IES INDUSTRIES INC
DEFA14A, 1996-08-30
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[ ]      Definitive Proxy Statement
[X]      Defintive Additional Materials
[ ]      Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12



                               IES INDUSTRIES INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

 -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- --------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------
(5)      Total fee paid:
- --------------------------------------------------------------------------------


[ ]      Fee paid previously with preliminary materials.
[X]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee 



<PAGE>



         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $500,063
- --------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS,  INC., IES INDUSTRIES INC.
         and INTERSTATE  POWER COMPANY,  JOINT PROXY  STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES  INC. and INTERSTATE  POWER COMPANY AND PROSPECTUS
         of WPL HOLDINGS,  INC. and INTERSTATE  POWER COMPANY,  ON FORM S-4 FILE
         NO.  333-07931,  and SUPPLEMENT TO JOINT PROXY STATEMENT and PROSPECTUS
         SUPPLEMENT,  ON FORM S-4  amended  by FORM  S-4/A  FILE  NO.  333-10401
- --------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- --------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996,  JULY 11,  1996,  AUGUST 19, 1996 and AUGUST
         22, 1996
- --------------------------------------------------------------------------------





<PAGE>

[This letter was sent to IES shareholders on August 30]




                                                                August 30, 1996

Dear IES Shareholder:

     Because we believe that the enclosed  information is extremely important to
IES shareholders,  we are sending it directly to you to eliminate any delays you
may experience in receiving it from your broker or bank.

     The IES Annual Meeting is only a few days away.

     Remember:

     o   With  shareholder  approval on  September 5, the  three-way  IEC merger
         could be  completed  in the next eight to ten  months.  We believe  any
         transaction with  MidAmerican--if  it ever occurs--could take 24 months
         to complete.

     o   Based on WPLH's current  dividend rate, it is anticipated that you will
         receive an initial  cash  dividend  of at least $2.25 for each share of
         IES common  stock  that you now hold.  On the other  hand,  to meet its
         promised  dividend payout,  MidAmerican could have to pay out more than
         it  earns to write  checks  to  shareholders.  After  its 1990  merger,
         MidAmerican had to cut its dividend by 26%.

     If you  support  the  three-way  merger,  but have not yet voted,  you must
return a WHITE proxy  voting FOR to ensure your vote is  represented.  Remember,
since the approval of the merger  requires the  favorable  vote by a majority of
shares,  a failure to vote or an abstention has the effect of a vote against the
three-way merger.

     To protect your  valuable IES  investment,  we urge you to return the WHITE
proxy card today to your broker or bank. Since time is short, we have enclosed a
prepaid Federal  Express return  envelope  addressed to Georgeson & Company Inc.
You may call  Federal  Express  toll-free  at 1-800-  238-5355  to arrange for a
pickup. Georgeson will deliver your proxy to your bank or broker on your behalf.

     If you need any assistance in the last-minute voting of your shares, please
call Georgeson & Company Inc., toll-free, at 1-800-223-2064.

                                           Sincerely,



                                           Lee Liu
                                           Chairman of the Board, President and
                                           Chief Executive Officer

                                       -1-

<PAGE>



[This letter was sent on August 30 to IES shareholders]








                                                                August 30, 1996

Dear IES Shareholder:

The IES Annual Meeting,  at which you will vote on the three-way  merger of IES,
WPL Holdings and Interstate Power, is now only a few days away. Your vote on the
merger,  which is critical to the future of your investment,  is very important,
no matter how many shares you own.  REMEMBER,  SINCE THE  APPROVAL OF THE MERGER
REQUIRES  THE  FAVORABLE  VOTE BY A MAJORITY OF SHARES,  A FAILURE TO VOTE OR AN
ABSTENTION HAS THE EFFECT OF A VOTE AGAINST THE THREE-WAY MERGER.

As you evaluate all of the  information  you have received from us regarding the
three-way  merger and the  information  you may have received  from  MidAmerican
concerning their hostile proposal,  we think there are three important questions
you should consider:

WHO CAN DELIVER VALUE?
- ----------------------
Look at what  MidAmerican and WPL Holdings have done in the past.  Based on past
performance, which stock would you like to own?

         Cumulative Return for Past Five Years
         -------------------------------------
         MidAmerican                     21%
         WPL Holdings                    60%

         Five Year Total Dividend Growth
         -------------------------------
         MidAmerican             -14.5%
         WPL Holdings             +7.8%

WHO CAN SUSTAIN VALUE?
- ----------------------
To compete in the coming era of  deregulation,  it is  critical to be a low-cost
supplier.  MidAmerican has  substantially  higher cost than IES, WPL Holdings or
IPC and a sales growth rate one-fourth to one-third that of the three-way merger
partners.  And their  debt will be almost  60% of  capital,  making it much more
costly  for  them  to  invest  in  necessary  infrastructure  and  new  business
development.

         Annual Sales Growth Rate 1991-1995
         ----------------------------------
         MidAmerican           1.1%
         IPC                   3.0%
         WPL Holdings          3.5%
         IES                   4.4%


                                       -2-

<PAGE>



         Average Industrial Customer Charge Per KWH
         ------------------------------------------
         MidAmerican           4.04   cents per Kwh
         IES                   3.88
         IPC                   3.72
         WPL Holdings          3.63

         Pro Forma Debt Ratios (as of 6/30/96)
         -------------------------------------
         MidAmerican           59%
         Three-Way Merger      49%

CAN MIDAMERICAN GET ANTITRUST CLEARANCE?
- ---------------------------------------
MidAmerican has put forth nothing more than a proposal  which,  we believe,  may
never be completed.  Consider that a MidAmerican--IES  combination would control
85% of the  Iowa  retail  energy  market.  Regulators,  who  must  consider  the
anti-competitive effects of the deals they review, have raised major issues with
other utility mergers.

MidAmerican's  proposal  has not been  submitted  for  antitrust  review  by the
Department  of Justice  and the  Federal  Trade  Commission.  In  contrast,  the
three-way IEC merger has already  passed  antitrust  review at the Department of
Justice. And IES filed with the Federal Energy Regulatory Commission ("FERC") on
March 1, almost six months ago.

We believe any MidAmerican  merger--if it ever  occurred--could take at least 24
months to complete.

WE THINK THE ANSWERS ARE CLEAR. THE BEST OPPORTUNITY FOR IES SHAREHOLDERS IS THE
THREE-WAY MERGER. VOTE "YES" FOR THE THREE-WAY MERGER.

REMEMBER: A "No" vote for the three-way merger means no deal at all. A "No" vote
is not a vote for a MidAmerican  merger.  MidAmerican  itself has said: "EVEN IF
THE PROPOSED WISCONSIN  [three-way merger] TRANSACTION IS NOT APPROVED, A MERGER
AGREEMENT BETWEEN  MIDAMERICAN AND IES MAY NOT BE ENTERED INTO. IF SUCH A MERGER
AGREEMENT IS ENTERED INTO,  THE TERMS OF SUCH  AGREEMENT MAY VARY  SUBSTANTIALLY
FROM THE  TERMS  OF THE  MIDAMERICAN  PROPOSED  TRANSACTION  DESCRIBED  HEREIN."


If you have any questions  about the last-minute  voting of your shares,  please
call our proxy solicitor, Georgeson & Company Inc., toll-free at 1-800-223-2064.

Thank you for your support.

                                           Sincerely,




                                           Lee Liu
                                           Chairman of the Board, President and
                                           Chief Executive Officer


                                       -3-

<PAGE>



[This letter was sent to IES shareholders on August 30]

                                                                August 30, 1996

Dear IES Shareholder:

The IES Annual Meeting,  at which you will vote on the three-way  merger of IES,
WPL Holdings and Interstate Power, is now only a few days away. Your vote on the
merger,  which is critical to the future of your investment,  is very important,
no matter how many shares you own.  REMEMBER,  SINCE THE  APPROVAL OF THE MERGER
REQUIRES  THE  FAVORABLE  VOTE BY A MAJORITY OF SHARES,  A FAILURE TO VOTE OR AN
ABSTENTION HAS THE EFFECT OF A VOTE AGAINST THE THREE-WAY MERGER.  Since time is
short,  we have  established  a method to vote by a  toll-free  telephone  call.
Please follow the simple instructions at the end of this letter.

As you evaluate all of the  information  you have received from us regarding the
three-way  merger and the  information  you may have received  from  MidAmerican
concerning their hostile proposal,  we think there are three important questions
you should consider:

o WHO CAN DELIVER VALUE?
Look at what  MidAmerican and WPL Holdings have done in the past.  Based on past
performance, which stock would you like to own?

         CUMULATIVE RETURN FOR PAST FIVE YEARS:
         MidAmerican               21%
         WPL Holdings              60%

         FIVE YEAR TOTAL DIVIDEND GROWTH:
         MidAmerican              -14.5%
         WPL Holdings              +7.8%

o WHO CAN SUSTAIN VALUE?
To compete in the coming era of  deregulation,  it is  critical to be a low-cost
supplier.  MidAmerican has  substantially  higher cost than IES, WPL Holdings or
IPC and a sales growth rate one-fourth to one-third that of the three-way merger
partners.  And their  debt will be almost  60% of  capital,  making it much more
costly  for  them  to  invest  in  necessary  infrastructure  and  new  business
development.

         ANNUAL SALES GROWTH RATE 1991-1995:
         MidAmerican                1.1%
         IPC                        3.0%
         WPL Holdings               3.5%
         IES                        4.4%

         AVERAGE INDUSTRIAL CUSTOMER CHARGE PER KWH:
         MidAmerican            4.04   cents per Kwh
         IES                    3.88
         IPC                    3.72
         WPL Holdings           3.63


                                       -4-

<PAGE>


         PRO FORMA DEBT RATIOS (AS OF 6/30/96)
         MidAmerican                  59%
         Three-Way Merger             49%

o CAN MIDAMERICAN GET ANTITRUST CLEARANCE?
MidAmerican has put forth nothing more than a proposal  which,  we believe,  may
never be completed.  Consider that a MidAmerican--IES  combination would control
85% of the  Iowa  retail  energy  market.  Regulators,  who  must  consider  the
anti-competitive  effects of the deals they review have raised major issues with
other utility mergers.

MidAmerican's  proposal  has not been  submitted  for  antitrust  review  by the
Department  of Justice  and the  Federal  Trade  Commission.  In  contrast,  the
three-way IEC merger has already  passed  antitrust  review at the Department of
Justice. And IES filed with the Federal Energy Regulatory Commission ("FERC") on
March 1, almost six months ago.

We believe any MidAmerican  merger--if it ever occurred-- could take at least 24
months to complete.


WE THINK THE ANSWERS ARE CLEAR. THE BEST OPPORTUNITY FOR IES SHAREHOLDERS IS THE
THREE-WAY MERGER. VOTE "YES" FOR THE THREE-WAY MERGER.

REMEMBER: A "No" vote for the three-way merger means no deal at all. A "No" vote
is not a vote for a MidAmerican  merger.  MidAmerican  itself has said: "EVEN IF
THE PROPOSED WISCONSIN  [three-way merger] TRANSACTION IS NOT APPROVED, A MERGER
AGREEMENT BETWEEN  MIDAMERICAN AND IES MAY NOT BE ENTERED INTO. IF SUCH A MERGER
AGREEMENT IS ENTERED INTO,  THE TERMS OF SUCH  AGREEMENT MAY VARY  SUBSTANTIALLY
FROM THE TERMS OF THE MIDAMERICAN PROPOSED TRANSACTION DESCRIBED HEREIN."

If you have any questions  about the last-minute  voting of your shares,  please
call our proxy solicitor, Georgeson & Company Inc., toll-free at 1-800-223-2064.

Thank you for your support.

                                         Sincerely,


                                         Lee Liu
                                         Chairman of the Board, President amd
                                         Chief Executive Officer
                                         IES INDUSTRIES INC.

                      [INSTRUCTIONS AND TEXT OF PROXY CARD]

                                       -5-

<PAGE>




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