ADVO INC
10-K/A, 1995-02-03
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- --------------------------------------------------------------------------------
 
                                  FORM 10-K/A
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
 
(Mark One)
 
 [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
       SECURITIES EXCHANGE ACT OF 1934 (FEE REQUIRED)
 
For the fiscal year ended September 24, 1994
                          ------------------

                                       OR
 
 [_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
       THE SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)
 
For the transition period from _________to __________
 
Commission file number 1-11720
                       ------- 

                                   ADVO, INC.
                                   ---------
            (Exact name of registrant as specified in its charter)
 
              Delaware                                 06-0885252
_____________________________________     _____________________________________
   (State or other jurisdiction of        (I.R.S. Employer Identification No.)
   incorporation or organization)
 
   One Univac Lane, P.O. Box 755,        
             Windsor, CT                               06095-0755             
_____________________________________     _____________________________________
   (Address of principal executive                     (Zip Code)              
              offices)
 
      Registrant's telephone number, including area code: (203) 285-6100
                                                          -------------- 
 
Securities registered pursuant to Section 12(b) of the Act:
 
               Common Stock and Rights, par value $.01 per share
               -------------------------------------------------
                                (Title of Class)
 
Securities registered pursuant to Section 12(g) of the Act:
 
                                     NONE
                                     ----
Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [_]
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K. [X]
 
The aggregate market value of voting stock held by non-affiliates of the
registrant at November 30, 1994 was $300,232,111. On that date, there were
20,858,884 outstanding shares of the registrant's common stock.
 
Documents Incorporated by Reference:
 
Portions of the 1994 Annual Report to Stockholders are incorporated by
reference into Parts I, II and IV of this Report.
 
Portions of the Proxy Statement for the 1995 Annual Meeting of Stockholders are
incorporated by reference into Part III of this Report.
 
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<PAGE>
 
                                    PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K

         (a)(3) Exhibits

<TABLE> 
<CAPTION> 
Exhibit No.                     Exhibit              Where Located
- -----------                     -------              -------------
<S>                     <C>                          <C> 
    27                  Financial Data Schedule      Filed herewith
</TABLE> 
<PAGE>
 
                                  SIGNATURES




      Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.



                                          ADVO, Inc.




Date: February 3, 1995                    By: ROBERT S. HIRST
      ----------------                        -----------------------------
                                              Robert S. Hirst
                                              Vice President and Controller
                                              (Principal Accounting Officer)

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
       
<S>                                         <C>
<PERIOD-TYPE>                                      YEAR
<FISCAL-YEAR-END>                           SEP-24-1994 
<PERIOD-START>                              SEP-26-1993
<PERIOD-END>                                SEP-24-1994
<CASH>                                           39,748
<SECURITIES>                                     31,392
<RECEIVABLES>                                    60,445
<ALLOWANCES>                                      5,105
<INVENTORY>                                       5,138
<CURRENT-ASSETS>                                151,100
<PP&E>                                          117,448
<DEPRECIATION>                                   60,939
<TOTAL-ASSETS>                                  225,709
<CURRENT-LIABILITIES>                           104,353
<BONDS>                                               0
<COMMON>                                            244
                                 0
                                           0
<OTHER-SE>                                      107,754
<TOTAL-LIABILITY-AND-EQUITY>                    107,998
<SALES>                                               0
<TOTAL-REVENUES>                                975,493
<CGS>                                                 0
<TOTAL-COSTS>                                   726,721
<OTHER-EXPENSES>                                      0
<LOSS-PROVISION>                                  3,402
<INTEREST-EXPENSE>                                    0
<INCOME-PRETAX>                                  41,264
<INCOME-TAX>                                     16,093
<INCOME-CONTINUING>                              40,583
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                     25,171
<EPS-PRIMARY>                                      1.05
<EPS-DILUTED>                                      1.05
        



</TABLE>


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