STIFEL FINANCIAL CORP
10-Q, 1999-11-12
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C.  20549

                            FORM 10-Q



(Mark One)
[x]    QUARTERLY  REPORT PURSUANT TO SECTION 13  OR  15(d)  OF  THE
   SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended  September 30, 1999
                               OR
[ ]  TRANSITION  REPORT  PURSUANT TO SECTION 13  OR  15(d)  OF  THE
   SECURITIES EXCHANGE ACT OF 1934

For the transition period from           to

              Commission file number         1-9305

                                STIFEL FINANCIAL CORP.
                                ----------------------
               (Exact name of registrant as specified in its charter)

           DELAWARE                              43-1273600
- ---------------------------------     ------------------------------------
(State  or  other  jurisdiction       (I.R.S. Employer Identification No.)
 of incorporation or organization)

501 N. Broadway, St. Louis, Missouri            63102-2102
- ----------------------------------------        ----------
(Address of principal executive offices)        (Zip Code)

Registrant's telephone number, including area code   314-342-2000


      (Former name, former address, and former fiscal year,
                  if changed since last report)

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports)  and  (2) has been subject  to  such  filing
requirements for the past 90 days.  Yes[x]   No[ ]

Shares   of  common  stock  outstanding  at  October  29,   1999:
6,711,856, par value $0.15.
<PAGE>2


             Stifel Financial Corp. And Subsidiaries

                         Form 10-Q Index

                       September 30, 1999




                                                                       PAGE
PART I.  FINANCIAL INFORMATION

Item 1. Financial Statements (Unaudited)

     Consolidated Statements of Financial Condition --
       September 30, 1999 and December 31, 1998.......................    3-4

     Consolidated Statements of Operations --
       Three Months Ended September 30, 1999 and September 30,1998.....   5

     Consolidated Statements of Operations --
       Nine Months Ended September 30, 1999 and September 30,1998......   6

     Consolidated Statements of Cash Flows--
       Nine Months Ended September 30, 1999 and September 30,1998......   7-8

     Notes to Consolidated Financial Statements........................   9-11

Item 2.  Management's Discussion and Analysis of Financial
     Condition and Results of Operations..............................   12-17

Item 3.  Quantitative and Qualitative Disclosures about Market
     Risk ............................................................    18

PART II. OTHER INFORMATION

Item 1.  Legal Proceedings............................................    18
Item 6.  Exhibit(s) and Report(s) on Form 8-K.........................    18
Signatures............................................................    19
<PAGE>3
PART I.  FINANCIAL INFORMATION
Item 1. Financial Statements (Unaudited)
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
         CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION
 (UNAUDITED) (In thousands, except par values and share amounts)

                                           September 30,        December 31,
                                               1999                1998
                                           -------------        ------------
ASSETS
Cash and cash equivalents                  $      19,458        $     12,835
Cash segregated for the exclusive
  benefit of customers                               180                 177
Receivable from brokers and dealers               25,874              23,946
Receivable from customers, net of
  allowance for doubtful receivables of
  $556 and $556, respectively                    240,875             213,709
Securities owned, at fair value                   27,283              38,632
Membership in exchanges, at cost                     513                 513
Office equipment and leasehold
  improvements, at cost, net of
  allowances for depreciation and
  amortization of $12,856 and $12,361,
  respectively                                     7,668               5,315
Goodwill, net of accumulated amortization
  of $715 and $1,721, respectively                 1,654               3,874
Notes receivable from and advances to
  officers and employees, net of
  allowance for doubtful receivables
  from former employees of $526 and
  $482, respectively                               7,914               6,460
Deferred tax asset                                 3,410               3,213
Other assets                                      31,087              26,331
                                           -------------        ------------
       Total Assets                        $     365,916        $    335,005
                                           =============        ============
<PAGE>4
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
       CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION (CONTINUED)
  (UNAUDITED) (In thousands, except par values and share amounts)

                                            September 30,        December 31,
                                                1999                1998
                                            -------------        ------------
LIABILITIES AND STOCKHOLDERS' EQUITY
             Liabilities
Short-term borrowings from banks            $      53,075        $    62,890
Payable to brokers and dealers                    147,016            104,769
Payable to customers                               30,922             37,306
Securities sold, but not yet purchased, at
  fair value                                        3,166                998
Drafts payable                                      9,851             18,210
Accrued employee compensation                      14,664             18,320
Obligations under capital leases                    1,234                848
Accounts payable and accrued expenses              13,919             16,117
Long-term debt                                     34,968             20,570
                                            -------------       ------------
       Total Liabilities                          308,815            280,028
         Stockholders' Equity
Preferred stock -- $1 par value; authorized
  3,000,000 shares; none issued                       - -                - -
Common stock -- $0.15 par value; authorized
  10,000,000 shares; issued 7,376,176
  and 7,219,335 shares, respectively                1,106              1,084
Additional paid-in capital                         43,208             41,867
Retained earnings                                  22,750             18,291
                                            -------------       ------------
                                                   67,064             61,242
Less:
 Treasury stock, at cost, 645,909 and
   222,743 shares, respectively                     6,307              2,162
 Unamortized expense of restricted
   stock awards                                       791              1,081
 Unearned employee stock ownership plan
   shares, at cost, 223,667 and 235,866
   shares, respectively                             2,865              3,022
                                            -------------       ------------
 Total Stockholders' Equity                        57,101             54,977
                                            -------------       ------------
                                            $     365,916       $    335,005
                                            =============       ============
         See Notes to Consolidated Financial Statements.
<PAGE>5
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
                           (UNAUDITED)
             (In thousands, except per share amounts)

                                              Three Months Ended
                                        September 30,       September 30,
                                            1999                1998
                                        -------------      -------------
REVENUES
  Commissions                           $      15,282      $      14,231
  Principal transactions                        6,319              4,235
  Investment banking                            2,507              6,557
  Interest                                      5,333              4,765
  Other                                         6,072              4,471
                                        -------------      -------------
                                               35,513             34,259

EXPENSES
  Employee compensation and benefits           21,807             22,108
  Communications and office supplies            2,254              2,065
  Occupancy and equipment rental                2,900              2,344
  Interest                                      2,663              2,439
  Commissions and floor brokerage                 650                726
  Other operating expenses                      3,066              3,016
                                        -------------      -------------
                                               33,340             32,698
                                        -------------      -------------
INCOME BEFORE INCOME TAXES                      2,173              1,561

  Provision for income taxes                      742                594
                                        -------------      -------------
   NET INCOME                           $       1,431      $         967
                                        =============      =============

  Net income per share:
    Basic                               $        0.22      $        0.14
    Diluted                             $        0.21      $        0.13
  Dividends declared per share          $        0.03      $        0.03
  Average common equivalent shares
outstanding:
    Basic                                       6,570              6,879
    Diluted                                     6,925              7,197


         See Notes to Consolidated Financial Statements.
<PAGE>6

             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
                           (UNAUDITED)
             (In thousands, except per share amounts)

                                              Nine Months Ended
                                      September 30,         September 30,
                                          1999                  1998
                                      -------------         -------------
REVENUES
  Commissions                         $      49,958         $      41,822
  Principal transactions                     18,742                19,792
  Investment banking                          8,021                13,787
  Interest                                   14,237                14,634
  Other                                      19,407                14,135
                                      -------------         -------------
                                            110,365               104,170

EXPENSES
  Employee compensation and benefits         68,614                65,991
  Communications and office supplies          6,620                 6,151
  Occupancy and equipment rental              8,411                 6,672
  Interest                                    6,735                 7,861
  Commissions and floor brokerage             2,099                 2,076
  Other operating expenses                    9,493                 8,340
                                      -------------         -------------
                                            101,972                97,091
                                      -------------         -------------
INCOME BEFORE INCOME TAXES                    8,393                 7,079

  Provision for income taxes                  2,931                 2,836
                                      -------------         -------------
   NET INCOME                         $       5,462         $       4,243
                                      =============         =============

  Net income per share:
    Basic                              $       0.81         $        0.62
    Diluted                            $       0.77         $        0.59
  Dividends declared per share         $       0.09         $        0.09
  Average common equivalent shares
outstanding:
    Basic                                     6,712                 6,843
    Diluted                                   7,065                 7,224


         See Notes to Consolidated Financial Statements.

<PAGE>7
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
                    (UNAUDITED)(In thousands)
                                                Nine Months Ended
                                         September 30,       September 30,
                                              1999                1998
                                         -------------       -------------
CASH FLOWS FROM OPERATING
ACTIVITIES
  Net income                             $       5,462       $       4,243
  Noncash items included in
earnings:
    Depreciation and amortization                1,971               1,337
    Bonus notes amortization                     1,316               1,157
    Gain on sale of subsidiary                  (1,496)                - -
    Deferred items                                (163)              1,936
    Restricted stock awards amortization           297                 351
                                         -------------       -------------
                                                 7,387               9,024
  Decrease (increase) in assets:
    Operating receivables                      (29,094)             48,192
    Cash segregated for the exclusive
      benefit of customers                          (3)                  1
    Securities owned                            11,349              (7,201)
    Notes receivable from officers and
      employees                                 (2,770)             (4,219)
    Other assets                                  (194)             (3,196)
  Increase (decrease) in liabilities:
    Operating payables                          35,863              36,715
    Securities sold, but not yet purchased       2,168              (2,802)
    Drafts payable, accrued employee
      compensation, and accounts payable
      and accrued expenses                     (13,639)            (13,975)
                                         -------------       -------------
Cash Flows From Operating Activities            11,067              62,539

CASH FLOWS FROM INVESTING
ACTIVITIES
    Proceeds from:
      Sale of property                              15                  72
      Sale of subsidiary                         4,744                 - -
    Payments for:
      Acquisition of office equipment and
        leasehold improvements                  (3,274)             (3,021)
      Acquisition of investments                (6,012)             (5,808)
                                         -------------       -------------
Cash Flows From Investing Activities            (4,527)             (8,757)
<PAGE>8
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
         CONSOLIDATED STATEMENT OF CASH FLOWS (CONTINUED)
                   UNAUDITED (In Thousands)
                                                   Nine Months Ended
                                         September 30,       September 30,
                                             1999                1998
                                         -------------       -------------
CASH FLOWS FROM FINANCING ACTIVITIES
Short-term borrowings, net                      (9,815)            (64,775)
  Proceeds from:
   Issuance of stock                             1,667               1,441
   Issuance of long-term debt                   14,398              10,970
  Payments for:
   Repurchase of stock                          (4,984)               (283)
   Principal payments under capital
     lease obligation                             (538)               (384)
   Cash dividends                                 (645)               (606)
                                         -------------       -------------
Cash Flows From Financing Activities                83             (53,637)

   Increase in cash and cash
     equivalents                                 6,623                 145
   Cash and cash equivalents -
     beginning of period                        12,835              15,366
                                         -------------       -------------
   Cash and Cash Equivalents -
     end of period                       $      19,458       $      15,511
                                         =============       =============
Supplemental disclosure of cash
  flow information:
    Income tax payments                  $       2,925       $       3,939
    Interest payments                    $       6,563       $       8,092
Schedule of noncash investing and
  financing activities:
    Employee stock ownership plan        $         116                 - -
    Fixed assets acquired under
      capital lease                      $         924       $         495
    Restricted stock awards and stock
      units, net of forfeitures          $         499       $       1,264
    Stock Dividend                       $          77       $          30
See Notes to Consolidated Financial Statements.
<PAGE>9
            STIFEL FINANCIAL CORP. AND SUBSIDIARIES
     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE A - REPORTING POLICIES
Basis of Presentation
    The consolidated financial statements include the accounts of
Stifel   Financial  Corp.  and  its  subsidiaries   (collectively
referred  to  as  the  "Company").   The  accompanying  unaudited
consolidated   financial  statements  have   been   prepared   in
accordance  with  generally  accepted accounting  principles  for
interim  financial information and with the instructions to  Form
10-Q and Rule 10-01 of Regulation S-X.  Accordingly, they do  not
include  all  of  the  information  and  footnotes  required   by
generally  accepted accounting principles for complete  financial
statements.   In  the  opinion  of  management,  all  adjustments
(consisting  of  normal recurring accruals) considered  necessary
for  a  fair presentation have been included.  Operating  results
for  the  three and nine months ended September 30, 1999 are  not
necessarily  indicative of the results that may be  expected  for
the  year  ending  December 31, 1999.  For  further  information,
refer  to the financial statements and notes thereto included  in
the  Company's  Annual Report on Form 10-K  for  the  year  ended
December 31, 1998.

  Where appropriate, prior years' financial information has  been
reclassified to conform with the current year presentation.
Comprehensive Income

  The  Company  has no components of other comprehensive  income,
therefore comprehensive income equals net income.

NOTE B - NET CAPITAL REQUIREMENT
  The   Company's  principal  subsidiary,  Stifel,   Nicolaus   &
Company, Incorporated ("SN & Co."), is subject to the Uniform Net
Capital Rule 15c3-1 under the Securities Exchange Act of 1934, as
amended  (the "Rule"), which requires the maintenance of  minimum
net  capital,  as  defined.  SN & Co.  has  elected  to  use  the
alternative   method  permitted  by  the  Rule   which   requires
maintenance  of  minimum  net capital equal  to  the  greater  of
$250,000  or  2  percent of aggregate debit  items  arising  from
customer  transactions, as defined. The Rule also  provides  that
equity capital may not be withdrawn and cash dividends may not be
paid  if  resulting net capital would be less than 5  percent  of
aggregate debit items.

  At   September  30,  1999,  SN  &  Co.  had  net   capital   of
$32,755,000, which was 12.33% of its aggregate debit  items,  and
$27,444,000 in excess of the minimum required net capital.
<PAGE>10
NOTE C - SEGMENT REPORTING
  The  Company's  reportable  segments  include  private  client,
capital  markets, and other. The private client segment  includes
54  branch offices and 115 independent contractor offices of  the
Company's broker-dealer subsidiaries located throughout the U.S.,
primarily  in  the  Midwest.  These branches  provide  securities
brokerage services, including the sale of equities, mutual funds,
fixed  income products, and insurance, to their private  clients.
The capital markets segment includes management and participation
in  underwritings (exclusive of sales credits, which are included
in  the private client segment), mergers and acquisitions, public
finance,   trading,  research,  and  market  making.   Investment
advisory fees and clearing income is included in other.

  Intersegment  revenues  and  charges  are  eliminated   between
segments.  The Company evaluates the performance of its  segments
and  allocates  resources  to  them  based  on  various  factors,
including prospects for growth, return on investment, and  return
on revenues.

  Information   concerning  operations  in  these   segments   of
business is as follows (in thousands):
- -------------------------------------------------------------------------------
  Three Months Ended September 30,               1999          1998
- -------------------------------------------------------------------------------
  Revenues
    Private Client                             $ 30,453      $ 27,898
    Capital Markets                               3,513         5,433
    Other                                         1,547           928
- -------------------------------------------------------------------------------
  Total Revenues                               $ 35,513      $ 34,259
===============================================================================
  Operating Contribution
    Private Client                             $  3,972      $  3,312
    Capital Markets                                 120            75
    Other                                           (51)          183
- -------------------------------------------------------------------------------
  Total Operating Contribution                    4,041         3,570
- -------------------------------------------------------------------------------
  Unallocated Overhead                           (1,868)       (2,009)
- -------------------------------------------------------------------------------
      Pre-Tax Income                           $  2,173      $  1,561
===============================================================================
- -------------------------------------------------------------------------------
   Nine Months Ended September 30,                1999         1998
- -------------------------------------------------------------------------------
  Revenues
    Private Client                             $ 92,572      $ 84,951
    Capital Markets                              11,672        15,198
    Other                                         6,121         4,021
- -------------------------------------------------------------------------------
  Total Revenues                               $110,365      $104,170
===============================================================================
  Operating Contribution
    Private Client                             $ 14,675      $ 12,761
    Capital Markets                                 412         1,946
    Other                                         2,441           953
- -------------------------------------------------------------------------------
  Total Operating Contribution                   17,528        15,660
   Unallocated Overhead                          (9,135)       (8,581)
- ------------------------------------------------------------------------------
      Pre-Tax Income                           $  8,393      $  7,079
===============================================================================
  The Company has not disclosed asset information by segment,  as
the information is not produced internally and its preparation is
impracticable.
<PAGE>11
NOTE D - EARNINGS PER SHARE ("EPS")
  Basic EPS is calculated by dividing net income by the weighted-
average  number  of  common shares outstanding.  Diluted  EPS  is
similar  to  basic  EPS but adjusts for the effect  of  potential
common shares.

    The  components of the basic and diluted earnings  per  share
calculation for the three and nine months ended September 30, are
as follows (in thousands, except per share amounts):
- -------------------------------------------------------------------------------
     Three Months Ended September 30,              1999           1998
- -------------------------------------------------------------------------------
Income Available to Common Stockholders
Net Income                                       $  1,431       $    967
- -------------------------------------------------------------------------------
Weighted Average Shares Outstanding
  Basic Weighted Average Shares Outstanding:        6,570          6,879
  Potential Common Shares From Employee Benefit
    Plans                                             355            318
  Diluted Weighted Average Shares Outstanding       6,925          7,197
- -------------------------------------------------------------------------------
Basic Earnings Per Share                         $   0.22       $   0.14
Diluted Earnings Per Share                       $   0.21       $   0.13
===============================================================================
- -------------------------------------------------------------------------------
     Nine Months Ended September 30,               1999            1998
- -------------------------------------------------------------------------------
Income Available to Common Stockholders
Net Income                                       $  5,462       $  4,243
- -------------------------------------------------------------------------------
Weighted Average Shares Outstanding
  Basic Weighted Average Shares Outstanding:        6,712          6,843
  Potential Common Shares From Employee Benefit
    Plans                                             353            381
Diluted Weighted Average Shares Outstanding         7,065          7,224
- -------------------------------------------------------------------------------
Basic Earnings Per Share                         $   0.81       $   0.62
Diluted Earnings Per Share                       $   0.77       $   0.59
===============================================================================
NOTE E- SALE OF SUBSIDIARY

      On April 27, 1999, the Company completed the sale of one of
its investment advisory subsidiaries, Todd Investment Advisors to
a subsidiary of Western & Southern Life Insurance Company("W&S"),
a significant shareholder. The Company recorded a pre-tax gain of
approximately $1.5 million and is included in other income.

NOTE F - NOTE PAYABLE

       On  July  30,  1999,  the  Company  issued  an  additional
$5,000,000 long term notes payable to W&S, due June 30, 2004 with
interest payable monthly at the rate of 8% per annum.

NOTE G - SUBSEQUENT EVENTS
  On  October 27, 1999, the Company's Board of Directors declared
a  regular quarterly cash dividend of $0.03 per share, payable on
November  24, 1999 to stockholders of record as of the  close  of
business on November 10, 1999.
                             ******
<PAGE>12
Item 2.   Management's  Discussion  and  Analysis  of   Financial
     Condition and Results of Operations

Results of Operations
- ---------------------
Nine months ended September 1999 as compared to nine months ended
September 1998

  The  Company recorded net earnings of $5.5 million or $0.77 per
diluted  share on total revenues of $110.4 million for  the  nine
months ended September 30, 1999 compared to net earnings of  $4.2
million  or $0.59 per diluted share on total revenues  of  $104.2
million for the same period one year earlier.

  The  Company's  expansion of its Private  Client  Group,  which
began in 1998, was evident during 1999 when compared to the  same
period   one   year  earlier.  Private  client  branch   offices,
investment  executives, and independent contractors increased  by
11, 30, and 24, respectively over 1998 representing increases  of
26%,  10%,  and  19%. Additionally, investor  confidence  in  the
equity  markets remained strong as indicated by the  increase  in
the  major  market  index_The Dow Jones Industrial  Average  (the
"Dow")  _  and  increased trading volumes on the New  York  Stock
Exchange  ("NYSE")  and  NASDAQ.  From  September  30,  1998   to
September 30, 1999, the Dow increased 2,494 (32%) from  7,843  to
10,337,  while  trading volumes on the NYSE and NASDAQ  increased
19%  and 29%, respectively, over 1998 which contributed to a  18%
increase in the number of customer trades by the Company.

  Total  revenues  increased $6.2 million  (6%)  primarily  as  a
result  of  growth  in  commissions  and  other  revenues   which
increased $8.1 million (20%) and $5.3 million (37%) respectively,
partially   offset   by  decreases  in  principal   transactions,
investment  banking  and interest revenues, which  declined  $1.1
million (5%), $5.8 million (42%) and $397,000 (3%) respectively.

  Revenues  from commissions rose due to private client expansion
and  strong markets as referred to above. Main components of  the
increase  were from sales of over-the-counter equities, insurance
products,  and mutual funds, which increased 39%,  52%,  and  18%
respectively.

  Other  revenues increased, principally due to growth in managed
account  service  fees, and growth in money market  account  fees
which increased 15% and 37%, respectively and the Company's  $1.5
million  pre-tax  gain  on  the sale of  one  of  its  investment
advisory  subsidiaries, Todd Investment Advisors, Inc.  completed
on April 27, 1999.

  Revenues   from   principal  transactions  decreased   due   to
decreased  revenues  generated by the  sale  of  unit  investment
trusts,  principally during the first quarter of 1998, offset  by
increased  sales of taxable and nontaxable fixed income  products
which  increased $551,000 (36%) and $924,000 (42%),  respectively
and an inventory loss in the quarter ending September 30, 1998 of
$1.1 million on certain equity investments.
<PAGE>13
  Investment  banking  revenues  declined principally  due  to  a
decrease  in municipal bond underwritings of $422,000 (22%),  and
decreased  new  issue equity underwritings and participations  in
corporate  offerings of $3.6 million, and a decrease in financial
advisory  fees  for  private placements  of  $1.8  million  (67%)
principally related to an advisory fee in the 1998 third quarter.

  Interest  revenue  declined as a result  of  decreased  average
borrowings  by customers, combined with decreases  in  the  rates
charged to those customers.

  Total  expenses  increased $4.9 million (5%) principally  as  a
result  of  increased  compensation and  benefits  and  increased
expenses  related to the Company's expansion, and provisions  for
litigation offset by a decline in interest expense.

  Employee  compensation and benefits, a significant  portion  of
the  Company's total expense, increased $2.6 million (4%) in  the
first  nine  months of 1999. The fixed component of compensation,
primarily  salaries, increased $1.7 million (9%) as a  result  of
normal year-to-year salary increases and the addition of 22  non-
sales  associates.  The majority of personnel increases  resulted
from  the  expansion  of the Private Client  Group,  and  related
product   support  departments.  The  increase  in  the  variable
component  of  compensation of $965,000 (2%) grew in  conjunction
with the increases in revenues and profitability.

  Occupancy  and  equipment rental increased $1.7 million  (26%),
principally  due  to  the addition of eleven branch  offices  and
increased   depreciation   expense  related   to   increases   in
capitalized  equipment to upgrade technology and support  private
client expansion.

  Other   operating   expenses  increased  $1.2   million   (14%)
principally  due  to  increases in the provision  for  litigation
related primarily to the Company's former Oklahoma operations.

  Interest  expense declined $1.1 million (14%) due to  decreased
borrowings  by  the Company to finance customer margin  accounts,
combined with decreases in the rates paid on those borrowings.

  The  effective  tax  rate  for  the  first  nine  months  ended
September  30,  1999  decreased from the  same  period  one  year
earlier  primarily  due to the tax effect  of  the  gain  on  the
disposition of Todd and reduced state taxes.
<PAGE>14
Three  months  ended September 1999 as compared to  three  months
ended September 1998

  The  Company recorded net earnings of $1.4 million or $0.21 per
diluted  share on total revenues of $35.5 million for  the  third
quarter  ended  September 30, 1999 compared to  net  earnings  of
$967,000  or $0.13 per diluted share on total revenues  of  $34.3
million for the same period one year earlier. The explanation  of
revenue  and  expense fluctuations presented for the  nine  month
period  are  generally applicable to the three  month  operations
with exception of the following items:

  Principal  transactions increased $2.1  million  (49%)  due  to
increased demand for taxable and nontaxable fixed income products
and  a decrease in inventory losses on certain equity investments
in the 1998 third quarter.

  Interest  revenue  increased  $569,000  (11.9%) as a result  of
increased average borrowings by customers.

  Interest  expense  increased  $224,000  (9.2%) due to increased
borrowings by the Company to finance customer margin accounts and
increased notes payable.

Year 2000
- ---------
    The  Year  2000  issue  is the result  of  computer  programs
currently written in two-digit format, rather than four-digit, to
define the applicable year, which affects the ability of computer
systems  to  accurately process dates ending after  December  31,
1999.

  As  of  September 1999, the Company has completed all  remedies
and  testing  on its internal computer systems which the  Company
believes are necessary to prepare for the Year 2000. In addition,
the  Company believes the third party vendor that provides record
keeping  and  transaction processing for the  Company's  customer
accounts has adequately demonstrated its readiness for Year 2000.

  The  Company  participated  in  the  industry-wide  testing  of
securities  transaction  processing  in  a  simulated  Year  2000
environment with the third party vendor in March and  April  1999
with no significant problems noted. The Company has also reviewed
the  testing of other record keeping functions on the third party
vendor's system that was performed in January 1999 by other users
of  the  vendor's  system. No significant items were  noted.  The
Company  will continue to perform testing of the vendor's  system
through the remainder of 1999. As of November 1999 the vendor has
implemented  a  programming  code "freeze"  to  ensure  a  stable
processing system for the millennium rollover.

  Internal  remedies  for the Company, performed  over  the  past
several  years,  have  included a review of all  vendor  supplied
software  and replacement with Year 2000 compliant versions  when
necessary and updates to programming code on its small number  of
internally  created  AS/400   programs.  The  Company  has   also
replaced  substantially  all computer  hardware  with  Year  2000
compliant systems as part of its business plan for upgrading  its
technological capabilities.
<PAGE>15
  The  Company  believes  that the incremental  costs  associated
with modifications for internal software and systems has not been
material  to  the  Company's financial statements.  However,  the
interdependent nature of securities transactions and the  success
of  the  Company's external counterparties and vendors, including
the  third-party  vendor mentioned above, in  dealing  with  this
issue could significantly influence the Company's estimate of the
impact the Year 2000 will have on its business.

  The  Company  has  identified and developed contingency  plans,
i.e.  staffing, processing alternatives, etc., for its internally
provided mission critical systems. The Company is monitoring  the
development  of  contingency plans by its mission critical  third
party  vendors.  In particular, the third party vendor  mentioned
above  has  developed  contingency plans,  which  include:  extra
staffing;  increased  communications  with  major  exchanges  and
utilities over the January 1, 2000 weekend; moratoriums on  staff
vacations  and  time  off  during  December/January  period;  and
heightened  readiness  to invoke normal  disaster  recovery  plan
(backup power, hot site readiness).

Forward-Looking Statements
- --------------------------
  The   Management's   Discussion  and  Analysis   of   Financial
Condition  and  Results of Operations, including  the  discussion
under "Year 2000," contains forward-looking statements within the
meaning of federal securities laws. Actual results are subject to
risks  and  uncertainties, including both those specific  to  the
Company  and  those  specific to the industry which  could  cause
results  to differ materially from those contemplated. The  risks
and uncertainties include, but are not limited to, third-party or
Company failures to achieve timely, effective remediation of  the
Year  2000  issues,  general  economic  conditions,  actions   of
competitors,  regulatory  actions,  changes  in  legislation  and
technology  changes. Undue reliance should not be placed  on  the
forward-looking statements, which speak only as of  the  date  of
this  Quarterly  Report.  The  Company  does  not  undertake  any
obligation to publicly update any forward-looking statements.

Liquidity and Capital Resources
- -------------------------------
  The  majority  of  the  Company's  assets  are  highly  liquid,
consisting  mainly  of  cash or assets readily  convertible  into
cash. These assets are financed primarily by the Company's equity
capital,   customer  credit  balances,  short-term  bank   loans,
proceeds  from securities lending, long term notes  payable,  and
other  payables.  Changes in securities market  volumes,  related
customer borrowing demands, underwriting activity, and levels  of
securities inventory affect the amount of the Company's financing
requirements.

  During  the  first nine months of 1999, the Company repurchased
513,969  shares,  using  existing  board  authorizations,  at  an
average  price of $9.43 per share, to meet obligations under  the
Company's employee benefit plans. On July 29, 1999, Directors  of
the Company authorized the repurchase of up to 250,000 additional
common shares.
<PAGE>17
  On July 30,1999, the Company issued  an  additional $ 5,000,000
long term notes payable to W&S, due June 30, 2004  with  interest
payable monthly at the rate of 8% per annum.

  Management  believes  the  funds  from  operations,   available
informal    short-term   credit   arrangements,   and   long-term
borrowings,  at  September  30,  1999,  will  provide  sufficient
resources to meet the present and anticipated financing needs.

  Stifel,   Nicolaus  &  Company,  Incorporated,  the   Company's
principal   broker-dealer  subsidiary,  is  subject  to   certain
requirements  of  the  Securities and  Exchange  Commission  with
regard  to  liquidity and capital requirements. At September  30,
1999,  Stifel,  Nicolaus had net capital of  approximately  $32.8
million  which  exceeded the minimum net capital requirements  by
approximately $27.4 million.
<PAGE>18
Item 3. Quantitative and Qualitative Disclosure about Market Risk

     There  have  been no material changes from  the  information
provided in the Company's Annual Report on Form 10-K for the year
ended December 31, 1998.


PART II. OTHER INFORMATION

Item 1. Legal Proceedings

  There  have  been no material changes in the legal  proceedings
previously reported in the Company's Annual Report on  Form  10-K
for  the year ended December 31, 1998. Such information is hereby
incorporated by reference.


Item 6. Exhibit(s) and Report(s) on Form 8-K

  (a)    Exhibit No.
   (Reference to Item 601(b)
      of Regulation S-K)                  Description
- -------------------------------------------------------------------------------
              27                     Financial  Data   Schedule
                               (furnished to the Securities and Exchange
                                     Commission for Electronic Data
                                   Gathering, Analysis, and Retrieval
                                        [EDGAR] purposes only)

   (b)  Report(s) on Form 8-K
     There  were no reports on Form 8-K filed during the  quarter
  ended September 30, 1999.

<PAGE>19

                           SIGNATURES



Pursuant  to the requirement of Securities Exchange Act of  1934,
the  Registrant has duly caused this report to be signed  on  its
behalf by the undersigned thereunto duly authorized.



                                              STIFEL FINANCIAL CORP.
                                                  (Registrant)

Date: November 12, 1999                By /s/Ronald J. Kruszewski
                                             --------------------
                                             Ronald J. Kruszewski
                                             (President and
                                              Chief Executive Officer)



Date: November 12, 1999                By /s/James M. Zemlyak
                                             ----------------
                                             James M. Zemlyak
                                             (Principal Financial and
                                              Accounting Officer)
<PAGE>20
            STIFEL FINANCIAL CORP. AND SUBSIDIARIES

                          EXHIBIT INDEX
                       September 30, 1999


       Exhibit
       Number                          Description
- -------------------------------------------------------------------------------
         27                      Financial Data Schedule
                        (furnished to the Securities and Exchange
                              Commission for Electronic Data
                            Gathering, Analysis, and Retrieval
                                  [EDGAR] purposes only)





<TABLE> <S> <C>

<ARTICLE> BD
<LEGEND>

 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
 FROM THE CONSOLIDATED STATEMENT OF FINANCIAL CONDITION AND THE
 CONSOLIDATED STATEMENT OF OPERATIONS OF STIFEL FINANCIAL CORP.
 FILED AS PART OF THE COMPANY'S QUARTERLY REPORT ON FORM 10-Q FOR
  THE QUARTER ENDED SEPTEMBER 30, 1999, AND IS QUALIFIED IN ITS
       ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.

<MULTIPLIER>                  1,000
<PERIOD-TYPE>                 9-MOS
<FISCAL-YEAR-END>                         DEC-31-1999
<PERIOD-START>                            JAN-01-1999
<PERIOD-END>                              SEP-30-1999
<CASH>                                         19,638
<RECEIVABLES>                                 258,325
<SECURITIES-RESALE>                                 0
<SECURITIES-BORROWED>                          16,338
<INSTRUMENTS-OWNED>                            27,283
<PP&E>                                          7,668
<TOTAL-ASSETS>                                365,916
<SHORT-TERM>                                   53,075
<PAYABLES>                                     71,579
<REPOS-SOLD>                                        0
<SECURITIES-LOANED>                           146,026
<INSTRUMENTS-SOLD>                              3,166
<LONG-TERM>                                    34,968
<COMMON>                                        1,106
                               0
                                         0
<OTHER-SE>                                     55,995
<TOTAL-LIABILITY-AND-EQUITY>                  365,916
<TRADING-REVENUE>                              18,742
<INTEREST-DIVIDENDS>                           14,237
<COMMISSIONS>                                  49,958
<INVESTMENT-BANKING-REVENUES>                   8,021
<FEE-REVENUE>                                   1,504
<INTEREST-EXPENSE>                              6,735
<COMPENSATION>                                 68,614
<INCOME-PRETAX>                                 8,393
<INCOME-PRE-EXTRAORDINARY>                      8,393
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    5,462
<EPS-BASIC>                                       .81
<EPS-DILUTED>                                     .77


</TABLE>


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