PEEBLES INC
10-Q, 1996-09-12
DEPARTMENT STORES
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                                
                    ________________________
                                
                            FORM 10-Q
                                
        Quarterly Report Pursuant to Section 15(d) of the
                 Securities Exchange Act of 1934
                                
              For the Quarter Ended August 3, 1996
                                
           Commission file number             33-27126
                                
                                
                          PEEBLES INC.
                                
           Virginia                                     54-0332635
   (State of Incorporation)               (I.R.S. EmployerIdentification No.)
                                
         One Peebles Street
   South Hill, Virginia 23970-5001                  (804) 447-5200
(Address of principal executive offices)           (Telephone Number)
                                
Securities registered pursuant to Section 12 (b) of the Act: NONE
Securities registered pursuant to Section 12 (g) of the Act: NONE
                                
Indicate  by check (x) whether the registrant (1) has  filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.  Yes__x___.  No_____.
                                
As of August 3, 1996 1,000 shares of common stock of Peebles Inc.
were outstanding.
<PAGE>
ITEM 1.   FINANCIAL STATEMENTS

CONDENSED BALANCE SHEET
 PEEBLES INC.
(dollars in thousands, except per share amounts)
<TABLE>
<CAPTION>
                                 August 3, 1996  February 3, 1996  July 29, 1995
                                  (Unaudited)                       (Unaudited)
     <S>                                   <C>           <C>          <C>
     ASSETS                                                           
     CURRENT ASSETS                                                   
      Cash                           $     48       $    193         $      52
      Accounts receivable, net         27,246         28,534            24,729
      Merchandise inventories          49,793         42,684            44,273
      Prepaid expenses                  1,002            386               358
      Refundable income taxes              --             --             1,350
      Other                               466             62                88
                                       ------       --------          --------
     TOTAL CURRENT ASSETS              78,555         71,859            70,850
                                                                             
     PROPERTY AND EQUIPMENT, net       35,566         32,248            28,987
     BUILDINGS UNDER CAPITAL LEASES, net  978          1,060             1,135
     OTHER ASSETS                                                            
      Excess of cost over net assets
         acquired, net                 53,135         51,129            51,162
      Deferred financing costs          3,219          3,659             3,813
      Other                             6,045          5,598             6,143
                                       ------         ------            ------
                                       62,399         60,386            61,118
                                       ------         ------            ------
                                     $177,498       $165,553          $162,090
                                     ========       ========          =========

     LIABILITIES AND STOCKHOLDERS' EQUITY
     CURRENT LIABILITIES                                                     
      Accounts payable                 $9,614         $9,957            $8,460
      Accrued compensation and other
         expenses                       3,491          3,955             5,468
      Income taxes payable              1,037            855                --
      Deferred income taxes             2,788          2,788             1,781
      Current maturities of long-term
         debt                           8,383          5,377             7,050
      Other                               455            532               202
                                      -------       --------          --------
     TOTAL CURRENT LIABILITIES         25,768         23,464            22,961
     LONG-TERM DEBT                    78,975         69,774            72,375
     LONG-TERM CAPITAL LEASE 
        OBLIGATIONS                     1,507          1,627             1,764
     DEFERRED INCOME TAXES              6,350          6,350             5,224
     STOCKHOLDERS' EQUITY                                                    
    Common stock--par value $.10 per                                         
     share, authorized 5,000,000
     shares, issued and outstanding
     1,000, shares , respectively           1              1                 1
     Additional capital                59,307         59,307            59,307
     Retained earnings:  accumulated
     from May 27, 1995                  5,590          5,030            59,307
                                      -------       --------          --------
                                       64,898         64,338            59,766
                                      -------       --------          --------
                                     $177,498      $ 165,553          $162,090
                                     ========      =========          ========
</TABLE>
See notes to condensed financial statements
<PAGE>

CONDENSED STATEMENT OF OPERATIONS
PEEBLES INC.
(dollars in thousands, except per share amounts)
(Unaudited)
<TABLE>
<CAPTION>
                           Three-     Two-      One-      Six-      Two-      Four-
                           Month     Month     Month      Month     Month     Month
                          Period     Period    Period     Period    Period    Period
                           Ended     Ended     Ended       Ended     Ended     Ended
                         August 3,  July 29,  May 27,     August   July 29,     May
                           1996       1995      1995      3, 1996    1995     27,1995
                                             (Prior to                       (Prior to
                                                1995                            1995
                                             Acquisition)                     Acquisition)
<S>                         <C>       <C>      <C>          <C>       <C>        <C>
NET SALES                 $42,366   $26,318   $12,645      $80,421   $26,318   $49,163
                                                                                      
COSTS AND EXPENSES                                                                    
Cost of sales              24,805    15,158     8,350       47,412    15,158    29,935
Selling, general and                                                                  
 administrative            12,984     7,667     3,800       24,525     7,667    14,639
expenses
Stock option settlement        --        --     3,089           --        --     3,089
Depreciation and                                                                      
 amortization               1,820     1,178       596        3,544     1,178     2,349
                          -------   -------   -------     --------  -------- ---------
                           39,609    24,003    15,835       75,481    24,003    50,012
                          -------   -------   -------     --------  -------- ---------
 OPERATING INCOME (LOSS)    2,757     2,315    (3,190)       4,940     2,315     (849)
                                                                                      
OTHER INCOME                   91        79        --          145        79        77
                                                                                      
INTEREST EXPENSE            2,272     1,630       357        4,152     1,630     1,414
                          -------   -------   -------     --------  -------- ---------
 INCOME (LOSS) BEFORE                                                                 
INCOME TAXES (BENEFIT)        576        764   (3,547)         933       764   (2,186)
                                                                                      
INCOME TAXES (BENEFIT)                                                                
 Federal, state and                                                                   
   deferred                   230        306   (1,399)         373       306     (874)
                          -------   -------   -------     --------  -------- ---------
 NET INCOME (LOSS) BEFORE                                                                    
  EXTRAORDINARY ITEM          346        458  (2,148)          560       458   (1,312)
                          -------   -------   -------     --------  -------- ---------
EXTRAORDINARY ITEM-DEBT                                                               
REFINANCE                      --         --    (216)           --        --     (216)
                          -------   -------   -------     --------  -------- ---------
NET INCOME (LOSS)         $   346       $458  $(2,364)     $    560  $    458 $ (1,528)
                          =======   =======   ========     ========  ======== =========
EARNINGS (LOSS) PER      
  SHARE                   $   346       $458  $  (.80)     $    560  $    458 $   (.52)         
                          =======   =======   ========     ========  ======== =========
Average common stock and                                                              
 common stock equivalents   1,000     1,000   2,942,785       1,000     1,000 2,942,785
outstanding                                         
                          =======   =======   ========     ========  ======== =========

</TABLE>
See notes to condensed financial statements
<PAGE>

CONDENSED STATEMENT OF CASH FLOWS
 PEEBLES INC.
(dollars in thousands)
(Unaudited)
<TABLE>
<CAPTION>
                                                        Six-Month
                                                       Period Ended
                                                August 3,       July 29,
                                                  1996            1995
<S>                                              <C>             <C>
OPERATING ACTIVITIES                                                     
Net Income (loss)                               $     560       $ (1,070)
Adjustments to reconcile net income (loss)                               
  to net cash provided
  by operating activities:                                                 
Depreciation                                        2,265           2,162
Amortization                                        1,739           1,570
Provision for doubtful accounts                       509             336
Extraordinary loss                                     --             216
LIFO Reserve adjustment                                50             833
Changes in operating assets and liabilities                              
  net of effects from acquisition adjustments:                                            
Accounts receivable                                 3,915           3,747
Merchandise inventories                           (3,471)         (3,505)
Accounts payable                                    (343)           (262)
Other assets and liabilities                        (762)         (2,505)
                                                ---------       ---------
NET CASH PROVIDED BY OPERATING ACTIVITIES           4,462           1,522
                                                                         
INVESTING ACTIVITIES                                                     
Acquisition of Peebles Inc.                            --        (90,642)
Acquisition of Carlisle Retailers, Inc.           (9,769)              --
Acquisition Fees - Carlisle Retailers, Inc.       (1,780)              --
Purchase of property and equipment                (5,342)         (3,022)
Other                                                  77              --
                                                ---------       ---------
NET CASH USED IN INVESTING ACTIVITIES            (16,814)        (93,664)
                                                                         
FINANCING ACTIVITIES                                                     
Proceeds from revolving facilities                123,913         155,777
Reduction in revolving facilities and long-    
  term debt                                      (121,919)       (151,965)
Proceeds from revolving facilities-                                      
  Acquisition of Carlisle Retailers, Inc           10,213              --
Proceeds from 1995 Acquisition debt                    --          76,390
Retirement of pre-1995 Acquisition debt                --        (40,917)
Financing and acquisition fees, 1995 Acquisition       --         (6,807)
Proceeds from equity                                   --          59,308
                                                ---------       ---------
NET CASH PROVIDED BY FINANCING ACTIVITIES          12,207          91,786
                                                ---------       ---------
DECREASE IN CASH AND CASH EQUIVALENTS               (145)           (356)
                                                                         
Cash and cash equivalents beginning of period        193             408
                                                ---------       ---------
CASH AND CASH EQUIVALENTS END OF PERIOD         $      48       $      52
                                                =========       =========
See notes to condensed financial statements
</TABLE>
<PAGE>

CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
 PEEBLES INC.
(dollars in thousands, except per share amounts)
 <TABLE>
 <CAPTION>
                                    Common Stock
                                              Par    Additional Retained
                                   Shares     Value  Capital    Earnings
<S>                                 <C>       <C>    <C>        <C>
Balance January 28, 1995          2,942,690   $  294  $64,390   $17,550
                                                                       
Net (loss)                               --       --       --    (1,528)
                                  ---------     ----  -------   --------
Balance May 27, 1995, prior to                                         
 1995 Acquisition                 2,942,690      294   64,390    16,022
                                                                       
1995 Acquisition adjustments     (2,941,690)    (293)  (5,083)  (16,022)
                                  ---------    -----   -------  --------
Balance May 27, 1995 following                                         
 1995 Acquisition                     1,000        1   59,307        --
                                                                       
Net Income                               --       --       --        458
                                  ---------    -----   -------  --------
Balance July 29, 1995                 1,000        1   59,307        458
                                                                       
Net Income                               --       --       --      4,572
                                  ---------     ----   ------   --------
Balance February 3, 1996              1,000        1   59,307      5,030
                                                                       
Net Income                               --       --       --        560
                                  ---------     ----   ------   --------
Balance August 3, 1996                1,000    $   1  $59,307    $ 5,590
                                  =========    ====== =======    =======
                                                                       
See notes to condensed financial statements
</TABLE>
<PAGE>

NOTES TO CONDENSED FINANCIAL STATEMENTS
PEEBLES INC.
August 3, 1996

(dollars in thousands, except per share amounts)


NOTE A_BASIS OF PRESENTATION
The  accompanying unaudited condensed financial  statements  have
been  prepared  in accordance with generally accepted  accounting
principles   for   interim   financial   information   and   with
instructions  to  Form  10-Q and Article 10  of  Regulation  S-X.
Accordingly,  they  do  not include all of  the  information  and
footnotes  required  by generally accepted accounting  principles
for complete financial statements.  In the opinion of management,
all  adjustments  (consisting of normal and  recurring  accruals)
considered necessary for a fair presentation have been  included.
As a result of the 1995 Acquisition, the financial statements and
related footnote amounts for periods prior to the acquisition are
not comparable to the current period.  In addition, the operating
results  for  the  current  fiscal periods  are  not  necessarily
indicative  of  the results that may be expected for  the  fiscal
year  ended February 1, 1997, due to the seasonal nature  of  the
business  of  Peebles.   For further information,  refer  to  the
financial  statements and footnotes thereto included in  Peebles'
annual report on Form 10-K for the fiscal year ended February  3,
1996.

NOTE B_ACQUISITION OF PEEBLES INC.
1995 Acquisition (the "1995 Acquisition"):  On June 9, 1995, PHC
Retail Holding Company ("PHC Retail") acquired the entire equity
interest of Peebles Inc. ("Peebles" or the "Company") for
approximately $136 million, which included acquisition related
expenses of approximately $5.6 million and the refinancing of
existing debt.  PHC Retail is an affiliate of Kelso & Company
("Kelso"), an investment firm located in New York, New York.  PHC
Retail has no significant assets other than the shares of Peebles
common stock, $.10 par value (the "Common Stock") and had no
operations prior to the 1995 Acquisition.
The 1995 Acquisition has been accounted for using the purchase
method of accounting with an effective date of May 27, 1995, and
accordingly, a new accounting basis was begun.  The 1995
Acquisition cost has been allocated to the assets and liabilities
of Peebles as follows:
   Cash purchase price                         $135,558
   Pre-acquisition debt refinanced              (40,917)
   Adjusted purchase price                       94,641
   Tangible net assets at historical cost       (63,840)
   Incremental acquisition debt                  35,474
   Purchase price to be allocated                66,275
   Purchase price allocations:
   Merchandise inventories              $7,436
   Buildings                             1,133
   Land                                  1,411
   Beneficial leaseholds                 3,232
   Pension asset                           533
                                        ------
                                                  13,745
                                                 -------
   Excess of cost over net assets acquired      $ 52,530

The excess of cost over net assets acquired is being amortized on
a straight-line basis over 25 years beginning May 27, 1995.
Beneficial leaseholds are amortized on a straight-line basis over
the composite useful lives of the related leases.  Buildings are
amortized on a straight-line basis over the their estimated
useful lives.

As a result of the 1995 Acquisition, the Company recorded an
extraordinary loss, net of tax, of $216 related to the write-off
of financing costs capitalized in periods prior to the 1995
Acquisition.
<PAGE>

NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
PEEBLES INC.


NOTE C_ACQUISITION OF CARLISLE RETAILERS, INC.
On May 20, 1996, a merger (the "CRI Merger") was consummated
whereby Carlisle Retailers, Inc. ("Carlisle"), an Ohio
corporation, became a wholly owned subsidiary of Peebles Inc.
The CRI Merger provides Peebles with five store locations in
northeastern Ohio, the Company's first Ohio stores, and two store
locations in northwestern Pennsylvania.  The $11,549 purchase
price included $6,311 to common shareholders of Carlisle, $3,458
to a financial services company for the majority of the
outstanding Carlisle proprietary credit card accounts receivable
portfolio, and $1,780 in acquisition expenses.  The acquisition
was funded primarily by proceeds from the Senior Revolving
Facility.

The CRI Merger has been accounted for using the purchase method
of accounting.  The allocation of the purchase price is as
follows:
        Purchase price                                   $11,549
        Tangible net assets acquired:
          Accounts receivable, net            $3,330
          Merchandise inventories, net         4,038
          Fixed assets, net                      244
          Other assets                         1,702
          Operating liabilities                 (849)
                                              ------
             Total tangible net assets                    8,465
                                                         ------
          Excess of cost over net assets acquired        $3,084

The excess of cost over net assets acquired is being amortized
over a twenty-five year period beginning May 20, 1996.

NOTE D_ACCOUNTS RECEIVABLE
Accounts  receivable  are  shown net of  $1,087,  $960  and  $930
representing the allowance for uncollectible accounts  at  August
3, 1996, February 3, 1996 and July 29, 1995, respectively.  As  a
service  to its customers, the Company offers credit through  the
use  of  its  own charge card, certain major credit cards  and  a
layaway  plan.   The Peebles' customer typically resides  in  the
local  community  immediately  surrounding  the  store  location.
Peebles stores serve these local customers in Virginia, Maryland,
North  Carolina,  South Carolina, Tennessee, Kentucky,  Delaware,
New  Jersey,  Pennsylvania, New York and Ohio.  The Company  does
not require collateral from its customers.

NOTE E_MERCHANDISE INVENTORIES
Merchandise inventories are accounted for by the retail inventory
method applied on a last in, first out ("LIFO") basis.  The  1995
Acquisition  was  accounted  for using  the  purchase  method  of
accounting  with  an effective date of May 27, 1995.   Consistent
with  the  purchase method of accounting, the  LIFO  reserve  was
eliminated,  the  recorded value of merchandise  inventories  was
increased to fair value (the "Fair Value Adjustment") and  a  new
LIFO  base  year  was established at May 27,  1995.   Merchandise
inventories consisted of the following:

                                August 3,   February 3,  July 29,
                                   1996        1996        1995
Merchandise inventories at                                   
 lower of cost (FIFO) or market $ 43,121   $  35,662    $ 36,837
Fair Value Adjustment              7,436       7,436       7,436
LIFO reserve                         138         449          --
                                --------   ---------    --------
Merchandise inventories at                                      
  LIFO cost                       50,695      43,547      44,273
Market reserve                     (902)        (863)         --
                                --------   ---------    --------
Merchandise inventories at                                      
lower of cost or market         $ 49,793   $  42,684    $ 44,273
                                ========   =========    ========

<PAGE>

NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
PEEBLES INC.


NOTE F_LEASES
The Company leases substantially all of its store locations under
capital and operating leases with initial terms ranging from 1 to
25 years and renewal options ranging from 1 to 5 years expiring
at various dates through 2033.  The Company has signed or
obtained noncancelable operating leases for fourteen new store
locations opening in the fiscal year ended February 1, 1997.
Included are i) five stores in Ohio and two stores in
Pennslyvania obtained in the CRI Merger; ii) two stores in
Alabama and one store in Tennessee to which Peebles has entered
into a purchase agreement, effective September 9, 1996, with Belk
Companies; and iii) four new Peebles stores in North Carolina,
New York, Alabama and Tennessee, two of which opened August 22,
1996 and the others opening in October and November of the
current year.  The annual aggregate base rent for these locations
is approximately $1.12 million with initial lease terms ranging
from 1 to 21 years.

NOTE G_INCOME TAXES
Differences  between the effective rate of income taxes  and  the
statutory rate arise principally from the state income taxes  and
non-deductible   amortization   related   to   certain   purchase
accounting adjustments.
<PAGE>

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS
(dollars in thousands, except per share amounts)

The  following  management's  discussion  and  analysis  provides
information  with  respect to the results of operations  for  the
three-month period ("Fiscal Quarter") and six-month period  ended
August 3, 1996 in comparison with the three-month period and six-
month period ended July 29, 1995.  The 1995 Acquisition has  been
accounted   for   using  the  purchase  method   of   accounting.
Accordingly, a new basis of accounting was begun on May 27, 1995.
As  a  result, financial statements for periods prior to the 1995
Acquisition  are  not  comparable to periods subsequent  thereto.
The  three-month period ended July 29, 1995 includes amounts both
prior  and  subsequent to the 1995 Acquisition, and as a  result,
certain  operating  components of that Fiscal  Quarter  discussed
below   have  been  significantly  affected  by  the  acquisition
transactions,  purchase accounting adjustments or  a  combination
thereof.

Net  sales  for the three-month period ended totaled $42,366,  an
8.7%  increase over the $38,963 for the three-month period  ended
July 29, 1995. For the six-month periods ended August 3 1996  and
July  29, 1995, net sales were $80,421 and $75,481, respectively,
an  increase  of 6.5%. In the twelve-month period  subsequent  to
July  29,  1995, the Company opened thirteen new store locations,
including the seven Carlisle store locations acquired in the  CRI
Merger,  effective  May  20, 1996.  These  new  stores  accounted
entirely for the increases in net sales.  Net sales at comparable
stores  were $37,088 in the current Fiscal Quarter, down $729  or
1.9%  in  comparison  to  the prior year  Fiscal  Quarter,  where
comparable  store sales were $37,817. Comparable store  sales  in
July  were down $728, or 6.9% , representing the entire  decrease
for  the  second  Fiscal Quarter. In the current  year  six-month
period, comparable store sales were $72,768, down  $1,012 or 1.4%
in  comparison to the prior year six month period ended July  29,
1995.   Although management anticipates apparel sales  to  remain
soft  throughout the third and fourth Fiscal Quarters,  the  July
decrease  in consumer spending on apparel was considered  unusual
and  is  not expected to be indicative of a significant  downward
trend.   Comparable store sales are expected to recover  slightly
through  the  third  and  fourth Fiscal Quarters  to  finish  the
current  fiscal  year  flat  with the  prior  fiscal  year.   The
Company's  sales growth in the current fiscal year will therefore
come from the new store locations.

Cost  of  sales as a percentage of net sales for the  three-month
periods  ended  August 3, 1996 and July 29, 1995 were  58.5%  and
60.3%,  respectively.  For the comparable six-month periods,  the
cost  of sales as a percentage of net sales was 59.0% and  59.7%,
respectively.  These decreases are primarily attributable to LIFO
reserve  adjustments,  and the stability of  the  cost  of  sales
during  periods  of  new store growth is a result  of  consistent
inventory  management and the Company's less promotional  pricing
strategy.  With a new LIFO base year established at May 27, 1995,
the Fiscal Quarter ended July 29, 1995 was impacted significantly
by  an increase in the LIFO reserve.  Without the impact of LIFO,
cost  of goods sold as a percentage of net sales would have  been
58.6%. for both the three-month period and six-month period ended
July  29,  1995.   At  the  thirteen new store  locations  opened
subsequent to July 29, 1995 cost of sales as a percentage of  net
sales  was  62.7% in the six-month period ended August  3,  1996.
Typically,  new  stores show a higher cost of  sales  percentage,
resulting  primarily from opening promotions and  adjustments  to
inventory  levels  in  response to actual sales  versus  planned.
However,   even  with  this  significant  number  of  new   store
locations, cost of sales has remained stable overall as inventory
levels  were  in line with plans throughout the six-month  period
ended  August 3, 1996, and the Company remained committed to  its
strategy  of  offering consistent fair pricing every  day  rather
than high-low promotions.

Selling,  general and administrative expenses ("SG&A"), including
depreciation and amortization, was 34.9% as a percentage  of  net
sales for both the three-month and six-month periods ended August
3,  1996.  In the prior year comparable three-month and six-month
periods   ended  July  29,  1995  SG&A  was  34.0%   and   34.4%,
respectively,  as  a percentage of net sales.  This  increase  is
primarily attributed to the additional expenses incurred  in  the
opening  of  thirteen  new store locations, including  the  seven
stores  acquired  in  the CRI Merger. New stores  typically  have
higher  occupancy,  payroll,  and  advertising  expenses   as   a
percentage  of  net  sales as compared  to  mature  stores.   The
Company has been successful in controlling expenses during growth
periods, and expects to realize efficiencies through economies of
scale  in  succeeding Fiscal Quarters. During the Fiscal  Quarter
ended  July  29,  1995, approximately $3.1 million  was  paid  to
settle  the 1993 Stock Option Plan as a pre-requisite to  closing
the  1995  Acquisition.  This non-recurring  expense,  considered
additional  compensation expense, is included  in  the  one-month
period ended May 27, 1995.

Interest expense for the Fiscal Quarters ended August 3, 1996 and
July 29, 1995 was $2,272 and 1,987, respectively, and $4,152  and
$3,044, respectively for the six-month periods then ended.  These
increases  result primarily from the increased  debt  assumed  in
connection  with  both the 1995 Acquisition and the  CRI  Merger.
The 1995 Credit Agreement increased outstanding borrowings at the
date of the 1995 Acquisition by approximately $35.5 million.  The
Company increased the outstanding balance on the Senior Revolving
Facility  by  approximately $10.2 million to consummate  the  CRI
Merger.

Income tax expense totaled $230 and $373 for the three-month  and
six-month periods ended August 3, 1996, respectively, compared to
an  income tax benefit of $1,093 and $568, respectively, for  the
three-month  and  six-month  periods  ended  July  29,1995.   The
effective income tax and benefit rates for the respective periods
differ  from  the  statutory rate primarily due to  state  income
taxes  and nondeductible amortization related to certain purchase
accounting adjustments.

The  Company recorded an extraordinary loss, net of tax, of  $216
in  the one-month period ended May 27, 1995 related to the write-
off  of  unamortized  financing costs  related  to  the  pre-1995
Acquisition Credit Agreement.

As  a result of the changes discussed above, the Company had  net
income of $346 and $560 for the three and six month periods ended
August  3,  1996,  respectively.  In the prior   year  comparable
periods  ended  July 29, 1995, the Company showed net  losses  of
$1,906 and $1,070, respectively.

LIQUIDITY AND CAPITAL RESOURCES

The Company's primary cash requirements are for capital
expenditures in connection with both the Company's new store
expansion and remodeling program and for working capital needs.
The Company's primary sources of funds are cash flow from
continuing operations, borrowings under the Credit Agreement and
trade accounts payable.  The Company's inventory levels typically
build throughout the fall, peaking during the Christmas selling
season, while accounts receivable peak during December and
decrease during the first quarter.  Capital expenditures
typically occur evenly throughout the first three quarters of
each year.

For the six-month periods ended August 3, 1996 and July 29, 1995,
operating activities provided cash of $4,462 and $1,522,
respectively.  In the prior year six-month period, cash  was used
to pay $3,089 in settlement of  the 1993 Stock Option Plan.  In
both the current year and prior year six-month periods, net
operating cash was produced as net collections of accounts
receivable were greater than net increase in merchandise
inventories.  The Company had working capital of $52,787 and
$47,889 at August 3, 1996 and July 29, 1995, respectively.  The
increase is due primarily to merchandise inventory and accounts
receivable acquired in the CRI Merger.  Net cash provided by
operations was adversely affected by the increased interest
expense resulting from incremental debt assumed to facilitate
both the 1995 Acquisition and the CRI Merger.

Net cash used in investing activities, exclusive of the CRI
Merger and 1995 Acquisition, was $5,265 and $3,022 for the six-
month periods ended August 3, 1996 and July 29, 1995,
respectively.  This cash was used primarily for capital
expenditures.  The increase in the current year is primarily
attributable to the expansion of the distribution center in South
Hill and new cash registers for the stores acquired in the CRI
Merger.  The Company expects capital expenditures to total
approximately $11.7 million in fiscal 1996, with some $2.0
million allocated to the distribution center. New store openings,
will also require funding of additional working capital of which
the Company must depend on internally generated funds and
borrowings under the New Credit Agreement.

The CRI Merger provided the Company with five store locations in
northeastern Ohio and two stores in northwestern Pennsylvania.
The Ohio locations are the Company's first stores in Ohio.  These
stores began operation as Carlisle/Peebles on May 20, 1996 and
increased the gross square footage of the Company by
approximately 180,000 square feet.  In June 1996, the Company
signed a purchase agreement with the Belk Companies ("Belk") to
allow Peebles to purchase two stores in Alabama and one store in
Tennessee from Belk, and sell one store in Virginia to Belk.  The
Company paid $1.5 million for the acquired inventory and fixtures
and received $.4 million for the fixtures remaining in the store
sold.  The agreement was effective September 9, 1996, and the
stores will re-open as Peebles stores on September 13, 1996.
These stores will be the Company's first locations in Alabama.

During the third and early fourth fiscal quarters of the current
year, the Company will open four new Peebles stores in Edenton,
North Carolina (17,000 gross square feet); 2) Rochester, New York
(25,000); 3) Albertville, Alabama (25,000); and 4). Winchester,
Tennessee (21,000). Based on historical experience, the Company
estimates that the cost of opening a new store will include
capital expenditures of approximately $425 for leasehold
improvements and fixtures and approximately $425 for initial
inventory, approximately one-third of which is normally financed
through vendor credit.  Accounts receivable for new stores
typically build to 15% of net sales or approximately $300 within
24 months of the store opening.

The Company finances its operations, capital expenditures, and
debt service payments with funds available under the Senior
Revolving Facility.  The maximum amount available under the
Senior Revolving Facility is $65 million less amounts outstanding
under letters of credit.  The actual amount available is
determined by an asset based formula, adjusted for seasonal
working capital requirements.  The Company believes the cash flow
generated from operating activities together with funds available
under the New Revolving Facility will be sufficient to fund the
investing activities and the required payments under the New
Credit Agreement.



<PAGE>

PART II

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      None

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

a.    Exhibits

      27.  Financial Data Schedule.

b.    Reports on Form 8-K

      None

<PAGE>
                           SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.

                          PEEBLES INC.
                                
Date:   September 12, 1996      By  /s/       Michael F. Moorman
                                    ----------------------------
                                              Michael F. Moorman
                                              President and Chief
                                              Executive Officer (Principal
                                              Executive Officer)

                                By  /s/       E. Randolph Lail
                                    --------------------------
                                              E. Randolph Lail
                                              Chief Financial Officer, Senior
                                              Vice President-Finance,
                                              Treasurer and Secretary
                                              (Principal Financial Officer)



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   6-MOS
<FISCAL-YEAR-END>                          FEB-01-1997             FEB-01-1997
<PERIOD-END>                               AUG-03-1996             AUG-03-1996
<CASH>                                              48                      48
<SECURITIES>                                         0                       0
<RECEIVABLES>                                   28,333                  28,333
<ALLOWANCES>                                     1,087                   1,087
<INVENTORY>                                     49,793                  49,793
<CURRENT-ASSETS>                                78,555                  78,555
<PP&E>                                          56,995                  56,995
<DEPRECIATION>                                  21,429                  21,429
<TOTAL-ASSETS>                                 177,498                 177,498
<CURRENT-LIABILITIES>                           25,768                  25,768
<BONDS>                                         80,482                  80,482
<COMMON>                                             1                       1
                                0                       0
                                          0                       0
<OTHER-SE>                                      64,897                  64,897
<TOTAL-LIABILITY-AND-EQUITY>                   177,498                 177,498
<SALES>                                         42,366                  80,421
<TOTAL-REVENUES>                                42,366                  80,421
<CGS>                                           24,805                  47,412
<TOTAL-COSTS>                                   39,609                  75,481
<OTHER-EXPENSES>                                  (91)                   (145)
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                               2,272                   4,152
<INCOME-PRETAX>                                    576                     933
<INCOME-TAX>                                       230                     373
<INCOME-CONTINUING>                                346                     560
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                       346                     560
<EPS-PRIMARY>                                      346                     560
<EPS-DILUTED>                                      346                     560
        

</TABLE>


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