IES INDUSTRIES INC
DEFA14A, 1996-09-04
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[ ]      Definitive Proxy Statement
[X]      Defintive Additional Materials
[ ]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12



                               IES INDUSTRIES INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

 -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- --------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------
(5)      Total fee paid:
- --------------------------------------------------------------------------------


[ ]      Fee paid previously with preliminary materials.
[X]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee 



<PAGE>



         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $500,063
- --------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS,  INC., IES INDUSTRIES INC.
         and INTERSTATE  POWER COMPANY,  JOINT PROXY  STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES  INC. and INTERSTATE  POWER COMPANY AND PROSPECTUS
         of WPL HOLDINGS,  INC. and INTERSTATE  POWER COMPANY,  ON FORM S-4 FILE
         NO.  333-07931,  and SUPPLEMENT TO JOINT PROXY STATEMENT and PROSPECTUS
         SUPPLEMENT,  ON FORM S-4  amended  by FORM  S-4/A  FILE  NO.  333-10401
- --------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- --------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996,  JULY 11,  1996,  AUGUST 19, 1996 and AUGUST
         22, 1996
- --------------------------------------------------------------------------------





<PAGE>

Email note to employee solicitors:


As you continue to make your calls to  shareholders,  it is probably a good idea
to start the call by recognizing  the numerous calls that  shareholders  already
have received. A couple suggested points to make:

I realize you have probably been receiving several calls.

I only want to take a few moments of your time.

I am making calls to shareholders  today just to make sure you have received the
information from IES Industries, including the white proxy card.

If you have received the materials, we hope you will return the white proxy card
and vote for the three-way merger.

Are there any questions I could answer for you?

We realize that  shareholders  have been bombarded on this issue.  However,  the
calls have been going very well and have made a difference. Thanks again for all
your help!





<PAGE>



September 3, 1996


Dear fellow Employees:

No doubt many of you have seen or heard about the open  letter to IES  employees
from Stanley J. Bright,  President and CEO of MidAmerican  Energy Company.  This
letter, like other communications from MidAmerican, contains empty promises and
misinformation.

In the  letter,  Mr.  Bright  states:  "We have  indicated  that a merger of our
(IES/MidAmerican)   companies   would  result  in  employment   adjustments   of
approximately  450  positions  ... I want to assure you that  these  adjustments
would be accomplished  through attrition and other voluntary methods.  We do not
anticipate layoffs being required in the proposed merged company."

I thought you would be interested in the staffing reduction proposal MidAmerican
filed with the Federal Energy Regulatory  Commission on August 26, 1996, as part
of its  "Analysis  of  Synergies  Related  to the Merger of  MidAmerican  Energy
Company and IES  Industries  Inc." The summary is printed on the reverse side of
this letter.  This  information  shows projected  staffing level  reductions and
associated  dollar savings by functional area. All of these 448 staff reductions
on a base of 5,710 are  projected to occur in the first year (1998).  That is an
eight  percent  reduction in one year. We find it difficult to believe that kind
of labor  savings can be achieved  simply  through  natural  attrition and other
"voluntary methods."

By contrast,  our synergies  study (which was shared with  employees in March of
this  year)  shows that with an IES  Industries/  Interstate  Power  Company/WPL
Holdings merger,  the staffing level reductions would be 609 over the three-year
period on a base of 5,643  employees.  It is  important to note that the natural
employment  attrition  rate for the three  companies is between two and one-half
and three percent per year.

I would like to  emphasize  that there is one offer before the  shareholders  on
September 5. The three-way merger would result from an agreement among companies
with  a  shared  vision  and  commitment  to  treating  employees  fairly  as we
transition to the new Interstate Energy Corporation.  We feel that the three-way
strategic  alliance offers employees of IES the best opportunity for the future,
compared to the promises of MidAmerican Energy.

Again, thanks for your continued support.

Sincerely,




                                       -2-

<PAGE>



For Release: August 29, 1996

                                        Contact: Diane Ramsey
                                               (319) 398-7288



IES INDUSTRIES DECLARES DIVIDEND

CEDAR RAPIDS,  IOWA - The Board of Directors of IES Industries Inc. has declared
a quarterly  dividend of 52.5 cents per share on its common  stock,  equal to an
indicated  annual payment of $2.10.  The dividend is payable October 1, 1996, to
shareholders of record as of September 13, 1996.

This is the 186th  consecutive  quarter that IES Industries and its  predecessor
companies  have  maintained or increased  the  shareholder  dividend.  Since the
company went public in 1950,  it has never  decreased  the  company's  quarterly
dividend.

The Board of Directors of IES  Utilities  Inc.,  the utility  subsidiary  of IES
Industries,  continued  dividends for the company's  cumulative  preferred stock
issues.



                                       -3-

<PAGE>





 From: "Analysis of Synergies Related to the Merger of MidAmerican Energy 
        Company and IES Industries"; filed as part of MidAmerican Energy's 
        initial filing with the Federal Energy Regulatory Commission,  
        August 26, 1996


<TABLE>
<CAPTION>
===================================================================================================================================
<S>                                       <C>      <C>      <C>          <C>         <C>           <C>
Staffing by Functional Area               IES      MEC      Pre-Merger   Reductions  Reductions    Merged
                                                            Combined     % of Total     Net         Total
- ------------------------------------------------------------------------------------------------------------------------------------
Corporate and Administrative Labor:
o   Executive Management                   20      26           46         33%           15               31
o   Legal                                  13      30           43         16%            7               36
o   External Relations                      7      15           22         23%            5               17
o   Finance, Accounting and Planning       72     106          178         23%           41              137
o   Human Resources                        26      37           63         22%           14               49
o   Information Systems                    80     140          220         14%           30              190
o   Supply Chain & Fleet                   55      22           77          4%            3               74
o   Administrative and Support             55      85          140         12%           17              123
o   Customer Service, Marketing & Sales   346     529          875          6%           56              819
Total Corporate and Administrative Labor  674     990         1664         11%          188            1,476
- ------------------------------------------------------------------------------------------------------------------------------------
Electric Operations:
o   Power Supply & Production             853     590        1,443          2%           27            1,416
o   Transmission & Distribution           552   1,001        1,553          9%          137            1,416
o   Electric System Technical Support     103      80          183         28%           51              132
Total Electric Operations               1,508   1,671        3,179          7%          215            2,984
- ------------------------------------------------------------------------------------------------------------------------------------
Gas Operations:
o   Gas Supply Operation                    6      58           64          8%            5               59
o   Transmission & Distribution           157     646          803          5%           40              763
Total Gas Operations                      163     704          867          5%           45              822
- ------------------------------------------------------------------------------------------------------------------------------------
Totals                                  2,345   3,365        5,710          8%          448            5,262
====================================================================================================================================
</TABLE>



                                       -4-

<PAGE>



A MERGER IN HAND IS WORTH MORE THAN MIDAMERICAN'S PROMISES

A Real Deal...

The IEC  three-way  merger is well on its way to  completion.  We  believe  that
shareholder  approval on  September  5 will allow us to  complete  the merger in
eight to ten months.

Versus No Deal.

MidAmerican has put forth nothing more than a proposal  which,  we believe,  may
never be completed.  Consider that a  MidAmerican-IES  combination would control
85% of the  Iowa  retail  energy  market.  Regulators,  who  must  consider  the
anti-competitive effects of the deals they review, have raised major issues with
other utility mergers.

MidAmerican's  proposal  has not been  submitted  for  antitrust  review  by the
Department  of Justice  and the  Federal  Trade  Commission.  In  contrast,  the
three-way IEC merger has already  passed  antitrust  review at the Department of
Justice. And IES filed with the FERC on March 1, almost six months ago.

We believe any MidAmerican  merger-if it ever  occurred-could  take 24 months to
complete.

MidAmerican itself has said: "EVEN IF THE PROPOSED WISCONSIN  [three-way merger]
TRANSACTION IS NOT APPROVED,  A MERGER AGREEMENT BETWEEN MIDAMERICAN AND IES MAY
NOT BE ENTERED  INTO. IF SUCH A MERGER  AGREEMENT IS ENTERED INTO,  THE TERMS OF
SUCH AGREEMENT MAY VARY SUBSTANTIALLY FROM THE TERMS OF THE MIDAMERICAN PROPOSED
TRANSACTION DESCRIBED HEREIN." (Underlining added.)

A "No" Vote Means No Deal.

Not Voting Could Also Mean No Deal.

Vote "YES" To The Deal That Can Get Done:

The IEC Three-Way Merger

IMPORTANT INFORMATION FOR IES SHAREHOLDERS

Some  shareholders  have  expressed  confusion  about  how to  vote  for the IEC
three-way merger. To support the IEC merger,  you should vote on the WHITE proxy
card. DISCARD ANY BLUE CARDS YOU HAVE RECEIVED. If you have already voted a blue
card by mistake,  you can still  support  the IEC merger by signing,  dating and
returning the WHITE proxy card.

If you have any questions about the proxy or the merger, please
call IES SHAREHOLDER SERVICES TOLL-FREE: 1-800-247-9785 or
GEORGESON & COMPANY INC.  TOLL FREE: 1-800-223-2064.


                                       -5-

<PAGE>


Experts From The Heartland Say:

The Best Deal For IES Shareholders Is The Three-Way Merger.

"...  we feel  that  WPL's  (Wisconsin  Power & Light)  status  as a  lower-cost
producer  with better  growth  prospects  than  MidAmerican  offers IES a better
choice for a long-term merger partner than MidAmerican." - Dain Bosworth, August
30, 1996.

"... we recommend that IES shareholders pass up the potential near-term benefits
offered  by MEC's team  (MidAmerican)  and join IEC (the  company  that would be
formed by the three-way  merger),  a team we believe offers  superior  long-term
returns to shareholders..." - Robert W. Baird & Co. Inc., August 19, 1996.

These respected financial analysts understand the Midwest. Analysts who know the
nation's  heartland,  including Edward Jones, urge approval of the merger of IES
Industries  with WPL Holdings and Interstate  Power Company for long-term  value
for IES shareholders.

The conclusions presented are based upon the analyses conducted
by Dain Bosworth, Robert W. Baird & co. Inc, and Edward Jones,
respectively.

IMPORTANT INFORMATION FOR IES SHAREHOLDERS

We urge you to support the merger of IES, WPL Holdings and  Interstate  Power, a
transaction the IES board  recommends as in the best interests of  shareholders.
Vote YES to support the IEC merger.

If you have any questions about the proxy or the merger, please
call IES SHAREHOLDER SERVICES TOLL-FREE:  1-800-247-9785 or
GEORGESON & COMPANY INC.  TOLL FREE: 1-800-223-2064.




                                       -6-

<PAGE>




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