LEGEND>
<RESTATED>
<MULTIPLIER>   1,000
       
<S>                               <C>          <C>          <C>          <C>          <C>
<PERIOD-TYPE>                     YEAR         YEAR         9-MOS        6-MOS        3-MOS
<FISCAL-YEAR-END>                 DEC-31-1995  DEC-31-1996  DEC-31-1996  DEC-31-1996  DEC-31-1996
<PERIOD-START>                    JAN-01-1995  JAN-01-1996  JAN-01-1996  JAN-01-1996  JAN-01-1996
<PERIOD-END>                      DEC-31-1995  DEC-31-1996  SEP-27-1996  JUN-28-1996  MAR-29-1996
<CASH>                                  7,120        8,443        7,723        9,175        5,967
<RECEIVABLES>                         172,998      243,141      166,304      168,741      148,085
<SECURITIES-RESALE>                         0            0            0            0            0
<SECURITIES-BORROWED>                   4,912       10,284       16,943        5,558       11,044
<INSTRUMENTS-OWNED>                    19,521       18,913       19,124       24,721       23,117
<PP&E>                                  3,014        2,233        2,559        2,717        2,770
<TOTAL-ASSETS>                        227,288      301,344      231,589      229,313      206,673
<SHORT-TERM>                           86,450      132,400       50,225       65,225       74,750
<PAYABLES>                             71,934       71,237       49,511       54,255       44,897
<REPOS-SOLD>                                0            0            0            0            0
<SECURITIES-LOANED>                    20,555       46,727       81,458       60,768       40,276
<INSTRUMENTS-SOLD>                      2,744        3,229        3,494        2,271        1,273
<LONG-TERM>                            10,760       10,000       10,000       10,000       10,000
<COMMON>                                  681          715          681          681          681
                       0            0            0            0            0
                                 0            0            0            0            0
<OTHER-SE>                             34,114       37,036       36,070       35,913       34,746
<TOTAL-LIABILITY-AND-EQUITY>          227,288      301,344      231,589      229,313      206,673
<TRADING-REVENUE>                      20,362       19,498       14,668       10,017        4,788
<INTEREST-DIVIDENDS>                   13,002       13,774       10,069        6,559        3,190
<COMMISSIONS>                          38,716       43,900       32,454       22,538       11,042
<INVESTMENT-BANKING-REVENUES>          12,121       16,253        8,034        5,050        1,214
<FEE-REVENUE>                           2,617        2,650        2,003        1,375          706
<INTEREST-EXPENSE>                      8,312        8,197        6,100        4,008        1,942
<COMPENSATION>                         57,187       66,765       47,155       32,718       14,526
<INCOME-PRETAX>                         1,307        5,602        3,274        2,499          258
<INCOME-PRE-EXTRAORDINARY>              1,307        5,602        3,274        2,499          258
<EXTRAORDINARY>                             0            0            0            0            0
<CHANGES>                                   0            0            0            0            0
<NET-INCOME>                              644        3,393        1,969        1,511          150
<EPS-PRIMARY>                            0.13         0.69         0.40         0.31         0.03 
<EPS-DILUTED>                            0.13         0.62         0.38         0.29         0.03
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE>      BD
<LEGEND>
This  schedule  contains summary financial information  extracted
from  the consolidated statements of financial condition and  the
statements  of  operations and is qualified in  its  entirety  by
reference to such financial statements.
</LEGEND>
<RESTATED>
<MULTIPLIER>   1,000
       
<S>                              <C>          <C>          <C>
<PERIOD-TYPE>                    9-MOS        6-MOS        3-MOS
<FISCAL-YEAR-END>                DEC-31-1997  DEC-31-1997  DEC-31-1997
<PERIOD-START>                   JAN-01-1997  JAN-01-1997  JAN-01-1997
<PERIOD-END>                     SEP-26-1997  JUN-27-1997  MAR-27-1997
<CASH>                                 6,392        7,113        6,435
<RECEIVABLES>                        226,409      319,037      270,639
<SECURITIES-RESALE>                        0            0            0
<SECURITIES-BORROWED>                 10,740       12,549       19,569
<INSTRUMENTS-OWNED>                   17,234       20,055       27,464
<PP&E>                                 2,380        2,407        2,312
<TOTAL-ASSETS>                       281,496      378,216      343,577
<SHORT-TERM>                          61,675      180,575      166,375
<PAYABLES>                            65,566       54,968       63,258
<REPOS-SOLD>                               0            0            0
<SECURITIES-LOANED>                   98,662       89,113       60,893
<INSTRUMENTS-SOLD>                     3,337        3,507        3,536
<LONG-TERM>                            7,500       10,000       10,000
<COMMON>                                 795          715          715
                      0            0            0
                                0            0            0
<OTHER-SE>                            43,961       39,338       38,801
<TOTAL-LIABILITY-AND-EQUITY>         281,496      378,216      343,577
<TRADING-REVENUE>                     14,681       10,117        5,266
<INTEREST-DIVIDENDS>                  16,004       10,047        4,045
<COMMISSIONS>                         36,804       23,299       11,420
<INVESTMENT-BANKING-REVENUES>         20,130       11,723        7,696
<FEE-REVENUE>                          2,146        1,346          633
<INTEREST-EXPENSE>                    10,414        6,483        2,351
<COMPENSATION>                        59,625       37,595       20,215
<INCOME-PRETAX>                        7,680        4,316        2,752
<INCOME-PRE-EXTRAORDINARY>             7,680        4,316        2,752
<EXTRAORDINARY>                            0            0            0
<CHANGES>                                  0            0            0
<NET-INCOME>                           4,580        2,568        1,647
<EPS-PRIMARY>                           0.92         0.52         0.33
<EPS-DILUTED>                           0.73         0.43         0.27
        

</TABLE>


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