IES INDUSTRIES INC
DEFA14A, 1996-08-16
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
[ ]  Definitive Proxy Statement
[X]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
     240.14a-12



                              IES INDUSTRIES INC.
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- -------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- -------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- -------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- -------------------------------------------------------------------------------
(5)      Total fee paid:
- -------------------------------------------------------------------------------

[ ]      Fee paid previously with preliminary materials.
[X]      Check  box if any part of the fee is  offset  as  provided  by
         Exchange Act Rule 0-11(a)(2) and identify the filing for which
         the offsetting fee was paid previously.  Identify the previous
         filing  by  registration  statement  number,  or the  Form  or
         Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $453,367
- -------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS, INC., IES INDUSTRIES INC.
         and INTERSTATE POWER COMPANY and JOINT PROXY STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES INC. and  INTERSTATE POWER COMPANY AND PROSPECTUS
         of  WPL HOLDINGS, INC.  and  INTERSTATE POWER COMPANY, ALL ON FORM S-4
         FILE NO. 333-07931
- -------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- -------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996 and JULY 11, 1996
- -------------------------------------------------------------------------------




<PAGE>

For Release:  August 16, 1996

CONTACT:  Diane Ramsey (Media)                        Denny Vass (Financial)
                  (319) 398-7288                      (319) 398-4475



                  IES INDUSTRIES BOARD APPROVES REVISED MERGER

                AGREEMENT WITH WPL HOLDINGS AND INTERSTATE POWER

               --Rejects MidAmerican's Hostile Takeover Proposal;
                       Calls Unsolicited Bid "Inferior"--


CEDAR RAPIDS,  IOWA -- IES Industries Inc.  (NYSE:IES)  announced today that its
Board of Directors unanimously approved revised terms of a merger agreement with
WPL  Holdings,  Inc.  (NYSE:WPH) of Madison,  Wisconsin,  and  Interstate  Power
Company  (NYSE:IPW)  of  Dubuque,  Iowa,  to  form  a new  regional  powerhouse,
Interstate Energy Corporation.  Under the terms of the revised agreement,  which
was also unanimously  approved by the directors present at the Board meetings of
WPLH and IPC, each share of IES common stock will be converted  into 1.14 shares
of Interstate  Energy  common  stock.  Based on the closing price of WPLH common
stock on August 15, 1996, each share of IES common stock is valued at $36.20 per
share, under the new terms. In addition,  based on WPLH's current dividend rate,
it is anticipated  that, under the new terms,  IES shareholders  will receive an
initial  annual  cash  dividend  of at least  $2.25 for each share of IES common
stock now held.

                  Under the former  agreement,  each IES common  share was to be
converted into 1.01 shares of Interstate Energy common stock.

                  Under the revised  agreement,  each share of IPC common  stock
will be exchanged for 1.11 shares of  Interstate  Energy common stock and owners
of WPL  Holdings  common  stock will  retain the same number of shares of common
stock they  currently  own, and those shares will be converted  into  Interstate
Energy common stock.

                  The IES Board also  unanimously  rejected the hostile takeover
proposal from MidAmerican Energy Company of Des Moines, Iowa, concluding that it
is inferior to the terms of the revised  Interstate  Energy merger agreement and
is not in the best  interests  of IES  shareholders.  The Board also viewed with
concern  the  impact  of the  proposed  MidAmerican  transaction  on  customers,
employees  and the  communities  IES has  served  for more  than 100  years.  In
addition, the Board received an opinion from



<PAGE>



its financial advisor, Morgan Stanley & Company, that the revised exchange ratio
is fair to the shareholders of IES common stock from a financial point of view.

                  Lee  Liu,  IES  Chairman  of  the  Board,  President  &  Chief
Executive  Officer,  said: "Under the revised  agreement,  the Interstate Energy
transaction  provides  enhanced value to IES  shareholders,  giving them an even
larger stake in a regional utility with excellent growth potential. By contrast,
analysis of the MidAmerican  proposal makes clear that, contrary to their public
statements,  the value of the MidAmerican  proposal is  substantially  less than
they represent. The Board's analysis considered,  among other things, the recent
trading history of MidAmerican  stock;  the fact that for most IES  shareholders
the exercise of the cash option would entail adverse tax consequences;  the fact
that even with the most rapid  regulatory  approval  process for the MidAmerican
transaction  -- a scenario we believe  unlikely -- the  MidAmerican  transaction
could  take  significantly   longer  to  complete  than  the  Interstate  Energy
transaction;  MidAmerican's  ability to  sustain  its  dividend,  given its high
payout ratio and the  significant  additional  indebtedness it would incur under
its  proposal;  and the  fact  that  the  MidAmerican  transaction  contemplates
significant sales of assets to finance the transaction.

                  "By MidAmerican's own admission,  its expected cost savings of
$500  million  over ten years are  significantly  below the $749 million in cost
savings we anticipate  over the same period under the Interstate  Energy merger.
Given that,  and the $400  million in goodwill  amortization  that would  reduce
reported  earnings,  we must question how MidAmerican  could possibly afford the
ambitious  promises it is making to customers  and  shareholders.  Clearly,  the
financial  burden  stemming  from  the  acquisition  premium  and  the  goodwill
amortization will have to be borne by ratepaying customers and shareholders.

                  "Finally,  given the  greater  overlap of service  territories
between  MidAmerican and IES, a MidAmerican  takeover of IES would result in the
loss of more Iowa jobs and, in our view, significant economic hardship for Cedar
Rapids.  In the case of Interstate  Energy, it will have 60% of its assets and a
commensurate number of its total employees in Iowa. We believe these issues will
not go unnoticed by Iowa regulators and public officials."

                  Mr. Liu noted  that IES  shareholders  will own a  significant
share -- more than 44% -- of a powerful regional company --  well-positioned  to
provide  customers with  competitively-priced  electricity and to do it in a way
that will enable the new company to generate enhanced value to IES' shareholders
over the long  term,  as well.  "The  ability  to  market  electricity  from our
efficient,   low-cost  power  plants  to  attractive,   higher-growth  areas  in
neighboring  states and the financial  resources to pursue these  opportunities,
will catapult


                                       -2-

<PAGE>



Interstate   Energy  into  new  markets.   Altogether,   the  Interstate  Energy
combination  offers  strategic   advantages  far  superior  to  the  MidAmerican
alternative," he said.

                  "Under the Interstate Energy  combination,  there will be four
major business units in three locations.  Both the Energy Delivery  headquarters
and the unregulated  business unit will be in Cedar Rapids.  The  Administrative
Support  business  will be in  Dubuque.  This will  significantly  increase  the
business  activities in the Iowa cities. The Generation business unit will be in
Madison.  The  Interstate  Energy  holding  company  will  be in  Madison,"  Liu
concluded.

                  IES further said that supplemental proxy material will be sent
to its shareholders promptly so that they can vote on the new merger plan at the
Annual Meeting,  which remains scheduled for Thursday,  September 5, starting at
10:00 a.m. in Cedar Rapids.


                                       -3-

<PAGE>



WPL HOLDINGS, INC. COMPANY NEWS

FYI:  THE  FOLLOWING  NEWS RELEASE IS BEING  DISTRIBUTED  THIS MORNING TO STATE,
REGIONAL AND NATIONAL  FINANCIAL AND BUSINESS  MEDIA.  SHOULD YOU HAVE QUESTIONS
REGARDING THIS  ANNOUNCEMENT,  PLEASE CALL BOB RUSCH,  ASSISTANT  TREASURER,  AT
WISCONSIN POWER AND LIGHT AT (608) 252-3470

For more information, contact
WPL Holdings: Pat McMahan @ (608) 252-3186

              WPL HOLDINGS, IES INDUSTRIES AND INTERSTATE POWER CO.
                ANNOUNCE NEW EXCHANGE RATIO FOR IES COMMON STOCK

MADISON,  WISCONSIN,  AUGUST 16,  1996 -- WPL  Holdings,  Inc.  (NYSE:WPH),  IES
Industries Inc.  (NYSE:IES) and Interstate Power Co.  (NYSE:IPW) today announced
that they have agreed on a new exchange ratio for IES, given the strategic value
of their unprecedented three-way merger to customers, shareowners and employees.
If approved,  the three utility  companies  would  combine as Interstate  Energy
Corp.

                  The agreement on a new exchange ratio for IES, which all three
boards of directors are  recommending  that shareowners  approve,  was announced
following  a  decision  by the  IES  Board  of  Directors  to  reject  a  recent
unsolicited offer for IES by MidAmerican Energy Co.

                  Under terms of the agreement, holders of IES Industries common
stock will receive 1.14 shares of Interstate  Energy Corp. common stock for each
share of IES stock they own. Under the previous  terms of the merger  agreement,
holders of IES common stock would have received 1.01 shares of Interstate Energy
Corp. common stock for each share of IES stock.

                  Holders of  Interstate  Power  common  stock will  continue to
receive 1.11 shares of  Interstate  Energy Corp.  common stock for each share of
Interstate Power stock they own. WPL shares,  meanwhile, will remain outstanding
as an identical number of shares in Interstate Energy Corp.

                  Erroll B. Davis Jr.,  president and CEO of WPL Holdings,  said
all  three  Interstate  Energy  partners  believe  the  strategic  value  of the
three-way combination justifies the new exchange ratio.

                  "Unequivocally,  the strategic  value of our three-way  merger
for our customers,  shareowners and employees is even stronger today than it was
when we  announced  the merger  agreement  nine months  ago," he said.  "The new
exchange   ratio   reflects  a  commitment  to  the  strategic   value  of  this
unprecedented three-way alliance."



<PAGE>



                  According to Davis,  the  continuing  proliferation  of merger
agreements in the electric-utility industry only confirms the inevitability of a
more competitive energy marketplace.

                  "Utility  companies  are not  looking for  strategic  partners
merely to get bigger," Davis said.  "Strategic alliances such as ours are merely
a means,  not an end,  toward  developing  and  marketing  the  array of  energy
products and services  customers  will demand once  competition is injected into
the electric- utility industry."

                  Davis also cited the  benefits to  customers  and  shareowners
that are  projected to accrue from  approximately  $749  million in  operational
savings over 10 years as a result of the three-way  merger.  Most of the savings
will be achieved  through  greater  economies  of scale and the  elimination  of
duplicated functions.

                  "As a more  cost-effective  business,  Interstate Energy Corp.
will enable us to maintain low energy rates and  high-quality  customer  service
for more than 1 million energy customers in a four-state region," Davis said.

                  The annual  meetings of shareowners  of WPL Holdings,  IES and
Interstate Power remain  scheduled for Thursday,  Sept. 6, beginning at 10 a.m.,
with the WPL Holdings annual meeting to take place at the Dane County Exposition
Center in  Madison.  In the very near  future,  WPL  Holdings  shareowners  will
receive supplemental proxy materials describing the new stock exchange ratio.

                  WPL Holdings,  IES Industries and Interstate  Power  announced
the  three-way  merger  agreement on Nov. 11, 1995. If the merger is approved by
shareowners  and regulatory  authorities,  Interstate  Energy Corp.  would serve
approximately  870,000  electric and 360,000 natural gas customers in Wisconsin,
Iowa, Minnesota and Illinois.



                                       -2-

<PAGE>



                          INTERSTATE POWER COMPANY NEWS

CONTACT:   Terry Harrmann
           (319) 557-2215

INTERSTATE POWER COMPANY,  IES INDUSTRIES AND WPL HOLDINGS ANNOUNCE NEW EXCHANGE
RATIO FOR IES COMMON STOCK

DUBUQUE,  IOWA,  AUGUST  16,1996 --  Interstate  Power Company  (NYSE:IPW),  IES
Industries Inc. (NYSE:IES) and WPL Holdings,  Inc.  (NYSE:WPH),  today announced
that they have agreed on a new exchange ratio for IES, given the strategic value
of  their  unprecedented   three-way  merger  to  customers,   shareholders  and
employees.  If approved, the three utility companies would combine as Interstate
Energy Corp.

                  All  three  Boards  of  Directors,  by  unanimous  vote of the
directors  present  at the  meetings,  are  recommending  that the  shareholders
approve the  agreement on the new  exchange  ratio for IES.  This was  announced
following  a  decision  by the  IES  Board  of  Directors  to  reject  a  recent
unsolicited offer for IES by MidAmerican Energy Co.

                  Under the terms of the  agreement,  holders of IES  Industries
common stock will receive 1.14 shares of  Interstate  Energy Corp.  common stock
for each share of IES stock  they own.  Under the  previous  terms of the merger
agreement,  holders  of IES common  stock  would have  received  1.01  shares of
Interstate  Energy Corp.  common  stock for each share of IES stock.  Holders of
Interstate Power common stock will continue to receive 1.11 shares of Interstate
Energy Corp. common stock for each share of Interstate Power stock they own. WPL
shares,  meanwhile,  will remain outstanding as an identical number of shares in
Interstate Energy Corp.

                  Wayne H.  Stoppelmoor,  president and CEO of Interstate  Power
Company,  said,  "Because  of the  unique  strategic  value  of  this  three-way
combination, the directors of Interstate Power Company unanimously supported the
new exchange ratio."

                  Stoppelmoor  explained,  "This strategic three-way combination
will ensure our position in a  competitive  regional  market.  It will offer our
customers the  opportunity  for better service and continued low rates.  For our
shareholders it offers growth and increased value."

                  "Growth  opportunities  for employees and our communities make
this strategic  regional merger highly desirable.  The electric utility world is
changing  around us and with  this  unique  alliance,  we are  prepared  for the
competitive era," Stoppelmoor concluded.

                  The  annual  meeting  of  stockholders  for  Interstate  Power
Company, WPL Holdings, Inc. and IES Industries remains scheduled



<PAGE>


for  Thursday,  September  5, 1996  beginning at 10:00 a.m.  Interstate  Power's
meeting will take place at the Holiday Inn Dubuque Five Flags in Dubuque.

                  In the very near future, Interstate Power Company stockholders
will receive  supplemental  proxy  materials  describing  the new stock exchange
ratio.



                                       -2-

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