IES INDUSTRIES INC
DEFA14A, 1996-09-04
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[ ]      Definitive Proxy Statement
[X]      Defintive Additional Materials
[ ]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12



                               IES INDUSTRIES INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

 -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- --------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------
(5)      Total fee paid:
- --------------------------------------------------------------------------------


[ ]      Fee paid previously with preliminary materials.
[X]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee 



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         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $500,063
- --------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS,  INC., IES INDUSTRIES INC.
         and INTERSTATE  POWER COMPANY,  JOINT PROXY  STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES  INC. and INTERSTATE  POWER COMPANY AND PROSPECTUS
         of WPL HOLDINGS,  INC. and INTERSTATE  POWER COMPANY,  ON FORM S-4 FILE
         NO.  333-07931,  and SUPPLEMENT TO JOINT PROXY STATEMENT and PROSPECTUS
         SUPPLEMENT,  ON FORM S-4  amended  by FORM  S-4/A  FILE  NO.  333-10401
- --------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- --------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996,  JULY 11,  1996,  AUGUST 19, 1996 and AUGUST
         22, 1996
- --------------------------------------------------------------------------------





<PAGE>

                               THREE QUESTIONS FOR
                                IES SHAREHOLDERS

Can MidAmerican Get Anti-Trust Clearance?
         MidAmerican  has put forth  nothing  more  than a  proposal  which,  we
         believe,  may  never  be  completed.  Consider  that a  MidAmerican-IES
         combination  would  control  85%  of the  Iowa  retail  energy  market.
         Regulators who must consider the anti-competitive  effects of the deals
         they review have raised major issues with other utility mergers.

         MidAmerican's  proposal has not been submitted for antitrust  review by
         the  Department  of  Justice  and  the  Federal  Trade  Commission.  In
         contrast,  the three-way IEC merger has already passed antitrust review
         at the  Department of Justice.  And IES filed with the FERC on March 1,
         almost six months ago.

         We believe any MidAmerican  merger -- if it ever occurred -- could take
         at least 24 months to complete.

Who Can Deliver Value?
         Look at what  MidAmerican and WPL Holdings have done in the past. Based
         on past performance, which stock would you like to own? Remember, after
         MidAmerican's 1990 merger, dividends not only failed to go up, they had
         to be cut by 26%. And, MidAmerican's dividend today is less than it was
         five years ago.


Bar Chart                              Bar Chart                       Bar Chart


Who Can Sustain Value?
         To complete in the coming era of  deregulation,  it is critical to be a
         low-cost supplier. MidAmerican has substantially higher costs than IES,
         WPLH or IPC.  And their debt will be almost 60% of  capital,  making it
         much more costly for them to invest in necessary infrastructure and new
         business development.

Bar Chart                              Bar Chart                       Bar Chart

We think the answers are clear. The best opportunity for IES Shareholders is the
three-way merger.

REMEMBER:  Vote "YES" for the  three-way  merger.  A "No" vote for the three-way
merger means no deal at all. A "No" vote is not a vote for a MidAmerican merger.
MidAmerican itself has said: "EVEN IF THE PROPOSED WISCONSIN  (three-way merger)
TRANSACTION IS NOT APPROVED,  A MERGER AGREEMENT BETWEEN MIDAMERICAN AND IES MAY
NOT BE ENTERED INTO. IF SUCH A MERGER AGREEMENT IS ENTERED INTO,


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THE  TERMS OF SUCH  AGREEMENT  MAY  VARY  SUBSTANTIALLY  FROM  THE  TERMS OF THE
MIDAMERICAN PROPOSED TRANSACTION DESCRIBED HEREIN."



                   IMPORTANT INFORMATION FOR IES SHAREHOLDERS

Some  shareholders  have  expressed  confusion  about  how to  vote  for the IES
three-way merger. To support the IES merger,  you should vote on the WHITE proxy
card. DISCARD ANY BLUE CARDS YOU HAVE RECEIVED. If you have already voted a blue
card by mistake,  you can still  support  the IES merger by signing,  dating and
returning the WHITE proxy card.

If you  have any  questions  about  the  proxy or the  merger,  please  call IES
SHAREHOLDER  SERVICES  TOLL-FREE:  1-800-247-9785  or  GEORGESON & COMPANY  INC.
TOLL-FREE: 1-800-223-2064.

IES  has  filed  with  the   Securities   and   Exchange   Commission   a  proxy
statement/prospects  and other materials relating to the solicitation of proxies
in favor of the proposed  IES/WP&L/Interstate  merger.  That proxy statement and
prospectus and other material are incorporated herein by reference.



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