GENUS INC
DEF 14A, 1996-04-12
SPECIAL INDUSTRY MACHINERY, NEC
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                                  GENUS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
                                  GENUS, INC.
- --------------------------------------------------------------------------------
 
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the  filing for which the  offsetting fee was  paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                  GENUS, INC.
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON APRIL 30, 1996
                            ------------------------
 
TO THE SHAREHOLDERS:
 
    NOTICE  IS HEREBY  GIVEN that the  Annual Meeting of  Shareholders of Genus,
Inc. (the "Company") will be held on Tuesday, April 30, 1996 at 2:00 p.m., local
time, at the  Santa Clara Westin  Hotel located at  5101 Great America  Parkway,
Santa Clara, California 95054, for the following purposes:
 
    1. To  elect  directors  to  serve  for the  ensuing  year  and  until their
       successors are elected.
 
    2. To approve an  amendment to  the 1991  Stock Option  Plan increasing  the
       number  of shares reserved for  issuance thereunder by 800,000 additional
       shares.
 
    3. To approve  an  amendment  to  the  1989  Employee  Stock  Purchase  Plan
       increasing  the  number of  shares  reserved for  issuance  thereunder by
       300,000 additional shares.
 
    4. To ratify  the  appointment  of  Coopers &  Lybrand  LLP  as  independent
       auditors of the Company for the fiscal year ending December 31, 1996.
 
    5. To  transact such other business as  may properly come before the meeting
       or any adjournment thereof.
 
    The foregoing  items of  business  are more  fully  described in  the  Proxy
Statement accompanying this Notice.
 
    Only  shareholders of record at the close  of business on March 22, 1996 are
entitled to vote at the meeting.
 
    All shareholders  are cordially  invited to  attend the  meeting in  person.
However,  to ensure your representation  at the meeting, you  are urged to mark,
sign, date and return  the enclosed proxy  card as promptly  as possible in  the
self-addressed  stamped  envelope  enclosed for  that  purpose.  Any shareholder
attending the meeting may vote in person even if he or she returned a proxy.
 
                                          FOR THE BOARD OF DIRECTORS
 
                                          William W. R. Elder
                                          CHAIRMAN OF THE BOARD
                                          AND CHIEF EXECUTIVE OFFICER
 
Sunnyvale, California
March 28, 1996
<PAGE>
                                  GENUS, INC.
               PROXY STATEMENT FOR ANNUAL MEETING OF SHAREHOLDERS
 
    The  enclosed  Proxy is  solicited on  behalf of  Genus, Inc.,  a California
corporation (the "Company") for use at the Annual Meeting of Shareholders to  be
held  Tuesday, April 30, 1996,  at 2:00 p.m., local  time, or at any adjournment
thereof, for the  purposes set forth  herein and in  the accompanying Notice  of
Annual  Meeting of Shareholders.  The Annual Meeting  will be held  at the Santa
Clara Westin Hotel, 5101 Great  America Parkway, Santa Clara, California  95054.
The  principal executive  offices of  the Company  are located  at 1139 Karlstad
Drive, Sunnyvale,  California  94089. The  Company's  telephone number  at  that
location is (408) 747-7120.
 
    These  proxy solicitation materials were mailed  on or about April 11, 1996,
to all shareholders entitled to vote at the meeting.
 
                 INFORMATION CONCERNING SOLICITATION AND VOTING
 
VOTING
 
    Each share of Common Stock outstanding on the record date is entitled to one
vote. In addition, every shareholder,  or his or her  proxy, who is entitled  to
vote  upon the election  of directors may cumulate  such shareholder's votes and
give one candidate  a number of  votes equal to  the number of  directors to  be
elected  multiplied  by  the  number  of shares  held  by  such  shareholder, or
distribute  the  shareholder's  votes  on  the  same  principle  among  as  many
candidates as the shareholder may select, provided that votes cannot be cast for
more  than five candidates. No shareholder  or proxy, however, shall be entitled
to cumulate votes for a candidate  unless such candidate's name has been  placed
in nomination prior to the voting and the shareholder, or any other shareholder,
has  given notice  at the  meeting, prior  to the  voting, of  the shareholder's
intention  to  cumulate  votes.  If  any  shareholder  gives  such  notice,  all
shareholders may cumulate their votes for candidates in nomination.
 
QUORUM; ABSTENTIONS; BROKER NON-VOTES
 
    The required quorum for the transaction of business at the Annual Meeting is
a  majority of the shares  of Common Stock issued  and outstanding on the Record
Date.  Shares  that  are  votes  "For"  or  "Against"  are  treated  as   shares
"represented  and voting" at the Annual  Meeting (the "Votes Cast") with respect
to such matter.
 
    While there is no definitive statutory  or case law authority in  California
as  to  the proper  treatment of  abstentions or  broker non-votes,  the Company
believes that  both  abstentions and  broker  non-votes should  be  counted  for
purposes  of determining the presence or absence of a quorum for the transaction
of business. The Company  further believes that  neither abstentions nor  broker
non-votes should be counted as shares "represented and voting" with respect to a
particular  matter for  purposes of determining  the total number  of Votes Cast
with respect to  such matters. In  the absence of  controlling precedent to  the
contrary,  the Company intends to treat abstentions and broker non-votes in this
manner. Accordingly, they will  not affect the determination  as to whether  the
requisite majority of Votes Cast has been obtained for a particular matter.
 
REVOCABILITY OF PROXIES
 
    Any  proxy given pursuant to this solicitation  may be revoked by the person
giving it at any time  before its use by  delivering to the Company  (Attention:
Kent  L.  Robertson,  Executive  Vice  President,  Chief  Financial  Officer and
Secretary) a written  notice of revocation  or a duly  executed proxy bearing  a
later date or by attending the meeting and voting in person.
 
SOLICITATION
 
    The  cost of soliciting proxies will be borne by the Company. The Company is
retaining the services  of Corporate  Investor Communications,  Inc. to  solicit
proxies  for  a cost  of approximately  $5,000  plus out-of-pocket  expenses. In
addition,  the  Company  may  reimburse   brokerage  firms  and  other   persons
representing  beneficial  owners  of  shares for  their  expenses  in forwarding
solicitation material to such beneficial  owners. Proxies may also be  solicited
by  certain of the Company's directors,  officers and regular employees, without
additional compensation, personally or by telephone, telegram or facsimile.
<PAGE>
DEADLINE FOR RECEIPT OF SHAREHOLDER PROPOSALS
 
    Proposals of shareholders of the Company which are intended to be  presented
by  such shareholders at the Company's  1997 Annual Meeting of Shareholders must
be received by the Company no later  than December 26, 1996, in order that  they
may  be  included in  the proxy  statement and  form of  proxy relating  to that
meeting.
 
RECORD DATE AND SHARE OWNERSHIP
 
    Shareholders of  record at  the close  of business  on March  22, 1996,  are
entitled to notice of and to vote at the meeting. At the record date, 16,249,323
shares of the Company's Common Stock, no par value, were issued and outstanding.
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
    The  following table  sets forth  certain information  known to  the Company
regarding beneficial ownership  of the Company's  Common Stock as  of March  22,
1996,  by (i) each of the Company's directors, (ii) each executive officer named
in the  Summary Compensation  Table appearing  herein, (iii)  all directors  and
executive  officers of the Company as a group  and (iv) each person known by the
Company to beneficially own more than 5% of the Company's Common Stock:
 
<TABLE>
<CAPTION>
                                                                                         NUMBER OF    PERCENT OF
                               NAME OF BENEFICIAL OWNER                                  SHARES(1)    CLASS OWNED
- --------------------------------------------------------------------------------------  -----------  -------------
<S>                                                                                     <C>          <C>
William W. R. Elder**(2)..............................................................      247,264         1.5%
James M. Burns**(3)...................................................................       24,998        *
William D. Cole**(4)..................................................................       34,452        *
Kevin C. Conlon**(5)..................................................................        8,333        *
Todd S. Myhre****(6)..................................................................       79,960        *
Stephen F. Fisher***(7)(8)............................................................        1,250        *
Mario M. Rosati***(9).................................................................       27,250        *
Bachow Investment Partners III, L.P.(10)
 3 Bala Plaza East, Suite 502
 Bala Cynwyd, PA 19004................................................................      977,876         6.0%
Paul S. Bachow Co-Investment Fund, L.P.(11)
 3 Bala Plaza East, Suite 502
 Bala Cynwyd, PA 19004................................................................      138,671        *
Paul S. Bachow (12)
 3 Bala Plaza East, Suite 502
 Bala Cynwyd, PA 19004................................................................       63,392        *
The Parnassus Fund
 244 California Street, Ste. 400
 San Francisco, CA 94111..............................................................    1,150,000         7.1%
All directors and executive officers as a group (12 persons)(13)......................      462,805         2.8%
</TABLE>
 
- ------------------------
   * Less than 1%
 
  ** Executive officer.
 
 *** Non-employee director.
 
**** Part-time employee director.
 
(1)  The persons named in the table  have sole voting and investment power  with
     respect  to all shares of Common Stock shown as beneficially owned by them,
     subject to community  property laws  where applicable  and the  information
     contained in the footnotes to this table.
 
(2)  Includes  options  to purchase  36,665 shares  of Common  Stock exercisable
     within 60 days of March 22, 1996.
 
                                       2
<PAGE>
(3)  Includes options  to purchase  24,998 shares  of Common  Stock  exercisable
     within 60 days of March 22, 1996.
 
(4)  Includes  options  to purchase  23,666 shares  of Common  Stock exercisable
     within 60 days of March 22, 1996.
 
(5)  Includes options  to  purchase 8,333  shares  of Common  Stock  exercisable
     within 60 days of March 22, 1996.
 
(6)  Includes  options  to purchase  79,960 shares  of Common  Stock exercisable
     within 60 days of March 22, 1996.
 
(7)  Includes options  to  purchase 1,250  shares  of Common  Stock  exercisable
     within 60 days of March 22, 1996.
 
(8)  On April 3, 1995, pursuant to the terms of a Stock Purchase Agreement dated
     February 10, 1995 (the "Stock Purchase Agreement") by and among the Company
     and  Bachow  Investment Partners  III, L.P.,  Paul S.  Bachow Co-Investment
     Fund, L.P.  and Paul  S.  Bachow, (collectively  the "Bachow  Group"),  Mr.
     Fisher  was elected  as a  representative of  the Bachow  Group to  fill an
     existing vacancy on the Company's Board of Directors. This figure does  not
     include  the 1,179,939 shares held by the  Bachow Group, as to which shares
     Mr. Fisher has neither voting nor investment power.
 
(9)  Consists of  1,500 shares  held by  Mr.  Rosati, 4,500  shares held  by  WS
     Investments  91A  and options  to purchase  21,250  shares of  Common Stock
     exercisable within  60 days  of March  22, 1996.  Mr. Rosati  is a  general
     partner  of WS  Investments 91A and  disclaims beneficial  ownership of the
     shares held  by such  entity  except to  the  extent of  his  proportionate
     partnership interest therein.
 
(10) Does  not include  138,671 shares held  by Bachow  Investment Partners III,
     L.P. and  63,392  shares  held  by  Paul S.  Bachow,  as  to  which  Bachow
     Investment Partners III, L.P. disclaims beneficial ownership.
 
(11) Does  not include  977,876 shares held  by Bachow  Investment Partners III,
     L.P. and 63,392 shares held by Paul  S. Bachow, as to which Paul S.  Bachow
     Co-Investment Fund, L.P. disclaims beneficial ownership.
 
(12) Does  not include  977,876 shares held  by Bachow  Investment Partners III,
     L.P. and 138,671 shares held by Paul S. Bachow Co-Investment Fund, L.P., as
     to which Paul S. Bachow disclaims beneficial ownership.
 
(13) Includes options to  purchase 217,789  shares of  Common Stock  exercisable
     within 60 days of March 22, 1996.
 
                             ELECTION OF DIRECTORS
 
NOMINEES
 
    The  Company's  Bylaws  provide  for  a  variable  board  of  four  to seven
directors, with the number currently fixed at  four. It is planned that a  board
of  five directors will be elected at  the meeting and thereafter, the number of
fixed directors  will be  increased to  five. Unless  otherwise instructed,  the
proxy  holders will  vote the  proxies received by  them for  the Company's five
nominees named below, all of whom are presently directors of the Company. In the
event that  any nominee  of the  Company is  unable or  declines to  serve as  a
director  at the time of  the Annual Meeting, the proxies  will be voted for any
nominee who shall be designated  by the present Board  of Directors to fill  the
vacancy.  In the  event that  additional persons  are nominated  for election as
directors, the proxy holders intend to vote all proxies received by them in such
a manner in accordance with cumulative voting as will assure the election of  as
many  of the nominees listed below as possible, and, in such event, the specific
nominees to be  voted for will  be determined by  the proxy holders.  It is  not
expected that any nominee listed
 
                                       3
<PAGE>
below  will be unable or will decline to serve as a director. The term of office
of each person elected as a director will continue until the next Annual Meeting
of Shareholders or until his successor has been elected and qualified.
 
    The names of the nominees, and certain information about them, are set forth
below.
 
<TABLE>
<CAPTION>
                                                                                                                  DIRECTOR
     NAME OF NOMINEE           AGE                               PRINCIPAL OCCUPATION                               SINCE
- -------------------------      ---      -----------------------------------------------------------------------  -----------
<S>                        <C>          <C>                                                                      <C>
William W. R. Elder......          57   Chairman and Chief Executive Officer of the Company                            1981
Todd S. Myhre............          51   International Business Consultant and Former Chief Operating Officer           1994
Stephen F. Fisher........          43   Managing Director of Bachow & Associates, Inc.                                 1995
G. Frederick Forsyth.....          51   Senior Vice President of Worldwide Operations of Apple Computer Co.            1996
Mario M. Rosati..........          49   Member of Wilson, Sonsini, Goodrich & Rosati, Professional Corporation         1981
</TABLE>
 
    Except as set  forth below, each  of the  nominees has been  engaged in  his
principal  occupation set forth above  during the past five  years. There are no
family relationships among any directors or executive officers of the Company.
 
    Mr. Elder, a founder of the Company,  served as President and as a  director
of  the Company from  its organization in  November 1981 through  April 1990. In
April 1990, he was  named Chairman of the  Board, President and Chief  Executive
Officer. Mr. Elder currently serves as Chairman of the Board and Chief Executive
Officer of the Company.
 
    Mr.  Myhre joined the  Company in January  1993 as Vice  President and Chief
Financial Officer.  From August  1993  to December  1993,  Mr. Myhre  served  as
Executive  Vice President and Chief Operating Officer of the Company. In January
1994, Mr. Myhre was named President and elected as a director of the Company. In
August 1995,  Mr.  Myhre resigned  from  his  position as  President  and  Chief
Operating  Officer,  to become  the President  and  Chief Executive  Officer for
GameTech International, an electronic  gaming manufacturer, from September  1995
to  January 1996. In February 1996, Mr.  Myhre left GameTech and is currently an
International Business Consultant. From April  1989 to December 1992, Mr.  Myhre
was  President and Chief  Financial Officer of Optimal  Associates, Inc., a real
estate development  company.  Prior  to  the past  five  years,  Mr.  Myhre  was
associated   with   Apple   Computer,  Inc.,   a   computer   manufacturer,  and
Hewlett-Packard Company, a computer and instrumentation manufacturer, in various
management positions..
 
    Mr. Fisher has served as a director  since April, 1995, when he was  elected
pursuant   to  the  terms  of  the  Stock  Purchase  Agreement  to  serve  as  a
representative of Bachow Group.  He has been the  Managing Director of Bachow  &
Associates,  Inc., an investment firm, since June 1993. For more than five years
prior to joining  Bachow &  Associates, Inc.,  he served  in numerous  executive
capacities   with  Westinghouse   Broadcasting  Company,   Inc.,  a   media  and
communications company, most recently as Executive Vice President. He is also  a
director of Vista Information Solutions, Inc.
 
    Mr. Forsyth has been a director of the Company since February 12, 1996. From
June  1989 to the present, Mr. Forsyth  has been associated with Apple Computer,
Inc., a personal computer manufacturer, in various senior management  positions,
most recently as Senior Vice President, Worldwide Operations. From November 1979
to  June 1989,  Mr. Forsyth  served in  various management  positions at Digital
Equipment  Corporation,  a  manufacturer  of  networked  computers  systems  and
associated peripheral equipment, most recently as Group Manager, Low End Systems
Manufacturing.
 
    Mr.  Rosati  has been  Secretary and  a  director of  the Company  since the
Company's inception  in  November 1981  to  June 1995.  From  July 1995  to  the
present,  Mr. Rosati has been the Assistant Secretary of the Company. He is also
a director of C-ATS Software Inc., a supplier of client/server software products
for financial risk management; Meridian Data, Inc., a developer of compact disc-
read only memory (CD-ROM) and compact disc-recordable (CD-R) systems and related
software for
 
                                       4
<PAGE>
both networks and  personal computers;  and Ross  Systems, Inc.,  a supplier  of
enterprise-wide  business systems  and related services  to companies installing
open systems/client server software products. He is a member of Wilson, Sonsini,
Goodrich & Rosati, general counsel to the Company.
 
VOTE REQUIRED
 
    The five nominees receiving the highest  number of affirmative votes of  the
shares  entitled  to be  voted for  them  shall be  elected as  directors. Votes
withheld from any director are counted for purposes of determining the  presence
or  absence of a  quorum, but have  no legal effect  under California law. While
there is no definitive statutory or case  law authority in California as to  the
proper  treatment  of  abstentions  and  broker  non-votes  in  the  election of
directors, the  Company  believes that  both  abstentions and  broker  non-votes
should be counted for purposes of determining whether a quorum is present at the
Annual Meeting. In the absence of precedent to the contrary, the Company intends
to  treat  abstentions and  broker  non-votes with  respect  to the  election of
directors in this manner.
 
BOARD MEETINGS AND COMMITTEES
 
    The Board of Directors of the Company  held a total of five meetings  during
the  year ended December 31, 1995. The Board of Directors has an Audit Committee
and a  Compensation Committee.  It does  not have  a nominating  committee or  a
committee performing the functions of a nominating committee.
 
    During the year ended December 31, 1995, the Audit Committee of the Board of
Directors  consisted of directors Fisher and Rosati  and held one meeting. As of
March 22, 1996 the Audit Committee consisted of directors Fisher and Rosati. The
Audit Committee recommends engagement  of the Company's independent  accountants
and  is  primarily  responsible  for approving  the  services  performed  by the
Company's independent accountants and for reviewing and evaluating the Company's
accounting principles and its system of internal accounting controls.
 
    During the year ended December 31,  1995, the Compensation Committee of  the
Board  of  Directors consisted  of  directors Fisher  and  Rosati and  held four
meetings. As  of  March  22,  1996,  the  Compensation  Committee  consisted  of
directors Fisher and Rosati. The Compensation Committee makes recommendations to
the  Board of Directors  regarding the Company's  executive compensation policy.
See "Compensation Committee Report on Executive Compensation."
 
    No director serving in the year ended December 31, 1995, attended fewer than
75% of the aggregate number of meetings  of the Board of Directors and  meetings
of the committees of the Board on which he or she serves.
 
DIRECTOR COMPENSATION
 
    The  Company currently pays to its directors  who are not employees a fee of
$1,000 per meeting  and $500 per  telephonic meeting. In  addition, the  Company
pays  non-employee members of  the board an  annual fee of  $10,000. The Company
also  reimburses  directors  for  reasonable  expenses  incurred  in   attending
meetings.  Under  the  Company's  1991 Option  Plan,  each  of  the non-employee
directors receives an automatic grant of  an option to purchase 5,000 shares  of
Common Stock on the date of his or her appointment or election to the Board and,
for so long as he or she continues to serve as a director, an automatic grant of
an  option to purchase 5,000 shares of Common  Stock on February 7 of each year.
See "Amendment of 1991 Incentive Stock Option Plan."
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    In 1995,  the Company  paid  legal fees  and  expenses to  Wilson,  Sonsini,
Goodrich  & Rosati,  Professional Corporation,  general counsel  to the Company.
Mario M. Rosati, a director and Assistant Secretary of the Company, is a  member
of the firm of Wilson, Sonsini, Goodrich & Rosati.
 
TRANSACTIONS WITH MANAGEMENT
 
    In  February 1992, the Company  loaned William W. R.  Elder, Chairman of the
Board and Chief Executive  Officer of the Company,  $100,000 under a  three-year
note  bearing interest at 7% annually in  connection with the exercise by him of
options to purchase 80,000 shares of Common Stock.
 
                                       5
<PAGE>
Mr. Elder's  obligation  to repay  this  loan is  secured  by the  Common  Stock
received  by him upon the  exercise of these options.  This loan was extended to
May 31,  1995 under  the same  terms. In  May 1995,  Mr. Elder  repaid the  loan
outstanding plus annual interest at 7%.
 
    On August 25, 1995 the Company entered into a Transition Agreement with Todd
S. Myhre (the "Transition Agreement"). The Transition Agreement provided for the
cessation  of Mr. Myhre's services  to the Company in  his capacity as President
and Chief Operating  Officer and  the commencement of  his role  as a  part-time
employee  of the Company. The terms of the Transition Agreement provided for Mr.
Myhre to continue to receive  his salary as in effect  on August 25, 1995  until
August 31, 1995, $5,000 per month for the period of September 1 through December
31,  1995 and  $1,250 per  month for  the period  of January  1, 1996  until the
earlier of January 31, 1998  or when Mr. Myhre ceases  to be an employee of  the
Company.  In addition,  the Transition Agreement  provided for  Mr. Myhre's full
participation in the Company's fringe and benefit plans and participation in the
Company's profit sharing and  management incentive plans in  an amount equal  to
75%  of the  amount otherwise payable  to Mr. Myhre  under such plans  if he had
remained a  full-time employee  during the  entire 1995  fiscal year.  Beginning
January  1, 1996, Mr. Myhre's participation  in the Company's fringe and benefit
plans was reduced pursuant to the terms of the Transition Agreement to the level
of coverage, if  any, afforded  other part-time  employees of  the Company.  Mr.
Myhre's  options to purchase Common  Stock of the Company  will continue to vest
while Mr. Myhre remains an employee of the Company.
 
    The Board of Directors  has considered, and may  consider in the future,  an
arrangement  under which the  Company would make  payments to executive officers
and other employees in the event  of termination of their employment related  to
any change in control of the Company.
 
    See  also  "Compensation  Committee  Interlocks  and  Insider Participation"
above.
 
SECTION 16(A) REPORTS
 
    Section 16(a) of the Securities Exchange Act of 1934 requires the  Company's
officers  and directors, and persons who own more than 10% of a registered class
of the Company's equity securities, to file certain reports regarding  ownership
of,  and  transactions  in, the  Company's  Securities with  the  Securities and
Exchange Commission (the "SEC"). Such  officers, directors and 10%  shareholders
are also required by SEC rules to furnish the Company with copies of all Section
16(a) forms that they file.
 
    Based  solely on its review  of the copies of such  forms received by it, or
written representations  from certain  reporting persons,  the Company  believes
that  during fiscal 1995 all Section 16(a) filing requirements applicable to its
officers, directors and 10% shareholders were complied with without exception.
 
                                       6
<PAGE>
                       COMPENSATION OF EXECUTIVE OFFICERS
 
SUMMARY COMPENSATION TABLE
 
    The following table discloses compensation  received by the Company's  Chief
Executive  Officer  and the  four  remaining most  highly  compensated executive
officers of the Company for the three fiscal years ended December 31, 1995:
 
<TABLE>
<CAPTION>
                                                                                       LONG-TERM
                                                            ANNUAL COMPENSATION       COMPENSATION
                                                          ------------------------     AWARDS(2)        ALL OTHER
                                                           SALARY                   ----------------  COMPENSATION
NAME AND PRINCIPAL POSITION                     YEAR         ($)     BONUS ($)(1)   OPTIONS/SARS (#)     ($)(3)
- ------------------------------------------  ------------  ---------  -------------  ----------------  -------------
<S>                                         <C>           <C>        <C>            <C>               <C>
William W. R. Elder,......................       1995       282,917      42,750           100,000         18,422
 Chairman of the Board                           1994       260,000      53,950            --              7,980
 and CEO                                         1993       216,667       --               --              3,119
James M. Burns............................       1995(4)    178,225      56,631           100,000        150,729(6)
 Executive Vice President and
 General Manager Thin Film
 Division
William D. Cole...........................       1995       150,542     107,341(5)         40,000          9,419
 Vice President, Sales                           1994       135,938     100,232(5)         20,000          3,365
                                                 1993       122,750      48,344(5)         35,000          --
Kevin C. Conlon...........................       1995       162,567      36,029            50,000         11,359
 Vice President                                  1994       129,900      36,255            15,000          3,412
 Marketing                                       1993       113,792       --               --              --
Todd S. Myhre.............................       1995       167,917      25,312            50,000         10,526
 Former President, Chief                         1994       200,000      41,500            75,000          5,600
 Operating Officer                               1993       149,426       --              125,000          --
</TABLE>
 
- ------------------------
 
*   Under the SEC's transitional rules, amounts are not required to be  required
    to be reported for these columns in these years.
 
(1) Except  as otherwise noted, all bonuses were  earned by the named officer in
    fiscal 1995 pursuant to  the Company's Management  Incentive Plan, but  were
    not paid until fiscal 1996.
 
(2) The Company did not make any awards of restricted stock or make any payments
    under long-term incentive plans during the periods covered in the table.
 
(3) Represents  amounts contributed to  the Company's 401(k)  plan and/or profit
    sharing plan  on behalf  of the  officer  by the  Company in  the  following
    amounts:  $16,074 to the profit sharing plan  for benefit of Mr. Elder; $410
    and $10,599 to the  401(k) plan and profit  sharing plan, respectively,  for
    benefit  of Mr. Burns; $395 and $9,024 to the 401(k) plan and profit sharing
    plan, respectively, for benefit of Mr. Cole; $643 and $10,716 to the  401(k)
    plan  and profit sharing plan, respectively,  for benefit of Mr. Conlon; and
    $1,008 and $9,518 to the 401(k) plan and profit sharing plan,  respectively,
    for benefit of Mr. Myhre. Premiums in the amount of $2,348 were also paid by
    the  Company on behalf  of Mr. Elder  for a term  life insurance policy (the
    proceeds of which are payable to his named beneficiaries) in fiscal 1994.
 
(4) Mr. Burns was not employed by the Company prior to fiscal 1995.
 
(5) Includes sales commissions earned by Mr.  Cole in the amount of $101,341  in
    fiscal 1995, $94,089 in fiscal 1994 and $48,344 in fiscal 1993.
 
(6) Includes $139,720 paid as reimbursed relocation expenses to Mr. Burns.
 
                                       7
<PAGE>
OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
    The  following table  provides information on  option grants  made in fiscal
1995 to the named executive officers:
 
<TABLE>
<CAPTION>
                                                                                                  POTENTIAL REALIZABLE
                                                          INDIVIDUAL GRANTS                         VALUE AT ASSUMED
                                      ----------------------------------------------------------    ANNUAL RATES OF
                                                        % OF TOTAL                                       STOCK
                                                       OPTIONS/ SARS     EXERCISE                  PRICE APPRECIATION
                                      OPTIONS/SARS      GRANTED TO          OR                     FOR OPTION TERM(2)
                                         GRANTED       EMPLOYEES IN     BASE PRICE   EXPIRATION   --------------------
                NAME                       (#)        FISCAL YEAR(2)      ($/SH)        DATE        5%($)     10%($)
- ------------------------------------  -------------  -----------------  -----------  -----------  ---------  ---------
<S>                                   <C>            <C>                <C>          <C>          <C>        <C>
William W. R. Elder.................       50,000              5.3%           7.75      1/27/00     107,059    236,573
                                           50,000              5.3%         12.125      7/25/00     167,496    370,121
James M. Burns......................       10,000              1.1%           7.75      1/27/00      21,412     47,314
                                           65,000              6.9%           8.25      2/08/00     147,242    325,134
                                           25,000              2.7%         12.125      7/20/00      83,748    185,061
William D. Cole.....................       15,000              1.6%           7.75      1/27/00      32,118     70,972
                                           25,000              2.7%         12.125      7/20/00      83,748    185,061
Kevin C. Conlon.....................       25,000              2.7%           7.75      1/27/00      53,530    118,286
                                           25,000              2.7%         12.125      7/20/00      83,748    185,061
Todd S. Myhre.......................       50,000              5.3%           7.75      1/20/00     107,059    236,573
</TABLE>
 
- ------------------------
 
(1) The indicated options  were granted at  various dates in  1995, vest at  the
    rate of 1/3 per year and become fully exercisable at various dates in 1998.
 
(2) The  Company  granted options  to purchase  937,900  shares to  employees in
    fiscal 1995.
 
(3) Potential realizable value assumes that  the stock price increases from  the
    date  of grant until the end of the option term (5 years) at the annual rate
    specified (5% and 10%). Annual compounding results in total appreciation  of
    28%  (at 5% per year) and 61% (at 10% per year). The assumed annual rates of
    appreciation are specified in SEC rules  and do not represent the  Company's
    estimate  or  projection  of  future  stock  price.  The  Company  does  not
    necessarily agree that this  method can properly determine  the value of  an
    option.
 
AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END
OPTION/SAR VALUES
 
    The  following table provides information  on option/SAR exercises in fiscal
1995 by the named executive officers and the value of such officers  unexercised
options/SARs  at December  31, 1995. Options  were exercised  by named executive
officers during fiscal 1995.
 
<TABLE>
<CAPTION>
                                                                                          VALUE OF UNEXERCISED
                                                             NUMBER OF UNEXERCISED            IN-THE-MONEY
                                                                OPTIONS/SARS AT               OPTIONS/SARS
                                   SHARES                         12/31/95 (#)            AT 12/31/95 ($)(2):
                                ACQUIRED ON      VALUE     --------------------------  --------------------------
             NAME               EXERCISE($)   REALIZED($)  EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- ------------------------------  ------------  -----------  -----------  -------------  -----------  -------------
<S>                             <C>           <C>          <C>          <C>            <C>          <C>
William W. R. Elder...........      170,000     1,583,040      20,000        100,000       92,500        --
James M. Burns................       --           --           --            100,000       --            --
William D. Cole...............       23,000       163,875       6,997         65,003       24,779         97,721
Kevin C. Conlon...............       35,000       424,375      30,000         60,000      161,250         35,000
Todd S. Myhre.................       66,665       536,411      41,663        141,672      172,901        383,878
</TABLE>
 
- ------------------------
(1) Market value of  underlying securities  based on  the closing  price of  the
    Company's  Common Stock  on the  NASDAQ on the  date of  exercise, minus the
    exercise price.
 
(2) Market value  of  underlying  securities  based  on  the  closing  price  of
    Company's  Common Stock on December  31, 1995, on NASDAQ  of $7.50, less the
    exercise price.
 
    The Company  has  not established  any  long-term incentive  plans,  defined
benefit  or  actuarial plans,  or arrangements  relating to  a change-in-control
covering any of the named executive officers.
 
                                       8
<PAGE>
            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
    The objectives of the overall executive compensation program are to attract,
retain, motivate and  reward Company  executives while  aligning their  relative
compensation  with the achievements of  key business objectives, maximization of
shareholder value and optimal satisfaction of customers.
 
    The Compensation Committee is responsible for:
 
    1. Determining the specific  executive compensation vehicles  to be used  by
       the Company and the participants in each of those specific programs;
 
    2. Determining  the evaluation criteria  and timeliness to  be used in those
       programs;
 
    3. Determining  the  processes  that  will   be  followed  in  the   ongoing
       administration of the programs; and
 
    4. Determining their role in the administration of the programs.
 
    All  of the actions  take the form  of recommendations to  the full Board of
Directors where  final  approval,  rejection  or  redirection  will  occur.  The
Compensation   Committee  is  responsible  for  administering  the  compensation
programs for all Company officers. The Compensation Committee has delegated  the
responsibility  of administering the compensation programs for all other Company
employees to the Company's officers.
 
    Currently, the Company uses the following executive compensation vehicles:
 
    -- Cash-based programs:  base salary,  Annual Incentive  Bonus Plan,  Annual
       Profit Sharing Plan, and a Sales Incentive Commission Plan; and
 
    -- Equity-based  programs:  1991 Incentive  Stock Option  Plan and  the 1989
       Employee Stock Purchase Plan.
 
    These programs apply to the Chief Executive Officer and all executive  level
positions,  except for the Sales Incentive  Commission Plan, which only includes
executives directly responsible for sales activities. Periodically, but at least
once near the close of each fiscal year, the Compensation Committee reviews  the
existing plans and recommends those that should be used for the subsequent year.
 
    The  criteria for determining the appropriate  salary level, bonus and stock
option grants for the Chief Executive Officer and each of the executive officers
include (a) Company performance as a whole, (b) business unit performance (where
appropriate) and (c) individual performance objectives. Company performance  and
business  unit  performance are  measured against  both strategic  and financial
goals. Examples of these goals are to obtain: operating profit, revenue  growth,
timely  new product introduction, and shareholder value (usually measured by the
Company stock price). Individual performance is measured to specific  objectives
relevant to the individual's position and a specific time frame.
 
    These criteria are usually related to a fiscal year time period, but may, in
some cases, be measured over a shorter or longer time frame.
 
    The  processes  used by  the  Compensation Committee  include  the following
steps:
 
    1. The Compensation  Committee periodically  receives information  comparing
       the  Company's pay levels to other companies in similar industries, other
       leading companies  (regardless of  industry) and  competitors.  Primarily
       national and regional compensation surveys are used.
 
    2. At or near the start of each evaluation cycle, the Compensation Committee
       meets  with the Chief Executive Officer  to review, revise as needed, and
       agree  on  the  performance  objectives  set  for  the  other  executives
       reporting to the Chief Executive Officer and the Chief Financial Officer.
       The  Chief Executive Officer, and  Compensation Committee jointly set the
       Company  objectives  to  be  used.  The  business  unit  and   individual
       objectives are formulated jointly by
 
                                       9
<PAGE>
       the  Chief Executive Officer or Chief  Financial Officer and the specific
       individual. The  Compensation Committee  also, with  the Chief  Executive
       Officer  or Chief Financial Officer,  as appropriate, jointly establishes
       and agrees on their respective performance objectives.
 
    3. Throughout the  performance cycle  review, feedback  is provided  by  the
       Chief  Executive Officer  and Chief  Financial Officer,  the Compensation
       Committee and full Board, as appropriate.
 
    4. At the end  of the  performance cycle,  the Chief  Executive Officer  and
       Chief  Financial Officer  evaluate each  executive's relative  success in
       meeting  the  performance  goals.  The  Chief  Executive  Officer   makes
       recommendations  on  salary,  bonus  and  stock  options,  utilizing  the
       comparative results as a factor.  Also included in the decision  criteria
       are  subjective factors  such as  teamwork, leadership  contributions and
       ongoing changes  in the  business climate.  The Chief  Executive  Officer
       reviews  the recommendations and obtains Compensation Committee approval.
       The Compensation Committee also determines the level of salary and  bonus
       and the terms of stock option grants for the Chief Executive Officer.
 
    5. The  final evaluations and compensation decisions are discussed with each
       executive by  the Chief  Executive Officer,  Chief Financial  Officer  or
       Compensation Committee, as appropriate.
 
    The  Compensation Committee feels that the compensation vehicles used by the
Company, generally administered through the process as outlined above, provide a
fair and balanced executive compensation program related to the proper  business
issues.  In  addition, it  should be  noted that  compensation vehicles  will be
reviewed and,  as  appropriate, revised  in  order  to attract  and  retain  new
executives in addition to rewarding performance on the job.
 
                                          Respectfully submitted by:
                                          Stephen F. Fisher
                                          Mario M. Rosati
 
                                       10
<PAGE>
                               PERFORMANCE GRAPH
 
    The  following  graph shows  a  comparison of  cumulative  total stockholder
return, calculated on  a dividend reinvested  basis, from the  last trading  day
before  the  beginning of  the Company's  1989 Fiscal  Year (December  31, 1988)
through 1995 Fiscal Year End for  the Company, the NASDAQ Stock Market-US  Index
and  the H & Q Technology Index. The graph assumes that $100 was invested in the
Company's Common Stock at the initial public offering price, in the NASDAQ Stock
Market-US Index and the H & Q  Technology Index on December 31, 1988. Note  that
historic  stock price performance is not  necessarily indicative of future stock
price performance.
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
              AMONG GENUS, INC., THE NASDAQ STOCK MARKET-US INDEX
                   AND THE HAMBRECHT & QUIST TECHNOLOGY INDEX
 
                                    [GRAPH]
 
*   The total return on  each of these investments  assumes the reinvestment  of
    dividends,  although dividends have never been  paid on the Company's Common
    Stock. The Company's fiscal year ends on December 31.
 
                 AMENDMENT OF 1991 INCENTIVE STOCK OPTION PLAN
 
GENERAL
 
    The 1991 Incentive Stock Option Plan ("1991 Option Plan") was adopted by the
Board of Directors in February 1991. Prior to January 1996, a total of 2,053,000
shares of Common Stock were reserved  for issuance thereunder. In January  1996,
the Board of Directors approved an amendment to the 1991 Option Plan to increase
the number of shares of Common Stock reserved for issuance thereunder by 800,000
to  2,853,006 shares and to  limit the number of shares  which may be granted to
any one employee in  any one fiscal year  under the plan. Management  recommends
that the shareholders vote to approve this amendment of the 1991 Option Plan.
 
    All  employees,  including officers  and directors,  and consultants  of the
Company or any of its designated subsidiaries are eligible to be granted options
under the 1991 Option Plan. In addition, non-employee directors are eligible for
option grants under the Automatic Grant Plan described
 
                                       11
<PAGE>
below. As of  March 22, 1996,  358 full-time employees  (including officers  and
directors),  28 part-time employees  and 4 consultants  were eligible for grants
under the 1991 Option Plan, while  two non-employee directors were eligible  for
grants under the Automatic Grant Plan.
 
    Options  granted  under  the  Option Plan  may  be  either  "incentive stock
options," as defined in Section 422  of the Code, or "nonstatutory options."  As
of  March  22, 1996,  options  to purchase  539,357  shares had  been exercised,
options to purchase 1,617,188 shares were outstanding and (103,539) shares  were
available  for future  grant. The  closing price  of the  Company's Common Stock
reported on the NASDAQ National Market System  on March 22, 1996, was $7.44  per
share.  On December 14, 1995,  the Board of Directors  of the Company approved a
repricing of all incentive  stock options outstanding on  that date so that  all
such  options then priced at above $8.625 were repriced at $8.625. The essential
features of the 1991 Option Plan are outlined below.
 
PARTICIPATION OF OFFICERS AND DIRECTORS IN THE OPTION PLAN
 
    The grant of options under the Option Plan to executive officers,  including
the  officers named in the Summary Compensation Table (the "Named Officers"), is
subject to the discretion of the Board. As of the date of this proxy  statement,
there has been no determination by the Board with respect to future awards under
the  Option Plan. Accordingly, future awards  are not determinable. The table of
option grants under  "COMPENSATION OF EXECUTIVE  OFFICERS--Option/SAR Grants  in
Last  Fiscal Year" provides information with respect  to the grant of options to
the Named Officers during  the Last Fiscal  Year. Information regarding  options
granted  to  Outside  Directors during  the  Last  Fiscal Year  pursuant  to the
Automatic  Grant  Program  is   set  forth  under   the  heading  "ELECTION   OF
DIRECTORS--Director  Compensation."  The following  table sets  forth additional
information with  respect to  options granted  during the  Last Fiscal  Year  to
certain other groups:
 
<TABLE>
<CAPTION>
                                                                                                 WEIGHTED AVERAGE
                                                                                      OPTIONS     EXERCISE PRICE
                                IDENTITY OF GROUP                                   GRANTED (#)     PER SHARE
- ----------------------------------------------------------------------------------  -----------  ----------------
<S>                                                                                 <C>          <C>
All current executive officers and directors as a group...........................     482,500      $    10.06
All employees as a group..........................................................     455,400      $     9.45
</TABLE>
 
PURPOSE
 
    The  1991  Option Plan  replaced the  1981 Option  Plan which  terminated in
December 1991. The purposes of  the 1991 Option Plan  are to attract and  retain
the  best available  personnel for  positions of  substantial responsibility, to
provide additional  incentive  and  to  promote the  success  of  the  Company's
business.
 
ADMINISTRATION
 
    The  1991 Option Plan provides for  administration by the Board of Directors
of the Company or by a committee of the Board. The 1991 Option Plan is currently
being administered by  the Board of  Directors. No  member of the  Board who  is
eligible  to participate  in the plan  may vote on  any option to  be granted to
himself or take part in any consideration of the 1991 Option Plan as it  applies
to  himself. The  interpretation and construction  of any provision  of the 1991
Option Plan by the  Board shall be  final and conclusive.  Members of the  Board
receive no compensation for their services in connection with the administration
of the 1991 Option Plan.
 
ELIGIBILITY
 
    The  1991 Option  Plan provides  that options  may be  granted to employees,
including officers and directors, and consultants  of the Company or any of  its
designated subsidiaries. Except with respect to non-employee directors ("Outside
Directors"),  the Board  of Directors  or a committee  of the  Board selects the
optionees and determines the number of shares  to be subject to each option  and
the time or times at which shares become exercisable under the option. In making
such   determination,  the  duties  and  responsibilities  of  the  employee  or
consultant, the value of his or her  services, his or her present and  potential
contribution  to the success of the Company,  the anticipated number of years of
future
 
                                       12
<PAGE>
service and other relevant factors are  taken into account. There is a  $100,000
limit  on the aggregate  market value of  shares subject to  all incentive stock
options which are exercisable for the first time in any one calendar year.
 
    The 1991 Option Plan, as amended by the Board of Directors in February 1994,
limits the discretion  of the Board  of Directors in  granting stock options  to
certain individuals. This limitation provides that no officer or employee may be
granted  in any one  fiscal year stock  options under the  1991 Option Plan with
respect to more than 400,000 shares of Common Stock. This limitation is intended
to preserve the Company's ability to deduct for federal income tax purposes  the
compensation  expense relating to  stock options and  purchase rights granted to
certain executive officers under the 1991 Option Plan. Without this  limitation,
the  federal tax legislation enacted in August  1993 might not allow the Company
to deduct such compensation expense.
 
    The August  1993 federal  tax legislation  imposed limits  on the  Company's
ability  to deduct  compensation paid  to certain  of the  Company's current and
future executive officers.  However, these limitations  on deductibility do  not
apply to compensation attributable to stock options or purchase rights if, among
other  things, the plan under which the  options or purchase rights were granted
includes a limit on the discretion to make grants. The limitation on  discretion
contained  in the 1991 Option  Plan is intended to  meet this requirement. Since
the limitation has  been included solely  to preserve the  Company's ability  to
deduct  such compensation, the  Board of Directors may  modify or eliminate this
limitation if  it  is  not  required  to  preserve  the  deductibility  of  such
compensation.
 
OUTSIDE DIRECTORS' OPTIONS
 
    The  1991  Option Plan  provides that,  with  respect to  Outside Directors,
nonstatutory options shall be  automatically granted to  Outside Directors on  a
yearly  basis from their initial appointment or  election in order to provide an
incentive to Outside Directors of  the Company ("Automatic Grant Program").  The
exercise  price of options granted under the Automatic Grant Program is the fair
market value of the Company's Common Stock  on the date of the automatic  grant.
Outside  Directors may not be granted options  under the 1991 Option Plan except
under the Automatic Grant Program.
 
    Each Outside Director receives an automatic grant on the date of his or  her
appointment  or election  to the  Board of an  initial option  to purchase 5,000
shares of Common Stock and, for  as long as he or  she continues to serve as  an
Outside  Director, receives an automatic grant on  February 7 of each year of an
option to purchase  an additional 5,000  shares of Common  Stock. These  options
become  exercisable cumulatively with respect to 1/12th of the underlying shares
on the last day  of each month following  the date of grant  and have a term  of
five years from the date of grant.
 
TERMS OF OPTIONS
 
    The  terms of  the options  granted under the  1991 Option  Plan (other than
options granted to  Outside Directors  pursuant to the  Automatic Grant  Program
("Outside  Director Options")) are  determined by the Board  of Directors or its
committee. Each option  granted under  the 1991 Option  Plan is  evidenced by  a
stock  option agreement between the Company and the employee to whom such option
is granted and is subject to the following additional terms and conditions:
 
    (a)   EXERCISE OF  THE OPTION:   The  Board of  Directors or  its  committee
determines  when options granted under the  1991 Option Plan (other than Outside
Director Options) may  be exercised. An  option is exercised  by giving  written
notice  of exercise  to the  Company, specifying  the number  of full  shares of
Common Stock  to  be purchased  and  tendering payment  to  the Company  of  the
purchase price. Payment for shares issued upon exercise of an option may consist
of  cash, promissory note, exchange  of shares of the  Company's Common Stock or
such other  consideration  as  determined  by the  Board  of  Directors  or  its
committee and as permitted by the California Corporations Code.
 
    (b)   OPTION PRICE:  The option price under the 1991 Option Plan (other than
Outside Director  Options)  is determined  by  the  Board of  Directors  or  its
committee.  The option price may not be less  than 100% of the fair market value
of the Company's Common Stock on the date the option is granted. However, in the
case of options  granted to an  optionee who owns  more than 10%  of the  voting
power or
 
                                       13
<PAGE>
value  of all classes of stock of the Company, the per share exercise price must
not be less than 110% of the fair  market value on the date of grant. The  Board
of  Directors of the Company or its  committee determines such fair market value
based upon the closing price of the  Common Stock in the NASDAQ National  Market
System on the date the option is granted.
 
    (c)   TERMINATION OF EMPLOYMENT:  The  1991 Option Plan provides that if the
optionee's employment by  the Company is  terminated for any  reason other  than
death, options may be exercised not later than thirty days (or such other period
of  time not exceeding three months as  is determined by the Board and specified
in the option agreement) after such termination and may be exercised only to the
extent the options were exercisable on the date of termination.
 
    (d)  DEATH:   If an  optionee should die  while employed by  the Company  or
during the thirty-day period following termination of the optionee's employment,
options  may be exercised at any time within  six months after the date of death
but only to the extent that the options were exercisable on the date of death or
termination of employment, whichever is earlier.
 
    (e)  TERMINATION  OF OPTIONS:   Options granted under  the 1991 Option  Plan
(other  than Outside Director Options)  expire 10 years from  the date of grant,
unless otherwise  provided in  the option  agreement. However,  incentive  stock
options granted to an optionee who, immediately before the grant of such option,
owned  more than 10% of the total combined  voting power of all classes of stock
of the Company or  a parent or  subsidiary corporation, may not  have a term  of
more than five years.
 
    (f)   NONTRANSFERABILITY  OF OPTIONS:   An option is  nontransferable by the
optionee, other than by  will or the  laws of descent  and distribution, and  is
exercisable  only by the optionee during his or her lifetime or, in the event of
death, by a person who acquires the  right to exercise the option by bequest  or
inheritance or by reason of the death of the optionee.
 
    (g)   ACCELERATION OF OPTIONS:  In the event of a merger or consolidation in
which the Company is not the surviving entity, the Board is obligated to  either
accomplish a substitution of options or give 30 days' notice of the acceleration
of  the optionee's right to exercise his outstanding options in full at any time
within 30 days of such notice.
 
    (h)  OTHER PROVISIONS:  The  option agreement may contain such other  terms,
provisions  and conditions not inconsistent with the  1991 Option Plan as may be
determined by the Board of Directors or its committee.
 
ADJUSTMENT UPON CHANGES IN CAPITALIZATION
 
    In the event any change, such as a  stock split or dividend, is made in  the
Company's  capitalization which results in an increase or decrease in the number
of outstanding shares of  Common Stock without receipt  of consideration by  the
Company,  an appropriate adjustment shall be made in the option price and in the
number of  shares  subject  to  each  option.  In  the  event  of  the  proposed
dissolution or liquidation of the Company, all outstanding options automatically
terminate  immediately prior to the consummation of such action unless otherwise
provided by  the  Board. The  Board  of Directors  may  in its  discretion  make
provision for accelerating the exercisability of shares subject to options under
the 1991 Option Plan in such event.
 
AMENDMENT AND TERMINATION
 
    The  Board of Directors may  amend the 1991 Option Plan  at any time or from
time to time or may terminate it without approval of the shareholders, provided,
however, that shareholder approval is required for any amendment which increases
the number of shares which may be issued under the plan, materially changes  the
standards  of eligibility or materially increases  the benefits which may accrue
to participants under the plan. However, no action by the Board of Directors  or
shareholders  may alter or  impair any option previously  granted under the 1991
Option Plan without the consent of  the effected optionee. The 1991 Option  Plan
will terminate in 2001.
 
                                       14
<PAGE>
TAX INFORMATION
 
    Options  granted  under  the  Option Plan  may  be  either  "incentive stock
options," as defined in  Section 422 of  the Internal Revenue  Code of 1986,  as
amended (the "Code"), or nonstatutory options.
 
    An  optionee who  is granted  an incentive  stock option  will not recognize
taxable income either at the  time the option is  granted or upon its  exercise,
although  the exercise may subject the  optionee to the alternative minimum tax.
Upon the sale or exchange of the shares  more than two years after grant of  the
option  and  one year  after exercising  the option,  any gain  or loss  will be
treated as long-term  capital gain  or loss. If  these holding  periods are  not
satisfied,  the optionee will recognize  ordinary income at the  time of sale or
exchange equal to the difference between the exercise price and the lower of (i)
the fair market value of the shares at  the date of the option exercise or  (ii)
the  sale price of  the shares. A  different rule for  measuring ordinary income
upon such a premature disposition may apply if the optionee is also an  officer,
director,  or 10% shareholder of the Company.  The Company will be entitled to a
deduction in the same amount as the ordinary income recognized by the  optionee.
Any  gain or loss  recognized on such  a premature disposition  of the shares in
excess of  the  amount treated  as  ordinary  income will  be  characterized  as
long-term or short-term capital gain or loss, depending on the holding period.
 
    All  other  options which  do  not qualify  as  incentive stock  options are
referred to as nonstatutory options. An optionee will not recognize any  taxable
income  at  the time  he is  granted  a nonstatutory  option. However,  upon its
exercise, the optionee will recognize  taxable income generally measured as  the
excess  of the then fair market value  of the shares purchased over the purchase
price. Any taxable income recognized in connection with an option exercise by an
optionee who  is  also  an employee  of  the  Company will  be  subject  to  tax
withholding  by the  Company. Upon  resale of such  shares by  the optionee, any
difference between the  sales price and  the optionee's purchase  price, to  the
extent  not recognized as taxable income as  described above, will be treated as
long-term or short-term capital gain or loss, depending on the holding period.
 
    The Company will be entitled  to a tax deduction in  the same amount as  the
ordinary  income recognized by the Optionee with respect to shares acquired upon
exercise of a nonstatutory option.
 
    The foregoing is  only a summary  of the effect  of federal income  taxation
upon  the optionee  and the Company  with respect  to the grant  and exercise of
options under the Option  Plan, does not  purport to be  complete, and does  not
discuss  the tax consequences of the optionee's  death or the income tax laws of
any municipality, state or foreign country in which an optionee may reside.
 
VOTE REQUIRED
 
    Affirmative votes constituting a majority of the votes cast will be required
to approve  and  ratify  the  amendment of  the  1991  Option  Plan.  MANAGEMENT
RECOMMENDS  THAT THE SHAREHOLDERS VOTE FOR THE  APPROVAL OF THE AMENDMENT TO THE
1991 OPTION PLAN.
 
                 AMENDMENT OF 1989 EMPLOYEE STOCK PURCHASE PLAN
 
GENERAL
 
    The 1989 Employee Stock Purchase Plan  ("Purchase Plan") was adopted by  the
Board  of Directors in March 1989 and  approved by the shareholders in May 1990.
In January 1996, the  Board of Directors amended  the Purchase Plan, subject  to
shareholder  approval, to increase the number of shares of Common Stock reserved
for issuance thereunder by 300,000  shares, from 1,300,000 to 1,600,000  shares.
As  of March 22, 1996, 1,102,667 shares had been issued under the Purchase Plan,
and 197,733 shares remained  available for future  issuances under the  Purchase
Plan.
 
PURPOSE
 
    The purpose of the Purchase Plan is to provide employees of the Company (and
any  of its  subsidiaries which  are designated by  the Board  of Directors) who
participate in the  plan with  an opportunity to  purchase Common  Stock of  the
Company through payroll deductions.
 
                                       15
<PAGE>
ADMINISTRATION
 
    The  Purchase  Plan may  be  administered by  the  Board of  Directors  or a
committee appointed by the Board. All questions of interpretation or application
of the plan are determined at the  sole discretion of the Board of Directors  or
its committee. The Purchase Plan is currently being administered by the Board of
Directors.  Members of  the Board  of Directors  who are  eligible employees are
permitted to participate in  the Purchase Plan  but may not  vote on any  matter
affecting  the administration of the plan or the grant of any option pursuant to
the plan, or be a member of  any committee appointed to administer the plan.  No
charges  for  administrative or  other  costs may  be  made against  the payroll
deductions of  a participant  in the  plan. Members  of the  Board of  Directors
receive  no additional  compensation for their  services in  connection with the
administration of the Purchase Plan.
 
ELIGIBILITY
 
    Any person who is  employed by the  Company (or by  any of its  subsidiaries
which  are designated from time to time by  the Board) for at least twenty hours
per week and more  than five months in  a calendar year on  the date his or  her
participation  in  the  plan is  effective  is  eligible to  participate  in the
Purchase Plan. As of March 22,  1996, approximately 310 employees were  eligible
to participate in the Purchase Plan.
 
                                       16
<PAGE>
PARTICIPATION IN THE PLAN
 
    Eligible employees become participants in the Purchase Plan by delivering to
the Company a subscription agreement authorizing payroll deductions prior to the
applicable offering date. An employee who becomes eligible to participate in the
plan after the commencement of an offering may not participate in the plan until
the commencement of the next offering period.
 
    Outside  Directors are not eligible to participate in the Purchase Plan. The
participation of the  Named Officers  in the Purchase  Plan is  entirely at  the
election  of  each  individual  officer. Accordingly,  future  benefits  are not
determinable. The following  table sets  forth information with  respect to  the
participation  under the Purchase  Plan of the Named  Officers and certain other
groups during fiscal 1995:
 
<TABLE>
<CAPTION>
                                                       NUMBER OF    AGGREGATE    AGGREGATE
                                                        SHARES      PURCHASE      MARKET
            IDENTITY OF PERSON OR GROUP                PURCHASED      PRICE      VALUE (1)   NET VALUE(2)
- ----------------------------------------------------  -----------  -----------  -----------  ------------
 
<S>                                                   <C>          <C>          <C>          <C>
William W. R. Elder.................................      --           --           --           --
James M. Burns......................................       1,588          6.38       11,910        1,787
William D. Cole.....................................       5,668          2.66       58,896       43,841
Kevin C. Conlon.....................................       5,465          2.98       55,524       39,266
Todd S. Myhre.......................................      --           --           --           --
All current executive officers as a group...........      21,352          3.14      216,559      149,446
All employees as a group............................     267,431          3.51    2,736,428    1,796,447
</TABLE>
 
- ------------------------
 
(1) Market Value based on the closing price of the Company's Common Stock on the
    NASDAQ on the date of purchase.
 
(2) Market Value, less the purchase price.
 
OFFERING DATE
 
    The Purchase Plan  is implemented by  overlapping 24-month offering  periods
containing  four six-month purchase periods. New offering periods commence every
six months. The purchase periods generally commence  on July 1 and January 1  of
each  year. The Board  of Directors has the  power to alter  the duration of the
offering periods without shareholder approval.
 
PURCHASE PRICE
 
    The purchase price  per share at  which shares are  sold under the  Purchase
Plan is the lower of 85% of fair market value of the Common Stock on the date of
commencement  of the 24-month offering period or 85% of the fair market value of
the Common Stock  on the  last day of  the six-month  purchase period.  Eligible
employees are automatically re-enrolled in the offering period with the lower of
85% of fair market value of the Common Stock on the date of commencement of such
24-month  offering period. The fair market value  of the Common Stock on a given
date shall  be determined  by the  Board of  Directors based  upon the  reported
closing price in the NASDAQ National Market System on such date.
 
PAYMENT OF PURCHASE PRICE; PAYROLL DEDUCTIONS
 
    The purchase price of the shares is accumulated by payroll deductions during
the  offering  period. The  deductions  may not  exceed  10% of  a participant's
eligible compensation. A participant may discontinue his or her participation in
the plan or may decrease,  but not increase, the  rate of payroll deductions  at
any time during the offering period.
 
    All  payroll deductions are credited to  the participant's account under the
plan and  are deposited  with the  general  funds of  the Company.  All  payroll
deductions  received or held by  the Company may be used  by the Company for any
corporate purpose.
 
                                       17
<PAGE>
PURCHASE OF STOCK; EXERCISE OF OPTION
 
    At the  beginning  of each  offering  period, by  executing  a  subscription
agreement  to  participate in  the  Purchase Plan,  each  employee is  in effect
granted an option  to purchase  shares of Common  Stock. The  maximum number  of
shares  placed under  option to  a participant in  an offering  is determined by
dividing the compensation which  such participant has  elected to have  withheld
during  the offering period by 85% of the  fair market value of the Common Stock
at the  beginning  of  the offering  period  or  ending of  a  purchase  period,
whichever is lower.
 
WITHDRAWAL
 
    While  each  participant  in  the  Purchase  Plan  is  required  to  sign  a
subscription  agreement  authorizing   payroll  deductions,  the   participant's
interest  in a given  offering may be terminated  in whole, but  not in part, by
signing and delivering to the Company a notice of withdrawal from the plan. Such
withdrawal may  be elected  at  any time  prior to  the  end of  the  applicable
24-month  offering period. A participant's withdrawal  from an offering does not
have any effect upon such participant's eligibility to participate in subsequent
offerings under the Purchase Plan.
 
TERMINATION OF EMPLOYMENT
 
    Termination  of  a  participant's  employment  for  any  reason,   including
retirement  or  death, cancels  his or  her participation  in the  Purchase Plan
immediately. In such event, the payroll deductions credited to the participant's
account will be returned to  such participant or, in the  case of death, to  the
person  or  persons  entitled  thereto  as  specified  by  the  employee  in the
subscription agreement.
 
CHANGES
 
    In the event of any change, such as stock splits or stock dividends, made in
the capitalization of the  Company which results in  an increase or decrease  in
the   number  of  shares   of  Common  Stock   outstanding  without  receipt  of
consideration by  the  Company, appropriate  adjustments  will be  made  by  the
Company  in the number of  shares subject to purchase  and in the purchase price
per share, subject to any required action by the shareholders of the Company.
 
AMENDMENT AND TERMINATION OF THE PLAN
 
    The Board of Directors may at any time amend or terminate the Purchase Plan,
except that such termination shall not affect options previously granted nor may
any amendment make any change in an option granted prior thereto which adversely
affects the rights of any participant. No amendment may be made to the  Purchase
Plan without approval of the shareholders of the Company if such amendment would
increase the number of shares reserved under the plan, permit payroll deductions
at  a  rate  in  excess  of ten  percent  (10%)  of  participant's compensation,
materially modify  the  eligibility  requirements  or  materially  increase  the
benefits  which may  accrue to  participants under  the plan.  In any  event the
Purchase Plan will terminate in 2009.
 
TAX INFORMATION
 
    The  Purchase  Plan,  and  the  right  of  participants  to  make  purchases
thereunder,  is intended to qualify under the provisions of Sections 421 and 423
of the Code. Under these provisions, no income will be taxable to a  participant
until  the shares purchased  under the Plan  are sold or  otherwise disposed of.
Upon sale or other disposition of the shares, the participant will generally  be
subject to tax and the amount of the tax will depend upon the holding period. If
the  shares are sold or otherwise disposed of more than two years from the first
day of the offering period and one year from the date the shares are  purchased,
the participant will recognize ordinary income measured as the lesser of (a) the
excess  of the  fair market  value of  the shares  at the  time of  such sale or
disposition over the purchase price, or (b)  an amount equal to 15% of the  fair
market  value of  the shares  as of the  first day  of the  offering period. Any
additional gain will  be treated as  long-term capital gain.  If the shares  are
sold  or otherwise disposed  of before the expiration  of these holding periods,
the participant will recognize ordinary income generally measured as the  excess
of the fair market value of the shares on the date the shares are purchased over
the purchase price. Any additional gain or loss on such sale or disposition will
be  long-term  or short-term  capital  gain or  loss,  depending on  the holding
period. The
 
                                       18
<PAGE>
Company is not entitled to a deduction  for amounts taxed as ordinary income  or
capital gain to a participant except to the extent of ordinary income recognized
by  participants upon a sale or disposition of shares prior to the expiration of
the holding period(s) described above.
 
    The foregoing is  only a summary  of the effect  of federal income  taxation
upon  the participant and the Company with respect to the shares purchased under
the Purchase Plan. Reference should be made to the applicable provisions of  the
Code.  In  addition, the  summary does  not  discuss the  tax consequences  of a
participant's death or the income  tax laws of any  state or foreign country  in
which the participant may reside.
 
REQUIRED VOTE
 
    The  approval of the amendment to the Purchase Plan requires the affirmative
vote of the holders of  a majority of the shares  of the Company's Common  Stock
entitled  to  vote  and  present  or  represented  at  the  meeting.  MANAGEMENT
RECOMMENDS THAT THE SHAREHOLDERS VOTE FOR  THE APPROVAL OF THE AMENDMENT TO  THE
PURCHASE PLAN.
 
             RATIFICATION OF APPOINTMENT OF INDEPENDENT ACCOUNTANTS
 
    The   Board  of  Directors  has  selected  Coopers  &  Lybrand,  independent
accountants, to  audit the  financial statements  of the  Company for  the  year
ending  December  31,  1996,  and  recommends  that  the  shareholders  vote for
ratification of  such appointment.  In the  event  of a  negative vote  on  such
ratification,  the Board of  Directors will reconsider  its selection. Coopers &
Lybrand has  audited the  Company's financial  statements since  the year  ended
December  31,  1982. Representatives  of Coopers  & Lybrand  are expected  to be
present at the meeting with the opportunity  to make a statement if they  desire
to do so, and are expected to be available to respond to appropriate questions.
 
OTHER MATTERS
 
    The Company knows of no other matters to be submitted to the meeting. If any
other  matters properly  come before  the meeting,  it is  the intention  of the
persons named in the enclosed form of Proxy to vote the shares they represent as
the Board of Directors may recommend.
 
                                          THE BOARD OF DIRECTORS
 
Dated: March 28, 1996
 
                                       19
<PAGE>
                            ------------------------
                                     COMMON
                                                                 /X/ Please mark
                                                                     your choice
                                                                       like this
 
    1.  Election of directors:
              __ FOR all nominees listed below (except as indicated)
              __ WITHHOLD authority to vote for all nominees listed below.
 
    IF YOU WISH TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, STRIKE
A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW:
 
    William  W. R. Elder, Todd S. Myhre, Stephen F. Fisher, G. Frederick Forsyth
and Mario M. Rosati
 
    2.  Proposal to approve the amendment of the Company's 1991 Incentive  Stock
Option  Plan  to increase  the number  of  shares of  Common Stock  reserved for
issuance thereunder by 800,000 additional shares:
 
/ / FOR                          / / AGAINST                         / / ABSTAIN
 
    3.  Proposal to approve the  amendment of the Company's 1989 Employee  Stock
Purchase  Plan to  increase the  number of shares  of Common  Stock reserved for
issuance thereunder by 300,000 additional shares:
 
/ / FOR                          / / AGAINST                         / / ABSTAIN
 
    4.  Proposal  to ratify  the appointment  of Coopers  & Lybrand  LLP as  the
independent  public  accountants  of  the Company  for  the  fiscal  year ending
December 31, 1996:
 
/ / FOR                          / / AGAINST                         / / ABSTAIN
 
    5.  In their discretion upon such other matter or matters which may properly
come before the meeting and any continuation(s) or adjournment(s) thereof.
 
    THIS PROXY  WILL  BE VOTED  AS  DIRECTED OR,  IF  NO CONTRARY  DIRECTION  IS
INDICATED, WILL BE VOTED FOR THE ELECTION OF DIRECTORS, FOR THE AMENDMENT OF THE
1991  INCENTIVE STOCK OPTION PLAN, FOR THE  AMENDMENT OF THE 1989 EMPLOYEE STOCK
PURCHASE PLAN, FOR THE RATIFICATION OF THE APPOINTMENT OF COOPERS & LYBRAND  LLP
AS  INDEPENDENT PUBLIC  ACCOUNTANTS AND AS  SAID PROXIES DEEM  ADVISABLE ON SUCH
OTHER MATTERS AS MAY COME BEFORE THE MEETING.
 
    Such attorney or substitute shall have and may exercise all of the powers of
said attorney-in-fact hereunder.
 
Signature(s) _____________________________     Date ____________________________
 
    (This Proxy should be dated, signed by the shareholder(s) exactly as his  or
her name appears hereon, and returned promptly in the enclosed envelope. Persons
signing  in a fiduciary capacity should so indicate. If shares are held by joint
tenants or as community property, both should sign.)
<PAGE>

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

                                   GENUS, INC.

                       1996 ANNUAL MEETING OF SHAREHOLDERS

   The undersigned shareholder of GENUS, INC., a California corporation (the
"Company"), hereby acknowledges receipt of the Notice of Annual Meeting of
Shareholders and Proxy Statement, each dated March 28, 1996, and hereby appoints
Kent L. Robertson proxy and attorney-in-fact, with full power of substitution,
on behalf and in the name of the undersigned, to represent the undersigned at
the 1996 Annual Meeting of Shareholders of GENUS, INC. to be held on Tuesday,
April 30, 1996, at 2:00 p.m., local time, at the Santa Clara Westin Hotel
located at 5101 Great America Parkway, Santa Clara, California 95054 and any
continuation(s) or adjournment(s) thereof, and to vote all shares of Common
Stock which the undersigned would be entitled to vote if then and there
personally present, on the matters set forth below.

                                                    -----------
                                                    See Reverse
                                                        Side
                                                    -----------

<PAGE>

                                                       PLEASE MARK
                                                 /X/   YOUR CHOICE
                                                        LIKE THIS


                                                       __________
                                                         COMMON


1. Election of directors:

/ /  FOR all nominees listed below           / /  WITHHOLD authority to vote
     (except as indicated)                        for all nominees listed below.

IF YOU WISH TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
STRIKE A LINE THROUGH THAT NOMINEE'S NAME IN THE LIST BELOW:


William W. R. Elder, Todd S. Myhre, Stephen F. Fisher, G. Frederick Forsyth
and Mario M. Rosati


                                                  FOR  AGAINST   ABSTAIN
2.   Proposal to approve the amendment of         / /    / /       / /
     the Company's 1991 Incentive Stock
     Option Plan to increase the number of
     shares of Common Stock reserved for
     issuance thereunder by 800,000
     additional shares:


3.   Proposal to approve the amendment of         / /    / /       / /
     the Company's 1989 Employee Stock
     Purchase Plan to increase the number of
     shares of Common Stock reserved for
     issuance thereunder by 300,000
     additional shares:



4.   Proposal to ratify the appointment of        / /    / /       / /
     Coopers & Lybrand LLP as the independent
     public accountants of the Company for
     the fiscal year ending December 31, 1996:


5.   In their discretion upon such other matter
     or matters which may properly come before
     the meeting and any continuation(s) or
     adjournment(s) thereof.


                    THIS PROXY WILL BE VOTED AS DIRECTED OR, IF NO CONTRARY
                    DIRECTION  IS INDICATED, WILL BE VOTED FOR THE ELECTION OF
                    DIRECTORS, FOR THE AMENDMENT OF THE 1991 INCENTIVE STOCK
                    OPTION PLAN, FOR THE AMENDMENT OF THE 1989 EMPLOYEE STOCK
                    PURCHASE PLAN, FOR THE RATIFICATION OF THE APPOINTMENT OF
                    COOPERS & LYBRAND LLP AS INDEPENDENT PUBLIC ACCOUNTANTS AND
                    AS SAID PROXIES DEEM ADVISABLE ON SUCH OTHER MATTERS AS MAY
                    COME BEFORE THE MEETING.

                    Such attorney or substitute shall have and may exercise all
                    of the powers of said attorney-in-fact hereunder.

                    (This Proxy should be dated, signed by the shareholder(s)
                    exactly as his or her name appears hereon, and returned
                    promptly in the enclosed envelope. Persons signing in a
                    fiduciary capacity should so indicate. If shares are held by
                    joint tenants or as community property, both should sign.)



Signature(s)____________________________________       Date____________, 1996


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