IES INDUSTRIES INC
DEFA14A, 1996-08-20
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
[ ]  Definitive Proxy Statement
[X]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
     240.14a-12



                              IES INDUSTRIES INC.
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- -------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- -------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- -------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- -------------------------------------------------------------------------------
(5)      Total fee paid:
- -------------------------------------------------------------------------------

[ ]      Fee paid previously with preliminary materials.
[X]      Check  box if any part of the fee is  offset  as  provided  by
         Exchange Act Rule 0-11(a)(2) and identify the filing for which
         the offsetting fee was paid previously.  Identify the previous
         filing  by  registration  statement  number,  or the  Form  or
         Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $453,367
- -------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS, INC., IES INDUSTRIES INC.
         and INTERSTATE POWER COMPANY and JOINT PROXY STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES INC. and  INTERSTATE POWER COMPANY AND PROSPECTUS
         of  WPL HOLDINGS, INC.  and  INTERSTATE POWER COMPANY, ALL ON FORM S-4
         FILE NO. 333-07931
- -------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- -------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996 and JULY 11, 1996
- -------------------------------------------------------------------------------




<PAGE>
                              The MidAmerican Deal:
                              Less Than Advertised

The IES Industries Board of Directors carefully analyzed  MidAmerican's  hostile
takeover proposal and found a whole lot less than advertised.

The Truth Is,  MidAmerican's Bid Isn't What It Claims.  When you consider recent
trading prices of MidAmerican  stock,  the fact that most IES  shareholders  who
take the cash option would incur a tax liability and the fact that even with the
most rapid regulatory approval process,  the MidAmerican  transaction could take
substantially longer to complete than ours, the value of MidAmerican's  proposal
is considerably less than MidAmerican represents.

How Will MidAmerican Pay For Almost  Half-A-Billion  Dollars of Debt It May Take
On?  MidAmerican's  preliminary proxy statement  indicates it intends to pay for
this  takeover  the same way the  corporate  raiders of the 1980s did -- through
asset sales and layoffs of Iowans. How else? Increased rates for customers? What
is  MidAmerican's  plan for how much  Iowans  will pay for energy  supplied by a
combined MidAmerican and IES?

MidAmerican's  Bid Could Hurt Its Own  Shareholders.  MidAmerican's  preliminary
proxy  statement  fails to talk about the impact on  earnings  per share for its
shareholders  under the hostile  takeover plan. Even if one assumes  MidAmerican
can achieve the  synergies  it claims -- and we don't -- we think the deal would
dilute MidAmerican's earnings per share in the first year and beyond.

MidAmerican Hasn't Kept Its Word.
In  its  last  merger,  MidAmerican  said  it  would  reduce  employment  by 250
positions.  In fact they shed 850 positions in Iowa.  MidAmerican's  dividend is
less than it was 5 years ago. They promised that a previous merger would lead to
higher dividends but they ended up cutting it instead.  What does this say about
their promises to IES shareholders and Iowa today?

                               Take a Closer Look:

                 MidAmerican's Deal is an Inferior Deal for IES
                     Shareholders, MidAmerican Shareholders
                                   and Iowans.

                  We urge you to support the merger of IES, WPL
                  Holdings and Interstate Power, a transaction
                                  the IES Board
              recommends is in the best interests of shareholders.


                                 IES INDUSTRIES
                                 We Put Our Pride On The Line.  Every Day.




<PAGE>


______________IMPORTANT  INFORMATION  FOR  IES  SHAREHOLDERS________________  
Vote  Yes to support the merger of IES, WPL Holdings and Interstate Power.

If you have questions about the proxy or the merger, please call
IES Shareholder Service TOLL FREE: 1-800-247-6786 or GEORGESON &
COMPANY INC. TOLL FREE:  1-800-223-2064.


                                       -2-

<PAGE>




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