SHOREWOOD PACKAGING CORP
DEFA14A, 1999-12-16
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                            SCHEDULE 14A INFORMATION

          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

<TABLE>
<S>                                             <C>
[ ]  Preliminary Proxy Statement                [ ]  Confidential, for Use of the Commission
                                                Only (as permitted by Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[X]  Definitive Additional Materials
[X]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-2.
</TABLE>
                         Shorewood Packaging Corporation
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                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-12.

     (1)  Title of each class of securities to which transaction applies:

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     (2)  Aggregate number of securities to which transaction applies:

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     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

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     (4)  Proposed maximum aggregate value of transaction:

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     (5)  Total fee paid:

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[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:

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     (2)  Form, Schedule or Registration Statement No.:

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FOR IMMEDIATE RELEASE:

                                 CONTACTS:
                                 Sard Verbinnen & Co.
                                 David Reno/Paul Caminiti
                                 (212) 687-8080


            SHOREWOOD BOARD REJECTS CHESAPEAKE'S OFFER AS INADEQUATE

      FILES COUNTERCLAIMS ALLEGING CHESAPEAKE IS "INTERESTED STOCKHOLDER";
      COULD JEOPARDIZE ITS FINANCING IF MERGER NOT POSSIBLE FOR THREE YEARS
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         NEW YORK, DECEMBER 16, 1999 - Shorewood Packaging Corporation (NYSE:
SWD) announced today that its Board of Directors voted unanimously to recommend
that stockholders reject the unsolicited $17.25 per share tender offer by
Chesapeake Corporation (NYSE: CSK) and not tender any of their shares pursuant
to the offer.

         In recommending that stockholders reject Chesapeake's offer,
Shorewood's Board cited the following:


     o    the Board's view that the Chesapeake offer is inadequate and does not
          reflect the inherent value of Shorewood as a leading value-added
          provider of high quality printing and paperboard packaging products
          for the music, computer software, cosmetics and toiletries, food,
          home video, tobacco, and general consumer markets in North America.

     o    the written opinion of Bear, Stearns & Co. Inc., Shorewood's financial
          advisor, that Chesapeake's offer price is inadequate from a financial
          point of view to Shorewood's stockholders (other than Chesapeake and
          its affiliates).

     o    the opportunistic timing of Chesapeake's offer, which seeks to exploit
          Shorewood's recent stock price in relation to historic trading
          patterns.

     o    that Chesapeake's offer price represents a 15% to 20% discount to the
          one year target prices for Shorewood's stock (without taking into
          account any extraordinary transaction) which have been announced by
          several major Wall Street brokerage firms that cover Shorewood.

     o    the significant uncertainties and contingencies associated with
          Chesapeake's offer, including the numerous conditions to Chesapeake's
          financing and the Board's belief that one or more of these conditions
          cannot be satisfied.


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     o    the significant uncertainties associated with the second-step merger
          proposed by Chesapeake, including uncertainty as to the permissibility
          of such merger within three years under Section 203 of the Delaware
          corporate law.

     o    the Board's belief that Chesapeake's offer represents an attempt by
          Chesapeake to usurp for itself the future growth in revenues, net
          income and cash flow and stock price appreciation that are only
          beginning to result from Shorewood's recent capital expenditures and
          other initiatives aimed at making Shorewood the premier global
          supplier of value-added packaging.

     o    the Board's view that based on, among other things, the preliminary
          discussions Shorewood has had with certain unsolicited third parties,
          Shorewood has a variety of strategic alternatives available to it to
          enhance stockholder value.

         Marc P. Shore, Chairman and Chief Executive Officer, stated,
"Chesapeake's hostile offer is clearly inadequate. It represents a significant
discount to our 52-week high, does not accurately reflect the Company's growth
prospects and may not be capable of being completed. Shorewood is a strong and
growing company with a proven track record and an exciting future. "

         Shore added, "The Board is fully committed to enhancing value for
Shorewood stockholders and has authorized management and its advisors to explore
the various strategic alternatives available to us. We look forward to
completing that process."

         Shorewood also announced today that it is filing counterclaims in the
lawsuits brought by Chesapeake in Delaware state and federal court. The
counterclaims allege, among other things, that when Chesapeake agreed on
November 26 to purchase 14.9% of Shorewood's outstanding  shares from an
institutional holder that held over 20% of the  outstanding shares, the
institutional holder agreed to vote the remaining shares in favor of
Chesapeake's consent solicitation. The counterclaims also allege that other
provisions of the purchase agreement amount to an arrangement and understanding
between the institutional holder and Chesapeake with respect to the entire 20%
block. The effect of this arrangement is to make Chesapeake an "interested
stockholder" under Section 203 of the Delaware corporate law, thereby
proscribing Chesapeake's ability to consummate a merger for three years without
the two-thirds vote of the outstanding shares not owned by Chesapeake. The
Chancery Court counterclaim seeks a declaratory judgment that Chesapeake is an
"interested stockholder". The Federal counterclaim alleges that Chesapeake's
tender offer materials do not disclose the full beneficial ownership and that
Chesapeake has misstated and concealed the fact that its financing is subject
to numerous conditions, many of which cannot be satisfied.


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         Additional information with respect to the Board's decision to
recommend that stockholders reject Chesapeake's offer and the matters considered
by the Board in reaching such decision is contained in Shorewood's
Solicitation/Recommendation Statement on Schedule 14D-9, which is being filed
today with the Securities and Exchange Commission and will be mailed to
stockholders shortly.

         Shorewood Packaging  Corporation is a leading  value-added  provider of
high  quality  printing and  paperboard  packaging  for the  computer  software,
cosmetics and toiletries,  food, home video, music, tobacco and general consumer
markets in North America and China, with 16 plants in the United States,  Canada
and China.

                                      # # #

Certain statements included in this press release constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are typically identified by their inclusion of phrases
such as "Shorewood anticipates," "Shorewood believes"' and other phrases of
similar meaning. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors that may cause the actual results,
performance or achievements of Shorewood to be materially different from any
future results, performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others: general economic
and business conditions; competition; political changes in international
markets; raw material and other operating costs; costs of capital equipment;
changes in foreign currency exchange rates; changes in business strategy or
expansion plans; the results of continuing environmental compliance testing and
monitoring; quality of management; availability, terms and development of
capital; fluctuating interest rates and other factors referenced in this release
and in Shorewood's annual report on Form 10-K and quarterly reports on Form
10-Q.

THIS PRESS RELEASE DOES NOT CONSTITUTE A SOLICITATION TO REVOKE CONSENTS IN
CONNECTION WITH THE CONSENT SOLICITATION OF CHESAPEAKE CORPORATION. ANY SUCH
SOLICITATION WILL BE MADE ONLY BY MEANS OF SEPARATE CONSENT SOLICITATION
MATERIALS COMPLYING THE REQUIREMENTS OF SECTION 14(A) OF THE SECURITIES EXCHANGE
ACT OF 1934, AS AMENDED, AND THE RULES AND REGULATIONS PROMULGATED THEREUNDER.

                 CERTAIN INFORMATION CONCERNING PARTICIPANTS

         Shorewood Packaging Corporation ("Shorewood") and certain other persons
named below may be deemed to be participants in the solicitation of revocations
of consents in response to the consent solicitation being conducted by
Chesapeake Corporation ("Chesapeake"). The participants in this solicitation may
include: (i) the directors of Shorewood (Marc P. Shore (Chairman of the Board
and Chief Executive Officer), Howard M. Liebman (President and Chief Financial
Officer), Leonard Verebay (Executive Vice President), Andrew N. Shore (Vice
President and General Counsel), Kevin J. Bannon, Sharon R. Fairley, Virginia A.
Kamsky, R. Timothy O'Donnell and William P. Weidner; and (ii) William H. Hogan
(Senior Vice President, Finance and Corporate Controller). As of the date of
this communication, the number of shares of common stock, par value $0.01 per
share ("Common Stock"), beneficially owned by the Shorewood participants
(including shares subject to stock options exercisable within 60 days) is as
follows: Marc P. Shore (4,750,485), Howard M. Liebman (233,269), Leonard J.
Verebay (500,180), Andrew N. Shore (169,052), Kevin J. Bannon (33,000), Virginia
A. Kamsky (4,500), R. Timothy O'Donnell (326,118); William P. Weidner (57,000);
and William H. Hogan (30,500 shares).

         Shorewood has retained Bear, Stearns & Co. Inc. ("Bear Stearns") and
Jefferson Capital Group, Ltd. ("Jefferson Capital") to act as its co-financial
advisors in connection with the tender offer (the "Offer") by


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Chesapeake and its wholly owned subsidiary, Sheffield, Inc., to purchase shares
of Common Stock for $17.25 per share net to the seller in cash, for which Bear
Stearns and Jefferson Capital may receive substantial fees, as well as
reimbursement of reasonable out-of-pocket expenses. In addition, Shorewood has
agreed to indemnify Bear Stearns, Jefferson Capital and certain related persons
against certain liabilities, including certain liabilities under the federal
securities laws, arising out of their engagement. Neither Bear Stearns nor
Jefferson Capital admit that they or any of their partners, directors, officers,
employees, affiliates or controlling persons, if any, is a "participant" as
defined in Schedule 14A promulgated under the Securities Exchange Act of 1934,
as amended, in the solicitation of consent revocations, or that Schedule 14A
requires the disclosure of certain information concerning Bear Stearns and
Jefferson Capital, respectively.

         In connection with Bear Sterns' role as co-financial advisor to
Shorewood, Bear Stearns and the following investment banking employees of Bear
Stearns may communicate in person, by telephone or otherwise with a limited
number of institutions, brokers or other persons who are stockholders of
Shorewood and may solicit consent revocations therefrom: Terence Cryan (Senior
Managing Director), Charles Edelman (Senior Managing Director), Mark A. Van Lith
(Managing Director) and Karen Duffy (Vice President). Bear Stearns engages in a
full range of investment banking, securities trading, market-making and
brokerage services for institutional and individual clients. In the normal
course of its business Bear Stearns may trade securities of Shorewood for its
own account and the accounts of its customers, and accordingly, may at any time
hold a long or short position in such securities. Bear Stearns has informed
Shorewood that, as of the date hereof, Bear Stearns held no shares of Common
Stock for its own account. Bear Stearns and certain of its affiliates may have
voting and dispositive power with respect to certain shares of Common Stock held
in asset management, brokerage and other accounts. Bear Stearns and such
affiliates disclaim beneficial ownership of such shares of Common Stock.

         In connection with Jefferson Capital's role as co-financial advisor to
Shorewood, Jefferson Capital and the following investment banking employees of
Jefferson Capital may communicate in person, by telephone or otherwise with a
limited number of institutions, brokers or other persons who are stockholders of
Shorewood and may solicit consent revocations therefrom: R. Timothy O'Donnell
(President) and Louis W. Moelchert (Vice President). R. Timothy O'Donnell is the
beneficial owner of 276,118 shares of Common Stock. Louis W. Moelchert is the
beneficial owner of 1,500 shares of Common Stock. Jefferson Capital has informed
Shorewood that, as of the date hereof, it held 22,231 shares of Common Stock in
its investment account.


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