AXP MARKET ADVANTAGE SERIES INC
N-30D, 2000-04-05
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AXP(SM) Blue Chip
Advantage
Fund

2000 ANNUAL REPORT
(PROSPECTUS ENCLOSED)

American
  Express(R)
Funds

AMERICAN EXPRESS Financial Advisors (logo)

(icon of) magnifying glass

AXP Blue Chip  Advantage  Fund seeks to provide  shareholders  with a  long-term
total return exceeding that of the stock market.

(This annual report  includes a prospectus  that  describes in detail the Fund's
objective,  investment strategy, risks, sales charges, fees and other matters of
interest. Please read the prospectus carefully before you invest or send money.)

<PAGE>

Making the Most of the Market

If you were  compiling a who's who of corporate  America,  a good place to start
would be the Standard & Poor's Index. Composed of 500 stocks representing a wide
range of  prominent  companies,  "the S&P" is  recognized  as a good  measure of
overall  stock  market  performance.  Of course,  some of those stocks will fare
better than others.  They're the ones that AXP Blue Chip Advantage Fund tries to
identify and build its portfolio around.

AXP BLUE CHIP ADVANTAGE FUND(This annual report is not part of tahe prospectus.)

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Table of Contents

2000 ANNUAL REPORT
The purpose of this annual report is to tell investors how the Fund performed.

From the Chairman                                        4
From the Portfolio Managers                              4
Fund Facts                                               6
The 10 Largest Holdings                                  7
Making the Most of the Fund                              8
The Fund's Long-term Performance                         9
Independent Auditors' Report                            11
Financial Statements                                    12
Notes to Financial Statements                           15
Investments in Securities                               22
Federal Income Tax Information                          30

2000 PROSPECTUS
The prospectus,  which is bound into the middle of this annual report, describes
the Fund in detail.

The Fund                                              3p
Goal                                                  3p
Investment Strategy                                   3p
Risks                                                 5p
Past Performance                                      6p
Fees and Expenses                                     8p
Management                                            9p
Buying and Selling Shares                            10p
Valuing Fund Shares                                  10p
Investment Options                                   11p
Purchasing Shares                                    12p
Transactions through Third Parties                   15p
Sales Charges                                        15p
Exchanging/Selling Shares                            19p
Distributions and Taxes                              24p
Other Information                                    26p
Financial Highlights                                 27p

(This annual report is not part of the prospectus.) ANNUAL REPORT - 2000

<PAGE>

(picture of) Arne H. Carlson
Carlson H. Carlson
Chairman of the board

From the Chairman
We are in an extraordinary  period for investing in financial assets,  with many
stocks at their all-time highs. Looking at year 2000, American Express Financial
Corporation,  the Fund's investment manager,  expects the economy to continue to
grow and long-term interest rates to rise only slightly. This is a great time to
take a close look at your goals and investments. We encourage you to:

o  Consult  a  professional  investment  adviser  who can help  you cut  through
   mountains of data.

o Set financial  goals that extend beyond those  achievable  through  retirement
  plans of your employer.

o Learn as much as you can about your current investments.

The  portfolio  manager's  letter that  follows  provides a review of the Fund's
investment strategies and performance. The annual report contains other valuable
information as well. The Fund's prospectus  describes its investment  objectives
and how it intends to achieve those objectives.  As experienced  investors know,
information is vital to making good investment decisions.

So, take a moment and decide again whether the Fund's investment  objectives and
management  style  fit  with  your  other  investments  to help you  reach  your
financial  goals.  And make it a  practice  on a regular  basis to  assess  your
investment options.

On behalf of the Board,



Arne H. Carlson


(picture of) Keith Tufte
Keith Tufte
Portfolio manager

From the Portfolio Managers
It was an  up-and-down  12 months but, in the end, a  productive  period for AXP
Blue Chip Advantage  Fund.  Its Class A shares  produced a total return of 9.30%
(excluding  the sales  charge) for the past fiscal year -- February 1999 through
January 2000.

The period got off to a poor start as a rise in interest  rates,  something that
would prove to be a periodic problem  throughout the fiscal year, sent the stock
market into retreat.  But, as has been its  hallmark in recent years, the market
mounted a fresh advance that took it to an all-time high by mid-summer.

AXP BLUE CHIP ADVANTAGE FUND (This annual report is not part of the prospectus.)

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(picture of) James M. Johnson, Jr.
James M. Johnson, Jr.
Portfolio manager

By that time,  the Federal  Reserve  Board,  concerned  about the  potential for
higher  inflation,  had instituted the first of what would be three increases in
short-term  interest  rates in 1999.  Not  surprisingly,  the result was a stock
slump, which lasted into the fall and put the Fund in negative territory for the
first eight months of the fiscal year.

The market had another  comeback  left,  though,  as it rallied  furiously  from
October through  December.  During that time, the Fund more than made up for the
previously lost ground by advancing just over 15%. The fiscal year went out like
a lamb,  however,  as interest-rate  worries resurfaced in January,  causing the
market and the Fund to give back some of its gain.

As has been the case in recent years,  large-capitalization  stocks -- the focus
of the Fund -- were overall  strong  performers  during the 12 months,  although
they  sometimes  had to share the  spotlight  with  small- and  mid-cap  issues.
Looking at industry  sectors,  technology-related  stocks  were  clearly the big
winners,  thanks in large part to a spectacular  run-up in the fourth quarter of
1999.

Technology's  strength worked to the Fund's advantage,  as that sector comprised
its greatest  area of  investment.  Other  substantial  investment  sectors were
consumer  cyclicals  (including  retailing),  financial  services and utilities.
Prominent holdings included IBM, Microsoft,  Cisco Systems,  Intel, Oracle, EMC,
Wal-Mart, General Electric, MCI WorldCom, Bristol-Meyers Squibb and Medtronic.

As for changes to the portfolio,  we reduced  health-care  holdings early in the
period,  then  built  them back up later.  We also  increased  the  exposure  to
basic-materials stocks such as paper and chemicals.

Looking  toward the new fiscal year, we expect an unsettled  market,  especially
for the first few months.  The chances for a sustained advance should improve as
the year  progresses,  assuming  the  economy  stays  on the  growth  track  and
corporate profits remain reasonably strong.

Keith Tufte


James M. Johnson, Jr.

(This annual report is not part of the prospectus.)  ANNUAL REPORT - 2000

<PAGE>

Fund Facts

Class A -- 12-month performance
(All figures per share)

Net asset value (NAV)

Jan. 31, 2000                                                  $11.80
Jan. 31, 1999                                                  $11.88
Decrease                                                       $ 0.08

Distributions -- Feb. 1, 1999 - Jan. 31, 2000

From income                                                    $ 0.61
From capital gains                                             $ 0.61
Total distributions                                            $ 1.22
Total return*                                                  +9.30%**

Class B --12-month performance
(All figures per share)

Net asset value (NAV)

Jan. 31, 2000                                                  $11.63
Jan. 31, 1999                                                  $11.79
Decrease                                                       $ 0.16

Distributions -- Feb. 1, 1999 - Jan. 31, 2000

From income                                                    $ 0.58
From capital gains                                             $ 0.61
Total distributions                                            $ 1.19
Total return*                                                  +8.45%**

Class Y -- 12-month performance
(All figures per share)

Net asset value (NAV)

Jan. 31, 2000                                                  $11.81
Jan. 31, 1999                                                  $11.89
Decrease                                                       $ 0.08

Distributions -- Feb. 1, 1999 - Jan. 31, 2000

From income                                                    $ 0.62
From capital gains                                             $ 0.61
Total distributions                                            $ 1.23
Total return*                                                  +9.44%**

*Returns do not include  sales load,  the  prospectus  discusses the effect of
sales  charges,  if  any,  on the  various  classes.

**The  total  return  is  a  hypothetical   investment  in  the  Fund  with  all
distributions reinvested.

AXP BLUE CHIP ADVANTAGE FUND (This annual report is not part of the prospectus.)

<PAGE>

The 10 Largest Holdings

                                      Percent                     Value
                                  (of net assets)         (as of Jan. 31, 2000)
 Microsoft                             4.77%                 $210,636,787
 General Electric                      3.25                   143,618,201
 Intel                                 3.07                   135,297,030
 Cisco Systems                         2.89                   127,687,949
 Exxon Mobil                           2.22                    97,926,295
 Bristol-Myers Squibb                  1.89                    83,410,799
 SBC Communications                    1.87                    82,391,303
 Wal-Mart Stores                       1.82                    80,400,374
 Coca-Cola                             1.80                    79,550,938
 AT&T                                  1.79                    78,863,413

For further detail about these  holdings,  please refer to the section  entitled
"Investments in Securities."

(icon of) pie chart

The 10 holdings listed here make up 25.37% of net assets

(This annual report is not part of the prosectus.) ANNUAL REPORT - 2000

<PAGE>

Making the Most of the Fund

BUILD YOUR ASSETS SYSTEMATICALLY
One of the best  ways to  invest in the Fund is by  dollar-cost  averaging  -- a
time-tested  strategy  that  can make  market  fluctuations  work  for  you.  To
dollar-cost  average,  simply invest a fixed amount of money  regularly.  You'll
automatically  buy more shares when the Fund's share price is low,  fewer shares
when it is high. The chart below shows how dollar-cost averaging works. In these
three  hypothetical   scenarios,   you  will  see  six  months  of  share  price
fluctuations.

This strategy  does not ensure a profit or avoid a loss if the market  declines.
But, if you can continue to invest regularly  through changing market conditions
even when the price of your  shares  fall or the market  declines,  it can be an
effective way to accumulate shares to meet your long-term goals.

How dollar-cost averaging works

     Jan  Feb  Mar  Apr  May  Jun
$15                 $16  $18  $20
$10  $10  $12  $14
$ 5

Accumulated shares*       Average market           Your average
                          price per share          cost per share

      42.25                    $15                    $14.20
- -------------------------------------------------------------------------------

     Jan  Feb  Mar  Apr  May  Jun
$15
$10  $10  $8             $8   $10
$ 5            $5   $5

Accumulated shares*       Average market           Your average
                          price per share          cost per share

      85.0                     $7.66                  $7.05
- -------------------------------------------------------------------------------

     Jan  Feb  Mar  Apr  May  Jun
$15
$10  $10  $8   $6             $7
$ 5                 $4   $4

Accumulated shares*       Average market           Your average
                          price per share          cost per share

     103.5                    $6.50                    $5.80
- -------------------------------------------------------------------------------
$100 invested per month. Total invested: $600

*Shares purchased is determined by dividing the amount invested per month by the
current share price.

THREE WAYS TO BENEFIT FROM A MUTUAL FUND:

o your shares increase in value when the Fund's investments do well

o you  receive  capital  gains  when the gains on  investments  sold by the Fund
  exceed losses

o you receive income when the Fund's stock dividends, interest and short-term
  gains exceed its expenses.

All  three  make up  your  total  return.  You  potentially  can  increase  your
investment if, like most investors, you reinvest your dividends and capital gain
distributions  to  buy  additional  shares  of  the  Fund  or  another  fund.

AXP BLUE CHIP ADVANTAGE FUND (This annual report is not part of the prospectus.)

<PAGE>

The Fund's Long-term Performance

$60,000


$50,000
                                                                           X
                                                                        $44,908
$40,000                                           S&P 500 Index    AXP Blue Chip
                                                            X     Advantage Fund
                                                                         Class A
$30,000

                                                  X
$20,000                              Lipper Large-Cap Core Index




$9,500


4/1/90     '91    '92    '93    '94    '95    '96    '97    '98    '99    '00

 Average annual total returns (as of Jan. 31, 2000)

            1 year  Since inception (B&Y)   5 years      Since inception(A)

 Class A    +3.84%        --%               +22.37%          +16.37%**

 Class B    +4.51%    +21.96%*                  --%              --%

 Class Y    +9.44%    +23.14%*                  --%              --%

*Inception date was March 20, 1995.

**Inception date was March 5, 1990.

Assumes:  Holding  period from 4/1/90 to 1/31/00.  Returns do not reflect  taxes
payable  on   distributions.   Reinvestment  of  all  income  and  capital  gain
distributions for the Fund has a value of $23,676.  Also see "Past  Performance"
in the Fund's current prospectus.

On the graph  above you can see how the  Fund's  total  return  compared  to two
widely cited performance  indexes, the Standard & Poor's 500 Index (S&P 500) and
the Lipper  Large-Cap  Core Index.  In comparing  AXP Blue Chip  Advantage  Fund
(Class A) to the two  indexes,  you should  take into  account the fact that the
Fund's performance  reflects the maximum sales charge of 5% (effective March 20,
2000 the sales charge increased to 5.75%),  while such charges are not reflected
in the performance of the indexes.

Your investment and return values fluctuate so that your shares,  when redeemed,
may be worth more or less than the original  cost.  Average  annual total return
figures reflect the impact of the applicable  sales charge up to a maximum of 5%
(effective  March 20,  2000 the sales  charge  increased  to 5.75%).  This was a
period of widely fluctuating  security prices.  Past performance is no guarantee
of future results.

(This annual report is not part of the prospectus.)  ANNUAL REPORT - 2000

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S&P 500 Index,  an unmanaged  list of common  stocks,  is  frequently  used as a
general measure of market  performance.  The index reflects  reinvestment of all
distributions and changes in market prices, but excludes  brokerage  commissions
or other fees. However, the S&P 500 companies may be generally larger than those
in which the Fund invests.

Lipper  Large-Cap  Core Index,  an  unmanaged  index  published  by Lipper Inc.,
includes 30 funds that are generally similar to the Fund, although some funds in
the index may have somewhat different investment policies or objectives.

AXP BLUE CHIP ADVANTAGE FUND (This annual report is not part of the prospectus.)

<PAGE>

The  financial   statements   contained  in  Post-Effective   Amendment  #24  to
Registration  Statement No.  33-30770  filed on or about March 31st,  2000,  are
incorporated herein by reference.

<PAGE>

Federal Income Tax Information

(Unaudited)

The  Fund is  required  by the  Internal  Revenue  Code  of  1986  to  tell  its
shareholders  about the tax treatment of the dividends it pays during its fiscal
year. The dividends listed below are reported to you on Form 1099-DIV, Dividends
and  Distributions.  Shareholders  should consult a tax advisor on how to report
distributions for state and local tax purposes.

AXP Blue Chip Advantage Fund

Fiscal year ended Jan. 31, 2000

Class A

Income  distributions  -- taxable as  dividend  income,  26.86%  qualifying  for
deduction by corporations.

Payable date                                                   Per share

March 25, 1999                                                  $0.00808
June 24, 1999                                                    0.00884
Sept. 23, 1999                                                   0.00598
Dec. 22, 1999                                                    0.58902
Total                                                           $0.61192

Capital gain distribution -- taxable as long-term capital gain.

Payable date                                                   Per share

Dec. 22, 1999                                                   $0.60673
Total distributions                                             $1.21865

The  distribution  of $1.19575 per share,  payable  Dec. 22, 1999,  consisted of
$0.00768  derived  from net  investment  income,  $0.58134  from net  short-term
capital gains (a total of $0.58902 taxable as dividend income) and $0.60673 from
net long-term capital gains.

AXP BLUE CHIP ADVANTAGE FUND (This annual report is not part of the prospectus.)

<PAGE>

Class B

Income  distributions  -- taxable as  dividend  income,  26.86%  qualifying  for
deduction by corporations.

Payable date                                                   Per share

Dec. 22, 1999                                                   $0.58134

Capital gain distribution -- taxable as long-term capital gain.

Payable date                                                   Per share

Dec. 22, 1999                                                   $0.60673
Total distributions                                             $1.18807

The  distribution  of $1.18807 per share,  payable  Dec. 22, 1999,  consisted of
$0.58134  from net  short-term  capital  gains (a total of  $0.58134  taxable as
dividend income) and $0.60673 from net long-term capital gains.

Class Y

Income  distributions  -- taxable as  dividend  income,  26.86%  qualifying  for
deduction by corporations.

Payable date                                                   Per share

March 25, 1999                                                  $0.01063
June 24, 1999                                                    0.01143
Sept. 23, 1999                                                   0.01069
Dec. 22, 1999                                                    0.59396
Total                                                           $0.62671

Capital gain distribution -- taxable as long-term capital gain.

Payable date                                                   Per share

Dec. 22, 1999                                                   $0.60673
Total distributions                                             $1.23344

The  distribution  of $1.20069 per share,  payable  Dec. 22, 1999,  consisted of
$0.01262  derived  from net  investment  income,  $0.58134  from net  short-term
capital gains (a total of $0.59396 taxable as dividend income) and $0.60673 from
net long-term capital gains.

(This annual report is not part of the prospectus.)  ANNUAL REPORT - 2000

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American
  Express(R)
Funds


AXP Blue Chip Advantage Fund
200 AXP Financial Center
Minneapolis, MN 55474


PRSRT STD AUTO
U.S. POSTAGE
PAID
SPENCER, IA
PERMIT NO. 85

Distributed by American Express  Financial  Advisors Inc. Member NASD.  American
Express Company is separate from American Express Financial Advisors Inc. and is
not a broker-dealer.

AMERICAN EXPRESS Financial Advisors (logo)

S-6025 P (3./00)

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STATEMENT OF DIFFERENCES

Difference                                       Description

1)   The layout is different                     1)  Some of the layout in the
     throughout the annual report.                   annual report to
                                                     shareholders is in two
                                                     columns.

2)   There are pictures, icons                   2)  Each picture, icon and
     and graphs throughout the                       graph is described in
     annual report.                                  parentheses.




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