PC ETCETERA INC
SC 13D, 1997-02-21
EDUCATIONAL SERVICES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934


                                PC ETCETERA, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

              Common and Preferred Stock, par value $.001 per share
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    693189300
                               -------------------
                                 (CUSIP Number)

                                Steven A. Meetre
                            Carter, Ledyard & Milburn
                     2 Wall Street, New York, New York 10005
                                 (212) 732-3200
- --------------------------------------------------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                                February 13, 1997
- --------------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d- 1(b)(3) or (4), check the following box [ ].

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule  13d-1(a) for other  parties to whom copies are to be
sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.





<PAGE>



The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


CUSIP No. 693189300
1        NAME OF REPORTING PERSON: MASHOV COMPUTERS MARKETING LTD.
         S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON:  None

2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:           (a) [ ]
                                                                     (b) [ ]
3        SEC USE ONLY

4        SOURCE OF FUNDS: AF, WC

5        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
         PURSUANT TO ITEMS 2(d) or 2(e):                                 [ ]

6        CITIZENSHIP OR PLACE OF ORGANIZATION: Israel

         NUMBER OF      7  SOLE VOTING POWER: 8,308,924 shares of Common Stock
          SHARES           and 658,412 shares of Series C Preferred Stock, where
        BENEFICIALLY       each such share of Preferred  Stock is convertible
          OWNED BY         into 10 shares of Common Stock  and has 10 to 1
           EACH            voting  rights in  relation to shares of Common Stock
         REPORTING      
        PERSON WITH     8  SHARED VOTING POWER:  -0-
        
                        9  SOLE  DISPOSITIVE  POWER:  8,308,924 shares of Common
                           Stock and 658,412 shares of Series C Preferred Stock,
                           where   each  such  share  of   Preferred   Stock  is
                           convertible into 10 shares of Common Stock and has 10
                           to 1 voting  rights in  relation  to shares of Common
                           Stock

                       10  SHARED DISPOSITIVE POWER:  -0-

11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
         PERSON: 8,308,924 shares of Common Stock and 658,412 shares of Series C
         Preferred   Stock,   where  each  such  share  of  Preferred  Stock  is
         convertible  into 10  shares  of  Common  Stock  and has 10 to 1 voting
         rights in relation to shares of Common Stock

12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES                                                  [ ]


<PAGE>




13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11): 69% on a
         fully diluted basis

14       TYPE OF REPORTING PERSON:  CO


Item 1.           Security and Issuer.


         The class of equity securities to which this Statement relates
is the Common  Stock,  par value $.001 per share (the "Common  Stock"),  and the
Series C Preferred Stock, par value $.001 per share (the "Preferred  Stock"), of
PC  Etcetera,  Inc.,  a  Delaware  corporation  (the  "Issuer").  The  principal
executive  offices of the Issuer are  located at 462 7th Avenue,  New York,  New
York 10018.

Item 2.  Identity and Background.

         This  Statement  is being  filed by  Mashov  Computers  Marketing  Ltd.
("Mashov"), a corporation formed under the laws of the State of Israel. Mashov's
principal  businesses are in  instructor-led  personal computer training and the
development and sale of  technology-based  training products and services,  both
focused on the Israeli market.  The address of Mashov's  principal  business and
principal  office,  and the business  address of its executive  officers  listed
below, is 5 HaPlada Street, Or-Yehuda, Israel 60218.

         The  following is  information  concerning  each  executive  officer or
director of Mashov:

1.       Name:             Roy Machnes
         Position with Mashov:   Director and Chief Executive Officer



                                      - 3 -

<PAGE>

         Present Principal Occupation:
                           Chief Executive Officer, PC Etcetera, Inc.
                           Chief Executive Officer, Mashov

         Address:          c/o PC Etcetera, Inc.
                           462 Seventh Avenue
                           New York, New York 10018

         Citizenship:      Israeli

2.       Name:             Elan Penn

         Position with Mashov:    Director and Chief Financial Officer

         Present Principal Occupation:
                         Chief Financial Officer, Mashov
                         Director and Chief Financial Officer, PC Etcetera, Inc.

         Address:          5 HaPlada Street
                           Or-Yehuda, Israel 60218

         Citizenship:      Israeli


3.       Name:             David Assia

         Position with Mashov:  Director

         Present Principal Occupation:
         Director and Chief Executive Officer, Magic Software Enterprises Ltd.,
                           5 HaPlada Street
                           Or-Yehuda, Israel 60218

         Address:          5 HaPlada Street
                           Or-Yehuda, Israel 60218

         Citizenship:      Israeli


4.       Name:             Jack Dunietz

         Position with Mashov:   Director




                                      - 4 -

<PAGE>



         Present Principal Occupation:
                           Chief Executive Officer,
                           Mashov Computers Ltd., 5 HaPlada Street
                           Or-Yehuda, Israel 60218

         Address:          5 HaPlada Street
                           Or-Yehuda, Israel 60218

         Citizenship:      Israeli


5.       Name:             Shem Tov Elhalal

         Position with Mashov:   Director

         Present Principal Occupation:  Vice President, Hamashbir Hamerkazi

         Address:          5 HaPlada Street
                           Or-Yehuda, Israel 60218

         Citizenship:      Israeli


6.       Name:             Mira Finkelstein

         Position with Mashov:   Director

         Present Principal Occupation:
             Chief Executive Officer, Finkelstein Adagen


         Address:          5 HaPlada Street
                           Or-Yehuda, Israel 60218

         Citizenship:      Israeli


         During the past five years,  neither  Mashov nor (to the best knowledge
of Mashov) any of its executive  officers or directors listed above has been (i)
convicted in a criminal  proceeding  (excluding  traffic  violations  or similar
misdemeanors),   or  (ii)  a  party  to  a  civil   proceeding  of  judicial  or
administrative body of competent  jurisdiction,  as a result of which


                                      - 5 -

<PAGE>


proceeding  it or he was or is  subject  to a  judgment,  decree or final  order
enjoining future violations of, or prohibiting or mandating  activities  subject
to, United States federal or State, or Israeli,  securities laws, or finding any
violation with respect to such laws.

Item 3.  Source and Amount of Funds or Other Consideration.

         On February  13, 1997,  pursuant to a Stock  Purchase  Agreement  dated
February  6,  1997,   between  the  Issuer  and  Mashov  (the  "Stock   Purchase
Agreement"), Mashov acquired 8,438,924 shares of Common Stock and 658,412 shares
of Preferred  Stock (the  Preferred  Stock  together with the Common Stock,  the
"Sale Stock"),  where each such share of Preferred Stock is convertible  into 10
shares of Common  Stock and has 10 to 1 voting  rights in  relation to shares of
Common Stock.  The Stock Purchase  Agreement and all exhibits  thereto are being
filed herewith as Exhibit 1 to this Statement and are hereby incorporated herein
by reference.

         In consideration for the Sale Stock,  Mashov  transferred to the Issuer
all of Mashov's interest in Mashov's subsidiary, Sivan Computers Training Center
(1994) Ltd., a  corporation  incorporated  under the laws of the State of Israel
("Sivan"),  where  such  interest  constituted  99.9% of the  outstanding  share
capital  of  Sivan,(footnote  1)  and  all  of  Mashov's  interest  in  Mashov's
subsidiary,   Mashov  Computer  Based  Training  (C.B.T.)  Ltd.,  a  corporation
incorporated under

- --------
         1 Prior to the execution of the Stock Purchase  Agreement,  Sivan owned
312,547  shares of Mashov  and  234,918  options  to  purchase  shares of Mashov
(collectively,  the "Mashov  Option  Shares").  Pursuant to an  Agreement  dated
February 5, 1997, Sivan granted to Mashov Computers Ltd., an Israeli corporation
and the parent of Mashov, the option to purchase the Mashov Option Shares at the
average  market  value of the Mashov  Option  Shares  during the five day period
immediately  following the consummation of the transactions  contemplated by the
Stock Purchase Agreement, as quoted on the Stock Exchange in Tel Aviv Ltd.

                                      - 6 -

<PAGE>


the laws of the State of Israel ("Mashov CBT"), where such interest  constituted
99% of the outstanding  share capital of Mashov  CBT.(footnote 2) As a result of
the  foregoing  and  other  transactions  provided  for  in the  Stock  Purchase
Agreement,  Mashov owns 69% of the Issuer's  equity and voting  securities  on a
fully diluted basis.

Item 4.  Purpose of Transaction.

         Mashov  acquired  the Sale  Stock as part of a series  of  transactions
provided  for in the  Stock  Purchase  Agreement,  by which  Mashov  acquired  a
controlling   interest  in  PCE.  Management  of  Mashov  determined  that  such
transactions would create opportunities for growth in the United States ("U.S.")
markets for the core  products and services  that Mashov  currently  provides in
Israel. Management of Mashov anticipates that the Issuer may in the future merge
with or acquire other entities who operate in the U.S. and other markets for the
core products and services of Mashov and the Issuer.

         The Stock  Purchase  Agreement  provides  that Mashov will  convert its
Preferred Stock into the Issuer's Common Stock as soon as possible following the
closing of the  transaction.  The six existing members of the Board of Directors
of the Issuer will nominate and elect a seventh Director as soon as possible. In
the event of a rights offering by Issuer, Mashov may

- ------------------
         2 Prior to the execution of the Stock Purchase  Agreement, Mashov owned
70% of the issued and outstanding  ordinary shares of Mashov CBT.  Pursuant to a
Purchase  Agreement  between  Mashov and Elron  Electronic  Industries  Ltd., an
Israeli  corporation  ("Elron")  dated February 6, 1997,  Mashov  purchased from
Elron  all of the  ordinary  shares of Mashov  CBT held by Elron,  which  shares
represented 30% of issued and outstanding shares of Mashov CBT. In consideration
of such purchase and sale,  Mashov paid to Elron upon the execution of the Stock
Purchase Agreement 130,000 shares of Common Stock of the Issuer.



                                      - 7 -

<PAGE>


call due and payable  $600,000 of  intercompany  debt owing to Mashov from Sivan
for use in the purchase by Mashov of rights of Issuer being offered.

         Apart from the foregoing, neither Mashov nor any person named in Item 2
of this  Statement  (in his or her  capacity as a director or officer of Mashov)
has  any  plan  or  proposal  which  relates  to or  would  result  in:  (a) the
acquisition by any person of additional  securities of the Issuer except for the
securities  discussed in Item 5 below,  or the  disposition of securities of the
Issuer;  (b)  an  extraordinary   corporate  transaction,   such  as  a  merger,
reorganization or liquidation,  involving the Issuer or any of its subsidiaries;
(c) a sale or  transfer  of a material  amount of assets of the Issuer or any of
its subsidiaries;  (d) any change in the board of directors or management of the
Issuer, including any plan or proposal to change the number or term of directors
or to fill any existing  vacancies on the board;  (e) any material change in the
capitalization  or dividend policy of the Issuer;  (f) any other material change
in the Issuer's business or corporate structure;  (g) any change in the Issuer's
certificate  of  incorporation  or bylaws or other  actions which may impede the
acquisition  of  control  of the Issuer by any  person;  (h)  causing a class of
securities of the Issuer to be delisted from a national securities exchange; (i)
a class of equity  securities of the Issuer becoming eligible for termination of
registration  pursuant to Section  12(g)(4) of the  Securities  Exchange  Act of
1934; or (j) any action similar to any of the foregoing.  However, such plans or
proposals  may have  been  considered,  and may from time to time  hereafter  be
considered,  by Roy Machnes,  Elan Penn, Jack Dunietz and David Assia,  the four
designees of Mashov named in Item 2 of this  Statement,  in their  capacities as
directors and executive officers of the Issuer.




                                      - 8 -

<PAGE>



Item 5.  Interest in Securities of the Issuer.

         (a) and (b)  Mashov  is the  beneficial  owner of  8,308,924  shares of
Common  Stock and 658,412  shares of Preferred  Stock of the Issuer,  where each
such share of Preferred Stock is convertible  into 10 shares of Common Stock and
has 10 to 1 voting  rights in  relation to shares of Common  Stock.  Such Common
Stock and Preferred Stock  represent 69% of the equity  securities of the Issuer
on a fully diluted  basis.  Mashov has the power to vote and dispose of the Sale
Stock and does not share  power to vote or dispose of any its  interests  in the
Issuer.

         To the best  knowledge of Mashov,  none of its directors or officers is
the  beneficial  owner of any interest in the Issuer except that Roy Machnes and
Elan Penn have been granted  incentive  stock  options (the "Stock  Options") in
connection  with  their  respective  employment  agreements  attached  hereto as
Exhibits C and D,  respectively,  of the Stock  Purchase  Agreement.  Such Stock
Options vest according to the following schedules:

Roy Machnes:

Date on Which              Number of Options Vesting on
Options Vest:              Such Date:
- -------------              ----------
August 1, 1997:            108,334
August 1, 1998:            108,333
August 1, 1999:            108,333




                                      - 9 -

<PAGE>



Elan Penn:


Date on Which              Number of Options Vesting on
Options Vest:              Such Date:
- -------------              ----------
August 1, 1997:            66,667
August 1, 1998:            66,666
August 1, 1999:            66,666


         The exercise price per Stock Option is the average of the bid and asked
price of the shares of the Issuer as quoted on the NASDAQ Bulletin Board for the
10 business days following  February 13, 1997. The Options are exercisable for a
period of five years from the date on which such options vest, or until 3 months
after the date of any termination of employment, whichever is earlier.

                  (c) Apart from the acquisition by Mashov of the Sale Stock and
the  acquisition by Roy Machnes and Elan Penn of the Stock Options  described in
Item 5 (a) and (b) above, neither Mashov, nor, to the best of its knowledge, any
of its directors and executive officers listed in Item 2 of this Statement,  has
effected any  transactions  in the Common or Preferred Stock of the Issuer since
December 21, 1996.

         (d) Reference is made to Items 3 and 5 (a) and (b) of this Statement.

         (e) Not applicable.

Item 6.  Contracts,  Arrangements,  Understandings or Relationships with Respect
         to Securities of the Issuer.

         Reference is made to Items 3, 4 and 5 (a) and (b) of this Statement.



                                     - 10 -

<PAGE>




Item 7.  Material to be Filed as Exhibits.

         Exhibit No.
            1  -  Stock Purchase Agreement dated February 6, 1997 by
                  and between Mashov and the Issuer.














                                     - 11 -

<PAGE>


                                    SIGNATURE

                  After reasonable  inquiry and to the best of its knowledge and
belief,  the  undersigned  certifies  that  the  information  set  forth in this
Statement is true, complete and correct.

Date: February 13, 1997          MASHOV COMPUTERS MARKETING LTD.



                                 By: /s/ Elan Penn
                                    -------------------------
                                    Chief Financial Officer










                                     - 12 -

<PAGE>




                                   EXHIBIT 1








<PAGE>











                                      FORM
 
                                       OF

                            STOCK PURCHASE AGREEMENT


                                     between


                         MASHOV COMPUTERS MARKETING LTD.


                                       and


                                PC ETCETERA, INC.



                       -----------------------------------


                          Dated as of February 6, 1997





<PAGE>



                                TABLE OF CONTENTS

SUMMARY OF TRANSACTION.......................................................

ARTICLE I  SALE OF STOCK AND TERMS OF PAYMENT................................

         1.01  The Sale......................................................
         1.02  Consideration.................................................

ARTICLE II  RELATED AGREEMENTS...............................................

         2.01  Related Agreements............................................

ARTICLE III  REPRESENTATIONS AND WARRANTIES OF SELLER........................

         3.01  Organization; Qualification...................................
         3.02  Capitalization................................................
         3.03  Title to Stock................................................
         3.04  Investments...................................................
         3.05  Authority Relative to this Agreement..........................
         3.06  Consents and Approvals; No Violation..........................
         3.07  Financial Statements..........................................
         3.08  Undisclosed Liabilities.......................................
         3.09  Absence of Certain Changes and Events.........................
         3.10  Title and Condition of Assets.................................
         3.11  Proprietary Rights............................................
         3.12  Real Property.................................................
         3.13  Real Property Leases..........................................
         3.14  Insurance.....................................................
         3.15  Labor Matters.................................................
         3.16  Employee Benefit Plans; ERISA.................................
         3.17  Certain Contracts and Arrangements............................
         3.18  Legal Proceedings, Etc........................................
         3.19  Taxes.........................................................
         3.20  Environmental Matters.........................................
         3.21  Compliance with Law...........................................
         3.22  Certain Interests.............................................
         3.23  Powers of Attorney, Absence of Limitation on Competition......
         3.24  Net Tangible Deficiency of the Seller Group...................
         3.25  Full Disclosure...............................................




                                       -i-



<PAGE>




ARTICLE IV  REPRESENTATIONS AND WARRANTIES OF BUYER..........................

         4.01  Organization; Qualification; Subsidiaries.....................
         4.02  Capitalization of Subsidiaries................................
         4.03  Title to Stock................................................
         4.04  Investments...................................................
         4.05  Authority Relative to this Agreement..........................
         4.06  Consents and Approvals; No Violation..........................
         4.07  Financial Statements..........................................
         4.08  Undisclosed Liabilities.......................................
         4.09  Absence of Certain Changes and Events.........................
         4.10  Title and Condition of Assets.................................
         4.11  Proprietary Rights............................................
         4.12  Real Property Leases..........................................
         4.13  Labor Matters.................................................
         4.14  Insurance.....................................................
         4.15  Certain Contracts and Arrangements............................
         4.16  Legal Proceedings, Etc........................................
         4.17  Taxes.........................................................
         4.18  Environmental Matters.........................................
         4.19  Compliance with Law...........................................
         4.20  Employee Benefit Plans........................................
         4.21  Certain Interests.............................................
         4.22  Powers of Attorney, Absence of Limitation on Competition......
         4.23  The Subsidiaries..............................................
         4.24  Full Disclosure...............................................

ARTICLE V  THE CLOSING AND CERTAIN CLOSING DELIVERIES........................

         5.01  Time and Place of Closing.....................................
         5.02  Deliveries by Seller..........................................
         5.03  Deliveries by Buyer...........................................

ARTICLE VI  POST-CLOSING COVENANTS...........................................

         6.01  Expenses......................................................
         6.02  Further Assurances............................................
         6.03  Public Announcements..........................................
         6.04  Commissions and Fees..........................................
         6.05  Sales and Transfer Taxes......................................
         6.06  Other Tax Matters.............................................
         6.07  Shareholder Claims............................................


                                      -ii-



<PAGE>



         6.08  Special Meeting...............................................
         6.09  Post-Closing Audits; Adjustments to Purchase Price............
         6.10  Seller Board Composition......................................
         6.11  Buyer Conversion Covenant.....................................
         6.12  Covenant Not to Call Intercompany Debt........................
         6.13  Tag-Along Rights for Certain Shareholders.....................

ARTICLE VII  MISCELLANEOUS PROVISIONS........................................

         7.01  "Piggy Back" Registration Rights..............................
         7.02  Amendment and Modification....................................
         7.03  Waiver of Compliance..........................................
         7.04  Survival......................................................
         7.05  Notices.......................................................
         7.06  Assignment....................................................
         7.07  Governing Law.................................................
         7.08  Arbitration...................................................
         7.09  Counterparts..................................................
         7.10  Interpretation................................................
         7.11  Entire Agreement..............................................
         7.12  Specific Performance..........................................
         7.13  Severability of Covenants.....................................


                                      -iii-



<PAGE>



                             EXHIBITS AND SCHEDULES

                                                            Page and Section
Exhibits      Description                                      Reference
- --------      -----------                                      ---------

   A          Conversion and Waiver Agreement                 [section 2.01]

   B          Form of Employment Agreement                    [section 2.01]
              with Terry Steinberg

   C          Form of Employment Agreement                    [section 2.01]
              with Roy Machnes

   D          Form of Employment Agreement                    [section 2.01]
              with Elan Penn

   E          Certificate of Designation of PCE               [section 2.01]
              Series C Preferred Stock

   F          Purchase Agreement between                      [section 2.01]
              Buyer and Elron Electronic Industries Ltd.


                                                            Page and Section
Schedules                  Description                          Reference
Relating to
Seller

   3.01       Qualifications                                  [section 3.01]

   3.02       Capitalization                                  [section 3.02]

   3.04       Investment                                      [section 3.04]

   3.07       Financial Statements                            [section 3.07]

   3.08       Liabilities                                     [section 3.08]

   3.09       Certain Changes and Events                      [section 3.09]

   3.10       Condition of Assets                             [section 3.10]

   3.11       Proprietary Rights                              [section 3.11]


                                      -iv-



<PAGE>



   3.12       Real Property                                  [section 3.12]

   3.13       Real Property Leases                           [section 3.13]

   3.14       Insurance                                      [section 3.14]

   3.15       Labor Matters                                  [section 3.15]

   3.16       Employee Benefit Plans                         [section 3.16]

   3.17       Certain Contracts                              [section 3.17]

   3.18       Legal Proceedings, Etc.                        [section 3.18]

   3.19       Taxes                                          [section 3.19]

   3.20       Environmental Matters                          [section 3.20]

   3.22       Certain Interests                              [section 3.22]

   3.23       Powers of Attorney;                            [section 3.23]
              Limitations on Competition





                                       -v-



<PAGE>



                                                            Page and Section
Schedules        Description                                   Reference
Relating to
Buyer and the
Buyer's Subsidiaries

   4.01       Qualifications                                  [section 4.01]

   4.02       Capitalization                                  [section 4.02]

   4.04       Investments                                     [section 4.04]

   4.07       Financial Statements of Subsidiaries            [section 4.07]

   4.08       Liabilities                                     [section 4.08]

   4.09       Certain Changes and Events                      [section 4.09]

   4.10       Property Liens                                  [section 4.10]

   4.11       Proprietary Rights                              [section 4.11]

   4.12       Real Property Leases                            [section 4.12]

   4.13       Labor Matters                                   [section 4.13]

   4.14       Insurance                                       [section 4.14]

   4.15       Certain Contracts                               [section 4.15]

   4.16       Legal Proceedings, Etc.                         [section 4.16]

   4.17       Taxes                                           [section 4.17]

   4.18       Environmental Matters                           [section 4.18]

   4.20       Employee Benefit Plans                          [section 4.20]

   4.21       Certain Interests                               [section 4.21]

   4.22       Powers of Attorney;                             [section 4.22]
              Limitations on Competition

   6.05       Title Exceptions                                [section 4.19]


                                      -vi-



<PAGE>




                            STOCK PURCHASE AGREEMENT

         STOCK  PURCHASE   AGREEMENT,   dated  as  of  February  6,  1997  ("the
Agreement"),  between PC Etcetera, Inc., a corporation incorporated in the State
of Delaware  ("Seller"),  and Mashov  Computers  Marketing  Ltd., a  corporation
incorporated under the laws of the State of Israel ("Buyer").

                             SUMMARY OF TRANSACTION

         Buyer desires to purchase, and Seller desires to issue and sell, 69% of
the common stock of Seller, par value $.001 per share ("PCE Common Stock"), upon
the terms and subject to the  satisfaction  of the  conditions set forth in this
Agreement. In consideration of the foregoing, Buyer shall transfer to Seller all
of Buyer's  interest in Buyer's  subsidiary,  Sivan  Computers  Training  Center
(1994) Ltd., a  corporation  incorporated  under the laws of the State of Israel
("Sivan"),  where  such  interest  constitutes  99.9% of the  outstanding  share
capital of Sivan,  and all of Buyer's  interest  in Buyer's  subsidiary,  Mashov
Computer Based Training (C.B.T.) Ltd., a corporation incorporated under the laws
of the State of Israel  ("Mashov CBT"),  where such interest  constitutes 99% of
the outstanding share capital of Mashov CBT.

         To effect such  purchase  and sale and in  consideration  of the mutual
covenants, representations, warranties and agreements hereinafter set forth, and
intending to be legally bound hereby, the parties hereto agree as follows:


                                    ARTICLE I

                       SALE OF STOCK AND TERMS OF PAYMENT

         1.01 The Sale.  Upon the terms and subject to the  satisfaction  of the
conditions contained in this Agreement, at the Closing (as hereinafter defined),
Seller will sell, assign, transfer and deliver to Buyer, and Buyer will purchase
and acquire from Seller, 8,438,924 shares of PCE Common Stock and 658,412 shares
of Seller's  preferred stock, par value $.001 per share ("PCE Preferred Stock"),
to be designated as a new series of PCE Preferred Stock ("PCE Series C Preferred
Stock"),  each share being  convertible  into ten shares of PCE Common Stock and
having a ten to one voting right in relation to shares of PCE Common Stock, such
PCE Preferred Stock being issued to Buyer solely due to the lack of a sufficient
number of shares of PCE Common Stock in the capital structure of Seller. The PCE
Common Stock to be issued to Buyer hereunder, and the shares of PCE Common Stock
into which the PCE  Series C  Preferred  Stock is  convertible,  shall  together
constitute  69% of the  outstanding  PCE Common Stock on a  fully-diluted  basis
after giving effect to the transactions contemplated by this Agreement,  subject
to adjustment as contemplated by Section 6.09 hereof (the "Sale Stock").


                                      - 1 -


<PAGE>



         1.02  Consideration.  Upon the terms and subject to the satisfaction of
the conditions  contained in this Agreement,  in  consideration of the aforesaid
sale,  assignment,  transfer and delivery of the Sale Stock, Buyer will transfer
to Seller 999 Ordinary Shares of Sivan NIS 1 par value ("Sivan Ordinary Shares")
and 999  Ordinary  Shares of Mashov CBT,  NIS 1 par value  ("Mashov CBT Ordinary
Shares, and together with the foregoing, the "Purchase Price").


                                   ARTICLE II

                               RELATED AGREEMENTS

         2.01 Related Agreements.  Prior to, or simultaneously with, the Closing
hereunder the following agreements (together with all certificates,  instruments
and documents  required hereby or thereby,  the "Related  Agreements")  shall be
executed and delivered by the parties:

                  (a) Conversion and Waiver  Agreement  ("Conversion  and Waiver
         Agreement") among Seller and the individuals or entities listed therein
         in the form attached hereto as Exhibit A.

                  (b)  Employment  Agreements  between  Seller and each of Terry
         Steinberg,  Roy Machnes and Elan Penn in the forms  attached  hereto as
         Exhibits B, C and D.

                  (c) Certificate of Designation of Preferred  Stock  authorized
         by  resolution  of the Board of  Directors of Seller  providing  for an
         issuance of 658,412 shares of PCE Preferred Stock designated as "Series
         C Preferred Shares" in the form attached hereto as Exhibit E.

                  (d)  Purchase  Agreement  between  Buyer and Elron  Electronic
         Industries  Ltd.  with respect to the Ordinary  Shares of Mashov CBT in
         the form attached hereto as Exhibit F.


                                   ARTICLE III

                         REPRESENTATIONS AND WARRANTIES
                                    OF SELLER

         As an inducement to Buyer to enter into this  Agreement,  Seller hereby
represents and warrants to Buyer that as of the Closing Date:

         3.01  Organization;   Qualification.   Seller  is  a  corporation  duly
organized,  validly existing and in good standing under the laws of the State of
Delaware.  Seller has all requisite  corporate power and authority to own, lease
and operate its properties and to carry on its business as now

                                      - 2 -



<PAGE>



conducted.  Seller is in good standing in each of the jurisdictions set forth in
Schedule  3.01 hereto in which it is qualified or registered to do business as a
foreign  corporation.  Seller is not  required to be qualified or licensed to do
business as a foreign  corporation  in any other  jurisdiction  in which  Seller
owns, leases or operates property or otherwise conducts  business,  except where
the failure to be so  qualified  or licensed  would not have a material  adverse
effect on the business,  results of operations or financial  condition of Seller
(a  "Material  Adverse  Effect"),  and Seller has not  received  notice from any
governmental  agency or authority  that it is required to register or qualify to
do  business  as a  foreign  corporation  in any  jurisdiction  other  than such
jurisdictions  in  which it has  already  registered.  Seller  does not have any
subsidiaries.,  except PC  Etcetera  (Israel)  Ltd.  ("PCE  Israel")  an Israeli
corporation that is in the process of being dissolved.

         3.02 Capitalization. The total authorized capital stock of Seller prior
to the  Closing  consists of  15,000,000  shares of PCE Common  Stock,  of which
3,169,129  shares  are  issued  and  outstanding,  and  5,000,000  shares of PCE
Preferred  Stock, par value $.001 per share, of which 1,000,000 shares of Series
A Preferred  Stock ("PCE  Series A Preferred  Stock) are issued and  outstanding
(which will be converted to PCE Common Stock  simultaneously  with the Closing).
The issued and  outstanding  shares of PCE Common Stock and PCE Preferred  Stock
immediately after giving effect to the Closing of the transactions  contemplated
hereby shall be 15,000,000  shares of PCE Common Stock and 658,412 shares of PCE
Series C Preferred  Stock.  Upon its  issuance to Buyer,  the Sale Stock will be
validly issued,  fully paid and  nonassessable in the hands of Buyer. All of the
shares of PCE  Common  Stock  into  which the PCE  Series C  Preferred  Stock is
convertible  have been duly  authorized  and reserved for issuance to Buyer upon
conversion of the PCE Series C Preferred  Stock to the extent possible given the
current capital  structure of Seller.  The total authorized share capital of PCE
Israel consists of 500 Ordinary Shares,  par value NIS .001 per share,  99.8% of
which is owned by Seller.  Other than this Agreement and the Related Agreements,
and  except as set forth on  Schedule  3.02  hereto,  there is no  subscription,
option,  warrant, call, right, agreement or commitment relating to the issuance,
sale,  delivery or transfer (including any right of conversion or exchange under
any outstanding  security or other  instruments) by Seller or PCE Israel, of the
PCE Common Stock or other  capital  stock of Seller or PCE Israel.  There are no
outstanding contractual obligations of Seller to repurchase, redeem or otherwise
acquire any outstanding  shares of capital stock of Seller or PCE Israel. At the
Closing, Seller will cause the transfer of the one share of PCE Israel presently
owned by KH Trustees Limited to be transferred to Sivan.

         3.03 Title to Stock.  Seller  represents  that it has  unissued  in its
authorized  capital  structure  no less than such number of shares of PCE Common
Stock as shall equal the number of shares of PCE Common Stock.

         3.04 Investments. Schedule 3.04 hereto sets forth each of the equity or
similar investments of Seller and PCE Israel, directly or indirectly, in or with
any subsidiary,  corporation,  partnership,  association, joint venture or other
entity.  Except as described in Schedule 3.04, no such  investment is subject to
any  restriction  (contractual,  statutory  or  otherwise)  which  would  impair
Seller's  ability to dispose of any such investment at any time, and all of such
investments  are  owned  free and  clear of any  lien,  claim,  charge,  pledge,
security interest, option or other legal or equitable encumbrance.

                                      - 3 -



<PAGE>




         3.05  Authority  Relative  to this  Agreement.  Seller  represents  and
warrants  (a) that it has full legal power and  authority to execute and deliver
this Agreement and the Related  Agreements  and to consummate  the  transactions
contemplated  hereby and thereby,  and (b) that this  Agreement  and each of the
Related  Agreements  has been duly and validly  executed and delivered by Seller
and constitute valid and binding  obligations of Seller,  enforceable against it
in accordance with their respective terms.

         3.06 Consents and Approvals; No Violation.  Except for the amendment of
Seller's  Certificate of  Incorporation  required  hereby solely to increase the
capitalization  of Seller,  neither the execution and delivery of this Agreement
and the Related  Agreements by Seller,  the issuance by Seller of the Sale Stock
and the Derivative Securities pursuant to this Agreement nor the consummation of
the other transactions contemplated by this Agreement and the Related Agreements
will  (a)  conflict  with  or  result  in any  breach  of any  provision  of the
Certificate of Incorporation or By-Laws (or other similar  governing  documents)
of the Seller, (b) require any consent, approval, authorization or permit of, or
filing with or notification to, any  governmental or regulatory  authority other
than  those  that  have  been  made or  obtained;  (c) to the  best of  Seller's
knowledge,  result  in a  default  (or give  rise to any  right of  termination,
cancellation or acceleration)  under the terms,  conditions or provisions of any
note,  bond,  mortgage,  indenture,  license,  agreement or other  instrument or
obligation  to which the  Seller is a party or by which the Seller or any of its
assets  may be bound,  except  for such  defaults  (or  rights  of  termination,
cancellation or  acceleration)  as to which  requisite  waivers or consents have
been obtained; (d) to the best of Seller's knowledge,  result in the creation of
any encumbrance,  security  interest,  equity or right of others upon any of the
properties or assets of the Seller or under the terms,  conditions or provisions
of any  agreement,  instrument  or  obligation to which the Seller or any of its
assets may be bound or  affected;  or (e) violate any order,  writ,  injunction,
decree, law, statute,  rule or regulation applicable to the Seller or any of its
assets.  The execution and delivery by Seller of this  Agreement and the Related
Agreements,  and the  transactions  contemplated  hereby  and  thereby  does not
require  any  approval  of the  shareholders  of  Seller  which has not yet been
obtained.

         3.07 Financial  Statements.  Seller has previously furnished to Buyer a
true and  correct  copy of (a) the balance  sheets of Seller as at December  31,
1993 and 1994 audited by Seller's certified public accountant, Norman Stumacher,
C.P.A.,  and the  balance  sheets as at December  31,  1995  audited by Seller's
certified public accountants Arthur Anderson LLP; (b) the related audited income
statements  and cash  flow  statements  of Seller  for the  fiscal  years  ended
December 31, 1993, 1994 and 1995; and (b) the unaudited balance sheets of Seller
for each of the first three  calendar  quarters of 1996,  and (c) the  unaudited
balance  sheets  and  income  statements  of Seller  for the nine  months  ended
September  30, 1996  (collectively  referred to  hereinafter  as the  "Financial
Statements"). The management of Seller has also previously furnished to Buyer at
December 31, 1996, its projected revenue ("Seller's  Projected Revenue") and net
income  ("Seller's  Projected Net Income") for the fourth  quarter of 1996.  The
balance sheets included in the Financial Statements (including the related notes
thereto) present fairly the financial  position of Seller as of their respective
dates, and the related income statements included in the Financial

                                      - 4 -



<PAGE>



Statements  (including the related notes thereto)  present fairly the results of
operations  of  Seller  for the  periods  then  ended,  all in  conformity  with
generally accepted accounting principles ("GAAP") applied on a consistent basis,
except as otherwise  noted therein or as disclosed on Schedule 3.07 hereto.  The
Financial  Statements  dated at and as of  September  30,  1996 are  hereinafter
referred to as the "Seller's Recent Financial Statements".

         3.08 Undisclosed Liabilities. Except as otherwise disclosed on Schedule
3.08 hereto,  neither Seller nor PCE Israel have any liabilities or obligations,
secured or unsecured (whether absolute,  accrued,  contingent or otherwise,  and
whether due or to become due), which are not fully reflected or reserved against
in Seller's  Recent  Financial  Statements  and those  incurred in the  ordinary
course of business since the date thereof,  and Seller knows of no basis for any
claim  against  Seller or PCE Israel of any material  liability or obligation of
such nature not fully  reflected  or  reserved  against in the  Seller's  Recent
Financial Statements.

         3.09  Absence  of  Certain  Changes  and  Events.  Except as  otherwise
contemplated  by  this  Agreement,  between  the  date of the  Recent  Financial
Statements and the Closing Date:

         (a) the  business of Seller and PCE Israel has been  conducted  only in
the  ordinary  course and  substantially  in the manner that such  business  was
heretofore  conducted (except for the filing for dissolution of PCE Israel), and
there has not been,  except in the  ordinary  course  and  consistent  with past
practice:

                  (i) any purchase or other  acquisition of property,  any sale,
         lease or other disposition of property, or any expenditure in excess of
         $25,000 in the aggregate not disclosed on Schedule 3.09;

                  (ii) any material  incurrence  of liability  not  disclosed on
         Schedule 3.09; or

                  (iii)  any  encumbrance  or  consent  to  encumbrance  of  any
         property or assets in excess of $25,000 in the  aggregate not disclosed
         on Schedule 3.09;

         (b) Neither  Seller nor PCE Israel has entered  into any  agreement  or
transaction  which,  based upon the good faith  application of its best business
knowledge  and  experience,  has resulted or will result in a transfer of assets
for other than full and fair consideration;

         (c) there has been no change in the condition (financial or otherwise),
assets,  liabilities,   business,  results  of  operations,  licenses,  permits,
franchises  or  affairs  of Seller or PCE  Israel  (except  for the  filing  for
dissolution  of PCE  Israel)  which has or is likely to have a Material  Adverse
Effect on Seller and PCE Israel, when taken together (the "Seller Group").

         (d) there has been no  declaration,  setting  aside or  payment  of any
dividend  or  other  distribution  (whether  in  cash,  stock,  property  or any
combination  thereof) in respect of, or split,  combination or  reclassification
of, the PCE Common Stock,  or any  redemption or other  acquisition by Seller of
any shares of Common Stock;

                                      - 5 -



<PAGE>



         (e) there has not been any damage,  destruction or casualty loss having
a Material Adverse Effect on the Seller Group;

         (f)  there  has not  been  (i) any  increase  in the  rate or  terms of
compensation payable or to become payable by Seller to its directors,  officers,
key employees or commission sales personnel,  except increases  occurring in the
ordinary course of business in accordance with its customary practices, (ii) any
increase in the rate or terms of any bonus, insurance, pension or other employee
benefit plan,  payment or arrangement  made to, for or with any such  directors,
officers,  key  employees  or  commission  sales  personnel,   except  increases
occurring in the ordinary  course of business in  accordance  with its customary
practices, or (iii) any entering by the Seller into any new employment agreement
or any modification of the terms of any existing employment agreement;

         (g) there  has not been any entry  into any  agreement,  commitment  or
transaction (including,  without limitation, any borrowing,  capital expenditure
or capital  financing) by Seller  except in the ordinary  course of business and
consistent  with the  practices of the Seller in the last fiscal year and except
as otherwise contemplated by this Section 3.09;

         (h) there has not been any  change  by  Seller in  accounting  methods,
principles or practices;

         (i) there has not been any issuance, sale, encumbrance,  or gift of any
capital stock of Seller or of any option,  security convertible into or right to
purchase any such capital stock; and

         (j) there has been no threatened  occurrence or development relating to
the business,  operations,  financial condition or affairs of Seller which would
have a Material Adverse Effect on the Seller Group.

         3.10  Title and  Condition  of Assets.  Seller has good and  marketable
title to all of the  properties  and assets which it purports to own,  including
without limitation the properties  reflected in the Recent Financial  Statements
(other  than  those  which  have been  disposed  of since the date of the Recent
Financial  Statements  in the ordinary  course of business  consistent  with the
practices  of the  Seller  in the  last  fiscal  year),  free  and  clear of all
liabilities, obligations, mortgages, security interests, liens, claims, charges,
title  defects or other  encumbrances  ("Liens")  other than those  described in
Schedule  3.10  hereto.  The  Seller's  assets  are in good  working  condition,
reasonable wear and tear excepted.

         3.11  Proprietary  Rights.  Schedule  3.11 hereto sets forth a complete
list of all patents,  patent applications,  trademarks,  trademark applications,
service  marks,   service  mark  applications,   trade  secrets,   trade  names,
copyrights,  licenses,  inventions,  drawings, designs,  proprietary know-how or
information,  or other rights with respect thereto (collectively  referred to as
"Proprietary  Rights") which are held or owned by Seller. Except as set forth in
Schedule 3.11, no one has asserted to Seller, and Seller has no knowledge,  that
the operations of Seller conflict with or infringe upon any  Proprietary  Rights
owned by any other person.

                                      - 6 -



<PAGE>



         3.12  Real  Property.  Neither  Seller  nor PCE  Israel  owns  any real
property.

         3.13 Real  Property  Leases.  Schedule  3.13 hereto sets forth all real
property  leases under which  Seller or PCE Israel is a lessee;  all such leases
are valid and binding,  and are in full force and effect;  there are no existing
defaults by Seller  thereunder;  except as set forth on Schedule  3.13, no event
has occurred  which  (whether  with or without  notice,  lapse of time, or both)
would constitute a default  thereunder by Seller or PCE Israel;  and all lessors
under such  leases  have  consented  (where such  consent is  necessary)  to the
consummation  of  the  transactions   contemplated  by  this  Agreement  without
requiring  modification  in the rights or  obligations  of the lessee under such
leases.

         3.14  Insurance.  All  policies of fire,  products  liability,  general
liability,  worker's  compensation  and  other  forms  of  insurance  (including
"key-man" insurance policies covering Seller or other key employees of Seller in
which Seller is a beneficiary  or named  insured)  owned or held by and insuring
Seller are set forth on Schedule 3.14 hereto and such policies are in full force
and effect,  all premiums  with respect  thereto  covering all periods up to and
including  the Closing  Date have been paid,  and no notice of  cancellation  or
termination  has been  received  with  respect to any such policy  which was not
replaced on substantially  similar terms prior to the date of such  cancellation
or termination.  Except as set forth in Schedule 3.14, such policies will not in
any way be  affected  by or  terminate  or lapse by reason  of the  transactions
contemplated  by this  Agreement.  The  insurance  policies to which Seller is a
party are sufficient for compliance with all requirements of applicable laws and
of all agreements to which Seller is a party or by which Seller is bound. Except
as set forth on Schedule  3.14,  in the three years  preceding  the date of this
Agreement,  Seller has not been refused any insurance with respect to its assets
or operations or had its coverage  limited by any insurance  carrier to which it
has applied for any such insurance or with which it has carried insurance.

         3.15 Labor  Matters.  Except as set forth in Schedule  3.15, (a) Seller
and PCE Israel are in compliance with all applicable laws respecting  employment
and  employment  practices,  terms and  conditions of  employment  and wages and
hours,  and is not engaged in any unfair labor practice;  (b) there is no unfair
labor  practice  complaint  against  Seller or PCE Israel  pending or threatened
before the National Labor  Relations  Board (the "NLRB") or any other  tribunal;
(c) there is no labor strike, dispute, slowdown or stoppage actually pending or,
to the best of Sellers'  knowledge,  threatened against or affecting Seller; (d)
neither  Seller nor PCE Israel has received  notice that any  representation  or
petition  respecting the employees of Seller has been filed with the NLRB or any
other similar tribunal;  (e) no grievance nor any arbitration proceeding arising
out of or under any collective  bargaining  agreements is pending against Seller
or PCE Israel; and (f) Seller has not experienced any strike or work stoppage or
other industrial dispute involving its employees in the past five years.

         3.16     Employee Benefit Plans; ERISA.

         (a) Except as set forth in Schedule 3.16 hereto, neither Seller nor PCE
Israel maintains,  administers or otherwise contributes to any "employee benefit
plan," as defined in

                                      - 7 -



<PAGE>



section 3(3) of the Employee  Retirement Income Security Act of 1974, as amended
("ERISA"),  whether  or not such plan is  subject  to any of the  provisions  of
ERISA, or any qualified or non-qualified current or deferred compensation (other
than base salary and base wages), bonus,  incentive  compensation,  stock right,
stock option,  stock appreciation  right,  severance pay,  retirement,  pension,
profit-sharing,  stock bonus, salary continuation, tuition assistance, dependent
care assistance, legal assistance, vacation, fringe benefit (cash and non-cash),
group or individual health, medical, dental, vision, disability,  life insurance
or survivor  benefit or similar plan,  policy or  arrangement,  which covers any
employee,   self-employed   individual  or   beneficiary   of  any  employee  or
self-employed  individual,  whether active or retired,  of the Company (any such
plan being  herein  referred  to as an  "Employee  Plan").  The  Company  has no
commitment  to create  any  additional  Employee  Plans.  Except as set forth in
Schedule  3.16,  (i) none of such Employee  Plans is a money  purchase plan or a
defined benefit plan, and (ii) none of such Employee Plans is a  "multi-employer
plan"  as  defined  in  Section  3(37)  of ERISA  and the  Company  has not been
obligated to make a contribution  to any  "multi-employer  plan" within the past
five years.  The Company would have no withdrawal  liability if it withdrew from
any "multi-employer  plan" in which it participates.  Each of the Employee Plans
that is intended to be qualified  under Section  401(a) of the Internal  Revenue
Code (the "Code") has been determined by the Internal Revenue Service ("IRS") to
be  so  qualified,  such  determination  by  the  IRS  covers  the  most  recent
restatement of each such Employee Plan, such determination may be relied upon by
Seller as of the Closing Date, any amendment  upon which any such  determination
is  conditioned  has been duly  adopted by Seller and Seller is not aware of any
fact which would  adversely  affect the  qualified  status of any such  Employee
Plan.

         (b) True and  complete  copies of each  Employee  Plan,  including  all
amendments  thereto and related trust or other funding agreements and the latest
financial statements thereof,  have been heretofore delivered to Buyer, together
with (i) a true and complete  copy of the three most recent  annual  reports (if
required by law) for each such plan  including any and all  schedules,  opinions
and attachments  thereto  prepared in connection  with any such reports,  (ii) a
copy of the most  recent  summary  plan  description  and  summary  of  material
modifications of each such plan, and (iii) for each Employee Plan intended to be
covered  under  Section  401(a)  of the  Code,  a copy of the  most  recent  IRS
determination  letter  and the  application  therefore.  None of  Seller  or PCE
Israel,  any Employee  Plan, any "party in interest" as defined in section 3(14)
of ERISA or any "disqualified  person" as defined under Section 4975 of the Code
has engaged in a "prohibited transaction", as defined in Section 406 of ERISA or
Section 4975 of the Code,  with respect to any Employee Plan which could subject
any of them or Buyer to  liability  or penalty  under  Section  409 or 502(i) of
ERISA or Section 4975 of the Code.

         (c)  Seller,  PCE Israel and each  fiduciary  for each of the  Employee
Plans,  is in  compliance  with the  terms of the  Employee  Plans  and with the
requirements  of  any  and  all  laws,  statutes,  orders,  decrees,  rules  and
regulations,  including but not limited to ERISA,  applicable to each such plan.
Neither Seller nor PCE Israel has failed to make any  contribution to, or to pay
any amount due and owing,  as required by applicable  law or by the terms of any
Employee  Plan,  or to avoid a funding  deficiency,  to or with  respect  to any
Employee  Plan as of the last day of the most  recent  plan year of each of such
plans ended prior to the Closing Date.

                                      - 8 -



<PAGE>



         (d) There is no  pending  or, to the best of the  knowledge  of Seller,
threatened  legal action,  arbitration or other  proceedings  or  investigations
against  Seller,  PCE Israel or any  Employee  Plan with respect to any Employee
plan, other than routine claims for benefits, which could result in liability to
any such  Employee  Plan,  Seller or  Buyer,  and there is no basis for any such
legal action or proceeding.

         (e) The execution and delivery of this  Agreement and the  consummation
of the  transactions  contemplated  hereby will not result in payment (either of
severance pay or otherwise) becoming due from any of the Employee Plans, Seller,
PCE  Israel  or  Buyer  to any  current  or  former  employee  or  self-employed
individual,  and  will not  result  in the  payment,  vesting,  acceleration  or
increase of any benefit payable under any Employee Plan to any current or former
employee or self-employed individual.

         (f) There does not exist any liability, obligation or claim (other than
a routine claim for benefits)  resulting from, relating to or arising out of any
Employee Plan, or any liability, obligation or claim (other than a routine claim
for benefits) resulting from, relating to or arising out of any employee benefit
plan, as defined in section 3(3) of ERISA, maintained by an employer which, with
Seller,  is considered to be, or to be part of, a single  employer under Section
414(b),  (c),  (m) or (o) of the  Code,  including,  but  not  limited  to,  any
liability,  obligation  or claim  (other than a routine  claim for  benefits) in
connection with a "multi-employer plan" as defined in Section 3(37) of ERISA, or
in connection with the Consolidated  Omnibus Budget  Reconciliation  Act of 1985
(COBRA).

         3.17 Certain Contracts and  Arrangements.  Except as listed in Schedule
3.17 hereto or as reflected in the Recent Financial  Statements,  neither Seller
nor PCE Israel is a party to or bound by any  written or oral:  (a)  employment,
consulting,  compensation  or similar  agreement or  understanding  which is not
terminable at will by Seller or PCE Israel (without  penalty or liability on the
part of Seller) on 30 or fewer days'  notice;  (b)  indenture,  mortgage,  note,
installment obligation,  agreement or other instrument relating to the borrowing
of money in excess of $10,000 in any one case or  $25,000  in the  aggregate  by
Seller or PCE Israel or the  guaranty of any  obligation  for the  borrowing  of
money in excess of $10,000 in any one case or $25,000 in the aggregate by Seller
or PCE Israel;  or (c)  agreement  which (i) is not  terminable by Seller or PCE
Israel on 30 or fewer  days'  notice  at any time  without  penalty,  (ii) has a
remaining term, as of the date of this Agreement,  of over one year in length of
obligation on the part of Seller or PCE Israel; or (iii) involves the receipt or
payment  by  Seller  or PCE  Israel  on or after  the date  hereof  of more than
$25,000.  Except  as set  forth on  Schedule  3.17  hereto,  or as set  forth in
Seller's Recent Financial  Statements,  there is not, under any of the aforesaid
obligations,  any default or event which, with notice or lapse of time, or both,
would  constitute  a default on the part of Seller or PCE  Israel,  except  such
events of default  and other  events as to which  requisite  waivers or consents
have been obtained or which would not, in the aggregate, have a Material Adverse
Effect on the Seller Group.

         Schedule 3.17 also lists all indentures,  mortgages, notes, installment
obligations, agreements or other instruments relating to the borrowing of money,
regardless of amount, by

                                      - 9 -



<PAGE>



Seller, any officer, director, employee or stockholder of Seller or any relative
or other  affiliate  of any of the  foregoing,  from Seller or the  guarantee by
Seller of, or the  contractual  obligation of Seller to be responsible  for, any
obligation  for the  borrowing of money or  otherwise by such persons  ("Related
Party Loans and Guarantees"),  including the amount thereof, the parties thereto
and a brief description thereof.

         3.18 Legal Proceedings,  Etc. Except as listed in Schedule 3.18 hereto,
there is no claim,  action,  proceeding or investigation which is pending or, to
the best of Seller's knowledge,  any basis for or any threatened claim,  action,
proceeding  or  investigation,  against or  relating to the Seller or PCE Israel
before any court,  arbitrator or  governmental  or regulatory  authority or body
acting in an investigative  or adjudicative  capacity and neither Seller nor PCE
Israel is subject to any outstanding order, writ,  injunction or decree which if
adversely  determined  would  have a  Material  Adverse  Effect on Seller or PCE
Israel.

         3.19     Taxes.

         (a) Except as set forth on Schedule  3.19  hereto:  (i) all Tax Returns
(as hereinafter defined) required to be filed on or before the Closing Date have
been  filed  by or on  behalf  of  Seller  and  PCE  Israel  and all  Taxes  (as
hereinafter  defined)  shown to be due on such Tax  Returns  have  been  paid or
provided for in full;  (ii) all accruals or reserves for Taxes  reflected in the
Recent Financial Statements are adequate to cover Taxes accruing with respect to
or payable by Seller  through the date  thereof  and Seller has not  incurred or
accrued  any  liability  for Taxes  subsequent  to such date  other  than in the
ordinary course of business; (iii) all Tax Returns filed or required to be filed
on or before the  Closing by Seller and PCE Israel are or will be true,  correct
and  complete  in all  material  respects;  (iv) no Tax  Return of Seller or PCE
Israel is being audited by the relevant authorities,  and neither Seller nor PCE
Israel has received any notice that any Tax Return is under examination;  (v) no
extension of the statute of limitations  with respect to any claim for Taxes has
been granted by Seller or PCE Israel; and (vi) there are no liens for Taxes upon
the assets of Seller or PCE Israel except liens for Taxes not yet due.

         (b) For purposes of this  Agreement,  the term  "Taxes"  shall mean all
taxes,  charges,   fees,  levies  or  other  assessments,   including,   without
limitation,  income, gross receipts,  excise, property,  sales, transfer, gains,
use, value added,  withholding,  license,  occupation,  privileges,  payroll and
franchise taxes,  imposed by the United States,  or any state,  local or foreign
government or  subdivision  or agency  thereof;  and such term shall include any
interest,  penalties or additions to tax attributable to such  assessments.  For
purposes  of this  Agreement,  the term  "Tax  Return"  shall  mean any  report,
statement,  return or other information required to be supplied by Seller or PCE
Israel to a taxing authority in connection with Taxes.

         (c) Seller has not filed a consent to the application of Section 341(f)
of the Code.



                                     - 10 -



<PAGE>

         3.20  Environmental Matters.

         (a) Except as set forth in  Schedule  3.20  hereto,  (i) Seller and PCE
Israel are in compliance with all environmental laws,  regulations,  permits and
orders  applicable  to it, and with all laws,  regulations,  permits  and orders
governing or relating to asbestos removal and abatement; (ii) neither Seller nor
PCE Israel has transported,  stored, treated or disposed, or allowed or arranged
for any third parties to transport,  store,  treat or dispose,  of any Hazardous
Substances (as  hereinafter  defined) or other waste to or at any location other
than a site  lawfully  permitted to receive such  Hazardous  Substances or other
waste for such purposes, or had performed, arranged for or allowed by any method
or   procedure   such   transportation,   storage,   treatment  or  disposal  in
contravention of any laws or regulations, nor has Seller disposed, or allowed or
arranged  for any third  parties to dispose of,  Hazardous  Substances  or other
waste upon property owned or leased by it; (iii) there has not occurred,  nor is
there  presently  occurring,  a Release of any  Hazardous  Substance on, into or
beneath the surface of any parcel of real property in which Seller or PCE Israel
has an ownership interest; (iv) neither Seller nor PCE Israel has transported or
disposed,  or allowed or arranged for any third parties to transport or dispose,
any  Hazardous  Substance or other waste to or at a site which,  pursuant to the
U.S.  Comprehensive  Environmental  Response,  Compensation and Liability Act of
1980,  as amended  ("CERCLA")  or any  similar  law,  (A) has been placed on the
National  Priorities  List or its  state  equivalent,  or (B) the  Environmental
Protection  Agency or the relevant  state agency has proposed or is proposing to
place on the  National  Priorities  List or its state  equivalent;  (v)  neither
Seller nor PCE  Israel has  received  notice and has no  knowledge  of any facts
which could give rise to any notice,  that Seller or PCE Israel is a potentially
responsible  party  for a federal  or state  environmental  cleanup  site or for
corrective  action under CERCLA or any other  applicable  law or  regulation  or
notice of any other Environmental  Claim; (vi) neither Seller nor PCE Israel has
received  any written or oral request for  information  in  connection  with any
federal or state  environmental  cleanup  site and has not  undertaken  (or been
requested to undertake) any response or remedial  actions or cleanup  actions of
any kind at the request of any federal,  state or local governmental  entity, or
at the  request  of any  other  person  or  entity;  (vii)  there  are no  laws,
regulations,  ordinances,  licenses, permits or orders relating to environmental
or worker safety matters  requiring any work,  repairs,  construction or capital
expenditures  with  respect  to the  assets or  properties  of the Seller or PCE
Israel;  and (viii)  Schedule  3.20  identifies  (A) all  environmental  audits,
assessments or occupational  health studies  undertaken by Seller, PCE Israel or
its agents or by any  governmental  agencies  with respect to the  operations or
properties  of the Seller;  (B) the  results of any  groundwater,  soil,  air or
asbestos monitoring undertaken with respect to any real property owned by Seller
or PCE Israel;  (C) all written  communications of the Seller or PCE Israel with
environmental  agencies;  and (D) all citations issued with respect to Seller or
PCE Israel under the Occupational Safety and Health Act (29 U.S.C.  Sections 651
et seq.).

         (b) For the  purposes of this  Agreement,  "Environmental  Claim" shall
mean any  demand,  claim,  governmental  notice or threat of  litigation  or the
actual  institution  of any action,  suit or  proceeding at any time by a person
which  asserts that an  Environmental  Condition  constitutes  a violation of or
otherwise  may give rise to any  liability  or  obligation  under  any  statute,
ordinance,  regulation,  or other  governmental  requirement  or the common law,
including, without limitation, any such statute, ordinance, regulation, or other
governmental requirement relating to the emission,  discharge, or release of any
Hazardous Substance into the environment

                                     - 11 -



<PAGE>



or the  generation,  treatment,  storage,  transportation,  or  disposal  of any
Hazardous  Substance.  "Environmental  Condition" shall mean the presence on the
Closing Date, whether discovered or undiscovered on the Closing Date, in surface
water, ground water,  drinking water supply, land surface,  subsurface strata or
ambient air of any pollutant,  contaminant,  industrial solid waste or Hazardous
Substance  arising  out of or  otherwise  related  to the  operations  or  other
activities of Seller or PCE Israel, or of any predecessor in interest or line of
business to Seller or PCE Israel,  conducted or undertaken  prior to the Closing
Date.  "Hazardous  Substance" shall mean any substance defined in the manner set
forth in  Section  101(14)  of the U.S.  Comprehensive  Environmental  Response,
Compensation  and  Liability  Act of 1980,  as  amended,  and shall  include any
additional substances  designated under Section 102(a) thereof.  "Release" shall
mean  releasing,   spilling,  leaking,  pumping,  pouring,  emitting,  emptying,
discharging,  injecting,  escaping,  leaching,  dumping  or  disposing  into the
environment.

         3.21  Compliance  with Law.  Seller and PCE Israel have conducted their
businesses in compliance in all material  respects with, and is in compliance in
all material  respects with, all applicable  foreign,  federal,  state and local
laws and regulations and all orders, judgments, decrees or rules of any foreign,
federal  or state  court or  governmental  authority,  or  regulatory  agency or
authority.

         3.22     Certain Interests.

         (a) Except as disclosed in Schedule 3.22 hereto (and except for Related
Party Loans and Guarantees  disclosed in Schedule 3.17),  Seller represents that
neither Seller nor, to the best of Seller's  knowledge,  any officer,  director,
employee or stockholder of Seller or any relative of any officer or director, or
other  affiliate  of any of the  foregoing,  has any  material  interest  in any
property, real or personal, tangible or intangible, used in or pertaining to the
business of the Seller and no such  person is indebted to the Seller.  Except as
disclosed in Schedule  3.22,  Seller is not indebted to or required to indemnify
or  hold   harmless  any  such  person  except  for  amounts  due  under  normal
compensation  and  for  reimbursement  of  ordinary  business  expenses  and the
consummation of the transactions contemplated by this Agreement will not (either
alone or upon the occurrence of any act or event,  or with the lapse of time, or
both) result in any payment (severance or other) becoming due from Seller to any
such person.

         (b) Schedule 3.22 hereto contains a complete and correct list and brief
description of (i) all contracts and other transactions  entered into within the
past three years involving  Seller with respect to which any officer,  director,
employee or  principal  stockholder  of Seller,  or any relative of any officer,
director or principal  stockholder of Seller,  or other  affiliate of any of the
foregoing,  is or was a party or is or was otherwise  interested  (other than an
interest  existing  solely by virtue of,  arising solely from and limited solely
to, his position as an employee,  officer, director or stockholder of Seller and
(ii) the amount of all  salary,  bonus or other cash or stock  payment  paid for
services to or from the aforementioned persons rendered during each of the three
calendar  years prior to the date of Closing as well as the aggregate  amount of
all such payments  made in the current  calendar year through the date hereof to
Seller by or on behalf of Seller regardless of the materiality thereof.

                                     - 12 -



<PAGE>



         3.23 Powers of Attorney,  Absence of Limitation on Competition.  Except
as set forth in  Schedule  3.23:  (a) no  material  power of attorney or similar
authorization  given by Seller  presently is in effect or outstanding and (b) no
contract or agreement to which Seller or PCE Israel is a party or is bound or to
which any of its properties or assets is subject limits the freedom of Seller or
PCE Israel to compete in any line of business or with any person.

         3.24 Net Tangible Deficiency of Seller.  Seller shall ensure that as of
December 31, 1996,  the Seller Group shall have a net tangible  deficiency of no
greater than $1,370,000.

         3.25 Full Disclosure. All information furnished in the Schedules hereto
is, and as of the Closing Date shall be, correct and complete in all respects in
accordance  with the  representations  and warranties  made by Seller under this
Article  III.  No  representation  or  warranty  of Seller  and no  information,
Schedule or  certificate  furnished or to be furnished by or on behalf of Seller
to Buyer,  its affiliates or its agents  pursuant to or in connection  with this
Agreement  contains or will contain any untrue  statement of a material  fact or
omits  or will  omit to state a  material  fact  necessary  in order to make the
statement contained herein or therein not misleading.


                                   ARTICLE IV

                     REPRESENTATIONS AND WARRANTIES OF BUYER

         Buyer represents and warrants to Seller that as of the Closing Date:

         4.01  Organization;  Qualification;  Subsidiaries.  Buyer  and  Buyer's
subsidiaries,  Sivan and Mashov CBT, are  corporations  duly organized,  validly
existing  and in good  standing  under the laws of the State of  Israel.  Unless
otherwise  indicated,  Sivan and  Mashov CBT are each  hereinafter  individually
referred  to  as  "a   Subsidiary"   and   collectively   referred  to  as  "the
Subsidiaries." Buyer and the Subsidiaries have all requisite corporate power and
authority  to own,  lease and  operate  their  properties  and to carry on their
business as now conducted.  Buyer and the  Subsidiaries  are in good standing in
each of the  jurisdictions  set forth in  Schedule  4.01 hereto in which each is
qualified or registered to do business as a foreign  corporation.  Neither Buyer
nor either of the  Subsidiaries  is required to be  qualified  or licensed to do
business as a foreign  corporation in any other  jurisdiction  in which it owns,
leases or operates  property or otherwise  conducts  business,  except where the
failure to be so qualified or licensed would not have a Material  Adverse Effect
on Buyer or such Subsidiary, as the case may be, and neither Buyer nor either of
the Subsidiaries have received notice from any governmental  agency or authority
that  it is  required  to  register  or  qualify  to do  business  as a  foreign
corporation in any  jurisdiction  other than such  jurisdictions in which it has
already registered.

         4.02 Capitalization of Subsidiaries.  As of the Closing Date, the total
authorized  capital stock of Sivan consists of 25,500  Ordinary Shares NIS 1 per
Ordinary  Share,  of which  1,000  shares  are  issued  and  outstanding.  Buyer
represents that it owns  beneficially and of record 999 Ordinary Shares of Sivan
("the Sivan Stock") and Buyer's affiliate, Mashov Computers Ltd.

                                     - 13 -



<PAGE>



("MCL"),  owns beneficially 1 Ordinary Share of Sivan. Sivan has issued no stock
options or warrants.  Other than this Agreement and the Related Agreements,  and
except as set forth on Schedule 4.02 hereto,  there is no subscription,  option,
warrant,  call, right,  agreement or commitment relating to the issuance,  sale,
delivery or transfer  (including  any right of conversion or exchange  under any
outstanding  security or other  instruments) by Sivan, of the Sivan Stock. There
are no outstanding  contractual  obligations  of Sivan to repurchase,  redeem or
otherwise  acquire  any  outstanding  shares of capital  stock of Sivan.  At the
Closing,  Buyer will cause the transfer of the share of Sivan presently owned by
MCL to be transferred to Mashov CBT.

         As of the Closing Date,  the total  authorized  capital stock of Mashov
CBT  consists of 29,400  Ordinary  Shares,  of which 1,000 shares are issued and
outstanding.  Buyer  represents  that it owns  beneficially  and of  record  999
Ordinary Shares of Mashov CBT ("the Mashov CBT Stock") and MCL owns one Ordinary
Share of Mashov CBT.  Mashov CBT has issued no stock  options  and no  warrants.
Other than this Agreement and the Related Agreements, and except as set forth on
Schedule 4.02 hereto, there is no subscription,  option,  warrant,  call, right,
agreement or  commitment  relating to the issuance,  sale,  delivery or transfer
(including any right of conversion or exchange under any outstanding security or
other  instruments) by Mashov CBT, of the Mashov CBT Common Stock.  There are no
outstanding  contractual  obligations  of Mashov  CBT to  repurchase,  redeem or
otherwise acquire any outstanding shares of capital stock of Mashov CBT.

         Unless  otherwise  indicated,  the Sivan Stock and Mashov CBT Stock are
collectively referred to as "the Subsidiary Sale Stock."


         4.03 Title to Stock.  Buyer  represents that it owns and at the Closing
will own the  Subsidiary  Sale  Stock  free and clear of all  pledges,  security
interests,   liens,  charges,   encumbrances,   equities,   claims,  options  or
limitations  affecting  its  ability  to vote such  Subsidiary  Sale Stock or to
transfer  such  Subsidiary  Sale  Stock to  Seller.  At the  Closing  Buyer will
transfer,  assign and deliver good title to the Subsidiary Sale Stock to Seller,
free and clear of all pledges, security interests, liens, charges, encumbrances,
equities, claims, options or limits of whatever nature.

         4.04 Investments. Schedule 4.04 hereto sets forth each of the equity or
similar investments of Buyer and the Subsidiaries, directly or indirectly, in or
with any subsidiary,  corporation,  partnership,  association,  joint venture or
other  entity.  Except as  described in Schedule  4.04,  no such  investment  is
subject to any  restriction  (contractual,  statutory or otherwise)  which would
impair the ability of Buyer or the Subsidiaries,  as the case may be, to dispose
of any such  investment at any time, and all of such  investments are owned free
and clear of any lien, claim, charge, pledge, security interest, option or other
legal or equitable encumbrance.  Buyer is an "Accredited Investor", as such term
is defined in  Regulation D  promulgated  by Section  3(b) of the Act.  Buyer is
capable of  evaluating  the merits and risks of acquiring  the Sale Stock and is
able to bear the economic risks of owning such Securities. Buyer

                                     - 14 -



<PAGE>



is acquiring the Sale Stock for Buyer's own account for  investment  without any
intention of selling or distributing all or any part thereof.

         4.05  Authority  Relative  to  this  Agreement.  Buyer  represents  and
warrants  (a) that it has full legal power and  authority to execute and deliver
this Agreement and the Related  Agreements  and to consummate  the  transactions
contemplated  hereby and thereby,  and (b) that this  Agreement  and each of the
Related Agreements has been duly and validly executed and delivered by Buyer and
constitute  valid and binding  obligations of Buyer,  enforceable  against it in
accordance with their respective terms.

         4.06 Consents and  Approvals;  No Violation.  Neither the execution and
delivery of this Agreement and the Related  Agreements by Buyer, the transfer by
Buyer to Seller of the Subsidiary  Sale Stock nor the  consummation of the other
transactions  contemplated by this Agreement and the Related Agreements will (a)
conflict  with or result in any breach of any  provision of the  Certificate  of
Incorporation or By-Laws (or other similar governing  documents) of the Buyer or
the Subsidiaries, (b) require any consent, approval, authorization or permit of,
or filing with or  notification  to, any  governmental  or regulatory  authority
other than those that have been made or obtained;  (c) to the best of Buyer's or
the Subsidiaries'  knowledge,  result in a default (or give rise to any right of
termination,  cancellation  or  acceleration)  under the  terms,  conditions  or
provisions of any note, bond, mortgage,  indenture,  license, agreement or other
instrument  or  obligation  to which the Buyer or a Subsidiary  is a party or by
which the Buyer or a Subsidiary or any of their assets may be bound,  except for
such defaults (or rights of  termination,  cancellation or  acceleration)  as to
which  requisite  waivers or  consents  have been  obtained;  (d) to the best of
Buyer's knowledge, result in the creation of any encumbrance, security interest,
equity or right of others upon any of the properties or assets of the Buyer or a
Subsidiary  under  the  terms,   conditions  or  provisions  of  any  agreement,
instrument  or  obligation  to which the Buyer or a  Subsidiary  or any of their
assets may be bound or  affected;  or (e) violate any order,  writ,  injunction,
decree, law, statute, rule or regulation applicable to the Buyer or a Subsidiary
or any of their assets.  The  execution and delivery by Buyer of this  Agreement
and the Related Agreements, and the transactions contemplated hereby and thereby
does not require any  approval  of the  shareholders  of Buyer which has not yet
been obtained.

         4.07 Financial  Statements.  Buyer has  previously  furnished to Seller
true and correct  copies of (a) the balance  sheets of Sivan as at December  31,
1994 and 1995 audited by the  Subsidiaries'  certified public  accountants Kost,
Levary &  Forer;  (b) the  related  audited  income  statements  and  cash  flow
statements of Sivan for the fiscal years ended  December 31, 1994 and 1995;  and
(b) the unaudited  balance  sheets of Sivan for each of the first three calendar
quarters of 1996, and (c) the unaudited  balance sheets and income statements of
Sivan for the nine months ended  September  30, 1996  (collectively  referred to
hereinafter  as the  "Subsidiary  Financial  Statements").  The  balance  sheets
included in the  Subsidiary  Financial  Statements  (including the related notes
thereto)  present fairly the financial  position of such  Subsidiary as of their
respective  dates, and the related income  statements  included in the Financial
Statements  (including the related notes thereto)  present fairly the results of
operations of such Subsidiary for the periods then ended, all in conformity with
GAAP applied on a consistent basis, except as otherwise noted

                                     - 15 -



<PAGE>



therein or as disclosed on Schedule 4.07 hereto. The Financial  Statements dated
at and as of September 30, 1996 are  hereinafter  referred to as the "Subsidiary
Recent Financial  Statements".  Seller  acknowledges that Buyer will not provide
any financial statements for Mashov CBT.

         4.08  Undisclosed  Liabilities.  Except as disclosed  on Schedule  4.08
hereto,  the  Subsidiaries  have  no  liabilities  or  obligations,  secured  or
unsecured (whether absolute,  accrued,  contingent or otherwise, and whether due
or to become  due),  which are not fully  reflected  or reserved  against in the
Subsidiaries' Recent Financial Statements, except those which have been incurred
in the ordinary course of business since the date thereof, and Buyer knows of no
basis for any claim against a Subsidiary of any material liability or obligation
of such nature not fully reflected or reserved against in a Subsidiary's  Recent
Financial Statements.

         4.09  Absence  of  Certain  Changes  and  Events.  Except as  otherwise
contemplated  by  this  Agreement,  between  the  date of the  Recent  Financial
Statements and the Closing Date:

         (a) the businesses of the Subsidiaries  have been conducted only in the
ordinary  course  and  substantially  in  the  manner  that  such  business  was
heretofore conducted,  and there has not been, except in the ordinary course and
consistent with past practice:

                  (i) any purchase or other  acquisition of property,  any sale,
         lease or other disposition of property, or any expenditure in excess of
         $25,000 in the aggregate not disclosed on Schedule 4.09;

                  (ii) any material  incurrence  of liability  not  disclosed on
         Schedule 4.09; or

                  (iii)  any  encumbrance  or  consent  to  encumbrance  of  any
         property or assets in excess of $25,000 in the  aggregate not disclosed
         on Schedule 4.09;

         (b) a  Subsidiary  has not entered into any  agreement  or  transaction
which,  based upon the good faith application of its best business knowledge and
experience,  has  resulted or will result in a transfer of assets for other than
full and fair consideration;

         (c) there has been no change in the condition (financial or otherwise),
assets,  liabilities,   business,  results  of  operations,  licenses,  permits,
franchises or affairs of a Subsidiary  which has or is likely to have a Material
Adverse Effect on a Subsidiary;

         (d) there has been no  declaration,  setting  aside or  payment  of any
dividend  or  other  distribution  (whether  in  cash,  stock,  property  or any
combination  thereof) in respect of, or split,  combination or  reclassification
of, the Ordinary Shares of a Subsidiary,  or any redemption or other acquisition
by a Subsidiary of any Ordinary Shares of such Subsidiary;

         (e) there has not been any damage,  destruction or casualty loss having
a Material Adverse Effect on a Subsidiary;


                                     - 16 -



<PAGE>



         (f)  there  has not  been  (i) any  increase  in the  rate or  terms of
compensation  payable or to become  payable by a  Subsidiary  to its  directors,
officers,  key  employees  or  commission  sales  personnel,   except  increases
occurring in the ordinary  course of business in  accordance  with its customary
practices,  (ii) any  increase  in the rate or  terms of any  bonus,  insurance,
pension or other employee  benefit plan,  payment or arrangement made to, for or
with any such directors,  officers, key employees or commission sales personnel,
except increases occurring in the ordinary course of business in accordance with
its  customary  practices,  or (iii) any entering by a  Subsidiary  into any new
employment agreement or any modification of the terms of any existing employment
agreement;

         (g) there  has not been any entry  into any  agreement,  commitment  or
transaction (including,  without limitation, any borrowing,  capital expenditure
or capital  financing) by a Subsidiary except in the ordinary course of business
and  consistent  with the  practices of a Subsidiary in the last fiscal year and
except as otherwise contemplated by this Section 4.09;

         (h)  there  has not been  any  change  by a  Subsidiary  in  accounting
methods, principles or practices;

         (i) there has not been any issuance, sale, encumbrance,  or gift of any
capital stock of a Subsidiary  or of any option,  security  convertible  into or
right to purchase any such capital stock; and

         (j) there has been no threatened  occurrence or development relating to
the business,  operations,  financial condition or affairs of a Subsidiary which
would materially adversely affect the business, operations,  financial condition
or affairs of a Subsidiary.

         4.10 Title and  Condition  of Assets.  The  Subsidiaries  have good and
marketable  title to all of the  properties  and assets  which the  Subsidiaries
purport to own,  including  without  limitation the properties  reflected in the
Subsidiary  Recent  Financial  Statements  (other  than  those  which  have been
disposed of since the date of the Subsidiary Recent Financial  Statements in the
ordinary course of business consistent with the practices of the Subsidiaries in
the  last  fiscal  year),  free  and  clear  of  all  liabilities,  obligations,
mortgages,  security interests,  liens, claims,  charges, title defects or other
encumbrances  ("Liens") other than those described in Schedule 4.10 hereto.  The
Subsidiaries'  assets are in good working  condition,  reasonable  wear and tear
excepted.

         4.11  Proprietary  Rights.  Schedule  4.11 hereto sets forth a complete
list of all patents,  patent applications,  trademarks,  trademark applications,
service  marks,   service  mark  applications,   trade  secrets,   trade  names,
copyrights,  licenses,  inventions,  drawings, designs,  proprietary know-how or
information,  or other rights with respect thereto (collectively  referred to as
"Proprietary  Rights")  which are held or owned by a  Subsidiary.  Except as set
forth in Schedule 4.11, no one has asserted to the Buyer or to a Subsidiary, and
Buyer has no knowledge,  that the  operations  of a Subsidiary  conflict with or
infringe upon any Proprietary Rights owned by any other person.


                                     - 17 -



<PAGE>



         4.12 Real  Property  Leases.  Schedule  4.12 hereto sets forth all real
property leases under which a Subsidiary is a lessee;  all such leases are valid
and binding, and are in full force and effect; there are no existing defaults by
a Subsidiary  thereunder;  no event has occurred  which (whether with or without
notice,  lapse of time,  or both) would  constitute  a default  thereunder  by a
Subsidiary; and all lessors under such leases have consented (where such consent
is necessary)  to the  consummation  of the  transactions  contemplated  by this
Agreement  without  requiring  modification  in the rights or obligations of the
lessee under such leases.

         4.13 Labor  Matters.  Except as set forth in  Schedule  4.13,  (a) each
Subsidiary is in compliance with all applicable  laws respecting  employment and
employment  practices,  terms and  conditions of employment and wages and hours,
and is not engaged in any unfair  labor  practice;  (b) there is no unfair labor
practice  complaint against either Subsidiary pending or, to the best of Buyer's
knowledge,  threatened  before  any  tribunal;  (c)  there is no  labor  strike,
dispute,  slowdown  or  stoppage  actually  pending  or, to the best of  Buyer's
knowledge,  threatened against or affecting a Subsidiary; (d) neither Subsidiary
has  received  a notice  that any  representation  or  petition  respecting  the
employees  of such  Subsidiary  has been  filed  with any  tribunal  similar  in
significance  to the  NLRB;  (e) no  grievance  nor any  arbitration  proceeding
arising out of or under any collective  bargaining agreements is pending against
either  Subsidiary;  (f) neither  Subsidiary has  experienced any strike or work
stoppage or other  industrial  dispute  involving its employees in the past five
years, and (g) there is currently no compensation due or payable to any employee
of the  Subsidiaries,  except those included in the Subsidiary  Recent Financial
Statements.

         4.14  Insurance.  All  policies of fire,  products  liability,  general
liability,  worker's  compensation  and  other  forms  of  insurance  (including
"key-man"  insurance  policies covering a Subsidiary or other key employees of a
Subsidiary  in which a Subsidiary is a beneficiary  or named  insured)  owned or
held by and insuring a Subsidiary are set forth on Schedule 4.14 hereto and such
policies  are in full  force and  effect,  all  premiums  with  respect  thereto
covering all periods up to and including the Closing Date have been paid, and no
notice of cancellation or termination has been received with respect to any such
policy which was not replaced on  substantially  similar terms prior to the date
of such cancellation or termination.  Except as set forth in Schedule 4.14, such
policies  will not in any way be affected by or  terminate or lapse by reason of
the transactions contemplated by this Agreement. The insurance policies to which
a Subsidiary is a party are sufficient for compliance  with all  requirements of
applicable  laws and of all  agreements  to which a Subsidiary  is a party or by
which a Subsidiary is bound.  Except as set forth on Schedule 4.14, in the three
years  preceding the date of this  Agreement,  a Subsidiary has not been refused
any  insurance  with  respect to its assets or  operations  or had its  coverage
limited by any insurance  carrier to which it has applied for any such insurance
or with which it has carried insurance.

         4.15 Certain Contracts and  Arrangements.  Except as listed in Schedule
4.15 hereto or as  reflected  in the  Subsidiary  Recent  Financial  Statements,
neither  Subsidiary  is a  party  to or  bound  by  any  written  or  oral:  (a)
employment, consulting, compensation or similar agreement or understanding which
is not terminable at will by a Subsidiary  (without  penalty or liability on the
part of a Subsidiary)  on 30 or fewer days'  notice;  (b)  indenture,  mortgage,
note, installment

                                     - 18 -



<PAGE>



obligation,  agreement or other instrument relating to the borrowing of money in
excess of $10,000 in any one case or $25,000 in the aggregate by a Subsidiary or
the guaranty of any  obligation  for the borrowing of money in excess of $10,000
in any one case or $25,000 in the  aggregate by a  Subsidiary;  or (c) agreement
which (i) is not  terminable  by a Subsidiary on 30 or fewer days' notice at any
time  without  penalty,  (ii)  has a  remaining  term,  as of the  date  of this
Agreement, of over one year in length of obligation on the part of a Subsidiary;
or (iii)  involves the receipt or payment by a  Subsidiary  on or after the date
hereof  of  more  than  $25,000.  There  is  not,  under  any of  the  aforesaid
obligations,  any default or event which, with notice or lapse of time, or both,
would  constitute a default on the part of a  Subsidiary,  except such events of
default and other  events as to which  requisite  waivers or consents  have been
obtained or which would not, in the aggregate, have a Material Adverse Effect on
such Subsidiary.

          Schedule 4.15 also lists all indentures, mortgages, notes, installment
obligations, agreements or other instruments relating to the borrowing of money,
regardless  of amount,  by a  Subsidiary,  any  officer,  director,  employee or
stockholder  of a Subsidiary  or any  relative or other  affiliate of any of the
foregoing,  from a  Subsidiary  or the  guarantee  by a  Subsidiary  of,  or the
contractual obligation of a Subsidiary to be responsible for, any obligation for
the  borrowing  of money or  otherwise  by such  persons,  including  the amount
thereof, the parties thereto and a brief description thereof.

         4.16 Legal Proceedings,  Etc. Except as listed in Schedule 4.16 hereto,
there is no claim,  action,  proceeding or investigation which is pending or, to
the best of Buyer's  knowledge,  any basis for or any threatened claim,  action,
proceeding  or  investigation,  against or relating to a  Subsidiary  before any
court,  arbitrator or governmental or regulatory  authority or body acting in an
investigative  or  adjudicative  capacity and a Subsidiary is not subject to any
outstanding  order,  writ,  injunction  or decree  which  adversely  affects the
business, operations or financial condition of a Subsidiary.

         4.17     Taxes.

         (a) Except as set forth on Schedule  4.17  hereto:  (i) all Tax Returns
required  to be filed on or before  the  Closing  Date have been  filed by or on
behalf of a  Subsidiary  and all Taxes shown to be due on such Tax Returns  have
been paid or provided  for in full;  (ii) all  accruals  or  reserves  for Taxes
reflected in the Subsidiary  Recent  Financial  Statements are adequate to cover
Taxes  accruing  with  respect to or payable by a  Subsidiary  through  the date
thereof and a  Subsidiary  has not incurred or accrued any  liability  for Taxes
subsequent to such date other than in the ordinary course of business; (iii) all
Tax  Returns  filed or  required  to be  filed on or  before  the  Closing  by a
Subsidiary are or will be true,  correct and complete in all material  respects;
(iv) no Tax Return of a Subsidiary is being audited by the relevant authorities,
and a  Subsidiary  has not  received  any  notice  that any Tax  Return is under
examination;  (v) no extension of the statute of limitations with respect to any
claim for Taxes has been  granted by a  Subsidiary;  and (vi) there are no liens
for Taxes upon the assets of a Subsidiary except liens for Taxes not yet due.


                                     - 19 -



<PAGE>



         (b) Neither Subsidiary nor any of its respective predecessors has filed
a consent to the application of Section 341(f) of the Code.

         4.18  Environmental  Matters.  Except  as set  forth in  Schedule  4.18
hereto,  the  Subsidiaries  are in compliance in all material  respects with all
environmental laws,  regulations,  permits and orders applicable to it, and with
all laws,  regulations,  permits  and orders  governing  or relating to asbestos
removal and abatement.

         4.19  Compliance  with  Law.  The  Subsidiaries  have  conducted  their
business in compliance in all material  respects  with, and are in compliance in
all material  respects with, all applicable  foreign,  federal,  state and local
laws and regulations and all orders, judgments, decrees or rules of any foreign,
federal  or state  court or  governmental  authority,  or  regulatory  agency or
authority.

         4.20     Employee Benefit Plans.

         The Employee Benefit Plans maintained by the Subsidiaries comply in all
material  respect with all applicable laws except where the failure to so comply
would not have a Material Adverse Effect on such Subsidiary.

         4.21     Certain Interests.

         (a) Except as disclosed in Schedule 4.21 hereto (and except for Related
Party Loans and Guarantees  disclosed in Schedule 4.21),  Buyer  represents that
neither  a  Subsidiary  nor,  to the best of  Buyer's  knowledge,  any  officer,
director,  employee or  stockholder  of a  Subsidiary  or any  relative or other
affiliate of any of the  foregoing,  has any material  interest in any property,
real or personal,  tangible or intangible, used in or pertaining to the business
of a  Subsidiary  and no such  person is  indebted  to a  Subsidiary.  Except as
disclosed  in Schedule  4.21,  a  Subsidiary  is not  indebted to or required to
indemnify or hold  harmless any such person  except for amounts due under normal
salary and for  reimbursement of ordinary business expenses and the consummation
of the  transactions  contemplated  by this  Agreement will not (either alone or
upon the  occurrence  of any act or event,  or with the lapse of time,  or both)
result in any payment (severance or other) becoming due from a Subsidiary to any
such person.

         (b) Schedule 4.21 hereto contains a complete and correct list and brief
description of (i) all contracts and other transactions  entered into within the
past three  years  involving a  Subsidiary  with  respect to which any  officer,
director,  or principal  stockholder  of a Subsidiary,  or any relative or other
affiliate  of any of the  foregoing,  is or was a party  or is or was  otherwise
interested  (other than an interest existing solely by virtue of, arising solely
from and limited solely to, his position as an officer,  director or stockholder
of a Subsidiary and (ii) the amount of all salary,  bonus or other cash or stock
payment paid for services to or from the aforementioned  persons rendered during
each of the three  calendar  years  prior to the date of  Closing as well as the
aggregate amount of all such payments made in the current calendar year

                                     - 20 -



<PAGE>



through the date hereof to Buyer by or on behalf of a Subsidiary regardless of
the materiality thereof.

         4.22 Powers of Attorney,  Absence of Limitation on Competition.  Except
as set forth in  Schedule  4.22:  (a) no  material  power of attorney or similar
authorization  given by a Subsidiary  presently is in effect or outstanding  and
(b) no contract or agreement to which a Subsidiary  is a party or is bound or to
which any of its  properties  or assets  is  subject  limits  the  freedom  of a
Subsidiary to compete in any line of business or with any person.

         4.23 The Subsidiaries.  Buyer shall ensure that as of the Closing Date,
Mashov  CBT and  Sivan  together  shall  have net  tangible  assets  of at least
$2,200,000  (including,  for  such  calculations,   $1,500,000  in  cash  to  be
contributed  to  the  capital  of  Seller  by  Buyer),  free  and  clear  of all
liabilities,  obligations,  liens, mortgages, security interests,  encumbrances,
claims or similar  adverse  interests of any kind or character  except the title
exceptions  listed on  Schedule  6.05 hereto and liens for taxes not yet due and
payable,  and that at least $1,500,000 of such assets will be cash held by Sivan
(or  contributed  to the  capital of Seller by Buyer).  Buyer  shall also obtain
prior to the  Closing all  required  governmental  approvals  in order to permit
Sivan to distribute any excess cash to the Seller following the Closing.  In the
event that a post-closing  audit reflects that, as of the Closing Date, the cash
requirements of this Section 4.23 have not been met, Buyer shall, within 30 days
of Buyer's receipt of the results of a post-closing audit,  contribute to Seller
cash in an amount equal to such shortfall.

         4.24 Full Disclosure. All information furnished in the Schedules hereto
is, and as of the Closing Date shall be, correct and complete in all respects in
accordance  with the  representations  and  warranties  made by Buyer under this
Article IV. No representation or warranty of Buyer and no information,  Schedule
or  certificate  furnished  or to be  furnished  by or on behalf of Buyer or the
Subsidiaries,  their affiliates or agents pursuant to or in connection with this
Agreement  contains or will contain any untrue  statement of a material  fact or
omits  or will  omit to state a  material  fact  necessary  in order to make the
statement contained herein or therein not misleading.


                                    ARTICLE V

                   THE CLOSING AND CERTAIN CLOSING DELIVERIES

         5.01  Time and  Place  of  Closing.  Upon  the  terms  and  subject  to
satisfaction  or waiver  of the  conditions  contained  in this  Agreement,  the
closing of the transactions  contemplated by this Agreement (the "Closing") will
take place as of the close of business  on  February  6, 1997,  or on such other
date on which the parties  hereto  agree,  at the  offices of Carter,  Ledyard &
Milburn,  U.S.  counsel for Buyer, or at such other place or time as the parties
may agree in writing.  The effective time of the Closing is hereinafter referred
to as the "Closing Date".


                                     - 21 -



<PAGE>



         5.02 Deliveries by Seller. At the Closing, Seller will deliver to Buyer
the following:

         (a) One or more stock certificates  representing all of the Sale Stock,
accompanied by stock powers duly executed in blank or duly executed  instruments
of transfer and any other documents that are necessary to transfer to Buyer good
and marketable title to all of the Sale Stock;

         (b) The Related Agreements to which Seller is a party;

         (c) The minute books and corporate  seals of the Seller,  to the extent
in the possession of Seller;

         (d)  Resignations  dated the Closing Date of the officers and directors
of the Seller requested by Buyer;

         (e) An opinion or opinions from  Fulbright & Jaworski  L.L.P.,  counsel
for Seller,  dated the Closing Date and  satisfactory  in form and  substance to
Buyer and its counsel, to the effect that:

                  (i) Seller is a corporation  duly organized,  validly existing
         and in good standing under the laws of the State of Delaware;

                  (ii) Seller has the  corporate  power and authority to execute
         and deliver this Agreement and the Related Agreements to which it is to
         be a party and to consummate the transactions  contemplated  hereby and
         thereby,  and the  execution  and  delivery of this  Agreement  and the
         Related   Agreements  to  which  Seller  is  to  be  a  party  and  the
         consummation of the transactions  contemplated  hereby and thereby have
         been duly and validly authorized by requisite corporate action taken on
         the part of Seller and no other  corporate  proceedings  on the part of
         Seller  are  necessary  to  authorize  this  Agreement  or the  Related
         Agreements  to  which  Seller  is to be a party  or to  consummate  the
         transactions contemplated hereby and thereby;

                  (iii) This Agreement and the Related Agreements have been duly
         and  validly  executed  and  delivered  by  Seller  and,  assuming  the
         Agreement and the Related Agreements are valid and binding  obligations
         of  Buyer,   constitute  valid  and  binding   obligations  of  Seller,
         enforceable  against Seller in accordance  with their terms,  except as
         may be limited by bankruptcy, insolvency, reorganization, moratorium or
         other  similar laws now or hereafter in effect  relating to  creditors'
         rights generally,  and by general  principles of equity  (regardless of
         whether such  enforcement is considered in a proceeding in equity or at
         law);

                  (iv)  Except  for those  approvals  and  consents  which  have
         already been obtained, neither execution and delivery by Seller of this
         Agreement  and the Related  Agreements,  the sale by Seller of the Sale
         Stock pursuant to this Agreement nor the consummation of

                                     - 22 -



<PAGE>



         the other  transactions  contemplated by this Agreement and the Related
         Agreements  will (A)  conflict  with or  result  in any  breach  of any
         provision  of the  Certificate  of  Incorporation  or By-Laws (or other
         similar  governing  documents) of the Seller,  (B) require any consent,
         approval,  authorization  or permit of, or filing with or  notification
         to, any governmental or regulatory authority other than those that have
         been  made or  obtained;  (C) to the best of such  counsel's  knowledge
         based on its  representation  of PCE in connection  with this Agreement
         and the transactions  contemplated hereby, result in a default (or give
         rise to any right of termination,  cancellation or acceleration)  under
         the terms,  conditions  or provisions  of any material  note,  material
         bond, material mortgage, material indenture, material license, material
         agreement or other material  instrument or material obligation to which
         the  Seller is a party or by which the  Seller or any of its assets may
         be  bound,   except  for  such  defaults  (or  rights  of  termination,
         cancellation or acceleration) as to which requisite waivers or consents
         have been obtained;  (D) to the best of such counsel's  knowledge based
         on its  representation of PCE in connection with this Agreement and the
         transactions  contemplated  hereby,  result  in  the  creation  of  any
         encumbrance,  security interest,  equity or right of others upon any of
         the  properties or assets of the Seller or under the terms,  conditions
         or  provisions  of  any  material  agreement,  material  instrument  or
         material  obligation  to which the  Seller or any of its  assets may be
         bound or affected; or (E) violate any order, writ, injunction,  decree,
         law, statute, rule or regulation applicable to the Seller or any of its
         assets.

                  (v) By reason of delivery of  certificates  for the Sale Stock
         as  contemplated  by this  Agreement,  Seller has issued,  assigned and
         delivered  to Buyer  good and  marketable  title to such  shares of PCE
         Common Stock,  free and clear, to the best of such counsel's  knowledge
         after reasonable investigation,  of any liens,  encumbrances,  equities
         and  claims of  whatever  nature,  except  as  provided  by  applicable
         securities laws and except as created by Buyer;

                  (vi) The total  authorized  capital  stock of the Seller is as
         set forth in Section 3.02 of this  Agreement;  all of the Sale Stock is
         duly authorized, validly issued, fully paid and nonassessable;

                  (vii) Except as disclosed in Schedule 3.18 to this  Agreement,
         such  counsel has no  knowledge  of any claim,  action,  proceeding  or
         investigation  pending or threatened  against or relating to the Seller
         before any court or governmental or regulatory authority or body acting
         in an  investigative  or  adjudicative  capacity or of any  outstanding
         order, writ,  injunction or decree to which the Seller is a party or is
         subject which adversely  affects the business,  operations or financial
         condition of the Seller; and

                  (viii) The transactions contemplated by this Agreement and the
         Related   Agreements  require  no  federal  or  state  governmental  or
         securities   exchange  or  shareholder   approval,   authorization   or
         certification which has not previously been obtained.


                                     - 23 -



<PAGE>



         As to any matters  contained in such opinion  which involve the laws of
any jurisdiction other than the federal laws of the United States of America, or
the laws of the States of New York and Delaware,  Seller's counsel may rely upon
opinions of counsel  admitted in such other  jurisdictions.  Any opinions relied
upon  by  Seller's   counsel  as  aforesaid  shall  be  in  form  and  substance
satisfactory to Buyer and its counsel,  and the counsel  rendering such opinions
shall be  satisfactory  to Buyer and its  counsel.  Any such  opinions  shall be
delivered to Buyer together with the opinion of Seller's counsel. The opinion of
Seller's  counsel  may  expressly  rely as to matters of fact upon  certificates
furnished by Seller, appropriate officers and directors of the Seller and public
officials;

         (f) All  other  documents,  instruments  and  writings  required  to be
delivered by Seller at or prior to the Closing Date  pursuant to this  Agreement
or otherwise required in connection herewith.

         5.03  Deliveries  by Buyer.  At the  Closing,  Buyer will  deliver  the
following to or for the account of Seller:

         (a) One or more stock  certificates  representing all of the Subsidiary
Sale Stock,  accompanied by stock powers duly executed in blank or duly executed
instruments  of transfer and any other  documents that are necessary to transfer
to Seller good and marketable title to all of the Subsidiary Sale Stock;

         (b)  The  stock   books,   stock   ledgers  and  minute  books  of  the
Subsidiaries, to the extent in the possession of Buyer;

         (c)      The Related Agreements to which Buyer is a party;

         (d) An opinion from Carter,  Ledyard & Milburn,  U.S. counsel to Buyer,
dated the Closing Date and  satisfactory in form and substance to Seller and its
counsel,  to the effect  that such U.S.  counsel  has relied upon the opinion of
Buyer's  Israeli counsel and, based upon such opinion of Israeli  counsel,  this
Agreement  and the Related  Agreements  have been duly and validly  executed and
delivered by Buyer and,  assuming the Agreement and the Related  Agreements  are
valid  and  binding   obligations  of  Seller,   constitute  valid  and  binding
obligations of Buyer,  enforceable against Buyer in accordance with their terms,
except as may be limited by bankruptcy, insolvency,  reorganization,  moratorium
or other similar laws now or hereafter in effect  relating to creditors'  rights
generally,  and by general  principles  of equity  (regardless  of whether  such
enforcement is considered in a proceeding in equity or at law);

         (e) An opinion or opinions from Efrima, Ben-Yacov,  Sherman,  Milstein,
Israeli counsel for Buyer,  dated the Closing Date and  satisfactory in form and
substance to Seller and its counsel, to the effect that:

                  (i)  Buyer  and  the  Subsidiaries   are   corporations   duly
         organized,  validly  existing  and in good  standing  under the laws of
         Israel;

                                     - 24 -



<PAGE>



                  (ii) Buyer has the  corporate  power and  authority to execute
         and deliver this Agreement and the Related Agreements to which it is to
         be a party and to consummate the transactions  contemplated  hereby and
         thereby,  and the  execution  and  delivery of this  Agreement  and the
         Related Agreements to which Buyer is to be a party and the consummation
         of the transactions  contemplated hereby and thereby have been duly and
         validly  authorized by requisite  corporate action taken on the part of
         Buyer  and no other  corporate  proceedings  on the  part of Buyer  are
         necessary to authorize  this  Agreement  or the Related  Agreements  to
         which  Buyer  is  to  be a  party  or to  consummate  the  transactions
         contemplated hereby and thereby;

                  (iii) This Agreement and the Related Agreements have been duly
         and validly executed and delivered by Buyer and, assuming the Agreement
         and the Related Agreements are valid and binding obligations of Seller,
         constitute valid and binding obligations of Buyer,  enforceable against
         Buyer in  accordance  with  their  terms,  except as may be  limited by
         bankruptcy,  insolvency,  reorganization,  moratorium  or other similar
         laws  now  or  hereafter  in  effect  relating  to  creditors'   rights
         generally,  and by general  principles of equity (regardless of whether
         such enforcement is considered in a proceeding in equity or at law);

                  (iv)  Except  for those  approvals  and  consents  which  have
         already been obtained,  neither execution and delivery by Buyer of this
         Agreement  and the  Related  Agreements,  the  transfer by Buyer of the
         Subsidiary  Sale Stock to Seller  pursuant  to this  Agreement  nor the
         consummation of the other  transactions  contemplated by this Agreement
         and the  Related  Agreements  will (A)  conflict  with or result in any
         breach of any provision of the Articles or  Memorandum of  Associations
         (or other similar  governing  documents) of the Buyer,  (B) require any
         consent,  approval,  authorization  or permit  of,  or  filing  with or
         notification  to, any  governmental or regulatory  authority other than
         those  that  have  been  made  or  obtained;  (C) to the  best  of such
         counsel's  knowledge based on its representation of Buyer in connection
         with this Agreement and the transactions contemplated hereby, result in
         a default (or give rise to any right of  termination,  cancellation  or
         acceleration) under the terms, conditions or provisions of any material
         note,  material bond, material mortgage,  material indenture,  material
         license,  material  agreement or other material  instrument or material
         obligation  to which  the Buyer is a party or by which the Buyer or any
         of its assets  may be bound,  except  for such  defaults  (or rights of
         termination,  cancellation  or  acceleration)  as  to  which  requisite
         waivers  or  consents  have  been  obtained;  (D) to the  best  of such
         counsel's  knowledge based on its representation of Buyer in connection
         with this Agreement and the transactions contemplated hereby, result in
         the creation of any encumbrance,  security interest, equity or right of
         others upon any of the  properties  or assets of the Buyer or under the
         terms,  conditions or provisions  of any material  agreement,  material
         instrument  or  material  obligation  to which  the Buyer or any of its
         assets  may be bound or  affected;  or (E)  violate  any  order,  writ,
         injunction,  decree, law, statute, rule or regulation applicable to the
         Buyer or any of its assets.


                                     - 25 -



<PAGE>



                  (v) By reason of delivery of  certificates  for the Subsidiary
         Sale  Stock and duly  executed  stock  powers as  contemplated  by this
         Agreement, Buyer has transferred, assigned and delivered to Seller good
         and marketable title to such shares of Common Stock, free and clear, to
         the  best of such  counsel's  knowledge,  of any  liens,  encumbrances,
         equities  and  claims  of  whatever  nature,   except  as  provided  by
         applicable securities laws and except as created by Seller;

                  (vi) The total authorized capital stock of the Subsidiaries is
         as set forth in Section 4.02 of this  Agreement;  all of the Subsidiary
         Sale  Stock  are  duly  authorized,  validly  issued,  fully  paid  and
         nonassessable; and

                  (vii) Except as disclosed in Schedule 4.14 to this  Agreement,
         such  counsel has no  knowledge  of any claim,  action,  proceeding  or
         investigation   pending  or  threatened  against  or  relating  to  the
         Subsidiaries  before any court or governmental or regulatory  authority
         or body acting in an investigative  or adjudicative  capacity or of any
         outstanding order, writ, injunction or decree to which the Subsidiaries
         are a party  or are  subject  which  adversely  affects  the  business,
         operations or financial condition of the Subsidiaries.

         As to any matters  contained in such opinion  which involve the laws of
any  jurisdiction  other than the laws of the State of Israel,  counsel may rely
upon opinions of counsel admitted to practice in such other  jurisdictions.  Any
opinions  relied  upon by  Buyer's  counsel  as  aforesaid  shall be in form and
substance satisfactory to Seller and its counsel, and the counsel rendering such
opinions  shall be  satisfactory  to Seller and its counsel.  Any such  opinions
shall be delivered to Seller together with the opinion of Buyer's U.S.  counsel.
The  opinion of Buyer's  counsel may  expressly  rely as to matters of fact upon
certificates  furnished by  appropriate  officers and directors of Buyer and its
affiliates and public officials;

         (f) All  other  documents,  instruments  and  writings  required  to be
delivered by Buyer at or prior to the Closing Date pursuant to this Agreement or
otherwise required in connection herewith.


                                   ARTICLE VI

                             POST-CLOSING COVENANTS

         6.01 Expenses.  Except as otherwise  provided herein,  Seller and Buyer
shall each bear their own costs and expenses  incurred in  connection  with this
Agreement,  the Related Agreements and the transactions  contemplated hereby and
thereby.  Buyer  shall  be  responsible  for  fees,  commissions,  expenses  and
reimbursements  incurred by or required to be paid to its professional  advisors
and  Seller  shall  be  responsible  for the  fees,  commissions,  expenses  and
reimbursements  incurred  by or  required  to be paid to  Seller's  professional
advisors.


                                     - 26 -



<PAGE>



         6.02 Further  Assurances.  Subject to the terms and  conditions of this
Agreement,  each of the parties hereto will use all reasonable  efforts to take,
or cause to be taken,  all  action,  and to do, or cause to be done,  all things
necessary,  proper  or  advisable  under  applicable  laws  and  regulations  to
consummate and make effective the sale of the Sale Stock and the Subsidiary Sale
Stock and the other transactions  contemplated by this Agreement and the Related
Agreements. From time to time after the date hereof (including after the Closing
Date if  requested),  the parties  hereto will, at their own expense and without
further  consideration,  execute and deliver  such  documents to the other party
hereto as such party may reasonably request in order more effectively to vest in
such party good title to the Sale  Stock,  the  Subsidiary  Sale Stock and other
consideration  contemplated by this  Agreement,  as the case may be, and to more
effectively  consummate the transactions  contemplated by this Agreement and the
Related Agreements.

         6.03 Public  Announcements.  Even if required by law or by the rules of
(or any agreement of the parties or their  affiliates  with) any stock exchange,
the  parties  agree that  neither  party will issue any press  releases or other
statements  with  respect  to this  Agreement,  the  Related  Agreements  or the
transactions contemplated hereby and thereby, without consulting with each other
before issuing any press release or otherwise  making any public  statement with
respect to this Agreement and the transactions  contemplated  hereby and neither
Seller  nor Buyer  shall  issue any such press  release or make any such  public
statement prior to such consultation.

         6.04 Commissions and Fees.  Seller and Buyer each represent and warrant
to the other  that no  broker,  finder,  financial  adviser  or other  person is
entitled to any brokerage fees,  commissions or finder's fees in connection with
the transactions  contemplated hereby by reason of any action taken by the party
making such representation,  other than Helix Capital LLC, the fees and expenses
of whom shall be borne entirely by Seller prior to the Closing. Seller and Buyer
will pay to the other or otherwise  discharge,  and will  indemnify and hold the
other  harmless  from and  against,  any and all claims or  liabilities  for all
brokerage  fees,  commissions and finder's fees incurred by reason of any action
taken by such party.

         6.05 Sales and Transfer Taxes.  All sales and transfer taxes (including
all stock transfer taxes, if any) incurred in connection with this Agreement and
the Related Agreements and the transactions contemplated hereby and thereby will
be borne by Seller, and Seller will, at its own expense,  file all necessary Tax
Returns  and other  documentation  with  respect to all such sales and  transfer
taxes,  and, if required by applicable  law, Buyer will join in the execution of
any such Tax Returns or other documentation.

         6.06     Other Tax Matters.

         (a) Buyer shall have exclusive  control and  responsibility to file all
Tax Returns  reflecting the operations of the Seller and required to be filed by
or on behalf of the Seller for all  taxable  periods  ending  after the  Closing
Date.  Seller shall have exclusive  control and  responsibility  to file all Tax
Returns  reflecting the operations of the  Subsidiaries and required to be filed
by or on behalf of the  Subsidiaries  for all taxable  periods  ending after the
Closing Date. The parties shall cooperate fully in connection with the filing of
such returns, including the

                                     - 27 -



<PAGE>



provision  of copies of any return or report  for a period  which  includes  the
Closing Date to the other party before  filing.  No party shall destroy or allow
the destruction of any books,  records or files  pertaining to the operations of
the  Seller and the  Subsidiaries  prior to the  Closing  without  first  having
offered in writing to deliver such books, records or files to the other party at
such other party's expense.  In any instance in which a party hereto is required
to file or cause to be filed Tax Returns  covering a period  commencing prior to
but ending after the Closing,  the parties  hereto will furnish all  information
and records reasonably available to them and reasonably requested by such party,
as the case may be, and  necessary  or  appropriate  for use in  preparing  such
returns. Any Taxes for a period commencing prior to but ending after the Closing
will be apportioned,  in the case of real and personal  property Taxes, on a per
diem  basis  and,  in the  case of  other  Taxes,  on the  basis  of the  actual
activities,  taxable  income or taxable  loss of the Seller or the  Subsidiaries
during the periods before and after the Closing.

         (b) The parties  hereto will provide the other with such  assistance as
may reasonably be requested by either of them in connection with the preparation
of any Tax Return,  any audit or any  examination by any taxing  authority,  any
judicial or administrative  proceedings  relating to liability for Taxes, or any
claim arising under this Agreement  with respect to Taxes,  and each will retain
and provide the other with any records or  information  which may be relevant to
such Taxes.  The parties hereto shall be permitted to participate  (at their own
expense) in any audit or examination by any taxing authority with respect to any
Tax Return for which  Seller or Buyer,  as the case may be, may be  required  to
provide indemnification.

         (c) The parties  hereto will not consent,  and will cause the Seller or
the Subsidiaries not to consent,  to the extension of any statute of limitations
with respect to any Tax Return for which Seller,  Buyer or the  Subsidiaries may
be  required  to provide  indemnification  without  the consent of the Seller or
Buyer, as the case may be, so long as such party provides assurances  reasonably
satisfactory  to Seller or Buyer,  as the case may be, that they will be able to
satisfy any potential deficiency.

         (d) If Seller  and Buyer  disagree  as to the amount of Taxes for which
each is liable under this Agreement,  Seller and Buyer hereby agree to appoint a
firm  of  certified  public  accountants  acceptable  to the  parties  to act as
arbitrator to resolve said dispute.  All determinations by such arbitrator shall
be final and binding on the parties and all fees and  expenses  with  respect to
such arbitrator shall be shared equally by Seller and Buyer.

         (e) In the event that a party  hereto makes an election  under  Section
338 of the Code,  Seller or Buyer, as the case may be, shall cooperate with such
party in the making of such  election and in the  preparation  and the filing of
Form 8023 and any schedules  required to be attached  thereto.  The party making
such election shall assume full  responsibility  for any Taxes  attributable  to
such election.

         6.07 Shareholder  Claims.  Seller and Buyer hereby waive,  effective on
the Closing  Date,  all claims  against each other,  whether such claims  accrue
prior to or after the Closing; provided, however, that the parties hereto do not
waive claims which may arise with respect to: (i) contracts

                                     - 28 -



<PAGE>



or  agreements  between  the Buyer  and the  Subsidiaries  contemplated  by this
Agreement or entered into after the Closing,  or (ii) rights to indemnity (other
than in respect of claims as to which the parties hereto specifically  undertake
to indemnify  each other  hereunder) as corporate  officers and directors to the
full extent  permitted by the Certificate of  Incorporation  and the By-laws (or
similar  governing  documents) of the parties  hereto or agreements  between the
parties hereto and the directors and officers of the respective parties, in each
case which have been  disclosed  to the parties and as are in effect on the date
hereof.

         6.08 Special Meeting. Seller will, if Buyer so requests, hold a special
meeting of  shareholders  for the purpose of  approving an amendment to Seller's
Certificate of Incorporation increasing the authorized Common Stock of Seller in
order to permit conversion of the Series C Preferred Shares.

         6.09 Post-Closing  Audits;  Adjustments to Purchase Price. On or before
March 31, 1997,  Buyer shall provide Seller with: (i) the audited  balance sheet
of Sivan at December 31, 1996, prepared in accordance with GAAP and certified by
Ernst & Young LLP ("E&Y"), or another nationally  recognized firm of independent
auditors  and (ii) the  unaudited  balance  sheet of Mashov CBT at December  31,
1996,  reviewed by Ernst & Young LLP or another  nationally  recognized  firm of
independent  auditors,  and Seller shall provide Buyer with the audited  balance
sheet of Seller and PCE Israel at December 31, 1996, prepared in accordance with
GAAP and certified by E&Y or another  nationally  recognized firm of independent
auditors.  Based upon such balance sheets,  the Purchase Price shall be adjusted
so that Buyer's total  ownership  percentage of the outstanding PCE Common Stock
on a fully-diluted basis after giving effect to the transactions contemplated by
this Agreement and the adjustment  contemplated  by this Section 6.09,  shall be
equal to the following:

         Buyer's percentage ownership = (10.33 +SB)/(17.33 +SB+PB) X 100

where  "SB"  equals  the net  tangible  book  value of Sivan and  Mashov  CBT at
December 31, 1996  (expressed  in millions of U.S.  dollars),  together with the
$1,500,000  in cash  capital  contributions  made to Seller  by Buyer,  and "PB"
equals the net  tangible  book value of the Seller  Group at  December  31, 1996
(expressed in millions of U.S. dollars). If, after such adjustment,  Buyer shall
be entitled  to  additional  shares of PCE Common  Stock,  such shares  shall be
issued  and  delivered  to  Buyer  within  30 days of the  determination  of the
adjustment to the Purchase  Price.  If, after such  adjustment,  shareholders of
record of Seller  as of the date of  Closing  shall be  entitled  to  additional
shares of PCE Common Stock, such shares shall be issued to such shareholders pro
rata in the form of a dividend and delivered to such shareholders within 30 days
of the determination of the adjustment to the Purchase Price. The balance sheets
of Seller used in  connection  with this  Section  6.09 shall  include  adequate
reserves   for:   (i)   liens   against   Seller's   former    subsidiary,    PC
Etcetera-California, and (ii) 100% of the legal, accounting and other cash costs
incurred  by  Seller in  connection  with this  Agreement  and the  transactions
contemplated hereby.


                                     - 29 -



<PAGE>



         6.10 Seller Board  Composition.  As soon as  practicable  following the
Closing, the Board of Directors of Seller shall be expanded to six members, four
of which  shall be  nominated  by Buyer and two of which shall be  nominated  by
Seller,  and shall be  expanded  further at a later date to seven  members,  the
seventh member being appointed by the Board of Directors.

         6.11 Buyer Conversion Covenant. Buyer covenants and agrees to vote it's
Sale Stock in favor of amending the certificate of  incorporation  of Seller for
the sole purpose of increasing the  authorized  capital stock of Seller in order
to effect the  conversion  of the PCE Series C Preferred  Stock  issued to Buyer
hereunder.  Buyer further covenants and agrees to exercise the conversion of the
PCE Series C Preferred Stock as soon as practicable following the aforementioned
amendment of the certificate of incorporation of Seller.


         6.12 Covenant Not to Call Intercompany Debt. Buyer hereby covenants and
agrees  that for a period of one year after the  Closing  Date,  Buyer shall not
demand  payment  of  $600,000  of  intercompany  debt  owing to  Buyer  from the
Subsidiaries,  except  in  the  event  of a  rights  offering  made  to  Buyer's
shareholders.

         6.13 Tag-Along  Rights for Certain  Shareholders.  Buyer  covenants and
agrees  that in the event  that  Buyer  proposes  to sell any of the Sale  Stock
within one year after the Closing  Date in a bona fide third  party  transaction
(excluding,  for  such  purposes,  any sale of Sale  Stock  to Elron  Electronic
Industries,  Inc. on or within two days of the Closing Date), those shareholders
of Seller who acquired  shares of PCE Common Stock as a result of  conversion of
PCE Series A Preferred  Stock or Seller's  Series B Warrants in connection  with
the Conversion and Waiver  Agreement shall have the right to participate in such
proposed  sale, on the same terms and  conditions as those  negotiated by Buyer,
pro  rata,  with  respect  to all  shares  of PCE  Common  Stock  held  by  such
shareholders immediately following the Closing.


                                   ARTICLE VII

                            MISCELLANEOUS PROVISIONS


         7.01 "Piggy Back" Registration  Rights. (a) Whenever Seller proposes to
file under the  Securities  Act of 1933, as amended (the "Act"),  a registration
statement  relating to Sale Stock,  Seller shall, at least 30 days prior to such
filing,  give effective written notice of such proposed filing to the holders of
all  shares  of PCE  Common  Stock  not  registered  for  resale  under  the Act
("Unregistered  Shares").  Upon  receipt by Seller,  not more than 20 days after
such effective notice, of a written request or written requests from one or more
of such holders for  registration of Unregistered  Shares,  Seller shall use its
best  efforts to (A)  include in such  registration  statement  or in a separate
registration statement concurrently filed, and cause such registration statement
to become  effective  with respect to the  Unregistered  Shares as to which such
holder or holders request registration and (B), if such proposed registration is
in connection with an

                                     - 30 -



<PAGE>



underwritten  offering  of PCE Common  Stock,  upon  request  of such  holder or
holders cause the managing  underwriter therefor to include in such offering the
Unregistered  Shares as to which such holder or holders  request such inclusion,
on terms and conditions  comparable to those of the securities offered on behalf
of Seller,  provided  that if, at any time after  giving  written  notice of its
intention  to register any  securities  and prior to the  effective  date of the
registration statement filed in connection with such registration,  Seller shall
determine  for any  reason  not to  register  or to delay  registration  of such
securities,   Seller  may,  at  its  election,   give  written  notice  of  such
determination to each holder of Unregistered Shares and,  thereupon,  (1) in the
case of a determination not to register,  shall be relieved of its obligation to
register any Unregistered  Shares in connection with such registration,  and (2)
in the case of delay in registering, shall be permitted to delay registering any
Unregistered  Shares for the same period as the delay in registering  such other
securities.

         (b) Priority in "Piggyback"  Registrations.  If a registration pursuant
to this  subsection  7.01  involves an  underwritten  offering  and the managing
underwriter  advises  Seller in  writing  that,  in its  opinion,  the number of
securities  requested  to be  included in such  registration  exceeds the number
which can be sold in such offering, Seller will include in such registration, to
the  extent of the  number of which  Seller  is so  advised  can be sold in such
offering,  securities of Seller  requested to be included in such  registration,
pro rata among the holders thereof  requesting such registration on the basis of
the  number  of shares  of such  securities  requested  to be  included  by such
holders.

         7.02  Amendment  and  Modification.  This  Agreement  may  be  amended,
modified or  supplemented  only by a written  instrument  executed by Seller and
Buyer.

         7.03  Waiver  of  Compliance.  Except  as  otherwise  provided  in this
Agreement, any failure of either party to comply with any obligation,  covenant,
agreement  or  condition  herein  may be  waived by the  party  entitled  to the
benefits thereof only by a written  instrument signed by the party granting such
waiver,  but any such  waiver,  or the failure to insist upon strict  compliance
with any obligation,  covenant, agreement or condition herein, shall not operate
as a waiver of, or estoppel with respect to, any  subsequent or other failure or
breach.

         7.04 Survival.  Each and every representation,  warranty,  covenant and
agreement  contained in this Agreement or in any document  delivered pursuant to
or in connection  with this Agreement shall survive the Closing and shall not be
affected by any investigation made by any party.

         7.05 Notices. All notices and other  communications  hereunder shall be
in writing and shall be deemed  given if  delivered  personally  or by facsimile
transmission,  telexed or mailed by reputable  overnight  delivery service or by
registered or certified mail (return receipt requested), postage prepaid, to the
parties at the following  addresses (or at such other address as any party shall
specify by like notice;  provided  that notices of a change of address  shall be
effective only upon receipt thereof):


                                     - 31 -



<PAGE>



         (a)      if to Seller to:

                  PC Etcetera, Inc.
                  462 Seventh Avenue
                  New York, New York 10018
                  Attention: Terry Steinberg
                  Phone No.:        212-736-5870
                  Fax No.:          212-736-0039

                  with a copy to:

                  Fulbright & Jaworski L.L.P.
                  666 Fifth Avenue
                  New York, New York 10103
                  Attention: Richard Gilden, Esq.
                  Phone No.:        212-318-3000
                  Fax No.:          212-752-5958

         (b)      if to Buyer to:

                  Mashov Computer Marketing Ltd.
                  c/o Magic Software Enterprises Ltd.
                  5 HaPlada Street
                  Or-Yehuda, Israel 60218
                  Attention: Elan Penn
                  Phone No.:        972-3-538-9201
                  Fax No.:          972-3-538-9393

                  with a copy to:

                  Carter, Ledyard & Milburn
                  2 Wall Street
                  New York, New York  10005
                  Attention: Steven J. Glusband, Esq.
                  Phone No.:        212-732-3200
                  Fax No.:          212-732-3232

         7.06 Assignment.  This Agreement and all of the provisions hereof shall
be  binding  upon and  inure to the  benefit  of the  parties  hereto  and their
respective heirs, executors, personal representatives,  successors and permitted
assigns,  but  neither  this  Agreement  nor  any of the  rights,  interests  or
obligations hereunder shall be assigned by either party hereto without the prior
written consent of the other party. Any purported assignment in violation of the
provisions hereof shall be void.


                                     - 32 -



<PAGE>



         7.07 Governing Law. This Agreement shall be governed by the laws of the
State of New York as to all  matters,  including  but not  limited to matters of
validity, construction, effect, performance and remedies.

         7.08 Arbitration.  Any dispute,  controversy or claim arising out of or
relating  to  this  Agreement  or the  Related  Agreements  or the  transactions
contemplated  hereby or  thereby  shall be settled  and  finally  determined  by
arbitration in the State of Israel, or at such other location as the parties may
agree,  in  accordance  with the  Commercial  Arbitration  Rules of the American
Arbitration Association in force at the time of such arbitration.  Judgment upon
any award  rendered by such an  arbitration  may be rendered in any court having
jurisdiction.  All fees and charges of the American Arbitration  Association and
of the  arbitrators  and all  arbitration-related  costs of the parties shall be
borne as the arbitrators shall determine in their award.

         7.09  Counterparts.  This  Agreement  may be  executed in any number of
counterparts, and by either party on separate counterparts,  each of which as so
executed and delivered  shall be deemed an original,  but all of which  together
shall constitute one and the same  instrument,  and it shall not be necessary in
making proof of this  Agreement as to any party hereto to produce or account for
more than one such counterpart executed and delivered by such party.

         7.10 Interpretation.  The table of contents and the article and section
headings  contained in this  Agreement  are solely for the purpose of reference,
are not part of the agreement of the parties and shall not in any way affect the
meaning or interpretation of this Agreement. As used in this Agreement, the term
"person" shall mean and include an individual, a partnership, a joint venture, a
corporation,  a trust, an unincorporated  organization and a governmental entity
or any  department  or  agency  thereof.  As used in this  Agreement,  the  term
"subsidiary",  when  used in  reference  to any  other  person,  shall  mean any
corporation of which  outstanding  securities  having  ordinary  voting power to
elect a  majority  of the  Board of  Directors  of such  corporation  are  owned
directly or indirectly by such other person. As used in this Agreement, the term
"generally accepted  accounting  principles" means generally accepted accounting
principles  as in effect and as applied  in the United  States.  As used in this
Agreement,  the term "affiliate"  shall have the meaning set forth in Rule 12b-2
of the General Rules and Regulations under the Securities  Exchange Act of 1934.
When used herein,  the masculine,  feminine or neuter gender and the singular or
plural number shall each be deemed to include the others whenever the context so
indicates or permits.

         7.11 Entire  Agreement.  This  Agreement  and the  Related  Agreements,
including the  schedules,  exhibits,  documents,  certificates  and  instruments
referred to herein and therein, embody the entire agreement and understanding of
the parties hereto in respect of the transactions contemplated by this Agreement
and supersede all prior agreements and  understandings  between the parties with
respect thereto.


                                     - 33 -



<PAGE>



         7.12     Specific Performance.

         (a) Seller and Buyer acknowledge that, in view of the uniqueness of the
business of the Seller and the Subsidiaries  and the  transactions  contemplated
hereby,  Seller  and  Buyer  may not have an  adequate  remedy  at law for money
damages in the event that this  Agreement  with respect to the sale and delivery
of the Sale Stock and other consideration contemplated by this Agreement has not
been  performed in accordance  with its terms by Seller or Buyer,  and therefore
the parties  hereto  agree that each party  hereto shall be entitled to specific
enforcement of the terms hereof with respect to the sale,  transfer and delivery
of the  consideration  contemplated  by Section 1.02 of this  Agreement  and the
other  transactions  contemplated  hereby in the event of breach by either party
hereto in addition to any other remedy to which such party may be  entitled,  at
law or in equity, for such breach.

         (b) In the event of a breach or threatened breach by Seller or Buyer of
its covenants  under Article VI, the parties hereto  acknowledge  that Seller or
Buyer may not have an adequate remedy at law for money damages.  Accordingly, in
the event of such breach or threatened breach,  Seller or Buyer, as the case may
be, will be entitled to such equitable and injunctive relief as may be available
to  restrain  Seller or Buyer,  as the case may be,  from the  violation  of the
provisions  of Article VI in  addition  to any other  remedy to which  Seller or
Buyer may be  entitled,  at law or in  equity,  for such  breach  or  threatened
breach.

         7.13 Severability of Covenants. In the event that any provision of this
Agreement,  including  any  sentence,  clause  or part  hereof,  shall be deemed
contrary  to law or  invalid  or  unenforceable  in any  respect  by a court  of
competent jurisdiction,  the remaining provisions shall remain in full force and
effect to the extent that such  provisions can still  reasonably be given effect
in  accordance  with  the  intentions  of  the  parties,  and  any  invalid  and
unenforceable  provisions shall be deemed, without further action on the part of
the parties,  modified,  amended and limited  solely to the extent  necessary to
render the same valid and enforceable.


                                     - 34 -



<PAGE>



         IN WITNESS WHEREOF, Seller and Buyer have each caused this Agreement to
be  executed  by its duly  authorized  officer,  each as of the date first above
written.


                                          MASHOV COMPUTERS MARKETING LTD.


                                          By: __________________________
                                          Name:
                                          Title:


                                          PC ETCETERA, INC.


                                          By:___________________________
                                          Name:
                                          Title:







                                     - 35 -



<PAGE>


                                                                       EXHIBIT A



                         CONVERSION AND WAIVER AGREEMENT

         CONVERSION AND WAIVER AGREEMENT (the "Agreement")  dated as of February
6, 1997 among PC Etcetera, Inc., a Delaware corporation ("PCE" or the "Company")
and the  individuals  or  entities  listed  on  Schedule  2  hereto  (each  such
individual or entity listed on Schedule 2 hereto being referred to as a "Holder"
and  such  individuals  and  entities  being  referred  to  collectively  as the
"Holders").

         WHEREAS,  PCE  entered  into an Asset  Purchase  Agreement  dated as of
August  12,  1994  (the  "Asset  Purchase   Agreement")  with  Elron  Electronic
Industries Ltd. ("Elron") and certain other parties thereto,  pursuant to which,
among other things,  PCE issued to Elron shares of its Common Stock ("PCE Common
Stock"),  shares of its Series A  Preferred  Stock (the  "Series A Shares")  and
warrants for the purchase of PCE Common Stock and Series A Preferred Shares (the
"Series A Warrants"); and

         WHEREAS,  effective March 15, 1995 PCE and Special Situations Fund III,
L.P., Special  Situations Cayman Fund, L.P.,  Gibraltar Trust, Justy Ltd., Yozma
Venture  Capital  Ltd.,  SVE STAR  Ventures  Enterprises  No. II GbR.,  SVE STAR
Ventures  Enterprises  No. III GbR. and SVE STAR Ventures  Enterprises  No. IIIA
GbR.  (collectively,  the "Series B  Purchasers")  entered into a Stock Purchase
Agreement (the "Series B Stock  Purchase  Agreement")  pursuant to which,  among
other  things,  PCE  issued to the  Series B  Purchasers  shares of its Series B
Preferred  Stock (the "Series B Shares") and warrants (the "Series B Warrants"),
and the  Series B  Purchasers  became  entitled  to shares of PCE  Common  Stock
pursuant to penalty  provisions in the Series B Stock  Purchase  Agreement  (the
"S-2 Penalty Shares"); and

         WHEREAS,  effective  December  5,  1995  PCE  entered  into a Loan  and
Registration  Rights Agreement (the "1995 Loan Agreement") with Gibraltar Trust,
Justy Ltd.,  Yozma Venture  Capital Ltd., SVE STAR Ventures  Enterprises  No. II
GbR., SVE STAR Ventures  Enterprises No. III GbR., SVE STAR Ventures Enterprises
No.  IIIA  GbR.,  Elron  and  Gilbert  H.  Steinberg  (collectively,  the  "1995
Lenders"), pursuant to which, among other things, PCE issued to the 1995 Lenders
warrants  (the "1995 Loan  Warrants")  for the  purchase of shares of PCE Common
Stock; and

         WHEREAS,  effective  October  25,  1996,  PCE  entered  into a Loan and
Registration  Rights Agreement (the "1996  Agreement") with RHO Management Trust
I, a/k/a  Gibraltar  Trust,  Elron and Gilbert H. Steinberg  (collectively,  the
"1996 Lenders"),  pursuant to which,  among other things, PCE issued to the 1996
Lenders  Warrants (the "1996 Loan  Warrants")  for the purchase of shares of PCE
Common Stock; and

         WHEREAS,  PCE  intends to enter into a Stock  Purchase  Agreement  (the
"Mashov Agreement") with Mashov Computers Marketing Ltd. ("Mashov"), pursuant to
which, among other



<PAGE>



things, Mashov will purchase approximately 69% of the issued and outstanding PCE
Common  Stock,  it being a condition  of the Mashov  Agreement  that the parties
hereto enter into this Agreement;

         NOW THEREFORE,  in consideration of the premises  agreements  contained
herein, the parties hereto hereby agree as follows:


         1.  Conversion of  Securities by Elron.  Elron hereby agrees that as of
the date hereof,  it shall convert all of the Series A Preferred  Shares held by
it into 200,000 shares of PCE Common Stock,  and that such  conversion  shall be
deemed to have taken place as of the date hereof.

         2.  Conversion of 1995 and 1996 Loan Warrants.

                  (a) Each of the 1995 Lenders hereby agrees that as of the date
hereof,  it shall  convert  all of the 1995  Loan  Warrants  held by it into the
number of shares of PCE Common Stock set forth  opposite each 1995 Lender's name
on Schedule 1 hereto,  and that such  conversions  shall be deemed to have taken
place as of the date hereof.

                  (b) Each of the 1996 Lenders hereby agrees that as of the date
hereof,  it shall  convert  all of the 1996  Loan  Warrants  held by it into the
number of shares of PCE Common Stock set forth  opposite each 1996 Lender's name
on Schedule 1 hereto,  and that such  conversions  shall be deemed to have taken
place as of the date hereof.

         3. Conversion of Series A and Series B Warrants.  Each Holder who holds
Series A Warrants  and/or  Series B Warrants  hereby  agrees that as of the date
hereof or simultaneously with the closing of the Mashov Agreement,  whichever is
earlier,  it shall convert all of the Series A Warrants and/or Series B Warrants
held by it into the number of shares of PCE Common Stock set forth opposite each
such  Holder's  name on Schedule 1 hereto,  and that such  conversions  shall be
deemed to have taken place as of such date.

         4. Waiver of  Anti-Dilution  Rights.  Each  Series B  Purchaser  hereby
waives all  anti-dilution  rights to which such Series B  Purchaser  is entitled
pursuant to the Series B Stock Purchase  Agreement (i) as of the date hereof, in
connection with the  transactions  contemplated by the Mashov Agreement and (ii)
as of, and subject to, the closing of the Mashov Agreement,  in the future.  All
such  anti-dilution  rights  shall be of no  further  force and effect as of the
closing of the transactions contemplated under the Mashov Agreement.

         5. No Further  Anti-Dilution  Rights.  PCE acknowledges and agrees that
immediately  after giving  effect to the  provisions  of this  Agreement and the
transactions  contemplated by the Mashov Agreement, no shareholder of PCE or any
other party shall own or be entitled to any anti-dilution rights relating to PCE
Common Stock.



                                      - 2 -

<PAGE>

         6.       Registration.

                  (a) Not  later  than six  months  after the date  hereof,  the
Company  shall file a supplement  or  Post-Effective  Amendment to its currently
effective   registration  statement  on  Form  S-2  (the  "Current  Registration
Statement") (File No. 33-93842)  relating to the sale of 2,405,744 shares of PCE
Common Stock under the  Securities  Act of 1933,  as amended,  and the rules and
regulations thereunder  (collectively,  the "Securities Act"), as necessary,  so
that each Holder shall be able, for the period set forth in Section 6(f) hereof,
to sell its PCE Common Stock covered by such Current Registration Statement. PCE
represents  and  warrants to each Holder that the  prospectus  contained  in the
Current  Registration  Statement  will not,  after the filing of a supplement or
Post-Effective Amendment thereto, include an untrue statement of a material fact
or omit to state a material fact  required to be stated  therein or necessary to
make the statements  therein not misleading in light of the  circumstances  then
existing.

                  (b) Not  later  than six  months  after the date  hereof,  the
Company shall file a registration  statement (the "New Registration  Statement")
under the  Securities Act covering the resale of all PCE Common Stock issued and
outstanding  at such date which (i) is not included in the Current  Registration
Statement  which is  effective  at such  time and (ii) has not been  sold to the
public by the holder  thereof;  provided,  however,  that any stockholder of the
Company (each, an "Investor" and  collectively,  the "Investors") may inform the
Company in writing  that it wishes to exclude all or a portion of its PCE Common
Stock from such registration.

                  (c)  The  Company  shall  use its  best  efforts  to have  any
supplement or PostEffective  Amendment to the Current Registration Statement (to
the extent such supplement or amendment is necessary to comply with Section 6(a)
above) and the New Registration  Statement  declared effective by the Securities
and  Exchange  Commission  ("SEC")  as soon as  practicable  after  the  filings
thereof,  but in no event  later  than  December  31,  1997 (the  "First  Target
Effective Date"). If either any required supplement or Post-Effective  Amendment
to the Current Registration  Statement or the New Registration  Statement is not
declared effective by the First Target Effective Date, the Company shall use its
best efforts to have any required supplement or Post-Effective  Amendment to the
Current  Registration  Statement and/or the New Registration  Statement,  as the
case may be,  declared  effective  by the SEC as soon as  practicable  after the
First Target  Effective  Date, but in no event later than by March 31, 1998 (the
"Second Target Effective Date").  The last day of each successive  quarter after
the Second Target  Effective  Date will be an additional  target  effective date
(collectively,  the "Additional  Target Effective  Dates"),  and such Additional
Target Effective Dates will continue indefinitely for those shares that are not,
at the end of such quarter,  freely  tradeable by the Holder thereof pursuant to
Rule 144(k) of the Securities Act.

                  (d) It shall be a condition  precedent to the  obligations  of
the Company to take any action pursuant to subsections  (a), (b) and (c) of this
Section 6 with respect to each Investor that such Investor  shall furnish to the
Company such information  regarding itself, the PCE Common Stock held by it, and
the intended  method of  disposition  of such  securities as shall be reasonably
required to effect the  registration  of the PCE Common Stock and shall  execute
such  documents  in  connection  with  such  registration  as  the  Company  may
reasonably  request.  At least thirty days prior to the first anticipated filing
date of the New Registration  Statement,  the Company shall notify each Investor
of the information the Company  requires from each such Investor (the "Requested
Information") unless such Investor elects not to include its PCE Common Stock in
the New  Registration  Statement.  If within  seven  business  days  before  the

                                      - 3 -

<PAGE>


proposed  filing  date of the New  Registration  Statement  the  Company has not
received  the  Requested   Information  from  an  Investor  (a   "Non-Responsive
Investor"),  then  the  Company  may  file the  Registration  Statement  without
including PCE Common Stock of such Non-Responsive Investor.

                  (e) If  either  any  necessary  supplement  or  Post-Effective
Amendment  to  the  Current  Registration  Statement  or  the  New  Registration
Statement has not become  effective by the First Target Effective Date, then, in
each such case,  each of the Holders  shall be entitled to receive as liquidated
damages  such number of shares of PCE Common Stock equal to 10% of the shares of
PCE Common  Stock then owned by such  Holder but not then  registered  under the
Securities Act. If either any necessary  supplement or Post-Effective  Amendment
to the Current Registration  Statement or the New Registration Statement has not
become  effective by the Second Target  Effective Date, then, in each such case,
each of the  Holders  shall be entitled to receive as  liquidated  damages  such
number of shares of PCE  Common  Stock  equal to 10% of the shares of PCE Common
Stock then owned by such Holder  (including  any shares  issued upon the penalty
for missing the First Target  Effective  Date,  if any) but not then  registered
under the Securities Act. If either any necessary  supplement or  Post-Effective
Amendment  to  the  Current  Registration  Statement  or  the  New  Registration
Statement has not become  effective by any  Additional  Target  Effective  Date,
then,  in each such case,  each of the  Holders  shall be entitled to receive as
liquidated damages such number of shares of PCE Common Stock equal to 10% of the
shares of PCE  Common  Stock  then owned by such  Holder  (including  any shares
issued upon the penalty for missing the First Target  Effective Date, the Second
Target Effective Date or any prior Additional Target Effective Date(s),  if any)
but not then registered under the Securities Act. PCE will issue and deliver the
shares of PCE Common Stock  required to be  delivered  by PCE  hereunder to each
Holder within 10 days  following  the First Target  Effective  Date,  the Second
Target  Effective Date, and each Additional  Target  Effective Date, as the case
may be.

                  (f) The Company  shall use its best  efforts to  maintain  the
continued effectiveness of the Current Registration Statement for a period of 24
months  from the date  when  Section  6(a)  has been  complied  with and the New
Registration  Statement  for a  period  of 24  months  after  the  effectiveness
thereof.  The Company, at all times, shall furnish to each Holder such number of
copies of the Current Registration Statement and the New Registration Statement,
and of each amendment and supplement  thereto,  and such number of copies of the
prospectus  included therein,  as shall be requested by such Holder. The Company
shall also use its best  efforts to  register  or qualify  all the shares of PCE
Common  Stock  held by the  Holders  and  covered  by the  Current  Registration
Statement and the New Registration Statement under such securities or "blue sky"
laws of the  states  reasonably  requested  by  each  Holder,  and to keep  such
registration  or  qualification  in  effect  for  as  long  as  either  of  such
Registration  Statements shall remain in effect and to do any and all other acts
which may be  necessary or advisable to enable each Holder to sell its shares of
PCE

                                      - 4 -

<PAGE>



Common  Stock in such  jurisdictions;  provided  that the  Company  shall not be
required in  connection  therewith  or as a  condition  thereto to qualify to do
business,  to file a general  consent to service of process or to subject itself
to general  taxation  in any such  states or  jurisdictions  or to  provide  any
undertaking  or make any  change in its  charter  or  bylaws  which the Board of
Directors  determines to be contrary to the best interest of the Company and its
shareholders.

                  (g) The Company shall notify the Investors, at any time when a
prospectus  relating  to the  securities  covered  by the  Current  Registration
Statement or the New  Registration  Statement is required to be delivered  under
the  Securities  Act,  of the  happening  of any  event as a result of which the
prospectus   included  in  the  Current   Registration   Statement  or  the  New
Registration  Statement,  as then in effect,  includes an untrue  statement of a
material fact or omits to state a material fact required to be stated therein or
necessary  to make  the  statements  therein  not  misleading  in  light  of the
circumstances then existing.  The Company shall promptly amend or supplement the
Current Registration  Statement or the New Registration Statement to correct any
such untrue statement or omission.

                  (h)  All  expenses  other  than  underwriting   discounts  and
commissions incurred in connection with registration, filings, or qualification,
including,   without   limitation,   all  registration,   listing,   filing  and
qualification  fees, printers and accounting fees, the fees and disbursements of
counsel for the Company and the reasonable fees and disbursements of one firm of
counsel for the Investors shall be borne by the Company.

                  (i) To the extent permitted by law, the Company will indemnify
and hold  harmless each  Investor,  its  officers,  directors  and agents,  each
person,  if any, who controls such Investor,  any underwriter (as defined in the
Securities Act) for such Investor and each person, if any, who controls any such
underwriter  for such Investor  (including but not limited to any  broker-dealer
who sell shares of PCE Common Stock for the account of any Investor)  within the
meaning of the Securities Act, against any losses, claims, damages,  expenses or
liabilities (joint or several) to which any of them may become subject under the
Securities Act or otherwise,  insofar as such losses, claims, damages,  expenses
or liabilities (or actions or proceedings,  whether commenced or threatened,  in
respect  thereof) arise out of or are based upon any untrue statement or alleged
untrue statement of a material fact contained in the Current or New Registration
Statement,  including  any  prospectus  (other  than a  preliminary  prospectus)
contained therein or any amendments or supplements  thereto,  or the omission or
alleged omission to state therein a material fact required to be stated therein,
or necessary to make the statements  therein,  in light of the  circumstances in
which they were made, not misleading  (collectively,  a "Violation");  provided,
however,  that the indemnity  agreement contained in this Section 6(i) shall not
apply to any loss,  claim,  damage,  liability or action arising out of or based
upon a Violation  which occurs in reliance upon and in  conformity  with written
information  furnished expressly for use in connection with such registration by
such  Investor  or any  such  underwriter  (including  but  not  limited  to any
broker-dealer  who sell  shares  of PCE  Common  Stock  for the  account  of any
Investor) or controlling person, as the case may be.


                                      - 5 -

<PAGE>



                  (j)  Additionally,  each of the  Holders  shall  receive  from
Mashov such tag-along rights with respect to their shares of PCE Common Stock as
shall be set forth in the Mashov Agreement.

         7. Ownership of Securities. The Company acknowledges that, after giving
effect to the  provisions  of this  Agreement and the  anti-dilution  rights set
forth in the instruments heretofore held by such Holder, the number of shares of
PCE Common Stock set forth  opposite  each Holder's name on Schedule 2 hereto is
accurate and correct.  Each Holder acknowledges that, after giving effect to the
provisions of this Agreement,  it will only be entitled,  upon conversion of its
Warrants,  to the number of shares of PCE Common  Stock set forth  opposite  its
name on Schedule 1 hereto.

         8. Notices. All notices hereunder shall be given in accordance with the
respective agreement between PCE and the Holder giving or receiving, as the case
may be, such notice.

         9.  Counterparts.  This  Agreement  may be  executed  in  two  or  more
counterparts,  each of which shall be deemed an original  but all of which shall
together constitute one and the same instrument.

         10.      Governing Law.  THIS AGREEMENT SHALL BE GOVERNED BY AND
CONSTRUED AND INTERPRETED IN ACCORDANCE WITH THE LAWS OF THE
STATE OF NEW YORK (WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF
LAW).

                                      - 6-

<PAGE>



         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement by
their duly authorized officers as of the date first written above.


                                      PC ETCETERA, INC.


                                      By:
                                               Name:
                                               Title:


                                      ELRON ELECTRONIC INDUSTRIES LTD.



                                      By:
                                               Name:
                                               Title:


                                      SPECIAL SITUATIONS FUND III, L.P.



                                      By:
                                               Name:
                                               Title:


                                      SPECIAL SITUATIONS CAYMAN FUND, L.P.



                                      By:
                                               Name:
                                               Title:







                                  
<PAGE>



                                   JUSTY LTD.


                                      By:
                                               Name:
                                               Title:


                                      By:
                                               Name:
                                               Title:


                                      YOZMA VENTURE CAPITAL LTD.


                                      By:
                                               Name:
                                               Title:



                                      By:
                                               Name:
                                               Title:


                                      SVE STAR VENTURES ENTERPRISES NO.
                                      II GBR.

                                      By: SVM STAR Ventures Management GmbH
                                       Nr. 3
 

                                      By:


                                      By:



<PAGE>


                                      SVE STAR VENTURES ENTERPRISES NO.
                                      III GBR.

                                      By: SVM STAR Ventures Management GmbH
                                      Nr. 3

                                      By:


                                      By:


                                      SVE STAR VENTURES ENTERPRISES NO.
                                      IIIA GBR.

                                      By: SVM STAR Ventures Management GmbH
                                      Nr. 3

                                      By:


                                      By:





                                      GILBERT H. STEINBERG






                                      RHO MANAGEMENT TRUST I

                                      By: Rho Management Company, Inc., an
                                      Investment Advisor


                                      By:
                                      Name:
                                      Title:


                                      
<PAGE>



                                   Schedule 1


                        Conversion of 1995 Loan Warrants

1995 Lender                                               Number of shares
                                                         of PCE Common Stock
Gibraltar Trust                                                12,762
Justy Ltd.                                                      3,829
Yozma Venture Capital Ltd.                                      2,552
SVE Star Ventures Enterprises
   No. II GbR.                                                  1,659
SVE Star Ventures Enterprises
   No. III GbR.                                                 4,339
SVE Star Ventures Enterprises
   No. IIIA GbR.                                                  382
Gilbert H. Steinberg                                           12,762
Elron Electronics Industries Ltd.                              12,762


                        Conversion of 1996 Loan Warrants
1996 Lender                                               Number of shares
                                                        of PCE Common Stock
RHO Management Trust I, a/k/a Gibraltar Trust                  45,366
Elron Electronics Industries Ltd.                              45,366
Gilbert H. Steinberg                                           45,366


                         Conversion of Series A Warrants
Holder                                                    Number of shares
                                                        of PCE Common Stock
Elron Electronics Industries Ltd.                                 656


                         Conversion of Series B Warrants
Holder                                                    Number of shares
                                                        of PCE Common Stock
Special Situations Fund III, L.P.                              37,547
Special Situations Cayman Fund, L.P.                           12,516
Gibraltar Trust                                                50,061
Justy Ltd.                                                     15,017
Yozma Venture Capital Ltd.                                     10,012
SVE Star Ventures Enterprises 
  No. II GbR.                                                   6,508
SVE Star Ventures Enterprises   
  No. III GbR.                                                 17,020
SVE Star Ventures Enterprises 
  No. IIIA GbR.                                                 1,502


                                                
<PAGE>


                                   Schedule 2


                          Ownership of PCE Common Stock
                   after conversions and anti-dilution rights
Holder                                                   Number of shares
                                                       of PCE Common Stock
Elron Electronic Industries Ltd.                          1,360,405

Gibraltar Trust                                           1,166,671

Justy Ltd.                                                  261,392

Yozma Venture Capital Ltd.                                  174,260

SVE Star Ventures Enterprises                               112,610
   No. II GbR.

SVE Star Ventures Enterprises                               297,422
   No. III GbR.

SVE Star Ventures Enterprises                                25,620
   No. IIIA GbR.

Gilbert H. Steinberg                                        807,207

Special Situations Fund III, L.P.                           455,191

Special Situations Cayman Fund, L.P.                        151,731




<PAGE>


                                                                       EXHIBIT B




                       EMPLOYMENT AGREEMENT BY AND BETWEEN
                                 TERRY STEINBERG
                              AND PC ETCETERA, INC.




<PAGE>




                                 TERRY STEINBERG
                              EMPLOYMENT AGREEMENT

         This  agreement is dated  February 6, 1997 among PC  ETCETERA,  INC., a
Delaware corporation ("PCE"), and TERRY STEINBERG (the "Executive" and, together
with PCE, the "Parties").

         The Executive  has been a key employee of PCE, and the Parties  desire,
subject to the execution of that certain Stock Purchase Agreement dated February
6, 1997 by and  between  Mashov  Computers  Marketing  Ltd.  and PCE (the "Stock
Purchase  Agreement"),  to enter into an  employment  agreement on the terms and
conditions   hereinafter  set  forth.  This  Agreement  shall  become  effective
immediately.

         NOW, THEREFORE,  in consideration of the mutual agreements  hereinafter
set forth, the Parties agree as follows:

         Section 1.         Employment and Term
         PCE hereby  employs the Executive,  and the Executive  hereby agrees to
serve,  as  Executive  Vice  President  of PCE,  with the  duties  set  forth in
Section2,  for a term  (hereinafter  called the "Term of  Employment")  of three
years beginning on the date hereof and ending on the third annual anniversary of
the date hereof.  Notwithstanding  the provisions of the  immediately  preceding
sentence of this Section1, this Agreement may automatically terminate earlier in
the manner set forth in Section5.




                                        1

<PAGE>



         Section 2.         Duties

         (a) The Executive is to serve as Executive  Vice  President of PCE. The
immediately  preceding  sentence of this  Section2(a)  shall not be construed to
limit the power of the Board of PCE (the "Board") to elect officers  annually or
to remove officers in accordance with the bylaws of PCE.

         (b) The Executive  agrees that during the Term of Employment his duties
and assignments shall be as the Executive Vice President of PCE, except that the
Executive   shall  not  be  required  to  perform  any  duties  or   assignments
inconsistent with his experience and qualifications.

         (c) During the Term of Employment  the Executive  shall,  except during
customary  vacation periods and periods of illness,  devote a substantial amount
of his business time and attention to the  performance  of his duties  hereunder
and to the business and affairs of PCE and to  promoting  the best  interests of
PCE and he shall not,  either  during or outside  such  normal  business  hours,
engage in any activity  inimical to such best  interests.  The  Executive  shall
competently perform all assigned duties; carry out the policies, directives, and
decisions  of the Board;  not  withhold  information  from the  Board,  and will
promptly  report to the  Board any  information  which may  affect  PCE's or any
affiliate's business; and refrain from any conduct which is illegal,  dishonest,
fraudulent,  or detrimental to PCE's or any affiliate's  business, as determined
by the Board.

         Section 3.         Compensation During the Term of Employment

         (a) Base Salary.  During the Term of  Employment,  PCE shall pay to the
Executive  base  compensation  (in  addition to the  compensation  provided  for
elsewhere in this Agreement)



                                        2

<PAGE>



at such rate as the Executive and the Board shall agree (the "Base Salary"), but
at not less than the rate of $155,000 per annum, less appropriate payroll taxes,
payable in such  periodic  installments  as PCE may determine but not less often
than monthly, with annual reviews and adjustments,  if any, at the discretion of
the Board.
         (b) Bonus Compensation. With respect to each fiscal year of PCE falling
in whole or in part within the Term of Employment beginning with the fiscal year
ending  December  31,  1997,  the  Executive  shall be eligible  for a bonus (in
addition to his Base Salary),  in amount  established  at the  discretion of the
Board.  One-half of such bonus compensation shall be payable to the Executive in
July (on an estimated basis) and the balance in the succeeding January.

         With  respect to any fiscal  year of PCE which falls in part but not in
whole  within  the Term of  Employment,  the  bonus  compensation  to which  the
Executive is eligible under this  Section3(b)  shall be prorated on the basis of
the number of days of such fiscal  year  falling  within the Term of  Employment
except that if the Term of Employment  ends within five days before or after the
end of a fiscal year,  there shall be no proration  and such bonus  compensation
shall be payable  with  respect  to the full  fiscal  year  ending  within  such
five-day period.

         (c) Expenses.  PCE shall reimburse the Executive,  upon presentation of
proper  documentation,  for reasonable expenses incurred by the Executive in the
performance of his assigned duties.

         (d) Fringe Benefits and Perquisites. During the Term of Employment, the
Executive  shall enjoy the customary  perquisites  of office,  including but not
limited to an automobile  befitting his status and associated  expenses,  office
space and furnishings,  secretarial services,  expense  reimbursements,  and any
similar emoluments customarily afforded to the executive



                                        3

<PAGE>



officers of PCE. The Executive  shall also be entitled to receive or participate
in all "fringe  benefits" and employee  benefit plans provided or made available
by PCE to its  executives or management  personnel  generally,  such as, but not
limited to, group hospitalization,  medical, life and disability insurance,  and
pension, retirement and profit-sharing plans.

         (e) Vacations. The Executive shall be entitled each year to four weeks'
vacation or vacations in  accordance  with the policies of PCE as  determined by
PCE  from  time  to  time.  PCE  shall  not  pay the  Executive  any  additional
compensation for any vacation time not used by the Executive.

         Section 4  The PCE Stock  Options.

         (a) Terms. PCE shall grant to the Executive 240,000 options to purchase
Common  Shares of PCE ( the  "Options").  The  Options  shall  vest and shall be
deemed earned in  accordance  with the  following  schedule,  provided that such
Options  scheduled  to vest on such dates shall not vest or be deemed  earned if
the  Executive  is not  employed  by PCE for any reason on the date on which the
Option is scheduled to vest:

Date on Which Options Vest:      Number of Options Vesting on
                                 Such Date:
August 1, 1997:                  80,000
August 1, 1998:                  80,000
August 1, 1999:                  80,000

In the event of a sale,  merger or  consolidation of PCE after February 1, 1998,
all unexercised Options shall immediately vest.



                                        4

<PAGE>



         (b) Exercise Price.  The exercise price per Option shall be the average
of the bid and asked price of the shares of PCE as quoted on the NASDAQ Bulletin
Board for the 10 business days subsequent to the date hereof.

         (c) Period During Which Exercisable. Options shall be exercisable for a
period of five years from the date on which such  options  vest,  or until three
months after the date of any  termination of  employment,  whichever is earlier.
Options not timely exercised shall lapse and be of no further force or effect.

         (d) Form of Exercise.  Options  exercisable  in  accordance  with their
terms shall be exercised  only by delivering a fully  executed  Option  Exercise
Notice, the form of which is attached hereto as Exhibit A, together with payment
therefor in the form of a cashier's check.

         Section 5.  Termination

         (a)  Disability  or  Death.  If,  during  the Term of  Employment,  the
Executive,  by  reason  of  physical  or  mental  disability,  is  incapable  of
performing his principal  duties  hereunder for an aggregate of 180 working days
out of any period of twelve consecutive  months, PCE at its option may terminate
the Term of Employment  effective  immediately by notice to the Executive  given
within 90 days after the end of such 180-day period.  If the Executive shall die
during  the Term of  Employment  or if PCE  terminates  the  Term of  Employment
pursuant to the  immediately  preceding  sentence  by reason of the  Executive's
disability,  PCE  shall  pay  to the  Executive,  or to  the  Executive's  legal
representatives, or in accordance with a direction given by the Executive to PCE
in writing, an amount equal to one year's Base Salary.





                                        5

<PAGE>



         (b)  Retirement.

                  (i) The Term of Employment  shall end  automatically,  without
         action by either party, on the Executive's 65th birthday unless,  prior
         to such birthday, the Executive and PCE have agreed in writing that the
         Term of Employment shall continue past such 65th birthday.

                  (ii) If the Term of Employment ends pursuant to this paragraph
         by reason  of a notice  given by either  party as herein  permitted  or
         automatically  at age 65 or any subsequent  birthday,  PCE shall pay to
         the Executive, or to another payee specified by the Executive to PCE in
         writing, the Executive's Base Salary and Bonus Compensation prorated to
         the date on which the Term of Employment ends.

                  (iii) Anything hereinabove to the contrary notwithstanding, if
         any provision of this paragraph  violates  federal or applicable  state
         law relating to  discrimination on account of age, such provision shall
         be deemed  modified or suspended  to the extent  necessary to eliminate
         such  violation  of law.  If at a later  date,  by  reason  of  changed
         circumstances  or otherwise,  the  enforcement of such provision as set
         forth  herein would no longer  constitute  a violation of law,  then it
         shall be enforced in accordance with its terms as set forth herein. (c)

         Change of Control.  In the event of a sale,  merger or consolidation of
PCE such that  substantially all of the assets of PCE shall be sold or otherwise
transferred  to  another  entity,  and  such  sale or  transfer  results  in the
termination  of Executive,  Executive  shall receive as severance 6 month's Base
Salary.



                                        6

<PAGE>



         (d)  Termination  During the Term of Employment.  Should the Board,  in
their  discretion,  terminate the Term of  Employment  for any reason other than
Executive's  Disability,  Death, or Retirement,  then Executive shall receive as
severance 6 month's Base Salary.

         (e) Failure to Renew Executive's Employment With PCE. Should the Board,
in  their  discretion,  choose  not to  renew  Executive's  Employment  with PCE
following the Term of Employment,  then  Executive  shall receive as severance 6
month's Base Salary.

         Section 6.         Company's Right to Injunctive Relief

         The  Executive  acknowledges  that his  services to PCE are of a unique
character, which gives them a peculiar value to PCE, the loss of which cannot be
reasonably  or adequately  compensated  in damages in an action at law, and that
therefore,  in  addition  to any  other  remedy  which PCE may have at law or in
equity,  PCE  shall be  entitled  to  injunctive  relief  for a  breach  of this
Agreement by the Executive.

         Section 7.         Mergers and Consolidations; Assignability

         In the event  that PCE,  or any  entity  resulting  from any  merger or
consolidation  referred to in this  Section7  or which  shall be a purchaser  or
transferee so referred to, shall at any time be merged or  consolidated  into or
with any other entity or entities, or in the event that substantially all of the
assets  of PCE or any such  entity  shall be sold or  otherwise  transferred  to
another entity, the provisions of this Agreement shall be binding upon and shall
inure to the benefit of the  continuing  entity in or the entity  resulting from
such merger or consolidation or the entity to which such assets shall be sold or
transferred.  Except as provided in the immediately  preceding  sentence of this
Section7,  this  Agreement  shall  not be  assignable  by  PCE or by any  entity
referred to in such immediately preceding sentence.  This Agreement shall not be
assignable by the



                                        7

<PAGE>



Executive,  but in the event of his death it shall be binding  upon and inure to
the benefit of his legal  representatives  to the extent  required to effectuate
the terms hereof.

         Section 8.         Captions

         The captions in this Agreement are not part of the  provisions  hereof,
are merely for the  purpose of  reference  and shall have no force or effect for
any purpose  whatsoever,  including the  construction  of the provisions of this
Agreement,  and if any  caption  is  inconsistent  with any  provisions  of this
Agreement, said provisions shall govern.

         Section 9.         Binding Effect

         This  Agreement  shall be binding  upon and inure to the benefit of the
Parties and their respective successors and permitted assigns.

         Section 10.        Execution of Agreement

         This  Agreement  will  be  executed   simultaneously  in  two  or  more
counterparts,  each of which shall be deemed an original  but all of which shall
constitute one and the same instrument and agreement.

         Section 11.        Choice of Law

         This  Agreement  is made in, and shall be governed by and  construed in
accordance with the laws of the State of New York without reference to its rules
as to conflicts of laws.

         Section 12.        Notices

         All notices  given  hereunder  shall be in writing and shall be sent by
registered  or certified  mail or  delivered by hand,  and, if intended for PCE,
shall be addressed  to it (if sent by mail) or delivered to it (if  delivered by
hand) at its  principal  office for the attention of the  Secretary,  or at such
other address and for the attention of such other person of which PCE shall have
given



                                        8

<PAGE>



notice to the Executive in the manner herein provided,  and, if intended for the
Executive, shall be delivered to him personally or shall be addressed to him (if
sent by mail) at his most recent  residence  address  shown in PCE's  employment
records or at such  other  address or to such  designee  of which the  Executive
shall have given notice to PCE in the manner herein  provided.  Each such notice
shall be  deemed to be given on the date of  mailing  thereof  or, if  delivered
personally, on the date so delivered.

         Section 13.        Amendment and Modification

         Any  amendment  or agreement  supplemental  hereto shall not be binding
upon either party unless executed in writing by PCE and the Executive.

         Section 14.        Entire Agreement

         This  Agreement  supersedes and cancels all prior  agreements,  whether
verbal or  written,  among PCE and the  Executive  and  constitutes  the  entire
agreement of the Parties on the subject matter hereof.

         Section 15.        Severability

         Each paragraph of this Agreement or portion thereof shall be treated as
severable, to the end that if any paragraph or portion thereof shall be declared
illegal,  invalid or unenforceable,  this Agreement shall be interpreted so that
part only is invalid,  without  invalidating  the  remainder of this  Agreement,
which shall remain in full force and effect as though such  paragraph or portion
thereof had never been contained in this Agreement,  and the affected part shall
be interpreted, consistent with the law, to carry out the intent of the parties.




                                       9

<PAGE>



         IN WITNESS WHEREOF,  the Parties have executed this Agreement as of the
day and year first above written.


                                         PC ETCETERA, INC.



                                         By:     _____________________________
                                         Name:
                                         Title:


                                         -------------------------------------
                                           TERRY STEINBERG



                                       10

<PAGE>



EXHIBIT A

                             TO EMPLOYMENT AGREEMENT



Gentlemen:

         In connection  with my exercise of stock options granted to me pursuant
to the  Employment  Agreement made February 6, 1997 by and between myself and PC
Etcetera,  Inc.,  where such stock options are exercisable into shares of common
stock of PC ETCETERA,  INC., a Delaware  corporation (the  "Company"),  I hereby
acknowledge that I have been informed as follows:

         1. The  shares  of  common  stock of the  Company  to be  issued  to me
pursuant  to the  exercise of said  option  have not been  registered  under the
Securities Act of 1933, as amended (the "Act"),  and  accordingly,  must be held
indefinitely unless such shares are subsequently registered under the Act, or an
exemption from such registration is available.

         2. Routine sales of securities made in reliance upon Rule 144 under the
Act can be made  only  after  the  holding  period  and in  limited  amounts  in
accordance with the terms and conditions  provided by that Rule, and in any sale
to which that rule is not applicable, registration or compliance with some other
exemption under the Act will be required.

         3. The Company is under no  obligation  to me to register the shares or
to comply with any such exemptions under the Act.

         4. The  availability  of Rule 144 is dependent  upon  adequate  current
public  information with respect to the Company being available and, at the time
that I may desire to make a sale  pursuant to the Rule,  the Company may neither
wish nor be able to comply with such require ment.

         In  consideration of the issuance of certificates for the shares to me,
I hereby  represent  and  warrant  that I am  acquiring  such  shares for my own
account for investment, and that I will not sell, pledge or transfer such shares
in the absence of an effective  registration statement covering the same, except
as  permitted  by the  provisions  of Rule 144,  if  applicable,  or some  other
applicable exemption under the Act. In view of this representation and warranty,
I agree  that  there may be  affixed  to the  certificates  for the shares to be
issued to me, and to all certificates issued hereafter  representing such shares
(until in the opinion of counsel, which opinion must be reasonably  satisfactory
in form and substance to counsel for the Company,  it is no longer  necessary or
required) a legend as follows:





<PAGE>



         "The shares of common stock  represented by this  certificate  have not
         been registered  under the Federal  Securities Act of 1933, as amended.
         and were acquired by the registered holder pursuant to a representation
         and  warranty  that such holder was  acquiring  such shares for his own
         account and for investment, with no intention to transfer or dispose of
         the same, in violation of the  registration  requirements  of that Act.
         These shares may not be sold,  pledged or transferred in the absence of
         an effective  registration  statement under the Securities Act of 1933,
         as  amended,  or an opinion of  counsel,  which  opinion is  reasonably
         satisfactory to counsel to the Company, to the effect that registration
         is not required under said Act."

         I  further  agree  that the  Company  may place a stop  order  with its
Transfer Agent,  prohibiting the transfer of such shares,  so long as the legend
remains on the certificates representing the shares.

                                        Very truly yours,


                                        By:  ________________________________

                                        Print Name: _________________________

                                        Date: _______________________________




<PAGE>



                                                                       EXHIBIT C




                       EMPLOYMENT AGREEMENT BY AND BETWEEN
                                   ROY MACHNES
                              AND PC ETCETERA, INC.




<PAGE>




                                   ROY MACHNES
                              EMPLOYMENT AGREEMENT

         This  agreement is dated  February 6, 1997 among PC  ETCETERA,  INC., a
Delaware  corporation  ("PCE"),  and ROY MACHNES (the "Executive" and,  together
with PCE, the "Parties").

         The Executive has been the Chief Executive  Officer of Mashov Computers
Marketing  Ltd.  ("Mashov"),  which is  acquiring  a 69% stock  interest  in PCE
pursuant to that certain Stock Purchase  Agreement dated February 6, 1997 by and
between Mashov and PCE (the "Stock Purchase Agreement"), and the Parties desire,
subject  to the  execution  of the Stock  Purchase  Agreement,  to enter into an
employment  agreement on the terms and conditions  hereinafter  set forth.  This
Agreement shall take effect at such time as all necessary consents and approvals
are obtained from the Israeli companies and shareholders thereof, with which the
Executive is  associated,  and at such time as the  Executive  begins  full-time
residency in the United States.

         NOW, THEREFORE,  in consideration of the mutual agreements  hereinafter
set forth, the Parties agree as follows:

         Section 1.         Employment and Term

         PCE hereby  employs the Executive,  and the Executive  hereby agrees to
serve,  as President  and Chief  Executive  Officer of PCE,  with the duties set
forth in Section 2, for a term (hereinafter  called the "Term of Employment") of
three  years  beginning  on the date  hereof  and  ending  on the  third  annual
anniversary  of  the  date  hereof.   Notwithstanding   the  provisions  of  the
immediately   preceding   sentence  of  this   Section1,   this   Agreement  may
automatically terminate earlier in the manner set forth in Section 5.



                                        1

<PAGE>



         Section 2.         Duties

         (a) The Executive is to serve as President and Chief Executive  Officer
of PCE. The  immediately  preceding sentence of this  Section 2(a)  shall not be
construed to limit the power of the Board of PCE (the "Board") to elect officers
annually or to remove officers in accordance with the bylaws of PCE.

         (b) The Executive  agrees that during the Term of Employment his duties
and assignments  shall be as the President and Chief  Executive  Officer of PCE,
except  that the  Executive  shall not be  required  to  perform  any  duties or
assignments inconsistent with his experience and qualifications.

         (c) During the Term of Employment  the Executive  shall,  except during
customary  vacation periods and periods of illness,  devote a substantial amount
of his business time and attention to the  performance  of his duties  hereunder
and to the business and affairs of PCE and to  promoting  the best  interests of
PCE and he shall not,  either  during or outside  such  normal  business  hours,
engage in any activity  inimical to such best  interests.  The  Executive  shall
competently perform all assigned duties; carry out the policies, directives, and
decisions  of the Board;  not  withhold  information  from the  Board,  and will
promptly  report to the  Board any  information  which may  affect  PCE's or any
affiliate's business; and refrain from any conduct which is illegal,  dishonest,
fraudulent,  or detrimental to PCE's or any affiliate's  business, as determined
by the Board.

         Section 3.         Compensation During the Term of Employment



                                        2

<PAGE>



         (a) Base Salary.  During the Term of  Employment,  PCE shall pay to the
Executive  base  compensation  (in  addition to the  compensation  provided  for
elsewhere in this  Agreement)  at such rate as the Executive and the Board shall
agree (the "Base Salary"),  but at not less than the rate of $155,000 per annum,
less appropriate payroll taxes, payable in such periodic installments as PCE may
determine but not less often than monthly,  with annual reviews and adjustments,
if any,  at the  discretion  of the  Board.  For  such  portion  of the  Term of
Employment that the Executive resides in the United States, the Executive's Base
Salary shall be adjusted  quarterly in a percentage amount equal to the increase
in the Consumer Price Index for all urban  consumers in the New York, New Jersey
and Connecticut  area as published by the Bureau of Labor  Statistics.  For such
portion of the Term of  Employment  that the  Executive  resides in Israel,  the
Executive's Base Salary shall be adjusted upwards monthly in a percentage amount
equal to the  increase in the  Consumer  Price Index as published by the Israeli
Bureau of Labor Statistics or comparable agency.

         (b) Bonus Compensation. With respect to each fiscal year of PCE falling
in whole or in part within the Term of Employment beginning with the fiscal year
ending  December  31,  1997,  the  Executive  shall be eligible  for a bonus (in
addition to his Base Salary),  in amount  established  at the  discretion of the
Board.  One-half of such bonus compensation shall be payable to the Executive in
July (on an estimated basis) and the balance in the succeeding January.

         With  respect to any fiscal  year of PCE which falls in part but not in
whole  within  the Term of  Employment,  the  bonus  compensation  to which  the
Executive is eligible under this  Section3(b)  shall be prorated on the basis of
the number of days of such fiscal  year  falling  within the Term of  Employment
except that if the Term of Employment ends within five days before



                                        3

<PAGE>



or after the end of a fiscal year,  there shall be no  proration  and such bonus
compensation shall be payable with respect to the full fiscal year ending within
such five-day period.

         (c) Expenses.  PCE shall reimburse the Executive,  upon presentation of
proper  documentation,  for reasonable expenses incurred by the Executive in the
performance  of  his  assigned  duties,  including  reimbursement  of  any  home
telephone  expenses incurred in the course of his employment.  In addition,  PCE
shall  reimburse  the  Executive  for the  following  expenses:  (1) $20,000 for
expenses  incurred during the relocation of the Executive,  his family and their
possessions;  (2) all expenses  associated  with the  education  of  Executive's
children  including private school tuition and associated  expenses;  (3) rental
payments for an apartment in  Manhattan,  New York  befitting  the status of the
Executive and his family,  including any associated  real estate  broker's fees,
less the amount of any rental payments received from the sublease of Executive's
home in Israel,  net of associated  expenses;  and (4) any expenses  incurred by
Executive in connection with the  repatriation of his family to Israel once each
year in a manner befitting Executive's status. All of the expense reimbursements
set forth in the  preceding  sentence  shall be grossed  up to  account  for the
payment of any taxes due if such reimbursement constitutes taxable income to the
Executive and shall be adjusted upwards annually in a percentage amount equal to
the Consumer Price Index for all urban consumers in the New York, New Jersey and
Connecticut  area  as  published  by the  Bureau  of  Labor  Statistics.  Should
Executive's  employment be terminated by any means,  including,  but not limited
to, the events set forth in  Section5  hereto,  Executive  shall be  entitled to
relocation  expenses  of no more than  $20,000 in  connection  with  Executive's
relocation to Israel.



                                        4

<PAGE>



         (d) Fringe Benefits and Perquisites. During the Term of Employment, the
Executive  shall enjoy the customary  perquisites  of office,  including but not
limited to an automobile  befitting his status and associated  expenses,  office
space and furnishings,  secretarial services,  expense  reimbursements,  and any
similar  emoluments  customarily  afforded to the executive officers of PCE. The
Executive  shall  also be  entitled  to receive or  participate  in all  "fringe
benefits" and employee  benefit plans  provided or made  available by PCE to its
executives or management personnel generally, such as, but not limited to, group
hospitalization, medical, life and disability insurance, and pension, retirement
and profit-sharing plans.

         (e) Vacations. The Executive shall be entitled each year to four weeks'
vacation or vacations in  accordance  with the policies of PCE as  determined by
PCE  from  time  to  time.  PCE  shall  not  pay the  Executive  any  additional
compensation for any vacation time not used by the Executive.

         Section 4 The PCE Stock  Options. 

         (d) Terms. PCE shall grant to the Executive 325,000 options to purchase
Common  Shares of PCE ( the  "Options").  The  Options  shall  vest and shall be
deemed earned in  accordance  with the  following  schedule,  provided that such
Options  scheduled  to vest on such dates shall not vest or be deemed  earned if
the  Executive  is not  employed  by PCE for any reason on the date on which the
Option is scheduled to vest:

Date on Which Options Vest:        Number of Options Vesting on
                                   Such Date:
August 1, 1997:                    108,334
August 1, 1998:                    108,333
August 1, 1999:                    108,333

In the event of a sale,  merger or  consolidation of PCE after February 1, 1998,
all unexercised Options shall immediately vest.

         (e) Exercise Price.  The exercise price per Option shall be the average
of the bid and asked price of the shares of PCE as quoted on the NASDAQ Bulletin
Board for the 10 business days subsequent to the date hereof.

         (f) Period During Which Exercisable. Options shall be exercisable for a
period of five years from the date on which such  options  vest,  or until three
months after the date of any  termination of  employment,  whichever is earlier.
Options not timely exercised shall lapse and be of no further force or effect.

         (d) Form of Exercise.  Options  exercisable  in  accordance  with their
terms shall be exercised  only by delivering a fully  executed  Option  Exercise
Notice, the form of which is attached hereto as Exhibit A, together with payment
therefor in the form of a cashier's check.

         Section 5.  Termination

         (a)  Disability  or  Death.  If,  during  the Term of  Employment,  the
Executive,  by  reason  of  physical  or  mental  disability,  is  incapable  of
performing his principal  duties  hereunder for an aggregate of 180 working days
out of any period of twelve consecutive  months, PCE at its option may terminate
the Term of Employment  effective  immediately by notice to the Executive  given
within 90 days after the end of such 180-day period.  If the Executive shall die
during  the Term of  Employment  or if PCE  terminates  the  Term of  Employment
pursuant to the  immediately  preceding  sentence  by reason of the  Executive's
disability, PCE shall pay to the Executive, or



                                        5

<PAGE>



to the  Executive's  legal  representatives,  or in accordance  with a direction
given by the  Executive  to PCE in writing,  an amount  equal to one year's Base
Salary.

         (b)  Retirement.

                  (i) The Term of Employment  shall end  automatically,  without
         action by either party, on the Executive's 65th birthday unless,  prior
         to such birthday, the Executive and PCE have agreed in writing that the
         Term of Employment shall continue past such 65th birthday.

                  (ii) If the Term of Employment ends pursuant to this paragraph
         by reason  of a notice  given by either  party as herein  permitted  or
         automatically  at age 65 or any subsequent  birthday,  PCE shall pay to
         the Executive, or to another payee specified by the Executive to PCE in
         writing, the Executive's Base Salary and Bonus Compensation prorated to
         the date on which the Term of Employment ends.

                  (iii) Anything hereinabove to the contrary notwithstanding, if
         any provision of this paragraph  violates  federal or applicable  state
         law relating to  discrimination on account of age, such provision shall
         be deemed  modified or suspended  to the extent  necessary to eliminate
         such  violation  of law.  If at a later  date,  by  reason  of  changed
         circumstances  or otherwise,  the  enforcement of such provision as set
         forth  herein would no longer  constitute  a violation of law,  then it
         shall be enforced in accordance with its terms as set forth herein.

         (c) Change of Control.  In the event of a sale, merger or consolidation
of PCE  such  that  substantially  all of the  assets  of PCE  shall  be sold or
otherwise transferred to another entity, and



                                        6

<PAGE>



such sale or transfer  results in the termination of Executive,  Executive shall
receive as severance 6 month's Base Salary.

         (d)  Termination  During the Term of Employment.  Should the Board,  in
their  discretion,  terminate the Term of  Employment  for any reason other than
Executive's  Disability,  Death, or Retirement,  then Executive shall receive as
severance 6 month's Base Salary.

         (e) Failure to Renew Executive's Employment With PCE. Should the Board,
in  their  discretion,  choose  not to  renew  Executive's  Employment  with PCE
following the Term of Employment,  then  Executive  shall receive as severance 6
month's Base Salary.

         Section 6.         Company's Right to Injunctive Relief

         The  Executive  acknowledges  that his  services to PCE are of a unique
character, which gives them a peculiar value to PCE, the loss of which cannot be
reasonably  or adequately  compensated  in damages in an action at law, and that
therefore,  in  addition  to any  other  remedy  which PCE may have at law or in
equity,  PCE  shall be  entitled  to  injunctive  relief  for a  breach  of this
Agreement by the Executive.

         Section 7.         Mergers and Consolidations; Assignability

         In the event  that PCE,  or any  entity  resulting  from any  merger or
consolidation  referred to in this  Section7  or which  shall be a purchaser  or
transferee so referred to, shall at any time be merged or  consolidated  into or
with any other entity or entities, or in the event that substantially all of the
assets  of PCE or any such  entity  shall be sold or  otherwise  transferred  to
another entity, the provisions of this Agreement shall be binding upon and shall
inure to the benefit of the  continuing  entity in or the entity  resulting from
such merger or consolidation or the entity to which such assets shall be sold or
transferred. Except as provided in the immediately preceding



                                        7

<PAGE>



sentence of this Section7,  this Agreement  shall not be assignable by PCE or by
any entity referred to in such immediately  preceding  sentence.  This Agreement
shall not be assignable by the Executive, but in the event of his death it shall
be binding  upon and inure to the  benefit of his legal  representatives  to the
extent required to effectuate the terms hereof.

         Section 8.         Captions

         The captions in this Agreement are not part of the  provisions  hereof,
are merely for the  purpose of  reference  and shall have no force or effect for
any purpose  whatsoever,  including the  construction  of the provisions of this
Agreement,  and if any  caption  is  inconsistent  with any  provisions  of this
Agreement, said provisions shall govern.

         Section 9.         Binding Effect

         This  Agreement  shall be binding  upon and inure to the benefit of the
Parties and their respective successors and permitted assigns.

         Section 10.        Execution of Agreement

         This  Agreement  will  be  executed   simultaneously  in  two  or  more
counterparts,  each of which shall be deemed an original  but all of which shall
constitute one and the same instrument and agreement.

         Section 11.        Choice of Law

         This  Agreement  is made in, and shall be governed by and  construed in
accordance with the laws of the State of New York without reference to its rules
as to conflicts of laws.

         Section 12.        Notices

         All notices  given  hereunder  shall be in writing and shall be sent by
registered  or certified  mail or  delivered by hand,  and, if intended for PCE,
shall be addressed to it (if sent by mail) or



                                        8

<PAGE>



delivered to it (if delivered by hand) at its principal office for the attention
of the  Secretary,  or at such other address and for the attention of such other
person of which PCE shall  have  given  notice to the  Executive  in the  manner
herein provided,  and, if intended for the Executive,  shall be delivered to him
personally  or shall be  addressed  to him (if sent by mail) at his most  recent
residence address shown in PCE's employment  records or at such other address or
to such  designee of which the  Executive  shall have given notice to PCE in the
manner herein provided. Each such notice shall be deemed to be given on the date
of mailing thereof or, if delivered personally, on the date so delivered.

         Section 13.        Amendment and Modification

         Any  amendment  or agreement  supplemental  hereto shall not be binding
upon either party unless executed in writing by PCE and the Executive.

         Section 14.        Entire Agreement

         This  Agreement  supersedes and cancels all prior  agreements,  whether
verbal or  written,  among PCE and the  Executive  and  constitutes  the  entire
agreement of the Parties on the subject matter hereof.

         Section 15.        Severability

         Each paragraph of this Agreement or portion thereof shall be treated as
severable, to the end that if any paragraph or portion thereof shall be declared
illegal,  invalid or unenforceable,  this Agreement shall be interpreted so that
part only is invalid,  without  invalidating  the  remainder of this  Agreement,
which shall remain in full force and effect as though such  paragraph or portion
thereof had never been contained in this Agreement,  and the affected part shall
be interpreted, consistent with the law, to carry out the intent of the parties.



                                        9

<PAGE>



         IN WITNESS WHEREOF,  the Parties have executed this Agreement as of the
day and year first above written.


                                         PC ETCETERA, INC.



                                         By:    ______________________________
                                         Name:
                                         Title:


                                         -------------------------------------
                                           ROY MACHNES



                                       10

<PAGE>



EXHIBIT A

                             TO EMPLOYMENT AGREEMENT



Gentlemen:

         In connection  with my exercise of stock options granted to me pursuant
to the  Employment  Agreement made February 6, 1997 by and between myself and PC
Etcetera,  Inc.,  where such stock options are exercisable into shares of common
stock of PC ETCETERA,  INC., a Delaware  corporation (the  "Company"),  I hereby
acknowledge that I have been informed as follows:

         1. The  shares  of  common  stock of the  Company  to be  issued  to me
pursuant  to the  exercise of said  option  have not been  registered  under the
Securities Act of 1933, as amended (the "Act"),  and  accordingly,  must be held
indefinitely unless such shares are subsequently registered under the Act, or an
exemption from such registration is available.

         2. Routine sales of securities made in reliance upon Rule 144 under the
Act can be made  only  after  the  holding  period  and in  limited  amounts  in
accordance with the terms and conditions  provided by that Rule, and in any sale
to which that rule is not applicable, registration or compliance with some other
exemption under the Act will be required.

         3. The Company is under no  obligation  to me to register the shares or
to comply with any such exemptions under the Act.

         4. The  availability  of Rule 144 is dependent  upon  adequate  current
public  information with respect to the Company being available and, at the time
that I may desire to make a sale  pursuant to the Rule,  the Company may neither
wish nor be able to comply with such require ment.

         In  consideration of the issuance of certificates for the shares to me,
I hereby  represent  and  warrant  that I am  acquiring  such  shares for my own
account for investment, and that I will not sell, pledge or transfer such shares
in the absence of an effective  registration statement covering the same, except
as  permitted  by the  provisions  of Rule 144,  if  applicable,  or some  other
applicable exemption under the Act. In view of this representation and warranty,
I agree  that  there may be  affixed  to the  certificates  for the shares to be
issued to me, and to all certificates issued hereafter  representing such shares
(until in the opinion of counsel, which opinion must be reasonably  satisfactory
in form and substance to counsel for the Company,  it is no longer  necessary or
required) a legend as follows:





<PAGE>



         "The shares of common stock  represented by this  certificate  have not
         been registered  under the Federal  Securities Act of 1933, as amended.
         and were acquired by the registered holder pursuant to a representation
         and  warranty  that such holder was  acquiring  such shares for his own
         account and for investment, with no intention to transfer or dispose of
         the same, in violation of the  registration  requirements  of that Act.
         These shares may not be sold,  pledged or transferred in the absence of
         an effective  registration  statement under the Securities Act of 1933,
         as  amended,  or an opinion of  counsel,  which  opinion is  reasonably
         satisfactory to counsel to the Company, to the effect that registration
         is not required under said Act."

         I  further  agree  that the  Company  may place a stop  order  with its
Transfer Agent,  prohibiting the transfer of such shares,  so long as the legend
remains on the certificates representing the shares.

                                        Very truly yours,


                                        By:  ________________________________

                                        Print Name: _________________________

                                        Date: _______________________________




<PAGE>



                                                                       EXHIBIT D




                       EMPLOYMENT AGREEMENT BY AND BETWEEN
                                    ELAN PENN
                              AND PC ETCETERA, INC.




<PAGE>



                                    ELAN PENN
                              EMPLOYMENT AGREEMENT

         This  agreement is dated  February 6, 1997 among PC  ETCETERA,  INC., a
Delaware  corporation ("PCE"), and ELAN PENN (the "Executive" and, together with
PCE, the "Parties").  The Executive has been a key employee of Mashov  Computers
Marketing  Ltd.  ("Mashov"),  which is  acquiring  a 69% stock  interest  in PCE
pursuant to that certain Stock Purchase  Agreement dated February 6, 1997 by and
between Mashov and PCE (the "Stock Purchase Agreement"), and the Parties desire,
subject  to the  execution  of the Stock  Purchase  Agreement,  to enter into an
employment  agreement on the terms and conditions  hereinafter  set forth.  This
Agreement shall become effective immediately.

         NOW, THEREFORE,  in consideration of the mutual agreements  hereinafter
set forth, the Parties agree as follows:

         Section 1.         Employment and Term

         PCE hereby  employs the Executive,  and the Executive  hereby agrees to
serve, as Chief Financial Officer of PCE, with the duties set forth in Section2,
for a term  (hereinafter  called  the  "Term  of  Employment")  of  three  years
beginning on the date hereof and ending on the third annual  anniversary  of the
date  hereof.  PCE  acknowledges  that the  Executive  also  serves as the Chief
Financial Officer of Mashov Computers  Marketing Ltd. and Mashov Computers Ltd.,
and will not devote his full time to the  affairs  of PCE.  Notwithstanding  the
provisions  of  the  immediately  preceding  sentence  of  this  Section1,  this
Agreement  may  automatically  terminate  earlier  in the  manner  set  forth in
Section5.



                                        1

<PAGE>


         Section 2.         Duties

         (a) The  Executive is to serve as Chief  Financial  Officer of PCE. The
immediately  preceding  sentence of this  Section2(a)  shall not be construed to
limit the power of the Board of PCE (the "Board") to elect officers  annually or
to remove officers in accordance with the bylaws of PCE.

         (b) The Executive  agrees that during the Term of Employment his duties
and assignments  shall be as the Chief Financial Officer of PCE, except that the
Executive   shall  not  be  required  to  perform  any  duties  or   assignments
inconsistent with his experience and qualifications.

         (c) During the Term of Employment  the Executive  shall,  except during
customary  vacation periods and periods of illness,  devote a substantial amount
of his business time and attention to the  performance  of his duties  hereunder
and to the business and affairs of PCE and to  promoting  the best  interests of
PCE and he shall not,  either  during or outside  such  normal  business  hours,
engage in any activity  inimical to such best  interests.  The  Executive  shall
competently perform all assigned duties; carry out the policies, directives, and
decisions  of the Board;  not  withhold  information  from the  Board,  and will
promptly  report to the  Board any  information  which may  affect  PCE's or any
affiliate's business; and refrain from any conduct which is illegal,  dishonest,
fraudulent,  or detrimental to PCE's or any affiliate's  business, as determined
by the Board.

         Section 3.         Compensation During the Term of Employment



                                        2

<PAGE>



         (a) Base Salary.  During the Term of  Employment,  PCE shall pay to the
Executive  base  compensation  (in  addition to the  compensation  provided  for
elsewhere in this  Agreement)  at such rate as the Executive and the Board shall
agree (the "Base Salary"),  but at not less than the rate of $ 10,000 per month,
less appropriate payroll taxes, payable in such periodic installments as PCE may
determine but not less often than monthly,  with annual reviews and adjustments,
if any, at the  discretion of the Board.  The  Executive's  Base Salary shall be
adjusted  monthly in a  percentage  amount equal to the increase in the Consumer
Price Index as published by the Israeli Bureau of Labor Statistics or comparable
agency.

         (b) Bonus Compensation. With respect to each fiscal year of PCE falling
in whole or in part within the Term of Employment beginning with the fiscal year
ending  December  31,  1997,  the  Executive  shall be eligible  for a bonus (in
addition to his Base Salary),  in amount  established  at the  discretion of the
Board.  One-half of such bonus compensation shall be payable to the Executive in
July (on an estimated basis) and the balance in the succeeding January.

         With  respect to any fiscal  year of PCE which falls in part but not in
whole  within  the Term of  Employment,  the  bonus  compensation  to which  the
Executive is eligible under this  Section3(b)  shall be prorated on the basis of
the number of days of such fiscal  year  falling  within the Term of  Employment
except that if the Term of Employment  ends within five days before or after the
end of a fiscal year,  there shall be no proration  and such bonus  compensation
shall be payable  with  respect  to the full  fiscal  year  ending  within  such
five-day period.

         (c) Expenses.  PCE shall reimburse the Executive,  upon presentation of
proper  documentation,  for reasonable expenses incurred by the Executive in the
performance of his assigned duties.



                                        3

<PAGE>



         (d) Fringe Benefits and Perquisites. During the Term of Employment, the
Executive  shall enjoy the customary  perquisites  of office,  including but not
limited to an automobile  befitting his status and associated  expenses,  office
space and furnishings,  secretarial services,  expense  reimbursements,  and any
similar  emoluments  customarily  afforded to the executive officers of PCE. The
Executive  shall  also be  entitled  to receive or  participate  in all  "fringe
benefits" and employee  benefit plans  provided or made  available by PCE to its
executives or management personnel generally, such as, but not limited to, group
hospitalization, medical, life and disability insurance, and pension, retirement
and profit-sharing plans.

         (e) Vacations. The Executive shall be entitled each year to four weeks'
vacation or vacations in  accordance  with the policies of PCE as  determined by
PCE  from  time  to  time.  PCE  shall  not  pay the  Executive  any  additional
compensation for any vacation time not used by the Executive.

         Section4  The PCE Stock Options.

         (a) Terms.  PCE shall grant to the  Executive  200,000 stock options to
purchase Common Shares of PCE ( the "Options"). The Options shall vest and shall
be deemed earned in accordance with the following  schedule,  provided that such
Options  scheduled  to vest on such dates shall not vest or be deemed  earned if
the  Executive  is not  employed  by PCE for any reason on the date on which the
Option is scheduled to vest:

Date on Which Options Vest:      Number of Options Vesting on
                                 Such Date:
August 1, 1997:                  66,667
August 1, 1998:                  66,666
August 1, 1999:                  66,666

In the event of a sale,  merger or  consolidation of PCE after February 1, 1998,
all unexercised Options shall immediately vest.

         (b) Exercise Price.  The exercise price per Option shall be the average
of the bid and asked price of the shares of PCE as quoted on the NASDAQ Bulletin
Board for the 10 business days subsequent to the date hereof.

         (c) Period During Which Exercisable. Options shall be exercisable for a
period of five years from the date on which such options vest, or until 3 months
after the date of any termination of employment,  whichever is earlier.  Options
not timely exercised shall lapse and be of no further force or effect.

         (d) Form of Exercise.  Options  exercisable  in  accordance  with their
terms shall be exercised  only by delivering a fully  executed  Option  Exercise
Notice, the form of which is attached hereto as Exhibit A, together with payment
therefor in the form of a cashier's check.

         Section 5.  Termination

         (a)  Disability  or  Death.  If,  during  the Term of  Employment,  the
Executive,  by  reason  of  physical  or  mental  disability,  is  incapable  of
performing his principal  duties  hereunder for an aggregate of 180 working days
out of any period of twelve consecutive  months, PCE at its option may terminate
the Term of Employment  effective  immediately by notice to the Executive  given
within 90 days after the end of such 180-day period.  If the Executive shall die
during  the Term of  Employment  or if PCE  terminates  the  Term of  Employment
pursuant to the  immediately  preceding  sentence  by reason of the  Executive's
disability, PCE shall pay to the Executive, or



                                        4

<PAGE>



to the  Executive's  legal  representatives,  or in accordance  with a direction
given by the  Executive  to PCE in writing,  an amount  equal to one year's Base
Salary.

         (b)  Retirement.

                  (i) The Term of Employment  shall end  automatically,  without
         action by either party, on the Executive's 65th birthday unless,  prior
         to such birthday, the Executive and PCE have agreed in writing that the
         Term of Employment shall continue past such 65th birthday.

                  (ii) If the Term of Employment ends pursuant to this paragraph
         by reason  of a notice  given by either  party as herein  permitted  or
         automatically  at age 65 or any subsequent  birthday,  PCE shall pay to
         the Executive, or to another payee specified by the Executive to PCE in
         writing, the Executive's Base Salary and Bonus Compensation prorated to
         the date on which the Term of Employment ends.

                  (iii) Anything hereinabove to the contrary notwithstanding, if
         any provision of this paragraph  violates  federal or applicable  state
         law relating to  discrimination on account of age, such provision shall
         be deemed  modified or suspended  to the extent  necessary to eliminate
         such  violation  of law.  If at a later  date,  by  reason  of  changed
         circumstances  or otherwise,  the  enforcement of such provision as set
         forth  herein would no longer  constitute  a violation of law,  then it
         shall be enforced in accordance with its terms as set forth herein. 

         (c) Change of Control.  In the event of a sale, merger or consolidation
of PCE  such  that  substantially  all of the  assets  of PCE  shall  be sold or
otherwise transferred to another entity, and



                                        5

<PAGE>



such sale or transfer  results in the termination of Executive,  Executive shall
receive as severance 6 month's Base Salary.

         (d)  Termination  During the Term of Employment.  Should the Board,  in
their  discretion,  terminate the Term of  Employment  for any reason other than
Executive's  Disability,  Death, or Retirement,  then Executive shall receive as
severance 6 month's Base Salary.

         (e) Failure to Renew Executive's Employment With PCE. Should the Board,
in  their  discretion,  choose  not to  renew  Executive's  Employment  with PCE
following the Term of Employment,  then  Executive  shall receive as severance 6
month's Base Salary.

         Section 6.         Company's Right to Injunctive Relief

         The  Executive  acknowledges  that his  services to PCE are of a unique
character, which gives them a peculiar value to PCE, the loss of which cannot be
reasonably  or adequately  compensated  in damages in an action at law, and that
therefore,  in  addition  to any  other  remedy  which PCE may have at law or in
equity,  PCE  shall be  entitled  to  injunctive  relief  for a  breach  of this
Agreement by the Executive.

         Section 7.         Mergers and Consolidations; Assignability

         In the event  that PCE,  or any  entity  resulting  from any  merger or
consolidation  referred to in this  Section7  or which  shall be a purchaser  or
transferee so referred to, shall at any time be merged or  consolidated  into or
with any other entity or entities, or in the event that substantially all of the
assets  of PCE or any such  entity  shall be sold or  otherwise  transferred  to
another entity, the provisions of this Agreement shall be binding upon and shall
inure to the benefit of the  continuing  entity in or the entity  resulting from
such merger or consolidation or the entity to which such assets shall be sold or
transferred. Except as provided in the immediately preceding



                                        6

<PAGE>



sentence of this Section7,  this Agreement  shall not be assignable by PCE or by
any entity referred to in such immediately  preceding  sentence.  This Agreement
shall not be assignable by the Executive, but in the event of his death it shall
be binding  upon and inure to the  benefit of his legal  representatives  to the
extent required to effectuate the terms hereof.

         Section 8.         Captions

         The captions in this Agreement are not part of the  provisions  hereof,
are merely for the  purpose of  reference  and shall have no force or effect for
any purpose  whatsoever,  including the  construction  of the provisions of this
Agreement,  and if any  caption  is  inconsistent  with any  provisions  of this
Agreement, said provisions shall govern.

         Section 9.         Binding Effect

         This  Agreement  shall be binding  upon and inure to the benefit of the
Parties and their respective successors and permitted assigns.

         Section 10.        Execution of Agreement

         This  Agreement  will  be  executed   simultaneously  in  two  or  more
counterparts,  each of which shall be deemed an original  but all of which shall
constitute one and the same instrument and agreement.

         Section 11.        Choice of Law

         This  Agreement  is made in, and shall be governed by and  construed in
accordance with the laws of the State of New York without reference to its rules
as to conflicts of laws.

         Section 12.        Notices



                                        7

<PAGE>



         All notices  given  hereunder  shall be in writing and shall be sent by
registered  or certified  mail or  delivered by hand,  and, if intended for PCE,
shall be addressed  to it (if sent by mail) or delivered to it (if  delivered by
hand) at its  principal  office for the attention of the  Secretary,  or at such
other address and for the attention of such other person of which PCE shall have
given notice to the  Executive in the manner herein  provided,  and, if intended
for the Executive, shall be delivered to him personally or shall be addressed to
him (if  sent by  mail)  at his most  recent  residence  address  shown in PCE's
employment  records or at such other  address or to such  designee  of which the
Executive  shall have given notice to PCE in the manner  herein  provided.  Each
such  notice  shall be deemed to be given on the date of mailing  thereof or, if
delivered personally, on the date so delivered.

         Section 13.        Amendment and Modification

         Any  amendment  or agreement  supplemental  hereto shall not be binding
upon either party unless executed in writing by PCE and the Executive.

         Section 14.        Entire Agreement

         This  Agreement  supersedes and cancels all prior  agreements,  whether
verbal or  written,  among PCE and the  Executive  and  constitutes  the  entire
agreement of the Parties on the subject matter hereof.

         Section 15.        Severability

         Each paragraph of this Agreement or portion thereof shall be treated as
severable, to the end that if any paragraph or portion thereof shall be declared
illegal,  invalid or unenforceable,  this Agreement shall be interpreted so that
part only is invalid,  without  invalidating  the  remainder of this  Agreement,
which shall remain in full force and effect as though such paragraph or



                                        8

<PAGE>



portion  thereof had never been  contained in this  Agreement,  and the affected
part shall be  interpreted,  consistent with the law, to carry out the intent of
the parties.
         IN WITNESS WHEREOF,  the Parties have executed this Agreement as of the
day and year first above written.


                                         PC ETCETERA, INC.



                                         By:     _____________________________
                                         Name:
                                         Title:


                                         -------------------------------------
                                           ELAN PENN



                                        9

<PAGE>



EXHIBIT A

                             TO EMPLOYMENT AGREEMENT



Gentlemen:

         In connection  with my exercise of stock options granted to me pursuant
to the  Employment  Agreement made February 6, 1997 by and between myself and PC
Etcetera,  Inc.,  where such stock options are exercisable into shares of common
stock of PC ETCETERA,  INC., a Delaware  corporation (the  "Company"),  I hereby
acknowledge that I have been informed as follows:

         1. The  shares  of  common  stock of the  Company  to be  issued  to me
pursuant  to the  exercise of said  option  have not been  registered  under the
Securities Act of 1933, as amended (the "Act"),  and  accordingly,  must be held
indefinitely unless such shares are subsequently registered under the Act, or an
exemption from such registration is available.

         2. Routine sales of securities made in reliance upon Rule 144 under the
Act can be made  only  after  the  holding  period  and in  limited  amounts  in
accordance with the terms and conditions  provided by that Rule, and in any sale
to which that rule is not applicable, registration or compliance with some other
exemption under the Act will be required.

         3. The Company is under no  obligation  to me to register the shares or
to comply with any such exemptions under the Act.

         4. The  availability  of Rule 144 is dependent  upon  adequate  current
public  information with respect to the Company being available and, at the time
that I may desire to make a sale  pursuant to the Rule,  the Company may neither
wish nor be able to comply with such require ment.

         In  consideration of the issuance of certificates for the shares to me,
I hereby  represent  and  warrant  that I am  acquiring  such  shares for my own
account for investment, and that I will not sell, pledge or transfer such shares
in the absence of an effective  registration statement covering the same, except
as  permitted  by the  provisions  of Rule 144,  if  applicable,  or some  other
applicable exemption under the Act. In view of this representation and warranty,
I agree  that  there may be  affixed  to the  certificates  for the shares to be
issued to me, and to all certificates issued hereafter  representing such shares
(until in the opinion of counsel, which opinion must be reasonably  satisfactory
in form and substance to counsel for the Company,  it is no longer  necessary or
required) a legend as follows:





<PAGE>


         "The shares of common stock  represented by this  certificate  have not
         been registered  under the Federal  Securities Act of 1933, as amended.
         and were acquired by the registered holder pursuant to a representation
         and  warranty  that such holder was  acquiring  such shares for his own
         account and for investment, with no intention to transfer or dispose of
         the same, in violation of the  registration  requirements  of that Act.
         These shares may not be sold,  pledged or transferred in the absence of
         an effective  registration  statement under the Securities Act of 1933,
         as  amended,  or an opinion of  counsel,  which  opinion is  reasonably
         satisfactory to counsel to the Company, to the effect that registration
         is not required under said Act."

         I  further  agree  that the  Company  may place a stop  order  with its
Transfer Agent,  prohibiting the transfer of such shares,  so long as the legend
remains on the certificates representing the shares.

                                        Very truly yours,


                                        By:  ________________________________

                                        Print Name: _________________________

                                        Date: _______________________________




<PAGE>
                                                                       EXHIBIT E


                                PC ETCETERA, INC.

                  Certificate of Designations  of Preferred Stock  Authorized by
                  Resolution of the Board of Directors Providing for an Issue of
                  658,412  Shares  of  Preferred  Stock  Designated   "Series  C
                  Preferred Shares."

                  PC Etcetera, Inc. (the "Corporation"), a corporation organized
and existing  under the General  Corporation  Law of the State of  Delaware,  in
accordance  with the provisions of Section 151 of Title 8 thereof and Article IV
of the Corporation's Certificate of Incorporation, DOES HEREBY CERTIFY THAT:

                  Pursuant to authority conferred upon the Board of Directors by
the Certificate of Incorporation of the Corporation, said Board of Directors, at
a meeting duly held, adopted a resolution  providing for the issuance of 658,412
shares  of the  Corporation's  Preferred  Stock,  par  value  $.001  per  share,
designated "Series C Preferred Shares", which resolution is as follows:

                  RESOLVED,  that, pursuant to the authority vested in the Board
of Directors of the Corporation by the Certificate of  Incorporation,  the Board
of  Directors  does hereby  provide for and  authorize  the  issuance of 658,412
shares of the Preferred Stock, par value $.001 per share, of the Corporation, to
be  designated  "Series C  Preferred  Shares" of the  presently  authorized  but
unissued   shares  of  Preferred   Stock.   The  voting  powers,   designations,
preferences,  and relative,  participating,  optional or other special rights of
the Series C  Preferred  Shares  authorized  hereunder  and the  qualifications,
limitations and restrictions of such preferences and rights are as follows:

                  (i) Dividends.  The holders of Series C Preferred Shares, on a
pari passu basis with the holders of the Corporation's Common Shares (based upon
the  number of Common  Shares  into  which the  Series C  Preferred  Shares  are
convertible),  shall be entitled to receive such dividends as may be declared by
the Board of Directors. Declared but unpaid dividends shall not bear interest.

                  (ii)  Voting  Rights.  The  holders of the Series C  Preferred
Shares  shall be  entitled to vote on all  matters  required to be or  otherwise
submitted to a vote of holders of the Corporation's  Common Shares.  The holders
of the Series C Preferred  Shares  shall vote  together  with the holders of the
Corporation's  Common  shares as a single  class.  In such  matters on which the
holders of the Series C Preferred  Shares are  entitled  to vote,  each Series C
Preferred  Share  shall be  entitled to ten (10) votes for every one (1) vote to
which each Common Share of the Corporation is entitled.






                 
<PAGE>


                  (iii)    Conversion.

                           (A) Conversion Right. Subject to the authorization of
shareholders  holding a sufficient number of the Corporation's  Common Shares to
permit such conversion,  each Series C Preferred Share shall be convertible,  at
the option of the holder  thereof,  at the office of the  Corporation,  into ten
(10) Common Shares of the Corporation.

                           (B)   Procedure.   Before  any  holder  of  Series  C
Preferred Shares shall be entitled to receive Common Shares upon conversion, the
holder shall (I) surrender the certificate(s)  therefor,  duly endorsed,  at the
principal  offices of the  Corporation and (II) shall give written notice to the
Corporation  at such  offices  that the holder  elects to convert  the same into
Common  Shares and shall  further state therein the number of Series C Preferred
Shares being  converted.  Subject to the provisions  hereof,  effective upon the
receipt by the Corporation of the  certificate(s)  pursuant to and in accordance
with (I) above and the written  notice  pursuant to and in accordance  with (II)
above (the "Effective Conversion Date"), the holder shall thereupon be deemed to
be the  holder  of  record  of  the  Common  Shares  issuable  upon  conversion,
notwithstanding  that the stock transfer books of the Corporation  shall then be
closed or that the certificate(s) representing such Common Shares shall not then
be actually delivered to the holder. Subject to the provisions hereof,  promptly
following  the  Effective  Conversion  Date,  the  Corporation  shall  cause its
transfer agent to issue and deliver to such holder of Series C Preferred  Shares
a  certificate  for the  number of Common  Shares to which the  holder  shall be
entitled.

                                      - 2 -

<PAGE>

                           (C) Fractional  Shares.  No fractional  Common Shares
shall be issued upon  conversion  of Series C Preferred  Shares.  In lieu of any
fractional  shares  to  which  the  holder  would  otherwise  be  entitled,  the
Corporation  shall  pay,  in cash,  an amount  equal to the  product of (i) such
fraction  of a share  times  (ii) the market  price of one  Common  Share on the
Effective  Conversion  Date. As used herein,  the term "market price" shall mean
the closing selling price or, if not available,  the mean of the closing bid and
asked prices, or, if not available, the mean of the highest bid and lowest asked
prices, of the Common Shares as quoted on a national securities exchange,  or in
the over-the-counter  market as reported by NASDAQ or, if not available,  by the
National Quotation Bureau, Incorporated,  as the case may be, or, if there is no
selling or bid or asked price on a  particular  day,  then the  closing  selling
price or, if not available, the mean of the closing bid and asked prices, or, if
not  available,  the mean of the  highest  bid and  lowest  asked  prices on the
nearest  trading  date before that day and for which such prices are  available,
and if the Common  Shares are not  listed on such an  exchange  or trade in such
market  on the  Effective  Conversion  Date,  then  the  market  price  shall be
determined by the Board of Directors by taking into  consideration  all relevant
factors, including, but not limited to, the Corporation's net worth, prospective
earning power and dividend paying capacity.

                           (D) Reservation of Shares  Issuable Upon  Conversion.
Subject to the authorization of shareholders  holding a sufficient number of the
Corporation's   Common  Shares  to  permit  such  reservation  of  shares,   the
Corporation  shall at all times reserve and keep available out of its authorized
but unissued  Common Shares,  solely for the purpose of effecting the conversion
of the Series C Preferred Shares, such number of its Common Shares as shall from
time to time be sufficient to effect the conversion of all outstanding  Series C
Preferred  Shares;  provided,  however,  that  nothing  contained  herein  shall
preclude the  Corporation  from  satisfying  its  obligations  in respect of the
conversion  of the Series C Preferred  Shares by delivery of Common Shares which
are held in the treasury of the Corporation.

                           (E) Lost,  Stolen or Destroyed  Certificates.  In the
event  that  the  holder  notifies  the  Corporation  that  the   certificate(s)
representing  Series C Preferred Shares have been lost,  stolen or destroyed and
either (i) provides a letter,  in form  satisfactory to the Corporation,  to the
effect that he will  indemnify the  Corporation  from any loss incurred by it in
connection  therewith,  and/or (ii) provides an indemnity bond in such amount as
is reasonably required by the Corporation,  the Corporation having the option of
electing  either  (i) or  (ii)  or  both,  the  Corporation  may,  in  its  sole
discretion,  accept such letter and/or  indemnity bonds in lieu of the surrender
of the certificate(s) as required by subsections (iii) and (iv) hereof.

                           (F) Statutory Restrictions.  The foregoing provisions
for  conversion  of the  Series  C  Preferred  Shares  shall be  subject  to all
applicable statutory limitations and restrictions.

                  (iv)  Liquidation  Preferences.  Subject  to  the  liquidation
rights and  preferences of the Series A Preferred  Shares of the Corporation and
any other stock of the Corporation ranking in liquidation senior to the Series C
Preferred  Shares,  in the event of any  voluntary or  involuntary  liquidation,
dissolution or winding up or the Corporation,  the holders of Series C Preferred
Shares will be entitled to receive,  prior and in preference to any distribution
of the assets or surplus funds of the  Corporation  to the holders of any Common
Shares by reason of the ownership  thereof,  an amount equal to the fixed sum of
one tenth of one cent ($.001) per share and no more (the "Preferential Amount").
If,  upon  the  occurrence  of  such  an  event,   the  assets  and  funds  thus
distributable   among  the  holders  of  Series  C  Preferred  Shares  shall  be
insufficient  to permit  the  payment to such  holders of the full  Preferential
Amount,  then, the entire assets and funds of the Corporation  legally available
for  distribution  to the  holders of the  Series C  Preferred  Shares  shall be
distributed ratably among such holders in accordance with the respective amounts
which would be payable on such shares if all amounts  payable  thereon were paid
in full.  After the  payment or setting  apart of the full  Preferential  Amount
required to be paid to the holders of Series C Preferred Shares,  the holders of
Common  Shares or any other  stock of the  Corporation  ranking  in  liquidation
junior to the Series C Preferred Shares shall be entitled to receive ratably all
remaining assets or surplus funds of the Corporation. Neither the merger or
consolidation  of the  Corporation,  nor the sale, lease or conveyance of all or


                                      - 3 -

<PAGE>

part of its assets, shall be deemed to be a liquidation,  dissolution or winding
up of the  affairs of the  Corporation,  either  voluntarily  or  involuntarily,
within the meaning of this section.

                  (v) Sinking Fund.  The Series C Preferred  Shares shall not be
entitled to the benefit of any sinking  fund to be applied to their  purchase or
redemption.

                           IN WITNESS WHEREOF, PC ETCETERA, INC. has caused this
certificate to be executed by its President and attested by its Secretary this
_____ day of _______________, 1997.

                                       PC ETCETERA, INC.

                                       By:  __________________________
                                              Terry I. Steinberg,
                                              President

ATTEST:


- --------------------------
Joseph Sabrin,
Secretary

                                      - 4 -

<PAGE>
                                                                       EXHIBIT F


                               PURCHASE AGREEMENT

         PURCHASE AGREEMENT  ("Agreement") dated as of February 6, 1997, between
ELRON  ELECTRONIC  INDUSTRIES  LTD.,  an Israeli  company  ("Elron")  and MASHOV
COMPUTERS MARKETING LTD., an Israeli company ("Mashov").

         WHEREAS,  Mashov owns 70% of the issued and outstanding ordinary shares
of Mashov  Computer Based Training  (C.B.T.) Ltd.  ("CBT") and Elron owns 30% of
the issued and outstanding ordinary shares of CBT; and

         WHEREAS,  Mashov proposes to enter into a Stock Purchase Agreement (the
"Stock  Purchase  Agreement")  with PC Etcetera,  Inc.,  a Delaware  corporation
("PCE") pursuant to which Mashov will purchase  approximately  69% of the issued
and  outstanding  common  stock of PCE,  and  Mashov  has  agreed in  connection
therewith to transfer to PCE 100% of the share capital of CBT; and

         WHEREAS, in connection with the transactions  contemplated by the Stock
Purchase  Agreement  and  subject to the terms and  conditions  hereinafter  set
forth,  Mashov  desires to  purchase  from Elron,  and Elron  desires to sell to
Mashov, its entire interest in CBT.

         NOW, THEREFORE, Elron and Mashov agree as follows:

         Section 1.        Sale and Purchase of Shares.

         (a) Subject to the  applicable  terms and  conditions set forth in this
Agreement,  Elron will sell to Mashov,  and Mashov will purchase from Elron,  on
the Closing Date (as  hereinafter  defined),  all of the ordinary  shares of CBT
held by Elron (the "CBT Shares"),  which shares  represent 30% of the issued and
outstanding ordinary shares of CBT as of the date hereof.

         (b) The purchase  price to be paid by Mashov as  consideration  for the
CBT Shares on the Closing Date (the  "Purchase  Price") shall consist of 130,000
shares of Common Stock of PCE (the "PCE Shares").

         Section 2.        Closing.

         (a) On the day on which the  closing  shall take place  under the Stock
Purchase  Agreement (herein called the "Closing Date"),  immediately  before the
closing under the Stock Purchase  Agreement  takes place,  Elron will deliver to
Mashov certificates  representing the CBT Shares against Mashov's undertaking to
deliver  to Elron as soon as  practicable  after  the  closing  under  the Stock
Purchase  Agreement shall take place, the PCE Shares.  Mashov shall hold the CBT
Shares in escrow pending the closing under the Stock Purchase Agreement.

        
<PAGE>



         (b) On the Closing Date,  immediately after the closing under the Stock
Purchase Agreement takes place or as soon as practicable thereafter, Mashov will
deliver to Elron certificates representing the PCE Shares. If for any reason the
closing under the Stock  Purchase  Agreement  does not take place,  Mashov shall
return the CBT Shares to Elron.

         Section 3. Director Resignations.  Within three (3) business days after
the  Closing  Date,  Elron  shall  ensure  that  each  director  on the Board of
Directors  of CBT  elected or  appointed  by or on behalf of Elron  submits  his
written  resignation  from the Board of  Directors  of CBT,  effective as of the
Closing Date.

         Section 4. Integration and  Severability.  This Agreement  embodies the
entire agreement and understanding between the parties hereto and supersedes all
prior agreements and  understandings  relating to the subject matter hereof.  In
case any one or more of the  provisions  contained  in this  Agreement or in any
instrument  contemplated hereby for such date, or any application thereof, shall
be invalid, illegal or unenforceable in any respect, the validity,  legality and
enforceability  of the  remaining  provisions  contained  herein  and any  other
application thereof, shall not in any way be affected or impaired thereby.

         Section 5. Counterparts;  Facsimile  Signatures.  This Agreement may be
executed in two or more counterparts,  each of which shall be deemed an original
but  all of  which  shall  together  constitute  one and  the  same  instrument.
Facsimile   signatures   shall  be  acceptable  for  the   consummation  of  the
transactions  contemplated hereby, provided that any party providing a facsimile
signature  hereto shall deliver to the other party an original  signature within
five (5) business days after the Closing Date.

         Section 6.  Governing  Law.  THIS  AGREEMENT  SHALL BE  GOVERNED BY AND
CONSTRUED AND  INTERPRETED  IN  ACCORDANCE  WITH THE LAWS OF THE STATE OF ISRAEL
(WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF LAW).


                                      - 2 -

<PAGE>


         IN  WITNESS  WHEREOF,  the  parties  hereto  have  each  executed  this
Agreement by their duly authorized officers as of the date first written above


                                      ELRON ELECTRONIC INDUSTRIES LTD.



                                      By:
                                         Name:
                                         Title:



                                      MASHOV COMPUTERS MARKETING LTD.


                                      By:
                                         Name:
                                         Title:



                                      - 3 -

<PAGE>
SCHEDULE 3.01

JURISDICTIONS SELLER QUALIFIED TO DO BUSINESS IN


New York State





<PAGE>









SCHEDULE 3.02


OUTSTANDING CAPITALIZATION AGREEMENTS


None




<PAGE>











SCHEDULE 3.04

INVESTMENTS



None




<PAGE>











SCHEDULE 3.07

FINANCIAL STATEMENT FAIR PRESENTATION


None





<PAGE>











SCHEDULE 3.08


UNDISCLOSED LIABILITIES

The following is a list of  liabilities  not  disclosed in the recent  financial
statements:

1.       Elron Electronic  Industries:  The Company owes Elron the reimbursement
of a lease taken out on behalf of the company's  Israeli  subsidiary.  The total
balance due is approximately $15,000 of which $3,100 is payable each month

2.       Ivy Hill Inc.:  Ivy Hill  billed the  Company  for  $12,927.16  for CBT
production  that was done in February  1996.  The Company had not  recorded  the
liability while it was researching the additional charges,  and negotiating with
them.

3.       Computer Intelligence Info Corp: The Company is in dispute and does not
feel  this  money  is  due.  However  Computer   Intelligence  has  begun  legal
proceedings  to collect the sum of  approximately  $6000.  Rather than incurring
significant  legal  fees,  the  Company  is trying  to  negotiate  a  settlement
agreement.

4.       PC Etcetera  Israel:  The Company has not  received all of the required
documentation  from  its  wholly  owned  subsidiary  prior to the  cessation  of
operations.  At present  we are aware of  approximately  $42,000 of  liabilities
still  outstanding  to vendors.  (Of this amount $1,670 are due to Sivan).  Only
estimated liabilities of $25,000 are disclosed in the financial statements.

5.       Internal  Revenue Service (IRS) Audit:  The IRS is currently  reviewing
the Company's  classifications between employees and Non-employees.  The IRS has
stated that there will be reclassification where the Company will be responsible
for  employment  taxes on the  individuals  involved.  While the Company can not
estimate the  liability at this time they are hoping the balance due will remain
under $30,000

6.       New York State  Insurance  Department:  The Company is currently  being
audited by the New York State Insurance fund for Workers Compensation insurance.
The Company is  estimating  that the three year audit will result in a liability
of approximately $35,000.

7.       New Jersey  Department of Labor: In 1994 the Company was audited by the
New Jersey  Department of Labor. The audit resulted in a balance due of $12,227.
The Company did not agree with this balance and has  requested  an audit.  As of
this date no audit has been scheduled. The Company pays the State $150 per month
as a temporary payment plan until the audit is scheduled.

8.       New York State  Department of Labor. As a result of the Internal Revnue
Service  audit the State of New York will be entitled to  Unemployment  taxes on
those consultants who are reclassified as employees.  The Company's Unemployment
rate is 7.1% of wages up to a maximum wage base of $7,000 per year.

9.       PC  Etcetera  Israel  has just  received  notice of  litigation  from a
leasing  company for payment of $12,000 (See disclosure in Schedule 3.18 Pending
and Threatened litigation)





Revised January 23, 1997


<PAGE>









SCHEDULE 3.09


CERTAIN CHANGES AND EVENTS

Purchase of Certain Assets

         A purchase  order has been  issued to  purchase  approximately  $26,000
worth of pentium pro180 computers.
In December and January

Transaction Borrowing

         The Company is under an  agreement  with  Rosenthal  and  Rosenthal  to
finance its trade receivables. The Company borrows funds daily. The loan balance
fluctuates with accounts receivable






<PAGE>









SCHEDULE 3.10


TITLE AND CONDITION OF ASSETS



         Borrowings under the Company's receivable financings are secured by the
accounts receivable.

         Bank loans and computer  equipment  leases are secured by the equipment
purchased with the proceeds of such financing.



<PAGE>









SCHEDULE 3.11


PROPRIETARY RIGHTS


TRADEMARKS

         The prior PC Etcetera logo is copyrighted,  however the logo is not the
one currently used. The current logo is not copyrighted

COPYRIGHTS

         All training manuals developed by the Company are copyrighted.


BRAND NAMES

         The Company  markets its computer  based  training  software  under the
brand  name  of  STAR to the  corporate  client  and  Help  Plus  to the  retail
industries

PROPRIETARY SYSTEMS

         ROSTER The Company's front end registrations system


PATENTS

None




<PAGE>








SCHEDULE 3.12


DESCRIPTION OF REAL PROPERTY OWNED


None




<PAGE>









SCHEDULE 3.13


REAL PROPERTY LEASES


1.       462 Seventh Avenue, New York

         Expires December 31, 2003
         Current Monthly Rent   $25,000

         4th Floor  (Office space) 8,500 square feet
         18th Floor (Classroom location) 7,500 square feet

2.       19 Fulton Street, New York, NY 10018

         Expires April 1997
         Current Monthly Rent   $4,000

         Approximately  2,000 square feet


Events that constitute default

         Under the terms and  conditions  of the lease  agreements  referred  to
above the  Company  can be  considered  in default  for non  payment of past due
rents. However, the Company continually communicates with the landlords, who are
working with the Company and have not filed any legal actions.

Notification

         The lease  agreement for 462 Seventh Avenue  requires that the landlord
be notified of this transaction.




<PAGE>









SCHEDULE 3.14


INSURANCE

Comprehensive General Liability

         Liability                     $1,000,000
         Aggregate Limit               $2,000,000

         Umbrella                      $4,000,000

Employee Benefits                      $1,000,000
Blanket Employee Dishonesty              $250,000
Commercial Automobile                  $1,000,000
401K fidelity Blanket                     $50,000
Contents
         462 Seventh Avenue              $300,000
         19 Fulton Street                 $50,000
         Unnamed Locations                $50,000

Workers compensation in the following states:
         New York
         New Jersey (canceled Dec 31, 1996)

"Key-Man"

         The Company is the  beneficiary of a $500,000 life insurance  policy on
both the President and Executive Vice President.  The Company, its President and
Executive Vice President are parties to an agreement which requires the Company,
upon the death of either such person, to purchase from the estate of such person
up to $500,000 of the  Company's  Common Stock at a price per share equal to the
Company's  revenues  for the last four  completed  fiscal  quarters  immediately
preceding  the date of death  divided  by the  number of  outstanding  shares of
Common  Stock  at the  time of  death.  The  Company's  purchase  obligation  is
conditioned  upon its receipt  of, and is only to the extent of, life  insurance
proceeds on such persons.








<PAGE>










SCHEDULE 3.15


LABOR MATTERS


None




<PAGE>










SCHEDULE 3.16


EMPLOYEE BENEFIT PLANS


The Company contributes to the following Employee Benefit Plans

         Stock Option
         Group Health, Medical and Dental
         Life Insurance
         Long Term Disability
         401(k)


In 1994 the  Company  created PC  Etcetera  Israel  when it  acquired of the Ace
Division of Elron Electonic Industries.  Elron gave 60,000 share of PC Etcetera,
Inc. stock to certain of their former employees.  These shares of stock are held
in a trust.  The trustee's are,  Kleinhandler  and Halevy,  the attorney's of PC
Etcetera, Israel.
The trust remained unchanged even after PC Etcetera Israel ceased operations.

























Revised January 31, 1997


<PAGE>









SCHEDULE 3.17


CERTAIN CONTRACTS AND ARRANGEMENTS


Receivable Financing Agreement

         The Company may  terminate  the Agreement on the renewal date by giving
Lender at least sixty (60) days prior written notice.

Equipment Financing

         The Company has several equipment leases with Hewlett Packard Financing
Inc. Expiration dates range from September of 1997 through June of 1998.

Bank Financing

         Citibank  Three year term loan maturing June 1997.  Monthly  payment of
principal and interest is $6559.

         Israel Discount Bank The Company is the guarantor on a loan obtained by
its  wholly  owned  subsidiary,  PC Etctera  Israel.  The  company is  currently
negotiating  payment terms and is presently paying interest of $3,600 per month.
The total outstanding balance is approximately $185,000.

Severance

         The  Company  is under an  agreement  with the former  President  of PC
Etcetera,  Israel, a current board member,  for severance payments in the amount
of $8,333.33 per month.  There is presently  three payments  remaining under the
agreement.


Related Party

         The Company is indebted to Gilbert  Steinberg,  the former  Chairman of
the Board of Directors and the President's  father. The loan, which was received
in 1991, has a balance of $33,333 plus accrued interest of $5,707.

         In an effort to help the Company through serious financial difficulties
the  President  and  Executive  Vice  President  did  not  accept  their  salary
compensation  for three months.  The  liabilities  on the books to each party is
$20,000

Knowledge Alliance

         Simultaneously  with  the  sale of all of the  outstanding  stock of PC
Etcetera Inc. the Company's wholly owned  subsidiary,  the purchaser paid to the
Company the sum of $200,000 as a non-refundable license payment in consideration
of the license by the  Company to PC Canada of certain  computer  software.  The
Company recognizes $5,556 of revenue a month from this transaction.


<PAGE>








SCHEDULE 3.17


CERTAIN CONTRACTS AND ARRANGEMENTS   (Continued)


Negotiations with Creditors

         The Company has  successfully  negotiated a composition  agreement with
certain  trade  vendors.  Creditors  classifications  are  broken out into three
categories  Creditors  whose  balances  due are in excess of $3,000 will be paid
100% of the outstanding  balance over 4 years.  Those whose balances are between
$1,000 and $2,999 will be paid 40% of the outstanding balance payable in 8 equal
quarterly payments. Creditors with balances under $1,000 will be paid 35% of the
outstanding balance, with payments due in November 1996 and August 1997.


Avshalom Aderet

         Attached  is a copy of the  agreement  the  Company  entered  into with
Avshalom Aderet the former president of PC Etcetera, Israel.






















Revised January 23, 1997


<PAGE>









SCHEDULE  3.18


LEGAL PROCEEDINGS

PENDING OR THREATENED

The  following  is a list of  litigations  pending  or  threatened.  All of them
pertain to non payment of debt and are being  handles by the  attorneys who have
been involved in the composition  agreement with  creditors.  There are no other
pending or threatened litigations.



COMPUTER INTELLIGENCE INFO CORP.

         Plaintiff is claiming that the Company owe them  approximately  $6,000.
The Company  disputes  this amount and is  currently  attempting  to negotiate a
settlement.

MIRROR IMAGES DISKETTE DUPLICATIONS

         Mirror  Images  is not  content  with  the  terms  of  the  Composition
agreement and wants payment of the obligation of $1,357.45 in full  immediately.
The  Company  is  hopeful  that it can  convince  them to accept the term of the
Composition agreement.

48TH AVENUE CARPET

         Also not content with the terms of the Composition  agreement and wants
payment of the obligation of $3,280. The Company is hopeful that it can convince
them to accept the term of the Composition agreement.


RDC CORPORATION (IN ISRAEL)

         PC  Etcetera  Israel  (through  its former  president)  was served with
papers by RDC.  They are  demanding  payment  of a balance  due on an  equipment
financing  lease in the amount of $12,000.  Mr. Aderet was under the  impression
that PC Israel and RDC had entered into a settlement  agreement  last year.  Mr.
Aderet is currently attempting to get more information from RDC

         PC Etcetera Israel ceased  operations in April of 1995. The Company has
several  outstanding  invoices  from  vendors that they have been unable to pay.
While no papers have been served  (other than RDC  described  above) the vendors
included  in  the  liabilities   disclosed  in  Schedule  3.08  are  threatening
litigation.









Revised January 23, 1997




<PAGE>




SCHEDULE 3.18 CONTINUED

LEGAL PROCEEDINGS


SETTLED

AGM OFFICE PRODUCTS

         Served the Company  with  summons to appear in small  claims  court for
balance of  $1,165.86.  The Company  settled for the sum of $825;  $600 paid and
$225 to be paid in January 1997

HOTEL COPY CENTERS OF NYC
D/B/A/ IMAGE TECH

         Balance due Image Tech the sum of $26,527.04  was to have been included
in composition  agreement.  Our attorneys  successfully  convinced plaintiffs to
sign composition agreement





























revised January 23, 1997


<PAGE>










SCHEDULE 3.19


TAXES


Returns not Filed

         PC Etcetera  Israel has not filed the required tax returns for 1995 nor
1996

Tax Accruals

         The following tax accruals are made subsequent to the recent  financial
statements

                  Workers Compensation  $36,000
                  Internal Revenue Service
                           Audit still in progress  and amount not known as yet.
         The Company is working  together with the IRS in order to determine the
         exact  amount due prior to the  preparation  of the  audited  financial
         statements as of December 31, 1996.
                  New Jersey Department of Labor


Tax Audits
         The following returns have been audited or are currently being audited
                  (See proposed accruals above)

                  Internal revenue Service  Employment  Examination of 1995 Form
                  1099 and W-2 New  Jersey  Department  of Labor  1994 Form 1099
                  State of New York  Unemployement  returns will be audited as a
                  result of the IRS Audit

Additional Tax Liabilities

         In connection with the Company's wholly owned  subsidiary,  the Company
has a liability to Israel's Chief Scientist for certain royalty payments related
to software development funding.

         In addition PC Etcetera Isreal has a balance of  approximately  $12,500
due  to  the  Chief  Scientist.  (This  amount  is  included  in  the  estimated
liabilities  disclosed in Schedule  3.08) The  statement of monies due (which is
required to be audited) has yet to be submitted to the Chief Scientist












Revised January 23, 1997



<PAGE>














SCHEDULE 3.20


ENVIRONMENTAL MATTERS


         None




<PAGE>



SCHEDULES 3.22

CERTAIN INTEREST

The Company is under and agreement  with Cadence  Management  Company to pay the
sum of $3,000 per month for the  advisory  services  of Martin  Kahn,  Chairman,
Board of Directors.

<TABLE>
<CAPTION>

COMPENSATION
- ------------
                                                             OTHER       STOCK       OPTIONS
DIRECTOR                   NOTE     SALARY      BONUS        CASH       PAYMENT      GRANTED
- --------                   ----     ------      -----        ----       -------      -------
<S>                        <C>    <C>          <C>         <C>          <C>         <C>   

Marty Kahn
     1996 (9 months)       (1)         -          -         36,000        -          20,000
     1995                  (1)         -          -         18,000        -          20,000
     1994                   -          -          -            -          -            -
Terry Steinberg
     1996 (9 months)       (2)      $58,500       -            -          -            -
     1995                           $99,360       -            -          -            -
     1994                          $131,750       -            -          -            -
Joseph Sabrin
     1996 (9 months)       (2)      $58,500       -            -          -            -
     1995                          $103,680       -            -          -            -
     1994                          $110,400       -            -          -            -
Avshalom Aderet
     1996 (9 months)       (3)      $28,000       -         $50,000       -
     1995                           $84,000       -            -          -
     1994                  (4)      $42,000       -            -          -
Avi Peri
     1996 (9 months)                   -          -            -          -            -
     1995                              -          -            -          -            -
     1995                              -          -            -          -            -
Gil Steinberg
     1996 (9 months)       (5)         -          -            -          -            -
     1995                              -          -            -          -            -
     1994                              -          -            -          -            -

<FN>

NOTES

(1) Payments  under the contract was $3,000 each month as of September 30, 1996.
Mr.  Kahn has  subsequently  agreed to reduce his fees as well as balance due by
50%.

(2) Terry  Steinberg  and Joseph  Sabrin did not  receive  any wages  during the
second  quarter of 1996.  Each is due $22,500 which is recorded in the financial
statements

(3) Avshalom  Aderet was formally the President of PC Etcetera  Israel,  Ltd. He
was paid regular  wages from January 1, 1996 through  April 30, 1996. As part of
his severance  package Mr.  Aderet was granted six month salary.  Of this amount
$25,000 was paid and $25,000 is still due him..  See  additional  contracts with
Mr. Aderet disclosed in schedule 3.17.

(4) In 1994 Avshalom Aderet was granted 45,000 options to purchase common stock.
In accordance with the Company's Stock Option Plan,  these options became voided
upon the termination of Mr. Aderet's employment with the Company.

(5) Mr.  Aderet's  1994  salary  only  includes  the  period  July 1,  1994 (the
inception of PC Etcetera Israel) through December 31, 1994.

(6) Gilbert  Steinberg's  warrants  issued in connection with certain loans have
been disclosed  under the liabilities and have not been included in this section
as compensation
</FN>
</TABLE>
<PAGE>



Revised January 23, 1997


<PAGE>









SCHEDULES  3.23


POWERS OF ATTORNEY

         None




LIMITATION ON COMPETITION

Knowledge Alliance

CANADA

         In connection with the Company's sale of its wholly owned subsidiary in
Toronto,  Canada,  the  Company  agreed  not  to  "within  Canada,  directly  or
indirectly  own,  manage,  operate,  control or  participate  in the  ownership,
management,  operation or control of, or be  connected  in any manner with,  any
business of the type and character  engaged in and competitive with the Training
Business.


SAN FRANCISCO AND BOISE OPERATIONS

         In  connection  with the sale of the  Company's San Francisco and Boise
Operations,  the Company has agreed not to within one hundred  fifty (150) miles
of either of the  Purchased  Locations  (the  "Restricted  Area"),  directly  or
indirectly  own,  manage,  operate,  control or  participate  in the  ownership,
management,  operation or control of or be  connected  in any manner  with,  any
business of the type and character  engaged in and competitive with the Training
Business being acquired by the Purchaser


HELP PLUS ISRAEL SALES

         As per the contract with Avshalom  Aderet,  the former  president of PC
Etcetera  Israel,  attached to schedule 3.17, the Company can not sell Help Plus
in English with in Israel
















Revised January 23, 1997


<PAGE>
                                  SCHEDULE 4.01

                                 Qualifications


Sivan Computers Training Center (1994) Ltd.

The Subsidiary is authorized to do business in Israel.




Mashov Computer Based Training (C.B.T.) Ltd.

The Subsidiary is authorized to do business in Israel.




<PAGE>



                                  SCHEDULE 4.02

                                 Capitalization


Sivan Computers Training Center (1994) Ltd.

The authorized  Share capital consists of 25,200 Ordinary Shares per value NIS 1
each. There are 1,000 Ordinary Shares issued and outstanding divided as follows:
700 shares  issued to Mashov  Computer  Marketing  Ltd. and 300 Ordinary  Shares
issued to Elron Electronic Industries Ltd.




Mashov Computer Based Training (C.B.T.) Ltd.

The authorized  Share capital consists of 29,400 Ordinary Shares per value NIS 1
each. There are 1,000 Ordinary Shares issued and outstanding divided as follows:
999 Ordinary  Shares issued to Mashov  Computers  Marketing  Ltd. and 1 Ordinary
Share issued to Mashov Computers Ltd.




<PAGE>



                                  SCHEDULE 4.04

                                   Investments


Sivan Computers Training Center (1994) Ltd.

None.



Mashov Computer Based Training (C.B.T.) Ltd.

None.





<PAGE>



                                  SCHEDULE 4.07

                      Financial Statements of Subsidiaries


Sivan Computers Training Center (1994) Ltd.

1994-95:  Hebrew versions provided.
1996:  See attached Balance Sheet and Statement of Operations.




Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                   SIVAN COMPUTERS TRAINING CENTER (1994) LTD.
                                 Balance Sheets


                                    Sept. 30       June 30       March 31     
                                      1996           1996          1996       
                                                   Unaudited                  
                                          U.S. Dollars (in thousands)         
ASSETS                                                                        
                                                                              
CURRENT ASSETS                                                                
Cash & cash equivalents                      90             81            133 
Marketable securities                         7             --             -- 
Trade receivables                         1,887          1,701          1,763 
Other accounts receivable                   478            488            467 
Inventories                                  34             20             21 
                                       --------       --------       --------
                                          2,496          2,290          2,382 
                                         ------         ------         ------ 
                                                                              
INVESTMENTS                                                                   
Investments in an affiliated                                             
company                                     138            137            109 
                                         ------         ------         ------

FIXED ASSETS, NET                         1,314          1,305          1,188
                                         ------         ------         ------
OTHER ASSETS                              1,854          1,889          1,971
                                         ------         ------         ------
                                     ----------      ---------       --------
                                          5,802          5,621          5,650
                                          =====          =====          =====



                                      Sept. 30          June 30     March 31   
                                        1996             1996            1996 
                                                     Unaudited               
                                            U.S. Dollars (in thousands)      
LIABILITIES &                                                     
SHAREHOLDERS EQUITY                                                         

CURRENT LIABILITIES                                                            

Trade payables                             476            556             527  
Related parties                            705(1)         700             705  
Other accounts payable                   2,003          1,817           1,834  
                                         -----          -----           -----  
                                         3,184          3,073           3,066  
                                        ------         ------          ------  
LONG TERM  LIABILITIES                                                         
                                                                               
Liabilities in respect of employee                                             
rights upon retirement, net                145            109              79  
                                        ------         ------          ------  
SHAREHOLDERS' EQUITY                     2,473          2,439           2,505  
                                        ------         ------          ------  
                                         5,802          5,621           5,650  
                                         =====          =====           =====  

- ----------
                                                                              
       (1) Includes  $480,000 of management fees and interest charges payable to
Mashov  Computers  Marketing  Ltd.  which will be  non-recurring  following  the
Closing  Date,  except for interest  charges on the debt  referred to in Section
6.12 of the Agreement.
<PAGE>



                   SIVAN COMPUTERS TRAINING CENTER (1994) LTD.

                            STATEMENTS OF OPERATIONS


                                              Sep. 30       June 30     March 31
                                               1996          1996         1996
                                                         Unaudited
                                                 U.S. Dollars (in thousands)

Revenues from training                         2,321         2,057         2,109
Cost of training                               1,220         1,133         1,072
                                               -----         -----         -----
     Gross Profit:                             1,101           924         1,037
                                              ------        ------        ------
Selling expenses                                 309           282           272
General and administrative expenses(2)           686           610           590
                                                 ---           ---           ---
                                                 995           892           862
                                              ------       ------        ------
                                              ------       -------       ------
Operating income before financial expenses       106            32           175
Financial expenses, net                          104           164           143
                                             -------       -------        ------
                                                   2         (132)            32
Company's share in earnings of affiliated
companies, net                                     9            23             8
                                            --------      --------      --------
Net income (loss) for the period                  11           109            40
                                            ========       =======       =======


- --------
         (2) Includes intercompany charges payable to Buyer. See Footnote 1.




<PAGE>



                                  SCHEDULE 4.08

                                   Liabilities


Sivan Computers Training Center (1994) Ltd.

None.



Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                                  SCHEDULE 4.09

                   Changes and Events since September 30, 1996

Sivan Computers Training Center (1994) Ltd.

None.



Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                                  SCHEDULE 4.10

                                 Property Liens


Sivan Computers Training Center (1994) Ltd.

None, except the debentures to the bank in the due course of business.



Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                                  SCHEDULE 4.11

                               Proprietary Rights

Sivan Computers Training Center (1994) Ltd.

1.       An Israeli Trade Mark No. 94936 "Sivan Computers  Training"  registered
         on 2.6.96.

2.       An Israeli Trade Mark No. 95986 "Sivan Computers Software and Training"
         registered on 1.7.96.

3.       An  Israeli  Trade  Mark  No.  95985  "Sivan  Center  for  Professional
         Training" registered on 1.7.96.

4.       An Israeli  Trade Mark No.  95984 "Sivan  Computers - Training  Center"
         registered on 1.7.96.

5.       An  Israeli  Trade  Mark  No.  95983  "Sivan  Center  for  Professional
         Extension" registered on 1.7.96.

6.       An Israeli Trade Mark No. 95982 "Sivan Professional Preparation for the
         Computer Professions" registered on 1.7.96.

7.       An Israeli Trade Mark No. 96120 "Sivan" registered 2.6.96.



Mashov Computer Based Training (C.B.T.) Ltd

None.




<PAGE>



                                  SCHEDULE 4.12

                              Real Property Leases

Sivan Computers Training Center (1994) Ltd.

1.       Lease Agreement with Zirak Management and Holdings Ltd. dated March 17,
         1996.

2.       Lease Agreement with Nave Schuster Ltd. dated May 31, 1996.

3.       Lease Agreement with Zeller, Avlagon Leasing Ltd. dated March 14, 1995.



Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                                  SCHEDULE 4.13

                                  Labor Matters


Sivan Computers Training Center (1994) Ltd.

None.



Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                                  SCHEDULE 4.14

                                    Insurance


Sivan Computers Training Center (1994) Ltd.

8.       Commercial  Vehicle  Insurance  Policy No.  72615275/96  for the period
         March 1, 1996 through February 28, 1997.

9.       Business  Insurance  Policy  No.  96-05-63-02428-6  for the  period  of
         January 1, 1996 through December 31, 1996.

10.      Private Vehicle Insurance Policy No. 96-93-30-45388-8 for the period of
         February 4, 1996 through January 31, 1997.

11.      Private Vehicle Insurance Policy No. 96-05-21-29119-2 for the period of
         May 1, 1996 through April 30, 1997.

12.      Vehicle Insurance Policy.

13.      Commercial  Vehicle  Insurance Policy No.  1221918/96 for the period of
         July 1, 1996 through March 31, 1997.



Mashov Computer Based Training (C.B.T.) Ltd.

1.       Insurance  Policy for Third Party  Liability  No.  60006455/96  for the
         period of April 1, 1996 through March 31, 1997.

2.       Insurance  Policy for  Employers'  Liability  No.  60006456/96  for the
         period of April 1, 1996 through March 31, 1997.

3.       Insurance  Policy for  Electronic  Equipment  No.  60006454/96  for the
         period of April 1, 1996 through March 31, 1997.

4.       Insurance  Policy for Transported  Merchandise No.  60006496/96 for the
         period of April 1, 1996 through March 31, 1997.




<PAGE>



                                  SCHEDULE 4.15

                                Certain Contracts



Sivan Computers Training Center (1994) Ltd.

Agreement with Avigdor Joseph dated May 1996;  
Agreement with Integrity  Systems Ltd dated  5/21/96;
Memorandum of  Understanding  with  Professor  Noam Nissan;
Agreement  with Netivim  Company Ltd.  dated 10/21/94 and
Agreement with Netivim Company  Ltd.  dated  11/13/95;
Agreement  with Yifaat  District  School  dated 9/16/94;
Agreement with P.S.  Publishing  Systems Ltd dated 3/21/96;
Franchise Agreement with Obstler Rachel dated 9/13/95;
Franchise  Agreement  with  Keset Bina and P'nai  Ltd/Inkwell,
         Wisdom & Leisure Ltd.;
Agreement with Ziva and Ofer Golan dated 9/28/95;
Agreement with Compulink Ltd. from 1995;
Agreement with Maiman Dahan dated 10/31/96;
Purchase Agreement between Mashov and Elron Electronic Industries Ltd. ("Elron")
         with respect to the Ordinary Shares of Mashov CBT dated 2/6/97.

Mashov Computer Based Training (C.B.T.) Ltd.

Agreement between Mashov Computers Marketing Ltd and PC ETC LTD dated 3/25/96;
Management Services Agreement between Mashov Computers Marketing Ltd. and Sivan
Computers Training Center (1994) Ltd. from November 1995.




<PAGE>



                                  SCHEDULE 4.16

                                Legal Proceedings


Sivan Computers Training Center (1994) Ltd.

Legal Proceedings of the Company against Debtors current and potential:

1.   Against "Lev Sherut Machahevim Ltd." - outstanding amount of 19,000 NIS.

2.   Against "Nevo Information systems Ltd." - outstanding amount of 12,000 NIS.

3.   Against "Levanim Ginmur Metroas Ltd." - outstanding amount of 4,500 NIS.

4.   Against "Zukelo Ariye - outstanding amount of 5,000 NIS.

5.   Against Tel Aviv Institute - outstanding amount of 34,700 NIS.

6.   Against Barkai Yaron - outstanding amount of 1,800 NIS.

7.   Miniyevich Diana & Toram - outstanding  amount of 12,000 NIS.

8.   Nahorai Daniel - outstanding amount of 1,000 NIS.



Mashov Computer Based Training (C.B.T.) Ltd.

None.





<PAGE>



                                  SCHEDULE 4.17

                                      Taxes


Sivan Computers Training Center (1994) Ltd.

None.


Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                                  SCHEDULE 4.18

                              Environmental Matters


Sivan Computers Training Center (1994) Ltd.

None.




Mashov Computer Based Training (C.B.T.) Ltd.

None.





<PAGE>



                                  SCHEDULE 4.20

                             Employee Benefit Plans


Sivan Computers Training Center (1994) Ltd.

None.



Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                                  SCHEDULE 4.21

                                Certain Interests


Sivan Computers Training Center (1994) Ltd.

None.




Mashov Computer Based Training (C.B.T.) Ltd.

None.




<PAGE>



                                  SCHEDULE 4.22

                  Power of Attorney/Limitations on Competition


Sivan Computers Training Center (1994) Ltd.

None.



Mashov Computer Based Training (C.B.T.) Ltd.

None.


















<PAGE>


                                  SCHEDULE 6.05

                                Title Exceptions



                                      None




<PAGE>


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