IES INDUSTRIES INC
DEFA14A, 1996-08-20
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
[ ]  Definitive Proxy Statement
[X]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
     240.14a-12



                              IES INDUSTRIES INC.
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- -------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- -------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- -------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- -------------------------------------------------------------------------------
(5)      Total fee paid:
- -------------------------------------------------------------------------------

[ ]      Fee paid previously with preliminary materials.
[X]      Check  box if any part of the fee is  offset  as  provided  by
         Exchange Act Rule 0-11(a)(2) and identify the filing for which
         the offsetting fee was paid previously.  Identify the previous
         filing  by  registration  statement  number,  or the  Form  or
         Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $453,367
- -------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS, INC., IES INDUSTRIES INC.
         and INTERSTATE POWER COMPANY and JOINT PROXY STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES INC. and  INTERSTATE POWER COMPANY AND PROSPECTUS
         of  WPL HOLDINGS, INC.  and  INTERSTATE POWER COMPANY, ALL ON FORM S-4
         FILE NO. 333-07931
- -------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- -------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996 and JULY 11, 1996
- -------------------------------------------------------------------------------




<PAGE>
Newspaper advertisement:




                              FIELDS OF OPPORTUNITY

                       [PICTURE OF POWER LINES IN FIELDS]

At IES Industries, we see the rapid changes taking place in the electric utility
industry as a time of great opportunity. To make the most of it, we've agreed to
an innovative  strategic  combination to create  Interstate  Energy  Corporation
(IEC), a company that will position us for accelerated growth,  catapult us into
new markets, and provide greater  opportunities for our shareholders,  customers
and employees.

[LEFT HAND COLUMN]
- ------------------

IEC:  A Smart Choice

The Board of IES  Industries  chose to merge with WPL  Holdings  and  Interstate
Power to form IEC because of the transaction's significant strategic advantages.
It will  enable us to market  electricity  from our  efficient,  low-cost  power
plants to attractive,  higher-growth  markets in neighboring  states.  These new
markets are fields of  opportunity,  and we have  structured  the new company to
have the financial and human resources to pursue them.

Benefiting shareholders, customers and fellow Iowans

Based on the closing price of WPL common stock on August 15, 1996, each share of
IES common  stock is valued at $36.20 per share,  representing  a premium of 13%
over the previous IEC exchange ratio. In addition, under newly revised terms, it
is  anticipated  that IES holders of common stock will receive an initial annual
cash dividend from IEC valued at $2.25 for each IES share now held.

IEC will be a regional  powerhouse--Iowa-domiciled and with 60% of its assets in
Iowa--and  well  positioned to create  shareholder  value in an industry that is
becoming highly competitive.


[RIGHT HAND COLUMN]
- -------------------


IES has committed to a 3 year rate freeze throughout Iowa, so our customers here
are protected from sudden increases. IEC's customers in Minnesota, Wisconsin and
Illinois  will also benefit from  competitively  priced  electricity.  And, over
time, all IEC



<PAGE>


time,  all IEC customers  will benefit from a rate  structure that spreads costs
over an enlarged customer base.

IEC will also continue  IES's  commitment  to  attracting  new business to Iowa,
creating job  opportunities  in the state and increased demand for the energy we
produce.

Enter MidAmerican Energy at the 11th-hour

Now, in an 11th-hour act,  MidAmerican is threatening a hostile takeover of IES.
Their attempt is nothing less than an effort to use IES as the solution to their
stagnant growth and strategic problems.  Having already been turned down in 1995
by our Board as not the proper partner for a merger,  now MidAmerican is seeking
to prevent us from  completing a merger that meets our  strategic  and financial
goals.  And it's not in the interest of Iowa rate payers or IES  shareholders to
allow  them to heap  hundreds  of  millions  of  dollars of debt upon a combined
MidAmerican and IES in the process.

                                                IES
                                                   INDUSTRIES


                                                   We Put Our Pride On the Line,
                                                   Every Day.


                                    IMPORTANT

We urge you to vote  "YES" on the new proxy  card...and  vote for a future  that
will provide shareholders, customers and Iowans with opportunities.

If you have any questions about the proxy or the merger, please
call GEORGESON & COMPANY INC. TOLL FREE: 1-800-223-2064.


                                       -2-

<PAGE>




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