TOPPS CO INC
10-K, 1999-05-27
COMMERCIAL PRINTING
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
(Mark One)
[X]                    ANNUAL REPORT PURSUANT TO SECTION 13
                 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
                   For the fiscal year ended February 27, 1999

                                       OR

                   [ ] TRANSITION REPORT PURSUANT TO SECTION
               13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
                        For the transition period from         to

                         Commission file number 0-15817

                             THE TOPPS COMPANY, INC.
             (Exact name of registrant as specified in its charter)

                                    Delaware
         (State or other jurisdiction of incorporation or organization)

                                   11-2849283
                      (I.R.S. Employer Identification No.)

                    One Whitehall Street, New York, NY 10004
               (Address of principal executive offices) (Zip Code)

                                 (212) 376-0300
              (Registrant's telephone number, including area code)

           Securities registered pursuant to Section 12(b) of the Act:
                                 Not Applicable

           Securities registered pursuant to Section 12(g) of the Act:
                           Common Stock par value $.01
                                (Title of class)

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No _.

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of regulation S-K is not contained herein, and will not be contained, to the
best  of  the  registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. [ X ]


     The aggregate market value of Common Stock held by non-affiliates as of May
15, 1999 was approximately $269,000,000.

     The number of  outstanding  shares of Common  Stock as of May 15,  1999 was
46,441,801.

          Documents incorporated by reference                    Part

Annual Report to Stockholders
for the Year Ended February 27, 1999                             I,II,IV

Proxy Statement for the 1999 Annual Meeting of Stockholders      III

- --------------------------------------------------------------------------------
<PAGE>

                                    PART I

ITEM 1. BUSINESS
                               General Development

     The Topps Company,  Inc. was incorporated in Delaware on February 24, 1987.
The Company is the successor to Topps Chewing Gum, Inc.,  which was  established
as a  partnership  in 1938 and was  incorporated  under  the laws of New York in
1947.  All  references  in this  Annual  Report on Form 10-K to  "Topps"  or the
"Company" are to The Topps Company, Inc. and its subsidiaries.

     Topps is a leading  marketer  of  collectible  picture  products  featuring
primarily  professional  athletes  and, from time to time,  popular  television,
movie and other entertainment characters. These collectible picture products are
in the form of trading  cards,  sticker  and album  collections,  comic books or
magazines.  The Company also markets Bazooka brand bubble gum, branded lollipops
such as Ring  Pop,  Push Pop and  Baby  Bottle  Pop and  certain  novelty  candy
products.

     The sports card category in which the Company  competes has contracted over
the last several years.  Prior to 1998,  the industry  decline was the result of
several  factors,  including:  product  and  brand  proliferation  which  led to
consumer  confusion and oversupply;  a competitive rise in other  sports-related
merchandise  choices;  a reduction in retailer support;  and labor strife in the
sports industry.  Although there is currently no  industry-wide  data available,
the Company believes that the industry continued to contract in 1998, largely as
a result of the liquidation of one of the Company's main  competitors  (Pinnacle
Brands)  and the NBA  labor  situation.  However,  despite  the  overall  market
contraction during 1998, the Company experienced  significant increases over the
prior year in the sale of its baseball and football card products.

     Topps has increased its  international  presence in the last several years.
In 1995,  the  Company  acquired  Merlin  Publishing  International  Limited,  a
U.K.-based  marketer  of  licensed  collectibles,  primarily  sticker  and album
collections.  While  continuing to market  products under the Merlin brand name,
Merlin  Publishing  International  Limited  changed its corporate  name to Topps
Europe Ltd.  ("Topps  Europe") in March 1997. The Company also  established  new
subsidiaries  in Canada and Mexico in fiscal  1996 and Brazil and  Argentina  in
fiscal  1997.  The  Company  currently  distributes  its  products in over fifty
countries and has employees in seven countries.

================================================================================

Trademarks of The Topps Company, Inc. and Subsidiaries appearing in this report:
Baby Bottle Pop,  Bazooka,  Bazooka Blasts,  Bazooka Joe, Bazooka Pops,  Bowman,
Bowman  Chrome,  Bowman's  Best,  Flip Pop,  Garbage  Pail Kids,  Merlin,  Never
Compromise,  Push Pop, Ring Pop, Topps, Topps Action Flats, Topps Chrome,  Topps
Finest,  Topps  Gallery,  Topps Gold Label,  Topps Stadium  Club,  Treasure Pop,
Triple Power Push Pop and Wacky Packages.

Unless otherwise indicated, all date references refer to calendar years.



                                       2
<PAGE>

                                    Products

Collectible Sports Products

     The Company is a leading marketer of collectible picture products featuring
players of Major League  Baseball,  the  National  Basketball  Association,  the
National  Football League,  the National Hockey League and certain  professional
soccer leagues.  In the U.S. and Canada,  picture products are generally sold in
the form of cards, while in the rest of the world picture products are typically
sold in the form of sticker and album collections.

     Card  products   feature   photographs  of  athletes  and  contain  summary
statistics and biographical  material.  The Company markets sports picture cards
in various size packages,  as well as complete sets, for distribution  through a
variety of trade channels.

     The Company  distributes sports cards under brand names including,  but not
limited to, Topps,  Topps Stadium Club,  Topps Finest,  Topps  Gallery,  Bowman,
Bowman Chrome,  Bowman's Best, Topps Gold Label and Topps Chrome.  Each brand of
sports cards has its own unique  positioning in the  marketplace.  All the cards
are  of a high  quality  featuring  laminated  paperboard  and  state-of-the-art
reproduction  techniques.  Certain  brands  feature  borderless  cards  and also
contain foil stamping.  Prices  generally range from a suggested retail price of
$0.99 per pack to $5.00 per pack.  The  Company  is  continuously  updating  the
features of its cards and seeking new technologies as well.

     Sports sticker and album  collections,  which are sold under the Merlin and
Topps brand names, are marketed  throughout  Europe and parts of Asia.  Stickers
are sold in packages  and display  photos of popular  local  athletes and sports
teams.  The stickers  are  designed so that they can be placed in an  associated
album,  which contains more detailed  information  and statistics  regarding the
players and teams.

     The Company has expanded its European  sports  licenses in the last several
years and currently holds licenses for Premier League Soccer in the U.K. as well
as soccer licenses in Italy, Norway and Denmark.


Entertainment Products

     The Entertainment Products segment consists of trading cards, sticker/album
products, comics and magazines featuring licenses from popular films, television
shows and other entertainment properties.

     Since the 1950's,  the Company has marketed trading cards featuring some of
the dominant entertainment  properties of the time, including The Beatles, Elvis
Presley, Star Wars, Michael Jackson, E.T., Indiana Jones, Batman, Teenage Mutant
Ninja Turtles, Jurassic Park and The X-Files. Occasionally, the Company has also
created cards featuring its own entertainment properties such as Wacky Packages,
Garbage  Pail  Kids  and Mars  Attacks,  as well as cards  detailing  events  of
national interest such as Desert Storm.

     Over the years,  entertainment  trading  cards have  experienced  peaks and
valleys in terms of consumer  interest.  Recently,  the relative weakness of the

                                       3
<PAGE>

entertainment card market has prompted the Company to be extremely  selective in
determining which entertainment  licenses to pursue. In fiscal 1999, the Company
marketed only three  entertainment  card  properties  in the U.S.:  The X-Files;
Xena: Warrior Princess; and World Championship Wrestling (WCW).

     Since the  acquisition of Merlin in 1995, the Company has sold  collectible
entertainment  products in the form of  sticker/album  collections in Europe and
parts of Asia. In response to lower  consumer  interest,  the Company pared back
its offerings of these products to five releases in fiscal 1999.

     In fiscal 2000,  the Company will market both trading cards and sticker and
album products based on the new Star Wars film, "Episode I: The Phantom Menace".
The Company also recently  negotiated an agreement in principle  (subject to the
execution of a final license  agreement) to market trading cards in the U.S. and
Canada (and candy as described below) featuring  Pokemon,  a popular  children's
property.

     Over the years, the Company has also published  magazines based on subjects
of interest in the entertainment field. In fiscal 2000, the Company will issue a
variety of Star Wars magazines,  featuring,  among other things, coverage of the
newest motion picture, Star Wars: Episode I. These publications will include the
official  souvenir  magazine of the movie,  the official poster magazine and the
Star Wars Galaxy Collector magazine.

     In the past,  the  Company  created  and  marketed a limited  selection  of
high-quality  color comic books for  distribution  primarily in specialty shops.
Due to a  contraction  in the  market,  the  Company  suspended  its comic  book
publishing activities in fiscal 1999.


Confectionery

     The  Company  has been  marketing  Bazooka  brand  bubble  gum since  1947.
Traditional  chunk  Bazooka  bubble  gum is  produced  in  individually  wrapped
rectangular  pieces in a variety of flavors  and sold  generally  at a suggested
retail price of five cents a piece.  Individual  pieces of Bazooka  brand bubble
gum include a comic  featuring  Bazooka  Joe, a  copyrighted  cartoon  character
created by the Company in 1953.

     The Company sells multiple  piece packs of Bazooka  which,  over the years,
have included a six-piece pack of soft sugarless  bubble gum, a ten-piece  pack,
forty-five and seventy-five count bags of traditional chunk Bazooka,  as well as
various box, bucket and canister configurations. These packages are designed for
distribution  in  supermarkets,  convenience  stores,  drug store  chains,  mass
merchandisers and club stores.

     In early 1999, the Company introduced Bazooka Pops, a premium lollipop with
a Bazooka gum center and packaging featuring a fortune and comic.

     The Company also markets premium quality lollipop  products  throughout the
United States, Canada, Europe and parts of Latin America and Asia. Core products
include  Ring  Pop (a  lollipop  made  of  candy  molded  into  the  form  of an
exaggerated  precious  gem stone,  anchored  to a plastic  ring) and Push Pop (a
cylinder-shaped  lollipop  packaged in a plastic container with a removable cap,
designed to enable  consumers  to eat a portion of the pop now and save the rest

                                       4
<PAGE>

for later.) In fiscal  2000,  the  Company  plans to  increase  its  advertising
support  and  merchandising  efforts  behind both Ring Pop and Push Pop and will
enhance Ring Pop by adding real fruit juice to the product.

     Last year, the Company  introduced two new confectionery  items. One of the
products, Baby Bottle Pop, is a baby bottle filled with a tangy candy powder and
a lollipop top. Also introduced in 1998 was Flip Pop, a pop within a fun plastic
container,  which can be flipped  out,  licked  and placed  back in the case for
consumption  later.  This year, the Company plans to introduce  Treasure Pop ( a
high  quality  lollipop  with a toy surprise  hidden in the plastic  handle) and
Triple Power Push Pop (a larger Push Pop with three different  flavors which can
be pushed up  independently  or together.)  Also the Company has an agreement in
principle  (subject to the  execution of a final  license  agreement)  to market
Pokemon lollipops.

     For a  schedule  of net sales by key  business  segment  for the past three
fiscal years, see "Management's  Discussion and Analysis of Financial  Condition
and  Results  of  Operations"  on  page  7 of the  Company's  Annual  Report  to
Stockholders for the year ended February 27, 1999 (the "Annual  Report"),  which
is hereby incorporated by reference.



                           Distribution and Marketing

Sales and Distribution

     The Company's  products are sold  throughout the United States,  Canada and
Europe, as well as in certain Latin American and Asian markets.

     The Company's own sales force handles all U.S. card sales, as well as sales
of confectionery  products to national accounts.  All other  confectionery sales
are  handled by broker  organizations.  Together,  the sales  force and  brokers
service over 80,000 retail  outlets  through more than 4,000  separate  accounts
which include wholesale tobacco and confectionery  jobbers,  hobby  distributors
and  retailers,   wholesale  clubs,   news-dealers,   mass   merchandisers   and
direct-buying  grocery,  convenience,  drug,  variety,  discount  and toy  store
chains.

     In the past,  the Company has operated a direct  response  membership  club
through  which it marketed  special  sets of baseball,  football and  basketball
cards as well as  other  products.  Although  this  business  was  suspended  in
February  1998,  the  Company is  currently  considering  other  approaches  for
operating a direct response business.

     In Canada,  sales of trading  cards  (dominated  by hockey),  stickers  and
confectionery  products are handled by a sales force and two  regional  brokers.
Current distribution in Canada is to over 5,000 retail outlets.

     In the U.K.,  sales of both  confectionery  products and  collectibles  are
handled  by a  dedicated  sales  force  as well  as by  wholesalers  selling  to
independent   retailers.   Together,  the  sales  force  and  wholesalers  reach
approximately 30,000 retail news and confectionery outlets. Elsewhere in Europe,
as well as in Latin America and Asia, sales are primarily through distributors.

                                       5
<PAGE>



Advertising and Promotion

     The  Company  utilizes  a  variety  of  promotional  activities,  including
television,  radio and print advertising campaigns,  designed to create consumer
awareness and increase retail sales of its products.  Worldwide  advertising and
promotional expenditures as a percentage of net sales for the fiscal years ended
1997, 1998 and 1999 were 7.0%, 8.6% and 6.8%, respectively.

     Traditionally,  the Company has also relied on the popularity of its sports
and other licensed products, and the consumer recognition of its brand names, to
help  promote its  products.  The  Company  also uses print  advertising  on its
product wrappers and promotional  insert cards to increase consumer awareness of
its brands.

     Approximately  70% of the Company's  sales are made on a returnable  basis.
Industry practices require that the Company provide the right to return on sales
of trading card products  (excluding  those to hobby dealers),  on confectionery
products,  on magazines sold to mass  merchandisers and on sales of most sticker
and album products in Europe.  Returns  significantly in excess of the Company's
returns  provisions  could  have a  material  adverse  effect  on  the  Company.
Consolidated  return  provisions  as a percentage  of gross sales for the fiscal
years ended 1997, 1998 and 1999 were 14.2%, 12.4% and 8.3%, respectively.



                                   Production

     In  December  1996,  the  Company  discontinued  operations  at its Duryea,
Pennsylvania  manufacturing  facility.  As a result of the Duryea plant closure,
Bazooka gum is being  manufactured by a single  contractor in the U.S.  (Hershey
Foods  Corporation).  The cutting,  collating  and  packaging  of card  products
previously  performed at the Duryea  facility  have been  outsourced  to several
manufacturers in the U.S.

     In April 1998, the Company ceased  manufacturing  operations at its factory
in the Republic of Ireland.  The Company produced  limited  quantities of gum at
this facility and is currently seeking alternative sources.


Collectible Picture Products

     In the U.S.,  photographs of athletes are generally taken by  photographers
under  contract  with the  Company  or by  free-lance  photographers  on special
assignment.  In addition,  certain  photography is provided by the  organization
representing  the  leagues and their  member  teams.  Pictures of  entertainment
subjects are generally  furnished by the licensor or created by artists retained
by the Company.  Computerized  graphic artwork and design development for all of

                                       6
<PAGE>

the Company's  products is done by staff artists and through  independent design
agencies  under  the  Company's   direction.   The  Company's  Graphic  Services
Department also utilizes state-of-the-art computerized technology to enhance and
color-correct photography and computer imaging to create interesting and unusual
backgrounds and visual effects.

     High-quality  paperboard  is  sent  directly  to  outside  printers  by the
Company's suppliers.  Pictures are printed utilizing a variety of techniques and
processes,  including waterless printing, which allows for a tighter line screen
resulting  in sharper and more  intense  photo  reproduction.  Sheets of printed
cards are then often sent to  additional  suppliers who foil stamp and UV (ultra
violet)  coat the  sheets.  Cards  that  require  specialized  printing  and the
combination of various  substrates  like plastic,  polystyrene  and  holographic
foils are purchased in full sheet form from specialty printers.  Full sheets are
then  delivered to contract  packers where they are cut into  individual  cards,
collated and wrapped in a variety of package configurations.

     Certain key elements of Merlin brand sticker and album products are sourced
from a single  supplier  in Italy.  The  Company  believes  that there are other
suitable sources available to meet its requirements if the current supplier were
unable to meet Merlin's needs.


Confectionery

     Since the closure of its manufacturing facility in Duryea,  Pennsylvania in
December  1996,  the Company has  purchased all of its U.S.  Bazooka  bubble gum
requirements  from  Hershey  Foods  Corporation.  The current  agreement,  which
expires in December 2002, requires the Company to source all of its U.S. Bazooka
production  needs from  Hershey,  provided it can fulfill the orders on a timely
basis. Given the shortage of alternative  manufacturers for Bazooka gum, failure
by Hershey to supply the Company on a timely basis could have a material adverse
effect on product  availability  and  therefore,  on sales of  Bazooka.  Limited
quantities of Bazooka and other bubble gum products for international sales were
manufactured by the Company's factory in the Republic of Ireland through the end
of fiscal 1998. In April 1998, gum production was  discontinued in Ireland.  The
Company is presently seeking alternative sources for this production.

     Ring Pop lollipops for sale in the U.S. are  manufactured  at the Company's
Scranton,  Pennsylvania  factory.  Ring Pop lollipops for sale in  international
markets  as  well  as all  Push  Pops,  Baby  Bottle  Pops  and  Flip  Pops  are
manufactured by a single supplier in factories  located in Taiwan,  Thailand and
China.  The loss of production at one or more of these  facilities  due to civil
unrest or for any other reason could have a material  adverse impact on sales of
the Company's lollipops.

     Sweeteners, flavors, paperboard,  packaging materials, foil stamping and UV
coating are required to  manufacture  the  Company's  total line of  collectible
picture and confectionery  products and are generally  available to the Company.
The Company does rely on single  producers for several of these  ingredients  or
processes.  While alternative suppliers are generally available, some adjustment
in product  specification  might be required  if these  single  sources  were no
longer available to the Company.

                                       7
<PAGE>


                        Trademarks and License Agreements

     The  Company  considers  its  trademarks  and license  agreements  to be of
material  importance to its business.  The Company's  principal  trademarks have
been  registered  in the United  States  and many  foreign  countries  where its
products are sold.  The sports picture  products  marketed by the Company in the
U.S. are all produced under license agreements with individual athletes or their
players'  associations,  as well as the  licensing  bodies  of the  professional
sports  leagues.  These  agreements  cover the  following  sports:  Major League
Baseball,  NBA Basketball,  NFL Football and NHL Hockey.  The Company also has a
contract with Premier  League Soccer in the U.K. and with players and teams with
regard to soccer in Italy,  Norway  and  Denmark.  The  Company's  inability  to
renegotiate successfully its Major League Baseball, NBA Basketball, NFL Football
or Premier League Soccer agreements upon expiration, or the loss of any of these
license agreements, could have a material adverse effect on the Company.

     The Company has an individual  license agreement with virtually every major
league baseball player.  Each baseball  player's license  agreement is initially
for four major  league  baseball  seasons  and may be  extended  for  additional
seasons as rights are used,  if the player  and the  Company  agree.  Typically,
these  agreements are extended  annually.  Among the rights the Company receives
are rights to use a player's name, picture, facsimile signature and biographical
description  in the form of two or three  dimensional  pictures,  trading cards,
postcards, stickers, stamps, transfers, decals, medallions or coins, each within
certain size  limitations,  provided  such  products are marketed  alone or with
chewing gum or candy. The licenses granted to the Company by athletes permit the
athlete to grant  others  rights to the use of his name,  picture and  facsimile
signature on other products,  including  collectible picture cards sold alone or
with products other than gum and (with certain  exceptions)  candy.  The Company
has a related  agreement  with the Major League  Baseball  Players  Association,
which governs certain terms of the individual player contracts. The Company also
has an agreement with Major League Baseball  Properties,  Inc., which covers the
use of the names and  insignias of the baseball  teams and leagues in connection
with its baseball  picture  products and which  expires at the end of 2000.  The
Company conducts a related active  licensing  program with minor league baseball
players and continuously  seeks to supplement its relationship with the baseball
community by personal visits and corporate identification. The Company considers
such  relationships  to be good and to be of great  importance  to it.  However,
should an appreciable number of Major League Baseball players refuse to sign the
Company's  license  agreement,  it could have a material  adverse  effect on the
Company.

     The  Company  also  enters  into  license   agreements  with  entertainment
companies to produce certain products.  The terms of these contracts depend on a
variety  of  factors.  Total  royalty  expense  under the  Company's  sports and
entertainment licensing contracts for the fiscal years ended 1997, 1998 and 1999
was $37,960,000, $33,662,000 and $24,373,000, respectively. See Note 17 of Notes
to Consolidated Financial Statements in the Annual Report, which is incorporated
herein by reference,  for a description of minimum  guarantee  payments required
under the Company's existing sports contracts.


                                       8
<PAGE>


                       International Licensing Operations

     The Company,  which licenses its technology and  trademarks,  currently has
license  agreements with  manufacturers in two foreign  countries to manufacture
and distribute the Company's  products.  These  licensees have the right to sell
licensed  products in countries  of their  location  and, in certain  instances,
other countries as well.



                                   Competition

     The  Company  competes  for sales as well as counter  and shelf  space with
large  corporations in the food,  candy,  publishing,  toy and other industries.
Many of  these  corporations  have  substantially  greater  resources  than  the
Company.  More narrowly,  the Company competes with other  companies,  large and
small,  which  market gum and candy,  and with a number of  collectible  picture
product companies for the spending money of children and adult  collectors.  The
Company   believes  that  the   industries  in  which  it  operates  are  highly
competitive.



                                   Seasonality

     The  Company's  U.S.  sports card  products are sold  throughout  the year,
spanning  the  four  major  sports  seasons  in  which  the  Company   currently
participates,  i.e., baseball,  football,  basketball and hockey. Topps Europe's
sales of sports  sticker/album  products  are  driven  largely by  shipments  of
Premier  League  Soccer,  with much of the sales  activity  occurring in January
through March. Sales of entertainment products tend to be driven by the property
on which they are based,  often  peaking with the release of a movie or the rise
in popularity of a television program or particular licensed property.  Sales of
confectionery  products are relatively stable throughout the year, although they
are  impacted  by the  introduction  of new  products  and the  use of  consumer
advertising that can occur at any point in the year.




                                   Environment

     The Company believes that it is in compliance in all material respects with
existing federal,  state and local regulations relating to the protection of the
environment.  Such  environmental  regulations have not had a material impact on
the Company's capital expenditures, earnings or competitive position.


                                       9
<PAGE>


                                    Employees

     In December 1996, the Company discontinued  manufacturing operations at its
Duryea, Pennsylvania facility. Many of the employees at the Duryea facility were
represented  by Teamster's  Union Local 229 which filed an unfair labor practice
charge  relating  to the  closure.  This  claim was  settled  and the charge was
dismissed in December 1997.

     The Company employed approximately 400 people in fiscal 1999.

     All of the  production  employees  at the  Company's  factory in  Scranton,
Pennsylvania are represented by a union. Although the union agreement expires in
2000,  union  membership voted recently to approve an extension of the agreement
to February 2003.

     The Company considers  relations with its employees to be good.

                              Cautionary Statements


     In connection with the "safe harbor"  provisions of the Private  Securities
Litigation  Reform Act of 1995 (the "Reform Act"),  the Company is hereby filing
cautionary  statements  identifying  important  factors  that could cause actual
results  to  differ  materially  from  those  projected  in any  forward-looking
statements  of the Company made by or on behalf of the Company,  whether oral or
written.  The Company wishes to ensure that any  forward-looking  statements are
accompanied  by  meaningful  cautionary  statements  in order to maximize to the
fullest extent  possible the  protections of the safe harbor  established in the
Reform Act. Accordingly,  any such statements are qualified in their entirety by
reference to, and are accompanied  by, the following  important  factors,  among
others,  that could cause the Company's actual results to differ materially from
those projected in forward-looking statements of the Company:

     1.  Dependence on Licenses.  The Company's  trading card and  sticker/album
businesses are highly dependent upon licensing  arrangements with third parties.
These  licenses,  which have varying  expiration  dates,  are obtained  from the
various  professional  sports  leagues,  players  associations  and,  in certain
instances,  the  players  themselves  as well as  entertainment  companies.  The
Company's  inability to renew or retain these licenses,  or the lack of vitality
of these licenses, could materially affect its future plans and results.

     2.  Contraction  in Sports Card  Industry.  The Company  believes  that the
sports card  industry as a whole  continued to contract  during  calendar  1998.
Further prolonged and material contraction in the sports card industry,  whether
caused by labor  strife or  otherwise,  could  materially  adversely  affect the
Company's future plans and results.

     3.  Declines  in Sales  of U.K.  Sticker/Albums.  Sales  of Topps  Europe's
Premier League sticker/album collections declined last year. Further significant
declines in sales of these products could materially affect the Company's future
plans and results.

     4.  Returns.  Approximately  70% of  the  Company's  sales  are  made  on a
returnable basis. Although the Company maintains provisions for returns, returns
considerably in excess of the Company's  provisions could materially  affect its
future plans and results.



                                       10
<PAGE>

     5. Suppliers.  The Company has a single source of supply for certain of its
lollipop  products.  The loss of this  supplier  due to civil  unrest or for any
other reason could materially affect the Company's future plans and results.

     6. Customers.  The Company has several large  customers,  some of which are
serviced  by  single  distributors.  The  loss  of any  of  these  customers  or
distributors could materially affect the Company's future plans and results.

     7.  International  Political  and  Economic  Risk.  Due  to  the  Company's
increased  international  presence,  there  is an  increase  in  risk  generally
associated  with  operating  outside of the U.S.  Events  such as civil  unrest,
currency   devaluation  and  political  upheaval  could  materially  affect  the
Company's future plans and results.

     8. See Item 3: Legal  Proceedings  for a discussion  of legal  matters that
could materially affect the Company's future plans and results.


Financial  Information About Industry Segments,  Foreign and Domestic Operations
and Export Sales


     The  Company  operates  in  three  business  segments.  They  are:  (i) the
marketing and distribution of collectible  sports  products;  (ii) the marketing
and  distribution  of  entertainment  products;  and  (iii)  the  marketing  and
distribution of confectionery products.  Segment and geographic area information
contained in Note 14 of the Notes to Consolidated  Financial Statements included
in the Annual Report is hereby incorporated by reference.



                        Executive Officers of the Company


     The information  required by this item with respect to the directors of the
Company and as to those executive  officers who are also directors  appearing in
the Proxy Statement for the annual meeting of stockholders  scheduled to be held
on June 29, 1999 ("1998 Proxy  Statement") is hereby  incorporated  by reference
thereto. Set forth below is information required by this item covering the other
executive officers of the Company.

          Name                Position with the Company and business experience
                              during the past five years

Ronald L. Boyum               Vice  President-Marketing and Sales of the Company
                              since March 1995, Vice President- Marketing of the
                              Company since April 1994. Mr. Boyum is 47 years of
                              age.



                                       11
<PAGE>

Edward P. Camp                Vice President of the Company since April 1997 and
                              President of the Hobby Division since October1995.
                              Mr. Camp held number of  sales-related  positions
                              within the Company  prior thereto.  Mr. Camp is 52
                              years of age.

Michael P. Clancy             Vice President -International of the Company since
                              December 1998.  Vice President since February 1995
                              and Managing Director - Topps Ireland since July
                              1990. Mr.Clancy had been Joint Managing Director -
                              Topps Europe Ltd. from January 1997 to December
                              1998.  Mr. Clancy is 44 years of age.


Michael J. Drewniak           Vice President -  Manufacturing  of the  Company
                              since March 1991.  Mr. Drewniak held the position
                              of General Manager -Manufacturing Operations prior
                              thereto.  Mr. Drewniak is 62 years of age.

Ira Friedman                  Vice President - Publishing and New Product
                              Development of the Company since September 1991.
                              Mr. Friedman joined the Company in October 1988.
                              Mr. Friedman is 45 years of age.

Catherine K. Jessup           Vice President - Chief Financial Officer of the
                              Company since July 1995.  Prior to joining the
                              Company,  Ms. Jessup held a number of positions
                              with PepsiCo (a food products  company) from 1981
                              to July 1995  including  Director of Planning and
                              C.F.O. PepsiCo Wines and Spirits.  Ms. Jessup is
                              43 years of age.

William G. O'Connor           Vice President-Administration  of the Company
                              since September 1991. Mr.O'Connor was an Assistant
                              Secretary of the Company from June 1982 until June
                              1994.  Mr. O'Connor is 50 years of age.



                                       12
<PAGE>

John Perillo                  Vice  President - Operations of the Company  since
                              April 1995 and Vice President-Controller and Chief
                              Financial Officer of the Company  from April 1990
                              to July  1995.  Mr. Perillo is 42 years of age.

Scott Silverstein             Vice President - Business Affairs and General
                              Counsel of the Company since February 1995.  Mr.
                              Silverstein held the position of General Counsel
                              from July 1993 until February 1995.  Prior to
                              joining the Company,  Mr. Silverstein was an
                              attorney with the law firm of Hutton Ingram Yuzek
                              Gainen Carroll & Bertolotti from April 1990 until
                              July 1993.  Prior thereto, he was an attorney with
                              the law firm of Shea & Gould.  Mr. Silverstein is
                              the son-in-law of Mr. Shorin, the Company's Chair-
                              man of the Board, Chief Executive Officer and
                              President.  Mr. Silverstein is 37 years of age.







ITEM 2.  PROPERTIES


     The location and general  description of the principal  properties owned or
leased by the Company are as follows:

<TABLE>
<CAPTION>
                                                                                                         Owned or Leased;
                                                                                Area/Facility            If Leased,
Location                                     Type of Facility                   Square Footage           Expiration Year

<S>                                          <C>                                <C>                      <C>

Duryea, Pennsylvania                         office and warehouse               60,000                   Leased; 2000

Scranton, Pennsylvania                       manufacturing plant                41,000                   Owned

Cork, Ireland                                office                              8,000                   Leased; 2005

New York, New York                           executive offices                  60,000                   Leased; 2010

Milton Keynes, United Kingdom                warehouse/office                   10,000                   Leased; 2014

</TABLE>

     The Company also leases offices in Canada,  Brazil,  Argentina,  Mexico and
Italy.  The Company  believes that its active  facilities are in good repair and
are suitable for its needs for the foreseeable future.


                                       13
<PAGE>


ITEM 3. LEGAL PROCEEDINGS


     In August 1996,  the Company was named a defendant in a class action in the
United States District Court for the Eastern District of New York (the "New York
Court")  entitled  Sullivan,  et.al.  v. The Topps Company,  Inc. No. CV 96 3779
(E.D.N.Y.) (the  "Action").  The Action  alleged,  among other things,  that the
Company violated the federal Racketeer Influenced and Corrupt  Organizations Act
by its practice of selling sports and entertainment cards with randomly-inserted
"insert" cards, in violation of state and federal anti-gambling statutes. During
the last two and a half years, each of the Company's principal competitors,  and
principal  licensors,  were  separately  sued  in  various  federal  courts  for
employing, or participating in, the same or similar practices. The Action sought
treble damages and attorneys' fees on behalf of all purchasers of packs of cards
potentially including "insert" cards over a four-year period. The New York Court
granted the  Company's  motion to dismiss the Action  with  prejudice  in August
1997. The New York Court later denied  motions by plaintiffs to alter,  amend or
vacate the judgement,  and for leave to file an amended  complaint.  Plaintiffs'
time to appeal all of these  rulings  has  expired,  and the  judgement  for the
Company dismissing the Action is now final and nonappealable.

     In  September  1998,  the  Company  filed an action  in the New York  Court
seeking  declaratory  and  injunctive  relief  against  a class of all  original
end-use  purchasers  of trading  cards  marketed  in  packages  that may contain
randomly-inserted  "insert"  cards  within the four years prior to the filing of
the complaint,  entitled The Topps Company,  Inc. v. Sullivan et al., No.l CV 98
6023 (EHN)  (E.D.N.Y.)  (the  "Declaratory  Judgment  Action").  The Declaratory
Judgment  Action seeks a declaratory  judgment that the defendant  class of card
purchasers did not suffer any injury cognizable under RICO by this practice, and
an injunction  enjoining the defendant class from filing or pursuing any further
RICO actions against the Company  relating to the purchase of trading cards. Two
similar declaratory judgment actions have been filed by several of the Company's
principal  licensors against the same class of defendants in the New York Court.
On December 14, 1998,  defendants  in all of the  declaratory  judgment  actions
moved to dismiss the  complaints,  and the New York Court heard oral argument on
the motions on February 26,  1999. A decision in these  motions has not yet been
rendered.

     In November  1998,  the Company was named  defendant  in a purported  class
action  commenced in the United States District Court for the Southern  District
of California (the "California  Court")  entitled  Rodriquez et al. v. The Topps
Company,  Inc., No. CV 2121-B (AJB) (S.D.  Cal.) (the "Class  Action") The Class
Action  alleged  that the  Company  violated  RICO,  and the  California  Unfair
Business  Practices  Act, by its  practice of selling  sports and  entertainment
trading cards with  randomly-inserted  "insert" cards, allegedly in violation of
state and federal  anti-gambling laws. The Class Action seeks treble damages and
attorneys'  fees on behalf of all  individuals  who purchased  packs of cards at
least in part to obtain an "insert" card over a four-year period. On January 22,
1999,  plaintiffs  moved to  consolidate  the Class  Action with  similar  class
actions  pending  against  several of the Company's  principal  competitors  and
principal  licensors  in the  California  Court.  The Company  has opposed  this
motion.  On January 25, 1999,  the Company moved to dismiss the  complaint,  or,
alternatively,  to transfer the Class Action to the Eastern District of New York


                                       14
<PAGE>

or stay the Class Action pending the outcome of the Declaratory  Judgment Action
pending in the Eastern  District of New York. By orders dated May 14, 1999,  the
California  Court denied Topps' motions to dismiss the complaint or transfer the
Class Action to the Eastern  District of New York but granted  Topps'  motion to
stay the Class Action pending the outcome of the  Declaratory  Judgment  Action.
The California  Court also denied  plaintiffs'  motion to consolidate  the Class
Action with similar purported class actions. An unfavorable outcome in the Class
Action could have a material  adverse  effect on the Company's  future plans and
results.

     The Company is a defendant in several other civil actions which are routine
and incidental to its business. In management's opinion, after consultation with
legal  counsel,  these  actions will not have a material  adverse  effect on the
Company's financial condition or results of operations.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS


         None

                                       15
<PAGE>


                                    PART II


ITEM 5. MARKET FOR COMPANY'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS


     Reference  is made to the data  appearing  on page 31 of the Annual  Report
under the heading "Market and Dividend Information" which is hereby incorporated
by reference.




ITEM 6. SELECTED CONSOLIDATED FINANCIAL DATA


     Reference  is made to the data  appearing  on page 32 of the Annual  Report
under  the  heading  "Selected  Consolidated  Financial  Data"  which is  hereby
incorporated by reference.




ITEM 7. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
          OF OPERATIONS


     Reference is made to the data appearing on pages 7 through 10 of the Annual
Report  under the heading  "Management's  Discussion  and  Analysis of Financial
Condition and Results of Operations" which is hereby incorporated by reference.




ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


     Reference  is made to the data  appearing on pages 11 through 29 and to the
Report of  Independent  Public  Accountants  appearing  on page 30 of the Annual
Report which are hereby incorporated by reference.




ITEM 9. CHANGES IN  ACCOUNTANTS  AND  DISAGREEMENTS  ON ACCOUNTING AND FINANCIAL
          DISCLOSURE


         None.
                                       16
<PAGE>


                                   PART III



ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY


     Information  required by this item appears in Part I of this Report on Form
10-K under the heading "Executive Officers of the Company" and in the 1999 Proxy
Statement and is hereby incorporated by reference.




ITEM 11. EXECUTIVE COMPENSATION


     Information  required by this item appears in the 1999 Proxy  Statement and
is hereby incorporated by reference.




ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT


     Information  required by this item appears in the 1999 Proxy  Statement and
is hereby incorporated by reference.



ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


     Information  required by this item appears in the 1999 Proxy  Statement and
is hereby incorporated by reference.



                                       17
<PAGE>


                                    PART IV


ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)(1&2) Financial Statements and Financial Statement Schedules

          See index on page 20.




     (3)  Listing of Exhibits

          See index on pages 21-23.




(b)       Reports on Form 8-K

          None





                                       18
<PAGE>


                                   SIGNATURES


     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.

Dated:  May 21, 1999                         THE TOPPS COMPANY, INC.
                                                  Registrant



                                             ___________________________
                                                   Arthur T. Shorin
                                                 Chairman of the Board,
                                           Chief Executive Officer and President


     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
Report has been signed on the 21st day of May, 1999 by the following  persons on
behalf of the Registrant and in the capacities indicated.



          Arthur T. Shorin                          Catherine K. Jessup
      Chairman, Chief Executive           Vice President-Chief Financial Officer
       Officer and President                      (Principal Financial and
    (Principal Executive Officer)                    Accounting Officer)


          Seymour P. Berger                             David M. Mauer
               Director                                     Director


            Allan A. Feder                             Jack H. Nusbaum
               Director                                     Director


        Stephen D. Greenberg                           Stanley Tulchin
               Director                                     Director


          Wm. Brian Little
              Director



                                       19
<PAGE>



                            THE TOPPS COMPANY, INC.
                      FORM 10-K ITEM 14(a)(1), (2) AND (3)
              LIST OF FINANCIAL STATEMENTS, SCHEDULES AND EXHIBITS


(a)(1) Index to Financial Statements:

          The following Consolidated Financial Statements included in the Annual
          Report are hereby incorporated by reference to Item 8:

               Consolidated  Statements  of  Operations  -- Years Ended March 1,
               1997, February 28, 1998 and February 27, 1999.

               Consolidated Balance Sheets -- February 28, 1998 and February 27,
               1999.

               Consolidated  Statements  of Cash Flows -- Years  Ended  March 1,
               1997, February 28, 1998 and February 27, 1999.

               Consolidated  Statements of  Stockholders'  Equity -- Years Ended
               March 1, 1997, February 28, 1998 and February 27, 1999.

               Notes to Consolidated Financial Statements.

               Report of Independent Public Accountants.



(a)(2) Index to Independent Public  Accountants'
          Report and Financial Statement Schedules                      Page No.

          Report of Independent Public Accountants......................... S-1

          Schedule VIII -- Valuation and Qualifying Accounts - Years
          Ended March 1, 1997, February 28, 1998 and February 27, 1999..... S-2

          Schedules  other than those listed above are omitted  because they are
          either not required or not  applicable or the required  information is
          shown in the Consolidated Financial Statements or Notes thereto.


                                       20
<PAGE>


a)(3)  Index to Exhibits


         3.1 - Restated   Certificate   of   Incorporation   of  the  Company
               (Incorporated by reference to Exhibit 3.1 to the Company's Report
               on Form 8-K dated December 3, 1991).

         3.2 - Restated  By-laws of the Company  (Incorporated  by reference to
               Exhibit 3.2 to the Company's Report on Form 8-K dated December 3,
               1991).

         4.1 - Rights   Agreement,   dated  as  of  December  3,  1991,  with
               Manufacturers    Hanover   Trust   Company,   as   rights   agent
               (Incorporated by reference to Exhibit 4.1 to the Company's Report
               on Form 8-K dated December 3, 1991).

        10.1 - The Topps Company, Inc. Executive Officers' Annual Bonus Plan.*

        10.2 - Retirement  Plan and Trust as amended and  restated  effective
               February 28, 1993  (Incorporated  by  reference to the  Company's
               Annual Report on Form 10-K for the fiscal year ended February 26,
               1994).

        10.3 - Supplemental   Pension   Agreement  with  Arthur  T.  Shorin
               (Incorporated  by  reference  to Exhibit  10.16 to the  Company's
               Registration Statement on Form S-1(No. 33-130821)).

        10.4 - Amendment  to  Supplemental  Pension  Agreement  with Arthur T.
               Shorin  dated May 18,  1994  (Incorporated  by  reference  to the
               Company's  Annual  Report on Form 10-K for the fiscal  year ended
               February 25, 1995).

        10.5 - License  Agreement  and  Letter  Amendment  thereto  with Major
               League Baseball Promotion Corporation  (Incorporated by reference
               to Exhibit 10.12 to the Company's  Annual Report on Form 10-K for
               the fiscal year ended March 2, 1991).

        10.6 - Settlement  Agreement  with  Major  League  Baseball  Players
               Association  (Incorporated  by reference to the Company's  Annual
               Report on Form 10-K for the fiscal year ended February 26, 1994).

        10.7 - Stock  Option  Agreement  with Arthur T. Shorin dated March 29,
               1995 (Incorporated by reference to Exhibit 10.12 to the Company's
               Annual Report on Form 10-K for the fiscal year ended February 25,
               1995).

        10.8 - Agreement of Lease with One Whitehall  Company  dated  February
               24, 1994  (Incorporated  by  reference  to the  Company's  Annual
               Report on Form 10-K for the fiscal year ended February 26, 1994).

        10.9 - Amendment and  Restatement  of the 1994  Non-Employee  Director
               Stock Option Plan.  (Incorporated  by reference to the  Company's
               1998 Proxy Statement filed on May 28, 1998).


                                       21
<PAGE>


Index to Exhibits (continued)


       10.10 - Agreement for the  acquisition  of the issued share capital of
               Merlin   Publishing   International   plc  dated  May  17,   1995
               (Incorporated by reference to the Company's Annual Report on Form
               10-K for the fiscal year ended February 25, 1995).

       10.11 - Corporate   Guaranty  in  favor  of  the  Bank  of  Scotland
               (Incorporated  by reference to the Company's  Quarterly Report on
               Form 10-Q for the quarter ended November 25, 1995).

       10.12 - 1996 Stock Option Plan and form of agreement  pursuant to 1996
               Stock Option Plan.  (Incorporated  by reference to the  Company's
               Annual  Report on Form 10-K for the fiscal  year  ended  March 2,
               1996).

       10.13 - License  Agreement and Letter  Amendment  thereto  between the
               Football Association Premier League Limited and Merlin Publishing
               International  PLC  dated  August  3,  1994  and  July  2,  1996,
               respectively.  (Incorporated by reference to the Company's Annual
               Report on Form 10-K for the fiscal year ended March 1, 1997).

       10.14 - Retail  Product  License  Agreement  with  the  Major  League
               Baseball Properties,  Inc. dated September 28, 1995 (Incorporated
               by reference to Exhibit 10.31 to the Company's  Quarterly  Report
               on Form 10-Q for the quarter ended August 30, 1997).

       10.15 - Credit Agreement, Dated May 11, 1998, among The Topps Company,
               Inc. and The Chase Manhattan Bank.  (Incorporated by reference to
               the  Company's  Annual  Report on Form 10-K for the  fiscal  year
               ended February 28, 1998).

       10.16 - Amendment  Number One to Credit  Agreement dated May 11, 1998.
               (Incorporated  by reference to the Company's  Quarterly Report on
               Form 10-Q for the fiscal year ended May 30, 1998).

       10.17 - Second Amendment to Credit Agreement,  dated as of November 6,
               1998.  (Incorporated  by  reference  to the  Company's  Quarterly
               Report on Form 10-Q for the quarter ended November 28, 1998).

       10.18 - Third  Amendment to the Credit  Agreement  dated  February 25,
               1999.*

       10.19 - Consulting  Agreement  with Seymour  Berger dated December 31,
               1997.  (Incorporated  by  reference  to the  Company's  Quarterly
               Report on Form 10-Q for the quarter ended August 29, 1998).

       10.20 - Amended and  Restated  Manufacturing  Agreement  with  Hershey
               Foods  Corporation,   dated  March  13,  1998.  (Incorporated  by
               reference to the Company's  Quarterly Report on Form 10-Q for the
               quarter ended August 29, 1998).


                                       22
<PAGE>


Index to Exhibits (continued)


       10.21 - Memorandum  of Agreement  with Major League  Baseball  Players
               Association.   (Incorporated   by  reference  to  the   Company's
               Quarterly  Report on Form 10-Q for the quarter  ended  August 29,
               1998).

       10.22 - Retail Product License  Agreement  between the Company and NBA
               Properties,  Inc.  dated  November  19,  1998.  (Incorporated  by
               reference to the Company's  Quarterly Report on Form 10-Q for the
               quarter ended November 28, 1998).

       10.23 - License  Agreement  between the Company and National  Football
               League   Players   Incorporated,   dated   September   27,  1998.
               (Incorporated  by reference to the Company's  Quarterly Report on
               Form 10-Q for the quarter ended November 28, 1998).

       10.24 - Amended  and  Restated  Employment  Agreement  with  Arthur T.
               Shorin dated March 1, 1999.*

          13 - Annual   Report   (Except  for  those   portions   specifically
               incorporated by reference, the 1999 Annual Report to Stockholders
               is furnished for the  information of the Commission and is not to
               be deemed "filed" as part of this filing).

          21 - Significant Subsidiaries of the Company.*

          23 - Consent of Independent Public Accountants.*

          27 - Financial Data Schedule.*




*filed herewith


                                       23
<PAGE>



                          INDEPENDENT AUDITORS' REPORT
                  ON CONSOLIDATED FINANCIAL STATEMENT SCHEDULE







The Topps Company, Inc.:

We have audited the consolidated  balance sheets of The Topps Company,  Inc. and
Subsidiaries  as of  February  27,  1999 and  February  28, 1998 and the related
consolidated  statements of operations,  stockholders' equity and cash flows for
each of the three years in the period ended  February 27, 1999,  and have issued
our report thereon dated April 2, 1999; such consolidated  financial  statements
and report are  included  in your 1999  Annual  Report to  Stockholders  and are
incorporated  herein by  reference.  Our audits also  included the  consolidated
financial statement schedule of The Topps Company,  Inc. and Subsidiaries listed
in Item 14. This consolidated financial statement schedule is the responsibility
of the Company's  management.  Our responsibility is to express an opinion based
on our audits. In our opinion,  such consolidated  financial statement schedule,
when considered in relation to the basic financial  statements taken as a whole,
present fairly in all material respects the information set forth therein.




Deloitte & Touche LLP
New York, New York
April 2, 1999

                                      S-1
<PAGE>




                    THE TOPPS COMPANY, INC. AND SUBSIDIARIES
                SCHEDULE VIII. VALUATION AND QUALIFYING ACCOUNTS
                             (Amounts in thousands)
<TABLE>
<CAPTION>
<S>                                     <C>            <C>                 <C>            <C>                 <C>

             Column A                   Column B                  Column C                 Column D          Column E
- ------------------------------------  --------------   -------------------------------  ---------------   ---------------
                                         Balance        Charged to         Charged                           Balance
                                      at Beginning       Costs and         Against        Additions           At End
            Description                 of Period        Expenses           Sales        (Deductions)       of Period
                                      --------------   --------------   --------------  ---------------   ---------------

Year Ended March 1, 1997:
   Amortization of Sports,
      Entertainment and
      Proprietary Products              $    24,943      $     1,932                                         $    26,875
  Amortization of Other
      Intangible Assets                       7,901              717                             $(36)       $     8,582
                                      --------------   --------------                   ---------------   ---------------
                                        $    32,844      $     2,649                             $(36)       $    35,457
                                      ==============   ==============                   ===============   ===============

  Allowance for Estimated Losses
     on Sales Returns                   $    22,123                       $    46,096     $   (44,980) (a)   $    23,239
                                      ==============                    ==============  ===============   ===============

  Allowance for Doubtful Accounts       $       888      $       379                      $      (141)       $     1,126
                                      ==============   ==============                   ===============   ===============

  Inventory Valuation Adjustment        $    23,415      $     6,418                      $   (11,381) (b)   $    18,452
                                      ==============   ==============                   ===============   ===============

=========================================================================================================================

Year Ended February 28, 1998:
   Amortization of Sports,
      Entertainment and
      Proprietary Products              $    26,875      $     1,898                                         $    28,773
  Amortization of Other
      Intangible Assets                       8,582              720                                         $     9,302
                                      --------------   --------------                                     ---------------
                                        $    35,457      $     2,618                                         $    38,075
                                      ==============   ==============                                     ===============

  Allowance for Estimated Losses
     on Sales Returns                   $    23,239                       $    35,468     $   (39,449) (a)   $    19,258
                                      ==============                    ==============  ===============   ===============

  Allowance for Doubtful Accounts       $     1,126      $       703                      $      (668)       $     1,161
                                      ==============   ==============                                     ===============

  Inventory Valuation Adjustment        $    18,452      $     5,340                      $   (15,842) (b)   $     7,950
                                      ==============   ==============                   ===============   ===============

=========================================================================================================================

Year Ended February 28, 1999:
   Amortization of Sports,
      Entertainment and
      Proprietary Products              $    28,773      $     1,898                                         $    30,671
  Amortization of Other
      Intangible Assets                 $     9,302      $       721                                         $    10,023
                                      --------------   --------------                                     ---------------
                                        $    38,075  #   $     2,618                                         $    40,693
                                      ===============================                                     ===============

  Allowance for Estimated Losses
     on Sales Returns                   $    19,258                       $    21,518     $   (28,147) (a)   $    12,629
                                      ==============                    ==============  ===============   ===============

  Allowance for Doubtful Accounts       $     1,161      $       424                      $       (448)      $     1,137
                                      ==============   ==============                   ===============   ===============

  Inventory Valuation Adjustment        $     7,950      $     2,656                      $    (5,309) (b)   $     5,297
                                      ==============   ==============                   ===============   ===============

=========================================================================================================================
</TABLE>
                                      S-2




                         EXECUTIVE OFFICERS' BONUS PLAN

A fiscal  2000  Executive  Officers'  Incentive  Bonus plan is  established  for
distribution after the end of fiscal 2000. Each Vice President and the President
(the  "Executive  Officers")  will receive a maximum bonus of 60% of base salary
for fiscal 2000 if Consolidated Operating Profit (income before interest, taxes,
depreciation,  amortization,  and payment of any bonuses) is at least $9,232,000
greater than the level achieved in fiscal 1999, as follows:

Each  Executive  Officer  will  receive a bonus of 20% of base salary for fiscal
2000  if  Consolidated  Operating  Profit  is at  least  equal  to  $31,889,000.
Thereafter, .72% of base salary will be paid as bonus for each 1% improvement in
Consolidated Operating Profit up to a level of $40,804,000.  For each additional
1%  improvement  in  Consolidated   Operating  Profit  beyond  $40,804,000,   an
additional 1.56% of base salary will be paid, up to a maximum incentive bonus of
60% of base salary.

Notwithstanding the foregoing, Executive Officers shall not receive any bonus if
their division does not attain  Operating  Profit equal to more than 80% of plan
for that  division.  If  Divisional  Operating  Profit  is more  than 80% of the
division plan but not more than 90%, Executive Officers shall receive 50% of the
bonus  otherwise  payable to them.  In between  80% and 90%,  the bonus shall be
prorated.




                               THIRD AMENDMENT TO
                                CREDIT AGREEMENT
                          Dated as of February 25, 1999

     THIRD AMENDMENT, dated as of February 25, 1999 (the "Third Amendment"),  to
Credit Agreement,  dated as of May 11, 1998 (as heretofore amended and as may be
from time to time supplemented and amended, the "Credit Agreement"), between THE
TOPPS COMPANY,  INC., a Delaware  corporation  (the  "Borrower"),  and THE CHASE
MANHATTAN  BANK, in its capacity as lender (in such capacity,  the "Lender") and
as Agent (in such capacity, the "Agent").

                              W I T N E S S E T H:

     WHEREAS,  on May 11, 1998,  the Borrower,  the Lender and the Agent entered
into the Credit Agreement;

     WHEREAS, the Borrower has requested that the Lender agree to modify certain
terms of the Credit  Agreement,  and the Lender has agreed to do so on the terms
and conditions set forth herein;

     WHEREAS, unless otherwise defined herein,  capitalized terms defined in the
Credit Agreement and used herein are used herein as therein defined.

     NOW  THEREFORE,   the  parties  to  this  Third  Amendment,   for  valuable
consideration  the receipt  and  sufficiency  of which are hereby  acknowledged,
hereto agree as follows:

     I. . AMENDMENT TO INITIAL "WHEREAS" CLAUSE. The Initial "WHEREAS" clause of
the  Credit   Agreement  is  hereby   amended  by  deleting  the  dollar  amount
"$9,450,000"  where it appears  therein and replacing in lieu thereof the amount
"$12,450,000".

     I. . AMENDMENTS TO SECTION  1.01.  Section 1.01 of the Credit  Agreement is
hereby  amended (a) by amending the  definition  of  "Revolving  Commitment"  by
deleting the dollar amount  "$9,450,000"  where it appears therein and replacing
in lieu thereof the  amount"12,450,000;" (b) by amending the definition of "Loan
Documents" by inserting the words "the Topps Enterprises Guaranty," prior to the
words "the  Security  Documents"  where such words  appear  therein;  and (c) by
inserting the following definitions in the appropriate alphabetical order:

          "Guarantor" means Topps Enterprises.

<PAGE>

          "Third  Amendment"  means  that  certain  Third  Amendment  to  Credit
     Agreement,  dated as of the Third  Amendment  Effective  Date,  between the
     Borrower and the Agent.

          "Third  Amendment  Effective  Date" means the date on which all of the
     conditions to the effectiveness of the Third Amendment are either satisfied
     or waived.

          "Topps   Enterprises"  means  Topps  Enterprises,   Inc.,  a  Delaware
     corporation.

          "Topps Enterprises Guaranty" means that certain guaranty,  dated as of
     the Third  Amendment  Effective Date made by Topps  Enterprises in favor of
     the Agent and the  Lenders,  as the same may be  amended,  supplemented  or
     otherwise modified from time to time.

     I. . AMENDMENT  TO SECTION  2.05.  Section 2.05 of the Credit  Agreement is
hereby amended by (a) deleting the dollar amount "$4,500,000"  in  subparagraph
(b)(i) thereof and replacing in lieu thereof the amount  "$7,500,000" and (b) by
deleting the dollar amount  "$2,000,000" in subparagraph  (b)(iii)  thereof and
replacing in lieu thereof the amount "$3,500,000."

     I. . AMENDMENT  TO SECTION  6.04.  Section 6.04 of the Credit  Agreement is
hereby  amended by deleting the dollar  amount "$15,000,000"  in paragraph  (e)
thereof and replacing in lieu thereof the amount "$17,000,000."

     I. . AMENDMENT  TO SECTION  9.01.  Section 9.01 of the Credit  Agreement is
hereby  amended by deleting the name and address of Zalkin,  Rodin & Goodman LLP
in paragraph (b) thereof and replacing in lieu thereof the following:

          Morgan,  Lewis & Bockius  LLP,
          101 Park  Avenue,  New York,  New York 10178-0060
          Attention: Mark F. Liscio, Esq. (Telecopy No. 212-309-6273)

     I. .  AMENDMENT  TO  SCHEDULES.  Schedule  2.01 of the Credit  Agreement is
hereby  amended and  replaced in its  entirety by Exhibit A hereto and  Schedule
3.06 of the Credit  Agreement is hereby  amended and replaced in its entirety by
Exhibit B hereto.

     I. . REPRESENTATIONS AND WARRANTIES.  The Borrower and the Guarantor hereby
represent and warrant that:

<PAGE>

          1. each of the representations and warranties contained in Article III
     of the Credit Agreement and in each of the other Loan Documents is true and
     correct (provided that any  representations and warranties which speak to a
     specific date shall remain true and correct as of such specific date);

          1. after giving effect to this Third Amendment, there does not exist a
     Default or an Event of Default as of the date hereof;

          1. the  execution,  delivery and  performance  by the Borrower of this
     Third Amendment (i) are within the corporate  powers of the Borrower,  (ii)
     have been duly  authorized  by all  necessary  corporate  and, if required,
     stockholder  action,  and (iii) (A) do not  require any consent or approval
     of,  registration or filing with, or any other action by, any  Governmental
     Authority,  except such as have been obtained or made and are in full force
     and effect and except filings  necessary to perfect Liens created under the
     Loan  Documents,  (B) will not violate any  applicable law or regulation or
     the charter,  by-laws or other organizational  documents of the Borrower or
     any of its  Subsidiaries or any order of any  Governmental  Authority,  (C)
     will not violate or result in a default under any  indenture,  agreement or
     other  instrument  binding upon the Borrower or any of its  Subsidiaries or
     its assets, or give rise to a right thereunder to require any payment to be
     made by the Borrower or any of its Subsidiaries, and (D) will not result in
     the creation or  imposition of any Lien on any asset of the Borrower or any
     of its Subsidiaries, except Liens created under the Loan Documents.

          1. This Third  Amendment  has been duly  executed and delivered by the
     Borrower.

          1. This Third Amendment is the legal,  valid and binding obligation of
     the  Borrower,  enforceable  against the  Borrower in  accordance  with its
     terms.

     I. . CONDITIONS  PRECEDENT.  This Third Amendment shall become effective on
the date (the "Third  Amendment  Effective Date") on which each of the following
conditions is satisfied or waived:

          1. The Agent (or its  counsel)  shall  have  received  from each party
     hereto either (i) a counterpart of this Third Amendment signed on behalf of
     such party or (ii) written  evidence  satisfactory  to the Agent (which may
     include  telecopy  transmission  of a signed  signature  page of this Third
     Amendment)  that  such  party  has  signed  a  counterpart  of  this  Third
     Amendment;

          1. The Agent (or its counsel) shall have received an original executed
     Amended and  Restated  Revolving  Credit  Note,  dated the Third  Amendment
     Effective  Date,  made by the Borrower in favor of the Agent, in the amount
     of $12,450,000;


<PAGE>

          1. The Agent (or its counsel) shall have received signed  counterparts
     of the Topps  Enterprises  Guaranty  substantially in the form of Exhibit C
     hereto and a Trademark Security Agreement Supplement,  substantially in the
     form of Exhibit A to the Trademark Security Agreement,  with respect to any
     additional  Trademark  Collateral  acquired since the date of the Trademark
     Security Agreement;

          1. The Agent (or its counsel)  shall have received such  documents and
     certificates as the Agent or its counsel may reasonably request relating to
     the  organization,  existence  or good  standing  of the  Borrower  and the
     Guarantor,  the authorization of the transactions  contemplated  hereby and
     any other legal matters relating to the Borrower,  the Guarantor,  the Loan
     Documents  or  the  transactions  contemplated  hereby,  all  in  form  and
     substance satisfactory to the Agent and its counsel.

          1. The Agent (or its counsel) shall have received a certificate, dated
     the Effective Date and signed by the President, Vice President or Financial
     Officer of the Borrower,  concerning  compliance  with the  conditions  set
     forth in paragraphs (a) and (b) of Section 4.02 of the Credit Agreement.

          1. The Agent (or its counsel) shall have received a favorable  written
     opinion  (addressed  to the Agent and the Lenders  and dated the  Effective
     Date)  of  Willkie  Farr &  Gallagher,  counsel  for the  Borrower  and the
     Guarantor,  covering such matters relating to the Borrower,  Guarantor, the
     Loan Documents or the transactions  contemplated  hereby as the Agent shall
     reasonably request.

          1. The Agent (or its counsel) shall have received signed  counterparts
     of a Fee Reduction  Consent Letter,  dated the Effective  Date,  which sets
     forth  the  consent  of the  Agent to the  reduction  of a  certain  fee as
     provided for in that certain Fee Letter, dated April 2, 1998.

          1.  All  consents  and  approvals  required  to  be  obtained  by  any
     Governmental  Authority  or any  other  Person  as  shall  be  required  to
     consummate the transactions  contemplated  hereby, shall have been obtained
     and all approvals  shall have expired in each case,  without the imposition
     of any burdensome conditions.

          1. The Agent shall have  received  all fees and other  amounts due and
     payable  on or prior to the  Effective  Date,  including  reimbursement  or
     payment of all  out-of-pocket  expenses required to be reimbursed or repaid
     by the  Borrower  and the  Guarantor  hereunder  or under  any  other  Loan
     Documents.

<PAGE>

          1. The Agent shall have  received such other  documents,  instruments,
     certificates and opinions as are customary for transactions of this type or
     as the Agent may reasonably request, and shall be satisfied with such other
     conditions as it may reasonably require.

     I. . CONTINUOUS EFFECT. The terms of this Third Amendment shall not operate
as a waiver by the Agent or the  Lenders,  or  otherwise  prejudice  the rights,
remedies or powers of the Agent or the Lenders under the Loan Documents or under
applicable law. Except as expressly provided herein: (x) no terms and provisions
of the Loan Documents are modified or changed by this Third  Amendment;  and (y)
the terms and provisions of the Loan Documents  shall continue in full force and
effect.

     I. .  SEVERABILITY.  The provisions of this Third Amendment are intended to
be severable.  If for any reason any provision of this Third  Amendment shall be
held  invalid or  unenforceable  in whole or in part in any  jurisdiction,  such
provision shall, as to such  jurisdiction,  be ineffective to the extent of such
invalidity or  unenforceability  without in any manner affecting the validity or
enforceability  thereof in any other  jurisdiction  or the remaining  provisions
hereof in any jurisdiction.

     I. .  COUNTERPARTS.  This Third  Amendment may be executed in any number of
counterparts,  all of which taken  together  shall  constitute  one and the same
instrument, and any party hereto may execute this Third Amendment by signing any
such counterpart.

     I. .  INTEGRATION.  This Third  Amendment  sets forth the entire  agreement
among the parties hereto relating to the  transactions  contemplated  hereby and
supersedes  any prior oral or written  statements or agreements  with respect to
such transactions.

     I. . GOVERNING LAW. THIS THIRD AMENDMENT SHALL IN ALL RESPECTS BE CONSTRUED
IN  ACCORDANCE  WITH AND  GOVERNED BY THE LAWS OF THE STATE OF NEW YORK  WITHOUT
REGARD TO CONFLICTS OF LAWS PRINCIPLES.

     IN WITNESS WHEREOF,  the parties hereto have caused this Third Amendment to
be duly executed as of the day and the year first written.

                                  THE TOPPS COMPANY, INC.

     By:_________________________ Name:
                                  Title:



                                   THE CHASE MANHATTAN BANK,
                                   individually and as Agent,

     By:_________________________ Name:
                                  Title:



<PAGE>


                                                                       EXHIBIT A
                                                                              TO
                                                                 THIRD AMENDMENT


                                  SCHEDULE 2.01

                                   COMMITMENTS


                              Term Loan Commitment

     The Chase Manhattan Bank                                    $24,950,000


                              Revolving Commitment

     The Chase Manhattan Bank                                    $12,450,000

<PAGE>


                                                                       EXHIBIT B

                        SCHEDULE 3.06 - DISCLOSED MATTERS


     In August 1996,  the Company was named a defendant in a class action in the
United States District Court for the Eastern District of New York (the "New York
Court")  entitled  Sullivan et al. v. The Topps  Company,  Inc.,  No. CV 96 3779
(E.D.N.Y.) (the  "Action").  The Action  alleged,  among other things,  that the
Company violated the federal Racketeer Influenced and Corrupt  Organizations Act
("RICO") by its practice of selling sports and entertainment  trading cards with
randomly-inserted "insert"  cards,  allegedly in violation of state and federal
anti-gambling  laws.  During  the  last  two  and a half  years,  the  Company's
principal  competitors  and principal  licensors were separately sued in various
federal  courts  for  employing,  or  participating  in,  the  same  or  similar
practices. The Action sought treble damages and attorneys' fees on behalf of all
purchasers  of  packs of  cards  potentially  including  "insert"  cards  over a
four-year period. The New York Court granted the Company's motion to dismiss the
Action with prejudice in August 1997. The New York Court later denied motions by
plaintiffs  to alter,  amend or vacate  the  judgment,  and for leave to file an
amended complaint.  Plaintiffs' time to appeal all of these rulings has expired,
and the  judgment  for the  Company  dismissing  the  Action  is now  final  and
nonappealable.

     In  September  1998,  the  Company  filed an action  in the New York  Court
seeking  declaratory  and  injunctive  relief  against  a class of all  original
end-use  purchasers of trading cards marketed within the four years prior to the
filing of the complaint in packages that may contain randomly-inserted  "insert"
cards, entitled The Topps Company, Inc. v. Sullivan et al., No. CV 98 6023 (EHN)
(E.D.N.Y.) (the "Declaratory  Judgment Action") The Declaratory  Judgment Action
seeks a declaratory judgment that the defendant class of card purchasers did not
suffer any injury  cognizable  under RICO by this  practice,  and an  injunction
enjoining the  defendant  class from filing or pursuing any further RICO actions
against the  Company  relating to the  purchase  of trading  cards.  Two similar
declaratory  judgment  actions  have  been  filed by  several  of the  Company's
principal  licensors in the New York Court.  On December 14, 1998  defendants in
all of the declaratory judgment actions moved to dismiss the complaints, and the
New York Court will hear oral argument on the motion on February 26, 1999.

     In November  1998,  the Company was named a defendant in a purported  class
action  commenced in the United States District Court for the Southern  District
of California (the "California  Court")  entitled  Rodriquez et al. v. The Topps
Company,  Inc., No. CV 2121-B (AJB) (S.D. Cal.) (the "Class Action").  The Class
Action  alleged  that the  Company  violated  RICO,  and the  California  Unfair
Business  Practices  Act, by its  practice of selling  sports and  entertainment
trading cards with  randomly-inserted  "insert" cards, allegedly in violation of
state and federal  anti-gambling laws. The Class Action seeks treble damages and
attorneys'  fees on behalf of all  individuals  who purchased  packs of cards at
least in part to obtain an "insert" card over a four-year period. On January 25,
1999, the Company moved to dismiss the complaint,  and the California Court will
hear oral  argument  on the  motion  on March 1,  1999.  On  January  22,  1999,
plaintiffs  moved to  consolidate  the Class Action with similar  class  actions
pending  against  several of the Company's  principal  competitors and principal
licensors in the California Court. The Company opposed this motion.


<PAGE>



                                                                       EXHIBIT C
                                                                              TO
                                                                 THIRD AMENDMENT

                           TOPPS ENTERPRISES GUARANTY


          TOPPS  ENTERPRISES  GUARANTY,  dated as of February 25, 1999 (together
with  any  amendments,   restatements,   modifications   and  supplements,   the
"Guaranty")  made by  TOPPS  ENTERPRISES,  INC.,  a  Delaware  corporation  (the
"Guarantor"),  in favor of THE CHASE  MANHATTAN BANK, as agent (the "Agent") for
the  lenders  (the  "Lenders")  party to the Credit  Agreement  (as  hereinafter
defined). Capitalized terms not otherwise defined herein shall have the meanings
assigned to such terms in the Credit Agreement.

          WHEREAS,  the Agent,  the Lenders  and The Topps  Company,  Inc.  (the
"Obligor") entered into a Credit Agreement dated as of May 11, 1998 (as amended,
supplemented or otherwise modified from time to time, the "Credit Agreement").

          WHEREAS,  contemporaneously  with the  execution  and delivery of this
Guaranty,  the Agent,  the Lenders and the  Obligor  are  entering  into a Third
Amendment to the Credit Agreement (the "Third Amendment").

          WHEREAS,  in consideration for the Agent's and the Lenders'  agreement
to enter into the Third Amendment and the transactions contemplated thereby, the
Guarantor has agreed to guaranty the payment of the obligations  owing under the
Credit Agreement.

          WHEREAS, it is a condition precedent to the effectiveness of the Third
Amendment that the Guarantor  shall have executed and delivered to the Agent and
the Lenders this Guaranty;

          NOW,  THEREFORE,  in  consideration of the premises and for other good
and  valuable  consideration,  the  receipt and  sufficiency  of which is hereby
acknowledged by the Guarantor,  the Guarantor  agrees with Agent and the Lenders
as follows:

          SECTION  1.  Guaranty.   (a)  The  Guarantor  hereby   unconditionally
guarantees  the punctual  payment when due, of all  obligations of every kind or
character now or hereafter existing, whether matured or unmatured, contingent or
liquidated, of the Obligor to each of the Agent and the Lenders under the Credit
Agreement,  whether for  principal,  interest,  fees,  expenses or otherwise and
whether in United States dollars or other currencies, and any and all reasonable
expenses (including  reasonable counsel fees and expenses) incurred by the Agent
and the Lenders in enforcing any of their respective  rights under this Guaranty
(all such obligations being collectively referred to as the "Obligations").


<PAGE>


          SECTION 2. Guaranty of Payment.  The Guarantor further agrees that its
guarantee hereunder  constitutes a guarantee of payment and performance when due
and not of collection, and waives any right to require that any resort be had by
any of the  Lenders  to (i) the  Obligor,  (ii) any other  guarantor,  (iii) any
Collateral  held for payment of the Obligations or to any balance of any deposit
account  or credit on the books of the  Lenders  in favor of the  Obligor or any
other person or (iv) recourse against any other party.

          SECTION  3.  Guaranty  Absolute.  The  Guarantor  guarantees  that the
Obligations  will be performed and paid strictly in accordance with the terms of
the Loan Documents,  regardless of any law, regulation or order now or hereafter
in effect in any  jurisdiction  affecting any of such terms or the rights of any
of  the  Lenders  with  respect  thereto  and  is not  subject  to  any  setoff,
counterclaim  or  defense.  The  Obligations  of  the  Guarantor  hereunder  are
independent  of the  obligations  of  other  persons  under  any  other  related
document,  and a  separate  action or  actions  may be  brought  and  prosecuted
hereunder  whether the action is brought  against any such person or whether any
such  person is  joined in any such  action or  actions.  The  liability  of the
Guarantor under this Guaranty shall be absolute and unconditional, and shall not
be affected or released in any way, irrespective of:

          (i) any lack of validity or enforceability  of the Loan Documents,  or
          to the Obligations;

          (ii) any change in the time,  manner or place of payment of, or in any
          other term of, all or any of the  Obligations,  or any other amendment
          or waiver of or any consent to departure from any document  evidencing
          or  relating  to  any  of  the  Obligations  or  the  Loan  Documents,
          including,  but  not  limited  to,  an  increase  or  decrease  in the
          Obligations;

          (iii) any taking and holding of Collateral or any other  collateral or
          additional  guaranties  for  all or any  of  the  Obligations,  or any
          amendment, alteration, exchange, substitution,  transfer, enforcement,
          waiver,  subordination,  termination,  or  release  of any  collateral
          securing  the  Obligations,  if any (the  "Collateral")  or any  other
          collateral or such guaranties, or any non-perfection of any collateral
          or any consent to departure from any such guaranty;

          (iv) any manner of application of Collateral or any other  collateral,
          or proceeds thereof,  to all or any of the Obligations,  or the manner
          of sale of any Collateral or any other collateral;


<PAGE>


               (v) any  consent  by one or more of the  Lenders  to the  change,
               restructuring  or  termination  of  the  corporate  structure  or
               existence  of  the  Obligor  or any  affiliate  thereof  and  any
               corresponding  restructuring  of the  Obligations,  or any  other
               restructuring  or refinancing  of the  Obligations or any portion
               thereof;

               (vi) any modification,  compromise,  settlement or release by one
               or  more  of the  Lenders,  by  operation  of  law or  otherwise,
               collection  or  other  liquidation  of  the  Obligations  or  the
               liability  of the  Obligor  and any  other  guarantor,  or of the
               Collateral or any other collateral,  in whole or in part, and any
               refusal of payment by one or more of the Lenders,  in whole or in
               part, from the Obligor or any guarantor in connection with any of
               the Obligations, whether or not with notice to, or further assent
               by, or any reservation of rights against, the Guarantor;

               (vii) the waiver of the  performance or observance by the Obligor
               of any agreement,  covenant, term or condition to be performed by
               it;

               (viii) the  voluntary or  involuntary  liquidation,  dissolution,
               sale of all or substantially  all of the property,  marshaling of
               assets and  liabilities,  receivership,  insolvency,  bankruptcy,
               assignment   for  the  benefit  of   creditors,   reorganization,
               arrangement,  composition  or  readjustment  of, or other similar
               application  or  proceeding  affecting  the Obligor or any of its
               assets;

               (ix)  the  release  of  the  Obligor  from  the   performance  or
               observance  of any  agreements,  covenants,  terms or  conditions
               contained in any agreement or document  evidencing or relating to
               the Obligations or the Loan Documents by operation of law; or

               (x) any other  circumstance  (including,  but not limited to, any
               statute  of  limitations)  which  might  otherwise  constitute  a
               defense available to, or a discharge of, the Guarantor.

               Without  limiting the generality of the foregoing,  the Guarantor
          hereby  consents,  and hereby  agrees,  that the rights of the Lenders
          hereunder, and the liability of the Guarantor hereunder,  shall not be
          affected  by any and  all  releases  of any  Collateral  or any  other
          collateral.  This  Guaranty  shall  continue  to  be  effective  or be
          reinstated,  as the case may be, if at any time any  payment of any of
          the  Obligations  is  rescinded  or must  otherwise be returned by the
          Lender  upon  the  insolvency,  bankruptcy  or  reorganization  of the
          Obligor or otherwise, all as though such payment had not been made.


<PAGE>

          SECTION 4. Waivers.  The Guarantor  waives  presentment  to, demand of
payment  from and protest to the Obligor,  or any other  guarantor of any of the
Obligations, and also waives notice of acceptance of its guarantee and notice of
protest  for  non-payment.  The  Guarantor  hereby  further  waives  promptness,
diligence,  notice of acceptance and any other notice with respect to any of the
Obligations  and this  Guaranty and any  requirement  that the Lenders  protect,
secure,  perfect or insure any security interest or lien or any property subject
thereto or exhaust  any right or take any action  against  the  Obligor,  or any
other person or any Collateral or any other collateral.


          SECTION 5. Covenants. The Guarantor hereby waives any right to require
the Lenders to proceed against the Obligor, any other guarantor or any person or
proceed  against any  Collateral  or any other  collateral,  or pursue any other
remedy in the power of the Agent or the Lenders.

          SECTION 6.  Subrogation.  Upon payment by the Guarantor of any sums to
the Lenders  hereunder,  all rights of the Guarantor against the Obligor arising
as a result thereof by way of right of  subrogation  or otherwise,  shall in all
respects  be  subordinate  and junior in right of payment to the prior final and
defeasible  payment in full of all the Obligations.  If any amount shall be paid
to the  Guarantor  for the account of the Obligor,  such amount shall be held in
trust for the benefit of the Lenders and shall  forthwith be paid to the Lenders
to be credited and applied to the Obligations, whether matured or unmatured.

          SECTION 7. Amendments, Etc. No amendment or waiver of any provision of
this Guaranty nor consent to any departure by the  Guarantor  herefrom  shall in
any event be  effective  unless the same  shall be in writing  and signed by the
Lenders and then such waiver or consent shall be effective  only in the specific
instance and for the specific purpose for which given.

          SECTION 8. Notices,  Etc. All notices and other  communications to any
party  provided  for  hereunder  shall  be in  writing  (including  telegraphic,
telecopy,  telex or cable  communication) and mailed,  telegraphed,  telecopied,
telexed,  cabled  or  delivered,  addressed  to such  party,  in the case of the
Grantor, at 919 North Market Street,  Wilmington,  Delaware 19801,  Attention of
Ms. Barbara M. Morris (Telecopy No.  302-427-2323) with a copy to Willkie Farr &
Gallagher,  787 Seventh  Avenue,  New York,  New York  10019-6099  (Telecopy No.
212-728-8111),  Attention of William Hiller,  Esq., in the case of the Agent, at
the address of the Agent referred to in Section 9.01(b) of the Credit Agreement,
or as to any party at such other address as shall be designated by such party in
a written notice to each other party  complying as to delivery with the terms of
this Section.  All such notices and other  communications shall be effective (a)
when  received,  if mailed or delivered,  or (b) when delivered to the telegraph
company,  transmitted by telecopier,  confirmed by telex answerback or delivered
to the cable company, respectively, addressed as aforesaid.

          SECTION 9. No Waiver,  Remedies.  No failure on the part of any of the
Lenders to  exercise,  and no delay in  exercising,  any right  hereunder  shall
operate as a waiver  thereof;  nor shall any single or partial  exercise  of any

<PAGE>

right hereunder  preclude any other or further  exercise thereof or the exercise
of any  other  right.  The  remedies  herein  provided  are  cumulative  and not
exclusive  of any remedies  provided by law,  the Credit  Agreement or any other
agreement relating to the Obligations.

          SECTION  10.  Right of  Set-off.  Upon the  occurrence  and during the
continuance  of any Event of Default,  the Lenders are hereby  authorized at any
time and from time to time, to the fullest  extent  permitted by law, to set off
and apply any and all deposits (general or special, time or demand,  provisional
or final) at any time held and other indebtedness at any time owing by the Agent
or the Lenders to or for the credit or the account of the Guarantor  against any
and all of the Obligations of the Guarantor now or hereafter existing under this
Guaranty,  irrespective  of whether the Lenders shall have made any demand under
this Guaranty and although such Obligations may be contingent and unmatured. The
rights of the Lenders  under this Section 10 are in addition to other rights and
remedies  (including,  without  limitation,  other rights of set-off)  which the
Lenders may have.

          SECTION  11.  Continuing  Guaranty;   Transfer  of  Note;  Release  of
Guaranty.  This  Guaranty is a continuing  guaranty and shall (i) remain in full
force and effect  until the  payment in full of all of the  Obligations  and all
other amounts  payable under this Guaranty,  (ii) be binding upon the Guarantor,
its successors and assigns, and (iii) inure to the benefit of and be enforceable
by the Lenders and their respective successors, transferees and assigns. Without
limiting the generality of the foregoing clause (iii), each Lender may assign or
otherwise  transfer any instrument of indebtedness of the Obligor held by it, or
any interest  therein,  or grant any  participation in its rights or Obligations
under any agreement  relating to the Obligations and the Loan Documents  subject
to the provisions of such  agreement to any other person,  and such other person
shall thereupon  become vested with all the rights in respect thereof granted to
the Lender.

          SECTION  12.  Jurisdiction;  Waiver of Jury Trial.  (a) THE  GUARANTOR
HEREBY  IRREVOCABLY  SUBMITS  ITSELF TO THE EXCLUSIVE  JURISDICTION  OF BOTH THE
SUPREME  COURT OF THE STATE OF NEW YORK,  NEW YORK COUNTY AND THE UNITED  STATES
DISTRICT COURT FOR THE SOUTHERN  DISTRICT OF NEW YORK, AND ANY APPEAL THEREFROM,
FOR THE  PURPOSE  OF ANY SUIT,  ACTION  OR OTHER  PROCEEDING  ARISING  OUT OF OR
RELATING TO THIS GUARANTY,  AND HEREBY WAIVES,  AND AGREES NOT TO ASSERT, BY WAY
OF MOTION,  AS A DEFENSE OR OTHERWISE,  IN ANY SUIT,  ACTION OR PROCEEDING,  ANY
CLAIM THAT IT IS NOT PERSONALLY  SUBJECT TO THE  JURISDICTION OF THE ABOVE-NAMED
COURTS  FOR ANY  REASON  WHATSOEVER,  THAT SUCH SUIT,  ACTION OR  PROCEEDING  IS
BROUGHT IN AN INCONVENIENT FORUM OR THAT THIS GUARANTY MAY NOT BE ENFORCED IN OR
BY SUCH COURTS.  NEITHER THE GUARANTOR  NOR THE LENDER WILL SEEK TO  CONSOLIDATE
SUCH  PROCEEDING INTO ANY ACTION IN WHICH A JURY TRIAL CANNOT BE OR HAS NOT BEEN
WAIVED.


<PAGE>

          SECTION 13.  Applicable  Law. THIS  GUARANTY  SHALL IN ALL RESPECTS BE
CONSTRUED IN  ACCORDANCE  WITH AND GOVERNED BY THE LAWS OF THE STATE OF NEW YORK
APPLICABLE TO CONTRACTS MADE AND TO BE PERFORMED WHOLLY WITHIN SUCH STATE.

          SECTION  14.  Expenses  of the Agent and the  Lenders.  The  Guarantor
agrees to pay all reasonable and necessary  out-of-pocket  expenses  incurred by
the Agent and the Lenders in connection  with the  enforcement  or protection of
its rights or the rights of the Agent and the Lenders  generally  in  connection
with the  Guaranty  including,  but not  limited  to,  the  reasonable  fees and
disbursements of counsel for the Agent and the Lenders.



                          [Signature on Following Page]


<PAGE>



          IN WITNESS WHEREOF,  the Guarantor has caused this Guaranty to be duly
executed and delivered by its officer  thereunto duly  authorized as of the date
first above written.


                                             TOPPS ENTERPRISES, INC.



                                             By:

                                             Name:
                                             Title:




<PAGE>
                                                                       EXHIBIT E


                     TRADEMARK SECURITY AGREEMENT SUPPLEMENT


          TRADEMARK SECURITY AGREEMENT SUPPLEMENT, dated as of February 25, 1999
(this  "Supplement"),  made by THE TOPPS COMPANY,  INC., a Delaware  corporation
(the  "Grantor") to The Chase  Manhattan  Bank, with an office at Four Metrotech
Center, Brooklyn, New York 11245, as agent (the "Agent") for the benefit of each
of the lenders (the "Lenders") signatory to the Credit Agreement dated as of May
11, 1998 (as may have been or may be amended, supplemented or otherwise modified
from time to time, the "Credit Agreement") among the Grantor,  the Agent and the
Lenders.

          WHEREAS, all terms used herein and not otherwise defined herein shall,
unless the context specifically requires otherwise, have the respective meanings
ascribed to them in, or pursuant to the  provisions  of, the Trademark  Security
Agreement (as hereinafter defined);

          WHEREAS,  pursuant to the terms of the Credit  Agreement and the other
Loan Documents,  the Lenders agreed to make Loans to the Borrower upon the terms
and subject to the  conditions  set forth  therein to be  evidenced by the Notes
issued by the Borrower and to be guarantied by the Guarantors thereunder;

          WHEREAS,  the Trademark  Security  Agreement  dated as of May 11, 1998
(the "Trademark Security  Agreement") and recorded on May 15, 1998 in Reel 1727,
Frame 0397 in the United States Patent and Trademark Office was delivered by the
Grantor  in favor of the  Agent to  secure  its  obligations  under  the  Credit
Agreement and the other Loan Documents; and

          WHEREAS,  the Grantor and the Agent mutually  desire to supplement the
Trademark Security Agreement to add certain additional  Trademarks as collateral
for the respective obligations of Grantor under the Credit Agreement.

          NOW,   THEREFORE,   for  valuable   consideration,   the  receipt  and
sufficiency  of which are hereby  acknowledged,  the parties  hereto  agree that
Schedule I to the Trademark Security Agreement is hereby supplemented to add the
Trademark(s) set forth on Schedule A hereto.



<PAGE>


          IN WITNESS  WHEREOF,  the parties hereto have caused this Agreement to
be duly executed as of the day and year first above written.


                                   THE TOPPS COMPANY, INC.


          By:_____________________________________________
                                     Name:
                                     Title:



                                    AGENT:
                                    THE CHASE MANHATTAN BANK


          By:_____________________________________________
                                     Name:
                                     Title:

          By:_____________________________________________
                                     Name:
                                     Title:




<PAGE>


                                                                      SCHEDULE A
                                                           TO TRADEMARK SECURITY
                                                            AGREEMENT SUPPLEMENT

                              ADDITIONAL TRADEMARKS

Trademark               Class            Serial Number              Filing Date

Bowman Rookie Card         16               75/578771                10/28/98
Precious Piggies & Pals    28               75/578377                10/23/98




                              AMENDED AND RESTATED
                              EMPLOYMENT AGREEMENT

     AMENDED AND RESTATED EMPLOYMENT  AGREEMENT (the "Agreement"),  effective as
of the 1st day of March,  1999,  by and  between  THE  TOPPS  COMPANY,  INC.,  a
Delaware  corporation (the "Company"),  and ARTHUR T.  SHORIN, a resident of New
York (the "Executive").


                              W I T N E S S E T H:

     WHEREAS,  the  Executive  and the  Company  are  parties  to an  employment
agreement  originally   effective  as  of  October 28,   1991  (the  "Employment
Agreement");

     WHEREAS,  pursuant to Section 16 of the Employment  Agreement,  the parties
may amend the Employment Agreement by written instrument;

     WHEREAS,  the  Executive  and the  Company  desire to amend the  Employment
Agreement  to set forth the terms on which  the  Executive  will  serve as Chief
Executive  Officer of the Company from March 1, 1999 through  February 28, 2002;

     WHEREAS,  the  Executive is willing to continue to serve the Company on the
terms and conditions herein provided;

     NOW,  THEREFORE,  in  consideration  of the  foregoing  and  of the  mutual
promises and covenants  herein  contained,  the receipt and sufficiency of which
are hereby acknowledged, the parties hereto agree as follows:


1. EMPLOYMENT

     The Company  agrees to employ the  Executive  and the  Executive  agrees to
serve the Company on the terms and conditions set forth herein.

2. TERM

     This Agreement shall have a three-year term, which shall commence as of the
date first above written and end on March2,  2002, unless terminated earlier as
provided in Section 6 hereof.  Notwithstanding  the foregoing,  the term of this



<PAGE>


Agreement may be extended by mutual  agreement of the parties in accordance with
subsection 7(d) hereof.

3. POSITION AND DUTIES

     (a) The Executive shall serve as sole President and Chief Executive Officer
of the Company and shall perform such duties and exercise such  supervision  and
powers  over and with  regard to the  business  of the Company as are similar in
nature to those duties and services customarily  associated with the position of
Chief  Executive  Officer,  as well as such other similar duties and services as
may be reasonably  prescribed from time to time by the Board of Directors of the
Company (the  "Board").  The Executive  shall perform such duties to the best of
his ability and in a diligent and proper manner.

     (b)  Subject  to the next  succeeding  sentence,  except  during  customary
vacation  periods  and  periods of  illness,  the  Executive  shall,  during his
employment hereunder,  devote substantially his full business time and attention
to the performance of services for the Company.  The Company hereby acknowledges
that the  Executive  shall be  permitted  to devote a  reasonable  amount of his
business time,  consistent with his duties to the Company,  to the management of
personal and family interests.

4. PLACE OF PERFORMANCE

     In connection with the Executive's employment by the Company, the Executive
shall be based at the principal  executive offices of the Company located in New
York, New York, except for reasonably necessary travel on the Company's business
and in connection with the performance of his duties hereunder.

5. COMPENSATION AND RELATED MATTERS

     (a) Base Salary.  During the term of this Agreement,  the Company shall pay
to the  Executive a base salary at a rate of  $822,269  per annum,  which may be
increased from time to time in the sole discretion of the Compensation Committee
of the Board ("Base Salary"). Base Salary shall be paid in equal installments in
accordance with normal payroll  practices of the Company but not less frequently
than  monthly.  Base  Salary  payments  (including  any  increased  Base  Salary
payments) hereunder shall not in any way limit or reduce any other obligation of
the Company hereunder,  and no other compensation,  benefit or payment hereunder
shall in any way  limit or  reduce  the  obligation  of the  Company  to pay the
Executive's Base Salary hereunder.

                                       2
<PAGE>

     (b) Expenses.  During the term of this  Agreement,  the Executive  shall be
entitled to receive  prompt  reimbursement  from the  Company of all  reasonable
expenses  incurred by the Executive in promoting the business of the Company and
in  performing  services  hereunder,   including  all  expenses  of  travel  and
entertainment  and living  expenses  while away from home on  business or at the
request of and in the service of the Company,  provided  that such  expenses are
incurred and  accounted  for in  accordance  with the  policies  and  procedures
established by the Company from time to time.

     (c) Other Benefits. (i) Nothing contained herein shall affect adversely the
Executive's  right to  participate  in any of the  Company's  employee  pension,
profit  sharing,  tax-deferred  savings and welfare  benefit plans  provided for
employees   generally  (other  than  severance   plans),  or  in  any  executive
compensation arrangements (including,  without limitation,  Company-paid medical
insurance and medical  expense  reimbursement  plans,  and cash or  equity-based
incentive  compensation  plans) in which any of the  executive  officers  of the
Company are entitled to  participate  (collectively,  the "Company  Compensation
Plans"),  but the benefits provided under this Agreement shall be in lieu of all
other benefits  provided under any Company  severance  plan.  During the term of
this  Agreement,  the Executive  shall be entitled to participate in all Company
Compensation  Plans on a basis which is no less  favorable than for other senior
executive officers of the Company and thereafter, to the extent post-termination
benefits are required  under the terms of the  respective  Company  Compensation
Plans.

     (ii) During the term of this Agreement, the Executive shall not be eligible
to participate in the Company's group term life insurance program. The Executive
shall be eligible to participate in the Company's Long-Term Disability Insurance
Plan  as in  effect  on the  date of  this  Agreement  (the  "LTD  Plan")  until
attainment  of age 65. For purposes of the LTD Plan,  during the period prior to
attaining 65, the definition or other standard for determining  disability,  the
Executive's  eligibility  for long-term  disability  benefits,  and the level of
coverage, time of commencement, duration of benefits, and offsets to benefits on
account of other  disability  benefits or other sources of income,  shall all be
made by reference to the provisions and procedures of the LTD Plan.

     (iii) The Company and the  Executive  agree that nothing in this  Agreement
shall preclude the Company from amending or terminating any Company Compensation

                                       3

<PAGE>


Plan whether now or  hereinafter  in effect,  it being the intent of the parties
that the Executive shall continue to be entitled during the Executive's  term of
employment to benefits under such Company  Compensation  Plans at least equal to
those under which he is covered as of the date of execution  of this  Agreement.
Nothing in this  Agreement  shall  operate as, or be construed to  authorize,  a
reduction without the Executive's written consent of the level of such benefits;
in the event of any such  reduction,  by  amendment or  termination  of any such
Company  Compensation  Plan,  the  Executive  shall  continue  to be entitled to
receive  from the Company  during the term of this  Agreement  benefits at least
equal in value to the benefits to which the  Executive  would have been entitled
under such Company Compensation Plans if such reduction had not taken place.

     (d) Bonus Compensation. For each fiscal year of the Company during the term
of  this  Agreement,  the  Executive  shall  be  eligible  for  a  target  bonus
opportunity  which is no less  favorable  than that  provided  for other  senior
executive officers of the Company.  Determination of the Executive's bonus shall
be based on the same  objectives  used for  determining  bonus payouts for other
senior executives of the Company.

     (e) Option  Awards.  On March 1,  1999, the  Compensation  Committee of the
Board  approved  the grant to the  Executive  of an  option  (the  "Option")  to
purchase  250,000  shares of the  Company's  common  stock.  Except as otherwise
provided  by this  Agreement,  such  grant  shall be  governed  by the terms and
conditions of The Topps Company, Inc. 1996 Stock Option Plan (the "Option Plan")
and of the  related  Option  Agreement  entered  into by the  Executive  and the
Company as of March 1,  1999. Future grants of options to the Executive shall be
made under the  Company's  Option  Plan at the  discretion  of the  Compensation
Committee of the Board.

     (f) Other  Incentive  Compensation  Arrangements.  During  the term of this
Agreement,  without  limitation upon the rights  otherwise  conferred under this
Section, the Executive shall be entitled to participate in all newly-implemented
equity or cash-based  incentive  compensation  arrangements on the same basis as
other  senior  executive  officers  of the  Company.

     (g)  Funding of Existing  Supplemental  Pension  Agreement.  (i) To provide
funding  for the  Executive's  existing  supplemental  pension  agreement  dated
May 19,  1986 (the "Supplemental  Pension  Agreement"),  an irrevocable  "rabbi"
trust was established on May 20, 1993 with Sanford B.  Ehrenkranz,  Esq. serving
as trustee (the "Rabbi Trust"). Such trust includes provisions that limit access

                                       4

<PAGE>


of the Company and the  Company's  creditors to assets held  thereunder,  to the
maximum extent consistent with the Executive's not being in constructive receipt
of income with respect to assets contributed,  under current ruling standards of
the Internal Revenue Service. The Company shall arrange for an updated actuarial
valuation to be performed and shall  contribute cash or cash equivalents to such
trust  with a value  equal  to the  present  value of the  supplemental  pension
benefits  currently  accrued  for the  Executive  in respect of Company  service
through December 31,  1998 under the Supplemental  Pension Agreement,  not later
than  September 30,  1999.  The  Company  shall  thereafter  make an annual cash
contribution  prior to the end of the current and each succeeding fiscal year of
the  Company  in an amount  sufficient  to fully fund the  present  value of the
Executive's accrued  supplemental  pension benefit as of the end of the calendar
year which ends within such fiscal year, based on the lump sum amount that would
have been distributable to the Executive, assuming termination of employment had
occurred on such date.  The Company shall provide  annual  written notice to the
Executive identifying the assets held under the Rabbi Trust and stating the fair
market  value  thereof  within  45 days  after the  making  of each such  annual
contribution.  The amount to be contributed  from time to time shall be based on
an actuarial valuation of the Executive's accrued  supplemental  pension benefit
prepared by an independent actuary of a major actuarial consulting firm selected
by the  Executive  and agreeable to the Company and the fair market value of the
assets held under such trust as of the end of the  calendar  year for which such
contribution  is being made.  The trustees  shall be  instructed to invest trust
assets in a reasonable,  prudent and  conservative  manner  consistent  with the
preservation of trust corpus.

     (ii)  Actuarial  assumptions  used for  funding and  determining  actuarial
equivalence of benefits shall be consistent  with those used under the Company's
qualified  pension plan.

     (iii) The parties  hereto  agree that the  Supplemental  Pension  Agreement
shall not be amended or terminated without the Executive's prior written consent
and that all of the Executive's  benefits  thereunder,  whether now or hereafter
accrued,  are fully vested and may not be reduced or eliminated  for any reason,
notwithstanding  any contrary  provision of the Supplemental  Pension Agreement.

     (h) Vacations.  During the term of this  Agreement,  the Executive shall be
entitled  to the number of paid  vacation  days in each  calendar  year,  and to
compensation  in  respect  of earned but unused  vacation  days,  determined  in


                                      5
<PAGE>

accordance with the Company's  vacation policy as in effect immediately prior to
the execution of this Agreement.

     (i) Services Furnished; Prequisites. During the term of this Agreement, the
Company shall furnish the Executive  with office space,  secretarial  assistance
and such other  facilities,  services and  perquisites as are being furnished to
the  Executive  immediately  prior to the date of this  Agreement or as shall be
suitable to the  Executive's  position and adequate for the  performance  of his
duties as set forth in Section 3 hereof.

6. TERMINATION

     The Executive's  employment  hereunder may be terminated without any breach
of  this  Agreement  only  under  the  following  circumstances:

     (a) Death or Disability.  (i) The  Executive's  employment  hereunder shall
terminate upon his death.

     (ii) If the  Executive  shall have been unable to perform his duties due to
physical or mental  illness  for a period of six  consecutive  months,  or for a
period of six months  within any twelve month period then,  notwithstanding  the
provisions  of  Section 2,  the  Company  may at any time  after  the end of the
applicable  period  of  nonperformance   give  to  the  Executive  a  Notice  of
Termination (as defined in subsection 6(e)  hereof) and his employment hereunder
shall terminate on the date provided in  subsection (f)  hereof.

     (b) Cause. The Company may terminate the Executive's  employment  hereunder
at any time for Cause.  For purposes of this  Agreement,  the Company shall have
"Cause" to terminate the Executive's  employment hereunder upon (A) the engaging
by the Executive in willful  misconduct  which is  demonstrably  and  materially
injurious to the Company,  or (B) the  conviction  of the  Executive of a felony
involving moral  turpitude with all appeals  related to such  conviction  having
been exhausted.  For purposes of this  paragraph,  no act, or failure to act, on
the Executive's part shall be considered "willful" unless done, or omitted to be
done, by him not in good faith and without  reasonable belief that his action or
omission was in the best  interest of the Company.  The  Executive  shall not be
deemed to have been  terminated for Cause unless the Company shall have given or
delivered to the  Executive  (i) reasonable  notice (the  "Preliminary  Notice")
setting  forth,  in  reasonable  detail the facts and  circumstances  claimed to
provide a basis for termination for Cause, (ii) an opportunity for the Executive
to cure any action alleged as the basis for termination  under clause (A) above,

                                        6

<PAGE>

(iii)a reasonable  opportunity for the Executive,  together with his counsel, to
be heard before the Board, and (iv) a Notice of Termination stating that, in the
good faith  opinion of not less than a majority of the entire  membership of the
Board,  the  Executive  was guilty of conduct  set forth in  clauses (A)  or (B)
above,  and specifying the  particulars  thereof in detail.  Upon receipt of the
Preliminary Notice, the Executive shall have thirty (30) days in which to appear
before  the  Board  with  counsel,  or take  such  other  action  as he may deem
appropriate, and such thirty (30) day period is hereby agreed to as a reasonable
opportunity for the Executive to be heard.

     (c)  Termination  by the  Executive  for Good  Reason.  The  Executive  may
terminate his employment  hereunder at any time for Good Reason. For purposes of
this Agreement,  "Good Reason" shall mean (A) a failure by the Company to comply
with any material  provision of this Agreement  including,  without  limitation,
sub-section  13(c)  hereof,  which has not been cured within ten (10) days after
notice of such  noncompliance  has been given by the  Executive  to the Company,
(B) the  assignment to the Executive by the Company of duties  inconsistent with
the Executive's position, authority, duties, responsibilities or status with the
Company as in effect  immediately  after the date of execution of this Agreement
including,  but not  limited  to, any  reduction  whatsoever  in such  position,
authority,  duties,  responsibilities  or status, or a change in the Executive's
titles or offices,  as then in effect,  or any removal of the Executive from, or
any  failure to reelect  the  Executive  to,  any of such  positions,  except in
connection  with the  termination  of his  employment  on  account of his death,
disability,  or for Cause, (C) any reduction in compensation or benefits without
the Executive's prior written consent,  (D) the  requirement of excessive travel
on the part of the Executive,  (E) a  relocation by the Company of the Company's
principal executive offices or of the Executive's  principal place of employment
to any location outside the Borough of Manhattan,  (F) any other material change
in the  conditions of employment if the Executive  determines in good faith that
his customary duties can no longer be performed  because of the change,  (G) any
purported  termination  of the  Executive's  employment  which  is not  effected
pursuant  to  a  Notice  of   Termination   satisfying   the   requirements   of
subsection 6(e)  hereof or, in the case of a termination  allegedly for "Cause",
which  fails  to  satisfy  the  requirements  of  clauses (i)  through  (iv)  of
subsection 6(b)  hereof (and for purposes of this  Agreement  no such  purported
termination shall be effective),  or (H) the occurrence of a "Change in Control"
of the Company,  as defined in Section 8 of the Option Plan, except that, (i) in

                                       7

<PAGE>

determining  whether a Change in Control has  occurred,  the fact that the Board
may have previously approved the acquisition of voting securities,  or tender or
exchange  offer  for the  purchase  of the  Company's  common  stock,  shall  be
disregarded  and  (ii) such  event  shall  only be an event of Good  Reason if a
Notice of Termination as a result of such event is given by the Executive to the
Company within 24 months after the occurrence thereof.

     (d)  Termination by the Executive on account of  Retirement.  The Executive
may  terminate  his  employment  without  Good Reason at any time.  Provided the
Executive  complies  with  his  obligations  under  Sections  11  and  12 of the
Agreement,  such  termination  shall be treated as on account of Retirement with
the consent of the Board.

     (e) Notice of Termination. Any termination of the Executive's employment by
the  Company or by the  Executive  shall be  communicated  by written  Notice of
Termination to the other party hereto. For purposes of this Agreement, a "Notice
of  Termination"   shall  mean  a  notice  which  shall  indicate  the  specific
termination  provision  in this  Agreement  relied  upon and  shall set forth in
reasonable  detail  the facts and  circumstances,  if any,  claimed to provide a
basis for  termination  of the  Executive's  employment  under the  provision so
indicated.

     (f)  Date of  Termination.  "Date  of  Termination"  shall  mean (i) if the
Executive's  employment is terminated by his death, the date of his death,  (ii)
if the Executive's employment is terminated for Cause, the date specified in the
Notice of Termination,  and (iii) if the Executive's employment is terminated by
reason of the expiration of the term of this  Agreement  under Section 2 hereof,
the  date  of  such  expiration,  and  (iv)  if the  Executive's  employment  is
terminated for any other reason, thirty (30) days after Notice of Termination is
given.

7. COMPENSATION UPON TERMINATION

     The compensation and benefit arrangements set forth in this Section 7 shall
be paid or  provided  for by the Company  upon  termination  of the  Executive's
employment  under the  circumstances  indicated.

     (a)  Compensation  and  Benefits  Provided  in All  Events.  The  following
payments or benefits  shall be provided by the Company to the  Executive  or his
Beneficiaries  (as  defined  in  subsection 7(b)   below)  upon  termination  of

                                       8
<PAGE>

employment from the Company for any reason:

          (i) his Base Salary through the Date of Termination;

          (ii) any unpaid bonus  compensation in respect of the Company's fiscal
     year ended on or immediately prior to the Date of Termination;

          (iii) all supplemental pension benefits which have accrued through the
     Date of Termination under the Supplemental  Pension Agreement in the manner
     elected by the Executive in accordance  with the terms of the  Supplemental
     Pension Agreement.  Payments to the Executive or his Beneficiaries shall be
     made first from the Rabbi Trust, to the extent assets are then available to
     be paid from the Rabbi Trust in accordance with the provisions thereof, and
     thereafter  by the Company,  to the extent of any  insufficiency;

          (iv) all benefits to which the  Executive is then  entitled  under the
     provisions  of each Company  Compensation  Plan in which the Executive is a
     participant on the Date of Termination; and

          (v) all rights afforded under the provisions of, the Company's by-laws
     and Certificate of Incorporation  relating to  indemnification as in effect
     on the  date  hereof,  under  the  provisions  of the  Company's  insurance
     arrangements  in effect on the date hereof for the benefit of its directors
     and  officers,  each on the same  basis  provided  as for all other  former
     senior  executives of the Company,  and under Section 15 of this Agreement.

     Except as specifically provided below, the Company's sole obligation to the
Executive or his  Beneficiaries  upon any termination of employment  shall be to
provide  the  foregoing  benefits.

     (b) Benefits Payable on Death. If the Executive's  employment is terminated
on  account  of  his  death,  the  Company  shall  pay  to  the  beneficiary  or
beneficiaries  who have been  identified  in a written  notice  delivered to the
Company by the Executive prior to his date of death (his  "Beneficiaries")  in a
lump sum payment, within 30 days thereafter,  an amount equal to $500,000. If no
written notice  designating the Executive's  beneficiaries  has been received by
the Company prior to his date of death, the Executive's  estate shall be treated

                                       9
<PAGE>

as his "Beneficiary" for all purposes of this Agreement.

     (c)  Benefits  Payable  Upon  Disability.  If the  Company  terminates  the
employment of the Executive under  subsection 6(a)(ii)  by reason of disability,
the  Company  shall pay to the  Executive,  the amount of  long-term  disability
benefits required to be maintained under subsection 5(c)(ii) hereof, if any, for
so long as the Executive is disabled and remains  entitled to benefits under the
LTD Plan.  Upon the Date of Termination  because of  disability,  there shall be
pro-rata  vesting  of  the  Executive's  bonus  compensation  for  the  year  of
termination  and the Executive shall be paid a pro-rata bonus in a cash lump sum
within five days from the Date of  Termination,  determined by  multiplying  the
bonus paid or payable to the  Executive for the prior fiscal year by a fraction,
the  numerator  of which is the number of days from the  beginning of the fiscal
year in which the Date of Termination occurs until the Date of Termination,  and
the  denominator of which is 365 (a pro-rata bonus  determined in this manner is
referred  to in  Section 7(e)(A)(III)  below as a  "Pro-Rata  Bonus").  Prior to
termination for disability,  full compensation and benefits shall continue to be
provided  to the  Executive.  After  the Date of  Termination,  the  Executive's
medical  coverage  under the Company  Compensation  Plans  shall  continue to be
provided at Company  expense for the duration of  disability,  or until  earlier
attainment of age 65.

     (d) Benefits  Payable upon Failure to Extend  Beyond  Initial  Term. If the
Executive's  employment as President and Chief  Executive  Officer has continued
through the end of the initial term of this  Agreement (the  "Expiration  Date")
and the Company has not, at least 90 days prior to the Expiration Date,  offered
the Executive a two-year  extension of the term of this  Agreement  with (i) the
same  position and  responsibilities  as previously  in effect,  (ii) a  minimum
increase in Base Salary equal to the  percentage  increase in the Consumer Price
Indexes for All Urban Consumers (CPI-U) for New  York-Northern,  N.J., All Items
from March 1, 1999 to February 28,  2002, (iii) other employment terms, benefits
and  conditions  (including  severance pay and the benefits  provided under this
subsection 7(d)  hereof)  which  are not less  favorable  than  those in  effect
immediately  prior to the Expiration Date, or the economic  equivalent  thereof,
and (iv) a  signing  bonus of $500,000 in lieu of an option grant  equivalent to
that made to the Executive on March 1,  1999 (a "Minimum Renewal  Offer"),  then
the Company shall continue to provide the Executive with the following  benefits
for a period of two years  following the  Expiration  Date:

                                       10
<PAGE>

          (I)  payment of Base Salary,  on the date such salary  would  normally
               have been payable, at the rate in effect immediately prior to the
               Expiration Date;

         (II)  payment of annual bonus  compensation at a rate at least equal to
               the highest annual bonus  compensation paid to the Executive with
               respect to the three fiscal year period  ended on the  Expiration
               Date,  not later than ninety (90) days after the end of each such
               fiscal  year;  and

        (III)  provision for the Executive  and his  dependents,  if any, at the
               Company's expense, of health insurance benefits at the same level
               and on the  same  basis as such  benefits  were  provided  to the
               Executive and any dependents prior to the Expiration Date.

          If the Company  provides the Executive with the Minimum  Renewal Offer
and the Executive does not accept such offer, then the Company shall provide the
Executive  with the benefits  described in  subsection 7(d)(I),  (II), and (III)
hereof,  but only for a period of one year following the Expiration Date.

          (e) If (x) Executive's employment shall be terminated,  other than (i)
by  reason  of the  expiration  of the term of this  Agreement  under  Section 2
hereof, (with or without the making of a Minimum Renewal Offer) or (ii) pursuant
to  subsections  6(a)(i),  6(a)(ii),  6(b) or 6(d) hereof,  or (y) the Executive
shall  terminate his  employment  for Good Reason,  then the Executive  shall be
entitled to the following  additional  benefits  described under paragraphs (A),
(B), (C) and (D) below:

          (A) The Company shall pay to the Executive as severance pay, in a cash
lump sum,  on the fifth day  following  the Date of  Termination  the  following
amounts,  which shall not be discounted to take into account present value:

          (I)  the Executive's  full Base Salary through the Date of Termination
               at the rate in effect at the time Notice of Termination is given;


         (II)  a payment made as liquidated damages equal to three times the sum
               of (a)the  annual Base Salary,  at the rate in effect at the time
               Notice of Termination is given,  and (b) the highest annual bonus
               compensation  paid to the  Executive  with  respect to any of the
               three fiscal years ended coincident with or immediately  prior to

                                       11
<PAGE>

               the Date of  Termination;  and

        (III)  if the Executive's Date of Termination  coincides with the end of
               the  Company's  fiscal  year,  a  full  bonus  for  the  year  of
               termination    (in   lieu   of   the   bonus    called   for   by
               subsection 7(a)(ii)  above),  based  on the  targets  set for the
               Company's  fiscal  year in which the  termination  occurs and the
               degree of attainment of  performance  objectives  for such fiscal
               year, as determined by the Compensation Committee of the Board in
               good faith,  or if the  Executive's  Date of  Termination  occurs
               prior to the end of any Company  fiscal year,  a Pro-Rata  Bonus.

          (B) Except as provided in subparagraph  (C) below,  the Company shall,
for a period  of three  years  from the Date of  Termination,  at the  Company's
expense,  allow  the  Executive  to  continue  to  participate  in  all  Company
Compensation   Plans  in  which  the  Executive  was  entitled  to   participate
immediately  prior  to the  Date of  Termination  (or pay to the  Executive  the
after-tax economic equivalent  thereof),  and shall continue to maintain for the
Executive all life and long-term  disability  insurance  benefits required to be
provided   under   subsection 5(c)(ii)   hereof,   and  all  related   executive
perquisites,  including  a  suitable  office  and  secretary  located in midtown
Manhattan.

          (C) The  Company  shall  provide  the  Executive  with three  years of
additional   service  credit  for  pension   purposes   under  the   Executive's
Supplemental  Pension  Agreement.  In  addition,  compensation  paid or  payable
pursuant to  subsections 7(e)(A)(I)  and (III) above shall be treated as paid in
the month  immediately  preceding the Date of Termination,  compensation paid or
payable  pursuant  to  subsection  7(e)(A)(II)  above  shall be  treated as paid
ratably over the thirty-six  months  following the Date of  Termination  and all
such  compensation  shall be counted in determining  final average  compensation
under such  Agreement.  The present value of the Executive's  aggregate  accrued
benefit  under the  Supplemental  Pension  Agreement  taking into  account  such
additional  service credit and  compensation  shall be determined  within thirty
days of the Date of  Termination by the actuary  engaged  pursuant to subsection
5(g) and hereof and by using the actuarial assumptions  prescribed by subsection
5(g) hereof. Such value shall be paid to the Executive in a cash lump sum within
fifteen  days  thereafter,   notwithstanding   any  contrary  provision  of  the
Supplemental Pension Agreement. Such payments shall be made first from the Rabbi
Trust,  to the extent assets are then  available to be paid from the Rabbi Trust


                                       12
<PAGE>

in accordance with the provisions thereof, and thereafter by the Company, to the
extent of any  insufficiency.  Upon the  making of such  payments  in full,  the
Company  shall have no  further  obligation  to the  Executive  relating  to the
Supplemental  Pension  Agreement,  either  under the terms of such  Agreement or
under this Agreement.

          (D) All stock options held by the Executive  which have not previously
become  exercisable  shall  immediately  vest and become  exercisable  upon such
termination,  and shall thereafter  remain  exercisable in accordance with their
terms.

          (f) The Company's obligation to make the payments provided for in this
Agreement,  or  otherwise  to perform its  obligations  hereunder,  shall not be
affected by any set-off, counterclaim, recoupment, defense or other claim, right
or action  which the  Company  may have  against the  Executive  or others.  The
Executive shall not be required to mitigate damages or the amount of any payment
provided for under this Agreement by seeking other employment or otherwise,  nor
shall the amount of any payment  provided for under this Agreement be reduced by
any compensation  earned by the Executive as the result of employment by another
employer after the termination of his employment hereunder or otherwise.

          (g) (i)  In  all events,  if any  payments to the  Executive  from the
Company,  or any vesting of  options,  whether  occurring  pursuant to Section 7
hereof or otherwise made to the Executive by the Company (the  "Payments"),  are
or will be subject to the tax imposed by  Section 4999  of the Internal  Revenue
Code of 1986, as amended (the "IRC") (the "Excise Tax") (or any similar tax that
may  hereafter  be imposed),  the Company  shall pay to the  appropriate  taxing
authorities   on   behalf   of  the   Executive   at  the  time   specified   in
subsection 7(g)(iii)  below an additional  amount (the "Gross-Up  Payment") such
that the net amount  retained by him, after  reduction by all Excise Taxes,  and
all  federal,  state and local  income  taxes on the  Payments  and the Gross-Up
Payment,  shall be equal to the net amount which would have been retained by him
had no part of the  Payments  been  subject to the Excise Tax.  For  purposes of
determining  whether any of the  Payments  will be subject to the Excise Tax and
the amount of such Excise Tax,  (A) all  payments or benefits  received or to be
received by the  Executive in  connection  with his  termination  of  employment
(whether  pursuant to the terms of this  Agreement  or any Company  Compensation
Plan),  shall be  treated as  "parachute  payments"  within  the  meaning of IRC
Section 280G(b)(2),  and all "excess  parachute  payments" within the meaning of
IRC  Section 280G(b)(1)  shall be treated as subject to the Excise  Tax,  unless


                                       13
<PAGE>

(i) the  Executive  otherwise  agrees in writing  that IRC  Section  4999 is not
applicable,  or (ii) in the  opinion of tax counsel  selected  by the  Company's
independent auditors, and acceptable to the Executive ("Counsel"), such payments
or benefits (in whole or in part) do not constitute parachute payments,  or such
excess   parachute   payments  (in  whole  or  in  part)  represent   reasonable
compensation  for  services   actually   rendered  within  the  meaning  of  IRC
Section 280G(b)(4)  in excess  of the base  amount  within  the  meaning  of IRC
Section 280G(b)(3),  or are  otherwise  not subject to the Excise  Tax,  (B) the
amount of the Payments which shall be treated as subject to the Excise Tax shall
be equal to the lesser of (1) the total amount of the Payments or (2) the amount
of excess  parachute  payments within the meaning of  Section 280G(b)(1)  (after
applying  clause (A),  above), and (C) the value of any non-cash benefits or any
deferred  payment or benefit shall be  determined  by the Company's  independent
auditors in accordance with the principles of IRC  Sections 280G(d)(3)  and (4).
For purposes of determining  the amount of the Gross-Up  Payment,  the Executive
shall be deemed to pay  federal,  state and local taxes at the highest  marginal
rate of federal, state and local income taxation,  respectively, in the calendar
year in which the Gross-Up  Payment is to be made.  In the event that the Excise
Tax is at any time  determined  by Counsel or by the  Internal  Revenue  Service
("IRS") to exceed the amount  taken into  account  hereunder  at the time of the
termination  of the  Executive's  employment or thereafter  (including,  without
limitation,  by reason of (A) a preliminary determination by the parties that no
Gross-Up Payment was due under this subsection 7(g) or (B) a determination which
otherwise  underestimates  the  amount of the  Gross-Up  Payment  due under this
subsection 7(g)),  the  Company  shall make an  additional  Gross-Up  Payment in
respect of such excess (plus all interest and penalties  payable with respect to
such excess) at the time the amount of such excess is finally determined. In the
event that the Excise Tax is  subsequently  determined by Counsel or pursuant to
any proceeding or negotiations with the Internal Revenue Service to be less than
the amount taken into  account  hereunder in  calculating  the Gross-Up  Payment
made, the Executive  shall repay to the Company,  at the time that the amount of
such  reduction  in the Excise Tax is finally  determined,  the  portion of such
prior Gross-Up Payment that would not have been paid if such Excise Tax had been
correctly applied in initially  calculating such Gross-Up Payment, plus interest
on   the   amount   of   such   repayment   at   the   rate   provided   in  IRC
Section 1274(b)(2)(B).  Notwithstanding the foregoing,  in the event any portion
of the  Gross-Up  Payment to be  refunded  to the  Company  has been paid to any
Federal,  state or local tax authority,  repayment thereof shall not be required


                                       14
<PAGE>

until actual  refund or credit of such  portion has been made to the  Executive,
and  interest  payable to the  Company  shall not exceed  interest  received  or
credited  to the  Executive  by such tax  authority  for the period it held such
portion.  The Executive and the Company shall  mutually agree upon the course of
action to be pursued (and the method of allocating the expenses  thereof) if the
Executive's  good faith  claim for  refund or credit is denied.

          (ii) A Gross-Up  Payment  shall be made not later  than the  thirtieth
day, or as soon thereafter as is reasonably practicable,  following the date the
Executive becomes subject to payment of the Excise Tax; provided,  however, that
if the amounts of such payment  cannot be finally  determined  on or before such
day, the Company shall pay to the appropriate  taxing authorities on such day an
estimate,  as determined in good faith by the Company,  of the minimum amount of
such  payments  and shall  pay the  remainder  of such  payment  (together  with
interest at the rate provided  under IRC Section  1274(b)(2)(B))  as soon as the
amount can be  determined  but no later than the sixtieth day after the date the
Executive  becomes  subject  to the  payment  of the  Excise  Tax,  without  the
Executive's  written  consent.

          (iii) The  Gross-Up  Payment  (or  portion  thereof)  provided  for in
subsection 7(g)(i)  above shall be paid to the appropriate taxing authorities on
behalf of the  Executive  not later  than the  required  deposit  date for taxes
withheld in respect of the Payments;  provided,  however,  that if the amount of
such Gross-Up  Payment (or portion  thereof) cannot be finally  determined on or
before  the  date  on  which  payment  is  due,  the  Company  shall  pay to the
appropriate taxing authorities on behalf of the Executive by such date an amount
estimated  in good faith by Counsel to be the  minimum  amount of such  Gross-Up
Payment and shall pay the  remainder of such  Gross-Up  Payment  (together  with
interest  at the  rate  provided  in IRC  Section 1274(b)(2)(b))  as soon as the
amount  thereof can be  determined,  but in no event later than 45 calendar days
after  payment  of the  related  Payments.  In the event  that the amount of the
estimated  Gross-Up Payment exceeds the amount  subsequently  determined to have
been due, such excess shall  constitute a loan by the Company to the  Executive,
payable  on the fifth  business  day after  written  demand by the  Company  for
payment    (together    with    interest   at   the   rate   provided   in   IRC
Section 1274(b)(2)(B)).

8. LEGAL FEES; REIMBURSEMENT OF CERTAIN EXPENSES

     The  Company  shall,  within  10 days of the  presentation  of a  statement
therefor, reimburse the Executive for the amount of any and all reasonable legal


                                       15
<PAGE>

fees payable to attorneys  retained by the Executive in his sole  discretion and
reasonable expenses incurred by the Executive in connection with (i) preparation
of this Agreement,  (ii) ascertaining his rights in the event of any termination
of employment other than a voluntary  termination of employment which is not for
Good Reason, or  (iii) obtaining or enforcing in good faith any right or benefit
provided to the Executive by the Company  pursuant to or in accordance with this
Agreement.  In addition,  the Company  hereby agrees that the amount of any such
legal fees and expenses  reimbursed to the Executive by the Company  pursuant to
or in  accordance  with this  Agreement  will not be taken  into  account by the
Company  in  determining  the  aggregate  compensation  paid or  payable  to the
Executive  under this Agreement,  except to the extent the amount  reimbursed is
required to be taken into account in determining the amount of any Excise Tax or
for purposes of complying with any other requirement of federal,  state or local
law.

9. INDEMNIFICATION

     The Company shall indemnify the Executive (and his legal representatives or
other successors) to the fullest extent permitted (including payment of expenses
in advance of final  disposition of the  proceeding) by the laws of the State of
Delaware,  as in  effect  at the time of the  subject  act or  omission,  or the
Certificate  of  Incorporation  and  By-Laws of the Company as in effect at such
time or on the date of this  Agreement,  whichever  affords or afforded  greater
protection  to the  Executive;  and  the  Executive  shall  be  entitled  to the
protection of any insurance policies the Company may elect to maintain generally
for the benefit of its directors and  officers,  against all costs,  charges and
expenses whatsoever incurred or sustained by him or his legal representatives in
connection  with any  action,  suit or  proceeding  to  which  he (or his  legal
representatives  or other successors) may be made a party by reason of his being
or having  been a  director,  officer or  employee  of the Company or any of its
subsidiaries. If any action, suit or proceeding is brought or threatened against
the Executive in respect of which  indemnity  may be sought  against the Company
pursuant to the foregoing,  the Executive  shall notify the Company  promptly in
writing of the  institution  of such action,  suit or proceeding and the Company
shall assume the defense hereof and the employment of counsel and payment of all
fees and expenses.

                                     16

<PAGE>

10. TAXES

     The Company shall deduct from all amounts  payable under this Agreement all
federal,  state,  local and other  taxes  required  by law to be  withheld  with
respect to such payments.

11. CONFIDENTIALITY

     Unless otherwise  required by law or judicial process,  the Executive shall
retain in confidence  after  termination of the Executive's  employment with the
Company  pursuant to this Agreement all  confidential  information  known to the
Executive  concerning  the Company and its  business  for the shorter of one (1)
year following such termination or until such information is publicly  disclosed
by the Company or otherwise  becomes  publicly  disclosed other than through the
Executive's actions.

12. COVENANTS NOT TO COMPETE OR INTERFERE

     During the term of this Agreement and for a period ending one (1) year from
and after the termination of the Executive's employment hereunder, the Executive
will not, other than on behalf of the Company, directly or indirectly, as a sole
proprietor,  member of a  partnership,  or  stockholder,  investor,  officer  or
director of a corporation,  or as an employee, agent, associate or consultant of
any person,  firm or corporation:

          (a) Solicit or accept business  (i) from any clients of the Company or
its affiliates,  (ii) from any prospective clients whose business the Company or
any of its  affiliates  is in the  process  of  soliciting  at the  time  of the
Executive's  termination,  or (iii) from  any former client which had been doing
business  with  the  Company  within  one  (1)  year  prior  to the  Executive's
termination;

          (b) Solicit any employee of the Company or its affiliates to terminate
such employee's employment with the Company; or

          (c) Engage in any business of the type performed by the Company in the
geographic  areas  where the Company is actively  doing  business or  soliciting
business at the time of the Executive's  termination.  Nothing contained in this
Section shall prohibit the Executive from making  investments in or from serving
as an officer or  employee  of a firm or  corporation  which is not  directly or
indirectly engaged in the same type of business as the Company.  Notwithstanding
the  first  sentence  of this  Section 12,  the  prohibition  described  in this


                                       17
<PAGE>

clause (c)  shall not apply if the  Executive's  employment is terminated by the
Company  without Cause or is terminated by the Executive for Good Reason.

     It is the desire  and intent of the  parties  that the  provisions  of this
Section 12 shall be enforced to the fullest  extent  permissible  under the laws
and public policies applied in each jurisdiction in which enforcement is sought.
Accordingly,  if any particular  portion of this Section 12 shall be adjudicated
to be  invalid or  unenforceable,  this  Section  12 shall be deemed  amended to
delete  therefrom the portion thus  adjudicated to be invalid or  unenforceable,
such  deletion to apply only with respect to the operation of this Section 12 in
the particular jurisdiction in which such adjudication is made.

13. SUCCESSORS; BINDING AGREEMENT

          (a) This  Agreement is personal to the Executive and without the prior
written  consent  of the  Company  shall  not  be  assignable  by the  Executive
otherwise than by will or the laws of descent and  distribution.  This Agreement
shall  inure to the  benefit  of and be  enforceable  by the  Executive's  legal
representatives.

          (b) This  Agreement  shall inure to the benefit of and be binding upon
the Company and its successors and assigns.

          (c) Unless  otherwise  occurring by operation of law, the Company will
require  any  successor  (whether  direct  or  indirect,  by  purchase,  merger,
consolidation or otherwise) to all or  substantially  all of the business and/or
assets of the Company (a "Successor  Company") to assume  expressly and agree to
perform  this  Agreement  in the same  manner  and to the same  extent  that the
Company  would be required  to perform if no such  succession  had taken  place;
provided,  however,  that no such  succession  shall  relieve the Company of its
obligations  hereunder  unless the  assumption of this  Agreement by a Successor
Company is approved in writing by the Executive.

14. NOTICE

          For the  purposes of this  Agreement,  notices,  demands and all other
communications  provided for in the  Agreement  shall be in writing and shall be
deemed  to have  been  duly  given  when hand  delivered  or  (unless  otherwise
specified)  when  mailed  by  United  States  registered  mail,  return  receipt
requested,  postage  prepaid,  addressed as follows:

                                       18
<PAGE>

          If to the Executive:
               Mr. Arthur T. Shorin
               c/o The Topps Company, Inc.
               One Whitehall Street
               New York, New York 10004-2109

           If to the Company:
               The Topps Company, Inc.
               Attn.: Chief Financial Officer
               One Whitehall Street
               New York,  New York  10004-2109

          or to such other address as any party may have furnished to the others
in writing in  accordance  herewith,  except  that  notices of change of address
shall be effective only upon receipt.

15. SURVIVORSHIP

          The  respective  rights  and  obligations  of the  parties  hereunder,
including,   without  limitation,  the  rights  and  obligations  set  forth  in
Sections 5  through 9 and 11 through 18 of this  Agreement,  shall  survive  any
termination  of  this  Agreement  to  the  extent   necessary  to  the  intended
preservation of such rights and obligations.

16. MISCELLANEOUS

          The  parties  hereto  agree that this  Agreement  contains  the entire
understanding   and  agreement   between   them,   and   supersedes   all  prior
understandings  and agreements  between the parties respecting the employment by
the Company of the  Executive,  other than the  Supplemental  Pension  Agreement
(except as specifically provided herein) and the Company Compensation Plans. The
parties further agree that the provisions of this Agreement may not be modified,
waived or discharged unless such waiver,  modification or discharge is agreed to
in writing signed by the parties hereto. No waiver by either party hereto at any
time of any  breach by the  other  party  hereto  of, or  compliance  with,  any
condition  or  provision  of this  Agreement to be performed by such other party
shall be deemed a waiver of similar or  dissimilar  provisions  or conditions at
the  same or at any  prior  or  subsequent  time.  Except  as set  forth  in the
Supplemental  Pension Agreement or the Company Compensation Plans, no agreements
or representations,  oral or otherwise,  express or implied, with respect to the


                                       19
<PAGE>

subject  matter  hereof  have been made by either  party which are not set forth
expressly in this  Agreement.  The validity,  interpretation,  construction  and
performance  of this  Agreement  shall be  governed  by the laws of the State of
Delaware without giving effect to the conflict of laws principles  thereof.

17. VALIDITY

          The invalidity or  unenforceability  of any provision or provisions of
this  Agreement  shall not affect the  validity or  enforceability  of any other
provision or provisions of this Agreement,  which shall remain in full force and
effect.

18. COUNTERPARTS

          This  Agreement may be executed in one or more  counterparts,  each of
which  shall  be  deemed  to be an  original  but all  of  which  together  will
constitute  one and the same  instrument.

          IN WITNESS WHEREOF,  the Company has caused its name to be ascribed to
this  Agreement by its duly  authorized  representative  and the  Executive  has
executed this Agreement as of the date and the year first above written.

                              THE TOPPS COMPANY, INC.

                              By: _____________________________
                              Name:
                              Title:


                              _________________________________
                              Arthur T. Shorin, Executive


                                       20





Corporate  Profile

The Topps Company, Inc. is an international marketer of entertainment  products,
principally  collectible  trading  cards,  confections  and  sticker  and  album
collections.  The Company,  founded in 1938, created Bazooka brand bubble gum in
1947 and marketed its first Topps baseball cards in 1951.


Dedication

With thanks and  admiration,  we dedicate  this  Annual  Report to our  esteemed
colleague  Seymour P.  Berger,  former Vice  President  and now  retiring  Board
member. For over half a century Sy, known as "the father of modern-day  baseball
cards,"  has served the  Company  with  distinction  and still  devotes  time to
consult  for us on special  assignments.  A major  leaguer in every sense of the
word,  congratulations  and best wishes to this  remarkable  man from a grateful
Topps.

<PAGE>



Stockholders' Letter

Dear Stockholders,
Fiscal 1999 results reflect  significant  progress as we work to build the value
of your investment in Topps.

For the year ended February 27, 1999,  Topps earned $15.6  million,  or 34 cents
per share,  compared to a loss the previous  year of $4.6  million,  or minus 10
cents per share.  We also reduced our debt from $31.0  million to $15.8  million
and built cash to $41.7  million.  The Company's  net worth  increased by 25% to
$77.2 million, return on equity was 22.4%, and our stock price rose from $2.75 a
share to  $4.375  at  fiscal  year  end,  a 59%  improvement.  Other  highlights
included:

     o Growth and strengthening of core brand franchises in both sports and
       confectionery
     o Highly successful new product introductions
     o Distribution gains for a variety of  products
     o Improved  margins  through  cost  cutting  and new
       efficiencies
     o Significantly better customer service performance
     o Effective use of TV  advertising

     Fair to say,  we made  good  progress  for the year,  and  fully  intend to
produce  more of it. As a matter of fact,  the theme "more" is featured in this
report because  looking ahead our  continuing aim is to provide more:  more fun,
value and innovation for consumers;  more profits for our trade partners  (doing
so endears us to them as a more highly prized supplier); more challenges for the
Topps  organization to tackle  successfully;  and,  underlying all of the above,
more stockholder  value.

     For  your  information,  what  follows  is a  discussion  of the  Company's
businesses in some detail -- its actions and achievements, plus a description of
opportunities that we are able to talk about in this writing.


Collectible Sports Products
     More brands, more sports, more innovation...

     Generally speaking, fiscal 1999 was a constructive period for sports cards,
albeit one in which some of the positives  were masked by the effects of a labor
problem in basketball.  Indeed,  baseball had a splendid year, punctuated by the
exploits  of two players in  particular,  Mark  McGwire  and Sammy  Sosa,  whose
incredible  home run chase was both  historic and  awakening.  Not only did they
represent a perfect  combination of athletic skills and fine personal character,
but the spirit they created on and off the field was contagious.

     Football cards had a good year as well.  Collectors  were excited about the
strong entry class of rookies and sales got a boost from the  temporary  absence
of NBA product. Rounding out the picture, this was our first year back marketing
hockey cards after being out of the "rink" for awhile and, as of this writing, I
can report that the return of  basketball to arenas and our sales of NBA product
at the start of fiscal 2000 are encouraging.  Let's go on to some specifics.

     The Company's  strategy of focusing on brands continues  proving correct as
Topps,  Bowman and Topps  Finest  brands  remain  among the most  desired in the
industry.  Our brands also provided a natural  platform for  extensions  such as

                                      1
<PAGE>

Topps Chrome and Bowman's  Best.  Further,  this strategy  allows brands to
transfer  smoothly to additional  sports,  increasing their strength and equity,
and providing new sales opportunities.

     We had two  successful  new  sports  brand  introductions  this  year.  Our
stunning  Topps Gold Label cards were a big hit in baseball and  football.  Next
year they will be seen in  basketball  and hockey  versions as well.  Topps Tek,
with its new innovative mode of set construction,  encouraged different types of
collecting.  As mentioned,  the Company also  re-entered  the hockey card market
this year on a limited  basis,  after sitting out the past couple of seasons due
to poor economics in the category.  With improved  conditions this year, we were
moderately  successful,  collectors  were  happy to have  Topps back and we will
expand our hockey  offerings  next year.

     This  past  year saw  other  evidence  of  progress  as well.  The  Company
introduced Action Flats -- three  dimensional  detailed  miniature  figurines of
professional  athletes.  Such "new sports initiatives"  present a natural growth
opportunity  for  the  Company.  Accordingly,  we  hope to  expand  our  "Flats"
offerings and test at least one other  non-card  sports  concept  during the new
year.

     Our international  sports business remains a significant  building block as
well. The Merlin Premier League Football (soccer) collection in the U.K. remains
one of our most important products  overseas.  Our second year of involvement in
Italian Football proved beneficial,  as we added a second collection and further
established our presence in the market.  We will continue to seek  opportunities
to license and market  other sports  collections  featuring  athletes  overseas.

Entertainment Products
More focus, more profits...

     The market for entertainment cards and collections remained relatively weak
this year, with only the strongest properties performing acceptably.  This being
the case,  our strategy of exercising  extreme  selectivity  about our offerings
proved  to be all  the  more  important.  In  America  we  marketed  just  three
properties  this  year --  Xena,  X-Files,  and WCW  wrestling.  All  were  well
received,  which led to  higher  margins  and more  profits  from  entertainment
products.  Overseas we cut down significantly on our entertainment offerings and
improved profitability,  although in certain instances we strayed a bit from our
strategy  and paid the price.  We also  suspended  operations  of our comic book
business, as we found no sustainable  opportunities there. On the other hand, we
stand  ready  (and able) to jump back in when  market  conditions  improve.

     The general weakness in the entertainment market  notwithstanding,  our new
year could be an exciting one as we begin  marketing  merchandise  featuring the
new Star Wars movie,  "Episode I: The Phantom  Menace," under  domestic  trading
card  and  international  sticker/album  licenses.  This is  probably  the  most
anticipated  movie  of all  time,  and  should  translate  well  to our  picture
products.

     As announced  recently,  we are also  planning to market  trading cards and
lollipops  featuring  "Pokemon,"  a  hot  children's  property.  Even  with  our
enthusiasm for these properties,  we continue to believe a selective approach is
appropriate,  and  intend to keep a tight  rein on our  roster of  entertainment
products both here and abroad.


                                       2
<PAGE>

Confectionery
More distribution, more new products, more value, more fun...

     The Company's confectionery business had a fine year. In the U.S., our core
lollipop brands,  Ring Pop and Push Pop,  achieved double digit growth rates and
are among the  nation's  best  selling  premium  lollipops.  Our brands  grew in
vitality  among  consumers as we  introduced  new flavors and new  packaging and
invested in advertising support. Both Ring Pop and Push Pop achieved substantial
distribution  gains as well. We completed our  transition  this year to a broker
sales  force and did a better  job  managing  it which,  combined  with  product
improvements, enticed more outlets to carry our products. Internationally,  Push
Pop in  particular  is a powerful  brand that we sold in thirty  countries  last
year,  seven of which were new to the product.

     We made more progress on the new product front also.  Topps Baby Bottle Pop
gave  an  excellent  account  for  itself  at  home  and  abroad.  According  to
independent  retail audit data,  Baby Bottle Pop was the year's most  successful
new lollipop  brand in convenience  stores in America.  We are excited about the
long term  prospects  for this  brand,  and plan to support  its  future  with a
multi-national  advertising  program.  We also introduced Flip Pop,  another new
lollipop  brand,  which was  received  especially  well  overseas.

     Our  Bazooka  business  had some  interesting  developments  as well,  most
notably the introduction of Bazooka Pops, a major brand extension  targeting the
large  bubble gum filled  lollipop  segment.  Who better to shake up this market
than Bazooka Joe?  Bazooka Pops enjoyed  outstanding  pre-market  consumer  test
results, and initial trade acceptance on sell-in is promising. This product is a
good example of the Company's  "more" theme -- giving  consumers  more value and
variety  (two pops per  pack),  more fun  (comics  on every  wrapper),  and more
quality  (Bazooka  gum  inside).

     Next  year,  the  Company  expects to  continue  building  momentum  in its
confectionery  business.  Product enhancements will include the addition of real
fruit  juice  to some of our  lollipop  formulas,  changes  in  flavors  and new
packaging.  We will increase and improve our advertising support,  with exciting
new creative  executions for Push Pop, Ring Pop and Bazooka Pop.  Innovative new
products will be introduced, such as Triple Power Push Pop and Treasure Pop, and
our all-out drive to expand  distribution will continue  unabated.  In sum, this
should be an eventful year in  confections.

Operations
More efficiency, more savings, more service to customers...

     The  operations  group had a banner year,  with success in many areas.  The
Company  realized  savings in  purchased  materials  through  improved  supplier
management,  bundling of products and longer-term commitments.  Obsolescence was
reduced  to  record  low  levels  through  better  sku  management  and  further
refinement of our  make-to-order  system. A revamped,  more streamlined  process
lowered product  development costs as well. Our inventory  management system was
made more efficient, leaving us with lower stock levels on hand, hence more cash
in the bank and fresher  products in stores.  We also made  progress in reducing
warehousing and shipping costs.


                                       3
<PAGE>

     An important part of customer service is on-time accurate shipments. We set
ambitious  goals for ourselves in this area and achieved them by more  carefully
managing every step of the logistics  process.  Our trading card performance was
close to 100% on-time ship. Confectionery  performance was excellent as well, as
we improved our average  shipping time by a full 10 days.  Pardon the boast, but
these and a variety of other actions exemplify the strength and determination of
our entire  organization  as it exists  today.

The Future
More growth, more stockholder value...

     To  build on this  year's  progress,  the  Company  will  focus on some key
strategies.  Leading the charge is continued core brand development.  Our brands
are the heart and soul of this  business,  and building and  supporting  them is
paramount.  At the same time,  we want to  introduce  brand  extensions  and new
products  that excite  consumers.  We will remain in our areas of expertise  but
stretch the boundaries through innovation and application of considerable skills
available to us inside and outside the Company.  It is also  imperative  that we
continue to expand the number of outlets  which carry our  products,  convincing
them to do so through creative marketing and merchandising  programs which don't
just look good,  but that work.

     The  Company  will also  continue  to explore  and  invest in new  business
opportunities,  either  through  internal  development  or  acquisition.  To the
latter,  we are constantly on the lookout for things that fit with our knitting,
but to date have not found an  appropriate  match.

     Finally,  rest  assured,  the existence of the internet has not escaped our
attention.  We are working to identify the best means of productively  combining
its explosive  potential with our unique corporate  profile.  It is our hope and
intention  to  begin  some  purposeful  form of  implementation  of an  internet
initiative  this coming  fiscal year.

     In closing,  we thank the Topps  family of employees  everywhere  for their
dedication and commitment to making good things happen.  On behalf of the entire
organization, we also thank our customers, licensors, stockholders and suppliers
for their valued support.

                                Arthur T. Shorin

                Chairman, Chief Executive Officer and President



Edward P. Camp           Michael J. Drewniak          Ira Friedman
Catherine K. Jessup      William G. O'Connor          Ronald L. Boyum
Michael P. Clancy        Leon J. Gutmann              John Perillo
Scott Silverstein

                      OFFICERS OF THE TOPPS COMPANY, INC.

                                       4
<PAGE>



Table of Contents



                                                                            Page


Stockholders' Letter...........................................................1


Financial Highlights...........................................................6


Management's Discussion and Analysis of Financial Condition and Results of
Operations.....................................................................7


Consolidated Financial Statements.............................................11


Notes to Consolidated Financial Statements....................................15


Report of Independent Public Accountants......................................30


Market & Dividend Information.................................................31


Selected Consolidated Financial Data..........................................32


Directors, Officers, Subsidiaries and Stockholder Information..Inside Back Cover


                                       5
<PAGE>


Financial Highlights
<TABLE>
<CAPTION>
                                                                                                Year Ended
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                February              February                March
                                                                                27, 1999              28, 1998              1, 1997
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                (In thousands of dollars, except share data)
<S>                                                                             <C>                   <C>                  <C>

Net sales                                                                      $ 229,414             $ 241,250            $ 268,975
- ------------------------------------------------------------------------------------------------------------------------------------
Income (loss) from operations                                                     26,658                (2,020)             (14,475)
- ------------------------------------------------------------------------------------------------------------------------------------
Net income (loss)                                                                 15,571                (4,572)             (10,943)
- ------------------------------------------------------------------------------------------------------------------------------------
Cash provided (used) by operations                                                29,522                   (62)              12,707
- ------------------------------------------------------------------------------------------------------------------------------------
Working capital                                                                   24,919                20,971               18,716
- ------------------------------------------------------------------------------------------------------------------------------------
Total debt                                                                        15,783                30,950               34,950
- ------------------------------------------------------------------------------------------------------------------------------------
Stockholders' equity                                                              77,224                61,609               68,052
- ------------------------------------------------------------------------------------------------------------------------------------
Per share data - basic:
  Net income (loss)                                                                 0.34                 (0.10)               (0.23)
- ------------------------------------------------------------------------------------------------------------------------------------
  Book value                                                                      $ 1.66                $ 1.33               $ 1.45
- ------------------------------------------------------------------------------------------------------------------------------------

Weighted average shares outstanding - basic                                     46,414,960          46,421,301           46,928,369
- ------------------------------------------------------------------------------------------------------------------------------------

Income (loss) from operations includes certain  non-recurring items in each year
presented above. See Note 2.
</TABLE>
                                       6
<PAGE>



Management's Discussion and Analysis of Financial Condition and Results of
Operations


The  following  table sets forth,  for the periods  indicated,  net sales by key
business segment:
<TABLE>


                                                                                                Year Ended
- ---------------------------------------------------------------------------------------------------------------------------
                                                                                 February         February           March
                                                                                 27, 1999         28, 1998         1, 1997
- ---------------------------------------------------------------------------------------------------------------------------
                                                                                          (In thousands of dollars)
<S>                                                                              <C>              <C>             <C>
Collectible sports products                                                     $ 124,855        $ 140,588       $ 144,015
- ---------------------------------------------------------------------------------------------------------------------------
Entertainment products                                                              9,321           16,137          34,917
- ---------------------------------------------------------------------------------------------------------------------------
Confectionery                                                                      95,238           84,525          90,043
- ---------------------------------------------------------------------------------------------------------------------------
     Total                                                                      $ 229,414        $ 241,250       $ 268,975
- ---------------------------------------------------------------------------------------------------------------------------

</TABLE>

Fiscal 1999 Versus 1998*

In 1999,  the Company's net sales  decreased  4.9% to $229.4 million from $241.3
million.  This was the  result of lower  sales of both  collectible  sports  and
entertainment  products which were only partially  offset by increased  sales of
confectionery products.

Net sales of collectible sports products, which consist of both sports cards and
sports  sticker/album  products,  decreased 11.2% from $140.6 million in 1998 to
$124.9  million  in 1999.  This  decrease  was the result of the  prolonged  NBA
lockout  and,  to a lesser  extent,  a  decline  in sales of U.K.  sticker/album
products.  Partially  offsetting  these declines were increases in sales of U.S.
baseball  and football  cards and the  Company's  re-introduction  of NHL hockey
cards this year.  Collectible  sports products accounted for 54% of consolidated
net sales of the Company in 1999, versus 58% in 1998.

Net sales of entertainment products, which consist of entertainment cards, comic
books,  magazines and the Merlin line of entertainment  sticker/album  products,
decreased  42.2% from $16.1  million in 1998 to $9.3  million in 1999.  This was
primarily  the  result of the  Company's  decision  to reduce  its  emphasis  on
entertainment  sticker/album  products and comics.  U.S. sales of  entertainment
cards increased however, as a result of the introduction of WCW wrestling cards.
Sales of  entertainment  products  accounted for 4% of consolidated net sales of
the Company in 1999, compared with 7% in 1998.

Net sales of confectionery  products,  which include among other things, Bazooka
brand bubble gum and Ring Pop, Push Pop and Baby Bottle Pop lollipops, increased
12.7% in 1999 to $95.2 million from $84.5  million in 1998.  This growth was the
result of the roll out of Baby Bottle Pop and Flip Pop,  the  expansion  of Push
Pop in Brazil and stronger sales of our core lollipop  brands--Ring Pop and Push
Pop in the U.S. The Company's  confectionery business accounted for 42% of total
1999 net sales, compared with 35% in 1998.

Consolidated  gross  profit as a percentage  of net sales  increased to 41.3% in
1999 from 33.0% in 1998. This margin improvement  resulted,  in part, from lower
royalty  payments due to an increase in the  percentage of  non-royalty  bearing
confectionery  sales as well as the  absence  of  minimum  guarantee  shortfalls
experienced in 1998 on U.S.  basketball and Brazilian  sticker  products.  Gross
profit margins also benefited from reduced  material,  product  development  and
obsolescence costs in the U.S.

Royalties  and other income  increased to $676,000 in 1999 from $390,000 in 1998
largely as the result of income received from an insurance settlement and a U.K.
tax refund.

Selling, general and administrative expenses ("SG&A") decreased to $72.3 million
or 31.5% of sales in 1999 from $78.4 million or 32.5% in 1998. This decrease was
largely the result of the  headcount and cost  reductions  put into place at the
end of 1998. A reduction in U.S. marketing expenses  previously  required by one
of the  Company's  sport  licenses  as well as lower  advertising  agency  fees,
combined with reduced  marketing  costs in Europe (due to the de-emphasis of the
entertainment business), also resulted in lower SG&A.

- ----------------------------------
*Unless otherwise indicated, all date references to 1999, 1998 and 1997 refer to
the fiscal years ended  February 27, 1999,  February 28, 1998 and March 1, 1997,
respectively.

                                       7
<PAGE>



Results for 1999 include  non-recurring income of $3.5 million from gains on the
sale  of the  Irish  plant  as  well as on the  sales  of  manufacturing-related
equipment  in Ireland and the U.S.  1998  results  reflect a  non-recurring  net
expense of $3.7  million.  This consists of severance and other costs related to
both the 1998 headcount reductions and the closure of the Irish plant, offset by
income from the reversal of a plant closure reserve set up in 1997.

Net interest expense decreased to $454,000 in 1999 from $1.6 million in 1998 due
to a reduction in the Company's outstanding loan balance and an increase in cash
balances.

The effective tax rate of 40.6% in 1999 reflects  provisions for federal,  state
and local income taxes in accordance with statutory  income tax rates.  The 1998
effective  tax rate of (26.8)%  was a function  of the  Company's  inability  to
recognize tax benefits on certain foreign losses.

Net income was $15.6  million,  or $0.34 per share in 1999  versus a net loss of
$(4.6) million, or $(0.10) per share in 1998.  Excluding  non-recurring items in
both years, net income from operations in 1999 would have been $13.3 million, or
$0.29 per share,  versus a net loss of $(2.3)  million,  or $(0.05) per share in
the prior year.



Fiscal 1998 Versus 1997

In 1998, net sales decreased  10.3% to $241.3 million from $269.0  million.  The
decrease  was the  result  of lower  sales in all  three  of the  Company's  key
business segments.

Net sales of  collectible  sports  products  decreased 2.4% to $140.6 million in
1998 from $144.0 million in 1997.  This decrease was  principally  the result of
lower sales of baseball card  products,  and to a lesser  extent,  the Company's
decision  not to  renew  its  NHL  licenses  on  terms  it  deemed  unfavorable.
Collectible sports products accounted for 58% of the Company's  consolidated net
sales in 1998 versus 54% in 1997.

Net sales of  entertainment  products  decreased  53.8% to $16.1 million in 1998
from $34.9  million  in 1997.  Revenues  versus  the prior year were  negatively
impacted by weakness in the entertainment card and sticker/album  markets in the
U.S. and Europe.  Entertainment  products  accounted for 7% of consolidated  net
sales of the Company in 1998 versus 13% in 1997.

Net sales of confectionery products decreased 6.1% in 1998 to $84.5 million from
$90.0  million in 1997.  This  decrease was the result of lower sales of Bazooka
bubble gum in the U.S. and  lollipops  in Europe.  Baby Bottle Pop and Flip Pop,
which  were  introduced  in the  fourth  quarter  of  fiscal  1998,  contributed
positively  to year  over  year  sales.  The  Company's  confectionery  business
accounted for 35% of total 1998 net sales, compared with 33% in 1997.

Gross profit as a percentage of net sales  decreased to 33.0% in 1998 from 33.5%
in 1997. This decrease in gross profit resulted from higher product costs in the
U.S. and Ireland.  The Company benefited during the year from savings related to
the December 1996 closure of the Duryea, Pennsylvania manufacturing facility.

The decrease in royalties and other income and expense from $2.7 million in 1997
to $390,000 in 1998, was in part the result of the  termination of the Company's
Canadian  licensee  in March  1997 (due to the  Company's  decision  to  conduct
business  directly in Canada),  the  recognition of foreign  exchange  losses in
Europe and Latin  America and the absence of a one-time  benefit from  royalties
received in 1997 relating to the sale of Mars Attacks products.

Selling,  general and  administrative  expenses increased as a percentage of net
sales to 32.5% in 1998 from 28.2% in 1997.  The  increase in 1998 was  primarily
the result of costs  associated with the startup of operations in Latin America,
the impact of inflation on overhead costs and higher promotional spending in the
U.S., particularly with respect to sports card autograph programs.

Fiscal 1998 results  include a net  non-recurring  charge of $3.7 million.  This
charge  consists of $3.4 million  related to headcount  reductions in the United
States and Europe,  $1.5  million  related to the  closure of the Cork,  Ireland
manufacturing  facility and $1 million of other costs.  The 1998 net charge also
includes a $2.2 million  benefit from the reversal of the plant closure  reserve
set up in fiscal 1997. 1997 results  include a charge of $30.0 million  relating
to the  closure of the  Duryea,  Pennsylvania  manufacturing  facility  and $1.4
million for the impairment of long-lived assets at the Cork,  Ireland factory in
compliance with Statement No. 121 of the Financial Accounting Standards Board.

The effective tax rate of (26.8%) in 1998 reflects provisions for federal, state
and local income taxes in accordance  with statutory  income tax rates and was a
function of the Company's inability to recognize tax benefits on certain foreign
losses.


                                       8
<PAGE>

Net loss decreased to $(4.6) million,  or $(0.10) per share in 1998 from $(10.9)
million,   or  $(0.23)  per  share  in  1997.   Excluding  severance  and  other
non-recurring  items and the  plant-related  charges/benefit  in both years, net
income  (loss)  would have been  $(2.3)  million,  or $(0.05)  per share in 1998
versus $9.5 million, or $0.20 per share in 1997.


Quarterly Comparisons

Management believes that  quarter-to-quarter  comparisons of sales and operating
results are affected by a number of fluctuating factors, including the timing of
product   introductions  and  variations  in  shipping  and  factory  scheduling
requirements. Thus, annual sales and earnings amounts are unlikely to consist of
equal  quarterly  portions.  See  Note 16 of  Notes  to  Consolidated  Financial
Statements.



Inflation

The Company has been subject to price  increases for certain  materials,  labor,
utilities and services,  which have been partially offset by effective buying of
materials  and by  adjustment  in the  contents of finished  products  and their
prices, as competition has permitted.



Liquidity and Capital Resources

In July 1995,  the Company  entered into a $65 million  credit  agreement with a
syndicate of eight banks in order to finance the  acquisition  of Topps  Europe,
Ltd., formerly known as Merlin Publishing,  Ltd. ("Topps Europe") and to provide
for  working  capital  and  letter of credit  needs.  In May 1998,  the  Company
refinanced  this facility with Chase  Manhattan  Bank. The new credit  agreement
included a term loan in the aggregate amount of $25.0 million (which was used to
repay the prior loan) and a $9.5 million  facility to cover letter of credit and
revolver  needs.  The letter of credit and revolver  facility  was  increased to
$12.5 million in February 1999.  Both the term loan and the letter of credit and
revolver  facility expire on July 6, 2000. The credit  agreement is secured by a
pledge  of the  Company's  domestic  trademarks  and 65% of the  stock  of Topps
Europe.  Beginning June 1998,  interest rates on $10 million of the  outstanding
principal  of the loan are fixed for one year as a result  of an  interest  rate
swap and are, therefore, a function of interest rates at the commencement of the
swap  transaction.  Interest  rates on the balance of the  outstanding  loan are
variable and a function of short-term  indices.  The credit  agreement  contains
restrictions  and prohibitions of a nature generally found in loan agreements of
this type and requires the Company,  among other things,  to comply with certain
financial  covenants,  limits the Company's ability to sell or acquire assets or
borrow  additional  money  and  prohibits  the  payment  of  dividends  and  the
acquisition of treasury stock.

As of  February  27,  1999,  the Company  had $41.7  million in cash,  and $15.8
million in debt under the term loan.

During 1999, the Company's net increase  (decrease) in cash and cash equivalents
was $19.6  million  versus  $(2.0)  million  in 1998.  Cash flow from  operating
activities in 1999 was $29.5 million versus $(62,000) last year,  primarily as a
result of the higher net income,  income tax refunds in the U.S.  and Europe and
lower fourth  quarter  receivables in 1999 resulting from the impact on sales of
the NBA lockout and a smaller European  sticker/album  business.  Cash flow from
investing  activities  this year reflects $5.8 million in proceeds from sales of
the plant in Cork, Ireland and equipment from both the Cork, Ireland and Duryea,
Pennsylvania  plants.  In 1998,  the Company  received  proceeds  totaling  $4.3
million  primarily  from  the  sale of the  manufacturing  facility  in  Duryea,
Pennsylvania.  Cash flow from  financing  activities  reflects  debt payments of
$15.2  million this year versus debt  payments net of borrowings of $4.0 million
and share repurchases of $523,000 in 1998.

Management  believes  that the  Company has  adequate  means to meet its working
capital, capital expenditure,  interest and principal repayment requirements for
the foreseeable future.



Year 2000

The Year 2000 issue is the result of computer  programs using only two digits to
identify a year in the date field. If not corrected,  many systems could fail or
create  erroneous  results on January 1, 2000 by reading  the date as January 1,
1900.  Failure  to  fix  this  problem  could  result  in  systems  failures  or
miscalculations leading to disruption in the Company's operations.

The Company began work on Year 2000 issues in 1996. As of February 27, 1999, all
of the Company's  mainframe  programs have been reviewed for  compliance.  Where


                                       9
<PAGE>


necessary, programs are being fixed, tested and put into production. The Company
is also in the  process of  addressing  the needs of all other  systems  such as
personal  computers,  customer and vendor systems,  telephone  systems and other
electronic hardware.

Year 2000 compliance costs have not and are not expected to significantly affect
the financial condition or results of operations of the Company.

The Company  expects that its essential  systems and business  functions will be
Year 2000 compliant in all material respects in a timely manner.  Given that the
Company's fiscal Year 2000 began on February 28, 1999, many essential  operating
systems have already proven to be Year 2000 compliant. The remaining systems are
in the process of being  reviewed  and  tested.  In a worst case  scenario,  the
Company believes that its essential processes could be handled manually.

The  company has  contacted  key  vendors,  customers  and other  third  parties
regarding their Year 2000 readiness.  Although no issues have been identified to
date, the Company will continue to monitor these  relationships and will develop
contingency plans for dealing with risks, if necessary.



Accounting Changes

During 1998, the FASB approved Statement of Position No. 98-5, "Reporting on the
Costs of  Start-Up  Activities"  ("SOP No.  98-5")  which  requires  that  costs
previously  capitalized as start-up costs be expensed as incurred.  SOP No. 98-5
becomes  effective  for fiscal years  beginning  after  December 15, 1998,  with
earlier application  encouraged.  During 1998, the FASB also issued Statement of
Financial  Accounting  Standards  (SFAS) No.  133,  "Accounting  for  Derivative
Instruments  and  Hedging   Activities"  and  SFAS  No.  134,   "Accounting  for
Mortgage-Backed Securities." Management does not expect the adoption of SOP 98-5
or SFAS No. 134 to have a material effect, if any, on the financial condition or
results of operations of the Company and has not yet determined  the effect,  if
any,  of SFAS No.  133 on the  financial  condition,  results of  operations  or
additional disclosures of the Company.



                                       10
<PAGE>

Consolidated Statements of Operations

The Topps Company, Inc. and Subsidiaries
(In thousands of dollars, except share data)

<TABLE>
<CAPTION>
                                                                                              Year Ended
- -----------------------------------------------------------------------------------------------------------------------------
                                                                                February          February             March
                                                                                27, 1999          28, 1998           1, 1997
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                                                              <C>              <C>               <C>
Net sales                                                                      $ 229,414         $ 241,250         $ 268,975
- -----------------------------------------------------------------------------------------------------------------------------
Cost of sales                                                                    134,623           161,541           178,854
- -----------------------------------------------------------------------------------------------------------------------------
     Gross profit on sales                                                        94,791            79,709            90,121
- -----------------------------------------------------------------------------------------------------------------------------
Royalties and other income                                                           676               390             2,728
- -----------------------------------------------------------------------------------------------------------------------------
                                                                                  95,467            80,099            92,849
- -----------------------------------------------------------------------------------------------------------------------------
Selling, general and administrative expenses                                      72,288            78,437            75,974
- -----------------------------------------------------------------------------------------------------------------------------
Non-recurring expenses (income)                                                   (3,479)            3,682            31,350
- -----------------------------------------------------------------------------------------------------------------------------
     Income (loss) from operations                                                26,658            (2,020)          (14,475)
- -----------------------------------------------------------------------------------------------------------------------------
Interest expense, net                                                                454             1,585             1,942
- -----------------------------------------------------------------------------------------------------------------------------
     Income (loss) before provision (benefit)
        for income taxes                                                          26,204            (3,605)          (16,417)
- -----------------------------------------------------------------------------------------------------------------------------
Provision (benefit) for income taxes                                              10,633               967            (5,474)
- -----------------------------------------------------------------------------------------------------------------------------
     Net income (loss)                                                          $ 15,571          $ (4,572)        $ (10,943)
- -----------------------------------------------------------------------------------------------------------------------------
Net income (loss) per share - basic                                               $ 0.34           $ (0.10)          $ (0.23)
                            - diluted                                             $ 0.33           $ (0.10)          $ (0.23)
- -----------------------------------------------------------------------------------------------------------------------------
</TABLE>

See Notes to Consolidated Financial Statements.


                                       11
<PAGE>



Consolidated Balance Sheets


The Topps Company, Inc. and Subsidiaries
(In thousands of dollars, except share data)

<TABLE>
<CAPTION>

                                                                                February                 February
                                                                                27, 1999                 28, 1998
<S>                                                                             <C>                     <C>
- ------------------------------------------------------------------------------------------------------------------
                                     ASSETS
- ------------------------------------------------------------------------------------------------------------------
Current assets:
- ------------------------------------------------------------------------------------------------------------------
     Cash and cash equivalents                                                  $ 41,728                 $ 22,153
- ------------------------------------------------------------------------------------------------------------------
     Accounts receivable, less allowance for doubtful accounts
        of $1,137 (1999) and $1,161 (1998)                                        29,118                   49,727
- ------------------------------------------------------------------------------------------------------------------
     Inventories                                                                  16,221                   16,613
- ------------------------------------------------------------------------------------------------------------------
     Income tax receivable                                                           269                    6,829
- ------------------------------------------------------------------------------------------------------------------
     Deferred tax assets                                                           1,342                    2,792
- ------------------------------------------------------------------------------------------------------------------
     Prepaid expenses and other current assets                                     4,860                    3,821
- ------------------------------------------------------------------------------------------------------------------
          Total current assets                                                    93,538                  101,935
- ------------------------------------------------------------------------------------------------------------------
Property, plant and equipment, net                                                 7,429                   10,148
- ------------------------------------------------------------------------------------------------------------------
Inangible assets                                                                  60,207                   62,825
- ------------------------------------------------------------------------------------------------------------------
Other assets                                                                       2,908                    3,498
- ------------------------------------------------------------------------------------------------------------------
Total assets                                                                   $ 164,082                $ 178,406
- ------------------------------------------------------------------------------------------------------------------
                      LIABILITIES AND STOCKHOLDERS' EQUITY
- ------------------------------------------------------------------------------------------------------------------
Current liabilities:
- ------------------------------------------------------------------------------------------------------------------
     Accounts payable                                                           $ 15,022                 $ 23,144
- ------------------------------------------------------------------------------------------------------------------
     Accrued expenses and other liabilities                                       38,051                   48,322
- ------------------------------------------------------------------------------------------------------------------
     Income taxes payable                                                          4,921                    1,165
- ------------------------------------------------------------------------------------------------------------------
     Current portion of long-term debt                                            10,625                    8,333
- ------------------------------------------------------------------------------------------------------------------
          Total current liabilities                                               68,619                   80,964
- ------------------------------------------------------------------------------------------------------------------
Long-term debt, less current portion                                               5,158                   22,617
- ------------------------------------------------------------------------------------------------------------------
Deferred income taxes                                                              5,143                    6,864
- ------------------------------------------------------------------------------------------------------------------
Other liabilities                                                                  7,938                    6,352
- ------------------------------------------------------------------------------------------------------------------
          Total liabilities                                                       86,858                  116,797
- ------------------------------------------------------------------------------------------------------------------
Commitments (See note 17)
Stockholders' equity:
- ------------------------------------------------------------------------------------------------------------------
     Preferred stock, par value $.01 per share, authorized 10,000,000
         shares, none issued                                                           -                        -
- ------------------------------------------------------------------------------------------------------------------
     Common stock, par value $.01 per share, authorized 100,000,000
         shares, issued 47,515,760 in 1999 and 47,502,510 in 1998                    475                      475
- ------------------------------------------------------------------------------------------------------------------
     Additional paid-in capital                                                   16,841                   16,812
- ------------------------------------------------------------------------------------------------------------------
     Treasury stock, 1,102,500 shares in 1999 and 1998                            (8,881)                  (8,881)
- ------------------------------------------------------------------------------------------------------------------
     Retained earnings                                                            69,775                   54,204
- ------------------------------------------------------------------------------------------------------------------
     Accumulated other comprehensive income                                         (986)                  (1,001)
- ------------------------------------------------------------------------------------------------------------------
          Total stockholders' equity                                              77,224                   61,609
- ------------------------------------------------------------------------------------------------------------------
Total liabilities and stockholders' equity                                     $ 164,082                $ 178,406
- ------------------------------------------------------------------------------------------------------------------
</TABLE>

See Notes to Consolidated Financial Statements.

                                       12
<PAGE>

Consolidated Statements of Cash Flows

The Topps Company, Inc. and Subsidiaries
(In thousands of dollars)
<TABLE>
<CAPTION>

                                                                                           Year Ended
- -------------------------------------------------------------------------------------------------------------------------
                                                                                February        February        March
                                                                                27, 1999        28, 1998        1, 1997
- -------------------------------------------------------------------------------------------------------------------------
Cash flows from operating activities:
- -------------------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>               <C>            <C>

  Net income (loss)                                                            $ 15,571          $ (4,572)       (10,943)
- -------------------------------------------------------------------------------------------------------------------------
   Add (subtract) non-cash items included in income:
- -------------------------------------------------------------------------------------------------------------------------
        Plant closure reserve                                                       -                 -           30,000
- -------------------------------------------------------------------------------------------------------------------------
        Impairment loss                                                             -                 -            1,350
- -------------------------------------------------------------------------------------------------------------------------
        Gain on sale of property, plant and equipment                            (3,209)           (1,317)           -
- -------------------------------------------------------------------------------------------------------------------------
        Depreciation and amortization                                             4,871             4,374          5,245
- -------------------------------------------------------------------------------------------------------------------------
        Deferred taxes on income                                                   (271)            7,182        (11,705)
- -------------------------------------------------------------------------------------------------------------------------
   Net effect of changes in:
- -------------------------------------------------------------------------------------------------------------------------
        Receivables                                                              20,609            10,049        (16,419)
- -------------------------------------------------------------------------------------------------------------------------
        Inventories                                                                 392             2,568          8,707
- -------------------------------------------------------------------------------------------------------------------------
        Income tax receivable                                                     6,560            (3,928)           107
- -------------------------------------------------------------------------------------------------------------------------
        Prepaid expenses and other current assets                                (1,039)            5,188          2,256
- -------------------------------------------------------------------------------------------------------------------------
        Payables and other current liabilities                                  (14,637)          (19,710)         3,319
- -------------------------------------------------------------------------------------------------------------------------
        Other                                                                       675               104            790
- -------------------------------------------------------------------------------------------------------------------------
             Cash provided (used) by operating activities                        29,522               (62)        12,707
- -------------------------------------------------------------------------------------------------------------------------
 Cash flows from investing activities:
- -------------------------------------------------------------------------------------------------------------------------
   Proceeds from disposition of property, plant and equipment                     5,770             4,315            -
- -------------------------------------------------------------------------------------------------------------------------
   Additions to property, plant and equipment                                      (579)           (1,776)        (1,074)
- -------------------------------------------------------------------------------------------------------------------------
             Cash provided (used) by investing activities                         5,191             2,539         (1,074)
- -------------------------------------------------------------------------------------------------------------------------
Cash flows from financing activities:
- -------------------------------------------------------------------------------------------------------------------------
   Proceeds from borrowing                                                          -             6,000              -
- ------------------------------------------------------------------------------------------------------------------------
   Reduction of debt                                                            (15,167)          (10,000)        (9,350)
- -------------------------------------------------------------------------------------------------------------------------
   Exercise of employee stock options                                                29                 -              -
- -------------------------------------------------------------------------------------------------------------------------
   Purchase of treasury stock                                                       -              (523)          (2,238)
- -------------------------------------------------------------------------------------------------------------------------
             Cash provided (used) by financing activities                       (15,138)           (4,523)       (11,588)
- -------------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash                                                  19,575            (2,046)            45
- -------------------------------------------------------------------------------------------------------------------------
Cash at beginning of year                                                        22,153            24,199         24,154
- -------------------------------------------------------------------------------------------------------------------------
Cash at end of year                                                            $ 41,728          $ 22,153       $ 24,199
- -------------------------------------------------------------------------------------------------------------------------

Interest paid                                                                   $ 2,237           $ 3,260        $ 2,605
- -------------------------------------------------------------------------------------------------------------------------
Income taxes paid                                                               $ 7,423           $ 3,354        $ 7,811
- -------------------------------------------------------------------------------------------------------------------------
</TABLE>

See Notes to Consolidated Financial Statements.


                                       13
<PAGE>


Consolidated Statements of Stockholders'
     Equity and Comprehensive Income


The Topps Company, Inc. and Subsidiaries
(In thousands of dollars)
<TABLE>
<CAPTION>



                                                                 Additional                                            Other
                                                     Common      Paid-in        Treasury            Retained           Comprehensive
                                        Total        Stock       Capital        Stock               Earnings           Income
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                     <C>          <C>         <C>            <C>                <C>                  <C>


Balance at March 2, 1996             $  81,8850    $ 475       $ 16,812       $ (6,120)           $ 69,719             $ 964
- ------------------------------------------------------------------------------------------------------------------------------------

Comprehensive income (loss):
Net income (loss)                       (10,943)                                                   (10,943)
- ------------------------------------------------------------------------------------------------------------------------------------
Translation adjustment                     (727)      -             -             -                    -                (727)
- ------------------------------------------------------------------------------------------------------------------------------------
Minimum pension liability
adjustment                                  110       -             -             -                    -                 110
- ------------------------------------------------------------------------------------------------------------------------------------
  Total comprehensive income (loss)     (11,560)      -             -             -                (10,943)             (617)
- ------------------------------------------------------------------------------------------------------------------------------------
Purchase of treasury stock               (2,238)      -             -           (2,238)                -                  -
- ------------------------------------------------------------------------------------------------------------------------------------
Balance at March 1, 1997                 68,052      475         16,812         (8,358)             58,776               347
- ------------------------------------------------------------------------------------------------------------------------------------

Comprehensive income (loss):
Net income (loss)                        (4,572)      -             -              -                (4,572)               -
- ------------------------------------------------------------------------------------------------------------------------------------
Translation adjustment                   (1,348)      -             -              -                   -              (1,348)
- ------------------------------------------------------------------------------------------------------------------------------------
  Total comprehensive income (lo         (5,920)      -             -              -                (4,572)           (1,348)
- ------------------------------------------------------------------------------------------------------------------------------------
Purchase of treasury stock                 (523)      -             -             (523)                -                 -
- ------------------------------------------------------------------------------------------------------------------------------------
Balance at February 28, 1998             61,609      475         16,812         (8,881)             54,204            (1,001)
- ------------------------------------------------------------------------------------------------------------------------------------

Comprehensive income:
Net income                               15,571       -             -              -                15,571               -
- ------------------------------------------------------------------------------------------------------------------------------------
Translation adjustment                       15       -             -              -                   -                  15
- ------------------------------------------------------------------------------------------------------------------------------------

  Total comprehensive income             15,586       -             -              -                15,571                15
- ------------------------------------------------------------------------------------------------------------------------------------
Exercise of employee stock
options                                      29       -              29            -                   -                 -
- ------------------------------------------------------------------------------------------------------------------------------------

Balance at February 27, 1999           $ 77,224    $ 475       $ 16,841       $ (8,881)           $ 69,775            $ (986)
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

See Notes to Consolidated Financial Statements.



                                       14
<PAGE>


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation:  The consolidated  financial statements include the
accounts  of the  Company  and its  subsidiaries.  All  intercompany  items  and
transactions have been eliminated in consolidation.

The Company and its  subsidiaries  have fiscal  years which end on the  Saturday
closest to the end of  February.  Financial  results  for the fiscal  year ended
February  28,  1998,  reflect  a change  in Topps  Europe's  fiscal  year end to
coincide with the parent company's and include thirteen months of Topps Europe's
operations.

Foreign Currency  Translation:  The financial statements of subsidiaries outside
the United  States,  except those  subsidiaries  located in highly  inflationary
economies,  are generally  measured  using the local  currency as the functional
currency.  Assets and  liabilities of these  subsidiaries  are translated at the
rates of exchange  as of the  balance  sheet  date.  The  resultant  translation
adjustments are included in accumulated other comprehensive  income.  Income and
expense items are translated at the average  exchange rate for the month.  Gains
and losses from foreign currency transactions of these subsidiaries are included
in  net  income  (loss).  For  subsidiaries  operating  in  highly  inflationary
economies,  the financial  statements are measured using the U.S.  dollar as the
functional currency. Gains and losses from balance sheet translation adjustments
are also included in net income (loss).

Derivative Financial Instruments:  Derivative financial instruments are used for
hedging  purposes  by the Company in the  management  of its  interest  rate and
foreign  currency  exposures.  The  Company  does not  hold or issue  derivative
financial instruments for trading purposes.

Accounting  Changes:  During 1998,  the FASB approved  Statement of Position No.
98-5,  "Reporting  on the Costs of Start-Up  Activities"  ("SOP No. 98-5") which
requires  that costs  previously  capitalized  as start-up  costs be expensed as
incurred.  SOP No.  98-5  became  effective  for fiscal  years  beginning  after
December 15, 1998, with earlier  application  encouraged.  During 1998, the FASB
also issued SFAS No. 133,  "Accounting  for Derivative  Instruments  and Hedging
Activities"  and SFAS No.  134,  "Accounting  for  Mortgage-Backed  Securities."
Management  does not expect the  adoption  of SOP 98-5 or SFAS No. 134 to have a
material effect, if any, on the financial  condition or results of operations of
the Company and has not yet  determined  the effect,  if any, of SFAS No. 133 on
the financial condition,  results of operations or additional disclosures of the
Company.

Cash  Equivalents:  The  Company  considers  investments  in highly  liquid debt
instruments with a maturity of three months or less to be cash equivalents.

Inventories:  Inventories  are  stated  at  lower  of  cost or  market.  Cost is
determined on the first-in, first-out basis.

Property,  Plant and Equipment ("PP&E"): PP&E is stated at cost. Depreciation is
computed  using  the  straight-line  method.  Estimated  useful  lives  used  in
computing depreciation are twenty-five years for buildings, five to twelve years
for  machinery  and  equipment  and the  remaining  lease  period for  leasehold
improvements.  In  accordance  with  SFAS  No.  121,  the  Company  periodically
evaluates the carrying  value of its PP&E for  circumstances  which may indicate
impairment.

Intangible Assets:  Intangible assets include  trademarks,  the value of sports,
entertainment  and  proprietary  product  rights and goodwill (the excess of the
purchase  price  over the  estimated  fair  value  of  identifiable  net  assets
acquired).  Amortization is by the straight-line  method over estimated lives of
up to forty years.  Management evaluates the recoverability of intangible assets
under the  provisions  of SFAS No. 121,  based on  undiscounted  projections  of
future cash flows attributable to the individual assets.

Net  Sales:  Sales are  recorded  upon  shipment  of  products.  Sales made on a
returnable  basis are recorded net of a provision for estimated  returns.  These
estimates are revised,  as necessary,  to reflect  actual  experience and market
conditions.

Estimates:  The preparation of financial statements in conformity with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions which affect the reporting of assets and liabilities as of the dates
of the  financial  statements  and revenues and  expenses  during the  reporting
period.  These  estimates  primarily  relate to the provision for sales returns,
allowance for doubtful accounts, inventory obsolescence, restructuring costs and
asset valuations. Actual results could differ from these estimates.

Reclassifications:  Certain items in the prior years' financial  statements have
been reclassified to conform with the current year's presentation.


                                       15
<PAGE>

NOTE 2 - NON-RECURRING ITEMS

Fiscal 1999's income from operations includes $3,479,000 of non-recurring income
from the sale of the Company's  manufacturing  facility in Cork, Ireland and the
sale of equipment related to plants in Cork, Ireland and Duryea, Pennsylvania.

Fiscal 1998  results  include a net  non-recurring  charge of  $3,682,000.  This
charge  consists of  $3,407,000  related to headcount  reductions  in the United
States  and  Europe,  $1,518,000  related to the  closure  of the Cork,  Ireland
manufacturing  facility and $1,004,000 of other costs.  The 1998 net charge also
includes a $2,247,000 benefit from the reversal of the plant closure reserve set
up in fiscal 1997.

During the third  quarter of fiscal 1997,  the Company  announced  that it would
discontinue  operations  at  its  Duryea,  Pennsylvania  factory  following  the
expiration of a labor agreement in December 1996. This resulted in the severance
of both union and non-union  employees  and the  outsourcing  of all  production
activities previously performed at that location.

As a result of the closing,  the Company recorded a charge of $30,000,000 before
applicable income tax effects. The charge consisted of approximately $16,100,000
in  non-cash  write-offs  relating  to the  disposition  of factory  and related
equipment  and  approximately   $13,900,000  relating  to  severance  and  other
employee-related  costs,  costs to hold and sell the  factory and other costs of
the closure.

During the third  quarter of fiscal  1997,  the Company  recorded an  impairment
reserve  of  $1,350,000  in  accordance  with SFAS No.  121 with  respect to its
factory in Cork, Ireland.

Excluding these items in all years, net income (loss) from operations would have
been $13,326,000 or $0.29 per share in fiscal 1999,  $(2,288,000) or $(0.05) per
share in fiscal 1998 and $9,493,000 or $.20 per share in fiscal 1997.


NOTE 3 - EARNINGS PER SHARE

In the fourth quarter of fiscal 1998, the Company adopted the provisions of SFAS
No. 128,  "Earnings  Per Share." In accordance  with SFAS No. 128,  basic EPS is
computed  using  weighted  average  shares  outstanding,  while  diluted  EPS is
computed using  weighted  average shares  outstanding  plus shares  representing
stock  distributable  under  stock-based plans computed using the treasury stock
method.  Because fiscal years ended 1998 and 1997 reflect losses, both basic and
diluted EPS for these years were  calculated  using the weighted  average shares
outstanding.

The following  table  represents  the  computation  of weighted  average  shares
outstanding - diluted:
<TABLE>
<CAPTION>


                                        Year ended
- -----------------------------------------------------------------
                           February     February       March
                           27, 1999     28, 1998       1, 1997
- -----------------------------------------------------------------
Weighted average
shares outstanding:
<S>                     <C>            <C>            <C>
Basic                    46,414,960     46,421,301     46,928,369
- -----------------------------------------------------------------
Effect of dilutive
stock options               263,142         12,363           -
- -----------------------------------------------------------------
Diluted                  46,678,102     46,433,664     46,928,369
- -----------------------------------------------------------------
</TABLE>


                                       16
<PAGE>


<TABLE>
<CAPTION>
NOTE 4 - INVENTORIES
                                     February     February
                                     27, 1999     28, 1998
- -----------------------------------------------------------
                                   (In thousands of dollars)
<S>                                  <C>           <C>

Raw materials                         $ 2,097      $ 1,794
- -----------------------------------------------------------
Work in process                         1,020        1,619
- -----------------------------------------------------------
Finished products                      13,104       13,200
- -----------------------------------------------------------
     Total                           $ 16,221     $ 16,613
- -----------------------------------------------------------
</TABLE>
<TABLE>
<CAPTION>
NOTE 5 - PROPERTY, PLANT
AND EQUIPMENT, NET
                                      February    February
                                      27, 1999    28, 1998
- -----------------------------------------------------------
                                  (In thousands of dollars)
<S>                                      <C>        <C>
Land                                      $ 42       $ 200
- -----------------------------------------------------------
Buildings and improvements               2,030       3,718
- -----------------------------------------------------------
Machinery and equipment                 10,973      10,633
- -----------------------------------------------------------
     Total PP&E                         13,045      14,551
- -----------------------------------------------------------
Accumulated depreciation                (5,616)     (4,403)
- -----------------------------------------------------------
     Net                               $ 7,429    $ 10,148
- -----------------------------------------------------------
</TABLE>
<TABLE>
<CAPTION>
NOTE 6 - INTANGIBLE ASSETS
                                     February      February
                                     27, 1999      28, 1998
- ------------------------------------------------------------
                                   (In thousands of dollars)
<S>                                <C>            <C>
Value of sports,
entertainment and
proprietary products                 $ 36,635      $ 36,635
- ------------------------------------------------------------
Goodwill                               64,265        64,265
- ------------------------------------------------------------
Less: accumulated
amortization                          (40,693)      (38,075)
- ------------------------------------------------------------
     Net                             $ 60,207      $ 62,825
- ------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>
NOTE 7 - ACCRUED EXPENSES
AND OTHER LIABILITIES
                                     February      February
                                     27, 1999      28, 1998
- ------------------------------------------------------------
                                    (In thousands of dollars)
<S>                                  <C>          <C>
Royalties                             $ 3,852      $ 12,351
- ------------------------------------------------------------
Employee compensation                   4,613           346
- ------------------------------------------------------------
Provision for estimated
losses on sales returns                12,629        19,258
- ------------------------------------------------------------
Plant closure, severance and
other non-recurring items                 762         3,260
- ------------------------------------------------------------
Payments received
in advance                              5,741         4,608
- ------------------------------------------------------------
Other                                  10,454         8,499
- ------------------------------------------------------------
     Total                           $ 38,051      $ 48,322
- ------------------------------------------------------------
</TABLE>





<TABLE>
<CAPTION>
NOTE 8 - DEPRECIATION AND AMORTIZATION

                                     Year Ended
- --------------------------------------------------------------
                            February    February        March
                            27, 1999    28, 1998      1, 1997
- --------------------------------------------------------------
                                (In thousands of dollars)
<S>                           <C>       <C>           <C>
Depreciation expense         $ 1,464     $ 1,099      $ 2,402
- --------------------------------------------------------------
Amortization of
intangible assets              2,618       2,618        2,649
- --------------------------------------------------------------
Amortization - other             789         657          194
- --------------------------------------------------------------
     Total                   $ 4,871     $ 4,374      $ 5,245
- --------------------------------------------------------------
</TABLE>
                                       17

<PAGE>

<TABLE>
<CAPTION>

NOTE 9 - LONG-TERM DEBT


                                     February      February
                                     27, 1999      28, 1998
- ------------------------------------------------------------
                                    (In thousands of dollars)
<S>                                 <C>           <C>
Term loan                            $ 15,783      $ 24,950
- ------------------------------------------------------------
Less: current portion                 (10,625)       (8,333)
- ------------------------------------------------------------
Revolver outstanding                        -         6,000
- ------------------------------------------------------------
     Total                            $ 5,158      $ 22,617
- ------------------------------------------------------------
</TABLE>

The scheduled repayment of the term loan is as follows:

<TABLE>
<CAPTION>

<S>                                               <C>

Fiscal year:                       (In thousands of dollars)
- ------------------------------------------------------------
2000                                               $ 10,625
- ------------------------------------------------------------
2001                                                  5,158
- ------------------------------------------------------------
     Total                                         $ 15,783
- ------------------------------------------------------------
</TABLE>


In May 1998, the Company  entered into a credit  agreement with Chase  Manhattan
Bank.  The credit  agreement  provided  for a  $24,950,000  term loan payable in
monthly  installments  and a  $9,450,000  facility to cover letter of credit and
working  capital needs.  The letter of credit and working  capital  facility has
since been  increased  to  $12,450,000.  The  facility  expires on July 6, 2000.
Amounts  outstanding  under the credit  agreement are secured by a pledge of the
Company's  domestic  trademarks  and 65% of the stock of Topps Europe.  Interest
rates on the term loan and  outstanding  revolving  credit  balance are based on
LIBOR  plus an  applicable  margin of  2.25%,  or prime.  Beginning  June  1998,
interest rates on $10 million of the outstanding principal of the loan are fixed
for one year as a result of an interest rate swap and are, therefore, a function
of  interest  rates at the  commencement  of the swap  transaction.  The  credit
agreement  contains certain  restrictions and prohibitions of a nature generally
found in loan  agreements  of this type and requires  the  Company,  among other
things, to comply with certain financial covenants, limits the Company's ability
to sell or acquire assets or borrow  additional  money and prohibits the payment
of dividends and the acquisition of treasury stock. As of February 27, 1999, the
Company had  outstanding  $15,783,000 on the term loan and $4,475,000 in letters
of credit.

NOTE 10 - INCOME TAXES

U.S. and foreign operations contributed to income before provision (benefit) for
income taxes as follows:

<TABLE>
<CAPTION>

                                    Year Ended
- -------------------------------------------------------------
                          February      February       March
                          27, 1999      28, 1998     1, 1997
- -------------------------------------------------------------
                              (In thousands of dollars)
<S>                        <C>          <C>         <C>

United States              $21,984       $ 4,083    $(21,622)
- -------------------------------------------------------------
Europe                       2,424        (5,368)      5,492
- -------------------------------------------------------------
Canada                       1,868           737         241
- -------------------------------------------------------------
Latin America                  (72)       (3,057)       (528)
- -------------------------------------------------------------
Total income (loss)
before provision
(benefit) for
income taxes               $26,204      $ (3,605)   $(16,417)
- -------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>

Provision (benefit) for income taxes consists of:


                                      Year Ended
- ------------------------------------------------------------
                            February     February     March
                            27, 1999     28, 1998   1, 1997
- ------------------------------------------------------------
                                (In thousands of dollars)
<S>                          <C>        <C>         <C>
Current income taxes:
Federal                      $ 6,655     $ (4,657)  $ 1,484
- ------------------------------------------------------------
Foreign                        2,250         (679)    3,501
- ------------------------------------------------------------
State and local                2,032         (293)      299
- ------------------------------------------------------------
   Total current              10,937       (5,629)    5,284
- ------------------------------------------------------------

Deferred income taxes:
Federal                          (79)       5,890    (9,289)
- ------------------------------------------------------------
State and local                 (225)         706    (1,469)
- ------------------------------------------------------------
   Total deferred               (304)       6,596   (10,758)
- ------------------------------------------------------------
   Total provision
   (benefit) for
   income taxes             $ 10,633        $ 967  $ (5,474)
- ------------------------------------------------------------
</TABLE>


                                       18
<PAGE>


The reasons for the difference between the provision  (benefit) for income taxes
and the amount  computed by applying the  statutory  federal  income tax rate to
income (loss) before provision (benefit) for income taxes are as follows:

<TABLE>
<CAPTION>

                                     Year Ended
- -----------------------------------------------------------
                          February    February       March
                           7, 1999    28, 1998     1, 1997
- -----------------------------------------------------------
                              (In thousands of dollars)
<S>                         <C>       <C>         <C>

Computed expected tax
provision (benefit)        $ 9,171    $ (1,262)   $ (5,746)
- -----------------------------------------------------------
Increase (decrease) in
taxes resulting from:
     State and local taxes,
     net of federal tax
     benefit                 1,175         586        (668)
- -----------------------------------------------------------
     Foreign and U.S. tax
     effects attributable to
     foreign operations       (578)      1,113         212
- -----------------------------------------------------------
    Goodwill                   549         549         549
- -----------------------------------------------------------
    Other permanent
    differences                316         (19)        179
- -----------------------------------------------------------
    Provision (benefit)
    for income taxes      $ 10,633       $ 967    $ (5,474)
- -----------------------------------------------------------

</TABLE>


Deferred U.S. income taxes have not been provided on  undistributed  earnings of
foreign  subsidiaries  as the Company  considers such earnings to be permanently
reinvested in the businesses as of February 27, 1999.  Deferred taxes previously
provided  on such  earnings  have  been  reversed  in the  current  year.  These
undistributed  foreign  earnings  could  become  subject  to U.S.  income tax if
remitted, or deemed remitted, as a dividend.  Determination of the deferred U.S.
income tax liability on these unremitted  earnings is not practical,  since such
liability,  if any, is  dependent on  circumstances  existing at the time of the
remittance.  The  cumulative  amount of  unremitted  earnings  from the  foreign
subsidiaries  that is expected to be permanently  reinvested  was  approximately
$4.6 million on February 27, 1999.








































The components of deferred income tax assets and liabilities
are as follows:

<TABLE>
<CAPTION>

                                      Year Ended
- ----------------------------------------------------------
                            February   February     March
                            27, 1999   28, 1998   1, 1997
- ----------------------------------------------------------
                              (In thousands of dollars)
<S>                         <C>         <C>       <C>
Deferred income
tax assets:
    Provision for
    inventory
    obsolescence             $ 1,232        $ -       $ -
- ----------------------------------------------------------
    Provision for
    estimated losses
    on sales returns             110      2,792     3,489
- ----------------------------------------------------------
    Total deferred
    income tax
    assets                   $ 1,342    $ 2,792   $ 3,489
- ----------------------------------------------------------
Deferred income
tax liabilities:
    Depreciation               $ 224      $ 627     $ 814
- ----------------------------------------------------------
    Undistributed
    earnings - foreign
    subsidiaries                     -    1,422     1,184
- ----------------------------------------------------------
    Other                        657       (256)   (2,123)
- ----------------------------------------------------------
    Amortization               4,233      4,756     4,465
- ----------------------------------------------------------
    Non-recurring
    items                         29        315    (3,961)
- ----------------------------------------------------------
    Total deferred
    income tax
    liabilities              $ 5,143    $ 6,864     $ 379
- ----------------------------------------------------------
</TABLE>
                                       19
<PAGE>





NOTE 11 - EMPLOYEE BENEFIT PLANS


The FASB issued SFAS No. 132,  "Employers'  Disclosures about Pensions and Other
Postretirement  Benefits," in February  1998.  This new standard does not change
the  measurement or  recognition  of costs for pensions or other  postretirement
plans.  It  standardizes  disclosures  and  eliminates  those that are no longer
useful.  The information  provided below for fiscal 1999, 1998 and 1997 has been
presented under the requirements of the new standard.

The  Company  maintains  noncontributory  qualified  and  non-qualified  defined
benefit  pensions as well as a  postretirement  healthcare plan for all eligible
non-bargaining unit personnel.

The  Company is also a  participant  in a  multi-employer  defined  contribution
pension plan covering domestic bargaining unit employees.

In addition,  the Company sponsors a defined  contribution plan, which qualifies
under  Sections  401(a) and 401(k) of the  Internal  Revenue  Code (the  "401(k)
Plan").While  all  non-bargaining  unit employees are eligible to participate in
the 401(k) Plan,  participation is optional.  The Company does not contribute to
the 401(k) Plan.

Pension  expense  for  all  plans  was  $883,000  (1999),  $914,000  (1998)  and
$1,922,000 (1997).


The  following  tables   summarize   benefit  costs,  as  well  as  the  benefit
obligations, plan assets and funded status associated with the Company's pension
and postretirement healthcare benefit plans.

<TABLE>
<CAPTION>
                                                                                                        Postretirement
                                                                      Pension Benefits               Healthcare Benefits
- ---------------------------------------------------------------------------------------------------------------------------
                                                                 February         February         February        February
                                                                 27, 1999         28, 1998         27, 1999        28, 1998
- ---------------------------------------------------------------------------------------------------------------------------
                                                                             (In thousands of dollars)
<S>                                                            <C>              <C>               <C>              <C>
Reconciliation of change in benefit obligation

Benefit obligation at beginning of year                        $ 20,839         $ 19,624          $ 6,239          $ 7,351
- ---------------------------------------------------------------------------------------------------------------------------
Service cost                                                        692              654              216              362
- ---------------------------------------------------------------------------------------------------------------------------
Interest cost                                                     1,513            1,480              443              579
- ---------------------------------------------------------------------------------------------------------------------------
Benefits paid                                                    (1,847)          (2,115)            (317)            (232)
- ---------------------------------------------------------------------------------------------------------------------------
Actuarial (gains) losses                                            515            1,196                -           (1,821)
- ---------------------------------------------------------------------------------------------------------------------------
Benefit obligation at end of year                              $ 21,712         $ 20,839          $ 6,581          $ 6,239
- ---------------------------------------------------------------------------------------------------------------------------


Reconciliation of change in the fair value
of plan assets

Fair value of plan assets at beginning of year                 $ 14,738         $ 15,442              $ -              $ -
- ---------------------------------------------------------------------------------------------------------------------------
Actual return on plan assets                                      2,053            1,295                -                -
- ---------------------------------------------------------------------------------------------------------------------------
Employer contributions                                               67              115              317              232
- ---------------------------------------------------------------------------------------------------------------------------
Benefits paid                                                    (1,847)          (2,114)            (317)            (232)
- ---------------------------------------------------------------------------------------------------------------------------
Fair value of plan assets at end of year                       $ 15,011         $ 14,738              $ -              $ -
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                       20

<PAGE>

<TABLE>
<CAPTION>
                                                                                                       Postretirement
                                                                  Pension Benefits                  Healthcare Benefits
- ---------------------------------------------------------------------------------------------------------------------------
                                                               February         February         February         February
                                                               27, 1999         28, 1998         27, 1999         28, 1998
- ---------------------------------------------------------------------------------------------------------------------------
                                                                             (In thousands of dollars)
<S>                                                            <C>              <C>              <C>               <C>
Funded status

Funded status                                                  $ (6,701)        $ (6,101)        $ (6,581)        $ (6,239)
- ---------------------------------------------------------------------------------------------------------------------------
Unrecognized actuarial (gains) losses                             3,600            3,840             (771)            (782)
- ---------------------------------------------------------------------------------------------------------------------------
Unrecognized prior service cost                                    (143)            (158)               -                -
- ---------------------------------------------------------------------------------------------------------------------------
Unrecognized initial transition obligation                          612              809            3,437            3,658
- ---------------------------------------------------------------------------------------------------------------------------
Net amount recognized in the
consolidated balance sheets                                    $ (2,632)        $ (1,610)        $ (3,915)        $ (3,363)
- ---------------------------------------------------------------------------------------------------------------------------


Components of amounts recognized
in the consolidated balance sheets

Prepaid benefit cost                                              $ 908          $ 1,380              $ -              $ -
- ---------------------------------------------------------------------------------------------------------------------------
Accrued benefit liability                                        (3,557)          (3,063)          (3,915)          (3,363)
- ---------------------------------------------------------------------------------------------------------------------------
Intangible asset                                                     17               73                -                -
- ---------------------------------------------------------------------------------------------------------------------------
Net amount recognized in the
consolidated balance sheets                                    $ (2,632)        $ (1,610)        $ (3,915)        $ (3,363)
- ---------------------------------------------------------------------------------------------------------------------------

</TABLE>

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                               Postretirement
                                                  Pension Benefits                           Healthcare Benefits
- ------------------------------------------------------------------------------------------------------------------------------------
                                        February       February          March       February       February           March
                                        27, 1999       28, 1998        1, 1997       27, 1999       28, 1998         1, 1997
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                       (In thousands of dollars)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>            <C>            <C>            <C>            <C>             <C>

Components of net periodic benefit cost

Service cost                               $ 692          $ 654          $ 720          $ 216          $ 362           $ 122
- ------------------------------------------------------------------------------------------------------------------------------------
Expected return on
plan assets                               (1,430)        (1,355)        (1,165)            -              -               -
- ------------------------------------------------------------------------------------------------------------------------------------
Amortization of
initial transition obligation                196             56             56            221            221             221
- ------------------------------------------------------------------------------------------------------------------------------------
Prior service cost                           (15)           (15)           (16)            -              -               -
- ------------------------------------------------------------------------------------------------------------------------------------
Actuarial (gains) losses                     132            (10)           117            (11)            18              38
- ------------------------------------------------------------------------------------------------------------------------------------
Curtailment (gains) losses                       -              -          (14)            -              -               -
- ------------------------------------------------------------------------------------------------------------------------------------
Net periodic benefit cost                $ 1,088          $ 810        $ 1,150          $ 869        $ 1,180           $ 920
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                       21

<PAGE>

<TABLE>
<CAPTION>

The non-qualified  pension plan has accumulated benefit obligations in excess of
plan assets. Information is as follows:
                                                                                               Pension Benefits
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                        February                 February
                                                                                        27, 1999                 28, 1998
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                         (In thousands of dollars)
<S>                                                                                      <C>                      <C>
Projected benefit obligation                                                             $ 4,462                  $ 3,639
- ------------------------------------------------------------------------------------------------------------------------------------
Accumulated benefit obligation                                                             3,557                    3,063
- ------------------------------------------------------------------------------------------------------------------------------------
Fair value of plan assets                                                                    $ -                      $ -
- ------------------------------------------------------------------------------------------------------------------------------------



The  weighted-average  actuarial  assumptions used for both pension plans are as
follows:


- ---------------------------------------------------------------------------------------------------------------------------
                                                                                        February                February
                                                                                        27, 1999                28, 1998
- ---------------------------------------------------------------------------------------------------------------------------
Discount rate                                                                             7.0%                    7.0%
- ---------------------------------------------------------------------------------------------------------------------------
Expected return on plan assets                                                            9.0%                    9.0%
- ---------------------------------------------------------------------------------------------------------------------------
Rate of compensation increase                                                             5.0%                    5.0%
- ---------------------------------------------------------------------------------------------------------------------------



Assumptions for healthcare  cost increases are as follows:  9.0% in fiscal 1998;
8.5% in fiscal 1999; trending down to a 5.5% increase in fiscal 2005.  Increases
in  healthcare  costs could  significantly  affect the  reported  postretirement
benefits cost and benefit obligations.  A one percentage point change in assumed
healthcare benefit cost trends would have the following effect:

- ---------------------------------------------------------------------------------------------------------------------------
                                                                                     1-Percentage Point
                                                                                    Increase        Decrease
- ---------------------------------------------------------------------------------------------------------------------------
On total service and interest cost component                                           $ 110           $ (93)
- ---------------------------------------------------------------------------------------------------------------------------
On postretirement benefit obligation (APBO)                                            $ 831          $ (738)
- ---------------------------------------------------------------------------------------------------------------------------

</TABLE>
                                       22

<PAGE>


NOTE 12 - STOCK OPTION PLANS


The  Company  has  Stock   Options  Plans  that  provide  for  the  granting  of
non-qualified  stock  options,  incentive  stock options and stock  appreciation
rights (SARs) to employees,  non-employee  directors and consultants  within the
meaning of Section 422A of the Internal Revenue Code.  Options granted generally
vest over two or three years and expire ten years after the grant date.


The following table summarizes information about the Plans.


<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------------------
                                           February 27, 1999            February 28, 1998              March 1, 1997
- ------------------------------------------------------------------------------------------------------------------------------------
                                                      Weighted-                    Weighted-                     Weighted-
                                                       Average                      Average                       Average

                                                      Exercise                      Exercise                      Exercise
Stock Options                            Shares         Price         Shares         Price          Shares         Price
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>            <C>            <C>           <C>             <C>           <C>
Outstanding at beginning of year          3,604,000    $6.22          3,352,250     $7.90           3,241,750     $8.16
- ------------------------------------------------------------------------------------------------------------------------------------
Granted                                     527,500    $3.21          1,427,250     $2.47             188,000     $4.16
- ------------------------------------------------------------------------------------------------------------------------------------
Exercised                                   (13,250)   $2.22                  -       -                     -       -
- ------------------------------------------------------------------------------------------------------------------------------------
Forfeited                                  (255,750)   $7.39         (1,175,500)    $6.48             (77,500)    $9.47
- ------------------------------------------------------------------------------------------------------------------------------------
  Outstanding at end of year              3,862,500    $5.72          3,604,000     $6.22           3,352,250     $7.90
- ------------------------------------------------------------------------------------------------------------------------------------
Options exercisable at end of year        2,490,365    $7.03          1,811,241     $8.90           2,441,266     $8.40
- ------------------------------------------------------------------------------------------------------------------------------------
Weighted-average fair value of
 options granted during the year                 $1.62                        $1.43                         $2.28
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>


Summarized  information  about stock  options  outstanding  and  exercisable  at
February 27, 1999 is as follows:

<TABLE>
<CAPTION>

                                               Options Outstanding                       Options Exercisable
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                       Weighted-                       Weighted-
                                   Outstanding   Weighted-Average       Average       Exercisable       Average
                                        as of       Remaining          Exercise          as of         Exercise
Exercise Price Ranges                 2/27/99    Contractual Life        Price          2/27/99          Price
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                <C>                <C>              <C>            <C>              <C>
 $1.50   -    $3.00                 1,227,750         8.4               $2.28          539,625          $2.22
- ------------------------------------------------------------------------------------------------------------------------------------
 $3.01   -    $6.00                 1,240,000         7.4               $4.07          655,990          $4.80
- ------------------------------------------------------------------------------------------------------------------------------------
 $6.01   -   $12.00                 1,063,250         3.7               $8.62          963,250          $8.40
- ------------------------------------------------------------------------------------------------------------------------------------
$12.01   -   $18.00                   331,500         1.5              $15.28          331,500         $15.28
- ------------------------------------------------------------------------------------------------------------------------------------
                                    3,862,500         6.2               $5.72        2,490,365          $7.03
- ------------------------------------------------------------------------------------------------------------------------------------

</TABLE>

                                       23

<PAGE>


Effective  March 3, 1996,  the Company  adopted the  provisions of SFAS No. 123,
"Accounting for Stock-Based  Compensation." As permitted by this statement,  the
Company has chosen to continue to account for stock-based compensation using the
intrinsic value method. Accordingly, no compensation expense has been recognized
in the  Company's  Consolidated  Statements of  Operations  for its  stock-based
compensation  plans.  Had  compensation  costs been determined based on the fair
value of the 1999, 1998 and 1997 stock option grants  consistent with the method
of SFAS No.  123,"Accounting  for Stock-Based  Compensation,"  the Company's net
income and net income per common share assuming dilution would have been reduced
to the pro forma amounts indicated below.

<TABLE>
<CAPTION>

                                     1999                           1998                          1997
- --------------------------------------------------------------------------------------------------------------------------
                                                       (In thousands of dollars, except share data)
                                  As reported      Pro forma     As reported      Pro forma    As reported      Pro forma
- --------------------------------------------------------------------------------------------------------------------------

<S>                                  <C>            <C>             <C>            <C>           <C>            <C>
Net income (loss)                    $ 15,571       $ 15,537        $ (4,572)      $ (4,881)     $ (10,943)     $ (11,637)
- --------------------------------------------------------------------------------------------------------------------------
Earnings (loss) per share              $ 0.34         $ 0.33         $ (0.10)       $ (0.11)       $ (0.23)       $ (0.25)
- --------------------------------------------------------------------------------------------------------------------------
</TABLE>



In determining the preceding pro forma amounts under SFAS 123, the fair value of
each option  grant is  estimated  on the date of grant  using the  Black-Scholes
option pricing model with the following assumptions:  risk free interest rate of
6.7%;  expected  life of six years;  estimated  volatility  of 52%;  no dividend
yield.



NOTE 13 - CAPITAL STOCK


The  Company  has a  Shareholder  Rights Plan which  entitles  stockholders,  in
certain circumstances, to purchase one one-hundredth of a share of the Company's
Series A Junior  Participating  Preferred  Stock at an exercise price of $62 for
each share of Common Stock  owned.  The  Shareholder  Rights Plan is intended to
protect the interests of the Company's  stockholders in the event the Company is
confronted with coercive or unfair takeover tactics.



NOTE 14 - SEGMENT AND GEOGRAPHIC INFORMATION


Following is the breakdown of industry segments as required by SFAS No. 131. The
Company has three reportable  business  segments:  Collectible  Sports Products,
Entertainment Products and Confectionery.

The Collectible  Sports  Products  segment  primarily  consists of trading cards
featuring   players  from  Major  League  Baseball,   the  National   Basketball
Association, the National Football League and the National Hockey League as well
as  sticker/album  products  featuring  players  from  certain  European  soccer
leagues.

The  Entertainment  Products  segment  consists of trading cards,  sticker/album
products, comics and magazines featuring licenses from popular films, television
shows and other entertainment properties.

The Confectionery  segment consists of a variety of lollipop products  including
Ring Pop,  Push Pop,  Baby Bottle Pop and Flip Pop, the Bazooka  bubble gum line
and other novelty confectionery products.


                                       24

<PAGE>


The Company's  management  evaluates the  performance of each segment based upon
its  contributed  margin,   which  is  profit  after  cost  of  goods,   product
development,  advertising and  promotional  costs and  obsolescence,  but before
allocation   of  general   and   administrative   expenses,   depreciation   and
amortization,  other  income/expense,  non-recurring items,  interest and income
taxes.

The Company does not allocate  assets among its business  segments and therefore
does not include a  breakdown  of assets or  depreciation  and  amortization  by
segment.

<TABLE>
<CAPTION>

                                                                                                 Year Ended
- ----------------------------------------------------------------------------------------------------------------------------
                                                                                February          February             March
                                                                                27, 1999          28, 1998           1, 1997
- ----------------------------------------------------------------------------------------------------------------------------
                                                                                            (In thousands of dollars)
<S>                                                                             <C>               <C>              <C>
Net Sales
Collectible Sports Products                                                     $ 124,855         $ 140,588        $ 144,015
- ----------------------------------------------------------------------------------------------------------------------------
Entertainment Products                                                              9,321            16,137           34,917
- ----------------------------------------------------------------------------------------------------------------------------
Confectionery                                                                      95,238            84,525           90,043
- ----------------------------------------------------------------------------------------------------------------------------
  Total                                                                         $ 229,414         $ 241,250        $ 268,975
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>
<S>                                                                             <C>               <C>               <C>
Contributed Margin

Collectible Sports Products                                                      $ 48,306          $ 41,842         $ 49,600
- ----------------------------------------------------------------------------------------------------------------------------
Entertainment Products                                                              1,563            (1,806)           2,200
- ----------------------------------------------------------------------------------------------------------------------------
Confectionery                                                                      25,729            15,902           28,907
- ----------------------------------------------------------------------------------------------------------------------------
  Total                                                                          $ 75,598          $ 55,938         $ 80,707
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>

<S>                                                                             <C>                 <C>             <C>
Reconciliation of contributed margin to income (loss)
before provision (benefit) for income taxes

Total contributed margin                                                         $ 75,598          $ 55,938         $ 80,707
- ----------------------------------------------------------------------------------------------------------------------------
General & administrative expenses                                                 (48,224)          (50,292)         (61,315)
- ----------------------------------------------------------------------------------------------------------------------------
Depreciation & amortization                                                        (4,871)           (4,374)          (5,245)
- ----------------------------------------------------------------------------------------------------------------------------
Other income/expense                                                                  676               390            2,728
- ----------------------------------------------------------------------------------------------------------------------------
Non-recurring items                                                                 3,479            (3,682)         (31,350)
- ----------------------------------------------------------------------------------------------------------------------------
   Income (loss) from operations                                                   26,658            (2,020)         (14,475)
- ----------------------------------------------------------------------------------------------------------------------------
Interest expense, net                                                                 454             1,585            1,942
- ----------------------------------------------------------------------------------------------------------------------------
   Income (loss) before provision (benefit) for income taxes                     $ 26,204          $ (3,605)       $ (16,417)
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                       25


<PAGE>


Net sales to  unaffiliated  customers and income from  operations,  as presented
below,  are  based  on  the  location  of the  ultimate  customer.  Income  from
operations  is defined as  contributed  margin less  general and  administrative
expenses, depreciation and amortization,  other income/expense and non-recurring
items. Identifiable assets, as presented below, are those assets located in each
geographic area.

<TABLE>
<CAPTION>
                                                                                                Year Ended
- -----------------------------------------------------------------------------------------------------------------------------
                                                                                February          February              March
                                                                                27, 1999          28, 1998            1, 1997
- -----------------------------------------------------------------------------------------------------------------------------
                                                                                            (In thousands of dollars)
<S>                                                                             <C>               <C>              <C>
Net Sales
United States                                                                   $ 156,913         $ 157,208         $ 178,883
- -----------------------------------------------------------------------------------------------------------------------------
Europe                                                                             45,537            64,599            77,955
- -----------------------------------------------------------------------------------------------------------------------------
Other                                                                              26,964            19,443            12,137
- -----------------------------------------------------------------------------------------------------------------------------
    Total                                                                       $ 229,414         $ 241,250         $ 268,975
- -----------------------------------------------------------------------------------------------------------------------------


Income from Operations
United States                                                                    $ 22,536           $ 5,566         $ (19,204)
- -----------------------------------------------------------------------------------------------------------------------------
Europe                                                                              1,623            (6,215)            5,187
- -----------------------------------------------------------------------------------------------------------------------------
Other                                                                               2,499            (1,371)             (458)
- -----------------------------------------------------------------------------------------------------------------------------
    Total                                                                        $ 26,658          $ (2,020)        $ (14,475)
- -----------------------------------------------------------------------------------------------------------------------------


Identifiable Assets
United States                                                                   $ 127,186         $ 126,498         $ 140,643
- -----------------------------------------------------------------------------------------------------------------------------
Europe                                                                             29,732            43,972            55,630
- -----------------------------------------------------------------------------------------------------------------------------
Other                                                                               7,164             7,936             4,905
- -----------------------------------------------------------------------------------------------------------------------------
    Total                                                                       $ 164,082         $ 178,406         $ 201,178
- -----------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                       26


<PAGE>

NOTE 15 - FAIR VALUE OF FINANCIAL INSTRUMENTS


The following disclosure of the estimated fair value of financial instruments is
made in accordance  with the  requirements of SFAS No. 107,  "Disclosures  About
Fair Value of Financial  Instruments."  These  estimates have been determined by
the  Company  using  available  market  information  and  appropriate  valuation
techniques  based on  information  as of  February  27,  1999.  As  considerable
judgment  is  inherent  in the  development  of  these  estimates,  they are not
necessarily  indicative  of the amounts  that the Company  would  realize in the
current market exchange.


The recorded amounts and fair values are as follows:

<TABLE>
<CAPTION>


                                                                 February 27, 1999                 February 28, 1998
- ------------------------------------------------------------------------------------------------------------------------
                                                            Recorded             Fair         Recorded             Fair
                                                              Amount            Value           Amount            Value
- ------------------------------------------------------------------------------------------------------------------------
                                                                              (In thousands of dollars)
<S>                                                            <C>              <C>              <C>           <C>
Assets:
Cash and equivalents                                           $ 41,728         $ 41,728         $ 22,153      $ 22,153
- ------------------------------------------------------------------------------------------------------------------------
Prepaid expenses                                                  4,860            4,860            3,821         3,821
- ------------------------------------------------------------------------------------------------------------------------
Liabilities:
Current portion of long-term debt                                10,625           10,625            8,333         8,333
- ------------------------------------------------------------------------------------------------------------------------
Long-term debt                                                    5,158            5,158           22,617        22,617
- ------------------------------------------------------------------------------------------------------------------------
Foreign currency forward contracts                               -                  (313)               -         1,959
- ------------------------------------------------------------------------------------------------------------------------
Interest rate swap contracts                                   $ -                 $ (29)             $ -         $ (16)
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>


NOTE 16 - QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------------------------------------------------------
                                                       1999                                           1998
- --------------------------------------------------------------------------------------------------------------------------------
                                      1st         2nd        3rd         4th         1st          2nd         3rd         4th
- --------------------------------------------------------------------------------------------------------------------------------
                                                          (In thousands of dollars, except share data)
<S>                                <C>         <C>        <C>         <C>         <C>          <C>         <C>         <C>
Net sales                          $ 53,327    $ 57,868   $ 67,647    $ 50,572    $ 60,177     $ 55,118    $ 54,173    $ 71,782
- --------------------------------------------------------------------------------------------------------------------------------
Gross profit on sales                21,679      25,305     26,545      21,262      22,463       17,625      11,649      27,972
- --------------------------------------------------------------------------------------------------------------------------------
Income (loss) from operations         5,094       8,668      7,197       5,699       2,011       (2,934)    (10,005)      8,908
- --------------------------------------------------------------------------------------------------------------------------------
Net income (loss)                     2,696       4,813      4,134       3,928         822       (1,763)     (8,538)      4,907
- --------------------------------------------------------------------------------------------------------------------------------
Net income (loss) per share -
basic                                $ 0.06      $ 0.10     $ 0.09      $ 0.08      $ 0.02      $ (0.04)    $ (0.18)     $ 0.11
- --------------------------------------------------------------------------------------------------------------------------------
Net income (loss) per share -
basic without non-recurring          $ 0.05      $ 0.06     $ 0.09      $ 0.09      $ 0.02      $ (0.04)    $ (0.16)     $ 0.13
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                       27

<PAGE>



NOTE 17 - COMMITMENTS AND OTHER MATTERS


Future minimum payments under  non-cancelable  leases which extend into the year
2010 are $1,570,000  (2000),  $1,605,000 (2001),  $1,555,000 (2002),  $1,464,000
(2003), $1,419,000 (2004) and $7,035,000 thereafter.

Future minimum payments required under the Company's  existing sports contracts,
with various  expiration  dates extending into the year 2002 are estimated to be
$15,595,000 (2000), $14,340,000 (2001) and $3,000,000 (2002).

Total royalty  expense under the Company's  sports and  entertainment  licensing
contracts was $24,373,000 (1999), $33,662,000 (1998) and $37,960,000 (1997).

Advertising  expenses included in selling,  general and administrative  expenses
amounted to $11,584,000 (1999), $13,240,000 (1998) and $13,573,000 (1997).

The Company  transacts  business in many  countries,  utilizing  many  different
currencies.  It is thus exposed to the effect of exchange rate  fluctuations  on
sales and purchase  transactions.  The Company enters into both foreign currency
forward  contracts  and options on currency  forward  contracts  to manage these
exposures and to minimize the effects of foreign  currency  transactions on cash
flow.  Such  contracts  are  entered  into  primarily  to hedge  against  future
commitments. The Company does not engage in foreign currency speculation.  Gains
and losses on these hedging  instruments  that are  designated  and effective as
hedges of firm  commitments  are deferred and  recognized  in income in the same
period as the hedge transaction.  The Company may be exposed to credit losses in
the event of non-performance by counterparties to these instruments.  Management
believes,  however, the risk of incurring such losses is remote as the contracts
are entered into with major financial institutions.

At February 27, 1999, the Company had outstanding foreign currency forward sales
and purchase  contracts with banks in the amounts of $4,809,000 and $16,146,000,
respectively,  as compared to  $8,238,000  and  $13,161,000,  as of February 28,
1998.

These  contracts  have various  maturity  dates ranging up to twelve months from
February 27, 1999,  with over 64% of the contracts  maturing  within six months.
The recognition of net losses, which amounted to $474,000 using spot rates as of
year end, is deferred until the hedged  transaction is recorded into operations.
In  addition,  the  Company  also had  options to  purchase  foreign  currencies
outstanding in the amount of $1,658,000 as of February 27, 1999.

Legal proceedings:

In August  1996,  the  Company was named a  defendant  in a class  action in the
United States District Court for the Eastern District of New York (the "New York
Court")  entitled  Sullivan,  et. al. v. The Topps Company,  Inc. No. CV 96 3779
(E.D.N.Y.) (the "Action").  The Action  alleged,  among other things,  that the
Company violated the federal Racketeer Influenced and Corrupt  Organizations Act
by its practice of selling sports and entertainment cards with randomly-inserted
"insert" cards, in violation of state and federal anti-gambling statutes. During
the last two and a half years, each of the Company's principal competitors,  and
principal  licensors,  were  separately  sued  in  various  federal  courts  for
employing, or participating in, the same or similar practices. The Action sought
treble damages and attorneys' fees on behalf of all purchasers of packs of cards
potentially including "insert" cards over a four-year period. The New York Court
granted the  Company's  motion to dismiss the Action  with  prejudice  in August
1997. The New York Court later denied  motions by plaintiffs to alter,  amend or
vacate the  judgment,  and for leave to file an amended  complaint.  Plaintiffs'
time to appeal  all of these  rulings  has  expired,  and the  judgment  for the
Company dismissing the Action is now final and nonappealable.

In September  1998,  the Company  filed an action in the New York Court  seeking
declaratory  and  injunctive  relief  against  a class of all  original  end-use
purchasers of trading cards  marketed  within the four years prior to the filing
of the complaint in packages that may contain randomly-inserted "insert" cards,
entitled  The Topps  Company,  Inc. v.  Sullivan  et al.,  No.l CV 98 6023 (EHN)
(E.D.N.Y.) (the"Declaratory Judgment Action"). The Declaratory Judgment Action


                                       28

<PAGE>

seeks a declaratory judgment that the defendant class of card purchasers did not
suffer any injury  cognizable  under RICO by this  practice,  and an  injunction
enjoining the  defendant  class from filing or pursuing any further RICO actions
against the  Company  relating to the  purchase  of trading  cards.  Two similar
declaratory  judgment  actions  have  been  filed by  several  of the  Company's
principal  licensors in the New York Court against the same class of defendants.
On December 14, 1998,  defendants  in all of the  declaratory  judgment  actions
moved to dismiss the  complaints,  and the New York Court heard oral argument on
the motion on February 26,  1999.  A decision in these  motions has not yet been
rendered.

In November  1998, the Company was named  defendant in a purported  class action
commenced  in the United  States  District  Court for the  Southern  District of
California  (the  "California  Court")  entitled  Rodriquez  et al. v. The Topps
Company,  Inc., No. CV 2121-B (AJB) (S.D. Cal.) (the "Class Action").  The Class
Action  alleged  that the  Company  violated  RICO,  and the  California  Unfair
Business  Practices  Act, by its  practice of selling  sports and  entertainment
trading cards with  randomly-inserted  "insert" cards, allegedly in violation of
state and federal  anti-gambling laws. The Class Action seeks treble damages and
attorneys'  fees on behalf of all  individuals  who purchased  packs of cards at
least in part to obtain an "insert" card over a four-year period. On January 22,
1999,  plaintiffs  moved to  consolidate  the Class  Action with  similar  class
actions  pending  against  several of the Company's  principal  competitors  and
principal  licensors  in the  California  Court.  The Company  has opposed  this
motion.  On January 25, 1999,  the Company moved to dismiss the  complaint,  or,
alternatively,  to transfer the Class Action to the Eastern District of New York
or, stay the Class Action pending the outcome of the Declatory  Judgment  Action
pending in the Eastern  District of New York. By orders dated May 14, 1999,  the
California  Court denied Topps' motions to dismiss the complaint or transfer the
Class Action to the Eastern  District of New York but granted  Topps'  motion to
stay the Class Action pending the outcome of the Declatory  Judgment Action. The
California Court also denied  plaintiffs' motion to consolidate the Class Action
with similar purported class actions. An unfavorable outcome in the Class Action
could have a material adverse effect on the Company's future plans and results.

The Company is a defendant in several  other civil actions which are routine and
incidental to its business.  In management's  opinion,  after  consultation with
legal  counsel,  these  actions will not have a material  adverse  effect on the
Company's financial condition or results of operations.


                                       29

<PAGE>

Report of Independent Public Accountants


Board of Directors and Stockholders
The Topps Company, Inc.:


We have  audited  the  accompanying  consolidated  balance  sheets  of The Topps
Company,  Inc. and  Subsidiaries  as of February 27, 1999 and February 28, 1998,
and the related consolidated statements of operations,  stockholders' equity and
cash flows for each of the three years in the period  ended  February  27, 1999.
These financial  statements are the responsibility of the Company's  management.
Our responsibility is to express an opinion on these financial  statements based
on our audits.  We conducted our audits in accordance  with  generally  accepted
auditing  standards.  Those standards require that we plan and perform the audit
to obtain reasonable  assurance about whether the financial  statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting  the amounts and  disclosures in the financial  statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as  evaluating  the  overall  financial  statement
presentation.  We believe  that our audits  provide a  reasonable  basis for our
opinion.

In our  opinion,  such  financial  statements  present  fairly,  in all material
respects,  the financial position of The Topps Company, Inc. and Subsidiaries as
of February 27, 1999 and  February 28, 1998 and the results of their  operations
and cash flows for each of the three years in the period ended February 27, 1999
in conformity with generally accepted accounting principles.


DELOITTE & TOUCHE LLP
New York, New York
April 2, 1999


                                       30

<PAGE>


Market and Dividend Information


The  Company's  Common Stock is traded on the Nasdaq  National  Market under the
symbol TOPP. The following table sets forth, for the periods indicated, the high
and low sales  price for the Common  Stock  during the last two fiscal  years as
reported  on the  Nasdaq  National  Market.  As of April 21,  1999,  there  were
approximately 4,959 holders of record.

<TABLE>
<CAPTION>

                                                          Fiscal year ended                  Fiscal year ended
                                                          February 27, 1999                  February 28, 1998
- ----------------------------------------------------------------------------------------------------------------------

                                                     High Price         Low Price        High Price         Low Price
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                   <C>               <C>               <C>               <C>
First quarter                                         $ 3.500           $ 2.375           $ 4.313           $ 3.438
- ----------------------------------------------------------------------------------------------------------------------
Second quarter                                          3.500             2.125             4.188             3.250
- ----------------------------------------------------------------------------------------------------------------------
Third quarter                                           5.500             2.125             3.563             2.375
- ----------------------------------------------------------------------------------------------------------------------
Fourth quarter                                        $ 5.563           $ 4.125           $ 3.000           $ 1.500
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>


The  Company's  credit  agreement  prohibits  the  payment  of  dividends.   See
"Managementt's  Discussion  and Analysis of Financial  Condition  and Results of
Operations  -  Liquidity  and  Capital  Resources"  and  "Notes to  Consolidated
Financial Statements - Note 9."


                                       31
<PAGE>





Selected Consolidated Financial Data
<TABLE>
<CAPTION>
                                                            1999          1998          1997         1996          1995
- ------------------------------------------------------------------------------------------------------------------------
                                                                         (In thousands of dollars, except share data)
<S>                                                    <C>           <C>           <C>          <C>           <C>
OPERATING DATA:
Net sales                                              $ 229,414     $ 241,250     $ 268,975    $ 265,495     $ 265,386
- ------------------------------------------------------------------------------------------------------------------------
Gross profit on sales                                     94,791        79,709        90,121       82,005        83,217
- ------------------------------------------------------------------------------------------------------------------------
Selling, general and administrative
expenses                                                  72,288        78,437        75,974       68,563        59,250
- ------------------------------------------------------------------------------------------------------------------------
Income (loss) from operations                             26,658        (2,020)      (14,475)      16,571        26,924
- ------------------------------------------------------------------------------------------------------------------------
Interest income (expense), net                              (454)       (1,585)       (1,942)      (1,447)          461
- ------------------------------------------------------------------------------------------------------------------------
Net income (loss)                                         15,571        (4,572)      (10,943)       8,394        15,747
- ------------------------------------------------------------------------------------------------------------------------
Per share - basic:
  Income (loss) from operations                             0.57         (0.04)        (0.31)        0.35          0.57
- ------------------------------------------------------------------------------------------------------------------------
  Net income (loss)                                         0.34         (0.10)        (0.23)        0.18          0.33
- ------------------------------------------------------------------------------------------------------------------------
  Cash dividends                                          $ -           $ -           $ -          $ -           $ 0.21
- ------------------------------------------------------------------------------------------------------------------------
Wtd. avg. shares outstanding - basic                  46,414,960     46,421,301   46,928,369   47,047,251    47,039,287
- ------------------------------------------------------------------------------------------------------------------------


BALANCE SHEET DATA:
Cash and equivalents                                    $ 41,728      $ 22,153      $ 24,199     $ 24,154      $ 17,785
- ------------------------------------------------------------------------------------------------------------------------
Working capital                                           24,919        20,971        18,716       31,278        30,917
- ------------------------------------------------------------------------------------------------------------------------
Net property, plant and equipment                          7,429        10,148        12,900       31,610        31,964
- ------------------------------------------------------------------------------------------------------------------------
Long-term debt, less current portion                       5,158        22,617        27,450       37,500             -
- ------------------------------------------------------------------------------------------------------------------------
Total assets                                             164,082       178,406       201,178      217,127       136,324
- ------------------------------------------------------------------------------------------------------------------------
Stockholders' equity                                    $ 77,224      $ 61,609      $ 68,052     $ 81,850      $ 73,869
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>



Amounts in 1996 include the impact of Topps Europe from the date of  acquisition
on July 6, 1995.

Certain items in the prior years' financial statements have been reclassified to
conform with the current year's presentation.

Income (loss) from operations  includes  various  non-recurring  items in fiscal
1999, 1998 and 1997. See Note 2.


                                       32



<PAGE>

<TABLE>
<S>                                <C>                           <C>                          <C>

BOARD OF DIRECTORS

Arthur T. Shorin                   Wm. Brian Little              Seymour P. Berger            David Mauer
Chairman, Chief Executive          Private Investor              Business Consultant          Chief Executive Officer
Officer and President                                                                         Riddell Sports, Inc.

Allan A. Feder                     Jack H. Nusbaum               Stephen D. Greenberg*        Stanley Tulchin*
Independent  Business              Senior  Partner and Chairman  Private  Investor            Chairman
Consultant, President and          Willkie Farr & Gallagher                                   Stanley Tulchin Associates, Inc.
Chief Executive Officer,
Vitarroz Corporation



*Nominated to stand for  re-election to the Company's  Board of Directors at the
1999 Annual Meeting of Stockholders.



OFFICERS
Arthur T. Shorin                   Michael P. Clancy              Leon J. Gutmann              John Perillo
Chairman, Chief Executive          Vice President -               Assistant Treasurer and      Vice President - Operations
Officer and President              International,  Managing       Assistant Secretary
                                   Director - Topps Ireland

Ronald L. Boyum                    Michael J. Drewniak            Catherine K. Jessup          Scott Silverstein
Vice President - Marketing         Vice President -               Vice President - Chief       Vice President - Business
and Sales                          Manufacturing                  Financial Officer            Affairs, General Counsel

Edward P. Camp                     Ira Friedman                   William G. O'Connor
Vice President, President -        Vice President - Publishing    Vice President -
Hobby Division                     and New Product Development    Administration


SUBSIDIARIES
Topps Argentina S.A.               Topps Canada, Inc.             Topps Ireland Limited        Topps Mexico LLC
Managing Director -                Managing Director -            Managing Director -
Juan P. Georgalos                  Kevin J. Crux                  Michael P. Clancy

Topps Brasil, Ltda.                Topps Europe Limited           Topps Italia SRL             Topps UK Limited
Managing Director - Jeroen         Managing Director -            Managing Director -          Managing Director -
Servaes                            Christopher Rodman             Furio Cicogna                Jeremy Charter

</TABLE>

<TABLE>

STOCKHOLDER AND OTHER INFORMATION
<S>                                          <C>                                <C>

Annual Meeting                               Corporate Counsel                  Registrar and Transfer Agent
Tuesday, June 29, 1999, 10:30 A.M.           Willkie Farr & Gallagher           ChaseMellon Shareholder Service, LLC
Chase Manhattan Bank                         787 Seventh Avenue                 85 Challenger Road
270 Park Avenue                              New York, New York 10019           Ridgefield Park, NJ  07660
New York, New York  10017                                                       (800) 851-9677

</TABLE>

Form 10-K -- A copy of the  Company's  Annual  Report on Form 10-K as filed with
the  Securities and Exchange  Commission  will be available to  stockholders  of
record upon written request to the Assistant Treasurer.



EXHIBIT 21



                                  SIGNIFICANT SUBSIDIARIES OF THE COMPANY
                                            (100% WHOLLY-OWNED)

NAME OF SUBSIDIARY                                 JURISDICTION OF INCORPORATION

Topps Ireland Limited                              Ireland

Topps Europe Limited                               United Kingdom




                                                              Exhibit 23






INDEPENDENT AUDITOR'S CONSENT

We consent to the  incorporation  by reference in  Registration  Statement  Nos.
33-17094,  33-59625,  33-26873, 33-43597 and 33-73219 of the Topps Company, Inc.
on Form S-8 of our report dated April 2, 1999 appearing in this Annual Report on
Form 10-K of The Topps Company Inc. for the year ended February 27, 1999.

DELOITTE & TOUCHE LLP
New York, New York
April 2, 1999


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
<CIK>                                        0000812076
<NAME>                                       EX-27
<MULTIPLIER>                                 1,000

<S>                                          <C>
<PERIOD-TYPE>                                other
<FISCAL-YEAR-END>                            FEB-27-1999
<PERIOD-START>                               MAR-01-1998
<PERIOD-END>                                 FEB-27-1999
<CASH>                                       41,728
<SECURITIES>                                      0
<RECEIVABLES>                                29,118
<ALLOWANCES>                                  1,137
<INVENTORY>                                  16,221
<CURRENT-ASSETS>                             93,538
<PP&E>                                       13,045
<DEPRECIATION>                                5,616
<TOTAL-ASSETS>                              164,082
<CURRENT-LIABILITIES>                        68,619
<BONDS>                                      15,783
                             0
                                       0
<COMMON>                                        475
<OTHER-SE>                                   76,749
<TOTAL-LIABILITY-AND-EQUITY>                164,082
<SALES>                                     229,414
<TOTAL-REVENUES>                            235,212
<CGS>                                       134,623
<TOTAL-COSTS>                               206,911
<OTHER-EXPENSES>                                  0
<LOSS-PROVISION>                              1,161
<INTEREST-EXPENSE>                            2,097
<INCOME-PRETAX>                              26,204
<INCOME-TAX>                                 10,633
<INCOME-CONTINUING>                          15,571
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                                 15,571
<EPS-BASIC>                                   .34
<EPS-DILUTED>                                   .33




</TABLE>


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