ADVO INC
10-Q/A, 1997-10-02
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
                                  FORM 10-Q\A

                                Amendment No. 1

                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549



(Mark One)

(X)  Quarterly Report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934

For the quarterly period ended June 29, 1996
                               -------------

                                      or

( )  Transition Report Pursuant to Section 13 or 15(d) of the Securities
     Exchange Act of 1934

For the transition period from _____________ to _____________

Commission file number 1-11720
                       -------


                                  ADVO, Inc.
                   -----------------------------------------
            (Exact name of registrant as specified in its charter)



           Delaware                                          06-0885252
- -------------------------------                         --------------------
(State or other jurisdiction of                           (I.R.S. Employer
incorporation or organization)                           Identification No.)


One Univac Lane, P.O. Box 755, Windsor, CT                   06095-0755
- ------------------------------------------              --------------------
(Address of principal executive offices)                     (Zip Code)


Registrant's telephone number including area code:     (860) 285-6100
                                                    --------------------


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes   X      No 
    -----       -----           

 As of July 27, 1996 there were 24,107,025 shares of common stock outstanding.
<PAGE>
 
                          PART II - OTHER INFORMATION
                                        

Item 6.   Exhibits and Reports on Form 8-K
          ---------------------------------

   (a)  Exhibit Index

<TABLE> 
<CAPTION> 
        Exhibit No.           Exhibits                              Page Number
        -----------           --------                              -----------
        <S>                   <C>                                   <C> 
         10                   Executive Severance Agreement dated
                              May 1, 1996 between ADVO, Inc. and
                              Joseph P. Durrett.

         11                   Statement re computation of per share
                              (loss) earnings.

         27                   Financial Data Schedule.
</TABLE> 


   (b)  Reports on Form 8-K
        -------------------

        A report on Form 8-K dated May 2, 1996 was filed by the Company during
        the quarter ended June 29, 1996. The Form reported under Item 5 thereof,
        that Joseph P. Durrett, the Company's President and Chief Operating
        Officer, was leaving the Company to pursue other interests. It also
        reported that Robert "Kam" Kamerschen, the Company's Chairman and Chief
        Executive Officer since 1988, had his contract extended by the Board of
        Directors for five years.






- --------------------------------------------------------------------------------

Omitted from this Part II are items which are inapplicable or to which the
answer is negative for the period covered.
<PAGE>
 
                                  SIGNATURES






     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                                        ADVO, Inc.



Date: October 2, 1997                   By: /s/ ROBERT S. HIRST
      ---------------                       -----------------------------
                                           Robert S. Hirst
                                           Vice President and Controller
                                           (Principal Accounting Officer)
<PAGE>
 
                                 EXHIBIT INDEX


<TABLE> 
<CAPTION> 
Exhibit No.              Description                                  Page
- -----------              -----------                                  ----
<S>                      <C>                                          <C> 
    27                   Financial Data Schedule
</TABLE> 

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ADVO, INC.'S
FORM 10Q/A FOR THE QUARTER ENDED JUNE 29, 1996 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          SEP-28-1996
<PERIOD-START>                             OCT-01-1995
<PERIOD-END>                               JUN-29-1996
<CASH>                                           8,857
<SECURITIES>                                         0
<RECEIVABLES>                                   65,295
<ALLOWANCES>                                     4,026
<INVENTORY>                                      7,142
<CURRENT-ASSETS>                               100,698
<PP&E>                                         135,543
<DEPRECIATION>                                  74,499
<TOTAL-ASSETS>                                 179,344
<CURRENT-LIABILITIES>                           90,903
<BONDS>                                        173,100
                                0
                                          0
<COMMON>                                           279
<OTHER-SE>                                    (92,368)
<TOTAL-LIABILITY-AND-EQUITY>                   179,344
<SALES>                                              0
<TOTAL-REVENUES>                               734,221
<CGS>                                                0
<TOTAL-COSTS>                                  575,562
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 2,916
<INTEREST-EXPENSE>                               5,618
<INCOME-PRETAX>                                  6,927
<INCOME-TAX>                                     2,674
<INCOME-CONTINUING>                              4,253
<DISCONTINUED>                                 (8,199)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (3,946)
<EPS-PRIMARY>                                     (.16)
<EPS-DILUTED>                                     (.16)
        


</TABLE>


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