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EXHIBIT 23 INDEPENDENT AUDITORS' CONSENT We consent to the incorporation by reference in the Registration Statement relating to 400,000 shares of common stock of The Procter & Gamble Company on Form S-8 of our report dated 29 September 2000, appearing in this Annual Report on Form 11-K of the Procter & Gamble Limited Matched Savings Share Purchase Plan for the plan fiscal year ended 30 June 2000. DELOITTE & TOUCHE Newcastle, United Kingdom 29 September 2000
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