IES INDUSTRIES INC
DEFA14A, 1996-08-16
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
[ ]  Definitive Proxy Statement
[X]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
     240.14a-12



                              IES INDUSTRIES INC.
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- -------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- -------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- -------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- -------------------------------------------------------------------------------
(5)      Total fee paid:
- -------------------------------------------------------------------------------

[ ]      Fee paid previously with preliminary materials.
[X]      Check  box if any part of the fee is  offset  as  provided  by
         Exchange Act Rule 0-11(a)(2) and identify the filing for which
         the offsetting fee was paid previously.  Identify the previous
         filing  by  registration  statement  number,  or the  Form  or
         Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $453,367
- -------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS, INC., IES INDUSTRIES INC.
         and INTERSTATE POWER COMPANY and JOINT PROXY STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES INC. and  INTERSTATE POWER COMPANY AND PROSPECTUS
         of  WPL HOLDINGS, INC.  and  INTERSTATE POWER COMPANY, ALL ON FORM S-4
         FILE NO. 333-07931
- -------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- -------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996 and JULY 11, 1996
- -------------------------------------------------------------------------------




<PAGE>

                           [IES Industries letterhead]






August 16, 1996


Mr. Stanley J. Bright
President and Chief Executive Officer
MidAmerican Energy Company
666 Grand Avenue
Des Moines, IA  50303


Dear Stan:

                  We have given full and careful  consideration  to  MidAmerican
Energy Company's  unsolicited  acquisition  proposal,  as communicated by you in
your  letters to me of August 4 and  August 11,  1996.  Our  advisors  have also
reviewed  the  material  filed  by  MidAmerican  with  the SEC as well as  other
information  available to us relevant to the  transaction  you  proposed.  After
discussion by our Board of  Directors,  we have rejected your proposal as not in
the best interests of IES  Industries  Inc. or our  shareholders,  customers and
employees.

                  Our Board of Directors has unanimously  approved our continued
commitment to the strategic three-way combination of IES, WPL Holdings, Inc. and
Interstate  Power Company to create  Interstate  Energy  Corporation.  Our Board
continues to believe that the strategic  three-way  combination will result in a
strong  business  organization  among companies with a shared  strategic  vision
which  will  be  uniquely  positioned  to  take  advantage  of  regional  growth
opportunities in both its core utility and diversified businesses.

                  In   recognition  of  our   contributions   to  the  three-way
combination  transaction,  and the  value of our  diversified  investments,  our
three-way partners have agreed to increase the conversion ratio from 1.01 shares
to 1.14 shares of  Interstate  Energy  common stock for each share of IES common
stock.

                  For these, and other  compelling  reasons that we will present
to our  shareholders,  the  other  constituencies  which we serve  and those who
regulate our business,  we have  concluded  that it is in our best  interests to
reject your acquisition proposal



<PAGE>



and take all steps  necessary to complete the  strategic  three-way  combination
which will create Interstate Energy Corporation.


                                            Sincerely,



                                            Lee Liu
                                            Chairman of the Board,
                                            President & Chief Executive Officer



                                       -2-

<PAGE>



            IES Industries on Friday, August 16, will announce a new
             exchange ratio for Interstate Energy Corporation common
                stock. As part of the announcement, IES will also
               announce the Board of Directors' decision to reject
                    the unsolicited acquisition proposal from
                      MidAmerican Energy Co. of Des Moines.


                            INSTRUCTIONS FOR MANAGERS
                         -------------------------------


                  To help IES employees  understand  today's  announcements  and
keep them informed about the changes the company is  announcing,  the management
team is asked to share the  information  in this  packet  with  their  employees
throughout the company.

Included in this packet are:

o        Key Facts -- a summary of the new and information being
         released today
o        "Dear Fellow Employees" Letter from Lee Liu
o        Employee Q-&-A
o        August 16 News Release

                  Chairman of the Board, President & Chief Executive Officer Lee
Liu  will  be  available  to  address  employees'  questions  during  a  call-in
conference  call to be held at 4 p.m.  and  4:45  p.m.  on  Friday,  August  16.
Employees from Eastern Iowa should  participate in the 4 p.m. call and employees
from the western  part of the state  should call in at 4:45 p.m.  The number for
employees  to  call  is  1-800-857-6557.  The  password  to  join  the  call  is
INTERSTATE.  Employees  who call in are on  "listen  only"  mode  until they are
cued-in to ask a question or make a comment.

                         -------------------------------



<PAGE>



                                    KEY FACTS
                               -------------------

                     IES Industries Inc., WPL Holdings, Inc.
                        and Interstate Power Co. announce
                        new exchange ratio for Interstate
                         Energy Corporation Common Stock


                            HOW THE RATIO IS CHANGED

                  Under  the  terms of the  revised  agreement,  holders  of IES
Industries  common stock would  receive 1.14 shares of  Interstate  Energy Corp.
common stock for each share of IES Industries stock they own. Under the previous
terms of the merger  agreement,  holders of IES common stock would have received
1.01 shares of Interstate Energy Corp. common stock for each share of IES stock.

                  The  new  exchange  ratio  only  applies  to IES  shareowners.
Shareowners of Interstate Power Co. will still receive 1.11 shares of Interstate
Energy Corp.  common stock for each share of Interstate  Power stock,  while WPL
Holdings  shares will remain  outstanding  as an identical  number of Interstate
Energy Corp.
shares.

                            IMPACT ON IES SHAREOWNERS

                  Under the terms of the revised  Interstate Energy Corp. merger
agreement,  IES shareowners will receive 1.14 shares of Interstate  Energy Corp.
common  stock  for each  share  of IES  common  stock.  The new  exchange  ratio
translates  into a value of  approximately  $36.20 per IES  share,  based on the
August 15 WPL Holdings closing price of $31.75

                            WHY THE RATIO WAS CHANGED

                  IES Industries  Inc., WPL Holdings,  Inc. and Interstate Power
Co. are  committed  to  achieving  the  strategic  value that would be gained by
combining as Interstate  Energy Corp. The stock ratio change is a  reaffirmation
by the three merger  partners of the strength of the strategic  combination  and
the  competitive  gains that will be realized as a result.  The three  companies
have the same  strategic  vision for the future and confidence  that  Interstate
Energy  Corporation  will  be  successful  in  the  competitive  marketplace  by
continuing to grow as a regional diversified energy company.

                                 DIVIDEND IMPACT

                  IES common stock  currently  pays an annual  dividend  rate of
$2.10 a share.  Accordingly,  a holder of 100 IES shares currently earns $210 in
dividend  income each year.  Under the terms of the new exchange ratio, a holder
of 100 IES shares would



<PAGE>



earn $224.58 in annual dividends from Interstate Energy Corp. Under the terms of
the prior IES  exchange  ratio,  a holder of 100 IES shares  would  have  earned
$198.97 in dividend income from Interstate Energy Corp.

           IES, WPLH AND IPC ANNUAL MEETINGS STILL ON FOR SEPTEMBER 5

                  The 1996 annual shareholders' meetings for IES Industries, WPL
Holdings  and  Interstate  Power  Co.  will be held as  scheduled  on  Thursday,
September 5, beginning at 10 a.m. The IES Industries  shareholders' meeting will
be held at  Collins  Plaza  Hotel in Cedar  Rapids.  Shareholders  will  receive
supplemental  proxy materials  reflecting the new stock-change ratio in the near
future.  Shareholders  will have enough time to vote on the restructured  merger
agreement  before  the  September  5  annual  meetings.  IES has  established  a
toll-free number for shareholder questions at 1-800-388-5074.



                                       -2-

<PAGE>




For Release:  August 16, 1996

CONTACT:  Diane Ramsey (Media)                        Denny Vass (Financial)
                  (319) 398-7288                      (319) 398-4475



                  IES INDUSTRIES BOARD APPROVES REVISED MERGER

                AGREEMENT WITH WPL HOLDINGS AND INTERSTATE POWER

                Rejects MidAmerican's Hostile Takeover Proposal;
                        Calls Unsolicited Bid "Inferior"


                  CEDAR RAPIDS, IOWA -- IES Industries Inc. (NYSE:IES) announced
today that its Board of Directors unanimously approved revised terms of a merger
agreement with WPL Holdings, Inc. (WPLH) of Madison,  Wisconsin,  and Interstate
Power  Company  (IPC)  of  Dubuque,  Iowa,  to form a new  regional  powerhouse,
Interstate Energy Corporation.  Under the terms of the revised agreement,  which
was also unanimously  approved by the directors present at the Board meetings of
WPLH and IPC, each share of IES common stock will be converted  into 1.14 shares
of Interstate  Energy  common  stock.  Based on the closing price of WPLH common
stock on August 15, 1996, each share of IES common stock is valued at $36.20 per
share,  under the new terms. It is anticipated  that,  under the new terms,  IES
shareholders  will receive an initial annual cash dividend of at least $2.25 for
each share of IES common stock now held.

                  Under the former  agreement,  each IES common  share was to be
converted into 1.01 shares of Interstate Energy common stock.

                  Under the revised  agreement,  each share of IPC common  stock
will be exchanged for 1.11 shares of  Interstate  Energy common stock and owners
of WPL  Holdings  common  stock will  retain the same number of shares of common
stock they  currently  own, and those shares will be converted  into  Interstate
Energy common stock.

                  The IES Board also  unanimously  rejected the hostile takeover
proposal from MidAmerican Energy Co. of Des Moines, Iowa,  concluding that it is
inferior to the terms of the revised  Interstate  Energy merger agreement and is
not in the best  interests  of IES  shareholders.  The Board  also  viewed  with
concern  the  impact  of the  proposed  MidAmerican  transaction  on  customers,
employees  and the  communities  IES has  served  for more  than 100  years.  In
addition,  the Board  received an opinion  from its  financial  advisor,  Morgan
Stanley & Company,  that the revised  exchange ratio is fair to the shareholders
of IES common stock from a financial point of view.


                                       -3-

<PAGE>




                  Lee  Liu,  IES  Chairman  of  the  Board,  President  &  Chief
Executive  Officer,  said: "Under the revised  agreement,  the Interstate Energy
transaction  provides  enhanced value to IES  shareholders,  giving them an even
larger stake in a regional utility with excellent growth potential. By contrast,
analysis of the MidAmerican  proposal makes clear that, contrary to their public
statements,  the value of the MidAmerican  proposal is  substantially  less than
they represent. The Board's analysis considered,  among other things, the recent
trading history of MidAmerican  stock;  the fact that for most IES  shareholders
the exercise of the cash option would entail adverse tax consequences;  the fact
that even with the most rapid  regulatory  approval  process for the MidAmerican
transaction  -- a scenario we believe  unlikely -- the  MidAmerican  transaction
could  take  significantly   longer  to  complete  than  the  Interstate  Energy
transaction;  MidAmerican's  ability to  sustain  its  dividend,  given its high
payout ratio and the  significant  additional  indebtedness it would incur under
its  proposal;  and the  fact  that  the  MidAmerican  transaction  contemplates
significant sales of assets to finance the transaction."

                  By MidAmerican's  own admission,  its expected cost savings of
$500  million  over ten years are  significantly  below the $749 million in cost
savings we anticipate  over the same period under the Interstate  Energy merger.
Given that,  and the $400  million in goodwill  amortization  that would  reduce
reported  earnings,  we must question how MidAmerican  could possibly afford the
ambitious  promises it is making to customers  and  shareholders.  Clearly,  the
financial  burden  stemming  from  the  acquisition  premium  and  the  goodwill
amortization will have to be borne by ratepaying customers and shareholders.

                  "Finally,  given the  greater  overlap of service  territories
between  MidAmerican and IES, a MidAmerican  takeover of IES would result in the
loss of more Iowa jobs and, in our view, significant economic hardship for Cedar
Rapids. In the case of Interstate  Energy, it will have 60 percent of its assets
and a  commensurate  number of its total  employees  in Iowa.  We believe  these
issues will not go unnoticed by Iowa regulators and public officials."

                  Mr. Liu noted  that IES  shareholders  will own a  significant
share -- more than 44% -- of a powerful regional company --  well-positioned  to
provide  customers with  competitively-priced  electricity and to do it in a way
that will enable the new company to generate enhanced value to IES' shareholders
over the long  term,  as well.  "The  ability  to  market  electricity  from our
efficient,   low-cost  power  plants  to  attractive,   higher-growth  areas  in
neighboring  states and the financial  resources to pursue these  opportunities,
will catapult  Interstate  Energy into new markets.  Altogether,  the Interstate
Energy combination  offers strategic  advantages far superior to the MidAmerican
alternative," he said.



                                       -4-

<PAGE>



                  "Under the Interstate Energy  combination,  there will be four
major business units in three locations.  Both the Energy Delivery  headquarters
and  the  unregulated   business  unit  will  be  in  Cedar  Rapids.  This  will
significantly   increase  the  business  activities  in  the  Iowa  cities.  The
Generation business unit will be in Madison. The Administrative Support business
will be in Dubuque.  The Interstate  Energy holding company will be in Madison,"
Liu concluded.

                  IES further said that supplemental proxy material will be sent
to its shareholders promptly so that they can vote on the new merger plan at the
Annual Meeting,  which remains scheduled for Thursday,  September 5, starting at
10:00 a.m. in Cedar Rapids.



                                       -5-

<PAGE>



                     QUESTIONS AND ANSWERS FOR IES EMPLOYEES



Q:  What's the news?

On August 4, MidAmerican Energy Company of Des Moines,  Iowa made an unsolicited
offer to acquire IES Industries,  the parent company of IES Utilities. The offer
was  contingent on IES  Industries  rejecting the merger it had planned with WPL
Holdings, Inc. of Madison and Interstate Power Co. of Dubuque.

Following careful and thorough  analysis,  the IES Industries Board of Directors
has  rejected  MidAmerican's  offer and  reaffirmed  its plans to merge with WPL
Holdings and Interstate Power Co.

On August  16,  WPL  Holdings,  IES  Industries  and  Interstate  Power  Company
announced a new stock-exchange ratio for IES to reinforce the commitment for the
merger.


Q:  How is the stock-exchange ratio being changed?

Under the terms of the new  agreement,  holders of IES  Industries  common stock
would receive 1.14 shares of Interstate Energy Corp. common stock for each share
of IES  Industries  stock  they own.  Under  the  previous  terms of the  merger
agreement,  holders  of IES common  stock  would have  received  1.01  shares of
Interstate Energy Corp. common stock for each share of IES stock.


Q:  Who does the new stock-exchange ratio apply to?

The new  exchange  ratio  only  applies  to IES  shareholders.  Shareholders  of
Interstate  Power Co. will still receive 1.11 shares of Interstate  Energy Corp.
common stock for each share of Interstate Power stock, while WPL Holdings shares
will remain outstanding as an identical number of Interstate Energy Corp.
shares.


Q:  What is the value of the new exchange ratio to IES shareholders?

The new exchange ratio translates into a value of  approximately  $36.20 per IES
share, based on the August 15 WPL Holdings closing price of $31.75. The value to
IES  shareholders is affected by the WPL Holdings stock price because the merger
agreement calls for WPL Holdings shares to be issued in the merger. WPL Holdings
will be renamed as Interstate Energy Corporation at the time of the merger.



<PAGE>


Q:  Why was the stock-exchange ratio changed?

IES Industries, WPL Holdings and Interstate Power are committed to achieving the
strategic value that would be gained by combining as Interstate  Energy Corp. As
a result of a decision by the IES Board of Directors  to reject the  unsolicited
offer from MidAmerican  Energy, the three companies agreed that the new exchange
ratio would help ensure that the three-way merger will be consummated.


Q:  What  impact  will  the  new  exchange  ratio  have  on  dividends  for  IES
shareholders?

IES  common  stock  currently  pays an  annual  dividend  rate of $2.10 a share.
Accordingly,  a holder of 100 IES shares currently earns $210 in dividend income
each year. Under the terms of the new exchange ratio, a holder of 100 IES shares
would earn $224.58 in annual  dividends from Interstate  Energy Corp.  Under the
terms of the  previous  merger  agreement,  IES  shareholders  would have earned
$198.97 in dividend income from Interstate Energy Corp.


Q:  Will the 1996 IES Industries annual meeting still take place as scheduled on
September 5?

The 1996 IES  Industries  annual  meeting will be held as scheduled on Thursday,
Sept.  5 at the  Collins  Plaza  Hotel  in  Cedar  Rapids.  All  IES  Industries
shareholders will soon receive  supplemental proxy materials  reflecting the new
stock-change ratio.


Q:  What did the IES Board of Directors consider when making its decision?

The IES Board  looked at a large  number of issues when  making its  evaluation,
including,  among others, how the proposal would be financed; its effect on debt
levels,  customer rates and future dividends;  the future business prospects for
MidAmerican and the long-term performance outlook for its stock; and, the impact
on employment levels in Iowa.


Q:  Who can employees call with further questions?

Employees can call the Interstate Energy Corp. merger Hotline at 1-800-818-2041.
Questions will be addressed in future communications.



                                       -2-

<PAGE>


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