CHALONE WINE GROUP LTD
DEF 14A, 1997-04-11
BEVERAGES
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                        SCHEDULE 14A INFORMATION
            PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                    SECURITIES EXCHANGE ACT OF 1934
                     (Amendment No. ______________)


Filed by the Registrant    /X/
Filed by a party other than the Registrant   / /

Check the appropriate box:
/ /  Preliminary proxy statement
/ /  Confidential, for use of the Commission only (as permitted by
     Rule 14a-6(e)(2))
/X/  Definitive proxy statement
/ /  Definitive additional materials
/ /  Soliciting material pursuant to Sec. 240.14a-11(c) or Sec. 240.14a-12

                               Chalone Wine Group
            ------------------------------------------------
            (Name of Registrant as Specified in Its Charter)


  ------------------------------------------------------------------------
  (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (Check the appropriate box):

/X/  No fee required.
     

/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.


(1)  Title of each class of securities to which transactions applies:

- ----------------------------------------------------------------------------

(2)  Aggregate number of securities to which transactions applies:

- ----------------------------------------------------------------------------

(3)  Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing
fee is calculated and state how it was determined):

- ----------------------------------------------------------------------------

(4)  Proposed maximum aggregate value of transaction:

- ----------------------------------------------------------------------------

(5)  Total fee paid:

- ----------------------------------------------------------------------------

/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously.  Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.

(1)  Amount previously paid:

- ----------------------------------------------------------------------------

(2)  Form, Schedule or Registration Statement No.:

- ----------------------------------------------------------------------------

(3)  Filing party:

- ----------------------------------------------------------------------------

(4)  Date filed:

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<PAGE>

                                ================

                                     CHALONE

                                   Wine Group

                                ================

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                       OF

                          THE CHALONE WINE GROUP, LTD.

                              Monday, May 15, 1997


TO ALL SHAREHOLDERS:

         PLEASE  TAKE  NOTICE  that the Annual  Meeting of  Shareholders  of The
CHALONE Wine Group, Ltd., will be held at the Company's  executive offices,  621
Airpark Road, Napa, California  94558-6272,  on Monday, May 15, 1997, commencing
at the hour of 10:00 a.m. local time.

         Shareholders  of record as of the close of business on March 20,  1997,
will be entitled to vote at the meeting and any adjournments thereof.

         The meeting will be held for the following purposes:

         1.    Election of directors for the ensuing year.

         2.    Approval of the Company's 1997 Stock Option Plan.

         3.    Ratification  of the  appointment  of the  Company's  independent
               certified public accountants.

         4.    Consideration  and action on any other  matter  properly  brought
               before the meeting or any postponement or adjournment thereof.

         Management's proxy and proxy statement are enclosed.

         You are requested to date,  complete and sign the enclosed proxy, which
is solicited by the Company's  Board of Directors,  and to return it promptly in
the envelope which is also enclosed. Shareholders who execute and return proxies
retain the right to revoke them at any time prior to the voting thereof.

                                       By Order of the Board of Directors

                                       /s/William L. Hamilton
                                       ----------------------
                                       William L. Hamilton
                                       Secretary

Napa, California
April 11, 1997

YOUR VOTE IS IMPORTANT  REGARDLESS  OF THE NUMBER OF SHARES YOU OWN.  WHETHER OR
NOT YOU PLAN TO BE PRESENT AT THE MEETING,  PLEASE  COMPLETE,  DATE,  SIGN,  AND
RETURN THE ENCLOSED PROXY PROMPTLY.

<PAGE>


                                ================

                                     CHALONE

                                   Wine Group

                                ================


              Acacia Canoe Ridge Vineyard Carmenet Chalone Vineyard
                   Edna Valley Vineyard Chateau Duhart-Milon

                                 PROXY STATEMENT

- --------------------------------------------------------------------------------

                         ANNUAL MEETING OF SHAREHOLDERS

                                  May 15, 1997

- --------------------------------------------------------------------------------

                     INFORMATION CONCERNING THE SOLICITATION

         This Proxy Statement is furnished in connection  with the  solicitation
of proxies by the Board of  Directors  of The  CHALONE  Wine  Group,  Ltd.  (the
"Company"),  for the 1997  Annual  Meeting of  Shareholders,  to be held May 15,
1997.  The  proxies  solicited  are  revocable  at any time  prior to the voting
thereof.  All properly  executed proxies received by the Company and not revoked
will be voted as directed or, if no direction  is given,  will be voted  (except
where excluded):

         1.    For election of  management's  proposed  slate of  directors,  as
               described herein, for the ensuing year.

         2.    For approval of the Company's 1997 Stock Option Plan.

         3.    For  ratification  of the appointment of Deloitte & Touche LLP as
               the Company's certified public accountants.

         The  proxies  will  also be voted in the  discretion  of the  appointed
proxyholders on any other matter of business properly brought before the meeting
or any postponement or adjournment thereof.

         The cost of  soliciting  proxies in the enclosed  form will be borne by
the  Company.  The  Company  may  reimburse  brokerage  firms and other  persons
representing  beneficial  owners  of  shares  for  their  expenses  incurred  in
forwarding solicitation materials to such beneficial owners. Proxies may also be
solicited  personally  or by  telecommunication  by one or more of the Company's
directors, officers, and/or employees, at no additional compensation. This Proxy
Statement is first being mailed to shareholders of the Company on or about April
11, 1997.

         Pursuant to Section 2.9 of the Company's  By-Laws,  the record date for
the  determination  of the  shareholders of the Company  entitled to vote at the
Annual Meeting has been fixed at March 20, 1997. The Company had outstanding, as
of such record date, a total of 7,648,675  shares of its common stock,  its only
class of voting  securities.  At the Annual Meeting,  each  shareholder  will be
entitled to one vote for each share held on the record date,  except  that,  for
the election of directors,  upon request therefor made prior to the commencement
of voting,  each shareholder will be accorded  cumulative  voting rights,  under
which  (s)he will be entitled to as many votes as equals the number of shares of
stock held,  multiplied  by the number of  directorship  positions  to be filled
(eleven),  all of which votes may be cast for a single  candidate or distributed
among any or all of the candidates in such  proportions as each shareholder sees
fit.

         Any proxy  given  pursuant  to this  solicitation  may be  revoked by a
shareholder  prior to the voting at the Annual  Meeting by written notice to the
Secretary of the Company,  by  submission of another proxy bearing a later date,
or upon oral request at the meeting.

         Under the  Company's  By-Laws and the laws of the State of  California,
assuming a quorum (3,824,338  shares) is present,  the eleven  director-nominees
receiving the highest number of affirmative votes of the shares  represented and
voting will be elected as directors.  All other matters  require the affirmative
vote of a majority  of the shares  represented  and voting at the  meeting.  The
Company will count shares duly  represented  but  abstaining,  including  broker
non-votes, towards the determination of whether a quorum exists.

                  621 Airpark Road, Napa California 94558-6272
                          707.254.4200 Fax 707.254.4201
<PAGE>

                              ELECTION OF DIRECTORS
                               (Proxy Item No. 1)

         The Company's Board of Directors consists of 11 persons. The Company is
proposing  re-election  of the present 11  directors.  Three of these  nominees,
Messrs. Istel,  Rothschild and Salin, have been designated by Domaines Barons de
Rothschild (Lafite) ("DBR") and two nominees, Messrs. Hojel and Plant, have been
designated by SFI Intermediate,  Ltd. ("SFI"), pursuant to the terms of a voting
agreement  between the Company,  DBR, SFI, and the Company's  President,  Mr. W.
Philip  Woodward,  as more  fully  described  below  under the  caption  "Voting
Agreement."

         At the Annual  Meeting,  directors  will be elected to serve  until the
1998  Annual  Meeting  or until  their  successors  have been duly  elected  and
qualified.  Each nominee has  consented to be named in this proxy  statement and
has consented to serve as a director if so elected. The Company has no reason to
believe that any of the nominees  will not be available to serve;  if,  however,
any nominee would for any reason become unable or unwilling to serve, the shares
represented by proxies received by the Company will (unless otherwise  directed)
be  voted  for the  election  of such  person  as the  Board  of  Directors  may
recommend, in place of the unavailable nominee.

         The eleven nominees are listed in the following section,  together with
summary biographical information.

Director Nominees

         Richard H.  Graff.  Age 60. Mr.  Graff  served as  President  and Chief
Executive  Officer of the Company from its formation in June of 1969 until 1974,
when he relinquished the presidency to Mr.  Woodward,  continuing as Chairman of
the Board.  From 1974 through 1992, he served as the Company's  Chief  Operating
Officer,  with overall  responsibility for the Company's vineyard and winemaking
activities.  In February  of 1994,  he resigned as an employee of the Company in
order to pursue other interests.  He continues as Chairman of the Board and as a
consultant  to the Company on an  independent-contractor  basis.  Mr. Graff is a
Founder,  and Chairman  Emeritus of the American  Institute of Wine and Food. He
has been a director of the Company since its formation in 1969.

         W. Philip  Woodward.  Age 57. Mr.  Woodward  joined the Company as Vice
President and Chief  Financial  Officer in 1972 and in 1974 became its President
and Chief Executive Officer. He continued as Chief Financial Officer until 1983.
He has overall responsibility for all aspects of the Company's operations. He is
a director of DBR, the Northern Trust Bank of California,  and Hog Island Oyster
Company.  Mr.  Woodward  is serving  as  President  and a director  of the Marin
Theatre Company. He has been a director of the Company since 1972.

         William L. Hamilton.  Age 52. Mr.  Hamilton joined the Company as Chief
Financial and  Administrative  Officer in September of 1985. In 1986,  his title
was  changed to Vice  President,  Finance  and  Administration,  and he was also
appointed  Assistant  Secretary.  In  1990,  he  was  appointed  Executive  Vice
President of the Company, and in 1996 was appointed Secretary of the Company. He
is a trustee of the Marin  Community  Foundation.  He has been a director of the
Company since 1986.

         C.  Richard  Kramlich.  Age 61. Mr.  Kramlich  has,  since  1978,  been
Managing  General Partner of New Enterprise  Associates,  a San  Francisco-based
venture capital company. He was a director of Carmenet Vineyard,  Inc., from its
inception  until its merger into the  Company in 1984.  From that date until his
election as a director,  he served as an Advisor to the Board.  He is a director
of Ascend  Communications,  Inc.,  Macromedia,  Corp.,  Neopath,  Inc.,  Silicon
Graphics, Inc., Syquest Technology,  Inc., Graphix Zone and Lumisys, Inc. He has
been a director of the Company since 1990,  and is a member of the Executive and
Audit Committees.

         James H. Niven.  Age 54. Since 1989,  Mr.  Niven has been  President of
Paragon  Vineyard  Co.,  Inc., a  grape-growing  firm located in San Luis Obispo
County, California. Paragon is the Company's partner in the Edna Valley Vineyard
joint venture. Mr. Niven has, since 1985, been a partner in Niven & Smith, a San
Francisco law firm  specializing  in real estate  matters.  Mr. Niven has been a
director of the Company since 1993.

         Eric de Rothschild.  Age 57. Baron Eric de Rothschild  has, since 1982,
been a  Managing  Partner  of DBR as  well as  Chairman  of one of  DBR's  major
shareholders,  Paris Orleans, S.A., a French publicly-held company,  Chairman of
Francarep,  a subsidiary of  Paris-Orleans,  and Managing  Partner of another of
DBR's major  shareholders,  Chateau Lafite  Rothschild.  DBR holds a significant
interest in the Company  (see  "Shareholding  By Other  Owners of More Than Five
Percent"). Since 1981, Baron Eric de Rothschild has been a partner in Rothschild
& Cie. Banque,  Paris, and is also a director of N.M. Rothschild & Sons, London,
a director of J. I. B., a director of  Rothschild  Continuation  and Chairman of
Rothschild Assets Managements. He has been a director of the Company since 1989,
and is a member of the Executive Committee.

         Christophe  Salin. Age 41. Since 1990, Mr. Salin has been President and
a director of DBR,  which  company he joined in 1985. He is also the Chairman of
Domaines Barons de Rothschild (Lafite) Distribution and of Societe de Gestion et
d'Assistance  Viticole,  and a director of Chateau Rieussec,  Societe Financiere
Viticole,  Domaines  Barons de Rothschild  Developpement,  Vina Los Vascos,  and
Quinta do Carmo, La Viticole de 

                                       2
<PAGE>

Participation,  and all  affiliated  companies of DBR. He has been a director of
the Company since 1991, and is the Chairman of the Executive Committee.

         Yves-Andre  Istel. Age 61. Since 1993, Mr. Istel has served as the Vice
Chairman of Rothschild  Inc., a New York banking firm.  Prior to that, from 1988
through  1993,  Mr. Istel was Managing  Director of  Wasserstein  Perella & Co.,
Inc.,  a New York  banking  firm.  He is also the Vice  Chairman  of  Rothschild
Europe,  B.V. and a Director of Rothschild et Cie. Banque,  Paris,  France.  Mr.
Istel was appointed a director of the Company in November of 1995.

         Mark A. Hojel.  Age 28.  Since 1996,  Mr. Hojel has served as Marketing
Manager of Monte Xanic, a premium winery located in Ensenada,  Baja  California.
Mr. Hojel holds a Masters  Degree in Business  Administration  from the Anderson
School at the  University  of  California  at Los Angeles and was employed as an
Industrial  Engineer  from  January  of  1992  through  August  of  1994  at PGI
International.  Mr. Hojel was appointed a director of the Company in November of
1995.

         Phillip M. Plant.  Age 51.  Since 1985,  Mr. Plant has served as Senior
Vice-President,  Manager,  of Rauscher,  Pierce,  Refsnes,  Inc.,  an investment
banking and brokerage  firm.  Mr. Plant is an advisory  director of the American
National Bank, and an advisory  director for Plymouth  Mortgage  Investments and
for  Rauscher,  Pierce & Clark,  London,  England.  Mr.  Plant was  appointed  a
director of the Company in  February of 1996,  and is a member of the  Executive
Committee.

         William G. Myers.  Age 69.  Since 1962,  Mr.  Myers has served as Chief
Executive  Officer  of Ojai  Ranch  and  Investment  Company,  Inc.,  which  has
agribusiness and investment interests. Mr. Myers currently serves as director of
Security  Capital  Industrial  Trust,  Security  Capital  Pacific Trust,  S.E.E.
International,  The Library of Congress,  James Madison Council,  of Washington,
D.C.,  California Historical Society Foundation,  of San Francisco,  California,
H.C.  and  R.C.  Merritt  Trusts,  Santa  Barbara  Botanic  Garden,  The  Nature
Conservancy and St. Joseph's Health & Retirement  Center  Foundation.  Mr. Myers
has served as a director in the past for Idetek,  Inc., Bank of A. Levy, Bradley
REIT, Oregon Shakespeare Festival and Santa Barbara Museum of Art. Mr. Myers was
appointed  a  director  of the  Company  in May of 1996,  and is a member of the
Executive and Audit Committees.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" MANAGEMENT'S NOMINEES.

                                       3
<PAGE>

Shareholding Information as to Directors, Director Nominees and Management

         The  following  table  sets  forth  information   respecting   security
ownership of the Company's no par value common stock,  the Company's  only class
of voting  securities,  beneficially  owned by each of the Company's  directors,
director nominees and executive officers,  and all directors,  director nominees
and executive officers as a group, as of March 20, 1997.
<TABLE>

         The persons  named in the table have sole voting and  investment  power
with respect to all shares shown as  beneficially  owned by them,  respectively,
subject  to  applicable  community  property  laws  and  to  the  qualifications
contained in the footnotes to the table.
<CAPTION>

              Name of Beneficial Owner                    Shares Beneficially Owned       Percent of Class
              ------------------------                    -------------------------       ----------------
         <S>                                                    <C>                             <C>   
         W. Philip Woodward(1)                                     454,680                       5.8%

         William G. Myers                                          363,244                       4.7%

         William L. Hamilton(2)                                    120,067                       1.5%

         Richard H. Graff(3)                                        81,080                       1.0%

         Larry M. Brooks(4)                                         51,962                        *

         C. Richard Kramlich(5)                                     40,586                        *

         Robert B. Farver(6)                                        21,081                        *

         Eric de Rothschild(7)                                       7,760                        *

         Christophe Salin(8)                                        10,380                        *

         James H. Niven(9)                                           4,990                        *

         Mark A. Hojel(10)                                           1,760                        *

         Phillip M. Plant(11)                                        1,100                        *

         Yves-Andre Istel(12)                                          760                        *

         All directors, director nominees and                    1,159,450                      14.3%
         executive officers as a group (13
         persons)(13)
<FN>
 * Less than 1% ownership.

- ----------------

(1)  Includes 13,259 shares held by Mr.  Woodward's  wife, of which Mr. Woodward
     disclaims  beneficial  ownership.  Includes 22,100 shares held by trusts of
     which Mr. Woodward is the beneficiary.  Includes 124,500 shares issuable on
     exercise of options  which are vested or will vest within the next 60 days,
     warrants for the purchase of an  aggregate  of 42,857  shares  collectively
     held by Mr.  Woodward  and the  aforesaid  trusts,  and 1,680 shares in the
     Company's Profit Sharing Plan.

(2)  Includes  329 shares held by Mr.  Hamilton's  wife,  of which Mr.  Hamilton
     disclaims  beneficial  ownership.  Includes  100,500 shares issuable to Mr.
     Hamilton on  exercise  of options  which are vested or will vest within the
     next 60 days.  Also includes  1,246 shares in the Company's  Profit Sharing
     Plan held by Mr.  Hamilton and 150 shares in the Company's  Profit  Sharing
     Plan  held  by  Mr.  Hamilton's  wife,  of  which  Mr.  Hamilton  disclaims
     beneficial ownership.

(3)  Includes  81,080 shares  issuable to Mr. Graff on exercise of options which
     are vested or will vest within the next 60 days.

(4)  Includes  43,388 shares issuable to Mr. Brooks on exercise of options which
     are vested or will vest within the next 60 days.  Also  includes 998 shares
     in the Company's Profit Sharing Plan held by Mr. Brooks.

(5)  Includes  15,880  shares  issuable  to Mr.  Kramlich on exercise of options
     which are vested or will vest within the next 60 days.

(6)  Includes  16,500 shares issuable to Mr. Farver on exercise of options which
     are vested or will vest within the next 60 days.  Also  includes 724 shares
     in the Company's Profit Sharing Plan held by Mr. Farver.

(7)  Consists of shares issuable on exercise of options which are vested or will
     vest within the next 60 days.  Excludes  shares held and acquirable by DBR,
     of which Baron Eric de Rothschild is Managing  Partner,  which holdings are
     set  forth in the next  section,  and as to which he  disclaims  beneficial
     ownership.

(8)  Consists of shares issuable on exercise of options which are vested or will
     vest within the next 60 days.  Excludes  shares held and acquirable by DBR,
     of which Mr. Salin is President,  which  holdings are set forth in the next
     section, and as to he disclaims beneficial ownership.

(9)  Consists of shares issuable on exercise of options which are vested or will
     vest  within  the next 60 days.  Excludes  10,000  shares  held by  Paragon
     Vineyard Co., Inc., of which Mr. Niven is President,  as to which Mr. Niven
     disclaims beneficial ownership.

(10) Includes 760 shares  issuable to Mr. Hojel on exercise of options which are
     vested or will  vest  within  the next 60 days.  Excludes  shares  held and
     acquirable by SFI as set forth in the next  section,  as to which Mr. Hojel
     disclaims beneficial ownership.

(11) Includes 100 shares held by Mr. Plant's wife, of which Mr. Plant  disclaims
     beneficial ownership.

(12) Includes 760 shares  issuable to Mr. Istel on exercise of options which are
     vested or will vest within the next 60 days.

(13) Includes 406,498 shares issuable on exercise of options which are vested or
     will vest  within the next 60 days,  warrants  for the  purchase  of 42,857
     shares, and 4,798 shares in the Company's Profit Sharing Plan.
</FN>
</TABLE>
                                       4
<PAGE>

Voting Agreement

         In 1995,  DBR, SFI and Mr.  Woodward  entered  into a voting  agreement
which  provides  that they will vote their shares (and use their best efforts to
have certain  others vote their shares) of Company  common stock in favor of the
other signatories' designees to the Company's Board of Directors,  including the
nomination of such designees for directorship positions.  The agreement provides
for a  signatory's  right to designate  one or more  nominees,  according to the
percentage of total shares outstanding then held by the particular signatory, as
follows: 26% or greater,  three designees;  12%-26%, two designees;  and 5%-12%,
one designee.  The agreement  has a five-year  term and  supersedes a prior 1993
voting  agreement  among the parties and certain other directors and officers of
the Company.

Shareholding By Other Owners of More Than Five Percent
<TABLE>

         In addition  to the  foregoing  shareholdings  by  directors,  director
nominees and management,  the Company is aware of two other beneficial owners of
more than 5% of the Company's  common stock, as described in the following table
and  explanatory  paragraphs.  The  information  disclosed  below  is  based  on
information  furnished  by the  holders or  contained  in filings  made with the
Securities and Exchange  Commission.  The  percentage  number is based on shares
outstanding on March 20, 1997:
<CAPTION>
                                                                   Shares             Percent of Class
                     Name of Beneficial Owner                Beneficially Owned      Beneficially Owned
                     ------------------------                ------------------      ------------------

         <S>                                                    <C>                        <C>  
         Domaines Barons de Rothschild (Lafite)                 3,871,668(1)               50.6%
         33 rue de la Baume
         75008 Paris, France

         SFI Intermediate, Ltd.                                 1,757,919(2)               22.9%
         5810 East Skelly Drive, Suite 1000
         Tulsa, Oklahoma 74135-6403

<FN>
- -----------------------

1.   The holding of DBR consists of 3,097,858 shares held outright,  and 773,810
     shares acquirable on exercise of warrants.

2.   The holding of SFI consists of 1,055,538 shares held outright,  and 702,381
     shares acquirable on exercise of warrants. SFI Intermediate,  Ltd. and Hook
     Investments,  LLC and GHA1 Holdings, Inc. and Phyllis S. Hojel share voting
     power and the power to dispose or direct the disposition of such shares.
</FN>
</TABLE>

Committees

         Executive Committee. The Company has a five-person Executive Committee,
which  has  specific  jurisdiction  over  employment  and  compensation  matters
concerning the Company's  senior executive  officers,  compensation and benefits
for other  employees and such  additional  matters  customarily  handled by such
committees.  The Committee's  membership  currently  includes Messrs.  Kramlich,
Rothschild, Salin, Plant, and Myers. The Committee met five times in 1996.

         Audit Committee.  The Audit Committee,  currently  comprised of Messrs.
Kramlich  and Myers,  concerns  itself with the  Company's  internal  accounting
controls as well as meeting and conferring with the Company's  certified  public
accountants  and  reviewing  the  results  of  their  auditing  engagement.  The
Committee  typically meets in March of each year, in conjunction with the annual
audit, and so met in 1996.

         Nominating Committee. The Company has no standing nominating committee.

Board Meetings and Director Compensation

         The  Company's  Board of Directors  met four times  during  1996.  Each
director attended at least 75% of the aggregate number of those meetings and the
meetings of those  committees  of which he was a member,  with the  exception of
Messrs. Rothschild and Istel.

         Each director who is not an employee of the Company is  compensated  on
the  basis of $500 per year  plus  $100  for  each  Board of  Directors  meeting
attended,  and receives  reimbursement of  extraordinary  travel costs to attend
meetings.  No  additional  compensation  is  or  has  been  paid  for  committee
participation  or  special  assignments.  Non-employee  directors  also  receive
quarterly  grants of  options  to  purchase  the  Company's  common  stock  (see
"Approval  Of 1997  Stock  Option  Plan-Automatic  Quarterly  Grants to  Outside
Directors").  During 1996,  pursuant to the  Company's  Non-Discretionary  Stock
Option Plan, which expired on December 31, 1996, the nine non-employee directors
received options to purchase a total of 3,040 shares. The exercise price in each
instance  was the market  value of the stock on the date of grant.  The weighted
average per-share exercise price of all such options was $10.25.

                                       5
<PAGE>

         During  1996,  Mr.  Graff  received  $32,500  for  consulting  services
rendered to the Company.  In July 1996, the Company and Mr. Graff entered into a
Consulting  and  Non-Competition  Agreement  for  the  duration  of Mr.  Graff's
lifetime which provides for annual  compensation to Mr. Graff of $10,000 for the
first five years,  $12,000 for the next five years and $14,000 for the remaining
term of the agreement.

                             EXECUTIVE COMPENSATION

         The following table shows compensation paid by the Company for the past
three years to its Chief Executive  Officer and each other executive  officer of
the Company (the "Named Executive Officers").
<TABLE>

Summary Compensation Table
<CAPTION>
                                                      
                                                          Annual                     Long-Term           All Other     
                                                       Compensation                 Compensation       Compensation(1) 
            Name and                                   ------------                 ------------       --------------  
       Principal Position           Year          Salary           Bonus              Options
       ------------------           ----          ------           -----              -------
<S>                                 <C>          <C>              <C>                <C>                   <C>   
W. Philip Woodward                  1996         $143,333         $25,000            15,000 shs.           $3,600
President and                       1995         $121,700         $18,000            10,000 shs.           $2,400
Chief Executive Officer             1994         $105,000            --              10,000 shs.              --

William L. Hamilton                 1996         $106,833         $15,800            10,000 shs.              --
Executive Vice-President            1995         $105,300         $10,300             2,500 shs.              --
and Chief Financial Officer         1994         $101,750            --              10,000 shs.              --

Larry M. Brooks                     1996         $100,250         $15,000            10,000 shs.           $4,552
Vice President, Production, and     1995         $ 88,333         $ 5,000            10,000 shs.           $4,620
Managing Director, Acacia Winery    1994         $ 78,958         $  --              10,000 shs.              --

Robert B. Farver                    1996         $ 94,583         $65,776            10,000 shs.           $4,750
Vice President, Sales               1995         $ 85,000         $36,056                --                $4,620
                                    1994         $ 65,000         $28,675                --                   --

<FN>
- ----------------------------------

1.   Company  contributions under the The Chalone Wine Group Ltd. Profit Sharing
     401(k) Plan.
</FN>
</TABLE>
                                       6
<PAGE>

Option Grants In 1996
<TABLE>

         The following table sets forth certain  information  regarding  options
granted during the year ended December 31, 1996 to the Company's Named Executive
Officers.
<CAPTION>
                                            Percentage of                                  Potential Realizable Value
                                            Total Options      Exercise                    at Assumed Annual Rates of
                               Options        Granted to          or         Expiration     Stock Price Appreciation
           Name               Granted(1)      Employees       Base Price        Date           for Option Term(2)
           ----               ----------      ---------       ----------        ----           ------------------
                                                                                                5%           10%
                                                                                                --           ---
<S>                          <C>                <C>            <C>             <C>           <C>          <C>      
W. Philip Woodward           15,000 shs.        33.4%          $9.50/sh.       2/4/06        $ 90,000     $ 227,250

William L. Hamilton          10,000 shs.        22.2%          $9.50/sh.       2/4/06        $ 60,000     $ 151,500

Larry M. Brooks              10,000 shs.        22.2%          $9.50/sh.       2/4/06        $ 60,000     $ 151,500

Robert B. Farver             10,000 shs.        22.2%          $9.50/sh.       2/4/06        $ 60,000     $ 151,500
<FN>
- -----------------

1.   Options are incentive stock options, granted pursuant to the Company's 1987
     Stock Option Plan. They became exercisable on February 5, 1997.

2.   Potential  realizable  value is calculated  based on an assumption that the
     price of the Company's  common stock  appreciates  at the annual rate shown
     (5% and 10%),  compounded  annually,  from the date of grant of the  option
     until  the end of the  option  term  (10  years).  The  value is net of the
     exercise  price but is not  adjusted  for the taxes  that would be due upon
     exercise.  The 5% and 10% assumed rates of appreciation are mandated by the
     rules of the  Securities  and Exchange  Commission and do not represent the
     Company's  estimate or projection of future stock prices.  Actual gains, if
     any, upon future exercise of any of these options will depend on the actual
     performance of the Company's  common stock and the continued  employment of
     the executive  officer holding the option through its vesting period. At 5%
     annual  appreciation from $9.50 over a ten-year term, the stock price would
     be $15.50. At 10% annual  appreciation from $9.50 over a ten-year term, the
     stock price would be $24.65.
</FN>
</TABLE>

Aggregated Option Exercises in 1996 and Year-End Option Values
<TABLE>

         The  following  table  shows  the  number  of  shares   represented  by
outstanding  stock  options  held by each of the  Named  Executive  Officers  at
December 31, 1996.  The closing price of the Company's  common stock at year end
was $12.00.
<CAPTION>
                                                                              Number of         Value of Unexercised
                                                                         Unexercised Options    In-The-Money Options
                                                                             at Year End             at Year End

           Name               Shares Acquired             Value              Exercisable/           Exercisable/
           ----                 on Exercise             Realized            Unexercisable           Unexercisable
                                -----------             --------            -------------           -------------
<S>                                 <C>                    <C>                 <C>                   <C>       
W. Philip Woodward                  ---                    ---                 109,500/              $ 444,250/
                                                                                15,000               $  37,500

William L. Hamilton                 ---                    ---                  93,000/              $ 382,125/
                                                                                10,000               $  25,000

Larry M. Brooks                     ---                    ---                  33,388/              $ 136,283/
                                                                                10,000               $  25,000

Robert B. Farver                    ---                    ---                   6,500/              $  32,500/
                                                                                10,000               $  25,000
</TABLE>

                                       7

<PAGE>

Profit Sharing 401(k) Plan

         The Company's  Profit Sharing 401(k) Plan is intended to be a qualified
retirement  plan under Section 401(k) of the Internal  Revenue Code.  Under this
plan,  participating  employees  (including  the Named  Executive  Officers) may
contribute up to 15% of their compensation, but not exceeding the maximum amount
allowed  under  applicable  tax laws  ($9,500 in 1996),  and the  Company in its
discretion contributes from profits up to 50% of the employee contribution,  not
to exceed 5% of their  compensation.  All employees of the Company with one year
of service, unless covered by a collective bargaining agreement, are eligible to
participate in the 401(k) plan. The Company's  contribution is fully vested upon
contribution. A portion of the Plan's assets are invested in common stock of the
Company. The Company's Edna Valley Vineyard joint venture has a similar plan.

Employee Stock Purchase Plan

         Under the Company's  Employee Stock Purchase Plan,  pursuant to Section
423 of the Code,  all employees  with one year of service  (including  the Named
Executive  Officers) may contribute up to 10% of their compensation  during each
27-month  period  of the  plan.  At the  end of the  period,  the  participant`s
contributions  are used to  purchase  common  stock of the Company at 85% of the
market  price of the stock on the  commencement  or ending date of the  offering
period, whichever is lower.

Performance Graph

         The line graph below compares the cumulative total return to holders of
the Company's  common stock in the  five-year  period from December 31, 1991, to
December 31, 1996,  with the  cumulative  total return in the same period on (i)
the NASDAQ Stock  Market  Index (U.S.) and (ii) a peer group index  comprised of
the  following  companies  whose  returns  have  been  weighted  based on market
capitalization  as of the  beginning  of  each  period  for  which a  return  is
indicated:  Robert  Mondavi  Corp.,  Canandaigua  Wine Inc.,  Adolph  Coors Co.,
Anheuser-Busch  Cos., Inc., Brown Forman Corp.,  Genesee Corp., and R H Phillips
Inc. R H Phillips Inc. was added to the peer group for 1996, the first full year
that its stock traded  publicly.  The graph  assumes an investment of $100.00 on
December 31, 1991 in the Company and in two comparison indices.  "Total return,"
for purposes of the graph, assumes reinvestment of all dividends.

                                       8
<PAGE>


                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
                       AMONG THE CHALONE WINE GROUP, LTD.,
                THE NASDAQ STOCK MARKET-US INDEX AND A PEER GROUP



[The following  descriptive  data is supplied in accordance  with Rule 304(d) of
Regulation S-T]

                              12/91   12/92   12/93   12/94   12/95   12/96
                              -----   -----   -----   -----   -----   -----
THE CHALONE WINE GROUP         100      72      67      59      96     123
NASDAQ STOCK MARKET-US         100     116     134     131     185     227
PEER GROUP                     100      98      86      92     123     151



*   $100 INVESTED ON 12/31/91 IN STOCK OR INDEX -
   INCLUDING REINVESTMENT OF DIVIDENDS.
   FISCAL YEAR ENDING DECEMBER 31.

The  information  contained in the  performance  graph shall not be deemed to be
"soliciting  material" or to be "filed" with the SEC, nor shall such information
be  incorporated by reference into any future filing under the Securities Act of
1933 or the Securities  Exchange Act of 1934 (the "Exchange Act"), except to the
extent that the Company  specifically  incorporates  it by  reference  into such
filing.

Compensation Committee Interlocks and Insider Participation

         Compensation decisions are made by the Executive Committee of the Board
of Directors,  whose current members are: Messrs.  Kramlich,  Plant, Rothschild,
Salin and  Myers.  Baron de  Rothschild  and Mr.  Salin are,  respectively,  the
Managing  Partner and  President  of DBR. The Company and DBR engaged in certain
related  transactions which are described in more detail below under the caption
"Certain Relationships and Related Transactions."

                                       9
<PAGE>

                COMPENSATION COMMITTEE REPORT ON COMPENSATION OF
                               EXECUTIVE OFFICERS

         General.  The  Executive  Committee  of the  Board  of  Directors  (the
"Committee") performs the functions of a compensation  committee and administers
the  Company's  executive  compensation  program.  The  Executive  Committee  is
composed entirely of directors who are not employees of the Company.

         The objective of the  Company's  executive  compensation  program is to
develop and maintain  executive  reward  programs  which (i)  contribute  to the
enhancement of shareholder value, (ii) are competitive with the pay practices of
other  industry-leading  companies  and (iii)  attract,  motivate and retain key
executives  who  are  critical  to the  long-term  success  of the  Company.  As
discussed below, the Company's executive  compensation  program consists of both
fixed (base salary) and variable  (incentive)  compensation  elements.  Variable
compensation  consists of annual cash  incentives  and stock option grants under
the Company's  Stock Option Plans.  These elements are designed to operate on an
integrated basis and together comprise total compensation value.

         The Executive Committee reviews executive  compensation in light of the
Company's  performance  during the year. In reviewing the Company's  performance
during 1996, the Committee  considered a variety of factors.  Sales increased by
24% for the year, the highest level achieved in the Company's  history.  Profits
increased to a record  $2,339,000  for the year as compared to $207,000 in 1995.
In reviewing Company  performance,  the Committee  considered these factors as a
whole without assigning specific weights to particular factors.

         Base  Salary.  Base  salary  levels for the  Company's  executives  are
determined  by the  Committee  based on factors such as  individual  performance
(e.g.,  leadership,  level of  responsibility,  management  skills and  industry
activities),  and Company  performance  (as  discussed  above).  For 1996,  base
salaries for the named executive officers, including that of the Chief Executive
Officer, were established as above.

         Annual  Cash  Incentives.  The annual  cash  incentive  is  designed to
provide a short-term  (one-year)  incentive.  The Company does not adhere to any
firmly  established  formulas for the award of annual cash  incentives.  Rather,
incentive  awards  are based on the  achievement  of  corporate  and  individual
performance for the year, including subjective factors. The Summary Compensation
Table  shows  annual  cash  incentives  paid to the  Named  Executive  Officers,
including the CEO, for 1996, 1995 and 1994.

         Stock  Options.   Stock  options  are  designed  to  provide  long-term
incentives  and rewards tied to the price of the Company's  common stock.  Given
the  fluctuations  of the stock market,  stock price  performance  and financial
performance  are not  always  consistent.  The  Committee  believes  that  stock
options,   which  provide  value  to   participants   only  when  the  Company's
shareholders  benefit from stock price appreciation,  are an important component
of the Company's executive compensation program. The number of options or shares
of  stock  currently  held  by an  executive  is  not a  factor  in  determining
individual  grants,  and the Committee has not  established  any target level of
ownership  of  Company  common  stock  by  the  Company's  executives.  However,
retention of shares of Company stock by executives is encouraged.

         The Company does not adhere to any firmly established  formulas for the
issuance of options. The Summary Compensation Table shows the options granted to
the Named  Executive  Officers for the past three years,  including  the CEO. In
determining  the size of the  grants  to the CEO and the other  Named  Executive
Officers,  the Committee  assessed  relative  levels of  responsibility  and the
long-term incentive practices of other comparable companies.

         The exercise price of all options granted was equal to the market value
of the underlying common stock on the date of grant.  Accordingly,  the value of
these  grants to the  officers is  dependent  solely upon the future  growth and
share value of the Company's common stock.

         The  foregoing  report  is  given  by  the  members  of  the  Executive
Committee, namely:
                                     C. Richard Kramlich
                                       William G. Myers
                                       Phillip M. Plant
                                      Eric de Rothschild
                                       Christophe Salin

                                       10
<PAGE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Mr. Niven, a director of the Company,  is President and  shareholder of
Paragon Vineyard Co., Inc. ("Paragon"), the Company's partner in the Edna Valley
Vineyard Joint Venture (the "Joint Venture") which operates a winery in San Luis
Obispo County,  California.  In December  1996, the Company and Paragon  entered
into an agreement (the "Amended Agreement") which amended and restated the terms
of the Joint Venture.  Under the terms of the Amended Agreement,  the Company is
obligated  in the future to make  substantial  payments in order to maintain its
50%  ownership  interest in the Joint  Venture and to make the term of the Joint
Venture perpetual.  The Amended Agreement required the Company to pay to Paragon
$1,590,000  in 1996 and  require the  Company to make the  following  additional
payments to maintain the Company's ownership  interest:  $1,050,000 in each 1997
and 1999 and $850,000 in 2001. In the year 2001,  the Company will also have the
option to purchase 50% of the brand name,  Edna  Valley,  for  $200,000.  During
1996,  the Company paid  Paragon  $175,439  under the terms of the  pre-existing
Joint  Venture  Agreement to extend the term of the Joint  Venture.  The Company
continued as the managing Joint Venture partner.  The Joint Venture's lease with
Paragon  for the  property  on which the winery is located  was also  amended in
December  1996 to include  additional  land and  necessary  for expansion of the
winery  facilities.  The Joint  Venture  paid  approximately  $10,240 to Paragon
during 1996 pursuant to the lease.

         Under the terms of a grape  purchase  agreement,  Paragon  sells  fixed
quantities  of Chardonnay  grapes to the Joint  Venture at prices  calculated by
reference to the average prices paid for Chardonnay grapes in Napa County during
the preceding year, with certain  adjustments  depending on the sugar content of
the grapes  supplied.  Paragon also supplies  white wine grapes to the Company's
Carmenet  Vineyard  Facility.  During 1996,  grape purchase  payments to Paragon
amounted to  approximately  $1,948,161 from the Joint Venture and  approximately
$94,044 from the Company for Carmenet Vineyard.

         Certain  directors  and nominees have  relationships  with DBR and SFI.
Baron de Rothschild and Mr. Salin are,  respectively,  the Managing  Partner and
President of DBR, and Mr. Istel is a director of certain  affiliates of DBR. Mr.
Mark A. Hojel's mother,  Phyllis S. Hojel, is the president and sole director of
SFI.  Mr.  Plant has served as a  financial  advisor to the Hojel  family and is
related to the Hojel family by marriage.

         As a result of DBR's investment in the Company, the Company receives an
allocation of the wines of DBR, including the wines of Chateau Lafite-Rothschild
and Duhart-Milon,  for sale primarily to the Company's shareholders. The Company
paid approximately $1,112,571 to DBR during 1996 for the purchase of such wines.

         In July 1996,  the Company  entered  into a series of  agreements  with
Richard Graff, who is a director of the Company,  and Mr. Graff's  affiliates in
order to purchase from them  approximately 160 acres of land and a single-family
home  situated  on  property  adjacent  to the  Chalone  Vineyard.  Of the total
purchase price of $1,192,503, the Company paid $250,000 in cash with the balance
of $942,503  being paid by a promissory  note secured by the  property,  bearing
interest at 7.03%. In connection with the purchase,  the Company agreed to lease
the single-family  home to Mr. Graff during his lifetime for monthly payments of
$833 for five years, $1,000 for the next five years and $1,167 for the remaining
term of the lease.  As of December 31, 1996, Mr. Graff owed $70,128 on a note to
the  Company  which bears  interest at 7%  annually.  Mr.  Graff's  1995 debt of
$85,426 was reduced by $15,298 and refinanced as a 7% note. He also owed $27,106
for 1996 transactions.

         In  February  1997,  the Company  purchased  from  Richard H. Graff,  a
director of the Company,  and from W. Philip Woodward, a director of the Company
and the Company's  President and Chief Executive  Officer,  the rights to a book
manuscript  concerning the history of the Chalone  Vineyard.  Messrs.  Graff and
Woodward  shared equally in the purchase price of $25,000 cash. In addition,  if
the book is  published  by the Company or by a third  party,  Messrs.  Graff and
Woodward would be entitled to consideration through the tenth anniversary of the
sale in an amount  equal to all  revenues  derived by the  Company to the extent
that they exceed the Company's direct costs of editing, producing, marketing and
distributing the book.

         On February 28, 1996,  Director and Chief Financial  Officer William L.
Hamilton paid to the Company all remaining amounts due pursuant to a loan by the
Company to Mr. Hamilton in the principal amount of $96,666.

         In the judgment of the Company,  all material  transactions between the
Company  and its  directors,  officers  and  principal  shareholders,  and their
affiliates,  have been made on terms no less favorable to the Company than could
have been obtained from unaffiliated third parties.

                                       11
<PAGE>

             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         The      Company's      executive      officers,      directors     and
greater-than-ten-percent  beneficial  owners are required under Section 16(a) of
the Exchange Act to file reports of ownership and changes in ownership  with the
SEC. Copies of those reports must also be furnished to the Company.

         Based on review of copies of filings  received  by it and upon  written
representations from certain reporting persons, the Company believes that during
1996  all of the  Company's  officers,  directors  and  greater-than-ten-percent
beneficial owners complied with all filing requirements applicable under Section
16(a) of the Exchange Act.

                       APPROVAL OF 1997 STOCK OPTION PLAN

                               (Proxy Item No. 2)

         On February  10, 1997,  the Board of  Directors  adopted the 1997 Stock
Option Plan (the "Plan"), subject to shareholder approval. The Plan provides for
the grant of stock  options to officers  and other key  employees of the Company
(including the Edna Valley Vineyard Joint Venture, so long as the Company is the
managing joint venturer of that entity),  as well as non-employee  directors and
consultants,  for an aggregate of up to 1,000,000  shares of common stock,  plus
any shares  subject to issuance  under the  Company's  expired 1987 Stock Option
Plan or 1988  Non-Discretionary  Stock  Option  Plan that are  forfeited  to the
Company under the terms of such plans.

         The purpose of the Plan is to provide incentives to eligible employees,
directors and  consultants by providing them with a proprietary  interest in the
Company. A copy of the Plan is attached hereto. The following summary of certain
provisions  of the Plan does not purport to be complete  and is qualified in its
entirety by reference the attached Plan.

Administration of the Plan

         The  Plan  provides  that it  shall  be  administered  by the  Board of
Directors or by the  Compensation  Committee (the  "Committee") of not less than
two directors  appointed by the Board.  To the extent that options granted under
the Plan are intended to qualify as "performance-based  compensation" within the
meaning of Section 162(m) of the Internal  Revenue Code, as amended (the "Code")
the Committee will consist of two or more "outside directors" within the meaning
of Code Section 162(m).

         The  Committee,  or the full Board,  is  authorized  to grant awards to
eligible  employees,  directors  and  consultants,  to  determine  the terms and
conditions  thereof,  to  determine  which  persons meet the  requirements  with
respect to eligibility, and to adopt rules and regulations relating to the Plan.
The Plan also provides for automatic quarterly grants to non-employee directors.
See "Quarterly Automatic Grants to Outside Directors."

Shares Available Under Plan

         The Plan, which expires on February 9, 2007 unless sooner terminated by
the Board,  provides for stock  options for an aggregate of 1,000,000  shares of
common stock. No options have been granted under the Plan,  except for automatic
grants to non-employee directors on March 31, 1997.

         In addition to the Plan,  there are outstanding  options for a total of
623,490 and 64,870 shares, respectively,  under the 1987 plan and the 1988 plan.
The 1987 plan expired on February 20, 1997 and the 1988 plan expired on December
31, 1996.

         Each award under the Plan contains customary  anti-dilution  provisions
which are applicable in the event of a stock dividend, stock-split,  conversion,
exchange,  reclassification or substitution. In the event of any other change in
the  corporate  structure or  outstanding  shares,  the  Committee may make such
equitable  adjustments to the number of shares and the class of shares available
under  the Plan or to any  outstanding  award as it shall  deem  appropriate  to
prevent  dilution or enlargement of rights.  Upon termination of any outstanding
Plan awards, the shares subject to those awards may again be made the subject of
additional  Plan  awards.  Where  the  exercise  price of an  option  is paid by
delivery of shares already owned by the optionee,  only the net number of shares
issued  upon the  exercise  shall be  considered  utilized  under the Plan.  The
maximum number of shares which may be the subject of options  granted to any one
individual in any calendar year is unlimited.

Description of Stock Options

         The Committee  will have  discretion to grant either  "incentive  stock
options"  (within the meaning of Section 422 of the  Internal  Revenue  Code) or
non-qualified  stock options. A further  description of these two types of stock
options   appears  below  under  the  heading   "Certain   Federal   Income  Tax
Consequences." All option grants will be evidenced by written agreements in such
form  approved  by the  Committee  consistent  with the terms of the  Plan.  The
Committee will,  subject to the terms and conditions of the Plan,  determine the
terms and  conditions  of option  grants  and the  number of shares to be issued
pursuant to such options.

                                       12
<PAGE>

         The Committee may, in its discretion, provide that an option may not be
exercised  in  whole or in part  for a  specified  period  or  periods  of time.
Generally,  options  vest  one  year  after  the  date of  grant.  Except  as so
specified,  an option may be exercised in whole or in part from time to time for
a period of up to ten years  from the date of grant.  In the  discretion  of the
Committee,  an option may become immediately  exercisable upon the occurrence of
certain events,  including upon the death or permanent disability of an optionee
or upon a change in  control  (as  defined in the Plan) of the  Company.  In the
event of the optionee's  termination of employment with the Company,  the option
shall also terminate  unless extended by the Committee but not beyond the option
term.  In the event of a  merger,  sale of assets  or  certain  other  corporate
transactions,  the Plan  authorizes  the Committee to cancel,  or accelerate the
exercisability  of,  options  which  were  exercisable  at any time prior to the
effective date of such transaction.

         The exercise  price of incentive  options may not be less than the fair
market  value of the  common  stock on the date of grant.  Payment of the option
price upon  exercise of an option shall be in cash or, in the  discretion of the
Committee, in shares of common stock already owned by the optionee having a fair
market value equal to the option price,  or any  combination  of cash and common
stock having a combined  value equal to the option price.  In the  discretion of
the  Committee,  an option  agreement  may also provide for the  extension of an
interest-bearing loan from the Company to the optionee to finance exercise of an
option,  provided that the term of the loan does not exceed ten years,  the loan
is with full recourse to the  optionee,  and repayment of the loan is secured by
the  shares  so  acquired  by the  optionee.  The Plan  also  provides  that the
Committee  may  permit  optionees  to use  cashless  exercise  methods  that are
permitted  by law and in  connection  therewith  the  Company  may  establish  a
cashless exercise program.

         In  general,  options are  transferable  only by will or by the laws of
descent and  distribution  and, during the lifetime of the optionee,  the option
shall  be  exercisable  only  by  the  optionee  or by  his  guardian  or  legal
representative; however, the Committee has the discretion to permit lifetime and
death transfers to the extent permitted by SEC Rule 16b-3 as in effect from time
to time. Rule 16b-3 was amended recently to permit transferable options, and the
Committee is considering allowing the transfer of Plan options.

Automatic Quarterly Grants to Outside Directors

         Under the Plan,  each member of the Board who is not an employee of the
Company will receive, effective as of the final day of each calendar quarter, an
at-market  option for a number of shares  equal to ten  shares per each  100,000
shares of common stock issued and outstanding on that date,  rounded down to the
nearest 100,000.  Thus,  based on the 7,655,189 shares  outstanding on March 31,
1997,  each  outside  director  received  an option for 770 shares on that date,
subject to shareholder approval of the Plan.

         These  automatic  option  grants are  considered  a portion of the cash
compensation payable to the outside directors.  See "Board Meetings and Director
Compensation."  The options have a term of five years, and become exercisable as
to one-third of the shares monthly,  so that the options become fully vested one
calendar  quarter  after  the  grant  date.  The  options  do  not  provide  for
termination upon termination of director's service with the Company.

         The other material terms governing  these  automatic  option grants are
the same as discussed  above under  "Description  of Stock Options." The outside
directors  shall also be eligible to receive  discretionary  option grants under
the Plan.
<TABLE>

         The following  table sets forth the automatic  quarterly  option grants
which the outside directors will receive annually under the Plan.
<CAPTION>
                                                           Shares Subject
                                                        to Options Granted(1)         Exercise Price(2)
                                                        ---------------------         -----------------
          <S>                                                   <C>                         <C>
          All current directors who are not
          executive officers as a group (seven                  3,080                       $11.00
          persons)
<FN>
- ------------------

1.   Based on the number of outstanding  shares of the common stock on March 31,
     1997.

2.   Based on the closing market price on March 31, 1997.
</FN>
</TABLE>

Certain Federal Income Tax Consequences

         The  following  discussion  is based  on  federal  income  tax laws and
regulations  as in  effect  on the  date of this  Proxy  Statement  and does not
purport to be a complete  description  of the federal  income tax aspects of the
Plan. No information is provided herein with respect to estate,  inheritance, or
state or local tax laws, although there may be certain tax consequences upon the
receipt or exercise of an award or the disposition of any of the acquired shares
under those laws.  The exact federal  income tax treatment of awards will depend
on the specific nature of any such award.

                                       13
<PAGE>

         Incentive  Stock  Options.  Neither  the grant nor the  exercise  of an
incentive stock option is taxable to the employee  receiving the option.  If the
employee holds the stock  purchased  upon exercise of an incentive  stock option
for at least  one year  after the  purchase  of the stock and until at least two
years after the option was  granted,  his or her sale of the shares will produce
long-term  capital gain or loss, and the Company will not be entitled to any tax
deduction.  However,  if the  employee  sells or otherwise  transfers  the stock
before these holding periods have elapsed,  he or she will generally be taxed at
ordinary income rates on the sale in the amount of the excess of the fair market
value of the stock when the option was exercised over the option exercise price,
and the Company  will be entitled to a tax  deduction  in the same  amount.  Any
remaining  gain or loss will be short-term or long-term  capital gain or loss as
the case may be.

         Non-Qualified  Options.  Although  the  grant  of  non-qualified  stock
options under the Plan is not generally  taxable to the optionee,  upon exercise
the  optionee  will be taxed at ordinary  income rates on the excess of the fair
market  value of the stock  received  over the option  exercise  price,  and the
Company  will be  entitled to a tax  deduction  in the same  amount.  The amount
included  in  an  individual's   income  as  a  result  of  the  exercise  of  a
non-qualified option will be treated as his or her basis in the shares acquired,
and any  remaining  gain or loss on the  subsequent  sale of the shares  will be
treated as long-term or short-term capital gain or loss as the case may be.

         Excess Parachute  Payments.  Where the terms of the agreements pursuant
to which specific awards made under the Plan provide for accelerated  vesting or
payment of an award in  connection  with a change in ownership or control of the
Company,  certain  amounts  with respect to such awards may  constitute  "excess
parachute payments" under the golden parachute  provisions of the Code. Pursuant
to such  provisions,  an  employee  will be  subject  to a 20% excise tax on any
excess  parachute  payment and the  Company  will be denied any  deduction  with
respect to such excess parachute payment.

         Alternative  Minimum  Tax. The amount by which the fair market value of
the shares  received  upon  exercise of an incentive  stock  option  exceeds the
exercise  price of the shares is included  in the  calculation  of  "alternative
minimum taxable income" of the optionee.  The alternative minimum tax imposed on
individual  taxpayers is equal to the amount by which 26% of alternative minimum
taxable  income  (28% for  alternative  minimum  taxable  income  in  excess  of
$175,000)  exceeds the regular  federal  income tax rate for a taxable year. For
minimum tax  purposes,  the basis of stock  acquired  through the exercise of an
incentive  stock  option  equals the fair  market  value  taken into  account in
determining the amount of the alternative minimum taxable income. A portion of a
taxpayer's  minimum tax  attributable to certain items  (including the spread on
the  exercise  of an  incentive  stock  option)  may  be  credited  against  the
taxpayer's  regular tax  liability in later years to the extent that the regular
tax liability exceeds the alternative tax.

         Section 162(m) Compensation  Deduction Limitation.  Stock options, SARs
and performance-based restricted stock granted under the Plan are intended to be
"performance-based  compensation"  and  therefore  not subject to the  deduction
limitation of Code Section 162(m).

Accounting

         The Company has elected to be governed by Accounting  Principles  Board
Opinion No. 25, so that there is no earnings charge in connection with the grant
or exercise of at-market  stock options  granted  under the Plan.  Effective for
1996,  the  financial  Accounting  Standards  Board  Statement  No. 123 requires
companies to show in a footnote to their annual  financial  statements,  the pro
forma effect that option grants would have had on earnings if the "value" of the
stock options granted that year were treated as compensation  expense. See "Note
K - Stock Based  Compensation",  of the "Notes to Financial  Statements"  in the
Company's 1996 annual report to the shareholders.  In addition, the Plan options
for 6,930 shares  granted to the directors on March 31, 1997,  which are subject
to shareholder approval, will be subject to an earnings charge to the extent the
market price on the date of shareholder  approval  exceeds the exercise price of
the options.

Amendment of the Plan

         The  Plan may be  terminated  or  amended  by the  Board  at any  time;
however, any modification or amendment requiring  shareholder approval under SEC
Rule 16b-3, the Internal Revenue Code or the rules of the Nasdaq National Market
or any stock  exchange  on which the common  stock is traded  will be subject to
shareholder approval within one year of the adoption of such amendment.

         THE BOARD OF DIRECTORS HAS UNANIMOUSLY  ADOPTED THE PLAN AND RECOMMENDS
THAT YOU VOTE "FOR"  APPROVING THE PLAN. THE  AFFIRMATIVE  VOTE OF A MAJORITY OF
THE SHARES OF COMMON  STOCK  REPRESENTED  AT THE ANNUAL  MEETING  AND VOTED WITH
RESPECT TO THIS  PROPOSAL,  IF A QUORUM IS  PRESENT,  IS REQUIRED TO APPROVE THE
PLAN.

                                       14
<PAGE>

                  RATIFICATION OF APPOINTMENT OF THE COMPANY'S
                          CERTIFIED PUBLIC ACCOUNTANTS

                               (Proxy Item No. 3)

         The Board of  Directors  has  reappointed  Deloitte & Touche LLP as the
Company's  independent certified public accountants for the year ending December
31, 1997. Deloitte & Touche LLP and its constituent  predecessor,  Touche Ross &
Co., have been the Company's certified public accountants since 1986.

         Although not required by  California  law, the Company makes a practice
of seeking shareholder ratification of the appointment of the Company's auditors
at each annual  meeting.  In the event the necessary  vote is not obtained,  the
matter  will  be  returned  to the  Board  of  Directors  for  consideration  of
alternatives.

         Representatives  of  Deloitte  &  Touche  LLP  are  expected  to  be in
attendance at the Annual  Meeting,  with the  opportunity to make a statement if
they so desire and to be available to respond to shareholders' questions.

         THE  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR"  RATIFICATION  AND
APPOINTMENT OF THE COMPANY'S CERTIFIED PUBLIC ACCOUNTANTS.

                                  OTHER MATTERS

         The Company does not know of any matter  other than those  discussed in
the foregoing  materials  contemplated for action at the Annual Meeting.  Should
any other  matter be properly  brought  before the  Meeting,  the holders of the
proxies herein solicited will vote thereon in their discretion.

                              FINANCIAL STATEMENTS

         Shareholders should refer to the Consolidated  Financial Statements and
Supplemental Data,  Management's Discussion and Analysis, and Selected Financial
Data set forth in the Company's Annual Report on Form 10-K,  concurrently  being
provided.

                       SUBMISSION OF SHAREHOLDER PROPOSALS
                             FOR 1998 ANNUAL MEETING

         Any proposal  which a shareholder  wishes to have presented at the 1998
Annual  Meeting and included in the Company's  proxy  statement for such meeting
must be received by the Company,  at its principal executive office, 621 Airpark
Road, Napa,  California  94558-6272,  no later than January 15, 1998.  Proposals
should be addressed to the attention of Mr. William L. Hamilton,  Executive Vice
President and Secretary.

April 11, 1997                             By Order of the Board of Directors

                                           /s/William L. Hamilton
                                           ----------------------
                                           William L. Hamilton
                                           Secretary

A COPY OF THE  COMPANY'S  MOST  CURRENT  ANNUAL  REPORT  IS  CONCURRENTLY  BEING
PROVIDED TO EACH SHAREHOLDER.

                                       15
<PAGE>

                          THE CHALONE WINE GROUP, LTD.

                             1997 STOCK OPTION PLAN


                                February 10, 1997



                                    ARTICLE I

                                     GENERAL


         1.1  Purpose of the Plan.  The  purpose of this Stock  Option Plan (the
"Plan") is to attract and retain  officers and other key  employees,  as well as
non-employee  directors and  consultants,  of the Company,  to encourage them to
devote their utmost effort and skill to the  advancement  and  betterment of the
Company,  and to afford  them the  opportunity  to  acquire a  continuing  stock
ownership interest in the Company, thereby providing them a proprietary interest
in the success of the Company.


         1.2  Definitions.  As used in the Plan  and the  related  stock  option
agreements, the following terms will have the meanings stated below:


                  (a) "Board" means the Board of Directors of the Company.


                  (b) "Company" means The Chalone Wine Group, Ltd., a California
         corporation.


                  (c)  "Code"  means  the  Internal  Revenue  Code of  1986,  as
         amended.


                  (d) "Committee" means the Compensation  Committee appointed by
         the  Board to  administer  the  Plan,  consisting  of not less than two
         members of the Board.  The Board shall have the power from time to time
         to add or remove members of the Committee and to fill vacancies arising
         for any  reason.  If the  Board  has not  established  a  committee  to
         administer the Plan, reference herein to the "Committee" shall refer to
         the Board.


                  (e)  "Consultant"  means any  person,  including  an  advisor,
         engaged by the Company or an  affiliate to render  services,  but shall
         not include  employees or Directors who are paid only a director's  fee
         or who are  not  compensated  by the  Company  for  their  services  as
         Directors.


                  (f) "Director" means a member of the Board.


                  (g)  "Employee"  means any  person  employed  by the  Company,
         including officers and Directors (but excluding  consultants).  Neither
         service  as a  Director  nor  payment  of a  Director's  fee  shall  be
         sufficient to constitute "employment" by the Company.


                  (h) "Exchange Act" means the Securities Exchange Act of 1934.


                  (i) The "Fair  Market  Value" of a Share on any date  shall be
         determined by the Committee  based on the price per Share quoted on the
         principal trading market for the Shares.


                  (j)  "Incentive  Stock  Option" or "ISO"  means an Option that
         meets the requirements of Section 422 of the Code.


                  (k)  "Non-qualified  Stock  Option" or "NQSO"  means an Option
         that is not intended to qualify as an ISO.


                  (l) "Option"  means an option to purchase  Shares and shall be
         either an ISO or an NQSO. 

                                      A-1
<PAGE>

                  (m) "Option Agreement" means the written agreement between the
         Company and an Optionee pursuant to which an Option may be granted. The
         Committee shall determine the terms of each Option  Agreement,  subject
         to the terms and conditions of the Plan.


                  (n) "Optionee" means the holder of an Option.


                  (o) "Option  Price" means the price to be paid for Shares upon
         exercise  of an  Option,  in  accordance  with  Article  II or III,  as
         applicable.


                  (p) "Outside  Director" means a member of the Board who is not
         an Employee or an officer of the Company.


                  (q) "Shares" means shares of common stock,  without par value,
         of the Company.


                  (r)  "Subsidiary"  means any  corporation in which the Company
         owns, directly or indirectly,  stock possessing more than 50 percent of
         the total combined voting power of all classes of stock.


         1.3      Administration of Plan.


                  (a) The Plan shall be  administered  by the Committee,  or the
         full Board acting in lieu of the  Committee.  Subject to the provisions
         of the Plan, the Committee's authority shall include determination of:


                           (i) The persons to whom Options shall be granted;


                           (ii) The number of Shares to be covered by an Option;


                           (iii)  Whether and to what extent an Optionee may use
                  already-owned  Shares in  payment  of the  Option  Price  upon
                  exercise of Options;


                           (iv) Which Options granted to Employees shall be ISOs
                  and which shall be NQSOs;


                           (v) The Option Price;


                           (vi) The period and  conditions,  if any, under which
                  each Option shall vest or be exercisable; and


                           (vii)  The  terms  and   conditions   of  the  Option
                  Agreement between the Company and each Optionee.


                  (b) The  Committee's  decision  construing,  interpreting  and
         administering  the Plan shall be conclusive and binding on all parties.
         No member of the  Committee or the Board shall be liable for any action
         taken or  determination  made in good faith with respect to the Plan or
         to any Option granted pursuant to the Plan.


         1.4  Eligibility.  The individuals who shall be eligible to participate
in the Plan  shall be those key  salaried  Employees,  Consultants  and  Outside
Directors  of  the  Company,  or of  any  Subsidiary,  as  the  Committee  shall
determine.  Eligible  individuals  may also, in the discretion of the Committee,
include employees of Edna Valley Vineyard Joint Venture,  so long as the Company
is the managing  joint venturer of such entity.  Incentive  Stock Options may be
granted  only to  Employees.  Non-Qualified  Stock  Options  may be  granted  to
Employees, Consultants and Outside Directors. Options may be granted to the same
eligible person on more than one occasion.


         1.5 Date of  Grants  Under  Plan.  The date of grant of an Option to an
Employee or a Consultant  hereunder  shall be deemed to be the date of action by
the Committee, notwithstanding that issuance may be conditioned on the execution
of an Option  Agreement.  The date of grant of an Option to an Outside  Director
hereunder shall be deemed to be (i) the date of automatic grant in the case of a
non-discretionary  grant of an Option  pursuant to Section 3.1 and (ii) the date
of action by the  Committee  in the case of a  discretionary  grant of an Option

                                      A-2
<PAGE>

pursuant to Section 3.2, notwithstanding that issuance may be conditioned on the
execution of an Option Agreement.

         1.6 Transferability. Except as permitted by the Committee in any Option
Agreement in accordance  with the rules and  regulations  promulgated  under the
Exchange  Act  with  respect  to  any  exemption  from  the  short-swing  profit
provisions  of Section  16(b) of that Act,  Options  under the Plan shall not be
transferable  by the  holder  other  than  by will or the  laws of  descent  and
distribution and shall be exercisable  during the holder's  lifetime only by the
holder or the holder's guardian or legal representative.  This restriction shall
apply to all  Optionees  receiving  grants  under the Plan,  whether  or not the
Optionee is subject to Section 16(b).

         1.7 Shares  Subject to Plan.  The maximum number of Shares which may be
issued under the Plan shall be  1,000,000,  plus any Shares  subject to issuance
under  the   Company's   1987  Stock   Option   Plan  or  the   Company's   1988
Non-Discretionary  Stock Option Plan that are forfeited to the Company under the
terms and conditions of such plans or the option agreements  issued  thereunder.
The maximum  number of Shares  which may be issued  under the Plan is subject to
adjustment  in  accordance  with Section 4.4. In the event that any  outstanding
Option  shall expire or terminate  for any reason,  the Shares  allocable to the
unused or forfeited portion of that Option may again be available for additional
grants under the Plan. In the event of an Optionee's  delivery of  already-owned
Shares in payment of the Option  Price,  or a portion of it, only the net number
of Shares issued upon  exercise of the Option shall be  considered  issued under
the Plan for the purposes of this Section 1.7.

         1.8  Effective  Date and Term of Plan.  The Plan shall be  effective as
determined  by the  Board,  but no  Options  granted  under  the  Plan  shall be
exercised unless and until the Plan has been approved by the shareholders of the
Company.  The Board may terminate the Plan at any time. If not sooner terminated
by the  Board,  the  Plan  will  expire  on  February  9,  2007.  Expiration  or
termination  of the Plan will not affect the validity or subsequent  exercise of
any Options then outstanding.

                                   ARTICLE II

               STOCK OPTIONS GRANTED TO EMPLOYEES AND CONSULTANTS


         The  provisions  of this  Article II shall  govern  Options  granted to
Employees and Consultants.


         2.1 Option  Agreements.  The grant of an Option shall be evidenced by a
written Option Agreement. Each Option Agreement shall state the number of Shares
subject to the  Option,  the Option  Price,  the  option  period,  the method of
exercise,  the manner of payment,  the  restrictions  on  transfer,  whether the
Option is intended to be an ISO or an NQSO (in the case of Employees),  and such
other terms and conditions as the Committee shall determine  consistent with the
Plan.

         2.2 Option Price.  The price to be paid for Shares upon the exercise of
an Option shall be fixed by the Committee at the time the Option is granted, but
in the case of an ISO shall not be less than the Fair Market Value of the Shares
on the date of grant.

         2.3  Duration  of  Option.  No Option  shall be  exercisable  after the
expiration of ten years from the date of grant.

         2.4 Date of Exercise. Any Option may be exercised at any time following
the date of grant,  in whole or in part,  unless the Committee  shall  otherwise
provide for vesting or other restrictions under which an Option may be exercised
by the Optionee. In the discretion of the Committee,  an Option which is subject
to vesting may become  immediately and fully  exercisable upon the occurrence of
certain  times or events,  including,  without  limitation,  (i) in the event of
death or permanent  disability of the Optionee or (ii) upon the  occurrence of a
change of control of the Company.  For purposes of the Plan, a change of control
shall be deemed to occur if any person or group together with its affiliates and
associates  (other  than the  Company  or any of its  Subsidiaries  or  employee
benefit  plans),  after  the  effective  date of the  Plan,  acquires  direct or
indirect beneficial  ownership of 33 1/3 percent or more of the then outstanding
Shares or commences a tender or exchange offer for 33 1/3 percent or more of the
then  outstanding  Shares.  The terms "group,"  "affiliates,"  "associates"  and
"beneficial ownership" shall have the meanings ascribed to them in the rules and
regulations promulgated under the Exchange Act.

                                      A-3
<PAGE>

         2.5  Method of  Exercise.  The  Committee  shall  establish  procedures
governing the exercise of an Option consistent with the purposes of the Plan.

         2.6 Payment of Option  Price.  Upon  exercise of an Option,  the Option
Price for the Shares to which the exercise relates shall be paid in full in cash
or, as  specified  in the Option  Agreement  or as  otherwise  permitted  by the
Committee  at  the  time  of  exercise,   (i)  by   delivering  to  the  Company
already-owned Shares having a Fair Market Value equal to the Option Price on the
date of exercise,  (ii) by cashless exercise methods which are permitted by law,
including, without limitation, methods whereby a broker sells some or all of the
Shares to which the exercise  relates or holds them as  collateral  for a margin
loan,  delivers proceeds equal to the Option Price to the Company,  and delivers
the remaining  proceeds to the Optionee,  or (iii) by any  combination  of cash,
already-owned  Shares or such cashless  exercise methods having a combined value
equal to the Option Price.  In the  discretion of the  Committee,  already-owned
Shares must have been owned by the Optionee at the time of exercise for at least
the period of time specified by the Committee (which generally shall be not less
than six months). Whenever payment of the Option Price would require delivery of
a fractional  Share,  the Optionee  shall deliver the next lower whole number of
Shares and a cash  payment  shall be made by the Optionee for the balance of the
Option Price.

         2.7 Option  Exercise  Loans.  An Option  Agreement  may provide for the
extension of a loan from the Company to the Optionee to finance  exercise of the
Option,  subject to Committee  approval at the time of  exercise.  Any such loan
shall have a term that does not  exceed ten years,  shall be secured by a pledge
of the Shares  acquired  pursuant to exercise of the Option,  shall be with full
recourse  against the Optionee,  shall bear interest at rates  determined by the
Committee,  and shall  contain such other terms and  conditions as the Committee
shall determine consistent with the Plan.

         2.8 Termination of Employment.  Options may terminate  immediately upon
termination of an Optionee's  employment with the Company for any reason, or may
remain  exercisable  for  such  additional  period  and  to  such  extent  as is
determined by the Committee, but not beyond the original option term.

                                   ARTICLE III

                   STOCK OPTIONS GRANTED TO OUTSIDE DIRECTORS

         The  provisions  of this  Article III shall govern  Options  granted to
Outside Directors.

         3.1 Automatic  Quarterly Grants of Options.  Effective on the final day
of each calendar  quarter,  a grant of an NQSO to purchase  Shares equal to (10)
shares per each 100,000  Shares issued and  outstanding  as of such date rounded
down to the nearest 100,000 Shares shall be made to each person who on that date
is an Outside Director.

         3.2 Discretionary  Grants of Options.  Directors shall also be eligible
to receive  discretionary  grants of Options,  at such times and with respect to
such number of Shares as the Committee shall determine.

         3.3  Non-Exclusivity.  Options granted to Outside  Directors  hereunder
shall be in  addition  to, and not in lieu of, any cash  compensation  otherwise
payable to the members of the Board.

         3.4 Option  Agreements.  The grant of an Option to an Outside  Director
under this Article III shall be evidenced by a written  Option  Agreement.  Each
Option  Agreement  shall state the number of Shares  subject to the Option,  the
Option Price, the option period, the method of exercise,  the manner of payment,
the  restrictions  on  transfer,  and such  other  terms and  conditions  as the
Committee shall determine consistent with the Plan.

         3.5 Option Price.  The price to be paid for Shares upon the exercise of
an Option shall be fixed by the Committee at the time the Option is granted, but
shall not be less than the Fair Market  Value of the Shares on the date on which
the Option is granted.

         3.6  Duration  of  Option.  No Option  shall be  exercisable  after the
expiration of five years from the date of grant.

         3.7 Date of Exercise. Each Option granted pursuant to Section 3.1 shall
vest and become exercisable as to 1/3 of the Shares subject to the Option on the
last day of each  month  following  the grant date of the  Option,

                                      A-4
<PAGE>

so that such Option shall have become fully  vested one calendar  quarter  after
the grant date. Each Option granted  pursuant to Section 3.2 may be exercised at
any time following the date of grant, in whole or in part,  unless the Committee
shall otherwise provide for vesting or other restrictions under which the Option
may be exercised.  In the  discretion of the  Committee,  Options  granted under
Sections  3.1 and 3.2 may  become  immediately  and fully  exercisable  upon the
occurrence of certain times or events, including, without limitation, (i) in the
event  of  death  or  permanent  disability  of the  Optionee  or (ii)  upon the
occurrence  of a change of  control of the  Company  (as such term is defined in
Section 2.4).

         3.8  Method of  Exercise.  The  Committee  shall  establish  procedures
governing the exercise of an Option consistent with the purposes of the Plan.

         3.9 Payment of Option  Price.  Upon  exercise of an Option,  the Option
Price for the Shares to which the exercise  relates  shall be paid in accordance
with the terms and conditions set forth in Section 2.6.

         3.10 Termination of Director Status.  Options may terminate immediately
upon  termination of an Optionee's  service with the Company for any reason,  or
may remain  exercisable  for such  additional  period  and to such  extent as is
determined by the Committee, but not beyond the original term.

                                   ARTICLE IV

                                  MISCELLANEOUS

         4.1 Notices. All notices and other communications required or permitted
hereunder  shall be in writing and shall be mailed by  registered  or  certified
mail, postage prepaid,  or otherwise delivered by hand or messenger or facsimile
transmission, addressed


                  (a)      if to the Company, at

                           The Chalone Wine Group, Ltd.
                           621 Airpark Road
                           Napa, CA 94558
                           Attn:  Secretary

                  (b)      If to an Optionee, at the last address shown on the 
                           Company's personnel records, or


                  (c)      to such address as either party shall later designate
                           by notice to the other.


         4.2 Amendment or Termination.  The Board may, at any time and from time
to time, modify, amend, suspend or terminate the Plan in any respect. Amendments
to the Plan shall be subject to shareholder  approval to the extent  required to
comply with (a) the exemption to the  short-swing  profit  provisions of Section
16(b)  of the  Exchange  Act  pursuant  to  rules  and  regulations  promulgated
thereunder, (b) the exclusion for performance-based  compensation under Internal
Revenue Code Section 162 (m), or (c) the rules and regulations of any securities
exchange on which the Shares are listed or traded.  The Board may also modify or
amend the terms and conditions of any outstanding Option, subject to the consent
of the holder and consistent with the provisions of the Plan.

         4.3 Leave of  Absence.  The  Committee  shall be entitled to adopt such
rules,  regulations and determinations as it deems appropriate under the Plan in
respect of any leave of absence from the Company  taken by the  recipient of any
grant under the Plan.  Without  limiting the  generality of the  foregoing,  the
Committee  shall be entitled to  determine  (a) whether or not any such leave of
absence shall be treated as a termination of employment  with the Company within
the meaning of the Plan and (b) the impact, if any, of any such leave of absence
on grants and awards under the Plan.

         4.4  Recapitalization.  In the event of any  change  in  capitalization
which affects the Shares, whether by stock dividend,  stock distribution,  stock
split,  subdivision  or  combination  of  Shares,  reclassification,  merger  or
consolidation  or  otherwise,  such  proportionate  adjustments,  if any, as the
Committee in its  discretion  deems  appropriate to reflect such change shall be
made with respect to the total number of Shares in respect of which  Options may
be  granted  under the Plan,  the number of Shares  covered by each  outstanding
Option and the Option

                                      A-5
<PAGE>

Price per Share under each Option; however, any fractional shares resulting from
any such adjustment shall be eliminated.

         4.5 Reorganization.  If the Company merges or consolidates with another
corporation  and  is  not  the  surviving  corporation,  or if  the  Company  is
liquidated or sells or otherwise  disposes of substantially all its assets while
unexercised  Options  remain  outstanding  under the Plan,  (a)  subject  to the
provisions  of  clause  (c)  below,  after  the  effective  date of the  merger,
consolidation,  liquidation, sale or other disposition, as the case may be, each
holder of any outstanding Option shall be entitled,  upon exercise of an Option,
to  receive,  in lieu of  Shares,  the  number and class or classes of shares of
stock or other  securities  or  property  to which the  holder  would  have been
entitled if, immediately prior to the merger,  consolidation,  liquidation, sale
or other  disposition,  the  holder had been the holder of record of a number of
Shares  equal to the number of Shares as to which the  Option may be  exercised;
(b) the  Committee may in its  discretion  waive any  limitations  set out in or
imposed  pursuant to this Plan so that all Options,  from and after a date prior
to the effective date of the merger,  consolidation,  liquidation, sale or other
disposition,  as  the  case  may  be,  specified  by  the  Committee,  shall  be
exercisable in full; and (c) all  outstanding  Options which are  exercisable at
any time prior to the effective date of any merger, consolidation,  liquidation,
sale or other disposition may be canceled by the Committee in its discretion, as
of such effective date.

         4.6 General Restriction. Each Option under the Plan shall be subject to
the requirement  that, if at any time the Committee shall determine that (a) the
listing, registration or qualification of the related Shares upon any securities
exchange or under any state or federal  law,  (b) the consent or approval of any
government  regulatory  body,  or (c) an agreement by the recipient of an Option
restricting  disposition of Shares, is necessary or desirable as a condition of,
or in  connection  with,  the  making of an Option or the issue or  purchase  of
Shares  thereunder,  then such grant shall not be  effective in whole or in part
unless such listing, registration, qualification, consent, approval or agreement
shall have been effected or obtained free of any  conditions  not  acceptable to
the Committee.

         4.7 Withholding Taxes. The Company,  with the approval of the Committee
as set forth in the  applicable  Option  Agreement,  may,  at the  request of an
Optionee,  retain Shares which would otherwise be delivered to the Optionee upon
exercise of an Option to satisfy any  withholding  tax liability that may result
from such  exercise or vesting.  The Shares  shall be valued for this purpose at
their Fair Market Value on the date of the exercise or vesting,  as the case may
be.

         4.8 No Right to  Employment.  Nothing  in the Plan or in any  agreement
entered  into  pursuant to the Plan shall  confer upon any Optionee the right to
continue in the employment or service of the Company, nor affect any right which
the Company may have to terminate the employment or service of such person.

         4.9  Rights  as  Shareholder.  No  Optionee  shall  have  rights  as  a
shareholder  with respect to Shares acquired under the Plan unless and until the
certificates for such Shares are delivered to him or her.

         4.10 Special Rules for 10% Holders. No person shall be eligible for the
grant of an ISO if, at the time of grant,  such person owns (or is deemed to own
pursuant to Section 424(d) of the Code) stock  possessing  more than ten percent
(10%) of the total combined  voting power of all classes of stock of the Company
or of any of its  affiliates,  unless the  exercise  price of such  Option is at
least one hundred ten percent  (110%) of the Fair Market  Value of the Shares at
the date of grant and the Option is not exercisable after the expiration of five
(5) years from the date of grant.

         4.11 Exchange Act. With respect to persons subject to Section 16 of the
Exchange  Act,  transactions  under this Plan are  intended  to comply  with all
applicable  conditions of Rule 16b-3 or its successor under the Exchange Act. To
the extent any provision of the Plan or action by the Plan administrators  fails
to so comply,  it shall be deemed null and void, to the extent  permitted by law
and deemed advisable by the Committee.

                              --------------------

                                      A-6

<PAGE>
                                                                      APPENDIX B

                          THE CHALONE WINE GROUP, LTD.
P
R              PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
O
X               For Annual Meeting of Shareholders, May 15, 1997
Y
 
         KNOW ALL MEN BY THESE PRESENTS that the undersigned,  shareholder(s) of
THE CHALONE  WINE GROUP,  LTD.  do(es)  hereby  appoint W. PHILIP  WOODWARD  and
WILLIAM  HAMILTON,   and  each  of  them,  proxies,  each  with  full  power  of
substitution,  for and in the name and stead of the  undersigned  at the  Annual
Meeting of Shareholders  of THE CHALONE WINE GROUP,  LTD., to be held on May 15,
1997,  and at any and all  postponement  or  adjournments  thereof,  to vote all
shares of  capital  stock  held by the  undersigned,  with all  powers  that the
undersigned would possess if personally present, on each of the matters referred
to herein.

         This  proxy,  when  properly  executed,  will be  voted  in the  manner
directed by the undersigned shareholder(s).  If no direction is made, this proxy
will be voted FOR the election of the nominees for director  named in item 1 and
FOR item 2. It will also be voted in the discretion of the  proxyholders  on any
other matter of business  properly coming before the Meeting.  In the event that
any  nominee for  director  is unable or  declines to serve as a director,  this
Proxy  will be voted for any  nominee  who shall be  designated  by the Board of
Directors.
                                                                     -----------
                                                                     SEE REVERSE
                                                                         SIDE
                                                                     -----------
                  (Continued and to be signed on reverse side)

                                 R-E-V-E-R-S-E
<PAGE>
<TABLE>

[ X ] Please mark
      votes as in
      this example.
<CAPTION>

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE FOLLOWING:
<S>                                                              <C>   

1. ELECTION OF DIRECTORS:                                        3. Ratification of appointment       FOR     AGAINST     ABSTAIN  
Nominees: Richard H. Graff, W. Philip Woodward,                  of Deloitte & Touche LLP as         [   ]     [   ]       [   ]   
William L. Hamilton, C. Richard Kramlich, James H.               the Company's independent                                
Niven, Eric de Rothschild, Christophe Salin, Yves-               certified public accountants.                            
Andre Istel, Mark A. Hojel, Phillip M. Plant, William                                                                              
G. Myers                                                         PLEASE PROMPTLY MARK, SIGN,    MARK HERE FOR   [   ]              
                                                                 DATE AND RETURN THIS PROXY     ADDRESS CHANGE                     
[   ] FOR the nominees        [   ] WITHHOLD authority           IN THE ENVELOPE PROVIDED.      AND NOTE AT                        
      listed above (except          to vote for all                                             LEFT                               
      as marked to the              Nominees listed above.                                                                         
      contrary below).                                           This proxy revokes any and all other proxies hertofore given      
                                                                 by the undersigned.                                               
To withhold authority to vote for any individual Nominee,                                                                          
write that Nominee's name in the space provided below.           Please sign exactly as name appears hereon. When shares are       
                                                                 held by joint tenants, both should sign. When signing as          
__________________________________________________________       attorney, executor, administrator, trustee, guardian or in a      
                                                                 fiduciary capacity, please give full title as such. If a          
2. FOR Approval of the Company's 1997 Stock Option               corporation, please sign in full corporate name by President      
   Plan.                                                         or authorized person. If a partnership, please sign in            
                                                                 partnership's name by authorized person.                          
                   FOR     AGAINST     ABSTAIN                                                                                     
                  [   ]     [   ]       [   ]                    Signature:_____________________________  Date: _____________      
                                                                                                                                   
                                                                 Signature:_____________________________  Date: _____________      
                                                                              (If held jointly)                                    
                                                                                                                                   
                                                     R-E-V-E-R-S-E

</TABLE>



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