ADVO INC
10-Q/A, 1997-10-02
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<PAGE>
 
                                  FORM 10-Q\A

                                Amendment No. 1

                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549



(Mark One)

(X)    Quarterly Report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the quarterly period ended December 28, 1996
                               -----------------

                                     or

( )    Transition Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the transition period from  __________________ to _________________

Commission file number 1-11720
                       -------


                                  ADVO, Inc.
                ----------------------------------------------
            (Exact name of registrant as specified in its charter)



         Delaware                                           06-0885252
- -------------------------------                       ---------------------
(State or other jurisdiction of                          (I.R.S. Employer
incorporation or organization)                           Identification No.)


One Univac Lane, P.O. Box 755, Windsor, CT                  06095-0755
- ------------------------------------------            ---------------------
(Address of principal executive offices)                    (Zip Code)


Registrant's telephone number including area code:    (860) 285-6100
                                                    ------------------


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes   X         No 
    -----          -----                    

  As of January 25, 1997 there were 24,310,113 shares of common stock
outstanding.
<PAGE>
 
                          PART II - OTHER INFORMATION
                                        

Item 6.    Exhibits and Reports on Form 8-K
           ---------------------------------

    (a)  Exhibit Index

<TABLE> 
<CAPTION> 
         Exhibit No.     Exhibits                                   Page Number
         -----------     --------                                   -----------
         <S>             <C>                                        <C> 
          11             Statement re computation of per share                 
                         earnings.                                             
                                                                               
          22             Report of Inspector of Election for                   
                         ADVO, Inc. Common Stock.                              
                                                                               
          27             Financial Data Schedule.                               
</TABLE> 

    (b)  Reports on Form 8-K
         -------------------

         No report on Form 8-K was filed by the Company with respect to the
quarter ended December 28, 1996.



- --------------------------------------------------------------------------------

Omitted from this Part II are items which are inapplicable or to which the
answer is negative for the period covered.
<PAGE>
 
                                   SIGNATURES



     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                                      ADVO, Inc.



Date: October 2, 1997                 By: /s/ ROBERT S. HIRST
      ---------------                     ----------------------------
                                        Robert S. Hirst
                                        Vice President and Controller
                                        (Principal Accounting Officer)
<PAGE>
 
                                 EXHIBIT INDEX


<TABLE> 
<CAPTION> 
Exhibit No.               Description                         Page
- -----------               -----------                         ----
<S>                       <C>                                 <C> 
    27                    Financial Data Schedule
</TABLE> 


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ADVO INC.'S
FORM 10-Q/A FOR THE QUARTER ENDED DECEMBER 28, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          SEP-27-1997
<PERIOD-START>                             SEP-29-1996
<PERIOD-END>                               DEC-28-1996
<CASH>                                           5,117
<SECURITIES>                                         0
<RECEIVABLES>                                   69,763
<ALLOWANCES>                                     4,498
<INVENTORY>                                      5,721
<CURRENT-ASSETS>                                96,636
<PP&E>                                         147,953
<DEPRECIATION>                                  81,462
<TOTAL-ASSETS>                                 181,204
<CURRENT-LIABILITIES>                           91,482
<BONDS>                                        157,230
                                0
                                          0
<COMMON>                                           281
<OTHER-SE>                                    (77,617)
<TOTAL-LIABILITY-AND-EQUITY>                   181,204
<SALES>                                              0
<TOTAL-REVENUES>                               255,131
<CGS>                                                0
<TOTAL-COSTS>                                  192,338
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   807
<INTEREST-EXPENSE>                               3,863
<INCOME-PRETAX>                                 10,135
<INCOME-TAX>                                     3,953
<INCOME-CONTINUING>                              6,182
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,182
<EPS-PRIMARY>                                      .25
<EPS-DILUTED>                                      .25
        

</TABLE>


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