NORTHLAND CRANBERRIES INC /WI/
10-Q, 1996-04-15
AGRICULTURAL PRODUCTION-CROPS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

   (Mark One)
   [X]     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
           SECURITIES EXCHANGE ACT OF 1934

   For the quarterly period ended      February 29, 1996
                                            OR

   [ ]     TRANSITION REPORT PURSUANT TO SECTION 13 OF 15 (d) OF THE
           SECURITIES EXCHANGE ACT OF 1934

   For the transition period from ___________________ to __________________

                         Commission file number 0-16130

                           NORTHLAND CRANBERRIES, INC.
             (Exact name of registrant as specified in its charter)

             Wisconsin                          39-1583759
   (State or other jurisdiction of    (I.R.S. Employer Identification No.)
   Incorporation or organization)

                             800 First Avenue South
                                  P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
                    (Address of principal executive offices)

   Registrant's telephone number, including area code (715) 424-4444 

   Former name, former address and former fiscal year, if changed since last
   report.

        Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15 (d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.  
   Yes  [X]    No  [ ]   

   APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE
   PRECEDING FIVE YEARS:

        Indicate by check mark whether the registrant has filed all documents
   and reports required to be filed by Sections 12, 13 or 15 (d) of the
   Securities Exchange Act of 1934 subsequent to the distribution of
   securities under a plan confirmed by a court.    Yes [ ]    No [ ]     

        APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date:

   Class A Common Stock          March 31, 1996                    6,348,836

   Class B Common Stock          March 31, 1996                      318,101

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                                 FORM 10-Q INDEX

                                                                         Page
   PART I.        FINANCIAL INFORMATION

        Item 1.   Financial Statements

                  Condensed Consolidated Balance Sheets  . . . . . . .    3

                  Condensed Consolidated Statements of Operations. . .  4-5

                  Condensed Consolidated Statements of Cash Flow . . .    6

                  Notes to Condensed Consolidated Financial 
                  Statements . . . . . . . . . . . . . . . . . . . . .    7

        Item 2.   Management's Discussion and Analysis of 
                  Financial Condition and Results of Operations  . . . 8-10

   PART II.       OTHER INFORMATION

        Item 6.   Exhibits and Reports on Form 8-K . . . . . . . . . .   11

   SIGNATURE       . . . . . . . . . . . . . . . . . . . . . . . . . .   12

   <PAGE>
                         PART I - FINANCIAL INFORMATION

   ITEM 1.  FINANCIAL STATEMENTS

                         NORTHLAND CRANBERRIES, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
                           (DOLLARS IN THOUSANDS)

                                   ASSETS 
                                                  (Unaudited)
                                                  FEBRUARY 29,   MARCH 31,
                                                     1996          1995
   Current assets:
      Cash and cash equivalents                   $    200       $    223
      Accounts and notes receivable                 16,818          1,855
      Investments                                    1,260          1,260
      Inventories                                    4,302            853
      Deferred costs of growing crop                 2,776             --
      Other                                          1,924          1,249
      Deferred income taxes                          1,585          1,306
                                                  --------        -------
         Total current assets                       28,865          6,746
                                                  --------        -------
   Property and equipment - at cost                125,322        108,649
      Less accumulated depreciation                 16,649         13,458
                                                  --------        -------
         Net property and equipment                108,673         95,191

   Investments                                       1,260          2,519
   Leasehold interests, net                          1,276          1,421
   Other                                             2,217          1,868
                                                  --------        -------
   Total assets                                   $142,291       $107,745
                                                  ========       ========

                     LIABILITIES AND SHAREHOLDERS' EQUITY

   Current Liabilities:
      Accounts payable                            $    887       $  1,982
      Accrued liabilities                            3,784          2,384
      Current portion of long-term obligations       5,931          5,802
                                                  --------        -------
         Total current liabilities                  10,602         10,168

   Long-term obligations                            51,393         55,793
   Deferred income taxes                            10,862          7,157
                                                  --------        -------
         Total liabilities                          72,857         73,118
                                                  --------        -------
   Shareholders' equity:
      Common stock - Class A                            63             40
      Common stock - Class B                             3              3
      Additional paid-in capital                    59,815         28,908
      Retained earnings                              9,553          5,676
                                                  --------        -------
         Total shareholders' equity                 69,434         34,627
                                                  --------        -------
   Total liabilities and 
    shareholders's equity                         $142,291       $107,745
                                                  ========       ========

  See accompanying notes to condensed consolidated financial statements

  <PAGE>

                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                         For the 3 months
                                                        ended FEBRUARY 29,
                                                        1996         1995
   Revenues                                           $ 3,984       $1,665 

   Cost of sales                                        1,901        2,128
                                                       ------       ------
   Gross profit (loss)                                  2,083         (463)
 
   Costs and expenses:
      Selling, general and administrative               1,107          667
      Interest                                            722        1,081
                                                       ------       ------
         Total costs and expenses                       1,829        1,748
                                                       ------       ------
   Income (loss) before income taxes                      254       (2,211)

   Income taxes                                           105         (863)
                                                       ------       ------
   Net income (loss)                                  $   149      $(1,348)
                                                       ======       ======
   Net income (loss) per common share 
     (based on 6,838,606 and 4,436,843 
     weighted average common shares 
     outstanding, respectively):                      $  0.02      $ (0.30)
                                                       ======      =======

  See accompanying notes to condensed consolidated financial statements

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                 (DOLLARS IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
                                   (Unaudited)

                                                       For the 6 months
                                                      ended FEBRUARY 29,
                                                        1996         1995    

   Revenues                                          $ 25,684     $ 20,082 

   Cost of sales                                       11,188       10,368 
                                                       ------       ------
   Gross profit                                        14,496        9,714 

   Costs and expenses:
      Selling, general and administrative               2,088        1,020 
      Interest                                          1,338        2,068 
                                                       ------       ------
         Total costs and expenses                       3,426        3,088 
                                                       ------       ------
   Income before income taxes                          11,070        6,626 

   Income taxes                                         4,351        2,610 
                                                       ------       ------
   Net income                                        $  6,719     $  4,016 
                                                     ========     ========
   Net income per common share 
      (based on 6,814,846 and 4,457,984 
      weighted average common shares 
      outstanding, respectively):                    $   0.99     $   0.90
                                                     ========     ========

  See accompanying notes to condensed consolidated financial statements

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
                                   (Unaudited)

                                                            For the 6 months
                                                           Ended FEBRUARY 29,
                                                           1996         1995   
   Cash flows from operating activities:
      Net income                                          $ 6,719     $ 4,016 
      Adjustments to reconcile net income to net cash
         provided by (used for) operating activities:
           Depreciation and amortization                    1,905       1,655 
           Changes in assets and liabilities:
             Receivables and other current assets         (17,446)    (11,616)
             Inventories                                      202       2,277 
             Accounts payable and accrued liabilities         141       1,125 
             Deferred income taxes                          4,309       2,693 
                                                           ------      ------
               Net cash used for operating activities      (4,170)        150 
                                                           ------      ------
   Investing activities:
      Acquisitions of cranberry operations                     --      (5,046)
      Property and equipment additions, net                (6,298)     (3,333)
      Investments                                           1,259       1,260 
      Other                                                  (288)       (161)
                                                           ------      ------
               Net cash used for investing activities      (5,327)     (7,280)
                                                           ------      ------
   Financing activities:
      Increase in debt                                      5,733       7,298 
      Dividends paid                                         (926)       (597)
      Net proceeds from common stock offering               4,021          --
      Other                                                   508         (18)
                                                           ------      ------
               Net cash provided by financing activities    9,336       6,683 
                                                           ------      ------
   Net decrease in cash and cash equivalents                 (161)       (447)

   Cash and cash equivalents:
      Beginning of period                                     361         518 
                                                           ------      ------
      End of period                                       $   200     $    71 
                                                          =======     =======
   Supplemental disclosures of cash flow information:
      Cash paid for:
         Interest (net of amount capitalized)             $ 1,290     $ 1,555 
                                                          =======     =======

   See accompanying notes to condensed consolidated financial statements

   <PAGE>
                           NORTHLAND CRANBERRIES, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 1.   BASIS OF PRESENTATION

             The condensed consolidated financial statements included herein
   have been prepared by the Company without audit, pursuant to the rules and
   regulations of the Securities and Exchange Commission.  In the opinion of
   the Company, the foregoing statements contain all adjustments necessary to
   present fairly the financial position of the Company as of February 29,
   1996, and its results of operations and cash flows for the three and six-
   month periods ended February 29, 1996 and 1995, respectively.  The
   Company's consolidated balance sheet as of March 31, 1995 included herein
   has been taken from the Company's audited financial statements of that
   date included in the Company's latest annual report.

             Certain information and footnote disclosures normally included
   in financial statements prepared in accordance with generally accepted
   accounting principles have been omitted pursuant to such rules and
   regulations, although the Company believes that the disclosures are
   adequate to make the information presented not misleading.  It is
   suggested that these condensed financial statements can be read in
   conjunction with the financial statements and the notes thereto included
   in the Company's latest annual report.

             The Company periodically reviews long-lived assets to assess
   recoverability and impairments would be recognized in operating results if
   a permanent diminution in value were to occur.

   NOTE 2.   CHANGE IN ACCOUNTING METHOD

             Effective April 1, 1995, the Company changed its method of
   deferring crop growing costs to conform with the provisions of Statement
   of Position 85-3 "Accounting by Agricultural Producers and Agricultural
   Cooperatives" which had not been previously adopted by the Company.  This
   change was made to defer crop growing costs based on a November 1 to
   October 31 crop year which management of the Company believes is its
   natural crop year.  Historically, the Company had deferred certain crop
   costs based on a crop year of April 1 through October 31.  The pro forma
   effects for the six months ended February 28, 1995, assuming the change
   had been in effect prior to and throughout such period and without taking
   into account the cumulative effect of such change, would have been to
   reduce the reported net income by $707,000 or $0.16 per share.

   NOTE 3.   CHANGE IN FISCAL YEAR

             In view of the Company's strategy to begin marketing and selling
   value-added processed consumer cranberry products, the Company has changed
   its fiscal year end from March 31 to August 31 in order to correspond the
   Company's fiscal year with the anticipated new annual business cycle
   expected to result from the implementation of its strategy.  Also, the
   change in fiscal year end should best match the costs and expenses
   associated with growing each year's crop with the expected revenues to be
   generated from the anticipated sales of the consumer products produced
   from such crop.  As a result of the changed fiscal year end, the Company
   is reporting its results of operations and financial condition for its
   fiscal 1996 second quarter ending on February 29, 1996.  In the future,
   the Company will report its results of operations and financial condition
   for the fiscal quarters ending on November 30, February 28, or 29 and
   May 31 of each fiscal year, and for its fourth fiscal quarter and fiscal
   year ending on August 31.

   ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
             CONDITION AND RESULTS OF OPERATIONS

   RESULTS OF OPERATIONS

             The Company has changed its fiscal year end from March 31 to
   August 31 in order to correspond the Company's fiscal year with the
   expected new annual business cycle resulting from the implementation of
   its current business strategy of beginning to market and sell value-added
   cranberry juice.  As a result, the Company is reporting its results of
   operations and financial condition for the three- and six-month periods
   ended February 29, 1996.  In the future, the Company will report its
   results of operations and financial condition for the respective fiscal
   quarters ending on November 30, February 28 or 29 and May 31 of each
   fiscal year, and for its fourth fiscal quarter and fiscal year end ending
   on August 31.

             Historically, most of the Company's annual revenues have been
   recorded during the fiscal quarter in which the fall harvest took place,
   having been derived primarily from seasonal fresh fruit sales and the
   contracted sale of processed fruit to major independent  processors of
   private label cranberry products.  While the Company will still recognize
   the majority of its revenues for the current fiscal year during this
   period, it expects to generate additional revenues in subsequent quarters
   through the sale of frozen raw cranberries and the continuing initial
   rollout of its Northland brand 100% juice products.   As a result of the
   changing nature of the Company's business from the ongoing implementation
   of its "marsh to market" vertical integration strategy, together with the
   impact of its change in accounting method and change in fiscal year end
   and fiscal quarterly periods (see Notes 2 and 3, respectively, of Notes to
   Condensed Consolidated Financial Statements) comparisons between fiscal
   1996 interim results and results of the prior year's comparable periods
   are not particularly meaningful or informative.

             Total revenues for the Company's fiscal 1996 second quarter were
   $4.0 million, a $2.3 million increase from $1.7 million in total revenues
   during the same period in the prior fiscal year.  Total revenues for the
   six months ended February 29, 1996 were $25.7 million, a $5.6 million
   increase from $20.1 million in total revenues for the six month period
   ended February 28, 1995.  The increased revenues for fiscal 1996 were
   primarily due to increased cranberry sales.  The increase in second
   quarter revenues was primarily due to the Company's sales of frozen raw
   cranberries to institutional customers.  Prices for bulk sales of fruit
   have increased for fiscal 1996 as a result of the poor 1995 fall cranberry
   harvest and seasonal industry scarcity.  The Company's continuing initial
   rollout of its Northland brand 100% juice products also contributed to the
   second quarter revenue increase.  Revenues for the six months ended
   February 29, 1996 increased due to the second quarter sales of frozen raw
   cranberries and a 13% increase in barrels harvested in the first quarter
   of fiscal 1996 resulting in increased sales of processed fruit under its
   supply agreements with two independent processers and increased sales
   volume of higher margin fresh cranberries.  Revenues during this six-month
   period also benefited from the introductory sales of the Company's juice
   products.

             For the three- and six-month periods ended February 29, 1996
   cost of sales were $1.9 million and $11.2 million, respectively.  Cost of
   sales for the three- and six-month periods ended February 28, 1995 were
   $2.1 million and $10.4 million, respectively.  As a result of the
   Company's changing nature and change in accounting method, as described
   above, comparison between periods is not particularly meaningful or
   informative.

             Selling, general and administrative expenses were $1.1 million
   and $2.1 million for the three and six-month periods ended February 29,
   1996, compared to $667,000 and $1.0 million during the same periods in the
   prior fiscal year.  The increase was due primarily to additional costs
   associated with increased compensation and related expenses partially
   attributable to the Company's growth in productive acreage and the
   Company's preparation to enter the branded juice market.  Interest expense
   was $722,000 and $1.3 million for the three and six-month periods ended
   February 29, 1996 compared to $1.1 million and $2.1 million during the
   same periods in fiscal 1995.  The decrease in interest expense was due to
   decreased debt levels which resulted from proceeds generated by the
   Company's August 1995 public offering and sale of 2,300,000 Class A common
   shares of stock.

             For the second quarter of fiscal 1996, the Company reported net
   income of $149,000, or $0.02 per share compared to a net loss of $1.3
   million, or $0.30 per share during the same period last year.  For the
   first six months of fiscal 1996, the Company reported net income of $6.7
   million, or $0.99 per share compared to net income of $4.0 million, or
   $0.90 per share during the same prior year period. 

   FINANCIAL CONDITION

             The Company's current ratio was 2.72 to 1 at February 29, 1996,
   compared to 0.67 to 1 at March 31, 1995.  The increase in the Company's
   current ratio was primarily due to accounts receivable generated through
   the sale of its fiscal 1996 cranberry crop.  The Company has historically
   recorded virtually all of its revenue and resulting accounts receivable in
   the fall of the year when its harvested crop was sold under its supply
   contracts with independent processors.  Such contracts expired in March
   1996 when the Company received $14.2 million in full payment for its
   harvested crop.  The resulting cash received from such payments was used
   to reduce indebtedness.  The Company utilizes its revolving bank credit
   facility, together with cash generated from operations, to fund its
   working capital requirements through its growing season.  As of February
   29, 1996, the principal amount outstanding under the Company's revolving
   credit facility was $16.0 million.  The Company currently has an
   additional $19.0 million available under its credit facilities with a
   syndicate of regional banks until August 1997 as follows: (i) $5.0 million
   available under the Company's revolving credit facility; (ii) $10.0
   million available under the Company's acquisition credit facility; and
   (iii) $4.0 million available under a term credit facility.  Under these
   credit facilities, interest is payable at the Company's option at the
   bank's domestic rate, the banks offered rate, or an adjusted LIBOR rate,
   plus applicable rate margin (1.25% for the revolving credit facility and
   2.0% for the acquisition credit and term facilities).  The Company
   believes its credit facilities, together with cash generated from
   operations, are sufficient to fund its ongoing operational needs over the
   remainder of fiscal 1996.

             Net cash used for operating activities increased to $4.2 million
   in the first six months of fiscal 1996 compared to $150,000 provided by
   operating activities in the same period in fiscal 1995.  This reflected a
   net change of $5.8 million in receivables and other current assets, offset
   by a $2.7 million increase in net income.  The change in receivables and
   other current assets was due principally to the harvest and sale of the
   Company's fiscal 1996 cranberry crop.

             Net cash used for investing activities decreased during the six-
   month period ended February 29, 1996 to $5.3 million from $7.3 million
   during the same period in the prior fiscal year.  The decrease in fiscal
   1996 investing activities was due to a $2.9 million increase in property
   and equipment additions in fiscal 1996 partially offset by the fiscal 1995
   $5.0 million acquisition of cranberry operations.  Fiscal 1996 property
   and equipment additions were $6.3 million compared to property and
   equipment additions of $3.4 million in fiscal 1995.  Property and
   equipment additions in fiscal 1996 included (i) $1.6 million for fixed
   asset additions and upgrades; (ii) $1.1 million to cultivate and maintain
   329 pre-productive acres; (iii) $700,000 to improve the Company's fresh
   fruit handling facilities; and (iv) $2.9 million for  construction of the
   Company's concentrate manufacturing facility.  Total cost of the
   concentrate manufacturing facility is estimated at $4.5 million, with
   completion scheduled for May 1996.  On March 15, 1996, the Company
   completed the $3.05 million acquisition of a 55-acre cranberry property
   located in Central Wisconsin.

             Net cash provided by financing activities increased to $9.3
   million in the six-month period ended February 29, 1996, from $6.7 million
   during the same period in the prior fiscal year.  The Company's total debt
   (including current portion) was $57.3 million at February 29, 1996 for a
   total debt-to-equity ratio of 0.83 to 1 compared to total debt of $61.6
   million and a total debt-to-equity ratio of 1.78 to 1 at March 31, 1995. 
   The Company used the $30.4 million of net proceeds from its public sale of
   2,300,000 Class A shares in August and September of 1995 to repay the
   principal and accrued interest then outstanding under the Company's credit
   facilities.

   PART II - OTHER INFORMATION

   ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

        a.   Exhibits.

             Exhibit 27 - Financial Data Schedule

   <PAGE>
                                    SIGNATURE

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   Company has duly caused this report to be signed on its behalf by the
   undersigned Chief Accounting Officer thereunto duly authorized.

                    NORTHLAND CRANBERRIES, INC.

   DATE: April 15, 1996               By: /s/ John Pazurek
                                          John Pazurek
                                          Vice President - Finance, Treasurer
                                          and Chief Accounting Officer

   <PAGE>
                                  EXHIBIT INDEX

   Exhibit No.                   Description

         27              Financial Data Schedule


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND
CRANBERRIES, INC. AS OF AND FOR THE PERIOD ENDED FEBRUARY 29, 1996
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          AUG-31-1996
<PERIOD-START>                             SEP-01-1995
<PERIOD-END>                               FEB-29-1996
<CASH>                                             200
<SECURITIES>                                     1,260
<RECEIVABLES>                                   16,818
<ALLOWANCES>                                         0
<INVENTORY>                                      4,302
<CURRENT-ASSETS>                                28,865
<PP&E>                                         125,322
<DEPRECIATION>                                  16,649
<TOTAL-ASSETS>                                 142,291
<CURRENT-LIABILITIES>                           10,602
<BONDS>                                         51,393
                                0
                                          0
<COMMON>                                            66
<OTHER-SE>                                      59,815
<TOTAL-LIABILITY-AND-EQUITY>                   142,291
<SALES>                                         24,714
<TOTAL-REVENUES>                                25,684
<CGS>                                           11,188
<TOTAL-COSTS>                                    2,088
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,338
<INCOME-PRETAX>                                 11,070
<INCOME-TAX>                                     4,351
<INCOME-CONTINUING>                              6,719
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,719
<EPS-PRIMARY>                                      .99
<EPS-DILUTED>                                      .99
        

</TABLE>


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