HARLEY DAVIDSON INC
10-Q, 1999-11-10
MOTORCYCLES, BICYCLES & PARTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 10-Q



(X)  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 For the quarterly period ended September 26, 1999

     or

( )  Transition  Report  Pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange Act of 1934

     For the transition period from ___________________ to ____________________


Commission File Number 1-9183


                             Harley-Davidson, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its Charter)

          Wisconsin                                     39-1382325
- -------------------------------                      -------------------
(State or other jurisdiction of                       (I.R.S. Employer
incorporation or organization)                       Identification No.)


3700 West Juneau Avenue, Milwaukee, Wisconsin              53208
- ---------------------------------------------            ----------
(Address of principal executive offices)                 (Zip Code)


(Registrant's telephone number, including area code)  (414) 342-4680
                                                      --------------

                                      None
                    -----------------------------------------
                     (Former name, former address and former
                    fiscal year, if changed since last report)


Indicate  by check  mark  whether  the  registrant:  (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes __X__   No ___

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Common Stock Outstanding as of November 8, 1999: 151,320,267 Shares


<PAGE>

                              HARLEY-DAVIDSON, INC.

                                 Form 10-Q Index
                    For the Quarter Ended September 26, 1999


                                                                           Page
                                                                           ----
Part I. Financial Information

     Item 1. Consolidated Financial Statements
               Condensed Consolidated Statements of Income                   3
               Condensed Consolidated Balance Sheets                         4
               Condensed Consolidated Statements of Cash Flows               5
               Notes to Condensed Consolidated Financial Statements        6-8

     Item 2. Management's Discussion and Analysis of Financial
                  Condition and Results of Operations                     9-17

     Item 3. Quantitative and Qualitative Disclosures about Market Risk     17

Note regarding forward-looking statements                                   17

Part II.  Other Information

     Item 1. Legal Proceedings                                              18

     Item 6. Exhibits and Reports on Form 8-K                               18

     Signatures                                                             19

     Exhibit Index                                                          20


                                       2
<PAGE>

                         PART I - FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements

                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                                   (Unaudited)
                    (In thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                      Three months ended              Nine months ended
                                                      ------------------              -----------------
                                                   Sep. 26,       Sep. 27,         Sep. 26,        Sep. 27,
                                                     1999           1998             1999            1998
                                                     ----           ----             ----            ----
<S>                                                <C>            <C>            <C>             <C>
Net Sales                                          $623,193       $517,198       $1,790,476      $1,500,889
Cost of goods sold                                  418,535        346,059        1,183,690       1,002,347
                                                    -------        -------        ---------       ---------
Gross profit                                        204,658        171,139          606,786         498,542
Operating income from financial services              7,514          3,599           19,274          12,539
Operating expenses                                 (110,775)       (94,599)        (326,712)       (272,896)
                                                    -------        -------        ---------       ---------
Income from operations                              101,397         80,139          299,348         238,185
Interest income, net                                  2,090          1,056            5,571           2,442
Other, net                                             (556)         1,287           (1,019)           (508)
                                                    -------        -------        ---------       ---------
Income before provision for income taxes            102,931         82,482          303,900         240,119
Provision for income taxes                           37,569         30,110          110,924          87,647
                                                    -------        -------        ---------       ---------
Net income                                         $ 65,362       $ 52,372       $  192,976      $  152,472
                                                   ========       ========       ==========      ==========

Earnings per common share:
  Basic                                                $.43           $.34            $1.26           $1.00
                                                       ====           ====            =====           =====
  Diluted                                              $.42           $.34            $1.24            $.99
                                                       ====           ====            =====            ====

Weighted-average common shares outstanding:
  Basic                                             152,196        152,434          152,770         152,069
  Diluted                                           154,604        154,903          155,294         154,558

Cash dividends per share                              $.045          $.040            $.130           $.115
                                                      =====          =====            =====           =====

</TABLE>

                                       3
<PAGE>
<TABLE>
                              Harley-Davidson, Inc.
                      Condensed Consolidated Balance Sheets
                                 (In thousands)
<CAPTION>

                                              Sep. 26,           Dec. 31,           Sep. 27,
                                                1999               1998               1998
                                                ----               ----               ----
                                            -unaudited-                           -unaudited-
ASSETS
Current assets:
<S>                                         <C>                 <C>                <C>
  Cash and cash equivalents                 $  163,833          $  165,170         $  122,146
  Accounts receivable, net                     125,554             113,417            112,305
  Finance receivables, net                     419,955             360,341            337,924
  Inventories (Note 2)                         166,812             155,616            145,019
  Other current assets                          53,370              50,419             52,105
                                            ----------          ----------         ----------
Total current assets                           929,524             844,963            769,499

Finance receivables, net                       389,263             319,427            352,866
Property, plant and equipment, net             640,841             627,759            580,757
Goodwill                                        50,368              51,197             44,852
Other assets                                    75,782              76,863             69,883
                                            ----------          ----------         ----------
                                            $2,085,778          $1,920,209         $1,817,857
                                            ==========          ==========         ==========

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable                          $  180,939          $  122,722         $  132,988
  Accrued expenses and other                   207,488             199,051            169,189
  Current portion of finance debt              173,974             146,742            132,413
                                            ----------          ----------         ----------
Total current liabilities                      562,401             468,515            434,590

Finance debt                                   280,000             280,000            280,000
Other long-term liabilities                     66,652              69,700             63,510
Postretirement health care benefits             74,183              72,083             70,605

Contingencies (Note 6)

Total shareholders' equity                   1,102,542           1,029,911            969,152
                                            ----------          ----------         ----------
                                            $2,085,778          $1,920,209         $1,817,857
                                            ==========          ==========         ==========
</TABLE>


                                       4
<PAGE>

<TABLE>
                                                Harley-Davidson, Inc.
                                   Condensed Consolidated Statements of Cash Flows
                                                     (Unaudited)
                                                   (In thousands)
<CAPTION>

                                                                              Nine months ended

                                                                          Sep. 26,         Sep. 27,
                                                                            1999             1998
                                                                            ----             ----
Cash flows from operating activities:
<S>                                                                      <C>              <C>
  Net income                                                             $  192,976       $  152,472
  Adjustments to reconcile net income to
   net cash provided by operating activities:
     Depreciation and amortization                                           82,443           62,725
     Provision for credit losses                                             14,541            8,082
     Long-term employee benefits                                               (957)           5,860
     Other, net                                                                 608              957
     Net change in other current assets and current liabilities              42,472          (17,330)
                                                                         ----------       ----------
Net cash provided by operating activities                                   332,083          212,766

Cash flows from investing activities:
  Purchase of property and equipment                                        (93,415)        (110,610)
  Finance receivables acquired or originated                             (2,482,752)      (1,996,967)
  Finance receivables collected/sold                                      2,338,761        1,840,770
  Other, net                                                                 (2,168)           1,692
                                                                         ----------       ----------
Net cash used in investing activities                                      (239,574)        (265,115)

Cash flows from financing activities:
  Net increase in finance debt                                               27,232           41,765
  Dividends paid                                                            (13,382)         (17,907)
  Stock repurchase                                                         (130,284)         (15,174)
  Issuance of stock under employee stock option plans                        22,588           18,349
                                                                         ----------       ----------
Net cash (used) provided by financing activities                            (93,846)          27,033
                                                                         ----------       ----------

Net decrease in cash and cash equivalents                                    (1,337)         (25,316)

Cash and cash equivalents:
  At beginning of period                                                    165,170          147,462
                                                                         ----------       ----------
  At end of period                                                       $  163,833       $  122,146
                                                                         ==========       ==========

</TABLE>

                                       5
<PAGE>



                              HARLEY-DAVIDSON, INC.
              Notes to Condensed Consolidated Financial Statements
                                   (Unaudited)

Note 1 - Basis of Presentation and Use of Estimates
- ---------------------------------------------------
The condensed interim  consolidated  financial  statements  included herein have
been prepared by  Harley-Davidson,  Inc. (the "Company") without audit.  Certain
information and footnote  disclosures  normally  included in complete  financial
statements have been condensed or omitted  pursuant to the rules and regulations
of the Securities  and Exchange  Commission  and generally  accepted  accounting
principles for interim financial information.  However, the foregoing statements
contain all adjustments  (consisting only of normal recurring adjustments) which
are,  in the  opinion of Company  management,  necessary  to present  fairly the
consolidated financial position as of September 26, 1999 and September 27, 1998,
and the results of operations for the three- and nine-month  periods then ended.
For further  information,  refer to the  consolidated  financial  statements and
footnotes  thereto  included in the Company's Annual Report on Form 10-K for the
year ended December 31, 1998.

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the financial  statements and accompanying notes.
Actual results could differ from those estimates.

Note 2 - Inventories
- --------------------
The Company values its inventories at the lower of cost,  principally  using the
last-in,  first-out  (LIFO)  method,  or  market.  Inventories  consist  of  the
following (in thousands):

                                                  Sep. 26,   Dec. 31,   Sep. 27,
                                                    1999       1998       1998
                                                    ----       ----       ----
Components at the lower of cost, first-in,
 first-out (FIFO), or market:
    Raw material & work-in-process                $ 62,182   $ 55,336   $ 55,060
    Finished goods                                  33,899     27,295     24,884
    Parts & accessories and general merchandise     92,206     93,710     89,354
                                                  --------   --------   --------
                                                   188,287    176,341    169,298
Excess of FIFO over LIFO                            21,475     20,725     24,279
                                                  --------   --------   --------
Inventories as reflected in the accompanying
 condensed consolidated balance sheets            $166,812   $155,616   $145,019
                                                  ========   ========   ========


                                       6
<PAGE>

Note 3 - Business Segments
- --------------------------
The Company operates in two business segments:  Motorcycles and Related Products
(Motorcycles) and Financial Services which consists of the Company's subsidiary,
Harley-Davidson Financial Services, Inc., formerly Eaglemark Financial Services,
Inc. The Company's  reportable  segments are strategic business units that offer
different  products  and  services.  They are  managed  separately  based on the
fundamental differences in their operations. Selected segment information is set
forth below (in thousands):

                                    Three months ended      Nine months ended
                                    ------------------      -----------------

                                    Sep. 26,  Sep. 27,     Sep. 26,     Sep. 27,
                                      1999      1998         1999         1998
                                      ----      ----         ----         ----
Net sales:
  Motorcycles and Related Products  $623,193  $517,198   $1,790,476  $1,500,889
  Financial Services                   n/a       n/a          n/a          n/a
                                    --------  --------   ----------  ----------
                                    $623,193  $517,198   $1,790,476  $1,500,889
                                    ========  ========   ==========  ==========
Income from operations:
  Motorcycles and Related Products  $ 95,907  $ 79,870   $  287,524  $  234,167
  Financial Services                   7,514     3,599       19,274      12,539
  General corporate expenses          (2,024)   (3,330)      (7,450)     (8,521)
                                    --------  --------   ----------  ----------
                                    $101,397  $ 80,139   $  299,348  $  238,185
                                    ========  ========   ==========  ==========



Note 4 - Earnings Per Share
- ---------------------------
The following table sets forth the  computation  for basic and diluted  earnings
per share (in thousands, except per share amounts):
<TABLE>
<CAPTION>
                                                           Three months ended              Nine months ended
                                                           ------------------              -----------------

                                                           Sep. 26,     Sep. 27,        Sep. 26,        Sep. 27,
                                                             1999         1998            1999            1998
                                                             ----         ----            ----            ----
Numerator
- ---------
Net income used in computing
<S>                                                        <C>          <C>             <C>            <C>
     basic and diluted earnings per share                  $ 65,362     $ 52,372        $192,976       $152,472
                                                           ========     ========        ========       ========
Denominator
- -----------
Denominator for basic earnings per share -
     weighted-average common shares                         152,196      152,434         152,770        152,069
Effect of dilutive securities - employee stock
     options and nonvested stock                              2,408        2,469           2,524          2,489
                                                           --------     --------        --------       --------
Denominator for diluted earnings per share-
     adjusted weighted-average shares                       154,604      154,903         155,294        154,558
                                                            =======      =======        ========       ========

Basic earnings per share                                       $.43         $.34           $1.26          $1.00
                                                               ====         ====           =====          =====

Diluted earnings per share                                     $.42         $.34           $1.24           $.99
                                                               ====         ====           =====           ====

</TABLE>

                                       7
<PAGE>


Note 5 - Comprehensive Income
- -----------------------------
Total  comprehensive  income,  which was  comprised  of net income  and  foreign
currency  translation  adjustments,  amounted to approximately $70.6 million and
$54.1  million for the three months ended  September  26, 1999 and September 27,
1998,  respectively.  Total  comprehensive  income  for the  nine  months  ended
September 26, 1999 and September 27, 1998 was $193.9 million and $156.0 million,
respectively.

Note 6 - Contingencies
- ----------------------
The  Company is  involved  with  government  agencies  in various  environmental
matters,  including a matter involving soil and groundwater contamination at its
York,  Pennsylvania  facility (the Facility).  The Facility was formerly used by
the U.S.  Navy and AMF (the  predecessor  corporation  of Minstar).  The Company
purchased the Facility from AMF in 1981.  Although the Company is not certain as
to the extent of the environmental  contamination at the Facility, it is working
with the  Pennsylvania  Department of  Environmental  Protection in  undertaking
certain investigation and remediation activities, including a site-wide remedial
investigation/feasibility  study.  In January 1995,  the Company  entered into a
settlement  agreement (the Agreement) with the Navy. The Agreement calls for the
Navy and the Company to  contribute  amounts  into a trust equal to 53% and 47%,
respectively,  of future costs  associated  with  investigation  and remediation
activities  at the Facility  (response  costs).  The trust will  administer  the
payment  of  the  future  response  costs  at the  Facility  as  covered  by the
Agreement.  In  addition,  in March 1991 the Company  entered  into a settlement
agreement with Minstar related to certain indemnification obligations assumed by
Minstar in connection with the Company's  purchase of the Facility.  Pursuant to
this settlement, Minstar was obligated to reimburse the Company for a portion of
its response  costs at the Facility.  In the first quarter of 1999,  the Company
received  final  payment  of  Minstar's  portion  of the  response  costs at the
Facility.  Although  substantial  uncertainty  exists  concerning the nature and
scope of the  environmental  remediation that will ultimately be required at the
Facility,  based on preliminary  information  currently available to the Company
and taking into account the Company's  settlement  agreement  with the Navy, the
Company estimates that it will incur  approximately $6 million of net additional
response costs at the Facility.  The Company has  established  reserves for this
amount. The Company's estimate of additional  response costs is based on reports
of environmental  consultants retained by the Company, the actual costs incurred
to date and the  estimated  costs to complete the  necessary  investigation  and
remediation activities. Response costs are expected to be incurred over a period
of approximately 10 years, ending in 2009.

Note 7 - Capital Stock
- ----------------------
During the third quarter of 1999, the Company  repurchased 1.4 million shares of
its  outstanding  common stock with $73.8 million of cash on hand. Year to date,
the Company has repurchased a total of 2.4 million shares with a total of $130.3
million of cash on hand.


                                       8
<PAGE>

Item 2. Management's  Discussion and Analysis of Financial Condition and Results
- --------------------------------------------------------------------------------
of Operations
- -------------

This section should be read in conjunction with the Management's  Discussion and
Analysis of Financial Condition and Results of Operations  section,  included in
the Company's Annual Report on Form 10-K for the year ended December 31, 1998.

       Results of Operations for the Three Months Ended September 26, 1999
       -------------------------------------------------------------------
             Compared to the Three Months Ended September 27, 1998
             -----------------------------------------------------

For the quarter ended September 26, 1999,  consolidated net sales totaled $623.2
million,  a $106.0 million or 20.5% increase over the same period last year. Net
income and  diluted  earnings  per share for 1999 were $65.4  million  and $.42,
respectively,  on 154.6 million weighted average shares outstanding versus $52.4
million  and  $.34,  respectively,  on 154.9  million  weighted  average  shares
outstanding in 1998, increases of 24.8% and 25.0%, respectively.

                     Motorcycle Unit Shipments and Net Sales
                        For the Three-Month Periods Ended
                    September 26, 1999 and September 27, 1998
================================================================================
                                                             Increase
                                           1999      1998   (Decrease) %Change
================================================================================
                            Motorcycle Unit Shipments
================================================================================
Harley-Davidson(R)motorcycle units         42,615    36,428    6,187    17.0%
- --------------------------------------------------------------------------------
Buell(R)motorcycle units                    1,984     1,069      915    85.6
- --------------------------------------------------------------------------------
  Total motorcycle units                   44,599    37,497    7,102    18.9%
================================================================================
                             Net sales (in millions)
================================================================================
  Harley-Davidson motorcycles              $455.7    $383.3    $72.4    18.9%
- --------------------------------------------------------------------------------
  Buell motorcycles                          16.7       9.2      7.5    81.4
- --------------------------------------------------------------------------------
  Total motorcycles                         472.4     392.5     79.9    20.4
- --------------------------------------------------------------------------------
  Motorcycle Parts and Accessories          109.6      90.2     19.4    21.5
- --------------------------------------------------------------------------------
  General Merchandise                        40.9      33.5      7.4    22.2
- --------------------------------------------------------------------------------
  Other                                        .3       1.0      (.7)  (71.0)
- --------------------------------------------------------------------------------
  Total Motorcycles and Related Products   $623.2    $517.2   $106.0    20.5%
================================================================================

The 1999 third quarter  increase in net sales of $106.0 million,  or 20.5%,  was
driven  primarily  by the 17.0%  increase  in  Harley-Davidson  motorcycle  unit
shipments.  During  the  third  quarter  of  1999,  the  Company  increased  its
Harley-Davidson motorcycle unit shipments and production to almost 43,000 units,
approximately 6,000 units higher than the same period last year. This production
increase was  accomplished  while executing an extensive model year 2000 product
launch that included a completely redesigned  Softail(R) family,  powered by the
Company's new Twin Cam88B(TM) counterbalanced engine.

In addition,  1999 third quarter unit shipments were positively  impacted by the
sale of 608 FXR  models,  which are  limited  edition  big twin  Harley-Davidson
motorcycles. The FXR's are being produced at the York, PA manufacturing facility
on a separate  low volume  assembly  line that was  formerly  used for  military
contract production.


                                       9
<PAGE>

Based on the production and shipment  levels achieved this year, the Company has
increased its 1999 annual production target to 175,000 Harley-Davidson units and
has established a production target of 193,000 units for the year 2000. (1)

Third quarter Buell motorcycle  revenue was up $7.5 million over the same period
last year on 915  additional  unit  shipments.  The  average  revenue  per unit,
however,  was down  slightly  from prior year as a result of the high demand for
Buell's lower priced M2 cyclone  model.  The M2 Cyclone made up 29% of the total
unit sales in the third  quarter of 1999 as compared to 23% in the third quarter
of 1998. The Company remains  committed to its 1999 Buell motorcycle  production
target of 7,700 units. (1)

Parts and  Accessories  (P & A) sales of $109.6 million were up $19.4 million or
21.5%,  compared to the third quarter of 1998. Two key factors that  contributed
to the strong  growth in P & A include a custom paint set,  which was offered in
limited  quantities at the July dealer show, and the new accessories  offered in
connection  with  the  redesigned  Softail  family.  The  Company  expects  that
long-term  growth rates for P & A will return to levels that should  approximate
the Harley-Davidson motorcycle growth target. (1)

General  Merchandise sales,  which includes clothing and collectibles,  of $40.9
million were up $7.4 million,  or 22.2%,  compared to the third quarter of 1998.
The third quarter  comparison to prior year was positively  impacted by a change
in the  timing  of  current  year  shipments.  To  better  accommodate  dealers'
preparations,  for the holiday  season,  the  Company  shipped  certain  product
offerings  during  the third  quarter  of 1999 that were not  shipped  until the
fourth  quarter during 1998. As a result,  the Company  expects lower growth for
General  Merchandise in the fourth quarter and an annual growth rate for 1999 of
approximately 10%. (1)

The Company's ability to reach the 1999 and 2000 targeted  production levels and
to attain growth rates in other areas will depend upon, among other factors, the
Company's  ability to (i)  continue to realize  production  efficiencies  at its
production  facilities  through the  implementation of innovative  manufacturing
techniques and other means,  (ii)  successfully  implement  production  capacity
increases in its facilities,  (iii)  successfully  introduce new products,  (iv)
avoid unexpected  product  backorders and (v) sell all of the motorcycles it has
the capacity to produce.  In addition,  the Company could  experience  delays in
making changes to facilities as a result of risks normally  associated  with the
operation  of  manufacturing  facilities,  including  delays in the  delivery of
machinery and equipment or  difficulties  in making such machinery and equipment
operational,  work stoppages,  difficulties  with  suppliers,  natural causes or
other factors.  These risks,  potential delays and  uncertainties  regarding the
costs could also adversely impact the Company's  capital  expenditure  estimates
(see "Liquidity and Capital Resources" section).


                                       10
<PAGE>

                                  Gross Profit

Gross profit increased $33.5 million, or 19.6%, compared to the third quarter of
1998,  primarily due to the increase in overall  sales volume.  The gross profit
margin was 32.8% in 1999  compared to 33.1% in 1998.  The  decrease in the gross
profit  margin  was  driven  primarily  by a  combination  of  additional  costs
associated  with the model year 2000 product  launch and a higher  proportion of
Sportster motorcycle sales.

The model year 2000 product  launch  included the  introduction  of a completely
redesigned Softail family as well as the new Twin Cam 88B engine. As a result of
the aggressive launch, the Company experienced higher costs, including overtime,
as it worked through the extensive model year changes.

The Company's third quarter 1999  Harley-Davidson  motorcycle sales consisted of
24.9%  Sportsters  compared to 23.8% in the same quarter  last year.  The higher
proportion of lower margin Sportsters negatively impacted the 1999 third quarter
margins  as  compared  to the same  quarter in 1998.  The  Company  expects  the
Sportster mix to be approximately 24% in 2000. (1)

                               Operating Expenses
                        For the Three-Month Periods Ended
                    September 26, 1999 and September 27, 1998
================================================================================
                                                              Increase
                                            1999       1998  (Decrease) %Change
- --------------------------------------------------------------------------------
Motorcycles and Related Products           $108.8     $91.3    $17.5     19.2%
- --------------------------------------------------------------------------------
Corporate                                     2.0       3.3     (1.3)   (39.2)
================================================================================
Total operating expenses                   $110.8     $94.6    $16.2     17.1%
================================================================================

Total  operating  expenses  increased $16.2 million,  or 17.1%,  compared to the
third quarter of 1998. The increase was largely the result of higher spending in
the areas of sales,  marketing and engineering.  The Company expects to continue
to invest in its future growth in the remainder of 1999, with increased spending
in the areas of product development and marketing.(1)

                    Operating income from Financial Services
Third quarter 1999 operating income of Harley-Davidson  Financial Services, Inc.
(HDFS) was $7.5 million for the third  quarter of 1999,  or $3.9 million  higher
than the same period last year.  HDFS benefited in 1999 from the increase in the
Company's  U.S.  motorcycle  retail sales and an increase in the  percentage  of
those sales financed by HDFS,  which was 24.0% for the third quarter of 1999, up
from 21.1% for the third quarter of 1998.

                                    Interest
Third quarter 1999 interest  income was higher than in the prior year  primarily
due to higher levels of cash available for short-term investing when compared to
the same period in 1998.

                             Other income (expense)
Third  quarter  1999 other  income was lower than the same period last year as a
result of a $1.3 million  one-time  settlement,  which was recorded in the third
quarter of 1998. The settlement  related to a rebate of harbor  maintenance fees
that where found to be unconstitutional by the U.S. Supreme Court.

                            Consolidated income taxes
The Company's effective income tax rate was 36.5% for the third quarters of 1999
and 1998.


                                       11
<PAGE>


       Results of Operations for the Nine Months Ended September 26, 1999
       -------------------------------------------------------------------
              Compared to the Nine Months Ended September 27, 1998
              ----------------------------------------------------

For the nine-month  period ended  September 26, 1999,  the Company  recorded net
sales of $1.8 billion, a $289.6 million, or 19.3%, increase over the same period
last year.  Net income and diluted  earnings  per share were $193.0  million and
$1.24, respectively, on 155.3 million weighted average shares outstanding versus
$152.5 million and $ .99, respectively, on 154.6 million weighted average shares
outstanding  in the first  nine  months of 1998,  increases  of 26.6% and 26.0%,
respectively.

                     Motorcycle Unit Shipments and Net Sales
                        For the Nine-Month Periods Ended
                    September 26, 1999 and September 27, 1998
================================================================================
                                                             Increase
                                           1999      1998   (Decrease) %Change
================================================================================
                            Motorcycle Unit Shipments
================================================================================
Harley-Davidson(R)motorcycle units        128,567   108,663   19,904    18.3%
- --------------------------------------------------------------------------------
Buell(R)motorcycle units                    5,509     3,916    1,593    40.7
- --------------------------------------------------------------------------------
 Total motorcycle units                   134,076   112,579   21,497    19.1%
================================================================================
                                    Net sales (in millions)
================================================================================
 Harley-Davidson motorcycles             $1,360.7  $1,145.6   $215.1    18.8%
- --------------------------------------------------------------------------------
 Buell motorcycles                           45.3      34.9     10.4    29.9
- --------------------------------------------------------------------------------
 Total motorcycles                        1,406.0   1,180.5    225.5    19.1
- --------------------------------------------------------------------------------
 Motorcycle Parts and Accessories           284.4     232.8     51.6    22.1
- --------------------------------------------------------------------------------
 General Merchandise                         97.6      85.2     12.4    14.6
- --------------------------------------------------------------------------------
 Other                                        2.5       2.4       .1     4.2
- --------------------------------------------------------------------------------
 Total Motorcycles and Related Products  $1,790.5  $1,500.9   $289.6    19.3%
================================================================================

The  19.3%  increase  in  revenue  was  primarily   attributable  to  additional
motorcycle  unit  shipments.  The most  recent  information  available  (through
August) indicated that the Company had a U.S.  heavyweight (651+cc) market share
of 46.1%,  compared to 45.1% for the same period in 1998.  The U.S.  heavyweight
market has grown at a 22.7% rate year to date,  while retail  registrations  for
the Company's motorcycles (Harley-Davidson and Buell) has increased 25.7%.

European  data  (through  July)  showed  the  Company  with a 6.3%  share of the
heavyweight  (651+cc)  market,  up from 6.1% for the same  period  in 1998.  The
European  market  (651+cc) has grown at a 13.5% rate year to date,  while retail
registrations  for  the  Company's   motorcycles   (Harley-Davidson  and  Buell)
increased 17.0%,  compared to last year. The Company  continues to actively work
on improving its European distribution network and implementing European focused
marketing programs. The Company believes the introduction of its new Twin Cam 88
engine has also been well-received by the European market.


                                       12

<PAGE>

Asia/Pacific (Japan and Australia) data (through July) showed the Company with a
17.6%  share of the  heavyweight  (651+cc)  market,  up from  16.3% for the same
period in 1998. The  Asia/Pacific  market has grown at a 2.4% rate year to date,
while retail  registrations for the Company's  motorcycles  (Harley-Davidson and
Buell) increased 10.8%.

Parts and Accessories (P & A) sales of $284.4 million were up $51.6,  million or
22.1%,  compared to the first three quarters of 1998. General  Merchandise sales
of $97.6 million were up $12.4  million,  or 14.6%,  compared to the first three
quarters of 1998.  P&A sales grew faster than  long-term  targeted  growth rates
during the first  three  quarters of 1999.  The Company  expects P&A growth will
return to levels that should approximate the  Harley-Davidson  motorcycle growth
target and slightly lower growth for General  Merchandise  that should result in
an annual growth rate for General Merchandise of approximately 10% for 1999. (1)

                                  Gross Profit
Gross  profit for the first  nine  months of 1999  totaled  $606.8  million,  an
increase of $108.2  million,  or 21.7%,  over the same period in 1998. The gross
profit  margin was 33.9% in the first nine months of 1999  compared to 33.2% for
the same period in 1998.  The increase in gross profit  margin was primarily due
to a higher  percentage  of shipments to domestic  customers,  a higher  average
revenue per unit related to modest price increases and the absence of facilities
start up costs incurred in the prior year.  These items were partially offset by
the negative impact of additional costs related to the extensive model year 2000
product  launch and a higher  proportion  of lower margin  Sportster  motorcycle
sales in 1999.

                               Operating Expenses
                        For the Nine-Month Periods Ended
                    September 26, 1999 and September 27, 1998
                              (Dollars in Millions)
================================================================================
                                                             Increase
                                           1999      1998   (Decrease) %Change
================================================================================
Motorcycles and Related Products           $319.2    $264.4    $54.8     20.8%
- --------------------------------------------------------------------------------
Corporate                                     7.5       8.5     (1.0)   (12.6)
================================================================================
Total operating expenses                   $326.7    $272.9    $53.8     19.8%
================================================================================

Operating expenses of $326.8 million for the first nine months of 1999 increased
$53.9 million,  or 19.8%,  compared to the first nine months of 1998.  Operating
expenses  in the first half of 1999 were  higher than the same period a year ago
primarily  in  the  areas  of  sales,  marketing,  engineering  and  information
services. Operating expenses in the first three quarters of 1999 also included a
$5.0 million charge related to a recall of Buell motorcycles.

                    Operating income from Financial Services
Operating  income for HDFS was $19.3  million for the first nine months of 1999,
or $6.7  million  higher  than the same  period  last  year.  The  increase  was
primarily  attributable to the increase in the Company's U.S.  motorcycle retail
sales and an increase in the percentage of those sales financed by HDFS.  During
the first nine months of 1999 HDFS financed 22.5% of the Company's U.S.
motorcycle retail sales compared with 19.9% for the same period in 1998.


                                       13
<PAGE>

                             Other income (expense)
The 1999 third  quarter year to date other income was lower than the same period
last year, due to a $1.3 million one-time  settlement recorded in 1998. However,
the first  nine  months of 1999  included  lower  foreign  currency  transaction
losses, which partially offset the impact of the 1998 settlement.

                                 Interest income
Interest income was higher than in the prior year primarily due to higher levels
of cash  available  for  short-term  investing  in the first nine months of 1999
compared to 1998.

                            Consolidated income taxes
The Company's  effective  income tax rate was 36.5% for the first nine months of
1999 and 1998.

                                  Other Matters

                                  Environmental
The Company's  policy is to comply with all  applicable  environmental  laws and
regulations,  and the Company has a compliance program in place to monitor,  and
report on, environmental  issues. The Company has reached settlement  agreements
with its former parent  (Minstar,  successor to AMF  Incorporated)  and the U.S.
Navy regarding soil and groundwater  remediation at the Company's  manufacturing
facility  in York,  Pennsylvania  and  currently  estimates  that it will  incur
approximately  $6 million of net  additional  costs  related to the  remediation
effort. The Company has established  reserves for this amount. See Note 6 of the
notes to condensed consolidated financial statements. Recurring costs associated
with managing hazardous substances and pollution in on-going operations have not
been material.

The Company  regularly  invests in  equipment to support and improve its various
manufacturing  processes.  While the Company considers  environmental matters in
capital expenditure  decisions,  and while some capital expenditures also act to
improve environmental  compliance,  only a small portion of the Company's annual
capital  expenditures  relate to equipment  that has the sole purpose of meeting
environmental  compliance  obligations.  The Company  anticipates  that  capital
expenditures for equipment used to limit hazardous  substances/pollutants during
1999 will  approximate  $.5  million.(1)  The Company does not expect that these
expenditures  related to  environmental  matters will have a material  effect on
future operating results or cash flows.

                               Impact of Year 2000
The Company has implemented a comprehensive Year 2000 initiative to identify and
address  issues  associated  with the Year  2000.  A team of  internal  staff is
managing the initiative with the assistance of outside  consultants.  The team's
activities are designed to ensure that there are no material  adverse effects on
the Company.

The Company's  assessment of its internal  information services computer systems
indicated  that  many of the  Company's  systems  were  vulnerable  to Year 2000
issues. In response to this assessment,  the Company made plans to remediate the
affected systems by modifying or replacing portions of its software and hardware
so that these computer  systems will function  properly with respect to dates in
the year 2000 and thereafter. To date, the Company has completed the remediation
(including  testing) of all affected  internal  computer  systems related to its
ability  to produce  and  distribute  motorcycles,  and is  ninety-nine  percent
complete  with its  remediation  efforts  on  remaining  affected  systems.  The
remaining  remediation  efforts are being accomplished as components of existing
projects that include the


                                       14
<PAGE>

replacement of current software and hardware.  The Company expects the remaining
remediation including testing to be complete by the end of November 1999. (1)

The Company has also  assessed Year 2000 issues  related to its  non-information
technology systems used in product development, engineering,  manufacturing, and
facilities. The Company has completed the assessments and is ninety-five percent
complete with the  necessary  modifications,  replacements  and testing to those
systems.  The remaining  remediation  efforts are expected to be complete by the
end of November 1999. (1)

The  Company  is also  working  with its  significant  suppliers  and  financial
institutions  to ensure that those parties have  appropriate  plans to remediate
Year 2000 issues where their systems  interface  with the  Company's  systems or
otherwise  impact its operations.  The Company has communicated in writing or in
person with all of its principal suppliers to confirm their status in regards to
Year 2000 issues.  Currently, the Company has received confirmation from 100% of
its significant  suppliers confirming their systems are currently compliant,  or
will be compliant by year end,  with respect to the year 2000.  The Company will
continue to assess the extent to which its operations are vulnerable  should any
of its suppliers fail to properly remediate their computer systems.

The Company has also  communicated  with its dealers and distributors  regarding
their  potential Year 2000 issues.  Based on these  communications,  the Company
does  not  anticipate  that  potential  Year  2000  issues  at its  dealers  and
distributors  would have a material adverse effect on its ability to deliver its
products and services to its dealers and ultimately to its customers.(1)

The Company's Year 2000 initiative, which is substantially complete, is expected
to be complete, including system modifications, replacements and testing, by the
end of November  1999.(1) However the Company will continue to monitor Year 2000
issues  throughout  the  remainder  of 1999 and  into  2000 to  ensure  that any
additional or previously  unidentified issues are properly addressed.  While the
Company  believes  its  planning  efforts are  adequate to address its Year 2000
concerns, there can be no assurance that the systems of other companies on which
the Company's  systems and  operations  rely will be converted on a timely basis
and will not have a  material  adverse  effect on the  Company.  The  Company is
currently  developing  contingency  plans for its critical  business systems and
processes. These plans may include activities such as manual processes,  special
supplier  arrangements  and other  actions  necessary  to  minimize  any adverse
effects on the Company.  These plans are  expected to be complete by  mid-fourth
quarter of 1999. (1)

Based  on the  Company's  assessments  to  date,  the  costs  of the  Year  2000
initiative  (which are expensed as incurred) are  estimated to be  approximately
$11  million.(1)  Approximately  $ 2.9  million  of Year 2000  expense  has been
incurred in 1999 and $9.4 million in the aggregate since the initiative began in
1997.

The costs of the  project  and the date on which the  Company  believes  it will
complete its Year 2000 initiative are  forward-looking  statements and are based
on management's best estimates,  according to information  available through the
Company's  assessments  to date.  However,  there can be no assurance that these
estimates  will be achieved,  and actual  results could differ  materially  from
those anticipated.  Specific factors that might cause such material  differences
include,  but are not limited to, the availability and cost of personnel trained
in this area,  the retention of these  professionals,  the ability to locate and
correct all relevant computer codes, and similar uncertainties.  At present, the
Company has not experienced any significant problems in these areas.


                                       15
<PAGE>

            Liquidity and Capital Resources as of September 26, 1999
            --------------------------------------------------------

The Company's main source of liquidity is cash from operating  activities  which
consists of net income adjusted for non-cash operating activities and changes in
other current assets and  liabilities  such as accounts  receivable,  inventory,
prepaid expenses and accounts payable.

The Company  generated $332.1 million of cash from operating  activities  during
the first nine months of 1999  compared to $212.8  million in 1998.  The largest
component  of  cash  from  operating  activities  is  net  income  adjusted  for
depreciation and provision for credit losses,  which contributed $ 290.0 million
in 1999 compared to $223.3 million in 1998.

Changes in other current assets and liabilities  increased/(decreased) operating
cash flows by approximately  $42.5 million and $(17.3) million in the first nine
months of 1999 and 1998,  respectively.  Changes in working  capital  during the
first nine months of 1999 and 1998 consisted of the following (in millions):

                                                         Nine months ended
                                                         -----------------
   Working capital item                                1999          1998
   --------------------                                ----          ----
   Accounts receivable, net                           ($12.1)       ($7.5)
   Inventories                                         (11.2)       (23.3)
   Prepaid expenses                                     (2.9)        (9.1)
   Accounts payable and accrued expenses                68.7         22.6
                                                      ------        -----
   Total                                               $42.5       ($17.3)
                                                      ======        =====

During the first nine months of 1999,  inventories  increased  by  approximately
$11.2 million, primarily due a corresponding increase in finished units on-hand.
In the first nine months of 1998, inventory levels increased approximately $23.3
million,  largely  due to the  ramp up of two  new  production  facilities.  The
increase  in accounts  payable and accrued  expenses in the first nine months of
1999 is due  primarily  to the timing of cash  payments  related to  semi-annual
dealer incentives.

Capital expenditures  amounted to approximately $93.4 million and $110.6 million
during  the  first  nine  months of 1999 and  1998,  respectively.  For the past
several years,  the Company has been  implementing a manufacturing  strategy to,
among other things, increase its motorcycle production capacity.  Going forward,
the Company's capital  expenditures will continue to focus on capacity expansion
at its new and previously existing facilities and will also focus on other areas
such as product  development,  systems  development  and continuing  operations.
Although the Company does not know the exact amount of capital  expenditures  it
will incur,  it estimates  the capital  required in 1999 will be in the range of
$150-$170  million.(1) The Company  anticipates it will have the ability to fund
all  capital   expenditures  with  internally  generated  funds  and  short-term
financing.(1)

The Company  (excluding HDFS) currently has nominal levels of long-term debt and
has lines of credit of approximately $44.3 million, of which approximately $43.1
million remained available at September 26, 1999.

HDFS finances its  activities  through an unsecured  commercial  paper  program,
revolving  credit   facilities,   senior   subordinated  debt  and  asset-backed
securitizations. HDFS is authorized to issue short-term commercial paper up to a
maximum of $600 million with maturities of 1 to 270 days. At September 26, 1999,
approximately $379 million of commercial paper was outstanding.  HDFS has a $350
million 364-day revolving credit facility and a $250 million five-year revolving
credit  facility with  approximately  $45 million  outstanding  at September 26,
1999. The primary uses of the credit


                                       16
<PAGE>


facilities are to provide  liquidity to the unsecured  commercial  paper program
and to fund normal  business  operations.  HDFS has entered into agreements with
its lenders whereby the total aggregate amount  outstanding  under the unsecured
commercial  paper  program,  the  364-day  revolving  credit  facility  and  the
five-year revolving credit facility may not exceed $600 million. Accordingly, at
September 26, 1999, HDFS has aggregate  remaining  availability of approximately
$176 million.  HDFS has issued $30 million of senior subordinated notes expiring
in 2007.  During  the third  quarter,  HDFS  securitized  and sold with  limited
recourse  approximately  $205  million of retail  installment  loans,  retaining
servicing rights. The Company expects future activities of HDFS will be financed
from internally  generated  funds,  additional  capital  contributions  from the
Company, bank lines of credit, and continuation of subordinated debt, commercial
paper and  securitization  programs.  The  Company  has agreed to  provide  HDFS
certain financial support if required. Support may be provided, at the Company's
option, as either capital contributions or loans.

The Company has  authorization  from its Board of Directors to  repurchase up to
4,700,000  shares of the Company's  outstanding  common stock. In addition,  the
Company has continuing  authorization  from its Board of Directors to repurchase
shares of the  Company's  outstanding  common  stock under which the  cumulative
number of shares  repurchased,  at the time of any repurchase,  shall not exceed
the sum of (i) the number of shares  issued in  connection  with the exercise of
stock options occurring on or after January 1, 1998 plus (ii) one percent of the
issued and  outstanding  common stock of the Company on January 1 of the current
year,  adjusted  for any stock  split.  During the first nine months of 1999 the
Company repurchased 2.4 million shares of its common stock.

The Company's Board of Directors  declared three cash dividends during the first
nine months of 1999  including,  most recently,  a $.045 per share cash dividend
declared on August 19, 1999,  paid September 27, 1999 to  shareholders of record
on September 15,1999.

Item 3. Quantitative and Qualitative Disclosures about Market Risk
- ------------------------------------------------------------------

Refer to the Company's  Annual  Report on Form 10-K for the year ended  December
31, 1998 for a complete discussion of the Company's market risk. There have been
no material  changes to the market risk  information  included in the  Company's
1998 Annual Report on Form 10-K.

(1) Note regarding forward-looking statements

Certain   matters   discussed  in  this  Quarterly   Report  on  Form  10-Q  are
"forward-looking  statements"  intended  to qualify  for the safe  harbors  from
liability  established by the Private Securities  Litigation Reform Act of 1995.
These  forward-looking  statements  can  generally  be  identified  as  such  by
reference to this footnote or because the context of the statement  will include
words such as the Company "believes," "anticipates," "expects" or "estimates" or
words of similar  meaning.  Similarly,  statements  that  describe the Company's
future plans, objectives,  targets or goals are also forward-looking statements.
Such  forward-looking  statements are subject to certain risks and uncertainties
that could cause actual results to differ  materially from those  anticipated as
of the  date  of this  report.  Certain  of such  risks  and  uncertainties  are
described  in close  proximity to such  statements  or elsewhere in this report.
Shareholders,  potential investors and other readers are urged to consider these
factors in evaluating  the  forward-looking  statements and are cautioned not to
place undue reliance on such  forward-looking  statements.  The  forward-looking
statements  included herein are only made as of the date of this report, and the
Company  undertakes  no  obligation  to  publicly  update  such  forward-looking
statements to reflect subsequent events or circumstances.


                                       17
<PAGE>

                           Part II - OTHER INFORMATION

                              HARLEY-DAVIDSON, INC.
                                    FORM 10-Q
                               September 26, 1999

Item 1.  Legal Proceedings
- --------------------------
The  Company is  involved  with  government  agencies  in various  environmental
matters,  including a matter involving soil and groundwater contamination at its
York,  Pennsylvania  facility.  See  footnote  6 to the  accompanying  condensed
consolidated  financial  statements  for  additional  information  on the  above
proceedings.


Item 6.  Exhibits and Reports on Form 8-K
- -----------------------------------------
         (a)  Exhibits
         -------------
          27   Financial Data Schedule for September 26, 1999

         (b)  Reports on Form 8-K
         ------------------------
          None


                                       18
<PAGE>

                           Part II - Other Information

                              HARLEY-DAVIDSON, INC.
                                    Form 10-Q

                               September 26, 1999


                                   Signatures
                                   ----------

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                         HARLEY-DAVIDSON, INC.



       Date:  11/10/99                   by: /s/  James L. Ziemer
             --------------              --------------------------------------
                                         James L.  Ziemer
                                         Vice President and Chief Financial
                                         Officer (Principal Financial Officer)


              11/10/99                   by: /s/  James M. Brostowitz
             --------------              --------------------------------------
                                         James M. Brostowitz
                                         Vice President, Controller (Principal
                                         Accounting Officer) and Treasurer



                                       19
<PAGE>



                                  Exhibit Index



Exhibit No.   Description
- -----------   -----------

  27          Financial Data Schedule for September 26, 1999



                                       20


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON,
INC. AS OF AND FOR THE NINE MONTHS ENDED SEPTEMBER 26, 1999, AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               SEP-26-1999
<CASH>                                         163,833
<SECURITIES>                                         0
<RECEIVABLES>                                  127,429
<ALLOWANCES>                                     1,875
<INVENTORY>                                    166,812
<CURRENT-ASSETS>                               929,524
<PP&E>                                       1,168,961
<DEPRECIATION>                                 528,120
<TOTAL-ASSETS>                               2,085,778
<CURRENT-LIABILITIES>                          562,401
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         1,592
<OTHER-SE>                                   1,100,950
<TOTAL-LIABILITY-AND-EQUITY>                 2,085,778
<SALES>                                      1,790,476
<TOTAL-REVENUES>                             1,790,476
<CGS>                                        1,183,690
<TOTAL-COSTS>                                1,183,690
<OTHER-EXPENSES>                                 1,019
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (5,571)
<INCOME-PRETAX>                                303,900
<INCOME-TAX>                                   110,924
<INCOME-CONTINUING>                            192,976
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   192,976
<EPS-BASIC>                                     1.26
<EPS-DILUTED>                                     1.24


</TABLE>


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