CRUISE AMERICA INC
8-K, 1997-10-14
AUTO DEALERS & GASOLINE STATIONS
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                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549

                                    FORM 8-K

                                 CURRENT REPORT
                         PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                                 October 3, 1997

- --------------------------------------------------------------------------------

                              CRUISE AMERICA, INC.

                                State of Florida

Commission File No. 1-9471                                 I.R.S. No. 59-1403609

                             11 West Hampton Avenue
                            Mesa, Arizona 85210-5258

                            Telephone: (602) 464-7300


                                Page 1 of 5 Pages
                             Exhibit Index at Page 2
<PAGE>
Item 5. Other Events

        Reference  is  made  to the  Company's  press  releases  dated
        October 3 and  October 8, 1997,  copies of which are  attached
        hereto as Exhibits 99.1 and 99.2, respectively.

Item 7. Financial Statements and Exhibits

        (c)  Exhibits                                                   Page No.

             99.1  Press Release of the Company dated October 3, 1997.........4
             99.2  Press Release of the Company dated October 8, 1997.........5
                                        2
<PAGE>
                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                              CRUISE AMERICA, INC.

         October  13, 1997                    /s/ Randall Smalley
                                              -------------------------------
                                              Randall Smalley
                                              President
                                              Chief Executive Officer
                                        3

[GRAPHIC OMITTED]

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For Immediate Release
- ---------------------


                  CRUISE AMERICA REPORTS ADVERSE JURY DECISION

MESA,  Arizona  (October 3, 1997) -- Cruise America,  Inc.  (AMEX:  "RVR") today
announced that a California jury awarded damages of  approximately  $2.2 million
against  the  Company's  subsidiary,   American  Land  Cruisers  of  California,
Incorporated (ALCCAL).

The action was first brought against ALCCAL in May 1987 and has been tried twice
previously.  The first trial  resulted in a judgement  for the  plaintiff in the
amount of $3.5 million.  That  judgement was reversed on appeal and remanded for
retrial.  The  second  trial  resulted  in a net  judgement  for the  Company of
$399,000.  That  judgement was reduced on appeal and again remanded for retrial.
The issue of punitive  damages in the third trial is still before the jury.  The
management  of Cruise  America,  Inc.  believes  the most recent jury verdict is
unjust and that the damages awarded are inappropriate and excessive. The Company
intends to vigorously  pursue a reversal of these  decisions or the reduction or
elimination of the damages  awarded through  post-trial  motions and through the
California  Court of Appeals.  Pending  appeal,  the Company intends to set up a
reserve for damages in its second fiscal  quarter,  which ends October 31, 1997.
The damages  award will not have any adverse  effects upon the  Company's  daily
operations, which will continue as normal.

Cruise America,  Inc.  believes that it is one of the largest companies in North
America specializing in the rental and sale of recreational vehicles,  including
motorhomes,  truck campers and motorcycles. The Company's common stock trades on
the American Stock Exchange under the ticker symbol "RVR".


                   For additional information, please contact:

              Randall Smalley, President and CEO at (602) 464-7300
                                       or
          R. Jerry Falkner, CFA, Investor Relations at (800) 377-9893.


- --------------------------------------------------------------------------------
                  11 WEST HAMPTON AVENUE / MESA, ARIZONA 85210
                    PHONE: (602) 464-7300 FAX: (602) 464-7302
                                        4

[GRAPHIC OMITTED]

- --------------------------------------------------------------------------------

For Immediate Release


                  CRUISE AMERICA REPORTS ADDITIONAL DAMAGES IN
                               CALIFORNIA LAWSUIT

MESA,  Arizona  (October 8, 1997) -- Cruise America,  Inc.  (AMEX:  "RVR") today
announced that a California jury has awarded  punitive  damages of approximately
$2.6  million in a lawsuit  against  the  Company  and one of its  subsidiaries,
American Land Cruisers of California,  Incorporated (ALCCAL), bringing the total
amount   awarded  in  the  lawsuit,   including   pre-judgement   interest,   to
approximately  $7 million.  The plaintiff's  motion for attorney's fees is still
pending. This one-time event will not have an adverse effect on Cruise America's
daily operations, which will continue as normal.

The  management of Cruise  America  believes the jury verdict is unjust and that
the damages  awarded are  inappropriate  and excessive.  The Company  intends to
vigorously  pursue a reversal of the jury  decisions or the  elimination  of the
damages awarded through  post-trial  motions and through the California Court of
Appeal.  The action arose out of a claim for an alleged wrongful  termination by
the Company of a sublease agreement. The lawsuit has been pending since May 1987
and has been tried twice previously. The first trial resulted in a judgement for
the  plaintiff  of  approximately  $3.5  million that was reversed on appeal and
remanded  for  retrial.  The second trial  resulted in a net  judgement  for the
Company of $399,000, which was reduced on appeal and again remanded for retrial.
Pending  appeal,  the Company  intends to take a one-time  charge to establish a
reserve for damages in its second fiscal quarter, which ends October 31, 1997.

Cruise America,  Inc.  believes that it is one of the largest companies in North
America specializing in the rental and sale of recreational vehicles,  including
motorhomes,  truck campers and motorcycles. The Company's common stock trades on
the American Stock Exchange under the ticker symbol "RVR."


              Company contact: Randall Smalley, CEO (602) 464-7300


- --------------------------------------------------------------------------------
                  11 WEST HAMPTON AVENUE / MESA, ARIZONA 85210
                    PHONE: (602) 464-7300 FAX: (602) 464-7302
                                        5


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