IES INDUSTRIES INC
DFAN14A, 1996-08-21
ELECTRIC & OTHER SERVICES COMBINED
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                                  SCHEDULE 14A
                                 (Rule 14A-101)
                     Information Required in Proxy Statement

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant [ ]
Filed by a Party other than the Registrant [X]

Check the appropriate box:

[ ] Preliminary Proxy Statement [ ] Confidential,  for Use of the Commission [ ]
Definitive Proxy Statement Only (as permitted by Rule14a-6(e)(2)) [X] Definitive
Additional Materials [ ] Soliciting Material Pursuant to Rule 14a-11 (c)
    or Rule 14a-12

                               IES INDUSTRIES INC.
                (Name of Registrant as Specified in Its Charter)

                           MIDAMERICAN ENERGY COMPANY
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[   ] $125 per Exchange Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
    Item 22(a)(2) of Schedule 14A.
[   ] $500 per each  party to the  controversy  pursuant  to  Exchange  Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
       (1) Title of each class of securities to which transaction applies:
       (2) Aggregate number of securities to which transaction applies:
       (3) Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11:
       (4) Proposed maximum aggregate value of transaction:
       (5) Total fee paid:
[X] Fee paid previously with preliminary materials.
[   ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.
       (1) Amount Previously Paid:
       (2) Form, Schedule or Registration Statement No.:
       (3) Filing Party:
       (4) Date Filed:

- --------------------------------------------------------------------------------

                                       -1-

<PAGE>

[August 20, 1996 News Release and Retraction]

Keith Hartje (Media)      Sue Rozema (Investors)     Chuck Burgess/Adam Miller
(515) 281-2575            (515) 281-2250             Abernathy MacGregor Group
                                                     (212) 371-5999
                                   IMMEDIATELY


                             MIDAMERICAN COMMENTS ON
                    THE WISCONSIN PUBLIC SERVICE COMMISSION'S
                       PROTEST AGAINST THE WISCONSIN DEAL
                     ---------------------------------------

Des Moines,  Iowa (August 20, 1996) -- MidAmerican  Energy  Company (NYSE:  MEC)
today commented on the Wisconsin Public Service Commission's protest against the
proposed merger of IES Industries  (NYSE:  IES) with WPL Holdings and Interstate
Power (the "Wisconsin deal") which was filed on August 16, 1996 with the Federal
Energy Regulatory  Commission  (FERC).  MidAmerican  believes that the filing is
indicative of the difficult regulatory approval process that the Wisconsin deal,
a complex three-way four state merger, will encounter.

On August 16, 1996,  the Wisconsin  Public  Service  Commission  filed a protest
against the Wisconsin deal at the FERC, stating: "...even after a second attempt
to address the deficiencies of the Merger  Application,  the Merger  Application
remains  incomplete.  The  Commission  cannot  find the  proposed  merger  to be
consistent  with the  public  interest  based on the  record  now before it. The
Application  continues to raise questions as to how competition  within relevant
markets will be affected and cannot be approved without an evidentiary hearing."

John Rasmussen, vice president and general counsel for MidAmerican Energy, said,
"Based on the Wisconsin Public Service Commission's filing with FERC, we believe
that IES and WPL have made little progress in their unsuccessful efforts to gain
regulatory  approvals for the Wisconsin deal. We are concerned that there may be
a  misperception  among  some  members  of  the  financial  community  that  the
regulatory  approval process for the Wisconsin deal has progressed  further than
it actually has. We encourage any  interested  party to contact the  appropriate
regulatory  authorities directly to find out where IES's approval process really
stands."

                                  Continued...
                                       -2-

<PAGE>

Mr. Rasmussen added, "In terms of our proposal,  we expect a prompt hearing from
the Iowa  Utilities  Board  and other  necessary  regulatory  bodies  and we are
confident  that the evidence will  demonstrate  the clear benefits to the public
interest inherent in the MidAmerican  proposal.  We believe MidAmerican's proven
ability to obtain prompt  regulatory  approvals for its prior mergers will bring
the benefits much more quickly to IES customers and shareholders."

MidAmerican  Energy Company,  Iowa's largest  utility,  serves 635,000  electric
customers and 600,000 natural gas customers in Iowa, Illinois,  South Dakota and
Nebraska.  The  Company  is  headquartered  in  Des  Moines.  Information  about
MidAmerican is available on the Internet at http://www.midamerican.com.

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.

                                       ###

<PAGE>

Date:

Contact: Keith Hartje (Media)  Sue Rozema (Investors)  Chuck Burgess/Adam Miller
         (515) 281-2575        (515) 281-2250          Abernathy MacGregor Group
                                                       (212) 371-5999

For Release:  IMMEDIATELY


                      MIDAMERICAN ENERGY ISSUES RETRACTION

                      -----------------------------------

Des Moines,  Iowa (August 20, 1996) --  MidAmerican  Energy  Company  (NYSE:MEC)
today retracted its earlier press release headlined "MidAmerican Comments on The
Wisconsin Public Service Commission's Protest Against the Wisconsin Deal."

In the release,  MidAmerican mistakenly referred to the Wisconsin Public Service
Commission instead of the Wisconsin Public Service corporation. Wisconsin Public
Service  Corporation  is a  public  utility.  To  MidAmerican's  knowledge.  The
Wisconsin  Public  Service  Commission  has not filed a protest  in the  Federal
Regulatory Commission  proceedings  concerning the combination of IES Industries
Inc., WPL Holdings Inc. and Interstate Power Company.

MidAmerican  has filed  with the  Securities  and  Exchange  Commission  a proxy
statement and other  materials  relating to the  solicitation of proxies against
the proposed  IES/WPL/Interstate  transaction  and that proxy  statement and the
other materials are incorporated herein by reference.

                                       ###

<PAGE>

[Letters to Branch Managers/Registered Representatives.  One version sent within
Iowa; second version sent outside of state]

[MIDAMERICAN ENERGY COMPANY LETTERHEAD]

                                        August 19, 1996

DEAR BRANCH MANAGER/REGISTERED REPRESENTATIVE:

     Re:  IES Industries Inc. (NYSE:IES) and
          MidAmerican Energy Company (NYSE:MEC)

     As  you   probably   know,   on  August  4   MidAmerican   Energy   Company
("MidAmerican")  proposed a merger with IES Industries Inc. ("IES").  We believe
the merger would provide your  customers who own IES shares with more value than
they would receive from IES' proposed merger with WPL Holdings, Inc. ("WPL") and
Interstate Power Company (the "Wisconsin Transaction").

     MidAmerican    is   holding    informational    meetings   for   registered
representatives  in several Iowa locations on thursday,  August 22. We encourage
you to attend one of these meetings where senior officers of MidAmerican will be
in attendance to discuss our proposed merger and answer any questions you have.

Date:          Thursday, August 22, 1996

Time:          4:00 p.m. to 5:30 p.m.

Locations:     Cedar Rapids                  Davenport
               Wyndham Five Seasons Hotel    River Center Expansion
               350 1st Avenue NE             136 East 3rd
               Ballroom I                    Wisconsin Tributary Room

               Des Moines                    Sioux City
               Des Moines Club               Hilton
               666 Grand Avenue              707 Fourth Street
               Governor's Room               Plaza South Ballroom

     We will be calling  you soon to see if you will be  attending  one of these
meetings.

     We have also enclosed for your  information a copy of  MidAmerican's  Proxy
Statement in connection  with the IES Annual Meeting of  Shareholders  scheduled
for September 5, 1996.  For you  information,  we are using a BLUE proxy and are
soliciting votes AGAINST the Wisconsin Transaction.

     We  believe  you  should  take a close  look at the  attractiveness  of our
proposal.  Significantly,  our merger proposal  offers IES  shareholders a $2.82
dividend  (pro  forma),  in contrast to a $2.25  dividend  (pro forma) under the
Wisconsin Transaction, assuming that WPL maintains its current dividend policy.

<PAGE>

                             TIME IS OF THE ESSENCE

     In order for your  clients to preserve  their  opportunity  to consider the
MidAmerican  proposal,  it  is  vital  that  they  vote  AGAINST  the  Wisconsin
Transaction. Please remember that time is of the essence and each and every vote
is  important.  Note that if your clients hold stock in "street  name" they must
return their proxies directly to your proxy department or its agent in order for
their shares to be voted.

     If  you  would  like  additional  copies  of our  materials,  or  have  any
questions, please call us toll-free at 1-(888) 776-4692.

     Thank you for your assistance.

                                        Sincerely,

                                        /s/ J. Sue Rozema

                                        J. SUE ROZEMA

     MidAmerican  has filed with the Securities and Exchange  Commission a proxy
statement and other  materials  relating to the  solicitation of proxies against
the  Proposed  Wisconsin  Transaction  and that  proxy  statement  and the other
materials are incorporated herein by reference.

<PAGE>

[MIDAMERICAN ENERGY COMPANY LETTERHEAD]

                                        August 19, 1996

DEAR BRANCH MANAGER/REGISTERED REPRESENTATIVE:

     Re:  IES Industries Inc. (NYSE:IES) and
          MidAmerican Energy Company (NYSE:MEC)

     As  you   probably   know,   on  August  4   MidAmerican   Energy   Company
("MidAmerican")  proposed a merger with IES Industries Inc. ("IES").  We believe
the merger would provide your  customers who own IES shares with more value than
they would receive from IES' proposed merger with WPL Holdings, Inc. ("WPL") and
Interstate Power Company (the "Wisconsin Transaction").

     We have also enclosed for your  information a copy of  MidAmerican's  Proxy
Statement in connection  with the IES Annual Meeting of  Shareholders  scheduled
for September 5, 1996.  For you  information,  we are using a BLUE proxy and are
soliciting votes AGAINST the Wisconsin Transaction.

     We  believe  you  should  take a close  look at the  attractiveness  of our
proposal.  Significantly,  our merger proposal  offers IES  shareholders a $2.82
dividend  (pro  forma),  in contrast to a $2.25  dividend  (pro forma) under the
Wisconsin Transaction, assuming that WPL maintains its current dividend policy.


                             TIME IS OF THE ESSENCE

     In order for your  clients to preserve  their  opportunity  to consider the
MidAmerican  proposal,  it  is  vital  that  they  vote  AGAINST  the  Wisconsin
Transaction. Please remember that time is of the essence and each and every vote
is  important.  Note that if your clients hold stock in "street  name" they must
return their proxies directly to your proxy department or its agent in order for
their shares to be voted.

     If  you  would  like  additional  copies  of our  materials,  or  have  any
questions, please call us toll-free at 1-(888) 776-4692.

     Thank you for your assistance.

                                        Sincerely,

                                        /s/ J. Sue Rozema

                                        J. SUE ROZEMA

     MidAmerican  has filed with the Securities and Exchange  Commission a proxy
statement and other  materials  relating to the  solicitation of proxies against
the  Proposed  Wisconsin  Transaction  and that  proxy  statement  and the other
materials are incorporated herein by reference.



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