CCA INDUSTRIES INC
10-Q, 1996-10-11
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                             FORM 10-Q

                SECURITIES AND EXCHANGE COMMISSION
                      WASHINGTON, D.C. 20549

            QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
              OF THE SECURITIES EXCHANGE ACT OF 1934

For Quarter Ended August 31, 1996

Commission File Number 2-85538

                        CCA INDUSTRIES, INC.
      (Exact Name of Registrant as Specified in its Charter)


           Delaware                                         04-2795439
(State or other jurisdiction of                        (I.R.S. Employer
Incorporation or organization)                         Identification Number)


200 Murray Hill Parkway
East Rutherford, NJ                                            07073
(Address of principal executive offices)                         (Zip Code)


                              (201) 330-1400
        Registrant's telephone number, including area code


                               Not applicable
          Former name, former address and former fiscal year, if changed since
          last report.

     Indicate by check mark whether the Registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
Registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes   X       No

               APPLICABLE ONLY TO CORPORATE ISSUERS

     Indicate the number of shares outstanding of each of the issuer's classes 
of common stock, as of the latest practical date.

Common Stock, $.01 Par Value - $5,977,471 shares as of August 31, 1996

  Class A Common Stock, $.01 Par Value - $1,191,280 shares as of
                          August 31, 1996



<PAGE>

               CCA INDUSTRIES, INC. AND SUBSIDIARIES








                               INDEX

                                                         Page
                                                       Number

PART I FINANCIAL INFORMATION:

  Consolidated Balance Sheets as of
    August 31, 1996 and November 30, 1995. . . . . . . . . . . . 1-2

  Consolidated Statements of Operations for the three
    Months and nine months ended August 31, 1996
    and 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

  Consolidated Statements of Cash Flows for
    the nine months ended August 31, 1996
    and 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

  Notes to Consolidated Financial Statements . . . . . . . . . .5-11

  Management Discussion and Analysis of
    Results of Operations and Financial
    Condition. . . . . . . . . . . . . . . . . . . . . . . . . 12-13

PART II OTHER INFORMATION. . . . . . . . . . . . . . . . . . . 14-15

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . .16



<PAGE>
<TABLE>

                CCA INDUSTRIES, INC. AND SUBSIDIARIES

                    CONSOLIDATED BALANCE SHEETS



                            A S S E T S
<CAPTION>                                               
                                               August 31,
                                               1996              November 30,
                                              (Unaudited)            1995

<S>                                        <C>               <C>
Current Assets
 Cash and cash equivalents                 $      75,782     $      312,150
 Short-term investments and marketable
   securities (Note 6)                         1,648,663          2,539,037
 Accounts receivable, net of allowances of
    $1,072,432 and $905,953, respectively      5,724,815          4,044,420
 Inventories                                   7,043,888          6,414,097
 Prepaid expenses and sundry receivables         278,044            329,935
 Deferred advertising costs (Note 2)           1,525,288               -
   Due from officers - Current                    11,384              1,500
 Prepaid income taxes                               -               652,710
 Deferred income taxes                           647,233            698,415

   Total Current Assets                       16,955,097         14,992,264

Property and Equipment, net of accumulated
  depreciation and amortization                  735,995            713,125

Intangible Assets, net of accumulated
 amortization of $32,851 at August 31, 1996
   and $25,945 at November 30, 1995              143,391            128,538

Other Assets
 Marketable securities                         1,426,063          1,701,138
 Treasury bonds                                   90,576             87,300
 Due from officers - Non-current                  25,250             25,250
 Deferred income taxes                            55,636             33,807
 Other                                            52,983             62,664

   Total Other Assets                          1,650,508          1,910,159

   Total Assets                              $19,484,991        $17,744,086

</TABLE>

See Notes to Consolidated Financial Statements.


                                -1-                
<PAGE>
<TABLE>

                CCA INDUSTRIES, INC. AND SUBSIDIARIES

                    CONSOLIDATED BALANCE SHEETS


                LIABILITIES AND SHAREHOLDERS' EQUITY
<CAPTION>




                                               August 31,
                                                 1996          November 30,
                                              (Unaudited)          1995
<S>                                          <C>            <C>
Current Liabilities
 Notes payable - Current portion             $    772,500   $      298,078
 Accounts payable and accrued liabilities       7,005,706        6,878,425
 Income taxes payable                             120,023             -

   Total Current Liabilities                    7,898,229        7,176,503

Long-Term Debt (net of current portion)              -             111,067

Shareholders' Equity
 Common stock, $.01 par; authorized
   15,000,000 shares; issued and
   outstanding 5,977,471 and 5,603,871
   shares, respectively                            59,774           56,039
 Class A common stock, $.01 par; authorized
   5,000,000 shares; issued and outstanding
   1,191,280 shares, respectively                  11,912           11,912
   Additional paid-in capital                   4,455,212        4,282,008
   Retained earnings                            7,086,090        6,101,229
   Unrealized (losses) gains on marketable
   securities                                (     26,226)           5,328

   Total Shareholders' Equity                  11,586,762       10,456,516

   Total Liabilities and Shareholders'Equity  $19,484,991      $17,744,086
</TABLE>


See Notes to Consolidated Financial Statements.

                                -2-                 
<PAGE>
<TABLE>
               CCA INDUSTRIES, INC. AND SUBSIDIARIES

               CONSOLIDATED STATEMENTS OF OPERATIONS

                            (UNAUDITED)


<CAPTION>
                           Three Months Ended         Nine Months Ended
                              August 31,                  August 31,
                           1996        1995        1996              1995
<S>                       <C>         <C>          <C>        <C>
Revenues
  Sales of health
    and beauty
    products, net         $10,232,749 $9,023,458   $30,855,971 $29,401,865
    Other income               51,239    103,248       165,330     264,555

                           10,283,988  9,126,706    31,021,301  29,666,420

Costs and Expenses
  Costs of sales            3,872,840  3,993,808    11,730,860  11,669,715
  Selling, general and
    administrative
    expenses                2,514,954  2,159,398     8,296,401   8,110,982
    Advertising,
      cooperative
      and promotions        3,475,998  3,646,273     8,656,522   9,953,575
    Research and
      development             100,478    100,740       367,169     397,110
    Provision for doubtful
    accounts                   13,809      7,830       111,803     116,104
  Interest expense             11,291     13,459        45,353      56,003

                            9,989,370  9,921,508    29,208,108  30,303,489
    
    Net Income before
      Income Taxes            294,618 (  794,802)    1,813,193  (  637,069)

Provision for Income
 Taxes                        142,502 (  305,407)      828,332  (  225,671)

        Net Income         $  152,116 ($ 489,395)  $   984,861  ($ 411,398)

Income Per Common
  Share (Note 2):
  Net income from
    operations                   $.02      ($.07)         $.12     ($.06)
</TABLE>

See notes to Financial Statements.
                                -3-                
<PAGE>
<TABLE>

                CCA INDUSTRIES, INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENT OF CASH FLOWS

                FOR THE NINE MONTHS ENDED AUGUST 31,

                            (UNAUDITED)
<CAPTION>
                                                  1996           1995

<S>                                           <C>          <C>  
Cash Flows from Operating Activities:
 Net income (loss)                            $  984,861   ($   411,398) 
 Adjustments to reconcile net income (loss)
   to net cash (used in) provided by
     operating activities:
 Depreciation and amortization                   289,874        239,654
 Amortization of bond premium                      1,792          5,553
 Gain on sale of securities                   (    6,684)  (      1,416)
 Decrease (increase) in deferred income taxes     29,354   (      4,014)
 (Increase) decrease in accounts receivable  ( 1,680,395)     1,623,504  
 (Increase) decrease in inventory            (   629,791)     1,412,414  
 (Increase) in deferred expenses and
   miscellaneous receivable                  ( 1,483,281)  (  1,076,637) 
  Increase (decrease) in accounts payable
   and accrued liabilities                       127,281   (  1,670,567) 
  Increase (decrease) in taxes payable           772,733   (      6,354) 
  Decrease (increase)  in security deposits        9,681   (      4,036)

   Net Cash (Used in) Provided by
     Operating Activities                    ( 1,584,575)       106,703

Cash Flows from Investing Activities:
 Acquisition of property, plant and equipment(   327,597)  (    307,490)
 Purchase of short-term investments and
   securities                              (     109,961)  (    313,795) 
 Advances of money to officers             (      54,890)          -
 Proceeds of money due from officers              54,912         19,231
 (Increase) in other assets                         -      (      6,192)
 Proceeds from sale of investments             1,245,448        755,078

   Net Cash Provided by Investing Activities     807,912        146,832

Cash Flows from Financing Activities:
     Proceeds from borrowings                  1,000,000           -   
     Payment on debt                        (    636,645)  (    216,000)
     Proceeds from stock options exercises       176,940          6,460

   Net Cash Provided by (Used in)
     Financing Activities                        540,295   (    209,540)

Net (Decrease) Increase in Cash             (    236,368)        43,995

Cash at Beginning of Period                      312,150        100,705

Cash at End of Period                        $    75,782     $  144,700

Supplemental Disclosures of Cash Flow
 Information:
   Cash paid during the period for:
     Interest                                $    48,600    $    57,273
     Income taxes                                 27,315         94,525
</TABLE>

See notes to Financial Statements.

                                -4-                
<PAGE>

               CCA INDUSTRIES, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                            (UNAUDITED)



NOTE 1: BASIS OF PRESENTATION

 The accompanying unaudited condensed consolidated financial statements
 have been prepared in accordance with generally accepted accounting
 principles for interim financial information and with the instructions to
 Form 10-Q and Article 10 of Regulation S-X.  Accordingly, they do not
 include all of the information and footnotes required by generally accepted
 accounting principles for complete financial statements.  In the opinion of
 management, all adjustments (consisting of normal recurring accruals)
 considered necessary for a fair presentation have been included.  Operating 
 results for the six month period ended August 31, 1996 are not
 necessarily indicative of the results that may be expected for the year
 ended November 30, 1996.  For further information, refer to the consoli-
 dated financial statements and footnotes thereto included in the
 Company's annual report on Form 10-K for the year ended November 30,
 1995.

NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 Principles of Consolidation:

 The consolidated financial statements include the accounts of the Company 
 and its wholly-owned subsidiaries.  All significant inter-company
 accounts and transactions have been eliminated.

 Advertising and Related Costs

 In accordance with APB 28 Interim Financial Reporting the Company
 expenses its advertising and related costs proportionately over the interim
 periods based on its total expected costs per its various advertising
 programs.  Any necessary accrual or deferral is accordingly reflected in
 the balance sheet for the interim period.  However, for annual reporting
 purposes, no advertising or related costs are capitalized and all are
 expensed in the fiscal year in which they are incurred.

 Cash Equivalents

 For purposes of the statement of cash flows, the Company considers all
 highly liquid instruments purchased with an original maturity of less than
 three months to be cash equivalents.




                                -5-                
<PAGE>
 
               CCA INDUSTRIES, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                            (UNAUDITED)

NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

 Inventories

 Inventories are stated at the lower of cost (first-in, first-out) or market.

 Product returns are recorded in inventory when they are received at the
 lower of their original cost or market, as appropriate.  Obsolete inventory
 is written off and its value is removed from inventory at the time its
 obsolescence is determined.

 Financial Instruments

 The carrying value of assets and liabilities considered financial instruments
 under SFAS Note #107 approximate their respective fair value.

 Property and Equipment and Depreciation and Amortization:

 Property and equipment are stated at cost. The Company charges to
 expense repairs and maintenance items, while major improvements and
 betterments are capitalized.  When the Company sells or otherwise
 disposes of property and equipment items, the cost and related accumulated 
 depreciation are removed from the respective accounts and any gain
 or loss is included in earnings.

 Depreciation and amortization are provided on the straight-line method
 over the following estimated useful lives or lease terms of the assets:

 Machinery and equipment             7-10 years
 Furniture and fixtures              5-7  years
 Tools, dies and masters             2--7 years
 Transportation equipment               7 years
 Leasehold improvements              7-10 years or life of lease which ever
                                          is shorter

 Intangible Assets:

 Intangible assets are stated at cost.  Patents and trademarks are amortized 
 on the straight-line method over a period of 17 years; organization
 expenses are amortized on the straight-line method over five (5) years.

 Tax Credits:

 Tax credits, when present, are accounted for using the flow-through
 method as a reduction of income taxes in the years utilized.

                                -6-                
<PAGE>

               CCA INDUSTRIES, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                            (UNAUDITED)


NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

        Earnings Per Share

 Earnings per share have been computed based on the weighted average of
 outstanding common shares and common stock equivalents during the
 periods, based on the treasury stock method using average market price.

 Fully diluted earnings per share are not presented because they result in
 dilution of less than 3%.

NOTE 3: INVENTORIES

 The components of inventory consist of the following:

                                  August 31,  November 30,
                                    1996         1995

 Raw materials                    $4,643,287     $3,875,751
 Finished goods                    2,400,601      2,538,346

                                  $7,043,888     $6,414,097

NOTE 4: DEFERRED ADVERTISING

 In accordance with APB 28 Interim Financial Reporting the Company
 expenses its advertising and related costs proportionately over the interim
 periods based on its total expected costs per its various advertising
 programs.  Consequently a deferral of $1,525,288 is accordingly reflected
 in the balance sheet for the interim period.  This deferral is the result of
 the Company's $8,000,000 media budget for the year which contemplates 
 drastically lower spending in the 4th quarter than in the other three
 quarters; as well as the Company's Co-op advertising commitments which
 also anticipates a lower expenditure in the 4th quarter.

 The table below sets forth the calculation:

                                                   1996         1995
                                            (In Millions)  (In Millions)

 Media advertising budget for the fiscal year       $8.0       $  9.3
 Pro-rata portion for nine months                   $6.0       $  7.0
 Media advertising spent                             7.1          7.3
 Accrual (Deferral)                                ($1.1)    ($   . 3)

 Anticipated Co-op advertising commitments          $3.4       $  3.5      
 Pro-rata portion for nine months                   $2.5       $  2.6
 Co-op advertising spent                             2.9          2.9
 Accrual (Deferral)                               ($  .4)    ($    .3)


                                -7-                
<PAGE>
 
                 CCA INDUSTRIES, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                            (UNAUDITED)

NOTE 5: ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

 The following items which exceeded 5% of total current liabilities are
 included in accounts payable and accrued liabilities as of:

                                      August 31,     November 30,
                                         1996           1995

 a)  Media advertising                   $1,803          $1,812
 b)  Coop advertising                       485             519
 c)  Accrued returns                        595             435
 
                                         $2,883          $2,766

All other liabilities were for trade payables or individually did not exceed
 5% of total current liabilities.

NOTE 6: OTHER INCOME

 Other income consists of the following at August 31, 1996 and 1995:


                                             1996            1995

 Interest income                           $150,109        $223,112
 Royalty income                               -               8,349
 Dividend income                              8,474          12,154
 Miscellaneous                                6,747          20,940

                                           $165,330        $264,555

NOTE 7: SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES

 Short-Term Investments and Marketable Securities:

 Short-term investments and marketable securities consist of corporate and
 government bonds and equity securities.  In 1994 the Company adopted
 the accounting principles promulgated by SFAS No. 115 Accounting for
 Certain Investments in Debt and Equity Securities.  The Company has
 classified its investments as Available-for-Sale securities.  Accordingly,
 such investments are reported at fair market value, with the resultant
 unrealized gains and losses reported as a separate component of shareholders' 
 equity.  Prior to 1994, the Company reported marketable securities at the 
 lower of cost or market value; unrealized losses were charged
 to earnings.

 The market value at August 31, 1996 was $3,165,302 as compared to
 $4,327,475 at November 30, 1995.  The cost and market values of the
 investments at August 31, 1996 were as follows:


                                -8-  
<PAGE>

 NOTE 7:     SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES - (CONTINUED)
<TABLE>

                               CCA INDUSTRIES, INC. AND SUBSIDIARIES

                             MARKETABLE SECURITIES - OTHER INVESTMENTS


<CAPTION>
   COL. A                                                         COL. B      COL. C         COL.D                COL.E
                                                                                                                 Amount at Which
                                                                                                                 Each Portfolio
                                                               Number of                        Market        Of Equity Security
                                                         Units-Principal                      Value of           Issues and Each
                                                               Amount of                    Each Issue            Other Security
 Name of Issuer and            Maturity         Interest       Bonds and      Cost of       at Balance          Issue Carried in
 Title of Each Issue             Date             Rate           Notes     Each Issue       Sheet Date             Balance Sheet

 CORPORATE OBLIGATIONS:

 <S>                        <C>                 <C>          <C>          <C>            <C>                 <C> 
 AT&T                          6/01/98             4.750%        $100,000  $   99,006     $  97,125               $   97,125
 Bank America                  7/15/97             6.000          200,000     200,000       199,694                  199,694
 Con Edison                   12/15/96             5.900          100,000      99,875       100,024                  100,024
 Dayton P & L                  5/01/97             5.625          100,000      98,265        99,762                   99,762        
 General Motors Acceptance
   Corp.                      10/01/96             8.000          200,000     200,050       200,000                  200,000
 Tennessee Valley              3/04/98             5.125          100,000     100,000        98,188                   98,188        
 Union Electric                3/01/97             5.500           50,000      49,244        49,902                   49,902

                                                                             $846,440      $844,695                 $844,695







</TABLE>

                                                -9- 
<PAGE>

 NOTE 7:     SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES - (CONTINUED)
<TABLE>



                               CCA INDUSTRIES, INC. AND SUBSIDIARIES

                             MARKETABLE SECURITIES - OTHER INVESTMENTS



<CAPTION>
               COL. A                                   COL. B      COL. C    COL. D        COL. E
                                                                                        Amount at Which
                                                                                       Each Portfolio
                                                      Number of                Market  Of Equity Security
                                                Units-Principal               Value of  Issues and Each
                                                      Amount of             Each Issue   Other Security
 Name of Issuer and            Maturity Interest      Bonds and   Cost of   at Balance Issue Carried in
 Title of Each Issue            Date      Rate          Notes    Each Issue Sheet Date   Balance Sheet

 GOVERNMENT OBLIGATIONS:
                             
<S>                          <C>        <C>       <C>          <C>          <C>       <C>  
 US Treasury Note              10/31/98  4.750%       $100,000  $    99,684 $  96,781    $    96,781
 US Treasury Note              10/31/98  4.750         200,000      199,992   193,562        193,562
 US Treasury Note              11/15/96  4.375         100,000       99,969    99,781         99,781
 US Treasury Note              10/15/98  7.125         250,000      252,260   253,828        253,828
 US Treasury Note               1/31/97  6.250         100,000       99,500   100,313        100,313
 US Treasury Note              12/31/96  6.125         200,000      197,423   200,500        200,500
 US Treasury Note              11/15/96  4.375         200,000      197,852   199,562        199,562
 US Treasury Note              11/15/96  4.375         200,000      196,133   199,562        199,562
 US Treasury Note              11/15/96  4.375         100,000       98,003    99,781         99,781
 US Treasury Note              11/15/96  4.375         100,000       97,855    99,781         99,781




</TABLE>
                                                -10- 
<PAGE>
<TABLE>
 NOTE 7:     SHORT-TERM INVESTMENTS AND MARKETABLE SECURITIES - (CONTINUED)


                               CCA INDUSTRIES, INC. AND SUBSIDIARIES

                             MARKETABLE SECURITIES - OTHER INVESTMENTS
<CAPTION>

   COL. A                                             COL. B      COL. C      COL.D         COL.E
                                                                                       Amount at Which
                                                                                      Each Portfolio
                                                     Number of                 Market Of Equity Security
                                                Units-Principal              Value of  Issues and Each
                                                      Amount of            Each Issue   Other Security
 Name of Issuer and            Maturity Interest      Bonds and    Cost of at Balance  Issue Carried in
 Title of Each Issue            Date      Rate          Notes   Each Issue Sheet Date    Balance Sheet

 GOVERNMENT OBLIGATIONS: (Continued)

<S>                        <C>         <C>        <C>          <C>          <C>           <C>
 US Treasury Note              11/17/96  5.22%     $   63,000  $     62,191  $     62,385 $     62,385
 US Treasury Note              11/21/96  5.200         45,000        44,424        44,471       44,471
 FHLMC 1628-N                12/25/2013  6.500         50,000        48,024        42,903       42,903
 EE Bonds                      -         7.050         90,000        90,576        90,576       90,576
 FNMA 93-6-26-B               8/25/2023  7.000         10,000         8,897         8,246        8,246
 FNMA 93-224-D               11/25/2023  6.500        104,000       101,873        88,314       88,314
 FNMA 92-2-N                  1/28/2024  6.500         52,000        47,424        42,378       42,378
 FHJMC 1702-U                 3/15/2024  7.00           4,000         3,058         2,821        2,821
 FNMA                          11/10/98  5.050        200,000       199,950       194,062      194,062

                                                                  2,145,088     2,119,607    2,119,607
 EQUITY SECURITIES:
                                                    Number of
                                                      Shares
 Preferred Stock:
 Bank America Corp.                                     8,000       200,000       201,000      201,000

                                                                 $3,191,528    $3,165,302   $3,165,302

</TABLE>
                                                -11-
<PAGE>
 
                   CCA INDUSTRIES, INC.

         MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS
              OF OPERATIONS AND FINANCIAL CONDITION

                           (UNAUDITED)


 For the nine month period ended August 31, 1996, the Company had net sales
of $30,855,971 and net income of $984,861 after a provision for income taxes of
$828,332, as compared to net sales of $29,401,865 and net loss of ($411,398)
after a provision for income taxes of($225,671) for the nine month period ended
August 31, 1995.  Gross margins of 62% for the nine months were better than the
60% margins realized for the nine months in 1995 due to the higher percentage
overhead costs (added into the cost of goods) represented in the total cost of
goods in 1995, as well as certain product mix fluctuating.  Advertising, 
cooperative and promotional allowance expenditures decreased during the nine 
month period from $9,953,575 to $8,656,522.  Advertising expenditures were 28% 
of sales for the nine months ended August 31, 1996 as compared with 34% for the 
period ended August 31, 1995. As part of the registrant's business it is 
necessary to enter into co-operative advertising agreements and other 
promotional activities with its accounts, especially upon the introduction of a 
new product.  Both co-op advertising and promotions have a material effect on 
the Company's operations.  If the advertising and promotions are successful, 
revenues will be increased accordingly.  Should the co-op and promotions not be 
successful, it will have a negative impact on the Company's promotional cost 
per sale, and have a negative effect on income.  The Company attempts to 
anticipate its advertising and promotional commitments as a percent of gross 
sales in order to attempt to control its effect on its net income.  In 
accordance with APB 28 Interim Financial Reporting the Company expenses its 
advertising and related costs proportionately over the interim
periods based on its total expected costs per its various advertising programs.
Consequently a deferral of $1.5 million is accordingly reflected in the balance 
sheet for the interim period.  This deferral is the result of the Company's 
$8.0 million media budget for the year which contemplates drastically lower 
spending in the 4th quarter than in the other three quarters; as well as the 
Company's Co-op advertising commitments which also anticipates lower 
expenditures in the 4th quarter. Specifically, the Company spent approximately 
$7.1 million in the first nine months on media advertising and, therefore, 
expensed $6.0 million and deferred $1.1 million as of August 31, 1996.  
Similarly, as of August 31, 1996 the Company's Co-op advertising commitments 
for the year ended November 30, 1996 totaled approximately $3.4 million of 
which $2.9 million was spent in the first nine months resulting in an expense 
of $2.5 million and a deferral of approximately $.4 million as of August 31, 
1996.

 Comparatively as of August 31, 1995, the Company had anticipated media
advertising expense in fiscal year 1995 of $9.3 million and spent approximately
$7.3 million in the first nine months resulting in a deferral of approximately 
$.3 million.  The anticipated Co-op commitments as of August 31, 1996 were 
$3.5 million of which $2.9 million was spent resulting in a deferral of $.3 
million.
 
 Selling, general and administrative expenses ("SG&A") decreased as a 
percentage of sales compared to the prior year.  The decrease to 27% from 28% 
was due to the slightly higher sales volume.

                               -12-
<PAGE>

                      CCA INDUSTRIES, INC.

         MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS
              OF OPERATIONS AND FINANCIAL CONDITION

                           (UNAUDITED)



 For the three month period ended August 31, 1996, net sales were
$10,232,749 as compared to $9,023,458 for August 31, 1995.  Income for the
quarter before taxes increased to $294,618 from ($794,802).  Gross margins of
62% for the three months ended August 31, 1996 were up from 56% in 1995.
Advertising, cooperative and promotional allowance expense during the quarter
decreased to $3,475,998 from $3,646,273.  Advertising expenses were 34% of
sales for the quarter in 1996 as compared to 40% in 1995.  Selling, general and
administrative expenses were approximately 25% in the current quarter as 
compared to 24% in 1995.

 All of the Company's sales were primarily to drugstore chains, food chains and
mass merchandisers throughout the United States.

 The Company's financial position as at August 31, 1996 consists of current
assets of $16,955,097 and current liabilities of $7,898,229.  During the nine
month period ended August 31, 1996, shareholders' equity increased from
$10,456,516 at November 30, 1995 to $11,586,762 at August 31, 1996.  This
was due primarily to the net income generated for the period.

 During the six months, the Company used $1,584,575 in operations,
$136,645 to reduce borrowings, and $327,597 to purchase fixed assets; but
offset most of the cash requirements by the liquidation of short-term 
investments of $1,135,487, the proceeds from stock option exercises ($176,940) 
and proceeds from short-term borrowings of $500,000.  These factors resulted 
in a net decrease in the Company's cash of approximately $236,000.

 The Company believes that its current financial condition is sufficient to
support its proposed operations for the near future.















                               -13-
<PAGE>
                               
                      CCA INDUSTRIES, INC.

                    PART II OTHER INFORMATION






       All information pertaining to Part II is omitted pursuant to the 
instructions pertaining to that part.

       The Company did not file any reports on Form 8-K during the three months
ended August 31, 1996.


































                               -14-
<PAGE>

 PART II, ITEM 6. (Continued)                                  EXHIBIT 11

<TABLE>
               CCA INDUSTRIES, INC. AND SUBSIDIARIES

                COMPUTATION OF EARNINGS PER SHARE

                           (UNAUDITED)



<CAPTION>

                                  Three Months Ended                                Nine Months Ended
                                      August 31,                                       August 31,

                                  1996                1995                         1996             1995
Item 6.

<S>                          <C>                 <C>                        <C>              <C>
Primary:
 Average shares
  outstanding                  7,168,751             6,794,733                 7,105,596          6,794,108
 Net effect of dilutive stock
   options--based on the
   treasury stock method
   using average market
   price                         663,557                *                        898,599               *
          
          TOTALS               7,832,308             6,794,733                 8,004,195          6,794,108

Net income                    $  152,116           ($  489,395)              $   984,861        ($  411,398)

Per share amount                    $.02                 ($.07)                     $.12              ($.06)






</TABLE>
* Anti-Dilutive






                               -15-
<PAGE>


                            SIGNATURES




 Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.



                                    CCA INDUSTRIES, INC.



                                    By:
                                        David Edell, President



                                    By:
                                        John Bingman, Treasurer

























                               -16-
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   9-MOS
<FISCAL-YEAR-END>                          NOV-30-1996             NOV-30-1996
<PERIOD-END>                               AUG-31-1996             AUG-31-1996
<CASH>                                          75,782                  75,782
<SECURITIES>                                 3,165,302               3,165,302
<RECEIVABLES>                                6,797,247               6,797,247
<ALLOWANCES>                                 1,072,432               1,072,432
<INVENTORY>                                  7,043,888               7,043,888
<CURRENT-ASSETS>                            16,955,097              16,955,097
<PP&E>                                       2,219,700               2,219,700
<DEPRECIATION>                               1,340,314               1,340,314
<TOTAL-ASSETS>                              19,484,991              19,484,991
<CURRENT-LIABILITIES>                        7,898,229               7,898,229
<BONDS>                                              0                       0
                                0                       0
                                          0                       0
<COMMON>                                        71,686                  71,686
<OTHER-SE>                                  11,515,076              11,515,076
<TOTAL-LIABILITY-AND-EQUITY>                19,484,991              19,484,991
<SALES>                                     10,232,749              30,855,971
<TOTAL-REVENUES>                            10,283,988              31,021,301
<CGS>                                        3,872,840              11,730,860
<TOTAL-COSTS>                                9,989,370              29,208,108
<OTHER-EXPENSES>                             6,091,430              17,320,092
<LOSS-PROVISION>                                13,809                 111,803
<INTEREST-EXPENSE>                              11,291                  45,353
<INCOME-PRETAX>                                294,618               1,813,193
<INCOME-TAX>                                   142,502                 828,332
<INCOME-CONTINUING>                            152,116                 984,861
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                   152,116                 984,861
<EPS-PRIMARY>                                      .02                     .12
<EPS-DILUTED>                                      .02                     .12
        

</TABLE>


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