IES INDUSTRIES INC
DEFA14A, 1996-08-21
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
[ ]  Definitive Proxy Statement
[X]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
     240.14a-12



                              IES INDUSTRIES INC.
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- -------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- -------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- -------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- -------------------------------------------------------------------------------
(5)      Total fee paid:
- -------------------------------------------------------------------------------

[ ]      Fee paid previously with preliminary materials.
[X]      Check  box if any part of the fee is  offset  as  provided  by
         Exchange Act Rule 0-11(a)(2) and identify the filing for which
         the offsetting fee was paid previously.  Identify the previous
         filing  by  registration  statement  number,  or the  Form  or
         Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $453,367
- -------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS, INC., IES INDUSTRIES INC.
         and INTERSTATE POWER COMPANY and JOINT PROXY STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES INC. and  INTERSTATE POWER COMPANY AND PROSPECTUS
         of  WPL HOLDINGS, INC.  and  INTERSTATE POWER COMPANY, ALL ON FORM S-4
         FILE NO. 333-07931
- -------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- -------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996 and JULY 11, 1996
- -------------------------------------------------------------------------------




<PAGE>

The MidAmerican Deal: Less Than Advertised

Shareholders  of IES  Industries  have an  opportunity  to vote to  create a new
regional powerhouse,  Interstate Energy Corporation. The YES vote is in the best
interest of IES shareholders, employees and customers and the State of Iowa.

The IES Industries Board of Directors carefully analyzed  MidAmerican's  hostile
takeover proposal and found a whole lot less than advertised.

The Truth is, MidAmerican's Bid Isn't What it Claims.

When you consider recent trading prices of MidAmerican stock, the fact that most
IES  shareholders  who take the cash option would incur a tax  liability and the
fact that even with the most rapid regulatory approval process,  the MidAmerican
transaction could take substantially  longer to complete than ours, the value of
MidAmerican's proposal is considerably less than MidAmerican represents.

What Can You Do?

As an IES Industries employee,  you can cast your vote in favor of the three-way
strategic alliance to form Interstate Energy. Talk with your neighbors, friends,
family,  customers and business  associates  and  encourage  them to support the
merger among IES, WPL Holdings and Interstate Power Co. Every YES vote counts in
creating our vision for Interstate Energy Corporation.


How will MidAmerican Pay For Almost  Half-A-Billion  Dollars of Debt It May Take
On?

MidAmerican's  preliminary proxy statement  indicates it intends to pay for this
takeover the same way the  corporate  raiders of the 1980's did - through  asset
sales and layoffs of Iowans.  How else?  Increased rates for customers?  What is
MidAmerican's  plan  for how  much  Iowans  will pay for  energy  supplied  by a
combined MidAmerican and IES?


MidAmerican's Bid Could Hurt Its Own Shareholders.

MidAmerican's  preliminary  proxy  statement  fails to talk  about the impact on
earnings per share for its shareholders under the hostile takeover plan. Even if
one assumes  MidAmerican can achieve the synergies it claims - and we don't - we
think the deal would dilute  MidAmerican's  earnings per share in the first year
and beyond.



<PAGE>


MidAmerican Hasn't Kept Its Word.

In  its  last  merger,  MidAmerican  said  it  would  reduce  employment  by 250
positions.  In fact they shed 850 positions in Iowa.  MidAmerican's  dividend is
less than it was 5 years ago. They promised that a previous merger would lead to
higher dividends but they ended up cutting it instead.  What does this say about
their promises to IES shareholders and Iowa today?


- --  Take  a  closer  look:  MidAmerican's  deal  is an  inferior  deal  for  IES
shareholders, MidAmerican shareholders and Iowans.



                                       -2-

<PAGE>


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