ADVO INC
10-K, EX-23, 2000-12-14
DIRECT MAIL ADVERTISING SERVICES
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                                                                      Exhibit 23


                         CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in this Annual Report (Form 10-K)
of ADVO, Inc. ("ADVO") of our report dated October 23, 2000, except for Note 16,
as to which the date is November 2, 2000, included in the 2000 Annual Report to
Stockholders of ADVO.

Our audits also included the financial statement schedule of ADVO listed in Item
14(a). This schedule is the responsibility of the Company's management. Our
responsibility is to express an opinion based on our audits. In our opinion, the
financial statement schedule referred to above, when considered in relation to
the basic financial statements taken as a whole, presents fairly in all material
respects the information set forth therein.

We also consent to the incorporation by reference in the Registration Statements
(Form S-8 No, 333-47516) pertaining to the ADVO, Inc. Deferred Compensation
Plan, (Form S-8 No. 333-71679) pertaining to the 1998 Incentive Compensation
Plan, (Form S-8 No. 333-81365) pertaining to the MailCoups, Inc. 401(k) Savings
Plan, (Form S-8 No. 333-38237) pertaining to the ADVO, Inc.'s President's Club
Stock Award Plan, (Form S-8 No. 333-11323) pertaining to the ADVO, Inc. 401(k)
Plan and in the related Prospectuses of our report dated October 23, 2000,
except for Note 16, as to which the date is November 2, 2000, with respect to
the consolidated financial statements incorporated herein by reference, and our
report included in the preceding paragraph with respect to the financial
statement schedule included in this Annual Report (Form 10-K) of ADVO.


                                                           /s/ Ernst & Young LLP

Hartford, Connecticut
December 14, 2000


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