TOPPS CO INC
DEF 14A, 1999-05-27
COMMERCIAL PRINTING
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                             THE TOPPS COMPANY, INC.

                                     -------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                     -------
                                  JUNE 29, 1999

                                    -------

To the Stockholders of
  THE TOPPS COMPANY, INC.

     You are cordially invited to attend the annual meeting of stockholders (the
"Annual  Meeting")  of The Topps  Company,  Inc.,  a Delaware  corporation  (the
"Company"),  which will be held at Chase  Manhattan  Bank, 270 Park Avenue,  New
York, New York, on June 29, 1999 at 10:30 A.M., New York time, for the following
purposes:

     1. To elect two  directors to serve for  three-year  terms until the annual
          meeting of stockholders to be held in the year 2002;

     2. To ratify the appointment by the Board of Directors of Deloitte & Touche
          LLP as independent auditors for the Company for the fiscal year ending
          February 26, 2000; and

     3. To transact  such other  business as may properly be brought  before the
          Annual Meeting or any adjournment or postponement thereof.

     The Board of  Directors  has fixed the close of business on May 15, 1999 as
the record date for the determination of stockholders entitled to receive notice
of, and to vote at, the  Annual  Meeting  and any  adjournment  or  postponement
thereof.

                                             By order of the Board of Directors,


                                             Arthur T. Shorin
                                             Chairman, President and
                                             Chief Executive Officer

Dated:  May 28, 1999


Whether or not you expect to be present at the Annual  Meeting,  please date and
sign the enclosed proxy and return it promptly in the enclosed envelope.  In the
event you attend the Annual  Meeting  and vote in person,  the proxy will not be
used.


<PAGE>


                             THE TOPPS COMPANY, INC.

                              One Whitehall Street
                            New York, New York 10004

                                     -------
                                 PROXY STATEMENT

                                     -------
                                     GENERAL

     This proxy  statement  (the "Proxy  Statement")  is furnished in connection
with the solicitation of proxies by the Board of Directors of The Topps Company,
Inc. (the  "Company") to be voted at the annual meeting of  stockholders  of the
Company (the  "Annual  Meeting") to be held at Chase  Manhattan  Bank,  270 Park
Avenue,  New York,  New York, on June 29, 1999 at 10:30 A.M., New York time, and
at any  adjournment  or  postponement  thereof.  A copy of the Company's  Annual
Report to  Stockholders  for the fiscal  year ended  February  27, 1999 is being
mailed to all stockholders  with this Proxy Statement.  The approximate  mailing
date of this Proxy Statement is May 28, 1999.

Proxy Information

     All proxies received pursuant to this solicitation will be voted, except as
to matters where authority to vote is specifically  withheld.  Where a choice is
specified as to the proposals  described in the foregoing  notice,  they will be
voted in accordance with such  specification.  If no instructions are given, the
persons named in the proxy  solicited by the Company's  Board of Directors  (the
"Board  of  Directors")  intend to vote (i) for the  nominees  for  election  as
directors  of the Company  listed  herein and (ii) for the  ratification  of the
appointment  by the Board of  Directors of Deloitte & Touche LLP as auditors for
the Company for the fiscal year ending  February 26,  2000.  If any other matter
should be  presented  at the Annual  Meeting  upon which a vote may  properly be
taken, the shares represented by the proxy will be voted with respect thereto at
the discretion of the persons holding such proxy.

     Stockholders  who  execute  proxies may revoke them at any time before they
are voted by written  notice to the  Company,  by  submitting  a new proxy or by
personal ballot at the Annual Meeting.

Record Date and Voting

     As of May 15, 1999, the Company had outstanding 46,441,801 shares of common
stock,  par value $.01 per share ("Common  Stock"),  entitled to be voted at the
Annual Meeting,  each share being entitled to one vote on each matter  submitted
to a vote of stockholders.  Only stockholders of record at the close of business
on May 15, 1999 will be entitled to vote at the Annual Meeting.  The presence in
person or by proxy of holders of a majority of the issued and outstanding Common
Stock will  constitute  a quorum for the  transaction  of such  business  as may
properly come before the Annual Meeting.  For purposes of determining  whether a
proposal has received the  required  number of votes for  approval,  abstentions
will be included in the vote totals with the result that an  abstention  has the
same effect as a negative vote. In instances where nominee  recordholders,  such
as  brokers,  are  prohibited  from  exercising   discretionary   authority  for
beneficial  owners who have not  returned a proxy  ("broker  non-votes"),  those
shares of Common  Stock will not be included in the vote totals and,  therefore,
will have no effect on the vote. If a quorum  should not be present,  the Annual
Meeting may be adjourned from time to time until a quorum is obtained.

Security Ownership of Certain Beneficial Owners and Management

     The following table sets forth  information  available to the Company as to
shares of Common  Stock owned as of May 15, 1999 by (i) each person known to the
Company to be the beneficial  owner of more than five percent of the outstanding
Common Stock,  (ii) each director and nominee for election as a director,  (iii)
each  person  designated  in the  section  of  this  Proxy  Statement  captioned
"Executive  Compensation"  and (iv) all  directors and  executive  officers as a
group.  Except  as  otherwise  indicated,  each  person  named  below  has  sole
investment and voting power with respect to the shares of Common Stock shown.

<PAGE>

<TABLE>
<CAPTION>

                       Name of                               Amount and Nature             Percent of Shares
                  Beneficial Owner                        of Beneficial Ownership             Outstanding
<S>                                                              <C>                           <C>

 Arthur T.Shorin(1)(2)(3).............................           2,891,072                       6.1%
 Seymour P. Berger(2)(4)..............................             247,384                        *
 Ronald L. Boyum(3)...................................             191,333                        *
 Allan A. Feder(2)(4).................................             126,000                        *
 Ira Friedman(3)......................................             159,166                        *
 Stephen D. Greenberg(4)..............................              76,000                        *
 Catherine K.Jessup(3)................................              99,916                        *
 Wm. Brian Little(4)..................................             802,914                       1.7
 David M. Mauer(4)....................................              57,000                        *
 Jack H. Nusbaum(4)...................................             103,000                        *
 John Perillo (3).....................................             203,333                        *
 Stanley Tulchin(4)...................................             125,175                        *
 The Capital Group Companies, Inc.(5)
      333 South Hope Street
      Los Angeles, California 90071...................           5,656,200                      12.2
 Private Capital Management, Inc.(6)
      3003 Tamiami Trail North
      Naples, Florida 34103 ..........................           2,898,500                       6.2
 Merrill Lynch & Co. Inc.(7)
      Merrill Lynch Asset Management
      800 Scudders Mill Road
      Plainsboro, New Jersey 08536....................            2,850,000                      6.1
 Royce & Associates, Inc.(8)
      1414 Avenue of the Americas
      New York, New York 10019........................            2,712,200                      5.8
 All directors and executive officers as a group
      (17  persons)...................................            6,114,134                     12.6
</TABLE>
__________________
*   less than 1.0%

(1) Mr. Shorin is a director and an executive officer.

(2) Does not include 50,000, 230,384 and 603 shares of Common Stock owned by the
     immediate family of each of Messrs. Shorin, Berger and Feder, respectively.
     Messrs.  Shorin,  Berger and Feder  disclaim  beneficial  ownership of such
     shares.

(3) With  respect to 624,583  shares of Common Stock  beneficially  owned by Mr.
     Shorin,  181,333  shares of Common Stock  beneficially  owned by Mr. Boyum,
     157,166 shares of Common Stock beneficially  owned by Mr. Friedman,  99,916
     shares of common stock  beneficially owned by Ms. Jessup and 163,333 shares
     of Common Stock beneficially owned by Mr. Perillo, each of Messrs.  Shorin,
     Boyum,  Friedman,  Perillo  and Ms.  Jessup has the right to  acquire  such
     shares upon the exercise of options.

(4) With  respect to 17,000  shares of Common  Stock  beneficially  owned by Mr.
     Berger, 76,000 shares of Common Stock beneficially owned by each of Messrs.
     Feder, Little and Nusbaum, 66,000 shares of Common Stock beneficially owned
     by Mr. Greenberg,  55,000 shares of Common Stock  beneficially owned by Mr.
     Tulchin and 52,000 shares of Common Stock  beneficially owned by Mr. Mauer,
     each of Messrs.  Berger,  Feder, Little,  Nusbaum,  Greenberg,  Tulchin and
     Mauer has the right to acquire such shares upon the exercise of options.

(5) Based upon a Schedule 13G filed on February 8, 1999 with the  Securities and
     Exchange Commission (the "SEC") by The Capital Group Companies, Inc.

(6) Based upon a Schedule 13G filed on February 12, 1999 with the SEC by Private
     Capital Management, Inc.

(7) Based upon a Schedule  13G filed on January 29, 1999 with the SEC by Merrill
     Lynch and Co. Inc.

(8) Based upon a Schedule  13G filed on February 5, 1999 with the SEC by Royce &
     Associates, Inc.

                                       2
<PAGE>

                              ELECTION OF DIRECTORS

     There  are  currently  eight  members  of the Board of  Directors  which is
divided into three classes (currently three,  three and two members),  with each
class serving for a period of three years.  One class of directors is elected by
the stockholders  annually.  This year, Messrs. Stephen D. Greenberg and Stanley
Tulchin have been nominated to stand for  re-election for a term that expires at
the annual meeting of  stockholders  to be held in the year 2002. Mr. Seymour P.
Berger will retire from the Board of  Directors  as of the Annual  Meeting.  The
vacancy in the Board created by the retirement of Mr. Berger is not being filled
at this time.

     Directors  will be elected by the  plurality  vote of the holders of Common
Stock  entitled to vote at the Annual Meeting and present in person or by proxy.
It is the intention of the persons named in the enclosed  proxy to vote,  unless
otherwise  indicated,  for the election as directors of the persons nominated in
the table below.

     Should  any one or more of these  nominees  become  unable to serve for any
reason or, for good cause, will not serve,  which is not anticipated,  the Board
of Directors  may,  unless the Board of Directors by  resolution  provides for a
lesser number of directors,  designate substitute  nominees,  in which event the
persons  named  in the  enclosed  proxy  will  vote  for  the  election  of such
substitute nominee or nominees.

     The  following  table  sets  forth the  name,  age and  principal  business
experience during the past five years of each director of the Company.

<TABLE>
<CAPTION>

                                                        Business Experience                     Director of the
                                                       During Past 5 Years,                      Company or its
                 Name                                Age and Other Information                 Predecessors Since
<S>                                     <C>                                                         <C>

 Nominees to Serve in Office  Until
 2002

 Stephen D. Greenberg...............    Private  Investor since January 1999.  President of           1993
                                          Classic Sports  Network,  Inc. from November 1993
                                          through  December 1998. Mr. Greenberg is 50 years
                                          of age.


 Stanley Tulchin....................    Chairman  of Stanley  Tulchin  Associates,  Inc. (a           1987
                                          commercial  collection  agency)  since 1955.  Mr.
                                          Tulchin  is also  Chairman  and  Chief  Executive
                                          Officer  of  Reprise   Capital   Corporation   (a
                                          venture  capital  fund)  for  more  than the past
                                          five years.  Mr. Tulchin is 72 years of age.


 Directors to Continue in Office
 Until 2000

 Arthur T. Shorin...................    Chairman of the Board and Chief  Executive  Officer           1960
                                          of the  Company and its  predecessor  since 1980.
                                          Mr.  Shorin was  appointed  the  President of the
                                          Company  in  November  1997.  Mr.  Shorin  is  63
                                          years of age.

                                       3
<PAGE>

 Wm. Brian Little...................     Private  Investor  since  January  1995.   Special           1984
                                          Limited Partner of FLC  Partnership,  the General
                                          Partner of Forstmann  Little & Co.,  January 1994
                                          to  December  1994.  Mr.  Little  was  a  General
                                          Partner of FLC  Partnership  from  1978,  when he
                                          co-founded  Forstmann Little & Co., until January
                                          1994.  Mr.  Little is also a director  of Aldila,
                                          Inc. and  Department  56, Inc.  Mr.  Little is 57
                                          years of age.


 Directors to Continue in Office
 Until 2001


 Allan A. Feder ....................     An independent  business  consultant for more than           1992
                                          the past five years and Chief  Executive  Officer
                                          of  Vitarroz  Corporation  (a  proprietary  brand
                                          food  company)  since 1988.  Mr.  Feder is also a
                                          director of Edward Don & Co.,  Inc.  Mr. Feder is
                                          67 years of age.

 David M. Mauer......................    Chief  Executive  Officer of Riddell  Sports  Inc.           1996
                                          (manufacturer   and   reconditioner  of  football
                                          equipment)  since 1993.  Mr. Mauer was  President
                                          of  Mattel  USA (toy  company)  from  1990  until
                                          1993.  Mr. Mauer is 50 years of age.


 Jack H. Nusbaum.....................    Chairman of the New York law firm of Willkie  Farr           1992
                                          &  Gallagher  and a partner in that firm for more
                                          than  twenty-five  years.  Mr.  Nusbaum is also a
                                          director of W. R. Berkley Corporation;  Fine Host
                                          Corporation;   Pioneer  Companies,   Inc.;  Prime
                                          Hospitality Corp.; Strategic Distribution,  Inc.;
                                          and Hirschl & Adler  Galleries,  Inc. Mr. Nusbaum
                                          is 58 years of age.

</TABLE>
     The Board of Directors met five times during the fiscal year ended February
27, 1999.  Each of the The Board of  Directors  met five times during the fiscal
year ended  February  27, 1999.  Each of the  directors  who served  during such
period,  except for Mr. Feder,  attended at least 75% of the aggregate number of
meetings of the Board of Directors  and any committee of which they were members
during such period.

     The Company  has a  Compensation  Committee  responsible  for  recommending
officers'  remuneration  and  administering  The Topps Company,  Inc. 1996 Stock
Option Plan and the 1987 Stock  Option  Plan.  The  members of the  Compensation
Committee  for the fiscal year ended  February 27, 1999 were  Messrs.  Wm. Brian
Little and Stanley Tulchin,  neither of whom is an employee of the Company.  The
Compensation  Committee held nine meetings during the fiscal year ended February
27, 1999.

     The Company has an Audit  Committee which makes  recommendations  regarding
the  appointment of independent  certified  public  accountants,  monitors their
performance,  reviews all reports  submitted by them and consults with them with
regard to the adequacy of internal  controls.  The members of such committee for

                                      4

<PAGE>

the fiscal year ended  February  27, 1999 were Messrs.  Allan A. Feder,  Stanley
Tulchin,  Stephen D. Greenberg and David M. Mauer.  During the fiscal year ended
February 27, 1999, there were two meetings of the Audit  Committee.  None of the
members of the Audit Committee are employees of the Company.

     The Company does not have a nominating committee.


Section 16(a) Beneficial Ownership Reporting Compliance

     The Company's  executive officers,  directors and ten percent  stockholders
are required under the Securities and Exchange Act of 1934, as amended,  to file
reports of ownership  and changes in ownership  with the SEC.  Based solely upon
its review of the copies of reports  furnished  to the Company  through the date
hereof,  or written  representations  that no reports were required to be filed,
the Company  believes that all filing  requirements  applicable to its executive
officers,  directors and ten percent  stockholders were complied with during the
fiscal year ended February 27, 1999.

Compensation of Directors

     For the fiscal year ended  February 27,  1999,  pursuant to the Amended and
Restated 1994 Non-Employee  Director Stock Option Plan, each of Messrs.  Seymour
P. Berger,  Allan A. Feder,  Stephen D.  Greenberg,  Wm. Brian Little,  David M.
Mauer,  Jack H. Nusbaum and Stanley Tulchin,  none of whom is an employee of the
Company,  received  options to purchase 17,000 shares of Common Stock at a price
of $3.125 per share.  These options become exercisable on June 29, 1999 and have
a term of ten years from the date of grant.

     Directors  who are also  officers of the Company  are not  compensated  for
their duties as a director.


                                       5

<PAGE>


                             EXECUTIVE COMPENSATION

     The  following  table sets forth for each of the last  three  fiscal  years
information  regarding the  compensation  of (i) the Company's  Chief  Executive
Officer,  (ii) the four other most highly compensated persons who were executive
officers  at the end of the fiscal  year ended  February  27, 1999 and (iii) any
other  person who would have been among the four other most  highly  compensated
but was not an  executive  officer at the end of the last fiscal  year (each,  a
"Named Executive Officer").


<TABLE>
<CAPTION>
                                                       Summary Compensation Table(1)

                              Annual Compensation                               Long Term

                              Fiscal                                            Securities Underlying
                              Year         Salary         Bonus                      Options/
Name and Principal            Ended         ($)            ($)                       SARs (#)
Position

<S>                           <C>        <C>                <C>                 <C>
Arthur T. Shorin.......       1999       $614,115(3)        $493,361             36,500
 Chairman, President          1998        784,423(3)                            246,000(4)
 and Chief Executive          1997        822,269
 Officer (2)

Ronald L. Boyum........       1999        253,846            152,307             25,000
 Vice President -             1998        249,159                                35,000
 Marketing and Sales          1997        234,511             40,000

Catherine K. Jessup ...       1999        180,847(3)         118,408             30,000
 Vice President-Chief         1998        185,308(3)                             44,500(4)
 Financial Officer            1997        176,154             23,000

John Perillo............      1999        163,077(3)         128,308             20,000
 Vice President -             1998        199,843(3)                             95,000(4)
 Operations                   1997        196,954             33,000

Ira Friedman............      1999        172,123(3)         118,574             17,500
 Vice President -             1998        185,699(3)                             38,500(4)
 Publishing and New Product   1997        190,084             17,108
 Development

</TABLE>

_____________________

(1) Because none of the Named  Executive  Officers  received (a) perquisites and
     other  personal  benefits  (including,  for certain of the Named  Executive
     Officers,  medical reimbursements,  moving expenses and car use allowances)
     in excess of the lesser of $50,000 or 10% of such  officer's  annual salary
     and bonus,  (b) any other  compensation  required to be reported or (c) any
     restricted   stock   awards,   information   relating   to  "Other   Annual
     Compensation",  "Restricted Stock Awards" and LTIP Payouts" is inapplicable
     and has therefore been omitted from the table.

(2)  Mr. Shorin assumed the title of President on November 14, 1997.

(3)  For  calendar  year 1998,  as part of the  Company's  initiative  to reduce
     costs, all officers of the Company were given the right to elect to receive
     stock options in lieu of up to 30% of their base salary, at the rate of one
     stock  option to  purchase  one share of Common  Stock for every  dollar of
     salary  waived.  These options were issued  pursuant to the Company's  1996
     Stock  Option  Plan.  The  options  have a term  of ten  years  and  become
     exercisable in equal annual installments over two years from date of grant.
     In accordance  with the 1996 Stock Option Plan,  the exercise price of each
     stock option  granted was equal to the closing price of the Common Stock on
     the date  prior to the date of the  grant,  which was  $2.2187  per  share.
     Messrs. Shorin, Perillo,  Friedman and Ms. Jessup, among others, elected to
     waive a portion of their salary in exchange for these stock options.

(4)  During the 1998  fiscal  year,  all of the options  granted to Mr.  Shorin,
     19,500 of the options granted to Ms. Jessup,  60,000 of the options granted
     to Mr.  Perillo  and 28,500 of the  options  granted to Mr.  Friedman  were
     granted in exchange for a waiver of salary. See footnote 3 above.

                                       6
<PAGE>


                      Option/SAR Grants in Last Fiscal Year

     The  following  table  sets  forth  information  regarding  grants of stock
options made during the fiscal year ended February 27, 1999 to each of the Named
Executive Officers.  There were no stock appreciation rights granted in the last
fiscal year to the Named Executive Officers.

<TABLE>
<CAPTION>

                                                                                                 Potential Realized Value
                                                                                                at Assumed Annual Rates of
                                                                                                 Stock Price Appreciation
                                                                                                    for Option Term (1)
                                      Individual Grants
- -------------------- -------------------- ----------------                                     ------------------ -----------------
          (a)                 (b)              (c)              (d)                 (e)            (f)            (g)
                                            % of Total
                          Number of           Options
                         Securities         Granted to
                     Underlying Options    Employees in    Exercise or Base
       Name            Granted (2)(3)      Fiscal Year       Price ($/Sh)     Expiration Date        5%            10%
<S>                        <C>                 <C>              <C>             <C>               <C>            <C>
Arthur T. Shorin...        36,500             14.69%            $3.1250         7/19/2008         $73,593        $184,749
Ronald L. Boyum....        25,000             10.06              3.1250         7/19/2008          50,406         126,539
Catherine K.Jessup.        30,000             12.07              3.1250         7/19/2008          60,488         151,848
John Perillo.......        20,000              8.05              3.1250         7/19/2008          40,325         101,232
Ira Friedman.......        17,500              7.04              3.1250         7/19/2008          35,284          88,578

_____________________

</TABLE>
(1) Grant date fair  market  value is based on the  closing  price of the Common
     Stock on the immediately preceding date.

(2) All grants  consisted  of  options  that were  granted  under the 1996 Stock
     Option Plan.

(3) The options to acquire  shares of Common Stock were granted on July 20, 1998
     and become  exercisable in two equal installments on July 20, 1999 and July
     20, 2000.



               Aggregate Option/SAR Exercises in Last Fiscal Year
                          and FY-End Option/SAR Values

     The  following  table  provides  information   regarding  the  exercise  of
options/SARs  during the fiscal year ended  February 27, 1999 and the number and
value of  unexercised  options and SARs held  at fiscal  year end by each of the
Named Executive Officers.

<TABLE>
<CAPTION>


         (a)                   (b)              (c)                    (d)                             (e)
                                                              Number of Securities            Value of Unexercised
                                                             Underlying Unexercised               In-the-Money
                                                                  Options/SARs                    Options/SARs
                                                                    at FY-End                     at FY-End ($)
                         Acquired Shares       Value
          Name           on Exercise (#)     Realized ($)  Exercisable      Unexercisable      Exercisable    Unexercisable
<S>                           <C>              <C>          <C>            <C>                 <C>            <C>

Arthur T. Shorin......          0                0          423,000         259,500          $265,225*      $310,850*
Ronald L. Boyum.......          0                0          157,166          48,334            10,937         53,126
Catherine K. Jessup...          0                0           76,583          56,417            28,836*        74,149*
John Perillo..........          0                0          141,666          73,334            75,626*       111,565*
Ira Friedman..........          0                0          145,083          38,417            33,852*        58,853*
</TABLE>
___________________
*    The value does not  reflect  the fact that  certain of these  options  were
     granted, during calendar year 1998, in exchange for a salary waiver, at the
     rate of one option for each dollar of salary waived.  Giving effect to this
     salary waiver would reduce the value of unexercised in-the-money options.

Pension Benefits

     The Company  maintains a tax  qualified  non-contributory  defined  benefit
pension plan for its eligible  employees (the  "Retirement  Plan").  The Summary
Compensation  Table  contained  in this Proxy  Statement  does not  include  the
benefit accruals in respect of the Named Executive Officers under the Retirement

                                       7
<PAGE>

Plan. The estimated annual pension benefits under the Retirement Plan,  assuming
retirement at age 65, at various  levels of  compensation  and years of credited
service are illustrated by the following table:

<TABLE>
<CAPTION>

                     Annual Retirement Benefit for Specified
                         Years of Credited Service(1)(2)
Highest Average
Compensation(3)             15            20             25              30             35             40           50
                         ---------------------------------------------------------------------------------------------------
<S>                      <C>            <C>            <C>            <C>            <C>            <C>            <C>

$  125,000...........     $ 26,115      $ 35,656        $ 45,694       $ 55,811        $ 57,102      $ 58,635      $61,760
$  160,000...........     $ 34,865      $ 47,322        $ 60,278       $ 73,312        $ 75,010      $ 77,010      $81,010
$  175,000...........     $ 38,615      $ 52,323        $ 66,528       $ 80,812        $ 82,727      $ 84,885      $89,260
$  200,000...........     $ 44,865      $ 60,656        $ 76,945       $ 93,312        $ 95,540      $ 98,010     $103,010
$  225,000............    $ 51,115      $ 68,990        $ 87,362       $105,812        $108,352      $111,135     $116,760
$  250,000...........     $ 57,365      $ 77,323        $ 97,779       $118,313        $121,165      $124,260     $130,510
$  300,000...........     $ 69,866      $ 93,990        $118,613       $143,313        $146,790      $150,510     $158,010
$  400,000...........     $ 94,866      $127,324        $160,280       $193,314        $198,040      $203,010     $213,010
$  450,000...........     $107,366      $143,991        $181,114       $218,315        $223,665      $229,260     $240,510
$  500,000...........     $119,867      $160,658        $201,948       $243,315        $249,290      $255,510     $268,010
$  600,000...........     $144,867      $193,992        $243,615       $293,316        $300,540      $308,010     $323,010
$  800,000...........     $194,868      $260,660        $326,950       $393,318        $403,040      $413,010     $433,010
$1,000,000...........     $244,869      $327,328        $410,285       $493,320        $505,540      $518,010     $543,010
   ________________

</TABLE>

(1)  These are  hypothetical  benefits  based upon the  Retirement Plan's normal
     retirement  benefit  formula.  The maximum annual benefit  permitted  under
     Section 415 of the Internal  Revenue Code of 1986, as amended (the "Code"),
     is generally limited to $130,000 at present and will be adjusted to reflect
     cost-of-living increases in 1999 and succeeding plan years.

(2)  This table includes supplemental pension  benefits payable to Mr. Shorin in
     excess of the limitations on  compensation  and benefits under the Code and
     other  applicable  laws,  pursuant to an agreement  entered into on May 19,
     1986 and amended May 18, 1994 (the "Supplemental Pension Agreement"). These
     benefits are computed in accordance  with the same formula  provided  under
     the  Retirement  Plan  without  regard to the  aforementioned  limitations.
     However,  compensation  attributable to stock appreciation rights and stock
     options  is  not  taken  into  account  in  determining   highest   average
     compensation for purposes of the Supplemental Pension Agreement.

(3)  The  benefits  shown   corresponding  to  these  compensation   ranges  are
     hypothetical  benefits based upon the Retirement  Plan's normal  retirement
     benefit  formula.  Under Section  401(a)(17) of the Code,  compensation  in
     excess of $160,000 (as  adjusted to reflect  cost-of-living  increases)  is
     disregarded  for purposes of determining  highest  average  compensation of
     participants  in the Retirement Plan for 1998.  Benefits  accrued as of the
     last day of the plan year beginning in 1993 on the basis of compensation in
     excess of $160,000 are  preserved.  The $160,000 limit will be adjusted for
     cost-of-living increases in 1999 and succeeding plan years.

     The normal  retirement  benefit under the Retirement Plan is payable in the
form of a "straight life" annuity and is equal to the greater of (i) 1.667% of a
participant's  highest average W-2 compensation  multiplied by the participant's
years  of  credited  service  not  in  excess  of 30  years,  plus  .25%  of the
participant's highest average compensation multiplied by the participant's years
of credited service in excess of 30 years,  reduced by 50% of the  participant's
estimated  primary  Social  Security  benefit  determined  on the  basis  of the
participant's  earnings  from  the  Company,  or  (ii)  $204  multiplied  by the
participant's  years of credited  service  not in excess of 20 years,  plus $144
multiplied by the participant's  credited service in excess of 20 years (but not
to exceed 10 additional years). The "highest average  compensation" for purposes
of  determining  the  normal  retirement  benefit  is equal to 1/5 of the  total
compensation  that  is  paid  to  a  participant  by  the  Company  for  the  60
consecutive-month  period in which the  participant's  compensation was greatest
during the 120-month period prior to the participant's retirement or termination
of  employment.  Subject to the  $160,000  compensation  limit in the case of an
executive  officer  other  than  Mr.  Shorin,  such  compensation  includes  all

                                       8
<PAGE>

compensation  reflected in the Summary Compensation Table to the extent included
in gross income for the applicable base years, except for income attributable to
reimbursement of moving expenses.

     As of March 1, 1999,  the persons named in the Summary  Compensation  Table
were credited with the following years of service:  Mr. Shorin - 40, Mr. Boyum -
9, Ms. Jessup - 4, Mr. Perillo - 21, Mr. Friedman - 10.


Employment Agreements

     Effective  March 1, 1999, the Company  entered into an amended and restated
employment  agreement (the "Agreement")  with Arthur T. Shorin,  Chairman of the
Board,  President and Chief  Executive  Officer.  The  Agreement  provides for a
three-year term ending on March 2, 2002. The Agreement continues the same annual
base  salary  of  $822,269  subject  to an  increase  at the  discretion  of the
Compensation  Committee.  Mr. Shorin's  agreement  provides for an annual target
bonus  opportunity  which is not less  favorable  than that  provided  for other
executive officers of the Company.  During calendar year 1998, Mr. Shorin agreed
to waive  $246,000 of salary in exchange for options to purchase  246,000 shares
of common stock. See "Summary Compensation Table".

     If Mr.  Shorin is terminated  without  "Cause" or resigns for "Good Reason"
(as defined in the  Agreement),  a lump sum  severance  payment  will be made as
liquidated  damages  equal to three  times Mr.  Shorin's  base  salary  plus his
highest  annual bonus paid for the three fiscal years ended prior to the date of
termination.  Unvested  stock options vest and remain  exercisable in accordance
with their terms.

     The  Agreement  also  requires  that,  in the event any payments  made upon
termination of employment are treated as "parachute  payments" subject to excise
taxes under federal tax law, the Company will make an additional  payment to the
applicable  tax  authorities  on  behalf  of Mr.  Shorin  so that his  after-tax
position is the same as if the payments were not subject to an excise tax.

     Mr.   Shorin's   Agreement   also  requires  the  Company  to  make  annual
contributions,  to an irrevocable  Company trust account, of assets equal to the
present  value of the  supplemental  pension  benefits  which accrue during each
fiscal year for Mr.  Shorin under his  Supplemental  Pension  Agreement.  In the
event of a  termination  without Cause or for Good Reason,  the  Agreement  also
counts severance  compensation paid to Mr. Shorin in determining highest average
compensation  and credits Mr. Shorin with three  additional years of service for
pension purposes.

     If Mr. Shorin works until the end of the term and is not offered a two-year
extension  on  equivalent  terms  with a  minimum  base  salary  adjustment  for
increases in the cost of living since March 1, 1999 and a $500,000 signing bonus
(in lieu of an option grant), he will receive, for two years from March 2, 2002,
continued  base salary and annual  bonus equal to the highest  annual bonus paid
with respect to the three fiscal years prior to termination, at the same time as
such  compensation  would  otherwise  have been paid.  If an offer  meeting  the
foregoing  terms is made and Mr. Shorin elects to retire at the end of the term,
Mr. Shorin will receive the severance  compensation  outlined above for one year
instead of two.

     The Company also entered into an Employment Agreement, on October 28, 1991,
with its then  President  and Chief  Operating  Officer,  John J.  Langdon.  Mr.
Langdon's  Agreement  was  terminated  effective as of December  14,  1997.  All
required severance benefits under Mr. Langdon's  Agreement have been paid except
that the Company is also required to continue to maintain life  insurance in the
amount of $4,000,000 and disability  insurance  policies in the amount of 60% of
his former salary, until December 13, 2000.

     Effective  as of January 1, 1998,  the Company  entered  into a  three-year
Consulting  Agreement with Seymour P. Berger, its former Vice President - Sports
and Licensing. Pursuant to the terms of the Consulting Agreement, Mr. Berger was
paid  $115,000 for  calendar  1998 and is being paid annual  consulting  fees of
$100,000 and $75,000, for calendar years 1999 and 2000, respectively.

                                       9
<PAGE>


Report of the Compensation Committee on Executive Compensation

     The  Compensation  Committee  is  responsible  for  setting  the  Company's
compensation  objectives and policies.  It regularly approves compensation plans
and sets specific  compensation levels for all executive officers.  In addition,
the Compensation Committee administers the Company's 1996 Stock Option Plan (the
"Option   Plan")  and  determines  the  degree  and  extent  of  awards  granted
thereunder.

Compensation Policy

     The Compensation  Committee seeks to provide a total  compensation  package
that is competitive and intended to retain and motivate the Company's  executive
officers.  In structuring the compensation  package for executive officers,  the
Committee seeks to provide  financial  incentives tied to the achievement of the
Company's  short-term and long-term business  objectives and intended to enhance
stockholder value.

Base Salary

     In setting base salary for the  executive  officers  for fiscal  1999,  the
Compensation  Committee  considered  the base salary levels of  executives  with
similar  responsibilities in companies of similar size, business and complexity.
The  Committee  also  considered  each  executive  officer's  experience  in his
position at the Company and his actual  performance  over the prior fiscal year.
Based  on  the  above  criteria,  the  Compensation  Committee  made  subjective
determinations  with  respect  to the  compensation  of  all  of  the  Company's
executive officers other than Mr. Shorin (whose  compensation was governed by an
Employment Agreement).

Bonus Awards

     For fiscal  1999,  bonuses  were  intended  to reward  achievements  by the
executive officers and were contingent upon the Company's financial  performance
during  the year.  Bonus  levels for  fiscal  1999 were set by the  Compensation
Committee  after  consideration  of bonus  levels for  executives  with  similar
responsibilities  in companies of similar size,  business and complexity.  Bonus
payments for fiscal 1999 reflected attainment of the maximum earnings objectives
for all executive  officers and payments were  calculated as a percentage of the
executive  officers' base salary without giving effect to the exchange of salary
for options.

Stock Option Awards

     Long-term incentive compensation  opportunities are provided through grants
of stock  options  under the Option Plan.  All options  granted under the Option
Plan have  exercise  prices which are at least equal to the fair market value of
the Common  Stock on the date of grant so as to  directly  align such  incentive
compensation  with an increase in stockholder  value. In continuing its practice
of making  discretionary  grants of stock  options  to the  Company's  executive
officers and taking into consideration each executive  officer's  experience and
seniority within the Company,  the  Compensation  Committee made grants of stock
options to certain  executive  officers  of the  Company on a  subjective  basis
during fiscal 1999.

Chief Executive Officer

     The base  salary  for Mr.  Shorin  is  determined  through  his  Employment
Agreement (discussed under the caption "Employment Agreements").

     Mr.  Shorin's  bonus was  determined  entirely  by  reference  to  uniform,
preestablished earnings targets that were developed for all senior executives at
the beginning of the fiscal year. These targets were fully attained.

Section 162(m)

     Section  162(m) of the Code  generally  disallows a tax deduction to public
companies for annual  compensation over $1 million paid to each of the Company's
Chief  Executive  Officer  and four  other  most  highly  compensated  executive

                                       10
<PAGE>

officers,    except   to   the   extent   such    compensation    qualifies   as
"performance-based."  With one limited  exception,  none of the Named  Executive
Officers has received  compensation  in excess of the Section  162(m) limits and
all such  compensation  has been  fully  deductible  by the  Company.  While the
Committee's   policy  has  always  been  to  pursue  a  strategy  of  maximizing
deductibility of compensation for the Named Executive Officers, it also believes
it is important to maintain the  flexibility to take actions it considers in the
best interests of the Company and its stockholders,  which are necessarily based
on considerations in addition to Section 162(m).

The Compensation Committee:
         Wm. Brian Little
         Stanley Tulchin


Performance Graph

     The  graph set  forth  below  shows  the  yearly  percentage  change in the
Company's  cumulative total stockholder  return against each of the S & P MidCap
400 and a composite  index (the  "Composite  Index"),  in each case  assuming an
investment of $100 on February 27, 1994 and the accumulation and reinvestment of
dividends paid thereafter through February 27, 1999.

                                     GRAPH

COMPARISON OF CUMULATIVE TOTAL RETURN
Assumes Initial Investment of $100 and Reinvestment of Dividends

<TABLE>
<CAPTION>
                       STARTING
                         BASIS
DESCRIPTION              1994      1995      1996      1997      1998      1999
<S>                      <C>       <C>       <C>       <C>       <C>       <C>

TOPPS CO, INC (%)                   -12.69    -20.41    -12.82    -35.29     59.09
TOPPS CO, INC ($)        $100.00    $87.31    $69.49    $60.58    $39.20    $62.36


S&P MIDCAP 400 (%)                    1.64     29.17     16.93     36.52     -1.89
S&P MIDCAP 400 ($)       $100.00   $101.64   $131.28   $153.51   $209.58   $205.62


COMPOSITE INDEX (%)                   2.32     19.78      1.65     49.17     56.99
COMPOSITE INDEX ($)      $100.00   $102.32   $122.56   $124.58   $185.84   $291.75

</TABLE>

     The Composite  Index is comprised of four industry  groups  reported in the
"Directory of Companies  required to file Annual Reports with the Securities and
Exchange  Commission," for the period ended  September 30,  1993, and based upon
the Standard Industrial  Classification ("SIC") codes developed by the Office of
Management  and Budget,  Executive  Office of the  President.  The four industry
groups are  Miscellaneous  Publishing (SIC Code 2741),  Sugar and  Confectionery
Products (SIC Code 2060),  Periodicals:  Publishing  or Publishing  and Printing
(SIC Code 2721), and Wholesale - Miscellaneous Durable Goods (SIC Code 5090).

                                       11
<PAGE>


                              CERTAIN RELATIONSHIPS

     Jack H. Nusbaum, a director, is a partner in the law firm of Willkie Farr &
Gallagher,  outside counsel to the Company.  Seymour P. Berger, a director, is a
consultant to the Company.


                             APPOINTMENT OF AUDITORS


     The Board of Directors  has retained  Deloitte & Touche LLP as  independent
certified public accountants to report on the consolidated  financial statements
of the Company for the fiscal year ending  February 26, 2000 and to perform such
other  services as may be required of them.  The Board of Directors has directed
that  management  submit the  appointment  of auditors for  ratification  by the
stockholders  at the Annual  Meeting.  An  affirmative  vote of the holders of a
majority of the Common Stock,  represented in person or by proxy and entitled to
vote at the Annual Meeting,  is necessary for ratification.  Representatives  of
Deloitte & Touche LLP are  expected  to be present at the Annual  Meeting,  will
have the  opportunity  to make a  statement  if they desire to do so and will be
available to respond to appropriate stockholder questions.


        YOUR BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE
    APPOINTMENT OF DELOITTE & TOUCHE LLP AS THE TOPPS COMPANY, INC. AUDITORS


                   STOCKHOLDER PROPOSALS - 2000 ANNUAL MEETING

     Any proposals of stockholders of the Company intended to be included in the
Company's  proxy  statement  and form of proxy  relating to the  Company's  next
annual meeting of stockholders  must be in writing and received by the Assistant
Treasurer of the Company at the Company's  office at One Whitehall  Street,  New
York, New York  10004-2109 no later than January 24, 2000. In the event that the
next annual meeting of  stockholders  is called for a date that is not within 30
days  before  or after  June 29,  2000,  in order to be  timely,  notice  by the
stockholder  must be  received  no later than the close of business on the tenth
day following the day on which such notice of the date of the annual meeting was
mailed or such  public  disclosure  of the date of the annual  meeting was made,
whichever first occurs.

     Any stockholder  interested in making a proposal is referred to Article II,
Section 4 of the Company's Restated By-Laws.


                                  OTHER MATTERS

     Management  does not know of any matters other than the foregoing that will
be presented for consideration at the Annual Meeting.  However, if other matters
properly  come before the Annual  Meeting,  it is the  intention  of the persons
named in the  enclosed  proxy to vote  thereon  in  accordance  with  their best
judgment.


                             SOLICITATION OF PROXIES

     The  entire  cost of  soliciting  management  proxies  will be borne by the
Company.  In  addition  to the  use  of  the  mails,  proxies  may be  solicited
personally by directors,  officers or regular employees of the Company, who will
not be  compensated  for their  services.  Management of the Company  intends to
request banks, brokerage houses, custodians, nominees and fiduciaries to forward
soliciting  material to the beneficial owners of the Common Stock held of record
by such persons and entities.

     The  Company  will  provide  to any  stockholder  of record at the close of
business on May 15,  1999,  without charge upon written request to its Assistant
Treasurer  at One  Whitehall  Street,  New York,  New York 10004,  a copy of the
Company's  Annual  Report on Form 10-K for the fiscal  year ended  February  27,
1999.


                                             By order of the Board of Directors,

                                             Arthur T. Shorin
                                             Chairman, President and
                                             Chief Executive Officer


                                       12

<PAGE>

                             THE TOPPS COMPANY, INC.

     The undersigned  hereby appoints ARTHUR T. SHORIN and WM. BRIAN LITTLE, and
each of them, the attorneys and proxies of the  undersigned,  with full power of
substitution,  to vote on behalf of the  undersigned  all the shares of stock of
THE TOPPS COMPANY, INC., which the undersigned is entitled to vote at the Annual
Meeting of  Stockholders  of the Company to be held at Chase Manhattan Bank, 270
Park Avenue, 3rd Floor Auditorium,  New York, New York on Tuesday, June 29, 1999
at 10:30 a.m.  (local time) and at any  adjournments  or  postponement  thereof,
hereby  revoking  any proxy  heretofore  given with  respect to such stock.  The
undersigned authorizes and instructs said proxies to vote as follows:

     This  Proxy when  properly  executed  will be voted in the manner  directed
herein and in the discretion of the aforementioned  proxies on all other matters
which may properly come before the meeting. If no instruction to the contrary is
indicated, this Proxy will be voted FOR proposals 1 and 2.


Please return this proxy in the accompanying business reply envelope even if you
expect to attend in person.
THIS PROXY IS  SOLICITED  ON BEHALF OF THE BOARD OF DIRECTORS.

- --------------------------------------------------------------------------------

THE TOPPS COMPANY


The Board of Directors recommends a vote FOR Items 1 and 2.
The undersigned authorizes and instructs said proxies to vote as follows:

<TABLE>
<CAPTION>

                                        For       Withold   For All   To withhold authority to vote, mark "For All Except"
Election of Directors                   All       All       Except:   and write the nominee's number on the line below.
<S>                                     <C>       <C>       <C>       <C>                 <C>       <C>       <C>
1.  01) Stephen D. Greenberg,            ___       ___       ___       _________________________
    02) Stanley Tulchin

Vote on Proposal
                                                                                          For       Against   Abstain
2. To ratify the appointment of Deloitte & Touche LLP, as auditors for The Topps
   Company, Inc. for the fiscal year ending February 26, 2000.                            ___       ___       ___


Please sign exactly as your name appears below.

 ____________________________________________                          ___________________________________
/___________________________________/_______/                         /__________________________/_______/
Signature (PLEASE SIGN WITHIN BOX)      Date                          Signature (Joint Owners)      Date

</TABLE>



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