STIFEL FINANCIAL CORP
13F-HR, 1999-05-17
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE>1
         UNITED STATES SECURITIES AND EXCHANGE COMMISSION
         Washington, D.C. 20549

         FORM 13F

         FORM 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:  March 31, 1999

Check here if Amendment  [ ]; Amendment Number:
This Amendment (Check Only One):  [  ] is a restatement.
                                  [  ] adds new holdings entries.

Institutional Investment ManagerFiling thisReport:

Name:    Stifel, Nicolaus & Company, Incorporated
Address: One Financial Plaza,  N. Broadway
         St. Louis, Missouri 63102

13F File Number:  28-6972

The institutional investment manager filing this report & the person by whom it
is signed hereby represent that the person signing the report is authorized to
submit it, that all information contained herein is true, correct and complete,
and that it is understood that all required items,statements, schedules, lists,
and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:  Todd Gilmore
Title: VP & Manager of Consulting Serivces   
Phone: (314) 342-2813
Signature, Place, and Date of Signing:

    Todd Gilmore      St. Louis, Missouri      May 14, 1999

Report Type:  (Check only one):
[X] 13F Holdings Report
[ ] 13F Notice
[ ] 13F Combination Report

List of Other Managers Reporting for this Manager:


I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.
<PAGE>2
<TABLE>
                                  STIFEL NICOLAUS & CO., INC.                                            PAGE 1
                                  FORM 13F INFORMATION TABLE  
                                     AS OF DATE: 03/31/99                                    
                                                                                                                               
                               CLASS               VALUE   SHARES/ SH/ PUT/ INVSTMT  OTHER     VOTING AUTHORITY  
  NAME OF ISSUER               TITLE    CUSIP    (x$1000)  PRN AMT PRN CALL DSCRETN  MNGRS   SOLE   SHARED    NONE
- ------------------------------ ------- --------- -------- -------- --- ---- ------- -------  ------ -------- --------
<S>                            <C>     <C>          <C>      <C>   <C>      <C>              <C>         <C>   <C>  
AT & T CORP                    COM     001957109     1993    37451 SH       SOLE             32801        0     4650
ABBOTT LABS                    COM     002824100     3694    78902 SH       SOLE             67160        0    11742
ABITIBI-CONSOLIDATED INC COM   COM     003924107      110    12492 SH       SOLE             11326        0     1166
AER ENERGY RES INC             COM     000944108       16    28654 SH       SOLE             25654        0     3000
AFLAC INC                      COM     001055102      802    14734 SH       SOLE             11778        0     2956
ALLIED SIGNAL INC              COM     019512102     1017    20672 SH       SOLE             17730        0     2942
AMERICA ONLINE INC             COM     02364J104      632     4300 SH       SOLE              4300        0        0
AMERICAN EXPRESS CO            COM     025816109      603     5123 SH       SOLE              4414        0      709
AMERICAN INTL GROUP INC        COM     026874107     2988    24772 SH       SOLE             19875        0     4897
AMGEN INC                      COM     031162100      225     3000 SH       SOLE              3000        0        0
ANHEUSER BUSCH COS INC         COM     035229103      780    10240 SH       SOLE              8027        0     2213
APPLIED MATLS INC              COM     038222105      204     3300 SH       SOLE              3300        0        0
ASSOCIATES FIRST CAP CORP CL A COM     046008108      909    20200 SH       SOLE             16379        0     3821
AUTOMATIC DATA PROCESSING      COM     053015103     2606    62977 SH       SOLE             51343        0    11634
AVON PRODUCTS INC              COM     054303102      215     4564 SH       SOLE              4135        0      429
BANK ONE CORP                  COM     06423A103      788    14305 SH       SOLE             12061        0     2244
BANKAMERICA CORP NEW           COM     06605F102     1930    27326 SH       SOLE             22255        0     5071
BOEING CO                      COM     097023105      678    19950 SH       SOLE             17281        0     2669
BRISTOL MYERS SQUIBB CO        COM     110122108      275     4290 SH       SOLE              3910        0      380
CARNIVAL CRUISE LINE INC CL A  COM     143658102      586    12066 SH       SOLE              8929        0     3137
CATERPILLAR INC                COM     149123101     3345    72805 SH       SOLE             60743        0    12062
CBS CORPORATION                COM     12490K107     3623    88774 SH       SOLE             73335        0    15439
CENDANT CORPORATION            COM     151313103      614    38522 SH       SOLE             29886        0     8636
CERIDIAN CORP                  COM     15677T106      553    15126 SH       SOLE             11046        0     4080
CHEVRON CORP COM               COM     166751107     1493    16823 SH       SOLE             13960        0     2863
CISCO SYS INC                  COM     17275R102     5008    45708 SH       SOLE             38288        0     7420
CITIGROUP INC.                 COM     172967101     4723    73945 SH       SOLE             60080        0    13865
CLEAR CHANNEL COMMUNICATIONS   COM     184502102      685    10216 SH       SOLE              7764        0     2452
CLOROX CO                      COM     189054109      631     5384 SH       SOLE              4301        0     1083
COCA COLA CO                   COM     191216100      739    12039 SH       SOLE             10423        0     1616
DELL COMPUTER CORP             COM     247025109      320     7840 SH       SOLE              7640        0      200
DOVER CORP                     COM     260003108      498    15149 SH       SOLE             12062        0     3087
DU PONT E I DE NEMOURS CO      COM     263534109     2204    37960 SH       SOLE             30088        0     7872
E M C CORP MASS COM            COM     268648102      868     6793 SH       SOLE              5128        0     1665
EASTMAN KODAK                  COM     277461109      423     6628 SH       SOLE              6080        0      548
ENRON CORP                     COM     293561106      677    10536 SH       SOLE              7782        0     2754
EXXON CORP                     COM     302290101     1019    14437 SH       SOLE             13380        0     1057
FED HOME LN MTG                COM     313400301     1708    29795 SH       SOLE             24586        0     5209
FEDERAL NAT MORTGAGE ASSN VOTI COM     313586109      774    11175 SH       SOLE              9682        0     1493
FIRST DATA CORP                COM     319963104      672    15714 SH       SOLE             11573        0     4141
FIRSTAR CORP NEW WIS COM       COM     33763V109      303    10140 SH       SOLE              9600        0      540
FORD MOTOR                     COM     345370100      408     7193 SH       SOLE              6928        0      265
FRANKLIN RES INC               COM     354613101      430    15282 SH       SOLE             12402        0     2880
G A P INC                      COM     364760108     1659    24640 SH       SOLE             18117        0     6523
GENERAL ELEC CO                COM     369604103     4830    43663 SH       SOLE             35797        0     7866
GENERAL MTRS CORP              COM     370442105     3104    35679 SH       SOLE             29761        0     5918
GILLETTE CO                    COM     375766102     2572    43273 SH       SOLE             36291        0     6982
GOODYEAR TIRE & RUBR CO        COM     382550101     1726    34650 SH       SOLE             28109        0     6541
HEWLETT PACKARD CO             COM     428236103      571     8416 SH       SOLE              6933        0     1483
HOME DEPOT INC                 COM     437076102      386     6200 SH       SOLE              5600        0      600
I B M                          COM     459200101     3718    20977 SH       SOLE             17551        0     3426
IDEC PHARMACEUTICALS CORP COM  COM     449370105      286     5575 SH       SOLE              5052        0      523
INDIGO N V                     COM     N44495104       52    10000 SH       SOLE             10000        0        0

<PAGE>3
<CAPTION>
                               TITLE               VALUE   SHARES/ SH/ PUT/ INVSTMT OTHER       VOTING AUTHORITY
NAME OF ISSUER                 CLASS     CUSIP    (x$1000) PRN AMT PRN CALL DSCRETN MNGRS     SOLE   SHARED    NONE
- ------------------------------ ------- --------- -------- -------- --- ---- ------ ------   ------ -------- --------
<S>                            <C>     <C>          <C>     <C>             <C>             <C>          <C>   <C>  
INTEL CORP                     COM     458140100     3050    51320 SH       SOLE             43342        0     7978
INTERNATIONAL PAPER CO         COM     460146103     1472    34888 SH       SOLE             27692        0     7196
JOHNSON & JOHNSON              COM     478160104      726     7760 SH       SOLE              6487        0     1273
KINDER MORGAN EGY PTNS L P UT  COM     494550106      534    15412 SH       SOLE             11259        0     4153
LAUDER ESTEE COS INC CL A      COM     518439104      623     6592 SH       SOLE              4800        0     1792
LEXMARK INTL GROUP INC CL A    COM     529771107      780     6970 SH       SOLE              4998        0     1972
LOWES CO                       COM     548661107      333     5500 SH       SOLE              5100        0      400
LUCENT TECHNOLOGIES INC COM    COM     549463107      727    13466 SH       SOLE             11798        0     1668
MBNA CORP                      COM     55262L100     2681   112275 SH       SOLE             92556        0    19719
MCDONALDS CORP                 COM     580135101      902    19906 SH       SOLE             17764        0     2142
MCI WORLDCOM                   COM     55268B106      705     7964 SH       SOLE              6009        0     1955
MEDTRONIC INC                  COM     585055106     3093    43030 SH       SOLE             34708        0     8322
MERCK & CO INC                 COM     589331107     1191    14864 SH       SOLE             13147        0     1717
MERRILL LYNCH & CO. INC.       COM     590188108     1980    22371 SH       SOLE             18572        0     3799
MEYER FRED INC DEL NEW COM     COM     592907109      565     9595 SH       SOLE              7142        0     2453
MICROSOFT CORP                 COM     594918104     3698    41259 SH       SOLE             33887        0     7372
MINNESOTA MNG & MFG CO         COM     604059105      972    13739 SH       SOLE             11285        0     2454
MOBIL CORP                     COM     607059102      553     6288 SH       SOLE              5416        0      872
MONSANTO CO                    COM     611662107      372     8105 SH       SOLE              7205        0      900
MORGAN J.P. & CO INC           COM     616880100     1115     9041 SH       SOLE              7667        0     1374
MORGAN STANLEY DEAN WITTER DIS COM     617446448      664     6642 SH       SOLE              4853        0     1789
NEXTEL COMMUNICATIONS INC CL A COM     65332V103      692    18906 SH       SOLE             13894        0     5012
NORTHERN TRUST CORP            COM     665859104     2707    30482 SH       SOLE             24817        0     5665
NUCOR CORP                     COM     670346105      475    10780 SH       SOLE              8618        0     2162
OUTBACK STEAKHOUSE INC         COM     689899102      218     6670 SH       SOLE              6044        0      626
PEPSICO INC                    COM     713448108     1384    35315 SH       SOLE             27721        0     7594
PFIZER INC                     COM     717081103      979     7054 SH       SOLE              5709        0     1345
PHILIP MORRIS COS INS          COM     718154107     2747    78069 SH       SOLE             66373        0    11696
PROCTER & GAMBLE COMPANY       COM     742718109     2822    28810 SH       SOLE             23773        0     5037
PROGRESSIVE CORP OHIO          COM     743315103      459     3200 SH       SOLE              2900        0      300
SAFEWAY INC                    COM     786514208     2680    52238 SH       SOLE             41427        0    10811
SAPIENT CORP COM               COM     803062108      203     2843 SH       SOLE              2577        0      266
SARA LEE CORP COM              COM     803111103      948    38300 SH       SOLE             37400        0      900
SCHERING PLOUGH CORP           COM     806605101     2232    40396 SH       SOLE             34094        0     6302
SEARS ROEBUCK & CO             COM     812387108      784    17355 SH       SOLE             15393        0     1962
SOUTHTRUST CORP COM            COM     844730101      523    14025 SH       SOLE             10257        0     3768
SUN MICROSYSTEM INC            COM     866810104      281     4500 SH       SOLE              4500        0        0
TYCO INTL LTD NEW COM          COM     902124106      287     3996 SH       SOLE              3489        0      507
UNION CARBIDE CORP             COM     905581104     1436    31788 SH       SOLE             28208        0     3580
UNION PAC RES GROUP INC COM    COM     907834105      666    56103 SH       SOLE             41033        0    15070
UNITED TECHNOLOGIES CORP       COM     913017109      715     5276 SH       SOLE              4615        0      661
WAL MART STORES INC            COM     931142103     3728    80869 SH       SOLE             66351        0    14518
WALT DISNEY COMPANY            COM     254687106      697    22384 SH       SOLE             19374        0     3010
WELLS FARGO NEW                COM     949746101      442    12615 SH       SOLE             10055        0     2560
XEROX CORP                     COM     984121103     1903    36507 SH       SOLE             30556        0     5951
</TABLE>

<PAGE>4
                         FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers:         0
Form 13F Information Table Entry Total:    98
Form 13F Information Table Value Total:    $128,417,000

List of Other Included Managers:   None
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