<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ADVO, INC.'S
FORM 10K FOR THE YEAR ENDED SEPTEMBER 30, 2000 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          SEP-30-2000
<PERIOD-START>                             SEP-26-1999
<PERIOD-END>                               SEP-30-2000
<CASH>                                           6,003
<SECURITIES>                                         0
<RECEIVABLES>                                  119,030
<ALLOWANCES>                                     4,937
<INVENTORY>                                      3,025
<CURRENT-ASSETS>                               154,316
<PP&E>                                         231,980
<DEPRECIATION>                                 120,449
<TOTAL-ASSETS>                                 289,177
<CURRENT-LIABILITIES>                          139,099
<BONDS>                                        180,000
                                0
                                          0
<COMMON>                                           299
<OTHER-SE>                                    (40,871)
<TOTAL-LIABILITY-AND-EQUITY>                   289,177
<SALES>                                              0
<TOTAL-REVENUES>                             1,129,187
<CGS>                                                0
<TOTAL-COSTS>                                  806,362
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 8,245
<INTEREST-EXPENSE>                              18,583
<INCOME-PRETAX>                                 77,491
<INCOME-TAX>                                    28,671
<INCOME-CONTINUING>                             48,820
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    48,820
<EPS-BASIC>                                       2.40<F1>
<EPS-DILUTED>                                     2.35<F2>
<FN>
<F1>THE EPS-PRIMARY TAG REPRESENTS BASIC EPS UNDER SFAS 128.
<F2>THE EPS-DILUTED TAG REPRESENTS DILUTED EPS UNDER SFAS 128.
</FN>


</TABLE>



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