IES INDUSTRIES INC
DFAN14A, 1996-08-20
ELECTRIC & OTHER SERVICES COMBINED
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                                  SCHEDULE 14A
                                 (Rule 14A-101)
                     Information Required in Proxy Statement

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant [ ]
Filed by a Party other than the Registrant [X]

Check the appropriate box:

[ ] Preliminary Proxy Statement  [ ] Confidential, for Use of the  Commission
[ ] Definitive Proxy  Statement      Only (as permitted by Rule14a-6(e)(2))
[X] Definitive Additional Materials
[ ] Soliciting  Material Pursuant to Rule 14a-11 (c)
    or Rule 14a-12

                               IES INDUSTRIES INC.
                (Name of Registrant as Specified in Its Charter)

                           MIDAMERICAN ENERGY COMPANY
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[ ] $125 per Exchange Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
    Item 22(a)(2) of Schedule 14A.
[ ] $500 per each  party to the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
       (1) Title of each class of securities to which transaction applies:
       (2) Aggregate number of securities to which transaction applies:
       (3) Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11:
       (4) Proposed maximum aggregate value of transaction:
       (5) Total fee paid:
[X] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.
       (1) Amount Previously Paid:
       (2) Form, Schedule or Registration Statement No.:
       (3) Filing Party:
       (4) Date Filed:

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<PAGE>

[Newspaper advertisement published throughout the state of Iowa]

                       The MidAmerican-IES Merger Proposal
               **************************************************
                                  IES has again
                             turned down a proposal
                         we believe would be much better
                              for IES shareholders.
               **************************************************
The MidAmerican  Energy proposal offers IES  shareholders a dividend 25% greater
than the one now proposed in the IES three-way merger which includes a Wisconsin
utility.  IES  has  rejected  this  proposal  without  even  discussing  it with
MidAmerican.

In failing to  discuss a proposal  that would pay $114 more in annual  dividends
for every 200 shares,  IES  continues to ignore a real  opportunity  to put more
money in their shareholder's  pockets.  It's time for shareholders to send IES a
message...

                    Compare Dividends Per Existing IES Share
                           Current IES Dividend--$2.10

         The MidAmerican Proposal                    The Wisconsin Deal

                                                         $1.95
                                                         Original Proposed
                                                         Dividend (11/10/95)

             $2.82                                       $2.01
             Proposed Dividend                           1st Revised
             (8/2/96)*                                   Dividend (5/22/96)

                                                         $2.25
                                                         2nd Revised
                                                         Dividend (8/16/96)**

*Based on MidAmerican dividend of $1.20 and conversion ratio of 2.346
**Based on WPL dividend of $1.97 and conversion ratio of 1.14
               **************************************************
                         Vote AGAINST the Wisconsin Deal
         IES shareholders are receiving proxy materials, including a BLUE proxy,
from  MidAmerican  in the mail this week.  Simply  sign,  date and mail the BLUE
proxy as soon as you  receive  it. We urge you not to return  any green or white
proxies sent to you by IES. If you have already returned your IES proxy, you can
still  change  your  vote.  Only the  latest-dated  proxy will  count.  For more
information about MidAmerican's merger proposal, call this toll-free number.
                         1-888-PRO-IOWA (1-888-776-4692)
               **************************************************

[MidAmerican Energy Logo]

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.


<PAGE>


[Television advertisement broadcast throughout the state of Iowa]

[TV Copy:  Better Plan]

[Video:  TYPE OF COPY, WHITE AGAINST BLACK SCREEN.  TYPE CRAWL OR OTHER MOVEMENT
IN SYNCH WITH ANNOUNCER.  FADE IN IOWA VISTA, MIDAMERICAN ENERGY LOGO AND SHORT-
VERSION LEGEND.  TO BLACK.]


Audio:

IES has again turned down  MidAmerican  Energy's merger  proposal--without  even
discussing it! Why won't they talk to us?

MidAmerican's  proposal offers IES  shareholders a much larger dividend than the
latest  IES  plan...25  per cent  larger!  MidAmerican's  proposal  would  pay a
dividend of $2.82 per IES share, versus only $2.25.

Vote against the Wisconsin deal.
We believe MidAmerican's plan is better for shareholders...customers...employees
 ...and better for Iowa!

[Graphic presentation of legend]

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.


<PAGE>




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