LILLIAN VERNON CORP
DEF 14A, 1998-06-04
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                            Schedule 14A Information
          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendments No. )

Filed by the Registrant (x)
Filed by a Party other than the Registrant ( )

Check the appropriate box:

( ) Preliminary Proxy Statement

( ) Confidential, for Use of the Commission Only (as permitted by Rule 14a-
    6(e) (2))

(X) Definitive Proxy Statement

( ) Definitive Additional Materials

( ) Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12

                          LILLIAN VERNON CORPORATION
- ------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                                     same
- ------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (check the appropriate box):

(X) No fee required
( ) Fee computed on table below per Exchange Act Rules 14a-6(i) (1) and
    0-11(1).

     1)   Title of each class of securities to which transaction applies:

          --------------------------------------------------------------------

     2)   Aggregate number of securities to which transaction applies:

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     3)   Per unit prict or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):

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     4)   Proposed maximum aggregate value of transaction:

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     5)   Total fee paid:
   
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( ) Fee paid previously with preliminary materials

( ) Check box if any part of the fee is offset as provided by Exchange Act
    Rule 0-11(a) (2) and identigy the filing for which the offsetting fee was
    paid previously. Identify the previous filing by registration statement
    number, or the Form or Schedule and the date of its filing

     1)   Amount Previously Paid:

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     4)   Date Filed:

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<PAGE>
                             [LILLIAN VERNON LOGO]


           June 5, 1998 

           Dear Stockholder: 

           You are cordially invited to attend our Annual Meeting of 
           Stockholders, to be held at 10:00 a.m. on Wednesday, July 15, 1998 
           in the Board Room of the American Stock Exchange, 86 Trinity Place 
           in New York City. The agenda of the Annual Meeting includes the 
           election of two directors, the approval of auditors, the adoption 
           of the Employee Stock Purchase Plan and the adoption of amendments 
           to the 1997 Stock Option Plan for Non-Employee Directors. 
           Management will also report on the Company, its activities and 
           plans for the future. We hope you will be able to join us. 

           Since your vote is very important, please fill out, sign and date 
           your proxy card, and return it as soon as possible if you are 
           unable to attend the meeting.
 
           I look forward to seeing you. 


           Faithfully yours, 
           
           /s/ Lillian Vernon            

           Lillian Vernon 
           Chairman of the Board 
           Chief Executive Officer 

 LILLIAN VERNON CORPORATION 
 543 Main Street, New Rochelle, New York 10801/Phone: 914-576-6400/Fax: 
 914-637-5740 

<PAGE>
                          LILLIAN VERNON CORPORATION 
                               543 MAIN STREET 
                         NEW ROCHELLE, NEW YORK 10801 
                      
                             --------------------

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS 

                             --------------------

   NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Lillian 
Vernon Corporation will be held at the American Stock Exchange, 86 Trinity 
Place, New York City on July 15, 1998 at 10:00 a.m. for the following 
purposes: 

   1. To elect two (2) directors for a three year term expiring at the annual 
meeting of stockholders to be held in the year 2001 and until the due 
election and qualification of their successors; 

   2. To consider and act upon a proposal to ratify the appointment of 
Coopers & Lybrand L.L.P. as independent auditors for the fiscal year of the 
Company ending February 27, 1999; 

   3. To consider and act upon a proposal to adopt the Company's Employee 
Stock Purchase Plan as described in the accompanying Proxy Statement; 

   4. To consider and act upon a proposal to adopt amendments to the 1997 
Stock Option Plan for Non-Employee Directors as described in the accompanying 
Proxy Statement; and 

   5. To transact such other business as may properly come before the meeting 
and any adjournments thereof. 

   Stockholders of Lillian Vernon Corporation of record at the close of 
business on June 1, 1998 are entitled to vote at the annual meeting and any 
adjournments thereof. All stockholders are encouraged to attend the meeting 
or to vote by proxy. 

   If you do not expect to attend the meeting, please sign and date the 
enclosed proxy and return it promptly in the enclosed envelope in order that 
your stock may be voted in accordance with the terms of the Proxy Statement. 

                                          By Order of the Board of Directors 



                                          Susan C. Handler 
                                          Secretary 

New Rochelle, New York 
June 5, 1998 

<PAGE>
                          LILLIAN VERNON CORPORATION 
                               543 MAIN STREET 
                         NEW ROCHELLE, NEW YORK 10801 

              PROXY STATEMENT FOR ANNUAL MEETING OF STOCKHOLDERS 

   This proxy statement is furnished to the stockholders of Lillian Vernon 
Corporation (herein, called the "Company") in connection with the Board of 
Directors' solicitation of proxies to be used at the Annual Meeting of 
Stockholders on July 15, 1998 at the American Stock Exchange, 86 Trinity 
Place, New York City, 10:00 a.m. or any adjournments thereof. The date of 
first distribution of this Proxy Statement will be on or about June 5, 1998. 

VOTING AT THE MEETING 

   Only holders of Common Stock of record on the books of the Company at the 
close of business on June 1, 1998 will be entitled to notice of and to vote 
at the meeting. On that date, there were 9,377,335 shares of Common Stock, 
par value $.01 per share, outstanding. Each holder of record of Common Stock 
of the Company as of the record date will be entitled to one vote for each 
share of stock registered in his or her name. A majority of the shares having 
voting power at the meeting will constitute a quorum for the transaction of 
business. 

   Shares entitled to vote, represented by each properly executed proxy in 
the accompanying form received by the Company in time to permit its use at 
the meeting or any adjournments thereof, will be voted in accordance with 
instructions indicated in such proxy. If no instructions are indicated, such 
shares will be voted as recommended by the Board. A stockholder who has given 
a proxy may revoke it by voting in person at the meeting, or by giving 
written notice of revocation or a later-dated proxy to the Secretary of the 
Company at any time before the voting. 

   Directors are elected by a plurality of the votes cast in the election. 
The adoption of the Employee Stock Purchase Plan and the approval of the 
amendments to the 1997 Stock Option Plan for Non-Employee Directors requires 
the affirmative vote of the majority of the outstanding shares of Common 
Stock of the Company. The affirmative vote of the holders of a majority of 
the shares voted with respect to any other proposals presented at the meeting 
is required to approve such other proposals. 

   An automated system administered by the Company's transfer agent counts 
the votes. The Company's Certificate of Incorporation and By-Laws do not 
contain any provisions concerning the treatment of abstentions and broker 
nonvotes. Delaware law treats abstentions as votes which are not cast in 
favor of a proposal or nominee. Delaware law does not address the treatment 
of broker nonvotes. Broker nonvotes will be included in the determination of 
the presence of a quorum, but will not be counted for purposes of determining 
whether a proposal or nominee has been approved. 

<PAGE>
EXPENSES OF SOLICITATION 

   It is expected that the solicitation of proxies will be primarily by mail. 
Proxies may also be solicited personally and by telephone by officers and 
directors of the Company. The total expense of preparing, assembling and 
mailing the proxy statement, accompanying notice and form of proxy will be 
borne by the Company. Such expense may also include reimbursement for 
out-of-pocket disbursements incurred by brokerage houses and custodians, 
nominees or other fiduciaries, for forwarding such documents to stockholders. 

                           1. ELECTION OF DIRECTORS 

BOARD OF DIRECTORS 

   The Board of Directors of the Company presently consists of nine members 
divided into three classes. At the Annual Meeting, two Directors are to be 
elected to hold office for three year terms until the Annual Meeting to be 
held in the year 2001. If no instructions are indicated to the contrary, the 
proxy will be voted for election of the two Directors named in the following 
table, whose election has been proposed and recommended by the Board of 
Directors. If any nominee shall, prior to the meeting, become unavailable for 
election as a Director, which is not expected, the persons named in the 
accompanying form of proxy will vote for such nominee, if any, in their 
discretion as may be recommended by the Board of Directors. 

   In addition to information regarding the nominees and directors, the 
following table and footnotes show the amount and percent of equity 
securities of the Company beneficially owned, directly or indirectly, by each 
nominee or director, as of June 1, 1998, including stock options which are 
presently exercisable or which will become exercisable within 60 days of the 
date hereof, held by such individuals. 

<TABLE>
<CAPTION>
                                                           SHARES OF 
NAME, PRINCIPAL OCCUPATION                               COMMON STOCK 
     AND SELECTED OTHER                                  BENEFICIALLY        PERCENT 
  INFORMATION CONCERNING                                 OWNED AS OF        OF CLASS 
  NOMINEES AND DIRECTORS                                 JUNE 1, 1998     (IF OVER 1%) 
- --------------------------                              --------------    ------------ 
<S>                         <C>                           <C>                <C>
                NOMINEES FOR THREE-YEAR TERM EXPIRING IN 2001 
Bert W. Wasserman(b)(c)      Director since 1995.         12,500(f)           -- 
Age-65                     
</TABLE>

Mr. Wasserman served as Executive Vice President and Chief Financial Officer 
of Time Warner, Inc. from 1990 through 1994, having served on the Board of 
Directors of Time Warner, Inc. and its predecessor company from 1981 to 1993. 
He joined Warner Communications in 1966 and had been an officer of that 
company since 1970. Mr. Wasserman is a director of several investment 
companies in the Dreyfus Family of Funds. He is a director of Malibu 
Entertainment International, Inc., Winstar Communications, Inc., and IDT 
Corp. Mr. Wasserman is on the Board of Directors of the Baruch College Fund. 
Mr. Wasserman is a Certified Public Accountant. 

                                2           
<PAGE>
<TABLE>
<CAPTION>
<S>                         <C>                           <C>                <C> 
Richard A. Berman            President, Manhattanville     -0-                -- 
Age 53                       College; Director since 
                             1997. 
</TABLE>

Mr. Berman has served as President of Manhattanville College since January 
1995. From November 1991 until December 1994, he was employed by Howe-Lewis 
International, first serving as President of North America, and finally as 
President and Chief Executive Officer of that company. Howe-Lewis 
International is a company engaged in executive search and management 
consulting in a variety of industries. Before joining Howe-Lewis 
International, Mr. Berman was engaged, for over 20 years in the health care 
industry. Mr. Berman currently is a director of HCIA, Inc. and First Medical 
Group. Mr. Berman also serves on the boards of several not-for-profit 
organizations including Health Insurance Plan of Greater New York, 
Westchester Education Coalition, Inc. and The Independent College Fund. 

   William E. Phillips, whose term as a director is expiring, has chosen not 
to stand for re-election as a director. 

          DIRECTORS CONTINUING IN OFFICE WHOSE TERM EXPIRES IN 1999 

<TABLE>
<CAPTION>
<S>                         <C>                          <C>                <C>   
Lillian Vernon(a)            Chairman of the Board        2,836,802(g)(h)    28.2% 
Age-70                       and Chief Executive 
                             Officer; Director since 
                             inception. 
</TABLE>

Lillian Vernon is the founder of the Company and has served as its Chairman 
of the Board and Chief Executive Officer since the Company's inception. She 
served as President from inception until July 1989. Lillian Vernon is the 
mother of David Hochberg and Fred Hochberg, principal stockholders. 

<TABLE>
<CAPTION>
<S>                         <C>                           <C>                 <C>  
Leo Salon(c)                 Partner - Salon, Marrow      555,348(e)(g)       5.5% 
Age-78                       & Dyckman, LLP; 
                             Director since 1988. 
</TABLE>

Mr. Salon is a senior partner of the law firm of Salon, Marrow & Dyckman, 
LLP, which firm acts as general and securities counsel to the Company. 

<TABLE>
<CAPTION>
<S>                         <C>                              <C>              <C>
Howard P. Goldberg           President and Chief              47,800(i)        -- 
Age-58                       Operating Officer; 
                             Director since 1996. 
</TABLE>

Mr. Goldberg has served as President and Chief Operating Officer since March 
1996. From 1994 until he joined the Company, Mr. Goldberg was Vice President, 
Catalog Research and Planning and then Senior Vice President, Macy's Catalog 
at Federated Merchandising, a division of Federated Department Stores, Inc. 
From 1991 until he joined Federated Merchandising, Mr. Goldberg was Vice 
President, Marketing at Phillips Van Heusen Corporation, where he had direct 
responsibility for all marketing efforts for a national chain of 250 women's 
and men's apparel factory outlet stores. Mr. Goldberg has over 30 years 
experience in marketing and merchandising positions with major retail and 
catalog companies including Hanover Direct, Fingerhut Corporation, and Hecht 
Company, a division of May Department Stores, Inc. 

                                3           
<PAGE>
          DIRECTORS CONTINUING IN OFFICE WHOSE TERM EXPIRES IN 2000 

<TABLE>
<CAPTION>
<S>                         <C>                             <C>              <C>   
David C. Hochberg(a)         Vice President -               1,407,834(d)     14.0% 
Age-41                       Public Affairs; 
                             Director since 1978. 
</TABLE>

Mr. Hochberg has held the above position since 1986. He joined the Company in 
1978 and was subsequently promoted to Director-Public Affairs. 

<TABLE>
<CAPTION>
<S>                         <C>                                <C>            <C>
Elizabeth M. Eveillard(c)    Managing Director,                 2,000          -- 
Age-51                       Investment Banking 
                             Division, PaineWebber 
                             Incorporated; Director 
                             since 1997. 
</TABLE>

Ms. Eveillard has served as Managing Director, Investment Banking Division of 
PaineWebber Incorporated since April 1988. Prior to her association with 
PaineWebber Incorporated, Ms. Eveillard served in various capacities, rising 
ultimately to Managing Director at Shearson Lehman Brothers. She is a 
director of Gantos, Inc., a company engaged in the retail/apparel industry. 
Ms. Eveillard also serves on the board of directors of two private companies. 

<TABLE>
<CAPTION>
<S>                         <C>                                   <C>         <C>
Jonah Gitlitz(b)             Management Consultant;                -0-         -- 
Age-69                       Director since 1997. 
</TABLE>

Mr. Gitlitz served as President, Chief Executive Officer of the Direct 
Marketing Association ("DMA") from January 1985 through December 1996. He 
joined the DMA in May 1981 as Senior Vice President, Public Affairs. Since 
January 1997, when he retired from the DMA, Mr. Gitlitz has been involved in 
management consulting activities. He serves on the boards of several 
non-profit organizations and private companies. 
- ------------ 
(a)    Member of Executive Committee 
(b)    Member of Compensation Committee 
(c)    Member of Audit Committee 
(d)    Includes 85,000 shares of Common Stock held by the David Hochberg 
       Foundation. David Hochberg is the trustee of the David Hochberg 
       Foundation. Also includes 60,834 options which are presently 
       exercisable or which become exercisable within 60 days of the date 
       hereof. 
(e)    Includes options to purchase 17,000 shares which are presently 
       exercisable or which become exercisable within 60 days of the date 
       hereof. 
(f)    Includes options to purchase 7,500 shares which are presently 
       exercisable or which become exercisable within 60 days of the date 
       hereof. 
(g)    Includes 536,098 shares of Common Stock held by the Lillian Menasche 
       Vernon Foundation, Inc. (the "Foundation"). Lillian Vernon and Leo 
       Salon are two of the directors of the Foundation. 

                                4           
<PAGE>
(h)    Includes options to purchase 140,000 shares which are presently 
       exercisable or which will become exercisable within 60 days of the date 
       hereof. 
(i)    Includes options to purchase 37,800 shares which are presently 
       exercisable or which become exercisable within 60 days of the date 
       hereof. 

MEETINGS OF BOARD OF DIRECTORS AND COMMITTEES 

   During the last fiscal year, the Board of Directors held six meetings. The 
Company believes that attendance at meetings is one means by which Directors 
can contribute to the effective management of the Company and that the 
contributions of all Directors have been substantial and highly valued. 

   The Compensation Committee, which administers the Company's employee 
compensation plans, met five times in fiscal 1998. The Audit Committee, which 
reviews and makes recommendations to the Board of Directors with respect to 
the Report of the Independent Accountants and reviews the accounting systems 
and controls of the Company on a continuous basis, met two times in fiscal 
1998. 

   All of the Directors attended at least 75% of the aggregate of all Board 
meetings and meetings of the Committees of the Board. 

   The Company does not have a nominating committee. 

EXECUTIVE OFFICERS 

   The following table sets forth the name, age and position of the executive 
officers of the Company: 

<TABLE>
<CAPTION>
        NAME          AGE                       POSITION 
        ----          ---                       --------                       
<S>                 <C>   <C>
Lillian Vernon......   70   Chairman of the Board and Chief Executive Officer 
Howard P. Goldberg..   58   President, Chief Operating Officer and Director 
Larry R. Blum.......   50   Executive Vice President 
Laura L. Zambano ...   46   Executive Vice President -Merchandising 
Kevin A. Green......   40   Senior Vice President -Marketing 
Paul C. Pecorin ....   58   Senior Vice President -Chief Information Officer 
Ralph J. Thomann ...   55   Senior Vice President -Operations 
Norman Foster.......   54   Vice President -Quality Assurance 
Susan C. Handler ...   37   Vice President -Corporate Controller/Secretary 
David C. Hochberg ..   41   Vice President -Public Affairs and Director 
Robert S. Mednick ..   55   Vice President -Chief Financial Officer 
</TABLE>

   Larry R. Blum was promoted to Executive Vice President in March 1995. From 
January 1993 until his promotion, he served as Senior Vice 
President-Administration. Mr. Blum served as Vice President-Human Resources 
from August 1990, when he joined the Company until his promotion in January 
1993. From September 1986 until he joined the Company, Mr. Blum was Director, 
Human Resources for Crazy Eddie, Inc., an electronics retailer. Prior to 
joining Crazy Eddie, Inc., Mr. Blum was President of LRB Inc., a consulting 
company, and President of Betlar Realty, Inc., a real estate company. 

                                5           
<PAGE>
   Laura L. Zambano was promoted to Executive Vice President-Merchandising in 
January 1996. From July 1989 until her promotion she served as Senior Vice 
President-General Merchandise Manager. From 1983 until her promotion in 1989, 
she was Vice President of Merchandising. Ms. Zambano joined the Company in 
1978 as a catalog coordinator; she became Associate Vice President in 1982. 
Prior to joining the Company, Ms. Zambano was employed as an advertising 
production manager by H.O. Gerngross & Co. 

   Kevin A. Green was promoted to Senior Vice President-Marketing in April 
1996. From December 1993 until his promotion, he served as Vice 
President-Marketing. Mr. Green joined the Company in March 1990 as 
Manager-Marketing and subsequently in April 1992 was promoted to 
Director-Marketing. Prior to joining the Company, Mr. Green held various 
marketing positions at Doubleday Book and Music Club and Better Homes and 
Gardens Book Club. 

   Paul C. Pecorin was promoted to Senior Vice President-Chief Information 
Officer in July 1997. Prior to his promotion, he served as Vice 
President-Chief Information Officer since joining the Company in 1984. From 
1982 until he joined the Company, Mr. Pecorin was Vice President-Systems of 
Lands' End, Inc., a direct mail catalog company marketing clothes and related 
products. Prior to his employment at Lands' End, Inc., Mr. Pecorin was 
manager, systems development for Pratt & Whitney Aircraft Co. 

   Ralph J. Thomann was promoted to Senior Vice President-Operations in 
January 1998. Prior to his promotion, he served as Vice President-Operations 
from July 1996. Since joining the Company in February 1984, Mr. Thomann has 
held a variety of positions including Vice President-Distribution, 
Director-Order Processing, Director-Distribution, and Director-Engineering. 
From June 1967 until joining the Company, Mr. Thomann held various 
engineering positions with Avon Products, Inc., a manufacturer and 
distributor of cosmetics and beauty related products. 

   Norman Foster joined the Company in August 1983 as Director of 
Distribution and served in that position until March 1988, when he assumed 
the position of Director of Inventory. In May 1992, Mr. Foster was promoted 
to Vice President-Quality Assurance. From 1969 until he joined the Company in 
1983, Mr. Foster held various distribution, inventory, operational and 
production planning positions for the Sherwin Williams Co., a paint 
manufacturing and distribution company. 

   Susan C. Handler (formerly known as Susan N. Cortazzo) joined the Company 
in April 1989 as Corporate Controller and Secretary. She was promoted to Vice 
President in July 1994. From 1982 to April 1989, Ms. Handler was employed by 
Coopers & Lybrand, Certified Public Accountants, in various capacities, the 
last position being as audit manager. Ms. Handler is a certified public 
accountant. 

   Robert S. Mednick joined the Company in June 1996 as Vice President-Chief 
Financial Officer. From 1979 until he joined the Company, Mr. Mednick was 
Vice President of Finance and Chief Financial Officer of US Sales 
Corporation, one of the country's largest privately held direct marketing 
catalog companies. Mr. Mednick has over 25 years of corporate finance 
experience in the direct mail and retailing industries. 

                                6           
<PAGE>
STOCK OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS 

   The following table sets forth, as of June 1, 1998, the beneficial 
ownership of the Company's shares by (i) the Chief Executive Officer and the 
four other most highly compensated executive officers of the Company at the 
end of the fiscal year; and (ii) the directors; and (iii) all executive 
officers and directors as a group. 

<TABLE>
<CAPTION>
                                                                                       PERCENTAGE 
                                                                                  OF SHARES OUTSTANDING 
                                                                                       AND OPTIONS 
NAME AND ADDRESS                                               AMOUNT OF SHARES        EXERCISABLE 
OF BENEFICIAL OWNER                                           BENEFICIALLY OWNED     WITHIN 60 DAYS 
- -------------------                                           ------------------     --------------    
<S>                                                           <C>                <C>
Lillian Vernon (1)...........................................      2,836,802(2)(3)        28.2% 
Howard P. Goldberg (1).......................................         47,800(4)             * 
David C. Hochberg (1)........................................      1,407,834(5)(6)        14.0% 
Fred P. Hochberg (7).........................................        828,274(2)(8)         8.2% 
Elizabeth M. Eveillard (1)...................................          2,000                * 
Jonah Gitlitz (1)............................................              0                * 
Richard A. Berman (1)........................................              0                * 
Leo Salon (1)................................................        555,348(2)(9)         5.5% 
William E. Phillips (1)......................................         26,500(10)            * 
Bert W. Wasserman (1)........................................         12,500(11)            * 
Laura L. Zambano (1).........................................         57,371(12)            * 
Larry R. Blum (1)............................................         50,834(12)            * 
Robert S. Mednick (1)........................................         22,001(13)            * 
Lillian Menasche Vernon Foundation, Inc. (14)................        536,098               5.3% 
All Executive Officers and Directors as a group (17 persons).      4,670,967(15)          46.4% 
</TABLE>

- ------------ 
*       Less than 1%. 
(1)     The address of the stockholders is 543 Main Street, New Rochelle, New 
        York 10801. 
(2)     Includes 536,098 Shares owned by the Lillian Menasche Vernon 
        Foundation (the "Foundation"). Lillian Vernon, Leo Salon and Fred 
        Hochberg are three of the directors of the Foundation. 
(3)     Includes options to purchase 140,000 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(4)     Includes options to purchase 37,800 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(5)     Includes 85,000 shares of Common Stock held by the David Hochberg 
        Foundation. David Hochberg is the sole trustee of the David Hochberg 
        Foundation. 
(6)     Includes options to purchase 60,834 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 

                                7           
<PAGE>
(7)     The address of Fred P. Hochberg is c/o The Heyday Company, 101 Fifth 
        Avenue, New York, New York 10003. 
(8)     Includes options to purchase 5,000 shares which are presently 
        exercisable. 
(9)     Includes options to purchase 17,000 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(10)    Includes options to purchase 21,500 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(11)    Includes options to purchase 7,500 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(12)    Includes options to purchase 45,834 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(13)    Includes options to purchase 17,501 shares which are presently 
        exercisable or which become exercisable within 60 days of the date 
        hereof. 
(14)    The address of the Foundation is c/o Salon, Marrow & Dyckman, LLP, 
        685 Third Avenue, New York, New York 10017. 
(15)    Includes 536,098 shares owned by the Lillian Menasche Vernon 
        Foundation, of which Lillian Vernon, Fred Hochberg, and Leo Salon are 
        directors. Includes 85,000 shares owned by the David Hochberg 
        Foundation, of which David Hochberg is the trustee. Includes options 
        to purchase 551,472 shares which are presently exercisable or which 
        become exercisable within 60 days of the date hereof. 

STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS 

   The following table sets forth, as of June 1, 1998, the beneficial 
ownership of the Company's shares by persons who are believed to beneficially 
own more than 5% of the Shares of the Company. 

<TABLE>
<CAPTION>
                                                              PERCENTAGE 
                                                         OF SHARES OUTSTANDING 
                                                              AND OPTIONS 
NAME AND ADDRESS                      AMOUNT OF SHARES        EXERCISABLE 
OF BENEFICIAL OWNER                  BENEFICIALLY OWNED     WITHIN 60 DAYS 
- -------------------                  ------------------     --------------    
<S>                                  <C>                <C>
Sanford C. Bernstein & Co., Inc.(1)..     850,075(2)              8.4% 
Gabelli Funds, Inc.(3)...............     925,900(4)              9.2% 
</TABLE>

- ------------ 
(1)    The address of Sanford C. Bernstein & Co., Inc., is 767 Fifth Avenue, 
       New York, New York 10153. 
(2)    Number of shares is based upon representations made by Sanford C. 
       Bernstein & Co., Inc. 
(3)    The address of Gabelli Funds, Inc., is One Corporate Center, Rye, New 
       York 10580-1434. 
(4)    Number of shares is based upon an amended Schedule 13-D filed by 
       Gabelli Funds, Inc. and affiliates, dated May 29, 1998. The shares 
       include shares owned by entities that may be deemed to be controlled or 
       under the control of Gabelli Funds, Inc. 

                                8           
<PAGE>
EXECUTIVE COMPENSATION AND OTHER INFORMATION 

 SUMMARY COMPENSATION TABLE 

   The following table sets forth certain summary information concerning 
compensation paid or accrued by the Company, to or on behalf of the Company's 
Chief Executive Officer and each of the four other most highly compensated 
executive officers of the Company (determined as of February 28, 1998) (the 
"Named Executive Officers") for the Company's last three fiscal years: 

<TABLE>
<CAPTION>
                                                                                        LONG TERM COMPENSATION 
                                                                               ---------------------------------------   
                                                 ANNUAL COMPENSATION                     AWARDS              PAYOUTS 
                                     -------------------------------------  ------------------------------------------ 
                              FISCAL                             OTHER      RESTRICTED                  LONG TERM 
                               YEAR                             ANNUAL         STOCK      NUMBER OF  INCENTIVE PLAN   ALL OTHER
NAME AND PRINCIPAL POSITION   ENDED   SALARY(1)    BONUS    COMPENSATION(2) AWARD(S)(4)    OPTIONS       PAYOUTS    COMPENSATION(5)
- ---------------------------  ------- ----------------------------------------------------------------------------------------------
<S>                         <C>      <C>        <C>         <C>             <C>          <C>          <C>            <C>
Lillian Vernon               2/28/98   $520,000  $      0      $463,450(3)   $      0           0         $  0           $215,551  
Chairman of the Board and    2/22/97    520,000         0             0             0           0            0            221,140 
Chief Executive Officer      2/24/96    520,000         0             0             0           0            0            225,199 

Howard P. Goldberg (6)       2/28/98   $350,000  $ 38,000      $      0      $      0           0         $  0           $  8,212 
President and                2/22/97    310,962   125,000(7)          0       136,300(8)   75,000            0              5,057 
Chief Operating Officer      2/24/96          0         0             0             0           0            0                  0 

Larry R. Blum (9)            2/28/98   $288,846  $ 65,000      $ 29,679(10)  $      0      17,500         $  0           $  8,212 
Executive Vice President     2/22/97    275,921         0             0             0      12,500            0              8,050 
                             2/24/96    251,988         0             0             0      15,000            0              8,250 

Laura L. Zambano             2/28/98   $288,846  $ 64,000      $      0      $      0      17,500         $  0           $  9,975 
Executive Vice President     2/22/97    275,992         0             0             0      12,500            0              9,688 
Merchandising                2/24/96    227,404         0             0             0      15,000            0              9,771 

Robert S. Mednick (11)       2/28/98   $235,385  $ 21,000      $      0      $      0      15,000         $  0           $  8,212 
Vice President               2/22/97    144,519         0        21,499(12)    61,250(13)  25,000            0              1,385 
Chief Financial Officer      2/24/96          0         0             0             0           0            0                  0 
                                                                                                                         
</TABLE>

- ------------ 
(1)    Consists of base salaries. No amounts were deferred at the election of 
       the executive officers. 
(2)    Perquisites to any executive officer (except as noted) did not exceed, 
       for such individual, the lesser of $50,000 or 10% of compensation. 
(3)    Represents payment of deferred compensation from fiscal years 
       1986-1989. 
(4)    The value of each restricted stock award reflects the closing price of 
       the stock on the date of grant. Dividends on shares of restricted stock 
       are paid at the same time and at the same rate as dividends on the 
       Company's unrestricted common stock. The aggregate number and value of 
       the restricted stock holdings of the Named Executive Officers are 
       disclosed in Notes 8 and 13 below. 

                                9           
<PAGE>
(5)    All Other Compensation consists of employer contributions pursuant to 
       the Company's Profit Sharing/401-k Plan (current year profit sharing 
       amounts estimated), compensation related to split-dollar life insurance 
       premiums, and above-market earnings on deferred compensation, in the 
       following amounts: 

<TABLE>
<CAPTION>
                                                      401(K) 
                                         PROFIT      MATCHING      SPLIT-DOLLAR   ABOVE-MARKET 
                                         SHARING   CONTRIBUTION   LIFE INSURANCE    EARNINGS 
                                        ---------  -------------- --------------  -------------- 
<S>                         <C>        <C>        <C>            <C>             <C>
Lillian Vernon......         2/28/98    $    0       $    0         $21,627        $193,924 
                             2/22/97         0            0          19,877         201,263 
                             2/24/96         0            0          18,266         206,933 

Howard P. Goldberg..         2/28/98    $3,462       $4,750         $     0        $      0 
                             2/22/97     2,230        2,827               0               0 
                             2/24/96         0            0               0               0 

Larry R. Blum.......         2/28/98    $3,462       $4,750         $     0        $      0 
                             2/22/97     3,550        4,500               0               0 
                             2/24/96     3,750        4,500               0               0 

Laura L. Zambano....         2/28/98    $3,462       $4,750         $ 1,763        $      0 
                             2/22/97     3,550        4,500           1,638               0 
                             2/24/96     3,750        4,500           1,521               0 

Robert S. Mednick...         2/28/98    $3,462       $4,750         $     0        $      0 
                             2/22/97         0        1,385               0               0 
                             2/24/96         0            0               0               0 

</TABLE>

(6)    The Company entered into an employment agreement with Mr. Goldberg on 
       March 13, 1996. Mr. Goldberg's employment agreement, which has an 
       initial term of three years, provides for an annual base salary of 
       $350,000. The Board may award Mr. Goldberg an annual bonus of up to 50% 
       of his annual base salary, and agreed to pay Mr. Goldberg a bonus of at 
       least $75,000 for the fiscal year ending February 22, 1997. The Company 
       also paid Mr. Goldberg a $50,000 bonus upon signing of the employment 
       agreement. 
(7)    Bonus amount includes a $50,000 bonus paid in March 1996 upon signing 
       of employment agreement, and an annual bonus of $75,000 accrued for the 
       fiscal year ended February 22, 1997 (see Note 6). 
(8)    The 10,000 shares of restricted stock were issued on March 29, 1996, 
       when the value of such shares, based on the stock's closing price of 
       $13.63, was $136,300. The stock vested over two years; 5,000 shares 
       vested on March 29, 1997, when the value of such shares, based on the 
       stock's closing price of $14.00, was $70,000; the remaining 5,000 
       shares vested on March 29, 1998, when the value of such shares, based 
       on the stock's closing price of $17.50, was $87,500. 
(9)    The Company entered into an employment agreement with Mr. Blum on March 
       1, 1995. Mr. Blum's employment agreement, which has an initial term of 
       three years, provides for an initial base salary of $250,000. The Board 
       may award Mr. Blum an annual bonus of up to 50% of his annual base 
       salary. 
(10)   Represents forgiveness of balance due on loan principal and interest. 
       The loan was made to Mr. Blum by the Company to exercise stock options 
       in fiscal years 1995 and 1996. 
(11)   The Company entered into an employment agreement with Mr. Mednick on 
       May 30, 1996. Mr. Mednick's employment agreement, which had an initial 
       term of one year, commencing June 27, 1996, provided for an annual base 
       salary of $225,000. The Board may award Mr. Mednick an annual bonus of 
       up to 40% of his annual base salary. This agreement was extended for 
       one year on June 27, 1997. 
(12)   Includes $17,286 related to relocation expenses. 
(13)   The 5,000 shares of restricted stock were issued on June 27, 1996, when 
       the value of such shares, based on the stock's closing price of $12.25, 
       was $61,250. The stock vested on June 27, 1997, when the value of such 
       shares, based on the stock's closing price of $16.50, was $82,500. 

                               10           
<PAGE>
OPTION GRANTS IN THE LAST FISCAL YEAR 

   The following table sets forth information concerning grants of stock 
options to the Named Executive Officers during the Company's fiscal year 
ended February 28, 1998: 

<TABLE>
<CAPTION>
                                                                                           POTENTIAL REALIZABLE
                                                                                                 VALUE AT       
                                                                                           ASSUMED ANNUAL RATES
                                                                                                    OF          
                                                                                                STOCK PRICE    
                                         % OF TOTAL                                            APPRECIATION    
                                       OPTIONS GRANTED                                      FOR OPTION TERM(1) 
                    NUMBER OF OPTIONS   TO EMPLOYEES   EXERCISE PRICE                    ------------------------  
NAME                     GRANTED       IN FISCAL YEAR     PER SHARE     EXPIRATION DATE     5%             10%             
- ----                ----------------- ---------------- --------------- ----------------- ----------   ----------   
<S>                 <C>                <C>                <C>          <C>                 <C>         <C>
Lillian Vernon                 0              --               --                      --        --          -- 

Howard P. Goldberg             0              --               --                      --        --          -- 

Larry R. Blum              5,000(2)         2.39%          $13.63          April 17, 2007  $ 42,879    $108,736 
                          12,500(3)         5.97%          $16.69      September 22, 2007  $131,400    $333,690 

Laura L. Zambano           5,000(2)         2.39%          $13.63          April 17, 2007  $ 42,879    $108,736 
                          12,500(3)         5.97%          $16.69      September 22, 2007  $131,400    $333,690 

Robert S. Mednick          2,500(2)         1.19%          $13.63          April 17, 2007  $ 21,440    $ 54,368 
                          12,500(3)         5.97%          $16.69      September 22, 2007  $131,400    $333,690 
</TABLE>

- ------------ 
(1)    In accordance with SEC rules, these columns show gains that might exist 
       for the respective options over a period of ten years. This valuation 
       is hypothetical; if the stock price does not increase above the 
       exercise price, compensation to the Named Executive Officers will be 
       zero. There is no guarantee that if and when the options are exercised, 
       they will have these values. 
(2)    One third of the options are exercisable on April 17, 1998, 1999, and 
       2000, respectively. 
(3)    One third of the options are exercisable on September 23, 1998, 1999, 
       and 2000, respectively. 

                               11           
<PAGE>
AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR 
AND FISCAL YEAR-END OPTION VALUES 

   The following table sets forth information concerning the exercise of 
options by the Named Executive Officers during the Company's fiscal year 
ended February 28, 1998, and the value of unexercised options held by the 
Named Executive Officers as of the end of the fiscal year: 

<TABLE>
<CAPTION>
                                                                               VALUE OF 
                                                          NUMBER OF           UNEXERCISED 
                                                         UNEXERCISED         IN-THE-MONEY 
                                                      OPTIONS AT FISCAL    OPTIONS AT FISCAL 
                                                           YEAR-END           YEAR-END(1) 
                       SHARES ACQUIRED      VALUE        EXERCISABLE/        EXERCISABLE/ 
NAME OF INDIVIDUAL       ON EXERCISE       REALIZED     UNEXERCISABLE        UNEXERCISABLE 
- ------------------     ---------------    ----------  -----------------    ----------------- 
<S>                   <C>                <C>          <C>                 <C>
Lillian Vernon                  0       $     0 
        Exercisable                                        140,000              $304,200 
      Unexercisable                                              0              $      0 
Howard P. Goldberg              0       $     0 
        Exercisable                                         25,000              $ 93,750 
      Unexercisable                                         50,000              $187,500 
Larry R. Blum                   0       $     0
        Exercisable                                         59,167              $181,860 
      Unexercisable                                         30,833              $ 83,290 
Laura L. Zambano           15,000       $52,500
        Exercisable                                         44,167              $108,660 
      Unexercisable                                         30,833              $ 83,290 
Robert S. Mednick               0       $     0 
        Exercisable                                          8,333              $ 42,748 
      Unexercisable                                         31,667              $103,502 
</TABLE>

- ------------ 
(1)    Calculated using the fair market value of shares at the close of the 
       market on February 27, 1998, of $17.38. 

                               12           
<PAGE>
DIRECTOR COMPENSATION 

   The Company pays Messrs. Salon, Gitlitz and Berman and Ms. Eveillard an 
annual retainer of $20,000, and William Phillips and Bert W. Wasserman, 
Chairpersons of the Compensation and Audit Committees, respectively, an 
annual retainer of $22,500. Additionally, all non-employee Directors receive 
$1,000 (plus expenses) per Board meeting attended and $1,000 (plus expenses) 
per Committee meeting attended. 

   The Company has a Stock Option Plan for Non-Employee Directors, which 
provides that as of the date of each Annual Meeting that occurs while this 
plan is in effect, each individual who is a non-employee director be granted 
an option to purchase 2,500 shares of Common Stock of the Company at an 
exercise price equal to 100% of the fair market value per share of Common 
Stock on the day the option is granted. The Company has proposed to amend the 
current option plan to provide for a grant of options to purchase not less 
than 2,500, nor more than 5,000 shares of Common Stock to non-employee 
directors on the date of appointment to the Board of Directors, as well as on 
the date of each Annual Meeting. Such options will have an exercise price 
equal to 100% of the fair market value per share of Common Stock on the day 
the option is granted. See Proposal 4 herein. 

   On December 18, 1997 the Board of Directors granted options, outside of 
any option plan, to Ms. Eveillard and Messrs. Wasserman, Gitlitz and Berman 
to each purchase 2,500 shares of Common Stock at an exercise price of $15.75 
per share. Ms. Eveillard and Messrs Wasserman, Gitlitz and Berman were all 
appointed to the Board of Directors after the date of the annual meeting in 
the year of their appointments, and thus did not receive any options at that 
time. 

   In fiscal 1998, Messrs. Phillips, Salon, Wasserman and Ms. Lilyan 
Affinito, a former Board member, each received options to purchase 2,500 
shares at an exercise price of $17.00, pursuant to the Stock Option Plan for 
Non-Employee Directors. 

CERTAIN TRANSACTIONS WITH EXECUTIVE OFFICERS AND DIRECTORS 

   The Company presently occupies a 41,000 square foot corporate headquarters 
facility in New Rochelle, New York, pursuant to a sublease between the 
Company and Fred P. and David C. Hochberg. David Hochberg is an executive 
officer and a director of the Company. Fred P. Hochberg was a director of the 
Company through November 20, 1995, and continues to be a significant 
stockholder of the Company. The sublease is a net lease and the Company, 
besides paying an annual rental of $429,788, is responsible for all real 
estate taxes, insurance and other expenses associated with the operation and 
maintenance of the premises, including repairs, which expenses amounted to 
approximately $150,000 in fiscal 1998. The sublease expires on July 30, 1998. 
The Company has entered into a sublease with a non-affiliated party for a 
65,000 square foot headquarters facility located in Rye, New York. The 
Company will relocate to the new facility in July, 1998. 

                               13           
<PAGE>
   Effective February 27, 1985, Fred P. Hochberg entered into a deferred 
compensation agreement with the Company that provided for deferred 
compensation for four years commencing in fiscal 1986. This agreement, as 
amended, provides that his retirement benefit is $5,525,000, payable over a 
10 year period commencing 2017, and that his death benefit calculated as of 
February 28, 1998 was $1,736,552. The agreement further provides that these 
payments are due Mr. Hochberg or his beneficiaries whether or not he is 
employed by the Company. 

   Effective February 27, 1985, David C. Hochberg entered into a deferred 
compensation agreement with the Company that provided for deferred 
compensation for four years commencing in fiscal 1986. This agreement, as 
amended, provides that his retirement benefit is $3,540,000, payable over a 
10 year period commencing 2022, and that his death benefit calculated as of 
February 28, 1998 was $867,903. The agreement further provides that these 
payments are due Mr. Hochberg or his beneficiaries whether or not he is 
employed by the Company. 

   Leo Salon is senior partner of Salon, Marrow & Dyckman, LLP, which firm 
provides legal services to the Company. In fiscal 1998, the Company paid 
$530,934 in legal fees to Salon, Marrow & Dyckman, LLP. 

   In fiscal 1995 and 1996, the Company made loans to Larry Blum, aggregating 
$156,064. The loans were made to Mr. Blum to enable him to exercise stock 
options which were expiring and to enable him to pay the required taxes due 
upon the vesting of certain restricted stock. On July 1, 1997, the balance of 
the loans and accrued interest ($29,679) was forgiven by the Company. The 
forgiveness has been treated as compensation to Mr. Blum. 

   On March 13, 1996, the Company entered into a three-year employment 
agreement with Howard Goldberg, President and Chief Operating Officer. The 
agreement provides for an annual base salary of $350,000, 75,000 
non-qualified stock options which are exercisable over a three year period, 
commencing on March 29, 1997, and 10,000 shares of restricted stock, of which 
5,000 shares vested on March 29, 1997, and the remaining 5,000 shares vested 
on March 29, 1998. Additionally, the Company paid Mr. Goldberg a $50,000 
bonus upon the signing of the agreement. The Board may award Mr. Goldberg an 
annual bonus of up to 50% of his annual base salary, and agreed to pay Mr. 
Goldberg a bonus of at least $75,000 for the fiscal year ending February 22, 
1997. In the event that Mr. Goldberg is dismissed by the Company without 
"cause", as that term is defined in his employment agreement, the Company is 
obligated to pay him 100% of his base salary until the earlier of (i) March 
28, 1999, (ii) the date which is twenty-four months after the date of such 
termination or (iii) the date he becomes employed by or becomes a consultant 
to a competitor of the Company. 

   On May 30, 1996, the Company entered into a one year employment agreement 
(which term commenced on June 27, 1996) with Robert S. Mednick, Vice 
President and Chief Financial Officer. The agreement provides for a base 
salary of $225,000, 25,000 non-qualified stock options, which are exercisable 
over a three year period commencing June 27, 1997 and 5,000 shares of 
restricted stock which 

                               14           
<PAGE>
vested on June 27, 1997. The Board may award Mr. Mednick an annual bonus of 
up to 40% of his annual base salary. Mr. Mednick's employment agreement was 
extended for one year on June 27, 1997. 

   In July 1997, the Company entered into agreements with certain members of 
the Company's senior management (the "Executives"). The agreements provide, 
in part, that if there is a change of control (as defined in the agreement) 
on or prior to June 30, 2002 and the Executive is terminated (i) without 
cause by the Company within two years of the change of control; or (ii) 
without cause by the Company after the execution of the agreement, but prior 
to the change in control and the change of control occurs within 6 months of 
the agreement; or (iii) with good reason (as defined in the agreement) by the 
Executive within two years of the change of control, the Executive shall be 
paid a lump sum on the termination date. The lump sum is based upon the time 
elapsed since the change of control, the Executive's termination date, and a 
formula starting at 200% of the Executive's adjusted income, as defined in 
the agreement, if 0-12 months have elapsed, and decreasing, in stages, to 0% 
if more than 24 months have elapsed since the change in control. 

   Additionally, the agreements provide that after a change of control has 
occurred, while its stock remains publicly traded, the Company will honor, 
whether vested or not, the Executive's exercise of all of his or her stock 
options. In the event that the Company's shares are not publicly traded after 
the change of control, the Company will pay the Executive an amount, 
calculated as set forth in the agreements, which is the equivalent of the 
economic value of such options. 

REPORT OF THE COMPENSATION COMMITTEE 

   The Report of the Compensation Committee and the Performance Graph herein 
shall not be incorporated by reference into any filing, notwithstanding 
anything to the contrary set forth in any of the Company's previous filings 
under the Securities Act of 1933, as amended, or the Securities Exchange Act 
of 1934 that might incorporate future filings in whole or in part, including 
this Proxy Statement. 

   The Compensation Committee of the Board of Directors (the "Committee") is 
composed entirely of independent, non-employee directors. The Committee is 
responsible for setting and administering the Company's employee compensation 
plans, subject to the approval of the Board of Directors. The Committee 
applies a philosophy based on the premise that the achievements of the 
Company result from the coordinated efforts of all individuals working toward 
common objectives. 

COMPENSATION PHILOSOPHY 

   The goals of the compensation program are to align compensation with 
business objectives and performance, and to enable the Company to attract, 
retain and reward competent executives who contribute to the long-term 
success of the Company. 

     o  The Company pays competitively. The Company is committed to providing 
    a compensation program that helps attract and retain highly competent 
    executive officers. To ensure that pay is 

                               15           
<PAGE>
    competitive, the Company regularly compares its pay practices with those 
    of other leading companies in the retail and direct mail catalog 
    industries. 

     o  The Company pays for sustained and improved performance. Executive 
    officers are rewarded based upon corporate performance and individual and 
    team goals. Each year the Committee approves an incentive compensation 
    plan (Performance Unit Plan) which establishes a dollar bonus pool and 
    guidelines for bonus payments based upon per share earnings. Performance 
    is evaluated by reviewing the individual's performance against both 
    quantitative and qualitative objectives. 

     o  The Company encourages stock ownership by management. The Company 
    believes stock ownership by management fosters an interest in the 
    enhancement of stockholder value and thus aligns management's interest 
    with that of the stockholders. 

COMPENSATION OF THE CHIEF EXECUTIVE OFFICER 

   Lillian Vernon, the Chairman of the Board and Chief Executive Officer, 
founded the Company forty-seven years ago. She has played and continues to 
play a pivotal role in the Company and its development. She is involved in 
all aspects of the Company's business. In determining Miss Vernon's total 
compensation, the Committee considered her leadership and contributions to 
the Company during fiscal 1998. In 1992, the Company extended Miss Vernon's 
employment agreement for five years. By its provisions, at the end of its 
term, the employment agreement continues at will, terminable upon ninety (90) 
days written notice. Miss Vernon currently receives a base salary of $520,000 
per annum. Her salary is reviewed annually by the Committee and may be 
increased at the Board of Directors' discretion. In reviewing Miss Vernon's 
base salary, the Board of Directors considers the base salaries paid to the 
chief executive officers of other companies in the retail and direct mail 
catalog industry. In addition, the Board of Directors, upon the 
recommendation of the Committee, may award a bonus to Miss Vernon. The 
employment agreement also provides for the full payment of salary to Lillian 
Vernon for a two year period should she become disabled and unable to perform 
her duties. 

   Miss Vernon's compensation is tied to the performance of the Company, 
specifically earnings per share. Miss Vernon declined to receive a bonus in 
fiscal 1998. In fiscal 1997, the Company did not meet the specific goals 
previously established by the Board of Directors. The Compensation Committee, 
with the approval of the Board of Directors and at the request of Miss 
Vernon, did not award her a bonus. 

   Miss Vernon is eligible to participate in the Company's stock option 
program and other benefit plans, as are all other executives of the Company. 

   Effective February 27, 1985, Lillian Vernon entered into a deferred 
compensation agreement with the Company which provided for deferred 
compensation for four years commencing in fiscal 1986. Lillian Vernon's 
Deferred Compensation Agreement, which was amended on April 30, 1992, 
provides that her retirement benefit is $4,634,500 payable over a ten year 
period commencing 1997. 

                               16           
<PAGE>
Her death benefit consists of the remaining portion of the deferred 
compensation payments at the time of her death. 

COMPENSATION VEHICLES 

   The Company uses a total compensation program that consists of cash and 
equity based compensation. 

 Cash Based Compensation 

   Salary 

   Individual salary determinations of the Company's executive officers are 
based on experience, sustained performance and comparison to peers inside and 
outside the Company. 

   Bonus-Performance Unit Plan 

   As previously discussed, under the Company's Performance Unit Plan, the 
Committee establishes a dollar bonus pool and guidelines for bonus payments 
based upon per share earnings. Corporate vice presidents, department 
directors and managers participate in the Performance Unit Plan. Generally, 
payments are based in part upon the achievement of corporate goals and in 
part upon achievement of individual and team goals. Bonus compensation may be 
paid in cash or in shares of the Company's Common Stock, at the Company's 
option. While the Company's fiscal 1998 results reflected a significant 
improvement in earnings per share compared to the prior year's results, due 
to various factors, earnings did not fully meet the specific goals previously 
established by the Board of Directors. However, the Board, cognizant that 
certain factors beyond the control of management affected earnings, wished to 
recognize the efforts of management and awarded performance bonuses 
aggregating approximately $810,000 to the Company's management. 

   Profit-Sharing Plan 

   The Company maintains a profit-sharing plan for the benefit of all 
employees, including its executive officers, who have met certain minimum 
service requirements. The Company's annual contribution is discretionary, as 
determined by the Board of Directors. 

   The Company's profit-sharing plan also includes an employee contribution 
and employer matching contribution (401(k)) feature. Under the 401(k) feature 
of the plan, eligible employees may make pre-tax contributions up to 10% of 
their annual compensation. Employee contributions of up to 6% of compensation 
are currently matched by the Company at a rate of 50%. 

 Equity Based Compensation 

   Restricted Stock and Stock Options 

   The purpose of these programs is to provide additional incentives to 
employees to work to maximize stockholder value. The restricted stock and 
stock option plans are administered by the Committee, which 

                               17           
<PAGE>
has the authority to determine the individuals to whom, the times at which 
options and/or restricted stock may be granted or awarded and the number of 
shares to be covered by each such grant or award. The Company may grant stock 
options and restricted stock awards to the Company's management -the officers 
and departmental directors. Stock options are granted to executive officers 
in amounts based upon levels of organization within the Company. The programs 
also utilize vesting periods, which are determined by the Committee, to 
encourage key employees to continue in the employ of the Company. 

   The Compensation Committee:  William E. Phillips 
                                Jonah Gitlitz 
                                Bert W. Wasserman 

PERFORMANCE GRAPH 

Set forth below is a performance graph that shows the cumulative total return 
(assuming dividend reinvestment) on the Company's Common Stock compared with 
the cumulative total return of the Standard & Poor's 500 Stock Index and the 
Standard & Poor's Specialty Retail Index for the period of the Company's last 
five fiscal years (February 1993 = 100): 

                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
            AMONG LILLIAN VERNON, S&P 500, AND S&P SPECIALTY RETAIL

<TABLE>
<CAPTION>
              LILLIAN VERNON                          S&P SPECIALTY
               CORPORATION        S&P 500                RETAIL
            -------------------------------------------------------
     <S>        <C>               <C>                <C>   
      1993       100.00            100.00                100.00
      1994       139.45            108.34                101.57
      1995       149.58            116.31                 96.39
      1996       113.93            156.68                 94.27  
      1997       105.91            197.67                107.83
      1998       149.94            266.86                113.93

</TABLE>

The Board of Directors recognize that the market price of stock is influenced 
by many factors, only one of which is company performance. The stock price 
performance shown on the graph is not necessarily indicative of future price 
performance. 

                               18           
<PAGE>
                  2. RATIFICATION OF APPOINTMENT OF AUDITORS 

   Subject to stockholder ratification, the Board of Directors has appointed 
the firm of Coopers & Lybrand L.L.P. as independent auditors for the fiscal 
year ending February 27, 1999. Coopers & Lybrand L.L.P. has audited the 
accounts of the Company since fiscal year 1985. If the stockholders do not 
ratify this appointment, other certified public accountants will be 
considered by the Board. 

   A representative of Coopers & Lybrand L.L.P. is expected to be present at 
the Annual Meeting and will be available to respond to questions. 

   The affirmative vote of the holders of a majority of the shares of Common 
Stock present in person or by proxy at the 1998 Annual Meeting and entitled 
to vote is required to ratify the appointment of Coopers & Lybrand L.L.P. as 
independent auditors for the fiscal year ended February 27, 1999. 

   The Board of Directors recommends a vote "FOR" ratifying the appointment 
of Coopers & Lybrand L.L.P. 

            3. PROPOSAL TO ADOPT THE EMPLOYEE STOCK PURCHASE PLAN 

   On February 24, 1998 the Board of Directors, subject to the approval of 
the Company's stockholders, adopted a new Employee Stock Purchase Plan 
("Purchase Plan"). The Board reserved 100,000 shares of Common Stock for the 
Purchase Plan. The Company's prior Employee Stock Purchase Program terminated 
in fiscal 1998 upon the utilization of the shares reserved for the Program. 
Pursuant to the Purchase Plan, shares of the Company's Common Stock will be 
offered to eligible employees, at a discount of up to 15% from the prevailing 
market price. The Board of Directors believes that the Purchase Plan will act 
as an incentive to encourage stock ownership by employees of the Company by 
acquiring or increasing their proprietary interest in the Company. The 
Purchase Plan is designed to encourage eligible employees to remain in the 
employ of the Company. 

SUMMARY OF EMPLOYEE STOCK PURCHASE PLAN 

   The following summary of the Employee Stock Purchase Plan is qualified in 
its entirety by the complete text of the Employee Stock Purchase Plan, which 
is annexed hereto as Exhibit "A". 

 Administration of the Purchase Plan 

   The Purchase Plan is administered by the Compensation Committee (the 
"Committee"). At the present time, the Committee is composed of the following 
directors: William E. Phillips (Chairman), Bert W. Wasserman and Jonah 
Gitlitz. 

   From time to time the Board of Directors or the Committee may grant to 
each eligible employee who is a participant in the Purchase Plan, options to 
purchase shares of Common Stock during a period to be established by the 
Board or the Committee (the "Payment Period"). 

                               19           
<PAGE>
 Shares Available for Distribution 

   The Company has reserved 100,000 shares for issuance under the Purchase 
Plan. Such number of shares is subject to increase or decrease by reason of 
stock splits, reclassifications, stock dividends, changes in par value and 
the like. The shares subject to the Purchase Plan shall be authorized and 
unissued shares of Common Stock or shares reacquired by the Company, 
including shares purchased in the open market and shares held as treasury 
stock. 

 Amendment to the Purchase Plan 

   The Purchase Plan may be terminated at any time by the Board of Directors. 
It will terminate when all or substantially all of the shares of Common Stock 
reserved for the purposes of the Purchase Plan have been purchased. If at any 
time the number of shares reserved for the Purchase Plan are not in 
sufficient number to satisfy all of the unfilled purchase requirements, the 
available shares shall be apportioned among participants in proportion to 
their options and the Purchase Plan will terminate. Upon termination of the 
Purchase Plan, all payments not used to purchase stock will be refunded. The 
Board of Directors may amend the Purchase Plan, but no amendment may (i) 
increase the number of shares to be offered under the Purchase Plan or (ii) 
change the class of employees eligible to receive options under the Purchase 
Plan. 

 Interpretation 

   The interpretation and construction by the Committee of any provisions of 
the Purchase Plan or of any option granted under the Purchase Plan shall be 
final unless otherwise determined by the Board of Directors. 

 Eligibility 

   All employees of the Company and any of its participating subsidiaries, 
shall be eligible to receive options under the Purchase Plan to purchase the 
Company's Common Stock, except: 

   (i) employees who have been employed less than two years; 

   (ii) employees whose customary employment is 20 hours or less per week; or 

   (iii) employees whose customary employment is for not more than five 
months in any calendar year. 

   Any employee who has satisfied the eligibility requirements under the 
Company's Profit Sharing Plan shall be eligible to receive options under the 
Purchase Plan to purchase the Company's Common Stock. Notwithstanding the 
above, any employee who is a "highly compensated employee" as that term is 
defined by Section 414(q) of the Code, and who is an executive officer and/or 
vice president of the Company is not eligible to participate in the Purchase 
Plan. An employee is eligible to participate in the Purchase Plan on the 
first day of the calendar quarter following the completion of 12 months of 
employment in which such employee completes at least 1,000 hours of service. 
After the first 12 months of employment, the employee shall become an 
eligible employee on the January 1 following the first 

                               20           
<PAGE>
calendar year in which the employee completes 1,000 hours of service, 
beginning with the calendar year that includes the employee's one-year 
anniversary. Employees who were participants in the Company's Profit Sharing 
Plan on January 1, 1998 are automatically eligible to participate in the 
Purchase Plan. An eligible employee who is re-employed after a break in 
service and the number of consecutive one-year breaks in service equals or 
exceeds 5, shall have to satisfy the aforementioned requirements. Otherwise a 
re-employed employee becomes an eligible employee on the first day of the 
calendar quarter following his or her re-employment date. No options will be 
granted to any employee if he or she owns five percent or more of the total 
combined voting power of all classes of stock of the Company. 

 Payment Periods and Option Price 

   From time to time, the Board of Directors or the Committee may grant to 
each eligible employee options to purchase, during the Payment Period, the 
Company' Common Stock at an Option Price established by the Board or the 
Committee. In no event may the option period exceed twenty-seven (27) months. 
The Board or the Committee shall have the discretion to determine the number 
of options granted at a particular time. Any options granted shall be 
allocated equally to each Purchase Plan participant. A participant who has 
received an option may purchase shares of Common Stock by exercising any and 
all options granted to him or her during the Payment Period. The Payment 
Period for the grant shall be established by the Board or the Committee at 
the time of each grant. 

   The Option Price for each Payment Period shall be no less than 85% of the 
average market price of the Common Stock on the last business day of the 
fiscal quarter, rounded up to avoid fractions other than 1/4, 1/2 and 3/4. 
The average market price is the average of the high and low prices of the 
Common Stock as traded on the American Stock Exchange. Business day for the 
purposes of the Purchase Plan means a day on which there is trading on a 
national securities exchange. 

   No employee shall be granted an option which permits his or her rights to 
purchase Common Stock to accrue at a rate which exceeds $25,000 of such stock 
for each calendar year in which such option is outstanding. 

 Termination of Rights 

   An employee's rights under the Purchase Plan terminates when he or she 
ceases to be an employee of the Company because of retirement, resignation, 
layoff, discharge, death, change of status or for any other reason. 

 Transferability 

   Employee's rights under the Purchase Plan are non-transferable. 

 Exercise of Options 

   Employees will be deemed to have exercised all or a portion of his or her 
grant of options by (i) tendering payment in cash or such other medium 
acceptable to the Committee; and (ii) by completing such administrative forms 
as prescribed by the Committee. The purchase price and the completed forms 
must be completed and tendered before the last business day of the Payment 
Period for a particular grant. 

                               21           
<PAGE>
 Re-Offer of Shares 

   Although the Purchase Plan is intended to provide Common Stock to 
employees for investment and not resale, the Company does not intend to 
restrict or influence any employee in the conduct of his or her own affairs. 
The Company intends to file a registration statement registering the shares 
reserved for the Purchase Plan shortly after the adoption of the Purchase 
Plan by the Company's stockholders. Upon the filing and effectiveness of the 
registration statement, an employee may sell stock purchased under the 
Purchase Plan at any time he or she chooses. Due to certain Federal tax 
requirements, each employee pursuant to the Purchase Plan, will agree to give 
the Company notice of any sales of stock by the employee within two years of 
the grant of the option or within one year of the exercise of the option, 
showing the number of shares of stock sold. 

 Federal Income Tax Considerations 

   The Company intends the Employee Stock Purchase Plan to qualify as a Code 
Section 423(b) Plan. Accordingly, if the employee does not dispose of the 
stock acquired through the Purchase Plan within two years from the date of 
the granting of the option to purchase and within one year from that date 
that such option to purchase is exercised, then no income will be realized by 
the employee either at the time of the grant of the option or when the shares 
are actually acquired. Where the option price for the stock is between 85% 
and 100% of the fair market value of the stock at the time the option was 
granted, the employee realizes ordinary income to the extent of the lesser of 
(i) the amount by which the fair market value of the stock at the time the 
option was granted exceeds the option price; or (ii) the amount by which the 
fair market value of the stock at the time of disposition of the stock 
exceeded the price paid. Any remaining gains, representing appreciation that 
has occurred from the date the stock was acquired to the date the stock was 
disposed of, will be taxed at capital gain rates. 

   The Company will not be entitled to a deduction at the grant or exercise 
date. 

   The affirmative vote of the holders of a majority of the shares of Common 
Stock outstanding is required to approve the adoption of the Employee Stock 
Purchase Plan. 

   The Board of Directors recommends a vote "FOR" the adoption of the 
Employee Stock Purchase Plan. 

        4. PROPOSAL TO ADOPT AMENDMENTS TO THE 1997 STOCK OPTION PLAN 
                          FOR NON-EMPLOYEE DIRECTORS 

   On April 21, 1998, the Board of Directors adopted, subject to the approval 
of stockholders, amendments to the 1997 Stock Option Plan for Non-Employee 
Directors (the "Non-Employee Directors Plan"). The Board of Directors adopted 
an amendment which provides that non-employee Directors will receive options 
to purchase shares of Common Stock upon their appointment to the Board of 
Directors, in addition to the grant of options presently provided for on the 
date of the Annual Meeting. Additionally, the Board of Directors has amended 
the Non-Employee Directors Plan to provide that the number of shares included 
in each grant be at least 2,500 shares and not more than 5,000 shares, such 
number to be determined by the members of the Board of Directors who are not 
eligible to receive grants pursuant to the Non-Employee Directors Plan. 

                               22           
<PAGE>
   The Board also amended the Non-Employee Directors Plan to modify the 
definition of the directors who are eligible to receive non-employee director 
options to comply with changes made by the Securities and Exchange Commission 
to Rule 16b-3 of the Securities Exchange Act of 1934. 

   The Board of Directors also increased the number of shares of stock which 
may be granted or awarded under the Non-Employee Directors Plan, from 50,000 
shares to 100,000 shares. 

   The Non-Employee Directors Plan presently provides for the grant of 
options to non-employee directors to purchase 2,500 shares of Common Stock on 
the date of the Annual Meeting of Stockholders. When a director is appointed 
to the Board of Directors, to fill a vacancy or because of an expansion in 
the size of the Board of Directors at a time other than at the Annual 
Meeting, such directors do not receive options until the date of the next 
Annual Meeting. The Board believes that this situation creates inequities 
between newly appointed non-employee directors and existing non-employee 
directors and can create an impediment to attracting persons to serve on the 
Board. In order to correct the aforementioned situation, the Board adopted 
the amendment to the Non-Employee Directors Plan. 

   Changes in provisions of the securities laws allow the Board of Directors 
flexibility in determining the number of shares in each of the options that 
are granted to non-employee directors under the Non-Employee Directors Plan. 

   The Board believes that the flexibility provided by the aforementioned 
amendments enhance the Company's ability to attract and retain individuals 
who possess varied skills and talents and are persons of exceptional ability, 
to serve on its Board. 

SUMMARY OF NON-EMPLOYEE DIRECTORS OPTION PLAN 

   The following summary of the Non-Employee Directors Option Plan is 
qualified in its entirety by the complete text of the Non-Employee Directors 
Option Plan, which is annexed hereto as Exhibit "B". 

 Administration 

   The Board of Directors is authorized to administer the Non-Employee 
Directors Option Plan in accordance with its terms. However, the Board shall 
have no discretion with respect to the selection of Directors to receive 
options, or the exercise price thereunder. The Board has limited discretion, 
as more fully described herein, with respect to the number of shares of 
Common Stock subject to such options. 

 Eligibility 

   An Eligible Director is defined as a Director of the Company who is not an 
employee or officer of the Company or its subsidiaries and who does not 
receive compensation from the Company for services rendered as a consultant 
or in any other capacity other than a director, except for an amount that 
would not have to be disclosed under the Federal securities laws (presently 
$60,000); does not possess an interest in any other transaction that would 
have to be disclosed and is not engaged in a business transaction that would 
have to be disclosed. There are currently four Eligible Directors. 

                               23           
<PAGE>
 Shares Subject to the Non-Employee Directors Option Plan 

   An aggregate of 100,000 shares of Common Stock shall be available for 
issuance upon the exercise of options granted under the Non-Employee 
Directors Option Plan. This number is subject to adjustment in the event of a 
stock split, stock dividend, subdivision or combination of the Common Stock 
or other changes in corporate structure affecting the Common Stock. 

 Grant, Term and Conditions of Options 

   As of the date of the 1998 Annual Stockholders' Meeting, and as of the 
date of each of the subsequent four Annual Stockholders' Meetings, each 
individual who is then an Eligible Director will be granted an option to 
purchase shares of Common Stock. Additionally, each individual who is an 
Eligible Director will be granted an option to purchase shares of stock as of 
the date that the individual is appointed to the Board of Directors. The 
number of shares subject to each such option shall be at least 2,500 shares 
but not more than 5,000 shares, such number to be determined by the members 
of the Board of Directors who are not eligible to receive options pursuant to 
the Plan. The options will be nonstatutory stock options not intended to 
qualify under Section 422 of the Code as ISO's. The purchase price per share 
of the Common Stock deliverable upon option shall be 100% of the fair market 
value per share of Common Stock, on the day the option is granted. Eligible 
Directors shall pay the exercise price of the options in either cash or in 
Common Stock. The Options granted shall be for a term of not more than 10 
years from date of grant. Except as set forth below, options shall be 
exercisable in whole or in part one year after the date of grant. 

   All outstanding options held by an optionee shall automatically be 
cancelled upon such optionee's termination of service as an Eligible Director 
except in the following circumstances -if such termination of service as an 
Eligible Director occurs by reason of (i) declining to stand for re-election 
or (ii) becoming an employee of the Corporation or a subsidiary or (iii) 
becoming disabled (as defined in the Company's Profit Sharing Plan). All 
outstanding options held by such optionee on the date of such termination 
shall continue to be fully exercisable for up to five years following the 
date of such termination but in no event after the expiration date of the 
options. In the event of the death of an optionee (whether before or after 
termination of service as an Eligible Director), all outstanding options held 
by such optionee and not previously cancelled or expired on the date of death 
shall be fully exercisable by such optionee's legal representative within 
one-year after the date of death (without regard to the expiration date of 
the option specified in accordance with the preceding sentence). 

 Mergers, Sales and Change of Control 

   In the case of certain mergers, consolidations or combinations of the 
Company with or into other corporations, or in the event of a Change of 
Control of the Company as defined in the Non-Employee Directors Option Plan, 
the holder of each option then outstanding shall (unless the Board determines 
otherwise) have the right to receive, on the date or effective date of such 
event, a cash or stock payment in an amount calculated as set forth in the 
Non-Employee Directors Option Plan, which is equivalent to the economic value 
of the option on such date. 

                               24           
<PAGE>
 Plan Amendments 

   The Non-Employee Directors Option Plan may be amended by the Board as it 
shall deem advisable. Without the authorization and approval of the 
Stockholders, however the Board may not increase the number of shares which 
may be purchased pursuant to options granted under the Non-Employee Directors 
Option Plan, change the requirement that option grants be priced at 100% of 
fair market value on the date of grant, modify in any respect the class of 
individuals who constitute Eligible Directors or materially increase the 
benefits accruing to optionees under the Non-Employee Directors Option Plan. 
Plan provisions relating to the class of Directors eligible to receive 
options under the Non-Employee Directors Option Plan and to the price, amount 
and timing of option grants under the Non-Employee Directors Option Plan may 
not be amended more than once every six months, other than to comply with 
changes in applicable law. 

 Term of Plan 

   The amendments to the Non-Employee Directors Option Plan have been 
approved by the Board and shall become effective upon approval by the 
Stockholders. The Non-Employee Directors Plan shall terminate on the day 
following the Annual Stockholders' Meeting held in the year 2002 unless the 
Non-Employee Directors Option Plan is extended or terminated at an earlier 
date by the stockholders. 

 Federal Income Tax Consequences 

   Under present Federal income tax laws, options granted under the 
Non-Employee Directors Option Plan would have the following tax consequences. 

   When an optionee exercises an option, the difference between the option 
price and any higher market value of the stock on the date of exercise will 
be ordinary income to the optionee and will be allowed as a deduction for 
Federal income tax purposes to the Company. When an optionee disposes of 
shares acquired by the exercise of the option, any amount received in excess 
of the market value of the shares on the date of exercise will be treated as 
long or short term capital gain, depending upon the holding period of the 
shares. If the amount received is less than the market value of the shares on 
the date of the exercise, the loss will be treated as long or short term 
capital loss, depending upon the holding period of the shares. 

   The Non-Employee Directors Option Plan is not subject to any provision of 
ERISA and is not qualified under Section 401(a) of the Code. 

   The affirmative vote of the holders of a majority of the shares of Common 
Stock outstanding is required to approve the adoption of the amendments to 
the Non-Employee Directors Option Plan. 

   The Board of Directors recommends a vote "FOR" the ratification of the 
amendments to the Lillian Vernon Corporation 1997 Stock Option Plan for 
Non-Employee Directors. 

                               25           
<PAGE>
               5. STOCKHOLDER PROPOSALS FOR THE ANNUAL MEETING 
                              TO BE HELD IN 1999 

   No person who intends to present a proposal for action at a forthcoming 
stockholders' meeting of the Company may seek to have the proposal included 
in the proxy statement or form of proxy for such meeting unless that person 
(a) is a record beneficial owner of at least 1% or $1,000 in market value of 
shares of Common Stock, has held such shares for at least one year at the 
time the proposal is submitted, and such person shall continue to own such 
shares through the date on which the meeting is held; (b) provides the 
Company in writing with his or her name, address, the number of shares held 
by him or her and the date upon which he or she acquired such shares with 
documentary support for a claim of beneficial ownership; (c) notifies the 
Company of his or her intention to appear personally at the meeting or by a 
qualified representative under Delaware law to present his or her proposal 
for action; and (d) submits his or her proposal timely. A proposal to be 
included in the proxy statement or proxy for the Company's next annual 
meeting of stockholders will be submitted timely only if the proposal has 
been received at the Company's principal executive office no later than 
February 5, 1999. If the date of such meeting is changed by more than 30 
calendar days from the date such meeting is scheduled to be held under the 
Company's By-Laws, or if the proposal is to be presented at any meeting other 
than the next annual meeting of stockholders, the proposal must be received 
at the Company's principal executive office at a reasonable time before the 
solicitation of proxies for such meeting is made. 

   Even if the foregoing requirements are satisfied, a person may submit only 
one proposal of not more than 500 words with a supporting statement if the 
latter is requested by the proponent for inclusion in the proxy materials, 
and under certain circumstances enumerated in the Securities and Exchange 
Commission's rules relating to the solicitation of proxies, the Company may 
be entitled to omit the proposal and any statement in support thereof from 
its proxy statement and form of proxy. 

                              6. OTHER BUSINESS 

   So far as the Board of Directors is aware, no matters will be presented at 
the Meeting for action on the part of the stockholders other than those 
stated in the notice of this meeting. 

   A copy of the Company's annual report to the Securities and Exchange 
Commission on Form 10-K for the year ended February 28, 1998, may be obtained 
without charge, by calling or writing David C. Hochberg, Lillian Vernon 
Corporation, 543 Main Street, New Rochelle, New York 10801, (914) 637-5624. 

By Order of the Board of Directors 



Susan C. Handler 
Secretary 
June 5, 1998 

                               26           
<PAGE>
                                                                     EXHIBIT A 

                          LILLIAN VERNON CORPORATION 
                         EMPLOYEE STOCK PURCHASE PLAN 

1. Purpose 

   This Employee Stock Purchase Plan (the "Plan") is intended as an incentive 
to encourage stock ownership by all eligible employees of Lillian Vernon 
Corporation (the "Company") and participating subsidiaries so that they may 
share in the success of the Company by acquiring or increasing their 
proprietary interest in the Company. The Plan is designed to encourage 
eligible employees to remain in the employ of the Company. It is intended 
that options issued pursuant to this Plan shall constitute options issued 
pursuant to an "employee stock purchase plan" within the meaning of Section 
423 of the Internal Revenue Code (the "Code"). 

2. Eligible Employees 

   All employees of the Company or any of its participating subsidiaries 
shall be eligible to receive options under the Plan to purchase the Company's 
Common Stock, except: 

     (i) employees who have been employed less than two years; 

     (ii) employees whose customary employment is 20 hours or less per week; 
    or 

     (iii) employees whose customary employment is for not more than five 
    months in any calendar year. 

Any employee who has satisfied the eligibility requirements under the 
Company's qualified profit sharing plan shall be eligible to receive options 
under this Plan to purchase the Company's Common Stock. Notwithstanding the 
above, any employee who is a "highly compensated employee" as that term is 
defined by Section 414(q) of the Code, and who is an executive officer and/or 
vice-president of the Company is not eligible to participate in the Plan. In 
no event may an employee be granted an option if such employee, immediately 
after the option is granted, owns stock possessing 5 percent or more of the 
total combined voting power or value of all classes of stock of the Company 
or of its parent corporation or subsidiary corporation, as the term "parent 
corporation" and "subsidiary corporation" are defined in Section 424(e) and 
(f) of the Code. For purposes of determining stock ownership under this 
paragraph, the rules of Section 424(d) of the Code shall apply and stock 
which the employee may purchase under outstanding options shall be treated as 
stock owned by the employee. 

3. Stock Subject to the Plan 

   The stock subject to the options shall be shares of the Company's 
authorized but unissued Common Stock or shares of the Company's Common Stock 
reacquired by the Company including shares purchased 

                               A-1           
<PAGE>
in the open market. The aggregate number of shares which may be issued 
pursuant to the Plan is 100,000, subject to increase or decrease by reason of 
stock split-ups, reclassifications, stock dividends, changes in par value and 
the like. 

4. Administration of the Plan 

   The Plan shall be administered by the Compensation Committee (the 
"Committee"), which Committee is appointed by the Board of Directors (the 
"Board") of the Company . The Committee shall consist of not less than two 
members of the Company's Board. The Board may from time to time remove 
members from, or add members to, the Committee. Vacancies on the Committee, 
howsoever caused, shall be filled by the Board. The Committee shall select 
one of its members as Chairman, and shall hold meetings at such times and 
places as it may determine. Acts by a majority of the Committee, or acts 
reduced to or approved in writing by a majority of the members of the 
committee, shall be the valid acts of the Committee. No member of the 
Committee shall be eligible to participate in the Plan while serving as a 
member of the Committee. 

   The interpretation and construction by the Committee of any provisions of 
the Plan or of any option granted under it shall be final unless otherwise 
determined by the Board. The Committee may from time to time adopt such rules 
and regulations for carrying out the Plan as it may deem best. No member of 
the Board or the Committee shall be liable for any action or determination 
made in good faith with respect to the Plan or any option granted under it. 

5. Payment Periods and Stock Options 

   From time to time, as the Board or the Committee in its discretion shall 
determine, the Board or the Committee may grant to each eligible employee who 
is then a participant in the Plan, options to purchase, during the Payment 
Period, the Company's Common Stock at an Option Price established by the 
Board or the Committee. In no event may the option award exceed twenty-seven 
(27) months. The Board or the Committee shall have the discretion to 
determine the total number of options which shall be granted at a particular 
time; however, any options granted shall be allocated among Plan participants 
so that the dollar value of options received by each is the same. A 
participant who has received an option grant may purchase shares of the 
Common Stock of the Company by exercising any or all of the options granted 
to him or her during the Payment Period. The Payment Period for a particular 
grant shall be established by the Board or the Committee at the time of each 
grant. The Option Price for each Payment Period shall be no less than 85% of 
the average market price of the Company's Common Stock on the last business 
day of the fiscal quarter, rounded up to avoid fractions other than 1/4, 1/2 
and 3/4. 

   For purposes of this Plan the term "average market price" means, if the 
Common Stock is listed on a national securities exchange, the average of the 
high and low prices of the Common Stock of the Company on such exchange or 
such other national securities exchange as shall be designated by the Board 
or Committee or, if the Common Stock is traded in the over-the-counter 
securities market, the mean between the bid and asked prices of the Common 
Stock. 

                               A-2           
<PAGE>
   For purposes of this Plan the term "business day" as used herein means a 
day on which there is trading on any national securities exchange as shall be 
designated by the Board or Committee pursuant to the preceding paragraph. 

   No employee shall be granted an option which permits his or her rights to 
purchase Common Stock under the Plan and any similar plans of the Company or 
any parent or subsidiary corporations qualified under Section 423 of the Code 
to accrue at a rate which exceeds $25,000 of the average market price of such 
stock (determined at the time such option is granted) for each calendar year 
in which such option is outstanding at any time. The purpose of the 
limitation in the preceding sentence is to comply with Section 423(b)(8) of 
the Code. 

6. Exercise of Option 

   Each participant in the Plan who has received a grant of options shall be 
deemed to have exercised all or any portion of such grant by: (a) tendering 
payment in cash, or such other medium acceptable to the Committee; and (b) 
completing such administrative forms as may be prescribed by the Committee. 
Provided, however, that (a) and (b) above must be completed on or before the 
last business day of the Payment Period for a particular grant of options. 

7. Issuance of Stock 

   Certificates for stock issued to participants will be delivered as soon as 
practicable after each Payment Period. 

   Stock purchased under the Plan will be issued only in the name of the 
employee, or if his authorization so specifies, in the name of the employee 
and another person of legal age as joint tenants with rights of survivorship. 

8. No Transfer or Assignment of Employee's Rights 

   An employee's rights under the Plan are his or hers alone and may not be 
transferred or assigned to, or availed of, by any other person. Any option 
granted to an employee may be exercised only by him or her. 

9. Termination of Employee's Rights 

   An employee's rights under the Plan will terminate when he or she ceases 
to be an employee because of retirement, resignation, layoff, discharge, 
death, change of status, or for any other reason. 

10. Termination and Amendments to Plan 

   The Plan may be terminated at any time by the Company's Board. It will 
terminate in any case when all or substantially all of the shares of stock 
reserved for the purposes of the Plan have been purchased. 

                               A-3           
<PAGE>
If at any time shares of stock reserved for the purposes of the Plan remain 
available for purchase but not in sufficient number to satisfy all then 
unfilled purchase requirements, the available shares shall be apportioned 
among participants in proportion to their options and the Plan shall 
terminate. Upon such termination or any other terminations of the Plan, all 
payments not used to purchase stock will be refunded. 

   The Board also reserves the right to amend the Plan from time to time, in 
any respect provided, however, that no amendment shall be effective without 
prior approval of the stockholders, which would (a) except as provided in 
Article 3, increase the number of shares of Common Stock to be offered above 
or (b) change the class of employees eligible to receive options under the 
Plan. 

11. Limitations on Sale of Stock Purchased Under the Plan 

   The Plan is intended to provide common stock for investment and not for 
resale. The Company does not, however, intend to restrict or influence any 
employee in the conduct of his or her own affairs. Subject to any securities 
law restrictions that may apply, an employee may, therefore, sell stock 
purchased under the Plan at any time he or she chooses. Due to certain 
Federal tax requirements, each employee will agree by exercising an option to 
give the Company notice of any such stock disposed of within two years after 
the date of the grant of options or within one year of option exercise 
showing the number of such shares disposed of. The employee assumes the risk 
of any market fluctuations in the price of such stock. 

12. Company's Payment of Expenses Related to Plan 

   The Company will bear all costs of administering and carrying out the 
Plan. 

13. Participating Subsidiaries 

   The term "participating subsidiaries" shall mean any subsidiary of the 
Company which is designated by the Board to participate in the Plan. The 
Board shall have the power to make such designation before or after the Plan 
is approved by the stockholders. 

14. Optionees Not Stockholders 

   The granting of an option to an employee shall not constitute such 
employee a stockholder of the shares covered by an option until such shares 
have been purchased by and issued to him or her. 

15. Application of Funds 

   The proceeds received by the Company from the sale of Common Stock 
pursuant to options granted under the Plan will be used for general corporate 
purposes. 

16. Governmental Regulation 

   The Company's obligation to sell and deliver shares of the Company's 
Common Stock under this Plan is subject to the approval of any governmental 
authority required in connection with the authorization, issuance or sale of 
such stock. 

                               A-4           
<PAGE>
17. Withholding of Additional Federal Income Tax 

   The Company, in accordance with the Internal Revenue Code and the 
Regulations and Rulings promulgated thereunder, if it determines that it is 
required to do so, may withhold from the wages of participating employees, in 
all payroll periods following and in the same calendar year as the date on 
which compensation is deemed received by the employee, additional income 
taxes in respect of the amount that is considered compensation includible in 
the employee's gross income. 

18. Approval of Stockholders 

   The Plan shall not take effect until approved by the holders of a majority 
of the outstanding shares of Common Stock of the Company, which approval must 
occur within the period beginning 12 months before and ending 12 months after 
the date the Plan is adopted by the Board of Directors. 

                               A-5           
<PAGE>
                                                                     EXHIBIT B 

                          LILLIAN VERNON CORPORATION 
              1997 STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS 

1. PURPOSE 

   The purpose of the Lillian Vernon Corporation Stock Option Plan for 
Non-Employee Directors (the "Plan") is to increase the proprietary and vested 
interest of the non-employee directors of the Lillian Vernon Corporation (the 
"Company") in the growth and performance of the Company by granting such 
directors options to purchase shares of Common Stock, $.01 par value per 
share (the "Stock"), of the Company. 

2. ADMINISTRATION 

   The Plan shall be administered by the Company's Board of Directors (the 
"Board"). Subject to the provisions of the Plan, the Board shall be 
authorized to interpret the Plan, to establish, amend and rescind any rules 
and regulations relating to the Plan and to make all other determinations 
necessary or advisable for the administration of the Plan; provided, however, 
that the Board shall have no discretion with respect to the selection of 
directors to receive options under the Plan, the purchase price thereunder or 
the timing of grants of options under the Plan. The Board shall have limited 
discretion, as provided in paragraph 5 herein, with respect to the number of 
shares of stock subject to such options. The determination of the Board in 
the administration of the Plan, as described herein, shall be final and 
conclusive. The Secretary of the Company shall be authorized to implement the 
Plan in accordance with its terms and to take such actions of a ministerial 
nature as shall be necessary to effectuate the intent and purposes thereof. 
The validity, construction and effect of the Plan and any rules and 
regulations relating to the Plan shall be determined in accordance with the 
laws of the State of Delaware. 

3. ELIGIBILITY 

   The class of individuals eligible for grant of options under the Plan 
shall be Eligible Directors, as defined below. An Eligible Director shall 
mean a director of the Company who is not an employee or an officer of the 
Company or its subsidiaries and who does not receive compensation from the 
Company for services rendered as a consultant or in any other capacity other 
than a director, except for an amount that would not have to be disclosed 
pursuant to Regulation 229.404(a) of the Securities Exchange Act of 1934 (the 
"Exchange Act"), does not possess an interest in any other transactions that 
would have to be disclosed pursuant to Regulation 229.404(a) of the Exchange 
Act and is not engaged in a business relationship for which disclosure would 
be required pursuant to Regulation 229.404(b) of the Exchange Act. Any holder 
of an option granted hereunder shall hereinafter be referred to as a 
"Participant". 

4. SHARES SUBJECT TO THE PLAN 

   Subject to adjustment as provided in Section 6, an aggregate of 100,000 
shares of Stock shall be available for issuance upon the exercise of options 
granted under the Plan. The shares of Stock deliverable 

                               B-1           
<PAGE>
upon the exercise of options may be made available from authorized but 
unissued shares or shares reacquired by the Company, including shares 
purchased in the open market or in private transactions. If any option 
granted under the Plan shall terminate for any reason without having been 
exercised, the shares subject to, but not delivered under, such option shall 
be available for other options. 

5. GRANT, TERMS AND CONDITIONS OF OPTIONS 

   Each individual who is an Eligible Director will be granted an option to 
purchase shares of Stock as of the date of each Annual Stockholders Meeting, 
commencing with the Annual Stockholders Meeting following the meeting 
approving the Plan. Additionally, each individual who is an Eligible 
Director, will be granted an option to purchase shares of stock as of the 
date that the individual is appointed to the Board of Directors. The number 
of shares subject to each such option shall be at least 2,500 shares but not 
more than 5,000 shares, such number to be determined by the members of the 
Board who are not eligible to receive options pursuant to the Plan. The 
options granted will be nonstatutory stock options, not intended to qualify 
under Section 422 of the Internal Revenue Code of 1986, as amended (the 
"Code") and shall have the following terms and conditions: 

     (a) Price. The Purchase price per share of Stock deliverable upon the 
    exercise of each option shall be 100% of the Fair Market Value per share 
    of the Stock on the date the option is granted. For purposes of this Plan, 
    Fair Market Value shall be the closing price per share as reported for 
    consolidated trading of issues listed on the principal securities exchange 
    where the Stock is traded on the date in question, or, if the Stock shall 
    not have traded on such date, the closing price per share on the first 
    date prior thereto on which the Stock was so traded or if the Stock is not 
    traded on a securities exchange, Fair Market Value shall be deemed to be 
    the average of the closing bid and asked prices of the Stock in the 
    over-the-counter-market on the date the option is granted or on the next 
    preceding date on which such closing bid and asked prices were recorded. 

     (b) Payment. Options may be exercised only upon payment of the purchase 
    price thereof in full. Such payment shall be made in cash or in Stock, 
    which shall have a Fair Market Value (determined in accordance with the 
    rules of Paragraph (a) above) at least equal to the aggregate exercise 
    price of the shares being purchased, or a combination of cash and stock. 

     (c) Exercisability and Term of Options. Options shall be exercisable in 
    whole or in part at all times during the period beginning one year from 
    the date of grant. The options granted shall be for a term of not more 
    than 10 years or until terminated, as provided in Paragraph (d) below. 

     (d) Termination of Service as Eligible Director. 

        (i) Except as provided in subparagraph (ii) of this Paragraph (d), 
       all outstanding options held by a Participant shall be automatically 
       cancelled upon such Participant's termination of service as an 
       Eligible Director. 

        (ii) Upon termination of a Participant's service as an Eligible 
       Director by reason of such Participant's declining to stand for 
       reelection, becoming an employee of the Company or a 

                               B-2           
<PAGE>
       subsidiary thereof or becoming disabled (as defined in the Company's 
       Profit Sharing Plan) all outstanding options held by such Participant 
       on the date of such termination shall expire up to five years from the 
       date upon which the Participant ceases to be an Eligible Director but 
       in no event after the specified expiration date of such option. In the 
       event of the death of a Participant (whether before or after 
       termination of service as an Eligible Director), all outstanding 
       options held by such Participant (and not previously cancelled or 
       expired) on the date of such death, shall be fully exercisable by the 
       Participant's legal representative within one year after the date of 
       death (without regard to the expiration date of the option specified 
       in accordance with the preceding sentence). 

     (e) Nontransferability of Options. No option shall be transferable by a 
    Participant otherwise than by will or the laws of descent and 
    distribution, and during the lifetime of the Participant to whom an option 
    is granted it may be exercised only by the Participant or by the 
    Participant's guardian or legal representative. Notwithstanding the above, 
    options may be transferred pursuant to a qualified domestic relations 
    order. 

     (f) Listing and Registration. Each option shall be subject to the 
    requirement that if at any time the Board shall determine, in its 
    discretion, that the listing, registration or qualification of the Stock 
    subject to such option upon any securities exchange or under any state or 
    federal law, or the consent or approval of any governmental regulatory 
    body, is necessary or desirable as a condition of, or in connection with, 
    the granting of such option or the issue or purchase of shares thereunder, 
    no such option may be exercised in whole or in part unless such listing, 
    registration, qualification, consent or approval shall have been effected 
    or obtained free of any condition not acceptable to the Board. 

     (g) Option Agreement. Each option granted hereunder shall be evidenced by 
    an agreement with the Company which shall contain the terms and provisions 
    set forth herein and shall otherwise be consistent with the provisions of 
    the Plan. 

6. ADJUSTMENT OF AND CHANGES IN STOCK 

   In the event of a stock split, stock dividend, subdivision or combination 
of the Stock or other change in corporate structure affecting the Stock, the 
number of shares of Stock authorized by the Plan shall be increased or 
decreased proportionately, as the case may be, and the number of shares of 
Stock subject to any outstanding option shall be increased or decreased 
proportionately, as the case may be, with appropriate corresponding 
adjustment in the purchase price per share of Stock thereunder. 

7. MERGERS, SALES AND CHANGE OF CONTROL 

   In the case of (i) any merger, consolidation or combination of the Company 
with or into another corporation (other than a merger, consolidation or 
combination in which the Company is the continuing corporation and which does 
not result in its outstanding Stock being converted into or exchanged for 

                               B-3           
<PAGE>
different securities, cash or other property, or any combination thereof) or 
a sale of all or substantially all of the assets of the Company or (ii) a 
Change in Control (as defined below) of the Company, the holder of each 
option then outstanding immediately prior to such Change in Control shall 
(unless the Board determines otherwise) have the right to receive on the date 
or effective date of such event an amount equal to the excess of the Fair 
Market Value on such date of (a) the securities, cash or other property, or 
combination thereof, receivable upon such merger, consolidation or 
combination in respect of a share of Stock, in the cases covered by clause 
(i) above, or in the case of a sale of assets referred to in such clause (i), 
a share of Stock, or (b) the final tender offer price in the case of a tender 
offer resulting in a Change in Control or (c) the value of the Stock covered 
by the option as determined by the Board, in the case of Change in Control by 
reason of any other event, over the exercise price of such option, multiplied 
by the number of shares of Stock subject to such option. Such amount will be 
payable fully in cash or stock. 

   Any determination by the Board made pursuant to this Section 7 will be 
made as to all outstanding options and shall be made (a) in cases covered by 
clause (i) above, prior to the occurrence of such event, (b) in the event of 
a tender or exchange offer, prior to the purchase of any Stock pursuant 
thereto by the offeror and (c) in the case of a Change in Control by reason 
of any other event, just prior to or as soon as practicable after such Change 
in Control. A "Change in Control" shall be deemed to have occurred if 
following (i) a tender or exchange offer for voting securities of the Company 
(other than any such offer made by the Company), or (ii) a proxy contest for 
the election of directors of the Company, the persons who were directors of 
the Company immediately before the initiation of such event (or directors who 
were appointed by such directors) cease to constitute a majority of the Board 
of Directors of the Company upon the completion of such tender or exchange 
offer or proxy contest or within one year after such completion. 

8. NO RIGHTS OF SHAREHOLDERS 

   Neither a Participant nor a Participant's legal representative shall be, 
or have any of the rights and privileges of, a stockholder of the Company in 
respect of any shares purchasable upon the exercise of any option in whole or 
in part, unless and until certificates for such shares shall have been 
issued. 

9. PLAN AMENDMENTS 

   The Plan may be amended by the Board, as it shall deem advisable or to 
conform to any change in any law or regulation applicable thereto; provided, 
that the Board may not, without the authorization and approval of 
shareholders; (i) increase the number of shares which may be purchased 
pursuant to options hereunder, either individually or in the aggregate, (ii) 
change the requirements of Section 5(a) that option grants be priced at Fair 
Market Value, (iii) modify in any respect the class of individuals who 
constitute Eligible Directors; or (iv) materially increase the benefits 
accruing to Participants hereunder. The provisions of Sections 3 and 5 may 
not be amended more often than once every six months, other than to comply 
with changes in the Code, the Employee Retirement Income Security Act, or the 
rules under either such statute. 

                               B-4           
<PAGE>
10. EFFECTIVE DATE AND DURATION OF PLAN 

   The Plan shall become effective on the day following the Company's Annual 
Stockholders Meeting at which the Plan is approved by the holders of a 
majority of the outstanding shares of common stock of the Company. The Plan 
shall terminate on the day following the fifth Annual Stockholders Meeting at 
which Directors are elected following the fifth Annual Stockholders Meeting 
following the annual stockholders meeting at which the plan was approved by 
shareholders, unless the Plan is extended or terminated at an earlier date by 
Stockholders. 

                               B-5           

<PAGE>

                          LILLIAN VERNON CORPORATION 
                  PROXY SOLICITED BY THE BOARD OF DIRECTORS 
                    FOR ANNUAL MEETING ON JULY 15, 1998 AT 
                THE AMERICAN STOCK EXCHANGE, 86 TRINITY PLACE, 
                          NEW YORK CITY, 10:00 A.M. 

   The undersigned hereby appoints Lillian Vernon and Susan C. Handler and 
each of them, the attorneys and proxies of the undersigned, with full powers 
of substitution, to vote all shares of stock of Lillian Vernon Corporation 
which the undersigned is entitled to vote at the Annual Meeting of 
Stockholders thereof, to be held on July 15, 1998 and any adjournments 
thereof, with all powers the undersigned would have if present, upon the 
proposals set forth on the reverse side and in their discretion on all other 
matters properly coming before the meeting, including those described in the 
Notice of Meeting of Stockholders and Proxy Statement therefor, receipt of 
which is acknowledged. 

   This Proxy will be voted as directed, or where no direction is given, will 
be voted "FOR" Proposals Nos. 1, 2, 3 and 4. If any nominee for the Board of 
Directors named in the Proxy Statement is unavailable to serve, this Proxy 
will be voted for such substitute nominee as may be recommended by the Board 
of Directors. The Board of Directors is not aware of other matters to come 
before the meeting. 

   The Board of Directors recommends a vote "FOR" Proposals 1, 2, 3 and 4. 

   1. Election of Bert W. Wasserman and Richard A. Berman to serve as 
directors for a term expiring in 2001. 

<TABLE>
<CAPTION>
<S>                             <C>
    FOR ALL NOMINEES LISTED       WITHHOLD AUTHORITY 
   ABOVE (except as marked to      FOR ALL NOMINEES 
       the contrary below)           LISTED ABOVE 
- ------------------------------  ---------------------- 
              [  ]                       [  ] 
</TABLE>

(Instruction: To withhold authority to vote for any individual nominee, write 
              that nominee's name on the space provided below). 
- ----------------------------------------------------------------------------- 

     (CONTINUED, AND TO BE VOTED, SIGNED AND DATED ON THE REVERSE SIDE.) 

<PAGE>
P    2. Proposal to approve the appointment of Coopers & Lybrand L.L.P. as the 
        independent auditors of the Company. 
R                      [ ] FOR    [ ] AGAINST    [ ] ABSTAIN 
     3. Proposal to adopt the Employee Stock Purchase Plan. 
O                      [ ] FOR    [ ] AGAINST    [ ] ABSTAIN 
     4. Proposal to adopt amendments to the 1997 Non-Employee Directors Option 
X       Plan. 
                       [ ] FOR    [ ] AGAINST    [ ] ABSTAIN 
Y    5. In their discretion, the Proxies are authorized to vote upon such 
        other business as may properly come before the meeting. 


                                        Dated: 
                                                                      , 1998 
                                        ------------------------------------ 
                                        ------------------------------------ 
                                           SIGNATURE(S) OF STOCKHOLDER(S)
                                             
                                        (PLEASE SIGN EXACTLY AS NAME APPEARS
                                        HEREIN. WHEN SIGNING AS EXECUTOR,
                                        ADMINISTRATOR, TRUSTEE, GUARDIAN OR
                                        ATTORNEY, PLEASE GIVE FULL TITLE AS
                                        SUCH. FOR JOINT ACCOUNTS OR
                                        CO-FIDUCIARIES, ALL JOINT OR
                                        CO-FIDUCIARIES SHOULD SIGN.) 

                                        THIS PROXY IS SOLICITED ON BEHALF OF
                                        THE BOARD OF DIRECTORS.

                                       
                                       



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