IES INDUSTRIES INC
DEFA14A, 1996-08-16
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
              the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
[ ]  Definitive Proxy Statement
[X]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
     240.14a-12



                              IES INDUSTRIES INC.
- -------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] $125 per  Exchange  Act Rules  0-11(c)(1)(ii),  14a-6(i)(1),
    14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
    and 0-11.

(1)      Title of each class of securities to which transaction applies:
- -------------------------------------------------------------------------------
(2)      Aggregate number of securities to which transaction applies:
- -------------------------------------------------------------------------------
(3)      Per  unit  price  or other  underlying  value  of  transaction
         computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
         amount on which the filing fee is calculated  and state how it
         was determined):
- -------------------------------------------------------------------------------
(4)      Proposed maximum aggregate value of transaction:
- -------------------------------------------------------------------------------
(5)      Total fee paid:
- -------------------------------------------------------------------------------

[ ]      Fee paid previously with preliminary materials.
[X]      Check  box if any part of the fee is  offset  as  provided  by
         Exchange Act Rule 0-11(a)(2) and identify the filing for which
         the offsetting fee was paid previously.  Identify the previous
         filing  by  registration  statement  number,  or the  Form  or
         Schedule and the date of its filing.

(1)      Amount Previously Paid:

         $453,367
- -------------------------------------------------------------------------------

(2)      Form, Schedule or Registration Statement No.:

         PRELIMINARY PROXY MATERIALS of WPL HOLDINGS, INC., IES INDUSTRIES INC.
         and INTERSTATE POWER COMPANY and JOINT PROXY STATEMENT of WPL HOLDINGS,
         INC., IES INDUSTRIES INC. and  INTERSTATE POWER COMPANY AND PROSPECTUS
         of  WPL HOLDINGS, INC.  and  INTERSTATE POWER COMPANY, ALL ON FORM S-4
         FILE NO. 333-07931
- -------------------------------------------------------------------------------

(3)      Filing Party:

         IES INDUSTRIES INC, WPL HOLDINGS, INC and INTERSTATE POWER COMPANY
- -------------------------------------------------------------------------------

(4)      Date Filed:
         JANUARY 18, 1996 and JULY 11, 1996
- -------------------------------------------------------------------------------




<PAGE>

                           Key Manager Talking Points

                  Good morning.  I've asked you to gather here this morning so I
could share with you some exciting news.

                  As you all know,  MidAmerican  made a proposal to purchase our
company  in an attempt  to  interfere  with our  three-way  merger  with WPL and
Interstate.  Our Board of Directors,  after careful consideration,  rejected the
MidAmerican  proposal  and  unanimously  approved  revised  terms  of  a  merger
agreement with WPL Holdings, Inc. (WPLH) of Madison,  Wisconsin,  and Interstate
Power  Company  (IPC)  of  Dubuque,  Iowa,  to form a new  regional  powerhouse,
Interstate Energy Corporation.

                  Under  the  terms of the  revised  agreement,  which  was also
unanimously  approved by the directors present at the Board meetings of WPLH and
IPC,  each  share of IES  common  stock will be  converted  into 1.14  shares of
Interstate Energy common stock.

                  Based on the closing  price of WPLH common stock on August 15,
1996,  each share of IES common  stock is valued at $36.20 per share,  under the
new terms.

                  It is anticipated  that, under the new terms, IES shareholders
will receive an initial  annual cash dividend  valued at $2.25 for each share of
IES common stock now held.

                  Under the former  agreement,  each IES common  share was to be
converted into 1.01 shares of Interstate Energy common stock.



<PAGE>



                  Under the revised  agreement,  each share of IPC common  stock
will be exchanged for 1.11 shares of  Interstate  Energy common stock and owners
of WPL  Holdings  common  stock will  retain the same number of shares of common
stock they  currently  own, and those shares will be converted  into  Interstate
Energy common stock.

                  The  Board's  unanimous  rejection  of  the  hostile  takeover
proposal from MidAmerican Energy Company of Des Moines,  Iowa, resulted from the
Board's  conclusion  that it is inferior to the terms of the revised  Interstate
Energy merger agreement and is not in the best interests of IES shareholders.

                  The  Board  was  also  very  concerned  by the  impact  of the
proposed MidAmerican transaction on customers, employees and the communities IES
has served for more than 100 years.  In addition,  the Board received an opinion
from our financial advisor,  Morgan Stanley & Company, that the revised exchange
ratio is fair to the  shareholders of IES common stock from a financial point of
view.

                  Under the revised agreement, the Interstate Energy transaction
provides enhanced value to IES shareholders, giving them an even larger stake in
a regional utility with excellent growth potential.

                  By contrast,  analysis of the MidAmerican proposal makes clear
that, contrary to their public statements, the value of the MidAmerican proposal
is  substantially  less than they represent.  The Board's  analysis  considered,
among other things:

         o        the recent trading history of MidAmerican stock;

                                       -2-

<PAGE>



         o        the fact that for most IES  shareholders  the  exercise of the
                  cash option would entail adverse tax consequences;

         o        the fact  that even with the most  rapid  regulatory  approval
                  process for the MidAmerican transaction--a scenario we believe
                  unlikely--the MidAmerican transaction could take significantly
                  longer to complete than the Interstate Energy transaction;

         o        MidAmerican's ability to sustain its dividend,  given its high
                  payout ratio and the  significant  additional  indebtedness it
                  would incur under its proposal;

         o        and the fact  that the  MidAmerican  transaction  contemplates
                  significant sales of assets to finance the transaction.

                  By MidAmerican's  own admission,  its expected cost savings of
$500  million  over ten years are  significantly  below the $749 million in cost
savings we anticipate  over the same period under the Interstate  Energy merger.
Given that,  and the $400  million in goodwill  amortization  that would  reduce
reported  earnings,  we questioned how  MidAmerican  could  possibly  afford the
ambitious promises it is making to customers and stockholders.

                  Clearly,  the financial  burden  stemming from the acquisition
premium  and the  goodwill  amortization  will  have to be borne  by  ratepaying
customers and stockholders.

                  Also, given the greater overlap of service territories between
MidAmerican  and IES, a MidAmerican  takeover of IES would result in the loss of
more Iowa jobs and, in our view, significant economic hardship for Cedar Rapids.


                                       -3-

<PAGE>



                  In the  case of  Interstate  Energy,  it will  have 60% of its
assets and a commensurate number of its total employees in Iowa.

                  We  believe  these  issues  will  not  go  unnoticed  by  Iowa
regulators  and public  officials,  and hope they will  assist us in our defense
against MidAmerican.

                  IES shareholders will own a significant share -- more than 44%
- -- of a powerful  regional company -  well-positioned  to provide customers with
competitively-priced  electricity and to do it in a way that will enable the new
company to generate  enhanced value to IES'  stockholders over the long term, as
well.

                  The ability to market electricity from our efficient, low-cost
power plants to attractive,  higher-growth  areas in neighboring  states and the
financial  resources to pursue these  opportunities,  will  catapult  Interstate
Energy into new markets.

                  Altogether, the Interstate Energy combination offers strategic
advantages far superior to the MidAmerican alternative.

                  Under the Interstate  Energy  combination,  there will be four
major business units in three locations.

                  Both the  Energy  Delivery  headquarters  and the  unregulated
business unit will be in Cedar Rapids.

                  This will  significantly  increase the business  activities in
the Iowa cities. The Generation business unit will be in Madison.

                  Administrative Support business will be in Dubuque.

                  The Interstate Energy holding company will be in Madison.

                                       -4-

<PAGE>


                  We are sending supplemental proxy material to our shareholders
promptly  so that they can vote on the new merger  plan at the  Annual  Meeting,
which remains  scheduled  for  Thursday,  September 5, starting at 10:00 a.m. in
Cedar Rapids.

                  This has been a  turbulent  time for all of us at IES.  As our
key managers,  many of our employees look to you for guidance, and I am grateful
to all of you for  your  ongoing  support  and  persistence.  We are  absolutely
convinced that this three-way  merger is the best thing for all of us--IES,  our
employees and our shareholders. We are not going to give in to MidAmerican.

                  Thank you for all you've done,  we will  continue to fight for
this  transaction and your interests  until the deal is consummated.  Meanwhile,
I'd like to ask you all to  continue  focusing  on your  jobs and our  long-term
goals.  I know it is difficult,  but we must not allow  MidAmerican to undermine
our enthusiasm and dedication.  We have built a wonderful company in IES, and we
will defend it with all we've got.

                  We will be  available  to take  your  questions  now,  and the
employee hotline will continue to answer questions that might surface later.


                                       -5-

<PAGE>


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