UNITED STATES CELLULAR CORP
10-Q, 1996-05-14
RADIOTELEPHONE COMMUNICATIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    ----------------
                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


    X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934
    For the quarterly period ended March 31, 1996
                                           OR
      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934
    For the transition period from                    to

                              Commission File Number 1-9712

- -------------------------------------------------------------------------------

                       UNITED STATES CELLULAR CORPORATION

- -------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


           Delaware                                  62-1147325
(State or other jurisdiction of         (I.R.S. Employer Identification No.)
incorporation or organization)

            8410 West Bryn Mawr, Suite 700, Chicago, Illinois 60631
              (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (312) 399-8900


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                                  X Yes    No
                                 ---    ---
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

            Class                        Outstanding at April 30, 1996
       --------------                    -----------------------------
Common Shares, $1 par value                    53,075,857 Shares
Series A Common Shares, $1 par value           33,005,877 Shares
- -------------------------------------------------------------------------------




<PAGE>



                       UNITED STATES CELLULAR CORPORATION

                         1ST QUARTER REPORT ON FORM 10-Q


                                      INDEX


                                                                   Page No.

Part I.   Financial Information

          Management's Discussion and Analysis of
            Results of Operations and Financial Condition            2-10

          Consolidated Statements of Operations -
            Three Months Ended March 31, 1996 and 1995                11

          Consolidated Statements of Cash Flows -
            Three Months Ended March 31, 1996 and 1995                12

          Consolidated Balance Sheets -
            March 31, 1996 and December 31, 1995                    13-14

          Notes to Consolidated Financial Statements                15-18


Part II.  Other Information                                           19


Signatures                                                            20




<PAGE>



                          PART I. FINANCIAL INFORMATION

               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS

                             AND FINANCIAL CONDITION



RESULTS OF OPERATIONS

Three Months Ended 3/31/96 Compared to Three Months Ended 3/31/95

United States  Cellular  Corporation  (the  "Company" - AMEX symbol:  USM) owns,
operates and invests in cellular markets  throughout the United States. USM owns
or  expects  to  own  cellular  interests, pursuant to agreements in place as of
March  31,  1996, representing  24,199,000  population  equivalents  ("pops"). 
USM  included the operations of 134 majority-owned and managed cellular markets,
representing 19.9 million pops, in consolidated operations  ("consolidated 
markets")  at  March 31, 1996. The Company has agreements in place to divest its
controlling  interests  in four of these  markets  during  1996.  Noncontrolling
interests  in  29  markets, representing  3.4 million pops,  were  accounted for
using  the  equity  method and were included in investment income at that date.
Noncontrolling interests held for sale or trade in 41 other markets,
representing  870,000 pops, were accounted for using the cost method.  Following
is a table of summarized operating data for USM's consolidated operations.

                                                 For the Three Months Ended
                                                       or at March 31,
                                               -----------------------------
                                                     1996            1995
                                                     ----            ----
  Total market population (in thousands) (1)        22,188          22,061
  Customers                                        785,000         478,000
  Market penetration                                  3.54%           2.17%
  Markets in operation                                 134             135
  Cell sites in service                              1,139             841
  Average monthly revenue per customer            $     64        $     71
  Churn rate per month                                 2.1%            2.1%
  Marketing cost per net customer addition        $    593        $    646

(1)  Calculated using the respective  Donnelley  Marketing Service estimates for
     each year.

The Company's  consolidated  revenues and expenses  include 100% of the revenues
and expenses of the systems serving  majority-owned and managed markets plus its
corporate office  operations.  Investment income includes the Company's share of
the net  income or loss of each of the  noncontrolling  interests  for which the
Company follows the equity method of accounting.

Operating  results  for  the  first  three  months  of  1996  primarily  reflect
improvement in the Company's  established  markets plus the net effect of the 18
markets  acquired  and 19  markets  divested  since  March 31,  1995.  Operating
revenues, driven primarily by increases in customers served, rose $48.2 million,
or 48%.  Operating  expenses rose $44.5  million,  or 48%.  Operating  cash flow
increased $9.2 million, or 33%.


                                       -2-

<PAGE>



Investment  and other  income  increased  $21.2  million to $49.5  million,  due
primarily to the increase of $20.2 million on  gains on the  sales  of  cellular
interests.    Interest  expense   decreased  $1.9  million,  or  25%,  in  1996,
primarily due to lower  effective  interest  rates,  offset by a 14% increase in
average debt  balances.  Net income  totaled  $29.4  million in 1996 compared to
$23.6 million in 1995,  reflecting  increased gains on the sales of cellular and
other investments,  improved  operating results,  decreased interest expense and
increased income taxes. On a comparable basis, excluding the effect of the gains
on sales of cellular and other  investments  (net of tax), net income  increased
34% to $8.5 million in 1996 compared to $6.4 million in 1995.

Management  believes there exists a seasonality in both service revenues,  which
tend to increase  more slowly in the first and fourth  quarters,  and  operating
expenses,  which  tend to be  higher  in the  fourth  quarter  due to  increased
marketing  activities and customer  growth,  which may cause operating income to
vary from quarter to quarter.

Operating Revenues

Operating  revenues  totaled $148.0  million in 1996, up $48.2 million,  or 48%,
over 1995. The net effect of acquisitions and divestitures ("net  acquisitions")
increased operating revenues $9.0 million, or 9%, in 1996.

Service revenues primarily consist of: (i) charges for access, airtime and value
- -added  services  provided to the Company's  local retail  customers who use the
local  systems  operated by the  Company;  (ii)  charges to  customers  of other
systems who use the Company's cellular systems when roaming ("inbound roaming");
and (iii) charges for long-distance calls made on the Company's systems. Service
revenues  totaled $143.7  million in 1996, up $47.3 million,  or 49%, over 1995.
The increase was primarily due to the growing  number of local retail  customers
and the growth in inbound  roaming  revenue offset by declining  monthly average
revenue per customer.  Service revenues in 1996 increased 66%, or $63.5 million,
due to customer  growth and declined 17%, or $16.2 million,  due to decreases in
average monthly service revenue per customer. Net acquisitions increased service
revenues $8.6 million, or 9%, in 1996.

Average monthly service revenue per customer totaled $64 in 1996 compared to $71
in 1995. The 10% decrease in average  monthly  service  revenue per customer was
primarily a result of a decrease in average  revenue per minute of use from both
local retail  customers  and inbound  roamers.  Although  average  monthly local
minutes of use per retail  customer  totaled 96 in 1996  compared to 86 in 1995,
the Company's use of incentive  programs to increase  lower-revenue  weekend and
off-peak  usage in 1996 resulted in a decrease in average  revenue per minute of
use during the year.  Inbound  roaming  revenue has been  increasing at a slower
rate than the Company's own customer base,  which is growing faster than that of
the rest of the industry.  Also, the Company's  average  inbound roaming revenue
per minute of use  decreased  during 1996,  related to the ongoing  trend toward
reduced per minute prices for roaming  negotiated  between the Company and other
cellular operators.

Revenue from local customers' usage of USM's systems increased $34.6 million, or
59%, in 1996.  Growth in the number of customers was the primary  reason for the
increase in local revenue.  The number of customers  increased 64% to 785,000 at
March 31, 1996 from 478,000 at March 31, 1995.  Excluding net acquisitions,  the
Company's  consolidated  markets added 71,000  customers in the first quarter of
1996.  While the  percentage  increase in customer  additions  is expected to be
lower in the  future,  management  anticipates  that  the  total  number  of net
customer  additions will continue to increase  during the remainder of 1996. Net
acquisitions increased local revenue $7.6 million, or 13%, in 1996.


                                       -3-

<PAGE>



Average  monthly local retail revenue per customer  declined to $42 in 1996 from
$43 in 1995.  Monthly  local retail  minutes of use per customer  averaged 96 in
1996 and 86 in 1995. While there was an increase in average local retail minutes
of use from 1995 to 1996,  average  revenue  per  minute of use  decreased  as a
result of the incentive programs stated previously.  This decrease is part of an
industry-wide  trend and is believed to be related to the  tendency of the early
customers in a market to be the heaviest  users during peak business  hours.  It
also reflects the  Company's and the  industry's  continued  penetration  of the
consumer  market,   which  tends  to  include  fewer  peak  business  hour-usage
customers.

Inbound roaming revenue  increased $9.3 million,  or 31%, in 1996. This increase
was  attributable  to the rise in the number of minutes used by  customers  from
other systems when roaming in the Company's systems.  Also contributing were the
increased number of Company-managed systems and cell sites within those systems.
This effect was offset  somewhat by the  decrease in average  revenue per minute
due to the downward trend in negotiated  rates,  as stated  previously.  Monthly
inbound roaming  revenue per customer  averaged $17 in 1996 and $22 in 1995. The
decrease is related to both the  decrease in roaming  revenue per minute and the
faster  increase in the Company's  customer base than in inbound roaming revenue
stated previously.  Acquisitions increased inbound roaming revenue $1.3 million,
or 4%, in 1996.

Long-distance  revenue increased $4.5 million,  or 69%, in 1996 as the volume of
long-distance  calls  billed by the  Company  increased.  Monthly  long-distance
revenue per customer averaged $5 in both 1996 and 1995.  Acquisitions  increased
long-distance revenue $720,000, or 11%, in 1996.

Equipment sales revenues totaled $4.3 million in 1996, up $926,000, or 28%, over
1995.  Equipment sales reflect the sale of 90,000 and 54,000 cellular  telephone
units in 1996 and 1995, respectively, plus installation and accessories revenue.
The  average  revenue  per unit  was $47 in 1996  compared  to $62 in 1995.  The
average revenue per unit decline  partially  reflects the Company's  decision to
reduce sales prices on cellular  telephones to stimulate growth in the number of
customers,  to maintain its market  position and to meet  competitive  prices as
well as to pass through reduced  manufacturers'  prices to customers.  Also, the
Company uses promotions which are based on increased equipment discounting.  The
success of these promotions led to both an increase in units sold and a decrease
in  average  equipment  sales  revenue  per  unit.  Net  acquisitions  increased
equipment sales revenues $358,000, or 11%, in 1996.

Operating Expenses

Operating  expenses  totaled $136.1  million in 1996, up $44.5 million,  or 48%,
over 1995. Acquisitions increased expenses $10.5 million, or 12%, in 1996.

System operations  expenses increased $10.4 million, or 79%, in 1996 as a result
of increases in customer usage expenses and costs  associated with operating the
Company's  increased  number of cellular  systems and the growing number of cell
sites within those systems.  Also contributing to the increase were $2.0 million
of  costs  related  to  fraudulent  use of  the  Company's  customers'  cellular
telephone  numbers.  The Company is putting  procedures  in place to combat this
fraud, which is primarily related to roaming usage. In total,  system operations
costs are  expected to  continue to increase as the number of cell sites  within
and the number of customers using the Company's systems grows.

Customer usage expenses represent charges from other telecommunications  service
providers  for  USM's  customers'  use of  their  facilities  as well as for the
Company's  inbound  roaming  traffic on these  facilities,  offset  somewhat  by
pass-through roaming revenue.  These expenses also include local interconnection
to the landline  network,  toll charges and roaming  expenses from the Company's
customers'  use of systems  other  than  their  local  systems.  Customer  usage
expenses
                                       -4-

<PAGE>



were $13.8 million in 1996 compared to $5.4 million in 1995, and represented 10%
of service revenues in 1996 and 6% in 1995.

Maintenance,  utility  and cell  site  expenses  totaled  $9.8  million  in 1996
compared to $7.8 million in 1995, primarily reflecting an increase in the number
of cell sites in the systems serving all majority-owned and managed markets,  to
1,139 in 1996 from 841 in 1995. Net  acquisitions  increased  system  operations
expenses $2.2 million, or 16%, in 1996.

Marketing  and  selling  expenses  increased  $11.0  million,  or 55%,  in 1996.
Marketing and selling expenses  primarily  consist of salaries,  commissions and
expenses  of field  sales and retail  personnel  and  offices;  agent  expenses;
promotional  expenses;  local  advertising and public  relations  expenses.  The
increase  was  primarily  due to a 63%  rise in the  number  of  gross  customer
activations (excluding acquisitions and divestitures), to 117,000 in  1996  from
72,000  in 1995. Cost per gross customer addition, including losses on equipment
sales,  decreased to $360 in 1996 from $386 in 1995. Net acquisitions  increased
marketing and selling expenses $3.3 million, or 17%, in 1996.

Cost of equipment sold  increased  $4.3 million,  or 38%, in 1996. The increases
reflect  the  growth  in  unit  sales  related  to the  rise in  gross  customer
activations made through the Company's direct and retail distribution  channels,
offset somewhat by falling manufacturer prices per unit. The average cost to the
Company of a telephone unit sold,  including  accessories and installation,  was
$171 in 1996 compared to $206 in 1995. Net acquisitions  increased cost of goods
sold $1.5 million, or 14%, in 1996.

General and administrative  expenses  increased $13.4 million,  or 48%, in 1996.
These  expenses  include the costs of operating  the  Company's  local  business
offices  and its  corporate  expenses.  The  increase  includes  the  effects of
increases in expenses  required to serve the growing  customer  base in existing
markets  and an  expansion  of both local  administrative  office and  corporate
staff, necessitated by growth in the Company's business. The Company is using an
ongoing  clustering  strategy to combine local operations  wherever  feasible in
order to gain operational  efficiencies and reduce its administrative  expenses.
The increase also includes the effect of a higher amount of bad debt,  primarily
related to the Company's  increased rate of customer  growth,  and the effect of
increased non-income  taxes  levied by state and local taxing  authorities.  Net
acquisitions increased direct field-related general and administrative  expenses
$2.8 million, or 10%, in 1996.

Operating  cash  flow  (operating  income   before  minority  share  plus
depreciation and amortization  expense) increased $9.2 million, or 33%, to $37.0
million in 1996. The improvement was primarily due to growth in service revenues
and  slightly  lesser  growth in  operating  expenses  resulting  from  improved
operational  efficiencies.  Operating cash flow margins were 26% in 1996 and 29%
in 1995. The decreased margin in 1996 primarily  reflects the effect of expenses
related to the increased customer growth, roaming fraud, bad debt and non-income
taxes stated previously.

Depreciation  expense  increased  $4.7  million,  or 38%, in 1996.  The increase
reflects  rising  average  fixed asset  balances,  which  increased 41% in 1996.
Increased fixed asset balances  primarily result from the increase in cell sites
built to improve coverage in the Company's markets.  Net acquisitions  increased
depreciation expense $608,000, or 5%, in 1996.

Amortization of intangibles increased $772,000, or 10%, in 1996. The increase is
primarily  due to  increases in deferred  information  system  costs,  which are
amortized  over the estimated  useful life of the associated  improvements.  Net
acquisitions increased amortization of intangibles $117,000, or 2%, in 1996.


                                       -5-

<PAGE>



Operating Income before Minority Share

Operating  income  before  minority  share  totaled  $11.8  million in 1996,  an
increase of $3.8 million,  or 47%, over 1995. The operating  income margin (as a
percent of service  revenues) was 8% in both 1996 and 1995.  The  improvement in
operating  income  dollars  reflects  improved  results in the more  established
markets and increased  revenues resulting from growth in the number of customers
served by the Company's  systems.  This was partially offset by costs associated
with the growth of the Company's operations, increased losses on equipment sales
and the effect of roaming fraud, bad debt and non-income taxes stated
previously.  Net  acquisitions  decreased operating income before minority share
$1.6 million, or 20%, in 1996.

The Company expects service  revenues to continue to grow  significantly  during
the remainder of 1996 as it adds customers to its existing  systems and realizes
a full  year of  revenues  from  customers  added in 1995.  However,  management
anticipates  that average monthly revenue per customer will continue to decrease
as local  retail and inbound  roaming  revenue per minute of use declines and as
the growth  rate of the  Company's  customer  base  exceeds  the growth  rate of
inbound roaming revenue,  diluting the roaming  contribution  per customer.  The
Company also expects expenses to increase significantly during 1996 as it incurs
costs for cell sites added in 1995 and incurs costs associated with customer and
system growth.

Investment and Other Income

Investment  and other income totaled $49.5 million in 1996, an increase of $21.2
million, or 75%, over 1995. Investment income was $10.3 million in 1996 compared
to $9.7 million in 1995.  Investment  income primarily  represents the Company's
share of net income from the markets managed by others that are accounted for by
the equity method.  Gain on sale of cellular  interests totaled $38.7 million in
1996, an increase of $20.2 million over 1995. The 1996 amount primarily reflects
gains recorded on the sales of the Company's  majority interests in four markets
and on cash received in an exchange of markets with another  cellular  operator.
The 1995 amount  reflects gains  recorded on the sale of the Company's  majority
interest in one market and on the sales of the Company's  minority  interests in
two markets.

Interest and Income Taxes

Total interest expense decreased $1.9 million, or 25%, in 1996. Interest expense
in 1996 is  primarily  related to Liquid  Yield  Option  Notes  ("LYONs")  ($3.5
million)  and  borrowings  under vendor  financing  agreements  ($2.1  million).
Interest expense in 1995 is primarily  related to borrowings under the Revolving
Credit Agreement with Telephone and Data Systems,  Inc.  ("TDS"),  the Company's
parent  organization,  ($6.1 million) and borrowings  under the vendor financing
agreements ($1.6 million).

The LYONs are zero coupon  convertible  debentures  which do not require current
cash payments of interest. No LYONs were outstanding during the first quarter of
1995.  The  average  amount of debt under the vendor  financing  agreements  was
$118.6  million in the first three months of 1996 and $91.2 million in 1995. The
average  interest  rate on such  debt was  7.7% in 1996  and  7.0% in 1995.  The
average  amount of debt  outstanding  under the Revolving  Credit  Agreement was
$222.0 million during the first quarter of 1995; no borrowings were  outstanding
during the first  quarter of 1996.  The average  interest  rate on such debt was
11.0% in 1995.

Income tax expense was $24.0  million in 1996 and $3.2 million in 1995. In 1996,
$17.9  million of income tax  expense  related to the gains on sales of cellular
interests.  Income tax expense for 1995  primarily  includes the federal  income
taxes of consolidated  subsidiaries not included in the TDS consolidated federal
income tax return plus $1.3 million of taxes related to the gains on sales

                                       -6-

<PAGE>



of  cellular  interests.  State  income tax  expense  was  primarily  related to
subsidiaries  generating taxable income after utilization of state net operating
losses.

USM is included in a  consolidated  federal income tax return with other members
of the TDS  consolidated  group.  TDS and USM are  parties  to a Tax  Allocation
Agreement  under  which USM is able to carry  forward its losses and credits and
use them to offset any  current or future  income tax  liabilities  to TDS.  The
amount of the federal net operating loss carryforward available to offset future
taxable income  aggregated  approximately  $74 million at December 31, 1995, and
expires  between  2002 and 2010.  The  amount of the  state net  operating  loss
carryforward available to offset future taxable income aggregated  approximately
$212 million at December 31, 1995, and expires  between 1996 and 2010.  Both the
federal  and state loss  carryforwards  have been  significantly  reduced by the
gains on the sales of cellular and other  investments  during 1995 and 1996, and
more reductions are  anticipated  from gains which may be recognized on sales of
cellular interests for which the Company has agreements as of March 31, 1996.

Net Income

Net income  totaled $29.4 million in 1996, an increase of $5.8 million,  or 25%,
over 1995. Earnings per share was $.34 in 1996 and $.29 in 1995. The improvement
resulted  from gains on the sales of cellular  and other  investments,  improved
operating  results in the  established  markets  and reduced  interest  expense,
partially offset by increased income tax expense.  On a comparable basis (net of
tax), excluding gains on the sales of cellular and other investments, net income
totaled $8.5 million in 1996,  an increase of $2.1  million,  or 34%, over 1995.
The improvement  primarily  reflects the improvement in net income offset by the
increase in weighted average Common and Series A Common Shares outstanding.  The
weighted  average  number of Common and Series A Common Shares  outstanding  for
1996 increased 4%,  primarily due to the issuance of Common Shares in connection
with acquisitions.

FINANCIAL RESOURCES AND LIQUIDITY

The Company operates a capital- and marketing-intensive  business.  Rapid growth
in markets  operated by the Company,  capital  expenditures and customers served
has caused financing requirements for acquisitions,  construction and operations
to exceed  internally  generated cash flow until recent years.  In recent years,
the Company has  generated  operating  cash flow and received cash proceeds from
divestitures  to fund  most of its  construction  and  operating  expenses.  The
Company has been  profitable  for the last eight  quarters,  but had  previously
incurred   significant   start-up  costs  and  operating  losses.   The  Company
anticipates further substantial growth in cellular units in service and revenues
as it continues  its expansion and  development  programs.  Marketing and system
operations expenses associated with this expansion may reduce the rate of growth
in operating cash flow and operating income over the next several quarters.

Cash flows from  operating  activities  provided  $2.5 million in 1996 and $22.6
million in 1995.  Operating cash flow (operating  income or loss before minority
share plus  depreciation and amortization  expense) provided cash totaling $37.0
million in 1996 and $27.8 million in 1995.  The increase in operating  cash flow
primarily  reflects  improvement  in  the  Company's  established  markets.  Net
acquisitions  decreased operating cash flow $848,000, or 3%, in 1996. Cash flows
from other operating activities (investment and other income,  interest expense,
changes in working capital and changes in other assets and liabilities) required
cash  investments  totaling  $34.5 million in 1996 and $5.2 million in 1995. The
increase in cash  required for other  activities  in 1996  reflects cash used to
reduce  accounts  payable  balances  prior to the Company's  conversion to a new
accounting system software.


                                       -7-

<PAGE>



Cash flows from financing  activities provided $5.1 million in 1996 and required
$3.7 million in 1995. In 1996, issuances of USM Common Shares, primarily to TDS,
provided  $9.4  million  while  repayments  of debt under the  vendor  financing
agreements required $3.6 million. In 1995,  repayments of amounts owed under the
Revolving  Credit  Agreement with TDS totaled $52.8  million,  and repayments of
amounts  owed  under  the  vendor  financing  agreement  totaled  $4.9  million.
Additional vendor financing transactions provided cash totaling $54.2 million in
1995.

Cash flows from investing activities provided $16.1 million in 1996 and required
$10.8 million in 1995.  The Company  received net cash proceeds  totaling  $65.9
million in 1996 and $30.3  million in 1995 related to the sales and exchanges of
cellular interests. Cash required for property, plant and equipment expenditures
totaled $51.4 million in 1996,  representing  the  construction of 27 cell sites
and other plant  additions;  these cash  requirements  totaled  $37.4 million in
1995,  representing the construction of 38 cell sites and other plant additions.
Cash totaling $4.1 million was also required in 1995 to fund  investments in and
advances to minority partnerships.

Anticipated  capital  requirements  for 1996  primarily  reflect  the  Company's
construction and system expansion program. The Company's construction and system
expansion budget for 1996 is approximately $240 million,  primarily for new cell
sites to expand and enhance the Company's  coverage in its service areas and for
the enhancement of the Company's office systems.

Acquisitions and Divestitures

The Company is continuing  to assess its cellular  holdings in order to maximize
the benefits derived from clustering its markets. As the number of opportunities
for outright  acquisitions  has decreased in recent years,  and as the Company's
clusters  have grown,  the  Company's  focus has shifted  toward  exchanges  and
divestitures  of managed and  investment  interests.  Recently,  the Company has
completed  exchanges of controlling  interests in its less strategic markets for
controlling  interests in markets  which better  complement  its  clusters.  The
Company has also completed outright sales of other less strategic  markets.  The
proceeds from these sales have been used to further the Company's growth.

The Company has gradually  slowed its pace of  acquisitions.  In the first three
months of 1996, the Company  purchased a controlling  interest in one market and
several  minority   interests,   representing   304,000  pops,  and  received  a
controlling interest in another market through an exchange with another cellular
operator.  The total consideration paid in these transactions,  primarily in the
form of USM Common  Shares  issued to TDS to reimburse  TDS for the value of TDS
Common Shares issued to third parties, totaled $43.8 million. In the first three
months of 1995, the Company purchased  controlling  interests in six markets and
several   minority   interests,   representing   1.0  million  pops.  The  total
consideration  paid for these  purchases,  primarily  in the form of USM  Common
Shares  issued to TDS to reimburse TDS for the value of TDS Common Shares issued
to third parties,  totaled $80.4 million. The controlling  interests acquired in
these transactions were subject to acquisition or exchange agreements which were
entered into prior to the year in which the acquisitions were completed.

In the first  quarter of 1996,  the Company sold  controlling  interests in four
markets and one market  partition,  representing  433,000  pops,  and divested a
controlling   interest  in  another  market   through  the  exchange   mentioned
previously.  The Company received cash consideration totaling $67.4 million both
from  these  sales and from the  exchange.  In the first  quarter  of 1995,  the
Company sold a controlling  interest in one market and minority interests in two
markets,  representing  338,000 pops.  The Company  received cash  consideration
totaling $30.8 million from these sales.

At March 31,  1996,  the Company had  agreements  pending to divest  controlling
interests  in  four  markets  and  a  minority  interest,  representing  654,000
population equivalents, and to settle
                                       -8-

<PAGE>



litigation related to an investment  interest which was divested in 1995. If the
divestitures  and litigation  settlement  are completed as planned,  the Company
will receive cash and notes receivable totaling  approximately $135 million. All
of the pending  exchange,  acquisition,  divestiture  and litigation  settlement
agreements  discussed above are expected to be completed during 1996. Certain of
these  transactions are expected to generate  substantial gains for book and tax
purposes.

TDS has proposed the  transfer of its  minority  ownership  interests in certain
cellular markets  acquired in conjunction  with prior  acquisitions of telephone
companies  to the  Company.  As currently contemplated, the  minority  interests
subject to the proposal represent approximately 614,000 population  equivalents.
The current proposed purchase price is approximately $110 million in cash.

The TDS proposal is subject to negotiation and has been referred to a previously
established  independent  committee of the  Company's  Board of  Directors.  The
independent committee has retained Lazard Freres LLC as its financial advisor.
The  proposed  transaction  will  be  subject  to  approval  by the  independent
committee  of the USM  Board  of  Directors,  to the  completion  of  definitive
documentation and to compliance with regulatory requirements.

LIQUIDITY

The Company  anticipates that the aggregate resources required for the remainder
of 1996 will  include  approximately  $189  million for capital  spending,  $110
million  for the  purchase  of  cellular  interests  from TDS and $17 million of
scheduled debt  repayments.  Not included in the above amounts are those related
to any  acquisition  agreements  that the  Company  may enter  into  during  the
remainder of 1996. These potential  acquisitions may require substantial funding
for both their acquisition and operation during the remainder of 1996.

The Company had $62 million of cash and cash  equivalents  and  affiliated  cash
investments at March 31, 1996,  anticipates  generating an increasing  amount of
cash flows from operating  activities and is scheduled to receive  approximately
$115  million  in cash  proceeds  from  pending  divestitures  and a  litigation
settlement  during 1996. The Company also has $100 million  available  under the
Revolving  Credit  Agreement with TDS and $4 million  available under its vendor
financing agreements.

The  Company  sold $745  million  principal  amount at  maturity  of zero coupon
convertible  debt in June  1995.  Most of the net  proceeds  to the  Company  of
approximately  $221 million  from the sale of the LYONs were used to  completely
repay debt to TDS under the Revolving Credit  Agreement.  In connection with the
sale of the LYONs,  on June 29, 1995,  the Company and TDS amended the Revolving
Credit  Agreement  to reduce the  available  line of credit  thereunder  to $100
million  andto reduce the interest rate for  borrowings to prime plus 0.75%.  No
borrowings were  outstanding  under the Revolving  Credit Agreement at March 31,
1996.

The Company has two  arrangements for the financing of cellular system equipment
and construction  costs with an equipment vendor.  Terms of borrowings under the
first agreement are for seven years at interest rates of 2.25% or 2.31% over the
90-day  Commercial Paper Rate of high-grade,  unsecured notes (for rates of 7.6%
or 7.7%,  respectively,  at March 31,  1996).  The Company also has an agreement
with the same equipment  vendor which was assumed pursuant to a 1993 acquisition
which is arranged through the individual entity acquired.  The interest rate for
these  borrowings is 2.25% over the 90-day  Commercial Paper Rate of high-grade,
unsecured  notes  (for a rate of 7.6% at  March  31,  1996).  In the  aggregate,
borrowings totaling $117.5 million were outstanding under these vendor financing
agreements at March 31, 1996, and  approximately $4 million  remained  available
under these agreements at that date.


                                       -9-

<PAGE>



Management  believes that the Company's  operating  cash flows and cash proceeds
from scheduled market divestitures  provide substantial  financial  flexibility.
The Company also has a line of credit and longer term  financing  commitments to
help meet its short- and long-term  financing needs.  Additionally,  the Company
has access to public and private capital  markets and  anticipates  issuing debt
and  equity  securities  when  capital  requirements  (including  acquisitions),
financial market conditions and other factors warrant.



                                      -10-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                    Unaudited


                                                     Three Months Ended
                                                          March 31,
                                                 --------------------------
                                                   1996             1995
                                                  ------           ------
                                                    (Dollars in thousands,
                                                  except per share amounts)
OPERATING REVENUES
   Service                                   $    143,692        $   96,400
   Equipment sales                                  4,274             3,348
                                             ------------        ----------
     Total Operating Revenues                     147,966            99,748
                                             ------------        ----------
OPERATING EXPENSES
   System operations                               23,578            13,202
   Marketing and selling                           30,903            19,922
   Cost of equipment sold                          15,473            11,199
   General and administrative                      41,053            27,667
   Depreciation                                    16,935            12,264
   Amortization of intangibles                      8,202             7,430
                                             ------------        ----------
     Total Operating Expenses                     136,144            91,684
                                             ------------        ----------

OPERATING INCOME BEFORE MINORITY SHARE             11,822             8,064
Minority share of operating income                 (2,112)           (1,888)
                                             ------------        ----------
OPERATING INCOME                                    9,710             6,176

INVESTMENT AND OTHER INCOME
   Investment income                               10,303             9,717
   Amortization of licenses related
     to investments                                  (286)             (232)
   Interest income                                  1,152               992
   Other (expense), net                              (333)             (670)
   Gain on sale of cellular interests              38,691            18,517
                                             ------------        ----------
     Total Investment and Other Income             49,527            28,324
                                             ------------        ----------

INCOME BEFORE INTEREST AND INCOME TAXES            59,237            34,500
                                             ------------        ----------
Interest expense - affiliate                          --              6,090
Interest expense - other                            5,806             1,615
                                             ------------        ----------
     Total Interest Expense                         5,806             7,705
                                             ------------        ----------

INCOME BEFORE INCOME TAXES                         53,431            26,795
Income tax expense                                 24,044             3,197
                                             ------------        ----------

NET INCOME                                   $     29,387        $   23,598
                                             ============        ==========
WEIGHTED AVERAGE COMMON
   AND SERIES A COMMON SHARES (000s)               85,686            82,131

EARNINGS PER COMMON AND
   SERIES A COMMON SHARE                     $        .34        $      .29
                                             ============        ==========


                  The accompanying notes to consolidated financial
                 statements are an integral part of these statements.

                                      -11-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    Unaudited

                                                     Three Months Ended
                                                          March 31,
                                                ---------------------------
                                                       1996            1995
                                                      ------          ------ 
CASH FLOWS FROM OPERATING ACTIVITIES
   Net income                                     $    29,387      $   23,598
   Add (Deduct) adjustments to reconcile net
     income to net cash provided by operating
     activities
        Depreciation and amortization                  25,423          19,926
        Investment income                             (10,303)         (9,717)
        Gain on sale of cellular interests            (38,691)        (18,517)
        Minority share of operating income              2,112           1,888
        Other noncash expense                           4,916             976
        Change in accounts receivable                   2,068           1,172
        Change in accounts payable                    (20,925)         (6,462)
        Change in accrued interest                        113           6,037
        Change in accrued taxes                         7,392           1,102
        Change in other assets and liabilities          1,032           2,562
                                                  -----------      ----------
                                                        2,524          22,565
                                                  -----------      ----------
CASH FLOWS FROM FINANCING ACTIVITIES
   Long-term debt borrowings                             --            54,218
   Repayment of long-term debt                         (3,561)         (4,863)
   Change in Revolving Credit Agreement                  --           (52,781)
   Common Shares issued                                 9,401             373
   Capital contributions (distributions)
      from/to minority partners                          (751)           (656)
                                                  -----------      ----------
                                                        5,089          (3,709)
                                                  -----------      ----------

CASH FLOWS FROM INVESTING ACTIVITIES
   Additions to property, plant and equipment         (51,353)        (37,375)
   Investments in and advances to nonconsolidated
      partnerships                                      1,667          (4,063)
   Distributions from partnerships                      2,566           1,790
   Proceeds from sale of investments                   65,922          30,300
   Acquisitions, excluding cash acquired                 (367)           (271)
   Other investments                                   (2,359)         (1,158)
                                                  -----------      ----------
                                                       16,076         (10,777)
                                                  -----------      ----------

NET INCREASE IN CASH AND
   CASH EQUIVALENTS                                    23,689           8,079
CASH AND CASH EQUIVALENTS-
   Beginning of period                                 38,404           5,800
                                                  -----------      ----------
   End of period                                  $    62,093      $   13,879
                                                  ===========      ==========


                 The accompanying notes to consolidated financial
               statements are an integral part of these statements.

                                      -12-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS

                                       (Unaudited)
                                      March 31, 1996        December 31, 1995
                                     ----------------       -----------------
                                              (Dollars in thousands)
CURRENT ASSETS
   Cash and cash equivalents            
      General funds                     $     27,583             $      8,462
      Affiliated cash investments             34,510                   29,942
                                        ------------             ------------
                                              62,093                   38,404
   Accounts receivable
      Customers                               44,011                   42,934
      Roaming                                 27,249                   26,316
      Affiliates                                --                      2,166
      Other                                    6,705                    5,761
   Inventory                                   6,290                    9,198
   Prepaid and other current assets            3,840                    5,007
                                        ------------             ------------
                                             150,188                  129,786
                                        ------------             ------------

PROPERTY, PLANT AND EQUIPMENT
   In service                                708,069                  674,450
   Less accumulated depreciation             159,949                  144,423
                                        ------------             ------------
                                             548,120                  530,027
                                        ------------             ------------

INVESTMENTS
   Cellular partnerships                     141,038                  134,421
   Licenses, net of amortization           1,050,878                1,035,846
   Notes and interest receivable              16,566                   16,376
                                        ------------             ------------
                                           1,208,482                1,186,643
                                        ------------             ------------
DEFERRED CHARGES
   Deferred start-up costs,
     net of amortization                       1,253                    1,728
   Other deferred charges,
     net of amortization                      33,011                   31,960
                                        ------------             ------------
                                              34,264                   33,688
                                        ------------             ------------

   Total Assets                         $  1,941,054             $  1,880,144
                                        ============             ============


               The accompanying notes to consolidated financial
             statements are an integral part of these statements.

                                      -13-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                      LIABILITIES AND SHAREHOLDERS' EQUITY

                                            (Unaudited)
                                          March 31, 1996     December 31, 1995
                                        ----------------    -------------------
                                                 (Dollars in thousands)

CURRENT LIABILITIES
   Current portion of long-term
     debt and preferred stock             $     20,722         $     30,939
   Notes payable                                 1,375                1,375
   Accounts payable
      Affiliates                                 1,404               11,636
      Other                                     42,495               62,046
   Accrued taxes                                28,106               20,753
   Customer deposits and deferred
     revenues                                   12,224               11,332
   Other current liabilities                    15,815               17,028
                                          ------------         ------------
                                               122,141              155,109
                                          ------------         ------------
LONG-TERM DEBT,
  excluding current portion                     96,729               98,656
                                          ------------         ------------

6% ZERO COUPON CONVERTIBLE
  DEBENTURES                                   239,277              235,750
                                          ------------         ------------

DEFERRED LIABILITIES AND CREDITS
   Net deferred income tax liability            13,897               14,331
   Other                                         1,602                1,541
                                          ------------         ------------
                                                15,499               15,872
                                          ------------         ------------

MINORITY INTEREST                               47,107               45,303
                                          ------------         ------------

COMMON SHAREHOLDERS' EQUITY
   Common Shares,
     par value $1 per share                     52,783               49,966
   Series A Common Shares,
     par value $1 per share                     33,006               33,006
   Additional paid-in capital                1,283,302            1,206,614
   Common Shares issuable, 292,966
     shares and 928,009 shares,
     respectively                                6,739               24,784
   Retained earnings                            44,471               15,084
                                          ------------         ------------
                                             1,420,301            1,329,454
                                          ------------         ------------
   Total Liabilities and
     Shareholders' Equity                 $  1,941,054         $  1,880,144
                                          ============         ============


                The accompanying notes to consolidated financial
              statements are an integral part of these statements.

                                      -14-

<PAGE>



               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.    The consolidated financial statements included herein have been prepared
      by the Company, without audit, pursuant to the rules and regulations of
      the Securities and Exchange Commission.  Certain information and footnote
      disclosures normally included in financial statements prepared in
      accordance with generally accepted accounting principles have been
      condensed or omitted pursuant to such rules and regulations, although the
      Company believes that the disclosures are adequate to make the information
      presented not misleading.  It is suggested that these consolidated
      financial statements be read in conjunction with the consolidated
      financial statements and the notes thereto included in the Company's
      latest annual report on Form 10-K.

      The accompanying  unaudited  consolidated financial statements contain all
      adjustments  (consisting  of only normal  recurring  items)  necessary  to
      present  fairly the  financial  position as of March 31, 1996 and December
      31,  1995,  and the  results  of  operations  and cash flows for the three
      months ended March 31, 1996 and 1995.  The results of  operations  for the
      three months ended March 31, 1996 and 1995, are not necessarily indicative
      of the results to be expected for the full year.

2.    Earnings  per Common and Series A Common  Share for the three months ended
      March 31,  1996 and 1995,  was  computed  by  dividing  Net  Income by the
      weighted  average  number of Common  Shares,  Series A Common  Shares  and
      dilutive common equivalent shares outstanding during the period.  Dilutive
      common stock equivalents at March 31, 1996 and 1995,  consist primarily of
      dilutive Common Shares issuable and Redeemable Preferred Stock.

3.    A  cellular  acquisition closed during 1992 requires USM to deliver Common
      Shares in the future.  USM is  required to issue  292,966 Common Shares to
      third parties in 1996.


                                      -15-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




4.    Assuming that  acquisitions  accounted for as purchases  during the period
      January 1, 1995,  to March 31,  1996,  had taken place on January 1, 1995,
      pro forma results of operations would have been as follows:

                                                       Three Months Ended
                                                             March 31,
                                                     ----------------------
                                                     1996              1995
                                                    ------            ------
                                                      (Dollars in thousands,
                                                    except per share amounts)

      Service Revenues                          $     144,422   $     100,937
      Equipment Sales                                   4,331           3,772
      Interest Expense
       (including cost to finance acquisitions)         5,806           7,539
      Net Income                                       29,134          20,073
      Earnings per Common and
       Series A Common Share                    $         .34             .24


5.    The following summarized unaudited income statements are the combined
      summarized income statements of the cellular system partnerships listed
      below which are accounted for by the Company following the equity method.
      The combined summarized income statements were compiled from financial
      statements and other information obtained by the Company as a limited
      partner of the cellular limited partnerships as set forth below.  The
      cellular system partnerships included in the combined summarized income
      statements and the Company's ownership percentage of each cellular system
      partnership at March 31, 1996, are set forth in
      the following table.
                                                              The Company's
                                                                 Limited
                                                               Partnership
             Cellular System Partnership                        Interest
        -------------------------------------               ----------------
        Los Angeles SMSA Limited Partnership                      5.5%
        Nashville/Clarksville MSA Limited Partnership            49.0%
        Baton Rouge MSA Limited Partnership                      52.0%


                                      -16-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


                                                       (Unaudited)
                                                   Three Months Ended
                                                        March 31,
                                                -------------------------
                                                 1996               1995
                                                ------             ------
                                                  (Dollars in thousands)

      REVENUES                               $     206,341    $     184,825

      EXPENSES
        Selling, general and administrative        110,164           87,664
        Depreciation and amortization               22,964           15,222
                                             -------------    -------------
                                                   133,128          102,886
                                             -------------    -------------

      OPERATING INCOME                              73,213           81,939
      OTHER INCOME, NET                              2,418            1,741
                                             -------------    -------------

      NET INCOME                             $      75,631    $      83,680
                                             =============    =============

6.    Supplemental Cash Flow Information

      The Company acquired  certain  cellular  licenses and interests during the
      first  three  months  of  1996  and  1995.  In   conjunction   with  these
      acquisitions,  the following assets were acquired, liabilities assumed and
      Common Shares issued.
                                                   Three Months Ended
                                                        March 31,
                                                 -----------------------
                                                 1996               1995
                                                ------             ------
                                                  (Dollars in thousands)

      Property, plant and equipment, net    $       7,069      $     12,829
      Cellular licenses                            37,503            80,222
      Decrease in equity-method investment
        in cellular interests                      (2,734)           (1,943)
      Accounts receivable                           2,350             2,241
      Revolving Credit Agreement - TDS               --             (12,103)
      Long-term debt                                 --              (9,936)
      Accounts payable                               (938)           (2,222)
      Other assets and liabilities,
        excluding cash acquired                      (422)           (2,216)
      Common Shares issued and issuable           (42,461)          (66,601)
                                             ------------      ------------
      Decrease in cash due to acquisitions   $        367      $        271
                                             ============      ============

                                      -17-

<PAGE>


               UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS




      The following  summarizes certain noncash  transactions,  and interest and
      income taxes paid.

                                                       Three Months Ended
                                                            March 31,
                                                      --------------------
                                                    1996               1995
                                                   -----              ------
                                                  (Dollars in thousands)

      Interest paid                             $      1,152     $      1,128
      Income taxes paid                               16,545              318

      Accrued interest converted into debt
        under the Revolving Credit Agreement             --             5,864
      Common Shares issued by USM
        for conversion of USM Preferred Stock
        and TDS Preferred Shares                $     18,450     $     22,236


7.    Contingencies

      The Company's  material  contingencies  as of March 31, 1996,  include the
      collectibility  of a  $5.5  million  note  receivable  under  a  long-term
      financing  agreement with a cellular  company and a $10.0 million  standby
      letter of credit in support of a bank loan to an entity minority- owned by
      the Company. For further discussion of these contingencies, see Note 14 of
      Notes to Consolidated  Financial Statements included in the Company's 1995
      Report on Form 10-K for the year ended December 31, 1995.

8.    Gain on Sale of Cellular Interests

      USM sold its majority  interest in four markets and one market  partition,
      and traded one  wholly-owned  market for another  market  during the first
      three  months  of 1996.  USM  recognized  $38.7  million  on the sales and
      exchange of these non-strategic cellular interests.

                                      -18-

<PAGE>



                           PART II. OTHER INFORMATION



Item 6.  Exhibits and Reports on Form 8-K.

     (a)     Exhibit 11 - Statement regarding computation of per share earnings.

     (b)     Exhibit 12 - Statement regarding computation of ratios.

     (c)     Exhibit 27 - Financial Data Schedule.

     (d)     Reports on Form 8-K filed during the quarter ended March 31, 1996:

             The  Company  filed a report on Form 8-K dated  January  10,  1996,
             which included a press release which announced that the Company had
             received a proposal from Telephone and Data Systems,  Inc.  ("TDS")
             for  the  transfer  to the  Company  of  TDS's  minority  ownership
             interest in certain cellular markets.

             No other  reports on Form 8-K were filed  during the quarter  ended
             March 31, 1996.

                                      -19-

<PAGE>



                                   SIGNATURES



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                        UNITED STATES CELLULAR CORPORATION
                                                     (Registrant)





Date   May  14, 1996
       -------------                      /s/ H. DONALD NELSON
                                        ------------------------------------
                                        H. Donald Nelson
                                        President
                                        (Chief Executive Officer)


Date   May  14, 1996
       -------------                      /s/ KENNETH R. MEYERS
                                        ------------------------------------
                                        Kenneth R. Meyers
                                        Vice President-Finance and Treasurer
                                        (Chief Financial Officer)


Date   May  14, 1996
       -------------                      /s/ PHILLIP A. LORENZINI
                                        ------------------------------------
                                        Phillip A. Lorenzini
                                        Controller
                                        (Principal Accounting Officer)


                                      -20-

<PAGE>



                                                                      Exhibit 11

                       United States Cellular Corporation
                    Computation of Earnings Per Common Share
                    (in thousands, except per share amounts)


Three Months Ended March 31,                            1996           1995
- ------------------------------------------------------------------------------
Primary Earnings
    Net Income Available to Common                   $  29,387      $  23,598

Primary Shares
    Weighted average number of Common and Series A
        Common Shares Outstanding                       84,910         80,680

    Additional shares assuming issuance of:
        Options and Stock Appreciation Rights              109             67
        Redeemable Preferred Shares                        205            779
        Common Shares Issuable                             462            605
                                                     ---------      ---------
    Primary Shares                                      85,686         82,131
                                                     =========      =========

Primary Earnings per Common Share
    Net Income                                       $     .34      $     .29
                                                     =========      =========

Fully Diluted Earnings*
    Net Income Available to Common, as reported      $  29,387      $  23,598

    Interest expense eliminated as a result of
        the pro forma conversion of Convertible
        Debentures                                       1,940             --
                                                     ---------      ---------
    Net Income Available to Common, as adjusted      $  31,327      $  23,598
                                                     =========      =========
Fully Diluted Shares
    Weighted average number of Common and Series A
        Common Shares Outstanding                       84,910         80,680

    Additional shares assuming issuance of:
        Options and Stock Appreciation Rights              109             67
        Redeemable Preferred Shares                        205            779
        Common Shares Issuable                             462            605
        Conversion of Convertible Debentures             5,608             --
                                                     ---------      ---------
    Fully Diluted Shares                                91,294         82,131
                                                     =========      =========

Fully Diluted Earnings per Common Share
    Net Income                                       $     .34      $     .29
                                                     =========      =========


*    This calculation is submitted in accordance with Securities Act of 1934
     Release No. 9083 although not required by footnote 2 to paragraph 14 of APB
     Opinion No. 15 because it results in dilution of less than 3%.


<PAGE>




                                                                      Exhibit 12

                       UNITED STATES CELLULAR CORPORATION
                       RATIO OF EARNINGS TO FIXED CHARGES


                                                             Three Months
                                                                 Ended
                                                            March 31, 1996
                                                       ------------------------
                                                        (Dollars in thousands)
EARNINGS
   Income from Continuing Operations before
     income taxes                                           $     53,431
      Add (Deduct):
        Minority Share of Cellular Losses                           (172)
        Earnings on Equity Method                                (10,303)
        Distributions from Minority Subsidiaries                   2,919
                                                            ------------
                                                                  45,875


      Add fixed charges:
        Consolidated interest expense                              5,806
        Interest Portion (1/3) of Consolidated
          Rent Expense                                               814
                                                            ------------
                                                            $     52,495
                                                            ============

FIXED CHARGES
      Consolidated interest expense                         $      5,806
      Interest Portion (1/3) of Consolidated
        Rent Expense                                                 814
                                                            ------------
                                                            $      6,620
                                                            ============

RATIO OF EARNINGS TO FIXED CHARGES                                  7.93
                                                            ============
   Tax-Effected Preferred Dividends                         $         --
   Fixed Charges                                                   6,620
                                                            ------------
      Fixed Charges and Preferred Dividends                 $      6,620
                                                            ============
RATIO OF EARNINGS TO FIXED CHARGES
   AND PREFERRED DIVIDENDS                                          7.93
                                                            ============




<PAGE>





<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Financial Statements of United States Cellular Corporation as of
March 31, 1996, and for the three months then ended, and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                          62,093
<SECURITIES>                                         0
<RECEIVABLES>                                   47,428
<ALLOWANCES>                                     3,417
<INVENTORY>                                      6,290
<CURRENT-ASSETS>                               150,188
<PP&E>                                         708,069
<DEPRECIATION>                                 159,949
<TOTAL-ASSETS>                               1,941,054
<CURRENT-LIABILITIES>                          122,141
<BONDS>                                        336,006
<COMMON>                                        85,789
                                0
                                          0
<OTHER-SE>                                   1,334,512
<TOTAL-LIABILITY-AND-EQUITY>                 1,941,054
<SALES>                                          4,274
<TOTAL-REVENUES>                               147,966
<CGS>                                           15,473
<TOTAL-COSTS>                                  136,144
<OTHER-EXPENSES>                              (49,527)
<LOSS-PROVISION>                                 3,668
<INTEREST-EXPENSE>                               5,806
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