BELLSOUTH CORP
SC 13D, 1994-04-25
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                             UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C. 20549

                             SCHEDULE 13D

               Under the Securities Exchange Act of 1934
                           (Amendment No.4)*

                           QVC NETWORK, INC.
                           (Name of Issuer)

                Common Stock, par value $.01 per share
                    (Title of Class of Securities)

                              747262 10 3

                            (CUSIP Number)

                           Walter H. Alford
                         BellSouth Corporation
                      1155 Peachtree Street, N.E.
                           Atlanta, GA 30367
                            (404) 249-2050
      (Name, Address and Telephone Number of Person Authorized to
     Receive Notices and Communications)

                            April 25, 1994
        (Date of Event which Requires Filing of this Statement)

          If the filing person has previously filed a statement
     on Schedule 13G to report the acquisition which is the
     subject of this Schedule 13D, and is filing this Schedule
     because of Rule 13d-1(b)(3) or (4), check the following
     box  /_/.

          Check the following box if a fee is being paid with the
     statement /_/. (A fee is not required only if the reporting
     person: (1) has a previous statement on file reporting
     beneficial ownership of more than five percent of the class
     of securities described in Item 1; and (2) has filed no
     amendment subsequent thereto reporting beneficial ownership
     of five percent or less of such class.) (See Rule 13d-7.)

               Note:  Six copies of this statement, including all
     exhibits, should be filed with the Commission. See Rule 13d-
     1(a) for other parties to whom copies are to be sent.

          *The remainder of this cover page shall be filled out
     for a reporting person's initial filing on this form with
     respect to the subject class of securities, and for any
     subsequent amendment containing information which would
     alter disclosures provided in a prior cover page.

          The information required on the remainder of this cover
     page shall not be deemed to be  filed  for the purpose of
     Section 18 of the Securities Exchange Act of 1934 ( Act ) or
     otherwise subject to the liabilities of that section of the
     Act but shall be subject to all other provisions of the Act
     (however, see the Notes).

                            Page 1 of 43

                Exhibit Index is on page 7 of this filing


     <PAGE>2


                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C. 20549


                             SCHEDULE 13D
                           (Amendment No. 4)

                             Statement Of

                         BELLSOUTH CORPORATION

                   Pursuant to Section 13(d) of the 
                    Securities Exchange Act of 1934

                             in respect of

                           QVC NETWORK, INC.

               This Report relates to the common stock, par value
     $.01 per share (the "Common Stock"), of QVC Network, Inc., a
     Delaware corporation (the "Company").  The Report on
     Schedule 13D filed by BellSouth Corporation on November 22,
     1993, as amended by Amendment No. 1 dated November 23, 1993,
     Amendment No. 2 dated December 30, 1993, and Amendment No. 3
     dated February 2, 1994 (the "Schedule 13D"), is hereby
     amended and supplemented as set forth below.  All
     capitalized terms not otherwise defined herein shall have
     the meanings ascribed to them in the Schedule 13D.


     Item 4.  Purpose of Transaction

               Item 4 of the Schedule 13D is hereby supplemented
     and amended to include the following information:

               On April 25, 1994, BellSouth Corporation, Cox and
     Advance entered into an option agreement dated as of
     February 15, 1994 (the "Option Agreement"), which represents
     the definitive documentation with respect to (i) Bellsouth
     Corporation's Option (as previously described in the
     Schedule 13D) to purchase 8,627,934 shares of Common Stock
     at a per share price of $60, for an aggregate purchase price
     of $517,676,040, and (ii) the option of each of Cox and
     Advance to purchase 2,833,333 shares of Common Stock at a
     per share price of $60, for an aggregate purchase price of
     $170,000,000 each.  

               The Option Agreement (paragraph 6(g)) provides
     that for a period of 18 months from February 15, 1994, if
     the Company proposes to invest in, acquire or form all or


                             Page 2 of 43



     <PAGE>3


     part of an originator, owner or other producer of
     programming or content (including, without limitation, a
     film studio, network, film library or television programming
     producer) in a transaction valued at greater than $250
     million, if the Option Agreement has not terminated with
     respect to the applicable purchaser thereunder or such
     purchaser has acquired shares of Common Stock pursuant to
     the Option Agreement, the Company will give such purchaser
     along with Comcast (and Liberty, if it has become a party to
     the Stockholder's Agreement pursuant to Section 5 of the
     Liberty-QVC Agreement), to the extent the Company requires
     third party financing in connection with such transaction, a
     preferential opportunity to participate meaningfully in any
     such transaction on an arm's-length basis and will negotiate
     in good faith concerning any such party's participation
     therein.  However, subject to certain obligations of
     BellSouth Corporation and the Company to take certain
     actions necessary to permit BellSouth Corporation to
     participate in such opportunity, none of Comcast, Cox,
     Advance, Liberty or BellSouth Corporation is entitled to any
     such preferential opportunity, to the extent that it is not
     legally permitted to participate in the relevant
     transaction.  On April 25, 1994, Comcast and Liberty entered
     into an Acknowledgement and Agreement dated as of February
     15, 1994 (the "Comcast-Liberty Acknowledgement and
     Agreement"), pursuant to which Comcast and Liberty 
     acknowledged and agreed to the above-described paragraph
     6(g) of the Option Agreement and further agreed that such
     paragraph modified and replaced the provisions contained in
     paragraph 6 of the Memorandum of Understanding.

               On February 15, 1994, the Company abandoned its
     proposed acquisition of Paramount.  At that time BellSouth
     Corporation's obligation to purchase the Subject Shares
     pursuant to the BellSouth Commitment Letter was terminated. 

               In connection with the Company's abandonment of
     the proposed acquisition of Paramount, on April 25, 1994,
     Comcast, BellSouth Corporation, Advance, Arrow, Cox and
     Liberty entered into a Letter Agreement dated as of February
     15, 1994 (the "Agreement Among Stockholders Termination
     Letter Agreement"), pursuant to which the parties agreed
     that the Agreement Among Stockholders would be terminated
     except that (i) pursuant to paragraph 4 of the Agreement
     Among Stockholders, each of Comcast, Liberty and Arrow is
     required to vote all of its equity securities (to the extent
     such securities are entitled to vote with respect thereto)
     in favor of the issuance of the shares of Common Stock
     pursuant to the Option Agreement and (ii) pursuant to
     paragraph 8 of the Agreement Among Stockholders, each of



                             Page 3 of 43


     <PAGE>4


     Comcast, Liberty, Arrow and BellSouth acknowledges the
     Liberty-QVC Agreement between Liberty and the Company.  

               In connection with the Company's abandonment of
     the proposed acquisition of Paramount, on April 20, 1994,
     BellSouth Corporation, Liberty, Comcast and Arrow entered
     into a Letter Agreement dated as of February 15, 1994 (the
     "Understanding Among Stockholders Final Documentation Letter
     Agreement"), pursuant to which the parties thereto agreed
     that the Understanding Among Stockholders Final
     Documentation Letter Agreement, together with the Option
     Agreement, constitute the definative agreement referred to
     in paragraph 1 of the Understanding Among Stockholders, and
     the terms of such agreement shall survive as though
     incorporated therein in their entirety, except that in the
     event of any conflicts between the terms in the
     Understanding Among Stockholders and in the Option
     Agreement, the Option Agreement shall control.     

               The description contained herein of each of the
     Option Agreement, the Comcast-Liberty Acknowledgement and
     Agreement, the Agreement Among Stockholders Termination
     Letter Agreement and the Understanding Among Stockholders
     Final Documentation Letter Agreement, is qualified in its
     entirety by reference to the text of such document which is
     filed as an Exhibit to this Report and is hereby
     incorporated by reference herein.  

               Notwithstanding anything contained herein but
     subject to its contractual obligations and applicable
     regulatory requirements, BellSouth Corporation has reserved
     the right, depending on all relevant factors, to purchase
     additional securities of the Company, to dispose of
     securities of the Company or to change its intention with
     respect to any and all of the matters as referred to in Item
     4 of this Report.

     Item 6.   Contracts, Arrangements, Understandings
               or Relationships with Report to the 
               Securities of the Issuer               

               Item 6 is hereby supplemented and amended to
     include the following information: 

               See Item 4 for a description of certain terms of
     the Option Agreement, the Comcast-Liberty Acknowledgement
     and Agreement, the Agreement Among Stockholders Termination
     Letter Agreement and the Understanding Among Stockholders
     Final Documentation Letter Agreement, which information
     (including the referenced exhibits to this Report) is
     incorporated herein by reference.



                             Page 4 of 43


     <PAGE>5


     Item 7.   Material To Be Filed as Exhibits

               Item 7 of the Schedule 13D is hereby supplemented
     and amended by adding the following information thereto:

               9.  Option Agreement dated as of February 15, 
     1994, among QVC Network, Inc., Cox Enterprises, Inc.,
     Advance Publications, Inc. and BellSouth Corporation.

              10.  Acknowledgement and Agreement dated as of
     February 15, 1994, by Comcast Corporation and Liberty Media
     Corporation (regarding right to participate in certain
     acquisitions by QVC Network, Inc.). 

              11.  Letter Agreement dated as of February 15,
     1994, among Comcast Corporation, BellSouth Corporation,
     Advance Publications, Inc., Arrow Investments, L.P., Cox
     Enterprises, Inc. and Liberty Media Corporation (regarding
     termination of certain provisions of the Agreement Among
     Stockholders). 

              12.  Letter Agreement dated as of February 15,
     1994, among BellSouth Corporation, Liberty Media
     Corporation, Comcast Corporation and Arrow Investments, L.P.
     (regarding final documentation relating to the Understanding
     Among Stockholders).




                             Page 5 of 43



     <PAGE>6


                               SIGNATURE


               After reasonable inquiry and to the best of my
     knowledge and belief, I certify that the information in this
     statement is true, complete and correct.

     Dated:  April 25, 1994


                                   BELLSOUTH CORPORATION

                                   By: /s/  Walter H. Alford    
                                        Name:  Walter H. Alford
                                        Title: Executive Vice 
                                        President and General
                                        Counsel



                             Page 6 of 43


     <PAGE>7


                           INDEX OF EXHIBITS


                                            Page Number
      Exhibit                               in Sequentially 
      Number              Title             Numbered Statement

        9.       Option Agreement dated as           8
                 of February 15, 1994,
                 among QVC Network, Inc.,
                 Cox Enterprises, Inc.,
                 Advance Publications,
                 Inc. and BellSouth
                 Corporation.     

       10.       Acknowledgement and                41
                 Agreement dated as of
                 February 15, 1994, by
                 Comcast Corporation and
                 Liberty Media Corporation
                 (regarding right to
                 participate in certaon
                 acquisitions by QVC
                 Network, Inc.).

       11.       Letter Agreement dated as          42
                 of February 15, 1994,
                 among Comcast
                 Corporation, BellSouth
                 Corporation, Advance
                 Publications, Inc., Arrow
                 Investments, L.P., Cox
                 Enterprises, Inc. and 
                 Liberty Media Corporation
                 (regarding termination of
                 certain provisions of the
                 Agreement Among
                 Stockholders).

       12.       Letter Agreement dated as          43
                 of February 15, 1994,
                 among BellSouth
                 Corporation, Liberty
                 Media Corporation,
                 Comcast Corporation and
                 Arrow Investments, L.P.
                 (regarding final
                 documentation relating to
                 the Understanding Among
                 Stockholders).





                             Page 7 of 43



     <PAGE>8


                                                      STOCK OPTION AGREEMENT
                                                                   EXHIBIT 9

                         STOCK OPTION AGREEMENT dated as of
                    February 15, 1994 (this "Stock Option Agree-
                    ment"), among QVC NETWORK, INC., a Delaware
                    corporation (the "Company"), COX ENTERPRISES,
                    INC., a Delaware corporation ("Cox"), ADVANCE
                    PUBLICATIONS, INC., a New York corporation
                    ("Advance"), and BELLSOUTH CORPORATION, a
                    Georgia corporation ("BellSouth", and Cox,
                    Advance and BellSouth each individually a
                    "Purchaser").

               WHEREAS the Company had proposed to acquire (the
     "Acquisition") Paramount Communications Inc., a Delaware
     corporation; and

               WHEREAS the Acquisition has been abandoned, and
     each Purchaser wishes to have the option to acquire from the
     Company shares of the Company's Common Stock, par value
     $.01 per share (the "Common Stock"), as provided in this
     Stock Option Agreement.


               NOW, THEREFORE, in consideration of the
     representations, warranties and agreements herein contained,
     the parties hereto agree as follows:

               1.  Grant of Options.  The Company hereby grants
     to (i) BellSouth an irrevocable option (the "BellSouth
     Option") to purchase 8,627,934 shares of Common Stock (the
     "BellSouth Optioned Shares") for a purchase price of
     $517,676,040 (the "BellSouth Purchase Price"), (ii) Cox an
     irrevocable option (the "Cox Option") to purchase
     2,833,333 shares of Common Stock (the "Cox Optioned Shares")
     for a purchase price of $170,000,000 (the "Cox Purchase
     Price") and (iii) Advance an irrevocable option (the
     "Advance Option") to purchase 2,833,333 shares of Common
     Stock (the "Advance Optioned Shares") for a Purchase Price
     of $170,000,000 (the "Advance Purchase Price").  The period
     during which the BellSouth Option, the Cox Option or the
     Advance Option may be exercised (the "Option Period") shall
     begin on the date hereof and shall end (the "Option
     Expiration Date") at 5:00 p.m. on the later of the date that
     is (i) August 15, 1994, or (ii) if receipt of the approval
     of the stockholders of the Company of the issuance of the
     BellSouth Optioned Shares, the Cox Optioned Shares or the
     Advance Optioned Shares is required pursuant to Section 5(i)
     of Part III of Schedule D of the By-laws of the National
     Association of Securities Dealers, Inc. (the "Stockholder 



                             Page 8 of 43



     <PAGE>9


                                                                2

     Approval"), ten Business Days after the stockholders vote
     with respect to such matter (whether or not such approval is
     received, and provided that consummation of a Closing (as
     defined in Section 2(a)) shall remain subject to
     satisfaction of all conditions contained herein, including,
     without limitation, the conditions contained in
     Sections 8(iv) and 9(v)).

               2.  Exercise of the Options; Termination. 
     (a) BellSouth, Cox or Advance may exercise the BellSouth
     Option, Cox Option or Advance Option, as the case may be, in
     whole only at any time during the Option Period.  In the
     event that BellSouth, Cox or Advance wishes to exercise the
     BellSouth Option, the Cox Option or the Advance Option, as
     the case may be, such exercising party shall give written
     notice thereof (the date of such notice being the "Notice
     Date") to the Company and the closing in connection there-
     with (a "Closing") shall take place at the offices of
     Wachtell, Lipton, Rosen & Katz, 51 West 52nd Street, New
     York, N.Y. 10019, on a date (subject to the provisions of
     paragraph (b) below) not later than the later of ten
     Business Days following the Notice Date or two Business Days
     following the satisfaction or waiver of the Closing
     conditions contained in Sections 8 and 9 of this Stock
     Option Agreement; provided, however, that (subject to the
     provisions of paragraph (b) below) if a Closing does not
     occur before the tenth Business Day after the Option Expira-
     tion Date (the "Option Termination Date"), the BellSouth
     Option, the Cox Option or the Advance Option, as the case
     may be, shall automatically terminate on such date and the
     parties with respect to whom such termination has occurred
     shall have no further rights or obligations hereunder.

               (b)  To the extent that the condition to Bell-
     South's obligation to purchase the BellSouth Optioned Shares
     set forth in Section 8(vii) hereof (the "MFJ Condition") has
     not been satisfied, the Closing with respect thereto (but
     not the Option Period) may be delayed by BellSouth (if Bell-
     South has given the written notice of exercise described
     above during the Option Period) until the tenth Business Day
     after satisfaction of the MFJ Condition, and the consum-
     mation of the exercise of the BellSouth Option may be
     conditioned upon satisfaction of the MFJ Condition;
     provided, however, that if the Company fulfills its obliga-
     tions pursuant to Section 6(c) hereof and BellSouth never-
     theless is unable to acquire the BellSouth Optioned Shares
     as a result of the failure of the MFJ Condition to be
     satisfied on or prior to February 15, 1996, then the




                             Page 9 of 43

     <PAGE>10


                                                                3

     BellSouth Option shall automatically be terminated on such
     date and the Closing with respect thereto shall not occur
     (the "MFJ Option Termination Date").  BellSouth agrees to
     provide the Company prompt written notice of the receipt of
     approval, waiver or other resolu-tion of any MFJ problems,
     with the date for the Closing then being the 10th Business
     Day after the day such notice is given.  The term "Business
     Day" shall mean any day of the year other than a day on
     which banks are required or authorized to be closed in the
     City of New York.

               (c)  On the Option Expiration Date, if the Bell-
     South Option, the Cox Option, or the Advance Option, as the
     case may be, has not been exercised on or before such date,
     or upon termination of the Bellsouth Option, the Cox Option
     or the Advance Option, as the case may be, on the Option
     Termination Date or the MFJ Option Termination Date, the
     terms of this Stock Option Agreement shall thereafter become
     void and have no effect as to the Company and the Purchaser
     with respect to whom such termination or expiration occurs,
     and no such party shall have any liability to the other such
     party hereto or directors or officers in respect thereof,
     except for the obligations set forth in Section 6(f), and
     except that nothing herein will relieve any party from lia-
     bility for any breach of this Stock Option Agreement (except
     a non-wilful breach of the representations and warranties in
     Sections 4 and 5, in which case termination of this Stock
     Option Agreement shall be the sole remedy) prior to such
     termination.

               3.  Payment of Purchase Price and Delivery of
     Certificates for Optioned Shares.  At a Closing of the Bell-
     South Option, the Cox Option or the Advance Option, as the
     case may be, (i) BellSouth will pay the Company the Bell-
     South Purchase Price, Cox will pay the Company the Cox
     Purchase Price and Advance will pay the Company the Advance
     Purchase Price, in each case by wire or intrabank transfer
     in immediately available funds to an account or accounts
     designated by the Company as far in advance of such Closing
     as is reasonably practicable and (ii) the Company will
     deliver to BellSouth, Cox or Advance, as the case may be, a
     duly executed certificate or certificates representing the
     BellSouth Optioned Shares, Cox Optioned Shares or Advance
     Optioned Shares, as the case may be, registered in the name
     of BellSouth, Cox or Advance, as the case may be, in the
     denominations designated by BellSouth, Cox or Advance, as
     the case may be, in its notice of exercise.


                             Page 10 of 43


     <PAGE>11


                                                                4

               4.  Representations and Warranties of Company. 
     The Company hereby makes the following representations and
     warranties to each Purchaser (except the representation and
     warranty set forth in paragraph (o), which is for the sole
     benefit of BellSouth):

               (a)  Corporate Existence.  The Company and each
     corporation which is a "significant subsidiary" as defined
     in Regulation S-X under the Securities Act of 1993, as
     amended (the "Securities Act"), of the Company (a "Signif-
     icant Subsidiary") is a corporation duly organized, validly
     existing and in good standing under the laws of the state of
     its incorporation and has full corporate power and authority
     to own and operate its properties and conduct its business
     as now conducted by it.  Each of the Company and each
     Significant Subsidiary is duly qualified as a foreign
     corporation to transact business and is in good standing in
     each jurisdiction in which such corporation owns or leases
     substantial properties or in which the conduct of its
     business requires such qualification and in which failure of
     such corporation to be so qualified and in good standing
     would have a material adverse effect upon the business,
     financial condition or results of operations of the Company
     and its consolidated subsidiaries considered as a whole.

               (b)  Authorization; Enforcement.  The Company has
     full corporate power and authority to execute and deliver
     this Stock Option Agreement and (subject to obtaining the
     Stockholder Approval) to perform its obligations hereunder
     in accordance with its terms.  The Company has taken all
     necessary corporate action to authorize the execution and
     delivery of this Stock Option Agreement and (other than
     obtaining the Stockholder Approval) the consummation of the
     transactions contemplated hereby.  This Stock Option Agree-
     ment is a valid and legally binding obligation of the
     Company, enforceable in accordance with its terms (assuming
     due authorization, execution and delivery by each Pur-
     chaser), subject to bankruptcy, insolvency, reorganization
     and other laws affecting creditors' rights generally and to
     general equity principles.

               (c)  Compliance with Law.  (i)  Neither the
     Company nor any Significant Subsidiary has received notice,
     nor believes that it is in violation of any statute, regu-
     lation or order of, or any restriction imposed by, the
     United States of America, any state, municipality or other
     political subdivision having jurisdiction over it or any
     agency thereof, in respect of the conduct of its business or




                             Page 11 of 43


     <PAGE>12


                                                                5

     the ownership of its properties, that is expected to have a
     material adverse effect on the business, financial condition
     or results of operations of the Company and its consolidated
     subsidiaries considered as a whole.

               (ii)  Subject to expiration or early termination
     of the applicable waiting period under the HSR Act (as
     defined in paragraph (e) of this Section 4), the execution
     and delivery by the Company of this Stock Option Agreement
     does not, and the performance by the Company of its obli-
     gations hereunder and the transactions contemplated hereby
     will not, violate any provision of any material law or
     regulation, or any existing writ or decree of any court or
     governmental authority applicable to it.

               (d)  Compliance with Obligations.  (i)  Neither
     the Company nor any Significant Subsidiary is in violation
     of or in default under any obligation, agreement, covenant
     or condition contained in its Certificate of Incorporation
     or By-laws, or in any contract, lease or other instrument to
     which it is a party (or which is binding on it or its
     assets), other than for such violations or defaults the
     occurrence of which would not have a material adverse effect
     on the business, financial condition or results of opera-
     tions of the Company and its consolidated subsidiaries
     considered as a whole.

               (ii)  The execution and delivery by the Company of
     this Stock Option Agreement does not, and the performance by
     the Company of its obligations hereunder and the trans-
     actions contemplated hereby will not, violate, conflict with
     or constitute a breach of, or a default under, its Restated
     Certificate of Incorporation or By-laws, or any other
     material agreement or instrument to which it is a party (or
     which is binding on it or its assets) and will not result in
     the creation of any lien on, or security interest in, any of
     its assets.

               (e)  Consents and Approvals.  All consents,
     approvals, authorizations and orders (other than (i) under
     the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
     amended (the "HSR Act") and (ii) Stockholder Approval)
     required for the Company to execute and deliver this Stock
     Option Agreement and to consummate the transactions contem-
     plated hereby have been obtained.

               (f)  Exchange Act Reports.  Each of the Company's
     (i) Annual Reports on Form 10-K, for the fiscal years ended




                             Page 12 of 43


     <PAGE>13


                                                                6

     after January 31, 1990, (ii) Quarterly Reports on Form 10-Q
     for the current fiscal year and (iii) proxy statement for
     the most recently called annual meeting (collectively, the
     "SEC Documents"), has been duly and timely filed, and when
     filed was in substantial compliance with the requirements of
     the Securities Exchange Act of 1934 and the applicable rules
     and regulations of the Securities and Exchange Commission
     thereunder (the "Exchange Act").  Each of the SEC Documents
     was complete and correct in all material respects as of its
     date and, as of its date, did not contain any untrue state-
     ment of a material fact or omit to state a material fact
     required to be stated therein or necessary to make the
     statements therein, in the light of the circumstances under
     which they were made, not misleading.

               (g)  Financial Condition.  The consolidated
     balance sheets of the Company and its consolidated subsid-
     iaries as of (i) January 31, 1990, 1991 and 1992, and
     (ii) October 31, 1993, together with consolidated statements
     of operations, shareholders' equity and cash flows for the
     fiscal year then ended in the case of (i) above, or the
     three months and nine months then ended, in the case of
     (ii) above, contained in the SEC Documents and, in the case
     of (i) above, certified by KPMB Peat Marwick, fairly present
     the financial condition of the Company and its consolidated
     subsidiaries and the results of their operations and changes
     in financial position as of the dates and for the periods
     referred to and have been prepared in accordance with
     generally accepted accounting principles in the United
     States consistently applied (except, in the case of (ii)
     above, that the consolidated financial statements have been
     prepared in accordance with Exchange Act Form 10-Q and do
     not necessarily reflect all normal audit adjustments
     throughout the periods involved).

               (h)  Litigation.  Except as disclosed in the SEC
     Documents or as otherwise disclosed in writing to each Pur-
     chaser and identified as an exception to this representa-
     tion, there is no legal action, suit, investigation or
     proceeding pending or, to the knowledge of the Company,
     threatened against or affecting the Company or any of its
     subsidiaries or the assets of any of them which is expected
     by the Company to materially and adversely affect the busi-
     ness, financial condition or results of operations of the
     Company and its consolidated subsidiaries considered as a
     whole, or its ability to perform or observe any obligation
     or condition under this Stock Option Agreement.


                             Page 13 of 43


     <PAGE>14


                                                                7

               (i)  Material Adverse Change.  Except as disclosed
     in the SEC Documents or as otherwise disclosed in writing to
     each Purchaser prior to the exercise of the BellSouth
     Option, Cox Option or Advance Option, as the case may be,
     there has been no material adverse change in the business,
     financial condition, results of operations or prospects, of
     the Company and its consolidated subsidiaries since
     October 31, 1993, it being understood that the incurrence
     and payment of fees and expenses related to the Acquisition
     shall not give rise to or result in a breach of this
     representation.

               (j)  Governmental Investigations.  To the knowl-
     edge of the Company, except as disclosed to each Purchaser
     in writing and identified as an exception to this represen-
     tation, there are no pending or threatened governmental
     investigations or proceedings against the Company or any of
     its controlled affiliates or against any officers, directors
     or employees of the Company or any of its controlled
     affiliates, related to possible violations of any material
     Federal, state or local law.

               (k)  Outstanding Capital Stock.  As of the date
     hereof, the authorized capital stock of the Company consists
     of 175,000,000 shares of Common Stock and 5,000,000 shares
     of Preferred Stock, par value $.10 per share.  As of
     February 28, 1994, 27,788 shares of Series B Preferred
     Stock, 530,757 shares of Series C Preferred Stock,
     938 shares of Series D Preferred Stock and 39,902,822 shares
     of Common Stock were validly issued and outstanding, fully
     paid and nonassessable.  The Company is the sole beneficial
     owner of all of the outstanding capital stock of each
     Significant Subsidiary and has good and valid title to all
     shares of such outstanding capital stock, free and clear of
     all liens and encumbrances, and all shares of such
     outstanding capital stock are duly authorized and validly
     issued and outstanding, fully paid and nonassessable. 
     Except for the rights set forth in the Stockholders
     Agreement (as defined in Section 6(e)) and the Understanding
     Among Stockholders (as defined in Section 8(viii)), there
     are no preemptive or similar rights in respect of the
     capital stock of the Company or any Significant Subsidiary. 
     The Company has previously delivered to each Purchaser true,
     complete and correct copies of the Restated Certificate of
     Incorporation and By-laws of the Company, which are in full
     force and effect on the date hereof.  Except as provided in
     this Stock Option Agreement and the Liberty-QVC Agreement
     dated as of November 11, 1993 (the "Repurchase Agreement"),


                             Page 14 of 43



     <PAGE>15


                                                                8

     between the Company and Liberty Media Corporation
     ("Liberty"), as disclosed in the SEC Documents, or as
     disclosed to each Purchaser in writing and identified as an
     exception to this representation, there are no outstanding
     options, warrants, agreements, convertible or exchangeable
     securities or other commitments pursuant to which the
     Company or any Significant Subsidiary is obligated to issue,
     sell, purchase, repurchase, return or redeem any shares of
     capital stock or other securities of the Company or any
     Significant Subsidiary and there are not any securities of
     the Company or any Significant Subsidiary reserved for such
     purpose.  

               (l)  Common Stock.  The BellSouth Optioned Shares,
     the Cox Optioned Shares and the Advance Optioned Shares to
     be issued in accordance with the terms of this Stock Option
     Agreement have been duly authorized; upon issuance to the
     Purchasers as provided hereunder, such shares will be
     validly issued, fully paid and nonassessable; and such
     shares are not subject to any preemptive or similar rights.

               (m)  Nasdaq National Market.  The outstanding
     Common Stock has been included for quotation in the Nasdaq
     National Market.  The Company's agreement with the NASD with
     respect thereto is in full force and effect and no action
     has been taken or threatened by the NASD with respect to the
     suspension from trading of the Common Stock.

               (n)  Securities Act Registration.  Assuming the
     accuracy of the representation contained in paragraph (g) of
     Section 5 with respect to the applicable Purchaser, the
     issuance and sale of the BellSouth Optioned Shares, the Cox
     Optioned Shares and the Advance Optioned Shares, as the case
     may be, will be exempt from the registration and prospectus
     delivery requirements of the Securities Act.

               (o)  MFJ Activities.  Set forth on Exhibit 1 is a
     complete list, as of the date hereof, of (i) all interLATA
     transmission facilities and services (including, without
     limitation, satellite uplink facilities, satellite trans-
     ponders, receive-only earth stations and 800 numbers) and
     (ii) any activities which constitute the manufacture or
     distribution of telecommunications equipment or the manu-
     facture of customer premises equipment (but not the
     distribution of customer premises equipment) (collectively,
     "MFJ Activities"), owned or provided by the Company or any
     of its subsidiaries.  Neither the Company nor any of its
     subsidiaries directly or indirectly, engages or partici-


                             Page 15 of 43



     <PAGE>16


                                                                9

     pates, alone or with any individual or entity, whether as a
     principal, agent, reseller, representative, consultant or
     independent contractor, in any MFJ Activity, other than
     activities listed on Exhibit 1.  For purposes of this Stock
     Option Agreement, "interLATA" means telecommunications
     between a point or points located in one LATA, or within one
     service area of an independent telephone company associated
     with that LATA, and a point or points located in one or more
     LATAs or points outside a LATA, in each case as LATAs and
     associated telephone company areas have been approved in the
     Modification of Final Judgment entered August 24, 1982, by
     the U.S. District Court of the District of Columbia (the
     "MFJ").  BellSouth acknowledges that the Company has no
     expertise in MFJ matters and that the Company's knowledge
     with respect to MFJ matters consists solely of BellSouth's
     descriptions of such matters.

               5.  Representations and Warranties of Each Pur-
     chaser.  Each Purchaser hereby severally with respect to
     itself only, and not jointly, makes the following repre-
     sentations and warranties to the Company (except that the
     representation and warranty contained in paragraph (i) is
     made solely by BellSouth):

               (a)  Corporate Existence.  Such Purchaser is a
     corporation, duly organized, validly existing and in good
     standing under the laws of its state of incorporation.

               (b)  Authorization; Enforcement.  Such Purchaser
     has full power and authority to execute and deliver this
     Stock Option Agreement, and to perform its obligations under
     and as contemplated by this Stock Option Agreement in
     accordance with its terms.  Such Purchaser has taken all
     necessary action to authorize the execution and delivery of
     this Stock Option Agreement and the transactions contem-
     plated hereby.  This Stock Option Agreement is a valid and
     legally binding obligation of such Purchaser, enforceable in
     accordance with its terms (assuming due authorization,
     execution and delivery by the Company), subject to bank-
     ruptcy, insolvency, reorganization and other laws affecting
     creditors' rights generally and to general equity
     principles.

               (c)  Compliance with Law.  (i) Such Purchaser has
     not received notice, and does not believe, that it is in
     violation of any statute, regulation or order of, or any
     restriction imposed by, the United States of America, any
     state, municipality or political subdivision having juris-




                             Page 16 of 43



     <PAGE>17


                                                               10

     diction over it or any agency thereof, in respect of the
     conduct of its business or the ownership of its properties,
     that it expects to materially and adversely affect the
     ability of the Purchaser to consummate the transactions
     contemplated by this Stock Option Agreement.  

               (ii) Subject to the consents and approvals listed
     in paragraph (e) of this Section 5, the execution and
     delivery by such Purchaser of this Stock Option Agreement
     does not, and the performance by such Purchaser of its
     obligations and the transactions contemplated hereby will
     not, violate any provision of any material law or regula-
     tion, or any existing writ or decree of any court or
     governmental authority applicable to it.

               (d)  Compliance with Obligations.  (i) Such
     Purchaser is not in violation of or in default under any
     obligation, agreement, covenant or condition contained in
     its organizational documents or by-laws, or in any contract,
     lease or other instrument to which it is a party (or which
     is binding on its assets), other than such violations or
     defaults the occurrence of which would not materially and
     adversely affect such Purchaser's ability to consummate the
     transactions contemplated by this Stock Option Agreement.

               (ii)  The execution and delivery by such Purchaser
     of this Stock Option Agreement does not, and the performance
     by such Purchaser of its obligations hereunder and the
     transactions contemplated hereby will not, violate, conflict
     with or constitute a breach of, or a default under, any
     charter or similar instrument, or any other material
     agreement or instrument to which it is a party or which is
     binding on it or its assets.

               (e)  Consents and Approvals.  All consents,
     approvals, authorizations and orders (other than (i) under
     the HSR Act, (ii) with respect to BellSouth, matters related
     to the MFJ and (iii) the Stockholder Approval) of
     governmental or other third parties required for such
     Purchaser to execute and deliver this Stock Option
     Agreement, and to consummate the transactions contemplated
     hereby have been obtained.

               (f)  Litigation.  There is no legal action, suit,
     investigation or proceeding pending or, to the knowledge of
     such Purchaser, threatened against or affecting such
     Purchaser or any of its subsidiaries or the assets of any of


                             Page 17 of 43


     <PAGE>18


                                                               11

     them which is expected by such Purchaser materially and
     adversely to affect its ability to perform or observe any
     obligation or condition under, or consummate the
     transactions contemplated by, this Stock Option Agreement.

               (g)  Status and Investment Intent.  Such Purchaser
     is an "accredited investor" within the meaning of Regulation
     D under the Securities Act, and it is purchasing the
     securities hereunder for its own account and (subject to its
     property being at all times within its control) not with a
     view to any resale, distribution or other disposition
     thereof.

               (h)  Governmental Investigation.  To the knowledge
     of such Purchaser there are no pending or threatened
     governmental investigations or proceedings against it or any
     of its controlled affiliates or against any officers,
     directors or employees of such Purchaser or any of its
     controlled affiliates which are expected by such Purchaser
     to materially and adversely affect its ability to perform or
     observe any obligation or condition under this Stock Option
     Agreement.  

               (i)  MFJ Activity.  BellSouth represents that, to
     its knowledge, neither the Company nor any of its subsidiar-
     ies, directly or indirectly engages or participates, alone
     or with any individual or entity, as a principal, agent,
     reseller, representative, consultant or independent con-
     tractor, in any MFJ Activity, other than activities listed
     on Exhibit 1.  BellSouth further represents that, to its
     knowledge, the Company's implementation of its Q-2
     programming will not result in the Company engaging or
     participating, alone or with any individual or entity, as a
     principal, agent, reseller, representative, consultant or
     independent contractor, in any MFJ Activity.  The parties
     acknowledge that BellSouth's representations hereunder are
     made in reliance upon the truthfulness and completeness of
     the responses to the questions BellSouth has asked the
     Company.

               6.  Covenants of the Parties.  Each of the Company
     and each Purchaser makes the following covenants applicable
     to it (provided, however, that paragraphs (c), (d), (e), (i)
     and (m) are made only between and for the benefit of the
     Company and BellSouth, and that paragraphs (k) and (n) are
     made only between and for the benefit of the Company and
     each of Cox or Advance, as the case may be):


                             Page 18 of 43


     <PAGE>19


                                                               12

               (a)  Stockholder Approval.  As promptly as
     practicable (which may be as late as the Company's next
     annual stockholders meeting), the Company shall call a
     stockholders meeting to obtain Stockholder Approval for the
     issuance of the BellSouth Optioned Shares, the Cox Optioned
     Shares and the Advance Optioned Shares and shall use its
     reasonable best efforts to obtain the Stockholder Approval.

               (b)  Reservation of Common Stock.  The Company
     shall reserve and keep available out of its authorized but
     unissued shares of Common Stock the full number of the
     BellSouth Optioned Shares, the Cox Optioned Shares and the
     Advance Optioned Shares.

               (c)  Satisfaction of MFJ Condition.  Exhibit 2
     sets forth the steps that the Company is required to take to
     permit BellSouth to purchase the BellSouth Optioned Shares
     pursuant to this Stock Option Agreement in compliance with
     the MFJ (the "MFJ Transactions").  As promptly as
     practicable, the Company and BellSouth shall use their
     reasonable best efforts to permit BellSouth to make the
     investments contemplated hereby (including acquiring the
     BellSouth Optioned Shares pursuant to the terms of this
     Stock Option Agreement or participating in certain
     acquisitions and joint ventures as contemplated by Section
     6(g)) without violation of the MFJ.  Without limiting the
     foregoing, the Company agrees to effectuate the MFJ
     Transactions promptly, and in any event within one year of
     the date hereof.  

               (d)  Other MFJ Related Activities.  So long as (i)
     the Option Period has not expired, (ii) BellSouth has
     exercised the BellSouth Option to acquire the BellSouth
     Optioned Shares and is attempting in good faith to cause the
     satisfaction of all conditions to Closing with respect to
     such exercise, including the MFJ Condition, or (iii)
     BellSouth continues to own at least 2,588,380 shares of
     Common Stock (as adjusted consistently with the provisions
     of Section 7), the Company will avoid engaging in new
     activities in a manner that would, in BellSouth's good faith
     judgment, based upon the written advice of counsel (which
     may be internal corporate counsel), advance written notice
     of which has been provided to the Company, result in a
     potential violation of the MFJ, as applicable to BellSouth,
     subject to BellSouth's obligation to make all reasonable
     efforts to permit the Company to undertake an activity it
     wishes to pursue without any such violation.  In connection
     with the Company's obligation to avoid conducting new

                             Page 19 of 43


     <PAGE>20


                                                               13

     activities in a manner that would result in a violation of
     the MFJ, such activities may be conducted in a separate
     entity in which BellSouth owns no interest (or otherwise
     structured to BellSouth's reasonable satisfaction) so long
     as (i) BellSouth shall have been given a reasonable
     opportunity (including obtaining the Company's reasonable
     cooperation) to take steps to conduct such potentially
     violative activities (or a portion thereof, to the extent
     reasonable) in the Company in a manner or to the extent
     permitted by the MFJ and (ii) the Company will have the
     right to reacquire such activities from such other entity if
     such potentially violative activities are no longer
     prohibited by the MFJ; provided, however, that the
     reservation of such reacquisition right does not result in a
     material economic detriment to the Company.

               (e)  Open Market Purchases.  After BellSouth
     becomes a party to the Stockholders Agreement dated as of
     July 16, 1993, among Comcast Corporation ("Comcast"), Arrow
     Investments, L.P. ("Arrow"), Liberty and Barry Diller (the
     "Stockholders Agreement") and so long as Comcast, Liberty,
     Arrow or BellSouth, as the case may be, remains an Eligible
     Stockholder thereunder, the Company will not take any action
     to (i) block or prevent open market purchases by such
     Eligible Stockholder (or Liberty, if it has become a party
     to the Stockholders Agreement pursuant to Section 5 of the
     Repurchase Agreement) of shares of Common Stock so long as
     such entity's total fully diluted voting power of the
     Company does not exceed 35% of the fully diluted outstanding
     voting power of the Company or (ii) discriminate against
     such Eligible Stockholder (or Liberty, if it has become a
     party to the Stockholders Agreement pursuant to Section 5 of
     the Repurchase Agreement) as a stockholder or deprive
     BellSouth, Comcast or Arrow (or Liberty, if it has become a
     party to the Stockholders Agreement pursuant to Section 5 of
     the Repurchase Agreement) of full rights as a stockholder of
     the Company.

               (f)  Additional Information and Confidentiality. 
     Prior to the termination of this Stock Option Agreement with
     respect to a Purchaser, the Company agrees to provide such
     Purchaser with all information which such Purchaser may
     reasonably request concerning the Company's business,
     financial condition and prospects.  Such Purchaser agrees to
     keep all such information (and other confidential
     information previously supplied to such Purchaser)
     confidential and not to use such information other than in
     connection with its investment hereunder or to disclose any

                             Page 20 of 43



     <PAGE>21


                                                               14

     such information to any third party unless (i) it receives
     the express written consent of the Company, (ii) such
     information otherwise is or becomes publicly available
     (except where such Purchaser knows that such information
     became publicly available as a result of a breach of any
     confidentiality arrangement) or (iii) in its reasonable
     judgment it is required by applicable law to do so, and then
     only to the extent it is so required, in each case, to the
     extent practicable, only after notice to and consultation
     with the Company.  In the event that this Stock Option
     Agreement is terminated, such Purchaser shall forthwith
     return to the Company or destroy all information (including
     all copies of any documents) obtained by such Purchaser and
     required to be kept confidential pursuant to this paragraph.

               (g)  Certain Acquisitions and Ventures.  For a
     period of 18 months from the date hereof, if the Company
     proposes to invest in, acquire or form all or part of an
     originator, owner or other producer of programming or
     content (including, without limitation, a film studio,
     network, film library or television programming producer) in
     a transaction valued at greater than $250 million, if this
     Stock Option Agreement has not terminated with respect to a
     Purchaser or such Purchaser has acquired shares of Common
     Stock pursuant to this Stock Option Agreement, the Company
     will give such Purchaser along with Comcast (and Liberty, if
     it has become a party to the Stockholder's Agreement
     pursuant to Section 5 of the Repurchase Agreement), to the
     extent the Company requires third party financing in
     connection with such transaction, a preferential opportunity
     to participate meaningfully in any such transaction on an
     arm's-length basis and will negotiate in good faith
     concerning any such party's participation therein.  In
     connection with the foregoing but subject to the obligations
     of BellSouth and the Company set forth in Section 6(c)
     hereof, none of Comcast, Cox, Advance, Liberty or BellSouth
     shall be entitled to any such preferential opportunity, to
     the extent it is not legally permitted to participate in the
     relevant transaction.  

               (h)  Certain Consents and Approvals.  Each of the
     Company and such Purchaser shall use its reasonable efforts
     to obtain, or to assist the other in obtaining, as soon as
     practicable (i) expiration or early termination of the
     applicable waiting period under the HSR Act and (ii) all
     other governmental approvals required in connection with the
     transactions contemplated by this Stock Option Agreement.  


                             Page 21 of 43



     <PAGE>22


                                                               15

               (i)  Operations in Ordinary Course.  From the date
     hereof until the Closing hereunder with respect to BellSouth
     or termination of this Stock Option Agreement with respect
     to BellSouth, except for those actions consented to by
     BellSouth in advance in writing, the Company shall conduct
     its business in the ordinary course and substantially in
     accordance with past practice.  For purposes of this
     covenant, any actions that under the Company's practices
     existing on the date hereof are taken or authorized to be
     taken by the executive officers of the Company without
     approval of the Board of Directors shall constitute ordinary
     course.  In addition, any action taken by the Company with
     the approval of the Eligible Stockholders (as defined in the
     Stockholders Agreement) or its Board of Directors shall be
     deemed to be in the ordinary course and substantially in
     accordance with past practice if the Eligible Stockholders
     or the directors designated by the Eligible Stockholders
     voted in favor of such action pursuant to and in compliance
     with Paragraph 3(a) of the Understanding Among Stockholders
     (as defined in Section 8(viii)).

               (j)  Transfers; Restrictive Legend.  Each
     Purchaser acknowledges that the shares of Common Stock to be
     issued pursuant to this Stock Option Agreement have not been
     registered under the Securities Act and may be sold or
     disposed of in the absence of such registration only
     pursuant to an exemption from such registration.  The
     certificates evidencing shares of Common Stock to be issued
     pursuant to this Stock Option Agreement shall bear the
     following legend until such time as such Purchaser or any
     transferee thereof delivers an opinion of counsel reasonably
     acceptable to the Company to the effect that such legend is
     no longer required:

          THESE SECURITIES WERE SOLD IN A PRIVATE PLACEMENT,
          WITHOUT REGISTRATION UNDER THE SECURITIES ACT OF 1933,
          AS AMENDED, AND MAY BE OFFERED OR SOLD ONLY IF
          REGISTERED UNDER THE SECURITIES ACT OF 1933 OR IF AN
          EXEMPTION FROM REGISTRATION IS AVAILABLE.

               In addition, certificates evidencing the BellSouth
     Optioned Shares shall bear the following additional legend:

          THESE SECURITIES MAY BE SUBJECT TO THE RESTRICTIONS
          CONTAINED IN THE STOCKHOLDERS AGREEMENT DATED AS OF
          JULY 16, 1993, AMONG THE SIGNATORIES THERETO, AS MAY BE
          AMENDED FROM TIME TO TIME, COPIES OF WHICH MAY BE


                             Page 22 of 43

 

     <PAGE>23


                                                               16

          OBTAINED WITHOUT CHARGE FROM THE SECRETARY OF QVC
          NETWORK, INC.

               (k)  Obtaining Consents.  At any time from the
     date hereof, if any legally imposed condition exists to the
     issuance of Common Stock pursuant to the Cox Option or the
     Advance Option, Cox or Advance may notify the Company that
     it intends to exercise the Cox Option or the Advance Option,
     as applicable, upon the satisfaction of any such legally
     imposed condition and request that the Company use its
     reasonable efforts to assist Cox or Advance in satisfying
     such condition (including cooperating with the preparation
     of, or participating in, any governmental filing or
     application required to be made by Cox or Advance);
     provided, however, that (i) any such request by Cox or
     Advance shall not obligate Cox or Advance to exercise the
     Cox Option or the Advance Option, as applicable, and (ii) if
     Cox or Advance elects not to exercise the Cox Option or the
     Advance Option, as the case may be, such Purchaser shall
     indemnify the Company for the costs and expenses incurred by
     the Company in taking any action requested by such Purchaser
     pursuant to this paragraph that would not have been
     otherwise required under this Stock Option Agreement.  Any
     such condition shall not extend the Option Termination Date.

               (l)  Cooperation.  The parties shall cooperate
     with one another in determining whether any action by or in
     respect of, or filing with, any governmental body, agency,
     official or authority is required, or any actions, consents,
     approvals or waivers are required to be obtained from
     parties to any material contracts, in connection with the
     consummation of the transactions contemplated by this Stock
     Option Agreement.  Subject to the terms and conditions of
     this Stock Option Agreement, the Company and each Purchaser
     agree to use their reasonable best efforts to take, or cause
     to be taken, all actions and to do, or cause to be done, all
     things necessary, proper or advisable under applicable laws
     and regulations to consummate and implement, as soon as
     reasonably practicable, the transactions contemplated by
     this Stock Option Agreement.

               (m)  Stockholders Agreement.  At the Closing of
     the BellSouth Option, BellSouth agrees to become a party to
     the Stockholders Agreement in accordance with the terms of
     the Understanding Among Stockholders.

                             Page 23 of 43


     <PAGE>24


                                                               17

               (n)  Registration Rights.  The Company will use
     reasonable efforts to provide each of Advance and Cox, if
     such entity purchases shares of Common Stock pursuant to its
     option hereunder, with one demand registration of such
     shares purchased hereunder (or a portion thereof, but not
     less than 25% of the shares so purchased), subject to such
     selling entity entering into a registration rights agreement
     reasonably acceptable to the Company.  Such registration
     rights shall not be transferable and may be exercised at any
     time after the first anniversary of the purchase of shares
     hereunder and not after the third anniversary thereof.  The
     entity requesting registration shall bear all of the
     Company's  expenses in connection with the registration and
     sale of such entity's shares.

               7.  Adjustments Upon Changes in Capitalization. 
     If on or after the date of this Stock Option Agreement there
     shall occur any stock dividend, stock split,
     recapitalization, combination or exchange of shares, merger,
     consolidation, reorganization or other change or transaction
     of or by the Company as a result of which (i) shares of any
     class of stock, other securities, cash or other property
     would have been issued in respect of the BellSouth Optioned
     Shares, the Cox Optioned Shares or the Advance Optioned
     Shares had such shares been outstanding at such time (the
     "Additional Property") or (ii) the Common Stock issuable as
     the BellSouth Optioned Shares, the Cox Optioned Shares or
     the Advance Optioned Shares shall be changed into the same
     or a different number of shares of the same or another class
     of stock or other securities (the "New Optioned
     Securities"), then, upon the Closing of the acquisition of
     the BellSouth Optioned Shares, the Cox Optioned Shares or
     the Advance Optioned Shares, BellSouth, Cox or Advance, as
     the case may be, shall receive for the BellSouth Purchase
     Price, Cox Purchase Price or the Advance Purchase Price
     payable upon such Closing (x) in the case of clause (i)
     above, the BellSouth Optioned Shares, the Cox Optioned
     Shares or the Advance Optioned Shares plus the Additional
     Property and (y) in the case of clause (ii) above, the New
     Optioned Securities.

               8.  Conditions to Obligations of each Purchaser. 
     The obligations of each Purchaser to consummate a Closing
     after the exercise of the BellSouth Option, the Cox Option
     or the Advance Option, as the case may be, are, at the
     option of such Purchaser, subject to the satisfaction of the
     following conditions precedent (except the conditions

                             Page 24 of 43



     <PAGE>25


                                                               18

     precedent contained in paragraphs (vii) and (viii) are for
     the sole benefit of BellSouth):

               (i)  Representations and Warranties.  The
          representations and warranties made by the Company in
          this Stock Option Agreement shall have been true and
          correct when made and, except for the representations
          set forth in paragraphs (c), (d), (f), (g), (h), (i),
          (j), (m) and (o) of Section 4 (the "Exercise
          Representations"), shall be true and correct on the
          date of Closing as though such representations and
          warranties were made on and as of such date, and the
          Exercise Representations (except, with respect to Cox
          and Advance, paragraph (o) of Section 4) shall have
          been true and correct on the date the BellSouth Option,
          Cox Option or Advance Option, as the case may be, was
          exercised (except that, in each case, representations
          and warranties that are made as of a specific date need
          be true and correct only as of such date).

               (ii)  Compliance with Agreements and Conditions. 
          The Company shall have performed and complied in all
          material respects with all agreements, obligations and
          conditions required by this Stock Option Agreement to
          be performed or complied with by the Company at or
          before the date of Closing (unless such agreement,
          obligation or condition was not for the benefit of the
          relevant Purchaser).

              (iii)  Litigation.  There shall not then be in
          effect any order enjoining or restraining the
          acquisition of the BellSouth Optioned Shares, the Cox
          Optioned Shares or the Advance Optioned Shares, as the
          case may be, or the other transactions contemplated by
          this Stock Option Agreement, and there shall not then
          be threatened or instituted any action or proceeding by
          any governmental body or agency with respect to the
          acquisition of the BellSouth Optioned Shares, the Cox
          Optioned Shares or the Advance Optioned Shares or the
          other transactions contemplated by this Stock Option
          Agreement.

              (iv)  Stockholder Approval.  To the extent required
          in connection with the purchase of the BellSouth
          Optioned Shares, the Cox Optioned Shares or the Advance
          Optioned Shares pursuant to the terms of this Stock
          Option Agreement, the Company shall have received the
          Stockholder Approval.

                             Page 25 of 43



     <PAGE>26


                                                               19

               (v)  Certificate.  Such Purchaser shall have
          received a certificate executed on behalf of the
          Company by an executive officer acceptable to the
          Purchaser and dated the date of Closing, to the effect
          that the conditions set forth in clauses (i), (ii) and
          (iv) above have been satisfied.

              (vi)  Requisite Approvals.  The Company and such
          Purchaser shall have obtained all requisite consents or
          approvals from each Federal, state and any other
          governmental agency, authority or regulatory body
          necessary in order to permit the acquisition and sale
          and issuance of the BellSouth Optioned Shares, the Cox
          Optioned Shares or the Advance Optioned Shares, as the
          case may be, and the consummation of the other
          transactions contemplated under this Stock Option
          Agreement, and all HSR Act and other governmental
          waiting periods applicable to such transactions shall
          have expired.

             (vii)  MFJ Condition.  The Company shall have
          effected the MFJ Transactions and BellSouth shall have
          concluded, in its good faith judgment based upon the
          written advice of counsel (which may be internal
          corporate counsel) that BellSouth's acquisition of the
          BellSouth Optioned Shares as contemplated by this Stock
          Option Agreement would not result in a potential
          violation of the MFJ.

            (viii)  Performance of Understanding Among
          Stockholders.  Liberty Media Corporation, Comcast and
          Arrow Investments, L.P. shall have performed all their
          obligations pursuant to the Understanding Among
          Stockholders dated as of November 11, 1993, among
          BellSouth and such parties (the "Understanding Among
          Stockholders"); BellSouth shall, concurrently with the
          Closing of the BellSouth Option, become a party to the
          Stockholders Agreement as contemplated by the
          Understanding Among Stockholders; and the Stockholders
          Agreement shall, concurrently with the Closing of the
          BellSouth Option, be amended as contemplated by the
          Understanding Among Stockholders in connection with a
          purchase of BellSouth Optioned Shares pursuant to this
          Stock Option Agreement.

               9.  Conditions to Obligations of the Company.  The
     obligations of the Company to consummate a Closing after the
     exercise by a Purchaser of the BellSouth Option, the Cox 

                             Page 26 of 43


     <PAGE>27


                                                               20

     Option or the Advance Option, as the case may be, are, at
     the option of the Company, subject to the satisfaction of
     the following conditions precedent:

               (i)  Representations and Warranties.  The
          representations and warranties made by such Purchaser
          in this Stock Option Agreement shall have been true and
          correct when made, and shall be true and correct on the
          date of Closing as though such representations and
          warranties were made on and as of such date (except
          that representations and warranties that are made as of
          a specific date need be true and correct only as of
          such date).

              (ii)  Compliance with Agreements and Conditions. 
          Such Purchaser shall have performed and complied in all
          material respects with all agreements, obligations and
          conditions required by this Stock Option Agreement to
          be performed or complied with by such Purchaser at or
          before the date of Closing.

             (iii)  Litigation.  There shall not then be in
          effect any order enjoining or restraining the sale and
          issuance of the BellSouth Optioned Shares, the Cox
          Optioned Shares or the Advance Optioned Shares, as the
          case may be, or the other transactions contemplated by
          this Stock Option Agreement, and there shall not then
          be threatened or instituted any action or proceeding by
          any governmental body or agency with respect to the
          sale and issuance of the BellSouth Optioned Shares, the
          Cox Optioned Shares or the Advance Optioned Shares, as
          the case may be, or the other transactions contemplated
          by this Stock Option Agreement.

               (iv)  Certificate.  The Company shall have received
          a certificate executed on behalf of such Purchaser by
          an executive officer acceptable to the Company to the
          effect that the conditions set forth in clauses (i) and
          (ii) above have been satisfied.

               (v)  Stockholder Approval.  To the extent required
          in connection with the sale and issuance of the
          BellSouth Optioned Shares, the Cox Optioned Shares or
          the Advance Optioned Shares, as the case may be,
          pursuant to the terms of this Stock Option Agreement,
          the Company shall have received the Stockholder
          Approval.


                             Page 27 of 43


     <PAGE>28


                                                               21

              (vi)  Requisite Approvals.  The Company and such
          Purchaser shall have obtained all requisite consents or
          approvals from each Federal, state and any other
          governmental agency, authority or regulatory body
          necessary in order to permit the acquisition and sale
          and issuance of the BellSouth Optioned Shares, the Cox
          Optioned Shares or the Advance Optioned Shares, as the
          case may be, and the consummation of the other
          transactions contemplated by this Stock Option
          Agreement, and all HSR Act and other governmental
          waiting periods applicable to such transactions shall
          have expired.

              10.  Further Assurances.  If a Purchaser shall
     exercise the BellSouth Option, the Cox Option or the Advance
     Option, as the case may be, in accordance with the terms of
     this Stock Option Agreement, from time to time and without
     additional consideration the Company will execute and
     deliver, or cause to be executed and delivered, such
     additional or further transfers, assignments, endorsements,
     and other instruments as such Purchaser may reasonably
     request for the purpose of effectively transferring
     ownership of the BellSouth Optioned Shares, the Cox Optioned
     Shares or the Advance Optioned Shares, as the case may be,
     to such Purchaser as contemplated by this Stock Option
     Agreement.

              11.  Assignment.  Neither this Stock Option
     Agreement nor any of the rights, interests or obligations
     hereunder shall be assigned by any party without the prior
     written consent of the other party, except that a Purchaser
     may assign, in its sole discretion, any or all of its
     rights, interests and obligations hereunder to any direct or
     indirect wholly-owned subsidiary of such Purchaser;
     provided, however, that at all times such entity remains a
     direct or indirect wholly-owned subsidiary of such
     Purchaser.  Subject to the preceding sentence, this Stock
     Option Agreement will be binding upon, inure to the benefit
     of and be enforceable by the parties and their respective
     successors and assigns.

              12.  General Provisions.  (a)  Specific Per-
     formance.  The parties hereto acknowledge that damages would
     be an inadequate remedy for any breach of the provisions of
     this Stock Option Agreement and agree that the obligations
     of the parties hereunder shall be specifically enforceable.


                             Page 28 of 43


     <PAGE>29


                                                               22

               (b)  Expenses.  Whether or not the BellSouth
     Option, the Cox Option or the Advance Option is exercised,
     all costs and expenses incurred in connection with this
     Stock Option Agreement and the transactions contemplated
     hereby shall be paid by the party incurring such expense.

               (c)  Amendments.  This Stock Option Agreement may
     not be amended except by an instrument in writing signed by
     each of the parties hereto.

               (d)  Notices.  All notices and other
     communications hereunder shall be validly given or served,
     as the case may be, if in writing and delivered personally
     or mailed by registered or certified mail (return receipt
     requested) or sent by facsimile to the parties at the
     following addresses (or at such other address for a party as
     shall be specified by like notice):

               (i)  if to the Company, to:

                    QVC Network, Inc.
                    1365 Enterprise Drive
                    Goshen Corporate Park
                    West Chester, PA 19380

                    Attention:  Neal S. Grabell, Esq.
                                Senior Vice President and General
                                Counsel
                    Fax:  (610) 430-2380

                    With a copy to:

                    Wachtell, Lipton, Rosen & Katz
                    51 West 52nd Street
                    New York, NY 10019

                    Attention:  Pamela S. Seymon, Esq.
                    Fax:  (212) 403-2000

               (ii) if to BellSouth, to:

                    BellSouth Corporation
                    1155 Peachtree Street, N.E.
                    Atlanta, GA 30367-6000

                    Attention:  Walter H. Alford, Esq.
                    Fax:  (404) 249-5908



                             Page 29 of 43



     <PAGE>30


                                                               23

                    With a copy to:

                    Cravath, Swaine & Moore
                    825 Eighth Avenue
                    Worldwide Plaza
                    New York, New York 10019

                    Attention:  Philip A. Gelston, Esq.
                    Fax:  (212) 474-3700

             (iii)  if to Cox, to:

                    Cox Enterprises, Inc.
                    1400 Lake Hearn Drive
                    Atlanta, GA 30319

                    Attention:  John R. Dillon
                    Fax:  (404) 843-5104

                    With a copy to:

                    Dow, Lohnes & Albertson
                    1255 Twenty-Third Street
                    Washington, DC 20037

                    Attention:  Stuart Sheldon, Esq.
                    Fax:  (202) 857-2900

               (iv) if to Advance:

                    Advance Publications, Inc.
                    c/o Newark Morning Ledger Co.
                    Star-Ledger Plaza
                    Newark, NJ 07101

                    Attention:  Donald E. Newhouse
                    Fax:  (201) 621-2604

                    With a copy to:

                    Sabin, Bermant & Gould
                    350 Madison Avenue
                    New York, NY 10017

                    Attention:  Craig D. Holleman, Esq.
                    Fax:  (212) 692-4406


                             Page 30 of 43



     <PAGE>31


                                                               24

               (e)  Interpretation.  When a reference is made in
     this Stock Option Agreement to Sections or Exhibits, such
     reference shall be to a Section or Exhibit to this Stock
     Option Agreement unless otherwise indicated.  The headings
     contained in this Stock Option Agreement are for reference
     purposes only and shall not affect in any way the meaning or
     interpretation of this Stock Option Agreement.  

               (f)  Counterparts.  This Stock Option Agreement
     may be executed in one or more counterparts, all of which
     shall be considered one and the same agreement, and shall
     become effective when one or more of the counterparts have
     been signed by each of the parties and delivered to the
     other parties, it being understood that all parties need not
     sign the same counterpart.

               (g)  Entire Agreement; Third-Party Beneficiaries. 
     This Stock Option Agreement (including the documents and
     instruments referred to herein and Exhibits 3, 4 and 5 and
     the agreements referred to therein) (i) constitutes the
     entire agreement and supersedes all prior agreements and
     understandings (including, without limitation, the
     Memorandum of Understanding dated November 11, 1993, between
     BellSouth and the Company, the Commitment Letter dated
     November 19, 1993, between BellSouth and the Company and the
     Equity Commitment Letter dated November 11, 1993, among
     Comcast, the Company, Cox and Advance, each as heretofore
     amended), both written and oral, among the parties with
     respect to the subject matter hereof and (ii) is not
     intended to confer upon any person other than the parties
     hereto any rights or obligations hereunder, except with
     respect to (x) paragraphs (e) and (g) of Section 6, which
     are for the explicit benefit of the persons mentioned
     therein and (y) paragraph (m) of Section 6, which is for the
     benefit of the Eligible Stockholders, and such paragraphs
     may not be amended, waived or altered to the detriment of
     any person benefitting therefrom without the written consent
     of such person.

               (h)  SUBMISSION TO JURISDICTION; CONSENT TO
     SERVICE OF PROCESS.  WITH RESPECT TO ANY CLAIM ARISING OUT
     OF, OR RELATED TO THE TRANSACTIONS CONTEMPLATED BY THIS
     STOCK OPTION AGREEMENT, (A) THE COMPANY AND EACH PURCHASER
     EACH IRREVOCABLY SUBMITS TO THE EXCLUSIVE JURISDICTION OF
     THE COURTS OF THE STATE OF NEW YORK AND THE UNITED STATES
     DISTRICT COURT LOCATED IN THE BOROUGH OF MANHATTAN IN NEW
     YORK CITY, AND (B) THE COMPANY AND EACH PURCHASER EACH
     IRREVOCABLY WAIVES ANY OBJECTION WHICH IT MAY HAVE AT ANY 


                             Page 31 of 43



     <PAGE>32


                                                               25

     TIME TO THE LAYING OF VENUE OF ANY SUIT, ACTION OR
     PROCEEDING ARISING OUT OF, OR RELATING TO THE TRANSACTIONS
     CONTEMPLATED BY, THIS STOCK OPTION AGREEMENT, BROUGHT IN ANY
     SUCH COURT, IRREVOCABLY WAIVES ANY CLAIM THAT ANY SUCH SUIT,
     ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT HAS BEEN 
     BROUGHT IN AN INCONVENIENT FORUM AND FURTHER IRREVOCABLY
     WAIVES THE RIGHT TO OBJECT, WITH RESPECT TO SUCH SUIT,
     ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT, THAT SUCH
     COURT DOES NOT HAVE JURISDICTION OVER SUCH PARTY.  THE
     COMPANY AND EACH PURCHASER EACH AGREES THAT SERVICE OF
     PROCESS UPON IT IN ANY SUCH SUIT, ACTION OR PROCEEDING SHALL
     BE DEEMED IN EVERY RESPECT EFFECTIVE SERVICE OF PROCESS UPON
     IT IF GIVEN IN THE MANNER SET FORTH IN SECTION 12(d);
     PROVIDED, HOWEVER, THAT SUCH SERVICE SHALL NOT BE EFFECTIVE
     IF MADE ONLY BY FACSIMILE.

               (i)  GOVERNING LAW.  THIS STOCK OPTION AGREEMENT
     SHALL BE GOVERNED BY AND CONSTRUED AND ENFORCED IN
     ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK,
     REGARDLESS OF THE LAWS THAT MIGHT OTHERWISE GOVERN UNDER
     APPLICABLE PRINCIPLES OF CONFLICTS OF LAWS THEREOF.




                      [page intentionally short]












                             Page 32 of 43



     <PAGE>33


                                                               26

               IN WITNESS WHEREOF, the Company and each Purchaser
     have caused this Stock Option Agreement to be signed by
     their respective officers thereunto duly authorized, all as
     of the date first written above.


                                   QVC NETWORK, INC.,

                                     by
                                       /s/ Neal S. Grabell
                                       Name:  Neal S. Grabell
                                       Title: Senior Vice President
                                                and General Counsel


                                   BELLSOUTH CORPORATION,

                                     by
                                       /s/ Charles C. Miller, III
                                       Name: Charles C. Miller, III
                                       Title: Vice President -
                                       Strategic Planning & Corporate
                                       Developement


                                   COX ENTERPRISES, INC.,

                                     by
                                       /s/ John R. Dillon
                                       Name:  John R. Dillon
                                       Title: Senior Vice President


                                   ADVANCE PUBLICATIONS, INC.,

                                     by
                                       /s/ Donald E. Newhouse      
                                       Name:  Donald E. Newhouse
                                       Title: President







                             Page 33 of 43


     <PAGE>34


                                           STOCK OPTION AGREEMENT
                                                        EXHIBIT 1

                            MFJ Activities


     1.   In connection with its electronic retailing business,
          the Company directly or indirectly (i) provides a toll-
          free 800 number available to the public and
          (ii) distributes its programming to affiliates in
          multiple LATA's through uplink facilities owned,
          directly or indirectly, by the Company and satellite
          transponders leased, directly or indirectly, by the
          Company.  It is BellSouth's current view that the
          foregoing activities are not violations of the MFJ,
          assuming the Company has title at the time of sale
          (which may be deemed to occur as late as the time of
          shipping) to all goods promoted and sold through its
          electronic retailing programs.







                             Page 34 of 43


     <PAGE>35


                                           STOCK OPTION AGREEMENT
                                                        EXHIBIT 2

                           MFJ Transactions


     1.  To the extent that the Company may currently be engaged
         in manufacturing telecommunications equipment, the
         Company shall cease such activities.

     2.  The Company shall operate in a fashion such that within
         15 Business Days after the exercise of the BellSouth
         Option, the Company shall be able to operate, and shall
         operate, in a fashion such that it has title at the time
         of sale (which may be deemed to occur as late as the
         time of shipping) to all goods promoted and sold through
         its electronic retailing programs.







                             Page 35 of 43



     <PAGE>36


                                           STOCK OPTION AGREEMENT
                                                        EXHIBIT 3

                           February 15, 1994


                 TERMINATION OF CERTAIN PROVISIONS OF
                   THE AGREEMENT AMONG STOCKHOLDERS


          In connection with QVC Network, Inc.'s ("QVC")
     termination of its proposed acquisition of Paramount
     Communications Inc., the parties hereto agree and
     acknowledge that the Agreement Among Stockholders, dated as
     of November 11, 1993, shall be terminated and that the
     parties thereto shall have no rights or obligations
     thereunder except that (i) Comcast Corporation, Liberty
     Media Corporation and Arrow Investments, L.P. shall be bound
     by the provisions of paragraph 4 thereof with respect to
     shares of QVC Common Stock to be issued pursuant to the
     Stock Option Agreement, dated as of February 15, 1994, among
     QVC, Cox Enterprises, Inc., Advance Publications, Inc. and
     BellSouth Corporation and (ii) Comcast Corporation, Liberty
     Media Corporation, Arrow Investments, L.P., and BellSouth
     Corporation shall be bound by the provisions of paragraph 8
     thereof.


      COMCAST CORPORATION               ARROW INVESTMENT, L.P.
                                        By:  Arrow Investments, Inc.
                                             General Partner


      By:                               By: 
                                                                 
      BELLSOUTH CORPORATION             COX ENTERPRISES, INC.



      By:                               By:      


      ADVANCE PUBLICATIONS, INC.        LIBERTY MEDIA CORPORATION



      By:                               By:                          



                             Page 36 of 43



     <PAGE>37


                                           STOCK OPTION AGREEMENT
                                                        EXHIBIT 4

                           February 15, 1994


     Re:  Stock Option Agreement dated as of February 15, 1994,
          among QVC Network, Inc. ("QVC"), Cox Enterprises, Inc.,
          Advance Publications, Inc. and BellSouth Corporation
          ("BellSouth")

          In connection with the execution of the above-
     referenced Stock Option Agreement by the parties thereto,
     the undersigned entities acknowledge and agree to the terms
     of paragraph 6(g) thereof, and further agree that such
     paragraph shall modify and replace the provisions contained
     in paragraph 6 of the Memorandum of Understanding, dated
     November 11, 1993, between BellSouth and QVC, as in effect
     on the date hereof.


     COMCAST CORPORATION



     By:                        


     LIBERTY MEDIA CORPORATION



     By:                        



                             Page 37 of 43


     <PAGE>38


                                           STOCK OPTION AGREEMENT
                                                        EXHIBIT 5

                           February 15, 1994


                   FINAL DOCUMENTATION RELATING TO 
                   UNDERSTANDING AMONG STOCKHOLDERS


          In connection with QVC Network, Inc.'s termination of
     its proposed acquisition of Paramount Communications Inc.,
     the parties hereto agree that this agreement, together with
     the Stock Option Agreement dated as of February 15, 1994
     (the "Option Agreement") among QVC Network, Inc., Cox
     Enterprises, Inc., Advance Publications, Inc. and BellSouth
     Corporation, constitute the definitive agreement referred to
     in Paragraph 1 of the Understanding Among Stockholders,
     dated as of November 11, 1993 (the "UAS"), and the terms of
     such agreement shall survive as though incorporated herein
     in their entirety, except that in the event of any conflicts
     between terms in the UAS and in the Option Agreement, the
     Option Agreement shall control.



     BELLSOUTH CORPORATION


     By: 


     LIBERTY MEDIA CORPORATION


     By:                        


     COMCAST CORPORATION


     By:                        


     ARROW INVESTMENTS, L.P.
     By:  Arrow Investments, Inc.
          General Partner


     By:                        

                             Page 38 of 43



     <PAGE>39



                             Schedule 4(j)

                      Governmental Investigations


          1.  More than two years ago, the United States Federal
     Trade Commission and the Office of the Attorney General of
     Oregon conducted separate informal investigations into the
     comparative pricing practices of QVC.  QVC provided the
     information requested and has not received any further
     information regarding either investigation, and no action
     has been taken by either office.

          2.  Whether the Company must collect sales tax in
     certain states has not been conclusively resolved.  To the
     best of the Company's knowledge there are no pending
     investigations or other proceedings in any states related to
     this issue.  QVC collects sales tax in five state
     (Pennsylvania, Minnesota, Virginia, Texas and Colorado). 
     QVC has agreements with taxing authorities in several other
     states to provide for prospective collection and, subject to
     such collection, the agreements release QVC from its
     obligation, if any, based on sales predating such agreement. 
     In approximately four states, there is no sales or use tax. 
     In the remaining states, QVC has received no assessments,
     has no agreements with such states, and has had no contact
     with such states in over a year.








                             Page 39 of 43



     <PAGE>40


                             Schedule 4(k)

                       Outstanding Capital Stock

          Warrants:  As of February 28, 1994, there are
     outstanding warrants to purchase approximately 2,010,000
     shares of Common Stock, at prices ranging from approximately
     $10.00 to approximately $17.00 per share.  The warrants
     expire between April 1994 and October 1996.

          Options:  As of November 22, 1993, the Company has
     granted options to purchase approximately 8,019,925 shares
     of Common Stock, at prices ranging from approximately $5 to
     approximately $70.  Some of the options are currently
     exercisable, and the exercise periods end as late as
     December, 2002.  These options have been granted pursuant to
     the Company's employee stock option plans, as well as
     independently of such plans.

          Convertible Preferred Stock:  Each share of the
     Company's Series B Preferred Stock, Series C Preferred
     Stock, and Series D Preferred Stock is convertible into ten
     shares of Common Stock.  As of February 28, 1994, there were
     27,788 outstanding shares of Series B Preferred Stock,
     530,757 outstanding shares of Series C preferred stock and
     938 outstanding shares of Series D Preferred Stock.

          Stock Redemption Rights:  Pursuant to certain Equity
     Participation Agreements, the Company has the right to
     redeem the shares of Common Stock granted to the
     participating affiliates in connection with their
     Affiliation Agreements, in the event such affiliates fail to
     meet certain obligations.

          Future Issuance:  It is anticipated that from time to
     time the Company may issue in the ordinary course additional
     equity securities or options to purchase equity securities
     to employees and consultants, as well as for carriage.






                             Page 40 of 43



     <PAGE>41


                                           STOCK OPTION AGREEMENT
                                                       EXHIBIT 10

                           February 15, 1994


     Re:  Stock Option Agreement dated as of February 15, 1994,
          among QVC Network, Inc. ("QVC"), Cox Enterprises, Inc.,
          Advance Publications, Inc. and BellSouth Corporation
          ("BellSouth")

          In connection with the execution of the above-
     referenced Stock Option Agreement by the parties thereto,
     the undersigned entities acknowledge and agree to the terms
     of paragraph 6(g) thereof, and further agree that such
     paragraph shall modify and replace the provisions contained
     in paragraph 6 of the Memorandum of Understanding, dated
     November 11, 1993, between BellSouth and QVC, as in effect
     on the date hereof.


     COMCAST CORPORATION



     By: /s/ Arthur R. Block


     LIBERTY MEDIA CORPORATION



     By: /s/ Peter Barton                       








                             Page 41 of 43




     <PAGE>42


                                           STOCK OPTION AGREEMENT
                                                       EXHIBIT 11

                           February 15, 1994


                 TERMINATION OF CERTAIN PROVISIONS OF
                   THE AGREEMENT AMONG STOCKHOLDERS


          In connection with QVC Network, Inc.'s ("QVC")
     termination of its proposed acquisition of Paramount
     Communications Inc., the parties hereto agree and
     acknowledge that the Agreement Among Stockholders, dated as
     of November 11, 1993, shall be terminated and that the
     parties thereto shall have no rights or obligations
     thereunder except that (i) Comcast Corporation, Liberty
     Media Corporation and Arrow Investments, L.P. shall be bound
     by the provisions of paragraph 4 thereof with respect to
     shares of QVC Common Stock to be issued pursuant to the
     Stock Option Agreement, dated as of February 15, 1994, among
     QVC, Cox Enterprises, Inc., Advance Publications, Inc. and
     BellSouth Corporation and (ii) Comcast Corporation, Liberty
     Media Corporation, Arrow Investments, L.P., and BellSouth
     Corporation shall be bound by the provisions of paragraph 8
     thereof.


      COMCAST CORPORATION               ARROW INVESTMENT, L.P.
                                        By:  Arrow Investments, Inc.
                                             General Partner


      By: /s/ Arthur R. Block           By: /s/ Barry Diller
                                                                 
      BELLSOUTH CORPORATION             COX ENTERPRISES, INC.



      By: /s/ Charles C. Miller, III    By: /s/ John R. Dillon     


      ADVANCE PUBLICATIONS, INC.        LIBERTY MEDIA CORPORATION



      By: /s/ Donald E. Newhouse           By: /s/ Peter Barton




                             Page 42 of 43


     <PAGE>43


                                           STOCK OPTION AGREEMENT
                                                       EXHIBIT 12

                           February 15, 1994


                   FINAL DOCUMENTATION RELATING TO 
                   UNDERSTANDING AMONG STOCKHOLDERS


          In connection with QVC Network, Inc.'s termination of
     its proposed acquisition of Paramount Communications Inc.,
     the parties hereto agree that this agreement, together with
     the Stock Option Agreement dated as of February 15, 1994
     (the "Option Agreement") among QVC Network, Inc., Cox
     Enterprises, Inc., Advance Publications, Inc. and BellSouth
     Corporation, constitute the definitive agreement referred to
     in Paragraph 1 of the Understanding Among Stockholders,
     dated as of November 11, 1993 (the "UAS"), and the terms of
     such agreement shall survive as though incorporated herein
     in their entirety, except that in the event of any conflicts
     between terms in the UAS and in the Option Agreement, the
     Option Agreement shall control.



     BELLSOUTH CORPORATION


     By:  /s/ Charles C. Miller, III 


     LIBERTY MEDIA CORPORATION


     By:  /s/ Peter Barton                        


     COMCAST CORPORATION


     By:  /s/ Arthur R. Block


     ARROW INVESTMENTS, L.P.
     By:  Arrow Investments, Inc.
          General Partner


     By:  /s/ Barry Diller


                             Page 43 of 43


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