GOTTSCHALKS INC
10-K, 1995-04-27
DEPARTMENT STORES
Previous: MERRILL CORP, 10-K405, 1995-04-27
Next: WESTERN PUBLISHING GROUP INC, NT 10-K, 1995-04-27



                            UNITED STATES
                 SECURITIES AND EXCHANGE COMMISSION
                       WASHINGTON, D.C.  20549
                              FORM 10-K



[ X ]     Annual Report Pursuant to Section 13 or 15(d) of the Securities 
          Exchange Act of 1934 (Fee Required)

For The Fiscal Year Ended   January 28, 1995
                                 or
[   ]     Transition Report Pursuant to Section 13 or 15(d) of the Securities
          Exchange Act of 1934 (No Fee Required)

For the transition period from            to          


Commission File Number 1-09100


                           Gottschalks Inc.                   
        (Exact name of Registrant as specified in its charter)

          Delaware                            77-0159791     
(State or other jurisdiction of             (IRS Employer
 incorporation or organization)          Identification No.)

  7 River Park Place East, Fresno, CA            93720        
(Address of principal executive offices)      (Zip code)

Registrant's telephone no., including area code: (209) 434-8000

Securities registered pursuant to Section 12(b) of the Act:

                                      Name of each exchange
     Title of Each Class               on which registered  

Common Stock, $.01 par value         New York Stock Exchange

                                     Pacific Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes  X  
No     

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the 
best of the Registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.   [ X ]

The aggregate market value of the voting stock held by nonaffiliates of the
Registrant as of March 31, 1995:
Common Stock, $.01 par value:  $47,471,000

On March 31, 1995 the Registrant had outstanding 10,416,520 shares of Common
Stock.

Documents Incorporated By Reference: Portions of the Registrant's definitive
proxy statement with respect to its Annual Stockholders' Meeting scheduled to be
held on June 22, 1995, which will be filed pursuant to Regulation 14A, are
incorporated by reference into Part III of this Form 10-K.


                               PART I


Item 1.        BUSINESS

GENERAL

     Gottschalks Inc. and its subsidiaries (collectively, the "Company")
consists of Gottschalks Inc., its wholly-owned subsidiary, Gottschalks Credit
Receivables Corporation ("GCRC") and Gottschalks Credit Card Master Trust ("GCC
Trust"). Gottschalks Inc. is a regional department and specialty store chain
based in Fresno, California, consisting of thirty-two "Gottschalks" department
stores and twenty-four "Village East" specialty stores (1). The Company's stores
are located primarily in non-major metropolitan cities throughout California,
and in Oregon, Washington and Nevada. As described more fully in Part II, 
Item 7, "Management's Discussion and Analysis of Financial Condition and 
Results of Operations--Liquidity and Capital Resources", GCRC and GCC Trust were
formed in 1994 in connection with a receivables securitization program. 

     Gottschalks department stores typically offer brand-name fashion apparel,
shoes and accessories for men, women and children, cosmetics, jewelry, china,
housewares, home appliances and furnishings, electronics and other goods. The
Company's Village East specialty stores offer apparel for larger women. The
Company's stores carry primarily moderately priced brand-name merchandise,
complemented with a mix of higher and budget priced merchandise.  The Company
services all of its stores, including its store locations outside California,
from a 420,000 square foot distribution facility centrally located in Madera,
California. The Company's business activities have been directed for over 90
years by continuous family management since it was founded by Emil Gottschalk in
1904.
________________________

(1) As of April 1995.


     Merchandising and Promotion Strategy.  The Company's merchandising
strategy is directed at offering and promoting nationally advertised brand-name
merchandise recognized by its customers for style and value.  The Company's
inventory emphasizes a broad range of brand-names including Estee Lauder,
Lancome, Liz Claiborne, Carole Little, Evan Picone, Calvin Klein, Ralph Lauren,
Guess, Levi Strauss and Sony. The Company's stores also carry private-label
merchandise purchased through Frederick Atkins, Inc., ("Frederick Atkins"), a
national association of major retailers which provides its members with group
purchasing opportunities. The Company offers a wide selection of fashion apparel
and other merchandise in an extensive range of styles, sizes and colors for all
members of the family.

     The following table sets forth for the periods indicated a summary of the
Company's sales by division, expressed as a percent of net sales:
<TABLE>
<CAPTION>
                           1990    1991    1992   1993    1994
<S>                        <C>     <C>     <C>    <C>     <C>
Cosmetics & Accessories... 15.4%   15.7%   16.2%  16.5%   16.6%
Women's Clothing (1)...... 18.3    17.3    17.1   16.5    16.1 
Mens' Clothing............ 12.4    12.8    13.2   13.6    13.9 
Housewares, Luggage &
  Stationary.............. 12.4    12.3    11.0   10.7    10.9 
Domestics.................  8.5     9.0     6.7    7.1     8.1 
Women's Dresses, Coats
  & Lingerie..............  8.5     8.7     8.6    7.8     7.9 
Shoes & Other Leased
  Departments.............  6.9     6.6     7.1    7.4     7.1 
Junior's Clothing.........  7.1     7.1     7.2    7.0     6.3 
Electronics & Furniture...  3.8     3.6     6.0    5.8     5.6 
Children's Clothing.......  4.2     4.3     4.1    4.9     4.9 
Village East..............  2.5     2.6     2.8    2.7     2.6 
                         100.0%  100.0%  100.0% 100.0%  100.0%
</TABLE>
_____________________

(1) Net sales includes sales applicable to the Company's Petites West specialty
stores which were discontinued in 1991. Such sales totalled 0.6% of net sales in
1991 and 1.4% of net sales in 1990.

      The Company's merchandising activities are conducted from
its corporate offices in Fresno, California by its buying division
consisting of an Executive Vice President/General Merchandise
Manager, 3 general merchandise managers, 9 divisional merchandise
managers, 48 buyers and 35 assistant buyers. Management believes
the continuity and experience of its buying division, combined with
the Company's long and continuous presence in its primary market
areas, enhances its ability to evaluate and respond quickly to
emerging fashion trends and changing consumer preferences in its
market areas. In addition to providing the Company with group
purchasing opportunities, the Company's membership in Frederick
Atkins also provides its buying division with current information
about marketing and emerging fashion trends.

     The Company's overall merchandising strategy includes the
development of monthly, seasonal and annual merchandising plans for
each division, department and store.  Management monitors sales and
gross margin performance and inventory levels against the plan on
a daily basis. The merchandising plan is designed to be flexible in
order to allow the Company to respond quickly to changing consumer
preferences and opportunities presented by individual item
performance in the stores. The Company's buying division and store
management meet frequently to ensure the Company's merchandising
program is executed efficiently at the store level.  Management has
devoted considerable resources towards enhancing the Company's
merchandise-related information systems. (See Part I, Item I,
"Business--Information Systems.") 
     
     Each of the Company's stores carry substantially the same
merchandise, but in different mixes according to individual market
demands. Management believes that well-stocked stores and frequent
promotional sales contribute significantly to sales volume. In
connection with its efforts to increase sales per selling square
foot and improve gross margins, the Company has continued to
reallocate selling floor space to higher profit margin items and
narrow and focus its merchandise assortments. In 1993, the Company
closed its clearance center as part of its cost-savings program and
now liquidates slow-moving merchandise through its existing stores.

     The Company commits considerable resources to advertising,
using a combination of media types which it believes to be most
efficient and effective by market area, including newspapers,
television, radio, direct mail and catalogs. The Company is a major
purchaser of television advertising time in its primary market
areas. In addition to seasonal promotions, the Company uses
frequent storewide sales events to highlight brand-name merchandise
and promotional prices. The Company also uses direct marketing
techniques to access niche markets by sending mailings to its
credit card holders and, through its computer data base, generating
specific lists of customers who may be most responsive to specific
promotional mailings. In addition, the Company conducts a variety
of special events including fashion shows, bridal shows and
wardrobing seminars in its stores and in the communities in which
they are located to convey fashion trends to its customers. The
Company receives reimbursement for certain of its promotional
activities from certain of its vendors. Management has continued to
focus on enhancing its information systems in order to increase the
effectiveness of its promotion strategy. (See Part I, Item I,
"Business--Credit Policy" and "Business--Information Systems.")

     The Company's stores experience seasonal sales and earnings
patterns typical of the retail industry.  Peak sales occur during
the Christmas, back-to-school, and Easter seasons. The Company
generally increases its inventory levels and sales staff for these
seasons.  See Part II, Item 7, "Management's Discussion and
Analysis of Financial Condition and Results of Operations--
Seasonality."

     Purchase of Merchandise.  The Company's membership in
Frederick Atkins, a national association of major retailers,
provides it with group purchasing opportunities. In 1994, the
Company purchased approximately 4.5% of its merchandise from
Frederick Atkins. The Company also purchases merchandise from
numerous other suppliers. Excluding purchases from Frederick
Atkins, the Company's ten largest suppliers in 1994 were Estee
Lauder, Inc., Levi Strauss & Co., Liz Claiborne, Inc., Cosmair,
Inc., Sony Corporation of America, Lee Company, Saint Tropez West,
Zenith Distributing Corporation, Calvin Klein Cosmetics and All-
That-Jazz. Purchases from those vendors accounted for approximately
20.2% of the Company's total purchases in 1994. Management believes
that alternative sources of supply are available for each category
of merchandise it purchases.
     
     Store Expansion and Remodeling.  The Company's store
expansion policy is to achieve consistent, well-controlled long-
term growth. The Company has historically avoided expansion into
major metropolitan areas, preferring instead to concentrate on
secondary cities where management believes there is a strong demand
for nationally advertised brand-name merchandise. The Company has
also continued to invest in the renovation and refixturing of its
existing store locations in order to maintain and improve market
share in those market areas.

     The following table presents selected data regarding the
Company's expansion for the fiscal years indicated:
<TABLE>
<CAPTION>
Stores open at
  year-end (1):      1990        1991        1992        1993         1994

  <S>                 <C>         <C>         <C>         <C>          <C>
  Gottschalks         22          23          25          27           29

  Village East        18          21          22          23           24

    TOTAL             40          44          47          50           53

  Gross store
   square 
    footage       1,827,500   1,904,200   2,092,900   2,202,300   2,425,000
</TABLE>

(1) The number of stores does not include the Company's clearance center (opened
- -1988, closed - 1993) or the Company's former Petites West specialty store chain
(closed - 1991).  
______________________
     
     Since the Company's initial public offering in 1986 and through 1994, the
Company has constructed or acquired twenty-one of its twenty-nine Gottschalks
department stores, including four junior satellite stores of less than 30,000
square feet each. During this period the Company also opened eighteen of its
twenty-four Village East specialty stores. Gross store square footage added
during this period was approximately 1.8 million square feet, resulting in over
2.4 million total Company gross square feet. 

     In 1994, the Company opened its twenty-eighth and twenty-ninth
Gottschalks stores in Oakhurst and Sacramento, California, and its twenty-fourth
Village East specialty store in Sacramento, California. The Company opened three
new Gottschalks stores in early 1995 in Auburn and San Bernardino, California
and in Carson City, Nevada.  The Company also intends to open one additional new
Gottschalks store in Tracy, California, and one new Gottschalks store in 
Visalia, California, as a replacement for an existing store in that location, by
the end of 1995. The Company is continuing efforts to expand its operations into
other states in the Western United States. In 1992, the Company opened its 
first Gottschalks stores outside California in Tacoma, Washington and Klamath 
Falls, Oregon, and in March 1995,  opened a new Gottschalks store in Carson 
City, Nevada. The Company is considering additional department store locations
outside California for 1996 store openings. 

     The Company generally seeks prime locations in regional malls as sites
for new department stores. The Company also seeks to open a Village East
specialty store in each mall where a Gottschalks department store is located. In
selecting new store locations, the Company considers the demographic
characteristics of the surrounding area, the lease terms and other factors. The
Company does not typically own its properties, although management would 
consider doing so if ownership were financially attractive. The Company has been
able to minimize capital requirements associated with new store openings during
the past
several years through the negotiation of significant contributions from mall
owners or developers of certain of the projects for tenant improvements,
construction costs and fixtures and equipment.  Such contributions have enhanced
the Company's ability to enter into attractive market areas that are consistent
with the Company's long-term expansion plans. 
     
     Customer Service.  In addition to merchandising and promoting brand-name
merchandise, the Company seeks to offer to its customers a conveniently located
and attractive shopping environment along with high levels of personal sales
assistance not typically associated with major department stores. In Gottschalks
stores, merchandise is displayed and arranged by department, with well-known
designer and brand-names prominently displayed.  Departments open onto main
aisles, and numerous visual displays are used to maximize the exposure of
merchandise to customer traffic.  Village East specialty stores promote the 
image
of style and fashion for larger women. Gottschalks stores also offer a wide
assortment of merchandise for petites and are introducing larger mens sizes to
certain store locations in 1995. The Company generally seeks to locate its 
stores
in regional shopping malls which are centrally located to access a broad 
customer
base.  Twenty-seven of the Company's thirty-two Gottschalks stores, and all but
two of its Village East specialty stores, are located in regional shopping 
malls.

     The Company's policy is to employ sufficient sales personnel to provide
its customers with prompt, personal service. Sales personnel are encouraged to
keep notebooks of customers' names, clothing sizes, birthdays, and major
purchases, to telephone customers about promotional sales and to send thank-you
notes and other greetings to their customers during their normal working hours.
Management believes that this type of personal attention builds customer 
loyalty.
The Company stresses the training of its sales personnel and offers various
financial incentives based on sales performance. The Company also offers
opportunities for promotions and management training and leadership classes.
Under its liberal return and exchange policy, the Company will accept, without
question, a return or exchange of any merchandise that its stores stock. When
appropriate, the Company returns the merchandise to its supplier.

     Distribution of Merchandise.  The Company's distribution facility,
designed and equipped to meet the Company's long-term distribution needs, 
enhances its ability to respond to customers' preferences. Completed in 1989,
the
Company receives all of its merchandise at its 420,000 square foot distribution
center in Madera, California. Currently, merchandise arriving at the 
distribution
center is inspected, recorded by computer into inventory and tagged with a bar-
coded price label. The Company generally does not warehouse apparel merchandise,
but distributes it to stores promptly. The distribution center is centrally
located to serve all of the Company's store locations, including its store
locations outside California. Daily distribution enables the Company to respond
quickly to fashion and market trends and ensure merchandise displays and store
stockrooms are well stocked.  

     As described more fully in Part I, Item I, "Business--Information
Systems", management has continued to focus on reducing merchandise purchasing,
handling and distribution costs, primarily through the adoption of new 
technology
and new systems and procedures. Management also expects benefits to be realized
in payroll, through the reduction of traditionally labor-intensive tasks, and
other overhead costs of the Company as a result of the new technology and 
systems
and procedures currently being implemented.

     Credit Policy.  The Company issues its own credit card, which management
believes enhances the Company's ability to generate and retain market acceptance
and increase sales. As described more fully in Part II, Item 7, "Management's
Discussion and Analysis of Financial Condition and Results of Operations--
Liquidity and Capital Resources," the Company sold certain of its customer 
credit
card receivables in March 1994 in connection with an asset-backed securitization
program. The Company has continued to service and administer the receivables
pursuant to the securitization program. The Company had 438,000 active credit
accounts as of March 31, 1995 as compared to 319,000 as of March 31, 1994.
Service charge revenues associated with the Company's customer credit cards were
$8.9 million, $8.1 million, $8.6 million, $9.0 million, and $8.0 million in 
1994,
1993, 1992, 1991 and 1990, respectively.

     The Company installed a new credit management software system in 1992
which improved all aspects of the Company's credit authorization, collection and
billing process, in addition to enhancing the Company's ability to provide
customer service.  Combined with a new credit scoring system installed in 1993,
the Company can process thousands of credit applications daily at a rate of
approximately three minutes per application. In 1994, the Company also installed
a new automated advanced call management system which has enhanced the Company's
ability to manage the process of collecting delinquent customer accounts. The
Company expects to complete the installation of an upgrade to its existing 
credit
management system by mid-1995, which among other things, will enhance the
Company's ability to access target markets with more sophisticated direct
marketing techniques. 

     The credit system upgrades have allowed management to implement new
credit-related programs which have resulted in enhanced customer service and
increased service charge revenues. In 1993, the Company implemented an "Instant
Credit" program, through which credit application rates have more than doubled
since its inception. The Company also initiated a "55-Plus" charge account
program in 1993, which offers additional merchandise and service discounts to
customers 55 years of age and older.  In 1994, the Company initiated a "Gold
Card" and "55-Plus Gold Card" program for customers who have a net minimum
spending history on their charge accounts of $1,000 per year. Gold Card and 55-
Plus Gold Card holders receive special services at a discount and receive an
annual rebate certificate which can be applied towards future purchases of
merchandise.

     The credit authorization process is centralized at the Company's
corporate headquarters in Fresno, California. Credit is extended to applicants
based on a scoring model. The Company's credit extension policy is nearly
identical for instant and non-instant credit applicants. Applicants who meet 
pre-
determined criteria based on prior credit history, occupation, number of months
at current address, income level and geographic location are automatically
assigned an account number and awarded a credit limit ranging from $300 to
$2,000. Credit limits may be periodically revised. The Company's credit system
also provides full on-line positive authorization lookup capabilities at the
point-of-sale. Within seconds, each charge, credit and payment transaction is
approved or referred to the Company's credit department for further review. 
Sales
associates speed-dial the credit department for an approval when a transaction
has been referred by the system.

     The Company offers credit to customers under several payment plans: the
"Option Plan", under which the Company bills customers monthly for charges
without a minimum purchase requirement, the "Time-Pay Plan", under which
customers may make monthly payments for purchases of home furnishings, major
appliances and other qualified items of more than $100, and the "Club Plan",
under which customers may make monthly payments for purchases of fine china,
silver, crystal and collectibles of more than $100.  The Company also
periodically offers special promotions to its credit card holders through which
customers are given the opportunity to obtain discounts on merchandise purchases
or purchase merchandise under special deferred billing and deferred interest
plans.  Finance charges are assessed on unpaid balances at a rate of 19.8% APR
in all states, except Washington, which is assessed at a rate of 18.0% APR.  A
late charge fee on delinquent charge accounts is assessed at a rate of $5 per
late payment occurrence.

     Information Systems.  The Company has continued to invest in technology
and systems improvements in its efforts to improve customer service and reduce
inventory-related costs and operating costs. The Company's information systems
include the latest IBM mainframe technology with capacity sufficient to meet the
Company's long-term expansion plans. In addition to the mainframe computer, the
Company runs multiple platforms with applications on mid-range, local area
network and departmental levels. All of the Company's major information systems
are computerized, including its merchandise, inventory, credit, payroll and
financial reporting systems. The Company has installed approximately 2,000
computer terminals throughout its stores, corporate offices and distribution
center. Every store processes each sales transaction through point-of-sale (POS)
terminals that connect on-line with the Company's mainframe computer located at
its corporate offices in Fresno, California. This system provides detailed
reports on a real-time basis of current sales, gross margin and inventory levels
by store, department, vendor, class, style, color, and size.
  
     Management has continued to focus on the enhancement of its merchandise-
related systems in its efforts to control merchandise cost and shrinkage. In
1993, the Company implemented an automatic markdown system which has assisted in
the more timely and accurate processing of markdowns and reduced inventory
shortage resulting from paperwork errors. A price management system was 
installed
in 1994 which management believes has improved the Company's POS price
verification capabilities, resulting in fewer POS errors and enhanced customer
service.

     Management has also focused on controlling costs related to the purchase,
handling and distribution of merchandise, traditionally labor-intensive tasks,
through the improvement of its merchandise-related information systems and the
adoption of new technology. Management expects to implement a new merchandise
management and allocation ("MMS") system in 1995, which is expected to enhance
the Company's ability to allocate merchandise to stores more efficiently and 
make
prompt reordering and pricing decisions. The new MMS system is also expected to
provide enhanced merchandise-related information used by the Company's buying
division in its analysis of market trends and specific item performance in
stores. The Company has also continued its efforts to implement a variety of
programs with its vendors, including an automatic replenishment inventory system
for certain basic merchandise and an electronic data interchange ("EDI") system
providing for on-line purchase order and charge-back entry. Such systems will
automate certain merchandise purchasing processes. In early 1995, the Company
completed the development of systems that will enable it to implement the use of
universal product codes ("UPC") with vendors that also have developed the
technology. Merchandise purchased from vendors that have UPC capabilities will
arrive at the Company's distribution center already tagged with a bar-coded 
price
label that can be translated by the Company's inventory systems, thus ready for
immediate distribution to the stores. 

     Management expects to realize benefits in payroll and other selling,
general and administrative costs as a result of implementing the previously
described systems. Other systems implemented by the Company in its efforts to
control its selling, general and administrative costs include the following: (i)
a new payroll system in 1994 which is expected to enhance the Company's ability
to manage payroll-related costs, (ii) a new advertising management software
system in early 1995 which is expected to enhance management's ability to 
measure
individual item sales performance derived from a particular advertisement, and
(iii) an upgrade to the Company's existing credit management system, expected to
be installed by mid-1995 (see Part I, Item I "Business--Credit Policy").

     Leased Departments.  The Company currently leases the fine jewelry, shoe
and maternity wear departments, custom drapery, certain of its restaurants and
the beauty salons in its Gottschalks department stores. The independent 
operators
supply their own merchandise, sales personnel and advertising and pay the 
Company
a percentage of gross sales as rent.  Management believes that while the cost of
sales attributable to leased department sales is generally higher than other
departments, the relative contribution of leased department sales to earnings is
comparable to that of the Company's other departments because the lessee assumes
substantially all operating expenses of the department. This allows the Company
to reduce its level of selling, advertising and other general and administrative
expenses associated with leased department sales.  Leased department sales as a
percent of total sales were 7.1%, 7.4%, 7.1%, 6.6% and 6.9% in 1994, 1993, 1992,
1991 and 1990, respectively. Gross margin applicable to the leased departments
was 14.1%, 13.8%, 14.4%, 14.6% and 14.5% in 1994, 1993, 1992, 1991 and 1990,
respectively.

     Competition.  The retail department store and specialty apparel
businesses are highly competitive. The Company's stores compete with national,
regional, and local chain department stores and specialty stores, some of which
are considerably larger than the Company and have substantially greater 
financial
and other resources. Competition has intensified in recent years as new
competitors, including discount retailers and outlet malls, have  entered the
Company's primary market areas. The Company competes primarily on the basis of
current merchandise availability, customer service, price and store location. 
The
Company's larger national and regional competitors have the ability to purchase
larger quantities of merchandise at lower prices. Management believes its buying
practices partially counteract this competitive pressure. Such practices 
include:
(i) the ability to accept smaller or odd-sized orders of merchandise from 
vendors
than its larger competitors may be able to accept, (ii) the ability to structure
its merchandise mix to more closely reflect the different regional, local and
ethnic needs of its customers and (iii) the ability to react quickly and make
opportunistic purchases of individual items. Management also believes that its
knowledge of its primary market areas, developed over more than 90 years of
continuous family management, and its focus on those markets as its primary 
areas
of operations, give it an advantage that its competitors cannot readily
duplicate. Many of the Company's competitors are national chains whose 
operations
are not focused specifically on non-major metropolitan cities in the Western
United States. One aspect of the Company's strategy is to differentiate itself
as a home-town, locally-oriented store versus its more nationally focused
competitors.

     Employees.  As of January 28, 1995, the Company had 5,377 employees, of
whom 1,168 were employed part-time (working less than 20 hours a week on a
regular basis). The Company hires additional temporary employees and increases
the hours of part-time employees during seasonal peak selling periods. None of
the Company's employees are covered by a collective bargaining agreement. 
Management considers its employee relations to be good. 

     To attract and retain qualified employees, the Company offers a 25%
discount on most merchandise purchases, participation in a 401(k) Retirement
Savings Plan to which the Company may make an annual discretionary contribution,
vacation, sick and holiday pay benefits as well as health care, accident, death,
disability, dental and vision insurance at a nominal cost to the employee and
eligible beneficiaries and dependents. The Company also has a performance-based
incentive pay program for certain of its officers and key employees and has 
stock
option plans that provide for the grant of stock options to certain officers and
key employees of the Company.
     
     Executive Officers of the Registrant.  Information relating to the
Company's executive officers is included in Part III, Item 10 of this report and
is incorporated herein by reference.


Item 2.        PROPERTIES

     Corporate Offices and Distribution Center.  The Company's corporate
headquarters are located in an office building in Northeast Fresno, California,
constructed in 1991 by a limited partnership of which the Company is the sole
limited partner holding a 36% share of the partnership. The Company leases 
89,000
square feet of the 176,000 square foot building under a twenty year lease
expiring in the year 2011.  The Company has two consecutive ten year renewal
options and receives favorable lease terms under the lease. (See Note 1 to the
Consolidated Financial Statements). The Company believes that its current office
space is adequate to meet its long-term office space requirements.

     The Company's distribution center, completed in 1989, was constructed and
equipped to meet the Company's long-term merchandise distribution needs. The
420,000 square foot distribution facility is strategically located in Madera,
California to service economically the Company's existing Western United States
store locations and its projected future market areas. The Company leases the
distribution facility from an unrelated party under a 20 year lease expiring in
the year 2009, and has six consecutive five-year renewal options.
  
     Store Leases and Locations.  The Company owns seven of its thirty-two
Gottschalks stores and leases its remaining Gottschalks and Village East stores
from unrelated parties. The store leases generally require the Company to pay
either a fixed rent, rent based on a percentage of sales, or rent based on a
percentage of sales above a specified minimum rent amount. Certain of the
Company's leases also provide for rent abatements and scheduled rent increases
over the lease terms. The Company is generally responsible for a pro-rata share
of promotion, common area maintenance, property tax and insurance expenses under
its store leases. On a comparative store basis, the Company incurred an average
of $6.92, $6.80, $6.09, $6.00 and $5.87 per gross square foot in lease expense
in 1994, 1993, 1992, 1991 and 1990, respectively, not including common area
maintenance and other allocated expenses. 

     Twenty-seven Gottschalks and all but two of the Village East stores, are
located in regional shopping malls.  While there is no assurance that the 
Company
will be able to negotiate further extensions of any particular lease, management
believes that satisfactory extensions or suitable alternative store locations
will be available.




               The following table contains specific information about each  
 of the Company's stores open as of the end of 1994:
<TABLE>
<CAPTION>
                                               Expiration
                     Gross    Selling            Date of
                     Square    Square    Date    Current
                      Feet      Feet    Opened    Lease    Renewal Options
GOTTSCHALKS
<S>                  <C>       <C>      <C>      <C>           <C>
Antioch............. 80,000    64,100   1989     N/A (1)       N/A
Aptos............... 11,200    10,200   1988     2004          None
Bakersfield:
  East Hills........ 74,900    63,300   1988     2009     6 five yr. opt.
  Valley Plaza...... 69,000    51,800   1987     1997(2)       None
Capitola............105,000    89,700   1990     N/A (1)       N/A
Chico............... 85,000    77,200   1988     2017     3 ten yr. opt.
Clovis..............101,400    94,500   1988     2018          None
Eureka.............. 96,900    69,300   1989     N/A (1)       N/A
Fresno:
  Fashion Fair...... 76,700    67,900   1970     2001          None
  Fig Garden........ 36,000    33,400   1983     2005          None
  Manchester........175,600   143,400   1979     2009     1 ten yr. opt.
Hanford............. 98,800    75,400   1993     N/A (1)       N/A
Klamath Falls....... 65,400    51,100   1992     2007     2 ten yr. opt.
Merced.............. 60,000    51,900   1983     2013          None
Modesto:
  Vintage Faire..... 89,600    67,100   1977     2008     4 five yr. opt.
  Century Center.... 62,300    59,300   1984     2013     1 ten yr. opt.
                                                               and
                                                          1 four yr. opt.
Oakhurst............ 25,600    21,600   1994     2005     4 five yr. opt.  
                                                               and
                                                          1 six yr. opt.
Palmdale............114,900    93,100   1990     N/A (1)       N/A
Palm Springs........ 68,100    55,100   1991     2011     4 five yr. opt.
Sacramento..........194,400   144,900   1994     2014     5 five yr. opt.
San Luis Obispo..... 99,300    78,700   1986     N/A (1)       N/A
Santa Maria.........114,000    97,900   1976     2006     4 five yr. opt.
Scotts Valley....... 11,200     9,700   1988     2001     2 five yr. opt.
Stockton............ 90,800    79,000   1987     2009     6 five yr. opt.
Tacoma..............119,300    92,700   1992     2012     4 five yr. opt.
Visalia............. 88,800    72,000   1964     2003     1 twelve yr. opt.
                                                                 and  
                                                          2 twenty yr. opt.
Woodland............ 55,300    47,000   1987     2017     2 ten yr. opt.   
Yuba City........... 80,000    61,900   1989     N/A(1)        N/A
Redding.............  7,800     5,000   1993     60 days(3)    None

Total Gottschalks
  Square Footage..2,357,300 1,928,200
</TABLE>

<TABLE>
<CAPTION>
                                               Expiration
                     Gross    Selling            Date of
                     Square    Square    Date    Current
                      Feet      Feet    Opened    Lease    Renewal Options
VILLAGE EAST
<S>                  <C>       <C>       <C>      <C>          <C>
Antioch............. 2,100     1,475     1989     N/A (1)       N/A
Bakersfield:
  East Hills........ 2,500     2,100     1988     1998          None
  Valley Plaza...... 3,700     3,600     1991     2002          None
Capitola............ 2,400     2,360     1991     1999          None
Chico............... 2,300     2,285     1988     2000          None
Clovis.............. 2,300     2,250     1988     1998          None
Eureka.............. 2,800     2,800     1989     2004          None
Fresno:
  Fashion Fair...... 1,600     1,500     1970     1996          None
  Fig Garden........ 2,800     2,585     1986     1999          None
  Manchester........ 6,000     5,375     1981     2010          None
Hanford............. 2,800     2,480     1993     2008          None
Merced.............. 3,100     2,800     1976     2001          None
Modesto:
  Vintage Faire..... 2,900     2,720     1977     1995(2)       None
  Century Center.... 2,500     2,500     1986     2005          None
Palmdale............ 2,800     2,300     1990     2000          None
Palm Springs........ 2,500     2,025     1991     2001          None
Sacramento.......... 2,700     2,470     1994     2004          None
San Luis Obispo..... 2,500     2,265     1987     2011          None
Santa Maria......... 3,000     2,720     1976     2001          None
Stockton............ 1,800     1,300     1989     1998          None
Tacoma.............. 4,000     3,220     1992     2012          None
Visalia............. 3,400     2,880     1975     1999          None
Woodland............ 2,000     2,000     1987     1999          None
Yuba City........... 3,200     3,045     1990     2000          None

Total Village East
  Square Footage....67,700    61,055



Total Square
  Footage........2,425,000 1,989,255                                 

</TABLE>

__________________________

(1)  Company owned.                             

(2)  Management believes it will be able to renegotiate leases expiring in
     the near-term. Such negotiations may involve revisions to certain
     provisions currently contained in those leases.  Management does not
     expect any such revisions to materially affect the operating results
     of the Company.

(3)  This lease is automatically renewed every 60 days. Either party can
     terminate the lease upon 60 days' notice. 

Item 3.        LEGAL PROCEEDINGS

     As described more fully in the Company's Annual Report on Form 10-K for
the year ended January 29, 1994 and the Company's various Quarterly Reports on
Form 10-Q for the year ended January 28, 1995, the Company has been party to
three civil lawsuits related to an income tax deduction (the "Income Tax
Deduction") on the Company's 1985 federal tax return and the reports and
registration statements filed by the Company with the Securities and Exchange
Commission (the "SEC"). On August 26, 1994, the Company announced it had reached
an agreement to settle all aspects of those lawsuits and included in the
Company's 1994 results of operations is a provision for $3.5 million 
representing
the cost of the settlement and related legal fees and other costs. The 
derivative
action pending in the Superior Court of California, County of Fresno (Ponder v.
Ernst & Young; filed May 11, 1993), and the class action pending in the United
States District Court for the Northern District of California, (Annoni v.
Gottschalks; filed July 15, 1993) were dismissed on October 21, 1994 and 
November
4, 1994, respectively.  On February 1, 1995, the Superior Court of California,
County of Fresno, issued a final judgement and order of dismissal for approval
of the settlement of the class action set forth before the Court on October 21,
1994, (Ponder v. Gottschalks; filed April 30, 1993). In accordance with the 
terms
of the settlement agreement, the Company funded $3.0 million into an irrevocable
trust on February 1, 1995. The net proceeds of the settlement will be paid to 
the
plaintiffs based on the Plan of Allocation, filed by the Company before the 
Court
on January 17, 1995.

     The Company is a defendant in a lawsuit filed in October 1992 by F&N
Acquisition Corporation ("F&N") in the United States Bankruptcy Court for the
Western District of Washington (F&N Acquisition Corp. v. Gottschalks, Inc., Case
No. A92-08501).  F&N is seeking damages arising out of the Company's alleged
breach of an oral agreement at a bankruptcy auction to purchase an assignment of
a lease of a former Frederick & Nelson store located in Spokane, Washington.  In
addition, F&N is seeking an unspecified sum for its rejection of the next best
offer at the bankruptcy auction.  In 1992, F&N obtained a partial summary
judgment against the Company under which the Company was ordered to pay F&N
damages of approximately $3.0 million plus accrued interest from the date of the
judgment. The partial summary judgment was reversed on November 21, 1994 and the
matter was remanded to the Bankruptcy Court for further proceedings. 
Management's estimate of amounts that may be ultimately payable to F&N were
included in the provision for unusual items in the 1993 and 1992 consolidated
statements of operations.  

     In connection with the above-referenced lawsuit filed against the Company
by F&N, an additional complaint was filed in June 1994 in the United States
District Court for the Western District of Washington by Sabey Corporation
("Sabey"), the owner of the mall in which the Frederick & Nelson store was
located (Sabey Corporation v. Gottschalks, Inc., Case No. C94-842Z). The
plaintiff is seeking damages as a third-party beneficiary of the bid the Company
made to F&N at the bankruptcy auction, claiming damages suffered by the mall due
to the Company's failure to purchase and assume the Frederick & Nelson store
lease. In April 1994, an agreement was signed by all parties to the F&N and 
Sabey
lawsuits providing for the consolidation of the two cases.  It is anticipated
that the Court will enter a ruling confirming the  consolidation of these cases
in the near-term. Management believes that the ultimate outcome of these cases,
as consolidated, will not have a material adverse effect upon the financial
condition or results of operations of the Company.

     In July 1994, UML Financial Corporation and M.J.M. and Associates, Inc.
filed a lawsuit against the Company in the California Superior Court for the
County of Fresno (UML Financial Corporation and M.J.M. and Associates, Inc. v.
Gottschalks, Inc., et al., Case No. 514020 7).  The complaint was amended in
August 1994 to add three officers of the Company, Joseph W. Levy, Alan A.
Weinstein and Warren Williams, as defendants.  The plaintiffs claim that the
Company failed to fulfill an alleged obligation to consummate certain sale-
leaseback financings involving six of the Company's retail stores and 
unspecified
equipment.  The most recent version of the complaint alleges breach of contract,
fraud and deceit and promissory estoppel.  The plaintiffs are seeking specific
performance as well as monetary damages.  Plaintiffs claim damages in excess of
$10 million.  The Company is vigorously defending this case and management does
not believe that the ultimate outcome of this case will have a material adverse
effect upon the financial condition or results of operations of the Company.

Item 4.        SUBMISSION OF MATTERS TO A VOTE OF SECURITIES HOLDERS

     No matter was submitted to a vote of security holders of the Company
during the fourth quarter of the fiscal year covered in this report.

                               PART II

Item 5.        MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
               MATTERS

     The Company's stock is listed for trading on both the New York Stock
Exchange and the Pacific Stock Exchange.  The following table sets forth the 
high
and low sales prices per share of common stock as reported on the New York Stock
Exchange Composite Tape under the symbol "GOT" during the periods indicated:
<TABLE>
<CAPTION>
                                 1994               1993        
Fiscal Quarters             High        Low      High       Low        
<S>                        <C>         <C>       <C>       <C>
1st Quarter.........       12 7/8      8 3/8     9 3/4     7 1/8
2nd Quarter.........       12          8 1/2     9         6 1/8
3rd Quarter.........        9 3/4      7 1/4     9         6 1/2
4th Quarter.........        8 3/8      6 5/8    10 3/8     7 1/2
</TABLE>

     On March 31, 1995, the Company had 1,169 stockholders of record, some of
which were brokerage firms or other nominees holding shares for multiple
stockholders.

     The Company has not paid a cash dividend since its initial public
offering in 1986.  The Board of Directors has no present intention to pay cash
dividends in the foreseeable future, and will determine whether to declare cash
dividends in the future depending on the Company's earnings, financial condition
and capital requirements.  In addition, the Company's credit agreements with
Shawmut Capital Corporation ("Shawmut" - formerly Barclays Business Credit, 
Inc.)
and Wells Fargo Bank, N.A., ("Wells Fargo") prohibit the Company from paying 
cash
dividends.

Item 6.        SELECTED FINANCIAL DATA

     The Company reports on a 52/53 week fiscal year ending on the Saturday
nearest to January 31.  The fiscal years ended January 28, 1995, January 29,
1994, January 30, 1993, February 1, 1992 and February 2, 1991 are referred to
herein as 1994, 1993, 1992, 1991 and 1990, respectively.  All fiscal years noted
include 52 weeks.
     
     The selected financial data below should be read in conjunction with Item
7, "Management's Discussion and Analysis of Financial Condition and Results of
Operations," and the Consolidated Financial Statements of the Company and 
related
notes included elsewhere herein.  
<TABLE>
<CAPTION>

SELECTED BALANCE SHEET DATA:
(In thousands of dollars)    1994      1993      1992      1991    1990  
   <S>                       <C>      <C>         <C>       <C>     <C>
Receivables, net......     $ 27,311  $21,460(1) $ 59,508  $ 62,831 $60,661 
Merchandise
 inventories..........       80,678(2)60,465      58,777    62,821  51,547 
Property and
 equipment, net.......       93,809   96,396      95,933    91,114  83,435      
Total assets..........      233,353  248,330     239,910   242,072 207,556      
Working capital.......       37,900   32,147(3)   16,827    64,715  34,975      
Long-term obligations,
    less current portion.    33,672   31,493(3)   14,992    51,290  42,627     
Stockholders' equity..       83,577   82,118      84,529    92,720  55,975

SELECTED FINANCIAL RATIOS:

Current ratio.........       1.43:1   1.30:1      1.15:1    1.89:1  1.41:1
Inventory turnover
   ratio..............          2.9(4)   2.9         2.9       2.9     3.1
Days credit sales
  in receivables......        155.4(5) 169.3(5)    169.8     177.4   178.2

</TABLE>
                     

(1)   As described more fully in Part II, Item 7, "Management's Discussion and
      Analysis of Financial Condition and Results of Operations--Liquidity and
      Capital Resources" and Note 2 to the Consolidated Financial Statements,
      these amounts do not include $40.0 million of the Company's customer
      credit card receivables sold in March 1994 in connection with an asset-
      backed securitization program. Such receivables were classified as held
      for securitization and sale at January 29, 1994.

(2)   The increase in merchandise inventories from 1993 to 1994 is primarily
      attributable to additional inventory required for the new stores opened
      in 1994 and inventory on hand at year-end for new stores opened in early
      1995. In addition, to a lesser extent, this increase is attributable to
      opportunistic purchases of merchandise shortly before year-  end in 1994.
      The Company typically receives extended payment terms for such purchases.
      
(3)   Working capital increased $15.3 million and long-term obligations
      increased $16.5 million from 1992 to 1993 primarily due to the
      classification of certain debt as long-term in 1993 that had been
      classified as current in 1992.

(4)   The inventory turnover ratio in 1994 excludes inventory received at year-
      end and held for stores opened in early 1995.

(5)   Days credit sales in receivables include $40.0 million of receivables 
      sold in 1994 and held for securitization and sale as of January 29, 
      1994. The Company has continued to service and administer the receivables
      pursuant to the securitization program.

<TABLE>
<CAPTION>

RESULTS OF OPERATIONS:
(In thousands, 
  except share data)       1994      1993      1992      1991      1990    
<S>                       <C>       <C>       <C>       <C>       <C>
Net sales(1)...........  $363,603  $342,417  $331,133  $314,633  $287,455  
Service charges and
  other income.........     9,659     8,938     9,458    10,830    10,374
                          373,262   351,355   340,591   325,463   297,829
Costs and expenses:
  Cost of sales(2).....   247,423   233,715   226,319   210,435   189,330      
Selling, general and
    administrative
    expenses(3)........   103,571   103,675   105,044    96,144    84,916      
Depreciation and
    amortization.......     5,860     5,877     6,408     5,503     5,266      
Interest expense.....      10,238     8,524     6,965     6,793     9,306      
Unusual items(4).....       3,833     3,427     7,852                        
                          370,925   355,218   352,588   318,875   288,818   
Income (loss) before 
  income tax expense 
  (benefit)............     2,337    (3,863)  (11,997)    6,588     9,011   
Income tax expense
  (benefit)............       821    (1,190)   (4,006)    2,528     3,398   
Net income (loss)......  $  1,516  $ (2,673) $ (7,991) $  4,060  $  5,613    
Net income (loss) per
  common share.........  $    .15  $   (.26) $   (.77) $    .41  $    .70    
Weighted average number
  of common shares
  outstanding..........    10,413    10,377    10,410     9,798     8,040    

  
SELECTED OPERATING DATA:
                           1994      1993      1992      1991      1990      
Total store 
  sales growth (5).....    6.2%      3.4%      5.2%      9.5%      21.4%
Comparable store
  sales growth.........    3.3%      1.3%     (1.0%)     3.5%      11.1%  
Average net sales
  per square foot
  of selling space (6):
   Gottschalks.........   $210      $213      $209      $210       $208
   Village East........    214       216       218       231        217
</TABLE>

(1)   Includes net sales from leased departments of $26.0 million, $25.3
      million, $23.4 million, $20.8 million and $19.7 million in 1994, 1993,
      1992, 1991 and 1990, respectively.  See Part I, Item 1, "Business--Leased
      Departments."

(2)   Includes cost of sales attributable to leased departments of $22.3
      million, $21.8 million, $20.1 million, $17.8 million and $16.9 million in
      1994, 1993, 1992, 1991 and 1990, respectively.

(3)   Includes provision for credit losses of $2.1 million, $2.2 million, $2.5
      million, $3.0 million and $1.9 million in 1994, 1993, 1992, 1991 and 1990,
      respectively.

(4)   See Part II, Item 7, "Management's Discussion and Analysis of Financial
      Condition and Results of Operations" and Note 3 to the Consolidated
      Financial Statements.

(5)   See Part I, Item I, "Business--Store Expansion and Remodeling", for table
      of number of stores open at each fiscal year-end.

(6)   Average net sales per square foot of selling space represents net sales
      for the period divided by the number of square feet of selling space in
      use during the period. Average net sales per square foot is computed only
      for those stores in operation for at least twelve months. "Selling space"
      has been determined according to standards set by the National Retail
      Federation.
___________________________


Item 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS

Results of Operations

                Net income increased to $1.5 million in 1994 as compared to net
losses of $2.7 million in 1993 and $8.0 million in 1992. Prior to unusual items
and income taxes, income from operations increased to $6.2 million in 1994 as
compared to losses from operations of $436,000 in 1993 and $4.1 million in 1992.
The improved operating results of the Company in 1994 as compared to 1993 and
1992 is primarily the result of the implementation of a long-term business
strategy in 1993 which has focused on increasing total and comparative store
sales through the controlled expansion of the Company, more strongly defined
merchandising and customer-service programs and increased promotional activity;
enhancing service charges and other revenues through the development of new
credit-related programs; improving gross margins and controlling inventory-
related costs, and reducing general and administrative costs by reviewing all
aspects of the Company's operations. Within the context of this strategy, the
Company has strived to achieve these goals without sacrificing its traditionally
high-level of customer service. The Company's results of operations in 1994 and
1993 as compared to 1992 were also favorably impacted by improved economic
conditions in many of the Company's market areas during those periods.

The following table sets forth for the periods indicated certain
items from the Company's Consolidated Statements of Operations, expressed as a
percent of net sales:
<TABLE>
<CAPTION>
                                     1994         1993        1992       

<S>                                  <C>          <C>         <C>
Net sales........................    100.0%       100.0%      100.0%      
Service charges and other
  income.........................      2.6          2.6         2.9  
                                     102.6        102.6       102.9  
Costs and expenses:
   Cost of sales.................     68.0         68.2        68.4 
   Selling, general and
     administrative expenses.....     28.5         30.3        31.7 
   Depreciation and
     amortization................      1.6          1.7         1.9 
   Interest expense..............      2.8          2.5         2.1 
   Unusual items.................      1.1          1.0         2.4
                                     102.0        103.7       106.5
Income (loss) before income tax  
   expense (benefit).............      0.6         (1.1)       (3.6)

Income tax expense (benefit).....      0.2         (0.3)       (1.2) 

Net income (loss)................      0.4%        (0.8)%      (2.4)%

</TABLE>

Net Sales

                Net sales increased 6.2% in 1994, 3.4% in 1993 and 5.2% in 1992.
Comparable store sales increased 3.3% in 1994 and 1.3% in 1993 and decreased 
1.0%
in 1992. Comparable store sales in 1994 and 1993 were favorably impacted by
strong retail activity and improved economic conditions in many of the Company's
market areas during those periods. Comparable store sales in 1992 were 
negatively
impacted by recessionary economic conditions during the period. Net sales in
1994, 1993 and 1992 also reflect increased sales volume generated from two new
Gottschalks stores and one new Village East store opened in each of those years.
The Company opened three new Gottschalks stores in early 1995 and intends to 
open
two additional new stores, including one new store replacing an existing store
location, by the end of 1995.

Service Charges and Other Income

                Service charges and other income increased 8.1% in 1994 and 
decreased
5.5% in 1993 and 12.7% in 1992. Service charges associated with the Company's
customer credit cards increased 9.9% in 1994 as compared to decreases of 5.8% in
1993 and 4.4% in 1992. The increase in service charges in 1994 is attributable
to an increase in credit sales as a percent of total sales, resulting primarily
from the success of new credit-related programs initiated by the Company in 1994
and 1993, including the Instant Credit, 55-Plus, Gold Card and 55-Plus Gold Card
programs, in addition to an increase in the number of customer credit card
accounts resulting from new stores openings in 1994, 1993 and 1992. Credit sales
as a percent of total sales increased to 43.5% in 1994 as compared to 38.8% in
1993 and 38.5% in 1992. The increase in service charges is also attributable to
the implementation of a late charge fee on delinquent customer credit card
accounts in 1994. 
           
                Other income, consisting primarily of the amortization of  
deferred
income, was $755,000 in 1994, $838,000 in 1993 and $880,000 in 1992. Other
significant items included in other income include the following:  (1) a loss of
$305,000 recognized by the Company in 1994 in connection with the receivables
securitization program, (see "Liquidity and Capital Resources" and Note 2 to the
Consolidated Financial Statements), and (2) equity in the income of the 
Company's
investment in a limited partnership of $160,000 in 1994 as compared to losses
recognized on the investment of $228,000 in 1993 and $224,000 in 1992 (see Note
1 to the Consolidated Financial Statements.)  

Cost of Sales

                Cost of sales increased 5.9% in 1994, 3.3% in 1993 and 7.5% in 
1992. 
The Company's gross margin percent increased to 32.0% in 1994 as compared to
31.8% in 1993 and 31.6% in 1992. The increase in the gross margin percent in 
1994
resulted from increased sales volume and a reduction of inventory shrinkage to
1.4% as a percent of net sales in 1994 as compared to 2.1% in 1993 and 2.3% in
1992, primarily from improved inventory-related controls. The improved gross
margin in 1994 also reflects a favorable year-end LIFO inventory valuation
adjustment ("LIFO adjustment") resulting from moderate price deflation in 
certain
of the Company's LIFO inventory pools in 1994 as compared to moderate price
inflation in certain LIFO inventory pools in 1993 and 1992. The Company also
experienced fluctuations in inventory levels and the relationship between the
cost of its merchandise inventories and its selling prices in 1994, 1993 and 
1992
which magnified the LIFO adjustment in each of those years. The LIFO adjustment
resulted in a decrease to cost of sales of $3.2 million in 1994 after increasing
cost of sales by $969,000 in 1993 and $1.5 million in 1992. Excluding the effect
of the LIFO adjustment, the Company's gross margin percent was 31.1% in 1994,
32.0% in 1993 and 32.1% in 1992. (See Note 1 to the Consolidated Financial
Statements.) 

                Management believes that the retail industry will continue to
experience intense competition and pricing pressures throughout the 1990's,
particularly as a result of changing consumer preferences, increased merchandise
costs and increased competition from other department and specialty stores,
discount retailers and outlet malls. Management has implemented a variety of
strategies to counteract the ongoing competitive pressures on its gross margin,
and is attempting to increase sales through the controlled expansion of the
Company, improve market share in the Company's existing market areas through the
development of new sales and customer-service related programs, increase
inventory turnover and reduce inventory-related costs.

Selling, General and Administrative Expenses
    
     Selling, general and administrative expenses as a percent of net sales
decreased to 28.5% in 1994 as compared to 30.3% in 1993 and 31.7% in 1992. This
decrease as a percent of net sales in 1994 and 1993 as compared to 1992 resulted
from increased sales volume and the continued focus on expense control measures
throughout the Company. The decrease as a percent of net sales in 1994 was
partially offset by higher payroll and related costs and increased advertising
and other promotional costs. The decrease as a percent of net sales in 1993 as
compared to 1992 also resulted from a reduction in payroll and related costs
through the restructuring of the Company's sales, buying and support staff and
salary reductions implemented during the year. The benefits of the 1993
restructuring program were fully realized by mid-1994. In 1994 and 1993, the
Company also realized the benefit of reductions to required workers' 
compensation
claim reserves resulting from favorable experience adjustments and revisions to
applicable workers' compensation laws. In 1992, the Company increased workers'
compensation claim reserves as a result of poor actual claim loss experience.
Excluding the effect of such experience adjustments, selling, general and
administrative expenses as a percent of net sales were 29.1% in 1994, 30.7% in
1993 and 31.2% in 1992. The Company revised its workers' compensation program in
early 1995 and does not expect future significant favorable or unfavorable
workers' compensation experience adjustments.  

     As a result of programs initiated in 1994 and 1993, and the Company's
ongoing efforts to control expenses, management anticipates it will be able to
continue to reduce operating expenses as a percent of net sales in the 
long-term.
Management also expects to achieve further reductions in its operating expenses
as a percent of net sales by spreading its overhead costs over an increasing
selling base resulting from its ongoing store expansion program.

Depreciation and Amortization

     Depreciation and amortization as a percent of net sales decreased to 1.6%
in 1994 as compared to 1.7% in 1993 and 1.9% in 1992. The decrease as a percent
of net sales in 1994 and 1993 resulted primarily from increased sales volume and
a decrease in the amortization of store pre-opening costs related to the
Company's new stores. The Company expects to realize an increase in depreciation
expense and the amortization of store pre-opening costs in 1995 as a result of
completing and opening the two new stores in 1994 and the planned store openings
for 1995.

Interest Expense

     Interest expense as a percent of net sales increased to 2.8% in 1994 as
compared to 2.5% in 1993 and 2.1% in 1992.  These increases as a percent of net
sales relate to an increase in the weighted-average interest rate charged on
outstanding borrowings under the Company's revolving lines of credit to 7.1% in
1994 as compared to 6.5% in 1993 and 5.8% in 1992 and additional amortization of
loan fees applicable to certain of the Company's financing arrangements entered
into in 1994 and 1993. The increase in 1994 also relates to additional interest
expense associated with the Fixed Base Certificates and additional amortization
of the excess servicing asset recorded in connection with the receivables
securitization program (see Note 2 to the Consolidated Financial Statements). As
described more fully in "Liquidity and Capital Resources", the Company is
continuing its efforts to reduce interest expense as a percent of net sales by
replacing certain of its current borrowing arrangements with other sources of
lower cost borrowings.

Provision for Unusual Items

     As described more fully in Note 3 to the Consolidated Financial
Statements and Part I, Item 3, "Legal Proceedings", the provision for unusual
items totalling $3.8 million in 1994, $3.4 million in 1993 and $7.9 million in
1992, consists of fines and penalties paid in connection with the Company's
settlement of federal criminal charges related to an income tax deduction on the
Company's 1985 federal tax return and certain of the Company's financial
reporting practices; a tax deficiency, interest and penalties paid to the
Internal Revenue Service in connection with the civil aspect of the government's
investigation of such deduction and the cost of the settlement of the related
stockholder litigation.  In addition, the provision for unusual items in 1993
and
1992 includes management's estimate of amounts that may ultimately be payable in
connection with unrelated pending litigation against the Company arising out of
an agreement to purchase an assignment of a lease of a former Frederick and
Nelson store location in Spokane, Washington.  The provision for unusual items
in 1994, 1993 and 1992 also includes legal and accounting fees and other costs
related to these matters.

     Management does not anticipate that any additional costs that may be
incurred in connection with these matters will be material to the operating
results of the Company.


Income Taxes

     The Company accounts for income taxes in accordance with Financial
Accounting Standards (SFAS) No. 109, "Accounting for Income Taxes." The 
Company's
effective tax rate was 35.1% in 1994 as compared to credits of (30.8%) in 1993
and (33.4%) in 1992. (See Note 7 to the Consolidated Financial Statements.)

Liquidity and Capital Resources

     The Company's primary needs for liquidity are to provide for working
capital and debt service requirements and to fund costs associated with the
acquisition, renovation and construction of new and existing stores. The
Company's working capital requirements are met through a combination of cash
flows generated from operations, funds provided through a receivables
securitization agreement and borrowings on the Company's revolving lines of
credit. The Company generally seeks to fund costs associated with the
acquisition, renovation and construction of new and existing stores with cash
generated from operations and lower cost long-term borrowings. Debt service
requirements on the Company's various short-term and long-term borrowing
arrangements are generally provided for by cash generated from operations. The
Company's improved operating results and financial condition in 1994 has 
enhanced
the Company's liquidity.

     Net cash used in operating activities was $1.5 million in 1994 as
compared to $2.6 million in 1993.  Net cash provided by operating activities was
$2.0 million in 1992.  Net cash used in operating activities in 1994 and 1993
related primarily to increases in merchandise inventories and receivables
associated with new stores opened during and shortly after year-end in each of
those years. To a lesser extent, the increase in merchandise inventory in 1994
is also attributable to the receipt of opportunistic purchases of merchandise
shortly before year-end. As described more fully in Note 3 to the Consolidated
Financial Statements, net cash used in and provided by operating activities in
1994, 1993 and 1992 also reflects amounts paid in connection with the
government's investigation and related stockholder litigation.

     Net cash used in investing activities was $2.5 million in 1994, $5.4
million in 1993 and $10.7 million in 1992.  Net cash used in investing 
activities
in 1994, 1993 and 1992 relates primarily to expenditures for tenant 
improvements,
construction costs and furniture, fixtures and equipment associated with new
stores and certain existing store locations. Net cash used in investing
activities in 1994, 1993 and 1992 also reflects expenditures for information
systems improvements and additional enhancements to the Company's POS and
computer processing capabilities. In 1994, the Company entered into a sale and
leaseback arrangement for certain computer equipment and software and received
proceeds of $1.5 million from the arrangement. The Company also sold certain 
land
not being used in operations in 1994 and received proceeds of $400,000 from the
sale. In 1992, the Company entered into a sale and leaseback arrangement for
certain furniture and fixtures and received proceeds of $1.4 million from the
arrangement.

     Net cash provided by financing activities was $6.0 million in 1994, $8.2
million in 1993 and $6.5 million in 1992. Net cash provided by financing
activities in 1994 consisted primarily of $40.0 million proceeds received 
through
the initial securitization and sale of certain of the Company's receivables. 
Such
proceeds were used to repay all outstanding borrowings on a pre-existing line of
credit and long-term borrowing arrangement and to pay certain costs associated
with the transaction. The Company also received $6.7 million in 1994 through the
mortgage of the property and equipment located at its department store in
Hanford, California. Net cash provided by financing activities in 1993 and 1992
consisted primarily of proceeds from the Company's revolving line of credit and
other long-term borrowings.

     The Company's ratio of current assets to current liabilities continued
to improve, increasing to 1.43:1 at January 28, 1995 as compared to 1.30:1 at
January 29, 1994 and 1.15:1 at January 30, 1993.

     As described more fully in Note 2 to the Consolidated Financial
Statements, the Company entered into an asset-backed securitization program on
March 30, 1994.  Under the program, all accounts receivable arising under the
Company's private label customer credit cards, together with rights to all
collections and recoveries on such receivables, are automatically sold, without
recourse, to a wholly-owned subsidiary, Gottschalks Credit Receivables
Corporation ("GCRC") and certain of those receivables are subsequently conveyed
to a trust, Gottschalks Credit Card Master Trust ("GCC Trust"). On March 30,
1994, GCC Trust issued $40.0 million principal amount 7.35% Fixed Base Class A-1
Credit Card Certificates ("Fixed Base Certificates") to third-party investors.
On March 30, 1994, GCC Trust also issued a Subordinated Certificate and an
Exchangeable Certificate to GCRC, representing GCRC's retained interest in the
receivables as of that date. Interest on the Fixed Base Certificates is payable
on a monthly basis and the outstanding principal balance is to be repaid in 
equal
monthly installments commencing September 1998 through September 1999, through
the application of credit card principal collections during that period.

     The Company used the $40.0 million proceeds from the initial
securitization and sale of the receivables to repay all outstanding borrowings
under a pre-existing line of credit and long-term credit facility and to pay
certain costs related to the securitization transaction. The Company recognized
a loss of $305,000 in connection with the initial transaction. Under the terms
of the program, the Company sold additional newly-generated receivables to GCRC
subsequent to March 30, 1994 and through January 28, 1995, and certain of those
receivables were subsequently conveyed to GCC Trust. Aggregate proceeds from 
such
sales, totalling $146.0 million, were used for working capital purposes by the
Company.

     On September 16, 1994, GCC Trust also issued a Variable Base Class A-2
Credit Card Certificate ("Variable Base Certificate") in the principal amount of
up to $15.0 million from GCC Trust to Bank Hapoalim. As described more fully
below and in Note 2 to the Consolidated Financial Statements, the Variable Base
Certificate, representing certain receivables held by GCC Trust, excluding
receivables underlying the Fixed Base Certificates and GCRC's retained interest,
was issued as collateral for a revolving line of credit financing arrangement
with Bank Hapoalim. In addition to the Fixed and Variable Base Certificate, GCRC
may, upon the satisfaction of certain conditions, offer additional series of
certificates to be issued by GCC Trust. As of January 28, 1995, no such issuance
has occurred and management does not contemplate such an issuance in the near-
term. 

     The Company has two revolving line of credit arrangements that provide
additional working capital financing of up to $65.0 million through March 1997.
The Company's primary revolving line of credit arrangement, providing for
borrowings of up to $35.0 million as of January 28, 1995, is with Shawmut 
Capital
Corporation ("Shawmut" - formerly Barclays Business Credit, Inc). On March 31,
1995, Shawmut increased the amount available for borrowings under the line of
credit to $50.0 million through March 1997, with 40% of the available line of
credit provided for by Wells Fargo Bank, N.A., ("Wells Fargo") through a
participation agreement. This new line of credit arrangement (collectively the
"Shawmut line of credit") also provides for an increase in the amount available
for borrowings to $60.0 million during the months of November and December of
each year for seasonal inventory purchases. Borrowings under the Shawmut line of
credit are limited to a restrictive borrowing base, which was in excess of $35.0
million at January 28, 1995. Interest on outstanding borrowings is to be paid
monthly at a rate equal to LIBOR, as determined by Shawmut, plus 3.0% (9.1% at
January 28, 1995) through March 31, 1995, and LIBOR plus 2.8% thereafter. At
January 28, 1995, $2.8 million was outstanding under the line of credit
arrangement with Shawmut.

     The arrangement with Shawmut originally required the Company to reduce
outstanding indebtedness on the line of credit by $5.0 million on June 30, 1994
(extended to April 30, 1995). The Company repaid this amount, prior to its due
date, in March 1995. The Shawmut arrangement also required the Company to repay
all outstanding borrowings on the line of credit for thirty consecutive days
during the period of December 1 to January 31 of each year.  This requirement
was
shortened to seven consecutive days for fiscal 1994 and the Company met this
requirement in January 1995. The line of credit arrangement with Shawmut, as
amended on March 31, 1995, no longer contains such an annual repayment 
provision. 


     The Company's revolving line of credit arrangement with Bank Hapoalim
provides for additional borrowings of up to $15.0 million through March 1997. 
Borrowings under the line of credit are limited to a percentage of the
outstanding principal balance of receivables underlying the Variable Base
Certificate and therefore, are subject to any seasonal variations that may 
affect
the outstanding principal balance of such receivables. Interest on outstanding
borrowings on the line of credit is charged at a rate of LIBOR, as determined by
the bank, plus 1.0%, not to exceed a maximum of 12.0% (6.8% at January 28, 
1995).
At January 28, 1995, $15.0 million was outstanding under the line of credit with
Bank Hapoalim.

     The Company also has a short-term and a long-term loan facility with
Wells Fargo. The short-term loan, originally due June 30, 1994 (extended to 
April
30, 1995), bears interest at a rate of 10 3/4% and had an outstanding balance of
$1.6 million at January 28, 1995. The Company repaid the outstanding balance of
the short-term obligation to Wells Fargo, prior to its maturity, in March 1995.
The long-term loan, due June 1996, bears interest at a rate of 10 3/4% and had
an outstanding balance of $18.2 million at January 28, 1995. Management expects
to either refinance this obligation over a longer maturity period or replace it
with another long-term financing arrangement in the near-term.

     The Company has continued its efforts to secure long-term financing to
fund its store expansion program. In December 1994, the Company entered into a
seven-year financing arrangement with Heller Financial, Inc. ("Heller") 
providing
for the mortgage of the real property, furniture, fixtures and equipment located
at the Company's department store in Hanford, California. Interest on the
mortgage loan is charged at a rate of 10.45%. Proceeds from the arrangement,
amounting to $6.7 million, were used to repay a portion of the short-term
obligation with Wells Fargo, reduce outstanding borrowings on the Shawmut line
of credit and pay certain costs associated with the financing arrangement.

     Certain of the Company's debt agreements contain various restrictive
covenants including, but not limited to: restrictions on the payment of cash
dividends, limitations of certain annual capital expenditures, maintenance of
minimum quick, working capital, tangible net worth, total debt to tangible net
worth and coverage ratios. In addition, the agreements require the maintenance
of minimum adjusted earnings from operations and interest earned ratios and
minimum inventory and payables turnover rates.  Certain of the covenants
applicable to the Shawmut line of credit were revised during 1994 and in March
1995 in connection with the finalization of the new Shawmut line of credit
arrangement. Such revisions were primarily to provide for additional capital
expenditures and inventory purchases required for the new stores opened in 1994
and new stores scheduled to be opened in 1995. Wells Fargo agreed to waive its
rights with respect to violations of certain of the covenants applicable to its
long-term loan facility arising out of the additional capital expenditures and
inventory purchases through January 28, 1995, and revised the covenants in
connection with the finalization of the new Shawmut line of credit arrangement. 
Accordingly, the Company classified the note payable to Wells Fargo with an
outstanding balance of $18.2 million at January 28, 1995 as long-term in the
accompanying financial statements. As of January 28, 1995, the Company was in
compliance with, or had received waivers for violations of, all applicable
restrictive loan covenants under its various debt agreements.
     
     The Company continued to expand in 1994, adding one new 194,400 square
foot department store and a specialty store in Sacramento, California and one 
new
25,600 square foot junior satellite department store in Oakhurst, California. 
The Company's expansion program for 1995 includes a new 40,000 square foot
department store in Auburn, California, a new 204,000 square foot department
store in San Bernardino, California and a new 58,000 square foot department 
store
in Carson City, Nevada, which were opened in early 1995. The Company also 
expects
to open a new 113,000 square foot department store in Tracy, California, and a
new 150,000 square foot department store in Visalia, California, as a 
replacement
to an existing store at that location by the end of 1995. The estimated cost to
open the new stores, net of amounts to be contributed by mall owners or
developers of certain of the projects, is $3.4 million.  Such costs are expected
to be provided for from cash generated from operations or additional long-term
financings. The Company continually investigates potential sites for new stores,
and capital expenditure plans may change as opportunities for new stores 
develop.

     Management believes the previously described financing arrangements,
combined with cash flows expected to be generated from operations, provides the
Company with adequate funds for its short-term and long-term needs. Management
believes its relations with banks and other credit sources are good. As part of
the Company's long-term business strategy, management is continuing to evaluate
additional alternative financing sources on an ongoing basis.
<PAGE>
Inflation

     The Company, as a result of inflation, experiences increases in the cost
of certain of its merchandise, salaries, employee benefits and other general and
administrative costs. As these costs have increased, the Company has generally
been able to offset these increases by adjusting its selling prices or modifying
its operations. The Company's ability to adjust selling prices is limited by
competitive pressures in its market areas.

     The Company accounts for its merchandise inventories on the retail method
using last-in, first-out (LIFO) cost using the department store price indexes
published by the Bureau of Labor Statistics.  Under this method, the cost of
products sold reported in the financial statements approximates current costs 
and
thus reduces the impact of inflation in reported income due to increasing 
costs. 

Seasonality

     The Company's business, like that of most retailers, is subject to
seasonal influences, with the major portion of net sales, gross profit and
operating results realized during the last half of each fiscal year, which
includes the back-to-school and Christmas selling seasons.

     The following table sets forth unaudited quarterly results of operations
for the years ended 1994 and 1993 (in thousands, except per share data).  The
Company's quarterly results of operations for 1993 reflects certain
reclassifications to conform with 1994 presentation. (See Note 10 to the
Consolidated Financial Statements.)  
<TABLE>
<CAPTION>
                                     1994                         
Quarter ended          April 30   July 30    October 29   January 28

<S>                   <C>         <C>          <C>         <C>
Net sales             $70,221     $80,515      $78,835     $134,032
Gross profit           22,185      24,929       26,687       42,379
Income (loss) before 
 income tax expense
 (benefit)             (3,778)     (5,807)        (859)      12,781
Net income (loss)      (2,343)     (3,983)        (568)       8,410
Income (loss) per 
 common share            (.22)       (.38)        (.05)         .81


                                     1993                         
Quarter ended          May 1      July 31    October 30   January 29
 
Net sales             $65,833     $76,223      $75,747     $124,614
Gross profit           20,781      23,586       24,785       39,550
Income (loss) before
 income tax expense
 (benefit)             (5,724)     (3,857)      (2,807)       8,525
Net income (loss)      (3,606)     (2,430)      (1,768)       5,131 
Income (loss) per
 common share            (.35)       (.23)        (.17)         .49

</TABLE>
_________________________________

Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     The response to this item is set forth under Part IV, Item 14,
included elsewhere herein.

Item 9.        CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON       
ACCOUNTING AND FINANCIAL DISCLOSURE

     Not applicable.
                                  
































                             PART III

Item 10.       DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

     The information required by Item 10 of Form 10-K, other than the
following information required by Paragraph (b) of Item 401 of Regulation S-K,
is incorporated by reference from the Company's definitive proxy statement with
respect to the Annual Stockholders' Meeting scheduled to be held on June 22,
1995, to be filed pursuant to Regulation 14A.

     The following table lists the executive officers of the Company:
<TABLE>
<CAPTION>
Name                   Age(1)         Position

<S>                    <C>            <S>
Joseph W. Levy         63             Chairman and Chief
                                      Executive Officer
                                    
Stephen J. Furst       52             President, Chief Operating
                                      Officer and Director

Gary L. Gladding       55             Executive Vice President/
                                      General Merchandise Manager

Alan A. Weinstein      50             Senior Vice President and
                                      Chief Financial Officer

Michael J. Schmidt     53             Senior Vice President/
                                      Director of Stores

</TABLE>
__________________________                                      

(1)  As of March 31, 1995

     Joseph W. Levy became Chairman and Chief Executive Officer of the
Company's predecessor and former subsidiary, E. Gottschalk & Co., Inc. ("E.
Gottschalk") in April 1982 and of the Company in March 1986. Mr. Levy was
Executive Vice President from 1972 to April 1982 and first joined E. Gottschalk
in 1956. He also serves on the Board of Directors of the National Retail
Federation and Community Hospitals of Central California and the Executive
Committee of Frederick Atkins, Inc. Mr. Levy was formerly Chairman of the
California Transportation Commission and has served on numerous other state and
local commissions and public service agencies.

     Steven J. Furst became Executive Vice President and Chief Operating
Officer of the Company in July 1993 and President in November 1993.  Mr. Furst
was also elected a director of the Company in March 1994.  He is the first non-
family member to serve as the Company's President in its over 90 year history. 
From 1963 to 1993, he served in a variety of capacities with Hess's Department
Store based in Allentown, Pennsylvania, including Chief Operating Officer and
President. He also serves on the Board of Directors of the National Retail
Federation and the Fresno Metropolitan Museum.

     Gary L. Gladding has been Executive Vice President of the Company since
May 1987, and joined E. Gottschalk as Vice President/General Merchandise Manager
in February 1983.  From 1980 to February 1983, he was Vice President and General
Merchandise Manager for Lazarus Department Stores, a division of Federated
Department Stores, Inc., and he previously held merchandising manager positions
with the May Department Stores Co.

     Alan A. Weinstein became Senior Vice President and Chief Financial
Officer of the Company in June 1993.  Prior to joining the Company, Mr.
Weinstein, a Certified Public Accountant, was the Chief Financial Officer for 
The
Wet Seal, Inc. based in Irvine, California for three years.  From 1987 to 1989
he was Vice President and Chief Financial Officer of Wildlife Enterprises, Inc. 
Aside from his position with The Wet Seal, he has served general and specialty
retailers in California, New York and Texas for over twenty-five years.

     Michael J. Schmidt became Senior Vice President/Director of Stores of E.
Gottschalk in February 1985.  Mr. Schmidt had been Manager of the Gottschalks
Fashion Fair store since October 1983, and was General Manager of the Liberty
House store in Fresno from January 1981 to October 1983.  Before 1981, he held
management positions with Allied Corporation and R.H. Macy & Co., Inc.

Item 11.       EXECUTIVE COMPENSATION

     The information required by this item is incorporated by reference from
the Company's definitive proxy statement with respect to the Annual 
Stockholders'
Meeting scheduled to be held on June 22, 1995, to be filed pursuant to 
Regulation
14A.

Item 12.       SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND    
MANAGEMENT

     The information required by this item is incorporated by reference from
the Company's definitive proxy statement with respect to the Annual 
Stockholders'
Meeting scheduled to be held on June 22, 1995, to be filed pursuant to 
Regulation
14A.

Item 13.       CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The information required by this item is incorporated by reference from
the Company's definitive proxy statement with respect to the Annual 
Stockholders'
Meeting scheduled to be held on June 22, 1995, to be filed pursuant to 
Regulation
14A.



                               PART IV

Item 14.       EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM
               8-K

(a)(1)         The following consolidated financial statements of Gottschalks 
               Inc. and
               Subsidiaries are included in Item 8:

     Consolidated balance sheets -- January 28, 1995 and January 29, 1994 

     Consolidated statements of operations -- Fiscal years ended January 28,
     1995, January 29, 1994 and January 30, 1993 

     Consolidated statements of stockholders' equity -- Fiscal years ended
     January 28, 1995, January 29, 1994 and January 30, 1993 

     Consolidated statements of cash flows -- Fiscal years ended January 28,
     1995, January 29, 1994 and January 30, 1993 

     Notes to consolidated financial statements - Three years ended January
     28, 1995

     Independent auditors' report

(a)(2)         The following financial statement schedule of Gottschalks Inc. 
               and
               Subsidiaries is included in Item 14(d):

     Schedule VIII -- Valuation and qualifying accounts




















     All other schedules for which provision is made in the applicable
accounting regulations of the Securities and Exchange Commission are included in
the consolidated financial statements, are not required under the related
instructions or are inapplicable, and therefore have been omitted.

(a)(3)         The following exhibits are required by Item 601 of the 
               Regulation S-K and Item 14(c):

Exhibit
  No.                    Description 

3.1  Certificate of Incorporation of the Registrant, as amended. (1)

3.2  By-Laws of the Registrant, as amended. (2)

10.1 Agreement of Limited Partnership dated March 16, 1990, by and between
     River Park Properties I and Gottschalks Inc. relating to the Company's
     corporate headquarters. (2)

10.2 Loan Agreement dated December 1, 1985 by and between E. Gottschalk & Co.,
     Inc. and City of San Luis Obispo relating to $5,500,000 City of San Luis
     Obispo Commercial Revenue Bonds. (2)

10.3 Employment Agreement dated February 1, 1986 by and between the Registrant
     and Joseph W. Levy. (3)(4)

10.4 Employment Agreement dated April 1, 1986 by and between E. Gottschalk &
     Co., Inc. and Gary L. Gladding. (3)(4)

10.5 1986 Employee Incentive Stock Option Plan with form of stock option
     agreement thereunder. (3)(4)

10.6 1986 Employee Nonqualified Stock Option Plan with form of stock option
     agreement thereunder. (3)(4)

10.7 Gottschalks Inc. Stock Purchase Plan. (3)(4)

10.8 Wage Continuation Agreement dated November 24, 1980 by and between E.
     Gottschalk & Co., Inc., and Gerald H. Blum. (3) (4)

10.9 Wage Continuation Agreement dated November 24, 1980 by and between E.
     Gottschalk & Co., Inc. and Joseph W. Levy. (3)(4)

10.10 Employment Agreement dated June 1, 1987 by and between E. Gottschalk &
      Co., Inc. and Michael J. Schmidt. (1) (4)

10.11 Participation Agreement dated as of December 1, 1988 among Gottschalks
      Inc., General Foods Credit Investors No. 2 Corporation and Manufacturers
      Hanover Trust Company of California relating to the sale-leaseback of the
      Stockton and Bakersfield Gottschalks department stores and the Madera
      distribution facility. (1)

10.12 Lease Agreement dated December 1, 1988 by and between Manufacturers
      Hanover Trust Company of California and Gottschalks Inc. relating to the
      sale-leaseback of department stores in Stockton and Bakersfield,
      California and the Madera distribution facility. (1)

10.13 Ground Lease dated December 1, 1988 by and between Gottschalks Inc., and
      Manufacturers Hanover Trust Company of California relating to the sale-
      leaseback of the Bakersfield department store. (1)

10.14 Memorandum of Lease and Lease Supplement dated July 1, 1989 by and
      between Manufactures Hanover Trust Company of California and Gottschalks
      Inc. relating to the sale-leaseback of the Stockton department store. (1)

10.15 Ground Lease dated August 17, 1989 by and between Gottschalks Inc. and
      Manufacturers Hanover Trust Company of California relating to the sale-
      leaseback of the Madera distribution facility. (1)

10.16 Lease Supplement dated as of August 17, 1989 by and between Manufacturers
      Hanover Trust Company of California and Gottschalks Inc. relating to the
      sale-leaseback of the Madera distribution facility. (1)

10.17 Tax Indemnification Agreement dated as of August 1, 1989 by and between
      Gottschalks Inc. and General Foods Credit Investors No. 2 Corporation
      relating to the sale-leaseback of the Stockton and Bakersfield department
      stores and the Madera distribution facility. (1)

10.18 Lease Agreement dated as of March 16, 1990 by and between Gottschalks
      Inc. and River Park Properties I relating to the Company's corporate
      headquarters. (5)

10.19 Receivables Purchase Agreement dated as of March 30, 1994 by and between
      Gottschalks Credit Receivables Corporation and Gottschalks Inc. (6)

10.20 Pooling and Servicing Agreement dated as of March 30, 1994 by and among
      Gottschalks Credit Receivables Corporation, Gottschalks Inc. and Bankers
      Trust Company. (6)

10.21 Amendment No. 1 to Pooling and Servicing Agreement dated as of September
      16, 1994 by and among Gottschalks Credit Receivables Corporation,
      Gottschalks Inc. and Bankers Trust Company. (7)

10.22 Amended and Restated Series 1994-1 Supplement to Pooling and Servicing
      Agreement dated as of September 16, 1994, by and among Gottschalks Credit
      Receivables Corporation, Gottschalks Inc. and Bankers Trust Company. (7)

10.23 Loan and Security Agreement dated March 30, 1994 by and between Barclays
      Business Credit, Inc. and Gottschalks Inc. (6)

10.24 Intercreditor Agreement dated March 30, 1994 by and among Gottschalks
      Inc., Barclays Business Credit, Inc. and Wells Fargo Bank, National
      Association. (6)

10.25 Assignment and Acceptance by and between Wells Fargo Bank, National
      Association and Barclays Business Credit, Inc. (6)

10.26 First Amendment to Loan and Security Agreement dated May 12, 1994; Second
      Amendment to Loan and Security Agreement dated October 12, 1994 (7) and
      Third amendment to Loan and Security Agreement dated December 30, 1994 by
      and between Gottschalks Inc. and Barclays Business Credit, Inc. and 
      Fourth Amendment to Loan and Security Agreement   dated March 22, 1995 
      and Fifth Amendment to Loan and Security Agreement dated March 31, 
      1995, by and between Gottschalks Inc. and Shawmut Capital Corporation
      (formerly Barclays Business Credit, Inc.)

10.27 1994 Amended and Restated Credit Agreement dated as of March 30, 1994 by
      and between Gottschalks Inc. and Wells Fargo Bank, National Association.
      (6)

10.28 Second Amended and Restated Security Agreement dated as of August 26,
      1993 by and between Gottschalks Inc. and Wells Fargo Bank, National 
      Association. (10)

10.29 First Amendment to Second Amended and Restated Security Agreement dated
      as of March 30, 1994 by and between Gottschalks Inc. and Wells Fargo
      Bank, National Association. (6)

10.30 Waiver Agreement dated November 23, 1994, by and among Gottschalks Credit
      Receivables Corporation, Gottschalks Inc. and Bankers Trust Company. (7)

10.31 First Amendment to 1994 Amended and Restated Credit Agreement dated
      August 26, 1994, by and between Gottschalks Inc. and Wells Fargo Bank,
      N.A. (7)

10.32 New Term Loan Maturity Date Extension dated November 15,1994, by and
      between Gottschalks Inc. and Wells Fargo Bank, N.A. (7)

10.33 Waiver Agreement dated October 21, 1994, by and between Gottschalks Inc.
      and Wells Fargo Bank, N.A. (7)

10.34 Consulting Agreement dated June 1, 1994 by and between Gottschalks Inc.
      and Gerald H. Blum. (4)(8)

10.35 Form of Severance Agreement dated March 31, 1995 by and between
      Gottschalks Inc. and the following senior executives of the Company:
      Joseph W. Levy, Stephen J. Furst, Gary L. Gladding,  Michael J. Schmidt
      and Alan A. Weinstein. (4)

10.36 1994 Key Employee Incentive Stock Option Plan. (4)(9)

10.37 1994 Director Nonqualified Stock Option Plan. (4)(9) 

10.38 1994 Executive Bonus Plan. (4)

10.39 Promissory Note and Security Agreement dated December 16, 1994 by and
      between Gottschalks Inc. and Heller Financial, Inc.

21.   Subsidiaries of the Registrant.

23.   Consent of Deloitte & Touche, LLP.

27.   Financial Data Schedule.


_______________________

(1)  Filed as an exhibit to the Annual Report on Form 10-K for the year ended
     January 29, 1994 (File No. 1-09100), and incorporated herein by
     reference.

(2)  Filed as an exhibit to the Annual Report on Form 10-K for the year ended
     February 2, 1991 (File No. 1-09100), and incorporated herein by
     reference.

(3)  Filed as an exhibit to Registration Statement on Form S-1, (File No. 33-
     3949), and incorporated herein by reference.

(4)  Management contract, compensatory plan or arrangement.

(5)  Filed as an exhibit to the Annual Report on Form 10-K for the year ended
     February 1, 1992 (File No. 1-09100), and incorporated herein by
     reference.

(6)  Filed as an exhibit to the Current Report on Form 8-K dated March 30,
     1994 (File No. 1-09100), and incorporated herein by reference.

(7)  Filed as an exhibit to the Quarterly Report on Form 10-Q for the quarter
     ended October 29, 1994 (File No. 1-09100), and incorporated herein by
     reference.

(8)  Filed as an exhibit to the Quarterly Report on Form 10-Q for the quarter
     ended April 30, 1994 (File No. 1-09100), and incorporated herein by
     reference.

(9)  Filed as exhibits to Registration Statements on Form S-8, (Files #33-
     54783 and #33-54789), and incorporated herein by reference.

(10) Filed as an exhibit to the Quarterly Report on Form 10-Q for the quarter
     ended July 31, 1993 (File No. 1-9100) wherein it bore the same exhibit
     number, and incorporated herein by reference.
_____________________

     (b)       Reports on Form 8-K--The Company did not file any Reports on
               Form 8-K during the fourth quarter of 1994.

     (c)       Exhibits--The response to this portion of Item 14 is
               submitted as a separate section of this report.

     (d)       Financial Statement Schedule--The response to this portion
               of Item 14 is submitted as a separate section of this report.

















                     ANNUAL REPORT ON FORM 10-K

                ITEM 8, 14(a)(1) and (2), (c) and (d)

      CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                          CERTAIN EXHIBITS

                    FINANCIAL STATEMENT SCHEDULES

                     YEAR ENDED JANUARY 28, 1995

                  GOTTSCHALKS INC. AND SUBSIDIARIES

                         FRESNO, CALIFORNIA



















INDEPENDENT AUDITORS' REPORT


To the Board of Directors and Stockholders
of Gottschalks Inc.
Fresno, California

We have audited the accompanying consolidated balance sheets of Gottschalks Inc.
and Subsidiaries as of January 28, 1995 and January 29, 1994, and the related
consolidated statements of operations, stockholders' equity and cash flows for
each of the three years in the period ended January 28, 1995.  Our audits also
included the financial statement schedule listed in the Index at Item 14(a)(2). 
These financial statements and financial statement schedule are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on the financial statements and financial statement schedule based on 
our
audits.

We conducted our audits in accordance with generally accepted auditing 
standards. 
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. 
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the financial position of Gottschalks Inc. and Subsidiaries as of
January 28, 1995 and January 29, 1994, and the results of its operations and its
cash flows for each of the three years in the period ended January 28, 1995, in
conformity with generally accepted accounting principles.  Also, in our opinion,
such financial statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in all material respects
the information set forth therein.



DELOITTE & TOUCHE, LLP


s/Deloitte & Touche,LLP
Fresno, California
February 28, 1995 (March 31, 1995
  as to Note 4)

<TABLE>
<CAPTION>
GOTTSCHALKS INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(In thousands of dollars)                                                   
                                              January 28,   January 29,    
ASSETS                                           1995          1994     
                                                           
CURRENT ASSETS:
  <S>                                          <C>            <C>
  Cash                                         $  3,156       $  1,213     
  Restricted cash                                 2,365   
  Receivables held for 
    securitization and sale (Note 2)                            40,000
  Receivables: 
    Trade accounts, less allowances of
      $1,297 in 1994 and $1,248 in 1993 
      (Note 2)                                   27,311         21,460          
Vendor claims, less allowances of 
      $98 in 1994 and $300 in 1993                3,125          3,976
                                                 30,436         25,436         
Merchandise inventories                          80,678         60,465         
Refundable income taxes and         
    deferred tax assets (Note 7)                  1,565          4,212
Other                                             8,501          8,361
Total current assets                            126,701        139,687       
PROPERTY AND EQUIPMENT (Note 5):       
  Land and land improvements                     19,178         19,578         
Buildings and leasehold improvements             50,223         48,743         
Furniture, fixtures and equipment                44,981         44,581         
Buildings and equipment under 
    capital leases                               14,399         15,513         
Construction in progress                            845            420
                                                129,626        128,835
Less accumulated depreciation     
    and amortization                             35,817         32,439
                                                 93,809         96,396       
OTHER ASSETS:
  Notes receivable                                2,347          2,847
  Goodwill, less accumulated amortization
    of $913 in 1994 and $796 in 1993              1,485          1,602
  Other                                           9,011          7,798
                                                 12,843         12,247
                                                                           
                                               $233,353       $248,330     
 

</TABLE>




See notes to consolidated financial statements.

GOTTSCHALKS INC. AND SUBSIDIARIES
<TABLE>
<CAPTION>

CONSOLIDATED BALANCE SHEETS
(In thousands of dollars)                                                   
                                              January 28,   January 29,      
LIABILITIES AND STOCKHOLDERS' EQUITY             1995          1994     
                                                           
CURRENT LIABILITIES:
  <S>                                          <C>            <C>
  Revolving lines of credit (Note 4)           $ 17,844       $ 49,700     
  Bank overdraft                                  9,853          5,625
  Trade accounts payable                         25,179         13,226         
  Accrued expenses                               16,417         14,713         
  Taxes, other than income taxes                  7,487          6,995
  Accrued payroll and related liabilities         5,267          5,013         
  Short-term obligation (Note 4)                  1,600
  Current portion of long-term obligations
    (Notes 4 and 5)                               5,154         12,268     
          Total current liabilities              88,801        107,540
LONG-TERM OBLIGATIONS (less current portion)
  (Notes 4 and 5):
  Notes, mortgage and bonds payable              23,721         21,508
  Capitalized lease obligations                   9,951          9,985
                                                 33,672         31,493

DEFERRED INCOME TAXES (Note 7)                    5,905          6,022

DEFERRED LEASE PAYMENTS AND OTHER (Note 5)        5,032          4,298
  
DEFERRED INCOME                                  16,366         16,859
                                                  
COMMITMENTS AND CONTINGENCIES (Notes 3,5 and 9)
  
STOCKHOLDERS' EQUITY (Notes 4 and 8):    
  Preferred stock, par value of $.10 per 
    share; 2,000,000 shares authorized; 
    none issued
  Common stock, par value of $.01 per 
    share; 30,000,000 shares authorized; 
    10,416,520 and 10,411,332 issued                104            104
  Additional paid-in capital                     56,112         56,021
  Retained earnings                              27,509         25,993
                                                 83,725         82,118
  Less common stock in treasury, 
    22,000 shares at cost in 1994                  (148)                  
                                                 83,577         82,118     
                                               $233,353       $248,330 
</TABLE>



See notes to consolidated financial statements.    

GOTTSCHALKS INC. AND SUBSIDIARIES
<TABLE>
<CAPTION>

CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands of dollars, except per share data)                             

                                              1994       1993       1992   
                                                               
<S>                                         <C>        <C>        <C>
Net sales                                   $363,603   $342,417   $331,133   
Service charges and other income               9,659      8,938      9,458
                                             373,262    351,355    340,591   
Costs and expenses (Notes 5 and 6):   
Cost of sales                                247,423    233,715    226,319     
Selling, general and 
  administrative expenses                    103,571    103,675    105,044     
Depreciation and amortization                  5,860      5,877      6,408     
Interest expense (Note 4)                     10,238      8,524      6,965     
Provision for unusual items (Note 3)           3,833      3,427      7,852
                                             370,925    355,218    352,588     
       Income (loss) before income tax 
         expense (benefit)                     2,337     (3,863)   (11,997)
Income tax expense (benefit)(Note 7)             821     (1,190)    (4,006)  
       Net income (loss)                    $  1,516   $ (2,673)  $ (7,991)  
Net income (loss) per common share          $    .15   $   (.26)  $   (.77)  



</TABLE>










See notes to consolidated financial statements.

GOTTSCHALKS INC. AND SUBSIDIARIES
<TABLE>
<CAPTION>

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(In thousands of dollars, except share data)                                
                                      Additional
                       Common Stock     Paid-In   Retained  Treasury
                     Shares    Amount   Capital   Earnings   Stock  Total
BALANCE,
  <S>               <C>          <C>    <C>       <C>              <C>
  FEBRUARY 1, 1992  10,407,527   $104   $55,959   $36,657          $92,720
  Net loss                                         (7,991)          (7,991)
  Shares issued under
    stock option plan    4,000               29                         29
  Shares purchased and 
   retired                (770)              (8)                        (8)
  Compensation expense 
   related
    to stock option plan                    118                        118
  Purchase of 35,000 shares
    of treasury stock                                      $ (339)    (339)

BALANCE,
  JANUARY 30, 1993  10,410,757    104    56,098    28,666    (339)  84,529
  Net loss                                         (2,673)          (2,673)
  Shares issued under
    stock option plan    1,500               10                         10
  Shares purchased and 
   retired                (925)              (7)                        (7)
  Net compensation benefit
    related to stock option plan            (43)                       (43)
  Purchase of 20,000 shares 
    of treasury stock                                        (166)    (166)
  Contribution of 55,000
    shares of treasury stock
    to Retirement Savings Plan              (37)              505      468

BALANCE, 
  JANUARY 29, 1994  10,411,332    104    56,021    25,993       0   82,118
  Net income                                        1,516            1,516     
  Shares issued under
    stock option plan  13,500               94                         94
  Shares purchased 
   and retired         (8,312)             (98)                       (98)
  Net compensation expense
    related to stock option plan            24                         24
  Purchase of 43,976 shares 
    of treasury stock                                       (303)    (303)
  Contribution of 21,976
    shares of treasury stock
    to Retirement Savings Plan              71               155      226

BALANCE, 
  JANUARY 28, 1995 10,416,520   $104   $56,112   $27,509  $ (148) $83,577
</TABLE>


















See notes to consolidated financial statements.                   


GOTTSCHALKS INC. AND SUBSIDIARIES
<TABLE>
<CAPTION>
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands of dollars)
                                   1994         1993       1992   
OPERATING ACTIVITIES:
 <S>                               <C>          <C>        <C>
Net income (loss)                  $  1,516     $ (2,673)  $ (7,991)    
Adjustments:
  Depreciation and amortization       5,849        5,876      6,372       
  Deferred income taxes                 876         (236)    (2,810)      
  Deferred lease payments and other     734          619        372       
  Deferred income                      (493)        (556)      (494)      
  Net compensation expense (credit)                        
    related to stock option plan         24          (43)       118       
  Provision for credit losses         2,052        2,164      2,557       
  LIFO (benefit) provision           (3,202)         969      1,509  
  Equity in the (income) losses of
    limited partnership                (160)         228        224
  Net loss from sale of assets            7           37          7 
  Loss on securitization and sale of
    receivables (Note 2)                305 
  Changes in operating assets and
    liabilities:            
      Receivables (excluding receivables
        sold - Note 2)               (6,952)      (5,248)      (484)         
      Merchandise inventories       (16,384)      (2,030)     3,165          
      Other current and 
       long-term assets                 (35)      (3,666)    (1,882)         
      Other current and 
        long-term liabilities        14,326        1,944      1,305 

      Net cash provided by (used in)
        operating activities         (1,537)      (2,615)     1,968    

INVESTING ACTIVITIES:
  Purchases of property and 
   equipment                         (4,539)      (5,456)   (12,078)    
  Proceeds from sale/leaseback 
   arrangements and other 
   property and equipment sales       1,881           13      1,359     
  Distribution from limited 
   partnership                          153                         

        Net cash used in 
          investing activities       (2,505)      (5,443)   (10,719)  

FINANCING ACTIVITIES:
  Change in restricted cash          (2,365)
  Changes in bank overdraft           4,228        1,774      3,851
  Proceeds from securitization
   and sale of receivables (Note 2)  40,000
 Proceeds from revolving lines of 
  credit, short-term and long-term 
  obligations                       369,888      113,741    124,578     
 Principal payments on revolving 
  lines of credit, short-term and 
  long-term obligations            (405,762)    (107,353)  (121,930)    
 Issuance of common stock pursuant 
  to stock option plan                   94           10         29     
 Shares purchased and retired           (98)          (7)        (8)

        Net cash provided by 
          financing activities        5,985        8,165      6,520 

INCREASE (DECREASE) IN CASH           1,943          107     (2,231)
CASH AT BEGINNING OF YEAR             1,213        1,106      3,337  
CASH AT END OF YEAR               $   3,156     $  1,213   $  1,106 
</TABLE>

See notes to consolidated financial statements.


GOTTSCHALKS INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS                         

1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     Consolidation - The consolidated financial statements of Gottschalks Inc.
     and Subsidiaries (the "Company") include the accounts of Gottschalks
     Inc., its wholly-owned subsidiary, Gottschalks Credit Receivables
     Corporation ("GCRC" - Note 2), and Gottschalks Credit Card Master Trust
     ("GCC Trust" - Note 2). All significant intercompany accounts and
     transactions have been eliminated in consolidation.

     Fiscal Year - The Company's fiscal year ends on the Saturday nearest
     January 31.  Fiscal years 1994, 1993 and 1992 ended on January 28, 1995,
     January 29, 1994 and January 30, 1993, respectively.  Each of the three
     years contained 52 weeks.

     Restricted Cash - Restricted cash at January 28, 1995 relates to the
     receivables securitization program (Note 2) and consists of $2,120,000
     designated under the prepayment option to reduce outstanding borrowings
     on the Variable Base Certificate subsequent to January 28, 1995 and
     $245,000 for the payment of monthly interest to the holders of Fixed Base
     Certificates. There was no restricted cash at January 29, 1994.

     Receivables Held for Securitization and Sale - Certain of the Company's
     customer credit card receivables were securitized and sold on March 30,
     1994 (Note 2). Such receivables were classified as held for
     securitization and sale at January 29, 1994 and reported at the lower of
     aggregate cost or market value.  

     Receivables - Receivables, excluding receivables sold as of January 28,
     1995 and receivables held for securitization and sale as of January 29,
     1994, consist primarily of customer credit card receivables and represent
     the Company's retained interest in receivables sold in connection with
     the receivables securitization program, receivables underlying the
     Variable Base Certificate and certain other receivables (Note 2). Such
     amounts include revolving charge accounts with terms which, in some
     cases, provide for payments exceeding one year. In accordance with usual
     industry practice such receivables are included in current assets.
     Service charge revenues associated with the Company's customer credit
     cards were $8,904,000, $8,100,000 and $8,578,000 in 1994, 1993 and 1992,
     respectively.

     The Company maintains reserves for possible credit losses based on the
     expected collectibility of all receivables, including receivables sold,
     and such losses have consistently been within management's expectations.

     Concentrations of Credit Risk -  The Company has thirty-two department
     stores and twenty-four specialty stores with locations throughout
     California and in Washington, Oregon and Nevada. The Company extends
     credit to individual customers based on their credit worthiness and
     generally requires no collateral from such customers. Concentrations of
     credit risk with respect to the Company's credit card receivables are
     limited due to the large number of customers comprising the Company's
     customer base.  

     Merchandise Inventories - Inventories, which consist of merchandise held
     for resale, are valued by the retail method and are stated at last-in,
     first-out (LIFO) cost, which is not in excess of market. Current cost,
     which approximates replacement cost, under the first-in, first-out (FIFO)
     method was equal to the LIFO value of inventories at January 28, 1995 and
     exceeded the LIFO value of inventories by $3,202,000 at January 29, 1994.

     The Company includes in inventory the capitalization of certain indirect
     purchasing, merchandise handling and inventory storage costs to better
     match sales with these related costs.

     Store Pre-Opening Costs - Store pre-opening costs represent certain
     expenditures incurred prior to the opening of new stores that are
     deferred and amortized generally on a straight-line basis not to exceed
     a twelve month period commencing with the store opening. Store pre-
     opening costs, net of accumulated amortization, of $724,000 at January
     28, 1995 and $31,000 at January 29, 1994 are included in other current
     assets.

     Property and Equipment - Property and equipment is stated on the basis
     of cost or appraised value as to certain contributed land. Depreciation
     and amortization is computed by the straight-line method for financial
     reporting purposes over the estimated useful lives of the assets, which
     range from 20 to 40 years for buildings, land improvements and leasehold
     improvements and 3 to 15 years for furniture, fixtures and equipment.
     Amortization of buildings and equipment under capital leases is computed
     by the straight-line method over the life of the lease and is combined
     with depreciation in the consolidated statements of operations.

     Notes Receivable - Notes receivable consist primarily of amounts due from
     the sale of land and buildings by the Company. The notes are
     collateralized by a first or second priority interest in the property
     sold, bear interest at rates ranging from 9.0% to 12.0% and have maturity
     dates ranging from October 1995 through June 1999.

     Investment in Limited Partnership - The Company is the limited partner
     in a partnership that was formed for the purpose of acquiring the land
     and constructing and maintaining the building in which the Company's
     corporate headquarters are located. The Company made an initial capital
     contribution of $5,000,000 to acquire a 36% ownership interest in the
     partnership and receives favorable rental terms for the space occupied
     in the building. Of the initial $5,000,000 capital contribution,
     $1,413,000 was allocated to the investment in limited partnership based
     on the estimated fair market value of the land and building and the
     remaining $3,587,000 was allocated to prepaid rent and is being amortized
     to rent expense over the 20 year lease term.

     The Company accounts for its investment in the limited partnership on the
     equity method of accounting.  As of January 28, 1995 and January 29,
     1994, the investment was $968,000 and $961,000, respectively, and prepaid
     rent, net of accumulated amortization, was $2,756,000 and $3,005,000,
     respectively. Such amounts are included in other long-term assets. The
     Company's equity in the income of the partnership was $160,000 in 1994.
     The Company's equity in the losses of the partnership was $228,000 in
     1993 and $224,000 in 1992. Such amounts are included in service charges
     and other income. 
 
     Goodwill - The excess of acquisition costs over the fair value of the net
     assets acquired is amortized on a straight-line basis over 20 years.

     Deferred Income - Deferred income consists primarily of donated land and
     cash received as incentive to construct new stores. Land contributed to
     the Company is included in land and recorded at appraised fair market
     values.  Contributed land and cash is recorded as deferred income and
     amortized to income over the average depreciable life of the related
     fixed assets built on the land with respect to locations that are owned
     by the Company, and over the terms of the related building leases with
     respect to locations that are leased by the Company, ranging from 32 to
     70 years.  No contributions of land or cash were received in 1994. 
     Contributed land with an appraised fair market value of $1,015,000 was
     received in 1993. 

     Leased Department Sales -  Net sales include leased department sales of
     $25,985,000, $25,324,000 and $23,424,000 in 1994, 1993 and 1992,
     respectively. Cost of sales include related costs of $22,326,000,
     $21,825,000 and $20,061,000 in 1994, 1993 and 1992, respectively.

     Income Taxes -  The Company accounts for income taxes under the
     provisions of Statement of Financial Accounting Standards (SFAS) No. 109,
     "Accounting for Income Taxes."  SFAS No. 109 generally requires
     recognition of deferred tax assets and liabilities for the expected
     future tax consequences of events that have been included in the
     financial statements or tax returns. Under this method, deferred tax
     assets and liabilities are determined based on the differences between
     the financial statement and tax basis of assets and liabilities and net
     operating loss and tax credit carryforwards, using enacted tax rates in
     effect when the differences are expected to reverse. 

     Net Income (Loss) Per Common Share -  Net income (loss) per common share
     is computed based on the weighted average number of common shares and
     common stock equivalents outstanding (if dilutive) which were 10,413,339,
     10,377,201 and 10,410,162 in 1994, 1993 and 1992, respectively. The
     effect of common stock equivalents under the stock option plans were
     antidilutive in 1994, 1993 and 1992, and therefore not included.

     Non-Cash Transactions -  The Company entered into a capital lease
     obligation of $683,000 in 1994 for leased equipment. The Company received
     a donation of land with an appraised fair market value of $1,015,000 in
     1993 as incentive to construct a new store. 

     Fair Value of Financial Instruments -  Financial Accounting Standards
     (SFAS) No. 107, "Disclosures About Fair Value of Financial Instruments,"
     requires disclosure of the estimated fair value of financial instruments.
     The carrying value of the Company's cash (including restricted cash and
     bank overdraft), receivables, trade payables and other accrued expenses,
     revolving lines of credit, short-term borrowings and stand-by letters of
     credit approximate their estimated fair values because of the short
     maturities of those instruments. The fair value of the Company's notes
     receivable are based on discounted cash flows. The fair value of the
     Company's notes, mortgage loan and bonds payable is estimated using
     discounted cash flow analysis, based on the Company's current incremental
     borrowing rates for similar types of borrowing arrangements.

     The estimated fair value of the Company's notes receivable with an
     aggregate carrying value of $2,347,000 at January 28, 1995 is $1,789,000.
     The estimated fair value of the Company's notes, mortgage loan and bonds
     payable with an aggregate  carrying value of $28,183,000 at January 28,
     1995 is $28,434,000.

     Reclassifications - Certain amounts in the accompanying 1993 and 1992
     consolidated financial statements have been reclassified to conform with
     the 1994 presentation.

2.   SECURITIZATION AND SALE OF RECEIVABLES

     The Company entered into an asset-backed securitization program on March
     30, 1994.  Under the program, all accounts receivable arising under the
     Company's private label customer credit cards, together with rights to
     all collections and recoveries on such receivables, are automatically
     sold, without recourse, to a wholly-owned subsidiary, Gottschalks Credit
     Receivables Corporation ("GCRC") and certain of those receivables are
     subsequently conveyed to a trust, Gottschalks Credit Card Master Trust
     ("GCC Trust").  The Company services and administers the receivables in
     return for a monthly servicing fee.

     On March 30, 1994, GCC Trust sold, at par value, undivided ownership
     interests in certain of the receivables through the issuance of
     $40,000,000 principal amount 7.35% Fixed Base Class A-1 Credit Card
     Certificates ("Fixed Base Certificates") to third-party investors. On
     March 30, 1994, GCC Trust also issued a Subordinated Certificate in the
     amount of $7,620,000, and an Exchangeable Certificate in the amount of
     $4,640,000 to GCRC, representing GCRC's retained interest in the
     receivables as of that date. The outstanding principal balance of the
     Subordinated Certificate and the Exchangeable Certificate, totalling
     $7,619,000 and $269,000 at January 28, 1995, respectively, fluctuates
     depending on the level of the underlying receivables. Interest on the
     Fixed Base Certificates is payable on a monthly basis and the outstanding
     principal balance is to be repaid in equal monthly installments
     commencing September 1998 through September 1999, through the application
     of credit card receivable principal collections during that period.

     The Company used the $40,000,000 proceeds from the initial securitization
     and sale of the receivables to repay all outstanding borrowings under a
     pre-existing line of credit and long-term credit facility (Note 4) and
     to pay certain costs related to the securitization transaction. Such
     proceeds are reported as cash flows from financing activities during the
     year ended January 28, 1995 in the accompanying statement of cash flows.
     The Company recognized a loss of $305,000 in connection with the initial
     securitization and sale of these receivables, representing transaction
     costs in excess of the excess servicing retained by the Company related
     to the Fixed Base Certificates. The excess servicing asset related to the
     Fixed Base Certificates is amortized over the life of the related
     transaction.

     Under the terms of the program, the Company sold additional newly-
     generated receivables to GCRC subsequent to March 30, 1994 and through
     January 28, 1995, and certain of those receivables were subsequently
     conveyed to GCC Trust. Aggregate proceeds from such sales, totalling
     $146,000,000, were used to fund the working capital requirements of the
     Company and are reported, net of repayments received, as cash flows from
     operating activities during the year ended January 28, 1995 in the
     accompanying statement of cash flows.

     On September 16, 1994, GCC Trust also issued a Variable Base Class A-2
     Credit Card Certificate ("Variable Base Certificate") in the principal
     amount of up to $15,000,000 from GCC Trust to Bank Hapoalim. The Variable
     Base Certificate, representing certain receivables held by GCC Trust,
     excluding receivables underlying the Fixed Base Certificates and GCRC's
     retained interest, was issued as collateral for a revolving line of
     credit financing arrangement with Bank Hapoalim (Note 4). Receivables
     underlying the Variable Base Certificate totalled $17,857,000  at January
     28, 1995. The Company has a prepayment option which enables it, at any
     time within three days notice, to prepay the Variable Base Certificate. 
     Accordingly, the issuance of the Variable Base Certificate was accounted
     for as a financing in the accompanying financial statements. 

     In addition to the Fixed and Variable Base Certificates, GCRC may, upon
     the satisfaction of certain conditions, offer additional series of
     certificates to be issued by GCC Trust. As of January 28, 1995, no such
     issuance has occurred.


 3.  PROVISION FOR UNUSUAL ITEMS

     The Company was the subject of a government investigation related to an
     employee benefit plan deduction (the "Income Tax Deduction") of
     $3,674,000 on its 1985 federal tax return and certain of its financial
     reporting practices. In July 1992, the Company pled guilty to certain
     criminal charges and paid fines totalling $1,500,000 to settle all
     federal criminal charges relating to the Income Tax Deduction and certain
     reports and registration statements filed by the Company with the
     Securities and Exchange Commission.  In April 1994, the Company reached
     an agreement with the Commissioner of the Internal Revenue to settle all
     pending federal civil matters related to the Income Tax Deduction. 
     Pursuant to the terms of the agreement, the Income Tax Deduction on the
     Company's 1985 federal tax return was disallowed. Such deduction was,
     however, allowed in subsequent years. In connection with the agreement,
     the Company paid a tax deficiency, interest and penalties totalling
     $2,282,000. The previously described amounts are included in the 1993 and
     1992 consolidated statements of operations.

     The Company was party to three civil stockholder lawsuits related to the
     Income Tax Deduction and the Company's financial reporting practices and
     guilty pleas.  In August 1994, the Company reached an agreement to settle
     all aspects of those lawsuits. The Company received final judicial
     approval of the terms of the settlement on February 1, 1995, and pursuant
     to the terms of the settlement, the Company funded $3,000,000 into an
     irrevocable trust on that date. The cost of the stockholder lawsuit
     settlement is included in the provision for unusual items in the 1994
     consolidated statement of operations.
  
     The Company is also party to an unrelated lawsuit filed in 1992 against
     the Company by F&N Acquisition Corporation ("F&N") under which F&N seeks
     damages arising out of the Company's alleged breach of an oral agreement
     to purchase an assignment of a lease of a former Frederick and Nelson
     store location in Spokane, Washington. In addition, F&N is seeking an
     unspecified sum for its rejection of the next best offer to purchase the
     assignment of the lease. In 1992, F&N obtained a partial summary
     judgement against the Company under which the Company was ordered to pay
     F&N damages of $3,000,000 plus accrued interest from the date of the
     judgement. The partial summary judgement was reversed on November 21,
     1994 and the matter was remanded to the Bankruptcy Court for further
     proceedings. Management's estimate of amounts that may be ultimately
     payable to F&N are included in the provision for unusual items in the
     1993 and 1992 consolidated statements of operations. The Company is
     continuing to pursue the matter vigorously.

     Unusual items included in the Company's consolidated statements of
     operations of $3,833,000 in 1994, $3,427,000 in 1993 and $7,852,000 in
     1992, respectively, represents total costs, including legal and
     accounting fees and other costs, incurred with respect to the previously
     described matters. Management does not anticipate that any additional
     costs related to these matters that may be incurred will be material to
     the operating results of the Company.

     4.        DEBT 

     The Company has two revolving line of credit arrangements providing for
     total borrowings of up to $65,000,000 through March 1997. The Company's
     primary revolving line of credit arrangement, providing for borrowings
     of up to $35,000,000 as of January 28, 1995, is with Shawmut Capital
     Corporation ("Shawmut" - formerly Barclays Business Credit, Inc). On
     March 31, 1995, Shawmut increased the amount available for borrowings
     under the line of credit to $50,000,000 through March 1997, with 40% of
     the available line of credit provided for by Wells Fargo Bank, N.A.,
     ("Wells Fargo") through a participation agreement. This new line of
     credit arrangement (collectively the "Shawmut line of credit") also
     provides for an increase in the amount available for borrowings to
     $60,000,000 during the months of November and December of each year for
     seasonal inventory purchases. Borrowings under the Shawmut line of credit
     are limited to a restrictive borrowing base, which was in excess of
     $35,000,000 at January 28, 1995. Interest on outstanding borrowings is
     to be paid monthly at a rate equal to LIBOR, as determined by Shawmut,
     plus 3.0% (9.1% at January 28, 1995) through March 31, 1995, and LIBOR
     plus 2.8% thereafter. At January 28, 1995, $2,844,000 was outstanding
     under the line of credit arrangement with Shawmut.

     The arrangement with Shawmut originally required the Company to reduce
     outstanding indebtedness on the line of credit by $5.0 million on June
     30, 1994 (extended to April 30, 1995).  The Company repaid this amount,
     prior to its due date, in March 1995. The Shawmut arrangement also
     required the Company to repay all outstanding borrowings on the line of
     credit for thirty consecutive days during the period of December 1 to
     January 31 of each year.  This requirement was shortened to seven
     consecutive days for fiscal 1994 and the Company met this requirement in
     January 1995. The line of credit arrangement with Shawmut, as amended on
     March 31, 1995, no longer contains such an annual repayment provision. 
     

     The Company's revolving line of credit arrangement with Bank Hapoalim
     (Note 2) provides for additional borrowings of up to $15,000,000 through
     March 1997.  Borrowings under the line of credit are limited to a
     percentage of the outstanding principal balance of receivables underlying
     the Variable Base Certificate and therefore, are subject to any seasonal
     variations that may affect the outstanding principal balance of such
     receivables. Interest on outstanding borrowings on the line of credit is
     charged at a rate of LIBOR, as determined by the bank, plus 1.0%, not to
     exceed a maximum of 12.0% (6.8% at January 28, 1995). At January 28,
     1995, $15,000,000 was outstanding under the line of credit with Bank
     Hapoalim.

     The weighted-average interest rate charged on the Company's  various
     revolving line of credit arrangements was 7.1% in 1994, 6.5% in 1993 and
     5.8% in 1992.
     
     The Company also has a short-term loan facility with Wells Fargo with an
     outstanding balance of $1,600,000 at January 28, 1995. The short-term
     loan, originally due June 30, 1994, was extended to April 30, 1995, and
     bears interest at a rate of 10 3/4%. The Company repaid the outstanding
     balance of the short-term obligation to Wells Fargo, prior to its
     maturity, in March  1995.

     Notes, mortgage and bonds payable consist of the following:
<TABLE>
<CAPTION>
                                          January 28, January 29,
     (In thousands of dollars)               1995        1994    
     Note payable to bank, payable in 
       monthly installments of $193 
       including interest at a rate 
       10 3/4%, principal due and payable 
       June 30, 1996; collateralized 
       by certain real property, 
       assets and certain property 
       <S>                              <C>          <C>
       and equipment                    $18,200      $18,644

     Mortgage loan payable to financial
       institution, payable in monthly
       principal installments of $79
       plus interest at a rate of 10.45%,
       principal due and payable January 1,
       2002; collateralized by certain
       real property, assets and certain
       property and equipment            6,650

     Notes payable to financial 
       institution, repaid in March 1994              10,633

     Commercial Revenue Bonds, payable 
       in monthly installments of $57 
       including interest at 8.55%, 
       principal due December 1, 1995; 
       collateralized by land and 
       building                          3,055         3,443
     
     Other                                 278           439
                                        28,183        33,159
     Less current portion                4,462        11,651

                                       $23,721       $21,508
</TABLE>

     In December 1994, the Company entered into a mortgage loan  financing
     arrangement with Heller Financial, Inc. ("Heller"), collateralized by the
     real property, furniture, fixtures and equipment located at the Company's
     department store in Hanford, California. Proceeds from the arrangement,
     amounting to $6,650,000, were used to repay a portion of the short-term
     obligation with Wells Fargo, reduce outstanding borrowings on the Shawmut
     line of credit and pay certain costs associated with the financing
     arrangement.

     The notes payable to financial institution with an outstanding balance
     of $10,633,000 at January 29, 1994, were paid off by the Company in March
     1994 with proceeds from the previously  described securitization and sale
     of certain of the Company's customer credit card receivables (Note 2). 

     The Commercial Revenue Bonds refer to City of San Luis Obispo Commercial
     Revenue Bonds, (E. Gottschalks & Co., Inc. Project) 1985 Series issued
     by the City of San Luis Obispo on December 1, 1985. The Company entered
     into a loan agreement with the City whereby the proceeds of the Bonds
     were used to finance the construction of the San Luis Obispo store.

     The scheduled annual principal maturities on all notes, mortgage loan and
     bonds payable are $4,462,000, $18,971,000, $950,000, $950,000 and
     $950,000 for 1995 through 1999, respectively. 

     Debt issuance costs related to the Company's various financing
     arrangements are included in other current and long-term assets and
     deferred and charged to operations as additional interest expense on a
     straight-line basis over the life of the related indebtedness. Deferred
     debt issuance costs, net of accumulated amortization, amounted to
     $1,757,000 at January 28, 1995 and $1,441,000 at January 29, 1994. 

     Interest paid, net of amounts capitalized, was $8,608,000,  $9,197,000
     and $6,151,000 in 1994, 1993 and 1992, respectively. Capitalized interest
     expense was $68,000, $46,000 and $97,000 in 1994, 1993 and 1992,
     respectively.

     Certain of the Company's debt agreements contain various restrictive
     covenants including, but not limited to: restrictions on the payment of
     cash dividends, limitations of certain annual capital expenditures,
     maintenance of minimum quick, working capital, tangible net worth, total
     debt to tangible net worth and coverage ratios. In addition, certain of
     the agreements require the maintenance of minimum adjusted earnings from
     operations and interest earned ratios and minimum inventory and payables
     turnover rates.  Certain of the covenants applicable to the Shawmut line
     of credit were revised during 1994 and in March 1995 in connection with
     the finalization of the new Shawmut line of credit arrangement. Such
     revisions were primarily to provide for additional capital expenditures
     and inventory purchases required for the new stores opened in 1994 and
     scheduled to be opened in 1995. Wells Fargo agreed to waive its rights
     with respect to violations of certain of the covenants applicable to its
     long-term loan facility arising out of the additional capital
     expenditures and inventory purchases through January 28, 1995, and
     revised the covenants in connection with the finalization of the new
     Shawmut line of credit arrangement. Accordingly, the Company classified
     the note payable to Wells Fargo with an outstanding balance of
     $18,200,000 at January 28, 1995 as long-term in the accompanying
     financial statements. As of January 28, 1995, the Company was in
     compliance with, or had received waivers for violations of, all
     applicable restrictive loan covenants under its various debt agreements.
     
5.   LEASES

     The Company leases certain retail department stores under capital leases
     that expire in various years through 2020.  The Company also leases
     certain retail department stores, specialty stores, land, furniture,
     fixtures and equipment under noncancellable operating leases that expire
     in various years through 2027.  Certain of the leases provide for the
     payment of additional contingent rentals based on a percentage of sales
     in excess of specified minimum levels, require the payment of property
     taxes, insurance and maintenance costs and have renewal options for one
     or more periods ranging from five to twenty years. 

     Certain of the Company's leases also provide for rent abatements and
     scheduled rent increases during the lease terms. The Company recognizes
     rental expense for such leases on a straight-line basis over the lease
     term and records the difference between expense charged to operations and
     amounts payable under the leases as deferred lease payments.  Deferred
     lease payments were $4,688,000 at January 28, 1995 and $4,157,000 at
     January 29, 1994.

     Future minimum lease payments by year and in the aggregate, under capital
     leases and noncancellable operating leases with initial or remaining
     terms of one year or more consist of the following at January 28, 1995:
<TABLE>
<CAPTION>
                                               
                              Capital Leases        Operating  
(In thousands of dollars)  Buildings  Equipment     Leases   
         <C>                 <C>          <C>       <C>
         1995                $ 1,430      $303      $ 10,342             
         1996                  1,430       273        10,293
         1997                  1,430       204         9,505
         1998                  1,430                   9,294
         1999                  1,430                  10,714
         Thereafter           12,292                 105,046
         Total minimum           
           lease payments     19,442       780      $155,194
         Amount representing                
           interest           (9,457)     (122)
         Present value of 
           minimum lease 
           payments            9,985       658
         Less current portion   (459)     (233)
                             $ 9,526      $425
</TABLE>

     Rental expense consists of the following:
<TABLE>
<CAPTION>

(In thousands of dollars)      1994         1993       1992  
     Operating leases:
       Buildings:
         <S>                      <C>          <C>        <C>
         Minimum rentals          $ 7,804      $ 7,472    $ 7,182
         Contingent rentals         1,142        1,118      1,154
       Fixtures and equipment       3,177        2,893      2,613
                                   12,123       11,483     10,949
       Contingent rentals on 
         capital leases               605          581        743
                                  $12,728      $12,064    $11,692
</TABLE>

     One of the Company's lease agreements contains a restrictive covenant
     pertaining to the debt to tangible net worth ratio with which the Company
     was in compliance at January 28, 1995.

6.   EMPLOYEE BENEFIT PLANS

     The Company has a Retirement Savings Plan (Plan) which qualifies as an
     employee retirement plan under Section 401(k) of the Internal Revenue
     Code. Full-time employees meeting certain requirements are eligible to
     participate in the Plan.  Under the Plan, employees may elect to have up
     to 10% of their annual eligible compensation, subject to certain
     limitations, deferred and deposited with a qualified trustee. The
     Company, at the discretion of the Board of Directors, may elect to make
     an annual discretionary contribution to the Plan of up to 2% of each
     participant's annual eligible compensation, subject to certain
     limitations. Participants are immediately vested in their voluntary
     contributions to the Plan and are 100% vested (25% per year) in the
     Company's matching contribution to the Plan after four years of
     continuous service. The Company recognized $250,000, $271,000 and
     $471,000 in expense representing the Company's annual discretionary
     contribution to the Plan in 1994, 1993 and 1992.

     A Voluntary Employee Beneficiary Association (VEBA) trust has been
     established by the Company for the purpose of funding employee vacation
     benefits. The Company paid such benefits on behalf of the VEBA in 1993
     and 1992 and did not fund the VEBA during those years. The Company
     resumed funding the VEBA in 1994.  

7.   INCOME TAXES

     The components of income tax expense (benefit) are as follows:
<TABLE>
<CAPTION>

(In thousands of dollars)      1994        1993        1992  
        Current:
        <S>                   <C>         <C>        <C>
        Federal               $ (19)      $  (955)   $(1,198)          
        State                   (36)            1          2
                                (55)         (954)    (1,196)
     Deferred:
        Federal                 555          (130)    (2,105)
        State                   321          (106)      (705)
                                876          (236)    (2,810)

                              $ 821       $(1,190)   $(4,006)
</TABLE>

     The principal sources of temporary differences and the related tax effect
     of each which increase (reduce) deferred taxes in determining the
     provision (benefit) for income taxes are as follows:

<TABLE>
<CAPTION>

(In thousands of dollars)           1994        1993        1992  
      Net operating loss 
        <S>                       <C>         <C>        <C>
        carryforwards             $   572     $(2,532)   $(1,752)
      Accrued litigation costs       (766)       (984)      (980)
      General business credit
        carryforwards                (748)       (439)      (310)
      LIFO inventory reserve          792         195        (54)
      Accounting for leases           378         207        688
      Store pre-opening costs         300         (92)         8
      Deferred income                 200         635        147
      Depreciation                    179         683        922
      Workers' compensation           104         788       (664)
      State income taxes              (88)        474        (90)
      Accrued employee benefits       (87)        347       (158)
      Alternative minimum tax
        credit carryforwards          (30)        660        122 
      Other items, net                 70        (178)      (689)
                                  $   876     $  (236)   $(2,810) 
</TABLE>

     The principal components of deferred tax assets and liabilities (in
     thousands of dollars) are as follows:
<TABLE>
<CAPTION>

                                    January 28,              January 29,
                                       1995                    1994         
                               Deferred   Deferred     Deferred   Deferred
                                 Tax        Tax           Tax        Tax
                               Assets   Liabilities    Assets   Liabilities
Current:
        Accrued litigation
          <S>                    <C>                     <C>
          costs                  $ 2,730                 $ 1,964            
        Vacation and health  
          claims                     880                     872
        Credit losses                562                     532
        Accrued employee 
          benefits                   260                     173 
        State income taxes           296                     208     
        LIFO inventory reserve              $ (2,592)              $ (1,800)
        Workers' compensation                   (228)                  (124) 
        Supplies inventory                      (872)                  (874)
        Other items, net             291      (1,317)      1,023       (973) 
                                   5,019      (5,009)      4,772     (3,771) 
       Long-Term:
        Net operating loss
          carryforwards            3,811                   4,383
        General business
          credits                  1,989                   1,241
        Alternative minimum
          tax                        654                     624
        Depreciation expense                  (8,155)                (7,975)
        Accounting for leases        558      (3,473)        463     (3,265)
        Deferred income                       (1,335)                (1,135)
        Installment sales                       (521)                  (607)
        Other items, net             665         (98)        485       (236) 
                                   7,677     (13,582)      7,196    (13,218) 
                                 $12,696    $(18,591)    $11,968   $(16,989)  
</TABLE>

     Income tax expense (benefit) varies from the amount computed by applying
     the statutory federal income tax rate to the income (loss) before income
     taxes.  The reasons for this difference are as follows:
<TABLE>
<CAPTION>
                                  1994         1993        1992  
      <S>                           <C>        <C>        <C>
      Statutory rate                35.0%      (35.0)%    (34.0)%
      Nondeductible penalties                    3.7        6.9
      Refunds for amended returns                          (5.7)
      Adjustments to previously
        filed amended returns        7.3      
      Amortization of goodwill       1.7         1.0         .3
      Targeted jobs tax credit     (12.5)                   
      State income taxes, net of 
        federal income tax benefit   7.3       ( 2.0)     ( 3.4)
      Other items, net             ( 3.7)        1.5        2.5 
      Effective rate                35.1%      (30.8)%    (33.4)%

</TABLE>

     The Company received income tax refunds, net of payments, of $1,670,000
     and $921,000 in 1994 and 1993. Income tax refunds receivable were
     $1,555,000 at January 28, 1995 and $3,211,000 at January 29, 1994. At
     January 28, 1995, the Company has net operating loss carryforwards of
     $9,207,000 which expire in the years 2008 and 2009, and general business
     credits of $1,300,000 which expire in the years 2005 through 2010. The
     Company also has alternative minimum tax credits of $521,000 which may be
     used for an indefinite period. These carryforwards are available to offset
     future taxable income and are expected to be fully utilized.

8.   STOCK OPTION PLANS

     In 1986, the Company adopted an Employee Incentive Stock Option Plan (the
     "1986 ISO Plan") and an Employee Nonqualified Stock Option Plan (the "1986
     Nonqualified Plan").

     The 1986 ISO Plan provided for the grant of options to three key officers
     of the Company to purchase up to 160,000 shares of the Company's common
     stock at a price equal to 100% or 110% of the market value of the common
     stock on the date of grant. All options under the ISO Plan must be
     exercised within five years of the date of grant.  

     The 1986 Nonqualified Plan provided for the grant of options to purchase
     up to 510,000 shares of the Company's common stock to certain officers and
     key employees of the Company. Options granted under this plan generally
     become exercisable at a rate of 25% per year beginning on or one year
     after the grant date. The options are exercisable on a cumulative basis
     and expire no later than four or five years from the date of grant. The
     Company recognized compensation expense related to this plan, net of
     credits resulting from the forfeiture of certain of the options, of
     $24,000 in 1994 and $118,000 in 1992.  The Company recognized a net credit
     to compensation expense related to this plan of $43,000 in 1993.

     On March 18, 1994, the Company adopted the 1994 Key Employee Incentive
     Stock Option Plan (the "1994 ISO Plan") and the 1994 Director Nonqualified
     Stock Option Plan (the "1994 Director Nonqualified Plan").

     The 1994 ISO Plan provides for the grant of options to purchase up to
     500,000 shares of the Company's common stock to certain officers and key
     employees of the Company. Options granted under this plan may not be
     granted at less than 100% of the fair market value of such shares on the
     date the option is granted and become exercisable at a rate of 25% per
     year beginning one year after the date of the grant. The options are
     exercisable on a cumulative basis and expire no later than ten years after
     the date of the grant.  

     The 1994 Director Nonqualified Plan provides for the grant of options to
     purchase up to 50,000 shares of the Company's common stock to the non-
     employee, non-affiliated directors of the Company.  Options granted under
     this plan shall be granted at the fair market value of such shares on the
     date the option is granted and become exercisable at a rate of 25% per
     year beginning one year after the date of the grant.  The options are
     exercisable on a cumulative basis and expire no later than ten years after
     the date of the grant.  


     A summary of stock option activity related to the Company's stock
     option plans follows:
<TABLE>
<CAPTION>

                                     1986                      1986
1986 Plans:                    Nonqualified Plan             ISO Plan
                           Shares     Option Price   Shares      Option Price
Outstanding at 
   <S>                     <C>      <C>       <C>     <C>     <C>       <C>
   February 1, 1992        216,500  $4.00 to  $14.00  81,800  $10.73 to $15.54

   Granted                  25,000      $ 7.00
   Exercised                (4,000) $4.00 to  $14.00
   Cancelled               (31,000) $7.00 to  $14.00 (15,810)     $12.65

Outstanding at 
   January 30, 1993        206,500  $7.00 to  $14.00  65,990  $10.73 to $15.54

   Granted                  40,000      $ 9.88
   Exercised                (1,500)     $ 7.00  
   Cancelled               (55,000) $7.00 to  $14.00 (25,744)     $15.54

Outstanding at 
   January 29, 1994        190,000  $7.00 to  $14.00  40,246      $10.73

   Granted                                    
   Exercised               (13,500)     $ 7.00  
   Cancelled               (17,000) $7.00 to  $14.00                     

Outstanding at 
   January 28, 1995        159,500  $9.88 and $14.00  40,246      $10.73

Balances as of 
   January 28, 1995:
   
   Exercisable             139,500  $9.88 and $14.00  40,246      $10.73
   Available for
     Future Grants          ---                        ---                      

      
                                     1994                    1994
1994 Plans:                        ISO Plan         Director Nonqualified Plan
                            Shares     Option Price  Shares       Option Price
Outstanding at
  January 29, 1994          ---                        ---

   <S>                     <C>       <C>      <C>     <C>         <C>
   Granted                 449,000   $9.88 to $10.87  20,000      $ 9.75
   Cancelled                (5,000)                         

Outstanding at 
  January 28, 1995         444,000   $9.88 to $10.87  20,000      $ 9.75

Balances as of
  January 28, 1995:

  Exercisable               ---      $9.88 to $10.87   ---        $ 9.75 
  Available for
    Future Grants           56,000                    30,000
</TABLE>

9.   COMMITMENTS AND CONTINGENCIES
     
     In connection with the previously described lawsuit filed against the
     Company by F&N (Note 3), an additional complaint was filed against the
     Company by Sabey Corporation ("Sabey"), the owner of the mall in which the
     Frederick & Nelson store was located. The complaint seeks damages suffered
     by the mall due to the Company's failure to purchase and assume the
     Frederick & Nelson store lease. In April 1994, an agreement was signed by
     all parties involved in the F&N (Note 3) and Sabey lawsuits providing for
     the consolidation of the cases. Management believes the ultimate outcome
     of these cases, as consolidated, will not have a material adverse effect
     on the financial condition or results of operation of the Company.

     The Company arranges for the issue of letters of credit in the ordinary
     course of business pursuant to the terms of certain vendor contracts. As
     of January 28, 1995, the Company had outstanding letters of credit
     amounting to $4,945,000. Management believes the likelihood of non-
     performance under such contracts is remote.

     The Company opened three new stores in early 1995, and expects to open two
     additional stores in fiscal 1995. The estimated cost to open the new
     stores, net of amounts to be contributed by mall owners or developers of
     certain of the projects, is approximately $3,400,000.

     In addition to these matters and the matters discussed in Note 3 to the
     consolidated financial statements, the Company is party to legal
     proceedings and claims which arise during the ordinary course of business.
     In the opinion of management, the ultimate outcome of such litigation and
     claims will not have a material adverse effect on the Company's financial
     position or results of its operations.


10.  QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

     The Company's unaudited quarterly results of operations for  1993 reflects
     certain reclassifications to conform with 1994 presentation.  The
     following is a summary of the unaudited quarterly results of operations
     for 1994 and 1993 (in thousands, except per share data):
<TABLE>
<CAPTION>
                                     1994                    
     Quarter Ended       April 30  July 30   October 29  January 28

     <S>               <C>       <C>        <C>         <C>
     Net sales         $70,221   $80,515    $78,835     $134,032
     Gross profit       22,185    24,929     26,687       42,379
     Income (loss) 
       before income 
       tax expense      
       (benefit)        (3,778)   (5,807)      (859)      12,781
     Net income (loss)  (2,343)   (3,983)      (568)       8,410
     Net income (loss) 
       per common share   (.22)     (.38)      (.05)         .81


                                     1993                    
Quarter Ended      May 1    July 31   October 30  January 29

     Net sales         $65,833   $76,223    $75,747     $124,614
     Gross profit       20,781    23,586     24,785       39,550
     Income (loss) 
       before income 
       tax expense 
       (benefit)        (5,724)   (3,857)    (2,807)       8,525
     Net income (loss)  (3,606)   (2,430)    (1,768)       5,131
     Net income (loss) 
       per common share   (.35)     (.23)      (.17)         .49

</TABLE>

     The Company's quarterly results of operations for the three month period
     ended January 28, 1995 includes the following significant adjustments: 
     (1) LIFO inventory reserve adjustment resulting in an increase to the
     gross margin of $3,202,000, (2) inventory shrinkage reserve adjustment
     resulting in an increase to the gross margin of $914,000 and (3) a
     decrease to workers' compensation reserves of $588,000.

     The Company's quarterly results of operations for the three month period
     ended January 29, 1994 includes the following significant adjustments: (1)
     LIFO inventory reserve adjustment resulting in a reduction to the gross
     margin of $969,000, (2) a charge to unusual items (Note 3) of $671,000 and
     (3) a decrease to workers' compensation and health insurance reserves of
     $869,000.

                             **********
<TABLE>
<CAPTION>
                                  
                SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS

                                                                    
                       GOTTSCHALKS INC. AND SUBSIDIARIES



_____________________________________________________________________________

COL. A        COL. B        COL. C         COL. D        COL. E         COL. F
_____________________________________________________________________________
Description
                                  ADDITIONS          
            Balance at   Charged to      Charged to               Balance at
            Beginning    Costs and     Other Accounts  Deductions    End of
            of Period    Expenses         Describe      Describe     Period  

Year ended January 28, 1995:
  Deducted from asset
  accounts:
  Allowance
   for doubtful
   <S>        <C>        <C>                        <C>             <C>
   accounts.  $1,248,421 $2,054,562 (1)              $2,005,752(2)  $1,297,231
  Allowance 
   for vendor
   claims 
   receivable $  300,000 $ (202,000)(5)                             $   98,000
  Allowance 
   for notes
   receivable.$   50,000 $  100,000 (4)                             $  150,000
   
 
 Year ended January 29, 1994:
  Deducted from asset
  accounts:
  Allowance 
   for doubtful
   accounts.  $1,233,231 $2,188,626 (1)              $2,173,436(2)  $1,248,421
  Allowance 
   for vendor
   claims 
   receivable.$  325,000 $  (25,000)(5)                             $  300,000
  Allowance 
   for notes
   receivable.$   50,000                                            $   50,000
   
 Year ended January 30, 1993:
  Deducted from asset
  accounts:
  Allowance 
   for doubtful
   accounts.. $1,300,000 $2,459,334 (1)              $2,526,103(2)  $1,233,231
  Allowance 
   for vendor
   claims 
   receivable $  276,746 $   48,254 (3)                             $  325,000
  Allowance 
   for notes
   receivable.$        0 $   50,000 (4)                             $   50,000
   
</TABLE>

Notes:

(1)  Provision for loss on credit sales.

(2)  Uncollectible accounts written off, net of recoveries.

(3)  Provision for uncollectible vendor claims receivable.

(4)  Provision for uncollectible portion of note receivable.

(5)  Reduction in provision for uncollectible vendor claims receivable.
  

                             SIGNATURES


     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

Dated:  April 27, 1995                  GOTTSCHALKS INC.


                                       By: s/Joseph W. Levy       
                                       Joseph W. Levy
                                       Chairman and Chief                      
                                       Executive Officer


     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the 
Registrant
and in the capacities and on the dates indicated.

       Signature                Title                    Date

                          Chairman and Chief
                          Executive Officer
                          (principal executive
s/Joseph W. Levy          officer)                    April 27, 1995
Joseph W. Levy


                          Vice Chairman of
s/Gerald H. Blum          the Board                   April 27, 1995
Gerald H. Blum            


                          President, Chief
s/Stephen J. Furst        Operating Officer           April 27, 1995
Stephen J. Furst          and Director


                          Senior Vice President
                          and Chief Financial
s/Alan A. Weinstein       Officer (principal          April 27, 1995
Alan A. Weinstein         financial and
                          accounting officer)                             



s/O. James Woodward III   Director                    April 27, 1995
O. James Woodward III




s/Bret W. Levy            Director                    April 27, 1995
Bret W. Levy



s/Sharon Levy             Director                    April 27, 1995
Sharon Levy



s/Joseph J. Penbera       Director                    April 27, 1995
Joseph J. Penbera



s/Fred Ruiz               Director                    April 27, 1995
Fred Ruiz



s/Max Gutmann             Director                    April 27, 1995
Max Gutmann




           FIRST AMENDMENT TO LOAN AND SECURITY AGREEMENT


     THIS FIRST AMENDMENT TO LOAN AND SECURITY AGREEMENT ("First Amendment")
is entered into as of May 12, 1994 by and between BARCLAYS BUSINESS CREDIT,
INC., a Connecticut corporation ("Lender"), and GOTTSCHALKS INC., a Delaware
corporation ("Borrower"), with reference to the following facts:

                              RECITALS

     A.   Lender and Borrower are parties to that certain Loan and Security
Agreement, dated as of March 30, 1994, pursuant to which Lender agreed to
provide certain financial accommodations to Borrower on the terms and
conditions set forth therein (said Loan and Security Agreement, together with
all exhibits and schedules thereto, is hereinafter referred to as the "Loan
Agreement").

     B.   Lender and Borrower desire to amend certain aspects of their
financing arrangements under the Loan Agreement.

                              AGREEMENT

     NOW THEREFORE, in consideration of the foregoing and the agreements
contained herein, Lender and Borrower hereby agree as follows:

     1.   Use of Terms Defined in the Loan Agreement.  All capitalized terms
that are defined in the Loan Agreement and that are used without definition
herein shall have the respective meanings given to them in the Loan Agreement.

     2.   Amendment to the Loan Agreement.  
          2.1  The definitions of "Inventory Turnover Rate" and "Payables
Turnover Rate" set forth in Section 1.1 of the Loan Agreement are hereby
deleted in their entirety and the following definitions are substituted
therefor:

          "Inventory Turnover Rate" - for the period of 12 consecutive
Fiscal Periods ending on any Computation Date: the sum of Inventory as of the
last day of each such Fiscal Period; divided by 12; divided by the cost of
Inventory sold over such 12 Fiscal Periods; and multiplied by the number of
days in such 12 Fiscal Periods.

          "Payables Turnover Rate" - for the period of 12 consecutive Fiscal
Periods ending on any Computation Date:  the sum of accounts payable as of the
last day of each such Fiscal Period; divided by 12; divided by the cost of
goods sold over such 12 Fiscal Periods; and multiplied by the number of days
in such 12 Fiscal Periods.

          2.2  Section 8.3 (I) of the Loan Agreement is hereby deleted in
its entirety and the following is substituted therefor:

               (I)  Payables Turnover Rate - Maintain at all times a
Payables Turnover Rate not exceeding fifty-five (55) days.

     3.   Continuing Representations of Borrower.  Borrower hereby
represents and warrants to Lender that as of the date thereof all
representations and warranties contained in the Loan Agreement are true,
complete and correct, and no Default or Event of Default has occurred and is
continuing.

     4.   Incorporation into the Loan Agreement.  The terms and conditions
of this First Amendment shall be incorporated by reference in the Loan
Agreement as through set forth in full therein.  In the event of any
inconsistency between the provisions of this First Amendment and any other
provision of the Loan Agreement, the terms and provisions of this First
Amendment shall govern and control.  Except to the extent specifically amended
or superseded by the terms of this First Amendment, all of the provisions of
the Loan Agreement shall remain in full force and effect to the extent in
effect on the date hereof.  Except to the extent, if any, specifically dealt
with herein, this First Amendment does not constitute an amendment or waiver
by Lender of any provision of the Loan Agreement, or of any Default, Event of
Default, or other default by Borrower thereunder.  The Loan Agreement, as
modified by this First Amendment, together with the other Loan Documents,
constitutes the complete agreement among the parties and supersedes any prior
written or oral agreements, writings, communications, or understandings of the
parties with respect to the subject matter thereof.

     5.   Section Headings.  The headings of the Sections hereof are for
convenience only, are without substantive meaning, and shall not be used in
interpreting any provision of this First Amendment or the Loan Agreement.

     6.   Counterparts.  This First Amendment may be executed in
counterparts, each of which shall be deemed to be an original but all of which
shall be one and the same agreement.

     IN WITNESS WHEREOF, the parties hereto have executed this First
Amendment to Loan and Security Agreement as of the day and year written above.

                              ("Lender")

                              BARCLAYS BUSINESS CREDIT, INC.     

               
                              By:   s/ Melvin L. Robbins 
                                   Melvin L. Robbins
                                   Senior Vice President



                              ("Borrower")

                              GOTTSCHALKS INC.


                              By:  s/ Alan A. Weinstein
                                   Alan A. Weinstein
                                   Senior Vice President and
                                   Chief Financial Officer   


           SECOND AMENDMENT TO LOAN AND SECURITY AGREEMENT


     THIS SECOND AMENDMENT TO LOAN AND SECURITY AGREEMENT
("Second Amendment") is entered into as of October 12, 1994 by and between
BARCLAYS BUSINESS CREDIT, INC.,  a Connecticut corporation ("Lender"), and
GOTTSCHALKS INC., a Delaware corporation ("Borrower"), with reference to the
following facts:

                              RECITALS

     A.   Lender and Borrower are parties to that certain Loan and Security
Agreement, dated as of March 30, 1994, as amended by that certain First
Amendment to Loan and Security Agreement, dated as of May 12, 1994, pursuant
to which Lender agreed to provide certain financial accommodations to Borrower
on the terms and conditions set forth therein (said Loan and Security
Agreement, as from time to time in effect, together with all exhibits and
schedules thereto, is hereinafter referred to as the "Loan Agreement")

     B.   Lender and Borrower desire to amend certain aspects of their
financing arrangements under the Loan Agreement.

                              AGREEMENT

          NOW, THEREFORE, in consideration of the foregoing and the
agreements contained herein, Lender and Borrower hereby agree as follows:

     1.   Use of Terms Defined in the Loan Agreement.  All capitalized terms
that are defined in the Loan Agreement and that are used without definition
herein shall have the respective meanings given to them in the Loan Agreement.

     2.   Amendment to the Loan Agreement.

          2.1  The definition of "Times Interest Earned Ration" set forth in
Section 1.1 of the Loan Agreement is hereby deleted in its entirety and the
following definition is substituted therefor:

               Times Interest Earned Ration - at any date, means the ratio
of (i) Borrower's earnings before interest and taxes for the preceding twelve
(12) Fiscal Periods, as determined in accordance with GAAP (provided, that
with respect to the "extraordinary item expense" shown on Borrower's financial
statement for July 1994, the $3,500,000 portion attributable to Borrower's
settlement of its shareholder litigation shall be excluded from such
calculation), to (ii) actual interest expense paid by Borrower during such
period with respect to all Indebtedness.

          2.2  Section 8.3 (D) of the Loan Agreement is hereby deleted in
its entirety and the following is substituted therefor:

               Minimum Earnings.

               (i)  Achieve not less than the following cumulative
Consolidated Adjusted Net Earnings from Operations for the corresponding
periods set forth below as of the end of each such period:

               Fiscal Periods                Amount

               February 1994 through              <$3,000,000>
               April 1994

               May 1994 Through                   <$1,500,000>
               July 1994

               August 1994 through                <$2,000,000>
               October 1994

               November 1994 through              $3,000,000
               January 1995

               (ii)  Maintain at all times not less than the following
consolidated Adjusted Net Earnings from Operations for the corresponding
periods set forth below:

               Fiscal Period       Amount

               March 1994          <$850,000>
               April 1994          <$850,000>
               May 1994            <$750,000>
               June 1994           <$750,000>
               July 1994           <$750,000>
               February 1995       <$1,500,000>

               Any Fiscal          <$1,500,000>
               Period thereafter

               (iii)  Maintain at all times from and after August 1994, on
a fiscal quarter-to-date basis, Consolidated Adjusted Net Earnings from
Operations of not less than <$2,000,000>.

               (iv)  Maintain at all times after January 28, 1995, for the
prior twelve (12) Fiscal Periods, Consolidated Adjusted Net Earnings from
Operations of not less than $2,600,000.

     3.   Continuing Representation of Borrower.  Borrower hereby represents
and warrants to Lender that as of the date hereof all representations and
warranties contained in the Loan Agreement are true, complete and correct, and
no Default or Event of Default has occurred and if continuing.

     4.   Incorporation into the Loan Agreement.  The terms and conditions
of this Second Amendment shall be incorporated by reference in the Loan
Agreement as though set forth in full therein.  In the event of any
inconsistency between the provisions of this Second Amendment and any other
provision of the Loan Agreement, the terms and provisions of this Second
Amendment shall govern and control.  Except to the extent specifically amended
or superseded by the terms of this Second Amendment, all of the provisions of
the Loan Agreement shall remain in full force and effect to the extent in
effect on the date hereof.  Except to the extent, if any, specifically dealt
with herein, this Second Amendment does not constitute an amendment or waiver
by Lender of any provision of the Loan Agreement, or of any Default, Event of
Default, or other default by Borrower thereunder.  The Loan Agreement, as
modified by this Second Amendment, together with the other Loan Documents,
constitutes the complete agreement among the parties and supersedes any prior
written or oral agreements, writings, communications, or understandings of the
parties with respect to the subject matter thereof.

     5.   Section Headings.  The headings of the Sections hereof are for
convenience only, are without substantive meaning, and shall not be used in
interpreting any provision of this Second Amendment or the Loan Agreement.

     6.   Counterparts.  This Second Amendment may be executed in
counterparts, each of which shall be deemed to be an original but all of which
shall be one and the same agreement.

     IN WITNESS WHEREOF, the parties hereto have executed this Second
Amendment to Loan and Security Agreement as of the day and year first written
above.

                              ("Lender")
                              BARCLAYS BUSINESS CREDIT, INC.

                              By   s/ Melvin L. Robbins
                                   Senior Vice President

                              ("Borrower")
                              GOTTSCHALKS INC.
                              
                              By   s/ Alan A. Weinstein               
                              Senior Vice President and
                                   Chief Financial Officer

<PAGE>
           THIRD AMENDMENT TO LOAN AND SECURITY AGREEMENT


     THIS THIRD AMENDMENT TO LOAN AND SECURITY AGREEMENT ("Third Amendment")
is entered into as of December 30, 1994 by and between BARCLAYS BUSINESS
CREDIT, INC., a Connecticut corporation ("Lender"), and GOTTSCHALKS INC.,  a
Delaware corporation ("Borrower"), with reference to the following facts:

                              RECITALS

     A.     Lender and Borrower are parties to that certain Loan and Security
Agreement, dated as of March 30, 1994, as amended by (i)  that certain First
Amendment to Loan and Security Agreement, dated as of May 12, 1994, and (ii) 
that certain Second Amendment to Loan and Security Agreement, dated as of
October 12, 1994, pursuant to which Lender agreed to provide certain financial
accommodations to Borrower on the terms and conditions set forth therein 
(said Loan and Security Agreement, as from time to time in effect, together
with all exhibits and schedules thereto, is hereinafter referred to as the
"Loan Agreement").

     B.     Lender and Borrower desire to amend certain aspects of their
financing arrangements under the Loan Agreement.

                              AGREEMENT

     NOW, THEREFORE, in consideration of the foregoing and the agreements
contained herein, Lender and Borrower hereby agree as follows:

     1.     Use of Terms Defined in the Loan Agreement.     All capitalized
terms that are defined in the Loan Agreement and that are used without
definition herein shall have the respective meanings given to them in the Loan
Agreement.

     2.     Amendment to the Loan Agreement.     The definition of "Clean-Up
Period" set forth in Section 2.7 of the Loan Agreement is hereby amended to
reflect that, with respect to the period commencing December 1, 1994 and
ending January 31, 1995, the "Clean-Up Period" shall be any seven (7)
consecutive calendar days during such period designated by Borrower as the
"Clean-Up Period" therefor.

     3.     Continuing Representations of Borrower.  Borrower hereby
represents and warrants to Lender that as of the date hereof all
representations and warranties contained in the Loan Agreement are true,
complete and correct, and no Default or Event of Default has occurred and is
continuing.

     4.     Incorporation into the Loan Agreement.  The terms and conditions
of this Third Amendment shall be incorporated by reference in the Loan
Agreement as though set forth in full therein.  In the event of any
inconsistency between the provisions of this Third Amendment and any other
provision of the Loan Agreement, the terms and provisions of this Third
Amendment shall govern and control.  Except to the extent specifically amended
or superseded by the terms of this Third Amendment, all of the provisions of
the Loan Agreement shall remain in full force and effect to the extent in
effect on the date hereof.  Except to the extent, if any, specifically dealt
with herein, this Third Amendment does not constitute an amendment or waiver
by Lender of any provision of the Loan Agreement, or of any Default, Event of
Default, or other default by Borrower thereunder.  The Loan Agreement, as
modified by this Third Amendment, together with the other Loan Documents,
constitutes the complete agreement among the parties and supersedes any prior
written or oral agreements, writings communications, or understandings of the
parties with respect to the subject matter.

     5.     Section Headings.  The headings of the Sections hereof are for
convenience only, are without substantive meaning, and shall not be used in
interpreting any provision of this Third Amendment or the Loan Agreement.

     6.     Counterparts.  This Third Amendment may be executed in
counterparts, each of which shall be deemed to be an original but all of which
shall be one and the same agreement.


              ****************************************



     IN WITNESS WHEREOF, the parties hereto have executed this Third
Amendment to Loan and Security Agreement as of the day and year first written
above.

                              "Lender"

                              BARCLAYS BUSINESS CREDIT, INC.

                              By _s/Melvin L. Robbins______
                                   Melvin L. Robbins
                                   Senior Vice President

                              "Borrower"

                              GOTTSCHALKS INC.

                              By       s/Alan A. Weinstein               

                                   Alan A. Weinstein
                                   Senior Vice President and
                                   Chief Financial Officer


           FOURTH AMENDMENT TO LOAN AND SECURITY AGREEMENT


     THIS FOURTH AMENDMENT TO LOAN AND SECURITY AGREEMENT ("Fourth
Amendment")  is entered into as of March 22, 1995 by and between Shawmut
Capital Corporation, a Connecticut corporation ("Lender"),  as successor-in-
interest to Barclays Business Credit, Inc., a Connecticut corporation
("Barclays"), and Gottschalks Inc., a Delaware corporation ("Borrower"), with
reference to the following facts:

                              RECITALS

     A.   Barclays and Borrower entered into that certain Loan and Security
Agreement, dated as of March 30, 1994, as amended by (i)  that certain First
Amendment to Loan and Security Agreement, dated as of May 12, 1994,  (ii) 
that certain Second Amendment to Loan and Security Agreement, dated as of
October 12, 1994, and  (iii)  that certain Third Amendment to Loan and
Security Agreement, dated as of December 30, 1994, pursuant to which Barclays
agreed to provide certain financial accommodations to Borrower on the terms
and conditions set forth therein  (said Loan and Security Agreement, as from
time to time in effect, together with all exhibits and schedules thereto, is
hereinafter referred to as the "Loan Agreement").

     B.   Barclays has assigned to Lender all of Barclays' right, title and
interest in, to and under the Loan Agreement and the other Loan Documents  (as
defined in the Loan Agreement).

     C.   Lender and Borrower desire to amend certain aspects of their
financing arrangements under the Loan Agreement.

                              AGREEMENT

          NOW, THEREFORE, in consideration of the foregoing and the
agreements contained herein, Lender and Borrower hereby agree as follows:

     1.   Use of Terms Defined in the Loan Agreement.   All capitalized
terms that are defined in the Loan Agreement and that are used without
definition herein shall have the respective meanings given to them in the Loan
Agreement.

     2.   Amendments to the Loan Agreement.

          2.1   Section 8.3(D) of the Loan Agreement is hereby deleted in
its entirety and the following is substituted therefor:

               (D)  Minimum Earnings.

               (i)   Maintain at all times not less than the following
Consolidated        Adjusted Net Earnings from Operations for the
corresponding periods set          forth below:

               Fiscal Period            Amount

               March 1995                    <$1,500,000>

               Each Fiscal                   <$1,500,000>
               Period thereafter

               (ii)  Maintain all times, on a fiscal quarter-to-date basis,
not less       than the following Consolidated Adjusted Net Earnings from
Operations          during the corresponding fiscal quarters set forth below:

               Fiscal Quarter           Amount

               First fiscal quarter of       <$3,000,000>
               Fiscal Year ending
               January 1996

               Each fiscal quarter           <$2,000,000>
               thereafter

               (iii)  Maintain at all times after January 28, 1995, for the
prior          twelve (12) Fiscal Periods, Consolidated Adjusted Net
Earnings from       Operations of not less that $2,600,000.

          2.2  Section 8.3(E) of the Loan Agreement is hereby deleted in its
entirety and the following is substituted therefor:

               (E)  Indebtedness Ratio.  Maintain at all times a ratio of
          Indebtedness to Adjusted Tangible Net Worth of not more than 2.5
to 1.0.


          2.3  Section 8.3(H) of the Loan Agreement is hereby deleted in its
entirety and the following is substituted therefor:

               (H)  Inventory Turnover Rate.  Maintain at all times an
Inventory           Turnover Rate not exceeding one hundred seventy (170) days.

          2.4  Section 8.3(I) of the Loan Agreement is hereby deleted in its
entirety and following is substituted therefor:

               (I)  Payables Turnover Rate.  Maintain at all times a
Payables       Turnover Rate not exceeding sixty (60) days.

     3.   Continuing Representations of Borrower.  Borrower hereby
represents and warrants to Lender that as of the date hereof all
representations and warranties contained in the Loan Agreement are true,
complete and correct, and not Default or Event of Default has occurred and is
continuing.

     4.   Incorporation into the Loan Agreement.  The terms and conditions
of this Fourth amendment shall be incorporated by reference int he Loan
Agreement as though set forth in full therein.  In the event of any
inconsistency between the provisions of this Fourth Amendment and any other
provision of the Loan Agreement, the terms and provisions of this Fourth
Amendment shall govern and control.  Except to the extent specifically amended
or superseded by the terms of this Fourth Amendment, all of the provisions of
the Loan Agreement shall remain in full force and effect to the extent in
effect on the date hereof.  Except to the extent, if any, specifically dealt
with herein, this Fourth Amendment does not constitute an amendment or waiver
by Lender of any provision of the Loan Agreement, or of any Default, Event of
Default, or other default by Borrower thereunder.  The Loan Agreement, as
modified by this Fourth Amendment, together with the other Loan Documents,
constitutes the complete agreement among the parties and supersedes any prior
written or oral agreements, writings, communications, or understandings of the
parties with respect to the subject matter thereof.

     5.   Section Headings.  The headings of the Sections hereof are for
convenience only, are without substantive meaning, and shall not be used in
interpreting any provision of this Fourth Amendment or the Loan Agreement.

     6.   Counterparts.  This Fourth Amendment may be executed in
counterparts, each of which shall be deemed to be an original but all of which
shall be one and the same agreement.

IN WITNESS WHEREOF, the parties hereto have executed this Fourth Amendment to
Loan and Security Agreement as of the day and year first written above.

                              ("Lender")

                              SHAWMUT CAPITAL CORPORATION,           as
                              successor-in-interest to Barclays Business
                              Credit, Inc.

                              By__s/Melvin L. Robbins
                                   Melvin L. Robbins
                                   Senior Vice President


                              ("Borrower")

                              GOTTSCHALKS INC.

                              By     s/Alan A. Weinstein                 
          
                                   Alan A. Weinstein
                                   Senior Vice President and
                                   Chief Financial Officer


           FIFTH AMENDMENT TO LOAN AND SECURITY AGREEMENT


     THIS FIFTH AMENDMENT TO LOAN AND SECURITY AGREEMENT ("Fifth Amendment")
is entered into as of March 31, 1995 by an between Shawmut Capital
Corporation, a Connecticut corporation, as successor-in-interest to Barclays
Business Credit, Inc.  ("Lender"), and Gottschalks Inc., a Delaware
corporation ("Borrower"), with reference to the following facts:

                              RECITALS

     A.   Lender and Borrower entered into that certain Loan and Security
Agreement, dated as of March 30, 1994, as amended by (i) that certain First
Amendment to Loan and Security Agreement dated as of May 12, 1994, (ii) that
certain Second Amendment to Loan and Security Agreement dated as of October
12, 1994, (iii) that certain Third Amendment to Loan and Secutiy Agreement
dated as of December 30, 1994, and (iv) that certain Fourth Amendment to Loan
and Security Agreement dated as of March 22, 1995, pursuant to which Lender
agreed to provide certain financial accommodations to Borrower on the terms
and conditions set forth therein (said Loan and Security Agreement, as from
time to time in effect, together with all exhibits and schedules thereto, is
hereinafter referred to as the "Loan Agreement").

     B.   Lender and Borrower desire to amend certain aspects of their
financing arrangements under the Loan Agreement.

                              AGREEMENT

          NOW, THEREFORE, in consideration of the foregoing and the
agreements contained herein, Lender and Borrower hereby agree as follows:

     1.   Use of Terms Defined in the Loan Agreement.   All capitalized
terms that are defined in the Loan Agreement and that are used without
definition herein shall have the respective meanings given to them in the Loan
Agreement.

     2.   Amendments to the Loan Agreement.  

          2.1  The definition of "Borrowing Base" set forth in Section 1.1
of the Loan Agreement is deleted in its entirety and the following is
substituted therefor:

               Borrowing Base  - as at any date of determination thereof,
an             amount equal to:

               (i) the lesser of:  (A) the Maximum Commitment minus the
face           amount of any LC Guaranty or Letter of Credit issued by Lender or
               any of its Affiliates outstanding at such date; or (B) fifty
               percent (50%) of the value of Eligible Inventory at such date,
               calculated on a first-in, first-out basis (at the lower of cost 
or
               market), minus the face amount of any LC Guaranty or Letter of
               Credit issued by Lender or any of its Affiliates outstanding at
               such date;

                                MINUS

               (ii) any amounts which Lender may pay pursuant to any of the
          Loan Documents for the account of Borrower which remain
outstanding.

          2.2  A new definition of "Maximum Commitment" is added to Section
1.1 of the Loan Agreement as follows:

               Maximum Commitment - (a) at any time from January 1 through 
          October 31 of each year, an amount equal to $50,000,000, and (b)
          at any time from November 1 through December 31 of each year, and
          amount equal to $60,000,000.

          2.3  The Preamble to Article 2 of the Loan Agreement is deleted in
its entirety and the following is substituted therefor:

               2.  CREDIT FACILITY

               Subject to the terms and conditions of, and in reliance upon
the       representations and warranties made in, this Agreement and the
          other Loan Documents, Lender agrees to make a total credit
          facility of up to SIXTY MILLION AND 00/100 DOLLARS ($60,000,000)
          available upon Borrower's request therefor, as follows:

          2.4  Section 2.7 of the Loan Agreement ("Clean-Up Period") is
deleted in its entirety.

          2.5   The first sentence of Section 3.1(A) of the Loan Agreement
is deleted in its entirety and the following is substituted therefor:

          Interest shall accrue on the principal amount of the Revolving
          Loans outstanding at the end of each day at a fluctuating rate per
          annum equal to three percent (3%) above the LIBOR Rate;  provided,
          that to the extent a portion of the principal amount of the
          Revolving Loans outstanding is funded by Wells through a
          participation with Lender, then interest shall accrue on such
          outstanding portion at a fluctuating rate per annum equal to two
          and one-half percent (2.5%) above the LIBOR Rate.

          2.6  Section 3.1(F) of the Loan Agreement is deleted in in its
entirety and the following is substituted therefor:

               (F)  Unused Line Fee.  As additional consideration for
Lender's       entering into the financing agreements and Lender's cost and
               risks of making funds available, Borrower shall pay to
               Lender for each month (or portion thereof) during which the
               financing agreements are in effect an Unused Line Fee in an
               amount equal to the product of (i) the amount, if any, by
               which (x) the Maximum Commitment exceeds (y) the actual
               amount of the Average Monthly Loan Balance for such month or
               such portion thereof;  times  (ii) three-eights of one
               percent (.375%);  times  (iii)  that fraction, the numerator
               of which shall be the actual number of days in such month
               and the denominator of which shall be 360.  The Unused Line
               Fee shall be payable in arrears on the first Business Day of
               each month and upon the termination of this Agreement.

          2.7  Clause (i) set forth in Section 8.2(L) of the Loan Agreement
is amended to permit Borrower to open up to four (4) new stores in the Fiscal
Year ending February 3, 1996.

     3.   Conditions of Effectiveness.  This Fifth Amendment shall not
become effective until Lender receives a Participation Agreement between
Lender and Wells Fargo Bank, N.A., in form and substance satisfactory to
Lender.

     4.   Continuing Representations of Borrower.  Borrower hereby
represents and warrants to lender that as of the date hereof all
representations and warranties contained in the Loan Agreement are true,
complete and correct, and no Default or Event of Default has occurred and is
continuing.

     5.   Incorporation into the Loan Agreement.  The terms and conditions
of this Fifth Amendment shall be incorporated by reference in the Loan
Agreement as though set forth in full therein.  In the event of any
inconsistency between the provisions of 
this Fifth Amendment and any other provision of the Loan Agreement, the terms
and provisions of this Fifth Amendment shall govern and control.  Except to
the extent specifically amended or superseded by the terms of this Fifth
Amendment, all of the provisions of the Loan Agreement shall remain in full
force and effect to the extent in effect on the date hereof.  Except to the
extent, if any, specifically dealt with herein, this Fifth Amendment does not
constitute an amendment or waiver by Lender of any provision of the Loan
Agreement, or of any Default, Event of Default, or other default by Borrower
thereunder.  The Loan Agreement, as modified by this Fifth Amendment, together
with the other Loan Documents, constitutes the complete agreement among the
parties and supersedes any prior written or oral agreements, writings,
communications, or understandings of the parties with respect to the subject
matter thereof.

     6.   Section Headings.  The headings of the Sections hereof are for
convenience only, are without substantive meaning, and shall not be used in
interpreting any provision of this Fifth amendment or the Loan Agreement.

     7.   Counterparts.  This Fifth amendment may be executed in
counterparts, each of which shall be deemed to be an original but all of which
shall be one and the same agreement.

     IN WITNESS WHEREOF, the parties hereto have executed this Fifth
Amendment to Loan and Security Agreement as of the day and year first written
above.

                              ("Lender")

                              SHAWMUT CAPITAL CORPORATION

                              By _s/Melvin L. Robbins
                                   Melvin L. Robbins
                                   Senior Vice President


                              ("Borrower")

                              GOTTSCHALKS INC.

                              By     s/Alan A. Weinstien                 
     
                                   Alan A. Weinstein
                                   Senior Vice President and 
                                   Chief Financial Officer












The following represents a Form of Severance Agreement entered into between 
the Company and the following executive officers:  Joseph W. Levy,
Stephen J. Furst, Gary L. Gladding, Alan A. Weinstein and Michael J. Schmidt
on March 31, 1995. 


                         SEVERANCE AGREEMENT


          This Severance Agreement (this "Agreement"), is made as of this  
31st   day of March, 1995, by and between Gottschalks Inc., a Delaware
Corporation ("Company") and                                        , an
individual ("Employee").


          1.   Subject to the provisions of paragraph (4) below, Company
hereby agrees that in the event Employee's employment with the Company is
terminated by written notice of Company for other than for cause (as defined
below), Company will pay Employee a severance benefit equal to twelve (12) 
months
salary, determined at Employee's annual base rate of pay in effect at the time
such notice of termination is given (less standard withholdings and authorized
deductions), and Employee shall have the right to continue Employee's coverage
in Company's group medical plan at Company's expense for a period of one year
from the termination date (such benefit being referred to herein as the
"Severance Benefit").


          2.   For purposes of this agreement, "annual base rate of pay" means
Employee's annual base salary only, and excludes all other income heretofore
received by Employee, such as, but not limited to, bonuses, incentive
compensation, fringe benefits, commissions, overtime, retainers, fees under
contracts, income arising from the exercise of stock options, or expense
allowances granted by Company.


          3.   The Severance Benefit, less standard withholding and other
authorized deductions, will be paid to Employee after the date of Employee's
termination out of the general assets of the Company in the same form and at the
same time as Employee's salary otherwise would have been paid to Employee if
Employee had continued to be employed by the Company.


          4.   Subject to the provisions of this paragraph (4) following this
sentence, the Severance Benefit shall be paid to Employee only in the event that
Employee's employment with Company is terminated by written notice from Company
(other than for cause) and only if Employee continues to report to work, and
adequately performs each and every duty of Employee's employment until the date
set forth in the notice of termination as Employee's date of termination (unless
the Company consents to a date of termination that is prior to such date). 
Notwithstanding anything to the contrary contained in this Agreement, Employee
shall not be entitled to the Severance Benefit if:  (i) Employee's employment
with Company is terminated other than by written notice of termination from
Company, including without limitation, the retirement, resignation, disability
or death of Employee; (ii) Company sells all or part of its business (or
otherwise merges, divides, consolidates or reorganizes) and Employee has the
opportunity to continue employment with the buyer (or with one of the resulting
entities in the event of a merger, division, consolidation or reorganization),
at or above the employee's base rate of pay, regardless of whether the other
terms and conditions of Employee's employment after such sale, division,
consolidation or reorganization are the same or different from the terms and
conditions of Employee's employment with Company; or (iii) Employee is 
terminated
for "cause", which includes, without limitation, a good faith determination by
Company that Employee (1) has committed a material breach of his duties and
responsibilities, (2) refused to perform required duties and responsibilities or
performed them incompetently, (3) breached or violated any fiduciary duty owed
to Company or (4) is or has been personally dishonest, or has willfully or
negligently violated any law, rule or regulation or has been convicted of a
felony or misdemeanor (other than minor traffic violations and similar 
offenses).


          5.   Nothing contained herein shall be construed as conferring on
Employee the right to continue in the employ of the Company in Employee's 
present
or any other capacity.  Employee hereby expressly acknowledges that Employee's
employment with Company is "at will" and therefore may be terminated by Company
at any time, with or without cause, at Company's sole discretion.  Employee also
expressly acknowledges that, except for benefits to which Employee may otherwise
be entitled by law, Employee shall not be entitled to receive from Company any
benefits, compensation or renumeration other than the Severance Benefit upon
satisfaction of the conditions which entitle Employee to receive the Severance
Benefit.  Employee agrees that the Severance Benefit shall constitute the
exclusive and sole remedy for any termination of Employee's employment and
Employee covenants not to assert or pursue any other remedies, at law or in
equity, with respect to any termination of employment.


          6.   This Agreement shall be governed by the laws of the State of
California.  This Agreement may be amended only by a subsequent written 
agreement
signed by Employee and an authorized representative of Company following 
approval
by the Board of Directors of Company.  This Agreement is personal to Employee
and
is not assignable by Employee.  This Agreement shall inure to the benefit of and
be binding upon Company and its successors and assigns and any such successor or
assignee shall be deemed substituted for Company under the terms of this
Agreement for all purposes.  As used herein, "successor" and "assignee" shall
include any person, firm, corporation or other business entity which at any 
time,
whether by purchase, merger or otherwise, directly or indirectly acquires the
stock of Company or to which Company assigns this Agreement by operation of law
or otherwise.  This instrument constitutes and contains the entire agreement and
understanding concerning the subject matters addressed herein between the
parties, and supersedes and replaces all prior negotiations and all agreements
proposed or otherwise, whether written or oral, concerning the subject matters
hereof.  This is an integrated document.
<PAGE>
          7.   Any dispute, controversy or claim arising out of or in
connection with this Agreement or any other aspect of Employee's employment with
Company shall be resolved exclusively through binding arbitration to be held in
Fresno County, California in accordance with California Civil Procedure Code 
1282-1284.2.  In the event either party institutes arbitration under this
Agreement, the party prevailing in any such arbitration shall be entitled, in
addition to all other relief, to reasonable attorneys' fees relating to such
arbitration.  The nonprevailing party shall be responsible for all costs of the
arbitration, including but not limited to, the arbitration fees, court reporter
fees, et.

          IN WITNESS WHEREOF, Company has caused to be executed and delivered,
and Employee has executed and delivered, this Agreement as of the day and year
first above set forth.
                              GOTTSCHALKS INC.



                              By:___________________________________

                              Title:                                     
                   


                              Employee


                              ______________________________________

                            EXHIBIT 10.38

                SUMMARY OF 1994 EXECUTIVE BONUS PLAN





     In 1994 the Company adopted an Executive Bonus Plan (the "Plan") which
provides for a bonus pool to be divided on a pro-rata basis (based on base
salary) among the key executives of the Company.  The Board of Directors sets
plan goals for the Company each fiscal year.  If the plan goals are achieved, 
the
amount allocated to the bonus pool is an amount equal to (a) the percentage of
the Company's operating profit, being, income before income tax plus any
provision for unusual items (the "Operating Profit") for a fiscal year,
determined by the quotient obtained by dividing Operating Profit by total sales;
multiplied by (b) the total salaries of the executives participating in the 
Plan. 
If the plan goals are exceeded, the amount allocated to the bonus pool is an
amount equal to (a) the percentage of the Company's Operating Profit for a 
fiscal
year, determined by the quotient obtained by dividing Operating Profit by total
sales; multiplied by (b) the Operating Profit.  No bonuses are to be paid
pursuant to the Plan if the pre-tax profit of the Company, before unusual items,
is less than 2% of total sales.

                         SECURITY AGREEMENT

THIS SECURITY AGREEMENT (hereinafter referred to as "Agreement" or "Security
Agreement"), made this 16th day of December, 1994, by and between
Gottschalks, Inc., a Delaware corporation ("Debtor"), whose business address is
7 River Park Place East, Fresno, California  93729, and Heller Financial, Inc.,
a Delaware corporation ("Secured Party"), whose address is Commercial Equipment
Finance Division, 500 West Monroe Street, Chicago, Illinois  60661.

                             WITNESSETH:

1.   Secure Payment.  To secure payment of indebtedness in the principal sum of
up to Six Million Six Hundred Fifty Thousand and 00/100 Dollars ($6,650,000.00)
as evidenced by a note or notes (the "Notes"), which Debtor has executed and
delivered or will execute and deliver to Secured Party and also to secure any
other indebtedness or liability of Debtor to Secured Party, direct or indirect,
absolute or contingent, due or to become due, now existing or hereafter arising
and no matter how acquired by Secured Party, including all future advances or
loans which may be made at the option of Secured Party (all the foregoing
hereinafter called the "Indebtedness"), Debtor hereby grants and conveys to
Secured Party a first superior continuing lien and security interest in the
property described below and/or on the Schedule(s) attached hereto (the
"Schedules"), all products and proceeds (including insurance proceeds) thereof,
if any, and all increases, substitutions, replacements, attachments, additions,
and accessions thereto, all or any of the foregoing hereinafter called the
"Collateral". 

(Description of Collateral On Attached Schedules.  The Schedules may be
supplemented from time to time to evidence the Collateral, subject to this
Agreement.)

2.   Warranties, Representations and Covenants.  Debtor warrants, represents,
covenants and agrees as follows:

     (a)  Perform Obligations.  Debtor shall pay all of the Indebtedness secured
by this Agreement and perform all of the obligations contained in this Agreement
according to its terms.  Debtor shall use the loan proceeds primarily for
business uses and not for personal, family, household, or agricultural uses.

     (b)  Defend the Collateral.  Debtor shall defend the title to the 
Collateral
against all persons and against all claims and demands whatsoever, which
Collateral, except for the security interest granted hereby, is lawfully owned
by Debtor and is now free and clear of any and all liens, security interests,
claims, charges, encumbrances, taxes, and assessments of any kind, except as may
be set forth on the Schedules.  At the request of Secured Party, Debtor shall
furnish further assurance of title, execute any written agreement or do any 
other
acts necessary to effectuate the purposes and provisions of this Agreement,
execute any instrument or statement required by law or otherwise in order to
perfect, continue, or terminate the security interest of Secured Party in the
Collateral and pay all costs of filing in connection therewith.

     (c)  Keep Possession of the Collateral.  Debtor shall retain possession of
the Collateral until the Indebtedness is fully paid and performed (subject to
Secured Party's rights and remedies upon the occurrence of an Event of Default
(defined below))and shall not sell, exchange, assign, loan, deliver, lease,
mortgage, or otherwise dispose of the Collateral or any part thereof without the
prior written consent of Secured Party.  Debtor shall keep the Collateral at the
location[s] specified on the Schedules and shall not remove same (except in the
usual course of business for temporary periods) without the prior written 
consent
of Secured Party.

     (d)  Collateral Free and Clear.  Debtor shall keep the Collateral  free and
clear of all liens, charges, encumbrances, assessments, and other security
interests of any kind (other than the security interest granted hereby) and 
shall
pay, when due, all taxes, assessments, and license fees relating to the
Collateral.

     (e)  Collateral in Good Operating Order.  All of the Collateral is in good
operating order, condition and repair and is used or useful in the business of
Debtor.  Debtor shall keep the Collateral, at Debtor's sole cost and expense, in
good repair and condition and not misuse, abuse, waste, or allow it to
deteriorate except for normal wear and tear.  Debtor shall make the Collateral
available for inspection by Secured Party at all reasonable times, and Debtor
will use and maintain the Collateral in a lawful manner in accordance with all
applicable laws, regulations, ordinances, and codes.

     (f)  Insurance.  Debtor shall insure the Collateral against loss by fire
(including extended coverage), theft and other hazards, for its full insurable
value including replacement costs, with a deductible not to exceed $50,000.00 
per
occurrence and without co-insurance.  The insurance policy shall name Secured
Party as loss payee and shall contain such other terms as Secured Party may
require.  In addition, Debtor shall obtain liability insurance, including
automobile if the Collateral includes motor vehicles, respecting the Collateral
covering liability for bodily injury, including death and property damage, in an
amount of at least $5,000,000 per occurrence or such greater amount as may 
comply
with general industry standards, or in such other amounts as Secured Party may
otherwise require.  Policies shall be in such form, amounts, and with such
companies as Secured Party may approve; shall provide for at least thirty (30)
days prior written notice to Secured Party prior to any modification or
cancellation thereof; shall be payable to Debtor and Secured Party as their
interests may appear; shall waive any claim for premium against Secured Party;
and shall provide that no breach of warranty or representation or act or 
omission
of Debtor shall terminate, limit or affect the insurers' liability to Secured
Party.  Certificates of insurance or policies evidencing the insurance required
hereby along with satisfactory proof of the payment of the premiums therefor
shall be delivered to Secured Party who is authorized, but under no duty, to
obtain such insurance upon failure of Debtor to do so.  Debtor shall give
immediate written notice to Secured Party and to insurers of loss or damage to
the Collateral and shall promptly file proofs of loss with insurers.  Debtor
hereby irrevocably appoints Secured Party as Debtor's attorney-in-fact, coupled
with an interest, for the purpose of obtaining, adjusting and canceling any such
insurance and endorsing settlement drafts.  Debtor hereby assigns to Secured
Party, as additional security for the Indebtedness, all sums which may become
payable under such insurance, including return premiums and dividends.

     (g)  Complete Information.  No representation or warranty made by Debtor in
this Agreement and no other document or statement furnished to Secured Party by
or on behalf of Debtor contains any material misstatement of a material fact or
omits to state any material fact necessary in order to make the statements
contained herein or therein not misleading.  Except as expressly set forth in 
the
Schedules, there is no fact known to Debtor that will or could have a materially
adverse affect on the business, operation, condition (financial or otherwise),
performance, properties or prospects of Debtor or Debtor's ability to timely pay
all of the Indebtedness and perform all of its other obligations contained in or
secured by this Agreement.

     (h)  If Collateral Attaches to Real Estate.  If the Collateral or any part
thereof has been attached to or is to be attached to real estate, a description
of the real estate and the name and address of the record owner is set forth on
the Schedules.  If said Collateral is attached to real estate prior to the
perfection of the security interest granted hereby, Debtor will, on demand of
Secured Party, furnish Secured Party with a disclaimer or waiver of any interest
in the Collateral satisfactory to Secured Party and signed by all persons having
an interest in the real estate.  Notwithstanding the foregoing, the Collateral
shall remain personal property and shall not be affixed to realty without the
prior written consent of Secured Party.

     (i)  Financial Statements.  Debtor shall deliver to Secured Party, Debtor's
independent outside audited annual financial statements within ninety (90) days
after the end of each fiscal year of Debtor, and shall furnish, within sixty 
(60)
days after the end of each fiscal year quarter of Debtor, quarterly financial
statements of Debtor certified as to completeness, accuracy and fair 
presentation
by an appropriate officer of Debtor.  Debtor shall also deliver to Secured 
Party,
Debtor's internally prepared annual Income Statements for Debtor's store located
at 1673 West Lacey Boulevard, Hanford, California, prepared in accordance with
Debtor's past internal accounting principles, consistently applied 
(individually,
a "Store Income Statement"), within sixty (60) days after the end of each fiscal
year of Debtor.  Debtor shall certify that all financial information and
statements provided to Secured Party fairly present the financial condition of
Debtor at the date thereof.  

     (j)  Perfection.  This Agreement creates a valid and first priority 
security
interest in the Collateral, securing the payment and performance of the
Indebtedness and all actions necessary to perfect and protect such security
interest have been duly taken.

     (k)  Authorization.  Debtor is now, and will at all times remain, duly
licensed, qualified to do business and in good standing in every jurisdiction
where failure to be so licensed or qualified and in good standing would have a
material adverse effect on its business, properties or assets.  Debtor has the
power to authorize, execute and deliver this Security Agreement, the Notes and
the other documents relating thereto (the Security Agreement, Notes and other
documents, all as amended from time to time, are hereafter collectively referred
to as the "Loan Documents"), to incur and perform  obligations hereunder and
thereunder, and to grant the security interests created hereby.  The Loan
Documents have been duly authorized, executed, and delivered by or on behalf of
Debtor, and constitute the legal, valid, and binding obligations of Debtor and
are enforceable against Debtor in accordance with their respective terms.  
Debtor
will preserve and maintain its existence and will not wind up its affairs or
otherwise dissolve.  Debtor will not, without thirty (30) days prior written
notice to Secured Party, (1) change its name or so change its structure such 
that
any financing statement or other record notice becomes misleading or (2) change
its principal place of business or chief executive or accounting offices from 
the
address stated herein. 

     (l)  Litigation.  There are no actions, suits, proceedings, or
investigations ("Litigation") pending or, to the knowledge of Debtor, threatened
against Debtor.  Debtor is not in violation of any material term or provision of
its by-laws, or of any material agreement or instrument, or of any judgment,
decree, order, or any statute, rule, or governmental regulation applicable to 
it. 
The execution, delivery, and performance of the Loan Documents do not and will
not violate, constitute a default under, or otherwise conflict with any such 
term
or provision or result in the creation of any security interest, lien, charge,
or encumbrance upon any of the properties or assets of Debtor, except for the
security interest herein created.  Debtor will promptly notify Secured Party in
writing of Litigation against it if: (1) the outcome of such Litigation may
materially or adversely affect the finances or operations of Debtor (for 
purposes
of this provision, One Hundred Dollars ($100,000) shall be deemed material) or
(2) such Litigation questions the validity of any Loan Document or any action
taken or to be taken pursuant thereto.  Debtor shall furnish to Secured Party
such information regarding any such Litigation as Secured Party shall reasonably
request. 

     (m)  Compliance with Laws.  Debtor shall comply in all material respects
with all applicable laws, rules, and regulations and duly observe all valid
requirements of all governmental authorities, and all statutes, rules and
regulations relating to its business, including, without limitation, those
concerning public and employee health, safety, and social security and
withholding taxes and those concerning employee benefit plans and as such may be
required by the Internal Revenue Code, as amended from time to time ("the Code")
and the Employees Retirement Income Security Act of 1974 as amended from time to
time ("ERISA").  With respect to any "multiple employer plan" or "single 
employer
plan" as defined in ERISA (collectively, "Plans"), Debtor  will not: (i) incur
any liability to the Pension Benefit Guaranty Corporation ("PBGC"); (ii)
participate in any prohibited transaction involving any of such Plans or any
trust created thereunder which would subject Debtor to a tax or penalty on
prohibited transactions imposed under the Code or ERISA; (iii) fail to make any
contribution which it is obligated to pay under the terms of such Plan; (iv)
allow or suffer to exist any occurrence of a "reportable event", or any other
event or condition which presents a risk of termination by the PBGC of any such
Plan; or (v) incur any withdrawal liability with respect to any Plan which is 
not
fully  bonded.

     (n)  Taxes.  Debtor has timely filed all tax returns (federal, state, 
local,
and foreign) required to be filed by it and has paid or established reserves for
all taxes, assessments, fees, and other governmental charges upon its 
properties,
assets, income and franchises.  Debtor does not know of any actual or proposed
additional tax assessments for any fiscal period against it which would have a
material adverse effect on it.  Debtor will promptly pay and discharge all 
taxes,
assessments, and other governmental charges prior to the date on which penalties
are attached thereto, establish adequate reserves for the payments of such 
taxes,
assessments, and other governmental charges (including cash reserves, if any,
required by generally accepted accounting principles ("GAAP") for any taxes,
assessments, or other charges being contested), make all required withholding 
and
other tax deposits, and, upon request, provide Secured Party with receipts or
other proof that any or all of such taxes, assessments, or governmental charges
have been paid in a timely fashion; provided, however, that nothing contained
herein shall require the payment of any tax, assessment, or other governmental
charge so long as its validity is being contested in good faith and by
appropriate proceedings diligently conducted.   Should any stamp, excise, or
other tax, including mortgage, conveyance, deed, intangible, or recording taxes
become payable in respect of this Security Agreement, the Notes, or any other
Loan Documents, Debtor shall pay the same (including interest and penalties, if
any) and shall hold Secured Party harmless with respect thereto.
 
     (o)  Labor Laws.  Debtor is in compliance with the Fair Labor Standards 
Act. 
Debtor is not engaged in any unfair labor practice which would have a material
adverse effect on it.  There are:  (1) no unfair labor practice complaints
pending or, to the best knowledge of Debtor, threatened against Debtor before 
the
National Labor Relations Board and no grievance or arbitration proceedings
arising out of or under collective bargaining agreements are pending or, to the
best knowledge of Debtor, threatened; (2) no strikes, work stoppages, or
controversies pending or threatened between Debtor and any of its employees; and
(3) no union representation questions that exist with respect to Debtor's
business and no union organizing activities that are taking place.

     (p)  Environmental Laws.  Debtor has complied and will comply in all
material respects with all Environmental Laws applicable to the transfer,
construction on, and operations of its property and business.  Debtor has (1) 
not
received any summons, complaint, order, or similar notice that it is not in
compliance with, or that any public authority is investigating its compliance
with, any Environmental Laws and (2) no knowledge of any material violation of
any Environmental Laws on or about its assets or property.  Debtor will comply,
in all material respects with all Environmental Laws and provide Secured Party,
promptly following receipt, copies of any correspondence, notice, complaint,
order, or other document that it receives asserting or alleging a circumstance
or condition which requires or may require a cleanup, removal, remedial action
or other response by or on the part of Debtor under Environmental Laws, or which
seeks damages or civil, criminal or punitive penalties from Debtor for an 
alleged
violation of any Environmental Laws.  Debtor will advise Secured Party in 
writing
as soon as Debtor becomes aware of any condition or circumstance that makes the
environmental representations or warranties contained in this Agreement
inaccurate in any material respect.  For purposes of this Security Agreement,
"Environmental Laws" means all federal, state, and local laws, rules,
regulations, orders, and decrees relating to health, safety, hazardous
substances, and environmental matters, including, without limitation, the
Resource Recovery and Reclamation Act of 1976, the Comprehensive Environmental
Response, Compensation, and Liability Act of 1980, the Toxic Substances Control
Act, the Clean Water Act of 1977, and the Clean Air Act, all as amended from 
time
to time. 

     (q)  No Liability.  Debtor acknowledges and agrees that Secured Party shall
not be liable for any acts or omissions nor for any error of judgment or mistake
of fact or law other than as a result of Secured Party's gross negligence or
willful misconduct.

     (r)  Setoff.  Without limiting any other right of Secured Party, whenever
Secured Party has the right to declare any Indebtedness to be immediately due 
and
payable (whether or not it has so declared), Secured Party is hereby authorized
at any time and from time to time to the fullest extent permitted by law, to set
off and apply against any and all of the Indebtedness, any and all monies then
or thereafter owed to Debtor by Secured Party in any capacity, whether or not 
the
obligation to pay such monies owed by Secured Party is then due.  Secured Party
shall be deemed to have exercised such right of setoff immediately at the time
of such election even though any charge therefor is made or entered on Secured
Party's records subsequent thereto. 

     (s)  Regulations.  No proceeds of the loans or any other financial
accommodation hereunder will be used, directly or indirectly, for the purpose of
purchasing or carrying any margin security, as that term is defined in
Regulations G, T, U, X of the Board of Governors of the Federal Reserve System.

     (t)  Books and Records.  Debtor shall maintain, at all times, true and
complete books, records and accounts in which true and correct entries are made
of its transactions in accordance with GAAP and consistent with those applied in
the preparation of Debtor's financial statements.  At all reasonable times, upon
reasonable notice, and during normal business hours, Debtor will permit Secured
Party or its agents to audit, examine and make extracts from or copies of any of
its books, ledgers, reports, correspondence, and other records.  Secured Party
may verify any Collateral in any reasonable manner which Secured Party may
consider appropriate, and Debtor shall furnish all reasonable assistance and
information and perform any acts which Secured Party may reasonably request in
connection therewith. 

     (u)  Written Notice.  Debtor agrees to give Secured Party written notice of
any action or inaction by Secured Party or any agent or attorney of Secured 
Party
or that may give rise to a claim against Secured Party or any agent or attorney
of Secured Party or that may be a defense to payment of the obligations for any
reason, including, but not limited to, commission of a tort or violation of any
contractual duty or duty implied by law.   Debtor agrees that unless such notice
is fully given as promptly as possible (and in any event within thirty (30) 
days)
after Debtor has knowledge, or with the exercise of reasonable diligence should
have had knowledge, of any such action or inaction, Debtor shall not assert, and
Debtor shall be deemed to have waived, any claim or defense arising therefrom.

     (v)  Indemnity.  Debtor shall indemnify, defend and hold Secured Party, its
parent, officers, directors, agents, employees, and attorneys harmless from and
against any loss, expense (including reasonable attorneys' fees and costs),
damage or liability arising directly or indirectly out of (i) any breach of any
representation, warranty or covenant contained herein and in the other Loan
Documents, (ii) any claim or cause of action that would deny Secured Party the
full benefit or protection of any provision herein and in the Loan Documents, 
and
(iii) the ownership, possession, lease, operation, use, condition, sale, return,
or other disposition of the Collateral.  If after receipt of any payment of all
or any part of the Indebtedness, Secured Party is for any reason compelled to
surrender such payment to any person or entity, because such payment is
determined to be void or voidable as a preference, impermissible set-off, or a
diversion of trust funds, or for any other reason, this Security Agreement and
the Loan Documents shall continue in full force and effect and Debtor shall be
liable to Secured Party for the amount of such payment surrendered.  The
provisions of the preceding sentence shall be and remain effective
notwithstanding any contrary action which may have been taken by Secured Party
in reliance upon such payment, and any such contrary action so taken shall be
without prejudice to Secured Party's rights under this Security Agreement and
shall be deemed to have been conditioned upon such payment having become final
and irrevocable.  Additionally, Debtor will pay or reimburse Secured Party for
any and all reasonable costs and expenses incurred in connection herewith,
including, but not limited to, attorneys' fees, filing fees, search fees, and
lien recordation.  The provisions of this paragraph shall survive the 
termination
of this Security Agreement and the Loan Documents.

     (w)  Collateral Documentation.  Debtor shall deliver to Secured Party prior
to any advance or loan, satisfactory documentation regarding the Collateral to
be financed, including, but not limited to, such invoices, canceled checks
evidencing payments, or other documentation as may be reasonably requested by
Secured Party.  Additionally, Debtor must satisfy Secured Party that Debtor's
business and financial information is as has been represented and there has been
no material change in Debtor's business, financial condition, operations or
prospects.

3.   Prepayment.  Debtor may prepay the Indebtedness in whole, but not in part,
in accordance with the terms of the Notes.

4.   Events of Default.  If any one of the following events (each of which is
herein called an "Event of Default") shall occur: (a) Debtor defaults in the
payment, when due, of any Indebtedness, or (b) any warranty or representation of
Debtor is untrue or inaccurate or Debtor breaches any warranty or representation
hereunder, or (c) Debtor breaches or defaults in the performance of any other
agreement or covenant hereunder or under any of the Loan Documents, or (d) 
Debtor
shall default in the payment or performance of any debt or other obligation in
connection with any indebtedness of any kind owed by it to any person or entity
in excess of Five Million and 00/100 Dollars ($5,000,000), including, but not
limited to, Secured Party, or (e) Debtor becomes insolvent, makes an assignment
for the benefit of creditors or ceases to continue as a going business, or (f)
a receiver, trustee, conservator, or liquidator is appointed for Debtor or for
all or any portion of Debtor's property, with or without the approval or consent
of Debtor, or (g) a petition is filed by or against Debtor under the Bankruptcy
Code or any amendment thereto or under any other insolvency law or laws 
providing
for the relief of debtors, or (h) in the reasonable opinion of Secured Party the
value of the Collateral is substantially reduced or Secured Party considers that
the prospect of full performance and satisfaction by Debtor of the Indebtedness
is imperiled; or (i) if there is a material adverse change in the business or
financial condition or prospects of Debtor then, and in any such event, Secured
Party shall have the right to exercise any one or more of the remedies
hereinafter provided.

Each of the following events shall also constitute an Event of Default hereunder
and upon the occurrence of any one or more of them, Secured Party shall have the
right to exercise any one or more of the remedies hereinafter provided:

          (aa) If at the end of any fiscal year quarter of Debtor, Debtor's net
income before interest, taxes, depreciation and amortization ("EBITDA") for the
preceding four (4) fiscal year quarters (including the quarter just ended) is
less than one and one-half (1.5) times as much as all of Debtor's interest
expense incurred during the same four (4) fiscal year quarters ("Interest
Expense"), all as determined in accordance with GAAP (i.e., the ratio of EBITDA
to Interest Expense in any four (4) fiscal year quarters may not be less than
1.5:1); or 
          (bb) If Debtor at any time has a net worth as determined in accordance
with GAAP of less than Sixty-Five Million and 00/100 Dollars ($65,000,000); or 
              (cc) If at the end of any fiscal year of Debtor, Debtor's
"operating income" for its store located at 1673 West Lacey Boulevard, Hanford,
California, is less than One Million Dollars ($1,000,000), as shown on any Store
Income Statement.

     5.   Remedies.  If an Event of Default shall occur, in addition to all
rights and remedies of a secured party under the Uniform Commercial Code, 
Secured
Party may, at its option, at any time (a) declare the entire unpaid Indebtedness
to be immediately due and payable; (b) without demand or legal process, enter
into the premises where the Collateral may be found and take possession of and
remove the Collateral, all without charge to or liability on the part of Secured
Party; and (c) require Debtor to assemble the Collateral, render it unusable, 
and
crate, pack, ship, and deliver the Collateral to Secured Party in such manner 
and
at such place as Secured Party may require, all at Debtor's sole cost and
expense.  

DEBTOR HEREBY EXPRESSLY WAIVES ITS RIGHTS IF ANY TO (1) PRIOR NOTICE OF
REPOSSESSION AND (2) A JUDICIAL OR ADMINISTRATIVE HEARING PRIOR TO SUCH
REPOSSESSION.  Secured Party may, at its option, ship, store, and repair the
Collateral so removed and sell any or all of it at a public or private sale or
sales.  Unless the Collateral is perishable or threatens to decline speedily in
value or is of a type customarily sold on a recognized market, Secured Party 
will
give Debtor reasonable notice of the time and place of any public sale thereof
or of the time after which any private sale or any other intended disposition
thereof is to be made, it being understood and agreed that Secured Party may be
a buyer at any such sale and Debtor may not, either directly or indirectly, be
a buyer at any such sale. The requirements, if any, for reasonable notice will
be met if such notice is mailed postage prepaid to Debtor at its address shown
above, at least five (5) days before the time of sale or disposition.  Debtor
shall also be liable for and shall upon demand pay to Secured Party all expenses
incurred  by Secured Party in connection with the undertaking or enforcement by
Secured Party of any of its rights or remedies hereunder or at law, including,
but not limited to, all expenses of repossessing, storing, shipping, repairing,
selling or otherwise disposing of the Collateral and legal expenses, including
reasonable attorneys' fees and court costs (through any and all appeals and
judgment enforcement actions, it being acknowledged and agreed by Debtor that
this provision shall survive and not merged with any such judgment), all of 
which
costs and expenses shall be additional Indebtedness hereby secured.  After any
such sale or disposition, Debtor shall be liable for any deficiency of the
Indebtedness remaining unpaid, with interest thereon at the rate set forth in 
the
related Note.

6.   Cumulative Remedies.  All remedies of Secured Party hereunder are
cumulative, are in addition to any other remedies provided for by law or in
equity and may, to the extent permitted by law, be exercised concurrently or
separately, and the exercise of any one remedy shall not be deemed an election
of such remedy or to preclude the exercise of any other remedy.  No failure on
the part of Secured Party to exercise, and no delay in exercising any right or
remedy, shall operate as a waiver thereof or in any way modify or be deemed to
modify the terms of this Security Agreement and the other Loan Documents or the
Indebtedness, nor shall any single or partial exercise by Secured Party of any
right or remedy preclude any other or further exercise of the same or any other
right or remedy.

7.   Assignment.  Secured Party may transfer or assign this Security Agreement,
the Note, or the Indebtedness and the other Loan Documents either together or
separately without releasing Debtor or the Collateral, and upon such transfer or
assignment the assignee or holder shall be entitled to all the rights, powers,
privileges and remedies of Secured Party to the extent assigned or transferred. 
The obligations of Debtor shall not be subject, as against any such assignee or
transferee, to any defense, set-off, or counter-claim available to Debtor 
against
Secured Party and any such defense, set-off, or counter-claim may be asserted
only against Secured Party.

8.   Time is of the Essence.  Time and manner of performance by Debtor of its
duties and obligations under this Security Agreement, the Notes, and the other
Loan Documents is of the essence. If Debtor shall fail to comply with any
provision of this Security Agreement and the other Loan Documents, Secured Party
shall have the right, but shall not be obligated, to take action to address such
non-compliance, in whole or in part, and all moneys spent and expenses and
obligations incurred or assumed by Secured Party shall be paid by Debtor upon
demand and shall be added to the Indebtedness.  Any such action by Secured Party
shall not constitute a waiver of Debtor's default.

9.   Enforcement.  This Agreement shall be governed by and construed in
accordance with the laws and decisions of the State of Illinois.  At Secured
Party's election and without limiting Secured Party's right to commence an 
action
in any other jurisdiction, Debtor hereby submits to the exclusive jurisdiction
and venue of any court (federal, state or local) having situs within the State
of Illinois, expressly waives personal service of process and consents to 
service
by certified mail, postage prepaid, directed to the last known address of 
Debtor,
which service shall be deemed completed within ten (10) days after the date of
mailing thereof.

10.  Further Assurance;  Notice.  Debtor shall, at its expense, do, execute and
deliver such further acts and documents as Secured Party may from time to time
reasonably require to assure and confirm the rights created or intended to be
created hereunder to carry out the intention or facilitate the performance of 
the
terms of this Security Agreement and the Loan Documents or to assure the
validity, perfection, priority or enforceability of any security interest 
created
hereunder. Debtor agrees to execute any instrument or instruments necessary or
expedient for filing, recording, perfecting, notifying, foreclosing, and/or
liquidating of Secured Party's interest in the Collateral upon request of, and
as determined by, Secured Party, and Debtor hereby specifically authorizes
Secured Party to prepare and file Uniform Commercial Code financing statements
and other documents and to execute same for and on behalf of Debtor as Debtor's
attorney-in-fact, irrevocably and coupled with an interest, for such purposes. 
All notices required or otherwise given by either party shall be deemed
adequately and properly given if sent by registered or certified mail or by
overnight courier with a copy by facsimile to the other party at the addresses
stated herein or at such other address as the other party may from time to time
designate in writing.

11.  Waiver of Jury Trial.  Debtor and Secured Party hereby waive their
respective rights to a jury trial of any claim or cause of action based upon or
arising out of this Security Agreement, the Notes, or the other Loan Documents. 
This waiver is informed and freely made.  Debtor and Secured Party acknowledge
that this waiver is a material inducement to enter into a business relationship,
that each has already relied on the waiver in entering into this Agreement and
the other Loan Documents, and that each will continue to rely on the waiver in
their related future dealings.  Debtor and Secured Party further warrant and
represent that each has reviewed this waiver with its legal counsel and that 
each
knowingly and voluntarily waives its jury trial rights following consultation
with legal counsel. 

12.  Complete Agreement.  This Security Agreement and the other related Loan
Documents are intended by Debtor and Secured Party to be the final, complete, 
and
exclusive expression of the agreement between them.  This Security Agreement and
the other related Loan Documents may not be altered, modified or terminated in
any manner except by a writing duly signed by the parties hereto.  Debtor and
Secured Party intend this Security Agreement and the other related Loan 
Documents
to be valid and binding and no provisions hereof and thereof which may be deemed
unenforceable shall in any way invalidate any other provisions of this Security
Agreement and the other related Loan Documents, all of which shall remain in 
full
force and effect.  This Security Agreement and the other related Loan Documents
shall be binding upon the respective successors, legal representatives, and
assigns of the parties. The singular shall include the plural, the plural shall
include the singular, and the use of any gender shall be applicable to all
genders.  If there be more than one Debtor, the warranties, representations and
agreements herein are joint and several.  The Schedules on the following page[s]
are a part hereof. Sections and subsections headings are included for 
convenience
of reference only and shall not be given any substantive effect.

IN WITNESS WHEREOF, Secured Party and Debtor have each signed this Security
Agreement as of the day and year first above written.

HELLER FINANCIAL, INC.,       GOTTSCHALKS, INC.,
a Delaware corporation             a Delaware corporation

By:   s\Clifford Lehman       By: s\Alan A. Weinstein                          

Name: Clifford Lehman         Name: Alan A. Weinstein                        

Title: Vice President         Title: Senior Vice President/CFO                

Fax: (415) 986-4106           Fax: (209) 434-4804                         


SCHEDULE

Description of Collateral

Description of Collateral (Full description including make, model and serial
number):

See Schedule A attached hereto and made a part hereof by reference.


Place where Collateral is to be kept:  1673 West Lacey Blvd., Hanford, CA


Other liens, encumbrances or security interests to which Collateral is subject,
if any.

     None


Other Collateral

     Real Property



If Collateral is attached or to be attached to real estate, set forth:

Address of Real Estate (Including County, block number, lot number, etc.):

See Schedule B attached hereto and made a part hereof by reference.


Record Owner of Real Estate (Name and Address):

     Gottschalks, Inc.
     7 River Park Place
     Fresno, CA   93729


If the real estate at which the Collateral is to be kept is leased:

Name and Address of Lessor of Real Estate:

     None


                                             ____________
                                             Initials






                             SCHEDULE A

Description of Collateral:

All fixtures, machinery, apparatus, goods (other than inventory), equipment,
materials, building materials, fittings, chattels and other tangible personal
property, and all appurtenances and additions thereto and betterments, renewals,
substitutions and replacements thereof now or hereafter owned by Debtor or in
which Debtor has or hereafter shall acquire an interest, whether now or 
hereafter
located on, attached to, contained in or used or usable in connection with the
real property described below (the "Premises"), or placed on any part thereof,
though not attached thereto, including without limitation all screens, awnings,
shades, blinds, curtains, draperies, carpets, rugs, furniture and furnishings,
heating, lighting, air conditioning, refrigeration, incineration and/or
compacting plants, systems and equipment, hoists, stoves, ranges, vacuum and
other cleaning systems, call systems, sprinkler systems and other fire 
prevention
and extinguishing apparatus and materials, motors, machinery, pipes, ducts,
conduits, dynamos, engines, compressors, generators, boilers, stokers, furnaces,
pumps, tanks, appliances, equipment and fittings; all rights of Debtor in
construction contracts, plans, specifications and architects agreements arising
in connection with the improvement of the Premises, and all permits, licenses,
franchises, certifications and other rights and privileges obtained in 
connection
therewith; all proceeds, substitutions and replacements of the foregoing;
together with all the leases, subleases, lettings and licenses of, and all other
contracts, bonds and agreements relating to the use, occupancy or operation of
the Premises or any part thereof, now or hereafter entered into, and all
amendments, modifications, supplements, additions, extensions and renewals
thereof (for purposes of this Schedule A, collectively, "Leases"), and all 
right,
title and interest of Debtor in, to and under the Leases, including the right to
all cash and securities deposited thereunder (as down payments, security
deposits, or otherwise), all rights of first refusal with respect thereto, and
the right to receive and collect the rents, security deposits, income, proceeds,
earnings, royalties, revenues, issues, profits and other similar items and 
things
payable in connection with the Leases, or any of them,, and the right to 
enforce,
whether at law or in equity or by any other means, all provisions and options
thereof or thereunder; together with all unearned premiums, accrued, accruing or
to accrue under insurance policies now or hereafter obtained by Debtor in
accordance with the Security Agreement between Debtor and Heller Financial, 
Inc.,
a Delaware corporation, dated at or around December 16, 1994, all proceeds
(including funds, accounts, deposits, instruments, general intangibles, notes or
chattel paper) of the conversion, voluntary or involuntary, of the Premises into
cash or other liquidated claims, including proceeds of hazard, title and other
insurance and proceeds received pursuant to any sales or rental agreements of
Debtor in respect of the Premises, and all judgments, damages, awards,
settlements and compensation (including interest thereon) heretofore or 
hereafter
made to the present and all subsequent owners of the Premises and/or any other
property or rights conveyed or encumbered hereby for any injury to or decrease
in the value thereof for any reason, or by any governmental or other lawful
authority for the taking by eminent domain, condemnation or otherwise of all or
any part thereof; provided, that Secured Party's security interest in the
accounts receivable arising out of Debtor's private label credit card program,
and the collections and proceeds thereof in whatever form (including any related
"instruments," "documents" and "chattel paper," each as defined under the
California Uniform Commercial Code), all deposit accounts associated therewith,
and all books and records related thereto, shall automatically terminate (but 
not
Secured Party's security interest in the proceeds thereof consisting of any
amounts paid by Gottschalks Credit Receivables Corporation) upon the sale of 
such
accounts by Debtor to Gottschalks Credit Receivables Corporation.

Description of Premises.

     The Premises referred to herein is all of that certain real property
situated in the County of Kings, State of California, commonly known as 1673 
West
Lacey Boulevard, Hanford, California, and more particularly described on 
Schedule
B attached hereto and incorporated herein by this reference.


                         INITIALS:           



                           PROMISSORY NOTE

$6,650,000.00                                      December 16, 1994

     FOR VALUE RECEIVED, Gottschalks, Inc., a Delaware corporation
("Maker"),promises to pay to the order of Heller Financial, Inc., a Delaware
corporation (together with any holder of this Note, "Payee"), at its office
located at 500 West Monroe Street, Chicago, Illinois 60661, or at such other
place as Payee may from time to time designate, the principal sum of Six Million
Six Hundred Fifty Thousand and 00/100 Dollars ($6,650,000.00), together with
interest thereon at a fixed rate equal to ten and 45/100 percent (10.45%) per
annum.  Principal and interest shall be payable in eighty-four (84) consecutive
monthly installments commencing February 1, 1995, and continuing on the first 
day
of each month thereafter until this Note is fully paid.  The first eighty-three
(83) monthly installments shall be in the principal amount of Seventy-Nine
Thousand One Hundred Sixty-Six and 67/100 Dollars ($79,166.67), plus all accrued
and unpaid interest, and the eighty-fourth (84th) monthly installment (the due
date of which is defined herein as the "Maturity Date") shall be in the 
principal
amount of Seventy-Nine Thousand One Hundred Sixty-Six and 39/100 Dollars
($79,166.39), plus all accrued and unpaid interest.  In addition, Maker shall
also make an interest only initial payment on January 1, 1995, of all accrued
interest from the date of this Note through December 31, 1994.  All payments
shall be applied first to interest and then to principal.  Interest shall be
computed on the basis of a 360 day year comprised of 30-day months and charged
for the actual number of days elapsed.

     Notwithstanding the foregoing, if at any time implementation of any
provision hereof shall cause the interest contracted for or charged herein or
collectable hereunder to exceed the applicable lawful maximum rate, then the
interest shall be limited to such lawful maximum.

     Upon forty-five (45) days prior written notice to Payee, on any regular
installment payment date, Maker may prepay in full, but not in part, the then
entire unpaid principal balance hereof together with all accrued and unpaid
interest thereon to the date of such prepayment, provided that along with and in
addition to such prepayment Maker shall pay (i) any and all other sums due
hereunder and then due under the Security Agreement, Deed of Trust, and other
documents of even date herewith executed by Maker in favor of Payee encumbering
and granting a security interest in certain property and securing the
indebtedness described therein and evidenced by this Note (together, the
"Security Documents") and (ii) a prepayment fee as liquidated damages and not as
a penalty, in a sum equal to the following percentages of the amount prepaid: 5%
of the amount prepaid for any prepayment during Loan Year 1; 4% of the amount
prepaid for any prepayment during Loan Year 2; 3% of the amount prepaid for any
prepayment during Loan Year 3; 2% of the amount prepaid for any prepayment 
during
Loan Year 4; 1% of the amount prepaid for any prepayment during Loan Year 5; 1%
of the amount prepaid for any prepayment during Loan Year 6: and, 1% of the
amount prepaid for any prepayment during Loan Year 7.  Any payment of the 
amounts
due under this Note following acceleration of the maturity date upon the
occurrence of any Event of Default (as defined in the Security Documents), shall
constitute a voluntary prepayment hereunder as to which the prepayment fee
described in clause (ii) above shall apply.  The phrase "Loan Year" as used
herein shall mean each twelve (12) consecutive months commencing on the date of
this Note.

     This Note is secured by the Security Documents, under which Payee has been
granted a security interest in certain real and personal property to secure the
payment and performance by Maker of this Note, to which reference is made for a
further statement of the nature and extent of protection and security afforded,
the rights of Payee and the rights and obligations of the undersigned.

     Time is of the essence hereof.  If payment of any installment or any other
sum due under this Note or the Security Documents is not paid within ten (10)
days after its due date, Maker agrees to pay a late charge of five cents (.05) 
per
dollar on, and in addition to, the amount of each such payment, but not 
exceeding
the lawful maximum.  In the event Maker shall fail to make any payment under 
this
Note within ten (10) days after its due date or if Maker shall be in breach or
default of the Security Documents, then the entire unpaid principal balance
hereof with accrued unpaid interest thereon together with all other sums payable
under this Note or the Security Documents, shall, at the option of Payee and
without notice or demand, become immediately due and payable, such accelerated
balance bearing interest until paid at the rate of three percent (3%) per annum
above the fixed rate set forth in the first paragraph of this Note (the "Default
Rate").

     Maker and all endorsers, guarantors or any others who may at any time 
become
liable for the payment hereof hereby consent to any and all extensions of time,
renewals, waivers and modifications of, and substitutions or release of security
or of any party primarily or secondarily liable on, or with respect to, this 
Note
or the Security Documents or any of the terms and provisions of either that may
be made, granted or consented to by Payee, and agree that suit may be brought 
and
maintained against any one or more of them, at the election of Payee, without
joinder of the others as parties thereto, and that Payee shall not be required
to first foreclose, proceed against, or exhaust any security herefor, in order
to enforce payment of this Note by any one or more of them.  Maker and all
endorsers, guarantors or any others who may at any time become liable for the
payment hereof hereby severally waive presentment, demand for payment, notice of
nonpayment, protest, notice of protest, notice of dishonor, and all other 
notices
in connection with this Note, filing of suit and diligence in collecting this
Note or enforcing any of the security herefor, and agree to pay, if permitted by
law, all expenses incurred in collection, including reasonable attorneys' fees,
and hereby waive all benefits of valuation, appraisement and exemption laws.

     If there be more than one Maker, all the obligations, promises, agreements
and covenants of Maker under this Note are joint and several.  If any Maker is
a corporation, it and the persons signing on its behalf represent and warrant
that the execution and delivery of this Note has been duly authorized by all
necessary and appropriate corporate and shareholder action.

     THIS NOTE SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS 
AND
DECISIONS OF THE STATE OF ILLINOIS.  AT HOLDER'S ELECTION AND WITHOUT LIMITING
HOLDER'S RIGHT TO COMMENCE AN ACTION IN ANY OTHER JURISDICTION, MAKER HEREBY
SUBMITS TO THE EXCLUSIVE JURISDICTION AND VENUE OF ANY COURT (FEDERAL, STATE OR
LOCAL) HAVING SITUS WITHIN THE STATE OF ILLINOIS, EXPRESSLY WAIVES PERSONAL
SERVICE OF PROCESS AND CONSENTS TO SERVICE BY CERTIFIED MAIL, POSTAGE PREPAID,
DIRECTED TO THE LAST KNOWN ADDRESS OF MAKER, WHICH SERVICE SHALL BE DEEMED
COMPLETED WITHIN TEN (10) DAYS AFTER THE DATE OF MAILING THEREOF.  

     MAKER HEREBY WAIVES ITS RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF
ACTION BASED UPON OR ARISING OUT OF THIS NOTE.  THIS WAIVER IS INFORMED AND
FREELY MADE.  MAKER ACKNOWLEDGES THAT HIS WAIVER IS A MATERIAL INDUCEMENT TO
ENTER INTO A BUSINESS RELATIONSHIP, THAT IT HAS ALREADY RELIED ON THE WAIVER IN
ENTERING INTO THIS NOTE, AND THAT IT WILL CONTINUE TO RELY ON THE WAIVER IN ITS
RELATED FUTURE DEALINGS.  

     MAKER FURTHER WARRANTS AND REPRESENTS THAT IT HAS REVIEWED THIS WAIVER WITH
ITS LEGAL COUNSEL AND THAT IT KNOWINGLY AND VOLUNTARILY WAIVES ITS JURY TRIAL
RIGHTS FOLLOWING CONSULTATION WITH LEGAL COUNSEL.



Witness/Attest:                              Gottschalks, Inc., a
                                             Delaware corporation


                                             By: s\Alan A. Weinstein           

                                             Name: Alan A. Weinstein           

                                             Title: Sr. V.P./C.F.O.            
                                             1
PROM-NOTE.DOC\08/94


                             EXHIBIT 21
                                  
                   Subsidiaries of the Registrant


                               State or Other
                                Jurisdiction       Name(s) Under Which
                              Incorporation or       Subsidiary Does
Name of Subsidiary              Organization             Business     

Gottschalks Credit              Delaware           Gottschalks Credit
Receivables                                        Receivables 
Corporation                                        Corporation






EXHIBIT 23





INDEPENDENT AUDITORS' CONSENT



We consent to the incorporation by reference in Registration Statements No.
33-54783 and No. 33-54789 of Gottschalks Inc. on Form S-8 of our report dated
February 28, 1995 (March 31, 1995 as to Note 4), appearing in the Annual
Report on Form 10-K of Gottschalks Inc. for the year ended January 28, 1995.




DELOITTE & TOUCHE, LLP

s/Deloitte & Touche,LLP

Fresno, California
April 24, 1995

<TABLE> <S> <C>

<ARTICLE>      5
<MULTIPLIER>   1,000
       
<S>                                 <C>         <C>
<PERIOD-TYPE>                       YEAR
<FISCAL-YEAR-END>                               JAN-28-1995
<PERIOD-END>                                    JAN-28-1995
<CASH>                                                3,156 
<SECURITIES>                                              0
<RECEIVABLES>                                        31,831
<ALLOWANCES>                                          1,395 
<INVENTORY>                                          80,678 
<CURRENT-ASSETS>                                    126,701 
<PP&E>                                              129,626 
<DEPRECIATION>                                       35,817
<TOTAL-ASSETS>                                      233,353
<CURRENT-LIABILITIES>                                88,801
<BONDS>                                              33,672
<COMMON>                                                104
                                     0
                                               0
<OTHER-SE>                                           83,473
<TOTAL-LIABILITY-AND-EQUITY>                        233,353
<SALES>                                             363,603
<TOTAL-REVENUES>                                    373,262
<CGS>                                               247,423
<TOTAL-COSTS>                                             0 
<OTHER-EXPENSES>                                      5,860
<LOSS-PROVISION>                                      2,052
<INTEREST-EXPENSE>                                   10,238
<INCOME-PRETAX>                                       2,337 
<INCOME-TAX>                                            821 
<INCOME-CONTINUING>                                   1,516 
<DISCONTINUED>                                            0
<EXTRAORDINARY>                                           0
<CHANGES>                                                 0
<NET-INCOME>                                          1,516 
<EPS-PRIMARY>                                           .15 
<EPS-DILUTED>                                           .15 
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission