TRANSMEDIA NETWORK INC /DE/
10-K405, 1995-12-29
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                              --------------------
                                    FORM 10-K
(Mark One)
[X]          ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

For the fiscal year ended      SEPTEMBER 30, 1995

                                       OR

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
             SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED]

For the transition period from ___________ to ____________

                         Commission file number   0-4028

                             TRANSMEDIA NETWORK INC.
             ------------------------------------------------------
             (Exact name of Registrant as specified in its charter)

            DELAWARE                                        84-6028875
- -------------------------------                         ------------------
(State or other jurisdiction of                          (I.R.S Employer
incorporation or organization)                         Identification No.)

                 11900 BISCAYNE BOULEVARD, MIAMI, FLORIDA 33181
- --------------------------------------------------------------------------------
               (Address of principal executive offices) (zip code)

                                  305-892-3300
            --------------------------------------------------------
                         Registrant's telephone number,
                              including area code)

           Securities registered pursuant to Section 12(b) of the Act:

         TITLE OF EACH CLASS                      NAME OF EACH EXCHANGE
         -------------------                       ON WHICH REGISTERED
                                                  ---------------------
               None                                       None

           Securities registered pursuant to Section 12(b) of the Act:

                     COMMON STOCK, PAR VALUE $.02 PER SHARE
                     --------------------------------------
                                (Title of Class)

Indicate by (X) whether the Registrant (1) has filed all reports required to be
filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days.
                                                          Yes  [X]      No  [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.
                                                                            [ ]

Aggregate market value of voting stock held by non-affiliates of the Registrant
as of December 8, 1995 $83,085,790.

Number of shares outstanding of Registrant's Common Stock, as of December 8,
1995:  10,118,770

DOCUMENTS INCORPORATED BY REFERENCE:
                                                  LOCATION IN FORM 10-K IN WHICH
         DOCUMENT                                    DOCUMENT IS INCORPORATED
         --------                                 ------------------------------
Registrant's Proxy Statement                                 Part III
   relating to the 1996
   Annual Meeting of Stockholders


<PAGE>


                                     PART I

ITEM 1.  BUSINESS


GENERAL

         Transmedia Network Inc. is a Delaware company which, through its
         operating subsidiaries (collectively, the "Company"), owns and markets
         a charge card ("The Transmedia Card") offering twenty-five percent
         (25%) savings to the Company's cardmembers on dining costs for
         restaurants both within and outside the United States from which the
         Company, its franchisees and its licensees have purchased food and
         beverage credits. In fiscal 1995, the Company began offering to holders
         of The Transmedia Card twenty-five percent (25%) savings on lodging
         costs at certain hotels, resorts, golf courses and ski lifts around the
         country. The Company's cardholders also have access to discount long
         distance telephone services through a program the Company operates
         jointly with a subsidiary of General Electric Company. The Company
         derives its income principally from retaining the difference between
         the amounts paid in advance by the Company to restaurants and amounts
         paid by cardmembers to the Company (through their credit card
         companies) for the related meals and from cardmember membership fees.
         The Company also enters into contracts with companies which own hotels,
         golf courses or ski lifts. In exchange for listing in the Company's
         directory, the Company receives commissions when Transmedia cardholders
         frequent these establishments. The Company also receives commissions
         when cardholders use their Transmedia/GE Capital telephone card. The
         Company derives income from franchising and licensing The Transmedia
         Card and related proprietary rights and know-how, including rights to
         solicit restaurants, hotels, resorts and motels and acquire food,
         beverage and lodging credits, in the United States. Since 1993, the
         Company has also received revenue from licensing The Transmedia Card
         and related proprietary rights and know-how outside the United States.


CORPORATE STRUCTURE

         The Company commenced operations in 1984 and was reincorporated as a
         Delaware corporation in 1987. Currently, it has the following principal
         operating subsidiaries:

         /bullet/ Transmedia Service Company Inc. which is responsible for
                  soliciting and servicing all cardmembers in the United States
                  and for all domestic franchising of The Transmedia Card and
                  related property rights and know-how.

         /bullet/ Transmedia Restaurant Company Inc. which is responsible for
                  obtaining and servicing restaurants and obtaining other
                  locations such as hotels, golf courses and ski lifts where the
                  Transmedia Card may be used.

         /bullet/ TMNI International Incorporated which licenses the Transmedia
                  Card, service marks, proprietary software and know-how outside
                  the United States and has licensed rights to Europe, Turkey,
                  the countries comprising the former Union of

                                       -2-

<PAGE>


                  Soviet Socialist Republics, Australia, New Zealand and the
                  Asia-Pacific region to date.

DESCRIPTION OF RIGHTS TO RECEIVE AND THE TRANSMEDIA CARD

         The Company's primary business is the acquisition of Rights to Receive
         from participating restaurants which are then sold for cash to holders
         of The Transmedia Card. "Rights to Receive" are rights to receive goods
         and services, principally food and beverages, which are acquired and
         purchased from participating restaurants, for an amount equal to
         approximately fifty percent (50%) of the food and beverage or lodging
         credits or by financing the purchase of other goods or services as well
         as for having provided advertising and media placement services to the
         participating establishments. Approximately ninety percent (90%) of
         Rights to Receive are purchased for cash. The Company typically
         purchases that amount of food and beverage credits which will be
         consumed in a period of no more than six months; however, it has not
         always been possible for the Company to predict with accuracy the
         amount of time in which such credits will be consumed, especially when
         the Company begins operating in new areas, as evidenced by the 1995
         turn on Rights to Receive of 1.81 times, or 202 days.

         The Transmedia Card is only issued to applicants who are determined to
         be creditworthy by virtue of their having a current, valid MasterCard,
         Visa, Discover or American Express credit card or who are otherwise
         deemed creditworthy by Company management. The Transmedia Card is
         issued to cardmembers at a cost of $50 per account; each account may
         have more than one user and, accordingly, more than one cardmember. For
         promotional purposes, the initial $50 fee has historically been waived,
         such fees having been waived for 93% of new accounts for the year ended
         September 30, 1995.

         In presenting The Transmedia Card, cardmembers sign for the goods or
         services rendered, as well as for the taxes and tips as they would with
         any other charge card. The Company, upon obtaining the receipt
         (directly or via electronic point of sale transmission) from the
         appropriate establishment, gives the establishment credit against
         Rights to Receive which are owned by the Company. The Company then (i)
         processes the receipt through the cardmember's MasterCard, Visa,
         Discover or American Express card account, which remits to the Company
         the full amount of the bill, and (ii) credits to the cardmember's
         MasterCard, Visa, Discover or American Express account discount,
         usually twenty-five percent (25%) of the food and beverage or lodging,
         golf or ski charges. Taxes and tips are not discounted and such sums
         are remitted to the various establishments.

DOMESTIC FRANCHISING

         In 1990, the Company commenced franchising The Transmedia Card (then
         known as The Restaurant Card) and related proprietary rights and
         know-how, including rights to solicit restaurants and acquire Rights to
         Receive, in the United States. At September 30, 1995, the Company had
         franchises in the following territories: a large part of New Jersey,
         California, the Washington, D.C./Baltimore, Maryland Metropolitan area,
         Dallas, Ft. Worth and Houston, Texas, the States of Virginia, North
         Carolina, South Carolina,

                                       -3-

<PAGE>


         Washington and Oregon and Atlanta, Georgia, eastern Tennessee, Reno,
         Nevada and the Nevada side of Lake Tahoe. The Company has also granted
         a certain third party an option to acquire a franchise for the State of
         Hawaii. The Company anticipates that it will no longer continue to
         offer franchises at various locations throughout the United States in
         fiscal year 1996.

         Each franchise sold by the Company is operated under a franchise
         agreement between the franchisee and Transmedia Service Company Inc.
         Each franchise agreement is for a ten-year term and is renewable for
         one additional ten-year term for all locations other than the States of
         California, Washington and Oregon, Reno, Nevada, and Lake Tahoe,
         Nevada, which are renewable for two ten-year periods. Each agreement
         provides that the Company will assist the franchisee with marketing,
         advertising, training and other administrative support; relates to a
         territory that contains 625 or more full-service restaurants that
         accept MasterCard, Visa, Discover or American Express credit cards; and
         licenses the franchisee to use the Company's trademarks in connection
         with the solicitation of new cardmembers (which is not restricted to
         the franchisee's territory) and the purchase of Rights to Receive from
         restaurants in the territory granted to the franchisee. The franchisee
         is responsible for, among other things, soliciting cardmembers and
         restaurants, purchasing Rights to Receive from restaurants in its
         territory, and maintaining adequate insurance. In consideration for the
         grant of the franchise, the franchisee (i) paid to the Company a
         franchise fee which varies based upon the number of full-service
         restaurants located within the territory granted to the franchisee, and
         (ii) pays the following continuing fees during the term of the
         franchise agreement: (A) 7 1/2% of the total meal credits used within
         the franchisee's territory; (B) 2 1/2% of the total meal credits sold
         within the franchisee's territory into the Company's advertising and
         development fund; (C) a processing fee of $.20 per sales transaction
         from the franchisee's territory; and (D) a monthly service charge of
         $1.00 per participating establishment in the franchisee's territory.
         The franchisee receives a commission from the Company equal to forty
         percent (40%) of the membership fees paid by all new cardmembers
         solicited by the franchisee, with a minimum of $5.00 per account.


U.S. LICENSING

         In November, 1995, the Company entered into a license agreement with
Sports & Leisure U.S.A., Inc. under which the latter received (1) the exclusive
right to solicit Rights to Receive from various types of resorts and other
related entities, and (2) the non-exclusive right to solicit Rights to Receive
from hotels that are not affiliated with resorts. Typically, cardmembers will
receive a 25% discount for food and lodging at these entities, excluding taxes
and tips. The territory covered by the license agreement is the continental
United States, excluding the State of Minnesota. The term of this license
agreement is ten years, with a potential renewal period of ten years. Under this
arrangement, the Company compensates Sports & Leisure U.S.A., Inc.
through a commission.


                                       -4-

<PAGE>


NON-U.S. LICENSING

         In 1993, the Company commenced licensing The Transmedia Card and
         related proprietary rights and know-how outside the United States. The
         Company's non-U.S. operations are conducted by its subsidiary, TMNI
         International Incorporated. In 1993, the Company granted an exclusive,
         perpetual license to Transmedia Europe, Inc. to establish the Company's
         business in Europe, Turkey and the countries that formerly comprised
         the Union of Soviet Socialist Republics. The license is governed by a
         Master License Agreement which provides that, among other things, (i)
         the licensee has the right to sublicense the rights granted under the
         Master License Agreement to others within the territory, provided that
         each such sublicense is approved by the Company, (ii) the Company will
         assist the licensee with training relating to sales, administration,
         technical and operations of the business, and (iii) the licensee is
         solely responsible for developing its own market, paying its own
         expenses for advertising and soliciting cardmembers and participating
         establishments in its territory. In consideration for the license, the
         licensee (i) paid the Company a non-refundable purchase price of One
         Million One Hundred Twenty-Five Thousand ($1,125,000) Dollars, (ii)
         will pay to the Company two percent (2%) of the gross volume with
         respect to the United Kingdom sublicense, (iii) will pay to the Company
         twenty-five percent (25%) of initial sublicense fees (with a minimum of
         $250,000) paid for each country licensed in the territory, (iv) will
         pay to the Company twenty-five percent (25%) of royalties paid by
         sublicensees to the licensee, and (v) granted to the Company a five
         percent (5%) equity interest in the licenses. Melvin Chasen, the
         Chairman and Chief Executive Officer of the Company, served as a
         director of the licensee until March 1, 1995.

         In 1994, the Company granted an exclusive perpetual license to
         Transmedia Asia Pacific Inc. to establish the Company's business in
         Australia, New Zealand and the Asia-Pacific region (such region
         covering approximately 16 major countries and areas including, among
         others, Japan, Hong Kong, Taiwan, Korea, the Philippines and India).
         The licensee also took an option to purchase a franchise for the State
         of Hawaii. The license granted by the Company is governed by a Master
         License Agreement which provides, among other things, that (i) the
         Company will assist the licensee with training relating to sales,
         administration, technical and operations of the business, and (ii) the
         licensee is solely responsible for developing its own market, paying
         its own expenses for advertising and soliciting cardmembers and
         restaurants in its territory. In consideration for the license, the
         licensee paid the Company $1,250,000, and (ii) granted to the Company a
         five percent (5%) equity interest in the licensee. The license also
         provides for the following payments to the Company: (i) With respect to
         sublicenses granted in all territories other than Australia and New
         Zealand, the licensee will pay to the Company twenty-five percent (25%)
         of all initial sublicense fees (in no event less than $500,000 in the
         People's Republic of China and Japan, and not less than $250,000 in all
         other territories), as well as twenty-five percent (25%) of all
         royalties, transfer fee payments and any other monies received; and
         (ii) with respect to sublicenses granted in Australia and New Zealand,
         the licensee will pay to the Company two percent (2%) of gross sales
         within such territories. Mr. Chasen served as a director of the Second
         Licensee until March 1, 1995.


                                       -5-

<PAGE>


AREAS OF OPERATION

         The Company's principal areas of operations, through its subsidiaries
         and its domestic franchising operations, include the New York
         Metropolitan area (consisting of New York City and the counties of
         Nassau, Suffolk, Westchester, Rockland, Putnam and Orange in New York
         State, Northern New Jersey and Connecticut); Central, Southwest and
         Southeast Florida; Massachusetts; the Chicago, Illinois Metropolitan
         area; Rhode Island; New Hampshire; Maine; Vermont; Philadelphia,
         Pennsylvania; California; Delaware; Georgia; the Washington, D.C.
         Metropolitan area; the Baltimore, Maryland Metropolitan area; North and
         South Carolina; the Dallas,/Ft. Worth and Houston, Texas Metropolitan
         areas; Atlanta, Georgia, eastern Tennessee; and Virginia.

PARTICIPATING RESTAURANTS AND CARDMEMBERS

         As of September 30, 1995, directories published by the Company, which
         are distributed to cardmembers eight times a year, listed 5,330
         restaurants available to cardmembers, and The Transmedia Card was held
         by an aggregate of 593,161 cardmembers, comprised of 396,139 accounts
         with an average of 1.50 cardmembers per account. The following table
         sets forth (i) the number of restaurants listed in directories
         published by the Company and (ii) the number of cardmembers, as of the
         fiscal years ended September 30, 1991 though 1995:

<TABLE>
<CAPTION>
                      1995       1994       1993        1992        1991
                ----------------------------------------------------------
<S>                <C>        <C>        <C>         <C>          <C>   
Restaurants          5,330      3,628      2,238       1,449       1,105

Cardmembers        593,161    395,968    197,166     112,029      62,037
</TABLE>

         As the table indicates, the number of restaurants listed in directories
         published by the Company has risen nearly three hundred eighty-two
         hundred percent (382%) during the fiscal years ended September 30, 1991
         through September 30, 1995, and the number of cardmembers has risen
         nearly eight hundred fifty-six percent (856%) for the same period. In
         fiscal 1995, between fifty-five and sixty percent (55-60%) of all
         cardmembers renewed their memberships, and approximately ninety percent
         (90%) of all restaurants listed in the directories published by the
         Company whose initial amount of Rights to Receive were expended in 1995
         renewed their contracts with the Company. In addition eighty percent
         (80%) of all restaurants eligible for their second year of renewals in
         fiscal 1995 renewed their contracts. The Company generally experiences
         a sharp decline in renewals among restaurants eligible for a third year
         of renewals. It has been the Company's experience, however, that the
         addition of new restaurants generally offsets the drop-off in renewing
         restaurants, and the Company believes that its service areas are not
         close to cardmember saturation.

                                       -6-

<PAGE>


MARKETING

         The Company markets The Transmedia Card through the use of advertising,
         direct mail and through promotion with co-marketing partners such as
         banks and affinity groups.

EMPLOYEES

         As of December 8, 1995, the Company employed 119 persons. The Company
         believes that its relationships with its employees are good.

COMPETITION

         The charge card business is highly competitive and the Company competes
         for both cardmembers and participating restaurants, hotels and other
         applicable services. Competitors include discount programs offered by
         major credit card companies, such as American Express, Visa, MasterCard
         and Diners Club and other companies that offer different kinds of
         discount marketing programs and numerous small companies which offer
         services which may compete with the services offered or to be offered
         by the Company. Certain of the Company's competitors may have
         substantially greater financial resources and expend considerably
         larger sums than does the Company for new product development and
         marketing. Further, the Company must compete with many larger and
         better established companies for the hiring and retaining of qualified
         marketing personnel. The Company believes that the unique features of
         its program -- that The Transmedia Card can be used by cardmembers at
         participating establishments with very few restrictions, that The
         Transmedia Card provides substantial savings without the need for a
         cardmember to present discount coupons when paying for a meal, and that
         participating establishments are provided with cash in advance of
         customer charges -- contribute to the Company's competitiveness and
         allow the Company to offer better value and service to its cardmembers.

ITEM 2.  PROPERTIES

         The Company's present executive office consists of 8,303 square feet,
         located in Miami, Florida, which the Company occupies pursuant to a
         lease expiring on February 28, 1997 and which provides for an annual
         base rental of $148,860. The Company's Miami office also houses the
         Company's cardmember service center. The Company leases two properties
         in New York City. The first is for approximately 2,970 square feet
         pursuant to a lease entered into on May 16, 1991. The lease, which
         expires on November 30, 1996, provides for base annual rentals of
         approximately $95,000. The second is for approximately 1,050 square
         feet pursuant to a sublease entered into on February 22, 1993. The
         sublease, which expires November 30, 1996, provides for base annual
         rentals of approximately $31,500. In addition, the Company has a four
         and one-half year office lease in Philadelphia, Pennsylvania for
         approximately 1,641 square feet, which commenced April 1, 1994. The
         lease provides for a base annual rental of approximately

                                       -7-

<PAGE>


         $24,500 in the first year, which will increase by approximately $800
         each year thereafter. In Boston, Massachusetts, the Company has a
         sixty-four month lease for approximately 1,500 square feet, which
         commenced May 1, 1995. The lease provides for base annual rentals of
         $29,400. The Company has an option for one three-year renewal. In
         Chicago, the Company has a thirty-nine month lease for approximately
         1,183 square feet, which commenced October 1, 1995. The lease provides
         for an initial annual lease rental of $26,730 increasing by
         approximately $600 each year thereafter. In Detroit, the Company leases
         an executive office for a twelve-month period which began on May 1,
         1995 at an annual fee of $6,840. In Tampa, the Company leases an
         executive office for a thirteen-month period which began on June 1,
         1995. The total rental for the thirteen month period is $9,795.

ITEM 3.  LEGAL PROCEEDINGS

         As of September 30, 1995, there were no material legal proceedings
         pending involving the Company.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         During the quarter ended September 30, 1995, no matters were submitted
         to a vote of the security holders.

EXECUTIVE OFFICERS OF THE REGISTRANT

NAME                           POSITION                                   AGE
- ----                           --------                                   ---
Melvin Chasen                  Director, Chairman of the Board,            67
                               President and Chief Executive
                               Officer

James M. Callaghan             Director and Vice President                 56

Barry S. Kaplan                Vice President                              37

David L. Weinberg              Vice President and Chief                    50
                               Financial Officer

Paul A. Ficalora               Executive Vice President                    44
                               of Transmedia Restaurant
                               Company Inc.

Gregory Borges                 Treasurer                                   59

Kathryn Ferara                 Secretary                                   39

         Mr. Chasen has been a director and the Chairman of the Board, President
         and Chief Executive Officer of the Company since July 1983. From 1984
         through 1987, he was a

                                       -8-

<PAGE>


         director, Chairman of the Board, President and Chief Executive Officer
         of Transmedia Network Inc., a Colorado corporation, which was the
         predecessor of the Company.

         Mr. Callaghan, a director of the Company since April 1991, was elected
         Vice President of the Company and President of Transmedia Restaurant
         Company Inc., a subsidiary, in September 1994. He joined the Company in
         1989 and, until September 1994, served as Executive Vice President from
         1992, Vice President, Sales and Marketing, from 1989 and Treasurer from
         1989.

         Mr. Kaplan was elected a Vice President of the Company and President of
         Transmedia Service Company Inc., a subsidiary, in September 1995. From
         1986 until joining the Company, he served in various positions
         including Executive Vice President, Chief Operating Officer of Liberty
         Travel, Inc., a chain of full-service travel agencies.

         Mr. Weinberg was elected Vice President and Chief Financial Officer of
         the Company in March 1992 and in September 1994 was also elected
         President of TMNI International Incorporated, a subsidiary. He joined
         the Company as Vice President - Finance in October 1991. From January
         1987 through June 1991, Mr. Weinberg served as Vice President Finance
         and Administration, Chief Financial Officer, Treasurer and Secretary of
         Columbia Laboratories, Inc., a health care products company.

         Mr. Ficalora was elected Executive Vice President of the Restaurant
         Company in 1994, having served as Vice President, Operations of the
         Company from 1992 until 1994, and Director of Franchise Sales from 1991
         to 1992.

         Mr. Borges was elected Treasurer of the Company in 1992. He joined the
         Company in 1985 as Controller.

         Mrs. Ferara was elected Secretary of the Company in 1992. She joined
         the Company in 1989 as Office Manager and Assistant Secretary.

                                       -9-

<PAGE>


PART II

ITEM 5.  MARKET FOR THE COMPANY'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

a)       The Company's Common Stock is traded on the New York Stock Exchange
under the symbol "TMN". Prior to June 28, 1995, the Company's Common Stock was
traded in the over-the-counter market on the Nasdaq National Market System,
under the symbol "TMNI". The following table sets forth the high and low sale
prices for the common stock for each fiscal quarter ended from December 31, 1993
(adjusted for the three-for-two stock split effected on April 22, 1994 and
applied retroactively where appropriate) as reported on the New York Stock
Exchange or the Nasdaq National Market.

<TABLE>
<CAPTION>
         QUARTER ENDED               LOW              HIGH
         -------------             -------          -------
<S>                                <C>              <C>    
         December 31, 1993         $ 8.167          $11.000
         March 31, 1994             10.167           16.333
         June 30, 1994               9.750           15.000
         September 30, 1994          8.938           14.250
         December 31, 1994           8.313           13.750
         March 31, 1995              8.500           13.250
         June 30, 1995               8.000           13.250
         September 30, 1995          8.375           11.375
</TABLE>

b)       The aggregate number of holders of record of the Company's Common Stock
on December 5, 1995 was approximately 2,300.

c)       On September 20, 1993, the Company's Board of Directors approved an
annual cash dividend of $.04 per share (adjusted for the three-for-two stock
splits effected on October 21, 1993 and April 22, 1994, respectively); the first
semi-annual $.02 dividend was paid on October 21, 1993 to the stockholders of
record on October 7, 1993 and the second semi-annual $.02 dividend was paid on
April 22, 1994. On September 19, 1994, the Board of Directors approved an annual
cash dividend of $.04 per share; the first semi-annual $.02 dividend was paid on
October 20, 1994 to stockholders of record as of October 6, 1994 and the second
semi-annual $.02 dividend was paid on April 21, 1995 to stockholders of record
as of April 7, 1995. On September 18, 1995, the Board of Directors approved an
annual cash dividend of $.04 per share, the first semi-annual $.02 dividend was
paid on October 19, 1995 to stockholders of record as of October 5, 1995, and
the second semi-annual $.02 dividend will be payable as determined by the
Company's Board of Directors. Dividends, if any, in the future, will depend
upon, among other things, the Company's earnings and financial requirements, as
well as general business conditions.

                                      -10-

<PAGE>


ITEM 6.  SELECTED FINANCIAL DATA

<TABLE>
<CAPTION>
INCOME STATEMENT DATA:

                                                              YEAR ENDED SEPTEMBER 30,
                                                              ------------------------
                                           1995          1994          1993          1992          1991
                                           ----          ----          ----          ----          ----
<S>                                    <C>           <C>           <C>           <C>           <C>
Net sales                              $ 58,792,454  $ 45,605,606  $ 33,512,234  $ 23,777,303  $ 12,977,901
Membership and renewal
  fee income                              3,509,421     2,631,624     1,686,423     1,142,345       624,633
Continuing franchise and
  royalty fee income                      2,633,031     1,503,028       360,076       167,084        68,505
Commission income                           605,441       405,054        --            --            --

Total revenues                           65,540,347    50,145,362    35,558,733    25,086,732    13,671,039

Operating income                          7,052,263     5,601,329     3,425,433     2,609,244     1,336,319

Net income                                4,627,726     4,406,622     2,734,225     1,744,894     1,042,872

Net income per share
  Primary                                      0.46          0.44          0.29          0.20          0.13
  Fully diluted                                0.46          0.44          0.28          0.20          0.13

BALANCE SHEET DATA:

Total assets                           $ 37,786,502  $ 28,178,680  $ 17,903,666  $ 13,459,098  $  6,223,784

Total long-term debt                      2,000,000        --            --            --             5,812

Stockholders' equity                     24,853,213    19,155,430    12,618,829     9,438,386     2,842,836

Cash dividends per
  common share                                  .04           .04           .02        --            --
</TABLE>

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

RESULTS OF OPERATIONS (1995 VERSUS 1994)

Net sales for the fiscal year ended September 30, 1995 increased 28.9% to
$58,792,454, as compared to $45,605,656 for the year ended September 30, 1994.
The sales increase was primarily due to an increased number of cardmembers and
restaurants available to cardmembers. Approximately ninety percent (90%) of all
restaurants listed in the directories published by the Company renew their
contracts with the Company after the initial amount of rights to receive meal
credits purchased by the Company is expended. In the second year of renewal, the
Company renews approximately 80% of those restaurants continuing in business.
After the second year, renewal rates drop sharply because the restaurants with
the Company's help have become successful and no longer need the Company, the
Company chooses not to renew the restaurant or the restaurant has gone out of
business. However, offsetting this drop is the fact that new restaurants
start-up as old ones go out of business, providing the Company with new
restaurant prospects. The Company believes that in no area where the Company
operates is it

                                      -11-

<PAGE>


close to restaurant or cardmember saturation. At September 30, 1995, the average
Rights to Receive balance per Company restaurant participating was $8,592 versus
$8,719 at September 30, 1994. Membership and renewal fee income increased to
$3,509,421, of which $835,151 was initial fee income in 1995 from $2,631,624, of
which $788,345 was initial fee income in 1994 as the result of an increased
number of cardmembers, as well as renewals. Membership and renewal fee income in
1995 and 1994 is shown net of amortized advertising costs of $697,947 and
$137,994, respectively. (See Footnote 1(e) to Consolidated Financial
Statements.) In 1995 and 1994, the initial fee was waived 93% and 90% of the
time, respectively. In April 1994 the Company ceased waiving renewal fees. In
1994 prior to April, the Company waived renewal fees 35% of the time. The
renewal rate in 1995 and 1994 approximated 55% to 60%, while the renewal rate in
1993 approximated 80%. Fee income is recognized into income over a twelve-month
period beginning in the month the fee is received. Continuing franchise fee and
royalty income increased to $2,633,031 in 1995 from $1,503,028 in 1994 as a
result of the growth in the Company's franchisees and the start-up of the
licensees in the United Kingdom and Australia. Commission income received by the
Company increased to $605,441 in 1995 from $405,054 in 1994. As a result of the
growth in the overall elements of revenue, gross profits increased by $6,378,438
to $26,051,854 in 1995.

In 1995, selling, general and administrative ("SG&A") expenses increased by
$4,927,504, as compared to 1994, representing a 35.0% increase. In 1994, the
Company adopted Statement of Position 93-7, Reporting on Advertising Costs. (See
Footnote 1(e) to Consolidated Financial Statements.) Accordingly, $1,703,498 and
$821,125 of advertising costs were capitalized and are being amortized against
membership and renewal fee income. In 1995, SG&A expenses of a variable nature
amounted to $9,498,000 (50.0% of total SG&A expenses) versus $6,540,000 (46.5%
of total SG&A expenses) in 1994. Main components of SG&A expenses included sales
salaries and commissions ($1,866,000 in 1995 versus $1,147,000 in 1994), bank
processing fees ($2,834,000 in 1995 versus $2,045,000 in 1994), card promotions
($551,000 in 1995 versus $549,000 in 1994), Rights to Receive loss expense
($2,504,000 in 1995 versus $1,840,000 in 1994) and salaries expense ($3,641,000
in 1995 versus $2,623,000 in 1994). The Company also incurred $268,000 of
expenses in 1995 associated with the start-up of new territories operated by the
Company.

Operating income in 1995 was $7,052,263, a 25.9% increase over the $5,601,329 in
1994.

Other income, net of expense in 1995 amounted to $534,163 compared to $1,757,093
in 1994. The reduction of $1,222,930 results from an $863,789 decrease in
initial franchise and license fee income, net of expenses in 1995. The Company
in 1994 had entered into a major license for Australia, New Zealand and the
right to sublicense Asia. In 1995, the Company incurred merger and acquisition
costs amounting to $294,600 in connection with the acquisition of its Chicago
franchisee.

Earnings before taxes amounted to $7,586,426 in 1995 compared with $7,358,422 in
1994. The effective tax rate in 1995 was 39.0% compared with 40.1% in 1994.

Net income in 1995 was $4,627,726 or $.46 per share, versus $4,406,622 or $.44
per share in 1994.

                                      -12-

<PAGE>


RESULTS OF OPERATIONS (1994 VERSUS 1993)

         Net sales for the fiscal year ended September 30, 1994 increased 36.1%
         to $45,605,656, as compared to $33,512,234 for the year ended September
         30, 1993. The sales increase was primarily due to an increased number
         of cardmembers and restaurants available to cardmembers. At September
         30, 1994, the average Rights to Receive balance per Company restaurant
         participating Approximately ninety percent (90%) of all restaurants
         listed in the directories published by the Company renew their
         contracts with the Company after the initial amount of rights to
         receive meal credits purchased by the Company is expended. In the
         second year of renewals, the Company renews approximately 80% of those
         restaurants continuing in business. After the second year, renewal
         rates drop sharply because the restaurants with the Company's help have
         become successful and no longer need the Company, the Company chooses
         not to renew the restaurant or the restaurant has gone out of business.
         However, offsetting this drop is the fact that new restaurants start-up
         as old ones go out of business, providing the Company with new
         restaurant prospects. At September 30, 1994, the average Rights to
         Receive balance per Company restaurant participating was $8,719 versus
         $6,406 at September 30, 1993. Membership and renewal fee income
         increased to $2,631,624, of which $788,345 was initial fee income, from
         $1,686,423, of which $328,328 was initial fee income in 1993, as the
         result of an increased number of cardmembers, as well as renewals.
         Membership and renewal fee income in 1994 is shown net of amortized
         advertising costs of $137,994. (See Footnote 1(e) to Consolidated
         Financial Statements.) In 1994 and 1993, the initial fee was waived 90%
         of the time. In April 1994 the Company ceased waiving renewal fees. In
         1993 and in 1994 prior to April, the Company waived renewal fees 35% of
         the time. The renewal rate in 1994 approximated 55% to 60%, while the
         renewal rate in 1993 approximated 80%. Fee income is recognized into
         income over a twelve-month period beginning in the month the fee is
         received. Continuing franchise fee and royalty income increased to
         $1,503,028 in 1994 from $360,076 in 1993 as a result of the growth in
         the Company's franchisees and the start-up of the licensee in the
         United Kingdom. Commission income received by the Company in 1994
         amounted to $405,054. There was no commission income in 1993. As a
         result of the growth in the overall elements of revenue, gross profits
         increased by $6,338,744 to $19,673,416 in 1994.

         In 1994, selling, general and administrative ("SG&A") expenses
         increased by $4,162,848 as compared to 1993 representing a 42.0%
         increase. In 1994, the company adopted Statement of Position 93-7,
         Reporting on Advertising Costs. (See Footnote 1(e) to Consolidated
         Financial Statements.) Accordingly, $821,125 of advertising costs were
         capitalized and are being amortized against membership and renewal fee
         income. In 1994, SG&A expenses of a variable nature amounted to
         $6,540,000 (46.5% of total SG&A expenses) versus $4,375,000 (44.2% of
         total SG&A expenses) in 1993. Main components of SG&A expenses included
         sales salaries and commissions ($1,147,000 in 1994 versus $1,232,000 in
         1993), bank processing fees ($2,045,000 in 1994 versus $1,198,000 in
         1993), card promotions $549,000 in 1994 versus $905,000 in 1993),
         Rights to Receive loss expense ($1,840,000 in 1994 versus $890,000 in
         1993) and salaries expense ($2,623,000 in 1994 versus $2,002,000 in
         1993).

         Operating income in 1994 was $5,601,329, a 63.5% increase over the
         $3,425,433 in 1993.

                                      -13-

<PAGE>


         Other income, net of expenses in 1994 amounted to $1,757,093 compared
         with $1,131,392 in 1993, a $625,701 increase and resulted primarily
         from an increase of $557,600 in initial franchise and license fee
         income, net of expenses in 1994. More franchised territories were sold
         in 1994 than in 1993.

         Earnings before taxes amounted to $7,358,422 in 1994 compared with
         $4,556,825 in 1993. The effective tax rate in 1994 was 40.1% compared
         with 40.0% in 1993.

         Net income in 1994 was $4,406,622 or $.44 per share versus $2,734,225
         or $.29 per share in 1993.

LIQUIDITY AND CAPITAL RESOURCES

         The Company's working capital increased to $23,228,296 at September 30,
         1995 from $16,700,089 at September 30, 1994. The increase was due
         primarily to the Company's operating activities.

         On December 8, 1995 the Company has a loan facility with NationsBank of
         Florida ("NationsBank") under which it may borrow, at the bank's prime
         rate of interest, up to Six Million Dollars ($6,000,000) until May 15,
         1996, and thereafter, up to Seven Million Five Hundred Thousand Dollars
         ($7,500,000). Any balance outstanding under the facility will become
         payable on May 15, 1997. The Company has generally made use of this
         line of credit to fund large purchases of Rights to Receive meal
         credits. As of December 8, 1995, the balance owed NationsBank under the
         line of credit was $3,500,000.

         The Company believes that cash on hand at September 30, 1995, together
         with the Company's available credit line and earnings generated during
         the next fiscal year will satisfy the cash flow requirements of the
         Company's operations during that period.

         Capital expenditures by the Company over the past three fiscal years
         (approximately $4,296,000) have been due almost exclusively to the
         Company's development and acquisition of computer hardware and software
         necessary for the operation of the Cardmember Service Center. The
         company estimates that it will spend approximately $1,900,000 on
         capital expenditures, consisting primarily of computer software in
         fiscal year 1996. Funds for such expenditures will be provided by cash
         on hand at September 30, 1995, together with cash generated by 1996
         operations and the Company's available line of credit.

         The Company's accounts receivable decreased by $563,884 to a total of
         $1,714,421 at September 30, 1994. The decrease in receivables results
         from the Company's increasing use of electronic point-of-sale
         processing for its restaurant transactions. In addition, the Company's
         inventory of Rights to Receive increased by $8,674,688 to a total of
         $26,147,400 at September 30, 1995.

         In many instances the Rights to Receive purchased by the Company are
         secured by the furniture, fixtures and kitchen equipment of the related
         restaurants as filed pursuant to the

                                      -14-

<PAGE>


         Uniform Commercial Code. The Company also attempts to obtain personal
         guarantees from the restaurant owners.

<TABLE>
<CAPTION>
                          Analysis of Rights to Receive

                                           1995          1994          1993
                                           ----          ----          ----
<S>                                    <C>           <C>           <C>        
Rights to Receive, beginning of year   $17,472,712   $ 9,968,102   $ 6,148,465

Purchase of Rights to Receive           50,484,752    39,551,092    26,745,324

Write-offs of Rights to Receive         (2,321,571)   (1,574,536)     (701,626)
                                       -----------   -----------   -----------
                                        65,635,893    47,944,658    32,192,163

Cost of sales                           39,488,493    30,471,946    22,224,061
                                       -----------   -----------   -----------

Rights to Receive, end of year         $26,147,400   $17,472,712   $ 9,968,102
                                       ===========   ===========   ===========
</TABLE>

         Management of the Company believes that continued increase in the
         number of restaurants which honor the Transmedia Card (and, therefore,
         increases in the inventory of Rights to Receive purchased) is essential
         to attract additional cardmembers, satisfy existing cardmembers and
         continue the Company's revenues growth. Further, management believes
         that the purchase of Rights to Receive can be funded generally from
         cash on hand, from operations and from funds available under the
         Company's line of credit.

         Cash flow used in operating activities was $843,422 in fiscal year
         ended September 30, 1995, compared with cash used in operating
         activities of $1,526,902 and $114,422 in 1994 and 1993, respectively.
         Cash is primarily used in purchasing Rights to Receive meal credits.
         Management of the Company anticipates that the expenditure for the
         purchases of Rights to Receive will continue to increase as the Company
         expands the number of participating full service restaurants available
         to its cardmembers.

         Cash used in investing activities was $2,020,055 in the fiscal year
         ended September 30, 1995, compared with $1,860,978 used in 1994 and
         $414,716 used in 1993. Cash flow deficits from investing activities
         were due primarily to the development and acquisition of computer
         hardware and software necessary for the operation of the Company's
         Cardmember Service Center. Management believes that cash to be used in
         investing activities in the fiscal year ended September 30, 1996 will
         approximate $1,900,000.

         Cash flow provided by financing activities was $2,654,900 for the
         fiscal year ended September 30, 1995, compared with cash flows provided
         by financing activities of $861,734 in 1994 and $631,760 in 1993. In
         1995, the principal source of cash flow were from borrowings under the
         Company's bank line of credit and from the exercise of options for
         common stock. In 1994 and 1993 the principal source of cash flow from

                                      -15-

<PAGE>


         financing activities was from the exercise of options for common stock
         and the conversion of warrants.

         The Company has $2,500,000 available under its line of credit and,
         additionally, may receive cash from the exercise of outstanding options
         that are exercisable in fiscal year 1996; however, the Company cannot
         determine with any certainty whether or in what amounts these options
         will be exercised.

 ITEM 8.  FINANCIAL STATEMENTS

                          INDEX TO FINANCIAL STATEMENTS

Independent Auditors' Report                                        17

Financial Statements:
    Consolidated Balance Sheets,
      September 30, 1995 and 1994                                   18

    Consolidated Statements of Income
      for each of the years in the three-year
      period ended September 30, 1995                               19

    Consolidated Statements of Stockholders'
      Equity for each of the years in the three-year
      period ended September 30, 1995                               20

    Consolidated Statements of Cash Flows
      for each of the years in the three-year
      period ended September 30, 1995                               21

    Notes to Consolidated Financial Statements                      23

                                      -16-
<PAGE>

                          INDEPENDENT AUDITORS' REPORT

The Board of Directors and
    Stockholders
Transmedia Network Inc.:

We have audited the accompanying consolidated balance sheets of Transmedia
Network Inc. and subsidiaries as of September 30, 1995 and 1994, and the related
consolidated statements of income, stockholders' equity and cash flows for each
of the years in the three-year period ended September 30, 1995. In connection
with our audits of the consolidated financial statements, we also have audited
the financial statement schedules as listed under Item 14(a)(2). These
consolidated financial statements and financial statement schedules are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements and financial statement
schedules based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of
Transmedia Network Inc. and subsidiaries as of September 30, 1995 and 1994, and
the results of their operations and their cash flows for each of the years in
the three-year period ended September 30, 1995, in conformity with generally
accepted accounting principles. Also in our opinion, the related financial
statement schedules, when considered in relation to the basic financial
statements taken as a whole, present fairly, in all material respects, the
information set forth therein.

As discussed in note 1(c) to the consolidated financial statements, the Company
changed its method of accounting for investments as of September 30, 1994 to
adopt the provisions of the Financial Accounting Standards Board's SFAS No. 115,
"Accounting for Certain Investments in Debt and Equity Securities." As discussed
in note 1(e) to the consolidated financial statements, the Company changed its
method of accounting for advertising costs in 1994 to adopt the provisions of
the Accounting Standards Executive Committee's Statement of Position No.
93-7, "Reporting on Advertising Costs."


KPMG Peat Marwick LLP


November 22, 1995
Miami, Florida

                                      -17-

<PAGE>


<TABLE>
<CAPTION>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                           September 30, 1995 and 1994

                                  ASSETS                                                     1995            1994
                                  ------                                                     ----            ----
<S>                                                                                     <C>              <C>
Current assets:
     Cash and cash equivalents (note 1)                                                 $  2,270,322       2,478,899
     Accounts receivable, less allowance for doubtful
       accounts of $15,000 and $25,000 in 1995 and 1994, respectively                      1,714,421       2,278,305
     Rights to receive                                                                    26,147,400      17,472,712
     Prepaid expenses and other current assets                                               708,253         570,964
     Deferred income taxes (note 7)                                                          441,285         568,200
                                                                                        ------------     -----------
                   Total current assets                                                   31,281,681      23,369,080
Securities available for sale, at fair value (note 3)                                      2,899,691       2,341,141
Property and equipment, net (note 2)                                                       3,471,700       2,147,476
Other assets                                                                                 133,430         320,983
                                                                                        ------------     -----------
                   Total assets                                                         $ 37,786,502      28,178,680
                                                                                        ============     ===========

                   LIABILITIES AND STOCKHOLDERS' EQUITY
                   ------------------------------------
Current liabilities:
       Accounts payable - Rights to receive                                             $  4,933,070       3,642,331
       Accounts payable - reimbursable tax and tips                                          428,000         551,630
       Accounts payable - other                                                            1,663,754       1,297,312
       Income taxes payable (note 7)                                                            -            333,239
       Accrued expenses (note 4)                                                           1,028,561         844,479
                                                                                        ------------     -----------
                   Total current liabilities                                               8,053,385       6,668,991
Line of credit (note 12)                                                                   2,000,000            -
Deferred membership and renewal fee income, net (note 1)                                   1,178,234         836,632
Deferred income taxes (note 7)                                                             1,701,670       1,517,627
                                                                                        ------------     -----------
                   Total liabilities                                                      12,933,289       9,023,250
                                                                                        ------------     -----------  
Stockholders' equity (notes 5 and 6):
     Preferred stock, $.10 par value per share                                                  -               -
     Common stock, $.02 par value per share                                                  202,375         192,370
     Additional paid-in capital                                                           10,513,055       9,478,193
     Unrealized gain on securities available for sale (net of
       deferred income taxes of $1,021,679 in 1995 and
       $886,068 in 1994)                                                                   1,598,011       1,275,073
     Retained earnings                                                                    12,539,772       8,209,794
                                                                                        ------------     -----------
                   Total stockholders' equity                                             24,853,213      19,155,430
Commitments (notes 5, 10 and 11)
                                                                                        ------------     -----------
                   Total liabilities and stockholders' equity                           $ 37,786,502      28,178,680
                                                                                          ==========      ==========
</TABLE>

See accompanying notes to consolidated financial statements.

                                      -18-

<PAGE>


<TABLE>
<CAPTION>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                        CONSOLIDATED STATEMENTS OF INCOME

     For each of the years in the three-year period ended September 30, 1995

                                                                             1995             1994            1993
                                                                             ----             ----            ----
<S>                                                                     <C>               <C>             <C>       
Revenues:
  Net sales                                                             $ 58,792,454       45,605,656      33,512,234
  Membership and renewal fee income                                        3,509,421        2,631,624       1,686,423
  Continuing franchise fee and royalty income                              2,633,031        1,503,028         360,076
  Commission income                                                          605,441          405,054            -
                                                                        ------------      -----------     -----------
                                                                          65,540,347       50,145,362      35,558,733

Cost of sales                                                             39,488,493       30,471,946      22,224,061
                                                                        ------------      -----------     -----------
    Gross profit                                                          26,051,854       19,673,416      13,334,672
Selling, general and administrative expenses                              18,999,591       14,072,087       9,909,239
                                                                        ------------      -----------     -----------
    Operating income                                                       7,052,263        5,601,329       3,425,433
                                                                        ------------      -----------     -----------
Other income (expense):
  Initial franchise fee and license
    fee income, net of expense                                               608,211        1,472,000         914,400
  Merger and acquisition expenses                                           (294,600)            -               -
  Interest and other income                                                  336,742          290,197         228,055
  Interest expense and financing costs                                      (116,190)          (5,104)        (11,063)
                                                                        ------------      -----------     -----------

                                                                             534,163        1,757,093       1,131,392
                                                                        ------------      -----------     -----------
Income before income taxes                                                 7,586,426        7,358,422       4,556,825
  Income taxes (note 7)                                                    2,958,700        2,951,800       1,822,600
                                                                        ------------      -----------     -----------

  Net income                                                            $  4,627,726        4,406,622       2,734,225
                                                                        ============      ===========     ===========

Net income per common and common equivalent share:
  Primary                                                                    $ .46              .44             .29
                                                                               ===              ===             ===
  Fully diluted                                                              $ .46              .44             .28
                                                                               ===              ===             ===

Weighted average number of common and
 common equivalent shares outstanding:
  Primary                                                                 10,112,326        9,980,302       9,484,804
                                                                          ==========      ===========     ===========
  Fully diluted                                                           10,112,326       10,024,175       9,596,683
                                                                          ==========      ===========     ===========
</TABLE>

See accompanying notes to consolidated financial statements.

                                      -19-

<PAGE>


<TABLE>
<CAPTION>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
     For each of the years in the three-year period ended September 30, 1995

                                                           COMMON STOCK
                                                     -----------------------    ADDITIONAL    UNREALIZED
                                                        NUMBER                    PAID-IN       GAINS,      RETAINED
                                                      OF SHARES       AMOUNT      CAPITAL        NET        EARNINGS        TOTAL
                                                     ----------    ---------    ----------    ----------   ----------    ----------
<S>                                                  <C>           <C>          <C>           <C>          <C>           <C>
Balance, September 30, 1992                           3,922,652    $  78,453     7,617,636         -        1,742,297     9,438,386
   Net income                                              -            -             -            -        2,734,225     2,734,225
   Exercise of stock options                            200,492        4,010       202,082         -             -          206,092
   Income tax benefit related to stock option plan         -            -          425,668         -             -          425,668
   Three-for-two stock split                          2,061,572       41,231          -            -          (41,231)         -
   Dividend                                                -            -             -            -         (185,542)     (185,542)
                                                     ----------    ---------    ----------    ----------   ----------    ----------
Balance, September 30, 1993                           6,184,716      123,694     8,245,386         -        4,249,749    12,618,829
   Net income                                              -            -             -            -        4,406,622     4,406,622
   Three-for-two stock split                          3,177,607       63,552          -            -          (63,552)         -
   Exercise of stock options                            189,758        3,795       181,404         -             -          185,199
   Income tax benefit related to stock option plan         -            -          663,104         -             -          663,104
   Conversion of warrants to stock                       66,397        1,329       388,299         -             -          389,628
   Dividend                                                -            -             -            -         (383,025)     (383,025)
   Unrealized gains, net                                   -            -             -       1,275,073          -        1,275,073
                                                     ----------    ---------    ----------    ---------    ----------    ----------
Balance, September 30, 1994                           9,618,478      192,370     9,478,193    1,275,073     8,209,794    19,155,430
     Net income                                            -            -             -            -        4,627,726     4,627,726
     Exercise of stock options                          221,905        4,438       341,820         -             -          346,258
     Income tax benefit related to stock
     option plan                                           -            -          688,610         -             -          688,610
   Dividend                                                -            -             -            -         (397,861)     (397,861)
     Acquisition of franchise                           278,387        5,567         4,432         -          100,113       110,112
     Unrealized gains, net                                 -            -             -         322,938          -          322,938
                                                     ----------    ---------    ----------    ---------    ----------    ----------
Balance, September 30, 1995                          10,118,770    $ 202,375    10,513,055    1,598,011    12,539,772    24,853,213
                                                     ==========    =========    ==========    =========    ==========    ==========
</TABLE>

See accompanying notes to consolidated financial statements.

                                      -20-

<PAGE>


<TABLE>
<CAPTION>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

     For each of the years in the three-year period ended September 30, 1995

                                                                             1995            1994            1993
                                                                             ----            ----            ----
<S>                                                                     <C>              <C>             <C>
Cash flows from operating activities:
       Net income                                                       $ 4,627,726       4,406,622       2,734,225
       Adjustments to reconcile net income to net
        cash used in operating activities:
           Depreciation and amortization                                    693,960         360,621         183,444
           Deferred income taxes                                            175,347        (111,068)        (77,200)
           Loss on disposal of property and equipment                         4,090          71,717          21,599
           Changes in assets and liabilities:
               Accounts receivable                                          563,884        (712,218)       (109,622)
               Rights to receive                                         (8,674,688)     (7,504,610)     (3,819,637)
               Prepaid expenses and other current
                  assets                                                   (137,289)       (408,475)        (53,590)
               Other assets                                                 177,553        (203,876)       (294,824)
               Accounts payable - Rights to receive                       1,290,739       1,907,463          98,596
               Accounts payable - other                                     242,812         592,414         468,243
               Income taxes payable                                        (333,240)        108,901         355,730
               Accrued expenses                                             184,082          43,583         150,594
               Deferred membership and renewal fee
                  income                                                    341,602         (77,976)        228,020
                                                                        -----------      -----------     ----------
                        Total adjustments                                (5,471,148)     (5,933,524)     (2,848,647)
                                                                        -----------      -----------     -----------
                        Net cash provided by (used in)
                         operating activities                              (843,422)     (1,526,902)       (114,422)
                                                                        -----------      -----------     ----------
Cash flow from investing activities:
       Additions to property and equipment                               (2,020,055)     (1,687,478)       (414,716)
       Purchase of securities available for sale                               -           (180,000)           -
       Proceeds from sale of property and equipment                            -              6,500            -
                                                                        -----------      ----------      ----------
                        Net cash used in investing activities            (2,020,055)     (1,860,978)       (414,716)
                                                                        -----------      ----------      ----------
Cash flows from financing activities:
       Net borrowings (repayments) on note payable
        to bank under revolving line of credit                            2,000,000            -               - 
       Conversion of warrants and options for
        common stock, net of tax benefits                                 1,034,868       1,237,931         631,760
       Dividends paid                                                      (379,968)       (376,197)           -
                                                                        -----------      ----------      ----------

                        Net cash provided by financing
                         activities                                       2,654,900         861,734         631,760
                                                                        -----------      ----------      ----------

                                                                                                         (Continued)
                                      -21-

<PAGE>


<CAPTION>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS, CONTINUED

                                                                             1995            1994            1993
                                                                             ----            ----            ----
<S>                                                                     <C>              <C>             <C>
                        Net (decrease) increase in cash                 $  (208,577)     (2,526,146)        102,622
Cash and cash equivalents, beginning of year                              2,478,899       5,005,045       4,902,423
                                                                        -----------      ----------      ----------
Cash and cash equivalents, end of year                                  $ 2,270,322       2,478,899       5,005,045
                                                                        ===========      ==========      ==========

Supplemental disclosures of cash flow information:
       Cash paid during the year for:
        Interest                                                        $   102,184            -                234
                                                                        ===========      ==========      ==========
        Income taxes                                                    $ 2,138,000       2,293,855       1,118,402
                                                                        ===========      ==========      ==========
</TABLE>

Supplemental schedule of noncash investing and financing activities:
    Noncash investing and financing activities:
        During the years ended September 30, 1995 and 1994, the Company adjusted
           its available for sale investment portfolio to fair value; resulting
           in a net increase to stockholders' equity of $322,938 and $1,275,073,
           net of deferred income taxes.
        On March 23, 1995 and September 18, 1995, the Company declared a cash
           dividend of $.02 per share of common stock outstanding, payable on
           April 21, 1995 and October 19, 1995, respectively, to stockholders'
           of record at close of business on April 7, 1995 and October 5, 1995,
           respectively. At September 30, 1995, the dividend payable of $210,263
           is recorded in accrued expenses.
        On March 22, 1994, and September 19, 1994, the Company declared a cash
           dividend of $.02 per share of common stock outstanding, payable on
           April 22, 1994 and October 20, 1994, respectively, to stockholders of
           record at close of business on April 8, 1994 and October 6, 1994,
           respectively. At September 30, 1994, the dividend payable of $192,370
           is recorded as accrued expenses.
        On September 20, 1993, the Company declared a cash dividend of $.03 per
           share of common stock outstanding, payable on October 21, 1993 to
           stockholders of record at close of business on October 7, 1993. At
           September 30, 1993, the dividend payable of $185,542 is recorded as
           accrued expenses.

See accompanying notes to consolidated financial statements.

                                      -22-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                       September 30, 1995, 1994 and 1993

(1)      DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         (A)    DESCRIPTION OF BUSINESS

                Transmedia Network Inc. and subsidiaries' (the "Company") main
                business activity is to acquire rights to receive goods and
                services from restaurants and other establishments ("Rights to
                receive"), which are then sold to the Company's cardholders for
                cash. These Rights to receive are primarily purchased by the
                Company for cash.

                The Company's primary area of operations includes the North and
                Southeast Florida area, the New York and Chicago metropolitan
                areas, Boston and Philadelphia, as well as its surrounding
                areas, including Delaware. Franchised areas include most of New
                Jersey, Washington, D.C., Maryland, Virginia, Texas, Oregon,
                North and South Carolina; Atlanta, Georgia, and parts of
                Tennessee, and California, including parts of Nevada and the
                state of Washington. Licensing arrangements exist for the United
                Kingdom, Canada, and Europe, as well as the Asia-Pacific region.

                During 1993, the Company created two wholly owned subsidiaries:
                Transmedia Associated Restaurants Inc. ("TARI") and TMNI
                International Incorporated ("TMNI"). Effective October 1, 1994,
                Transmedia Network Inc. established a new corporate structure
                consisting of three wholly owned subsidiaries: Transmedia
                Restaurant Company Inc., which replaced TARI, and is in charge
                of all restaurant-oriented functions of the Company; TMNI is
                responsible for all foreign licensing; and Transmedia Service
                Company Inc. which is responsible for all card member-related
                facets of the business, including the card member service
                center, and domestic franchising. All intercompany accounts and
                transactions have been eliminated in consolidation.

         (B)    RIGHTS TO RECEIVE

                Rights to receive are composed primarily of food and beverage
                credits from restaurants. Rights to receive are stated at the
                gross amount of the commitment to the establishment
                (approximately 50 percent of the retail value of Rights to
                receive obtained). Accounts payable-Rights to receive represent
                the unfunded portion of the total commitments. Cost is
                determined by the first-in, first-out method. The Company
                reviews the realizability of the Rights to receive on a periodic
                basis, provides for write offs of rights to receive and writes
                off Rights to receive from restaurants that have ceased
                operations or whose credits are not utilized by cardholders.
                These write offs

                                                                     (Continued)
                                      -23-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                are offset by recoveries from restaurants. Gross write offs of
                Rights to receive were $2,321,571, $1,574,536 and $701,626 for
                the years ended September 30, 1995, 1994 and 1993, respectively.

         (C)    SECURITIES AVAILABLE FOR SALE

                The Company adopted the provisions of Statement of Financial
                Accounting Standards No. 115, ACCOUNTING FOR CERTAIN INVESTMENTS
                IN DEBT AND EQUITY SECURITIES, ("SFAS 115") effective September
                30, 1994. Under SFAS 115, the Company is required to classify
                any debt and marketable equity securities in one of three
                categories: trading, available for sale, or held to maturity.

                Securities available for sale are recorded at fair value.
                Realized gains and losses from the sale of securities available
                for sale are computed using the specific identification method.
                Unrealized gains and losses, net of the related tax effects, on
                securities are recorded as a separate component of stockholders'
                equity until realized.

         (D)    PROPERTY AND EQUIPMENT

                Property and equipment are stated at cost. Depreciation on
                property and equipment is calculated using the straight-line
                method over the estimated useful lives of the assets.
                Amortization of leasehold improvements is calculated over the
                shorter of the lease term or estimated useful life of the asset.

         (E)    DEFERRED MEMBERSHIP AND RENEWAL FEE INCOME, NET

                Statement of Position No. 93-7 ("SOP 93-7"), REPORTING ON
                ADVERTISING COSTS, was issued by the Accounting Standards
                Executive Committee ("AcSEC") in December 1993, effective for
                years beginning after June 15, 1994, with earlier adoption
                encouraged. This statement provides guidance for reporting
                direct-response advertising costs, with future economic
                benefits, as assets when the costs are incurred and amortizing
                the costs to expense in the current and subsequent periods.
                Effective October 1, 1993, the Company adopted SOP 93-7.


                Deferred membership and renewal fee income is billed in advance
                and amortized, straight-line, over the period of membership.
                Under SOP 93-7, certain advertising costs are capitalized and
                offset against the deferred membership income. The advertising
                costs are amortized, straight-line, over 24 months, which is the
                estimated life of the average cardholder. The advertising costs
                capitalized by the Company represent initial membership
                acquisition costs resulting from direct-response campaign costs
                which are recorded as incurred. Campaign costs include
                incremental direct costs of direct-response advertising, such as
                printing of brochures, campaign applications and mailings; as
                well as, payroll and payroll-related costs paid to employees
                directly related to the campaigns and to outside sources.

                                                                     (Continued)
                                      -24-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                The effect of the change in accounting principle on income for
                the fiscal year ended September 30, 1994 is as follows:

                Effect on:
                    Membership and renewal fee income             $ (137,994)
                                                                     =======
                    Selling, general and administrative expenses     821,125
                                                                     =======
                    Net income                                       403,047
                                                                     =======
                    Net income per common and common equivalent      $ .04
                                                                       ===

                Deferred membership and renewal fee income, net is classified as
                a noncurrent liability since working capital will not be
                required as the deferred income is recognized over future
                periods. Deferred membership and renewal fee income, net, is
                comprised of the following:

<TABLE>
<CAPTION>
                                                                           SEPTEMBER 30,
                                                               -------------------------------
                                                                        1995           1994
                                                                        ----           ----
<S>                                                                 <C>               <C>      
                   Deferred membership and renewal fee income,
                        gross                                       $ 2,866,916       1,519,763
                   Unamortized advertising costs                     (1,688,682)       (683,131)
                                                                    -----------       ---------
                   Deferred membership and renewal fee income,
                        net                                         $ 1,178,234         836,632
                                                                    ===========       =========
</TABLE>



                Advertising costs charged directly to expense were $551,399 and
                $549,156 during the year ended September 30, 1995 and 1994,
                respectively.

                The pro forma effect on income for the year ended September 30,
                1993, assuming the change in accounting principle had been
                applied retroactively, is as follows:

                        Membership and renewal fee income            $ (242,873)
                                                                       ========

                        Selling, general and administrative expenses    709,934
                                                                       ========

                        Net income                                      280,236
                                                                       ========

                        Net income per common and common equivalent     $ .03
                                                                          ===

         (F)    FRANCHISE AND LICENSE FEE INCOME

                Continuing franchise fee revenues are based on the franchisees'
                sales and are

                                                                     (Continued)

                                      -25-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                recognized when earned.

                Initial franchise fees and license fees are recognized when
                material services or conditions relating to the sale have been
                substantially performed. Initial franchise fees and license fees
                consist of the following:

<TABLE>
<CAPTION>
                                                                                        SEPTEMBER 30,
                                                                         ---------------------------------------------
                                                                             1995             1994             1993
                                                                             ----             ----             ----
<S>                                                                      <C>               <C>              <C>      
               Initial franchise and license fees                        $  725,000        1,680,000        1,200,000
               Initial franchise and license expenses                      (116,789)        (208,000)        (285,600)
                                                                           --------        ---------        ---------

                                                                         $  608,211        1,472,000          914,400
                                                                           ========        =========        =========
</TABLE>

         (G)    NET SALES

                Net sales represent the retail value usage of the rights to
                receive sold, less the 25 percent discount offered to the
                Company's cardholders.



                                                                     (Continued)
                                      -26-


<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

         (H)    INCOME TAXES

                The Company recognizes deferred tax liabilities and assets for
                the expected future tax consequences of events that have been
                included in the financial statements or tax returns. Under this
                method, deferred tax liabilities and assets are determined based
                on the difference between the financial statement and tax basis
                of assets and liabilities using enacted tax rates in effect for
                the year in which the differences are expected to reverse. The
                effect on deferred tax assets and liabilities of a change in tax
                rates is recognized in income in the period that includes the
                enactment date.

         (I)    INCOME PER COMMON AND COMMON EQUIVALENT SHARE

                Primary income per common and common equivalent share is
                computed by dividing net income by the weighted average number
                of common stock outstanding and common stock equivalents. Fully
                diluted income per share computation reflects the effect of
                common shares contingently issuable upon the exercise warrants
                in periods in which such exercise would cause dilution. Fully
                diluted income per share also reflects additional dilution
                related to stock options due to the use of the market price at
                the end of the period, when higher than the average price for
                the period. Fully diluted income per share in 1993 was computed
                based on the closing price of the common stock at September 30,
                1993.

         (J)    CASH AND CASH EQUIVALENTS

                Cash and cash equivalents are instruments with original
                maturities of three months or less.

         (K)    RECLASSIFICATION

                Certain prior year amounts have been reclassified to conform
                with the 1995 presentation.

         (L)    COMMISSION INCOME

                Commission income represents income for advertising services
                provided by the Company to restaurants or other establishments,
                other than services derived from the purchase of rights to
                receive in advance.

                                                                    (Continued)
 

                                      -27-

<PAGE>
                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(2)      PROPERTY AND EQUIPMENT

         Property and equipment consist of the following:

<TABLE>
<CAPTION>
                                                                                                 ESTIMATED
                                                                        SEPTEMBER 30,           USEFUL LIVES
                                                                  --------------------------    ------------
                                                                      1995           1994
                                                                      ----           ----
<S>                                                              <C>              <C>           <C>    
                 Furniture and fixtures                          $   169,875        148,803        5 years
                 Office equipment                                  4,334,136      2,370,364        5 years
                 Leasehold improvements                               61,272         53,447     life of lease
                                                                 -----------      ---------
                                                                   4,565,283      2,572,614
                 Less accumulated depreciation                     1,093,583        425,138
                                                                 -----------      ---------

                                                                 $ 3,471,700      2,147,476
                                                                 ===========      =========
</TABLE>

         Depreciation expense for the years ended September 30, 1995 and 1994
         was $683,960 and $350,522, respectively.

(3)      SECURITIES AVAILABLE FOR SALE

         Securities available for sale are recorded at fair value and consist of
         shares of common stock of various companies with an aggregate cost of
         $280,000 and $180,000 as of September 30, 1995 and 1994. Gross
         unrealized gains and losses were $2,161,141 and $-0- as of September
         30, 1994 and $2,685,941 and $66,250 as of September 30, 1995,
         respectively. There were no realized gains or losses for the years
         ended September 30, 1995 and 1994.

(4)      SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

         Selling, general and administrative expenses for the year ended
         September 30, 1995 are net of $375,000 received by the Company from an
         outside promoter.

(5)      STOCK OPTION PLAN

         Under the Company's 1987 Stock Option and Rights Plan (the "Plan"), the
         Company may grant stock options and related stock appreciation rights
         to persons who are now or who during the term of the Plan become key
         employees (including those who are also directors) and independent
         sales agents. Stock options granted under the Plan may either be
         incentive stock options or nonqualified stock options for federal
         income tax purposes. The Plan, as amended in 1992, provides that the
         Stock Option Committee of the Board of Directors may grant stock
         options or stock appreciation rights with respect to a maximum of
         1,012,500 shares of common stock at a price not less than the fair
         market value at the date of grant for qualified and nonqualified stock
         options. The exercise price under an incentive stock option granted to
         a person owning stock representing more than 10 percent of the common
         stock must equal at least 110 percent of the fair market value at the
         date of grant. Options are exercisable beginning not less than one year
         after date of grant. All options expire either five or ten years from
         the date of grant and each becomes exercisable in installments of 25
         percent of the underlying shares for each year the option is
         outstanding, commencing on the first anniversary of the date of grant.

         The following table summarizes the stock options granted and exercised
         during 1995 and 1994:

<TABLE>
<CAPTION>
                                                           1995         1994
                                                           ----         ----
<S>                                                    <C>            <C>    
        Total stock options granted - common stock       165,500      152,500
                                                         =======      =======

        Total stock options exercised - common stock     221,905      255,956
                                                         =======      =======
</TABLE>
                                                                     (Continued)
                                      -28-


<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<S>                                                    <C>            <C>    
        Average exercise price                            $ 1.56        $ .72
                                                            ====          ===

        Nonqualified stock options exercised -
          common stock                                   208,686      171,861
                                                         =======      =======

           Current windfall tax benefit                $ 688,610      663,104
                                                         =======      =======

        Total warrants converted to common stock            -          85,444
                                                         =======      =======

           Average exercise price                         $ 4.56       $ 4.56
                                                            ====         ====
</TABLE>

         At September 30, 1995 and 1994, options under the Plan to purchase
         509,529 and 383,123 shares of common stock are outstanding as follows:

<TABLE>
<CAPTION>
                                                        SEPTEMBER 30, 1995
                                               ------------------------------------
                      ISSUANCE                    NUMBER OF            EXERCISE           EXPIRATION
                        DATE                        SHARES               PRICE               DATE
                        ----                        ------               -----               ----
<S>                                                <C>                <C>                <C> 
                March 1992                          33,750            $  3.8889          March 1997
                May 1992                           102,093               4.8333          May 1997
                September 1993                      78,186               7.4445          September 2003
                February 1994                       37,500              12.2500          February 2004
                March 1994                          97,500              15.0000          March 2004
                March 1995                         135,500              12.2500          March 2005
                August 1995                         25,000               9.2500          August 2005
                                                   -------
                                                   509,529
                                                   =======
</TABLE>

<TABLE>
<CAPTION>
                                                        SEPTEMBER 30, 1994
                                               ------------------------------------
                      ISSUANCE                    NUMBER OF            EXERCISE           EXPIRATION
                        DATE                        SHARES               PRICE               DATE
                        ----                        ------               -----               ----
<S>                                                <C>                <C>                <C>
                July 1990                            7,594            $  0.6845          July 1995
                March 1992                          42,187               3.8889          March 1997
                May 1992                           102,093               4.8333          May 1997
                September 1993                      78,749               7.4445          September 2003
                February 1994                       37,500              12.2500          February 2004
                March 1994                         105,000              15.0000          March 2004
                September 1994                      10,000              12.2500          September 2004
                                                   -------
                                                   383,123
                                                   =======
</TABLE>
                                                                     (Continued)

                                      -29-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

         In addition to the options under the Plan, at September 30, 1995 and
         1994, the Company has issued the following nonqualified options to
         purchase an additional 421,250 and 621,562 shares of common stock
         outstanding as follows:

<TABLE>
<CAPTION>
                                                        SEPTEMBER 30, 1995
                                               ------------------------------------
                      ISSUANCE                    NUMBER OF            EXERCISE           EXPIRATION
                        DATE                        SHARES               PRICE               DATE
                        ----                        ------               -----               ----
<S>                                                <C>                <C>                <C>
                March 1992                         168,750            $  3.8889          March 1997
                May 1992                           135,000               4.8333          May 1997
                September 1993                     112,500               7.4445          September 1998
                May 1995                             5,000              11.375           May 2000
                                                   -------
                                                   421,250
                                                   =======
</TABLE>

<TABLE>
<CAPTION>
                                                        SEPTEMBER 30, 1994
                                               ------------------------------------
                      ISSUANCE                    NUMBER OF            EXERCISE           EXPIRATION
                        DATE                        SHARES               PRICE               DATE
                        ----                        ------               -----               ----
<S>                                                <C>                <C>                <C> 
                March 1990                         151,877            $  0.3703          March 1995
                March 1992                         210,935               3.8889          March 1997
                May 1992                           135,000               4.8333          May 1997
                September 1993                     123,750               7.4445          September 1998
                                                   -------

                                                   621,562
                                                   =======
</TABLE>

         During 1995 and 1994, expired or canceled stock options totaled 17,500
         and 56,250, respectively.

(6)      STOCKHOLDERS' EQUITY

         The Company has 1 million authorized shares of preferred stock, $.10
         par value per share; none of which has been issued.

         Effective March 22, 1994, the Company effected a three-for-two stock
         split recorded in the form of a 50 percent stock dividend on its common
         stock. All references to the number of common shares and per common
         share amounts have been restated to reflect the split.

                                                                     (Continued)

                                      -30-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

         During March 1994, the Company amended its Certificate of Incorporation
         to increase the number of shares of authorized common stock from 10
         million to 20 million.

(7)      INCOME TAXES

         The tax effects of the temporary differences that give rise to
         significant portions of the deferred tax assets and liabilities at
         September 30, 1995 and 1994 are as follows:

<TABLE>
<CAPTION>
                                                                                          1995          1994
<S>                                                                                   <C>             <C>
                    Deferred tax assets:
                           Rights to receive                                          $   351,000       287,000
                           Advertising                                                       -          199,077
                           Accrued expenses                                                84,435        71,873
                           Accounts receivable                                              5,850        10,250
                                                                                      -----------     ---------

                               Total gross deferred tax assets                            441,285       568,200
                           Less valuation allowance
                                                                                      -----------     ---------
                               Net deferred tax assets                                    441,285       568,200
                                                                                      -----------     ---------

                    Deferred tax liabilities:
                           Securities available for sale                                1,021,679       886,068
                           Deferred advertising costs                                     658,586       600,511
                           Property and equipment                                          21,405        31,048
                                                                                      -----------     ---------

                               Total gross deferred tax
                                   liabilities                                          1,701,670     1,517,627
                                                                                      -----------     ---------
                    Net deferred tax (liability) asset                                $(1,260,385)     (949,427)
                                                                                      ===========     =========
</TABLE>

                                                                     (Continued)

                                      -31-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


         There was no valuation allowance for deferred tax assets as of
         September 30, 1995 and 1994. The increase in deferred taxes related to
         securities available for sale during 1995 was $135,611.

         Income tax expense (benefit) for the years ended September 30, 1995 and
         1994 is as follows:

<TABLE>
<CAPTION>
                                             CURRENT     DEFERRED      TOTAL
                                             -------     --------      -----
<S>                                       <C>             <C>        <C>      
                1995:
                       U.S. federal       $ 2,239,433     141,081    2,380,514
                       State and local        543,920      34,266      578,186
                                          -----------    --------    ---------

                                          $ 2,783,353     175,347    2,958,700
                                          ===========    ========    =========

                1994:
                       U.S. federal       $ 2,248,451      (8,336)   2,240,115
                       State and local        814,417    (102,732)     711,685
                                          -----------    --------    ---------

                                          $ 3,062,868    (111,068)   2,951,800
                                          ===========    ========    =========

                1993:
                       U.S. federal       $ 1,415,670     (77,200)   1,338,470
                       State and local        484,130        -         484,130
                                          -----------    --------    ---------

                                          $ 1,899,800     (77,200)   1,822,600
                                          ===========    ========    =========
</TABLE>

         Reconciliation of the statutory federal income tax rate and the
         Company's effective rate for the years ended September 30, 1995, 1994
         and 1993, is as follows:

<TABLE>
<CAPTION>
                                                  1995                       1994                         1993
                                       -------------------------   -------------------------   ------------------------
                                                     % OF PRETAX                 % OF PRETAX                % OF PRETAX
                                          AMOUNT      EARNINGS        AMOUNT      EARNINGS        AMOUNT     EARNINGS
                                          ------      --------        ------      --------        ------     -------- 
<S>                                    <C>              <C>        <C>              <C>        <C>             <C>
         Federal tax rate              $ 2,579,385      34.0%      $ 2,501,863      34.0%      $ 1,549,321     34.0%
         State and local taxes,
              net of federal
              income tax benefit           440,620       5.8           344,705       4.7%          319,526      7.0%
         Other                             (61,305)     (0.9)          105,232       1.4%          (46,247)    (1.0)
                                       -----------      ----       -----------      ----       -----------     ----
                                       $ 2,958,700      38.9%      $ 2,951,800      40.1%      $ 1,822,600     40.0%
                                       ===========      ====       ===========      ====       ===========     ====
</TABLE>

                                                                     (Continued)

                                      -32-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(8)      FRANCHISE AGREEMENTS

         The Company, as franchiser, has entered into various 10-year
         franchising agreements with franchisees. In accordance with these
         agreements, the Company agreed to provide marketing, advertising,
         training and other administrative support. All material services or
         conditions relating to the franchise sales have been substantially
         performed or satisfied by the Company as of September 30, 1995. In
         addition, the Company agrees to grant a territory with at least 625
         full-service restaurants that accept certain major credit cards; and
         will continue to develop trademarks for itself and the system of
         franchisees. The Company also agrees to pay a commission to the
         franchisees in an amount equal to 40 percent of the initial membership
         cardholders' fees for all new cardholders solicited by the franchisees.

         The franchisees are responsible for soliciting restaurants and
         cardholders, paying consideration to the restaurants to obtain Rights
         to receive meal and beverage credits, and maintaining adequate
         insurance. During 1994, the Company funded two of its franchisees
         through the issuance of notes receivable totaling $220,000 (included in
         other assets). Such notes are secured by Rights to receive purchased by
         such franchisees in their respective geographic territories. As of
         September 1995, no amounts were outstanding for these notes.

         In consideration for granting the franchises, the franchisees paid the
         Company initial franchise fees and an initial fee to the Company's
         advertising and development fund. Continuing fees to be paid by the
         franchisees are as follows:


         /bullet/ 7.5 percent of the total meal credits used within the
                  franchisee's territory.

         /bullet/ 2.5 percent of the total meal credits used within the
                  franchisee's territory to be deposited into the advertising
                  and development fund.

         /bullet/ A processing fee of $0.20 per sale transaction slip forwarded
                  to the Company from the franchisee's territory.

         /bullet/ A weekly service charge of $0.23 per participating restaurant
                  in the franchisee's territory.

         In connection with the sale of three franchises in 1992, the Company
         accepted notes as payment for amounts owed to the advertising and
         development fund. The Company had recorded a like amount in accounts
         payable - other in the accompanying consolidated financial statements.
         During 1993, the Company forgave the remaining balance of approximately
         $186,000 due on the notes from the franchisees, and wrote this amount
         off against the related accounts payable - other. As of September 30,
         1995 and 1994, the Company maintained $1,068 and $1,052, respectively,
         in its advertising and development fund, which is included as cash in
         the accompanying consolidated financial statements. These funds may be
         used in the Company's sole discretion to meet any and all costs of
         maintaining, administering, directing and preparing advertising for
         purposes of enhancing the franchise system, the Restaurant Card and for
         soliciting and marketing to restaurants and Restaurant Card holders.

                                                                     (Continued)
                                      -33-


<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

         The Company received 60,000 and 35,000 shares of publicly traded common
         stock in connection with the sale of its fourth and fifth franchise
         territories during 1994 and 1995, respectively, which now represents
         2.3 percent of the franchisee's common stock. The shares are included
         in Securities available for sale. In addition, the chairman and a
         director of the Company own 0.3 percent and 6.5 percent of the
         franchisee's common stock, respectively.

(9)      LICENSE AGREEMENTS

         In March 1994, the Company entered into an agreement for an exclusive
         perpetual license of its software and trademark in the Asia-Pacific
         region. In accordance with the agreement, the Company agreed to assist
         the licensee with training relating to sales, administration,
         technology and operations of the business. All material services or
         conditions relating to the license sale had been substantially
         performed or satisfied by the Company as of September 30, 1994. The
         licensee may grant sublicenses in the territory and is responsible for
         the operations of the business in the Asia-Pacific region, including
         procuring member restaurants and providing related services and
         activities throughout the territory.

         In consideration for granting the exclusive license, the licensee paid
         the Company in fiscal 1994 a license fee totaling $1,250,000 for the
         master license agreement and has granted to the Company a 5 percent
         equity interest in the new entity which will operate in Australia and
         New Zealand. The shares comprising the equity interest are included in
         Securities available for sale. Continuing fees to be paid by the
         licensee are as follows:

         /bullet/ 25 percent of any amounts that the licensee receives from any
                  sublicensee within the territory, other than Australia and New
                  Zealand. Such amounts shall include, but not be limited to,
                  royalty payments, transfer fee payments and up-front
                  sublicense fee payments. The portion of the up-front
                  sublicense fee paid to the Company shall not be less than
                  $250,000, unless otherwise agreed to by the Company, and in no
                  event less than $500,000, for each of the People's Republic of
                  China and Japan.

         /bullet/ Royalty of 2 percent of gross sales of the Australia and New
                  Zealand sublicensee, and 25 percent of any other amounts that
                  the licensee receives from the sublicensee.

         The Company has an agreement for an exclusive perpetual license of its
         software and trademarks in the continent of Europe. In accordance with
         this agreement, the Company agreed to assist the licensee with training
         relating to sales, administration, technology, and operations of the
         business. All material services or conditions relating to the license
         sale have been substantially performed or satisfied by the Company. The
         licensee may grant sublicenses in the territory and is responsible for
         the operations of the business in Europe, including procuring members
         restaurants and providing related services and activities throughout
         the territory.

         In consideration for granting the exclusive license, the licensee paid
         the Company in August 1993, a license fee of $1,125,000 for the master
         license agreement and has granted to the Company a 5 percent equity
         interest in the new entity which will operate in the United Kingdom.
         Continuing fees to be paid by the licensee are as follows:

         /bullet/ 25 percent of any amounts that licensee receives from any
                  sublicensee within the territory, other than the

                                                                     (Continued)

                                      -34-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                  United Kingdom. Such amounts shall include, but not be limited
                  to, royalty payments, transfer fee payments and up-front
                  sublicense fee payments. The portion of the up-front
                  sublicense fee paid to the Company shall not be less than
                  $250,000, unless otherwise agreed to by the Company.

         /bullet/ Royalty of 2 percent of gross sales of the United Kingdom
                  sublicensee, and 25 percent of any other amounts that the
                  licensee receives from the sublicensee.

         During 1995, the Company received $250,000 from the European licensee
         when it exercised its right to sub-license within the territory.

(10)     LEASES

         The Company leases certain equipment and office space under long-term
         lease agreements.

         Future minimum lease payments under noncancelable operating leases as
         of September 30, 1995 are as follows:

                            Year ending
                           September 30,

                               1996                      $ 326,863
                               1997                        129,715
                               1998                         42,923
                               1999                         29,425
                               2000                         26,974
                                                         ---------

                    Total minimum lease payments         $ 555,900
                                                         =========

         Rent expense charged to operations was $292,907, $263,821, and $218,121
         for the years ended September 30, 1995, 1994 and 1993, respectively.

(11)     COMMITMENTS

         On July 14, 1995, the Company entered into an unconditional guaranty
         agreement with a financial institution, to extend credit in the amount
         of $450,000 to a franchisee. On October 1, 1994, the Company amended
         its employment agreement with its president through September 30, 1997.
         The agreement provides for salary at an annual rate of $275,000 through
         September 30, 1995; $300,000 through September 30, 1996; and $350,000
         through September 30, 1997, plus 5 percent of the Company's pretax
         income not to exceed $600,000 for the fiscal years ended September 30,
         1995 and 1996 and $700,000 for the fiscal year ended September 30,
         1997. In addition, in the event of a sale of the Company, the president
         has the right to resign from his positions with Transmedia within one
         year and receive $1 million upon such resignation.

         On November 24, 1993 the Company also entered into a consulting
         agreement with its president to commence

                                                                     (Continued)

                                      -35-

<PAGE>


         on September 30, 1997 through January 1, 2005. The agreement provides
         compensation at an annual amount equal to 50 percent of the sum of the
         highest base salary and bonus received by the president in any year
         under the employment agreement, discussed above, not to exceed in any
         one year during the term of the consulting agreement, 10 percent of the
         Company's prior year's pre-tax income, but in any event not less than
         $100,000.

         On October 1, 1994, the Company also amended an employment agreement
         with an executive vice president through September 30, 1997. The
         agreement provides for salary at an annual rate of $180,000 through
         September 30, 1995; $250,000 through September 30, 1996; and $300,000
         through September 30, 1997, plus 3 percent of the increase in the
         Company's pretax income over the prior fiscal year for fiscal years
         1995, 1996 and 1997. In addition, this executive received a $150,000
         signing bonus, forfeitable pro rata over the term of the agreement. In
         the event of a sale of the Company, this executive has the right to
         resign from his positions with Transmedia within one year and receive
         $750,000 upon such resignation.

         On October 31, 1994, the Company approved a severance plan for selected
         officers and key employees of the Company. This plan offers one year of
         salary for each year of service with the Company, up to a maximum of
         three years, if, within the two-year period following a change in
         control of the Company, the individual is terminated or voluntarily
         resigns from the Company.

(12)     LINE OF CREDIT

         On May 15, 1994, the Company obtained a line of credit with a bank for
         $3 million to be used to finance the purchase of Rights to receive. On
         June 30, 1995, the Company increased the line of credit to $6 million.
         As of September 30, 1995 and 1994, $2 million and $-0- was outstanding
         under this credit facility, respectively. The credit facility has an
         interest rate of prime and is unsecured. There were no commitment fees
         and conditions under which the line of credit may be withdrawn.

(13)     BUSINESS AND CREDIT CONCENTRATIONS

         Most of the Company's customers are located in the New York City and
         Southeast Florida areas. No single customer accounted for more than 5
         percent of the Company's sales in any fiscal year presented.

         No single restaurant's Rights to receive balance was greater than 5
         percent of the total Rights to receive balance at September 30, 1995 or
         1994.

(14)     BUSINESS COMBINATIONS

         On July 1, 1995, the Chicago franchisee (the "franchisee"), was merged
         into the Company, and 278,387 shares of the Company's common stock were
         issued in exchange for all the outstanding common stock of the
         franchisee. The merger was accounted for as a pooling of interests and
         the accompanying financial statements reflect this transaction.


                                      -36-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                                  SCHEDULE VIII

                        VALUATION AND QUALIFYING ACCOUNTS

     For each of the years in the three-year period ended September 30, 1995

<TABLE>
<CAPTION>


                                                                                     ADDITIONS
                                                                                    CHARGED TO
                                                  BALANCE,         CHARGED TO          OTHER         OTHER CHANGES
                                                  BEGINNING        COSTS AND         ACCOUNTS:       ADD (DEDUCT):      BALANCE, END
                                                   OF YEAR          EXPENSES         DESCRIBE          DESCRIBE            OF YEAR
                                                   -------          --------         --------          --------            -------
<S>                                               <C>                <C>                 <C>           <C>                  <C>
    Accounts receivable:
           Year ended September 30, 1995:
            Allowance for doubtful accounts       $ 25,000           332,528             -             (342,528)(1)         15,000
                                                    ======           =======          =======          ========             ======

           Year ended September 30, 1994:
            Allowance for doubtful accounts       $ 20,000           111,527             -             (106,527)(1)         25,000
                                                    ======           =======          =======          ========             ======

           Year ended September 30, 1993:
            Allowance for doubtful accounts       $ 20,000           100,459             -             (100,459)(1)         20,000
                                                    ======           =======          =======          ========             ======

<FN>
(1)  Write-offs.
</FN>
</TABLE>

                                      -37-

<PAGE>


                             TRANSMEDIA NETWORK INC.
                                AND SUBSIDIARIES

                                   SCHEDULE X

                   SUPPLEMENTARY INCOME STATEMENT INFORMATION

     For each of the years in the three-year period ended September 30, 1995

<TABLE>
<CAPTION>
                                             CHARGED TO COSTS AND EXPENSES
                                       -----------------------------------------
        ITEM                               1995         1994          1993
        ----                               ----         ----          ----
<S>                                     <C>           <C>           <C>    
     Advertising costs                  $ 551,399     549,156       904,585
                                          =======     =======       =======
</TABLE>

Other items are not set forth inasmuch as such items do not exceed 1 percent of
net sales as shown in the consolidated statements of income, are not applicable,
or the required information is shown in the consolidated financial statements or
notes thereto.

                                      -38-

<PAGE>


ITEM 9.  CHANGES AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE

         None.

PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

         Information called for by Item 10 is set forth under the heading
         "Executive Officers of the Registrant" in Part I hereof and in
         "Election of Directors" in the Company's 1996 Proxy Statement, which is
         incorporated herein by this reference.

ITEM 11. EXECUTIVE COMPENSATION

         Information called for by Item 11 is set forth under the heading
         "Executive Compensation" in the Company's 1996 Proxy Statement, which
         is incorporated herein by this reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         Information called for in Item 12 is set forth under the heading
         "Security Ownership of Certain Beneficial Owners and Management" in the
         Company's 1996 Proxy Statement, which is incorporated herein by this
         reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Information called for in Item 13 is set forth under the heading
         "Certain Relationships and Related Transactions" in the Company's 1996
         Proxy Statement, which is incorporated herein by this reference.

PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENTS SCHEDULES, AND REPORTS ON FORM 8-K

         The following documents are being filed as part of this Report:

         (a)(1)   Financial Statements:
                    Transmedia Network Inc.
                    See "Index to Financial Statements" contained in Part II,
                    Item 8.

         (a)(2)   Financial Statement Schedules                            PAGE
                                                                           ----
                    Schedule VIII - Valuation and Qualifying Accounts       37
                    Schedule X - Supplementary Income Statement Information 38

                                      -39-

<PAGE>


         All other schedules are omitted because they are not applicable or the
         required information is shown in the Financial Statements or the Notes
         thereto.

         (a)(3)   Exhibits


DESIGNATION                         DESCRIPTION
- -----------                         -----------
2.1      Assignment and Assumption of Franchise Agreements dated September 30,
         1994 between Transmedia Network Inc. and the Service Company.(1)

2.2      Capital Contribution dated September 30, 1994 by Transmedia Network
         Inc. to the Service Company.(1)

2.3      Trademark Contribution dated September 30, 1994 from Transmedia Network
         to the Service Company.(1)

2.4      Capital Contribution dated September 30, 1994 from Transmedia Network
         Inc. to the Restaurant Company.(1)

2.5      Administrative Services Agreement dated as of September 30, 1994
         between Transmedia Service Company Inc. and Transmedia Restaurant
         Company Inc.(1)

2.6      Franchise Agreement dated September 30, 1994 between Transmedia Service
         Company Inc. and Transmedia Restaurant Company Inc.(1)

3.1      Certificate of Incorporation of the Company, as amended.(2)

3.2      Certificate of Amendment to the Certificate of Incorporation of the
         Company.(9)

3.3      Certificate of Amendment to the Certificate of Incorporation of the
         Company, as filed with the Delaware Secretary of State on March 22,
         1994.(1)

3.4      By-Laws of the Company.(3)

10.2     1987 Stock Option and Rights Plan, as amended.(1)(10)

10.3     Form of Stock Option Agreement (as modified) between the Company and
         certain Directors and Schedule of Options granted and outstanding (as
         of September 30, 1995) to such Directors pursuant to the respective
         Stock Option Agreements with such Directors.

10.4     Employment Agreement dated January 1, 1987 between the Company and
         Melvin Chasen.(10)(11)

                                      -40-

<PAGE>


10.5     Amendment dated October 1, 1990 to Employment Agreement between the
         Company and Melvin Chasen.(4)(10)

10.6     Amendment dated October 1, 1992 to Employment Agreement between the
         Company and Melvin Chasen.(8)(10)

10.7     Consulting Agreement dated November 24, 1993 between the Company and
         Melvin Chasen.(9)(10)

10.8     Amendment dated October 1, 1994, to Employment Agreement between the
         Company and Melvin Chasen.(1)(10)

10.9     Employment Agreement effective April 1, 1992 between the Company and
         James Callaghan.(9)(10)

10.10    Amendment dated October 1, 1994, to Employment Agreement  between the
         Company and James Callaghan.(1)

10.11    Master License Agreement dated December 14, 1992 between the Company
         and Conestoga Partners, Inc.(8)

10.12    First Amendment to Master License Agreement dated April 12, 1993,
         between the Company and Conestoga Partners, Inc.(9)

10.13    Second Amendment to Master License Agreement -- Assignment and
         Assumption Agreement dated August 11, 1993 among the Company, TMNI
         International Incorporated and Transmedia Europe, Inc.(9)

10.14    Master License Agreement Amendment No. 3 dated November 22, 1993
         between TMNI International Incorporated and Transmedia Europe, Inc.(9)

10.15    Master License Agreement dated March 21, 1994 between TMNI
         International Incorporated and Conestoga Partners II, Inc. licensing
         rights in the Asia Pacific region.(1)

21.1     Subsidiaries of Transmedia Network Inc.(1)

23.1     Consent of Independent Auditors.(11)

27       Financial Data Schedule.(11)

99.1     Prospectus of the Company dated July 10, 1992 filed pursuant to the
         Securities Act of 1933.(5)

99.2     Prospectus of the Company dated August 12, 1992 filed pursuant to the
         Securities Act of 1933.(6)

99.3     Form of Subscription Agreement.(7)

                                      -41-

<PAGE>


99.4     Agency Agreement dated April 9, 1992 between the Company and Janney
         Montgomery Scott Inc.(8)

99.5     Warrant Purchase Agreement dated June 15, 1992 between the Company and
         Janney Montgomery Scott.(8)


         (1)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1994 and
                  incorporated by reference.

         (2)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1988, and
                  incorporated by reference thereto.

         (3)      Filed as an exhibit to the Post Effective Amendment to the
                  Registration Statement on Form S-1 (Registration No. 33-5036),
                  and incorporated by reference thereto.

         (4)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1990, and
                  incorporated by reference thereto.

         (5)      Filed as an exhibit to the Company's Registration Statement on
                  Form S-8 (Registration No. 33-494460), and incorporated by
                  reference thereto.

         (6)      Filed as an exhibit to the Company's Registration Statement on
                  Form S-3 (Registration No. 33-49374), and incorporated by
                  reference thereto.

         (7)      Filed as an exhibit to the Company's Form 8-K Current Report
                  dated June 15, 1992, and incorporated by reference thereto.

         (8)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1992, and
                  incorporated by reference thereto.

         (9)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1993, and
                  incorporated by reference thereto.

         (10)     Management contract or compensatory plan or arrangement
                  required to be filed as an exhibit to this Annual Report on
                  Form 10-K pursuant to Item 14(c) hereof.

         (11)     Filed as an exhibit hereto.


         (b)      The Company did not file any Form 8-K Current Reports during
                  the fiscal year ended September 30, 1995.


                                      -42-

<PAGE>
         (c)      Exhibits:

                  See paragraph (a) (3) above for items filed as exhibits to
                  this Annual Report on Form 10-K as required by Item 601 of
                  Regulation S-K.

         (d)      Financial Statement Schedules:

                  See paragraphs (a)(1) and (a)(2) above for financial statement
                  schedules and supplemental financial statements filed as part
                  of this Annual Report on Form 10-K.

                                      -43-

<PAGE>


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the Registrant has duly caused this Report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                                       TRANSMEDIA NETWORK INC.

                                                   By: /s/ MELVIN CHASEN
                                                       ------------------------
                                                       Melvin Chasen, President

Dated:  December 27, 1995

Pursuant to the requirements of the Securities Exchange Act of 1934, this Report
has been signed below by the following persons on behalf of the Registrant and
in the capacities and on the date indicated.

       NAME                           TITLE                         DATE
       ----                           -----                         ----
/s/ MELVIN CHASEN               Director, Chairman             December 27, 1995
- -----------------------         of the Board, President
Melvin Chasen                   and Chief Executive
                                Officer

/s/ JAMES M. CALLAGHAN          Director,                      December 27, 1995
- -----------------------         Vice President
James M. Callaghan

/s/ JACK AFRICK                 Director                       December 27, 1995
- -----------------------
Jack Africk

/s/ HERBERT M. GARDNER          Director                       December 27, 1995
- -----------------------
Herbert M. Gardner

/s/ IRWIN HOCHBERG              Director                       December 27, 1995
- -----------------------
Irwin Hochberg

/s/ A. BARRY MERKIN             Director                       December 27, 1995
- -----------------------
A. Barry Merkin

/s/ HENRY SEIDEN                Director                       December 27, 1995
- -----------------------
Henry Seiden

/s/ DAVID L. WEINBERG           Vice President and             December 27, 1995
- ----------------------          Chief Financial
David L. Weinberg               Officer (Principal
                                Financial and
                                Accounting Officer)

                                      -44-

<PAGE>


                                  EXHIBIT INDEX

                                                                   SEQUENTIALLY
EXHIBIT NO.               DESCRIPTION OF DOCUMENT                  NUMBERED PAGE
- -----------               -----------------------                  -------------

2.1      Assignment and Assumption of Franchise Agreements dated
         September 30, 1994 between Transmedia Network Inc. and the
         Service Company.(1)                                              P

2.2      Capital Contribution dated September 30, 1994 by Transmedia
         Network Inc. to the Service Company.(1)                          P

2.3      Trademark Contribution dated September 30, 1994 from
         Transmedia Network to the Service Company.(1)                    P

2.4      Capital Contribution dated September 30, 1994 from
         Transmedia Network Inc. to the Restaurant Company.(1)            P

2.5      Administrative Services Agreement dated as of September 30,
         1994 between Transmedia Service Company Inc. and Transmedia
         Restaurant Company Inc.(1)                                       P

2.6      Franchise Agreement dated September 30, 1994 between
         Transmedia Service Company Inc. and Transmedia Restaurant
         Company Inc.(1)                                                  P

3.1      Certificate of Incorporation of the Company, as amended.(2)      P

3.2      Certificate of Amendment to the Certificate of
         Incorporation of the Company.(9)                                 P

3.3      Certificate of Amendment to the Certificate of Incorporation
         of the Company, as filed with the Delaware Secretary of State
         on March 22, 1994.(1)                                            P

3.4      By-Laws of the Company.(3)                                       P

10.2     1987 Stock Option and Rights Plan, as amended.(1)(10)            P

10.3     Form of Stock Option Agreement (as modified) between the
         Company and certain Directors and Schedule of Options granted
         and outstanding (as of September 30, 1995) to such Directors
         pursuant to the respective Stock Option Agreements with such
         Directors.                                                       49


                                       -45-

<PAGE>


                                                                   SEQUENTIALLY
EXHIBIT NO.               DESCRIPTION OF DOCUMENT                  NUMBERED PAGE
- -----------               -----------------------                  -------------

10.4     Employment Agreement dated January 1, 1987 between the
         Company and Melvin Chasen.(10)(11)                              50
10.5     Amendment dated October 1, 1990 to Employment Agreement
         between the Company and Melvin Chasen.(4)(10)                    P

10.6     Amendment dated October 1, 1992 to Employment Agreement
         between the Company and Melvin Chasen.(8)(10)                    P

10.7     Consulting Agreement dated November 24, 1993 between
         the Company and Melvin Chasen.(9)(10)                            P

10.8     Amendment dated October 1, 1994, to Employment Agreement
         between the Company and Melvin Chasen.(1)(10)                    P

10.9     Employment Agreement effective April 1, 1992 between
         the Company and James Callaghan.(9)(10)                          P

10.10    Amendment dated October 1, 1994, to Employment Agreement
         between the Company and James Callaghan.(1)(10)                  P

10.11    Master License Agreement dated December 14, 1992 between
         the Company and Conestoga Partners, Inc.(8)                      P

10.12    First Amendment to Master License Agreement dated
         April 12, 1993, between the Company and Conestoga                P
         Partners, Inc.(9)

10.13    Second Amendment to Master License Agreement -- Assignment
         and Assumption Agreement dated August 11, 1993 among the
         Company, TMNI International Incorporated and Transmedia
         Europe, Inc.(9)                                                  P

10.14    Master License Agreement Amendment No. 3 dated November 22,
         1993 between TMNI International Incorporated and Transmedia
         Europe, Inc.(9)                                                  P

10.15    Master License Agreement dated March 21, 1994 between TMNI
         International Incorporated and Conestoga Partners II, Inc.
         licensing rights in the Asia Pacific region.(1)                  P

21.1     Subsidiaries of Transmedia Network Inc.(1)                       P

                                       -46-

<PAGE>


                                                                   SEQUENTIALLY
EXHIBIT NO.               DESCRIPTION OF DOCUMENT                  NUMBERED PAGE
- -----------               -----------------------                  -------------

23.1     Consent of Independent Auditors.(11)                             67

27       Financial Data Schedule.(11)                                     68

99.1     Prospectus of the Company dated July 10, 1992 filed pursuant
         to the Securities Act of 1933.(5)                                P

99.2     Prospectus of the Company dated August 12, 1992 filed
         pursuant to the Securities Act of 1933.(6)                       P

99.3     Form of Subscription Agreement.(7)                               P

99.4     Agency Agreement dated April 9, 1992 between the Company
         and Janney Montgomery Scott Inc.(8)                              P

99.5     Warrant Purchase Agreement dated June 15, 1992 between the
         Company and Janney Montgomery Scott.(8)                          P


         (1)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1994 and
                  incorporated by reference.

         (2)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1988, and
                  incorporated by reference thereto.

         (3)      Filed as an exhibit to the Post Effective Amendment to the
                  Registration Statement on Form S-1 (Registration No. 33-5036),
                  and incorporated by reference thereto.

         (4)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1990, and
                  incorporated by reference thereto.

         (5)      Filed as an exhibit to the Company's Registration Statement on
                  Form S-8 (Registration No. 33-494460), and incorporated by
                  reference thereto.

         (6)      Filed as an exhibit to the Company's Registration Statement on
                  Form S-3 (Registration No. 33-49374), and incorporated by
                  reference thereto.

                                       -47-

<PAGE>


                                                                   SEQUENTIALLY
EXHIBIT NO.               DESCRIPTION OF DOCUMENT                  NUMBERED PAGE
- -----------               -----------------------                  -------------

         (7)      Filed as an exhibit to the Company's Form 8-K Current Report
                  dated June 15, 1992, and incorporated by reference thereto.

         (8)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1992, and
                  incorporated by reference thereto.

         (9)      Filed as an exhibit to the Company's Annual Report on Form
                  10-K for the fiscal year ended September 30, 1993, and
                  incorporated by reference thereto.

         (10)     Management contract or compensatory plan or arrangement
                  required to be filed as an exhibit to this Annual Report on
                  Form 10-K pursuant to Item 14(c) hereof.

         (11)     Filed as an exhibit hereto.

                                       -48-


                                     FORM OF
                             STOCK OPTION AGREEMENT
                              FOR CERTAIN DIRECTORS

            THIS AGREEMENT is made as of ___________, between TRANSMEDIA NETWORK
INC., a Delaware corporation with its principal place of business at 750
Lexington Avenue, New York, New York 10022 (the "Corporation"), and ___________,
whose principal address is ________________________________ (the "Holder").

                                   WITNESSETH:

            By action taken on ________________, the Board of Directors of the
Corporation (the "Board") approved the grant to the Holder of an option to
purchase shares of the Corporation's Common Stock, par value $.02 per share (the
"Common Stock").

            NOW THEREFORE, in consideration of the mutual promises contained
herein, the parties hereto, intending to be legally bound, hereby agree as
follows:

            1.       DEFINITIONS

                         "Business Day" means a day other than a Saturday,
Sunday or other day on which banks in the State of New York are authorized by
law to remain closed.

                         "Termination Date" means _____________________ (or if
that day is not a Business Day, the next following Business Day).

            2.       GRANT OF OPTION

                     The Corporation hereby irrevocably grants to the Holder the
right and option (the "Option") to purchase all or any part of an aggregate of
__________ shares of Common Stock of the Corporation on the terms and conditions
hereinafter set forth. The shares of Common Stock into which the Option may be
exercised shall be referred to hereinafter as the "Shares".

            3.       PURCHASE PRICE

                     The purchase price of the Shares payable upon any full or
partial exercise of the Option is $_______ per Share (fair market value), the
date on which this option was granted by the Board of Directors of the
Corporation.

            4.       TERM; EXERCISE

                     Subject to the terms of Paragraph 7 hereof, the Option may
be exercised at any time before 5:00 P.M. New York City time on the Termination
Date. The Option may be exercised at any time and from time to time prior to the
Termination Date as to any part or all of the Shares; PROVIDED, HOWEVER, that
the Option may not be exercised with respect to less


                                       -49-

<PAGE>


than one thousand (1,000) Shares (or the remaining Shares then subject to
purchase under the Option, if less than one thousand Shares) or for any
fractional shares.

            5.       RIGHTS AS A STOCKHOLDER

                     (a)      If the Option is exercised in accordance with the
terms of this Agreement, then the Holder will for all purposes be deemed the
holder of record of the Shares as to which the Option is exercised, except that
if that is a date when the Common Stock transfer books of the Corporation are
closed, the Holder will be deemed to become the record holder of the Shares on,
and the certificate will be dated the next succeeding Business Day when the
Common Stock transfer books of the Corporation are open. Until the Option is
exercised, the Holder will not be entitled to any of the rights of a stockholder
of the Corporation as to the Shares, including the right to vote, to receive
dividends or other distributions, if any, and will not be entitled to receive
notice of any proceedings of the Corporation except as provided in this
Agreement.

                     (b)      The Corporation covenants that all Shares issued
on exercise of the Option will be validly issued, fully paid, and
non-assessable.

            6.       NON-TRANSFERABILITY

                     The Option shall not be transferred otherwise than by
operation of law. During the lifetime of the Holder, the Option may be exercised
only by the Holder. Without limiting the generality of the foregoing, the Option
may not be assigned, transferred (except as provided above), pledged or
hypothecated in any way, and shall not be subject to execution, attachment or
similar process. Any attempt to assign, transfer, pledge, hypothecate or
otherwise dispose of the Option contrary to the provisions of this paragraph or
the levy of any execution, attachment or similar process upon the Option shall
be null and void and without effect.

            7.       TERMINATION OF DIRECTORSHIP; DEATH OF HOLDER

                     (a)      The Option shall expire on the earlier of the
Termination Date or thirty (30) days after the Holder ceases to be a director of
the Corporation.

                     (b)      If the Holder dies while he is serving as a
director of the Corporation, the Option shall expire on the earlier of the
Termination Date or ninetieth (90) days after the death of the Holder. In the
case of the death of the Holder, the Option may be exercised by the Holder's
estate for the period set forth in this subsection (b).

            8.       METHOD OF EXERCISING OPTION

                     (a)      Subject to the terms and conditions of this
Agreement, the Option may be exercised by delivering written notice to the
Corporation at its then principal office. Such notice shall state the election
to exercise the Option, the number of Shares with respect to which it is being
exercised and the method of payment to be utilized in connection with such
exercise. The purchase price for the shares for which the Option is being
exercised shall be paid by delivering with the notice of exercise cash or a
certified check, payable to the Corporation, for the full amount of the purchase
price for the Shares for which the Option is

                                       -50-

<PAGE>


being exercised. To the extent permitted by applicable law, the Holder may pay
all or a portion of the purchase price by surrender of shares of Common Stock
(at their fair market value) or by a simultaneous sale of the Shares to be
issued pursuant to such exercise pursuant to a brokerage or similar arrangement.

                     (b)      If the Option is exercised by a person other than
the Holder, the notice of exercise shall be accompanied by the appropriate
proof, in form and substance satisfactory to the Corporation, of such person's
right to exercise the Option. Certificates for Shares for which the Option has
been exercised shall not be issued until the Corporation receives the full
purchase price for such Shares. Shares and the certificates therefor shall be
issued in the name of the person who is entitled at the time to exercise the
Option.

            9.       ADJUSTMENTS FOR CAPITAL CHANGES

                     Subject to any required action by the Corporation's
stockholders, if, at any time while the Option is outstanding, the outstanding
shares of Common Stock are increased or decreased or changed into or exchanged
for a different number or kind of shares of the Corporation or any parent or
subsidiary of the Corporation through a stock dividend, stock split, reverse
stock split, stock combination, reclassification, reorganization, merger, or
consolidation, the Board shall equitably adjust the number, kind and purchase
price of the Shares subject to the then unexercised portion of the Option, so
that the Holder shall be entitled to purchase, for the same aggregate purchase
price then payable under the Option with respect to the then unexercised
portion, the number of Shares which the Holder would have received as a result
of the capital change, for the Shares that he would have acquired by exercising
the unexercised portion of the Option immediately prior to such capital change.
In addition, the Board is authorized to make adjustments in the terms and
conditions of the Option (including, without limitation, cash payments in
exchange for the Option or substitution of the Option using stock of a successor
or other entity) in recognition of unusual or nonrecurring events (including,
without limitation, events described in the preceding sentence) affecting the
Corporation or any subsidiary or the financial statements of the Corporation or
any subsidiary, or in response to changes in applicable laws, regulations, or
accounting principles.

            10.      RESERVATION OF SHARES OF COMMON STOCK

                     The Corporation shall, at all times during the term of the
Option, reserve and keep available such number of shares of Common Stock as will
be sufficient to satisfy the requirements of the Option, shall pay all original
issue taxes with respect to the issuance of Shares pursuant hereto, and all
other fees and expenses necessarily incurred by the Corporation in connection
therewith and will, from time to time, use its best efforts to comply with all
laws and regulations which, in the opinion of counsel for the Corporation, shall
be applicable thereto. Notwithstanding any provision of this paragraph to the
contrary, the Holder will pay all transfer taxes owing in respect of the Shares.

            11.      INVESTMENT REPRESENTATION

                     The Holder will, upon the purchase of any Shares pursuant
to the Option, simultaneously deliver a written certificate to the Corporation,
stating that he is purchasing the Shares for his own account, for investment
purposes only and not with a view

                                       -51-

<PAGE>


to the distribution thereof, and containing such other provisions as counsel to
the Corporation shall deem necessary or appropriate. The Holder hereby
acknowledges that he has been informed that: (i) the Corporation is not
obligated and does not intend to register the sale of the Shares to him under
the Securities Act of 1933, as amended (the "Act") or under any applicable state
securities law, and that accordingly such Shares may not be distributed or
transferred by him except pursuant to an effective registration statement under
the Act or under applicable state law or an opinion of counsel for or approved
by the Corporation to the effect that such registration is not required; (ii) a
legend to the foregoing effect shall be placed on each certificate representing
the Shares; and (iii) the Corporation may issue stop-transfer instructions to
its Transfer Agent in respect of any or all of the Shares as the Corporation
deems appropriate to prevent a violation of the Act.

            12.      NO OBLIGATION TO EXERCISE

                     The grant of the Option imposes no obligation on the Holder
to exercise the Option.

            13.      NOTICES

                     All notices and other communications to be given under or
pursuant to this Agreement shall be in writing and shall be sent by first class
certified or registered mail, postage prepaid, or by nationally recognized
overnight courier service, against receipt, to the address of the party to whom
such communication is being sent at the address set forth in the first sentence
of this Agreement. Any party hereto may change the address to which each such
notice or communication shall be sent by giving written notice to all of the
other parties hereto in accordance with this paragraph.

            14.      BINDING EFFECT

                     The provisions of the Agreement shall be binding upon and
inure to the benefit of the permitted successors and assigns of the parties
hereto.

            15.      COUNTERPARTS; GOVERNING LAW

                     This Agreement may be executed in any number of
counterparts, each of which shall be deemed an original. This Agreement shall be
governed by and construed and enforced in accordance with the laws of the State
of Delaware.

            16.      CAPTIONS

                     The captions of the paragraphs of this Agreement are for
the purpose of convenience only, are not intended to be part of this Agreement
and shall not be deemed to modify, explain, enlarge or restrict any of its
provisions.

            17.      SEPARABILITY

                     If any clause or provision of this Agreement shall be held
invalid or unenforceable, in whole or in part, in any jurisdiction, such
invalidity or unenforceability shall

                                       -52-

<PAGE>


attach only to such clause or provision, or part thereof, and shall not in any
manner affect any other clause or provision in any jurisdiction.


           IN WITNESS WHEREOF, the parties hereto have executed this Agreement
as of the date and year first above written.

                                                 TRANSMEDIA NETWORK INC.


                                                 By:____________________________


                                                 HOLDER


                                                 _______________________________

                                       -53-

<PAGE>


                           Schedule of Options Granted
                                  to Directors
                            Attached to Exhibit 10.3
                         Form of Stock Option Agreement
                              For Certain Directors

                  Pursuant to Rule 12(b)-31, the Company is not filing a copy of
the several Stock Option Agreements between it and the above-named Directors.
This schedule sets forth the material details in which such Agreements differ
from the form of Stock Option Agreement included as Exhibit 10.3.

<TABLE>
<CAPTION>
                                  NO. OF           EXERCISE
                                  SHARES            PRICE             EXPIRING
                                 -------           --------           --------

<S>                              <C>                <C>                <C>
A.  Jack Africk                   42,187            $3.89              3/16/97
                                  11,250             7.44              9/20/98

B.  Melvin Chasen                135,000             4.83              5/19/97
                                  67,500             7.44              9/20/98

C.  Herbert M. Gardner            42,187             3.89              3/16/97
                                  11,250             7.44              9/20/98

D.  Irwin Hochberg                42,187             3.89              3/16/97
                                  11,250             7.44              9/20/98

E.  M. Barry Merkin                5,000            11.38              5/24/00

F.  Henry Seiden                  42,187             3.89              3/16/97
                                  11,250             7.44              9/20/98
</TABLE>

                                       -54-


                              EMPLOYMENT AGREEMENT

         EMPLOYMENT AGREEMENT, dated as of the 1st day of January, 1987, by and
between TRANSMEDIA NETWORK INC., a Colorado corporation ("TRANSMEDIA"), and
MELVIN CHASEN (the "EXECUTIVE"). In consideration of the mutual promises and
covenants herein contained, and intending to be legally bound hereby, the
parties hereto do mutually agree as follows:

         1.  EMPLOYMENT. Transmedia agrees to and does hereby employ the
Executive, and the Executive accepts such employment, upon the terms and
conditions hereinafter set forth. The Executive represents and warrants that he
is free to enter into this Agreement and that entering into this Agreement is
not in violation of any obligations that he has to any other person, firm or
corporation.

         2.  TERM. The term of this Agreement shall be for the period commencing
January 1, 1987 and ending on September 30, 1991 (the "TERM"), unless earlier
terminated as provided herein.

         3.  OFFICE AND DUTIES. The Executive shall perform such executive
services in the operation of the business of Transmedia and its subsidiaries as
Transmedia's Board of Directors may from time to time reasonably assign to the
Executive. The Executive shall hold the positions of President and Chief
Executive Officer of Transmedia, and shall report directly to Transmedia's Board
of Directors. In addition, in connection with any meeting or action of
stockholders for the election of Transmedia's Board of Directors, Transmedia
shall nominate the Executive for election to Transmedia's Board of Directors and
shall use its best efforts to cause the Executive to be elected thereto. During
the term of this Agreement, the Executive shall: (a) work for Transmedia and its
subsidiaries on a full-time, exclusive basis; (b) use his best efforts to apply
on a full-time basis all of his skill and experience to the


                                       -55-

<PAGE>


performance of his duties in such employment; and (c) not engage in any other
business activities, other than personal investments in corporations and other
entities which do not compete directly or indirectly with Transmedia and its
subsidiaries. Notwithstanding the provisions of the preceding sentence, the
Executive shall be entitled, on an occasional basis, to serve as a consultant
to, or on the board of directors of, other corporations during the term of this
Agreement and to receive and retain all compensation paid to him in such
capacities, so long as such other corporations do not compete directly or
indirectly with Transmedia and its subsidiaries. The Executive shall be entitled
to a private office commensurate with his position with Transmedia and to a
secretary assigned exclusively to the Executive. The provisions of this Section
3 are subject to modification as set forth in Section 10.

         4.  COMPENSATION AND BENEFITS. (a) For services rendered by the
Executive under this Agreement, the Executive shall be paid a base salary (the
"SALARY") at the rate of $104,000 per annum. The Salary shall be payable in
equal weekly installments.

                  (b) As additional compensation, Transmedia shall pay the
Executive an annual bonus (the "BONUS") equal to 10% of excess over the initial
$100,000 of Pre-Tax Income (as defined below) for each fiscal year of Transmedia
or portion thereof occurring during the term of this Agreement, provided,
however, that the Bonus for any fiscal year shall not exceed $100,000 per year
for each full fiscal year with respect to which the Bonus is determined or, for
partial fiscal years with respect to which the Bonus is determined, the pro rata
portion of $100,000 that any such partial fiscal year bears to a full fiscal
year. "PRE-TAX INCOME" shall mean the pre-tax income of Transmedia for the
applicable period before computation of the Bonus, as determined by Transmedia's
independent certified public accountants on the basis of generally accepted
accounting principles consistently applied. The Bonus shall be payable on an
annual basis within 120 days after the end of each fiscal year, commencing with
the fiscal year ending September 30, 1987. The Bonus with respect to the fiscal
year ending September 30,

                                       -56-

<PAGE>


1987 shall be determined on the basis of the entire fiscal year. Otherwise, if
the term of this Agreement includes less than all of any fiscal year, then the
Bonus, if any, payable for such fiscal year shall be determined on a pro rata
basis of the Pre-Tax Income for the portion of such fiscal year that this
Agreement is in effect except as provided in sub-paragraph 4(d) hereof.

                  (c) Transmedia shall, during the term of this Agreement, pay
all premiums on the existing whole-life insurance policy issued by Executive
Life Insurance Company on the life of the Executive in the face amount of
$500,000. Upon the expiration of the term of this Agreement, Transmedia shall
transfer the ownership of such policy to the Executive without any payment by
the Executive. In the event of the death of the Executive during the term of
this Agreement, Transmedia will segregate proceeds thereof sufficient to
purchase an annuity that will pay to the estate of the Executive a death benefit
of $50,000 per year for a period of ten years, with the first such benefit
payable six months after such death. The balance of such proceeds after purchase
of the annuity shall be retained by Transmedia.

                  (d) At all times during the term of this Agreement, the
Executive shall be included in any life, medical, health, and hospitalization
insurance, pension, stock option, stock ownership, incentive compensation, and
other benefit programs maintained by or for Transmedia at the date hereof. If
Transmedia hereafter establishes any other programs, the Executive shall be
included therein at at least the same level as the other senior executives of
Transmedia. In addition, in the event of the Executive's Disability (as defined
below), Transmedia will pay to the Executive the following: (i) during the first
six months of Disability, 100% of the Salary that would be payable to the
Executive but for such Disability; (ii) thereafter, and until the end of the
Term, 75% of such Salary; and (iii) the Bonus for the period(s) provided in the
next sentence. The Executive shall receive a Bonus for the entire fiscal year
ending on any applicable September 30th, if said September 30th occurs during
the

                                       -57-

<PAGE>


first six months of Disability; in all other instances, the Executive shall
receive a portion of the Bonus for an entire year determined by multiplying the
Bonus for the entire fiscal year by a fraction, the numerator of which is the
total number of months starting with October 1st and ending upon the conclusion
of said six months of Disability and the denominator of which is 12. For
purposes of this sub-paragraph (d), all calculations shall be made on the basis
of full and not partial months. In addition, Transmedia shall provide for
payment of the living allowance set forth in Section 4(e) for the first six
months of Disability, but only for so long as the Executive remains in the New
York metropolitan area. For the purposes hereof "Disability" shall mean a
physical or mental impairment of such duration and degree that the Executive is
determined by the Board of Directors of Transmedia to be substantially unable
because of the impairment to perform the services described in Section 3.

                  (e) Transmedia acknowledges that the Executive's permanent
domicile is in the State of Florida. In order to compensate the Executive for
obtaining living accommodations in New York, Transmedia shall pay to the
Executive a New York living allowance of (i) $1,500 per month from the date
hereof until September 30, 1987 and (ii) $2,000 per month from October 1, 1987
until the expiration of the term of this Agreement.

                  (f) Transmedia may provide to the Executive such additional
compensation, bonuses, and benefits as its Board of Directors deems appropriate,
but nothing herein shall obligate Transmedia to do so.

         5.  VACATION. The Executive shall be entitled to take four (4) weeks'
paid vacation during each twelve-month period of his employment hereunder on a
basis consistent with the requirements of the business of Transmedia and its
subsidiaries and in accordance with Transmedia's customary practice for senior
executives. Unused accrued vacation may be carried forward and taken during any
subsequent twelve-month period; PROVIDED, HOWEVER, that the Executive may not
take more than four weeks' vacation during any three-month

                                       -58-

<PAGE>


period. In lieu of carrying forward unused accrued vacation, the Executive may
elect to be paid for all or any part of unused accrued vacation from any prior
twelve-month period. The amount of any such payment shall be based on the
Executive's Salary in effect at the time of payment. At the expiration of this
Agreement after its stated term or upon the earlier termination hereof by
Transmedia without "cause" (as defined in Section 9 hereof), Transmedia shall
pay the Executive for any unused vacation time which accrued prior to expiration
or termination at the rate set forth in the preceding sentence.

         6.  REIMBURSEMENT OF EXPENSES. During the term of this Agreement, the
Executive shall be reimbursed for reasonable travel, entertainment and other
expenses incident to the rendering of services hereunder and not covered by the
living allowance pursuant to Section 4(e), upon presentation of expense
statements or vouchers or such other supporting information as Transmedia may
customarily require of its senior executives.

         7.  RESTRICTIONS. (a) The Executive acknowledges that the business of
Transmedia is potentially nationwide in scope, and that it expects to be
marketing its products and services throughout a wider geographical area than
that in which it presently operates. Accordingly, during the Restricted Period
(as defined below), the Executive shall not, unless acting with Transmedia's
prior written consent: (i) directly or indirectly own, manage, operate, join, or
control, or participate in the ownership, management, operations or control of,
or be connected as a director, officer, employee, partner, stockholder,
consultant or otherwise with, any business or organization located in or doing
business in the Restricted Area (as defined below) which (A) is engaged in
financing restaurant advertising or equipment or providing restaurant discounts
to members of its programs or (B) directly or indirectly competes with any other
business of Transmedia or any of its subsidiaries conducted at any time during
the term hereof; or (ii) interfere with, or divert or attempt to divert the
benefits of, any relationship with employees, agents, suppliers, restaurant
clients, membership card holders or

                                       -59-

<PAGE>


other customers maintained by Transmedia and its subsidiaries at any time during
the Restricted Period. However, if the Executive's employment hereunder is
terminated without "cause" (as defined in Section 9 hereof), then the provisions
of this Section 7(a) shall cease upon such termination. For the purposes of this
Agreement, (i) "RESTRICTED PERIOD" means the twenty-four-month period commencing
upon the earlier of (x) the termination of the Executive's employment with
Transmedia prior to the expiration hereof, either voluntarily by the Executive
or by Transmedia for "cause"; (y) the expiration of this Agreement after its
stated term,; or (z) if the Executive elects to enter into the Consulting
Agreement pursuant to Section 10, the expiration of the term thereof; and (ii)
"RESTRICTED AREA" means any geographical market in or with respect to which
Transmedia, within twelve months prior to the commencement of the Restricted
Period, is then operating or has taken significant affirmative steps to commence
operations. Nothing in this Section 7(a) shall be construed to prevent the
Executive from owning or dealing in any stock actively traded over-the-counter
or on any recognized exchange and issued by a corporation which may compete
directly or indirectly with Transmedia and its subsidiaries so long as the
Executive does not participate in the management, control, or operations of any
such corporation and the Executive's holdings do not at any time exceed five
percent (5%) of the outstanding shares of any class of stock of such
corporation.

                  (b) The Executive agrees that all confidential and proprietary
matters which he may now have or may obtain during the term of his employment
hereunder relating in any way to the business of Transmedia and its subsidiaries
shall not be disclosed to any other person, either during or after the
termination of his employment, unless Transmedia has given its prior consent to
such disclosure or such disclosure is a necessary incident to transactions with
the Executive is pursuing in accordance with duties delegated to him by
Transmedia's Board of Directors. The Executive shall promptly return all
tangible evidence of such

                                       -60-

<PAGE>


confidential and proprietary matters to Transmedia at the termination of his
employment or upon Transmedia's earlier request.

                  (c) The Executive acknowledges that the remedy at law for his
breach of the covenants contained in this Section 7 is inadequate, and that
therefore Transmedia and its subsidiaries shall be entitled, in addition to any
other right or remedy available to them, to injunctive relief and the remedy of
specific performance to restrain the Executive from committing or continuing any
such breach and to enforce the Executive's obligations hereunder.

                  (d) If any court or tribunal of competent jurisdiction shall
refuse to enforce any or all of the provisions of this Section 7, because
individually or taken together, they are deemed unreasonable, then the parties
hereto understand and agree that any such provision or provisions shall not be
void but for the purpose of such proceedings, shall be revised to the extent
necessary to permit the enforcement of such provisions.

         8.  OWNERSHIP OF WORK PRODUCT. The Executive acknowledges that during
the term of his employment hereunder he may conceive of, discover, invent, or
create inventions, improvements, new contributions, literary property, material,
ideas and discoveries, whether or not patentable or copyrightable, which relate
to the business of Transmedia and its subsidiaries (all of the foregoing being
collectively referred to herein as "Work Product"), and that various business
opportunities appropriate for Transmedia and its subsidiaries may be presented
to him by reason of his employment. The Executive acknowledges that, unless
Transmedia otherwise agrees in writing, all of the foregoing shall be owned by
and belong exclusively to Transmedia, and he shall have no personal interest
therein. The Executive, at Transmedia's expense, shall further: (a) promptly
disclose any such Work Product and business opportunities to Transmedia; (b)
assign to Transmedia, upon request and without additional compensation, the
entire rights to such Work Product and business opportunities; (c) sign all

                                       -61-

<PAGE>


papers necessary to carry out the foregoing; and (d) give testimony in support
of his discovery, invention, or creation in any appropriate case.

         9.  TERMINATION. (a) Notwithstanding anything contained herein to the
contrary, the Executive's employment hereunder: (i) shall automatically
terminate upon the Executive's death; and (ii) may be terminated by Transmedia's
Board of Directors for "cause" (as hereinafter defined) upon 60' days prior
written notice of termination, subject to the Executive's right to cure certain
breaches constituting "cause", as provided below. For the purposes of this
Agreement, termination shall be deemed to be "for cause" if: (i) the Executive
is convicted of a felony; (ii) the Executive declares personal bankruptcy
pursuant to any applicable law; (iii) the Executive commits an act of fraud with
respect to Transmedia or misappropriates any of its funds; or (iv) the Executive
directly and repeatedly refuses to perform his duties pursuant to this
Agreement, or directly and repeatedly breaches any covenants contained herein.
The written notice of termination shall set forth with specificity the reason
for such termination. If the reason for such termination is the Executive's
direct and repeated refusal to perform his duties hereunder or his direct and
repeated breach of any covenants contained herein, the Executive shall have the
right, within 30 days of his receipt of such notice, to notify the Board of
Directors of his intention to cure such breach. On or within 10 days before the
effective date of termination, the Board of Directors shall meet to determine
whether such breach has been effectively cured and, upon the majority vote of
the directors (not including the Executive) that it has been cured, the notice
of termination shall be deemed ineffective. The Executive shall be entitled to
be represented at such meeting by counsel. On the effective date of termination,
except for the reimbursement of expenses incurred to such date, the Executive
shall cease to have any further rights hereunder but shall be subject to all
restrictions set forth elsewhere herein.

                                       -62-

<PAGE>


                  (b) Except where the Executive has exercised his right to
attempt to cure pursuant to the preceding subsection, the Executive may, within
15 days following delivery of a notice of termination for "cause", by written
notice to the Board of Directors of Transmedia, cause the matter of termination
for "cause" by Transmedia to be discussed at the next regularly scheduled
meeting of the Board of Directors or at a special meeting of the Board of
Directors requested by a majority of its members. The Executive shall be
entitled to be represented at such meeting by counsel. Such meeting shall be
conducted according to procedures deemed equitable by a majority of the
directors present. If, at such meeting, it shall be determined that this
Agreement has been terminated without "cause," or that such "cause" shall be
waived, the provisions of this Agreement shall be reinstated with the same force
and effect as if the notice of termination has not been given; and the Executive
shall be entitled to receive the compensation and other benefits provided herein
for the period from the effective date of the notice of termination through the
date of such reinstatement, plus all reasonable costs of his counsel as approved
by the Board of Directors of Transmedia. Except as provided in the first
sentence of this subsection (b), neither the Executive's election to pursue or
forego the procedures set forth in this subsection (b), nor a determination by
the Board of Directors, at any meeting pursuant to this subsection, that the
Executive's employment hereunder was terminated for "cause", shall prejudice or
preclude the exercise of any other right or remedy which the Executive may have
at law or otherwise as a result of the termination of his employment hereunder.

         10. SALE OF TRANSMEDIA; CONSULTING ARRANGEMENT. The sale of all or
substantially all of the assets of Transmedia, or the sale of a "control block"
(as hereafter defined) of its shares to any person during the term of this
Agreement shall be made subject to the Executive's right to either 1) continue
his employment under the terms of this Agreement or 2) within 90 days after such
sale, elect to enter into a consulting arrangement pursuant to the

                                       -63-

<PAGE>


terms of a written agreement (the "Consulting Agreement") pursuant to which he
will provide up to 40 hours of consulting services per calendar quarter to
Transmedia or its successor, as may be reasonably requested by Transmedia or its
successor, with respect to marketing, advertising and general financial matters.
The Consulting Agreement will provide for (i) compensation equal to 50% of the
Salary and Bonus which would otherwise have been payable to the Executive; (ii)
reimbursement of all of the Executive's travel expenses for performing such
services outside of Florida, in lieu of the living allowance set forth in
Section 4(e); and (iii) benefits with respect to the life insurance policy, and
payment of death benefits, as set forth in Section 4(c). The term of the
Consulting Agreement shall be the remaining term of this Agreement. For the
purposes hereof "control block" means any block of shares the possession of
which, when added to any shares already owned, directly or indirectly gives the
power in any form to direct or cause the direction of the management and
policies of Transmedia.

         11. NOTICES. Any notices to be given hereunder shall be deemed to have
been given if delivered personally against receipt, if sent by nationally
recognized overnight delivery service, or if mailed by registered or certified
mail, return receipt requested, to the following address: if to Transmedia, at
Suite 414, 509 Madison Avenue, New York, New York 10022, with a copy to Slade &
Pellman at 850 Third Avenue, New York, New York 10022, to the attention of
Stuart M. Pellman, Esq.; and if to the Executive, at 2085 N.E. 120th Road, North
Miami, Florida 33181. Either party may change his or her address set forth above
by giving written notice to the other party in accordance with this Section.

         12. GOVERNING LAW. This Agreement shall be governed by and construed
and enforced in accordance with the laws of the State of New York.

                                      -64-

<PAGE>


         13. CAPTIONS. The captions of the sections of this Agreement are for
the purpose of convenience only, are not intended to be part of this Agreement
and shall not be deemed to modify, explain, enlarge or restrict any of its
provisions.

         14. SEVERABILITY. If any clause or provision of this Agreement shall be
held invalid or unenforceable, in whole or in part, in any jurisdiction, such
invalidity or unenforceability shall attach only to such clause or provision, or
part thereof, in such jurisdiction, and shall not in any manner affect any other
clause or provision hereof in any jurisdiction.

         15. BINDING EFFECT; ASSIGNMENT. This Agreement shall bind and inure to
the benefit of the respective heirs, representatives, successors, and permitted
assignees of Transmedia and the Executive. Transmedia may assign this Agreement
or any of its rights and obligations hereunder to (i) any transferee of or
successor to all or substantially all of the assets or business of Transmedia
and its subsidiaries or (ii) any subsidiary or affiliate of Transmedia;
PROVIDED, HOWEVER, that no such assignment shall release Transmedia from its
obligations hereunder. The Executive may not assign this Agreement or any of his
rights and obligations hereunder under any circumstances.

         16. MISCELLANEOUS. This Agreement embodies the entire understanding
between Transmedia and the Executive with respect to its subject matter, and
there is no extrinsic agreement of any kind affecting it. This Agreement also
supersedes and replaces any prior agreement with respect to the subject matter
of this Agreement. This Agreement may not be changed or terminated orally, and
no change, termination or waiver of this Agreement or of any of the provisions
herein contained shall be binding unless made in writing and signed by the party
against whom the same is sought to be enforced.

                                      -65-

<PAGE>


         IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date and year first above written.

                                                    TRANSMEDIA NETWORK INC.


                                                    By: /s/ MELVIN CHASEN
                                                        ------------------------
                                                        Melvin Chasen, President


                                                    /s/ MELVIN CHASEN
                                                        ------------------------
                                                        Melvin Chasen


Approved by the
Board of Directors
of Transmedia


/s/ CHARLES SIMONELLI
- ----------------------------
Charles Simonelli, Director


/s/ HERBERT M. GARDNER
- ----------------------------
Herbert M. Gardner, Director


/s/ IRWIN HOCHBERG
- ----------------------------
Irwin Hochberg, Director

                                      -66-


The Board of Directors and
    Stockholders
Transmedia Network Inc.:

We consent to incorporation by reference in the registration (No. 33-9002) on
Form S-4 of Transmedia Network, Inc. of our report dated November 22, 1995,
relating to the consolidated balance sheets of Transmedia Network Inc. and
subsidiaries as of September 30, 1995 and 1994, and the related consolidated
statements of earnings, retained earnings, and cash flows for each of the years
in the three-year period ended September 30, 1995, and all related schedules,
which report appears in the September 30, 1995 annual report on Form 10-K of
Transmedia Network Inc.


KPMG Peat Marwick LLP


Miami, Florida
December 26, 1995

                                      -67-


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