PEOPLES FINANCIAL CORP
DEF 14A, 1997-12-23
STATE COMMERCIAL BANKS
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant  [X]
Filed by a Party other than the Registrant  [ ]

Check the appropriate box:
[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by
        Rule 14a-6(e)(2))
[X]   Definitive Proxy Statement
[X]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                          Peoples Financial Corporation
                (Name of Registrant as Specified In Its Charter)

                          Peoples Financial Corporation
     (Name of Person(s) Filing Proxy Statement if Other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]     No fee required
[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

          1)   Title of each class of securities to which transaction applies:

          2)   Aggregate number of securities to which transaction applies:

          3)   Per unit price or other underlying value of transaction  computed
               pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
               the filing fee is calculated and state how it was determined)

          4)   Proposed maximum aggregate value of transaction:

          5)   Total fee paid:

[ ]    Fee paid previously with preliminary materials

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

          1)   Amount Previously Paid:

          2)   Form, Schedule or Registration Statement No.:

          3)   Filing Party:

          4)   Date Filed:


<PAGE>



                          PEOPLES FINANCIAL CORPORATION
                              211 Lincoln Way East
                              Massillon, Ohio 44646
                                 (330) 832-7441

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

         Notice is hereby given that the 1998 Annual Meeting of  Shareholders of
Peoples Financial Corporation ("PFC") will be held at the main office of Peoples
Federal  Savings  and Loan  Association  of  Massillon,  211  Lincoln  Way East,
Massillon,  Ohio 44646,  on January 28,  1998,  at 2:00 p.m.,  Eastern Time (the
"Annual Meeting"),  for the following purposes, all of which are more completely
set forth in the accompanying Proxy Statement:

          1.   To re-elect three directors of PFC for terms expiring in 2000;

          2.   To ratify the selection of Grant  Thornton LLP as the auditors of
               PFC for the current fiscal year; and

          3.   To transact  such other  business as may properly come before the
               Annual Meeting or any adjournments thereof.

         Only shareholders of PFC of record at the close of business on December
5, 1997, will be entitled to receive notice of and to vote at the Annual Meeting
and at any adjournments thereof.  Whether or not you expect to attend the Annual
Meeting,  we urge you to consider the accompanying Proxy Statement carefully and
to SIGN,  DATE AND PROMPTLY RETURN THE ENCLOSED PROXY SO THAT YOUR SHARES MAY BE
VOTED IN ACCORDANCE  WITH YOUR WISHES AND THE PRESENCE OF A QUORUM AT THE ANNUAL
MEETING MAY BE ASSURED. The giving of a proxy does not affect your right to vote
in person in the event you attend the Annual Meeting.


                                          By Order of the Board of Directors



Massillon, Ohio
December 17, 1997                         Paul von Gunten, President


<PAGE>


                          Peoples Financial Corporation
                              211 Lincoln Way East
                              Massillon, Ohio 44646
                                 (330) 832-7441

                                 PROXY STATEMENT

                                     PROXIES

         The  enclosed  proxy (the  "Proxy") is being  solicited by the Board of
Directors of Peoples Financial Corporation, an Ohio corporation ("PFC"), for use
at the 1998 Annual Meeting of  Shareholders of PFC to be held at the main office
of  Peoples  Federal  Savings  and  Loan  Association  of  Massillon   ("Peoples
Federal"), 211 Lincoln Way East, Massillon,  Ohio 44646, on January 28, 1998, at
2:00 p.m., Eastern Time, and at any adjournments thereof (the "Annual Meeting").
Without  affecting  any vote  previously  taken,  the Proxy may be  revoked by a
shareholder  by execution of a later dated proxy which is received by PFC before
the Proxy is exercised or by giving notice of revocation to PFC in writing or in
open meeting  before the Proxy is exercised.  Attendance  at the Annual  Meeting
will not, of itself, revoke a proxy.

         Each properly  executed  Proxy received prior to the Annual Meeting and
not revoked  will be voted as  specified  thereon or, in the absence of specific
instructions to the contrary, will be voted:

               FOR the  re-election  of James P.  Bordner,  Thomas E.  Shelt and
               Vince E. Stephan as directors of PFC for terms  expiring in 2000;
               and

               FOR the  ratification  of the  selection  of Grant  Thornton  LLP
               ("Grant  Thornton") as the auditors of PFC for the current fiscal
               year.

Proxies may be solicited by the directors,  officers and other  employees of PFC
and Peoples  Federal,  in person or by telephone,  telecopy,  telegraph or mail,
only for use at the Annual Meeting.  Such Proxies will not be used for any other
meeting. The cost of soliciting Proxies will be borne by PFC.

         Only  shareholders of record as of the close of business on December 5,
1997 (the "Voting  Record  Date"),  are entitled to vote at the Annual  Meeting.
Each such  shareholder  will be entitled to cast one vote for each share  owned.
PFC's records  disclose that, as of the Voting Record Date, there were 1,416,612
votes entitled to be cast at the Annual Meeting.

         This Proxy  Statement is first being mailed to the  shareholders of PFC
on or about December 29, 1997.




<PAGE>


                                  VOTE REQUIRED

Election of Directors

         Under Ohio law and PFC's Code of Regulations (the  "Regulations"),  the
three  nominees  receiving  the  greatest  number of votes  will be  elected  as
directors.  Each  shareholder  will be  entitled to cast one vote for each share
owned.  Shares as to which the  authority  to vote is  withheld  are not counted
toward the  election  of  directors  or toward the  election  of the  individual
nominees  specified in the enclosed  Proxy.  If the enclosed Proxy is signed and
dated by the  shareholder but no vote is specified  thereon,  the shares held by
such shareholder will be voted FOR the re-election of the three nominees.

Ratification of Selection of Auditors

         The affirmative  vote of the holders of a majority of the shares of PFC
represented  in person or by proxy at the Annual  Meeting is necessary to ratify
the  selection of Grant  Thornton as the auditors of PFC for the current  fiscal
year.  Shares  that are held by a nominee  for a  beneficial  owner and that are
represented  in  person or by proxy at the  Annual  Meeting  but not voted  with
respect to such ratification  ("Non-votes")  will have the same effect as a vote
against the approval of such ratification,  as will abstentions.  If, however, a
shareholder  has signed and dated a proxy in the form of the enclosed  Proxy but
has not voted on the ratification of the selection of Grant Thornton by checking
an appropriate  block on the Proxy,  such person's  shares will be voted FOR the
ratification  of the  selection  of Grant  Thornton  and will not be  considered
Non-votes.


   VOTING SECURITIES AND OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The following table sets forth certain  information with respect to the
only  persons  known to PFC to own  beneficially  more than five  percent of the
outstanding common shares of PFC as of December 10, 1997:
<TABLE>
<CAPTION>

                             Amount and Nature of                Percent of
 Name and Address            Beneficial Ownership            Shares Outstanding
<S>                                 <C>                               <C>
 United National Bank             141,353(1)                        9.98%
  & Trust Company
 P.O. Box 24190
 Canton, OH  44701


 Jeffrey S. Hallis                  132,384                         9.35%
 500 Park Avenue
 Fifth Floor
 New York, NY  10022


 Paul von Gunten (2)                77,997                          5.51%
  ----------------------------
<FN>
  (1)    Consists  of  59,640  shares  held in trust for the  Peoples  Financial
         Corporation Recognition and Retention Plan and Trust, and 81,713 shares
         held in trust for the  Peoples  Financial  Corporation  Employee  Stock
         Ownership Plan.

  (2) Mr. von Gunten may be contacted at the address of PFC.
</FN>
</TABLE>


<PAGE>


         The following table sets forth certain  information with respect to the
number of common shares of PFC beneficially owned by each director of PFC and by
all directors and executive officers of PFC as a group as of December 10, 1997:
<TABLE>
<CAPTION>

                                                        Amount and Nature of
                                                        Beneficial Ownership
                                              Sole Voting and       Shared Voting and         Percent of
Name and Address (1)                          Investment Power      Investment Power      Shares Outstanding
- --------------------                          ----------------      ----------------      ------------------
<S>                                                   <C>                    <C>                  <C>
Victor C. Baker                                     9,500                      -                 0.67%
James P. Bordner                                    2,800                  4,100 (2)             0.49
Vincent G. Matecheck                               11,200                    100 (3)             0.80
Thomas E. Shelt                                    19,500                  5,775 (4)             1.78
Vince E. Stephan                                   11,000                      -                 0.78
Paul von Gunten                                    64,997                 13,000 (5)             5.51
All directors and executive officers of
  PFC as a group (7 people)                       120,200                 23,975                10.18%
- ----------------------------
<FN>
(1)  Each of the persons listed in this table may be contacted at the address of
     PFC.

(2)  Consists of shares held by Mr. Bordner's spouse.

(3)  Consists of shares held by Mr. Matecheck's daughter.

(4)  Consists of shares held by Mr. Shelt's spouse.

(5)  Consists of shares held by Mr. von Gunten's spouse.
</FN>
</TABLE>



                      PROPOSAL ONE - ELECTION OF DIRECTORS

Election of Directors

         The  Regulations  provide for a Board of  Directors  consisting  of six
persons  divided  into two  classes.  In  accordance  with  Section  2.02 of the
Regulations,  nominees  for election as  directors  may be proposed  only by the
directors or by a shareholder entitled to vote for directors if such shareholder
has  submitted a written  nomination to the Secretary of PFC by the later of the
November 30th  immediately  preceding the annual meeting of  shareholders or the
sixtieth day before the first  anniversary  of the most recent annual meeting of
shareholders  held for the election of directors.  Each such written  nomination
must state the name,  age,  business or residence  address of the  nominee,  the
principal  occupation or employment of the nominee,  the number of common shares
of PFC owned  either  beneficially  or of record  by each such  nominee  and the
length of time such shares have been so owned.

         The  Board of  Directors  proposes  the  re-election  of the  following
persons to serve  until the Annual  Meeting  of  Shareholders  in 2000 and until
their  successors  are  duly  elected  and  qualified  or  until  their  earlier
resignation, removal from office or death:
<TABLE>
<CAPTION>

                                                                        Director of   Director of Peoples
Name                Age (1)       Positions Held                       PFC Since (2)      Federal Since
- ----                -------       --------------                       -------------      -------------
<S>                    <C>          <C>                                      <C>               <C>
James P. Bordner       55         Director                                  1995              1992
Thomas E. Shelt        64         Director                                  1995              1978
Vince E.Stephan        81         Director and Chairman of the Board        1995              1970
- -----------------------------

<FN>
(1)  As of December 10, 1997.

(2)  Messrs.  Bordner,  Shelt and Stephan became  directors of PFC in connection
     with the  conversion  of Peoples  Federal from mutual to stock form and the
     formation  of  PFC  as  the  holding   company  for  Peoples  Federal  (the
     "Conversion").
</FN>
</TABLE>



<PAGE>


         If any nominee is unable to stand for  election,  any proxies  granting
authority  to vote for such  nominee  will be voted for such  substitute  as the
Board of Directors recommends.

         The  following  directors  will  continue to serve as  directors of PFC
after the Annual Meeting for the terms indicated:

<TABLE>
<CAPTION>
                                                                       Director of                  Director of Peoples
  Name                   Age (1)     Positions Held                   PFC Since (2)   Term Expires     Federal Since
  ----                   -------     --------------                   -------------   ------------     -------------
<S>                         <C>          <C>                               <C>             <C>
  Victor C. Baker           74       Director                             1995           1999              1984
  Vincent G. Matecheck      52       Director, Secretary and Attorney     1995           1999              1987
  Paul von Gunten           71       Director, President and Chief        1995           1999              1968
                                     Executive Officer
- -----------------------------

<FN>
(1)  As of December 10, 1997.

(2)  Messrs.  Baker,  Matecheck  and  von  Gunten  became  directors  of  PFC in
     connection with the Conversion.
</FN>
</TABLE>


     Mr.  Bordner has been the  President of P. J. Bordner and Company,  Inc., a
grocery store chain in Massillon, Ohio, since 1980.

     Mr. Shelt was employed by Peoples Federal from 1961 until his retirement in
December 1994. For the last fifteen years of his  employment,  he served as Vice
President. He is currently engaged in farming and real estate investment.

     Mr.  Stephan has been Chairman of the Board of Peoples  Federal since 1989.
He is Vice President of Manchester  Hardware,  Inc., a hardware store located in
Manchester, Ohio, and retired in 1980 after serving for 25 years as an insurance
agent for  Nationwide  Company in Canal  Fulton,  Ohio.  Mr.  Stephan  currently
operates a family farm.

     Mr. Baker retired in 1982 after owning and operating Sunny Slope Orchard, a
family  operated,  wholesale  and  retail  fruit  market,  bakery and sweet shop
located in Massillon, Ohio, for 40 years.

     Mr.  Matecheck has served as legal counsel to Peoples Federal since 1992. A
lawyer in private  practice,  Mr. Matecheck is also the Secretary and a director
of P. J. Bordner and Company,  Inc.,  and Polymer  Packaging,  Inc.,  of Canton,
Ohio; a partner of Federal Avenue Office Building  Company;  a director of Gordy
Graybill,  Inc.;  and the former  President and a current member of the Board of
Trustees of the United Way of Western Stark County.

     Mr. von  Gunten has been  employed  by Peoples  Federal  since 1948 and has
served as President and Chief  Executive  Officer since 1979. Mr. von Gunten has
served as President of PFC since 1995.

Meetings of Directors

     The Board of  Directors  of PFC met 11 times for  regularly  scheduled  and
special  meetings during the fiscal year ended September 30, 1997. Each director
attended at least 75% of the  aggregate  of such  meetings  and  meetings of all
committees of the Board of Directors of which he is a member.

Committees of Directors

     The Board of Directors of PFC does not have a nominating committee or a
compensation  committee.  Nominees for  election to the Board of  Directors  are
selected by the entire Board of Directors.

     The Board of Directors of PFC has an Audit  Committee.  The Audit Committee
recommends  audit firms to the full Board of Directors  and reviews and approves
the annual  independent  audit  report.  The members of the Audit  Committee are
Messrs.  Baker,  Bordner and Shelt.  The Audit Committee met one time during the
fiscal year ended September 30, 1997.


<PAGE>


Executive Officers

         In addition to Mr. von Gunten,  the  President  of both PFC and Peoples
Federal,  and Mr.  Matecheck,  the Secretary of PFC, the  following  persons are
executive officers of PFC and Peoples Federal and hold the designated positions:
<TABLE>
<CAPTION>

Name                      Age (1)       Position(s) Held
<S>                         <C>                 <C>
William P. Hart             59          Vice President of Peoples Federal
Linda L. Fowler             53          Secretary of Peoples Federal
James R. Rinehart           54          Treasurer of PFC and Peoples Federal
Cindy A. Wagner             45          Assistant Treasurer of Peoples Federal
- -----------------------------

<FN>
(1)  As of December 10, 1997.
</FN>
</TABLE>


     Mr. Hart joined Peoples  Federal in January 1996.  Prior to joining Peoples
Federal, Mr. Hart was employed by Citizens Savings Bank in Canton, Ohio, serving
as Vice President of Loan  Originations  since 1978. For the past 20 years,  Mr.
Hart has served on the Board of Trustees of the Building Industry Association of
Stark County.

     Ms. Fowler has been employed by Peoples  Federal since 1962.  She served as
Treasurer  from 1986 to 1991 and has served as Secretary  since 1991. Ms. Fowler
is the Vice  President  and a member of the Board of Trustees  of the  Massillon
Downtown  Merchants'  Association and the Treasurer and a member of the Board of
Directors of the Massillon Club.

     Mr.  Rinehart has served as the Treasurer of PFC since 1995.  Mr.  Rinehart
has also been  employed by Peoples  Federal since May 1994 and has served as the
Treasurer of Peoples Federal since March 1996. Prior to joining Peoples Federal,
Mr.  Rinehart was an  accountant  with Hall,  Kistler & Company  P.L.L.  ("Hall,
Kistler") for 29 years.

     Ms. Wagner has been employed by Peoples Federal in various capacities since
1986, as an officer since 1991, and as Assistant Treasurer since March 1996. Ms.
Wagner is a member of the Board of Trustees of the Massillon Downtown Merchants'
Association and a member of the Board of Directors of the Massillon Club.

Section 16(a) Beneficial Ownership Reporting Requirements

     Under the federal securities laws, PFC's directors,  executive officers and
persons  holding more than ten percent of the common  shares of PFC are required
to report their  ownership of common shares and any changes in such ownership to
the  Securities  and Exchange  Commission  (the "SEC") and to PFC.  Based upon a
review of such  reports,  PFC must  disclose  any  failure to file such  reports
timely  in  Proxy   Statements  used  in  connection  with  annual  meetings  of
shareholders.  Messrs.  Rinehart,  Shelt  and  Stephan  each  reported  late one
acquisition of common shares.



<PAGE>


                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Compensation

         The following  table presents  certain  information  regarding the cash
compensation  received by the President and Chief  Executive  Officer of PFC and
Peoples  Federal.  No other  executive  officer of PFC received  compensation in
excess of $100,000  during the fiscal years ended  September 30, 1997,  1996 and
1995:
<TABLE>
<CAPTION>

                                        SUMMARY COMPENSATION TABLE

                                        ----------------------------------------------------------------------------------
                                             Annual Compensation          Long Term Compensation
                                        ----------------------------------------------------------------------------------
                                                                                  Awards
                                                                      -------------------------------
        Name and Principal       Year    Salary ($)(1)    Bonus ($)      Restricted     Securities        All Other
        Position                                                        Stock Awards    Underlying     Compensation(2)
                                                                            ($)          Options/
                                                                                         SARs(#)

        ------------------------------------------------------------------------------------------------------------------
<S>                                <C>         <C>            <C>            <C>             <C>              <C>
        Paul von Gunten          1997       $115,647        $14,000        $190,848(3)    22,365(4)        $13,767
           President and         1996        113,648         12,500            -               -            17,556
           Chief Executive       1995        105,796         11,000            -               -            21,812
           Officer
        ------------------------------------------------------------------------------------------------------------------

- -----------------------------

<FN>
(1)  Includes  salary of $107,247,  $103,148 and $97,496 and directors'  fees of
     $8,400,   $10,500  and  $8,300  in  fiscal  years  1997,   1996  and  1995,
     respectively.  Does not include amounts attributable to other miscellaneous
     benefits received by executive officers. The cost to PFC or Peoples Federal
     of providing  such benefits to Mr. von Gunten was less than 10% of his cash
     compensation.

(2)  Consists  of Peoples  Federal's  contribution  to Mr. von  Gunten's  401(k)
     defined  contribution  plan  account in the amount of $12,878,  $17,347 and
     $21,711,  and premiums totaling $889, $209 and $101 paid by Peoples Federal
     for insurance  against the death or long term  disability of Mr. von Gunten
     payable to a beneficiary designated by Mr. von Gunten in fiscal years 1997,
     1996 and 1995,  respectively.  Does not reflect contributions made to PFC's
     Employee Stock  Ownership Plan and accrued to Mr. von Gunten's  account for
     the fiscal year ended September 30, 1997,  which had not been determined as
     of December 10, 1997.

(3)  Represents  the value of the common shares of PFC awarded to Mr. von Gunten
     pursuant to PFC's  Recognition  and Retention Plan and Trust Agreement (the
     "RRP"), determined by multiplying the number of shares awarded on March 19,
     1997, by $16.00 per share,  the fair market value on such date based on the
     mean between the closing high bid and low asked  quotation  reported on The
     Nasdaq SmallCap Market.  One-fifth of the awarded shares will be earned and
     delivered on each  anniversary of the date of the award commencing on March
     19, 1998.

(4)  Represents the number of common shares of PFC underlying options granted to
     Mr. von Gunten  pursuant to PFC's 1997 Stock Option and Incentive Plan (the
     "Stock Option Plan").  "SARs" stands for "Stock  Appreciation  Rights." PFC
     does not have a plan that provides for the grant of SARs.
</FN>
</TABLE>

Stock Option Plan

     At the 1997 Annual  Meeting of the  Shareholders  of PFC, the  shareholders
approved the Stock Option Plan. The Board of PFC reserved 149,101 common shares,
which  is  equal to 10% of the  common  shares  issued  in  connection  with the
Conversion,  for  issuance by PFC upon the  exercise of options to be granted to
certain  directors,  officers and employees of Peoples Federal and PFC from time
to time under the Stock Option Plan.  Options to purchase  104,371 common shares
of PFC have been awarded pursuant to the Stock Option Plan.

     The Stock Option Plan is  administered  by the Stock Option  Committee (the
"Committee"),  which may grant options under the Stock Option Plan at such times
as it deems  most  beneficial  to  Peoples  Federal  and PFC on the basis of the
individual  participant's  position and duties and the value of the individual's
service and responsibilities to Peoples Federal and PFC. Options

<PAGE>


granted  to the  officers  and  employees  under  the Stock  Option  Plan may be
"incentive  stock  options"  ("ISOs")  within the  meaning of Section 422 of the
Internal  Revenue  Code of 1986,  as amended  (the  "Code"),  which,  if certain
conditions  are met,  permits the optionees to delay the  recognition of federal
taxable income on the shares received upon the exercise of the options.  Options
granted under the Stock Option Plan to directors who are not employees of PFC or
Peoples  Federal  will not  qualify  under  the  Code and thus  will not be ISOs
("Non-qualified Stock Options").

         The option exercise price for ISOs and  Non-qualified  Stock Options is
determined by the Committee at the time of option grant.  The exercise price for
an option,  must not be less than 100% of the fair market value of the shares on
the date of the grant; provided, however, for an employee who owns more than 10%
of PFC's outstanding common shares, the exercise price of an ISO may not be less
than 110% of the fair market  value of the shares on the date of the grant,  and
the ISO shall not be  exercisable  after the  expiration  of five years from the
date it is granted.  No stock option will be exercisable after the expiration of
ten years from the date of grant.  An option cannot be  transferred  or assigned
other than by will or in accordance  with the laws of descent and  distribution.
Termination  for cause,  as defined in the Stock Option Plan, will result in the
annulment of any outstanding options.

         The  following  table sets forth  information  regarding  all grants of
options to purchase PFC common  shares made to Mr. von Gunten during fiscal year
1997:
<TABLE>
<CAPTION>

                                       Option/SAR Grants In Last Fiscal Year

                                                 Individual Grants
- --------------------------------------------------------------------------------------------------------------------

                                Number of              % of Total
                               Securities             Options/SARs
                               Underlying              Granted to
                              Options/SARs            Employees in        Exercise or Base          Expiration
Name                            Granted (#)         1997 Fiscal Year       Price ($/Share)              Date
- ----                         ---------------        ----------------      -----------------          ---------
<S>                                 <C>                      <C>                  <C>                    <C>
Paul von Gunten                   22,365(1)                21.4%                $16.00             March 19, 2007
- ------------------------

<FN>
(1)  The option was granted on March 19,  1997,  and is first  exercisable  with
     respect  to  one-fifth  of  the  shares  subject  to  the  option  on  each
     anniversary  of the date of grant of the  option  commencing  on March  19,
     1998. The option is intended to qualify as an ISO.
</FN>
</TABLE>


         The  following  table sets forth  information  regarding the number and
value of unexercised options held by Mr. von Gunten at September 30, 1997:
<TABLE>
<CAPTION>

 Aggregated Option/SAR Exercises In Last Fiscal Year and 9/30/97 Option/SAR Values

                                                                            Number of 
                                                                            Securities 
                                                                            Underlying      Value of Unexercised
                                                                            Unexercised         In-the-Money
                                                                          Options/SARs at     Options/SARs at
                                                                            9/30/97 (#)           9/30/97 ($)
                                                                            
                             Shares Acquired                                 Exercisable/         Exercisable/
Name                         on Exercise (#)       Value Realized ($)        Unexercisable       Unexercisable
- --------------------------------------------------------------------------------------------------------------------
<S>                                <C>                      <C>                  <C>                   <C>
Paul von Gunten                     -0-                     N/A                0/22,365                (1)
- -----------------------------

(Footnote on next page)


<PAGE>


<FN>
(1)  No value of such  options is  provided  because the $16.00  exercise  price
     exceeds the fair market value of PFC's common shares,  which was $14.00 per
     share on September 30, 1997, based on the mean between the closing high bid
     and low  asked  quotation  reported  by The  Nasdaq  SmallCap  Market.  The
     exercise  price of such option is  expected  to be reduced  pursuant to the
     terms of the Stock  Option  Plan,  due to  distribution  of  capital to the
     shareholders  in September  1997, but the amount of such adjustment has not
     yet been determined.
</FN>
</TABLE>

Recognition and Retention Plan and Trust

         At the 1997 Annual Meeting of the Shareholders of PFC, the shareholders
of PFC approved the RRP. With funds contributed by PFC, the RRP purchased 59,640
shares of PFC's common  stock,  47,712 of which were  awarded to  directors  and
executive officers of PFC and Peoples Federal in March 1997.

         The RRP is  administered by the RRP Committee of the Board of Directors
of PFC. Subject to express  provisions of the RRP, the RRP Committee  determines
which directors and employees of Peoples Federal and PFC are eligible to receive
awards of PFC  common  shares  under the RRP,  which  eligible  persons  will be
awarded shares under the RRP and the number of shares to be awarded.

         Unless the RRP Committee  specifies a longer period of time,  one-fifth
of the RRP shares  awarded to a recipient will be earned and  nonforfeitable  on
each of the first five  anniversaries  of the date of the awards.  Until  shares
awarded are earned by the  participant,  such shares  will be  forfeited  in the
event  that the  participant  ceases to be either a  director,  an officer or an
employee of PFC or Peoples Federal. In the event of the death or disability of a
participant,  however,  the participant's shares will be deemed to be earned and
nonforfeitable upon such date.

         RRP shares will be distributed  as soon as  practicable  after they are
earned.  All plan shares which have been awarded but not earned will be voted in
the discretion of the RRP Trustee appointed by the RRP Committee.

Employment Agreements

         On November  15,  1996,  Peoples  Federal  entered  into an  employment
agreement  with Mr. von Gunten  (the  "Employment  Agreement").  The  Employment
Agreement provides for a term of three years, a salary of not less than $102,408
and a performance review by the Board of Directors not less often than annually.
The  Employment  Agreement  also provides for the inclusion of Mr. von Gunten in
any formally  established  employee benefit,  bonus,  pension and profit-sharing
plans for which senior management personnel are eligible.

         The Employment  Agreement is terminable by Peoples Federal at any time.
In the event of termination  by Peoples  Federal for "just cause," as defined in
the  Employment  Agreement,  Mr.  von Gunten  will have no right to receive  any
compensation  or other  benefits for any period after such  termination.  In the
event of termination by Peoples Federal other than for just cause, at the end of
the  term  of the  Employment  Agreement  or in  connection  with a  "change  of
control,"  as  defined in the  Employment  Agreement,  Mr.  von  Gunten  will be
entitled to a continuation  of salary payments for a period of time equal to the
term of the Employment  Agreement and a continuation  of benefits  substantially
equal to those being provided at the date of termination of employment until the
earliest to occur of (1) the end of the term of the Employment  Agreement or (2)
the date on which Mr. von Gunten becomes employed full-time by another employer.

         The Employment  Agreement also contains  provisions with respect to the
occurrence  of the following  within one year of a "change of control":  (1) the
termination  of  employment  of Mr. von  Gunten  for any reason  other than just
cause,  retirement  or  termination  at the end of the  term  of the  Employment
Agreement;  (2) a material change in the capacity or  circumstances in which Mr.
von Gunten is employed;  or (3) a material  reduction  in his  responsibilities,
authority,   compensation  or  other  benefits  provided  under  the  Employment
Agreement. In the event of any such occurrence,  Mr. von Gunten will be entitled
to receive an amount equal to three times his average  annual  compensation  for
the three taxable years immediately preceding the termination of employment.  In
addition,  Mr. von Gunten  will be  entitled  to  continued  coverage  under all
benefit  plans  until  the  earliest  of the end of the  term of the  Employment
Agreement  or the date on which he is  included  in another  employer's  benefit
plans as a  full-time  employee.  The  maximum  which Mr. von Gunten may receive
under such provisions,  however, is limited to an amount that will not result in
the  imposition of a penalty tax pursuant to Section  280G(b)(3) of the Internal
Revenue  Code of 1986,  as amended  (the  "Code"),  and an amount  that will not
violate applicable restrictions of the Office of Thrift Supervision (the "OTS").
A "change of control," as defined in the Employment Agreement,  generally refers
to the acquisition by any person or entity of the ownership or power to vote 10%
or more of the  voting  stock of  Peoples  Federal  or PFC,  the  control of the
election of a majority of the  directors  of Peoples or PFC or the exercise of a
controlling influence over the management or policies of Peoples Federal or PFC.


<PAGE>


Directors' Compensation

         PFC currently pays no directors' fees. Each director of Peoples Federal
receives a retainer fee of $2,400 for service as a director,  plus $500 for each
monthly meeting attended. The Chairman of the Board and the Vice Chairman of the
Board also receive additional monthly fees of $600 and $350, respectively.

Certain Transactions

         During the fiscal  year  ended  September  30,  1997,  Peoples  Federal
retained the services of Vincent G.  Matecheck,  an attorney  engaged in private
practice in the Massillon  area. Mr.  Matecheck is a director of Peoples Federal
and PFC, serves as the Secretary of PFC and serves as general counsel to Peoples
Federal.  During fiscal years 1997 and 1996, Mr.  Matecheck was paid $14,166 and
$16,199,  respectively,  for  services  rendered  as general  counsel to Peoples
Federal.

         Although  Peoples Federal makes loans to its employees and directors on
the same terms as those of comparable  loans to other  persons,  People  Federal
requires  employees  and directors to pay interest at a rate of one percent less
than the rate  required of other  customers  while such  employees and directors
serve Peoples Federal in their respective  capacities.  Should the service of an
employee or director cease for any reason,  Peoples Federal will discontinue the
one percent reduction and enforce the nominal terms of the loan.

         Peoples  Federal  made a  mortgage  loan to Mr.  Matecheck  with such a
favorable rate on June 6, 1996. The loan was secured by his personal  residence,
was  originated  in the  amount of  $350,000  at a rate of 7.65%,  before the 1%
reduction, and had a balance of $238,653 at December 10, 1997.

         No other loans which, in the aggregate to one person,  exceeded $60,000
at any time  during  the two  years  ended  September  30,  1997,  were  made to
directors  or  executive  officers  of PFC on  preferential  terms.  None of the
outstanding  loans to  directors  or  executive  officers  involve more than the
normal risk of collectibility or present other unfavorable features, and all are
current in accordance with their terms.


                      PROPOSAL TWO - SELECTION OF AUDITORS

         On   September   16,  1996,   the  Board  of  Directors   approved  the
recommendation  of its Audit Committee to change the  independent  accountant of
PFC and Peoples Federal from Hall, Kistler & Company P.L.L.  ("Hall,  Kistler"),
to Grant  Thornton LLP ("Grant  Thornton").  No adverse  opinion,  disclaimer or
qualification was contained in Hall, Kistler's report for either of the last two
fiscal years for which Hall,  Kistler  completed  an audit of Peoples  Federal's
financial  statements,  nor were such reports modified as to uncertainty,  audit
scope or accounting  principles.  Further, there was no disagreement between PFC
or  Peoples  Federal  and  Hall,  Kistler  or Grant  Thornton  on any  matter of
accounting  principles or practices,  financial statement disclosure or auditing
scope or procedure.

         The Board of Directors has selected  Grant  Thornton as the auditors of
PFC and  Peoples  Federal for the current  fiscal year and  recommends  that the
shareholders ratify such selection.  Management expects that a representative of
Grant Thornton will be present at the Annual Meeting,  will have the opportunity
to make a statement  if he or she so desires and will be available to respond to
appropriate questions.


                   PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

         Any  proposals  of  shareholders  intended  to be included in the proxy
statement for the 1999 Annual Meeting of  Shareholders  of PFC should be sent to
PFC by  certified  mail and must be  received  by PFC not later than  August 31,
1998.

         Management  knows of no other  business which may be brought before the
Annual  Meeting.  It is the intention of the persons named in the enclosed Proxy
to vote such Proxy in  accordance  with their best judgment on any other matters
which may be brought before the Annual Meeting.


<PAGE>


         IT IS IMPORTANT THAT PROXIES BE RETURNED  PROMPTLY.  WHETHER OR NOT YOU
EXPECT TO ATTEND  THE  MEETING  IN  PERSON,  YOU ARE URGED TO FILL IN,  SIGN AND
RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.


                                         By Order of the Board of Directors



Massillon, Ohio
December 17, 1997                        Paul von Gunten, President


<PAGE>




                                 REVOCABLE PROXY

                          PEOPLES FINANCIAL CORPORATION

                    THIS PROXY IS SOLICITED ON BEHALF OF THE
               BOARD OF DIRECTORS OF PEOPLES FINANCIAL CORPORATION

         The undersigned  shareholder of Peoples Financial  Corporation  ("PFC")
hereby  constitutes  and appoints Paul von Gunten and Vincent G.  Matecheck,  or
either of them,  as the Proxy or Proxies of the  undersigned  with full power of
substitution and  resubstitution,  to vote at the Annual Meeting of Shareholders
of PFC to be held at 211 Lincoln Way East, Massillon, Ohio 44646, on January 28,
1998, at 2:00 p.m.,  Eastern Time (the "Annual  Meeting"),  all of the shares of
PFC which the undersigned is entitled to vote at the Annual  Meeting,  or at any
adjournment  thereof,  on each of the  following  proposals,  all of  which  are
described in the accompanying Proxy Statement:

1.   The election of three directors for terms expiring in 2000:

         FOR all nominees                               WITHHOLD authority to
          listed below                                  vote for all nominees
         (except as marked to the                       listed below:
               contrary below):

                                James P. Bordner
                                 Thomas E. Shelt
                                Vince E. Stephan

(INSTRUCTION:  To withhold authority to vote for any individual  nominee,  write
that nominee's name in the space provided below).

- -----------------------------------------------------------------------

2.   The  ratification of the selection of Grant Thornton LLP,  certified public
     accountants, as the auditors of PFC for the current fiscal year.


           FOR                       AGAINST                     ABSTAIN

3.   In their  discretion,  upon such other business as may properly come before
     the Annual Meeting or any adjournments thereof.

     The  Board of  Directors  recommends  a vote  "FOR"  the  nominees  and the
     proposals listed above.

         Important: Please sign and date this proxy on the reverse side.


<PAGE>


         This  Proxy,  when  properly  executed,  will be  voted  in the  manner
directed herein by the undersigned shareholder.  Unless otherwise specified, the
shares will be voted FOR proposals 1 and 2.

         All Proxies  previously  given by the  undersigned  are hereby revoked.
Receipt  of the  Notice of the  Annual  Meeting  and of the  accompanying  Proxy
Statement is hereby acknowledged.

         Please sign exactly as your name appears on your Stock  Certificate(s).
Executors, Administrators, Trustees, Guardians, Attorneys and Agents should give
their full titles.


- ----------------------------                ------------------------------
Signature                                            Signature


- ----------------------------                ------------------------------
Print or Type Name                                   Print or Type Name


Dated: _____________________                Dated: _______________________


PLEASE DATE,  SIGN AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED  ENVELOPE.  NO
POSTAGE IS REQUIRED FOR MAILING IN THE U.S.A.




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