SHOREWOOD PACKAGING CORP
SC 14D9/A, 2000-01-11
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549


                               SCHEDULE 14D-9
                   SOLICITATION/RECOMMENDATION STATEMENT
                    PURSUANT TO SECTION 14(d)(4) OF THE
                      SECURITIES EXCHANGE ACT OF 1934
                             (Amendment No. 7)


                      SHOREWOOD PACKAGING CORPORATION
                         (Name of Subject Company)

                      SHOREWOOD PACKAGING CORPORATION
                    (Name of Person(s) Filing Statement)

                  Common Stock, Par Value $0.01 Per Share
                       (Title of Class of Securities)

                                 825229107
                   (CUSIP Number of Class of Securities)

                           Andrew N. Shore, Esq.
     Vice President, General Counsel and Secretary Shorewood Packaging
                                Corporation
                              277 Park Avenue
                          New York, New York 10172
                         Telephone: (212) 371-1500
    (Name, Address and Telephone Number of Person Authorized to Receive
  Notice and Communications on Behalf of the Person(s) Filing Statement).

                              With a Copy to:

                          Jeffrey W. Tindell, Esq.
                  Skadden, Arps, Slate, Meagher & Flom LLP
                             Four Times Square
                       New York, New York 10036-6522
                         Telephone: (212) 735-3000
                         Facsimile: (212) 735-2000




      Shorewood Packaging Corporation, a Delaware corporation ("Shorewood"),
 hereby amends and supplements its Solicitation/Recommendation Statement on
 Schedule 14D-9 initially filed with the Securities and Exchange Commission
 on December 16, 1999, relating to the offer (the "Offer") by Sheffield,
 Inc., a Delaware corporation and a wholly owned subsidiary of Chesapeake
 Corporation, a Virginia corporation, to purchase all of the issued and
 outstanding common stock, par value $0.01 per share, of Shorewood,
 including the associated rights to purchase preferred stock issued pursuant
 to the Rights Agreement, dated as of June 12, 1995, between Shorewood and
 The Bank of New York, as Rights Agent.

 ITEM 5.  PERSONS RETAINED, EMPLOYED OR TO BE COMPENSATED.

      Item 5 is hereby amended and supplemented as follows:

      Greenhill & Co., LLC ("Greenhill") was retained by Shorewood, pursuant
 to the terms of a letter agreement dated as of January 7, 2000 (the
 "Greenhill Letter Agreement"), to assist the Shorewood Board's Special
 Strategic Committee of Independent Directors (the "Special Committee") in
 its review of strategic alternatives to enhance stockholder value.

      Pursuant to the Greenhill Letter Agreement, Shorewood has agreed to
 pay Greenhill the following compensation:

      (a)  an advisory fee of $200,000 (the "Advisory Fee"), payable in cash
 in two equal monthly installments of $100,000, the first of which was
 payable upon the execution of the Greenhill Letter Agreement; and

      (b)  a transaction fee (the "Transaction Fee") determined in
 accordance with the schedule set forth below.  The Transaction Fee is
 calculated by multiplying the Standard Transaction Fee Percentage (as
 hereinafter defined) by the Transaction Value (as hereinafter defined) and
 then that product by 80% (to reflect the fact that Shorewood has already
 engaged other financial advisors).  Twenty-five percent of the Transaction
 Fee is payable in cash upon announcement of a binding acquisition
 agreement, and the remainder is payable in cash promptly upon consummation
 of Transaction (as hereinafter defined) if, during the term of the
 Greenhill Letter Agreement or within twelve months following termination
 thereof, a Transaction is consummated or a definitive agreement is entered
 into that subsequently results in a Transaction.

      The term "Transaction" in the Greenhill Letter Agreement means,
 whether in one or a series of transactions, the sale or other transfer,
 directly or indirectly, of all or a significant portion of the assets of
 Shorewood, or any other extraordinary corporate transaction involving
 Shorewood, whether by way of a merger or consolidation, reorganization,
 recapitalization or restructuring, tender or exchange offer, negotiated
 purchase, leveraged buyout, minority investment or partnership,
 collaborative venture or otherwise.


                          TRANSACTION FEE SCHEDULE

                           Standard Transaction          Standard
 Transaction Value            Fee Percentage          Transaction Fee
 -----------------         ---------------------      ---------------

 $100,000 (or lower)            1.20%                  $1,200,000 (or lower)
 $200,000                       1.00%                  $2,000,000
 $500,000                       0.70%                  $3,500,000
 $750,000                       0.60%                  $4,500,000
 $1,000,000                     0.50%                  $5,000,000
 $2,000,000                     0.40%                  $8,000,000
 $5,000,000                     0.30%                  $15,000,000
 $10,000,000 (or higher)        0.20%                  $20,000,000 (or higher)


      For purposes of calculating a Transaction Fee, "Transaction Value"
 equals the total proceeds and other consideration paid or to be paid in
 connection with a Transaction (which consideration shall be deemed to
 include amounts in escrow, payments made in installments and contingent
 payments), including, without limitation: (i) cash, (ii) notes, securities
 and other property, (iii) liabilities (other than accounts payable or other
 working capital), including all debt, pension liabilities and guarantees,
 assumed, (iv) payments made in installment, and (v) contingent payments
 (whether or not related to future earnings or operations).

      Under the Greenhill Letter Agreement, Shorewood has also agreed to
 reimburse Greenhill for all reasonable out-of-pocket expenses (including
 reasonable fees and disbursements of its counsel and other consultants and
 advisors) and to indemnify Greenhill and certain related parties against
 certain liabilities, including liabilities under the federal securities
 laws, relating to or arising out of Greenhill's engagement by Shorewood.

 ITEM 9.   MATERIAL TO BE FILED AS EXHIBITS.

      Item 9 is hereby amended and supplemented as follows:

 Exhibit No.    Description
 -----------    -----------

 28.            Press release issued by Shorewood Packaging Corporation
                on January 10, 2000.


                                 SIGNATURE

      After reasonable inquiry and to the best of my knowledge and belief, I
 certify that the information set forth in this statement is true, complete
 and correct.

                     SHOREWOOD PACKAGING CORPORATION


                     By:  /s/ Andrew N. Shore
                          ---------------------------------
                          Name:  Andrew N. Shore
                          Title: Vice President, General Counsel and
                                 Secretary

 Dated:  January 11, 2000





                                                                 EXHIBIT 28

 FOR IMMEDIATE RELEASE

                                  CONTACT:
                                  Sard Verbinnen & Co.
                                  David Reno/Paul Caminiti/ Brandy Bergman
                                  (212) 687-8080


                      SHOREWOOD PACKAGING CORPORATION
              ENGAGES GREENHILL & CO. AS FINANCIAL ADVISOR TO
                        SPECIAL STRATEGIC COMMITTEE
       _____________________________________________________________


      NEW YORK, NY, JANUARY 10, 2000 - Shorewood Packaging Corporation
 (NYSE:SWD) today announced that its Special Strategic Committee of
 Independent Directors, formed to evaluate strategic alternatives which
 could enhance stockholder value, has engaged Greenhill & Co., LLC as its
 financial advisor.  Earlier, the Board of Directors had selected Bear,
 Stearns & Co. and Jefferson Capital Group, Ltd. to serve as Shorewood's
 financial advisors in connection with the unsolicited proposal by
 Chesapeake Corporation (NYSE: CSK) to acquire Shorewood, and Bear Stearns
 and Jefferson Capital will continue to advise the full Board in that
 capacity and will also assist the full Board in its review of strategic
 alternatives which could enhance stockholder value.

      Shorewood Packaging Corporation is a leading value-added provider of
 high quality printing and paperboard packaging for the music, computer
 software, cosmetics and toiletries, food, home video, tobacco and general
 consumer markets in North America and China, with 16 plants in the United
 States, Canada and China.

                                   # # #

      Certain statements included in this press release constitute "forward-
 looking statements" within the meaning of the Private Securities Litigation
 Reform Act of 1995 (the "Act").  While the safe harbors intended to be
 created by the Act are not available to statements made in connection with
 a tender offer, it has not been judicially determined whether such safe
 harbor provisions apply to forward-looking statements made in connection
 with a consent solicitation conducted in connection with a tender offer.
 However, the consent solicitation by Chesapeake Corporation is intended to
 facilitate its tender offer, and the statements made herein may be deemed
 to have been made in connection with such tender offer.  Accordingly, such
 statements may not be covered by the safe harbor provisions of the Act.
 Any forward-looking statements made herein are only predictions, subject to
 risks and uncertainties that exist in the business environment which could
 render actual outcomes and results materially different from those
 expressed in such statements, including, but not limited to, general
 economic and business conditions, competition, political changes in
 international markets, raw material and other operating costs; costs of
 capital equipment, changes in foreign currency exchange rates, changes in
 business strategy or expansion plans, the results of continuing
 environmental compliance testing and monitoring; quality of management;
 availability, terms and development of capital, fluctuating interest rates
 and other factors referenced in this release and in Shorewood's annual
 report on Form 10-K and quarterly reports on Form 10-Q.

      THIS PRESS RELEASE DOES NOT CONSTITUTE A SOLICITATION TO REVOKE
 CONSENTS IN CONNECTION WITH THE CONSENT SOLICITATION OF CHESAPEAKE
 CORPORATION.  ANY SUCH SOLICITATION WILL BE MADE ONLY BY MEANS OF SEPARATE
 CONSENT SOLICITATION MATERIALS COMPLYING THE REQUIREMENTS OF SECTION 14(A)
 OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, AND THE RULES AND
 REGULATIONS PROMULGATED THEREUNDER.

                CERTAIN INFORMATION CONCERNING PARTICIPANTS

      Shorewood Packaging Corporation ("Shorewood") and certain other
 persons named below may be deemed to be  participants in the solicitation
 of revocations of consents in response to the consent solicitation being
 conducted by Chesapeake Corporation ("Chesapeake").  The participants in
 this solicitation may include: (i) the directors of Shorewood (Marc P.
 Shore (Chairman of the Board and Chief Executive Officer), Howard M.
 Liebman (President and Chief Financial Officer), Leonard Verebay (Executive
 Vice President), Andrew N. Shore (Vice President and General Counsel),
 Kevin J. Bannon, Sharon R. Fairley, Virginia A. Kamsky, R. Timothy
 O'Donnell and William P. Weidner; and (ii) William H. Hogan (Senior Vice
 President, Finance and Corporate Controller).  As of the date of this
 communication, the number of shares of common stock, par value $0.01 per
 share ("Common Stock"), beneficially owned by the Shorewood participants
 (including shares subject to stock options exercisable within 60 days) is
 as follows: Marc P. Shore (4,750,485), Howard M. Liebman (233,269), Leonard
 J. Verebay (500,180), Andrew N. Shore (169,052), Kevin J. Bannon (33,000),
 Virginia A. Kamsky (4,500), R. Timothy O'Donnell (326,118); William P.
 Weidner (57,000); and William H. Hogan (30,500).

      Shorewood has retained Bear, Stearns & Co. Inc. ("Bear Stearns") and
 Jefferson Capital Group, Ltd. ("Jefferson Capital") to act as its co-
 financial advisors in connection with the tender offer (the "Offer") by
 Chesapeake and its wholly owned subsidiary, Sheffield, Inc., to purchase
 shares of Common Stock for $17.25 per share net to the seller in cash, for
 which Bear Stearns and Jefferson Capital may receive substantial fees, as
 well as reimbursement of reasonable out-of-pocket expenses.  In addition,
 Shorewood has agreed to indemnify Bear Stearns, Jefferson Capital and
 certain related persons against certain liabilities, including certain
 liabilities under the federal securities laws, arising out of their
 engagement.  Neither Bear Stearns nor Jefferson Capital admit that they or
 any of their partners, directors, officers, employees, affiliates or
 controlling persons, if any, is a "participant" as defined in Schedule 14A
 promulgated under the Securities Exchange Act of 1934, as amended, in the
 solicitation of consent revocations, or that Schedule 14A requires the
 disclosure of certain information concerning Bear Stearns and Jefferson
 Capital, respectively.

      In connection with Bear Stearns' role as co-financial advisor to
 Shorewood, Bear Stearns and the following investment banking employees of
 Bear Stearns may communicate in person, by telephone or otherwise with a
 limited number of institutions, brokers or other persons who are
 stockholders of Shorewood and may solicit consent revocations therefrom:
 Terence Cryan (Senior Managing Director), Charles Edelman (Senior Managing
 Director), Mark A. Van Lith (Managing Director) and Karen Duffy (Vice
 President).   Bear Stearns engages in a full range of investment banking,
 securities trading, market-making and brokerage services for institutional
 and individual clients.  In the normal course of its business Bear Stearns
 may trade securities of Shorewood for its own account and the accounts of
 its customers, and accordingly, may at any time hold a long or short
 position in such securities.  Bear Stearns has informed Shorewood that, as
 of the date hereof, Bear Stearns held, net long, no shares of Common Stock
 for its own account.  Bear Stearns and certain of its affiliates may have
 voting and dispositive power with respect to certain shares of Common Stock
 held in asset management, brokerage and other accounts.  Bear Stearns and
 such affiliates disclaim beneficial ownership of such shares of Common
 Stock.

      In connection with Jefferson Capital's role as co-financial advisor to
 Shorewood, Jefferson Capital and the following investment banking employees
 of Jefferson Capital may communicate in person, by telephone or otherwise
 with a limited number of institutions, brokers or other persons who are
 stockholders of Shorewood and may solicit consent revocations therefrom: R.
 Timothy O'Donnell (President) and Louis W. Moelchert (Vice President).  R.
 Timothy O'Donnell is the beneficial owner of 276,118 shares of Common
 Stock.  Louis W. Moelchert is the beneficial owner of 1,500 shares of
 Common Stock.  Jefferson Capital has informed Shorewood that, as of the
 date hereof, it held 22,231 shares of Common Stock in its investment
 account.

      The special committee of independent directors (the "Special
 Committee") of the Shorewood Board of Directors, formed to evaluate
 strategic alternatives which could enhance stockholder value, has retained
 Greenhill & Co., LLC ("Greenhill") as its financial advisor.  In connection
 with Greenhill's role as financial advisor to the Special Committee,
 Greenhill and the following investment banking employees of Greenhill may
 communicate in person, by telephone or otherwise with a limited number of
 institutions, brokers or other persons who are stockholders of Shorewood
 and may solicit consent revocations therefrom: Robert F. Greenhill
 (Chairman), Scott L. Bok (Managing Director), James M. Wildasin (Vice
 President) and Joseph A. McMillan, Jr. (Associate).  Greenhill has informed
 Shorewood that, as of the date hereof, Greenhill held, net long, no shares
 of Common Stock for its own account.




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