IES INDUSTRIES INC
DFAN14A, 1996-08-30
ELECTRIC & OTHER SERVICES COMBINED
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                                  SCHEDULE 14A
                                 (Rule 14A-101)
                     Information Required in Proxy Statement

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant [ ]
Filed by a Party other than the Registrant [X]

Check the appropriate box:

[ ] Preliminary Proxy Statement      [ ] Confidential, for Use of the Commission
[ ] Definitive Proxy Statement           Only (as permitted by Rule14a-6(e)(2))
[X] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11 (c)
    or Rule 14a-12

                               IES INDUSTRIES INC.
                (Name of Registrant as Specified in Its Charter)

                           MIDAMERICAN ENERGY COMPANY
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
    Item 22(a)(2) of Schedule 14A.
[ ] $500  per each  party to  the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
       (1) Title of each class of securities to which transaction applies:
       (2) Aggregate number of securities to which transaction applies:
       (3) Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11:
       (4) Proposed maximum aggregate value of transaction:
       (5) Total fee paid:
[X] Fee paid previously with preliminary materials.
[ ] Check  box if any  part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.
       (1) Amount Previously Paid:
       (2) Form, Schedule or Registration Statement No.:
       (3) Filing Party:
       (4) Date Filed:

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                                       -1-

<PAGE>

[MidAmerican Energy News Release]

[MidAmerican Energy Logo]

Contact:  Keith Hartje (Media) Sue Rozema (Investors) Chuck Burgess/Adam Miller
          (515) 281-2575       (515) 281-2250         Abernathy MacGregor Group
                                                      (212) 371-5999

For Release:  IMMEDIATELY

                   MIDAMERICAN ASKS FERC TO REJECT IES FILING

                   ------------------------------------------

Des Moines,  Iowa (August 29, 1996) --  MidAmerican  Energy  Company  (NYSE:MEC)
continued  its effort to obtain  prompt  regulatory  approvals  of its  proposed
merger with IES  Industries  Inc.  (NYSE:IES)  by filing a motion today with the
Federal Energy  Regulatory  Commission (FERC) asking the FERC to reject a recent
IES  filing.  On  August  28,  IES  filed a motion  with the  FERC  asking  that
MidAmerican's merger application be rejected.

"We are  confident  that  our  merger  application  will  move  forward  without
interruption," said Stanley J. Bright,  president and CEO of MidAmerican Energy.
"We believe that our proposal is in the best  interests of the  shareholders  of
IES, MidAmerican Energy and the state of Iowa. Our FERC filing, which took place
only 21 days after we announced  our merger  proposal,  is an  indication of our
resolve and dedication to the pursuit of a MidAmerican/IES merger."

IES took almost four months to file for approval  regarding its proposed  merger
with WPL Holdings,  Inc. and Interstate  Power Company (The  "Wisconsin  deal").
IES' filing was amended as recently as July 29, 1996.

Mr. Bright further  explained  that the proposed  merger with IES will allow the
two companies,  which have contiguous and overlapping  service  territories,  to
realize synergies that the Wisconsin deal cannot match.

MidAmerican  previously  announced  it has filed a plan with the Iowa  Utilities
Board  that would  reduce or freeze  prices  for its  retail  customers  in Iowa
through the year 2001.  If  MidAmerican's  proposal is approved,  IES  customers
could realize savings from that plan.


MidAmerican  Energy Company,  Iowa's largest  utility,  serves 635,000  electric
customers and 600,000 natural gas customers in Iowa, Illinois,  South Dakota and
Nebraska. The Company is headquartered in Des Moines.

                                      # # #

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.

<PAGE>

[August 30, 1996 Newspaper Advertisement]

                              Independent experts
                            recommend voting against
                              the Wisconsin Deal:

******************************************************************************

                                 'Vote AGAINST'
             Institutional Shareholder Services (ISS), Bethesda, MD
       An independent proxy voting advisory organization providing advice
                to holders of more than two million IES shares.

                                 'Vote AGAINST'
                   Edward Tirello, Jr., utilities analyst for
                     NatWest Securities Corp., New York, NY

                                 "Vote AGAINST'
                    E. B. Wright, Executive Vice President,
             Broker Dealer Financial Services Corp., Des Moines, IA

                IES shareholders: To make sure your vote counts,
                  vote today! Your BLUE proxy must be received
                         before Thursday, September 5.

********************************************************************************

                        Vote AGAINST the Wisconsin Deal

Time is of the eseence.  The IES meeting is  September 5---only days away. Check
the "Against" box; sign,  date and mail your BLUE  MidAmerican  proxy as soon as
possible.  We urge you not to return any green or white  proxies  sent to you by
IES. If you have  already  returned  your IES proxy,  we urge you to change your
vote and vote AGAINST the Wisconsin  deal by sending in the BLUE proxy.  If your
stock is held by your  brokerage,  call your broker to make sure your shares are
voted AGAINST.  Only the  latest-dated  proxy will count.  For more  information
about MidAmerican's merger proposal, call this toll-free number:
                        1-888-PRO-IOWA (1-888-776-4692)

******************************************************************************

[MidAmerican Energy Logo]

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.

<PAGE>

[Newspaper Advertisement]

                              Independent experts
                            recommend voting against
                              the Wisconsin Deal:

********************************************************************************

                                 'Vote AGAINST'

                   "The MidAmerican transaction presents a
                financially superior offer to IES shareholders.
                We recommend that IES shareholders vote AGAINST
                       the [Wisconsin] merger agreement."

             Institutional Shareholder Services (ISS), Bethesda, MD
      The nation's leading independent shareholder advisory organization.



                                 'Vote AGAINST'

                "IES has provided no compelling reasons for its
                    rejection of the MidAmerican offer.....
                We recommend that shareholders vote against the
           [Wisconsin deal] and in favor of MidAmerican's proposal."

                    Nat West Securities Corp., New York, NY



                Value Line says 'MidAmerican's offer [is] better'

             "We still consider MidAmerican's offer better for IES.
    It represents a 25% dividend increase and a slightly higher stock-price
                     premium than the WPL-IP arrangement."

                  Value Line Investment Survey, August 23, 1996

********************************************************************************
         Your BLUE proxy must be received before Thursday, September 5.
********************************************************************************

                        Vote AGAINST the Wisconsin Deal

Time is of the eseence.  The IES meeting is September  5---only days away. Check
the "Against" box; sign,  date and mail your BLUE  MidAmerican  proxy as soon as
possible.  We urge you not to return any green or white  proxies  sent to you by
IES. If you have  already  returned  your IES proxy,  we urge you to change your
vote and vote AGAINST the Wisconsin  deal by sending in the BLUE proxy.  If your
stock is held by your brokerage  firm, call your broker to make sure your shares
are voted AGAINST.  Only the latest-dated proxy will count. For more information
about MidAmerican's merger proposal, call this toll-free number:  1-888-PRO-IOWA
(1-888-776-4692)

[MidAmerican Energy Logo]

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.



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