ACTION PRODUCTS INTERNATIONAL INC
10KSB, 1999-03-31
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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<PAGE>
SECURITIES AND EXCHANGE COMMISSION
Washington, DC  20549

FORM 10-KSB

Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 
1934 

For the fiscal year ended December 31, 1998	Commission file number 0-13118


                          ACTION  PRODUCTS  INTERNATIONAL,  INC.     
                    (Name of Small Business Issuer in Its Charter)

              Florida                          59-2095427
	(State of incorporation)	(IRS Employer Identification No.) 

           390 North Orange Avenue, Suite 2185, Orlando, Florida 32801
                    (Address of principal executive offices)

             Registrant's telephone number, including area code
                               (407) 481-8007

Securities registered pursuant to Section 12(b) of the Act:  None
Securities registered pursuant to Section 12(g) of the Act:

                       Common Stock, par value $.001 per share  
                               (Title of Class)

	Check whether the Issuer (1) has filed all reports required to be filed by 
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90 
days.  Yes   X    No      

	Check if disclosure of delinquent filers in response to Item 405 of 
Regulation S-B is not contained in this form, and no disclosure will be 
contained, to the best of registrant's knowledge, in definitive proxy or 
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB.[X]

State issuer's revenues for its most recent fiscal year:  $ 5,868,800  

	The aggregate market value of the voting stock held by the non-affiliates of 
the Registrant was $3,254,344 based on the average high and low bid price 
reported March 26, 1999 (based on 913,500 shares).

	Indicate the number of shares outstanding of each of the registrant's 
classes of common stock, as of March 26, 1999

			Class									Outstanding
		Common Stock, $.001							 1,624,900

                  DOCUMENTS INCORPORATED BY REFERENCE
                               NONE

<PAGE>
	PART I

	FORWARD-LOOKING STATEMENTS

	Certain statements contained in the Form 10-KSB constitute "forward-looking 
statements" within the meaning of Section 27A of the Securities Act of 1933, as 
amended (the "Securities Act") and Section 21E of the Exchange Act.  Such 
statements include management's expectations and objectives regarding the 
Company's future financial position, operating results and business strategy.  
These statements are subject to risks, uncertainties and other factors that may 
cause the actual results, performance or achievements of the Company to be 
materially different from any future results, performance or achievements 
expressed or implied by such forward-looking statements.  Such risks and 
uncertainties include those set forth under the caption "Forward-Looking 
Statements" set forth in "Management's Discussion and Analysis of Financial 
Condition and Results of Operations" and elsewhere in this Form 10-KSB.  The 
Company assumes no obligation to update the forward-looking information to 
reflect actual results or changes in the factors affecting such forward-looking 
information. 

ITEM 1. 	DESCRIPTION OF BUSINESS: 

(a) General Development of Business

	Action Products International, Inc. (the "Company") began its operations in 
1977 and subsequently incorporated in Florida in 1980.  The Company designs, 
manufactures, and markets toys and published products in a creative and 
diversified portfolio of branded educationally-minded product lines.  The 
Company's products are sold primarily to toy stores, specialty retailers, 
Internet retailers, education outlets, museums, zoos, aquariums, theme parks, 
and attractions in the United States and worldwide.

	While 1997 marked the Company's transition from its previous role as a toy 
and book distributor into a manufacturer and producer of toys and published 
products, 1998 demonstrated the Company's successes in developing the sales of a
core portfolio of brands to replace the sales of divested non-core lines.  
During the past fiscal year, the Company continued expanding its product lines, 
developed new proprietary products and entered new distribution channels, 
resulting in the continued growth of gross profit margins.  In 1998 the Company 
launched its first internally generated branded proprietary toy line, Space 
Voyagers(tm).  Space Voyagers educational action figure toys helped establish 
the Company as offering proprietary product lines in its new channels of 
distribution.  In addition to the further internal development of proprietary 
lines and brands, the Company entered into a three-year renewable licensing 
agreement with Discovery Communications, Inc. which provides for, among other 
things, the Company's right to utilize intellectual properties surrounding the 
Discovery Channel(r) brand.  The internal development of brands coupled with the
Company's licensing efforts has led to the broadening of a balanced portfolio of
product lines.  The Company is currently seeking and pursuing possible 
acquisition opportunities in the children's toy, publishing, Internet and 
software arenas to continue broadening its product offerings.
<PAGE>

(b) Description of Business Products

	The Company sells its educational toy product lines under the name "Action 
Products(tm)."  The lines include such proprietary brands as SpaceVoyagers(tm), 
Woodkits(tm), Imaginetics(tm), Science in Action(tm) and PowerBalls(tm).  
Products include figurines, activity kits, other toy and gift items with a 
strategic emphasis on space, dinosaurs, science and nature, and other 
educational and non-violent categories.  The Company's products are produced by 
approximately 20 outside manufacturing companies in the United States, Mexico, 
Taiwan, Hong Kong and China, and are imported directly by the Company as 
finished goods.  In addition to its proprietary brands, the Company also sells 
products packaged under a license from Discovery Channel(r).  In February 1999, 
the Company obtained a letter of intent from Logiblocs Ltd., a UK manufacturer 
of electronic building blocks, to exclusively market the Logiblocs(tm) product 
line in North, Central, and South America, on a perpetual basis.  However, there
can be no assurances that the Company will finalize an exclusive agreement with 
Logiblocs Ltd.

	The Company publishes its line of educational books under the name "Action 
Publishing(tm)."  The line includes children's activity, coloring and sticker 
books and CD-ROM's on topics such as nature, science, dinosaurs and aerospace.  
Its books are produced both domestically and overseas.  Management anticipates 
opportunities for the Company to further emphasize its publishing offerings both
through proprietary development and acquisition of new interactive book and 
software titles.  The Company may also utilize cross-promotional opportunities 
with the Company's other brands and products.

	Customers

	Management focuses its efforts on both growing the Company's distribution 
channels and the Company's portfolio of brands.  The Company currently sells 
three dominant brands to approximately 2,000 museum stores and attractions 
throughout the United States and the world, a market that served as the 
Company's niche for many years.  While this niche market provides a solid 
foundation for future growth, the Company is continually expanding its 
distribution outside its established niche to toy stores, bookstores, Internet 
retailers, and other types of specialty retailers.

	Customers obtained from these new specialty retail markets emulate the mass 
market with multiple-outlet volume buying.  This results in larger individual 
orders of a reduced number of SKU's (stock keeping units).  One unique category 
of customer arising from the specialty retail market is the Internet retailer.  
The Company is currently working together with several of its current Internet 
retailers, as well as new ones, to offer the Company's product lines to the 
online market.  Management is currently contemplating certain Internet-related 
products and services to offer to its established and growing customer and 
consumer niche (see "Marketing and Sales").

	In addition to expanding into these new markets, Management began 
implementing its plan to enter mass-market distribution.  The Company's 
licensing arrangement with Discovery Channel(r), signed in November 1998, 
provides the Company with the strategic leverage needed to capture a mass-market
customer base.  Specifically, the arrangement with Discovery Channel(r) provides
for a unique relationship with Dayton Hudson Corporation (Target Stores).  Each 
of Target's approximately 800 stores is expected to offer the Company's licensed
product in a variety of SKU's.  In addition, the Company's announced strategy of
pursuing acquisitions of other toy or publishing companies and product lines is 
expected to provide an entree into the mass-market through established channels 
of distribution.

<PAGE>

	Management differentiates the products and brands it offers to the 
specialty and mass markets due to the importance of the preservation of each 
distribution channel and differing product life cycles.  While the special 
relationships with Target Stores and Discovery Communications, Inc. allow for 
some overlap, the Company generally separates the distribution of its products 
and brands between the Specialty Toy/Specialty Retail Market and Mass-Market 
distribution channels. 

	The Company services customers in every state in the United States, as well 
as the District of Columbia.  The Company exports to approximately 20 foreign 
countries and regions including Europe, South and Central America, Canada, Saudi
Arabia, Japan, Hong Kong, Korea, New Zealand, and Australia.  No single customer
accounts for more than 8% of 1998 sales.  Management anticipates Target Stores 
will account for more than 10% of sales in 1999.  No single product accounts for
more than 4% of sales.  

	Marketing and Sales

	The Company markets its product lines through its full-color catalog and 
extensive Internet web sites.  The Company also utilizes newsletters, trade 
publications, client visits, and telephone contact and solicitation.  The 
Company also exhibits its product lines and services at toy, gift, museum, book,
school supply, and other trade shows, as well as showrooms located across the 
country staffed by its independent manufacturers' sales representatives.  The 
Company capitalizes on strategic advertising, product placement and package 
design to emphasize its own proprietary product lines and trade names.

	The Company's catalog is supplemented by an Internet accessible "online" 
catalog.  While the Company's catalog markets primarily to the wholesale 
customer, the Company utilizes its primary Internet site, "www.apii.com," to 
provide information to both the wholesale customer and the end-user, or 
consumer.  By password protecting its customer-sensitive sites, the Company 
allows its customers to browse an online catalog and generate orders that are 
immediately processed by the Company.  Customers are encouraged to place orders 
from the catalog or web site through password protected online ordering or the 
Company's toll-free telephone number and toll-free fax.  The site utilizes many 
of the same features to provide access to the retail market for special orders 
and fill-ins that may be purchased directly from the Company.  The Company also 
utilizes its Internet presence to promote its brands, products, and identity, 
while partnering with its customers who offer its products for sale online.  In 
late 1998 the Company launched a second web site, "www.spacevoyagers.com," 
designed specifically to promote the Space Voyagers(tm) brand name and product 
lines to consumers.  Management foresees the further proliferation of the 
Company's Internet activity and promotion of its brands and products.

<PAGE>

	In addition to its expanding Internet presence, a network of manufacturers' 
representative companies ("rep companies") provides the Company with national 
sales coverage.  This network includes toy reps, educational dealers and 
distributors and is supplemented by the Company's in-house sales staff. The 
Company employs sales professionals to sell its product lines directly by 
telephone, visits, correspondence, trade shows, and other personal contact.  
This combined sales method provides the Company with ongoing customer contact, 
allowing the Company to identify new markets quickly and to respond promptly to 
individual customer needs.  The Company's sales associates offer opportunities 
for sales increases by assisting the rep companies and their customer base with 
customer support and expediting the various administrative tasks involved in new
and recurring orders.

	International Sales and Manufacturing

	Revenues from the Company's international sales represented approximately 
6.5% and 3.3% of total revenues in 1998 and 1997, respectively.  Product lines 
marketed internationally are generally the same as those marketed domestically 
and generally sold internationally directly to retail stores.  In 1998, the 
Company added a South and Central American distributor and plans to achieve 
wider distribution through the addition of distributors in Europe and Japan.  
The Company's revenues from international sales represent a limited percentage 
of total revenues and therefore do not expose the Company to significant risk.  
The Company conducts its international sales in US dollars, and accordingly 
receives payment for such sales in US dollars.  The Company purchases its 
imported products in US dollars.

	In general, international sales are subject to inherent risks, including, 
but not limited to, transportation delays and interruptions, political and 
economic disruptions, currency risks, the imposition of tariffs and import and 
export controls, changes in government policies, cultural differences affecting 
product demands and the burdens of complying with a variety of foreign laws.  
While the Company to date has not experienced any material adverse effect due to
such risks, there can be no assurances that such events will not occur in the 
future and possibly result in increases in costs and delays of, or interference 
with, product deliveries resulting in losses of sales and goodwill.  The Company
believes that it experiences minimal currency risk because all foreign 
transactions are conducted using US dollars. 

	Many of the Company's products are manufactured outside of the United 
States, primarily in Hong Kong, Taiwan, Mexico and China and in most cases are 
directly imported by the Company.  The implementation of the General Agreement 
on Tariffs and Trade in 1996 reduced or eliminated customs duties on many 
products imported by the Company.  The Company believes that the capacity of its
facilities and the supply of completed products which it purchases from 
unaffiliated manufacturers is adequate to meet the foreseeable demand for the 
product lines which it markets.  Over a period of time, the Company's reliance 
on external sources of manufacturing can be shifted to alternative sources of 
supply should such change be necessary.  However, if the Company is prevented 
from obtaining products from a substantial number of its current Far East 
suppliers due to political, labor or other factors beyond its control, the 
Company's operations would be disrupted while alternative sources of products 
were secured.  The imposition of trade sanctions by the United States against a 
class of products imported by the Company, or loss of "most favored nation 
trading status" by China, could significantly increase the cost of the Company's
products imported into the United States.

<PAGE>

	Competition
	
	The Company competes against toy and educational manufacturers and 
importers, distributors and book publishers.  The Company's ability to compete 
successfully is based upon its core competencies, including its portfolio of 
proprietary brands.  The Company's also relies on its ability to offer a wide 
range of specialized "theme" products; "same-day" shipment on most domestic 
orders; and its regional independent reps, in-house sales professionals and 
sales associates who maintain regular and close contact with the Company's 
customers.  The Company believes its reputation, service, and customer 
orientation enable it to build and maintain customer loyalty.

	The Company believes it can maintain and expand its customer base due to 
the growing recognition of its brands within the industry and by consumers.  
Further, the Company's continued emphasis on the development of proprietary 
products and packaging complements its abilities to service its customers and 
its experience in the industry.  Management is improving its distribution 
channel strategy and its representation to traditional toy outlets.  The Company
focused its efforts on the establishment and extension of proprietary product 
lines and is strongly committed to maintaining and enhancing its advantages in 
its markets by continually growing and improving the product lines and services 
it offers.  These services include "value-added" merchandising such as packaging
and display materials intended to assist customers in the sale of the Company's 
products.  In the future Management intends to establish consumer-level 
promotions, designed to drive consumers to retail outlets in search of the 
Company's products and brands.  The Company also plans to leverage its core 
competencies through the strategic acquisition of other product lines in the 
toy, publishing, game and puzzle areas.  This diversification should help to 
solidify distribution channels already served by the Company.

	Intellectual Property

	The Company's products are protected, for the most part and in as many 
countries as practical, by trademark, copyright and patent law to the extent 
that such protection is available and meaningful.  The loss of such rights 
concerning any particular product would not have a material adverse effect on 
the Company's business, although the loss of such protection for a number of 
significant items might have such an effect.

	Government Regulation

	The Company's toys are subject to the provisions of the Consumer Product 
Safety Act, the Federal Hazardous Substances Act and the Flammable Fabrics Act, 
and the regulations promulgated thereunder.  The Consumer Product Safety Act and
the Federal Hazardous Substances Act enable the Consumer Product Safety 
Commission (the "CPSC") to exclude from the market consumer products that fail 
to comply with applicable product safety regulations or otherwise create a 
substantial risk of injury, and the articles that contain excessive amounts of a
banned hazardous substance.  The Flammable Fabrics Act enables the CPSC to 
regulate and enforce flammability standards for fabrics used in consumer 
products.  The CPSC may also require the repurchase by the manufacturer of 
articles which are banned.  Similar laws exist in some states and cities and in 
various international markets.  

<PAGE>

	The Company's products are rated according to the EN-71 safety protocol 
adopted by the European Community.  In addition, the Company's expects to 
certify its products according to the Japanese Toy Association ("JTA") safety 
criteria for consumer products. 

	The Company also voluntarily complies with certain standards established by 
the American Society of Testing and Materials ("ASTM").  Although compliance 
with this much stricter standard is completely at the discretion of the 
manufacturer, it is the policy of the Company that its toys meet this superior 
level of safety.

	The Company maintains a quality control program to ensure product safety 
compliance with the various federal, state and international requirements.  The 
Company's membership in the Toy Manufacturer's Association ("TMA") provides an 
important resource to remain informed of the latest safety guidelines.

	Year 2000 

	The Company is currently addressing its exposure relative to year 2000 
issues for both information and non-information technology systems.  A committee
actively monitors the status of the readiness program of the Company. The 
Company estimates the total year 2000 expenditures to be less than $100,000, 
substantially all of which were incurred in fiscal 1997 and 1998.  These costs 
include, to the extent reasonably estimable, both internal and external 
personnel costs related to the assessment process, as well as the cost of 
purchasing certain hardware and software.  There can be no guarantee that these 
estimates will be achieved and actual results could differ from those planned.  
The Company has currently completed substantially all of the tasks identified to
mitigate the year 2000 exposure.

	Management currently believes the most significant impact of the year 2000 
issue could be an interrupted supply of goods and services from vendors.  
Management does not expect the potential disruption from Year 2000 issues to 
have a material effect on the Company's business operations, but the outcome 
remains uncertain.  The Company has an ongoing effort to gain assurances and 
certifications of suppliers' readiness programs.  Contingency plans include the 
search for alternate certified vendors and the increase of safety stock of major
product lines.

	Personnel

	As of December 31, 1998, the Company had 35 full-time employees, including 
four executive positions, twelve sales and customer support positions, and 
nineteen other positions to fulfill administrative responsibilities in 
marketing, product development, accounting, logistics, etc.  The employees are 
not represented by a union.  In 1998, the Company offered a benefits package to 
its employees which included health and life insurance plans, an Employee Stock 
Ownership Plan (ESOP), a 401(k) plan, and an employee-contributed IRC Section 
125 health plan.  Employees are required to sign a non-compete agreement 
prohibiting direct competition with the Company for a one-year period following 
termination of their employment.  Any personnel-related agreements deemed 
significant by management have been included as exhibits.  The Company believes 
its employee relations are good.

<PAGE>

ITEM 2.  	DESCRIPTION  OF  PROPERTY: 

	The Company's corporate headquarters are located in Orlando, Florida.  The 
Company leases a 3,000 square foot suite in the downtown Orlando business 
district which is staffed by executive, sales, marketing and product development
personnel. 

	The Company's operations are located in a 35,000 square foot building on 
2.5 acres that it owns in an industrial park in Ocala, Florida.  This location 
is approximately one hour north of Orlando and has served as the Company's home 
for nearly 20 years.  The Company-owned Ocala location serves as the Company's 
distribution center and houses its purchasing, accounting, management 
information systems and administrative departments.  The Ocala facility also 
maintains a customer service call center.  The Ocala property is currently 
encumbered by a mortgage.  The principal balance as of December 31, 1998 was 
$748,100 and may be prepaid at any time without penalty.  The mortgage is 
amortized over 20 years and payable in monthly installments of principal and 
interest until 2008, whereby a balloon payment of approximately $513,000 will 
become due.  The property is currently in usable and sellable condition.


ITEM 3.	LEGAL  PROCEEDINGS:

	The Company is not a party to any material litigation, and is not aware of 
any pending or threatened litigation against the company that could have a 
material adverse effect on the Company's business operating results or financial
condition.

ITEM 4.	SUBMISSION  OF  MATTERS  TO  A  VOTE  OF  SECURITY  HOLDERS: 

	During the quarter ended December 31, 1998, there were no matters submitted 
to a vote of the Company's security holders.

<PAGE>
	PART II

ITEM 5.	MARKET  FOR  COMMON  EQUITY  AND  RELATED  STOCKHOLDER  MATTERS:

	The Company's Common Stock is traded on The NASDAQ SmallCap Market under 
the respective symbol APII.  The number of holders on record of the Company's 
Common Stock as of March 26, 1999, was approximately 1,250.

	The high and low bid quotations for each quarter of the fiscal years ended 
December 31, 1997 and 1998 are follows:

	Quarter Ended:	High Bid	Low Bid

	March 31, 1997     	  2.188           2
	June 30, 1997	        2.188           2
	September 30, 1997    3.188         2.5
	December 31, 1997	    2.375       2.375

	March 31, 1998	        3.25        2.25
	June 30, 1998	        3.188       2.563
	September 30, 1998    2.875           2
	December 31, 1998	    6.438        1.75


	The quotations represent prices between dealers in securities; they do not 
include retail mark-ups, mark-downs, or commissions, and do not necessarily 
represent actual transactions. 

	Dividend Policy

	The Company previously distributed shares and warrants as dividends, but 
has not paid any cash dividends.  Any payment of cash dividends in the future 
will be at the discretion of the Board of Directors and will depend on, among 
other things, the Company's future earnings, financial condition, any 
contractual restrictions, capital and other cash requirements, and general 
business conditions. 

ITEM 6.		MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF
		FINANCIAL CONDITION  AND  RESULTS  OF  OPERATIONS: 

	General

	The Company is focused on developing brands.  Management recently led the 
Company away from simply being another distributor of other manufacturers' toy 
and published products towards the establishment and distribution of products 
and brands of its own manufacture or otherwise exclusive to the Company.  In 
addition to the marked growth in gross profit margins and increased market-
penetrating opportunities afforded by its new mix of product offerings, the 
Company's efforts have resulted in the beginning of a balanced portfolio of 
recognizable brands.  The Company's strategy is to continue broadening its 
collection of brands through internal development, licensing, and merger and 
acquisition.

<PAGE>

	Internal Development - The Company's continued rise in its gross margins is 
due in a large part to the development of its proprietary brands, in particular 
its Space Voyager(tm) product line.  John Glenn's return to space and certain 
mainstream motion pictures helped progress the already growing interest 
generated within the educational markets.  Sparked by a renewed consumer 
interest in space exploration, the Company expanded its product line to 
capitalize on the growing enthusiasm.  The concept of Astronaut Action Figures 
was conceived, developed, and brought timely to market by the Company's product 
development professionals.  Other products that the Company introduced were its 
Space Playsets, Pocket Aliens, Inflatables, Gyroscopes and new additions to the 
Power Ball line.  New product introductions reached their initial sales 
expectations and the Company plans on continuing each of the new product lines 
in fiscal 1999.  Management expects to continue its internal development 
strategies in search of additional proprietary and profitable brands.

	Licensing - In addition to the internal development of brands, the Company 
began the strategic use of licensed intellectual properties.  Aware of the risks
often associated with short-lived properties, the Company began its licensing 
ventures by signing a licensing agreement with Discovery Communications, Inc.  
The Discovery Channel(r) brand is recognized worldwide, and possesses the 
unique, elusive qualities of name-recognition and longevity.  While the value of
many licenses may fade in a short period of time, the Discovery Channel(r), with
its educational, quality, true-to-life image, and broad staying power, is a 
natural fit with the Company's other product offerings.  Further, Discovery 
Communications, Inc. has arrangements with Dayton Hudson Corp. (Target Stores) 
to form a solid distribution channel for its licensed products.  While the 
products that the Company offers through Target Stores under the license stand 
on their own inherent qualities, the arrangement  under the license affords the 
Company with an entree into the mass-market.  The Company expects to begin to 
receive the benefits of this arrangement in 1999.


	Mergers and Acquisitions - To supplement the internal development of brands 
and its licensing efforts, the Company hopes to further augment its product 
offerings through the acquisition of related companies, product lines, and 
exclusive distribution rights.  While the Company has not yet consummated any 
transactions under this strategy, in February 1999 it negotiated a letter of 
intent with Logiblocs Ltd. for the exclusive distribution of its electronic 
building blocks called Logiblocs(tm).  Management expects to sign an agreement 
with the UK based company during the early part of the second quarter of 1999.  
Additional mergers or acquisitions may further allow the Company to diversify 
its product offerings with new categories, niches, channels, and customers.  
Finally, the Company hopes to broaden its Internet presence and expects to 
achieve the brand recognition and corporate identity that are critical for 
success.


<PAGE>
	FORWARD-LOOKING STATEMENTS

	Forward-looking statements in this Form 10-KSB including, without 
limitation, statements relating to the Company's plans, strategies, objectives, 
expectations, intentions and adequacy of resources, are made pursuant to the 
safe harbor provisions of the Private Securities Litigation Reform Act of 1995. 
 These forward looking statements involve known and unknown risks, uncertainties
and other factors that may cause our actual results, performance or achievements
to be materially different from any future results, performance or achievements 
expressed or implied by the forward-looking statements The following factors, 
among others, could cause actual results to differ materially from those set 
forth in the forward-looking statements:  the Company's ability to successfully 
(i) develop its brands and proprietary products through internal development, 
licensing and/or mergers and acquisitions, (ii) enter the mass market through 
its licensing agreement with Discovery Communications, Inc., (iii) finalize the 
terms of a distribution agreement with Logiblocs, Ltd. and (iv) develop its E-
commerce strategy.  Additional factors include, but are not limited to the 
following: the size and growth of the market for the Company's products; 
competition, pricing pressures, market acceptance of the Company's product, the 
effect of economic conditions, intellectual property rights and the outcome of 
competitive products; the results of financing efforts, risks in product 
development and other risks identified in this and the Company's other SEC 
reports.

	Results of Operations

	The Company derived and selected the following table of financial data from 
the financial statements which should be read in conjunction with the audited 
financial statements and related notes included elsewhere herein.
<TABLE>
<CAPTION>

	Twelve (12) Months Ended December 31,
      <S>                                   <C>           <C>
	1998	1997
	Net Sales                             $5,868,800    $5,864,300
	Gross Profit                           2,787,000     2,720,100
	Selling, General 
	  & Administrative Expenses            2,775,800     2,490,200
	Income before tax provision              202,000       938,600*
	Net Income                               130,000       635,600
	Basic net income per share                  0.08          0.40
	Cash flow provided by 
	  (used in) operations                    95,800      (698,300)

	(*) Includes pre-tax gain of $771,800

</TABLE>

<PAGE>
<TABLE>
<CAPTION>
	As of December 31, 
      <S>                                   <C>           <C>
	                                        1998          1997
	Current Assets	                    2,438,000     2,977,400
	Total Assets                          5,016,300     5,325,900
	Current Liabilities                     372,300     1,020,200
	Long Term Liabilities                 1,229,800     1,091,000
	Stockholders' Equity                  3,414,200     3,214,700
</TABLE>

	Year Ended December 31, 1998 Compared with Year Ended December 31, 1997

	Net sales increased slightly to a new record $5,868,800 in 1998 from 
$5,864,300 in 1997.  This represents the fifth straight improvement in annual 
sales.  The increase comes as a result of management's efforts to grow its 
distribution channels and the growing strength of various proprietary lines and 
brands.  Management particularly notes the replacement of "lost" sales due to 
the divestiture of certain product lines in the prior year.

	Gross profit grew to $2,787,000, up $66,900, from $2,720,100 in 1997.  As a 
percentage of sales, gross profit improved to 47.5% compared to 46.4% in the 
prior year.  Management credited the continued improvement as a result of the 
development of its proprietary brands.

	Selling, General and Administrative (SG&A) expenses were $2,775,800 and 
$2,490,200 in 1998 and 1997, respectively.  The increase in SG&A expenses is due
primarily to increased selling expenses, including marketing efforts, growth of 
the distribution channels, commissions to the growing network of toy reps, as 
well as added product development expenses and salaries. 

	Interest expense related to current and long term debt was $75,000 and 
$91,100 in 1998 and 1997, respectively.  The decrease is due primarily to the 
improvement in operating cash flow and a reduction in the interest rates on its 
short and long-term borrowings.  (See "Liquidity and Capital Resources")

	Interest income was $149,700 and $24,600 in 1998 and 1997, respectively.  
The increase related primarily to interest earned on notes receivable obtained 
upon the divestiture of certain product lines.

	Other income and expense are netted for financial statement presentation.  
This amount has historically been insignificant and represented less than one-
third-of-one-percent of net sales in each of the last two years.  Other income 
in 1998 included non-compete and consulting income resulting from product line 
divestitures.  During 1998 and 1997, the Company sold or otherwise disposed of 
certain assets, primarily associated with its snack food and certain silk screen
product lines, resulting in gains of $97,100 and $771,800, respectively.

	Liquidity and Capital Resources

	As of December 31, 1998, current assets were $2,438,000 compared to current 
liabilities of $372,300 for a current ratio of approximately 6.5 to 1, 
representing a much stronger liquidity position over the prior year.  In fiscal 
1997, the Company's current ratio was 2.9 to 1.

	The Company had cash flows provided by operations of $95,800 in 1998 
compared to cash flows used in operations of $698,300 in 1997, a net change of 
$794,100.  This change was due in part to collections on trade accounts 
receivable, as well as collections on notes receivable related to the gain 
recognized on the disposition of assets in the prior year.  Accounts receivable 
decreased by $189,600 due in part to collection activities in the fourth 
quarter.  Other Assets increased as a result of the purchase of molds and dies 
related to the Company's proprietary brands and advance licensing fees paid.  
Current liabilities decreased $647,900 due primarily to repayments of borrowings
on the Company's revolving line of credit.

<PAGE>

	In connection with the sale of assets during December 1997, the Company 
received notes aggregating $1,850,000.  The notes bear interest at a rate 
approximating ten percent and provide for principal and interest payments of 
approximately $400,000 per year with the final payment due in March 2004.  As 
collateral for the notes, the Company obtained liens on certain real estate, 
mortgage receivables, life insurance policies and other assets of the purchaser.
 As of December 31, 1998, the balance of the notes receivable was approximately 
$1,465,000.

	As of December 31, 1998, the Company's only long-term debt was a mortgage 
payable to a commercial bank of $748,100.  The Mortgage is collateralized by 
real estate and improvements, bearing interest annually at 7.5% and amortized 
over twenty years, with ten years of monthly principal and interest payments, 
then a balloon payment of approximately $513,000.  The Company obtained the loan
in November 1998 and used the proceeds to repay the $600,000 convertible 9% 
promissory notes owed to related parties and provide additional permanent 
working capital.  Other long term liabilities comprised of deferred revenue of 
$200,000, associated with a non-compete agreement, and deferred income taxes of 
$338,000, primarily associated with the gain, both in connection with the sale 
of certain food line assets.

	During the year ended December 31, 1998, the Company collected $69,500 of 
stock subscription receivables from related parties.  In addition, the Company 
had stock subscription receivables of approximately $44,000 due from related 
parties at year-end.

	The Company maintains a revolving line of credit with a commercial bank 
collateralized by accounts receivable and inventory bearing an interest rate 
approximating the Prime lending rate.  The borrowing limit as of December 31, 
1998 was increased to $1,000,000, against which the Company had borrowed 
$99,900.  The Company subsequently paid the line to zero and satisfied its 
resting covenant for the calendar year 1999.

	During 1998, the Company recorded normal depreciation and amortization of 
its fixed assets of approximately $84,000.  In addition, the Company invested 
approximately $116,000 and $70,000 in the acquisition of new assets in 1998 and 
1997, respectively.

	Shareholders' equity at December 31, 1998 increased by approximately 
$200,000 to $3,414,200 due to net income and the collection of stock 
subscriptions receivable.

	Other Matters

	The Company's product line historically has not been significantly affected 
by inflation and inflation has not had a significant effect on gross earnings.

	The Company's sales have historically been seasonal in nature, reflecting 
peak sales in the second quarter and slower sales in the fourth quarter.  Due to
changes and improvements in the Company's customer base, the impact of the 
seasonal nature of the Company's sales is expected to diminish.


<PAGE>

ITEM 7.	FINANCIAL  STATEMENTS: 

	Financial statements and schedules are submitted in Items 13(1) and (2) on 
this Form 10-KSB.

ITEM 8.	CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  
AND  FINANCIAL  DISCLOSURE: 

	None.

ITEM 9.	DIRECTORS  AND  EXECUTIVE  OFFICERS,  PROMOTERS  AND  CONTROL PERSONS: 
 COMPLIANCE  WITH  SECTION  16(A)  OF  THE  EXCHANGE  ACT: 

			MANAGEMENT/BOARD OF DIRECTORS
   The executive officers and directors of the Company are as follows:

Name                  Age    Position

Ronald S. Kaplan 	    33     Chair of the Board of Directors, President, 
                              Chief Executive Officer (1)

Richard Gordon, Jr.   69     Director, Chair of Nominating Committee (1) (2)

Ronald Tuchman        63     Director, Chair of Audit Committee (2)

Judith Kaplan         60     Director

Pablo Savetman        33     Vice President, Director of Sales

Delton G. de Armas    28     Chief Financial Officer, Secretary (2)

Robert Zumbahlen      42     Treasurer, Purchasing and Inventory Control Manager

(1) Member of the Nominating Committee
(2) Member of the Audit Committee

	Ronald S. Kaplan, Director since 1991, was appointed Chair of the Board on 
January 1, 1996.  He was President ('93-present), Chief Executive Officer ('96-
present), Chief Operating Officer ('93-present), and Executive Vice President 
('91-'93) of the Company.  He is the son of Judith Kaplan.


<PAGE>
	Richard Gordon, Jr., Director since April 1996, is a former Apollo and 
Gemini Astronaut and has recently served both as director and officer with other
publicly traded companies, including Executive Vice President of the National 
Football League's New Orleans Saints, Board Director of Scott Science and 
Technology, Inc., President/CEO of Astro Sciences Corporation, and President of 
Space Age America, Inc.  Mr. Gordon chairs the Nominating Committee and holds a 
Bachelor of Science degree from the University of Washington and an Honorary 
Doctorate of Science from Niagara University.

	Ronald Tuchman , Director since August 1998, is a respected member of the 
toy industry with 30+ years of experience in all aspects of the toy business.  
Prior to joining the Company's Board, Mr. Tuchman most recently served as 
Chairman of the Board, Chief Executive Officer and a Director of Imaginarium, an
"upscale" educational specialty toy store chain.  In addition to other 
professional accomplishments, Tuchman was employed by Toys R Us for nearly 25 
years, where he held several positions, including Senior VP, and is widely known
within the Toy Industry as one of Toys-R-Us' founding fathers.  Mr. Tuchman 
attended Roosevelt University in Chicago where he majored in advertising and 
marketing.

	Judith Kaplan, Company Founder and Director since 1980, served as Chair of 
the Board of Directors of the Company since its incorporation in 1980 until 
December 31, 1995.  Ms. Kaplan was President ('80-'87), Secretary ('80-'97), 
Chief Executive Officer ('80-'95), Chief Financial Officer ('80-'98) and 
Treasurer ('80-'91) of the Company.  She is the mother of Ronald Kaplan.

	Pablo Savetman, Vice President, earned an Associate degree in Business 
Management from St. Johns University in New York.  His experience previous to 
the Company focused on the sales and distribution of consumer products primarily
in international markets and included his position as International Sales 
Manager for Cowboy Brothers Trading Corp from 1993 to 1994, and several years 
preceding as a sales manager for Juno Export Trading.  Mr. Savetman joined the 
Company in April of 1994 and is currently the Company's Vice President of Sales.

	Delton G. de Armas, Chief Financial Officer and Secretary, is a graduate of 
the University of Central Florida in Orlando, Florida with Bachelor of Science 
degrees in Accounting and Finance.  Mr. de Armas joined the Company in September
of 1995.  He was previously with the Certified Public Accounting firm of 
Lovelace, Roby & Company, P.A. 

	Robert Zumbahlen, Treasurer since 1991, is a graduate of Bentley College in 
Waltham, Massachusetts (1979) with a Bachelor of Science in accounting.  Mr. 
Zumbahlen joined the Company in 1984 and is currently the Company's Purchasing 
and Inventory Control Manager.

	Nominating Committee - Richard Gordon, Chair; Ronald S. Kaplan

	Audit Committee - Ronald Tuchman, Chair; Richard Gordon; Delton G. de Armas


<PAGE>
	PART III

ITEM 10.	EXECUTIVE  COMPENSATION: 

	The following table sets forth the aggregate compensation paid to Ronald S. 
Kaplan (the "Named Executive Officer") by the Company.  None of the other 
executive officers of the Company were paid a total annual salary and bonuses of
$100,000 or more.  Except as set forth in the table below, no bonuses or other 
compensation was paid during the 1998, 1997, or 1996 fiscal years.
<TABLE>
<CAPTION>

            Summary Compensation Table
               Long Term Compensation

<S>             <C>         <C>          <C>         <C>
				
                                                     Other 
Name and                    Annual                   Restricted 
Principal                   Salary       Bonus       Compensation
Position        Year          ($)         ($)         ($)(1)
Ronald Kaplan   1998        $100,000     $35,000     $6,000 	
CEO             1997         $75,000         -       $6,000 	
                1996         $73,370         -       $6,000 	
__________________________
(1)Includes value of use of automobile, vacation pay, sick pay.						

</TABLE>

	Ron Kaplan was promoted to Chief Executive Officer and Chairman of the 
Board of Directors as of January 1, 1996 and continues to serve as President of 
the Company.  Mr. Kaplan's annual salary is $100,000 plus the use of an 
automobile.

	Option Grants in Last Fiscal Year

	The Company did not grant any options to the Named Executive during the 
fiscal year ended December 31, 1998. 

Aggregated Option Exercises and Year End Option Values in Last Fiscal Year 

	The following table sets forth the aggregate of options exercised in the 
year ended December 31, 1998 and the value of options held at December 31, 1998.
 The Named Executive did not exercise any options during fiscal 1998.

Option Exercises/Option Values
<TABLE>

<S>               <C>             <C>             <C>                        <C>	
					
                                                  Number of Securities         Value of Unexercised
                   Shares                         Underlying Unexercised      In-the-money Options 
                  Acquired on      Value          Options at Fiscal Year End  At Fiscal Year End
Name	         Exercise (#)    Realized ($)    Exercisable/Unexercisable	 Exercisable/Unexercisable
Ronald S. Kaplan	       -                -            343,000/0              $1,067,111/0 (1)
					
(1) The dollar value was calculated by determining the difference between the 
fair market value at fiscal year-end of the Common Stock underlying the options 
and the exercise prices of the options.  The last sale price of a share of the 
Company's Common Stock on December 31, 1998 as reported by Nasdaq was $4.50.
</TABLE>

<PAGE>
	Section 16(a) Beneficial Ownership Reporting Compliance

	Section 16(a) of the Securities Exchange Act of 1934 requires the Company's 
directors and executive officers, and persons who own more than ten percent 
(10%) of the Company's outstanding common stock to file with the Securities and 
Exchange Commission (the "SEC") and NASDAQ initial reports of ownership and 
reports of changes in ownership of common stock.  Such persons are required by 
the SEC regulations to furnish the Company with copies of all such reports they 
file.  To the Company's knowledge, based solely on a review of the copies of 
such reports furnished to the Company and written representations that no other 
reports were required, all Section 16(a) filing requirements applicable to 
officers, directors and greater than ten percent (10%) beneficial owners were 
complied with.

	Director Compensation

	Directors who are full-time employees of the Company receive no additional 
compensation for services rendered as members of the Company's Board or any 
committee thereof.  Directors who are not full-time employees of the Company 
receive $2,500 per year, $500 for each Board meeting attended in person, and 
$250 for each Company Board meeting attended telephonically.  In addition, from 
time to time the Company may grant incentive stock options with an exercise 
price greater than the market value of the underlying stock to the directors for
services rendered while serving on the Board. 

	Employee Stock Ownership Plan

	On April 23, 1984, the Company adopted an Employee Stock Ownership Plan 
("ESOP").  The ESOP qualifies for special tax benefits under the Internal 
Revenue Code.  Under the ESOP, the Company, at the discretion of its Board of 
Directors, may make an annual contribution to a trust that purchases the 
Company's stock from the Company for the benefit of the Company's employees who 
have completed at least 1,000 hours of work during the fiscal year. Employer 
contributions under the ESOP are allocated to each employee's account on a pro-
rata basis according to the total compensation paid to, and the number of years 
of service by, all eligible employees.  An employee becomes 100% vested in the 
ESOP following 5 years of plan eligibility.  As of December 31, 1998, there were
24,077 shares of Common Stock held by the Company's ESOP trust.

	401(k) Plan

	Effective October 3, 1986, the Company adopted a Voluntary 401(k) Plan.  
All employees are eligible for the plan.  Employees who have worked for the 
Company 18 months are currently eligible for a 34% match of their subsequent 
contributions.  Benefits are determined annually.  The lowest 66% of paid 
employees may contribute the lesser of 15% of their salary or the applicable 
maximum allowed by the Internal Revenue Code.  The top 1/3 of employees cannot 
contribute a percentage greater than 15% of their compensation or 150% of the 
average contribution of the lowest 66% of paid employees to the applicable 
maximum allowed by the Internal Revenue Code.  Employer contributions vest 
within three months and all contributions are held in individual employee 
accounts with an outside financial institution.


<PAGE>
	Stock Option Plan

	To increase the officers', key employees' and consultants' interest in the 
Company and to align more closely their interests with the interests of the 
Company's shareholders, the Board of Directors, adopted a stock option plan 
called the "1996 Stock Option Plan" (the "Plan") on May 28, 1996.  The Plan was 
subsequently ratified by a majority vote of the Company's shareholders.  The 
Board of Directors determined that the Plan will work and believes that the Plan
is in the Company's best interests.

	Under the Plan, the Company has reserved an aggregate of 900,000 shares of 
Common Stock for issuance pursuant to options granted under the Plan ("Plan 
Options").  Plan Options are either options qualifying as incentive stock 
options ("Incentive Options") or options that do not qualify ("Non-Qualified 
Options").  Any Incentive Option granted under the Plan must provide for an 
exercise price of not less than 100% of the fair market value of the underlying 
shares on the date of such grant.  The exercise price of Non-Qualified Options 
shall be determined by the Board of Directors or the Committee but shall in no 
event be less than 75% of the fair market value of the underlying shares on the 
date of the grant.  As of December 31, 1998, there were 634,000 Incentive 
Options existing under the plan.  No Non-Qualified Options have been issued.

ITEM 11.	SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT: 

	The following table sets forth information with respect to the number of 
shares of Common Stock beneficially owned by (i) each director of the Company, 
(ii) the executive officer named in the Summary Compensation Table, (iii) all 
directors and officers as a group and (iv) each shareholder known by the Company
to be a beneficial owner of more than 5% of the Company's common stock as of 
March 26, 1999.  Except as otherwise indicated, each of the shareholders listed 
below has sole voting and investment power over the shares beneficially owned 
and the address of each beneficial owner is c/o Action Products International, 
Inc., 344 Cypress Road, Ocala, Florida 34472-3108.  As of March 26, 1999, there 
were issued and outstanding 1,624,900 shares of Common Stock.
<PAGE>
<TABLE>
<CAPTION>
Table of Beneficial Ownership

			   Amount and
			   Nature of
	Name and	    Title      Beneficial     Percent
	Address	   of Class	   Ownership      of Class
  <S>                <C>         <C>            <C>
Ronald S. Kaplan	    Common      1,193,127 1    42.7%

Judith Kaplan        Common      1,022,164 2    52.7%

Warren Kaplan        Common      1,022,164 3    52.7%

Ronald Tuchman       Common         60,000 4     3.6%

Richard Gordon, Jr.  Common         20,000 5     1.2%

All Directors and
 Officers as a Group
 (8 persons, 
 Directors and 5%
 owners shown above) Common      2,423,471 6    73.2%
___________________
1	Includes immediately exercisable options to purchase 243,000 shares at $1.38 
per share and 100,000 shares at $3.50 per share.  Also includes immediately 
exercisable warrants to purchase approximately 829,000 shares of Common Stock at
$0.579.

2	Includes 24,077 shares held as Trustee of the Company's Employee Stock 
Ownership Plan Trust and immediately exercisable options to purchase 58,000 
shares at $1.38 per share and 100,000 shares at $3.50 per share.  Also includes 
338,875 shares held by her husband, and of which Ms. Kaplan disclaims beneficial
ownership.

3	Includes immediately exercisable options to purchase 58,000 share at $1.38 
per share and 100,000 shares at $3.50 per share.  Also includes 24,077 shares 
held as Trustee of the Company's Employee Stock Ownership Plan Trust and 343,212
shares owned by his wife, and of which Mr. Kaplan disclaims beneficial 
ownership.

4	Includes immediately exercisable options to purchase 60,000 shares at $3.50 
per share.

5	Includes immediately exercisable options to purchase 20,000 shares at $3.50 
per share.

6	The 1,022,164 shares of Common Stock owned by Judith Kaplan and Warren 
Kaplan referred to in footnotes 2 and 3 are counted only once in calculating the
total in order to avoid a misleading total. 
</TABLE>

ITEM 12.	CERTAIN  RELATIONSHIPS  AND  RELATED  TRANSACTIONS:

	As of December 31, 1997, the Company owed $600,000 to Ronald S. Kaplan and 
Elissa Kaplan in the amounts of $480,000 and $120,000, respectively, on five-
year convertible promissory notes.  These notes bore interest at 9% per annum, 
payable monthly, and were convertible into an aggregate of approximately 
1,036,300 shares of the Company's Common Stock.  During 1998, Ronald S. Kaplan 
and Elissa Kaplan redeemed the conversion features of their notes in exchange 
for warrants exercisable for shares of the Company's Common Stock under 
substantially the same terms.  The exchange, therefore, did not have a dilutive 
effect.  Once alternative financing was arranged with a financial institution, 
the previous notes payable were repaid with proceeds from the mortgage payable. 
 Accordingly, there are no notes payable to related parties as of December 31, 
1998.

	In connection with stock options exercised during the year, there were 
stock subscriptions receivable from related parties of $43,700 as of December 
31, 1998, of which $25,000 was collected early in the first quarter of 1999.
<PAGE>
	PART IV

ITEM 13.	EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K 

(a) Financial Statements, Financial Statement Schedules and Exhibits

1.	Financial Statements

			Report of Independent Certified Public Accountants

			Balance Sheet - December 31, 1998 

			Statements of Income - Years ended December 31, 1998 and 1997

			Statements of Changes in Stockholders' Equity - Years ended 
                    December 31, 1998 and 1997

			Statements of Cash Flows - Years ended December 31, 1998 and 1997

			Notes to Financial Statements - Years ended December 31, 1998 and 
1997

	2.	Financial Statement Schedules

	None.

	3.	Exhibits

	Exhibit No.
	(3)		Articles of Incorporation and By-Laws 

		(a)	Articles of Incorporation and By-Laws incorporated by reference to 
      an Exhibit to Form 10-K filed April 12, 1988
		(b)	Amended Articles of Incorporation and By-Laws incorporated by 
      reference to an Exhibit to Definitive Proxy Statement filed May 22, 1998. 

	(10)		Material Contracts

		(a)	Employee Stock Ownership Plan incorporated by reference to an 
       Exhibit to the Company's Registration Statement on Form S-18, 
        dated April 23, 1984, at pages 154-208
		(b)	Incentive Stock Option Plan incorporated by reference to an 
       Exhibit to the Company's Registration Statement on Form S-18 dated 
       September 25, 1984, at pages 210-220
		(c)	401(k) Plan dated October 3, 1986, incorporated by reference to an 
       Exhibit to Form 10-K filed August 15, 1987
<PAGE>
ITEM 13. (a) (10), continued 

		(d)	Amendment to Employee Stock Ownership Plan dated February 8, 1988, 
       incorporated by reference to an Exhibit to Form 10-K filed March 31, 1989
		(e)	Amendment to Employee Stock Ownership Plan dated March 10, 1989, 
       incorporated by reference to an Exhibit to Form 10-K filed March 31, 1989
		(f)	Asset Purchase Agreement between the Company and American Outdoor 
       Products, Inc. dated December 31, 1997 incorporated by reference to 
       Exhibit 2.1 in the Company's Current Report on Form 8-K filed 
       February 26, 1998.

	(11)		Statement re: computation of per share earnings (filed herewith)

	(27)		Financial data schedule (filed herewith)

(b) Reports on Form 8-K

The Company did not file any Current Reports on Form 8-K during the fourth 
quarter of 1998.


<PAGE>
	SIGNATURES

	Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, Action Products International, Inc. has duly caused this 
report to be signed on its behalf by the undersigned, thereunto duly authorized.

							ACTION  PRODUCTS  INTERNATIONAL,  INC.
							a Florida corporation


Date: March 30, 1999      	By:	/s/ Ronald S. Kaplan	
						Ronald S. Kaplan,             Chairman of the Board, Chief 
                                    Executive Officer

	Pursuant to the requirements of the Securities Exchange Act of 1934, this 
report has been signed by the following persons on behalf of the registrant and 
in the capacities and on the dates indicated.

Signature                     Title                               Date


/s/ Ronald S. Kaplan		        Chairman of the Board/	            March 30, 1999 
Ronald S. Kaplan               President/Chief Executive
                               Officer/ Director


/s/ Delton G. de Armas        Chief Financial Officer/           March 30, 1999
 Delton G. de Armas            Secretary
<PAGE>

 EXHIBIT 11
<TABLE>
<CAPTION>

STATEMENT RE: COMPUTATION OF EARNINGS PER SHARE
For the Years Ended December 31, 1998 and 1997


                                       1998                    1997	
                              Basic EPS   Diluted EPS Basic EPS   Diluted EPS
<S>                          <C>          <C>         <C>         <C>
Net income	                   $130,000	   $130,000	   $635,600	   $635,600

Add assumed interest 
 savings on debt, 
 net of tax effect            $     -     $  29,700   $     -     $  35,600

Adjusted net income           $ 130,000   $ 159,700   $ 635,600   $ 671,200

Weighted average number of 
   common shares outstanding	 1,624,900	  1,624,900	  1,579,100	  1,579,100

Dilutive effect of common stock
  options and warrants              -       318,200         -       122,900

Dilutive effect of 9%
  convertible debt due to
  related parties (a)               -       863,600	        -     1,036,300

Weighted average common shares
   used in EPS calculation    1,624,900	  2,806,700	  1,579,100	  2,738,300


Earnings per share            $    0.08   $    0.06   $    0.40   $    0.25


(a)	Convertible debt is considered an other potentially dilutive security.  The 
conversion feature of the debt was exchanged for warrants in November 1998.

</TABLE>

<PAGE>






ACTION  PRODUCTS  INTERNATIONAL,  INC.



FINANCIAL  STATEMENTS


Years Ended December 31, 1998 and 1997




<PAGE>


                         C O N T E N T S


                                                        Page  
                                                       Number


REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS      F-1


FINANCIAL STATEMENTS

	Balance Sheet                                     F-2

	Statements of Income                              F-3

	Statements of Changes in Shareholders' Equity     F-4

	Statements of Cash Flows                          F-5

	Notes to Financial Statements                     F-6

<PAGE>




REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS





Board of Directors
Action Products International, Inc.
Ocala, Florida


We have audited the accompanying balance sheet of Action Products International,
Inc. as of December 31, 1998, and the related statements of income, changes in 
shareholders' equity, and cash flows for each of the two years in the period 
ended December 31, 1998.  These financial statements are the responsibility of 
the Company's management.  Our responsibility is to express an opinion on these 
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. 
 We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in 
all material respects, the financial position of Action Products International, 
Inc. as of December 31, 1998, and the results of its operations and its cash 
flows for each of the two years in the period ended December 31, 1998 in 
conformity with generally accepted accounting principles.




/s/ MOORE STEPHENS LOVELACE, P.A.

Certified Public Accountants



Orlando, Florida
January 26, 1999




<PAGE>
                ACTION  PRODUCTS  INTERNATIONAL,  INC.

                          BALANCE SHEET

                        December 31, 1998



<TABLE>
<CAPTION>

ASSETS
<S>                                             <C>	
CURRENT ASSETS			
Cash and cash equivalents	                    		$       339,900	
Accounts receivable, net of an allowance			
 for doubtful accounts of $25,500                       530,400	
Notes receivable                                        303,300	
Interest receivable                                      36,300
Inventories, net                                      1,091,000	
Prepaid expenses and other assets                       100,100	
Income tax refundable                                    37,000
			
TOTAL CURRENT ASSETS                                  2,438,000	
			
PROPERTY, PLANT AND EQUIPMENT			
Land                                                     67,400	
Building and building improvements                    1,021,600	
Equipment                                               547,100	
Furniture and fixtures                                  122,500	
                                                      1,758,600	
 Less accumulated depreciation and amortization	       (802,500)	
			
NET PROPERTY, PLANT AND EQUIPMENT                       956,100	
			
NOTES RECEIVABLE                                      1,161,500
			
OTHER ASSETS                                            460,700	

TOTAL ASSETS                                   $      5,016,300	
			
</TABLE>

<PAGE>

<TABLE>
<CAPTION>

LIABILITIES AND SHAREHOLDERS' EQUITY

<S>                                            <C>	
CURRENT LIABILITIES			
Accounts payable                               $         44,100	
Accrued expenses                                        101,100	
Accrued payroll and related                              45,900	
Current portion of mortgage payable                      56,300
Borrowings under line of credit	                         99,900
Deferred revenue                                         25,000
		
TOTAL CURRENT LIABILITIES                               372,300	
			
MORTGAGE PAYABLE                                        691,800	
			
DEFERRED INCOME TAXES                                   338,000
			
DEFERRED REVENUE                                        200,000	
			
COMMITMENTS AND CONTINGENCIES			
			
SHAREHOLDERS' EQUITY			
Common stock - $.001 par value; 15,000,000 
  shares authorized; 1,624,900 shares issued 
  and outstanding                                         1,600	
  Additional paid-in capital                          3,008,300	
  Retained earnings                                     448,000	
  Stock subscription receivable                         (43,700)	
			
TOTAL SHAREHOLDERS' EQUITY                            3,414,200

			
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY       $    5,016,300	

</TABLE>

<PAGE>
              ACTION  PRODUCTS  INTERNATIONAL,  INC.
                    STATEMENTS OF INCOME

             Years Ended December 31, 1998 and 1997

<TABLE>
<CAPTION>

                                                    1998             1997
<S>                                             <C>	              <C>	
NET SALES                                       $	5,868,800     $	5,864,300

COST OF SALES                                     3,081,800       3,144,200
					
GROSS PROFIT                                      2,787,000       2,720,100
					
OPERATING EXPENSES					
  Selling                                         1,149,000       1,040,100
  General and administrative                      1,626,800       1,450,100
                                                  2,775,800       2,490,200
					
OTHER INCOME (EXPENSE)					
  Interest expense                                  (75,000)        (91,100)
  Gain on disposition of assets                      97,100         771,800
  Interest income                                   149,700          24,600
  Other income (expense), net                        19,000           3,400
                                                    190,800         708,700
					
INCOME BEFORE PROVISION FOR INCOME TAXES            202,000         938,600
					
PROVISION FOR INCOME TAXES					
  Current                                               -            37,000
  Deferred                                           72,000         266,000
                                                     72,000         303,000
					
NET INCOME                                       $  130,000      $  635,600
					
INCOME PER SHARE					
  Basic                                          $     0.08      $     0.40
  Diluted                                        $     0.06      $     0.25

</TABLE>

<PAGE>
             ACTION  PRODUCTS  INTERNATIONAL,  INC.

         STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY

            Years Ended December 31, 1998 and 1997

<TABLE>
<CAPTION>
											
                                         COMMON STOCK                ADDITIONAL                       STOCK          TOTAL	
                                         $.001 PAR VALUE 	            PAID-IN         RETAINED        SUBSCRIPTION   SHAREHOLDERS'	
                                      SHARES           AMOUNT         CAPITAL         EARNINGS        RECEIVABLE     EQUITY	
<S>		                   <C>              <C>            <C>             <C>             <C>            <C>	
BALANCE - DECEMBER 31, 1996		1,549,900        $	1,500        $ 2,904,200    $  (317,600)    $   (84,000)   $   2,504,100	
													
COLLECTION OF STOCK SUBsCRIPTIONS            -              -                  -              -            75,000          75,000	

ISSUANCE OF COMMON 	SHARES 
  ON EXERCISE OF  OPTIONS                75,000            100            104,100             -          (104,200)            -    
													
NET INCOME                                  -              -                  -           635,600             -           635,600	
													
BALANCE - DECEMBER 31, 1997           1,624,900          1,600          3,008,300         318,000        (113,200)      3,214,700	
													
COLLECTION OF STOCK SUBSCIPTIONS            -              -                  -               -            69,500          69,500	
													
NET INCOME                                  -              -                  -           130,000             -           130,000	
													
BALANCE - DECEMBER 31, 1998           1,624,900        $ 1,600        $ 3,008,300      $  448,000      $  (43,700)	  $  3,414,200	

</TABLE>

<PAGE>
                     ACTION  PRODUCTS  INTERNATIONAL,  INC.

                            STATEMENTS OF CASH FLOWS

                      Years Ended December 31, 1998 and 1997

<TABLE>
<CAPTION>

                                                        1998             1997	
<S>		                                       <C>             <C>	
CASH FLOWS FROM OPERATING ACTIVITIES					
Net income                                             $     130,000   $      635,600	
Adjustments to reconcile net income to net cash 
 used in operating activities					
  Depreciation                                                83,800          107,900	
  Amortization                                               109,100          136,200	
  Deferred income tax provision                               72,000          266,000	
  Gain on disposition of fixed assets                        (97,100)        (771,800)	
  Changes in:					
   Accounts receivable                                       189,600         (224,000)	
   Inventories                                                (5,000)        (616,600)	
   Prepaid expenses and other current assets                 (41,500)          38,000	
   Income taxes refundable                                   (37,000)          21,000	
   Notes receivable                                          385,200            9,900	
   Interest receivable                                       (36,300)             -    	
   Other assets                                             (419,700)        (128,600)	
   Accounts payable                                          (53,600)        (193,300)	
   Accrued expenses                                          (71,700)         (15,600)	
   Income taxes payable                                      (37,000)          37,000	
   Deferred revenue                                          (75,000)             -    	
					
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES           95,800         (698,300)	
					
CASH FLOWS FROM INVESTING ACTIVITIES					
  Acquisition of property, plant and equipment              (116,500)         (68,800)	
  Proceeds from sale of assets                                97,100          350,000	
					
NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES          (19,400)         281,200	
					
CASH FLOWS FROM FINANCING ACTIVITIES					
  Collection of stock subscriptions receivable                69,500           75,000	
  Proceeds from mortgage borrowings                          750,000              -    	
  Repayment of mortgage principal                             (1,900)             -    	
  Repayment of notes payable to related parties             (600,000)             -    	
  Net change in borrowings under line of credit             (491,900)         416,800	
					
NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES         (274,300)         491,800	
					
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS        (197,900)          74,700	
					
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD             537,800          463,100	
CASH AND CASH EQUIVALENTS AT END OF PERIOD               $   339,900       $  537,800	
</TABLE>

<PAGE>
                ACTION  PRODUCTS  INTERNATIONAL,  INC.

                     NOTES TO FINANCIAL STATEMENTS

                Years Ended December 31, 1998 and 1997



NOTE 1 -	SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

	Description of Business

	Action Products International, Inc. (the Company) is engaged in the 
design, manufacture and sale of toys, books, and other educational and 
entertainment products.  The Company also sells promotional products.  The 
Company's products are wholesaled worldwide to educational and leisure industry 
retailers.

	Cash and Cash Equivalents

	For financial presentation purposes, the Company considers short-term, 
highly liquid investments with original maturities of three months or less to be
cash equivalents.

	Inventories

	Inventories, which consist of finished goods purchased for resale, are 
stated at the lower of cost (determined by the first-in, first-out method) or 
market.  The inventory valuation allowance at December 31, 1998 was 
approximately $110,000.

	Property, Plant and Equipment

	Property, plant and equipment are stated at cost.  Depreciation is 
provided using the straight-line method over the estimated useful lives of the 
various classes of assets, as follows:

   Building                   40      Years
   Building improvements	6 - 12  Years
   Furniture and fixtures	5       Years
   Equipment                  5 - 7   Years

	Other Assets

	Other assets consist of costs associated with molds and dies for form-
pressed toys, purchased text for the Company's books, and license fees for the 
use of the Discovery Channel(r) name on the packaging of certain educational 
toys (See Note 11).  These assets are amortized on a straight-line basis over 
their useful lives as follows: 

   Molds and dies    10     Years
   Purchased text    3 - 10 Years
   License fees      1      Year

	In the event a product is discontinued and the associated costs are not 
fully amortized, the unamortized portion is charged to expense at the time the 
product is discontinued. 

<PAGE>
NOTE 1 -	SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

	The Company assesses the recoverability of intangible assets if facts 
and circumstances suggest that their carrying amount may have been impaired.  In
making its assessment, the Company gives consideration to the undiscounted cash 
flows from the use of such assets, the estimated fair value of such assets, and 
other factors that may affect the recoverability of such assets.  If such an 
assessment indicates that the carrying value of intangible assets may not be 
recoverable, the carrying value of intangible assets is reduced. 

	Shareholders' Equity

	During 1998, the Company amended its Articles of Incorporation to 
increase the number of authorized shares of common stock from 7,500,000 to 
15,000,000 and to authorize the issuance of up to 10,000,000 shares of preferred
stock, in one or more series with rights, preferences, privileges and 
restrictions, including voting and conversion rights as determined by the 
Company's board of directors.  No shares of preferred stock have been issued.

	Deferred Revenue

	In December 1997, the Company entered into an agreement with the 
purchaser of certain of the Company's assets associated with its snack food 
product line (see Note 5).  The agreement provides, among other things, for the 
Company to receive compensation of $250,000 in exchange for ceasing its 
activities related to the manufacture and sale of freeze-dried snack foods for a
period of ten years.  The agreement also provides for compensation of $50,000 in
exchange for making certain information available to the purchaser during 1998. 
 The Company recorded these amounts as deferred revenue at December 31, 1997 and
is amortizing them into income using the straight-line method over the terms 
specified in the agreement.  As of December 31, 1998, deferred revenue was 
$225,000.

	Revenue Recognition

	The Company recognizes revenue from the sale of its products when goods 
are shipped to customers.

	Comprehensive Income

	The Company has no accumulated or current items of comprehensive income 
that are excluded from net income.  Accordingly, the Company has not presented a
statement of comprehensive income. 

	Income Taxes

	The Company recognizes deferred tax liabilities and assets for the 
expected future tax consequences of events that have been included in its 
financial statements or tax returns.  Deferred income tax liabilities and assets
are determined based on the difference between the financial statement and tax 
bases of liabilities and assets using enacted tax rates in effect for the year 
in which the differences are expected to reverse (see Note 7). 

<PAGE>
NOTE 1 -	SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

	Net Income Per Share

	During 1997, the Company adopted Statement of Financial Accounting 
Standards No. 128, Earnings Per Share (SFAS 128), which requires presentation of
both basic and diluted earnings per share.  Basic earnings per share is based on
the weighted average number of common shares outstanding during each year.  
Diluted earnings per share is based on the sum of the weighted average number of
common shares outstanding plus common stock equivalents arising out of stock 
options, warrants, and convertible debt.  Earnings per share information for all
periods have been restated to conform to the requirements of SFAS 128.

	The following tables reconcile the numerators and denominators of the 
basic and diluted earnings per share computations for 1998 and 1997:


                                     Year Ended December 31, 1998

                                    Income       Shares      Per-Share
                                 (Numerator)  (Denominator)   Amount
Basic EPS
	Net income                 $  130,000     1,624,900       $0.08

Effect of Dilutive Securities
	Common Stock Options and
		Warrants                    -         318,200
	9% Convertible Notes Due to
		Related Parties          29,700       863,600

Diluted EPS
	Net Income Plus Assumed
		Conversions          $  159,700     2,806,700       $0.06

Options to purchase 634,000 shares of common stock at approximately $3.50 per
share were outstanding during 1998, but were not included in the computation of 
diluted EPS because the options' exercise prices were greater than the average 
market price of the common shares.  The options expire from 1999 to 2003.

<PAGE>
NOTE 1 -	SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)



Year Ended December 31, 1997
                                    Income       Shares      Per-Share
                                 (Numerator)  (Denominator)   Amount
Basic EPS
	Net income                 $  635,600     1,579,100       $0.40

Effect of Dilutive Securities
	Common Stock Options              -         122,900
	9% Convertible Notes Due to
		Related Parties          35,600     1,036,300

Diluted EPS
	Net Income Plus Assumed
		Conversions          $  671,200     2,738,300       $0.25


Options to purchase 509,000 shares of common stock at approximately $3.50 per 
share were outstanding during 1997, but were not included in the computation of 
diluted EPS because the options' exercise prices were greater than the average 
market price of the common shares.  The options expire from 1999 to 2001.

	Use of Estimates

	The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates and 
assumptions that affect the reported amounts of assets and liabilities and 
disclosure of contingent assets and liabilities at the date of the financial 
statements.  Estimates also affect the reported amounts of revenues and expenses
during the reporting period.  Actual results could differ from those estimates.

	Reclassifications

	Certain amounts in the 1997 financial statements have been reclassified 
to conform to the 1998 presentation.  

	Credit Risk and Fair Value of Financial Instruments

	Financial instruments which potentially subject the Company to 
concentrations of credit risk at December 31, 1998 include trade receivables, 
notes receivable, and approximately $360,000 of cash deposited in money market 
funds.  Concentrations of credit risk with respect to trade receivables are 
limited, in the opinion of management, due to the Company's large number of 
customers and their geographic dispersion.

	The carrying values of cash and cash equivalents, the line of credit, 
and the mortgage payable approximate their fair values.  It is not practicable 
to estimate the fair value of the notes receivable due to the nature of the 
underlying collateral. 

<PAGE>
NOTE 1 -	SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

	Year 2000

	The Year 2000 issue is the result of shortcomings in electronic data 
processing systems and other electronic equipment that may adversely affect 
business operations.

	The Company's management is making efforts to determine the possible 
effects of Year 2000 issues on its operations.  Management will also attempt to 
determine if its significant customers, vendors and other third parties upon 
which it relies have addressed or will be able to address any affected systems 
on a timely basis.  Management does not expect the potential disruption from 
Year 2000 issues to have a material effect on the Company's business operations,
but the outcome remains uncertain.  The accompanying financial statements 
contain no provision or adjustments related to the ultimate outcome of this 
uncertainty.


NOTE 2 -	RELATED-PARTY BORROWINGS

	At December 31, 1997, the Company had long-term notes payable to two 
shareholders of the Company in the aggregate amount of $600,000.  The notes bore
interest at 9% per annum and were convertible at any time in whole or in part at
the lender's option into common shares of the Company at $0.579 per share.  
During 1998, the conversion features attached to the long-term notes payable 
were exchanged for an equivalent number of warrants.  The Company subsequently 
repaid the notes using proceeds from mortgage borrowings (see Note 3).  The 
Company has reserved, from its authorized but unused shares of common stock, 
1,036,300 shares for use in the event the warrants are exercised.  The warrants 
are exercisable under substantially the same terms as the conversion feature for
which they were exchanged.

	Cash paid for interest on the notes payable to related parties during 
the years ended December 31, 1998 and 1997, was approximately $49,900 and 
$59,000, respectively.

	The Company had stock subscriptions receivable from related parties of 
approximately $43,700 and $113,200 as of December 31, 1998 and 1997, 
respectively.


NOTE 3 -	MORTGAGE PAYABLE

	In November 1998, the Company borrowed $750,000 from a financial 
institution in the form of a mortgage payable, as follows:

Mortgage payable, collateralized by real 
estate and improvements, bearing interest at 
7.5% per annum, 120 monthly payments of 
principal and interest of approximately 
$6,100 based on a 20-year amortization, with 
a balloon payment of approximately $513,500 
due in 2009.                                            $    748,100

	The mortgage provides that, among other things, the Company maintain a 
minimum working capital and net worth, and a maximum debt to net worth ratio.  
The proceeds were used to repay notes payable to related parties of $600,000 and
to provide additional permanent working capital. 

<PAGE>
NOTE 3 -	MORTGAGE PAYABLE (Continued)

	Maturities on the mortgage payable are as follows: 

Year                   Principal

1999                   $   56,300
2000                       55,100
2001                       53,600
2002                       52,000
2003                       50,400
Thereafter                480,700
                       $  748,100

	Cash paid for interest on the mortgage payable during the year ended 
December 31, 1998 approximated $4,200.

	Cash paid for interest on all borrowing arrangements was approximately 
$75,000 and $91,000 in 1998 and 1997, respectively.


NOTE 4 -	CREDIT LINE

	The Company maintains a line of credit with a financial institution 
under a revolving loan agreement, which matures in November 1999.  The borrowing
limit as of December 31, 1998 was $1,000,000.  Borrowings are collateralized by 
all accounts receivable and inventories and interest is payable monthly at the 
financial institution's prime rate (7.75% at December 31, 1998).  The agreement 
provides that, among other things, the Company maintain a minimum working 
capital and net worth, a maximum debt to net worth ratio, and a 30-day resting 
requirement, all as defined in the agreement.  The agreement also prohibits 
additional indebtedness in excess of $200,000 in aggregate.  At December 31, 
1998, the Company had $99,900 of borrowings under the line of credit.  The 
Company has subsequently paid the line to zero and satisfied the 30-day resting 
requirement for the calendar year 1999.


NOTE 5 -	GAIN ON DISPOSITION OF ASSETS

	During 1997, the Company sold or otherwise disposed of certain assets, 
primarily associated with its snack food and silk screen product lines.  The 
selling price of the assets sold was approximately $2,200,000 and was received 
in the form of $350,000 in cash and $1,850,000 in notes receivable (see Note 6).
 The aggregate net book value of assets sold or otherwise disposed of was 
approximately $1,430,000, resulting in a gain of approximately $770,000.

	During 1998, the Company sold assets related to its silk screen product 
line which had been abandoned in 1997.


NOTE 6 -	NOTES RECEIVABLE

	In connection with the sale of certain assets during December 1997, the 
Company received notes aggregating $1,850,000.  The notes bear interest at a 
rate approximating 10% and provide for principal and interest payments of 
approximately $400,000 per year, with the final payment due in March 2004.  As 
collateral for the notes, the Company has obtained liens on certain real estate,
mortgage receivables, life insurance policies and other assets of the purchaser.


<PAGE>

NOTE 6 -	NOTES RECEIVABLE (Continued)

	In January 1998, the purchaser sold a parcel of real estate that was 
pledged as collateral for the notes receivable.  Accordingly, sale proceeds of 
$394,000 were remitted to the Company as a reduction in the principal amount of 
the notes receivable.


NOTE 7 -	INCOME TAXES

	Significant components of the Company's deferred tax liabilities and 
assets at December 31, 1998, are approximately as follows:

Deferred Tax Liabilities
	Depreciation                                $    (51,000)
	Deferred income on installment sale             (301,000)
		Net deferred tax liabilities                   (352,000)
Deferred Tax Assets
	Bad debt allowance                                 8,000
	Inventory reserves                                32,000
	Alternative minimum tax credit carryforwards      37,000
	Non-compete agreement                              6,000
	Net operating loss carryforwards                  21,000
			Gross deferred tax assets                      104,000
	Valuation allowance                              (90,000)
			Net deferred tax assets                         14,000
				Net deferred taxes                       $   (338,000)

	During 1998, deferred tax asset valuation allowance did not change.

	The difference between the Company's effective income tax rate and the 
federal statutory rate is reconciled below:

                                         1998          1997
Federal provision expected at 
statutory rates                        $   70,000    $   320,000
Alternative minimum tax, 
depreciation, meals and 
entertainment, and other items              5,000         63,000
Tax effects of net operating loss          (3,000)       (80,000)

		Provision for income taxes           $   72,000    $   303,000

	The Company had no foreign operations subject to foreign income taxes.

	At December 31, 1998, net operating losses in the amount of $24,000 are 
available to carry forward to offset federal taxable income through the year 
2012.  Income taxes paid in cash were approximately $37,000 and $10,000 during 
the years ended December 31, 1998 and 1997, respectively.


NOTE 8 -	INTERNATIONAL SALES

	International sales amounted to approximately $382,000 and $194,000 in 
1998 and 1997, respectively.  All foreign transactions are transacted in US 
dollars.


<PAGE>
NOTE 9 -	EMPLOYEE STOCK OWNERSHIP AND OPTION PLANS

	Employee Stock Ownership Plan

	The Company has an Employee Stock Ownership Plan (the ESOP), which 
covers substantially all employees.  The ESOP provides, among other things, that
contributions to the ESOP shall be determined by the Board of Directors prior to
the end of each year and that the contributions may be paid in cash, Company 
stock or other property at any time within the limits prescribed by the Internal
Revenue Code.  At December 31, 1998, the ESOP held approximately 24,077 shares 
of the Company's common stock.  No contributions were made in 1998 or 1997.

	1996 Stock Option Plan

	On May 28, 1996, the Company's Board of Directors adopted the "1996 
Stock Option Plan" (the SOP).  Under the SOP, the Company has reserved an 
aggregate of 900,000 shares of common stock for issuance pursuant to options.  
SOP options are issuable at the discretion of the Board of Directors at exercise
prices of not less than the fair market value of the underlying shares on the 
grant date.  During 1998 and 1997, a total of 130,000 and 10,000 options, 
respectively, were issued under the SOP at a weighted average exercise price of 
approximately $3.50 per share.  As of December 31, 1998 there were 634,000 SOP 
options outstanding.

	Other Stock Options

	In addition to the SOP options, the Company has other options 
outstanding.  All outstanding stock options not granted under the SOP are 
exercisable at $1.38 per share.  As of December 31, 1998 there were 388,000 
other options outstanding.  

	There was an aggregate of 1,022,000 stock options outstanding at 
December 31, 1998.  The options expire as follows: 408,000 in 1999; 554,000 in 
2001; and 60,000 in 2003.  In the event of a change in the Company's control, 
the options may not be callable by the Company.  The following table summarizes 
the aggregate stock option activity for the years ended December 31, 1998 and 
1997:

                                                Shares Under
                                                   Option
Outstanding at December 31, 1996                  972,000
Exercised during 1997                             (75,000)
Expired during 1997                               (10,000)
Granted during 1997                                10,000
Outstanding at December 31, 1997                  897,000

Expired during 1998                                (5,000)
Granted during 1998                               130,000
Outstanding at December 31, 1998                1,022,000
	

	During 1997, 75,000 stock options were exercised, resulting in proceeds 
to the Company of $104,200, all of which was in the form of subscriptions 
receivable.  Total subscriptions receivable as of December 31, 1998 were $43,700
and were receivable from related parties.

	Payments of stock subscriptions receivable of $69,500 and $75,000 were 
collected in 1998 and 1997, respectively.

<PAGE>

NOTE 9 -	EMPLOYEE STOCK OWNERSHIP AND OPTION PLANS (Continued)

	The Financial Accounting Standards Board pronouncement FAS No. 123, 
"Accounting for Stock-Based Compensation," (FAS 123) requires that the Company 
calculate the value of stock options at the date of grant using an option 
pricing model.  The Company has elected the "pro-forma, disclosure only" option 
permitted under FAS 123, instead of recording a charge to operations, as shown 
below:

                                                1998       1997
Net income (loss)             As reported    $ 130,000  $ 635,600
                              Pro forma       (166,700)   617,800

Income (loss) per share  Basic
                              As reported         0.08       0.40
                              Pro forma          (0.10)      0.39
                         Diluted
                              As reported         0.06       0.25
                              Pro forma          (0.10)      0.24

	The Company's weighted-average assumptions used in the pricing model 
and resulting fair values were as follows:
                                                1998       1997
Risk-free rate                                  6.50%      6.50%
Expected option life (in years)                 4.25       5.00
Expected stock price volatility                  152%       105%
Grant date value                               $2.08      $1.78


NOTE 10 -	EMPLOYEE BENEFIT PLANS

	The Company has a 401(k) employee benefit plan (the Plan), which covers 
substantially all employees.  Under the terms of the Plan, the Company is to 
contribute an amount, as determined annually by the Company's Board of 
Directors, of the participants' voluntary contributions to the Plan.  The 
Company charged approximately $17,700 in 1998 and 1997 to operations for its 
contributions to the Plan.


NOTE 11 -	OTHER COMMITMENTS AND CONTINGENCIES

	Operating Leases 

	During 1998, the Company entered into a noncancelable operating lease 
for office space which expires in November 2003.  In addition, the Company 
leases certain vehicles under noncancelable operating leases expiring through 
2001.  The operating leases provide for minimum lease payments aggregating to 
approximately $93,800 in 1999;  $84,900 in 2000; $70,900 in 2001; $68,600 in 
2002 and $52,200 in 2003.  During 1998, approximately $64,000 was charged to 
operations for rent expense related to the operating leases.

<PAGE>

NOTE 11 -	OTHER COMMITMENTS AND CONTINGENCIES (Continued)

	Legal and Regulatory Proceedings

	The Company is engaged in various legal and regulatory proceedings 
incidental to it's normal business activities.  Such matters are subject to many
uncertainties, and outcomes are not currently predictable.  Consequently, it is 
not practical to estimate a range of possible loss from the final disposition of
these matters, and losses, if any, could be material with respect to earnings in
a given period.  However, management is of the opinion that the resolution of 
the matters will not result in any significant liability to the Company in 
relation to it's financial position or liquidity.

	Licensing Agreement

	During 1998, the Company entered into a three-year licensing agreement 
with Discovery Communications, Inc. which provides for, among other things, the 
Company's right to utilize intellectual properties surrounding the Discovery 
Channel(r) brand.  As defined in the agreement, the Company agreed to pay 
royalties totaling a minimum of $300,000 over the term of the agreement based on
the expected sales of the product line bearing the Discovery Channel(r) name.


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER>   1,000
       
<S>                                     <C>
<PERIOD-TYPE>                           YEAR
<FISCAL-YEAR-END>                       Dec-31-1998
<PERIOD-START>                          Jan-01-1998
<PERIOD-END>                            Dec-31-1998
<CASH>                                          340
<SECURITIES>                                      0
<RECEIVABLES>                                   530
<ALLOWANCES>                                      0
<INVENTORY>                                    1091
<CURRENT-ASSETS>                               2438
<PP&E>                                         1759
<DEPRECIATION>                                 (803)
<TOTAL-ASSETS>                                 5016
<CURRENT-LIABILITIES>                           372
<BONDS>                                         748
<COMMON>                                          2
                             0
                                       0
<OTHER-SE>                                     3412
<TOTAL-LIABILITY-AND-EQUITY>                   5016
<SALES>                                        5869
<TOTAL-REVENUES>                               5869
<CGS>                                          3082
<TOTAL-COSTS>                                  3082
<OTHER-EXPENSES>                               2776
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                               75
<INCOME-PRETAX>                                 202
<INCOME-TAX>                                     72
<INCOME-CONTINUING>                             130
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                                    130
<EPS-PRIMARY>                                  0.08
<EPS-DILUTED>                                  0.06
        

</TABLE>


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