CML GROUP INC
10-Q, 1996-03-12
SPORTING & ATHLETIC GOODS, NEC
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<PAGE>   1
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    FORM 10-Q

(MARK ONE)
[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
          SECURITIES EXCHANGE ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED JANUARY 27, 1996

                                       OR

[   ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
          SECURITIES EXCHANGE ACT OF 1934

FOR THE TRANSITION PERIOD FROM           TO
                               ---------    ----------------
Commission file number 0-12628
                       -------

                                 CML GROUP, INC.
              ----------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

         Delaware                                      04-2451745
 ----------------------                  ----------------------------------
(State of Incorporation)                (IRS Employer Identification Number)


524 Main Street, Acton, Massachusetts                                01720
- ----------------------------------------                           --------
(Address of principal executive offices)                          (Zip Code)


Registrant's telephone number, including area code:              (508) 264-4155
                                                                 --------------
                                 Not Applicable
         --------------------------------------------------------------
         (Former name, former address and former fiscal year if changed
                               since last report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or such shorter period that the registrant was required
to file such reports) and (2) has been subject to such filing requirements for
the past 90 days.  Yes     X          No
                       ---------         ---------

Number of shares outstanding of each of the issuer's classes of common stock:
49,219,681 shares of common stock, $.10 par value, as of March 5, 1996.

================================================================================


<PAGE>   2

                        CML GROUP, INC. AND SUBSIDIARIES
                        --------------------------------

                                    Form 10-Q


<TABLE>
                                      Index
                                      -----

<CAPTION>
                                                                                 Page
                                                                                 ----
<S>                                                                              <C>
Part I:  Financial Information

         Item 1: Financial Statements

                 Consolidated Condensed Balance Sheets as of
                 January 27, 1996 and July 31, 1995                                3-4

                 Consolidated Condensed Statements of Operations 
                 for the three-month and six-month periods ended 
                 January 27, 1996 and January 28, 1995                               5

                 Consolidated Condensed Statements of Cash
                 Flows for the six-month periods ended
                 January 27, 1996 and January 28, 1995                               6
 
                 Notes to Consolidated Condensed Financial Statements             7-10

         Item 2: Management's Discussion and Analysis of Financial
                 Condition and Results of Operations                             11-13

Part II: Other Information                                                       

         Item 1: Legal Proceedings                                               14-15

         Item 4: Submission of Matters to a Vote of Securities Holders              15

         Signatures                                                                 16

         Exhibit Index                                                              17
</TABLE>



                                       2
<PAGE>   3


                          Part I: FINANCIAL INFORMATION

Item 1.  Financial Statements
         --------------------

                         CML GROUP, INC. & SUBSIDIARIES
                      Consolidated Condensed Balance Sheets
                      -------------------------------------
<TABLE>
                                     ASSETS
<CAPTION>
                                          January 27, 1996    July 31, 1995
                                          ----------------    -------------
<S>                                         <C>                <C>
Current assets:
 Cash and cash equivalents                  $ 17,375,000       $  8,338,000
 Accounts receivable                          34,255,000         51,949,000
 Refundable income taxes                      13,410,000             --
 Prepaid income taxes                         21,340,000          8,710,000
 Inventories:
   Raw materials                               5,946,000         12,970,000
   Work in process                             3,097,000          3,096,000
   Finished goods                             50,429,000         49,378,000
                                            ------------       ------------ 
     Total inventories                        59,472,000         65,444,000
 Other current assets                         17,911,000         30,286,000
 Net assets of business held for sale         12,048,000         34,314,000
                                            ------------       ------------
     Total current assets                    175,811,000        199,041,000
                                            ------------       ------------
Property, plant and equipment, at cost:
 Land and buildings                           20,006,000         19,865,000
 Machinery and equipment                      81,846,000         77,522,000
 Leasehold improvements                       85,636,000         80,710,000
                                            ------------       ------------
                                             187,488,000        178,097,000
Less accumulated depreciation                 74,176,000         65,057,000
                                            ------------       ------------
                                             113,312,000        113,040,000
                                            ------------       ------------

Goodwill                                      12,341,000         12,521,000

Other assets                                  14,063,000         15,479,000
                                            ------------       ------------
                                            $315,527,000       $340,081,000
                                            ============       ============

</TABLE>



            See Notes to Consolidated Condensed Financial Statements.

                                       3
<PAGE>   4

                         CML GROUP, INC. & SUBSIDIARIES
                      Consolidated Condensed Balance Sheets
                      -------------------------------------
<TABLE>
                      LIABILITIES AND STOCKHOLDERS' EQUITY
<CAPTION>

                                          January 27, 1996    July 31, 1995
                                          ----------------    -------------
<S>                                         <C>                <C>

Current liabilities:
 Current portion of long-term debt          $    187,000       $    203,000
 Accounts payable                             38,033,000         35,156,000
 Accrued compensation                          8,320,000          6,905,000
 Accrued advertising                          12,990,000          4,381,000
 Accrued sales returns                         6,377,000          4,572,000
 Accrued income taxes                            273,000          1,892,000
 Accrued expenses related to discontinued 
   operations                                  9,627,000          3,234,000
 Other accrued expenses                       40,652,000         26,165,000
                                            ------------       ------------
 Total current liabilities                   116,459,000         82,508,000
                                            ------------       ------------
Noncurrent liabilities:
 Long-term debt                                   43,000         10,082,000
 Convertible subordinated debentures          41,593,000         41,593,000
 Other noncurrent liabilities                 17,613,000         17,346,000
                                            ------------       ------------
 Total noncurrent liabilities                 59,249,000         69,021,000
                                            ------------       ------------
Stockholders' equity:
 Common stock, par value $.10 per share
   Authorized - 120,000,000 shares
   Issued - 52,170,994 shares 
     and 52,076,674 shares                     5,217,000          5,207,000
   Additional paid-in capital                 80,093,000         79,805,000
 Retained earnings                            92,912,000        140,444,000
                                            ------------       ------------
                                             178,222,000        225,456,000
 Less treasury stock, at cost, 3,025,648 
 shares and 2,797,791 shares                  38,403,000         36,904,000
                                            ------------       ------------
                                             139,819,000        188,552,000
                                            ------------       ------------
                                            $315,527,000       $340,081,000
                                            ============       ============
</TABLE>


            See Notes to Consolidated Condensed Financial Statements.

                                       4
<PAGE>   5

                         CML GROUP, INC. & SUBSIDIARIES
                 Consolidated Condensed Statements of Operations
                 -----------------------------------------------
<TABLE>
For the periods ended January 27, 1996 
and January 28, 1995
<CAPTION>
                                                           Three Months                   Six Months
                                                    ---------------------------   ---------------------------
                                                        1996           1995           1996           1995
                                                        ----           ----           ----           ----
<S>                                                 <C>            <C>            <C>            <C>
Net sales                                           $222,547,000   $278,992,000   $331,412,000   $408,190,000
                                                    ------------   ------------   ------------   ------------
Less costs and expenses:
   Cost of goods sold                                107,492,000    106,263,000    156,087,000    156,572,000
   Selling, general and administrative expenses      135,738,000    112,512,000    219,777,000    188,372,000
   Interest expense                                    1,041,000        376,000      1,573,000        953,000
                                                    ------------   ------------   ------------   ------------
                                                     244,271,000    219,151,000    377,437,000    345,897,000
                                                    ------------   ------------   ------------   ------------
Income (loss) from continuing operations
   before income taxes and extraordinary credit      (21,724,000)    59,841,000    (46,025,000)    62,293,000
Provision (benefit) for income taxes                  (7,286,000)    22,938,000    (16,569,000)    23,858,000
                                                    ------------   ------------   ------------   ------------
Income (loss) from continuing operations
   before extraordinary credit                       (14,438,000)    36,903,000    (29,456,000)    38,435,000
                                                    ------------   ------------   ------------   ------------
Discontinued operations:
   Income from operations, net of
      income taxes                                        --          3,650,000         --          2,999,000
   Provision for loss on disposal, net of
      income tax benefit                             (15,615,000)        --        (15,615,000)        --
                                                    ------------   ------------   ------------   ------------
                                                     (15,615,000)     3,650,000    (15,615,000)     2,999,000
                                                    ------------   ------------   ------------   ------------
Income (loss) before extraordinary credit            (30,053,000)    40,553,000    (45,071,000)    41,434,000
Extraordinary credit - early extinguishment
   of debt, net of income taxes                           --          1,125,000         --          1,125,000
                                                    ------------   ------------   ------------   ------------
Net income (loss)                                   ($30,053,000)  $ 41,678,000   ($45,071,000)  $ 42,559,000
                                                    ============   ============   ============   ============
Earnings (loss) per share:
  Income (loss) from continuing operations 
     before extraordinary credit:
     Primary                                              ($0.29)         $0.73         ($0.60)         $0.76
                                                           =====          =====          =====          =====
     Fully diluted                                        ($0.29)         $0.71         ($0.60)         $0.75
                                                           =====          =====          =====          =====
  Income (loss) before extraordinary credit:
     Primary                                              ($0.61)         $0.80         ($0.91)         $0.82
                                                           =====          =====          =====          =====
     Fully diluted                                        ($0.61)         $0.78         ($0.91)         $0.80
                                                           =====          =====          =====          =====
  Net income (loss):
     Primary                                              ($0.61)         $0.82         ($0.91)         $0.84
                                                           =====          =====          =====          =====
     Fully diluted                                        ($0.61)         $0.80         ($0.91)         $0.82
                                                           =====          =====          =====          =====

Weighted average number of shares outstanding         49,559,508     50,680,233     49,665,626     50,743,006

</TABLE>

            See Notes to Consolidated Condensed Financial Statements.

                                       5
<PAGE>   6
<TABLE>
                         CML GROUP, INC. & SUBSIDIARIES
                 Consolidated Condensed Statements of Cash Flows
                 -----------------------------------------------
<CAPTION>
                                                                         For the Six Months Ended
                                                                    ------------------------------------
                                                                    January 27, 1996    January 28, 1995
                                                                    ----------------    ----------------
<S>                                                                  <C>                  <C>

Cash flows from operating activities:
 Net income (loss)                                                   ($45,0711,000)       $ 42,559,000
                                                                      ------------        ------------
 Adjustments to reconcile net income (loss) to net cash
   provided by operating activities:
     Provision for loss on disposal of discontinued operation           24,023,000             ---
     Gain on early extinguishment of debt                                  ---              (1,814,000)
     Depreciation and amortization                                      15,931,000          14,496,000
     Loss on disposal of property, plant and equipment                   2,268,000           2,939,000
     Changes in working capital items                                   39,734,000             600,000
     (Increase) decrease in other assets                                 1,445,000          (2,476,000)
     Increase in other noncurrent liabilities                              530,000           1,648,000
                                                                      ------------        ------------
 Total adjustments                                                      83,931,000          15,393,000
                                                                      ------------        ------------
 Net cash provided by operating activities                              38,860,000          57,952,000
                                                                      ------------        ------------
Cash flows from investing activities:
 Additions to property, plant and equipment                            (16,137,000)        (19,918,000)
 Reduction in notes receivable                                              31,000              40,000
                                                                      ------------        ------------
 Net cash used in investing activities                                 (16,106,000)        (19,878,000)
                                                                      ------------        ------------
Cash flows from financing activities:
 Decrease in long-term debt                                            (10,055,000)         (1,121,000)
 Acquisition of convertible debentures                                     ---              (5,778,000)
 Dividends paid                                                         (2,461,000)         (2,001,000)
 Exercise of stock options                                                  95,000             282,000
 Acquisition of treasury stock                                          (1,296,000)         (2,179,000)
                                                                      ------------        ------------

Net cash used in financing activities                                  (13,717,000)        (10,797,000) 
                                                                      ------------        ------------
Net increase in cash and cash equivalents during the period              9,037,000          27,277,000
Cash and cash equivalents at the beginning of the period                 8,338,000          28,929,000 
                                                                      ------------        ------------
Cash and cash equivalents at the end of the period                    $ 17,375,000        $ 56,206,000
                                                                      ============        ============
</TABLE>

            See Notes to Consolidated Condensed Financial Statements.

                                       6
<PAGE>   7
                         CML GROUP, INC. & SUBSIDIARIES

              Notes to Consolidated Condensed Financial Statements
              ----------------------------------------------------

Note 1
- ------

The accompanying consolidated condensed financial statements and notes should be
read in conjunction with the financial statements contained in the Company's
Annual Report on Form 10-K. In the opinion of management, the accompanying
consolidated condensed financial statements include all adjustments necessary
for a fair presentation of the results of the interim periods presented and,
except for the adjustments relating to the decision to sell Britches of
Georgetowne (see Note 2), all such adjustments are of a normal recurring nature.
The retail industry is seasonal in nature and the results of operations for the
interim periods presented may not be indicative of the results for a full year.

Certain 1995 amounts have been reclassified to conform to the 1996 presentation.

Note 2 - Discontinued Operation
- -------------------------------

In March 1996, the Company signed a letter of intent for the sale of its
Britches of Georgetowne subsidiary for a cash purchase price of $13.5 million,
plus the assumption of liabilities, subject to certain adjustments. In
connection with the planned sale of Britches, the Company recorded an additional
provision for loss on disposal, in the second quarter of fiscal 1996, of
$15,615,000, net of an income tax benefit of $8,408,000. The pretax provision
for loss on disposal includes a further write-down of Britches' net assets to
estimated net realizable value and the accrual of estimated operating losses
through the expected sale date. The estimated net realizable value of Britches'
net assets has been included in current assets on the accompanying consolidated
condensed balance sheet at January 27, 1996. The sale is subject to negotiation
and execution of a definitive purchase agreement.

Note 3 - Long-term Debt
- -----------------------
<TABLE>
Consolidated long-term debt is summarized as follows:

<CAPTION>
                                         January 27, 1996   July 31, 1995
                                         ----------------   -------------
<S>                                          <C>             <C>
Revolving credit loan                        $  ---          $10,000,000
Note payable                                  119,000            199,000
Obligations under capital leases              111,000             86,000
                                             --------        -----------
                                              230,000         10,285,000
Less current portion                          187,000            203,000
                                             --------        -----------
Long-term debt                               $ 43,000        $10,082,000
                                             ========        ===========
</TABLE>

                                       7


<PAGE>   8

The Company is in violation of certain covenants under its existing $55 million
revolving credit facility and is restricted from borrowing under such facility.
The Company's lenders, however, continue to issue letters of credit on behalf of
the Company and the Company had letters of credit outstanding in an aggregate
amount of $20,484,000 as of January 27, 1996. The Company has signed a
commitment letter with two banks for a new three-year $100 million revolving
credit facility to be secured by the assets of the Company and its subsidiaries.
The new facility, which is subject to completion of due diligence and execution
of a definitive agreement, will include requirements relating to the achievement
of certain earnings levels by NordicTrack and The Nature Company. In addition,
the agreement will restrict dividends and advances between the Company and its
subsidiaries. Advances outstanding under the agreement will bear interest at the
prime rate plus 3/4 of 1%.

Note 4 - Contingencies
- ----------------------

     Litigation
     ----------

     In May 1994, ICON Health & Fitness, Inc. ("ICON") commenced a civil suit
against NordicTrack in the United States District Court for the District of Utah
alleging infringement of three patents arising out of NordicTrack's design of
its WalkFit treadmill and certain other similar products. Discovery has been
completed. In November 1995, the Court granted NordicTrack's Motion for Summary
Judgment relating to one of ICON's three patent infringement claims. ICON's
other two claims have been scheduled for trial during the summer of 1996. While
the Company believes it has meritorious defenses, no assurance can be given of a
favorable outcome in the ICON lawsuit. An unfavorable outcome could have a
material adverse effect on the Company's operating results for the period in
which such decision occurs and could also have a material adverse effect on the
Company's financial condition.

     In January 1995, an individual, William Wilkinson, filed a demand for
arbitration and statement of claim alleging that NordicTrack breached the terms
of a licensing and product development agreement by failing to compensate him
with royalties for certain design features of its WalkFit treadmill and certain
similar products. Included in the Company's loss from continuing operations for
the quarter ended January 27, 1996 is a $4.0 million pre-tax charge for
settlement of this claim in January 1996.

     On October 25, 1994, four stockholders, owning an aggregate of 2,400 shares
of CML Group, Inc. Common Stock, filed a class action lawsuit in U.S. District
Court for the District of Massachusetts against the Company and its Chairman,
Charles M. Leighton, and President, G. Robert Tod. The complaint alleged that
the Company failed to properly disclose the extent of its NordicTrack
advertising expenditures and the impact of those expenditures on its future
operating results, thereby violating federal securities laws. On December 19,
1994, the defendants filed a motion to dismiss the complaint, and on April 7,
1995, the plaintiffs responded by filing an amended complaint which added an
allegation that Messrs. Leighton and Tod violated the securities laws by selling
CML stock in the Spring of 1994. The Company believes the amended complaint is
without merit and intends to vigorously contest the lawsuit. In April 1995, the
defendants filed a motion to dismiss this lawsuit. A hearing on this motion 
was held on December 14, 1995.

     In February 1996, NordicTrack agreed to a proposed consent agreement with
the Federal Trade Commission ("FTC") to settle allegations that it made false
and unsubstantiated weight loss and weight maintenance claims in advertising
its cross-country ski exercise machines. The FTC alleged that NordicTrack based
these claims on studies with various methodological flaws. The proposed consent
agreement would prohibit NordicTrack from misrepresenting the existence or
results of any study or survey relating to weight loss and making certain
claims with respect to its exercise equipment without reliable supporting
evidence. The proposed consent agreement will be published in the Federal
Register and will be subject to public comment for 60 days, after which the FTC
will decide whether to make it final. No civil penalties are expected to be
imposed by the FTC as a result of the proposed consent agreement.

     On or about February 23, 1996, an alleged purchaser of a NordicTrack
cross-country ski exercise machine filed a Class Action Complaint, entitled
Elissa Crespi, on behalf of Herself and All Other Similarly Situated v.
NordicTrack, Inc., against NordicTrack in the Supreme Court of the State of New
York, County of New York (the "Crespi Complaint"). On or about February 26,
1996, another alleged purchaser of a cross-country ski exercise machine filed a
Class Action Complaint in the same court, entitled Wendy Penel, on behalf of
Herself and All Others Similarly Situated, v. NordicTrack, Inc. (the "Penel
Complaint"). The Crespi Complaint alleges that NordicTrack made false and
misleading claims concerning the weight-loss of persons using its ski-exerciser
and thereby defrauded its customers, breached warranties and violated Section
349 of the New York General Business Law. The Penel Complaint alleges that
NordicTrack misrepresented the results of a weight-loss study and made
unsubstantiated claims regarding weight loss and/or weight maintenance benefits
from the use of NordicTrack's cross-country ski exercise machines. The Penel
Complaint asserts claims of negligent misrepresentation, breach of an express
warranty, and common law fraud. Each plaintiff seeks to represent a class
consisting of all persons in the United States who purchased NordicTrack ski
exercisers. The plaintiff in the Crespi Complaint seeks for herself and the
alleged class unspecified actual and punitive damages, rescission, attorneys'
fees, costs and an order requiring NordicTrack to make corrective disclosures.
The plaintiff in the Penel Complaint seeks restitution of all amounts paid by
her and the alleged class members for NordicTrack cross-country ski exercise
machines, together with interest, attorneys' fees, costs, and any additional and
consequential damages for injuries suffered by the plaintiff and alleged class
members. NordicTrack believes it has meritorious defenses to these complaints
and intends to vigorously contest these lawsuits. These lawsuits are in the
earliest stages and the Company is unable to determine the likelihood and
possible impact on the Company of unfavorable outcomes.

     The Company is involved in various other legal proceedings which have
arisen in the ordinary course of business. Management believes the outcome of
such proceedings will not have a material adverse impact on the Company's
financial condition or results of operations.

                                       8
<PAGE>   9

     Environmental Matters
     ---------------------

     On June 3, 1991, the Company received from the United States Environmental
Protection Agency ("EPA") a Special Notice Letter containing a formal demand on
the Company as a Potentially Responsible Party ("PRP") for reimbursement of the
costs incurred and expected to be incurred in response to environmental problems
at a so-called "Superfund" site in Conway, New Hampshire. The EPA originally
estimated the costs of remedial action and future maintenance and monitoring
programs at the site at about $7.3 million. The Superfund site includes a vacant
parcel of land owned by a subsidiary of the Company as well as adjoining
property owned by a third party. No manufacturing or other activities involving
hazardous substances have ever been conducted by the Company or its affiliates
on the Superfund site in Conway. The environmental problems affecting the land
resulted from activities by the owners of the adjoining parcel. Representatives
of the Company have engaged in discussions with the EPA regarding responsibility
for the environmental problems and the costs of cleanup. The owners of the
adjoining parcel are bankrupt. The EPA commenced cleanup activities at the site
in July 1992.

     The EPA expended approximately $1.4 million for the removal phase of the
site cleanup, which has now been completed. The EPA had estimated that the
removal costs would exceed $3.0 million, but only a small portion of the solid
waste removed from the site was ultimately identified as hazardous waste.
Therefore, the EPA's actual response costs for the removal phase were less than
the EPA originally estimated. The EPA has implemented the groundwater phase of
the cleanup, which the EPA originally estimated would cost approximately $4.0
million.

     The Company believes that the EPA's estimated cost for cleanup, including
the proposed remedial actions, is excessive and involves unnecessary actions. In
addition, a portion of the proposed remedial cost involves cleanup of the
adjoining property that is not owned by the Company or any of its affiliates.
Therefore, the Company believes it is not responsible for that portion of the
cleanup costs. The Company has reserves and insurance coverage (from its primary
insurer) for environmental liabilities at the site in the amount of
approximately $2.3 million. The Company also believes that it is entitled to
additional insurance from its excess insurance carriers. However, if excess
liability coverage is not available to the Company and the ultimate liability
substantially exceeds the primary insurance amount and reserves, the liability
would have a material adverse effect upon the Company's operating results for
the period in which the resolution of the claim occurs, but would not have a
material adverse effect upon the Company's financial condition.

     In June 1992, the EPA notified the Company it may be liable for the release
of hazardous substances by the Company's former Boston Whaler subsidiary at a
hazardous waste treatment and storage facility in Southington, Connecticut. The
EPA has calculated the Company's volumetric contribution at less than two tenths
of one percent. The EPA has not completed its Remedial Investigation/Feasibility
Study and, therefore, an estimate of cleanup costs is not available.

                                       9
<PAGE>   10

     Tax Matters
     -----------

     The Internal Revenue Service ("IRS") has been engaged in an examination of
the Company's tax returns for the fiscal years 1987 through 1991. The Company
has been advised by the IRS that the examination will be completed in the near
future. Although the Company has not received an official notice, based on
recent discussions with IRS personnel, the Company expects that the IRS will
propose certain adjustments which, if sustained by the IRS, would result in a
tax deficiency for the years under examination. The adjustments expected to be
proposed by the IRS primarily relate to: (i) the disallowance of deductions
taken by the Company with respect to incentive compensation payments made to the
former owners of NordicTrack (acquired in June 1986) and to the former owners of
Britches of Georgetowne (acquired in August 1983); and (ii) the valuation of
certain assets acquired in connection with the acquisition of Britches.

     The Company believes that the tax deductions taken were valid and in
accordance with the Internal Revenue Code. However, at this stage no assurance
can be given of a favorable outcome on these matters. If the IRS proposed
adjustments are sustained, any back taxes owed and associated interest could
have a material adverse effect on the Company's operating results for the period
in which such issues are finally resolved and could also have a material adverse
effect on the Company's financial condition.

Note 5 - Dividends
- ------------------

     On December 1, 1995, the Board of Directors declared a cash dividend of
$0.025 per share, payable March 21, 1996 to shareholders of record as of 
March 6, 1996.


                                          10
<PAGE>   11

Item 2.   Management's Discussion and Analysis of Financial Condition and
          ---------------------------------------------------------------
          Results of Operations.
          ---------------------

Financial Condition
- -------------------

Stockholders' equity at January 27, 1996 decreased $48.8 million to $139.8
million from $188.6 million at July 31, 1995 due primarily to a net loss of
$45.1 million, which includes a $15.6 million loss from discontinued
operations, net of an income tax benefit resulting from the planned sale of
Britches of Georgetowne. In March 1996, the Company signed a letter of intent
for the sale of substantially all of the assets of Britches of Georgetowne at a
purchase price of $13.5 million in cash plus the assumption of liabilities 
subject to certain adjustments. The sale is subject to the negotiation and 
execution of a definitive purchase agreement. The Company's working capital 
decreased to $59.4 million at January 27, 1996 from $116.5 million at July 31,
1995. The decrease in working capital is primarily attributable to decreases in
accounts receivable, inventories, other current assets and net assets of 
business held for sale and increases in accrued advertising, accrued expenses 
related to discontinued operations and other accrued expenses partially offset
by increases in refundable and prepaid income taxes. During the first six months
of fiscal 1996, the Company spent approximately $16.1 million on additions to
property, plant and equipment and repaid $10.1 million of long-term debt.
Although the Company had no outstanding bank borrowings at January 27, 1996,
the Company is in violation of certain covenants under its existing $55 million
revolving credit facility and is restricted from making future borrowings under
such facility. The Company's lenders, however, continue to issue letters of 
credit on behalf of the Company and the Company had letters of credit 
outstanding in an aggregate amount of $20,484,000 as of January 27, 1996. The 
Company has signed a commitment letter with two banks for a new three-year $100
million revolving credit facility which will be secured by the assets of the 
Company. The closing of the new facility is subject to completion of due 
diligence and final documentation.

Results of Operations
- ---------------------

The Company's continuing operations consist of two segments, NordicTrack and
the Nature Company Segment ("NC Segment"). The NC Segment includes The Nature
Company, Smith & Hawken and Hear Music.

During the second quarter of fiscal 1996, net sales of the Company's continuing
operations decreased by $56.4 million to $222.5 million, or 20.2%, over the
second quarter of fiscal 1995. The Company incurred a loss of $14.4 million from
continuing operations in the second quarter of fiscal 1996 compared with income
of $36.9 million from continuing operations during the same period of fiscal
1995. The decrease in income from continuing operations is primarily due to a
decrease in sales and an increase in selling, general and administrative 
expenses.

For the first six months of fiscal 1996, sales from continuing operations
decreased by $76.8 million to $331.4 million, or 18.8%, compared with the first
six months of fiscal 1995. In addition, income from continuing operations during
the first six months of fiscal 1996 declined by $67.9 million over the same
period in fiscal 1995, resulting in a net loss of $29.5 million in fiscal 1996.
The decline in income from continuing operations is primarily attributable to 
lower sales and higher selling, general and administrative expenses.

Total retail store sales from continuing operations increased by $6.0 million to
$166.8 million, or 3.7%, over the second quarter of fiscal 1995 primarily due to
the addition of new Smith & Hawken stores and Nordic Advantage stores and
kiosks. During the second quarter of fiscal 1996, comparable store sales
decreased by 18.8%. Direct response and mail order sales in the second quarter
of fiscal 1996 decreased by $62.4 million to $55.7 million, or 52.8%, over the
second quarter of fiscal 1995 primarily due to lower direct response sales at
NordicTrack.

                                       11
<PAGE>   12

Retail sales from continuing operations during the first six months of fiscal
1996 increased by 6.0%, to $236.2 million, over the same period in fiscal 1995
primarily due to the addition of new Smith & Hawken stores and Nordic Advantage
stores and kiosks. Comparable store sales declined 19.3% in the first six months
of fiscal 1996. Direct response and mail order sales were $95.2 million during
the first six months of fiscal 1996, a decline of $90.1 million, or 48.6%, over
the comparable period in fiscal 1995.

Cost of goods sold increased as a percentage of sales from 38.1% in the second
quarter of fiscal 1995 to 48.3% in the second quarter of fiscal 1996. For the
first six months of the year, cost of goods sold increased from 38.4% in fiscal
1995 to 47.1% in fiscal 1996. Cost of goods sold increased as a percentage of
sales primarily due to increased sales promotions offered by NordicTrack and the
NC Segment in response to a more competitive consumer environment, higher
materials prices, higher overhead rate and labor costs at NordicTrack and an
increase in the proportion of NordicTrack's sales which are accounted for by
products with higher costs of goods sold. Selling, general and administrative
expenses increased as a percentage of sales from 40.3% in the second quarter of
fiscal 1995 to 61.0% in the second quarter of fiscal 1996, and from 46.1% in the
first six months of fiscal 1995 to 66.3% in the first six months of fiscal 1996.
The increase in selling, general and administrative expenses as a percentage of
sales is due to less efficient advertising at NordicTrack, fixed costs at stores
which experienced a decrease in comparable store sales and higher operating
expenses attributable to the increased number of kiosks.

Interest expense was $0.4 million, or 0.1% of sales, in the second quarter of 
fiscal 1995 compared to $1.0 million, or 0.5% of sales, in the second quarter 
of fiscal 1996. For the first six months of the year, interest was $1.0 
million, or 0.2% of sales, in fiscal 1995 and $1.6 million, or 0.5% of sales, 
in fiscal 1996.

During the second quarter of fiscal 1996, the Company recorded an income tax
benefit of 33.5% from continuing operations compared with a provision for income
taxes on continuing operations of 38.3% during the second quarter of fiscal
1995. In the first six months of fiscal 1996, the Company recorded an income tax
benefit of 36.0% for continuing operations compared with an income tax
provision of 38.3% of income from continuing operations during the first six
months of fiscal 1995.

During the second quarter of fiscal 1996, NordicTrack's total sales decreased by
$47.0 million to $141.5 million, or 24.9%, over the second quarter of fiscal
1995. NordicTrack sales declined by $65.4 million to $214.4 million in the first
six months of fiscal 1996 compared with the same period in fiscal 1995.
Approximately 70.0% and 64.7% of NordicTrack's total sales in the second quarter
and first six months of fiscal 1996, respectively, were accounted for by sales
at its Nordic Advantage subsidiary which operates retail stores and mall kiosks.
Nordic Advantage's retail sales increased from $88.2 million in the second
quarter of fiscal 1995 to $99.0 million in the second quarter of fiscal 1996,
and from $120.9 million in the first half of fiscal 1995 to $138.6 million in
the first half of fiscal 1996. The retail sales increases are primarily due to
the opening of new mall kiosks. At the end of the second fiscal quarter of 1996,
Nordic Advantage operated 265 mall kiosks, up from 114 at the end of the second
quarter of fiscal 1995. Nordic Advantage also had 130 stores open at the end of
the second quarter of fiscal 1996 compared with 108 stores at the end of the 
second quarter of fiscal 1995. Nordic Advantage's comparable store sales 
decreased 23.3% during the second quarter of fiscal 1996 and 25.3% during the 
first six months of fiscal 

                                      12
<PAGE>   13

1996 compared with the same periods of fiscal 1995. In the second quarter, 
direct response sales decreased $57.8 million to $42.5 million, or 57.6%, and 
they decreased $83.1 million to $75.8 million, or 52.3%, in the first six 
months of fiscal 1996.

The NC Segment experienced a 10.5% decline in sales during the second quarter of
fiscal 1996. Total sales in the fiscal 1996 second quarter were $81.0 million.
Total sales for the NC Segment during the first half of fiscal 1996 declined by
$11.4 million to $117.0 million, or by 8.9%, over the same period in fiscal
1995. Retail sales, which comprise 83.6% of this segment's sales for the second
quarter of fiscal 1996, declined $4.8 million to $67.7 million, or 6.6%,
compared with retail sales for the second quarter of fiscal 1995. The decline in
retail sales during the quarter is primarily attributable to the decline in
comparable store sales. Comparable store sales for the NC Segment declined by
14.5% in the second quarter of fiscal 1996. Retail sales for this segment, which
were 83.4% of total sales for the first half of fiscal 1996, decreased by $4.4
million, or 4.3%, to $97.6 million compared with $101.9 million during the first
six months of fiscal 1995. Comparable store sales for the NC Segment decreased
by 13.5% in the first six months of fiscal 1996. The NC Segment operated 156
stores at the end of the second quarter of fiscal 1996.


                                      13
<PAGE>   14

                           PART II: OTHER INFORMATION

Item 1:   Legal Proceedings.

          Environmental Matters
          ---------------------

          Note 4 of Notes to Consolidated Condensed Financial Statements in
       Item 1 of Part I hereof is hereby incorporated by reference for
       information concerning environmental matters.

          Litigation
          ----------

          In May 1994, ICON Health & Fitness, Inc. ("ICON") commenced a civil
       suit against NordicTrack in the United States District Court for the
       District of Utah alleging infringement of three patents arising out of 
       NordicTrack's design of its WalkFit treadmill and certain other similar 
       products. Discovery has been completed. In November 1995, the Court 
       granted NordicTrack's Motion for Summary Judgment relating to one of 
       ICON's three patent infringement claims. ICON's other two claims have 
       been scheduled for trial during the summer of 1996. While the Company
       believes it has meritorious defenses, no assurance can be given of a 
       favorable outcome in the ICON lawsuit. An unfavorable outcome could 
       have a material adverse effect on the Company's operating results for 
       the period in which such decision occurs and could also have a material 
       adverse effect on the Company's financial condition.

          In January 1995, an individual, William Wilkinson, filed a demand for
       arbitration and statement of claim alleging that NordicTrack breached the
       terms of a licensing and product development agreement by failing to
       compensate him with royalties for certain design features of its WalkFit
       treadmill and certain similar products. Included in the Company's loss
       from continuing operations for the quarter ended January 27, 1996 is a
       $4.0 million pre-tax charge for settlement of this claim in January 1996.

          On October 25, 1994, four stockholders, owning an aggregate of 2,400
       shares of CML Group, Inc. Common Stock, filed a class action lawsuit in
       U.S. District Court for the District of Massachusetts against the Company
       and its Chairman, Charles M. Leighton, and President, G. Robert Tod. The
       complaint alleged that the Company failed to properly disclose the extent
       of its NordicTrack advertising expenditures and the impact of those
       expenditures on its future operating results, thereby violating federal
       securities laws. On December 19, 1994, the defendants filed a motion to
       dismiss the complaint, and on April 7, 1995, the plaintiffs responded by
       filing an amended complaint which added an allegation that Messrs.
       Leighton and Tod violated the securities laws by selling CML stock in the
       Spring of 1994. The Company believes the amended complaint is without
       merit and intends to vigorously contest the lawsuit. In April 1995, the
       defendants filed a motion to dismiss this lawsuit. A hearing on this 
       motion was held on December 14, 1995.

          In February 1996, NordicTrack agreed to a proposed consent agreement
       with the Federal Trade Commission ("FTC") to settle allegations that it
       made false and unsubstantiated weight loss and weight maintenance claims
       in advertising its cross-country ski exercise machines. The FTC alleged
       that NordicTrack based these claims on studies with various
       methodological flaws. The proposed consent agreement would prohibit
       NordicTrack from misrepresenting the existence or results of any study or
       survey relating to weight loss and making certain claims with respect to
       its exercise equipment without reliable supporting evidence. The proposed
       consent agreement will be published in the Federal Register and will be
       subject to public comment for 60 days, after which the FTC will decide
       whether to make it final. No civil penalties are expected to be imposed
       by the FTC as a result of the proposed consent agreement.

          On or about February 23, 1996, an alleged purchaser of a NordicTrack
       cross-country ski exercise machine filed a Class Action Complaint,
       entitled Elissa Crespi, on behalf of Herself and All Other Similarly
       Situated v. NordicTrack, Inc., against NordicTrack in the Supreme Court
       of the State of New York, County of New York (the "Crespi Complaint"). On
       or about February 26, 1996, another alleged purchaser of a cross-country
       ski exercise machine filed a Class Action Complaint in the same court,
       entitled Wendy Penel, on behalf of Herself and All Others Similarly
       Situated, v. NordicTrack, Inc. (the "Penel Complaint"). The Crespi
       Complaint alleges that NordicTrack made false and misleading claims
       concerning the weight-loss of persons using its ski-exerciser and thereby
       defrauded its customers, breached warranties and violated Section 349 of
       the New York General Business Law. The Penel Complaint alleges that
       NordicTrack misrepresented the results of a weight-loss study and made
       unsubstantiated claims regarding weight loss and/or weight maintenance
       benefits from the use of NordicTrack's cross-country ski exercise
       machines. The Penel Complaint asserts claims of negligent
       misrepresentation, breach of an express warranty, and common law fraud.
       Each plaintiff seeks to represent a class consisting of all persons in
       the United States who purchased NordicTrack ski exercisers. The plaintiff
       in the Crespi Complaint seeks for herself and the alleged class
       unspecified actual and punitive damages, rescission, attorneys' fees,
       costs and an order requiring NordicTrack to make corrective disclosures.
       The plaintiff in the Penel Complaint seeks restitution of all amounts
       paid by her and the alleged class members for NordicTrack cross-country
       ski exercise machines, together with interest, attorneys' fees, costs,
       and any additional and consequential damages for injuries suffered by the
       plaintiff and alleged class members. NordicTrack believes it has
       meritorious defenses to these complaints and intends to vigorously
       contest these lawsuits. These lawsuits are in the earliest stages and the
       Company is unable to determine the likelihood and possible impact on the
       Company of unfavorable outcomes.

                                       14
<PAGE>   15

          The Company is involved in various other legal proceedings which have
       arisen in the ordinary course of business. Management believes the
       outcome of such proceedings will not have a material adverse impact on
       the Company's financial condition or results of operations.

          Tax Matters
          -----------

          The Internal Revenue Service ("IRS") has been engaged in an
       examination of the Company's tax returns for the fiscal years 1987
       through 1991. The Company has been advised by the IRS that the
       examination will be completed in the near future. Although the Company
       has not received an official notice, based on recent discussions with IRS
       personnel, the Company expects that the IRS will propose certain
       adjustments which, if sustained by the IRS, would result in a tax
       deficiency for the years under examination. The adjustments expected to
       be proposed by the IRS primarily relate to: (i) the disallowance of
       deductions taken by the Company with respect to incentive compensation
       payments made to the former owners of NordicTrack (acquired in June 1986)
       and to the former owners of Britches of Georgetowne (acquired in August
       1983); and (ii) the valuation of certain assets acquired in connection
       with the acquisition of Britches.

          The Company believes that the tax deductions taken were valid and in
       accordance with the Internal Revenue Code. However, at this stage no
       assurance can be given of a favorable outcome on these matters. If the
       IRS proposed adjustments are sustained, any back taxes owed and
       associated interest could have a material adverse effect on the Company's
       operating results for the period in which such issues are finally
       resolved and could also have a material adverse effect on the Company's
       financial condition.


Items 2-3: None.

Item  4:   Submission of Matters to a Vote of Security Holders:

          The Company held its Annual Meeting of Stockholders on December 1,
       1995. At this meeting the stockholders of the Company elected G. Robert
       Tod as a Class B Director (by votes of 38,683,208 shares of Common Stock
       in favor and 2,420,203 shares of Common Stock withheld), Dr. Roy W.
       Menninger as a Class B Director (by votes of 38,692,552 shares of Common
       Stock in favor and 2,410,859 shares of Common Stock withheld) and Lauren
       M. Tyler as a Class B Director (by votes of 38,639,796 shares of Common
       Stock in favor and 2,463,615 shares of Common Stock withheld). Each of
       the newly elected Class B Directors is to serve for a term of three
       years. The other directors of the Company whose terms of office as
       directors continued after the meeting are Howard H. Callaway, Charles M.
       Leighton, Thomas H. Lenagh, Alison Taunton-Rigby and Ralph F. Verni.

          At the Annual Meeting, stockholders holding 33,855,456 shares of
       Common Stock voted to approve the Company's 1996 Employee Stock Purchase
       Plan. Stockholders holding 5,679,053 shares of Common Stock voted against
       the 1996 Employee Stock Purchase Plan and stockholders holding 1,568,902
       shares of Common Stock abstained.

          At the Annual Meeting, stockholders holding 34,459,696 shares of
       Common Stock voted to approve the Company's 1996 Director Option Plan.
       Stockholders holding 4,934,623 shares of Common Stock voted against the
       1996 Director Option Plan and stockholders holding 1,709,092 shares of
       Common Stock abstained.

          At the Annual Meeting, stockholders holding 40,731,629 shares of
       Common Stock voted to ratify the appointment of Deloitte & Touche LLP as
       the Company's independent auditors for the 1996 fiscal year. Stockholders
       holding 233,365 shares of Common Stock voted against such ratification
       and stockholders holding 138,417 shares of Common Stock abstained. No
       "broker non-votes" were recorded at the Annual Meeting of Stockholders.

                                       15
<PAGE>   16

Item 5:   Other Information:

           None.

Item 6:   Exhibits and Reports on Form 8-K.

           (a) Exhibits - See Exhibit Index.

           (b) Reports on Form 8-K:
                None.


Signatures
- ----------

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                 CML GROUP, INC.
                                 ---------------------------
                                  (Registrant)


Date: March 12, 1996             /s/Glenn E. Davis
      --------------             ---------------------------
                                 Glenn E. Davis
                                 Vice President, Finance
                                 Principal Financial Officer



                                       16
<PAGE>   17
<TABLE>

                                  EXHIBIT INDEX

<CAPTION>

                                                                       Page No.
                                                                       --------
<S>                                                                      <C>
10(a) -- 1996 Director Option Plan                                       18-23

10(b) -- 1996 Employee Stock Purchase Plan                               24-31

11    -- Statement Regarding Computation of Earnings (Loss) Per Share       32

27    -- Financial Data Schedule                                            33



</TABLE>

                                       17

<PAGE>   1

                                                                   Exhibit 10(a)

                                 CML GROUP, INC.

                            1996 DIRECTOR OPTION PLAN

              Adopted by the Board of Directors on October 3, 1995
              ----------------------------------------------------

1.   PURPOSE

     The purpose of this 1996 Director Option Plan (the "Plan") of CML Group,
Inc. (the "Company") is to encourage ownership in the Company by outside
directors of the Company whose continued services are considered essential to
the Company's future progress and to provide them with a further incentive to
remain as directors of the Company.

2.   ADMINISTRATION

     The Board of Directors shall supervise and administer the Plan. Grants of
stock options under the Plan and the amount and nature of the awards to be
granted shall be automatic and non-discretionary in accordance with Section 5.
However, all questions of interpretation of the Plan or of any options issued
under it shall be determined by the Board of Directors and such determination
shall be final and binding upon all persons having an interest in the Plan.

3.   PARTICIPATION IN THE PLAN

     Directors of the Company who are not employees of the Company or any
subsidiary of the Company shall be eligible to participate in the Plan.

4.   STOCK SUBJECT TO THE PLAN

     (a) The maximum number of shares which may be issued under the Plan shall
be two hundred fifty thousand (250,000) shares of the Company's Common Stock,
par value $.10 per share ("Common Stock"), subject to adjustment as provided in
Section 9 of the Plan.

     (b) If any outstanding option under the Plan for any reason expires or is
terminated without having been exercised in full, the shares allocable to the
unexercised portion of such option shall again become available for grant
pursuant to the Plan.

     (c) All options granted under the Plan shall be non-statutory options not
entitled to special tax treatment under Section 422 of the Internal Revenue Code
of 1986, as amended to date and as may be amended from time to time (the
"Code").

5.   TERMS, CONDITIONS AND FORM OF OPTIONS

     Each option granted under the Plan shall be evidenced by a written
agreement in such form as the Board of Directors shall from time to time
approve, which agreements shall comply with and be subject to the following
terms and conditions:

                                       18
<PAGE>   2

     (a) OPTION GRANT DATES. Options shall be granted automatically to all
eligible directors on the date that the Plan is approved by the stockholders of
the Company at the Company's 1995 Annual Meeting of Stockholders (scheduled to
be held December 1, 1995). Thereafter, options shall be granted automatically to
persons who subsequently become eligible directors on the close of business on
the date of his or her initial election or appointment to the Board of
Directors; provided that any option granted prior to the approval of the Plan by
stockholders of the Company at the Company's 1995 Annual Meeting of Stockholders
is conditioned upon such approval of the Plan by stockholders of the Company.

     (b) SHARES SUBJECT TO OPTION. Subject to the provisions of Section 5(e),
each option granted under the Plan shall be exercisable for the number of shares
of Common Stock determined by dividing $180,000 by the fair market value of the
Common Stock on the date of grant.

     (c) FAIR MARKET VALUE AND OPTION EXERCISE PRICE. The fair market value of
the Common Stock described in Section 5(b) and the option exercise price per
share for each option granted under the Plan shall equal (i) the closing price
per share of the Common Stock on the New York Stock Exchange (or, if the Common
Stock is traded on another nationally recognized securities exchange or trading
system on the date of grant, the closing price per share of the Common Stock on
such exchange or trading system) on the date of grant (or, if no such price is
reported on such date, such price as reported on the nearest preceding day); or
(ii) the fair market value of the stock on the date of grant, as determined by
the Board of Directors, if the Common Stock is not traded on a nationally
recognized securities exchange or trading system.

     (d) OPTIONS NON-TRANSFERABLE. Each option granted under the Plan by its
terms shall not be transferable by the optionee otherwise than by will, or by
the laws of descent and distribution, or pursuant to a qualified domestic
relations order (as defined in Section 414(p) of the Code), and shall be
exercised during the lifetime of the optionee only by him. No option or interest
therein may be transferred, assigned, pledged or hypothecated by the optionee
during his lifetime, whether by operation of law or otherwise, or be made
subject to execution, attachment or similar process.

     (e) EXERCISE PERIOD. Except as otherwise provided in this Plan, no option
may be exercised prior to the first anniversary of the date of grant of such
option. Each option may be exercised on a cumulative basis as to one-third of
the shares subject to the option on the first, second and third anniversary of
the date of grant of such option; PROVIDED that, subject to the provisions of
Section 5(f), no option may be exercised more than 90 days after the optionee
ceases to serve as a director of the Company. No option shall be exercisable
after the expiration of ten (10) years from the date of grant or prior to
approval of the Plan by the stockholders of the Company.

     (f)  EXERCISE PERIOD UPON DEATH OR DISABILITY.  Notwithstanding the
provisions of Section 5(e), any option granted under the Plan:

          (i) may be exercised in full by an optionee who becomes disabled
     (within the meaning of Section 22(e)(3) of the Code or any successor
     provision thereto) while serving as a director of the Company; or

         (ii) may be exercised

                                       19
<PAGE>   3

         (x) in full upon the death of an optionee while serving as a
director of the Company, or

                   (y) to the extent then exercisable upon the death
          of an optionee within 90 days of ceasing to serve as a
          director of the Company,

     by the person to whom it is transferred by will, by the laws of
     descent and distribution, or by written notice filed pursuant to
     Section 5(i);

in each such case within the period of one year after the date the optionee
ceases to be such a director by reason of such death or disability; provided,
that no option shall be exercisable after the expiration of ten (10) years from
the date of grant or prior to the approval of the Plan by the stockholders of
the Company.

     (g)  EXERCISE PROCEDURE.  Options may be exercised only by written notice
to the Company at its principal office accompanied by payment of the full
consideration for the shares as to which they are exercised.

     (h) PAYMENT OF PURCHASE PRICE. Options granted under the Plan may provide
for the payment of the exercise price (i) by delivery of cash or a check to the
order of the Company in an amount equal to the exercise price of such options
or, (ii) to the extent provided in the applicable option agreement, by delivery
to the Company of shares of Common Stock of the Company already owned by the
optionee having a fair market value equal in amount to the exercise price of the
options being exercised, or (iii) by any combination of such methods of payment.
The fair market value of any shares of the Company's Common Stock or other
non-cash consideration which may be delivered upon exercise of an option shall
be determined by the Board of Directors.

     (i) EXERCISE BY REPRESENTATIVE FOLLOWING DEATH OF DIRECTOR. A director, by
written notice to the Company, may designate one or more persons (and from time
to time change such designation) including his legal representative, who, by
reason of his death, shall acquire the right to exercise all or a portion of the
option. If the person or persons so designated wish to exercise any portion of
the option, they must do so within the term of the option as provided herein.
Any exercise by a representative shall be subject to the provisions of the Plan.

6.   ASSIGNMENTS

     The rights and benefits under the Plan may not be assigned except for the
designation of a beneficiary as provided in Section 5.

7.   TIME FOR GRANTING OPTIONS

     All options for shares subject to the Plan shall be granted, if at all, not
later than December 31, 2000.

8.   LIMITATION OF RIGHTS

                                       20
<PAGE>   4

     (a) NO RIGHT TO CONTINUE AS A DIRECTOR. Neither the Plan, nor the granting
of an option nor any other action taken pursuant to the Plan, shall constitute
or be evidence of any agreement or understanding, express or implied, that the
Company will retain a director for any period of time.

     (b) NO STOCKHOLDERS' RIGHTS FOR OPTIONS. An optionee shall have no rights
as a stockholder with respect to the shares covered by his options until the
date of the issuance to him of a stock certificate therefor, and no adjustment
will be made for dividends or other rights for which the record date is prior to
the date such certificate is issued.

9.   CHANGES IN COMMON STOCK

     (a) If (x) the outstanding shares of Common Stock are increased, decreased
or exchanged for a different number or kind of shares or other securities of the
Company, or (y) additional shares or new or different shares or other securities
of the Company or other non-cash assets are distributed with respect to such
shares of Common Stock or other securities, through or as a result of any
merger, consolidation, sale of all or substantially all of the assets of the
Company, reorganization, recapitalization, reclassification, stock dividend,
stock split, reverse stock split or other similar transaction with respect to
such shares of Common Stock or other securities, an appropriate and
proportionate adjustment shall be made in (i) the maximum number and kind of
shares reserved for issuance under the Plan, and (ii) the number and kind of
shares or other securities subject to then outstanding options under the Plan
and (iii) the price for each share subject to any then outstanding options under
the Plan, without changing the aggregate purchase price as to which such options
remain exercisable. No fractional shares will be issued under the Plan on
account of any such adjustments.

     (b) In the event that the Company is merged or consolidated into or
with another corporation (in which consolidation or merger the stockholders of
the Company receive distributions of cash or securities of another issuer as a
result thereof), or in the event that all or substantially all of the assets of
the Company is acquired by any other person or entity, or in the event of a 
reorganization or liquidation of the Company, the Board of Directors of the
Company, or the board of directors of any corporation assuming the obligations
of the Company, shall, subject to the provisions of Section 10, as to
outstanding options, take one or more of the following actions: (i) provide
that such options shall be assumed, or equivalent options shall be substituted,
by the acquiring or succeeding corporation (or an affiliate thereof), (ii) upon
written notice to the optionees, provide that all unexercised options will
terminate immediately prior to the consummation of such transaction unless
exercised by the optionee within a specified period following the date of such
notice, or (iii) if, under the terms of a merger transaction, holders of the
Common Stock of the Company will receive upon consummation thereof a cash
payment for each share surrendered in the merger (the "Merger Price"), make or
provide for a cash payment to the optionees equal to the difference between (A)
the Merger Price times the number of shares of Common Stock subject to such
outstanding options (to the extent then exercisable at prices not in excess of
the Merger Price) and (B) the aggregate exercise price of all such outstanding
options in exchange for the termination of such options.

10.  CHANGE IN CONTROL

     Notwithstanding any other provision to the contrary in this Plan, in the
event of a Change in Control (as defined below), all options outstanding as of
the date such Change in Control 

                                      21
<PAGE>   5

occurs shall become exercisable in full, whether or not exercisable in
accordance with their terms. A "Change in Control" shall occur or be deemed to
have occurred only if any of the following events occur: (i) any "person," as
such term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of
1934, as amended (other than the Company, any trustee or other fiduciary holding
securities under an employee benefit plan of the Company, or any corporation
owned directly or indirectly by the stockholders of the Company in substantially
the same proportion as their ownership of stock of the Company), is or becomes
the "beneficial owner" (as defined in Rule 13d-3 under the Securities Exchange
Act of 1934), directly or indirectly, of securities of the Company representing
50% or more of the combined voting power of the Company's then outstanding
securities; (ii) individuals who, as of October 1, 1995, constitute the Board of
Directors of the Company (as of the date thereof, the "Incumbent Board") cease
for any reason to constitute at least a majority of the Board, provided that any
person becoming a director subsequent to October 1, 1995 whose election, or
nomination for election by the Company's stockholders, was approved by a vote of
at least a majority of the directors then comprising the Incumbent Board (other
than an election or nomination of an individual whose initial assumption of
office is in connection with an actual or threatened election contest relating
to the election of the directors of the Company, as such terms are used in Rule
14a-11 of Regulation 14A under the Securities Exchange Act of 1934) shall be,
for purposes of this Agreement, considered as though such person were a member
of the Incumbent Board; (iii) the stockholders of the Company approve a merger
or consolidation of the Company with any other corporation, other than (A) a
merger or consolidation which would result in the voting securities of the
Company outstanding immediately prior thereto continuing to represent (either by
remaining outstanding or by being converted into voting securities of the
surviving entity) more than 50% of the combined voting power of the voting
securities of the Company or such surviving entity outstanding immediately after
such merger or consolidation or (B) a merger or consolidation effected to
implement a recapitalization of the Company (or similar transaction) in which no
"person" (as hereinabove defined) acquires more than 30% of the combined voting
power of the Company's then outstanding securities; or (iv) the stockholders of
the Company approve a plan of complete liquidation of the Company or an
agreement for the sale or disposition by the Company of all or substantially all
of the Company's assets.

11.  AMENDMENT OF THE PLAN

     The Board of Directors may suspend or discontinue the Plan or review or
amend it in any respect whatsoever; provided, however, that without approval of
the stockholders of the Company no revision or amendment shall change the number
of shares subject to the Plan (except as provided in Section 9), change the
designation of the class of directors eligible to receive options, or materially
increase the benefits accruing to participants under the Plan. The Plan may not
be amended more than once in any six-month period.

12.  WITHHOLDING

     The Company shall have the right to deduct from payments of any kind
otherwise due to the optionee any federal, state or local taxes of any kind
required by law to be withheld with respect to any shares issued upon exercise
of options under the Plan.

13.  EFFECTIVE DATE AND DURATION OF THE PLAN

                                       22
<PAGE>   6

     (a) EFFECTIVE DATE. The Plan shall become effective when adopted by the
Board of Directors, but no option granted under the Plan shall become
exercisable unless and until the Plan shall have been approved by the Company's
shareholders. If such shareholder approval is not obtained within twelve months
after the date of the Board's adoption of the Plan, all options granted under
the Plan shall terminate and no further options shall be granted under the Plan.
Amendments to the Plan not requiring shareholder approval shall become effective
when adopted by the Board of Directors; amendments requiring shareholder
approval (as provided in Section 11) shall become effective when adopted by the
Board of Directors, but no option granted after the date of such amendment shall
become exercisable (to the extent that such amendment to the Plan was required
to enable the Company to grant such option to a particular optionee) unless and
until such amendment shall have been approved by the Company's shareholders. If
such shareholder approval is not obtained within twelve months of the Board's
adoption of such amendment, any options granted on or after the date of such
amendment shall terminate to the extent that such amendment to the Plan was
required to enable the Company to grant such option to a particular optionee.
Subject to this limitation, options may be granted under the Plan at any time
after the effective date and before the date fixed for termination of the Plan.

     (b) TERMINATION. Unless sooner terminated in accordance with Section 9, the
Plan shall terminate upon the earlier of (i) the close of business on December
31, 2000, or (ii) the date on which all shares available for issuance under the
Plan shall have been issued pursuant to the exercise or cancellation of options
granted under the Plan. If the date of termination is determined under (i)
above, then options outstanding on such date shall continue to have force and
effect in accordance with the provisions of the instruments evidencing such
options.

14.  NOTICE

     Any written notice to the Company required by any of the provisions of the
Plan shall be addressed to the Treasurer of the Company and shall become
effective when it is received.

15.  COMPLIANCE WITH RULE 16B-3

     Transactions under the Plan are intended to comply with all applicable
conditions of Rule 16b-3 or its successor promulgated pursuant to Section 16 of
the Securities Exchange Act of 1934. To the extent any provision of the Plan or
action or adjustment by the Board of Directors in administering the Plan fails
to so comply, it shall be deemed null and void, to the extent permitted by law
and deemed advisable by the Board of Directors.

16.  GOVERNING LAW

     The Plan and all determinations made and actions taken pursuant hereto
shall be governed by the laws of the State of Delaware.

                                       23

<PAGE>   1
                                                                   Exhibit 10(b)

                                 CML GROUP, INC.

                        1996 EMPLOYEE STOCK PURCHASE PLAN

              Adopted by the Board of Directors on October 3, 1995
              ----------------------------------------------------

1.   Purposes.
     --------

     The 1996 Employee Stock Purchase Plan of CML Group, Inc. (the "Plan") is
intended to provide a method whereby employees of CML Group, Inc. and its
subsidiary corporations (hereinafter collectively referred to, unless the
context otherwise requires, as the "Company"), will have an opportunity to
acquire a proprietary interest in the Company through the purchase of shares of
the Common Stock, $.10 par value per share, of the Company (the "Common Stock").
It is the intention of the Company to have the Plan qualify as an "employee
stock purchase plan" under Section 423 of the Internal Revenue Code of 1986, as
amended (the "Code"). The provisions of the Plan shall, accordingly, be
construed so as to extend and limit participation in a manner consistent with
the requirements of Section 423 of the Code.

2.   Definitions.
     -----------

     (a) "base pay" means regular straight-time earnings, excluding payments for
overtime, incentive compensation, bonuses and other special payments.

     (b) "employee" means any person who is customarily employed for more than
20 hours per week and more than five months in a calendar year by the Company or
by a subsidiary corporation.

     (c) "Offering Commencement Date" means the applicable date on which an
Offering under the Plan commences pursuant to Section 4.

     (d) "Offering Termination Date" means the applicable date on which an
Offering under the Plan terminates pursuant to Section 4.

     (e) "subsidiary" means any present or future corporation which (i) is a
"subsidiary corporation" as that term is defined in Section 424 of the Code and
(ii) is designated as a participant in the Plan by the Board of Directors or
Committee described in Section 13.

3.   Eligibility.
     -----------

     (a) Any employee who shall have been employed by the Company or any
subsidiary at least 90 days prior to the applicable Offering Commencement Date
shall be eligible to participate in the Plan.

     (b) Any provision of the Plan to the contrary notwithstanding, no employee
shall be granted an option to participate in the Plan:

                                       24
<PAGE>   2

         (i) if, immediately after the grant, such employee would own stock,
     and/or hold outstanding options to purchase stock, possessing 5% or more of
     the total combined voting power or value of all classes of stock of the
     Company or of any subsidiary corporation (for purposes of this Section the
     rules of Section 424(d) of the Code shall apply in determining stock
     ownership of any employee); or

        (ii) which permits his or her rights to purchase stock under all
     employee stock purchase plans of the Company and its subsidiaries to accrue
     at a rate which exceeds $25,000 of the fair market value of the stock
     (determined at the time such option is granted) for each calendar year in
     which such option is outstanding at any time.

4.   Offering Dates.
     --------------

     The Plan will be implemented by three annual offerings (referred to herein
collectively as "Offerings" and individually as an "Offering") of a maximum of
325,000 shares each (subject to adjustment as provided in Sections 12(a) and 17)
of the Common Stock, as follows:

     (a) Offering I shall commence on June 15, 1996, and terminate on June 14,
         1997.

     (b) Offering II shall commence on June 15, 1997, and terminate on June 14,
         1998.

     (c) Offering III shall commence on June 15, 1998, and terminate on June 14,
         1999.

Participation in any one or more of the Offerings under the Plan shall neither
limit, nor require, participation in any other Offering.

5.   Participation.
     -------------

     All eligible employees will become participants in an Offering on the
applicable Offering Commencement Date. Payroll deductions for a participant
shall commence on the applicable Offering Commencement Date of the Offering and
shall end on the Offering Termination Date of such Offering, unless sooner
terminated pursuant to Section 10.

6.   Payroll Deductions.
     ------------------

     (a) Participants may elect to have amounts withheld from their base pay by
completing an authorization for a payroll deduction ("Authorization") on the
form provided by the Company and filing it with the office of the Treasurer of
the Company. At the time a participant files his or her Authorization for a
payroll deduction, the participant shall elect to have deductions made from his
or her pay on each payday during the time he or she is a participant in an
Offering at the rate of 1, 2, 3, 4, 5, 6, 7, 8, 9 or 10% of his or her
annualized base pay.

     (b) All payroll deductions made for a participant shall be credited to his
or her account maintained by the Company under the Plan. A participant may not
make any separate cash payment into such account.

                                       25
<PAGE>   3

     (c) Except as provided in Section 8(b) or 10, a participant may not make
any changes to his or her participation during an Offering and, specifically, a
participant may not during an Offering alter the amount of his or her payroll
deductions for such Offering.

7.   Granting of Option.
     ------------------

     (a) For each of the Offerings, a participating employee shall be deemed to
have been granted an option (the "Option"), on the applicable Offering
Commencement Date, to purchase a maximum number of shares of the Common Stock
equal to an amount determined as follows: 85% of the market value of a share of
the Common Stock on the applicable Offering Commencement Date shall be divided
into an amount equal to (x) that percentage of the employee's base pay which he
or she has elected to have withheld (but not in any case in excess of 10%)
multiplied (y) by the employee's annualized base pay. The market value of the
Common Stock shall be determined as provided in subsection (b) below. An
employee's annualized base pay shall be determined as follows: (i) in the case
of a full-time employee normally paid on an hourly rate, by multiplying his or
her normal hourly rate by 2080, (ii) in the case of a part-time employee
normally paid on an hourly rate, by multiplying his or her normal hourly rate by
the product of 52 times the number of hours in his or her normal work week,
(iii) in the case of an employee normally paid at a bi-weekly rate, by
multiplying his or her normal bi-weekly rate by 26, (iv) in the case of a
part-time employee normally paid at a weekly rate, by multiplying his or her
normal weekly rate by 52; and (v) in the case of an employee normally paid at a
monthly rate, by multiplying his or her normal monthly rate by 12.

     (b) The purchase price of a share of Common Stock purchased with payroll
deductions made during each Offering (the "Option Exercise Price") shall be the
lower of:

         (i) 85% of the composite closing price of the Common Stock on the New
     York Stock Exchange (or, if the Common Stock is then traded on the Nasdaq
     National Market, 85% of the closing price of the Common Stock on such
     system), as published in THE WALL STREET JOURNAL, on the Offering
     Commencement Date applicable to such Offering (or on the next regular
     business day on which shares of the Common Stock shall be traded in the
     event that no shares of the Common Stock shall have been traded on the
     Offering Commencement Date); or

        (ii) 85% of the composite closing price of the Common Stock on the New
     York Stock Exchange (or, if the Common Stock is then traded on the Nasdaq
     National Market, 85% of the closing price of the Common Stock on such
     system), as published in THE WALL STREET JOURNAL, on the Offering
     Termination Date applicable to such Offering (or on the next regular
     business day on which shares of the Common Stock shall be traded in the
     event that no shares of the Common Stock shall have been traded on the
     Offering Termination Date).

     8.   Exercise of Option.
          ------------------

     With respect to each Offering during the term of the Plan:

     (a) Unless a participant gives written notice of withdrawal to the Company
as provided in Sections 8(b) and 10, his or her Option will be deemed to have
been exercised 

                                       26
<PAGE>   4

automatically on the Offering Termination Date applicable to such Offering, for
the purchase of the number of full shares of Common Stock which the accumulated
payroll deductions in his or her account maintained by the Company under the
Plan at that time will purchase at the applicable Option Exercise Price (but not
in excess of the number of shares for which options have been granted to the
employee pursuant to Section 7(a)), and any excess in his or her account at that
time will be returned to him or her.

     (b) By written notice to the Treasurer of the Company at any time prior to
the Offering Termination Date applicable to any such Offering, a participant may
elect to withdraw all, but not less than all, of the accumulated payroll
deductions in his or her account at such time, with simple interest computed at
the rate of six percent (6%) per annum.

     (c) Fractional shares will not be issued under the Plan and any accumulated
payroll deductions which would have been used to purchase fractional shares or
which are in excess of the limitations of Section 7(a) shall be returned to an
employee promptly following the termination of an Offering.

9.   Delivery.
     --------

     As promptly as practicable after the Offering Termination Date of each
Offering, the Company will deliver to each participant, as appropriate, the
certificate or certificates representing the shares of Common Stock purchased
upon the exercise of such participant's Option.

10.  Withdrawal.
     ----------

     (a) As indicated in Section 8(b), a participant may withdraw payroll
deductions credited to his or her account with the Company under any Offering at
any time prior to the applicable Offering Termination Date by giving written
notice of withdrawal to the Treasurer of the Company. All of the participant's
payroll deductions credited to his or her account will be paid to the
participant promptly after receipt of such notice of withdrawal and no further
payroll deductions will be made from his or her pay during such Offering. The
Company may, at its option, treat any attempt by an employee to borrow on the
security of accumulated payroll deductions as an election, under Section 8(b),
to withdraw such deductions.

     (b) A participant's withdrawal from any Offering will not have any effect
upon his or her eligibility to participate in any succeeding Offering or in any
similar plan which may hereafter be adopted by the Company, provided, however,
that any officer subject to the provisions of Section 16 of the Securities
Exchange Act of 1934, as amended, who withdraws from any Offering may not
participate in the Plan again for at least six months.

     (c) Upon termination of the participant's employment for any reason,
including retirement but excluding death or disability, while in the employ of
the Company, the payroll deductions credited to his or her account will be
returned to the participant, with simple interest at the rate of six percent
(6%) per annum.

     (d) Upon termination of the participant's employment because of disability
or death, the participant or his or her beneficiary (as defined in Section 14)
shall have the right to elect, by 

                                       27
<PAGE>   5

written notice given to the Treasurer of the Company prior to the expiration of
the period of 30 days commencing with the date of the disability or death of the
participant, either

         (i) to withdraw all of the payroll deductions credited to the
     participant's account under the Plan, with simple interest at the rate of
     six percent (6%) per annum; or

        (ii) to exercise the participant's Option on the Offering Termination
     Date next following the date of the participant's disability or death for
     the purchase of the number of full shares of Common Stock which the
     accumulated payroll deductions in the participant's account at the date of
     the participant's disability or death will purchase at the applicable
     Option Exercise Price, and any excess in such account will be returned to
     the participant or said beneficiary.

     If no such written notice of election is received by the Treasurer of the
Company, the participant or beneficiary shall automatically be deemed to have
elected to withdraw the payroll deductions credited to the participant's account
at the date of the participant's disability or death and the same will be paid
promptly to the participant or said beneficiary with simple interest at the rate
of six percent (6%) per annum.

11.  Interest.
     --------

     No interest will be paid or allowed on any money paid into the Plan or
credited to the account of any participant employee except upon withdrawal as
provided under Sections 8(b) and 10 or upon the return of payroll deductions as
provided under Section 12(a).

12.  Stock.
     -----

     (a) The maximum number of shares of Common Stock which shall be made
available for sale under the Plan during any Offering under the Plan shall be
325,000 shares (subject to adjustment upon changes in capitalization of the
Company as provided in Section 17), plus any shares available but not issued in
any prior Offering under the Plan. If the total number of shares for which
Options are exercised on any Offering Termination Date in accordance with
Section 8 exceeds 325,000 (plus any shares available but not issued in any prior
Offering), the Company shall make a pro rata allocation of the shares available
for delivery and distribution in as nearly a uniform manner as shall be
practicable and as it shall determine to be equitable, and the balance of
payroll deductions credited to the account of each participant under the Plan
shall be returned to him or her as promptly as possible, with simple interest on
such balance at the rate of six percent (6%) per annum. If less than 325,000
shares are purchased during an Offering, the amount not purchased may be carried
over to and made available during any subsequent Offering.

     (b) The participant will have no interest in Common Stock covered by his or
her Option until such Option has been exercised.

     (c) Common Stock to be delivered to a participant under the Plan will be
registered in the name of the participant, or, if the participant so directs, by
written notice to the Company prior to the Offering Termination Date applicable
thereto, in the names of the participant and one such other person as may be
designated by the participant, as joint tenants with rights of survivorship, to
the extent permitted by applicable law.

                                       28
<PAGE>   6

     (d) The Board of Directors of the Company may, in its discretion, require
as conditions to the exercise of any Option that the shares of Common Stock
reserved for issuance upon the exercise of the Option shall have been duly
authorized for listing on the New York Stock Exchange and that either

          (i)   a Registration Statement under the Securities Act of 1933, as
                amended, with respect to said shares shall be effective; or

          (ii)  the participant shall have represented in form and substance
                satisfactory to the Company that it is the participant's 
                intention to purchase such shares for investment.

     13.  Administration.
          --------------

     The Plan shall be administered by the Compensation Committee appointed by
the Board of Directors of the Company or, if no such committee is established,
by the Board of Directors of the Company (the committee so designated by the
Board of Directors or, if no such committee is established, the Board of
Directors, shall hereinafter be referred to as the "Committee"). The officer of
the Company charged with day-to-day administration of the Plan shall, for
matters involving the Plan, be an ex-officio member of the Committee. The 
interpretation and construction of any provision of the Plan and the adoption of
rules and regulations for administering the Plan shall be made by the Committee,
subject, however, at all times to the final approval of the Board of Directors
of the Company. Determinations made by the Committee and approved by the Board
of Directors of the Company with respect to any matter or provision contained in
the Plan shall be final, conclusive and binding upon the Company and upon all
participants, their heirs or legal representatives. Any rule or regulation
adopted by the Committee shall remain in full force and effect unless and until
altered, amended or repealed by the Committee or the Board of Directors of the
Company. The Company shall indemnify Committee members, to the fullest extent
permitted by applicable statute, for any expenses incurred in defending a civil
or criminal action or proceeding, arising out of such member's actions with
respect to administration of the Plan, in advance of the final disposition of
such action or proceeding, upon receipt of an undertaking by the person
indemnified to repay such payment if such member shall be adjudicated not to
have acted in good faith in the reasonable belief that such member's action was
in the best interest of the Company.

14.  Designation of Beneficiary.
     --------------------------

     A participant may file a written designation of a beneficiary who is to
receive any shares of Common Stock and/or cash in the event of the death of the
participant prior to the delivery of such shares or cash to the participant.
Such designation of beneficiary may be changed by the participant at any time by
written notice to the Treasurer of the Company. Within 30 days after the
participant's death, the beneficiary may, as provided in Section 10(d), elect to
exercise the participant's Option when it becomes exercisable on the Offering
Termination Date of the then current Offering. Upon the death of a participant
and upon receipt by the Company of proof of the identity and existence at the
participant's death of a beneficiary validly designated by the participant under
the Plan, and notice of election of the beneficiary to exercise the
participant's Option, the Company shall deliver such stock and/or cash to such
beneficiary. In the event of

                                       29
<PAGE>   7

the death of a participant and in the absence of a beneficiary validly
designated under the Plan who is living at the time of such participant's death,
the Company shall deliver such cash to the executor or administrator of the
estate of the participant, or if no such executor or administrator has been
appointed (to the knowledge of the Company) the Company, in its discretion, may
deliver such cash to the spouse or to any one or more dependents of the
participant as the Company may determine. No beneficiary shall prior to the
death of the participant by whom he or she has been designated acquire any
interest in the stock or cash credited to the participant's account maintained
by the Company under the Plan.

15.  Transferability.
     ---------------

     Neither payroll deductions credited to a participant's account nor any
rights with regard to the exercise of an Option or to receive stock under the
Plan may be assigned, transferred, pledged or otherwise disposed of in any way
by the participant otherwise than by will or the laws of descent and
distribution. Any such attempted assignment, transfer, pledge or other
disposition shall be without effect, except that the Company may treat such act
as an election to withdraw funds in accordance with Section 8(b).

16.  Use of Funds.
     ------------

     All payroll deductions received or held by the Company under this Plan may
be used by the Company for any corporate purpose and the Company shall not be
obligated to segregate such payroll deductions.

17.  Effect of Changes of Common Stock.
     ---------------------------------

     In the event of any changes of outstanding shares of the Common Stock by
reason of stock dividends, subdivisions, combinations and exchanges of shares,
recapitalizations, mergers in which the Company is the surviving corporation,
consolidations, and the like, the aggregate number and class of shares available
under this Plan and the Option Exercise Price per share shall be appropriately
adjusted by the Board of Directors of the Company, whose determination shall be
conclusive. Any such adjustments may provide for the elimination of any
fractional shares which would otherwise become subject to any Options.

18.  Amendment or Termination.
     ------------------------

     The Board of Directors of the Company may at any time terminate or amend
the Plan. Except as hereinafter provided, no such termination may affect Options
previously granted, and no such amendment may make any change in Options
previously granted which would adversely affect the rights of any participant.
In addition, no amendment may be made to the Plan without approval of the
stockholders of the Company within twelve months of such amendment if such
amendment would (a) materially increase the benefits accruing to participants
under the Plan, (b) materially increase the number of shares which may be issued
under the Plan or (c) materially modify the requirements as to eligibility for
participation under the Plan.

19.  Notices.
     -------

                                       30
<PAGE>   8

     All notices or other communications by a participant to the Company under
or in connection with the Plan shall be deemed to have been duly given when
received by the Treasurer of the Company.

20.  Merger or Consolidation.
     -----------------------

     If the Company shall at any time merge into or consolidate with another
corporation and the Company is the surviving entity, the holder of each Option
then outstanding will thereafter be entitled to receive at the next Offering
Termination Date upon the exercise of such Option (unless previously withdrawn
pursuant to Section 10) for each share as to which such Option shall be
exercised the securities or property which a holder of one share of the Common
Stock was entitled to upon and at the time of such merger or consolidation, and
the Board of Directors of the Company shall take such steps in connection with
such merger or consolidation as the Board of Directors shall deem necessary to
assure that the provisions of Section 17 shall thereafter be applicable, as
nearly as reasonably practicable, to such securities or property. In the event
of a merger or consolidation in which the Company is not the surviving entity,
or of a sale of assets in which the Company is not the surviving entity, the
Plan shall terminate, and all payroll deductions credited to participants'
accounts shall be returned to them, with simple interest at the rate of six
percent (6%) per annum; PROVIDED, however, that the Board of Directors may, in
the event of such merger, consolidation or sale, accelerate the Offering
Termination Date of the Offering then in effect and permit participants to
purchase shares under the Plan at such accelerated Offering Termination Date.

21.  Approval of Stockholders.
     ------------------------

     The Plan has been adopted by the Board of Directors of the Company, but is
subject to the approval of the stockholders of the Company at the annual meeting
of stockholders scheduled to be held on December 1, 1995.

22.  Registration and Qualification of the Plan Under Applicable Securities
     ----------------------------------------------------------------------
     Laws.
     ----

     Notwithstanding anything to the contrary herein, no Option shall be granted
under the Plan until such time as the Company has qualified or registered the
shares which are subject to the Options under all applicable state and federal
securities laws to the extent required by such laws.

                                       31

<PAGE>   1
                                                                      Exhibit 11
<TABLE>
                        CML GROUP, INC. AND SUBSIDIARIES
                    COMPUTATION OF EARNINGS (LOSS) PER SHARE

For the periods ended January 27, 1996
and January 28, 1995

<CAPTION>
                                                      Second Quarter                Six Months
                                              ---------------------------   ---------------------------
                                                  1996           1995           1996           1995
                                              ------------   ------------   ------------   ------------
<S>                                           <C>            <C>            <C>            <C>

Primary earnings (loss) per share:,

Weighted average number of shares 
  outstanding:
Common                                          49,129,197     49,870,036     49,176,906     49,928,177
Shares deemed outstanding from the
  assumed exercise of stock options
  and from deferred compensation
  awards                                           430,311        810,197        488,720        814,829
                                               -----------    -----------    -----------    -----------
Total                                           49,559,508     50,680,233     49,665,626     50,743,006
                                               ===========    ===========    ===========    ===========
Net income (loss)                             ($30,053,000)   $41,678,000   ($45,071,000)   $42,559,000
                                               ===========    ===========    ===========    ===========
Primary earnings (loss) per share                   ($0.61)         $0.82         ($0.91)         $0.84
                                               ===========    ===========    ===========    ===========

Fully diluted earnings (loss) per share:

Weighted average number of shares
  outstanding, as above                         49,559,508     50,680,233     49,665,626      50,743,006
Shares deemed outstanding from the
  assumed conversion of convertible
  subordinated debentures                        1,604,877      2,110,453      1,604,877       2,164,551
Additional shares deemed outstanding
  from the assumed exercise of
  stock options                                      --             7,926         --               3,963
                                               -----------    -----------    -----------    ------------
Total                                           51,164,385     52,798,612     51,270,503      52,911,520
                                               ===========    ===========    ===========    ============
                                                                                              
Additional income from the elimination of
  the interest cost of the convertible subord-
  inated debentures, net of income tax effect     $398,000       $510,000       $779,000      $1,031,000

Fully diluted earnings (loss) per share             ($0.61)         $0.80         ($0.91)          $0.82
                                               ===========    ===========    ===========    ============

</TABLE>

                                       32

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF CML GROUP, INC. FOR THE SIX MONTHS ENDED
JANUARY 27, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
<CURRENCY> US DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JUL-31-1996
<PERIOD-START>                             AUG-01-1995
<PERIOD-END>                               JAN-27-1996
<EXCHANGE-RATE>                                      1
<CASH>                                      17,375,000
<SECURITIES>                                         0
<RECEIVABLES>                               34,255,000
<ALLOWANCES>                                 4,086,000
<INVENTORY>                                 59,472,000
<CURRENT-ASSETS>                           175,811,000
<PP&E>                                     187,488,000
<DEPRECIATION>                              74,176,000
<TOTAL-ASSETS>                             315,527,000
<CURRENT-LIABILITIES>                      116,459,000
<BONDS>                                     41,593,000
<COMMON>                                     5,217,000
                                0
                                          0
<OTHER-SE>                                 134,602,000
<TOTAL-LIABILITY-AND-EQUITY>               315,527,000
<SALES>                                    331,412,000
<TOTAL-REVENUES>                           331,412,000
<CGS>                                      156,087,000
<TOTAL-COSTS>                              156,087,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                             3,957,000
<INTEREST-EXPENSE>                           1,573,000
<INCOME-PRETAX>                           (46,025,000)
<INCOME-TAX>                              (16,569,000)
<INCOME-CONTINUING>                       (29,456,000)
<DISCONTINUED>                            (15,615,000)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                              (47,071,000)
<EPS-PRIMARY>                                   (0.91)
<EPS-DILUTED>                                   (0.91)
        

</TABLE>


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