NORTHLAND CRANBERRIES INC /WI/
8-K, 2000-03-23
AGRICULTURAL PRODUCTION-CROPS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                            -------------------------


                                    FORM 8-K

                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                            -------------------------


                     Date of Report
                     (Date of earliest
                     event reported):            March 8, 2000



                           Northland Cranberries, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


          Wisconsin               0-16130                 39-1583759
       ---------------        ----------------        -------------------
       (State or other        (Commission File           (IRS Employer
       jurisdiction of            Number)             Identification No.)
       incorporation)


                      800 First Avenue South, P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
        -----------------------------------------------------------------
           (Address of principal executive offices including zip code)


                                 (715) 424-4444
                       ----------------------------------
                         (Registrant's telephone number)



<PAGE>



Item 2.   Acquisition or Disposition of Assets.

          On  March  8,  2000,  Northland  Cranberries,   Inc.  (the  "Company")
consummated the previously announced sale of its private label juice business to
Cliffstar Corporation ("Cliffstar"), based in Dunkirk, New York, pursuant to the
terms of an Asset  Purchase  Agreement,  dated as of January 5, 2000,  and First
Amendment to Asset Purchase Agreement, dated as of March 8, 2000, by and between
the  Company  and  Cliffstar  (together,  the  "Agreement"),  which are filed as
exhibits  to this  Current  Report  on Form 8-K and which  are  incorporated  by
reference herein.

          The private label juice business assets sold by the Company  consisted
primarily  of finished  goods and  work-in-process  inventories,  raw  materials
inventories consisting of labels and ingredients that relate to customers of the
private label juice  business  (other than cranberry  juice and cranberry  juice
concentrates),  certain  trademarks  (MINOT,  CONWAY'S and MIN-OT) and goodwill,
contracts  relating to the purchase of raw  materials  inventory and the sale of
products,  and 135,000  gallons of  cranberry  juice  concentrate.  No plants or
equipment were included in the sale.  Cliffstar also assumed certain liabilities
under  purchased   contracts.   The  Company's   private  label  juice  business
represented  approximately  $43  million  of its $237  million  in  fiscal  1999
revenues.

          In  connection  with  the  sale,  the  Company  received   Cliffstar's
unsecured,  subordinated promissory note for $28 million which will be amortized
over  six  years  and  bears  interest  at a rate of 10% per  annum,  as well as
approximately $6.3 million in cash related to inventory transferred to Cliffstar
on the closing date. The Company will also receive additional amounts related to
inventory  following  completion  of a  transition  period  and final  inventory
adjustments,  as well as approximately $3.5 million in installment payments over
the  remainder of the year 2000 for  cranberry  concentrate  sold to  Cliffstar.
Additionally,  the Agreement  provides that  Cliffstar  will make certain annual
earn-out payments to the Company for a period of six years from the closing date
based generally on operating  profit from  Cliffstar's  sale of cranberry juice,
cranberry  juice  cocktail  and  drinks,  blended  cranberry  juice and  blended
cranberry  juice  cocktail  and  drinks.  Cliffstar  has a  one-time  option  to
terminate its obligation to make earn-out  payments to the Company under certain
circumstances.  That option is exerciseable at any time prior to the last day of
the 30th calendar month after the closing.  If Cliffstar elects to terminate the
earn-out obligation,  it will be required to make a termination payment equal to
$50,000,000 less all principal  payments made on the  aforementioned  promissory
note up to the date of such termination.

          The Company and Cliffstar also entered into:

          o    a Non-Competition  Agreement pursuant to which the Company agreed
               not to compete with  Cliffstar in the United States and Canada in
               the private  label juice  business  for the period  during  which
               Cliffstar is making earn-out  payments to the Company and for two
               years thereafter;

          o    a  Cranberry  Purchase  and Supply  Agreement  pursuant  to which
               Cliffstar  agreed to  purchase a minimum  of  150,000  barrels of
               cranberries from the Company  (subject to downward  adjustment of
               either  quantity  or price in  certain  circumstances)  each year
               during the period in which Cliffstar is making earn-out  payments
               to the Company, commencing with the twelve month period beginning
               November 1, 2000;

          o    a  Trademark  License  Agreement  pursuant  to which the  Company
               licensed  back  from  Cliffstar  the use of the  Minot  name  for
               cranberry sauce and non-juice private label purposes; and


<PAGE>


          o    a CoPacking  Agreement  pursuant  to which the Company  agreed to
               pack specified quantities of Cliffstar juice products during each
               year of the period in which Cliffstar is making earn-out payments
               to the Company.

          The Company and  Cliffstar  also agreed to  negotiate in good faith to
enter into a Cranberry Sauce Agreement  pursuant to which Cliffstar would be the
exclusive sales representative for the Company for the sale of private label and
Minot brand  cranberry  sauce for an indefinite  term and  terminable on 3 years
advance notice.

          As a result of the sale,  Northland  expects to  realize an  after-tax
gain on sale of  approximately  $1.2 million,  or  approximately  $.06 per fully
diluted share.

          The  purchase  price  paid for the  assets  was  based on  arms-length
negotiations between the Company and Cliffstar.

Item 7    Financial Statements and Exhibits.

          (b)  The Company will provide pro forma financial information required
by Item 7 by amendment  to this Current  Report on Form 8-K within sixty days of
the date hereof.

          (c)  The Company  has filed the  exhibits  listed in the  accompanying
Exhibit Index as part of this Current Report on Form 8-K.


<PAGE>


                                   SIGNATURES

          Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                       NORTHLAND CRANBERRIES, INC.



Date:  March 23, 2000                  By: /s/  John Swendrowski
                                          -------------------------------------
                                           John Swendrowski
                                           Chairman and Chief Executive Officer


<PAGE>


                           NORTHLAND CRANBERRIES, INC.

                            EXHIBIT INDEX TO FORM 8-K
                           Report Dated March 8, 2000


Exhibit
  No.                              Description
- -------                            -----------

 (2.1)    Asset  Purchase  Agreement,  dated as of January 5, 2000, by and among
          Northland Cranberries, Inc. and Cliffstar Corporation.*

 (2.2)    First  Amendment  to Asset  Purchase  Agreement,  dated as of March 8,
          2000,  by  and  among  Northland   Cranberries,   Inc.  and  Cliffstar
          Corporation.










- --------------------------

*  The schedules and exhibits to this document are not being filed herewith. The
   registrant  agrees to furnish  supplementally  a copy of any such schedule or
   exhibit to the Securities and Exchange Commission upon request.





                            ASSET PURCHASE AGREEMENT

                                 BY AND BETWEEN

                           NORTHLAND CRANBERRIES, INC.

                                       AND

                              CLIFFSTAR CORPORATION





                                 January 5, 2000



<PAGE>

                            ASSET PURCHASE AGREEMENT


                                TABLE OF CONTENTS

                                                                            Page



 1.   PURCHASE AND SALE OF ASSETS..............................................1
      1.1.   Assets to be Transferred..........................................1
      1.2.   Excluded Assets...................................................3

 2.   ASSUMPTION OF LIABILITIES................................................4
      2.1.   Liabilities to be Assumed.........................................4
      2.2.   Liabilities Not to be Assumed.....................................5

 3.   PURCHASE PRICE -PAYMENT.................................................6
      3.1.   Purchase Price...................................................6
      3.2.   Payment of Purchase Price........................................6
      3.3.   Determination of Earnout Amount..................................8
      3.4.   Option to Terminate Earnout Period..............................13
      3.5.   Inventory Purchase Price; Concentrate Purchase Price............14
      3.6.   Covenants of Cliffstar During Earnout Period....................15
      3.7.   Allocation of Purchase Price....................................17

 4.   REPRESENTATIONS AND WARRANTIES OF NORTHLAND............................18
      4.1.   Corporate.......................................................18
      4.2.   Authority.......................................................18
      4.3.   No Violation....................................................18
      4.4.   Financial Information...........................................19
      4.5.   Inventory.......................................................19
      4.6.   Litigation......................................................19
      4.7.   Title to Properties.............................................20
      4.8.   Contracts and Commitments.......................................20
      4.9.   Private Label Intangibles.......................................20
      4.10.  Major Customers and Suppliers...................................21
      4.11.  Product Warranty and Product Liability..........................21
      4.12.  No Brokers or Finders...........................................21
      4.13.  No Material Adverse Change......................................21
      4.14.  Compliance with Law.............................................22
      4.15.  Disclosure......................................................22

 5.   REPRESENTATIONS AND WARRANTIES OF CLIFFSTAR............................22
      5.1.   Corporate.......................................................22
      5.2.   Authority.......................................................22



                                       i
<PAGE>


      5.3.   No Brokers or Finders...........................................23
      5.4.   No Violation....................................................23
      5.5.   Financial Statements............................................23
      5.6.   Disclosure......................................................23

 6.   OTHER MATTERS..........................................................24
      6.1.   Noncompetition Agreement........................................24
      6.2.   Confidential Information........................................24
      6.3.   HSR Act Filings.................................................24
      6.4.   Product Liability Matters.......................................24
      6.5.   Use of Minot's Name.............................................25
      6.6.   Waiver of Bulk Sales Compliance.................................25
      6.7.   Cranberry Purchase and Supply Agreement.........................25
      6.8.   [Intentionally Left Blank]......................................25
      6.9.   Trademark License Agreement.....................................25
      6.10.  Co-Packing Agreement............................................25
      6.11.  Cranberry Sauce Purchase Agreement..............................25
      6.12.  Opening Inventory...............................................26

 7.   FURTHER COVENANTS OF NORTHLAND.........................................26
      7.1.   Access to Information and Records...............................26
      7.2.   Conduct of Business Pending the Closing.........................26
      7.3.   Consents........................................................27
      7.4.   Other Action....................................................27
      7.5.   Disclosure......................................................27

 8.   CONDITIONS PRECEDENT TO CLIFFSTAR'S OBLIGATIONS........................27
      8.1.   Representations and Warranties True on the Closing Date.........28
      8.2.   Compliance With Agreement.......................................28
      8.3.   Absence of Litigation...........................................28
      8.4.   Consents and Approvals..........................................28
      8.5.   Hart-Scott-Rodino Waiting Period................................28

 9.   CONDITIONS PRECEDENT TO NORTHLAND'S OBLIGATIONS........................28
      9.1.   Representations and Warranties True on the Closing Date.........28
      9.2.   Compliance With Agreement.......................................29
      9.3.   Absence of Litigation...........................................29
      9.4.   Hart-Scott-Rodino Waiting Period................................29

10.   INDEMNIFICATION........................................................29
      10.1.  By Northland....................................................29
      10.2.  By Cliffstar....................................................30
      10.3.  Indemnification of Third-Party Claims...........................30
      10.4.  Payment.........................................................31
      10.5.  Limitations on Indemnification..................................32
      10.6.  No Waiver.......................................................32



                                       ii
<PAGE>


11.   CLOSING................................................................32
      11.1.  Documents to be Delivered by Northland..........................32
      11.2.  Documents to be Delivered by Cliffstar..........................34

12.   TERMINATION............................................................35
      12.1.  Right of Termination Without Breach.............................35
      12.2.  Termination for Breach..........................................35

13.   RESOLUTION OF DISPUTES.................................................36
      13.1.  Arbitration.....................................................36
      13.2.  Arbitrators.....................................................37
      13.3.  Procedures; No Appeal...........................................37
      13.4.  Authority.......................................................37
      13.5.  Entry of Judgment...............................................37
      13.6.  Confidentiality.................................................37
      13.7.  Continued Performance...........................................37
      13.8.  Tolling.........................................................38

14.   MISCELLANEOUS..........................................................38
      14.1.  Disclosure Schedule.............................................38
      14.2.  Further Assurance...............................................38
      14.3.  Disclosures and Announcements...................................38
      14.4.  Assignment; Parties in Interest.................................38
      14.5.  Law Governing Agreement.........................................39
      14.6.  Amendment and Modification......................................39
      14.7.  Notice..........................................................39
      14.8.  Expenses........................................................40
      14.9.  Entire Agreement................................................41
      14.10. Counterparts....................................................41
      14.11. Headings........................................................41
      14.12. Jointly Drafted.................................................41
      14.13. Glossary of Terms...............................................41


Exhibits
- --------

Exhibit A      -    Promissory Note
Exhibit B      -    Noncompetition Agreement
Exhibit C      -    Cranberry Purchase and Supply Agreement
Exhibit D      -    Trademark License Agreement
Exhibit E      -    Co-Packing Agreement



                                       iii
<PAGE>


Disclosure Schedule
- -------------------

Schedule 1.1.(b)    -   Trademarks
Schedule 1.2.(n)    -   Contracts
Schedule 2.1.(b)    -   Promotions
Schedule 2.2.(a)    -   Contracts
Schedule 3.7        -   Purchase Price Allocation
Schedule 4.1.(c)    -   Foreign Corporation Qualification
Schedule 4.3        -   Violation, Conflict, Default
Schedule 4.4        -   Financial Information
Schedule 4.6        -   Litigation
Schedule 4.7        -   Liens to be Released at Closing
Schedule 4.8        -   Contracts
Schedule 4.9        -   Private Label Intangibles
Schedule 4.10.(a)   -   Major Customers
Schedule 4.10.(b)   -   Major Suppliers
Schedule 4.11       -   Product Warranty, Warranty Expense and Liability Claims
Schedule 5.4        -   Violation, Conflict Default



                                       iv
<PAGE>


                            ASSET PURCHASE AGREEMENT


          ASSET PURCHASE  AGREEMENT (this "Agreement") dated January 5, 2000, by
and between CLIFFSTAR  CORPORATION,  a Delaware corporation  ("Cliffstar"),  and
NORTHLAND CRANBERRIES, INC., a Wisconsin corporation ("Northland").

                                    RECITALS

          A.   As  part  of  the  business  conducted  by  Northland,  Northland
manufactures,  packages,  distributes  and sells to  customers  in the  grocery,
convenience store,  mass-merchandising  and institutional business in the United
States,  Puerto Rico, Canada, and Mexico who sell to consumers under the "Minot"
brand name and such customers' private labels ("Private Label  Customers"),  (i)
shelf-stable   cranberry-juice  cocktails,  blended  cranberry  juices,  blended
cranberry  drinks,  (ii)  apple  juice  and  cider  products,  and  (iii)  other
shelf-stable  juices  and  drinks   (collectively,   the  "Private  Label  Juice
Business").

          B.   Among  the  other  businesses  conducted by Northland,  Northland
also (i) manufactures,  packages, distributes and sells, under the "Minot" brand
name and customers' private labels,  cranberry-based products,  non-shelf stable
juice  products,  frozen  concentrates  and cranberry and cranberry blend sauces
(the  "Non-Juice  Private  Label  Business"),   (ii)   manufactures,   packages,
distributes  and sells  under  the  Northland,  Seneca,  Meadow  Valley,  Awake,
Tree-Sweet,  Orange Plus, Ruby Red and Poncho Plus brand names, and to customers
who  resell  under  their  own  brand or  trade  name to  customers  for sale to
consumers (a)  cranberry-based  products,  cranberry  sauces,  blended-cranberry
juices,  cranberry juice cocktails and blended cranberry drinks, (b) apple juice
and cider and (c) other shelf-stable  juices and drinks (the "Branded Business")
and (iii) is  engaged  in the  co-packing  of such  products  for other  branded
producers (the "Co-Packing Business").

          C.    Northland  also  conducts  a private  label  shelf-stable  juice
business in countries  other than the United  States,  Puerto  Rico,  Canada and
Mexico and may  continue  and expand  such  business  (the  "Non-North  American
Private Label Business").

          D.   Cliffstar  desires  to  purchase  from  Northland  and  Northland
desires to sell to Cliffstar the  "Purchased  Assets" (as defined in Section 1.1
below) of Northland relating to the Private Label Juice Business.

                  NOW  THEREFORE,  in  consideration  of the  foregoing  and the
respective  representations,  warranties,  covenants,  agreements and conditions
hereinafter  set forth,  and intending to be legally  bound hereby,  the parties
hereto agree as follows.



                                        1
<PAGE>


     1.   PURCHASE AND SALE OF ASSETS

          1.1. Assets to be Transferred.  Subject to the terms and conditions of
     this  Agreement,  on the Closing Date (as  hereinafter  defined)  Northland
     shall  sell,  transfer,  convey,  assign,  and  deliver to  Cliffstar,  and
     Cliffstar shall purchase and accept the following (the "Purchased Assets"):

               1.1.(a) Inventory.

                       (i)    All finished goods inventories  of Northland as of
               the Closing Date bearing any of the  Trademarks  (as  hereinafter
               defined)  or  relating to  customers  of the Private  Label Juice
               Business (the "Finished Goods Inventory");

                       (ii)   All work-in-process inventory of Northland
               relating to the Trademarks or  customers  of  the  Private  Label
               Juice Business (other than cranberry  juice  or  cranberry  juice
               concentrates) (the "Work-In-Process Inventory");

                       (iii)  The  raw   materials   inventories  of   Northland
               relating  to  the  Trademarks  or  customers of the Private Label
               Juice  Business  that consist of labels and  ingredients that are
               usable  in the Private Label Juice Business (other than cranberry
               juice  or  cranberry  juice  concentrates,  except  to the extent
               provided  in  subsection  (iv)   below)   (the   "Raw   Materials
               Inventory"), and excluding any packing or shipping  supplies  and
               any raw materials  inventory of Northland  relating  to  the Non-
               Juice  Private  Label  Business,  the  Branded  Business  or  the
               Co-Packing Business (the Finished Goods Inventory,  the  Work-In-
               Process  Inventory  and the Raw Materials Inventory are sometimes
               collectively referred to as the "Inventory").

                       (iv)   150,000  gallons  of  cranberry  juice concentrate
               (the "Purchased Concentrate").

               1.1.(b) Trademarks  and Goodwill.  The  trademarks  for the marks
          identified on Schedule  1.1.(b),  subject to the license of such marks
          to  Northland  for  use in  connection  with  the  sale  of  non-juice
          cranberry  products  and  cranberry  sauce as described in Section 6.9
          below (the "Trademarks"),  and the goodwill of the Private Label Juice
          Business (such Trademarks and goodwill are hereinafter  referred to as
          the "Private Label Intangibles").

               1.1.(c) Contracts  and Purchase  and Sale Orders.  The  contracts
          (including  all  purchase,  sale and exchange  orders and  agreements)
          relating to the sale of Private Label Juice  Business  products and to
          the purchase of Raw Materials  Inventory solely in connection with the
          Private Label Juice Business (the "Contracts").



                                        2
<PAGE>


provided,  however, that in no event shall "Purchased Assets" include any of the
Excluded Assets.

          If,  at  the   Closing,   any  of  the   Purchased   Assets  shall  be
non-assignable  or  non-transferable  to  Cliffstar  without the consent of some
other person, and such consent is not obtained,  and in the event Closing occurs
despite  such  failure  of  assignability,   transferability  or  consent,  such
Purchased Asset shall be retained by Northland, and Northland shall use its best
efforts  to make  the use and  benefit  of such  Purchased  Asset  available  to
Cliffstar  to  the  same  extent,  as  nearly  as may be  possible,  as if  such
impediment to assignment or transfer did not exist.

          1.2. Excluded Assets.  The provisions of Section 1.1  notwithstanding,
     and whether or not such assets  relate to the  Purchased  Assets or Private
     Label Juice Business, Northland shall not sell, transfer, assign, convey or
     deliver  to  Cliffstar,  and  Cliffstar  will not  purchase  or accept  the
     following assets of Northland (collectively the "Excluded Assets"):

               1.2.(a) Cash and Cash Equivalents. All cash and cash equivalents.

               1.2.(b) Consideration.  The consideration  delivered by Cliffstar
          to Northland pursuant to this Agreement.

               1.2.(c) Accounts Receivable.  All accounts receivable  (including
          customer  accounts  receivable  relating  to the  Private  Label Juice
          Business)  outstanding  as of the  Closing  Date  (including  accounts
          receivable for any Private Label Juice Business products shipped prior
          to the Closing but not invoiced) and any other trade rights to receive
          payments  as  of  the  Closing  Date,  including  all  trade  accounts
          receivable   representing  amounts  receivable  in  respect  of  goods
          shipped, products sold or services rendered on or prior to the Closing
          Date,  and the full  benefit of all  securities  of such  accounts  or
          debts.

               1.2.(d) Tax Credits and Records.  Federal, state and local income
          and franchise tax credits and tax refund claims and associated returns
          and records.

               1.2.(e) Refunds, Deposits. All refunds, deposits,  prepayments or
          prepaid expenses.

               1.2.(f) Insurance  Policies.  All insurance  policies,  programs,
          reserves and related  bonds of any nature  covering the Private  Label
          Juice Business prior to Closing.

               1.2.(g) Claims. All claims,  causes of action,  choses in action,
          rights of  recovery  and rights of set-off  of any kind,  against  any
          person or entity,  including  without  limitation any liens,  security
          interests, pledges or other rights to payment or to enforce payment in
          connection with the Private Label Juice Business or products delivered
          by Northland on or prior to the Closing Date.



                                        3
<PAGE>


               1.2.(h) Registrations.  All franchise tax registrations and sales
          and use permits of Northland.

               1.2.(i)  Advertising  Time. All advertising  time and advertising
          space,  including free standing  inserts,  booked prior to Closing for
          periods after the Closing Date.

               1.2.(j) Tangible  Property.   All  real  and   tangible  personal
          property of Northland  (other than the Inventory  described in Section
          1.1.(a)  above),  including all owned and leased real property and all
          machinery,  equipment,  vehicles,  supplies,  parts,  repair parts and
          other tangible assets of Northland.

               1.2.(k) Inventories. All inventories of Northland (other than the
          Inventory   described  in  Section  1.1.(a)   above),   including  all
          inventories of non-blended  cranberry juice, raw or frozen cranberries
          and cranberry  concentrates,  all inventories of bottles and caps, all
          inventories of raw materials,  work-in-process finished goods relating
          to the Branded Juice  Business,  Non-Juice  Private Label  Business or
          Co-Packing  Business of Northland and packaging and shipping  supplies
          and materials not relating specifically to or held for use exclusively
          in the Private Label Juice Business.

               1.2.(l) Customer  Lists,  Business  Records.  All tax  and  sales
          records,  invoices,  forms,  designs,  customer lists, customer credit
          information,  product  specifications and technical data of Northland,
          whether or not relating to the Purchased Assets.

               1.2.(m) Trademarks and Goodwill.  All of Northland's  trademarks,
          trade rights, copyrights, trade secrets, goodwill and other intangible
          assets (other than the  Trademarks  and goodwill  described in Section
          1.1.(b)),  including without limitation,  those rights associated with
          the Non-Domestic Private Label Business.

               1.2.(n) Contracts.  Any contracts relating to the purchase of Raw
          Materials  that do not relate  solely to the purchase of Raw Materials
          used in the Private Label Juice Business and the contracts  listed and
          described on Schedule 1.2.(n).

     2.   ASSUMPTION OF LIABILITIES

          2.1. Liabilities to be Assumed.  As  used in this Agreement,  the term
     "Liability"  shall mean and include  any direct or  indirect  indebtedness,
     guaranty,  endorsement,  claim, loss, damage,  deficiency,  cost,  expense,
     obligation or responsibility,  fixed or unfixed, known or unknown, asserted
     or unasserted, liquidated or unliquidated, secured or unsecured. Subject to
     the terms and conditions of this Agreement,  on the Closing Date, Cliffstar
     shall assume and agree to perform and discharge the following, and only the
     following,    Liabilities   of   Northland   (collectively   the   "Assumed
     Liabilities"):

               2.1.(a) Contractual Liabilities.  Northland's Liabilities arising
          from and after the Closing  Date under and  pursuant to the  following
          Contracts:



                                        4
<PAGE>


                       (i)    All Contracts described in either of Sections 1.1.
               (c) or 4.8;

                       (ii)   Every Contract entered into  by  Northland  in the
               ordinary  course of the Private Label Juice  Business  which does
               not  involve  consideration  or other  expenditure  by  Northland
               payable or  performable on or after the Closing Date in excess of
               $10,000 or performance over a period of more than three months.

          The Contracts  described in subsections  2.1.(a)(i) and (ii) above are
          hereinafter collectively described as the "Assumed Contracts."

               2.1.(b) Promotions.   All  Northland's   Liabilities  related  to
          agreements,  policies and programs involving coupons, trade allowances
          and  promotions  relating to the  Private  Label  Juice  Business  and
          entered  into in the ordinary  course of  business,  to the extent set
          forth in Schedule 2.1(b).

          2.2.  Liabilities  Not to be  Assumed.  Except  as  and to the  extent
     specifically  set forth in  Section  2.1,  Cliffstar  is not  assuming  any
     Liabilities of Northland and all such  Liabilities  shall be and remain the
     responsibility of Northland. Notwithstanding the provisions of Section 2.1,
     Cliffstar  is not  assuming  and  Northland  shall  not be  deemed  to have
     transferred   to  Cliffstar   the   following   Liabilities   of  Northland
     notwithstanding  the fact that such  Liabilities  are or may be  associated
     with the Private Label Juice Business:

               2.2.(a) Certain Contracts. The Liabilities of Northland under and
          pursuant to the contracts and leases described in Section 1.2.(n).

               2.2.(b) Taxes Arising from Transaction.  Any taxes applicable to,
          imposed  upon or arising out of the sale or transfer of the  Purchased
          Assets to Cliffstar and the other  transactions  contemplated  by this
          Agreement,  including but not limited to any income, transfer,  sales,
          use, gross receipts or documentary stamp taxes.

               2.2.(c) Other Taxes.  Any  Liability  of  Northland  for  Federal
          income or excise taxes and any other  federal,  state or local income,
          profit, franchise, excise, bottler's or other taxes (and any penalties
          or interest due on account thereof).

               2.2.(d) Insured  Claims.  Any  Liability  of   Northland  insured
          against,  to the  extent  such  Liability  is or  will  be  paid by an
          insurer.

               2.2.(e) Product Liability. Any Liability of Northland arising out
          of  or  in  any  way  relating  to  or  resulting   from  any  product
          manufactured,  assembled or sold prior to the Closing Date  (including
          any  Liability  of  Northland  for  claims  made for injury to person,
          damage to property or other damage, whether made in product liability,
          tort,  breach of warranty or otherwise),  whether  asserted  before or
          after the Closing Date.



                                        5
<PAGE>


               2.2.(f) Litigation  Matters.  Any Liability  with  respect to any
          action,  suit,  proceeding,  arbitration,  investigation  or  inquiry,
          whether civil, criminal or administrative  ("Litigation"),  whether or
          not described in Schedule 4.6.

               2.2.(g) Infringements.   Any  Liability  to  a  third  party  for
          infringement of such third party's Trade Rights.

               2.2.(h) Transaction   Expenses.   All   Liabilities  incurred  by
          Northland  in  connection  with this  Agreement  and the  transactions
          contemplated herein.

               2.2.(i) Liability For Breach.  Liabilities  of  Northland for any
          breach  or  failure  to  perform  any  of  Northland's  covenants  and
          agreements  contained  in, or made  pursuant to, this  Agreement,  or,
          prior to the  Closing,  any other  contract,  whether  or not  assumed
          hereunder,  including  breach  arising  from  assignment  of contracts
          hereunder without consent of third parties.

               2.2.(j) Accounts  Payable.   All  accounts   and  other  payables
          outstanding as of the Closing Date.

               2.2.(k) Violation of Laws or Orders. Liabilities of Northland for
          any  violation  of  or  failure  to  comply  with  any  statute,  law,
          ordinance,  rule or  regulation  (collectively,  "Laws") or any order,
          writ, injunction, judgment, plan or decree (collectively, "Orders") of
          any court, arbitrator,  department, commission, board, bureau, agency,
          authority,  instrumentality  or other body,  whether  federal,  state,
          municipal, foreign or other (collectively, "Government Entities").

     3.   PURCHASE PRICE - PAYMENT

          3.1. Purchase Price. The purchase price (the "Purchase Price") for the
     Purchased  Assets shall be (i) the  assumption of the Assumed  Liabilities,
     (ii)  $28,000,000  ("Base  Purchase  Price"),  (iii) the Earnout  Amount as
     defined in Section 3.3 below, (iv) the Inventory  Purchase Price as defined
     in Section 3.5.(a) below and (v) the Concentrate  Purchase Price as defined
     in Section 3.5(c) below.

          3.2. Payment of Purchase  Price.  The Purchase  Price shall be paid by
     Cliffstar as follows:

               3.2.(a) Assumption  of  Liabilities.  At  the Closing,  Cliffstar
          shall  deliver to Northland  such  documents  and  instruments  as are
          reasonably   required  to  evidence  the  assumption  of  the  Assumed
          Liabilities.

               3.2.(b) Cliffstar's  Promissory Note.  At the Closing,  Cliffstar
          shall deliver to Northland  Cliffstar's  unsecured  promissory note in
          the   principal   amount  of   $28,000,000   upon  the  terms  and  in
          substantially  the form of the  Promissory  Note  attached  hereto  as
          Exhibit A.



                                        6
<PAGE>


               3.2.(c) Payment of Earnout Amount.  Within 10 business days after
          the final  determination  of the Annual  Earnout  Amount  pursuant  to
          Section  3.3.(c) below,  Cliffstar shall pay to Northland (in addition
          to any principal  payments  payable on the Promissory Note during such
          Earnout Year) an amount equal to the greater of (i) the Minimum Annual
          Earnout Amount for such Earnout Year or (ii) the Annual Earnout Amount
          reduced by principal payments made to Northland on the Promissory Note
          due during such Earnout Year.  Earnout Amount payments with respect to
          an Earnout Year in excess of the sum of the Minimum Earnout Amount and
          principal payments on the Promissory Note for each Earnout Year during
          the Earnout Period will be credited against future principal  payments
          due on the Promissory Note in inverse order of maturity as provided in
          the  Promissory  Note. In the event of a prepayment on the  Promissory
          Note by  Cliffstar,  other than a prepayment  in payment of the Annual
          Earnout Amount pursuant to this  subsection,  the amount prepaid shall
          continue  to be  used  in  the  amounts,  and  at the  times  of,  the
          originally scheduled remaining installments in determining the payment
          of the  Annual  Earnout  Amount  above,  but only to the  extent  such
          prepayment  has not  already  been  offset  against the current or any
          prior  years'  Annual  Earnout  Amount  payments.  All payments of the
          Earnout Amount shall be made by wire transfer of immediately available
          funds in accordance with written wire transfer  instructions  provided
          by  Northland  at least two  business  days in  advance of the date of
          payment.  In the event that the Earnout  Amount for an Earnout Year is
          subsequently  adjusted in accordance with Section 3.3.(c)(iii) hereof,
          the additional  amounts, if any, payable by Cliffstar pursuant to this
          Section 3.2.(c) shall be made by wire transfer to Northland's  account
          within five business days of resolution of the Earnout Amount pursuant
          to Section 3.3.(c)(iii).

               3.2.(d) Payment  of  Inventory  Purchase  Price.   The  Inventory
          Purchase Price shall be paid as follows:

                       (i)    Interim   Inventory  Amount.   At   the   Closing,
               Cliffstar  shall  deliver  to  Northland,  by  wire  transfer  of
               immediately available funds  (in accordance with appropriate wire
               transfer   instructions   previously   delivered  by Northland to
               Cliffstar),  an amount equal to  the Inventory Purchase  Price as
               shown on the books of Northland  as of the Effective  Time.  Such
               amount (the "Interim Inventory Amount") shall be mutually  agreed
               to by the parties on or before the Closing Date; and

                       (ii)   Final Inventory Amount. Within five  business days
               after  the  final  determination  of the Inventory Purchase Price
               pursuant to Section 3.5.(b) below:

                              (A)  if the  Final Inventory  Amount  exceeds  the
                       Interim  Inventory  Amount,  then  Cliffstar shall pay to
                       Northland  by  wire  transfer  of  immediately  available
                       funds  (in  accordance  with  appropriate  wire  transfer
                       instructions   previously   delivered   by  Northland  to
                       Cliffstar) the amount of such excess, and



                                        7
<PAGE>


                              (B)  if the Interim Inventory  Amount  exceeds the
                       Final  Inventory  Amount,  then   Northland  shall pay to
                       Cliffstar  by  wire  transfer  of  immediately  available
                       funds the amount of such excess.

          3.3. Determination of Earnout Amount.

               3.3.(a) Certain  Definitions.  For purposes  of  determining  the
          Annual Earnout  Amount (as defined in Section  3.3.(c) below) and this
          Agreement, the following definitions shall apply:

                       (i)    Case.  "Case" shall  mean  the  industry  standard
               number  of  bottles  or  cans  packed  for retail  delivery  of a
               particular  size  of  bottle  or  can  from  time  to  time.  For
               example,  one  Case  will  currently  equal four 128 oz. bottles,
               eight  64 oz.  bottles, twelve 32 oz. bottles, and twenty-four 16
               oz. or 10 oz. bottles or 12 oz. cans.

                       (ii)   Cranberry  Juice   Products.    "Cranberry   Juice
               Products"  shall  mean   cranberry  juice  and   cranberry  juice
               cocktail  and  drinks  and  blended  cranberry  juice and blended
               cranberry  juice  cocktail  and  drinks  containing any amount of
               cranberry juice.

                       (iii)  Cranberry  Profits.   For   each   Earnout   Year,
               "Cranberry Profits" shall mean the Net Revenues of Cliffstar from
               the  sales of  Cranberry  Juice  Products  less  the  Total Costs
               incurred by Cliffstar (as defined in  subparagraph  (x) below).

                       (iv)   Earnout Amount.  The "Earnout Amount" shall be the
               sum  of  the  Annual Earnout Amounts for each Earnout Year during
               the Earnout Period,  provided that if the option to terminate the
               Earnout  Period  pursuant  to  Section 3.4 hereof is exercised by
               Cliffstar, the Earnout Amount shall be deemed to be $50,000,000.

                       (v)    Earnout  Period.  Unless  earlier   terminated  as
               provided in Section 3.4 below, the Earnout Period shall be a six-
               year  period  commencing  on  the  Closing Date and ending on the
               sixth anniversary of the Closing Date.

                       (vi)   Earnout Year.  An Earnout  Year shall  be a period
               corresponding with Cliffstar's fiscal year, provided that (A) the
               first  Earnout  Year  shall  be a short period  commencing on the
               Closing  Date and ending on December  30, 2000  and  (B) the last
               Earnout Year shall be a short period  commencing  January 1, 2006
               and  ending on the sixth  anniversary  of the  Closing Date.  The
               parties  hereto  acknowledge that Cliffstar follows an accounting
               convention which provides for interim  financial statements of "5
               weeks, 4 weeks and 4 weeks"  and  a  fiscal  year  ending  on the
               Saturday closest to the end of each  calendar year.



                                        8
<PAGE>


               Any reference to monthly accounting statements or fiscal year end
               shall be read in the context of such convention.

                       (vii)  Minimum Annual Earnout Amount.  The Minimum Annual
               Earnout Amount for each Earnout Year shall be as follows:

                              Earnout Year                Minimum Annual
                                                          Earnout Amount
                                   1                           $ 416,667
                                   2                             500,000
                                   3                             708,333
                                   4                             958,333
                                   5                           1,000,000
                                   6                           1,208,333
                                   7                             208,333
                                              --                 -------
                                                              $5,000,000

                              (Numbers assume a February 29, 2000 Closing Date)

               provided,  that any Annual  Earnout  Amounts paid by Cliffstar to
               Northland  following the repayment of the Promissory  Note in its
               entirety (and in excess of the Minimum  Annual Earnout Amount for
               the Earnout Year to which such payment relates) shall be credited
               against the Minimum  Earnout  Amount and shall reduce the Minimum
               Annual Earnout Amounts for the remaining Earnout Years in inverse
               order starting with Earnout Year Six.

                       (viii) Minimum Earnout Amount. The Minimum Earnout Amount
               to be paid by Cliffstar to Northland  for all  years  during  the
               Earnout Period shall be $5,000,000.

                       (ix)   Net Revenues. "Net Revenues" for  an  Earnout Year
               or any period thereof for purposes of this Agreement  shall  mean
               the  dead  net  price  realized  by  Cliffstar  from  the sale of
               Cranberry Juice Products  during such  Earnout  Year,  which  for
               purposes  of  this  Agreement  shall mean gross revenues less all
               discounts (including cash  discounts,  off-invoice  and  per case
               billback promotional allowances and volume rebates) and brokerage
               to outside  sources (provided that brokerage  expenses  shall  be
               deductible  only  to  the  extent  of 3% of total  dead net price
               realized  from the sale of Cranberry  Juice Products by Cliffstar
               without prior approval of Northland);  provided that Net Revenues
               shall  be  (i)  increased  by  an  amount  equal to the aggregate
               discounts or favorable  pricing  granted by  Cliffstar on  orders
               of  Cranberry  Juice  Products  to  customers  to the extent such
               discounts  are  (A)  disproportionate  to  discounts  granted  on
               purchases of other products of Cliffstar with respect to the same
               or contemporaneous orders by the same  or  related  customers and
               (B) greater than routine  or  customary  discounts  or  favorable
               pricing  offered on a regular basis to customers



                                        9
<PAGE>


               generally on Cranberry Juice Products without regard to purchases
               of  other  products  of  Cliffstar;  and  (ii)  increased  by the
               aggregate  sum of the  excess of Total  Cost per Case of Cases of
               Cranberry  Juice  Products  sold for a net price below Total Cost
               per Case over the dead net price  realized  from such Cases,  but
               only to the extent that such aggregate sum exceeds $500,000 on an
               annualized basis.

                       (x)    Total Costs.  "Total  Costs"  for  an Earnout Year
               shall  mean  the  sum  of  the  costs  and  expenses listed below
               incurred by Cliffstar allocable to Cranberry  Juice Products sold
               during the Earnout Year:

                              (A)  Direct  Product   Costs.   The  net  cost  to
                       Cliffstar  for   all  ingredients   (including,   without
                       limitation,  raw materials, sweeteners, flavorings and/or
                       other  juices)  utilized in Cranberry Juice Products sold
                       during   the  Earnout  Year,  and  packaging;   provided,
                       however,  that  the  cost  to  Cliffstar  per  Barrel  or
                       "Barrel Equivalent"  of cranberries,  cranberry juice and
                       cranberry  concentrates  shall  be  deemed to be equal to
                       the  average  Barrel  Equivalent   Purchase   Price  (not
                       including incentive  payments) for cranberries  purchased
                       by  Cliffstar  from  Northland  during  such Earnout Year
                       pursuant to the Cranberry  Purchase  and Supply Agreement
                       described in Section 6.7 (which aggregate  costs shall be
                       deemed to encompass,  without  limitation,  all  costs of
                       cleaning, binning,  handling, processing,  transportation
                       to  bottling  facilities,  freezing  costs  and  storage,
                       grower   relations    and   other   cranberry   inventory
                       expenses).  For  purposes  of  this  Agreement,  a Barrel
                       shall  be equal to  100  lbs.  of raw  cranberries  and a
                       Barrel  Equivalent  shall be  deemed to equal 1.5 gallons
                       of  50 Brix cranberry  concentrate.  Notwithstanding  the
                       foregoing,  if the  Cliffstar Grower Price referred to in
                       Section  3(b)(i)  of the  Cranberry  Purchase  and Supply
                       Agreement for the  Crop Year commencing on the November 1
                       prior to  an  Earnout  Year is  greater  than the  Barrel
                       Equivalent Purchase  Price paid for Cranberries purchased
                       from Northland  during  such Earnout Year,  then the cost
                       to  Cliffstar   per   Barrel  or  Barrel   Equivalent  of
                       cranberries,  cranberry  juice and cranberry concentrates
                       shall be  deemed  to  be equal to such  Cliffstar  Grower
                       Price.

                              (B)  Production Fee.

                                   (1)  Direct    Shipments     and     Internal
                              Warehoused  Products.   For  all  Cases  that  are
                              shipped  directly   to   customers  or  stored  in
                              Cliffstar  or  Related  Party   owned   or  leased
                              warehouse  facilities,  a  $1.85 per Case fee  for
                              Cases of  Cranberry  Juice  Products  sold  during
                              the



                                       10
<PAGE>


                              Earnout  Year  as  an  allowance  for  all  juice
                              pressing, handling, bottling, freight and internal
                              finished  goods  warehousing  costs  and  expenses
                              incurred by Cliffstar  relating to such Cases.

                                   (2)  Outside  Warehoused  Product.   For  all
                              Cases  that  are shipped to third-party  warehouse
                              facilities prior to delivery to customers, a $1.60
                              per Case fee for Cases of Cranberry Juice Products
                              sold  during  an  Earnout  Year  as  an  allowance
                              for  all  juice  pressing,  handling  and bottling
                              costs and expenses incurred  by Cliffstar relating
                              to such Cases.

                              (C)  Selling  and  Administration  Fee.  A selling
                       and  administration  fee equal  to 6% of Net Revenues for
                       the  Earnout  Year as defined in  Subsection  3.3.(a)(ix)
                       above as  an allowance for all selling,  promotional  and
                       administration  expenses  and  bad debts,  fees and fines
                       incurred   by  Cliffstar   relating  to  Cranberry  Juice
                       Products sold during the Earnout Year.

                              (D)  Clearly Defined  Charges.  Any  other clearly
                       defined   product   charges    incurred    by   Cliffstar
                       exclusively  with  respect  to Cranberry  Juice  Products
                       sold during  the Earnout  Year or properly  allocable  to
                       the  Earnout Year,  not otherwise  listed or described in
                       this  Section  3.3.(a)(x),  including actual paid freight
                       and outside  warehousing  costs  for Cases  described  in
                       Section (B)(2) above.

               3.3.(b) Accounting Standards.  The determination of the Cranberry
          Profits and components  thereof shall be determined in accordance with
          generally  accepted  accounting  principles,  subject to the  specific
          provisions  of  this   Agreement.   Inventories  of  finished   goods,
          work-in-process  and raw materials  shall be maintained on a first-in,
          first-out basis.

               3.3.(c) Determination of Annual Earnout Amount.

                       (i)    The Annual  Earnout  Amount for each  Earnout Year
               shall be the greater of (A) the Minimum Annual Earnout Amount for
               such Year or (B) the sum of (1) 17-1/2% of the first  $20,000,000
[Assumes       of Cranberry Profits of Cliffstar for such year (15% of the first
February       $16,666,667  of  Cranberry  Profits for the first  Earnout  Year,
29, 2000       17.083% of the first  $20,000,000  of  Cranberry  Profits for the
Closing]       second  Earnout  Year and  17-1/2%  of the  first  $3,333,333  of
               Cranberry  Profits in the seventh  Earnout  Year) plus (2) 25% of
               the  Cranberry  Profits of  Cliffstar  for such year in excess of
               $20,000,000  ($3,333,333 in the seventh Earnout Year). The Annual
               Earnout  Amount  for any  Earnout  Year  shall



                                       11
<PAGE>


               not be offset or reduced by a negative  Annual  Earnout Amount in
               any prior Earnout Year during the Earnout Period. Northland shall
               in no event be  obligated  to return any Earnout  Amount  Payment
               previously made to Northland.

                       (ii)   Within 90  days  following the end of each Earnout
               Year, Cliffstar shall prepare and deliver to Northland a detailed
               statement of Cliffstar's  Cranberry Profits for the prior Earnout
               Year and a statement  illustrating  the computation of the Annual
               Earnout Amount for such year (the "Cranberry Profits Statement"),
               in each case  examined  and  audited by  Cliffstar's  independent
               auditors  ("Cliffstar's  Accountants").  Northland's  independent
               auditors  ("Northland's  Accountants")  shall have  access to all
               relevant   books  and  records  of  Cliffstar   relating  to  the
               calculation of the Cranberry Profits Statement and payment of the
               Annual  Earnout  Amount,  and Cliffstar  will make  available all
               necessary  information  relating to  Cliffstar in order to enable
               Northland's  Accountants  to verify  the  calculation  of amounts
               listed on the Cranberry  Profits Statement and the Annual Earnout
               Amount Statement, including the work papers, schedules and source
               materials used by Cliffstar in preparing such statements.

                       (iii)  If  Northland  disagrees  with  any  items  on the
               Cranberry  Profits  Statement or Annual Earnout Amount Statement,
               Northland shall notify Cliffstar in writing of such  disagreement
               (such notice  setting  forth the basis for such  disagreement  in
               reasonable  detail) within 30 days of receipt by Northland of the
               Cranberry Profits Statement and Northland may request during such
               30-day  period  any  additional   information   related  thereto.
               Northland and Cliffstar shall thereafter  negotiate in good faith
               to resolve any such disagreements. If Northland and Cliffstar are
               unable  to  resolve  any  such  disagreements  within  15 days of
               notification to Cliffstar of such disagreements, (A) in the event
               that Deloitte & Touche LLP was both  Northland's  Accountants and
               Cliffstar's  Accountants  as of the  end of  such  Earnout  Year,
               Northland  and  Cliffstar  shall submit the  disagreement  to the
               national  office  of  Deloitte  &  Touche  LLP  to  resolve  such
               disagreements;  (B) in all other cases, the disagreement shall be
               submitted to a third  accounting  firm of  nationally  recognized
               standing to be mutually  selected by Northland and Cliffstar,  or
               if no agreement on such firm is reached,  to such a firm selected
               by  Northland's  Accountants  and  Cliffstar's  Accountants  (the
               accounting firm selected pursuant to Clause (A) or Clause (B), as
               the case may be,  shall be referred  to herein as the  "Resolving
               Accounting  Firm").  The resolution of such  disagreements by the
               Resolving Accounting Firm shall be final and binding on Northland
               and Cliffstar.  In the event that the final  determination of the
               Annual  Earnout Amount by the Resolving  Accounting  Firm differs
               from  the  Annual  Earnout  Amount   Statement  (the   "Statement
               Differential")  by



                                       12
<PAGE>


               five percent or less,  Northland  shall pay the fees and expenses
               of the Resolving  Accounting  Firm relating to the  resolution of
               any  such   disagreements.   In  the  event  that  the  Statement
               Differential is greater than five percent, such fees and expenses
               shall be paid by Cliffstar. Within five days of resolution of the
               disagreements  by the  Resolving  Accounting  Firm,  Cliffstar or
               Northland,  as the  case  may  be,  shall  pay to the  other  the
               additional amounts, if any, determined to be owing as a result of
               such resolution.

               3.3.(d) Acquisition of  Other Private Label Juice Businesses.  In
          the event that  Cliffstar  or any  Related  Party,  during the Earnout
          Period,  acquires the assets and business of a business engaged in the
          production  and sale of Cranberry  Juice  Products  (or a  controlling
          interest in a corporation  or other entity  engaged in such  business)
          (an "Acquired Business") (it being understood that acquisition of less
          than a  controlling  interest by Cliffstar or any Related Party during
          the Earnout  Period would be a violation of Section  3.6.(d)  hereof),
          the results of operations of the Acquired  Business  shall be included
          in the determination of Cranberry Profits following the effective date
          of such  acquisition  through the end of the Earnout Period as if such
          business  were owned and  operated  directly  by  Cliffstar.  For each
          Earnout Year that begins after the effective date of such acquisition,
          (i) each of the percentages set forth in Section  3.3.(c).(B) shall be
          amended to a percentage  determined  in each case by  multiplying  the
          original  percentage  by  a  fraction,   the  numerator  of  which  is
          Cliffstar's Net Revenues (as defined in Section  3.3.(a)(ix))  for the
          prior  Earnout  Year  and  the  denominator  of  which  is the  sum of
          Cliffstar's Net Revenues and the Net Revenues of the Acquired Business
          for the equivalent  annual period  (determined in the manner set forth
          in Section  3.3(a)(ix)),  and (ii) each of the dollar  thresholds  set
          forth in  Section  3.3.(c).(B)  shall be  amended  to a dollar  amount
          determined in each case by dividing the original  dollar amount by the
          fraction determined in (i) above.

               3.3.(e) Cross-Default.  In the event that there shall be an event
          which shall constitute a material breach by Northland of its covenants
          and obligations under Section 2 of the Noncompetition  Agreement to be
          entered into pursuant to Section 6.1, which breach shall not have been
          cured  after  30  days  prior  written  notice,  the  Earnout  Amount,
          following  written  notice from Cliffstar to Northland to such effect,
          shall be reduced to the Minimum  Earnout Amount less aggregate  Annual
          Earnout Amounts previously paid to Northland by Cliffstar.

          3.4. Option to Terminate Earnout Period.

               3.4.(a) Option.  Cliffstar  shall  have  a  one-time   option  to
          terminate the Earnout  Period.  Such option shall be  exercisable  and
          effective  after exercise at any time on or before the last day of the
          30th  calendar   month  of  the  Earnout   Period  and  all  remaining
          obligations to make future payments of the Earnout Amount upon written
          notice as provided  below and  payment to  Northland  of the  "Earnout
          Termination  Payment."  The Earnout  Termination  Payment  shall be an
          amount  equal to  $50,000,000  less the sum of (i) the Minimum  Annual
          Earnout  Amounts,  if any,  paid



                                       13
<PAGE>


          with  respect  to the  first  and  second  Earnout  Years and (ii) all
          principal  payments made on the  Promissory  Note prior to the date of
          the Earnout Termination Payment. In the event that Cliffstar elects to
          terminate the Earnout Period and makes the Earnout Termination Payment
          to  Northland  pursuant to this  Section 3.4, no payment of the Annual
          Earnout  Amount or Minimum  Annual Earnout Amount shall be due for the
          Earnout Year during which termination occurs or any succeeding Earnout
          Year  and  this  Agreement  and all  obligations  of  Cliffstar  under
          Sections 3.2.(b) and (c) and Section 3.6 hereof shall terminate.

               3.4.(b) Notice of Termination and Payment of Earnout  Termination
          Payment.  In the event  Cliffstar  elects  to  terminate  the  Earnout
          Period,  Cliffstar  shall deliver  written  notice of such election to
          Northland (the "Earnout Termination  Notice").  Payment of the Earnout
          Termination Payment shall be made in installments as follows:

                       (i)    The first  installment in the amount of the lesser
               of $16,666,667 or the Earnout  Termination  Payment shall be paid
               by wire  transfer of  immediately  available  funds to  Northland
               within 15 days of the date of the Earnout Termination Notice.

                       (ii)   The  balance, if any, shall be paid by delivery of
               Cliffstar's  promissory  note in the  amount  of  such  remaining
               balance in  substantially  the form (other than payment terms) of
               the  Promissory  Note  attached  hereto as  Exhibit  A. The first
               installment  of such note shall be in the amount of the lesser of
               $16,666,667  or the  principal  balance  of the note and shall be
               payable on the first anniversary date of the Earnout  Termination
               Notice. The then remaining balance of such note, if any, shall be
               payable in full on the  second  anniversary  date of the  Earnout
               Termination  Notice.  The note shall bear interest at the rate of
               8% per annum, payable with installments of principal.  Payment of
               the Earnout  Termination  Payment pursuant to this Section 3.4(b)
               shall constitute payment in full of the Promissory Note delivered
               by Cliffstar pursuant to Section 3.2(b) hereof.

          3.5. Inventory Purchase Price; Concentrate Purchase Price.

               3.5.(a) Inventory Purchase Price Defined.  The purchase price for
          the Inventory (the "Inventory  Purchase  Price") shall be the lower of
          (i)  Northland's  cost basis for the  Finished  Goods  Inventory,  the
          Work-In-Process  Inventory  and the  Raw  Material  Inventory  or (ii)
          market as of the Closing Date  determined in accordance with generally
          accepted accounting principles consistently applied.

               3.5.(b) Determination  of  Inventory  Purchase  Price. A physical
          inventory of the Inventory  shall be taken as of the Effective Time by
          representatives  of  Northland,  Cliffstar  and Deloitte & Touche LLP.
          Within 15 days following the Closing Date,  Cliffstar shall deliver to
          Northland  an updated  detailed  schedule  of its



                                       14
<PAGE>


          calculation  of the  Inventory  Purchase  Price based on such physical
          inventory and a copy of the workpapers  used in the preparation of the
          inventory and calculation of the Inventory  Purchase Price.  Northland
          may notify  Cliffstar  in writing  within 20 business  days  following
          receipt of  Cliffstar's  calculation  of the Inventory  Purchase Price
          that it does not agree  with any values  set forth  thereon,  in which
          case  Northland and Cliffstar  will use good faith efforts  during the
          30-day period following  receipt of such written notice to resolve any
          differences  they  may  have as to the  calculation  of the  Inventory
          Purchase  Price.  Such written notice shall identify with  specificity
          the items or amounts with which Northland disagrees.  If Northland and
          Cliffstar  cannot reach  agreement  during that 30-day  period,  their
          disagreements shall be promptly submitted to Deloitte & Touche,  which
          shall  conduct such  additional  review as is necessary to resolve the
          specific disagreements referred to it. The review of Deloitte & Touche
          will  be  restricted  as to  scope  to  address  only  those  specific
          disagreements  referred to it by Northland  and  Cliffstar.  The final
          form of the determination of the Inventory  Purchase Price (the "Final
          Inventory  Amount")  shall be  determined  by  Deloitte  &  Touche  as
          promptly as practicable  following its engagement,  shall confirmed in
          writing  to,  and  shall be final  and  binding  upon,  Northland  and
          Cliffstar for purposes of this Article 3. In the event that  Northland
          and Cliffstar agree on the Inventory Purchase Price without submission
          of  disagreements  to  Deloitte  &  Touche,  Cliffstar  shall  provide
          Northland with written  confirmation of the final  Inventory  Purchase
          Price so agreed to, which, upon written  acknowledgement by Northland,
          shall become the Final  Inventory  Amount for purposes of this Section
          3.5.

[Assumes       3.5.(c) Concentrate  Purchase Price;  Payment. The purchase price
February  for the Purchased Concentrate (the "Concentrate Purchase Price") shall
29, 2000  be  $4,350,000  and  shall be  payable  in ten equal  installments  of
Closing   $435,000 by wire transfer to Northland of immediately available funds,
Date.]    the first  installment  of which  shall be  payable  at  Closing.  The
          remaining  installments  shall commence on March 31 and shall continue
          on the last business day of each month thereafter until paid in full.

          3.6.  Covenants of Cliffstar  During Earnout Period.  Cliffstar hereby
     covenants  and  agrees  that until the  expiration  or  termination  of the
     Earnout Period, Cliffstar shall:

               3.6.(a) Furnish to Northland:

                       (i)    As soon as available after the end of each quarter
               of each  Earnout  Year,  but in no event later than 30 days after
               the end of each such quarter, a statement of Cranberry Profits of
               Cliffstar  for such quarter and for that part of the Earnout Year
               ending with such quarter;  all in reasonable detail and certified
               as true and correct by the chief financial  officer of Cliffstar;
               and

                       (ii)   As  soon as  available  prior to the  beginning of
               each Earnout  Year, a projected  Cranberry  Profits  statement of
               Cliffstar for such year, in reasonable  detail,  representing the
               good faith  projections of



                                       15
<PAGE>


               Cliffstar and certified by Cliffstar's chief financial officer as
               being the most accurate projections available and consistent with
               the projections used by Cliffstar for internal planning purposes.

               All such statements shall be complete and correct in all material
               respects and be prepared in  reasonable  detail and in accordance
               with  GAAP  subject  to  specific  provisions  set  forth in this
               Agreement.

               3.6.(b) To  continue  to  engage in  the  production  and sale of
          cranberry juice products substantially as now conducted by it with the
          exception of reasonable  extensions  and/or  reductions  thereof,  and
          except following a sale of all or substantially  all of its assets and
          business,  to  preserve,  renew and keep in full  force and effect its
          corporate  existence  and take all  reasonable  action to maintain all
          rights, privileges and franchises necessary or desirable in the normal
          conduct of its business.

               3.6.(c) Not to permit or cause  itself to  liquidate,  wind up or
          dissolve (or suffer any liquidation or dissolution),  except following
          a sale of all or substantially all of its assets and business to which
          subparagraph (f) below applies.

               3.6.(d) Not to cause or permit any  Related  Party  to conduct or
          engage in the production and sale of Cranberry Juice Products or enter
          into any agreement or  arrangement  pursuant to or in connection  with
          which  Cliffstar or any Related  Party owns or controls any  financial
          interest in any entity  engaged in the private label  cranberry  juice
          business  provided  however,  that neither  Cliffstar  nor any Related
          Party  shall be  prohibited  from (i) owning less than 5% of an entity
          engaged in the private label  cranberry juice business and (ii) making
          an acquisition of a controlling interest in a business that is subject
          to the provisions of Section 3.3(d) above.

               3.6.(e) To cause any payments by  Cliffstar to any Related  Party
          for services  rendered or goods  provided for any cost or expense that
          would enter into the  determination of Cranberry  Profits hereunder to
          be for actual  services  rendered  and/or  actual goods  provided,  in
          either case at an appropriate fair market value.

               3.6.(f) If prior to the  expiration or termination of the Earnout
          Period,

                       (i)    Cliffstar  shall  enter into  any  transaction  of
               merger,  consolidation  or  amalgamation  as a  result  of  which
               Cliffstar is not the surviving entity;

                       (ii)   A  majority  of   Cliffstar's   stock   is   sold,
               transferred or otherwise  disposed of in one or more transactions
               to persons or entities who are not Related Parties; or

                       (iii)  Cliffstar shall, in one transaction or a series of
               transactions,  sell  all or any substantial part of the assets of
               its business; or



                                       16
<PAGE>


                       (iv)   Cliffstar shall, in one transaction or a series of
               transactions,  sell all or substantially all of the assets of the
               Private Label Juice Business acquired from  Northland  hereunder,
               then

          Northland  shall  have the  option of  maintaining  its  rights  under
          Article  3 hereof  to  receive  the  Earnout  Amount,  in  which  case
          Cliffstar shall make any of the transactions set forth in (i), (ii) or
          (iii) above  contingent  on the other party  assuming the  obligations
          under Section 3.3 hereof or, in lieu of receiving the Earnout  Amount,
          Northland may elect to receive the greater of (a) $50,000,000 less the
          sum of all Earnout  Amount  payments  paid or payable  with respect to
          prior Earnout Years and all principal  payments made on the Promissory
          Note or (b) an amount equal to the average  Earnout Amount earned with
          respect to prior  Earnout  Years  multiplied  by the number of Earnout
          Years remaining in the Earnout Period (including the current year). In
          the event Northland elects to receive the payments  described above in
          lieu of the Earnout Amount,  the Note shall become immediately due and
          payable  and  all   payments  of   principal   thereunder   upon  such
          acceleration shall be credited against the amounts due hereunder.

     For purposes of this Section 3.6,  "Related Party" shall mean  stockholders
     and any person, firm or corporation which, directly or indirectly, controls
     Cliffstar,  and any spouse or  descendant  of any such person or any entity
     (including trusts,  limited  partnerships and limited liability  companies)
     controlled  by Cliffstar  or other  Related  Party.  For the purpose of the
     definition  of "Related  Party,"  "control"  (including,  with  correlative
     meanings,  the terms "controlled by" and "under common control with") means
     the possession,  directly or indirectly of the power to direct or cause the
     direction  of  management  and  policies,  either  directly or  indirectly,
     whether  through  the  ownership  of voting  securities  or by  contract or
     otherwise of any person, firm or entity.

     For purposes of this Section 3.6, any act, or failure to act by any Related
     Party that would result in a violation of any provision of this Section 3.6
     if such act or  failure  to act were by  Cliffstar  shall be deemed to be a
     violation by Cliffstar of its obligations under this Section 3.6.

          3.7.  Allocation  of Purchase  Price.  The  aggregate  Purchase  Price
     (including the assumption by Cliffstar of the Assumed Liabilities) shall be
     allocated  among the Purchased  Assets for tax purposes in accordance  with
     Schedule 3.7.  Northland and Cliffstar will follow and use such  allocation
     in all tax returns,  filings or other  related  reports made by them to any
     governmental  agencies.  To the extent that  disclosures of this allocation
     are  required to be made by the  parties to the  Internal  Revenue  Service
     ("IRS") under the  provisions of Section 1060 of the Internal  Revenue Code
     of 1986, as amended (the "Code") or any regulations  thereunder,  Cliffstar
     and Northland  will disclose such reports to the other prior to filing with
     the IRS.



                                       17
<PAGE>


     4.   REPRESENTATIONS AND WARRANTIES OF NORTHLAND

          Northland  makes  the  following  representations  and  warranties  to
     Cliffstar,  each of which is true and  correct  on the date  hereof,  shall
     remain true and correct to and including the Closing Date and shall survive
     the Closing of the transactions provided for herein.

          4.1. Corporate.

               4.1.(a) Organization.  Northland is a corporation  duly organized
          and validly existing under the laws of the State of Wisconsin.

               4.1.(b) Corporate Power.  Northland  has all requisite  corporate
          power and authority to own, operate and lease its properties, to carry
          on its  business  as and where such is now being  conducted,  to enter
          into this  Agreement  and the other  documents and  instruments  to be
          executed and delivered by Northland  pursuant  hereto and to carry out
          the transactions contemplated hereby and thereby.

               4.1.(c) Qualification. Northland is duly licensed or qualified to
          do business as a foreign corporation, and is in good standing, in each
          jurisdiction  wherein the character of the properties  owned or leased
          by it,  or the  nature  of  its  business,  makes  such  licensing  or
          qualification  necessary. The states in which Northland is licensed or
          qualified to do business are listed in Schedule 4.1.(c).

          4.2. Authority.  The  execution and delivery of this Agreement and the
     other  documents and  instruments to be executed and delivered by Northland
     pursuant  hereto  and the  consummation  of the  transactions  contemplated
     hereby and thereby have been duly authorized by the Board of Directors.  No
     other or further  corporate  act or  proceeding on the part of Northland is
     necessary  to  authorize  this   Agreement  or  the  other   documents  and
     instruments  to be executed and delivered by Northland  pursuant  hereto or
     the consummation of the transactions  contemplated hereby and thereby. This
     Agreement constitutes, and when executed and delivered, the other documents
     and  instruments to be executed and delivered by Northland  pursuant hereto
     will  constitute,  valid binding  agreements of Northland,  enforceable  in
     accordance with their respective terms.

          4.3. No Violation.  Except as set forth on Schedule  4.3,  neither the
     execution  and  delivery  of this  Agreement  or the  other  documents  and
     instruments to be executed and delivered by Northland  pursuant hereto, nor
     the consummation by Northland of the transactions  contemplated  hereby and
     thereby  (a) will  violate  any  applicable  Law or Order,  (b)  except for
     applicable requirements of the Hart-Scott-Rodino Antitrust Improvements Act
     of 1976 (the "HSR Act"), will require any authorization, consent, approval,
     exemption or other action by or notice to any Government Entity (including,
     without  limitation,  under any  "plant-closing"  or similar  law),  or (c)
     subject to obtaining the consents referred to in Schedule 4.3, will violate
     or conflict  with, or constitute a default (or an event which,  with notice
     or lapse of time,  or both,  would  constitute  a default)  under,  or will
     result in the termination of, or accelerate the performance required by, or
     result in the creation of any Lien (as defined in Section 4.7.(a)) upon any
     of the assets of Northland  under, any term or provision of the Articles of
     Incorporation  or  By-laws of  Northland  or of any  contract,  commitment,



                                       18
<PAGE>


     understanding,  arrangement,  agreement  or  restriction  of  any  kind  or
     character to which Northland is a party or by which Northland or any of its
     assets or properties may be bound or affected.

          4.4. Financial Information. Included as Schedule 4.4 are the unaudited
     historical schedules of revenues and case sales for the Private Label Juice
     Business  for  Northland's  fiscal  year  ended  August  31,  1999,  and an
     unaudited  pro forma  balance  sheet as of August 31, 1999  reflecting  the
     assets  and   liabilities   of  the  Private  Label  Juice  Business  being
     transferred  to Cliffstar  (the  "Reference  Financial  Information").  The
     Reference  Financial  Information  has been prepared in accordance with the
     books  and  records  of  Northland  and  fairly  presents  the  information
     purported  to be  presented  therein at the dates  indicated  therein.  The
     Reference  Financial  Information relates solely to the Private Label Juice
     Business.  Except as set forth in Schedule 4.4 or the  Reference  Financial
     Information,  there are no liabilities  relating to the Private Label Juice
     Business which have not been disclosed.

          4.5. Inventory.  All  Inventory  of the Private  Label Juice  Business
     reflected  on the  Reference  Balance  Sheet is of a quality  and  quantity
     usable and  saleable in the ordinary  course of business,  had a commercial
     value at least equal to the value shown on such balance sheet and is valued
     in accordance with generally accepted accounting principles at the lower of
     cost (on a FIFO basis) or market. All inventory purchased since the date of
     such balance sheet is of a quality and quantity  usable and saleable in the
     ordinary course of business.  The Finished Goods Inventory  complies in all
     material respects with applicable  governmental  standards  relating to the
     production,  sale,  packaging and labeling of food  products.  All items of
     Finished Goods Inventory are of a quality ordinarily produced in accordance
     with the  requirements of  specifications  of customers,  are fit for human
     consumption,  are saleable  based on  Northland's  normal sales  experience
     prior to the  expiration  of their shelf life,  if any, and will require no
     rework  with  respect to services  performed  prior to Closing in excess of
     normal reserves established therefor.

          4.6. Litigation.  Except as set forth in Schedule 4.6, there exists no
     litigation, action, suit, arbitration,  investigation,  claim or proceeding
     (collectively  "Litigation")  pending  or,  to the  Northland's  knowledge,
     threatened,  that materially  involves the Purchased  Assets or which could
     involve a claim or Litigation against Cliffstar,  any of the Contracts,  or
     the transactions contemplated by this Agreement, at law or in equity, or by
     or before any governmental authority.

          4.7. Title to Properties.  Northland has good and marketable  title to
     all the Purchased Assets, free and clear of all mortgages, liens (statutory
     or otherwise),  security interests,  claims, pledges,  licenses,  equities,
     options,  conditional  sales  contracts,  assessments,  levies,  easements,
     covenants,   reservations,    restrictions,    rights-of-way,   exceptions,
     limitations,   charges   or   encumbrances   of   any   nature   whatsoever
     (collectively,  "Liens")  except those Liens described in Schedule 4.7 that
     will be released on or before  Closing.  None of the  Purchased  Assets are
     subject to any restrictions  with respect to the  transferability  thereof.
     Northland has complete and  unrestricted  power and right to sell,  assign,
     convey and  deliver  the  Purchased  Assets to  Cliffstar  as  contemplated
     hereby. At Closing, Cliffstar will receive good and



                                       19
<PAGE>


     marketable title to all the Purchased  Assets,  free and clear of all Liens
     of any nature whatsoever.

          4.8.  Contracts  and  Commitments.  Schedule  4.8 contains  a  list or
     description  of  all  Contracts.  Except  as set  forth  in  Schedule  4.8,
     Northland  is not in  default  under  any  Contract,  nor has any  event or
     omission  occurred  which  through  the  passage  of time or the  giving of
     notice,  or both,  would  constitute  a  default  thereunder  or cause  the
     acceleration of any of Northland's obligations or result in the creation of
     any Lien on any of the  assets  owned or used by  Northland.  Except as set
     forth in Schedule  4.8, no third party is in default  under any Contract or
     commitment to which Northland is a party, nor to Northland's  knowledge has
     any event or omission  occurred  which,  through the passage of time or the
     giving of notice,  or both, would  constitute a default  thereunder or give
     rise  to  an  automatic   termination,   or  the  right  of   discretionary
     termination, thereof.

          4.9.  Private Label Intangibles.  Schedule 4.9 lists the Private Label
     Intangibles  specifying  whether such Private Label  Intangibles are owned,
     controlled,  used or held (under  license or otherwise)  by Northland,  and
     also indicating which of such Private Label Intangibles are registered. All
     Private  Label  Intangibles  shown as  registered in Schedule 4.9 have been
     properly registered,  all pending  registrations and applications have been
     properly  made and filed and all  annuity,  maintenance,  renewal and other
     fees relating to  registrations  or applications  are current.  In order to
     conduct  the  business  of the Private  Label  Juice  Business,  as such is
     currently being  conducted or proposed to be conducted,  Northland does not
     require any  trademarks,  trade names,  copyrights,  patents,  or rights or
     licenses  for the use of  intellectual  property  of  others  (collectively
     "Trade Rights") other than the Private Label Intangibles.  Northland is not
     infringing  and has not  infringed  on any Trade  Rights of  another in the
     operation of the business of Northland,  nor, to Northland's knowledge,  is
     any other person infringing on the Private Label Intangibles. Northland has
     not  granted  any  license  or made any  assignment  of any  Private  Label
     Intangibles  listed on Schedule  4.9,  and no other person has any right to
     use any Private Label  Intangibles  owned or held by  Northland.  Northland
     does not pay any royalties or other  consideration for the right to use any
     Trade Rights of others in connection  with or relating to the Private Label
     Juice  Business.   There  is  no  Litigation  pending  or,  to  Northland's
     knowledge,  threatened to challenge  Northland's  right, title and interest
     with respect to its continued  use and right to preclude  others from using
     any Private Label  Intangibles.  The Private Label  Intangibles  are valid,
     enforceable  and in good standing,  and there are no equitable  defenses to
     enforcement based on any act or omission of Northland.

          4.10. Major Customers and Suppliers.

                4.10.(a) Customers.  Schedule 4.10.(a)  contains a complete list
          of the customers of  the Private  Label Juice  Business and sets forth
          the name of each customer of the Private Label Juice Business that has
          purchased  Private Label Juice Business products from Northland in the
          fiscal year ended August 31, 1999.

                4.10.(b) Major Suppliers.  Schedule  4.10.(b) contains a list of
          the suppliers to the Private  Label Juice  Business in the fiscal year
          ended August 31, 1999.



                                       20
<PAGE>


          4.11. Product Warranty and Product Liability. Schedule 4.11 contains a
     true,  correct  and  complete  copy of  Northland's  standard  warranty  or
     warranties for sales of Products (as defined  below) and,  except as stated
     therein,  there are no warranties,  commitments or obligations with respect
     to the  return  or  replacement  of  Products.  Schedule  4.11  contains  a
     description of all product liability claims and similar Litigation relating
     to Products manufactured or sold, or services rendered, which are presently
     pending or, which to Northland's knowledge,  are threatened,  or which have
     been asserted or commenced  against Northland within the last two years, in
     which a party thereto either requests  injunctive relief or alleges damages
     in excess of $10,000  (whether  or not covered by  insurance).  None of the
     Products has been the subject of any recall  campaign  and, to  Northland's
     knowledge,  no facts or conditions exist which could reasonably be expected
     to result in such a recall campaign. As used in this Section 4.11, the term
     "Products"  means  any  and  all  Private  Label  Juice  Business  products
     currently or at any time  previously  manufactured,  distributed or sold by
     Northland  under the Minot Brand name or to customers  for sale under their
     brand names.

          4.12. No  Brokers  or  Finders.  Neither  Northland  nor  any  of  its
     directors,  officers,  employees or agents have retained,  employed or used
     any  broker or finder in  connection  with the  transactions  provided  for
     herein or the negotiation thereof.

          4.13. No Material  Adverse  Change.  Since  the date of the  Reference
     Financial  Information  and other than reductions in volume of sales and/or
     loss of customers for reasons other than quality of product or  performance
     by Northland, there has been no change in the financial condition, business
     or operations of Northland which has had or could reasonably be expected to
     have a material adverse effect on the Private Label Juice Business.

          4.14. Compliance  with Law.  The Private Label Juice Business is being
     conducted in material  compliance with all applicable  laws,  ordinances or
     regulations  of any  governmental  body,  and all  governmental  approvals,
     permits and licenses  required for  Northland to conduct the Private  Label
     Juice  Business as presently  conducted  have been obtained and are in full
     force and effect and are being complied with in all material respects.

          4.15. Disclosure.  No  representation or warranty by Northland in this
     Agreement, nor any statement,  certificate,  schedule,  document or exhibit
     hereto  furnished or to be furnished by or on behalf of Northland  pursuant
     to this Agreement or in connection with transactions  contemplated  hereby,
     contains or shall contain any untrue statement of material fact or omits or
     shall omit a  material  fact  necessary  to make the  statements  contained
     therein not misleading.

     5.   REPRESENTATIONS AND WARRANTIES OF CLIFFSTAR

          Cliffstar  makes  the  following  representations  and  warranties  to
Northland,  each of which is true and correct on the date  hereof,  shall remain
true and correct to and including  the Closing Date,  shall be unaffected by any
investigation  heretofore  or  hereafter  made by  Northland  or any  notice  to
Northland,  and shall  survive  the  Closing of the  transactions  provided  for
herein.



                                       21
<PAGE>


          5.1.  Corporate.

                5.1.(a)  Organization.   Cliffstar   is   a   corporation   duly
          organized, validly existing and in good standing under the laws of the
          State of Delaware.

                5.1.(b)  Corporate Power.  Cliffstar has all requisite corporate
          power to  enter  into  this  Agreement  and the  other  documents  and
          instruments to be executed and delivered by Cliffstar and to carry out
          the transactions contemplated hereby and thereby.

          5.2.  Authority.  The execution and delivery of this Agreement and the
     other  documents and  instruments to be executed and delivered by Cliffstar
     pursuant  hereto  and the  consummation  of the  transactions  contemplated
     hereby and thereby have been duly  authorized  by the Board of Directors of
     Cliffstar. No other corporate act or proceeding on the part of Cliffstar or
     its  shareholders  is necessary to  authorize  this  Agreement or the other
     documents  and  instruments  to be  executed  and  delivered  by  Cliffstar
     pursuant hereto or the consummation of the transactions contemplated hereby
     and thereby. This Agreement  constitutes,  and when executed and delivered,
     the other  documents  and  instruments  to be  executed  and  delivered  by
     Cliffstar pursuant hereto will constitute,  valid and binding agreements of
     Cliffstar, enforceable in accordance with their respective terms, except as
     such may be limited by bankruptcy, insolvency, reorganization or other laws
     affecting creditors' rights generally, and by general equitable principles.

          5.3.  No  Brokers  or  Finders.  Neither  Cliffstar  nor  any  of  its
     directors,  officers,  employees or agents have retained,  employed or used
     any  broker or finder in  connection  with the  transactions  provided  for
     herein or the negotiation thereof.

          5.4.  No Violation.  Except as set forth on Schedule 5.4,  neither the
     execution  and  delivery  of this  Agreement  or the  other  documents  and
     instruments to be executed and delivered by Cliffstar  pursuant hereto, nor
     the consummation by Cliffstar of the transactions  contemplated  hereby and
     thereby  (a) will  violate  any  applicable  Law or Order,  (b)  except for
     applicable requirements of the Hart-Scott-Rodino Antitrust Improvements Act
     of 1976 (the "HSR Act"), will require any authorization, consent, approval,
     exemption or other action by or notice to any Government Entity (including,
     without  limitation,  under any  "plant-closing"  or similar  law),  or (c)
     subject to obtaining the consents referred to in Schedule 4.3, will violate
     or conflict  with, or constitute a default (or an event which,  with notice
     or lapse of time,  or both,  would  constitute  a default)  under,  or will
     result in the termination of, or accelerate the performance required by, or
     result in the creation of any Lien (as defined in Section 4.7.(a)) upon any
     of the assets of Cliffstar  under, any term or provision of the Articles of
     Incorporation  or  By-laws of  Cliffstar  or of any  contract,  commitment,
     understanding,  arrangement,  agreement  or  restriction  of  any  kind  or
     character to which Cliffstar is a party or by which Cliffstar or any of its
     assets or properties may be bound or affected.

          5.5.  Financial   Statements.   Cliffstar  has   made   available  for
     Northland's  review at the  offices of  Deloitte & Touche LLP copies of the
     financial  statements  of  Cliffstar  consisting  of (i) balance  sheets of
     Cliffstar  as of January 2, 1999 and the related  statements  of



                                       22
<PAGE>


     income  and cash  flows  for the  years  then  ended  (including  the notes
     contained therein or annexed thereto), which financial statements have been
     reported on, and are  accompanied by, the signed,  unqualified  opinions of
     Deloitte & Touche LLP,  independent  auditors for Cliffstar for such years,
     and (ii) an  unaudited  balance  sheet of Cliffstar as of November 6, 1999,
     and the  related  unaudited  statements  of income for the ten months  then
     ended and for the  corresponding  period of the prior year  (including  the
     notes and schedules  contained  therein or annexed thereto) (the "Cliffstar
     Financial  Statements").  A copy of the Cliffstar Financial Statements that
     were  reviewed  by  Northland  are being  held by  Deloitte & Touche LLP in
     escrow.  The Cliffstar  Financial  Statements held by Deloitte & Touche LLP
     shall be released only in the event reasonably necessary in connection with
     any court  proceeding  or  governmental  regulatory  or  agency  proceeding
     concerning  or relating to  Northland's  performance  of due  diligence  in
     entering into this Agreement and the transactions contemplated hereby or in
     connection  with any Claim  hereunder  for  breach  of the  representations
     contained in this Section 5.5

          5.6.  Disclosure.  No  representation or warranty by Cliffstar in this
     Agreement, nor any statement,  certificate,  schedule,  document or exhibit
     hereto  furnished or to be furnished by or on behalf of Cliffstar  pursuant
     to this Agreement or in connection with transactions  contemplated  hereby,
     contains or shall contain any untrue statement of material fact or omits or
     shall omit a  material  fact  necessary  to make the  statements  contained
     therein not misleading.

     6.   OTHER MATTERS

          6.1.  Noncompetition  Agreement.   At  the  Closing,  Northland  shall
     execute and deliver to Cliffstar a Noncompetition  Agreement, substantially
     in the form of Exhibit B hereto (the "Noncompetition Agreement").

          6.2.  Confidential  Information.  Northland  shall  not  at  any  time
     subsequent to the Closing, except as explicitly requested by Cliffstar, use
     for any  purpose,  disclose  to any  person,  or keep  or  make  copies  of
     documents,  tapes,  discs,  programs  or other  information  storage  media
     ("records") containing,  any confidential  information relating exclusively
     to the Private  Label  Juice  Business or the  Purchased  Assets,  all such
     information  being deemed to be transferred to Cliffstar  hereunder,  other
     than documents and records retained and used by Northland solely for legal,
     personnel,  tax or  financial  reporting  purposes.  For  purposes  hereof,
     "confidential  information" shall mean and include, without limitation, (i)
     all Private  Label  Intangibles,  all customer and vendor lists and related
     information,  all information concerning  Northland's processes,  products,
     costs,   prices,   sales,   marketing  and  distribution  methods  relating
     exclusively  to the Private  Label Juice  Business  and (ii) any  financial
     statements and other information of Cliffstar provided to or made available
     for review by Northland as described in Section 5.5 of this Agreement.  The
     foregoing  provisions  shall  not  apply  to any  information  which  is an
     "Excluded Asset" as defined in Section 1.2, or which relates to one or more
     Excluded Assets.

          6.3.  HSR Act  Filings.  To the  extent  such  filings  have  not been
     completed prior to the execution of this  Agreement,  each of Northland and
     Cliffstar  shall,  in  cooperation



                                       23
<PAGE>


     with the other,  file any reports or notifications  that may be required to
     be filed by it under the HSR Act, with the Federal Trade Commission and the
     Antitrust  Division of the Department of Justice,  and shall furnish to the
     other all such  information  in its  possession as may be necessary for the
     completion of the reports or notifications to be filed by the other.  Prior
     to making  any  communication,  written  or oral,  with the  Federal  Trade
     Commission,  the Antitrust Division of the federal Department of Justice or
     any other  governmental  agency or authority or members of their respective
     staffs with  respect to this  Agreement  or the  transactions  contemplated
     hereby, Northland shall consult with Cliffstar.

          6.4.  Product Liability Matters. At or prior to the Closing, Northland
     at its expense shall cause  Cliffstar to be named as an additional  insured
     under each of its occurrence-type  policy or policies of insurance insuring
     against  claims for personal  injury and property  damage arising out of or
     resulting  from any Products (as defined in Section 4.11)  manufactured  by
     Northland  prior to the  Closing  Date.  At the  Closing,  Northland  shall
     deliver to Cliffstar one or more certificates of insurance  evidencing that
     the  insurance  to be obtained by it pursuant to this  Section is in effect
     and providing for  notification to Cliffstar at least ten days prior to the
     effective date of any termination or  cancellation  of such insurance.  The
     insurance  coverage  set  forth  in this  Section  shall be  maintained  by
     Northland  in an amount of not less than  $25,000,000  for a period of five
     years  following the Closing,  with no  deductible.  Following the Closing,
     Cliffstar  shall  continue to utilize  Northland's  product  serial  number
     system  presently  in effect or a similar  system  which  will  permit  the
     manufacturer of the products of the business to be determined.

          6.5.  Use of Minot's Name.  Following  the  Closing, neither Northland
     nor any  Affiliate  shall,  without the prior written consent of Cliffstar,
     make any use of the name "Minot Food Packers" or any other name confusingly
     similar  thereto,  except  as may be  necessary  for  Northland  to pay its
     liabilities,  prepare tax returns and other reports, and except for the use
     permitted under the Trademark  License  Agreement  described in Section 6.9
     hereof.

          6.6.  Waiver  of  Bulk  Sales  Compliance.   Cliffstar  hereby  waives
     compliance by Northland with the applicable provisions of the bulk sales or
     bulk transfer statutes of any state in which Inventory is located.

          6.7.  Cranberry  Purchase  and  Supply  Agreement.   At  the  Closing,
     Northland and Cliffstar shall execute and deliver a Cranberry  Purchase and
     Supply   Agreement   ("Cranberry   Purchase  and  Supply   Agreement")   in
     substantially the form of Exhibit C attached hereto.

          6.8.  [Intentionally Left Blank].

          6.9.  Trademark  License  Agreement.  At the  Closing,  Cliffstar  and
     Northland  shall execute and deliver a license  agreement in  substantially
     the form  attached as Exhibit D hereto  providing to Northland the sole and
     exclusive  99-year license to use the Minot  trademark in association  with
     cranberry sauce,  dried cranberries and other non-juice  cranberry products
     as provided therein.



                                       24
<PAGE>


          6.10. Co-Packing Agreement.  At the Closing,  Northland  and Cliffstar
     shall  execute  and  deliver  a  Co-Packing   Agreement  (the   "Co-Packing
     Agreement") substantially in the form of Exhibit E attached hereto.

          6.11. Cranberry  Sauce  Purchase  Agreement.  Prior  to  the  Closing,
     Northland and  Cliffstar  shall  negotiate in good faith a Cranberry  Sauce
     Purchase  Agreement  (the  "Sauce  Agreement")  to be  executed  at Closing
     pursuant to which Northland would sell canned  cranberry sauce to Cliffstar
     packaged for resale by  Cliffstar.  The  negotiation  and  execution of the
     Sauce Agreement shall not be a condition to the obligations of either party
     under this Agreement.

          6.12. Opening  Inventory.   Cliffstar's   inventories   used   in  the
     production  of  Cranberry  Juice  shall be  valued  at the lower of cost or
     market in accordance  with GAAP as of the Closing Date,  which inventory so
     determined, together with the Inventory and Purchased Concentrate purchased
     from  Northland  hereunder,  shall  be used  for  purposes  of  determining
     Cranberry Profits in accordance with Section 3.3 hereof.

     7.   FURTHER COVENANTS OF NORTHLAND

          Northland covenants and agrees as follows:

          7.1.  Access to Information and Records.

                7.1.(a)  From and after the date of this  Agreement  through the
          end of the  Earnout  Period,  Northland  shall,  and  shall  cause its
          officers,  employees, agents, independent accountants and advisors to,
          furnish to Cliffstar,  its officers,  employees,  agents,  independent
          accountants  and  advisors,   at  reasonable  times  and  places,  all
          information  in their  possession  concerning  the Private Label Juice
          Business as may be requested,  and give such persons  access to all of
          the inventories,  books, records,  contracts and other documents of or
          pertaining to the Private Label Juice  Business that  Northland or its
          officers, employees, agents, independent accountants or advisors shall
          have in their custody.

                7.1.(b)  During  the period  prior to Closing and with the prior
          consent of  Northland in each  instance  (which  consent  shall not be
          unreasonably withheld), Cliffstar and its officers, employees, agents,
          independent  accountants  and advisors,  shall have access to vendors,
          customers,  and others  having  business  dealings  with  Northland in
          connection  with the Private  Label Juice  Business for the purpose of
          performing Cliffstar's due diligence investigation.

          7.2.  Conduct of Business  Pending the  Closing.  From the date hereof
     until the Closing, except as otherwise approved in writing by Cliffstar:

                7.2.(a)  No Changes.  Northland will carry on the  Private Label
          Juice  Business  diligently  and in the same manner as heretofore  and
          will not make or  institute  any changes in its  methods of  purchase,
          sale, management, accounting or operation.



                                       25
<PAGE>


                7.2.(b)  No  Breach.  Northland  will not do or omit any act, or
          permit any  omission to act,  which may cause a breach of any material
          contract, commitment or obligation relating to the Private Label Juice
          Business, or any breach of any representation,  warranty,  covenant or
          agreement made by Northland.

                7.2.(c)  No Material Contracts.  No  contract or commitment will
          be entered into, and no purchase  of  raw materials or supplies and no
          sale of goods  or  services  (real,  personal,  or  mixed, tangible or
          intangible) will be made, by or on behalf of Northland with respect to
          the  Private  Label Juice  Business,  except  contracts,  commitments,
          purchases  or sales which are in the  ordinary  course of business and
          consistent  with past practice,  are not material to the Private Label
          Juice Business  (individually  or in the aggregate) and would not have
          been required to be disclosed in the Disclosure Schedule had they been
          in existence on the date of this Agreement.

                7.2.(d)  Insurance.   Northland  shall   maintain   all  of  the
          insurance relating to the Private Label Juice Business in effect as of
          the date hereof.

                7.2.(e)  Retention  of   Business.   It  is   acknowledged   and
          understood that the announcement of this Agreement and the sale of the
          Private  Label Juice  Business to  Cliffstar  contemplated  hereby may
          result in the loss of business  and/or loss of customers by Northland.
          Northland  shall use its reasonable  best efforts to retain  customers
          and business through the Closing.

          7.3.  Consents.  Northland  will use its best efforts prior to Closing
     to obtain all consents  necessary  for the consummation of the transactions
     contemplated hereby.

          7.4.  Other Action.  Northland shall use its best efforts to cause the
     fulfillment  at the earliest  practicable  date of all of the conditions to
     the parties'  obligations to consummate the  transactions  contemplated  in
     this Agreement.

          7.5.  Disclosure.  Northland  shall have a  continuing  obligation  to
     promptly notify  Cliffstar in writing with respect to any matter  hereafter
     arising  or  discovered  which,  if  existing  or known at the date of this
     Agreement,  would have been  required to be set forth or  described  in the
     Disclosure  Schedule,  but no such disclosure  shall cure any breach of any
     representation or warranty which is inaccurate.

     8.   CONDITIONS PRECEDENT TO CLIFFSTAR'S OBLIGATIONS

          Each and every obligation of Cliffstar to be performed  on the Closing
Date shall be subject to the satisfaction  prior to or at the Closing of each of
the following conditions:

          8.1.  Representations and Warranties True on the Closing Date. Each of
     the representations and warranties made by Northland in this Agreement, and
     the statements  contained in the Disclosure  Schedule or in any instrument,
     list,  certificate  or writing  delivered  by  Northland  pursuant  to this
     Agreement, shall be true and correct in all material respects when made and
     shall be true and correct in all material respects at and as of the Closing



                                       26
<PAGE>


     Date as though such  representations  and warranties  were made or given on
     and as of the Closing Date,  except for any changes  permitted by the terms
     of this Agreement or consented to in writing by Cliffstar.

          8.2.  Compliance With Agreement.  Northland shall have in all material
     respects   performed  and  complied  with  all  of  their   agreements  and
     obligations under this Agreement which are to be performed or complied with
     by them prior to or on the  Closing  Date,  including  the  delivery of the
     closing documents specified in Section 11.1 (other than the Sauce Agreement
     referred to in Section 11.1.(l)).

          8.3.  Absence of Litigation.  No  Litigation shall have been commenced
     or  threatened,  and  no  investigation by any Government Entity shall have
     been  commenced,  against  Cliffstar,  Northland  or any of the affiliates,
     officers  or  directors  of  any  of them, with respect to the transactions
     contemplated  hereby  that  in  the  written  judgment of Cliffstar's legal
     counsel,  based  upon  a  reasoned  assessment  of the consequences of such
     Litigation, it would  be  inadvisable  to  proceed  with  the  transactions
     contemplated  by this Agreement.

          8.4.  Consents and Approvals.  All approvals, consents and waivers set
     forth on Schedule 8.4 shall have been  received  and executed  counterparts
     thereof  shall have been  delivered to Cliffstar not less than two business
     days prior to the Closing. Receipt of the consent of any third party to the
     assignment of a Contract which is not (and is not required to be) disclosed
     in  Schedule  8.4 shall not be a condition  to  Cliffstar's  obligation  to
     close, provided that the aggregate of all such Contracts does not represent
     a  material   portion  of  the  Private  Label  Juice   Business  sales  or
     expenditures.  After  the  Closing,  Northland  shall  continue  to use its
     reasonable  best efforts to obtain any consents and  approvals not obtained
     prior to Closing.

          8.5.  Hart-Scott-Rodino Waiting Period. All applicable waiting periods
     related to the HSR Act shall have expired.

     9.   CONDITIONS PRECEDENT TO NORTHLAND'S OBLIGATIONS

          Each and every obligation  of Northland to be performed on the Closing
Date shall be subject to the satisfaction  prior to or at  the  Closing  of  the
following conditions:

          9.1.  Representations and Warranties True on the Closing Date. Each of
     the  representations  and  warranties  made by Cliffstar in this  Agreement
     shall be true and correct in all material  respects  when made and shall be
     true and correct in all material  respects at and as of the Closing Date as
     though such  representations and warranties were made or given on and as of
     the Closing Date.

          9.2.  Compliance With Agreement.  Cliffstar shall have in all material
     respects  performed and complied  with all of  Cliffstar's  agreements  and
     obligations under this Agreement which are to be performed or complied with
     by Cliffstar prior to or on the Closing Date, including the delivery of the
     closing documents specified in Section 11.2 (other than the Sauce Agreement
     referred to in Section 11.2.(k)).



                                       27
<PAGE>


          9.3.  Absence of Litigation.  No Litigation  shall have been commenced
     or threatened,  and no  investigation  by any Government  Entity shall have
     been  commenced,  against  Cliffstar,  Northland or any of the  affiliates,
     officers or  directors  of any of them,  with  respect to the  transactions
     contemplated  hereby;  provided that the obligations of Northland shall not
     be affected unless, based upon a written reasoned assessment by Northland's
     legal counsel of the consequences of such Litigation, there is a reasonable
     likelihood that as a result of such Litigation  Northland will be unable to
     retain  substantially  all the  consideration to which it is entitled under
     this Agreement.

          9.4.  Hart-Scott-Rodino Waiting Period. All applicable waiting periods
     related to the HSR Act shall have expired.

     10.  INDEMNIFICATION

          10.1. By  Northland.  Subject  to  the  terms and  conditions  of this
     Article 10, Northland hereby agrees to indemnify,  defend and hold harmless
     Cliffstar,  and its  directors,  officers,  employees  and  controlled  and
     controlling  persons  (hereinafter  "Cliffstar's  Affiliates"),   from  and
     against  all Claims  asserted  against,  resulting  to,  imposed  upon,  or
     incurred by  Cliffstar,  Cliffstar's  Affiliates or the business and assets
     transferred  to  Cliffstar   pursuant  to  this   Agreement,   directly  or
     indirectly, by reason of, arising out of or resulting from

                10.1.(a) the  inaccuracy  or  breach  of any  representation  or
          warranty of Northland contained in or made pursuant to this Agreement;

                10.1.(b) the breach of any  covenant  of Northland  contained in
          this Agreement;

                10.1.(c) any Claim  brought  by  or  on behalf of any  broker or
          finder  retained,  employed  or  used  by  Northland  or  any  of  its
          directors,  officers,  employees  or  agents  in  connection  with the
          transactions  provided for herein or the negotiation thereof,  whether
          or not disclosed herein; or

                10.1.(d) any Claim of or against Northland, the Purchased Assets
          or the  business  of  Northland  not specifically assumed by Cliffstar
          pursuant hereto.

                10.1.(e) any   Claim   arising   out  of   or   resulting   from
          noncompliance  with any  applicable  bulk sales or bulk transfer rules
          pursuant to Section 6.6 hereof.

     As used in  this  Article  10,  the  term  "Claim"  shall  include  (i) all
     Liabilities;  (ii) all  losses,  damages  (including,  without  limitation,
     consequential damages), judgments, awards, penalties and settlements; (iii)
     all demands,  claims,  suits,  actions,  causes of action,  proceedings and
     assessments, whether or not ultimately determined to be valid; and (iv) all
     costs and expenses  (including,  without  limitation,  interest  (including
     prejudgment  interest in any litigated or arbitrated  matter),  court costs
     and fees and expenses of attorneys and expert  witnesses) of investigating,
     defending or asserting any of the foregoing or of enforcing this Agreement.



                                       28
<PAGE>


          10.2. By  Cliffstar.  Subject  to  the  terms and  conditions  of this
     Article 10, Cliffstar hereby agrees to indemnify,  defend and hold harmless
     Northland, its directors, officers, employees and controlling persons, from
     and against all Claims  asserted  against,  resulting  to,  imposed upon or
     incurred  by any such  person,  directly  or  indirectly,  by  reason of or
     resulting  from (a) the  inaccuracy  or  breach  of any  representation  or
     warranty of  Cliffstar  contained  in or made  pursuant  to this  Agreement
     (regardless of whether such breach is deemed "material"); (b) the breach of
     any  covenant of  Cliffstar  contained  in this  Agreement  (regardless  of
     whether such breach is deemed "material")  including,  without  limitation,
     the covenants set forth in Section 3.6 of this Agreement; or (c) all Claims
     of or against Northland specifically assumed by Cliffstar pursuant hereto.

          10.3. Indemnification of  Third-Party Claims. The following provisions
     shall apply to any Claim  subject to  indemnification  which is (i) a suit,
     action or arbitration proceeding filed or instituted by any third party, or
     (ii)  any  other  form  of  proceeding  or  assessment  instituted  by  any
     Government Entity:

                10.3.(a) Notice  and  Defense.   The  party  or  parties  to  be
          indemnified  (whether one or more, the "Indemnified  Party") will give
          the party  from whom  indemnification  is  sought  (the  "Indemnifying
          Party") prompt written notice of any such Claim,  and the Indemnifying
          Party will undertake the defense thereof by representatives  chosen by
          it. The  assumption  of defense  shall  constitute an admission by the
          Indemnifying Party of its  indemnification  obligation  hereunder with
          respect to such Claim,  and its undertaking to pay directly all costs,
          expenses,  damages,  judgments,   awards,  penalties  and  assessments
          incurred in  connection  therewith.  Failure to give such notice shall
          not affect the  Indemnifying  Party's duty or  obligations  under this
          Article 10, except to the extent the Indemnifying  Party is prejudiced
          thereby. So long as the Indemnifying Party is defending any such Claim
          actively  and in good faith,  the  Indemnified  Party shall not settle
          such Claim without the  Indemnifying  Party's written  consent,  which
          shall not be unreasonably  withheld.  The Indemnified Party shall make
          available to the Indemnifying Party or its representatives all records
          and other  materials  required by them and in the  possession or under
          the control of the Indemnified  Party, for the use of the Indemnifying
          Party and its  representatives  in defending any such Claim, and shall
          in other respects give reasonable cooperation in such defense.

                10.3.(b) Failure to Defend.  If the Indemnifying Party, within a
          reasonable  time after notice of any such Claim,  fails to defend such
          Claim  actively and in good faith,  the  Indemnified  Party will (upon
          further notice) have the right to undertake the defense, compromise or
          settlement  of such Claim or  consent to the entry of a judgment  with
          respect to such  Claim,  on behalf of and for the  account and risk of
          the Indemnifying  Party,  and the Indemnifying  Party shall thereafter
          have  no  right  to  challenge  the   Indemnified   Party's   defense,
          compromise, settlement or consent to judgment.

                10.3.(c) Indemnified Party's Rights.  Anything  in  this Article
          10 to the  contrary  notwithstanding,  (i) if  there  is a  reasonable
          probability  that a Claim may



                                       29
<PAGE>


          materially and adversely affect the Indemnified  Party other than as a
          result of money damages or other money payments, the Indemnified Party
          shall have the right to defend,  compromise or settle such Claim,  and
          (ii) the Indemnifying  Party shall not, without the written consent of
          the  Indemnified  Party,  settle or compromise any Claim or consent to
          the entry of any judgment  which does not include as an  unconditional
          term  thereof  the  giving by the  claimant  or the  plaintiff  to the
          Indemnified  Party of a release from all  Liability in respect of such
          Claim.

          10.4. Payment.   The  Indemnifying  Party  shall   promptly   pay  the
     Indemnified  Party any amount due under this Article 10,  provided  that in
     the event  Northland is the  Indemnifying  Party,  Cliffstar shall have the
     right, but not the obligation, to require that payment shall be made solely
     by offset against the Promissory Note and to the  installments of principal
     thereunder in order of maturity.  In the event that Cliffstar makes a claim
     for  satisfaction of an  indemnification  obligation  under this Article 10
     that is disputed by Northland, set-off may be made by Cliffstar only upon a
     subsequent  determination  in an  arbitration  pursuant to Article 13 or by
     final  judgment  not  subject  to  appeal  that  all or a  portion  of such
     indemnification   obligation   is  owed  to   Cliffstar.   Upon   judgment,
     determination,  settlement  or  compromise  of any third party  Claim,  the
     Indemnifying  Party shall pay promptly on behalf of the Indemnified  Party,
     and/or to the Indemnified Party in reimbursement of any amount  theretofore
     required  to  be  paid  by  it,  the  amount  so  determined  by  judgment,
     determination,  settlement  or  compromise  and  all  other  Claims  of the
     Indemnified Party with respect thereto, unless in the case of a judgment an
     appeal is made from the  judgment.  If the  Indemnifying  Party  desires to
     appeal from an adverse judgment, then the Indemnifying Party shall post and
     pay the cost of the  security  or bond to stay  execution  of the  judgment
     pending appeal.  Upon the payment in full by the Indemnifying Party of such
     amounts,  the  Indemnifying  Party  shall  succeed  to the  rights  of such
     Indemnified  Party,  to the extent not waived in  settlement,  against  the
     third party who made such third party Claim.

          10.5. Limitations on Indemnification.

                10.5.(a) Time  Limitation.  No claim  or action shall be brought
          under this Article 10 for breach of a representation or warranty after
          the  lapse of 18  months  following  the  Closing.  Regardless  of the
          foregoing,  however,  or any other  provision of this  Agreement,  any
          claim  made  by a party  hereunder  by a  demand  for  arbitration  in
          accordance  with Article 13 hereof for breach of a  representation  or
          warranty  prior to the  termination  of the  survival  period for such
          claim shall be preserved  despite the  subsequent  termination of such
          survival period.

                10.5.(b) Amount Limitation.  Cliffstar shall  not be entitled to
          indemnification  under this Article for breach of a representation  or
          warranty  unless  and only to the extent the  aggregate  of  Northland
          indemnification  obligations to Cliffstar  pursuant to this Article 10
          (but for this Section 10.5.(b)) exceeds $150,000.  Northland shall not
          be required to  indemnify  Cliffstar  for Claims under this Article 10
          for breaches of warranties or  representations  to the extent that the
          aggregate of such Claims exceeds $5,000,000.



                                       30
<PAGE>


                10.5.(c) Insurance  Offset.   The   obligation  of  a  party  to
          indemnify any Claim under this Article 10 shall be reduced by the full
          amount of any  insurance  collectible  by the  Indemnified  Party with
          respect to such Claim or the  underlying  facts  under any  applicable
          policy or  policies,  regardless  of  whether  the  Indemnified  Party
          chooses to submit a claim against such insurance policy.

          10.6. No Waiver. The closing of the transactions  contemplated by this
     Agreement  shall not  constitute  a waiver  by any  party of its  rights to
     indemnification   hereunder,   regardless  of  whether  the  party  seeking
     indemnification  has  knowledge  of the  breach,  violation  or  failure of
     condition constituting the basis of the Claim at or before the Closing, and
     regardless  of whether  such  breach,  violation or failure is deemed to be
     "material".

     11.  CLOSING

          The closing of this  transaction  ("the  Closing") shall take place at
the offices of Foley & Lardner, 777 E. Wisconsin Avenue,  Milwaukee,  Wisconsin,
at 9:00 A.M.  on  February  29,  2000,  or at such  other  time and place as the
parties  hereto shall agree upon.  Such date is referred to in this Agreement as
the "Closing Date".

          11.1. Documents  to  be  Delivered  by  Northland.   At  the  Closing,
     Northland shall deliver to Cliffstar the following documents,  in each case
     duly executed or otherwise in proper form:

                11.1.(a) Bills   of   Sale.   Bills  of   sale  and  such  other
          instruments of  assignment,  transfer,  conveyance and  endorsement as
          will be  sufficient  in the  opinion of  Cliffstar  and its counsel to
          transfer, assign, convey and deliver to Cliffstar the Purchased Assets
          as contemplated hereby.

                11.1.(b) Compliance  Certificate.  A  certificate  signed by the
          chief executive officer of Northland that each of the  representations
          and warranties made by Northland in this Agreement is true and correct
          in all  material  respects on and as of the Closing Date with the same
          effect as though such  representations and warranties had been made or
          given on and as of the Closing Date (except for any changes  permitted
          by  the  terms  of  this  Agreement  or  consented  to in  writing  by
          Cliffstar),  and that Northland has performed and complied with all of
          Northland's obligations under this Agreement which are to be performed
          or complied with on or prior to the Closing Date.

                11.1.(c) Opinion  of  Counsel.  A  written  opinion  of  Foley &
          Lardner, counsel to Northland, dated as of the Closing Date, addressed
          to Cliffstar, in a form reasonably acceptable to Nixon Peabody LLP.

                11.1.(d) Noncompetition Agreement.  The Noncompetition Agreement
          referred to in Section 6.1, duly executed by Northland.



                                       31
<PAGE>


                11.1.(e) Certified  Resolutions.   A  certified   copy   of  the
          resolutions  of the Board of Directors of  Northland  authorizing  and
          approving  this  Agreement and the  consummation  of the  transactions
          contemplated by this Agreement.

                11.1.(f) Articles;  By-laws. A copy of the By-laws of Northland
          certified by the secretary of Northland, and a copy of the Articles of
          Incorporation  of Northland  certified by the  Department of Financial
          Institutions of the State of Wisconsin.

                11.1.(g) Incumbency    Certificate.    Incumbency   certificates
          relating to each person executing any document  executed and delivered
          to Cliffstar pursuant to the terms hereof.

                11.1.(h) Cranberry Purchase and Supply Agreement.  The Cranberry
          Purchase and Supply Agreement referred to in Section 6.7 duly executed
          by Northland.

                11.1.(i) [Intentionally Left Blank]

                11.1.(j) Trademark  License  Agreement.  The  Trademark  License
          Agreement referred to in Section 6.9 duly executed by Northland.

                11.1.(k) Co-Packing Agreement. The Co-Packing Agreement referred
          to in Section 6.10 duly executed by Northland.

                11.1.(l) Sauce  Agreement.  The Sauce Agreement  referred  to in
          Section 6.11 duly executed by Northland.

                11.1.(m) Other Documents.  All other documents,  instruments  or
          writings  required to be  delivered  to  Cliffstar  at or prior to the
          Closing  pursuant to this  Agreement  and such other  certificates  of
          authority and documents as Cliffstar may reasonably request.

          11.2. Documents  to  be  Delivered  by  Cliffstar.   At  the  Closing,
     Cliffstar shall deliver to Northland the following documents,  in each case
     duly executed or otherwise in proper form:

                11.2.(a) Cliffstar's Promissory Note.  To Northland, Cliffstar's
          Promissory  Note dated as of the  Closing  Date as required by Section
          3.2.(b) hereof.

                11.2.(b) Assumption  of  Liabilities.   Such   undertakings  and
          instruments  of  assumption  as will be  reasonably  sufficient in the
          opinion of  Northland  and its counsel to evidence the  assumption  of
          Assumed Liabilities as provided for in Article 2.

                11.2.(c) Compliance  Certificate.  A  certificate  signed by the
          chief  executive  officer of Cliffstar  that the  representations  and
          warranties made by Cliffstar



                                       32
<PAGE>


          in this  Agreement  are true and correct on and as of the Closing Date
          with the same effect as though such representations and warranties had
          been  made or  given on and as of the  Closing  Date  (except  for any
          changes  permitted  by the terms of this  Agreement or consented to in
          writing by  Northland),  and that Cliffstar has performed and complied
          with all of Cliffstar's  obligations under this Agreement which are to
          be performed or complied with on or prior to the Closing Date.

                11.2.(d) Opinion of Counsel. A written opinion of Nixon, Peabody
          LLP, counsel to  Cliffstar,  dated as of the  Closing  Date, addressed
          to  Northland,  in a form  reasonably  acceptable to Foley & Lardner.

                11.2.(e) Certified  Resolutions.   A  certified   copy   of  the
          resolutions  of the Board of Directors of  Cliffstar  authorizing  and
          approving  this  Agreement and the  consummation  of the  transactions
          contemplated by this Agreement.

                11.2.(f) Incumbency   Certificate.    Incumbency    certificates
          relating to each person executing any document  executed and delivered
          to Northland by Cliffstar pursuant to the terms hereof.

                11.2.(g) Cranberry Purchase and Supply Agreement.  The Cranberry
          Purchase and Supply Agreement referred to in Section 6.7 duly executed
          by Cliffstar.

                11.2.(h) [Intentionally Left Blank]

                11.2.(i) Trademark  License  Agreement.  The  Trademark  License
          Agreement referred to in Section 6.9 duly executed by Cliffstar.

                11.2.(j) Co-Packing    Agreement.   The   Co-Packing   Agreement
          referred to in Section 6.10 duly executed by Cliffstar.

                11.2.(k) Sauce  Agreement.  The Sauce Agreement  referred to  in
          Section 6.11 duly executed by Cliffstar.

                11.2.(l) Other Documents.  All  other documents,  instruments or
          writings  required to be  delivered  to  Northland  at or prior to the
          Closing  pursuant to this  Agreement  and such other  certificates  of
          authority and documents as Northland may reasonably request.

     12.  TERMINATION

          12.1. Right of  Termination  Without  Breach.   This  Agreement may be
     terminated  without further liability of any party at any time prior to the
     Closing:

                 12.1.(a)  by  mutual   written   agreement  of  Cliffstar   and
          Northland, or



                                       33
<PAGE>


                12.1.(b) by either  Cliffstar  or Northland if the Closing shall
          not have occurred on or before July 1, 2000,  provided the terminating
          party  has  not,  through  breach  of a  representation,  warranty  or
          covenant, prevented the Closing from occurring on or before such date.

          12.2. Termination for Breach.

                12.2.(a) Termination  by  Cliffstar.  If (i)  there  has  been a
          material  violation or breach by  Northland of any of the  agreements,
          representations  or warranties  contained in this Agreement  which has
          not been  waived in  writing  by  Cliffstar,  or (ii) there has been a
          failure of satisfaction of a condition to the obligations of Cliffstar
          which has not been so waived,  or (iii) Northland shall have attempted
          to terminate this Agreement under this Article 12 or otherwise without
          grounds to do so, then  Cliffstar  may, by written notice to Northland
          at any time prior to the Closing that such violation,  breach, failure
          or  wrongful   termination  attempt  is  continuing,   terminate  this
          Agreement with the effect set forth in Section 12.2.(c) hereof.

                12.2.(b) Termination  by  Northland.  If (i)  there  has  been a
          material  violation or breach by  Cliffstar of any of the  agreements,
          representations  or warranties  contained in this Agreement  which has
          not been  waived in  writing  by  Northland,  or (ii) there has been a
          failure of satisfaction of a condition to the obligations of Northland
          which has not been so waived,  or (iii) Cliffstar shall have attempted
          to terminate this Agreement under this Article 12 or otherwise without
          grounds to do so, then  Northland  may, by written notice to Cliffstar
          at any time prior to the Closing that such violation,  breach, failure
          or  wrongful   termination  attempt  is  continuing,   terminate  this
          Agreement with the effect set forth in Section 12.2.(c) hereof.

                12.2.(c) Effect of  Termination.  Termination of  this Agreement
          pursuant to this Section 12.2 shall not in any way terminate, limit or
          restrict the rights and remedies of any party hereto against any other
          party  which has  violated,  breached  or failed to satisfy any of the
          representations,  warranties,  covenants,  agreements,  conditions  or
          other  provisions of this Agreement  prior to termination  hereof.  In
          addition to the right of any party under common law to redress for any
          such breach or  violation,  each party whose breach or  violation  has
          occurred  prior to termination  shall jointly and severally  indemnify
          each other  party for whose  benefit  such  representation,  warranty,
          covenant,  agreement or other provision was made ("indemnified party")
          from and against all losses,  damages (including,  without limitation,
          consequential  damages),   costs  and  expenses  (including,   without
          limitation,  interest (including prejudgment interest in any litigated
          matter),  penalties,  court costs,  and  attorneys  fees and expenses)
          asserted  against,  resulting  to,  imposed  upon,  or incurred by the
          indemnified party,  directly or indirectly,  by reason of, arising out
          of or  resulting  from  such  breach  or  violation.  Subject  to  the
          foregoing,  the  parties'  obligations  under  Section  14.8  of  this
          Agreement shall survive termination.



                                       34
<PAGE>


     13.  RESOLUTION OF DISPUTES

          13.1. Arbitration.  After  the Closing,  any dispute,  controversy  or
     claim  arising  out of or  relating to this  Agreement  or the  negotiation
     hereof or entry hereunto or any contract or agreement entered into pursuant
     hereto or the  performance  by the  parties of its or their  terms shall be
     settled by binding arbitration held in Chicago, Illinois in accordance with
     the Commercial  Arbitration Rules of the American  Arbitration  Association
     then in effect,  except as specifically  otherwise provided in this Article
     13. This Article 13 shall be construed and enforced in accordance  with the
     Federal Arbitration Act,  notwithstanding any other choice of law provision
     in this Agreement. Notwithstanding the foregoing:

                13.1.(a) No party  shall  be  required to submit to  arbitration
          hereunder  unless all persons  who are not parties to this  Agreement,
          but  who  are  necessary  parties  to a  complete  resolution  of  the
          controversy,  submit to the  arbitration  process on the same terms as
          the parties hereto.  Without limiting the generality of the foregoing,
          no claim under  Article 10 for the  indemnification  of a  third-party
          claim shall be subject to arbitration under this Article 13 unless the
          third party bringing such claim against the indemnitee  shall agree in
          writing to the  application  of this Article 14 of the  resolution  of
          such claim.

                13.1.(b) Without  the  express  written  consent of all parties,
          this  Article  13 shall not apply  where  the  amount in  controversy,
          excluding attorney fees and expenses, exceeds $1,000,000.

          13.2. Arbitrators. If the matter in controversy (exclusive of attorney
     fees  and  expenses)  shall  appear,  as at  the  time  of the  demand  for
     arbitration,  to  exceed  $100,000,  then the panel to be  appointed  shall
     consist of three neutral arbitrators; otherwise, one neutral arbitrator.

          13.3. Procedures;  No  Appeal.  The  arbitrator(s)  shall  allow  such
     discovery   as  the   arbitrator(s)   determine   appropriate   under   the
     circumstances   and  shall   resolve  the  dispute  as   expeditiously   as
     practicable,  and if  reasonably  practicable,  within  60 days  after  the
     selection of the  arbitrator(s).  The arbitrator(s)  shall give the parties
     written  notice of the  decision,  with the reasons  therefor  set out, and
     shall have 30 days thereafter to reconsider and modify such decision if any
     party so  requests  within 10 days  after  the  decision.  Thereafter,  the
     decision of the arbitrator(s)  shall be final,  binding,  and nonappealable
     with respect to all persons,  including  (without  limitation)  persons who
     have failed or refused to participate in the arbitration process.

          13.4. Authority.  The  arbitrator(s)  shall have  authority  to  award
     relief  under  legal  or  equitable   principles,   including   interim  or
     preliminary  relief,  and to allocate  responsibility  for the costs of the
     arbitration  and to award  recovery of attorneys  fees and expenses in such
     manner as is determined to be appropriate by the arbitrator(s).

          13.5. Entry of  Judgment.  Judgment  upon  the award  rendered  by the
     arbitrator(s)  may be entered in any court  having in personam  and subject
     matter  jurisdiction.  Northland  and  Cliffstar  hereby  submit  to the in
     personam jurisdiction of the Federal and State



                                       35
<PAGE>


     courts in  Illinois,  for the  purpose  of  confirming  any such  award and
     entering judgment thereon.

          13.6. Confidentiality.  All proceedings under this Article 13, and all
     evidence  given or  discovered  pursuant  hereto,  shall be  maintained  in
     confidence by all parties and by the arbitrators.

          13.7. Continued  Performance.  The  fact that the  dispute  resolution
     procedures  specified  in this Article 13 shall have been or may be invoked
     shall not excuse  any party  from  performing  its  obligations  under this
     Agreement  and during the pendency of any such  procedure all parties shall
     continue to perform their respective  obligations in good faith, subject to
     any rights to terminate this Agreement that may be available to any party.

          13.8. Tolling.  All  applicable statutes of limitation shall be tolled
     while the procedures  specified in this Article 13 are pending. The parties
     will take such action, if any, required to effectuate such tolling.

     14.  MISCELLANEOUS

          14.1. Disclosure  Schedule.  Information  set forth  in the Disclosure
     Schedule  specifically  refers to the article and section of this Agreement
     to which such information is responsive and such  information  shall not be
     deemed to have been  disclosed with respect to any other article or section
     of this Agreement or for any other purpose.  The Disclosure  Schedule shall
     not  vary,  change  or  alter  the  language  of  the  representations  and
     warranties  contained in this  Agreement and, to the extent the language in
     the  Disclosure  Schedule does not conform in every respect to the language
     of such representations and warranties,  such language shall be disregarded
     and be of no force or effect.

          14.2. Further  Assurance.  From  time to time,  at the  request of the
     other  party and  without  further  consideration,  each of  Northland  and
     Cliffstar will execute and deliver to the other such documents, instruments
     and  consents  and take  such  other  action as such  party may  reasonably
     request  in  order  to  consummate  more   effectively   the   transactions
     contemplated  hereby, to discharge the covenants of the parties and to vest
     in Cliffstar  good,  valid and marketable  title to the business and assets
     being transferred hereunder.

          14.3. Disclosures and  Announcements.  Both the timing and the content
     of all disclosure to third parties and public announcements  concerning the
     transactions  provided  for  in  this  Agreement  by  either  Northland  or
     Cliffstar  shall be subject to the  approval of the other in all  essential
     respects,  except that Cliffstar's approval shall not be required as to any
     statements  and  other  information  which  Northland  may  submit  to  the
     Securities  and Exchange  Commission,  or  Northland's  stockholders  or be
     required to make pursuant to any rule or regulation of the  Securities  and
     Exchange  Commission or NASDAQ, or otherwise required by law, provided that
     Northland  shall  use  its  best  efforts  to  provide  Cliffstar  with  an
     opportunity  to review any public  statement  that Northland is required to
     make prior to the release thereof.



                                       36
<PAGE>


          14.4. Assignment; Parties in Interest.

                 14.4.(a)  Assignment.  Except as expressly provided herein, the
          rights  and  obligations  of a party  hereunder  may not be  assigned,
          transferred  or encumbered  without the prior  written  consent of the
          other parties.

                 14.4.(b)  Parties in Interest.  This Agreement shall be binding
          upon,  inure to the benefit of, and be  enforceable  by the respective
          successors  and  permitted  assigns  of the  parties  hereto.  Nothing
          contained  herein  shall be deemed to confer upon any other person any
          right or remedy under or by reason of this Agreement.

          14.5. Law Governing  Agreement.  This Agreement shall be construed and
     interpreted  according  to the  internal  laws of the  State  of  Delaware,
     excluding  any choice of law rules that may direct the  application  of the
     laws of another jurisdiction.  Subject to the provisions of Article 13, the
     parties hereby stipulate that any action or other legal proceeding  arising
     under or in connection  with this Agreement may be commenced and prosecuted
     in its entirety in the federal or state  courts  having  jurisdiction  over
     Cook  County,  Illinois,  each  party  hereby  submitting  to the  personal
     jurisdiction thereof, and the parties agree not to raise the objection that
     such courts are not a convenient  forum.  Process and pleadings mailed to a
     party at the  address  provided  in Section  14.7 shall be deemed  properly
     served and accepted for all purposes.

          14.6. Amendment and Modification.  Cliffstar  and Northland may amend,
     modify and  supplement  this Agreement in such manner as may be agreed upon
     by them in writing.

          14.7. Notice. All notices,  requests, demands and other communications
     hereunder shall be given in writing and shall be: (a) personally delivered;
     (b) sent by telecopier, facsimile transmission or other electronic means of
     transmitting  written  documents;  or (c)  sent  to the  parties  at  their
     respective addresses indicated herein by registered or certified U.S. mail,
     return receipt requested and postage prepaid,  or by private overnight mail
     courier service.  The respective addresses to be used for all such notices,
     demands or requests are as follows:

                (a)      If to Cliffstar or the Shareholder, to:

                         Cliffstar Corporation
                         One Cliffstar Avenue
                         Dunkirk, NY  14048
                         Attention: Sean P. McGirr, President
                         Facsimile: 716-366-6161



                                       37
<PAGE>


                         (with a copy to)

                         Charles P. Jacobs, Esq.
                         Nixon Peabody LLP
                         1600 Main Place Tower
                         Buffalo, NY  14202
                         Facsimile: 716-853-8109

     or to such other person or address as Cliffstar  shall furnish to Northland
     in writing.

                (b)      If to Northland, to:

                         Northland Cranberries, Inc.
                         800 First Avenue South
                         P.O. Box 8020
                         Wisconsin Rapids, WI  54495-8020
                         Attention:  John Swendrowski
                         Facsimile:  715-422-6800

                         (with a copy to)

                         Jeffrey J. Jones, Esq.
                         Foley & Lardner
                         777 East Wisconsin Avenue
                         Milwaukee, WI  53202-5367
                         Facsimile:  414-297-4900

     or to such other person or address as Northland  shall furnish to Cliffstar
     in writing.

                If  personally  delivered, such  communication  shall be  deemed
     delivered upon actual receipt;  if electronically  transmitted  pursuant to
     this  paragraph,  such  communication  shall be deemed  delivered  the next
     business day after  transmission (and sender shall bear the burden of proof
     of delivery); if sent by overnight courier pursuant to this paragraph, such
     communication  shall be deemed delivered upon receipt;  and if sent by U.S.
     mail  pursuant  to this  paragraph,  such  communication  shall  be  deemed
     delivered as of the date of delivery indicated on the receipt issued by the
     relevant  postal  service,  or, if the addressee fails or refuses to accept
     delivery,  as of the date of such  failure  or  refusal.  Any party to this
     Agreement  may change its address for the  purposes  of this  Agreement  by
     giving notice thereof in accordance with this Section.

          14.8. Expenses.   Regardless   of  whether  or  not  the  transactions
     contemplated hereby are consummated:

                14.8.(a) Expenses to be Paid by Northland.  Northland shall pay,
          and shall  indemnify,  defend  and hold  Cliffstar  harmless  from and
          against, each of the following:



                                       38
<PAGE>


                          (i)    Transfer   Taxes.   Any  sales,   use,  excise,
                transfer  or other  similar  tax  imposed  with  respect  to the
                transactions provided for in this Agreement, and any interest or
                penalties related thereto.

                          (ii)   Professional Fees.  All  fees and  expenses  of
                Northland's  legal,  accounting,  investment  banking  and other
                professional   counsel  in  connection  with  the   transactions
                contemplated hereby.

                 14.8.(b) Other.  Except as otherwise  provided herein,  each of
          the  parties  shall  bear its own  expenses  and the  expenses  of its
          counsel  and  other  agents  in  connection   with  the   transactions
          contemplated hereby.

                 14.8.(c) Costs of Litigation or Arbitration.  The parties agree
          that (subject to the discretion,  in an arbitration proceeding, of the
          arbitrator as set forth in Section 13.4) the  prevailing  party in any
          action brought with respect to or to enforce any right or remedy under
          this  Agreement  shall be entitled to recover  from the other party or
          parties all  reasonable  costs and  expenses of any nature  whatsoever
          incurred  by the  prevailing  party in  connection  with such  action,
          including without limitation attorneys' fees and prejudgment interest.

          14.9.  Entire Agreement.  This  instrument  and  the   agreements  and
     documents  referenced  herein  represent the entire  agreement  between the
     parties hereto with respect to the transactions  contemplated  herein,  and
     there  have  been  and are no  agreements,  representations  or  warranties
     between the parties other than those set forth or provided for herein.

          14.10. Counterparts.  This  Agreement  may  be executed in one or more
     counterparts,  each of which shall be deemed an original,  but all of which
     together shall constitute one and the same instrument.

          14.11. Headings.  The  headings  in this  Agreement  are  inserted for
     convenience only and shall not constitute a part hereof.

          14.12. Jointly Drafted.  This Agreement and the agreements referred to
     herein  have been  jointly  drafted by the  respective  representatives  of
     Northland  and  Cliffstar  and  no  party  shall  be  considered  as  being
     responsible  for drafting of the  Agreement or any of the other  agreements
     referred to herein for the purpose of  construing  ambiguities  against the
     drafter or otherwise.  No draft of this  Agreement or the other  agreements
     referred to herein shall be taken into account in construing the Agreement.

          14.13. Glossary of Terms.  The  following  sets  forth the location of
     definitions of capitalized terms defined in the body of this Agreement:

                    "Annual Earnout Amount" - Section 3.3.(c)
                    "Assumed Contracts" - Section 2.1.(b)
                    "Assumed  Liabilities" - Section 2.1
                    "Cases" - Section 3.3.(a)
                    "Cliffstar's   Affiliates"  -  Section  11.1



                                       39
<PAGE>


                    "Claim"  -  Section  10.1
                    "Closing"  -  Preamble  to  Article  11
                    "Closing  Date" -  Section  11
                    "Contracts"  - Section  1.1.(c)
                    "Cranberry  Juice  Products" - Section 3.3.(a)
                    "Cranberry  Profits" - Section 3.3.(a)
                    "Direct Costs" - Section 3.3.(a)
                    "Disclosure Schedule" - Article 14.1
                    "Earnout Amount" - Section 3.3(a)(iv)
                    "Earnout  Period" - Section  3.3.(a)
                    "Earnout  Termination Payment" - Section  3.4
                    "Earnout  Year" - Section  3.3.(a)
                    "Effective Time"  -  Section  3.3.(b)
                    "Excluded  Assets"  -  Section  1.2
                    "Final Inventory  Amount" - Section  3.5.(b)
                    "Government  Entities" - Section 2.2.(k)
                    "HSR Act" - Section 4.3
                    "Indemnified  Party" - Section 10.3.(a)
                    "Indemnifying  Party" - Section 10.3.(a)
                    "Interim  Inventory Amount" - Section  3.2.(d)(i)
                    "Inventory"  -  Section  1.1.(a)
                    "Laws" - Section 2.2.(k)
                    "Liability" - Section 2.1
                    "Lien" - Section 4.12(a)
                    "Litigation" - Section  2.2.(f)
                    "Minimum  Annual Earnout  Amount" - Section 3.4.(a)
                    "Minimum  Earnout  Amount" - Section  3.4.(a)
                    "Net  Revenues" - Section 3.4.(a)
                    "Orders" - Section 2.2.(k)
                    "Products" - Section 4.11
                    "Purchased Assets" - Section 1.1
                    "Purchase Price" - Section 3.1
                    "Reference Balance Sheet" - Section 4.4
                    "Total Costs" - Section  3.3.(a)(x)
                    "Trade Rights" - Section 4.9

     Where any group or category of items or matters is defined  collectively in
     the  plural  number,  any item or  matter  within  such  definition  may be
     referred to using such defined term in the singular number.



                                       40
<PAGE>


          IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date and year first above written.

                                          NORTHLAND CRANBERRIES, INC.



                                          By:  /s/  John Swendrowski
                                             -----------------------------------


                                          CLIFFSTAR CORPORATION



                                          By:  /s/  Sean P. McGirr
                                             -----------------------------------



                                       42




                               FIRST AMENDMENT TO
                            ASSET PURCHASE AGREEMENT


          FIRST AMENDMENT TO ASSET PURCHASE AGREEMENT dated as of March 8, 2000,
by and between CLIFFSTAR CORPORATION,  a Delaware corporation  ("Cliffstar") and
NORTHLAND CRANBERRIES, INC., a Wisconsin corporation ("Northland").


                                    RECITALS

          A.  Cliffstar  and  Northland  have entered  into that  certain  Asset
Purchase Agreement dated as of January 5, 2000 (the "Asset Purchase Agreement").

          B.  Cliffstar  and  Northland  have  agreed  that the  closing  of the
transactions  contemplated in the Asset Purchase  Agreement shall occur on March
8, 2000 (the "Closing").

          C.  In order to address the transition of the operation and management
of the Private Label Juice Business to be acquired by Cliffstar  pursuant to the
Asset  Purchase  Agreement,  Cliffstar and Northland have agreed to enter into a
Transition Agreement at the Closing (the "Transition Agreement").

          D.  Cliffstar  and  Northland  desire  to  amend  the  Asset  Purchase
Agreement in certain respects.

          NOW, THEREFORE, in consideration of the premises and mutual agreements
and covenants set forth herein, the parties hereto agree as follows:

          1.   Definitions. Any and all capitalized terms used herein shall have
the  meanings   ascribed  to  them  in  the  Asset  Purchase   Agreement  unless
specifically defined herein.

          2.   Amendment of Section 1.1.

               (a)  Section  1.1  of the  Asset  Purchase  Agreement  is  hereby
     amended by adding the following  phrase after the  parenthetical at the end
     of the fourth line thereof:

                    "provided,  however, that the transfer, sale and purchase of
                    Raw Materials  Inventory and  Work-In-Process  Inventory (as
                    defined  below)  shall  occur  at the  Termination  Date  as
                    defined  and  set  forth  in  Section  13 of the  Transition
                    Agreement:"



                                      -1-
<PAGE>


               (b)  Section  1.1.(a)(iv)  is hereby  amended  by  replacing  the
     amount of 150,000 gallons with the amount of 135,000 gallons.

          3.   Amendment  of  Section  3.2.(b).  Section  3.2.(b)  of the  Asset
Purchase Agreement is hereby amended by substituting the form of Promissory Note
attached as Exhibit A thereto with the form of Promissory  Note attached  hereto
as Exhibit A.

          4.   Amendment  of  Section  3.2.(c).  Section  3.2.(c)  of the  Asset
Purchase Agreement is hereby amended by deleting the first two sentences thereof
and replacing them with the following:

                    "Within 10 business  days after the final  determination  of
                    the Annual  Earnout  Payment  pursuant  to  Section  3.3.(c)
                    below,  Cliffstar  shall pay to Northland an amount equal to
                    the Annual Earnout Amount reduced by principal payments made
                    to Northland on the Promissory  Note due during such Earnout
                    Year.  Earnout  Amount  payments  with respect to an Earnout
                    Year in excess of  principal  payments  made to Northland on
                    the  Promissory  Note due during such  Earnout  Year will be
                    credited  against  future  principal  payments  due  on  the
                    Promissory  Note in inverse order of maturity as provided in
                    the Promissory Note."

          5.   Amendment of Section 3.2.(d).

               (a)  Section 3.2.(d)(i) of the Asset Purchase Agreement is hereby
     replaced with the following:

                    (i)    Interim Inventory Amount.  At the  Closing, Cliffstar
          shall deliver to Northland,  by wire transfer of immediately available
          funds (in  accordance  with  appropriate  wire  transfer  instructions
          previously  delivered by Northland to  Cliffstar),  an amount equal to
          80% of the Finished  Goods  Inventory  Purchase  Price as shown on the
          books of Northland as of the Effective Time. Such amount (the "Interim
          Inventory  Amount")  shall be mutually  agreed to by the parties on or
          before the Closing Date; and



                                      -2-
<PAGE>


               (b)  Section 3.2.(d)(ii) is hereby amended by inserting the words
     "Finished Goods" before the word "Inventory" in the second line thereof.

          6.   Amendment of Section  3.3.(a)(vii).  Section 3.3.(a)(vii)  of the
Asset Purchase Agreement is hereby deleted in its entirety and replaced with the
following new Section 3.3.(a)(vii):

                    (vii)  [Intentionally Left Blank]

          7.   Amendment of Section 3.3.(a)(viii).  Section 3.3.(a)(viii) of the
Asset Purchase Agreement is hereby deleted in its entirety and replaced with the
following new Section 3.3.(a)(viii):

                    (viii) [Intentionally Left Blank]

          8.   Amendment of Section 3.3.(c)(i).  Section 3.3.(c)(i) of the Asset
Purchase  Agreement is hereby  amended by deleting the words "the greater of (A)
the  Minimum  Annual  Earnout  Amount  for such Year or (B)" from the second and
third lines thereof.

          9.   Amendment of Section 3.3.(c)(iii). Section 3.3.(c)(iii) is hereby
deleted in its entirety and replaced with the following:

                    "If  Northland  disagrees  with any  items on the  Cranberry
                    Profits   Statement  or  Annual  Earnout  Amount  Statement,
                    Northland   shall  notify   Cliffstar  in  writing  of  such
                    disagreement  (such notice  setting forth the basis for such
                    disagreement in reasonable detail) within 30 days of receipt
                    by  Northland  of  the  Cranberry   Profits   Statement  and
                    Northland   may  request   during  such  30-day  period  any
                    additional   information  related  thereto.   Northland  and
                    Cliffstar  shall  thereafter  negotiate  in  good  faith  to
                    resolve any such  disagreements.  If Northland and Cliffstar
                    are unable to resolve any such disagreements  within 15 days
                    of  notification  to  Cliffstar of such  disagreements,  the
                    disagreement  shall be  submitted to an  accounting  firm of
                    nationally  recognized  standing to be mutually  selected by
                    Northland and Cliffstar,  or if no agreement on such firm is
                    reached, to such a firm selected by Northland's  Accountants
                    and   Cliffstar's   Accountants   (the  accounting  firm  so
                    selected,  shall be  referred  to herein  as the  "Resolving
                    Accounting  Firm").  The resolution of such disagreements by
                    the Resolving  Accounting Firm shall be final and binding on
                    Northland  and  Cliffstar.  In  the  event  that  the  final
                    determination  of the Annual Earnout Amount by the Resolving
                    Accounting  Firm  differs  from the



                                      -3-
<PAGE>


                    Annual    Earnout   Amount    Statement   (the    "Statement
                    Differential") by five percent or less,  Northland shall pay
                    the fees  and  expenses  of the  Resolving  Accounting  Firm
                    relating to the resolution of any such disagreements. In the
                    event that the Statement  Differential  is greater than five
                    percent,  such fees and expenses shall be paid by Cliffstar.
                    Within five days of resolution of the  disagreements  by the
                    Resolving  Accounting Firm,  Cliffstar or Northland,  as the
                    case may be, shall pay to the other the additional  amounts,
                    if  any,  determined  to  be  owing  as  a  result  of  such
                    resolution."

          10.  Amendment  to  Section  3.3.(e).  Section  3.3.(e)  of the  Asset
Purchase  agreement  is hereby  amended by deleting the words  "Minimum  Earnout
Amount less" in the sixth line thereof.

          11.  Amendment  of  Section  3.4.(a).  Section  3.4.(a)  of the  Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following:

                              3.4.(a)  "Option.  Provided  that all  payments of
                    principal  and  interest  on the  Promissory  Note  and  all
                    payment of the Earnout  Amount due Northland have been made,
                    Cliffstar  shall have a  one-time  option to  terminate  the
                    Earnout  Period.   Such  option  shall  be  exercisable  and
                    effective  after  exercise at any time on or before the last
                    day of the 30th calendar month of the Earnout Period and all
                    remaining obligations to make future payments of the Earnout
                    Amount upon written  notice as provided below and payment to
                    Northland of the "Earnout Termination  Payment." The Earnout
                    Termination  Payment shall be an amount equal to $50,000,000
                    less  the  sum  of  all  principal   payments  made  on  the
                    Promissory Note prior to the date of the Earnout Termination
                    Payment. In the event that Cliffstar elects to terminate the
                    Earnout Period and makes the Earnout  Termination Payment to
                    Northland  pursuant to this  Section  3.4, no payment of the
                    Annual  Earnout  Amount  shall be due for the  Earnout  Year
                    during which  termination  occurs or any succeeding  Earnout
                    Year and this  Agreement  and all  obligations  of Cliffstar
                    under Sections  3.2.(b) and (c) and Section 3.6 hereof shall
                    terminate."



                                      -4-
<PAGE>



          12.  Amendment of Section 3.5.

               (a)  Section  3.5.(a)  is  hereby  deleted  in its  entirety  and
     replaced with the following:

                              3.5.(a)  Inventory  Purchase  Price  Defined.  The
                    purchase  price for the Inventory (the  "Inventory  Purchase
                    Price") shall be the lower of  Northland's  cost basis (on a
                    first-in,  first-out ("FIFO") basis) or market determined in
                    accordance  with generally  accepted  accounting  principles
                    consistently  applied for (i) the Finished Goods  Inventory,
                    determined as of the  Effective  Time (the  "Finished  Goods
                    Inventory  Purchase  Price") and (ii) the Raw  Materials and
                    Work-In-Process Inventory,  determined as of the Termination
                    Date as  provided  in the  Transition  Agreement  (the  "Raw
                    Materials and WIP Inventory Purchase Price").

               (b)  Section 3.5.(b) of the Asset  Purchase  Agreement  is hereby
     deleted in its entirety and replaced with the following:

                              3.5.(b) Determination of Inventory Purchase Price.

                                      (i)   Finished Goods Inventory. A physical
                              inventory of the Finished Goods Inventory shall be
                              taken as of the Effective Time by  representatives
                              of Northland, Cliffstar and Deloitte & Touche LLP.
                              Within  30  days   following   the  Closing  Date,
                              Cliffstar  shall  deliver to  Northland an updated
                              detailed   schedule  of  its  calculation  of  the
                              Finished Goods  Inventory  Purchase Price based on
                              such   physical   inventory  and  a  copy  of  the
                              workpapers   used  in  the   preparation   of  the
                              inventory and  calculation  of the Finished  Goods
                              Inventory Purchase Price.

                                      (ii)  Raw    Materials    Inventory    and
                              Work-In-Process Inventory. A physical inventory of
                              the Raw Materials  Inventory  and  Work-In-Process
                              Inventory  shall  be  taken at the time and in the
                              manner as  provided in the  Transition  Agreement.
                              Within 30 days of the  completion of such physical
                              inventory,  Cliffstar shall deliver to Northland a
                              detailed  schedule of its  calculation  of the Raw
                              Materials Inventory and Work-In-Process  Inventory
                              Purchase  Price based on such  physical  inventory
                              and a copy of the workpapers used in the taking of
                              the inventory



                                      -5-
<PAGE>


                              and   calculation   of  the  Raw   Materials   and
                              Work-In-Process Inventory Purchase Price.

                                      (iii) Resolution  of  Disputes.  Northland
                              may notify Cliffstar in writing within 20 business
                              days following receipt of Cliffstar's  calculation
                              of the Finished  Goods  Inventory  Purchase  Price
                              and/or for the Raw Materials  and  Work-In-Process
                              Inventory  Purchase  Price  that it does not agree
                              with any values set forth  thereon,  in which case
                              Northland  and  Cliffstar   will  use  good  faith
                              efforts during the 30-day period following receipt
                              of such  written  notice or notices to resolve any
                              differences  they may have as to the  calculations
                              thereof.  Any such written  notice shall  identify
                              with  specificity  the items or amounts with which
                              Northland  disagrees.  If Northland  and Cliffstar
                              cannot reach agreement  during such 30-day period,
                              their disagreements shall be promptly submitted to
                              Deloitte  &  Touche,   which  shall  conduct  such
                              additional  review as is  necessary to resolve the
                              specific  disagreements referred to it. The review
                              of  Deloitte  & Touche  will be  restricted  as to
                              scope to address only those specific disagreements
                              referred to it by  Northland  and  Cliffstar.  The
                              final form of the  determination  of the  Purchase
                              Price  for  the  inventories  referred  to in this
                              Section  3.5.(b) shall be determined by Deloitte &
                              Touche as promptly as  practicable  following  its
                              engagement,  shall  confirmed  in writing  to, and
                              shall be final and  binding  upon,  Northland  and
                              Cliffstar  for  purposes of this Article 3. In the
                              event that Northland and Cliffstar agree on either
                              component  of the  Inventory  Purchase  Price,  or
                              both,   without  submission  of  disagreements  to
                              Deloitte  &  Touche,   Cliffstar   shall   provide
                              Northland with written  confirmation  of the final
                              purchase  price so agreed to, which,  upon written
                              acknowledgement  by  Northland,  shall  become the
                              purchase   price  thereof  for  purposes  of  this
                              Section 3.5.



                                      -6-
<PAGE>


               (c)  Section  3.5.(c) of the Asset  Purchase  Agreement is hereby
     amended by replacing  the amounts of  $4,350,000  and $435,000 in the third
     line thereof with the amounts of $3,915,000 and $391,500, respectively.

          13.  Amendment  of  Section  6.1.  Section  6.1 of the Asset  Purchase
Agreement is hereby amended by substituting the form of Noncompetition Agreement
attached hereto as Exhibit B thereto with the form of  Noncompetition  Agreement
attached hereto as Exhibit B.

          14.  Amendment  of  Section  6.7.  Section  6.7 of the Asset  Purchase
Agreement is hereby amended by substituting  the form of Cranberry  Purchase and
Supply  Agreement  attached  as  Exhibit  C thereto  with the form of  Cranberry
Purchase and Supply Agreement attached hereto as Exhibit C.

          15.  Amendment  of  Section  6.8.  Section  6.8 of the Asset  Purchase
Agreement is hereby  deleted in its entirety and replaced with the following new
Section 6.8:

                              6.8   Transition   Agreement.   At  the   Closing,
                    Northland  and   Cliffstar   shall  execute  and  deliver  a
                    Transition    Agreement    ("Transition    Agreement")    in
                    substantially the form of Exhibit F attached hereto.

          16.  Amendment of Section  6.10.  Section  6.10 of the Asset  Purchase
Agreement is hereby  amended by  substituting  the form of Co-Packing  Agreement
attached as Exhibit E thereto  with the form of  Co-Packing  Agreement  attached
hereto as Exhibit E.

          17.  Amendment of Section  6.11.  Section  6.11 of the Asset  Purchase
Agreement  is hereby  amended by deleting  the phrase  "Prior to  Closing,"  and
replacing it with the phrase "As soon as is reasonably  practical  following the
Closing,".

          18.  Creation of a New Section  6.13.  A new Section 6.13 of the Asset
Purchase Agreement is created to read as follows:

                              6.13  Subordination  Agreement.  At  the  Closing,
                    Northland  and  Cliffstar  shall enter into a  Subordination
                    Agreement  with HSBC Bank USA  substantially  in the form of
                    Exhibit G attached hereto (the "Subordination Agreement").



                                      -7-
<PAGE>


          19.  Amendment  of Section  11.1.(i).  Section  11.1.(i)  of the Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following new Section 11.1.(i):

                              11.1.(i)  Transition  Agreement.   The  Transition
                    Agreement  referred  to in  Section  6.8  duly  executed  by
                    Northland.

          20.  Amendment  of Section  11.1.(l).  Section  11.1.(l)  of the Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following new Section 11.1.(l):

                              11.1.(l) Subordination        Agreement.       The
                    Subordination  Agreement  referred to in Section 6.13,  duly
                    executed by Northland.

          21.  Amendment  of Section  11.2.(h).  Section  11.2.(h)  of the Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following new Section 11.2.(h):

                              11.2.(h)  Transition  Agreement.   The  Transition
                    Agreement  referred  to in  Section  6.8  duly  executed  by
                    Cliffstar.

          22.  Amendment  of Section  11.2.(k).  Section  11.2.(k)  of the Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following new Section 11.2.(k):

                              11.2.(k)  Subordination       Agreement.       The
                    Subordination  Agreement  referred to in Section 6.13,  duly
                    executed by Cliffstar and HSBC Bank USA.

          23.  Effective Time. The effective time for all legal,  accounting and
tax purposes for the transactions  contemplated by the Asset Purchase  Agreement
shall be 11:59 p.m. on March 8, 2000.

          24.  Amendment of Section  14.13.  Section 14.13 of the Asset Purchase
Agreement  is hereby  amended by deleting  the  definitions  of "Minimum  Annual
Earnout Amount" and "Minimum Earnout Amount".



                                      8-
<PAGE>


          25.  No Other Amendment. Except as expressly amended hereby, the Asset
Purchase  Agreement shall remain unchanged and in full force and effect.  To the
extent any words or provisions of the Amendment conflict with those of the Asset
Purchase  Agreement,  the terms and provisions of this Amendment  shall control.
This Amendment  shall be deemed a part of and hereby  incorporated  in the Asset
Purchase Agreement.

          26.  Counterparts.  This  Amendment  may  be  executed  by the parties
hereto by separate  counterparts,  each of which when so executed and  delivered
shall be an original,  but such counterparts  shall together  constitute one and
the same instrument.

          IN WITNESS  WHEREOF,  the parties  have  executed and  delivered  this
Amendment as of the date first above written.

                                      NORTHLAND CRANBERRIES, INC.


                                      By:  /s/  John Swendrowski
                                         ---------------------------------------
                                           John Swendrowski
                                           Chairman and Chief Executive Officer


                                      CLIFFSTAR CORPORATION


                                      By:  /s/  Robert D. Gioia
                                         ---------------------------------------
                                           Robert D. Gioia
                                           Chairman



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