READERS DIGEST ASSOCIATION INC
10-Q, 1998-05-13
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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                            FORM 10-Q

               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549

     [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934
                                
          For the quarterly period ended March 31, 1998
                                
                               OR
                                
    [  ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934
                                
        For the transition period from _______ to _______


                 Commission file number: 1-10434


              THE READER'S DIGEST ASSOCIATION, INC.
     (Exact name of registrant as specified in its charter)

                   Delaware                   13-1726769
        (State or other jurisdiction of         (I.R.S.
        incorporation or organization)         Employer
                                            Identification
                                                 No.)
                                                   
            Pleasantville, New York           10570-7000
        (Address of principal executive       (Zip Code)
                   offices)
                       

                         (914) 238-1000
      (Registrant's telephone number, including area code)

         ______________________________________________


Indicate by check mark whether the registrant (1) has filed all
reports  required to be filed by Section 13  or  15(d)  of  the
Securities Exchange Act of 1934 during the preceding 12  months
(or for such shorter period that the registrant was required to
file  such  reports), and (2) has been subject to  such  filing
requirements for the past 90 days.  Yes [X] No [  ]


As  of April 30, 1998, the following shares of the registrant's
common stock were outstanding:

Class  A  Nonvoting Common Stock, $0.01 par value:   84,973,454 shares
Class B Voting Common Stock, $0.01 par value:        21,716,057 shares


                                            Page 1 of 16 pages.
                                                               
     THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
                                
                       Index to Form 10-Q
                                
                         March 31, 1998


Part I - Financial Information                           Page No.

The Reader's Digest Association, Inc. and Subsidiaries
Financial Statements (unaudited):

Consolidated Condensed Statements of Income
for the three and nine-month periods ended March 31, 
1998 and 1997                                                   3

Consolidated Condensed Balance Sheets
as of March 31, 1998 and June 30, 1997                         4

Consolidated Condensed Statements of Cash Flows
for the nine-month periods ended March 31, 1998 and 1997       5

Notes to Consolidated Condensed Financial Statements           6

Management's Discussion and Analysis
of Financial Condition and Results of Operations               8


Part II - Other Information                                    14
<TABLE>
     THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
           CONSOLIDATED CONDENSED STATEMENTS OF INCOME
   Three and nine-month periods ended March 31, 1998 and 1997
              (In millions, except per share data)
                           (unaudited)


                       Three-month period ended     Nine-month period ended
                              March 31,                     March 31,
                           1998         1997         1998           1997
<S>                    <C>            <C>          <C>           <C>
Revenues               $ 635.5        $ 684.3      $ 2,009.4     $ 2,202.9
Product,                                                   
distribution and         232.3          237.5          733.6         756.6
 editorial expense
Promotion, marketing                                       
and administrative       381.5          395.3        1,181.2       1,215.6
 expense
Other operating items      ---            ---           70.0           ---

Operating profit          21.7           51.5           24.6         230.7

Other income, net          1.6            7.7            8.2          15.4

Income before provision   23.3           59.2           32.8         246.1
 for income taxes

Provision for income                                       
 taxes                     8.7           21.6           20.3          89.8

Net income                14.6           37.6           12.5         156.3

Earnings per share        0.13           0.35           0.11          1.45
                                                           
Average common shares                                             
 outstanding             106.5          106.2          106.4         106.8

Dividends per common     0.225           0.45          0.675          1.35
 share
</TABLE>

See accompanying notes to consolidated condensed financial statements.



<TABLE>
     THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
              CONSOLIDATED CONDENSED BALANCE SHEETS
             As of March 31, 1998 and June 30, 1997
                          (In millions)
                           (unaudited)


                                               March 31,   June 30,
                                                  1998       1997
<S>                                            <C>        <C>
Assets                                                  
Cash and cash equivalents                      $  100.0   $    69.1
Receivables, net                                  489.4       426.3
Inventories                                       187.9       167.8
Prepaid expenses and other current assets         252.3       262.6

Total current assets                            1,029.6       925.8

Property, plant and equipment, net                286.0       314.8
Other noncurrent assets                           311.9       403.2

Total assets                                  $ 1,627.5   $ 1,643.8

Liabilities and stockholders' equity                    
Accounts payable                              $   184.6   $   211.8
Accrued expenses                                  417.1       373.6
Short-term borrowings                              16.8        30.3
Income taxes payable                               31.5        22.1
Unearned revenue                                  398.4       356.5
Other current liabilities                          19.0        18.8

Total current liabilities                       1,067.4     1,013.1

Other noncurrent liabilities                      285.8       284.7

Total liabilities                               1,353.2     1,297.8

Capital stock                                      29.5        29.0
Paid-in capital                                   141.5       141.8
Retained earnings                                 863.9       924.2
Foreign currency translation adjustment           (48.0)      (33.4)
Net unrealized losses on certain investments        ---        (0.3)
Treasury stock, at cost                          (712.6)     (715.3)
Total stockholders' equity                        274.3       346.0

Total liabilities and stockholders' equity    $ 1,627.5   $ 1,643.8

</TABLE>
See accompanying notes to consolidated condensed financial
statements.


<TABLE>
     THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
         CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
        Nine-month periods ended March 31, 1998 and 1997
                          (In millions)
                           (unaudited)



                                              Nine-month period ended
                                                     March 31,
                                                  1998      1997
<S>                                              <C>        <C>
Cash flows from operating activities                     
Net income                                       $  12.5    $ 156.3
Depreciation and amortization                       35.1       34.4
Other, net                                          12.4     (118.6)
                                                         
Net change in cash due to operating activities      60.0       72.1
                                                         
Cash flows from investing activities                     
Proceeds from maturities and sales of                    
 short-term investments and marketable              32.6      119.1
 securities
Purchases of short-term investments and             (1.2)     (31.3)
 marketable securities
Proceeds from other long-term investments, net      45.6        1.0
Other, net                                         (19.2)     (24.8)
                                                         
Net change in cash due to investing activities      57.8       64.0
                                                         
Cash flows from financing activities                     
Short-term borrowings, net                         (13.1)       6.7
Dividends paid                                     (72.8)    (145.3)
Common stock repurchased                             ---      (66.3)
Other, net                                           2.9        8.6
                                                         
Net change in cash due to financing activities     (83.0)    (196.3)
                                                         
Effect of exchange rate changes on cash             (3.9)      (5.9)
                                                         
Net change in cash and cash equivalents             30.9      (66.1)
                                                         
Cash and cash equivalents at beginning of period    69.1      258.1
                                                         
Cash and cash equivalents at end of period         100.0      192.0


</TABLE>
See accompanying notes to consolidated condensed financial
statements.




     THE READER'S DIGEST ASSOCIATION, INC. AND SUBSIDIARIES
      NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                          (In millions)
                           (unaudited)

(1)  Basis of Presentation

The  company  reports on a fiscal year beginning July  1.   The
three-month periods ended March 31, 1998 and 1997 are the third
fiscal  quarters  of  fiscal year 1998 and  fiscal  year  1997,
respectively.

The  accompanying  consolidated condensed financial  statements
have  not been audited, but in the opinion of management,  have
been  prepared in conformity with generally accepted accounting
principles  applying  certain  judgments  and  estimates  which
include  all  adjustments (consisting only of normal  recurring
adjustments)  considered  necessary  to  present  fairly   such
information.  Operating results for any interim period are  not
necessarily indicative of the results for an entire year due to
the seasonality of the company's business.

(2)  Earnings Per Share

Earnings  per  share is computed by dividing net  income,  less
preferred  stock dividend requirements of $0.3 in each  of  the
three-month periods ended March 31, 1998 and 1997, and $1.0  in
each of the nine-month periods ended March 31, 1998 and 1997 by
the weighted average number of common shares outstanding during
the period.

<TABLE>
(3)  Inventories
                                            March 31,   June 30,
                                              1998        1997
<S>                                         <C>         <C>                                                      
Raw materials                               $  22.3     $  17.4
Work-in-progress                               24.0        26.5
Finished goods                                141.6       123.9
                                                      
                                              187.9       167.8
</TABLE>

<TABLE>
(4)     Revenues by Business Segments and Geographic Areas

                             Three-month period     Nine-month period
                                   ended                   ended
                                 March 31,               March 31,
                              1998        1997       1998        1997
<S>                         <C>        <C>        <C>         <C>
BUSINESS SEGMENTS                                             
Reader's Digest Magazine    $ 171.2    $ 178.3    $   530.4   $  540.8
Books and Home                413.0      461.1      1,241.5    1,449.3
 Entertainment Products
Special Interest Magazines     22.7       17.8         69.0       55.5
Other Businesses               28.6       27.1        168.5      157.3

Total revenues                635.5      684.3      2,009.4    2,202.9
                                                              
GEOGRAPHIC AREAS                                              
United States                 296.1      308.8        931.8      974.6
Europe                        243.4      276.6        767.9      906.2
Pacific and Other Markets      96.0       98.9        309.7      322.1

Total revenues                635.5      684.3      2,009.4    2,202.9
                                                              
</TABLE>
                                
                                
                                
(5)                                  Other Operating Items

In  the  first quarter of 1998, the company recorded  charges  of
$70.0  (the  1998 charges) ($51.8 after tax, or $0.49 per  share)
composed  primarily of severance costs associated with  workforce
reductions  in  Europe, the United States and  at  the  corporate
level;  and  other  costs associated with the discontinuation  of
certain businesses and the realignment of business processes  and
operations.    Businesses  that  were  discontinued   include   a
children's  book  club in the United States,  and  the  company's
investment  in  LookSmart, a World Wide Web  navigation  service.
The realignment of business processes and operations also relates
to certain vendor contracts in the United States and Europe.  The
components of these charges are reported in the table below.

As  described  in Note 2 to the company's consolidated  financial
statements  included in its 1997 Annual Report  to  Stockholders,
the  company recorded charges of $35.0 in the fourth  quarter  of
1997,  and  charges  of  $204.0 in the  third  quarter  of  1996,
relating  primarily  to the realignment of the  organization  and
operations   and   to   the   streamlining   of   the   company's
organizational  structure  and  the  strategic  repositioning  of
certain  businesses,  respectively.   The  components  of   these
charges, as well as reserve balances remaining at March 31, 1998,
were:

<TABLE>
                           Balance at      1998       Current     Balance
                          June 30, 1997   Charges     Activity   Remaining
<S>                          <C>          <C>          <C>         <C>          
Employee retirement &        $ 56.7       $ 39.5       $ 25.1      $ 71.1
 severance benefits
Other items                    23.6         23.1          9.7        37.0
Business repositioning          0.7          4.2          7.4         3.9
                                                             
Total                          81.0         70.0         39.0       112.0
</TABLE>

(6) Debt

As  described in Note 13 to the company's consolidated  financial
statements  included in its 1997 Annual Report  to  Stockholders,
the  company is a party to an agreement with The Chase  Manhattan
Bank  for  a  line of credit of $75.0 (the Chase line of  credit)
which  expired on April 30, 1998, and a Competitive  Advance  and
Revolving Credit Facility Agreement (the credit agreement) of  up
to  $400.0.  Under the credit agreement, the company must  comply
with  certain financial covenants, including a minimum  level  of
consolidated tangible net worth.  The company is in  the  process
of  renegotiating  the  credit  agreement.   The  amended  credit
agreement,  if finalized, is expected to provide for a  necessary
reduction of the minimum required level of consolidated  tangible
net  worth,  a reduction of credit available and an  increase  in
borrowing   costs.    Going  forward  the  company   intends   to
consolidate  the  majority of its domestic borrowings  under  the
credit  agreement.   At  March  31,  1998,  no  borrowings   were
outstanding  under  the  Chase  line  of  credit  or  the  credit
agreement.   In  addition, various international subsidiaries  of
the  company have available lines of credit totaling  $77.3.   At
March  31,  1998,  loans in the amount of $9.2  were  outstanding
under  international  lines  of  credit  at  a  weighted  average
interest rate of 5.0%.

In  September  1997, the company entered into an  agreement  with
Morgan Guaranty Trust Company of New York for an uncommitted line
of  credit  of $50.0 (the Morgan line of credit) to be  used  for
general  corporate purposes.  The loans under the Morgan line  of
credit are payable on demand and bear interest at a floating rate
based  on the cost of funds of the bank plus a margin.  At  March
31,  1998, loans in the amount of $5.0 were outstanding under the
Morgan  line  of  credit at a weighted average interest  rate  of
6.1%.

(7)   Stock Option and Stock Appreciation Rights Repricing

On October 9, 1997, options and stock appreciation rights related
to  2.1  million shares of Class A common stock were  granted  to
eligible  employees pursuant to the 1989 and  1994  Key  Employee
Long Term Incentive Plans (October grant).  The October grant was
never  distributed to over 800 employees.  The exercise price  of
the October grant was $27.03 per share, the fair market value  of
the  company's  common stock at October 9, 1997.   These  options
provided  for  vesting  ratably over  four  years  and  could  be
exercised over a period of ten years from the date of grant.   On
November 18, 1997, the October grant was canceled and options and
stock  appreciation rights related to 2.1 million shares of Class
A  common stock were reissued to eligible employees at a price of
$21.47 per share, the fair market value of the company's stock at
November  18,  1997  (November grant).  This  reissuance  was  in
connection with a significant revision of the company's executive
compensation  structure, involving the elimination  of  long-term
cash performance awards, the reduction of annual cash bonuses and
the greater reliance on equity incentive awards.  The other terms
of  the  November grant were not changed from the  terms  of  the
October grant.


     The Reader's Digest Association, Inc. and Subsidiaries
              Management's Discussion and Analysis
        of Financial Condition and Results of Operations
          (Dollars in millions, except per share data)

Results of Operations

Three-Month Period Ended March 31, 1998 Compared With Three-
Month Period Ended March 31, 1997

Worldwide  revenues for the third quarter of 1998 decreased  to
$635.5, or by 7%, compared with $684.3 in the third quarter  of
1997.   Excluding  the  adverse effect of  changes  in  foreign
currency  exchange  rates,  revenues  decreased  3%.   Revenues
declined primarily in the company's United States and developed
European  operations.   The  decrease  in  revenues   was   due
primarily   to   lower  unit  sales  within  Books   and   Home
Entertainment Products as a result of lower mail quantities and
fewer profitably promotable customers as well as lower customer
response  to promotional mailings primarily in major  developed
markets.   The company reported worldwide operating  profit  of
$21.7 in the third quarter of 1998, compared with $51.5 in  the
third  quarter of 1997.  These operating results reflect  lower
revenues  in  major developed markets, significant declines  in
operating  results in the United States, Germany and the  U.K.,
and   higher   proportionate  product  costs  and   promotional
spending.

The  company reported net income of $14.6, or $0.13 per  share,
in the third quarter of 1998, compared with $37.6, or $0.35 per
share, in the third quarter of 1997.

Other Income, Net
Other  income, net decreased in the third quarter  of  1998  to
$1.6, compared with $7.7 in the prior year.  This decrease  was
primarily  because  of losses on foreign exchange  transactions
and hedging activity, gains on sales of certain investments  in
the  prior  year  not recurring in the current year  and  lower
interest income, which were partially offset by a net  gain  on
the sale of certain assets in 1998.

Income Taxes
The  overall effective tax rate was 37.5% for the third quarter
of  1998,  compared with 36.5% for the third quarter  of  1997.
The  higher  effective tax rate in 1998 was  primarily  due  to
reduced utilization of foreign tax credits.

Geographic Areas

United States
Revenues in the United States decreased from $308.8 in 1997  to
$296.1,  or  by  4%,  in  1998.  This  decrease  was  primarily
attributable  to lower unit sales in the general books  product
line, and, to a lesser extent, in the music product line within
Books  and  Home Entertainment Products.  These  declines  were
partially  offset  by  increased revenues in  Special  Interest
Magazines.   The decline in general books was primarily  caused
by  lower customer response to promotional mailings, one  fewer
mailing  and lower mail quantities as well as fewer  profitably
promotable customers in 1998.  Music revenues decreased due  to
a significant reduction in mail quantities in 1998, in addition
to the timing of music series shipments compared with the prior
year.    Revenues  for  Special  Interest  Magazines  increased
primarily  due  to the acquisition of Walking magazine  in  the
third    quarter   of   1997.    Operating   profit   decreased
significantly in 1998, compared with 1997, due to  the  revenue
decrease,  higher promotional spending in order to acquire  and
renew  subscribers  to  Reader's  Digest  Magazine  and  higher
product costs.

Europe
Revenues in Europe decreased from $276.6 in 1997 to $243.4,  or
by  12%,  in 1998.  Excluding the adverse effect of changes  in
foreign  currency exchange rates, revenues decreased  4%.   The
revenue decrease was primarily due to lower unit sales, and, to
a  lesser extent, lower-priced product offerings and sales of a
lower-priced  product  mix  of  Books  and  Home  Entertainment
Products.  Within this segment, revenues declined in the series
books,  and,  to  a lesser extent, in the video  and  Condensed
Books  product  lines.  Product expansion in  Eastern  European
markets,  principally in the general books  and  music  product
lines,  was  offset by continued lower sales in major  markets,
particularly  in  Germany  and the  U.K.,  where  results  have
declined  more significantly than other markets.   Lower  sales
were  as  a  result of a reduction in shipments  due  to  fewer
customers  carried  into 1998 for series product  lines,  lower
mail  quantities and fewer profitably promotable  customers  as
well  as  lower  customer  response  to  promotional  mailings.
Mailings  executed later in 1998 compared with the  prior  year
negatively  affected  revenues  for  video  products  for   the
quarter.    Revenues  for  Reader's  Digest  Magazine  declined
slightly from the prior year as growth in Russia was offset  by
circulation  declines and a lower number of  advertising  pages
sold  in  major developed markets.  Operating profit  decreased
significantly in 1998, compared with 1997, as a result of lower
revenues,   higher  proportionate  product  costs  and   higher
proportionate promotional spending.

Pacific and Other Markets
Revenues  in Pacific and Other Markets decreased from $98.9  in
1997 to $96.0, or by 3%, in 1998.  Excluding the adverse effect
of   changes  in  foreign  currency  exchange  rates,  revenues
increased  7%.   Revenues  increased  primarily  in  the  music
product line within Books and Home Entertainment Products,  due
to  a  higher number of units sold, partially offset by a lower
number of Condensed Books sold in 1998.  More mailings in  this
product  line  compared  with the  prior  year  also  benefited
revenues  in  the  third quarter of 1998.  Higher  revenues  in
Latin  America,  reflecting  product  expansion  primarily   in
Brazil,  were partially offset by revenue declines  in  Canada,
due  in  part to the effects of severe ice storms which  forced
closure  of the business and adversely affected postal  service
during  the critical January mailing period.  Operating results
improved  in  1998,  compared with 1997, primarily  because  of
reduced promotional spending and lower overhead costs.

Corporate Expense
Corporate  Expense  in  the  third quarter  of  1998  increased
slightly to $8.5, compared with $8.2 in 1997.

Business Segments

Reader's Digest Magazine
Revenues for Reader's Digest Magazine decreased from $178.3  in
1997  to  $171.2,  or  by 4%, in 1998.  Excluding  the  adverse
effect  of changes in foreign currency exchange rates, revenues
were  about  even  with  the  prior year.   Higher  circulation
revenues were offset by lower advertising revenues.  Growth  in
subscriptions  in  Russia and Brazil were partially  offset  by
circulation declines in several major markets.  A lower  number
of  advertising pages sold in the United States and Germany was
partially  offset  by  a higher rate per  page  in  the  United
States.  Operating profit for Reader's Digest Magazine declined
significantly in 1998, as a result of lower revenues and higher
promotional spending in the United States to acquire and  renew
subscribers.   Consistent with industry practice,  the  company
periodically  evaluates  the  financial  implications  of   the
circulation  rate  base of Reader's Digest Magazine  worldwide.
In   order  to  increase  the  efficiency  of  its  promotional
spending, the company is presently reviewing possible rate base
reductions in selected major markets.

Books and Home Entertainment Products
Revenues  for  Books and Home Entertainment Products  decreased
from  $461.1 in 1997 to $413.0, or by 10%, in 1998.   Excluding
the  adverse  effect  of changes in foreign  currency  exchange
rates,  revenues decreased 5%, principally attributable to  the
company's  United  States, and, to a  lesser  extent,  European
operations.   The  decrease in revenues was  primarily  due  to
lower  unit sales in the general books and series books product
lines,  although revenues declined across most  product  lines.
In addition, a lower-priced mix of products overall was offered
in  1998, predominantly in major markets.  Revenues for general
books  declined  primarily in the United States  due  to  lower
customer  response to promotional mailings, one  fewer  mailing
and  a reduction in mail quantities as well as fewer profitably
promotable  customers  in 1998.  The decline  in  series  books
revenues was a result of a reduction in shipments in Europe due
to  fewer  series customers carried into 1998.  In  the  United
States, series revenues declined due to the scaling back  of  a
book  series  in  1998.   Across most  product  lines,  reduced
revenues  in  certain  major markets, particularly  the  United
States  and Germany, were offset by expansion in Eastern Europe
and  Latin  America.   Operating  profit  for  Books  and  Home
Entertainment   Products  decreased  significantly   in   1998,
compared  with 1997.  These operating results were affected  by
lower revenues and higher proportionate product costs.

Special Interest Magazines
Revenues for Special Interest Magazines increased from $17.8 in
1997 to $22.7, or by 27%, in 1998.  This increase was primarily
attributable  to  the acquisition of Walking  magazine  in  the
third  quarter of 1997.  Excluding Walking, revenues  increased
2%, principally due to a higher-priced mix of advertising pages
sold in 1998.  Operating results improved in 1998 compared with
1997 primarily due to the higher advertising revenues partially
offset  by  increased  promotional  spending  associated   with
Walking.

Nine-month Period Ended March 31, 1998 Compared With Nine-month
Period Ended March 31, 1997

Other Operating Items
In  the first quarter of 1998, the company recorded charges  of
$70.0  ($51.8 after tax, or $0.49 per share) composed primarily
of   severance   costs  of  $39.5  associated  with   workforce
reductions  in Europe, the United States, and at the  corporate
level;  and other costs associated with the discontinuation  of
certain  businesses  and the realignment of business  processes
and  operations.  Businesses that were discontinued  include  a
children's  book club in the United States, and  the  company's
investment  in LookSmart, a World Wide Web navigation  service.
The  realignment  of  business processes  and  operations  also
relates  to  certain vendor contracts in the United States  and
Europe.

Management's  discussion  and  analysis,  as  it  pertains   to
geographic  and business segment information, has been  written
excluding the effect of these charges.

Revenues/Operating Profit
Worldwide  revenues for the nine-month period ended  March  31,
1998 decreased to $2,009.4, or by 9%, compared with $2,202.9 in
the  nine-month  period ended March 31,  1997.   Excluding  the
adverse  effect of changes in foreign currency exchange  rates,
revenues  decreased  4%.  This decrease was  due  primarily  to
lower unit sales, and, to a lesser extent, lower-priced product
offerings and sales of a lower-priced product mix within  Books
and Home Entertainment Products.  Revenues declined principally
in   the   company's  developed  European  and  United   States
operations.   The decrease in revenues was predominantly  as  a
result of lower mail quantities and fewer profitably promotable
customers  as  well as lower customer response  to  promotional
mailings  in  major  developed markets.  The  company  reported
worldwide  operating profit of $24.6 in the  nine-month  period
ended  March  31, 1998, compared with $230.7 in the  nine-month
period  ended  March 31, 1997.  Excluding the effect  of  other
operating  items, operating profit was $94.6 in the  nine-month
period  ended March 31, 1998.  These operating results  reflect
lower revenues in major developed markets, significant declines
in  operating results in Germany and the United States,  higher
proportionate  product costs, higher proportionate  promotional
spending,  and  increased  investment in  product  development,
testing  and list development initiatives, partially offset  by
the benefits of cost-containment initiatives.

The  company reported net income of $12.5, or $0.11 per  share,
in  the  nine-month period ended March 31, 1998, compared  with
net  income  of  $156.3, or $1.45 per share, in the  nine-month
period  ended  March 31, 1997.  Excluding the effect  of  other
operating items, earnings per share  was $0.60 per share in the
nine-month period ended March 31, 1998.

Other Income, Net
Other  income,  net  decreased in the nine-month  period  ended
March  31, 1998 to $8.2, compared with $15.4 in the prior year.
This decrease was primarily because of lower gains on sales  of
certain  investments, lower interest income and higher interest
expense  in 1998, which were partially offset by a net gain  on
the sale of certain assets in the third quarter of 1998.

Income Taxes
For  the  nine-month period ended March 31, 1998, the  reported
tax  rate  was 62.0%.  Excluding the effect of other  operating
items,  the overall effective tax rate was 37.5% for the  nine-
month  period ended March 31, 1998.  For the nine-month  period
ended  March 31, 1997, the effective tax rate was  36.5%.   The
higher  effective tax rate in 1998 was primarily due to reduced
utilization of foreign tax credits.

Geographic Areas

United States
Revenues in the United States decreased from $974.6 in 1997  to
$931.8,  or  by  4%,  in 1998.  Revenues declined  across  most
product lines within Books and Home Entertainment Products, but
most  significantly  as a result of lower  unit  sales  in  the
general  books,  and, to a lesser extent, Condensed  Books  and
series  books  product  lines.  These declines  were  partially
offset by increased revenues in Special Interest Magazines  and
at  QSP.  The decrease in general books was primarily a  result
of  lower customer response to promotional mailings, one  fewer
mailing  and lower mail quantities as well as fewer  profitably
promotable  customers in 1998.  The decline in Condensed  Books
was a result of the timing of shipments, as well as a reduction
in  shipments due to fewer customers carried into 1998 who were
participating   in  the  series.   Series  revenues   decreased
primarily as a result of one fewer series mailing in 1998,  and
the  scaling  back  of another book series.   The  increase  in
Special  Interest  Magazines was  primarily  a  result  of  the
acquisition of Walking magazine in the third quarter  of  1997.
Operating profit decreased significantly in 1998, compared with
1997,  due to the revenue decrease, higher promotional spending
in  order  to acquire and renew subscribers to Reader's  Digest
Magazine  and spending on investment initiatives  such  as  new
product development, testing and list development projects.

Europe
Revenues in Europe decreased from $906.2 in 1997 to $767.9,  or
by  15%,  in 1998.  Excluding the adverse effect of changes  in
foreign  currency exchange rates, revenues decreased  6%.   The
revenue decrease was almost equally due to lower-priced product
offerings  and  sales of a lower-priced product mix  and  lower
unit  sales  of Books and Home Entertainment Products.   Within
this  segment  revenues  declined in all  product  lines,  most
significantly  in the series books and Condensed Books  product
lines.   Product   expansion  in  Eastern   European   markets,
particularly  in general books, music and video product  lines,
was   more  than  offset  by  lower  sales  in  major  markets,
particularly in Germany, where sales and operating profit  have
declined  more significantly than other markets.   Lower  sales
were  as  a  result of a reduction in shipments  due  to  fewer
customers  carried  into 1998 for series  books  and  Condensed
Books product lines, lower mail quantities and fewer profitably
promotable  customers  as well as lower  customer  response  to
promotional mailings.  Operating profit decreased significantly
in  1998,  compared with 1997, as a result of  lower  revenues,
higher  proportionate  product costs and  higher  proportionate
promotional spending.

Pacific and Other Markets
Revenues in Pacific and Other Markets decreased from $322.1  in
1997  to  $309.7,  or  by 4%, in 1998.  Excluding  the  adverse
effect  of changes in foreign currency exchange rates, revenues
increased  3%.   Revenues  increased primarily  due  to  higher
circulation revenues for Reader's Digest Magazine, as  well  as
higher  unit  sales  of Books and Home Entertainment  Products.
Within  Books and Home Entertainment Products, the increase  in
revenues  was due predominantly to higher unit sales  of  music
products,  and, to a lesser extent, general books,  which  were
partially  offset  by  lower  unit sales  of  Condensed  Books.
Higher  revenues in Latin America, reflecting product expansion
and  increased  circulation levels primarily  in  Brazil,  were
offset  by significant revenue declines in Canada and Australia
because of lower customer response to promotional mailings  and
lower  mail  quantities  in 1998.  In addition,  revenues  were
adversely  impacted in Canada due to the effects  of  a  postal
strike  in  November  1997 and severe ice storms  which  forced
closure  of the business and adversely affected postal  service
during  the critical January mailing period.  Operating results
declined  significantly in 1998, compared with 1997,  primarily
because  of  lower  revenues, higher promotional  spending  and
higher proportionate product costs.

Corporate Expense
Corporate Expense in the nine-month period ended March 31, 1998
declined to $24.9, compared with $32.7 a year ago, primarily as
a  result of savings in employee benefit costs and the  benefit
of cost-containment initiatives.

Business Segments

Reader's Digest Magazine
Revenues for Reader's Digest Magazine decreased from $540.8  in
1997  to  $530.4,  or  by 2%, in 1998.  Excluding  the  adverse
effect  of changes in foreign currency exchange rates, revenues
increased  3%.   The increase in revenues was  attributable  to
higher  circulation  revenues.  Increased  circulation  levels,
primarily  in  Russia  and  Brazil, were  partially  offset  by
circulation  declines in several major markets.   In  addition,
higher   circulation  revenues  in  the  United   States   were
attributable to a higher-priced mix of subscriptions.  A higher
number  of  advertising  pages sold in the  Pacific  and  Other
Markets was partially offset by a lower number of pages sold in
the  United  States  and  Europe.  Rate  per  advertising  page
increased due to a higher rate in the United States.  Operating
profit for Reader's Digest Magazine decreased significantly  in
the  nine-month period ended March 31, 1998 compared  with  the
same   period  a  year  ago.   The  decrease  reflects   higher
promotional spending in the United States to acquire and  renew
subscribers and spending on investment initiatives such as list
development projects, partially offset by the benefits of cost-
containment initiatives.
Books and Home Entertainment Products
Revenues  for  Books and Home Entertainment Products  decreased
from  $1,449.3  in  1997  to $1,241.5,  or  by  14%,  in  1998.
Excluding  the  adverse effect of changes in  foreign  currency
exchange rates, revenues decreased 9%, principally attributable
to  the  company's United States and European operations.   The
lower  revenues were predominantly due to lower unit  sales  in
the  Condensed  Books, series books and general  books  product
lines,  and, to a lesser extent, lower-priced product offerings
and  sales  of  a lower-priced product mix in music  and  video
products.   The  decline in Condensed Books  and  series  books
revenues was caused by a combination of lower customer response
to  promotional  mailings in major developed  markets,  reduced
mail  quantities and fewer profitably promotable  customers  in
many  markets as well as a reduction in shipments due to  fewer
customers  carried  into  1998.  In  addition,  the  timing  of
Condensed Books mailings, the number of series mailings and the
scaling  back  of  a  book  series in the  United  States  also
contributed  to lower revenues.  The decrease in general  books
sales  was  primarily  a result of lower customer  response  to
promotional  mailings,  one  fewer  mailing  and   lower   mail
quantities  and  fewer profitably promotable customers  in  the
United  States, which was partially offset by growth in Eastern
Europe and Latin America.  Operating profit for Books and  Home
Entertainment   Products  decreased  significantly   in   1998,
compared  with 1997.  These operating results were affected  by
lower  revenues,  higher proportionate  product  costs,  higher
proportionate  promotional spending and increased  spending  on
investment   initiatives  such  as  new  product   development,
testing, and list development projects.

Special Interest Magazines
Revenues for Special Interest Magazines increased from $55.5 in
1997 to $69.0, or by 24%, in 1998.  This increase was primarily
attributable  to  the acquisition of Walking  magazine  in  the
third  quarter of 1997.  Excluding Walking, revenues  increased
5%,  principally  due to a higher number of  advertising  pages
sold  in the nine-month period ended March 31, 1998.  Operating
results  improved  in 1998 compared with 1997  primarily  as  a
result of the higher advertising revenues, which were partially
offset  by  increased  promotional  spending  associated   with
Walking.

Forward-Looking Information

The  company  continues  to believe that  1998  is  a  year  of
stabilizing and rebuilding its core business.

Impact of the Year 2000 Issue
The  year  2000 issue is the result of computer programs  being
written  using  two  digits rather  than  four  to  define  the
applicable  year, with the result that date-sensitive  software
may  recognize a date using "00" as the year 1900  rather  than
the  year  2000,  potentially  causing  a  system  failure   or
miscalculations that could disrupt operations.

The  company has completed an assessment of the year 2000 issue
with respect to its computer systems and is currently executing
a  plan  to convert all affected systems.  The company believes
that its plan will be completed in a timely manner and that the
total  cost of its plan will not have a material effect on  the
results  of operations of the company.  The company is  in  the
process of formal communications with its significant suppliers
to  determine the extent to which it may be affected  by  those
third parties' plans to remediate their own year 2000 issue  in
a timely manner.
                                
                              *****

The statements contained in this report, if not historical, are
forward-looking   statements,   which   involve    risks    and
uncertainties  that  could  cause  actual  results  to   differ
materially from the financial results described in the forward-
looking statements.  These risks and uncertainties include  the
effect  of increased market testing of the company's promotions
and products, the effect of modified and varied promotions, the
ability to identify customer trends, the ability to continue to
create a broadly appealing mix of new products, the ability  to
attract  and  retain new and younger magazine  subscribers  and
product  customers  in  view of the maturing  of  an  important
portion  of  the  U.S. customer base, the effect  of  selective
adjustments  in  pricing,  the  ability  to  expand  and   more
effectively  utilize  the  company's  customer  database,   the
ability  to  expand  into  new  international  markets  and  to
introduce new product lines into new and existing markets,  the
ability  to  expand  into  new channels  of  distribution,  the
ability   to  negotiate  and  implement  productive   strategic
alliances and joint ventures, the ability to contain and reduce
costs,  especially through global efficiencies,  the  cost  and
effectiveness  of  the  realignment of business  processes  and
operations,  the  accuracy of management's  assessment  of  the
current status of the company's business, the evolution of  the
company's organizational and structural capabilities, including
the  effect  of  the  transition to  its  new  chief  executive
officer,   the   effect  of  privacy  and  other   governmental
regulation,   the  ability  of  the  company  to   respond   to
competitive  pressures within and outside of  the  direct  mail
industry, the effect of worldwide paper and postage costs,  the
effect  of  postal  disruptions on deliveries,  the  effect  of
foreign  currency  fluctuations, the effect of  the  year  2000
issue, and general economic conditions.

Liquidity and Capital Resources

Cash   and   cash   equivalents,  short-term  investments   and
marketable securities remained almost even at $101.8  at  March
31,  1998,  compared  with $102.4 at June 30,  1997.   Dividend
payments  of  $72.8,  capital expenditures  of  $23.2  and  net
payments of short-term borrowings of $13.1 were offset by  cash
provided from operations of $60.0 and proceeds from the sale of
other long-term investments of $45.6.

In  the  third quarter of 1998, the company paid a  $0.225  per
share dividend on its common stock, representing a 50% decrease
compared with $0.45 per share a year ago.  At the current rate,
the  annualized  dividend is $0.90 per share in  1998  compared
with $1.80 in 1997.

The  company did not repurchase any shares of Class A nonvoting
common stock in the third quarter of 1998.

The  company  is party to a Competitive Advance  and  Revolving
Credit Facility Agreement dated as of November 12, 1996, with a
syndicate of domestic and foreign banks (the credit agreement).
The credit agreement, which has a term of five years, currently
permits competitive advance and revolving credit borrowings  of
up  to  $400.0  by the company and its designated subsidiaries.
Interest  rates  can be based on: the prime rate,  the  federal
funds  rate,  the  London Interbank Offered Rate  (LIBOR),  and
money  market rates.  The proceeds of the borrowings are to  be
used  for  general corporate purposes, including  acquisitions,
share  repurchases and commercial paper backup.  At  March  31,
1998,   no   borrowings  were  outstanding  under  the   credit
agreement.   The credit agreement contains certain restrictions
on  incurrence  of debt, liens and guarantees of  indebtedness.
The  company must also comply with certain financial covenants,
including  a minimum level of consolidated tangible net  worth.
The  company  is  in  the process of renegotiating  the  credit
agreement.   The  amended credit agreement,  if  finalized,  is
expected  to  provide for a necessary reduction of the  minimum
required  level of consolidated tangible net worth, a reduction
of  credit available and an increase in borrowing costs.  Going
forward the company intends to consolidate the majority of  its
domestic borrowings under the credit agreement.

The  company  was  also party to an agreement  with  The  Chase
Manhattan Bank for a line of credit of $75.0 (the Chase line of
credit) for a term of one year to be used for general corporate
purposes.  The Chase line of credit expired on April 30,  1998.
The loans under the Chase line of credit were payable on demand
and bore interest at a floating rate based on the cost of funds
of  the  bank plus a margin.  At March 31, 1998 there  were  no
borrowings  outstanding under the Chase  line  of  credit.   In
addition,  various international subsidiaries  of  the  company
have  available lines of credit totaling $77.3.  At  March  31,
1998,  loans  in  the  amount of $9.2  were  outstanding  under
international  lines of credit, at a weighted average  interest
rate of 5.0%.

In  September 1997, the company entered into an agreement  with
Morgan  Guaranty Trust Company of New York for  an  uncommitted
line  of credit of $50.0 (the Morgan line of credit) to be used
for  general  corporate purposes.  The loans under  the  Morgan
line  of  credit are payable on demand and bear interest  at  a
floating  rate based on the cost of funds of the  bank  plus  a
margin.   At  March 31, 1998 loans in the amount of  $5.0  were
outstanding  under  the Morgan line of  credit  at  a  weighted
average interest rate of 6.1%.

The  company  believes that its liquidity,  capital  resources,
cash  flow and borrowing capacity are sufficient to fund normal
capital expenditures, working capital requirements, the payment
of  dividends,  and  present plans to expand  existing  product
lines in existing markets, to identify and develop new products
and markets, and to enter into strategic alliances.

                   PART II.  OTHER INFORMATION



Item 6.   EXHIBITS AND REPORTS ON FORM 8-K.

(a)  Exhibits

     10.31 The Reader's Digest Association,  Inc.  Director
           Compensation Program.*

     10.32 The  Reader's Digest Association,  Inc.  Deferred
           Compensation Plan for Directors (amended and  restated
           as of March 13, 1998).*

     10.33 Employment Agreement dated as of April  28,  1998
           between the registrant and Thomas O. Ryder.*

     10.34 First Amendment Agreement dated as of  April  28,
           1998 between the registrant and George V. Grune.*

     10.35 The  Reader's Digest Association, Inc.  1994  Key
           Employee  Long  Term Incentive Plan,  as  amended  and
           restated effective as of April 28, 1998.*

     27    Financial Data Schedule.

(b)  Reports on Form 8-K

     The  company  filed a report on Form 8-K on April  28,  1998
     which  included a copy of a press release relating to senior
     management changes.

     _______________
          *Denotes a management contract or compensatory plan.

                           SIGNATURES


Pursuant  to the requirements of the Securities Exchange  Act  of
1934  the registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.


                               The Reader's Digest Association, Inc.
                                        (Registrant)

Date:  May 13, 1998        By: /s/GEORGE S. SCIMONE
                                  George S. Scimone
                                  Vice President and
                                  Chief Financial Officer
                                  (and authorized signatory)

                                
                          EXHIBIT INDEX
                                
                                
Exhibit                                                         Page
                                                               
10.31   The Reader's Digest Association, Inc. Director         
        Compensation Program.*                                 
        
10.32   The Reader's Digest Association, Inc. Deferred         
        Compensation Plan for Directors (amended and restated  
        as of March 13, 1998).*
        
10.33   Employment Agreement dated as of April 28, 1998        
        between the registrant and Thomas O. Ryder.*           
        
10.34   First Amendment Agreement dated as of April 28, 1998   
        between the registrant and George V. Grune.*           
        
10.35   The Reader's Digest Association, Inc. 1994 Key         
        Employee Long Term Incentive Plan, as amended and      
        restated effective as of April 28, 1998.*
        
27      Financial Data Schedule                                
                                                               
                                                                 
_______________
*Denotes a management contract or compensatory plan.


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This Schedule contains summary financial information extracted from the
Registrant's Consolidated Condensed Statement of Income and Consolidated
Condensed Balance Sheet for the nine-month period ended March 31, 1998, and
is qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-Mos
<FISCAL-YEAR-END>                          JUN-30-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                         100,000
<SECURITIES>                                       800
<RECEIVABLES>                                  671,800
<ALLOWANCES>                                   182,400
<INVENTORY>                                    187,900
<CURRENT-ASSETS>                             1,029,600
<PP&E>                                         647,500
<DEPRECIATION>                                 361,500
<TOTAL-ASSETS>                               1,627,500
<CURRENT-LIABILITIES>                        1,067,400
<BONDS>                                              0
<COMMON>                                           700
                                0
                                     28,800  
<OTHER-SE>                                     244,800
<TOTAL-LIABILITY-AND-EQUITY>                 1,627,500
<SALES>                                      2,009,400
<TOTAL-REVENUES>                             2,009,400
<CGS>                                        1,984,800
<TOTAL-COSTS>                                1,984,800
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               7,200
<INCOME-PRETAX>                                 32,800
<INCOME-TAX>                                    20,300
<INCOME-CONTINUING>                             12,500
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,500
<EPS-PRIMARY>                                    1,100
<EPS-DILUTED>                                    1,100 
        

</TABLE>

              The Reader's Digest Association, Inc.
                  DIRECTOR COMPENSATION PROGRAM
                   (As Adopted March 13, 1998)


     1.   Purpose.

          The purpose of The Reader's Digest Association, Inc.
Director Compensation Program (the "Program") is to attract and
retain qualified individuals to serve as non-employee directors
on the Board of Directors (the "Board") of The Reader's Digest
Association, Inc. (the "Company").  The Program is comprised of
both cash and equity components, with an emphasis on the latter
so as to strengthen the non-employee directors' equity
relationship with the Company and to more completely align their
interests with those of the stockholders generally.

     2.   Administration.

          The Program shall be administered by the Vice
President, Human Resources of the Company.

     3.   Compensation.

          a.   Stock Retainer.
          
               (i)  Annual Grant.  In lieu of an annual cash
retainer, the Company shall grant to each non-employee director
who is a director as of the beginning of the calendar year, on
the first trading day of each calendar year beginning with the
1999 calendar year, a number of shares of the Company's Class A
Nonvoting Common Stock (the "Class A Common Stock") equal to (A)
$32,000 divided by (B) the average per share closing price for
Class A Common Stock over the twenty (20) trading days
immediately preceding the date of grant, such number of shares to
be rounded to the nearest number of fifty (50) shares.

               (ii) Pro-Rated Grant for Directors Beginning
Service Mid-Year.  The Company shall grant to each non-employee
director who becomes a director during the calendar year other
than during the month of December, on the first trading day of
the month following the month during which such director begins
service, a number of shares of Class A Common Stock equal to (A)
the Pro-Rated Stock Retainer divided by (B) the average per share
closing price for Class A Common Stock over the twenty (20)
trading days immediately preceding the date of grant, such number
of shares to be rounded to the nearest number of fifty (50)
shares.  For purposes of this Section 3(a)(ii), "Pro-Rated Stock
Retainer" shall mean $32,000, $24,000, $16,000 or $8,000 based on
whether the grant to the non-employee director is made during the
first, second, third or fourth calendar quarter, respectively.

          b.   Cash Retainer.

               As compensation for attendance at meetings of the
Board or committees thereof, each non-employee director shall
receive quarterly $4,500 in cash.  Each non-employee director who
serves as the Chairperson of a committee of the Company's Board
shall receive quarterly an additional $750 in cash.  All cash
compensation relating to meetings of the Board and committees
thereof shall be payable at the end of each calendar quarter
during which the individual served in whole or in part as a
director or Chairperson, beginning with the April 1, 1998
calendar quarter.
               
     4.   Additional Benefits.
          
          a.   Directors Who Began Service Prior to April 1, 1998
- - Retirement Benefit.  Each non-employee director who began
service prior to April 1, 1998 (a "Current Director") and who
serves for at least five (5) years shall remain eligible to
receive a retirement benefit equal to $32,000, payable in four
equal installments at the end of each calendar quarter, under the
non-employee director compensation program in effect immediately
prior to April 1, 1998.

          b.   Directors Who Begin Service After April 1, 1998 -
Equity Compensation.  Each non-employee director who begins
service after April 1, 1998 (a "New Director") shall be entitled
to receive, beginning in 1999 and in lieu of any retirement
benefit, the following:

               (i)  Stock Grant.
               
                    (A)  Annual Stock Grant.  The Company shall
grant to each New Director who is a director as of the beginning
of the calendar year, on the first trading day of each calendar
year, a number of shares of Class A Common Stock equal to (1)
$20,000 divided by (2) the average per share closing price for
Class A Common Stock over the twenty (20) trading days
immediately preceding the date of grant, such number of shares to
be rounded to the nearest number of fifty (50) shares.
                    
                    (B)  Pro-Rated Stock Grant for Directors
Beginning Service Mid-Year.  The Company shall grant to each New
Director who becomes a director during the calendar year other
than during the month of December, on the first trading day of
the month following the month during which such director begins
service, a number of shares of the Class A Common Stock equal to
(A) the Pro-Rated Stock Grant divided by (B) the average per
share closing price for Class A Common Stock over the twenty (20)
trading days immediately preceding the date of grant, such number
of shares to be rounded to the nearest number of fifty (50)
shares.  For purposes of this Section 3(c)(ii)(A), "Pro-Rated
Stock Grant" shall mean $20,000, $15,000, $10,000 or $5,000 based
on whether the grant to New Director is made during the first,
second, third or fourth calendar quarter, respectively; and
               
               (ii) Cash Award.  Each New Director shall receive
quarterly  $3,000 in cash, payable at the end of each calendar
quarter during which the New Director served in whole or in part.

     5.   Transition Provisions Relating to Calendar Year 1998.

          a.   First Quarter 1998.
     
               In respect of the calendar quarter ending March
31, 1998, each Current Director shall receive in cash the
following pro-rated amounts earned under the non-employee
director compensation program existing prior to April 1, 1998:
(i) a retainer of $8,000 and (ii) $1,000 for each Board or
committee meeting attended during such quarter (with an
additional amount of $500 payable to each committee Chairperson
for each committee meeting attended during such quarter).  Such
amounts shall be payable as soon as practicable after March 31,
1998.  Any election made by a Current Director under the Deferred
Compensation Plan for Non-Employee Directors of The Reader's
Digest Association, Inc. (the "Deferred Compensation Plan")
relating to the annual retainer payable in respect of calendar
year 1998 shall be applied to the $8,000 pro-rated retainer
payment.

          b.   Second, Third and Fourth Quarters 1998.

               In respect of the calendar quarters ending June
30, 1998, September 30, 1998 and December 31, 1998, each Current
Director shall receive: (i) on April 1, 1998, in lieu of a cash
retainer, a number of shares of Class A Common Stock equal to (A)
$24,000 divided by (B) the average per share closing price for
Class A Common Stock over the twenty (20) trading days
immediately preceding April 1, 1998, such number of shares to be
rounded to the nearest number of fifty (50) shares; and (ii) in
lieu of meeting and committee fees, at the end of each such
quarter, $4,500 in cash (with an additional amount of $750
payable to each committee Chairperson).

     6.   Expenses.

          The Company shall reimburse each non-employee director
for all  reasonable expenses relating to his or her attendance at
meetings and otherwise in connection with his or her duties as a
director.

     7.   Deferred Compensation.

          Each non-employee director may elect to defer, under
the terms of the Deferred Compensation Plan, 50%, 75% or 100% of
the cash retainer and cash award  described in Section 3(b),
Section 4(b)(ii) and Section 5(b)(ii) hereof for a designated
period following his or her termination from the Board.  Under
the Deferred Compensation Plan, each director may chose to
receive deferred amounts in either a lump sum or in annual
installments.  The Company shall send a deferral election form to
each director before the beginning of each calendar year.

     8.   Amendment and Termination of this Program.

          This Program may be amended, modified, suspended or
terminated by the Board at any time; provided, however, that no
such amendment, modification, suspension or termination shall
adversely effect any benefit or compensation which either is
vested or accrued but unpaid as of the date of such amendment,
modification, suspension or termination.

     9.   Effective Date.

          The effective date of this Program is April 1, 1998.


              THE READER'S DIGEST ASSOCIATION, INC.
            DEFERRED COMPENSATION PLAN FOR DIRECTORS
           (Amended and Restated as of March 13, 1998)
                                
                            ARTICLE I
                                
                             Purpose

           The  purpose  of  the Deferred Compensation  Plan  for
Directors  (the "Plan") of The Reader's Digest Association,  Inc.
(the "Company") is to offer non-employee members of the Company's
Board  of  Directors  (the  "Board"), the  opportunity  to  defer
receipt  of  cash  payments  made under  the  Company's  Director
Compensation  Program  (the  "Program")  which  they  may  become
entitled to, under terms advantageous to both such Directors  and
the  Company, for the periods provided in the Plan.  The Plan was
initially adopted effective September 7, 1990.  The Board adopted
the Plan, as amended and restated, effective March 13, 1998.


                           ARTICLE II

                          Definitions


           For  purposes of this Plan, the following terms  shall
have the following meanings:

           2.1   "Account"  shall have the meaning  specified  in
Section 4.1.

           2.2   "Award" shall mean (a) prior to March 13,  1998,
the  annual retainer but not meeting fees for attendance at Board
or  Committee meetings to which a Participant may become entitled
as a non-employee Director of the Company and (b) after March 13,
1998,  the  cash payments made under Sections 3(b), 4(b)(ii)  and
5(b)(ii)  of  the  Program  to which  a  Participant  may  become
entitled as a non-employee Director of the Company.

           2.3   "Beneficiary" shall mean the person  or  persons
designated  from  time  to  time in a writing  delivered  to  the
Committee  by a Participant to receive payments under  this  Plan
after  the  death of such Participant or, in the absence  of  any
such  designation or in the event that such designated person  or
persons  shall  predecease  such Participant,  the  Participant's
estate or legal representative.

           2.4   "Committee" shall have the meaning specified  in
Section 6.1.

           2.5  "Deferred Amount" shall mean at any time the  sum
of   all  of  a  Participant's  Deferred  Compensation  plus  all
Increments  credited  as  of such date to  the  Account  of  such
Participant, as provided herein.

          2.6  "Deferred Compensation" shall mean that portion of
each  Award  to which a Participant is entitled, the  payment  of
which he has elected to defer under this Plan.

           2.7   "Designated  Deferral  Period"  shall  have  the
meaning specified in Section 3.1.

           2.8   "Designated  Pay-Out Schedule"  shall  have  the
meaning specified in Section 3.1.

           2.9   "Designated Percentage" shall have  the  meaning
specified in Section 3.1.

           2.10  "Election Date" shall have the meaning specified
in Section 3.2.

           2.11  "Eligible Director" shall mean any  non-employee
Director  of the Company.  A non-employee Director is any  person
who  is a member of the Board and who is not a full-time employee
of the Company or any of its subsidiaries.

           2.12 "Increments" shall have the meaning specified  in
Section 4.2.

           2.13 "Measuring Year" shall have the meaning specified
in Section 3.2.

           2.14 "Participant" shall mean any Eligible Director on
any  date  which  is  an Election Date for any  Award  which,  if
thereafter  made or earned, will be made or earned in respect  of
the  calendar  year  following the calendar  year  in  which  the
Election  Date  occurs or such other period as the Committee  may
designate.

           2.15  "Plan  Interest  Rate" shall  have  the  meaning
specified in Section 4.3.

                          ARTICLE III

                       Deferral of Awards

           3.1  Election.  Each Participant may elect to have the
payment of a Designated Percentage of each Award for which he  is
eligible deferred pursuant to this Plan for a Designated Deferral
Period   with  a  Designated  Pay-Out  Schedule.   A  "Designated
Percentage"  shall  mean  the percentage  of  50%,  75%  or  100%
selected   by  the  Participant  for  a  particular   Award.    A
"Designated  Deferral  Period" shall mean one  of  the  following
periods  following  the  date  the  Deferred  Compensation  would
otherwise have been payable, as selected by the Participant for a
particular   Award:    (i)   until  January   1   following   the
Participant's termination of services as a Director or (ii) until
January  1  of the year following the expiration of a  designated
number  of  years  following  the  Participant's  termination  of
services  as a Director as specified in the election  form  filed
with  the Committee, which year shall not exceed five years  from
the  January 1 of the year following the date of termination.   A
"Designated Pay-Out Schedule" shall mean one of the following, as
selected  by  the  Participant for a  particular  Award:   (i)  a
lump-sum  pay-out  in  the  January  following  the  end  of  the
Designated  Deferral  Period;  or  (ii)  a  pay-out   in   annual
installments of from one to ten years in the January of each such
year  following  the  end of the Designated  Deferral  Period  in
accordance with the following method with respect to each Award:

               INSTALLMENT METHOD WITH RESPECT TO AN AWARD

                For  a  multi-year installment election
          where  x  is  the  number  of  years  in  the
          Designated Deferral Period:

                1st payment is 1/x times the Deferred Amount
          then  credited to such Participant's Account  with
          respect to such Award,

                2nd  payment  is  1/x-1 times  the  Deferred
          Amount then credited to such Participant's Account
          with respect to such Award,

                3rd  payment  is  1/x-2 times  the  Deferred
          Amount then credited to such Participant's Account
          with respect to such Award,

                And so on, decreasing the denominator of the
          fraction by one for each year until the final year
          for  which  the  payment is  the  balance  of  the
          Deferred    Amount   then   credited    to    such
          Participant's Account with respect to such Award;

A  numerical  example of a Pay-Out Schedule over  five  years  is
attached  as  Exhibit A.  A separate election shall be  made  for
each  Award and shall be delivered to the Committee on or  before
the Election Date for such Award in accordance with Section 3.2.

           3.2  Deferral Election.  An election under Section 3.1
shall  be  in  writing  on  a form prescribed  by  the  Committee
delivered  to the person designated by the Company on  or  before
the Election Date.  The "Election Date" for an Award shall be the
December 31 prior to the calendar year of the Company in  respect
of  which such Award is earned (the "Measuring Year") even if the
Award  would ordinarily be payable in the calendar year following
the  Measuring Year; provided, however, in the year in which this
amended  and  restated Plan is adopted, an Eligible Director  may
elect,  on  or prior to March 31, 1998 (the "Election Date"),  to
defer  the  Award payable under Section 5(b)(ii) of the  Program;
provided further, however, that in the case of a person  who  has
been  advised that he will become an Eligible Director to  assume
office after January 1 of any year, such person may elect, on  or
prior  to the last day of the month following his election  as  a
Director (the "Election Date"), to defer the Award earned or made
following  such  Election  Date.   Each  written  election  shall
specify which Designated Percentage of the Award covered  by  the
election  the  Participant desires to  have  deferred  and  which
Designated  Deferral Period and Designated Pay-Out Schedule  will
apply.  An election, once made, shall be irrevocable.


                           ARTICLE IV

                 Treatment of Deferred Amounts

           4.1   Memorandum Account.  The Company shall establish
on  its  books  a  memorandum account (the  "Account")  for  each
Participant  who  has  Deferred  Compensation  under  this  Plan.
Immediately following the date on which any Deferred Compensation
would  otherwise be payable to a Participant as part of an Award,
the  amount  of such Deferred Compensation shall be  credited  to
such Participant's Account.

           4.2   Increments.   On the last day of  each  calendar
quarter, interest shall be credited to each Participant's Account
(an  "Increment"), computed separately for each Account,  on  the
balance  (if any ) of such Account as of such date, exclusive  of
interest previously credited during such fiscal year, at the Plan
Interest Rate.  Interest shall be compounded annually as of  each
September 30.

           4.3   Plan  Interest Rate.  The "Plan  Interest  Rate"
shall  be designated by the Committee as of the last day of  each
calendar quarter.  Such interest rates may be designated  by  the
Committee on any reasonable basis and such designations  made  in
good faith shall be final.

            4.4   Assets.   No  assets  shall  be  segregated  or
earmarked  in  respect of any Deferred Amount and no  Participant
shall  have  any right to assign, transfer, pledge or hypothecate
his  interest, or any portion thereof, in his Account.  The  Plan
and  the  crediting of Accounts hereunder shall not constitute  a
trust  and  shall  be  merely for the  purpose  of  recording  an
unsecured contractual obligation.

           4.5  Reports.  Until the entire Deferred Amount in  an
Account shall have been paid in full, the Company will furnish to
each  Participant  a  report, at least  annually,  setting  forth
transactions in such Account and the status of his Account.

                           ARTICLE V

                  Payment of Deferred Amounts

          5.1  Form of Payment.  All payments of Deferred Amounts
under this Plan shall be made in cash.

           5.2   Payment of Deferred Amount.  The Deferred Amount
credited to each Participant's Account with respect to any  Award
(including  all Increments attributable to such Award)  shall  be
payable  to  such Participant, in accordance with the  Designated
Pay-Out  Schedule,  commencing the January immediately  following
the end of the Designated Deferral Period elected with respect to
such Award.  If a Participant dies prior to payment of all or any
portion  of  the  Deferred  Amount, the  entire  Deferred  Amount
credited  to  such  Participant's Account shall  (if  not  sooner
payable)  be  payable to his Beneficiary in accordance  with  the
Designated  Pay-Out  Schedule commencing the January  immediately
following  the Participant's death; provided, however,  that  the
Committee may, in its sole discretion, accelerate the payment  of
the  entire Deferred Amount in a lump-sum in January of the  year
immediately following the date of such death.

           5.3   Acceleration  of Payments.  Notwithstanding  any
other  provision of this Plan to the contrary, the  Committee  or
the  Company, in its sole discretion, is empowered to  accelerate
the  payment  of  Deferred Amounts to a  Participant  or  to  all
Participants,  in  the  event  of  substantial  hardship   to   a
Participant arising out of mental or physical disability  of  the
Participant or an immediate family member, death of an  immediate
family member or such other cause as the Committee or the Company
shall  in  its sole discretion determine to constitute  hardship.
Neither  the Company nor the Committee shall have any  obligation
to  make  any such acceleration for any such reason or any  other
reason.

                           ARTICLE VI

                         Administration

           6.1   Committee.   The Plan shall be administered  and
interpreted  by a committee appointed from time to  time  by  the
Board  (the "Committee") and consisting of two or more  Directors
who  are  not Eligible Directors.  The Committee shall have  full
authority  to construe and interpret the terms and provisions  of
the  Plan, to adopt, alter and repeal such administrative  rules,
guidelines  and practices governing this Plan and to perform  all
acts,    including   the   delegation   of   its   administrative
responsibilities as it shall, from time to time, deem  advisable,
and  to otherwise supervise the administration of this Plan.  The
Committee  may  correct  any  defect,  supply  any  omission   or
reconcile  any  inconsistency in the Plan,  or  in  any  election
hereunder,  in  the  manner  and to  the  extent  it  shall  deem
necessary   to  carry  the  Plan  into  effect.   Any   decision,
interpretation or other action made or taken in good faith by  or
at  the direction of the Company, the Board, or the Committee (or
any of its members) arising out of or in connection with the Plan
shall  be within the absolute discretion of all and each of them,
as the case may be, and shall be final, binding and conclusive on
the   Company  and  all  employees  and  Participants  and  their
respective  heirs,  executors,  administrators,  successors   and
assigns.

          6.2  Liability.  No member of the Board, no employee of
the  Company  and no member of the Committee (nor  the  Committee
itself)  shall be liable for any act or action hereunder, whether
of  omission or commission, by any other member or employee or by
any agent to whom duties in connection with the administration of
the   Plan  have  been  delegated  or,  except  in  circumstances
involving his bad faith, gross negligence or fraud, for  anything
done  or  omitted  to  be done by himself.  The  Company  or  the
Committee may consult with legal counsel, who may be counsel  for
the Company or other counsel, with respect to its obligations  or
duties hereunder, or with respect to any action or proceeding  or
any  question of law, and shall not be liable with respect to any
action  taken  or  omitted by it in good faith  pursuant  to  the
advice of such counsel.


                          ARTICLE VII

                         Miscellaneous

           7.1   Amendment  or Termination.  Notwithstanding  any
other provision of this Plan, the Board may at any time, and from
time  to  time,  amend, in whole or in part, any or  all  of  the
provisions  of  the  Plan, or suspend or terminate  it  entirely,
retroactively  or otherwise; provided,  however,  that  any  such
amendment,  suspension  or  termination  may  not,  without   the
Participant's  consent,  adversely  affect  any  Deferred  Amount
credited  to  him  for  any  calendar year  ended  prior  to  the
effective  date  of  such amendment, suspension  or  termination.
Notwithstanding the foregoing, upon any termination of this Plan,
the  Board  may in its sole discretion accelerate the payment  of
all  Deferred  Amounts credited as of the date of termination  of
this  Plan.   The  Plan shall remain in effect  until  terminated
pursuant to this Section.

           7.2   Expenses.   The Company will bear  all  expenses
incurred in administering this Plan.

           7.3  Withholding.  The Company shall have the right to
deduct from any payment to be made pursuant to this Plan,  or  to
otherwise  require prior to the payment of any amount  hereunder,
payment by the Participant of, Federal, state or local taxes,  if
any, required by law to be withheld.

            7.4   No  Obligation.   Neither  this  Plan  nor  any
elections hereunder shall create any obligation on the Company to
continue any existing Award plans or policies or to establish  or
continue  any  other  programs, plans or policies  of  any  kind.
Neither  this  Plan nor any election made pursuant to  this  Plan
shall  give any Participant any right with respect to continuance
as  a Director by the Company, nor shall there be a limitation in
any  way  on the right of the Company to terminate the Director's
service   with  the  Board  in  accordance  with  the   Company's
Certificate of Incorporation and by-laws.

           7.5   No  Assignment.  Except by will or the  laws  of
descent and distribution, no right or interest in any Account  or
Deferred   Amount  under  this  Plan  shall  be   assignable   or
transferable, and no right or interest of any Participant in  any
Account  hereunder or to any Deferred Amount shall be subject  to
any lien, obligation or liability of such Participant.

           7.6  Applicable Law.  This Plan and the obligations of
the  Company hereunder shall be subject to all applicable Federal
and  state  laws, rules and regulations and to such approvals  by
any governmental or regulatory agency as may from time to time be
required.  The Board may make such changes in this Plan as may be
necessary  or desirable, in the opinion of the Board,  to  comply
with  the  laws,  rules and regulations of  any  governmental  or
regulatory  authority, or to be eligible for tax  benefits  under
the  Internal Revenue Code of 1986, as amended, or any other laws
or   regulations  of  any  Federal,  state,  local   or   foreign
government.

           7.7   Governing Law.  This Plan and actions  taken  in
connection  herewith  shall  be  governed  by  and  construed  in
accordance with the laws of the State of New York (regardless  of
the  law  that might otherwise govern under applicable  New  York
principles of conflict of laws).

          7.8  Construction.  Wherever any words are used in this
Plan  in  the masculine gender they shall be construed as  though
they  were  also used in the feminine gender in all  cases  where
they  would so apply, and wherever any words are used  herein  in
the  singular  form they shall be construed as though  they  were
also  used in the plural form in all cases where they   would  so
apply.   The titles to sections of this Plan are intended  solely
as  a convenience and shall not be used as an aid in construction
of any provisions thereof.

           7.9.  Name.  This Plan, as amended and restated, shall
be  known  as  "The  Reader's Digest Association,  Inc.  Deferred
Compensation Plan for Directors".

                           EXHIBIT A


Example of Pay-Out Over Five Years

Balance 01/05/92                                        50,000.00
Payment - January, 1992                                -10,000.00
                                                        40,000.00

Increments to 01/05/93                                   3,600.00
  (assumes 9%)                                          43,600.00

Payment - January, 1993                                 10,900.00
                                                        32,700.00

Increments to 01/05/94                                   2,616.00
  (assumes 8%)                                          35,316.00

Payment - January, 1994                                 11,772.00
                                                        23,544.00

Increments to 01/05/95                                   2,236.68
  (assumes 9.5%)                                        25,780.68

Payment - January, 1995                                 12,890.34
                                                        12,890.34

Increments to 01/05/96                                   1,031.23
  (assumes 8%)                                          13,921.57

Payment - January, 1996                                 13,921.57


                                
                      EMPLOYMENT AGREEMENT
                                
     THIS AGREEMENT is entered into as of April 28, 1998, by
and between The Reader's Digest Association, Inc., a Delaware
corporation (the "Company"), and Thomas O. Ryder (the
"Executive") (hereinafter collectively referred to as "the
parties").

     WHEREAS, the Executive has been a senior executive of a
Fortune 100 company; and

     WHEREAS, the Board of Directors of the Company (the
"Board") has determined that it is in the best interests of the
Company and its stockholders to secure the services and
employment of the Executive and the Executive is willing to
render such services on the terms and conditions set forth in
this Agreement.

     NOW, THEREFORE, in consideration of the foregoing and the
respective agreements of the parties, the parties agree as
follows:

     1.  Term.  Unless terminated earlier as provided in
Section 10 hereof, the initial term of employment under this
Agreement shall be for the period commencing on the date first
above written (the "Commencement Date") and ending on the third
anniversary of the Commencement Date (the "Initial Term");
provided, however, that, upon the expiration of the Initial
Term, the term of employment under this Agreement automatically
shall be extended for a period of one (1) year and again for
successive one-year periods on each anniversary thereof (each a
"Renewal Term"), unless either the Company or the Executive
shall have given written notice to the other at least ninety
(90) days prior to the end of the Initial Term or a Renewal
Term that the term of employment under this Agreement shall not
be so extended or the term of employment under this Agreement
shall have expired earlier as provided in Section 10 hereof.
Executive's term of employment hereunder shall be defined as
the "Employment Term".

     2.  Employment.

          (a) Positions.  As of the Commencement Date, the
Executive shall be employed as the Chairman of the Board and
the Chief Executive Officer of the Company.  In such positions,
the Executive shall perform the duties, undertake the
responsibilities and exercise the authority in accordance with
the By-laws of the Company, the Company's Guidelines on
Governance, as may be in effect from time to time, and under
the general supervision of the Board.  A copy of the current
Guidelines on Governance (April 1998) has been provided to the
Executive.  The Executive shall comply with the Company's
Proprietary Information Policy, subject to Section 14(a)
hereof, and the Company's Code of Conduct.  The Executive shall
report directly to the Board.  Subject to commencement of
employment hereunder, the Executive has been elected by the
Board as a director and, during the Employment Term, the
Company shall nominate the Executive as a member of the Board
for election at each of the Company's annual meetings of
stockholders.

          (b) Obligations.  The Executive agrees to devote his
full business time and attention to the business and affairs of
the Company and its subsidiaries.  The foregoing, however,
shall not preclude the Executive from serving on corporate,
civil or charitable boards or committees or managing personal
or family investments or affairs, so long as these activities
do not interfere with the performance of the Executive's
responsibilities hereunder or, if they do, are otherwise
approved by the Board.  The Executive shall notify the Board
prior to accepting any position as a director of a for-profit
corporate entity and may request formal Board approval of such
or any other activity.

     3.  Base Salary.  The Company agrees to pay or cause to be
paid to the Executive during the term of this Agreement a base
salary at the rate of $700,000 per year or such larger amount
as the Board may from time to time determine (the "Base
Salary"); provided, however, that the Board shall not be
required to review the Base Salary until August 1999.  The
Base Salary shall be payable in accordance with the Company's
customary practices applicable to its senior executives.

     4.  Annual Incentive Award.  As of July 1, 1998, the
Executive shall be entitled to participate in the Company's
Management Incentive Compensation Plan (or any successor annual
incentive plan) and any other incentive plan (whether annual or
long term) adopted by the Company on terms and conditions at
least as favorable as those generally applying to other senior
executives of the Company.  The Executive's target award under
any plan shall be determined in accordance with the Company's
policy generally applicable to its senior executives, but in no
event shall the target under the Management Incentive
Compensation Plan (or any successor annual incentive plan) for
the Company's 1999 fiscal year be less than six hundred sixty-
two thousand dollars ($662,000).

     5.  Equity Compensation.

         (a)       The Executive shall be entitled to
participate in the Company's 1994 Key Employee Long Term
Incentive Plan (the "KELTIP") (or any successor long-term
incentive plan) and any other equity plan adopted by the
Company on terms and conditions at least as favorable as those
generally applying to other senior executives of the Company.
Subject to Section 9(e) below, if applicable, as of the
Commencement Date, the Company has granted the Executive stock
options in respect of 250,000 shares of the Company's Class A
nonvoting common stock ("Common Stock") in respect of the
Company's fiscal year 1999 at an exercise price equal to the
"fair market value," as defined in Section 2.10 of the KELTIP,
of Common Stock on the New York Stock Exchange (the "Fair
Market Value") on the Commencement Date (the "Initial Grant").
This option is granted under the KELTIP and pursuant to the
terms and conditions set forth in Exhibit A.  The Initial Grant
is not intended to be a "mega grant" and the number of shares
in respect of which this option is granted shall have no
bearing on the number of shares in respect of which stock
options are granted to the Executive in the future.

         (b)  The Executive shall not be entitled to
participate, through the Company's fiscal year 2001, in the
Company's ongoing retention program pursuant to which certain
executives receive grants of restricted stock.

     6.  Retirement Plans.  The Executive shall be entitled to
participate in the Company's Retirement Plan, the Company's
Excess Benefit Retirement Plan and the Company's 1992 Executive
Retirement Plan (collectively, the "Retirement Plans") on terms
and conditions at least as favorable as those generally
applying to other senior executives of the Company and, in
addition, shall have the rights set forth in Section 12(c).

     7.  Employee Benefits.  The Executive shall be entitled to
participate in all employee benefit and payroll plans,
practices and programs (including fringe benefits and
perquisites) maintained by the Company and generally made
available to senior executives as may be in effect from time to
time (collectively, "Benefit Plans").  The Executive's
participation in these Benefit Plans shall be on terms and
conditions at least as favorable as those generally applicable
to other senior executives of the Company or any of its
subsidiaries.

     8.  Other Benefits.

          (a) Expenses.  The Executive shall be entitled to
receive prompt reimbursement of all expenses reasonably
incurred by him in connection with the performance of his
duties or for promoting, pursuing or otherwise furthering the
business or interests of the Company and its subsidiaries.

          (b) Office and Facilities.  The Executive shall be
provided with an appropriate office and with such secretarial
and other support facilities as are commensurate with the
Executive's status with the Company and adequate for the
performance of his duties.

          (c) Vacation.  The Executive shall be entitled to
annual vacation in accordance with the policies as periodically
established by the Board for other senior executives of the
Company, but in no event less than four (4) weeks per year.

     9.  Replacement Compensation.  To partially compensate the
Executive for the stock options, restricted stock and other
equity-based and cash compensation forfeited as a result of the
Executive's terminating his prior employment, the Executive
shall receive the following:

          (a) Vested Stock Options.  Subject to (e) below, if
applicable, as of the Commencement Date, the Company has
granted the Executive stock options in respect of 470,000
shares of the Company's Class A nonvoting common stock ("Common
Stock").  The stock options shall be granted at an exercise
price equal to Fair Market Value on the Commencement Date and
shall be immediately vested and fully exercisable.  The stock
options shall be granted under the KELTIP and pursuant to the
terms and conditions set forth in Exhibit B.

          (b) Unvested Stock Options.  Subject to (e) below, if
applicable, as of the Commencement Date, the Company has
granted the Executive stock options in respect of 360,000
shares of Common Stock.  The stock options shall be granted at
an exercise price equal to Fair Market Value on the
Commencement Date.  The stock options shall be granted under
the KELTIP and pursuant to the terms and conditions set forth
in Exhibit C.

          (c) Restricted Stock.  As of the Commencement Date,
the Company has granted the Executive 358,000 shares of
restricted Common Stock.  The restricted stock shall be granted
under the KELTIP and shall be issued pursuant to the terms and
conditions set forth in Exhibit D.

          (d) Cash Payment.  No later than September 30, 1998,
the Company shall pay to the Executive an amount in cash equal
to $350,000.

          (e) Other Grant Related Provisions.  The Company
represents that it has an adequate number of shares available
under the KELTIP to grant the stock options and restricted
stock provided in this Section 9 and the Initial Grant under
Section 5.  The Company further represents that it has amended
the KELTIP:  (i) subject to approval of its stockholders, to
increase the annual fiscal year limit on stock option grants to
any individual to a number adequate to make the grants provided
hereunder; and (ii) to permit, subject to the approval of the
Compensation and Nominating Committee, nonqualified stock
options to be transferable to members of an employee's
immediate family, to trusts solely for the benefit of such
immediate family members and to partnerships in which such
family members and/or trusts are the only partners.  The
Company agrees to submit the amendment of the annual fiscal
year limit (the "Increased Limit") to the stockholders for
their approval pursuant to the requirements of Section 162(m)
of the Internal Revenue Code of 1986, as amended (the "Code"),
at a meeting to be held prior to December 31, 1998.  To the
extent the grant of any stock options under this Section 9 or
the Initial Grant under Section 5 would exceed the current
annual fiscal year limit (prior to the amendment to the
Increased Limit), such grant shall be subject to approval of
the Increased Limit by the stockholders as provided in this
Section 9(e).  The grants shall be deemed granted in the
following order for purposes of determining when the current
annual fiscal year limit shall be exceeded and which options
are subject to shareholder approval:  Section 9(a), Section
9(b), the Initial Grant under Section 5.  With regard to the
grants under the KELTIP, the Company agrees to file and
maintain effective a Form S-8 (or successor) registration
statement.

     10. Employment Term.  The "Employment Term" shall mean the
period beginning on the Commencement Date and ending on the
earliest of the following to occur:

          (a) the death of the Executive;

          (b) the Disability (as defined in Section 11(a)) of
the Executive;

          (c) the termination of the Executive's employment by
the Company for Cause (as defined in Section 11(b));

          (d) the termination of the Executive's employment by
the Executive for Good Reason (as defined in Section 11(c));

          (e) the termination of the Executive's employment by
the Executive without Good Reason;

          (f)  the termination of the Executive's employment by
the Company other than a termination by the Company for Cause
or Disability;

          (g) the termination of the Executive's employment by
mutual agreement of the Company and the Executive; and

          (h) the expiration of the Initial Term or, in the
event the Initial Term is extended pursuant to Section 1 on any
one or more occasions, the expiration of the last of any
Renewal Terms.

     11. Termination.

          (a) Disability.  The Company may terminate the
Executive's employment after having established the Executive's
Disability.  For purposes of this Agreement, "Disability" means
a physical or mental infirmity which impairs the Executive's
ability to substantially perform his duties under this
Agreement which either (i) has continued for a period of at
least one hundred eighty (180) consecutive days or (ii) has
continued for a period of at least ninety (90) consecutive days
and with regard to which a doctor mutually agreeable in good
faith to the Company and the Executive has certified that such
infirmity is likely to continue to impair Executive's ability
to substantially perform his duties under this Agreement for
another ninety (90) consecutive days (provided that, if such
termination would in any manner impair Executive's right to
short term or long term disability benefits, Executive may then
be placed on paid leave upon such certification but not
terminated until the end of the aforesaid one hundred eighty
(180) day period).

         (b)  Cause.  The Company may terminate the Executive's
employment for Cause or without Cause.  "Cause" shall mean:
(i) for purposes of Exhibits B, C and D (x) an act or acts of
dishonesty or gross misconduct on the Executive's part which
result or are intended to result in material damage to the
Company's business or reputation or (y) repeated material
violations by the Executive of his obligations under Section 2
of this Agreement which violations are willful and deliberate
on the Executive's part and which result in material damage to
the Company's business or reputation and as to which material
violations the Board has notified the Executive in writing; and
(ii) for all other purposes (x) willful and continued failure
to attempt to adequately perform substantially all of the
Executive's duties with the Company (other than a failure
resulting from the Executive's incapacity due to physical or
mental illness) which failure has continued for a period of at
least twenty (20) days after a written notice of demand for
substantial performance has been delivered to the Executive
specifying the manner in which the Executive has failed to
substantially perform; (y) willful engagement in conduct with
regard to the Company or its business which is demonstrably and
materially injurious to the Company, monetarily or otherwise;
or (z) a conviction of, or pleading of nolo contendere by the
Executive to a felony (other than solely a traffic violation,
but not excluding other felonies resulting from such
violation).  No act, nor failure to act, on the Executive's
part shall be considered "willful" unless he has acted or
failed to act, with an absence of good faith and without a
reasonable belief that his action or failure to act was in the
best interests of the Company.  Any termination for Cause shall
procedurally be done as follows: a termination for Cause shall
be evidenced by a resolution adopted in good faith by two-
thirds (2/3) of the Board that the Executive performed one of
the acts specified above; provided, however, that no
termination of the Executive's employment shall be for Cause
unless (x) there shall have been delivered to the Executive a
copy of a written notice setting forth the acts (or failures to
act) by Executive that give rise to a finding of Cause and
(y) the Executive shall have been provided an opportunity on at
least seven (7) days' notice to be heard by the Board (with the
assistance of the Executive's counsel if the Executive so
desires).  For purposes of this subparagraph (b), the term
"Company" shall include the Company and its subsidiaries.

          (c) Good Reason.  The Executive may terminate his
employment for Good Reason or without Good Reason.  "Good
Reason" shall mean the occurrence of any of the following
without Executive's express written consent:

               (i) the assignment to Executive of any duties
materially inconsistent with his current position, duties,
responsibilities and status with the Company, or a material
change or a substantial diminution in his then current
authority, reporting responsibilities, titles or offices (it
being acknowledged, without limiting in any manner the
foregoing, that being chairman and chief executive officer of a
nonpublic entity is a material diminution), or removal from or
failure to re-elect Executive to any such position or office,
except in the event of a termination of his employment for
Cause, death, Disability, written mutual agreement or mandatory
retirement in accordance with Company policies at or after age
sixty-five (65);

               (ii)     a reduction by the Company in
Executive's Base Salary, unless such reduction is part of and
consistent with a good faith management-wide or Company-wide
cost cutting program, and then only if the percentage of his
reduction is no greater than that of the other management
personnel;

               (iii)    a relocation of Executive to an office
located anywhere other than within fifty (50) miles of his
primary residence or away from the Company's executive offices,
except for required travel on the business of the Company or
any of its subsidiaries to an extent substantially consistent
with his then current business travel obligations;

               (iv)     the failure by the Company or any of
its subsidiaries to continue in effect any compensation plan or
Benefit Plan provided by the Company or any of its subsidiaries
in which Executive is then participating, unless there shall
have been instituted a replacement or substitute plan providing
comparable benefits or unless such failure is part of and
consistent with a good faith benefit discontinuance applicable
to all of the management personnel of the Company and then only
if the scope of the discontinuance with respect to Executive is
no greater than that of the other management personnel;

               (v) the failure of the Company to obtain (and
deliver to Executive) an agreement satisfactory to Executive
from any successor to the Company to assume and agree to
perform this Agreement.  The Company shall use its best efforts
to require any successor (whether direct or indirect, by
purchase, merger, consolidation or otherwise) to all or
substantially all of the businesses or assets of the Company to
expressly assume and agree to perform this Agreement;

               (vi)     the material breach by the Company of
any material provision of this Agreement which remains uncured
for thirty (30) days after written notice thereof has been
given by the Executive to the Company; or

               (vii)    the failure of the stockholders of the
Company to approve the Increased Limit prior to December 31,
1998.

              Any notice of termination of employment by
Executive for "Good Reason" shall be given within one hundred
eighty (180) days after the occurrence of the "Good Reason."

          (d) Nonextension.  A termination without Cause for
purposes of this Agreement, any equity plan, any Benefit Plan or
any other arrangement or plan of the Company shall include
nonextension of the Employment Term as a result of a notice of
nonextension given by the Company at any time prior to the
Executive's sixty-fifth (65th) birthday; provided, however, that
a termination of the Executive's employment by the Company on or
after the date the Executive attains age sixty-five (65) shall
not be a termination without Cause.

          (e) Notice of Termination.  Any termination by the
Executive or the Company shall be communicated by written
Notice of Termination indicating the termination provision in
this Agreement relied upon, if any, and the Date of
Termination; provided, however, the Date of Termination shall
in no event be earlier than ten (10) business days after the
date on which such Notice of Termination is delivered pursuant
to Section 21 of this Agreement.

          (f) Date of Termination.  "Date of Termination" shall
mean in the case of the Executive's death, his date of death,
or in all other cases, the date specified in the Notice of
Termination.

          (g) Executive's Obligation.  For a period of three
(3) years following termination of the Employment Term for any
reason, the Executive agrees to use reasonable efforts to be
available to the Company on a mutually agreeable basis with
respect to providing information as to continuing and/or future
matters which arose during Executive's employment or any other
relationship with the Company and with which Executive was
involved or otherwise had information, whether such matters are
business-related or legal.  Any such request by the Company
shall be done in such manner as to be as unburdensome as
reasonably possible on Executive.

          (h) Other Arrangements.  The definition of "Cause" or
"Good Reason" or the equivalencies of such terms under any
equity plan, Benefit Plan or other plan, agreement or
arrangement of the Company shall not be deemed to provide a
basis for a Cause determination unless such Cause determination
would exist and occur under this Agreement and Good Reason
shall be deemed to exist thereunder if it would exist under
this Agreement, provided that, other than with regard to the
grants referred to in Section 9 hereto (which are to be based
on the meaning of Cause as defined in Section 11(b)(i)), the
reference shall be to Cause as defined in Section 11(b)(ii).
The scope and definition of the non-competition clause under
any equity plan, Benefit Plan or other plan, agreement or
arrangement of the Company shall not be deemed to prohibit the
Executive's actions or serve as a basis for any reduction or
forfeiture of benefits or payments thereunder unless such
actions violate Section 14(b) of this Agreement.

     12. Compensation and Benefits Upon Termination.

         (a)  Compensation Upon Termination.

              (i)  Termination of Employment Without Cause or
for Good Reason.  Executive shall be entitled to the benefits
provided under this Section 12(a)(i) only if:  (x) the
termination of his employment is by him for Good Reason, or the
termination of his employment is by the Company, unless such
termination is for Cause or Disability, as a result of the
Executive's death, or at or after his sixty-fifth (65th)
birthday; and (y) the Executive executes the General Waiver and
Release of Claims attached as Exhibit E:

                   (1)  Promptly in a lump sum, any accrued
obligations, such as earned but unpaid salary, accrued but
unused vacation in accordance with Company policy and
unreimbursed expenses;

                   (2)  When otherwise due to other executives,
any incentive payment earned for any completed measuring period
(with any requirement for any continued employment through the
date of payment or any other date after the measuring period
being disregarded or with any right of the Company to reduce
such amount being disregarded in determining the amount
earned);

                   (3)  When otherwise due to other executives,
an incentive payment in respect of any measuring period that is
not completed as of the Date of Termination, determined as
follows:  (x) the incentive payment payable in respect of the
full measuring period based on the Executive's target and
actual results for the full measuring period, multiplied by (y)
a fraction the numerator of which is the number of days that
elapsed during the measuring period through the Date of
Termination and the denominator of which is the number of days
in the full measuring period.  For purposes of this Section
12(a)(i)(3), any requirement for continued employment through
the date of payment or any other date after the measuring
period or any right of the Company to reduce such amount shall
be disregarded in determining the amount payable;

                   (4)  An amount equal to the sum of:

                        (A)  three (3) times Executive's
highest annual rate of base salary in effect any time during
the 12-month period prior to the Date of Termination (the
"Severance Base Salary"), plus

                        (B)  two (2) times the higher of the
following:  (x)    the highest amount paid to Executive under
the Company's Management Incentive Compensation Plan (or any
successor annual incentive plan) (the "Annual Incentive Plan")
for the three (3) plan years most recently ended prior to the
Date of Termination; or (y) the originally approved target
amount of the highest award under the Annual Incentive Plan
outstanding on the Date of Termination, as such target amount
may have been increased prior to the Date of Termination.

                        Any compensation received by Executive
or granted to Executive in lieu of an amount paid under the
Annual Incentive Plan for any one-year period (whether in the
form of restricted stock or otherwise) shall be deemed to be an
amount paid to Executive under the Annual Incentive Plan for
purposes of this Section 12(a)(i)(4).  Any compensation
receivable by Executive in lieu of an amount payable under the
Annual Incentive Plan for any period shall be deemed to be an
additional target amount for purposes of this Section.  The
amount of any non-cash compensation received or receivable
shall be the greater of the fair market value of such
compensation on the date of award or the cash amount that would
have been received by Executive in lieu of such non-cash
compensation.

                        One half of one year's Severance Base
Salary shall be paid to Executive in a lump sum within ten (10)
days after his termination of employment and one half of one
year's Severance Base Salary shall be paid to Executive in a
lump sum at the end of the Severance Period, as defined in the
next sentence.  The aggregate remaining amount of severance
payable under this Section 12(a)(i)(4) shall be paid in equal
installments on a bi-weekly basis, commencing upon the Date of
Termination over a two (2) year period (the "Severance Period");

                   (5)  The Company shall maintain in full
force and effect, for Executive's continued benefit during the
Severance Period, all welfare benefit plans and programs or
arrangements in which the Executive participated immediately
prior to the Date of Termination, provided that his continued
participation is possible under the general terms and
conditions of such welfare plans and programs.  In the event
that Executive's participation in any such plan or program is
barred, the Company shall provide Executive with benefits
substantially equal to those which Executive would have been
entitled to receive under such plans and programs had his
participation not been barred; and

                   (6)  As otherwise provided in this Section
12.

              (ii) Termination by Company for Cause or
Voluntarily by Executive Without Good Reason.  If Executive's
employment is terminated for Cause or he leaves voluntarily
without Good Reason, the Company shall pay Executive the
amounts under Sections 12(a)(i)(1) and (2) and the Company
shall have no further obligations to Executive under this
Agreement.  Executive shall receive whatever rights, payments
or benefits that he is entitled to under any arrangement,
contract, plan or grant with the Company, including any equity
grant or Benefit Plan, and under the By-laws or Certificates of
Incorporation of the Company ("Other Benefits"), so long as
these rights, benefits or payments would be paid or provided
even if the Executive's employment was terminated by the
Company for Cause or voluntarily by the Executive without Good
Reason.

              (iii)     Termination by Death or Disability.  If
Executive's employment is terminated by his death or as a
result of his Disability, the Company shall pay to the
Executive or his estate the amounts due under Sections
12(a)(i)(1), (2) and (3) and shall pay the cost of COBRA
continuation coverage for Executive (if a Disability
termination) and his spouse and dependents while they are
eligible for COBRA and the Company shall have no further
obligations to Executive under this Agreement, except for the
Other Benefits.

         (b)  Long-Term Incentive Plan Benefits.

              (i)  In the event of the termination of the
Executive's employment, Executive shall have the right to
exercise his outstanding stock options and stock appreciation
rights under the KELTIP or any successor long term incentive
plan (the "Long Term Incentive Plan"): (x) with respect to the
stock options granted pursuant to Sections 9(a), 9(b) and 5, in
the manner and to the extent provided in Exhibits A, B and C,
respectively; and (y) with respect to all other stock options
and stock appreciation rights, in the manner and to the extent
provided in the terms and conditions relating to such stock
options and stock appreciation rights, except that if the
Executive's employment is terminated by the Company without
Cause or by the Executive for Good Reason, such stock options
and stock appreciation rights shall continue to vest during the
Severance Period and, upon completion of the Severance Period,
shall vest and be exercisable as if the Executive's employment
was terminated at that time by the Company without Cause or by
the Executive with Good Reason.

              (ii) In the event of the termination of the
Executive's employment, Executive's outstanding performance
units, restricted stock and awards (other than stock options
and stock appreciation rights) under the Long Term Incentive
Plan shall (x) in the case of the restricted stock granted
under Section 9(c), be treated in the manner provided in
Exhibit D and (y) in all other cases, be treated in accordance
with the terms and conditions relating to the performance unit,
restricted stock or award, except that if the Executive's
employment is terminated by the Company without Cause or by the
Executive for Good Reason, (1) such performance units,
restricted stock or awards (other than stock options and stock
appreciation rights) shall continue to be outstanding and
payable during the Severance Period as if the Executive's
employment with the Company continued during the Severance
Period and, if applicable, shall vest upon completion of the
Severance Period in accordance with the terms of the award as
if the Executive's employment was terminated at that time by
the Company without Cause or by the Executive with Good Reason
and (2) any such award that is based on a period of employment
shall be payable on a prorated basis as if the Executive's
employment had continued during the Severance Period.

              (iii)     If any benefits due under this Section
12(b) cannot be paid under the existing or amended terms of an
applicable plan or award agreement, the Company shall pay
Executive the value of such benefits at the time they would
otherwise be payable if they were payable under such terms.

         (c)  Retirement Benefits.  The Executive is hereby
designated a participant in the Reader's Digest Association
Executive Retirement Plan (the "Executive Retirement Plan")
under Article 2 thereof and as eligible for the enhanced
severance benefit under such plan.

              (i)  In the event Executive's employment is
terminated on or after age sixty (60) for any reason other than
for Cause, the Company shall pay Executive an amount equal to
the difference between (x) the monthly retirement benefit
Executive would accrue under The Reader's Digest Association,
Inc. Retirement Plan (the "Retirement Plan"), the Excess
Benefit Retirement Plan of The Reader's Digest Association,
Inc. (the "Excess Benefit Retirement Plan") and the Executive
Retirement Plan or replacements therefor based on his actual
service with the Company plus, if the Executive's employment is
terminated either by the Company without Cause or by the
Executive for Good Reason, two (2) years, and (y) the amount
that he actually receives under such plans.  Any amount payable
under this Section 12(c)(i) shall be payable at the same time,
in the same form and subject to the same actuarial adjustments
as such payments would have been made under the Retirement
Plan, but shall not be subject to any requirements of
eligibility, vesting, Board or other consents or any
forfeitures under the Executive Retirement Plan.

              (ii) In the event the Executive's employment is
terminated prior to age sixty (60) either by the Company
without Cause or by the Executive for Good Reason, the
Executive shall be credited with two additional years of
credited service for all purposes (including eligibility and
vesting) under the Retirement Plan, the Excess Benefit
Retirement Plan and the Executive Retirement Plan.  If, after
taking into consideration such additional credited service, the
Executive is not deemed to have been terminated after his Early
Retirement Date (as defined in the Executive Retirement Plan),
the Executive (or his beneficiary) shall receive a lump sum
payment in the amount of the equivalent actuarial value (as
determined under the Retirement Plan) of pension credits that
would have been earned under the Executive Retirement Plan
through the end of the Severance Period, without regard to
vesting, eligibility or Board or other consents, with any such
payment to be made within ninety (90) days of the end of the
Severance Period.  If, after taking into consideration the two
additional years of credited service, the Executive is deemed
to have been terminated after his Early Retirement Date (and,
in fact, was terminated prior to age sixty (60)), the Executive
shall receive the enhanced benefit determined under Article 4
of the Executive Retirement Plan in the form of an annuity in
accordance with such plan rather than a lump sum.  Any amount
payable under this Section 12(c)(ii) shall be payable at the
same time, in the same form and subject to the same actuarial
adjustments as such payments would have been made under the
Retirement Plan, but shall not be subject to any requirements
of eligibility, vesting, Board or other consents or any
forfeitures under the Executive Retirement Plan.

              (iii)     Subject to paragraph (iv) and (v)
below, in the event the Executive's employment is terminated
prior to age sixty (60) for any reason other than by the
Company without Cause or other than by the Executive for Good
Reason, the Executive shall be entitled to receive benefits, if
any, under the terms of the Retirement Plan, the Excess Benefit
Retirement Plan and the Executive Retirement Plan that
generally apply to other senior executives.

              (iv) In the event of the Executive's death, his
spouse shall be entitled to  the death benefit provided under
Article 6 of the Executive Retirement Plan (without regard to
the five-year period of service requirement).

              (v)  If the Executive's employment terminates by
reason of Disability, he shall be entitled to the benefits
provided under this Section 12(c) when the period of Disability
ends.

         (d)  Retiree Health Benefits.  If the Executive's
employment is terminated (i) on or after he has attained age
sixty (60) for any reason other than for Cause or (ii) prior to
age sixty (60) by the Company without Cause, by the Executive
for Good Reason or as the result of Disability, the Executive
shall be entitled to retiree health benefits under the
Company's benefit plans.  If the Executive's employment is
terminated under any other circumstance, the Executive shall be
entitled to retiree health benefits only as provided under the
terms of the Company's benefit plans.

         (e)  Profit-Sharing Plan.  Executive's participation
in The Reader's Digest Employees Profit-Sharing Plan and the
Profit-Sharing Benefit Restoration Plan of The Reader's Digest
Association, Inc. or replacements therefor (the "Profit-Sharing
Plans") ceases upon his termination of employment with the
Company.  However, if the Executive's employment is terminated
by the Company without Cause or by the Executive for Good
Reason, he shall receive cash payments equal to the amounts
that would have been contributed to his account had his
employment with the Company continued for the Severance Period,
with payments to be made to Executive by the Company at the
time any contributions have been made for participants in the
Profit-Sharing Plans and Executive shall be paid an amount in a
lump sum promptly at the end of the Severance Period as if he
was fully vested in the Profit-Sharing Plans (less any amount
vested in the Profit-Sharing Plans).

         (f)  Other Plans.

              (i)       The Reader's Digest Association, Inc.
Severance Plan for Senior Management shall not apply to
Executive.  Any amounts under The Reader's Digest Association,
Inc. Income Continuation Plan for Senior Management shall be
adjusted so that, with regard to each type of payment or
benefit thereunder and hereunder, Executive receives the
greatest amount at the earliest time it would be made under
either that plan or this Agreement.

              (ii) Any reference to a specific plan in this
Section 12 shall be deemed to include any similar plan or
program of the Company or any of its subsidiaries then in
effect that is the predecessor of, the successor to, or the
replacement for, such specific plan.

         (g)  Mitigation.  All payments to Executive shall be
made without any obligation to mitigate and the amounts shall
not be offset or reduced by any amount Executive earns
elsewhere (except that the welfare benefits provided hereunder
shall be reduced by any similar benefits the Executive is
entitled to receive from a subsequent employer).  Other than as
provided in Section 14(e) and if, and to the extent, the
Company obtains a court ordered judgment against the Executive,
no amount due to Executive nor any benefit under a Benefit
Plan, including stock options and restricted stock, shall be
reduced, suspended or offset as a result of any claim the
Company may have against Executive or of any action of the
Executive.

         (h)  Death.  In case of Executive's death while any
amounts are still payable to him under this Section 12, the
Company shall pay all such amounts to his designated
beneficiary or, if none has been designated, to his estate as
if the Executive had continued to live.

     13. Effect of a Change in Control.

         (a)  Treatment of Equity-Based Awards.  In the event
of a Change in Control of the Company (as defined under the
KELTIP (or successor long-term incentive plan)) during the
Employment Term, the treatment of all stock options and
restricted stock held by the Executive shall be governed by the
terms of the plan under which the award was granted and the
grant, provided that, subject to (b) below, the Executive shall
immediately become fully vested in all stock options and
restricted stock granted as of the Commencement Date.

          (b) Excise Tax.  To the extent that the payments and
benefits provided under this Agreement and benefits provided
to, or for the benefit of, the Executive under any other
Company plan or agreement (such payments or benefits are
collectively referred to as the "Payments") would be subject to
the excise tax (the "Excise Tax") imposed under Section 4999 of
the Code, the Payments shall be reduced (but not below zero) if
and to the extent necessary so that no payment to be made or
benefit to be provided to the Executive shall be subject to the
Excise Tax.  Payments shall be reduced or eliminated in a
manner that will result in the Executive receiving the largest
amount of value after the cutback as of the date of the
cutback.  It is currently contemplated that this would be
accomplished by first reducing or eliminating the portion of
the Payments which are payable in cash and then by reducing,
eliminating, not fully accelerating or delaying acceleration of
vesting on options or other equity awards.  The determination
as to whether the Payments must be reduced, and the extent of
any reduction, shall be made, at the expense of the Company, by
the Company's auditors immediately prior to the Change in
Control (or, if they are incapable of serving or decline to do
so, by a "Big Six" accounting firm or nationally recognized
compensation consulting firm), and such determination shall be
final and binding on both parties unless reflecting an
egregious and uncontestable error in interpretation or
calculation, in which case upon reconsideration, such
determination shall be final and binding.  The foregoing
procedures shall be deemed the only manner of good faith
determination by the Company of any similar cutbacks under any
Company plan or arrangement with a similar type provision.
Notwithstanding the foregoing, in the event the Company revises
or modifies its plans and arrangements as they generally apply
to any other executive with regard to similar type of
provisions, and under such alternative the Executive would net
a greater amount after all taxes (including any income, payroll
or excise tax), the foregoing provision shall not apply and,
instead, such alternative provisions would apply.

     14. Executive Covenants.

          (a) Unauthorized Disclosure.  The Executive shall
not, during the Employment Term and thereafter, make any
Unauthorized Disclosure.  For purposes of this Agreement,
"Unauthorized Disclosure" shall mean disclosure by the
Executive without the prior written consent of the Board to any
person, other than an employee of the Company, any of its
subsidiaries or any of its affiliates or, during the Employment
Term and in the Executive's good faith judgment, to a person to
whom disclosure is reasonably necessary, appropriate or
desirable in connection with the performance by the Executive
of duties as an executive of the Company or as may be legally
required, of any confidential information relating to the
business or prospects of the Company or any of its subsidiaries
(including, but not limited to, any confidential information
with respect to any of the Company's or any of its subsidiary's
or affiliate's customers, products, methods of distribution,
strategies, business and marketing plans and business policies
and practices); provided, however, that the term shall not
include the use or disclosure by the Executive, without
consent, of any information known generally to the public or in
the industry (other than as a result of disclosure by him in
violation of this Section 14(a)).  This confidentiality
covenant has no temporal, geographical or territorial
restriction.  Except with regard to the entities covered by (b)
below, the Company agrees that it will not assert "inevitable
disclosure" of confidential information or a similar argument
to attempt to limit Executive's activities with any other
entity.

          (b) Non-Competition.  During the Employment Term and
for a period of (2) years thereafter, the Executive shall not,
directly or indirectly, without the prior written consent of
the Company, own, manage, operate, join, control, be employed
by, consult with or participate in the ownership, management,
operation or control of: (x) any of the companies identified on
the list of competitors furnished to the Executive on the
Commencement Date (the "List"); or (y) any entity that, after
the date of this agreement, (i) becomes engaged, or seeks to
become engaged, in a business that directly competes with a
line of business of the Company or its subsidiaries, which line
of business generated more than 15% of the consolidated
revenues of the Company and its subsidiaries in the preceding
fiscal year (the "15% Test") (If the Executive's employment
terminates, the 15% Test will be based upon the fiscal year
preceding such termination.  Moreover, in the case of a Change
in Control of the Company followed by a termination of the
Executive's employment, the determination regarding the 15%
Test will be based on the Company and its subsidiaries without
regard to either the business or revenues of the acquiror.);
and (ii) is, or seeks to be, a significant competitor of any
material line of business of the Company or its subsidiaries (a
"Competitor").  In determining whether or not a particular
company hereafter is a Competitor, the companies specified on
the List are examples of a Competitor.  The foregoing shall not
limit the Executive from serving as an executive of, or
otherwise providing services to, a company which is on the List
or is a Competitor so long as the Executive is not employed by,
provide services to or supervise the activities of the
Competitor or the Company that is on the List that directly
competes with the Company.  Furthermore, the "beneficial
ownership" by the Executive of not more than one percent (1%)
of the stock or of the debt of any of the foregoing entities
shall not be a violation of this Section 14(b) and the
foregoing limitation shall not include interests of Executive
through mutual funds or investment partnerships, limited
liability entities or similar investment vehicles in which he
is a passive investor and owns less than five percent (5%) of
the fund or entity.

          (c) Non-Solicitation.  For a period of two (2) years
after the end of the Employment Term, the Executive shall not:
(i) solicit, hire or identify for hire by any entity with which
he is actively involved, any person who is, and at the time of
his termination of employment was, a nonclerical employee of
the Company or any of its subsidiaries; and (ii) either
directly or indirectly, alone or in conjunction with another
party, interfere with or harm, or attempt to interfere with or
harm, the relationship of the Company, any of its subsidiaries
or any of its affiliates, with any person who as of the end of
the Employment Term and during the two-year period thereafter
is a customer or supplier of the Company, any of its
subsidiaries or any of its affiliates; provided, however, the
foregoing shall not prohibit the Executive from conducting good
faith commercial activities in the normal course.

          (d) Disparagement.  For a period of one (1) year
after the end of the Employment Term, the Executive shall not
engage in a series of actions, including comments, materially
disparaging the Company or any of its subsidiaries or any of
their senior management, provided that the Executive may
respond to disparaging statements about himself.

          (e) Remedies.  The Executive agrees that any material
breach of the terms of this Section 14 would result in
irreparable injury and damage to the Company for which the
Company would have no adequate remedy at law.  Accordingly, the
Executive agrees that, in the event of said material breach or
any threat of material breach, the Company shall be entitled to
an immediate injunction and restraining order to prevent such
material breach and/or threatened material breach and/or
continued material breach by the Executive, without having to
prove damages, in addition to any other remedies to which the
Company may be entitled at law or in equity.  In addition, in
the event the Executive violates Section 14(b) during the period
specified therein, the Company shall be entitled to discontinue
all benefits or payments then being provided to Executive under
this Agreement or any other Benefit Plan, including terminating
the future exercisability of stock options or vesting of
restricted stock.  The terms of this paragraph shall not prevent
the Company from pursuing any other available remedies for any
breach or threatened breach of this Agreement, including but not
limited to the recovery of damages from the Executive.  The
Executive and the Company further agree that the provisions of
the covenants not to compete and solicit are reasonable and that
the Company would not have entered into this Agreement but for
the inclusion of these covenants.  Should a court determine,
however, that any provision of the covenants is unreasonable,
either in period of time, geographical area, or otherwise, the
parties agree that the covenant should be interpreted and
enforced to the maximum extent which the court or arbitrator
deems reasonable.

          The provisions of this Section 14 shall survive any
termination of the Employment Term, and the existence of any
claim or cause of action by the Executive against the Company,
whether predicated on this Agreement or otherwise, shall not
constitute a defense to the enforcement by the Company of the
covenants and agreements of this Section 14; provided, however,
that this paragraph shall not, in and of itself, preclude the
Executive from defending himself against the enforceability of
the covenants and agreements of this Section 14.

     15. Executive's Representation.  The Executive represents
to the Company that he has delivered to the Company or its
representatives copies of the only agreements that he has
entered into that limit his competitive activities, as well as
a copy of the Code of Conduct (including a confidentiality
provision, but no non-competition provision) that he has agreed
to abide by.  He further represents that, after discussions
with his previous employer and conversations with his counsel,
he believes, in good faith, that his execution and performance
of this Agreement shall not be in violation of any agreement or
obligation (whether or not written) that he may have with his
previous employer.

     16. Legal Fees.  The Company has required Executive to
obtain counsel to assist him in negotiating this Agreement and
believes it in the best interests of the Company that Executive
have counsel.  Accordingly, the Company shall promptly pay the
legal fees and disbursements of counsel to Executive in
connection with negotiating this Agreement and related matters
(which fees shall be on a time charge basis at his counsel's
normal billing rates) up to a maximum of fifty thousand dollars
($50,000).

     17. Withholding Taxes.  The Company may withhold from any
benefits payable under this Agreement all federal, state, local
or other applicable taxes as shall be required pursuant to any
law or governmental regulation or ruling.

     18. Duplicative Benefits.  No benefit or payment provided
to the Executive under this Agreement shall be duplicative of
any other benefit or payment provided under this Agreement or
any other plan, agreement or arrangement of the Company or any
of its subsidiaries under which the Executive is a participant
or party.

     19. Indemnification and Insurance.  During the Employment
Term and thereafter while any claim can be made against the
Executive with regard to any action or inaction he took in
connection with being an officer or director of the Company or
any of its subsidiaries or in the service of the Company or any
of its subsidiaries, the Company shall continue to cover him
under the indemnity provision in the By-laws as they currently
exist or, if hereafter amended to provide greater rights to any
officer or director, as so amended and shall continue to cover
him under officers and directors insurance to the greatest
extent any other officer or director (either current or former)
is covered.

     20. Successors and Assigns.

          (a) This Agreement shall be binding upon and shall
inure to the benefit of the Company, its successors and assigns
and the Company shall require any successor or assign to
expressly assume and agree to perform this Agreement in the
same manner and to the same extent that the Company would be
required to perform it if no such succession or assignment had
taken place.  The term "Company" shall include any such
successors and assigns to the Company's business and/or assets.
The term "successors and assigns" shall only mean a corporation
or other entity acquiring or otherwise succeeding to, directly
or indirectly, all or substantially all the assets and business
of the Company (including this Agreement), whether by merger,
combination, operation of law or otherwise.

          (b) Neither this Agreement nor any right or interest
hereunder shall be assignable or transferable by the Executive,
the Executive's beneficiaries or legal representatives, except
by will or by the laws of descent and distribution, or except
as may otherwise be provided with regard to equity grants.
This Agreement shall inure to the benefit of and be enforceable
by the Executive's legal personal representative.

     21. Notice.  For the purposes of this Agreement, notices
and all other communications provided for in the Agreement
(including the Notice of Termination) shall be in writing and
shall be deemed to have been duly given when personally
delivered or three (3) days after being sent by registered or
certified mail, return receipt requested, postage prepaid, or
upon receipt if overnight delivery service or facsimile is
used, addressed as follows:

          To the Executive:
          
          Thomas Ryder
          [Address]
     
          To the Company:

          The Reader's Digest Association, Inc.
          Attn: Chairman, Compensation & Nominating Committee
          Reader's Digest Road
          Pleasantville, NY  10571

          With a copy to:

          The Reader's Digest Association, Inc.
          Attn: General Counsel
          Reader's Digest Road
          Pleasantville, NY  10571


     22. Legal Fees on Disputes.  In the event that a claim for
payment or benefits under this Agreement or any other
arrangement between the Executive and the Company is disputed
or an action for injunctive relief or otherwise is brought in
connection with Section 14 hereof, the Company shall pay all
reasonable attorney fees and expenses incurred by Executive in
pursuing such claim or in connection with such matter, provided
that Executive is successful as to a meaningful part of the
disputed claim or matter by reason of litigation, arbitration
or settlement.  The Company shall pay or reimburse Executive's
legal fees on an ongoing basis within ten (10) days of
submission of invoices, subject to an undertaking by Executive
to repay such amounts promptly if it is ultimately found by a
court or arbitrator that Executive was not entitled to such
reimbursement.

     23. Miscellaneous.  No provision of this Agreement may be
modified, waived or discharged unless such waiver, modification
or discharge is agreed to in writing and signed by the
Executive and the Company.  No waiver by either party at any
time of any breach by the other party of, or compliance with,
any condition or provision of this Agreement to be performed by
such other party shall be deemed a waiver of similar or
dissimilar provisions or conditions at the same or at any prior
or subsequent time.  No agreement or representations, oral or
otherwise, express or implied, with respect to the subject
matter of this Agreement have been made by either party which
are not expressly set forth in this Agreement.

     24. Governing Law.  This Agreement shall be governed by
and construed and enforced in accordance with the laws of the
State of New York without giving effect to the conflict of law
principles thereof.

     25. Severability.  The provisions of this Agreement shall
be deemed severable and the invalidity or unenforceability of
any provision shall not affect the validity or enforceability
of the other provisions hereof.

     26. Entire Agreement.  This Agreement constitutes the
entire agreement between the parties with respect to the
subject matter of this Agreement and supersedes all prior
agreements, if any, understandings and arrangements, oral or
written, between the parties with respect to the subject matter
of this Agreement.


         IN WITNESS WHEREOF, the Company has caused this
Agreement to be executed by its duly authorized officer and the
Executive has executed this Agreement as of the day and year
first above written.

                         THE READER'S DIGEST ASSOCIATION, INC.
                         
                         
                         By: /s/ GEORGE V. GRUNE
                         Name:   George V. Grune
                         Title:  Chairman and Chief Executive Officer
          
                         /s/  THOMAS O. RYDER
                              Thomas O. Ryder


                                 EXHIBIT A
                                
              THE READER'S DIGEST ASSOCIATION, INC.
           1994 KEY EMPLOYEE LONG TERM INCENTIVE PLAN
                                
  Annual Non-Qualified Stock Option Grant in Respect of Fiscal
                              1999
              (unvested compensatory stock options)
                                
                      TERMS AND CONDITIONS

     This stock option grant (the "Option") from The Reader's
Digest Association, Inc. (the "Company") to purchase 250,000
shares of its Class A Nonvoting Common Stock, $.01 par value
(the "Common Stock"), is subject to the provisions of The
Reader's Digest Association, Inc. 1994 Key Employee Long Term
Incentive Plan (the "Plan") and the terms and conditions
detailed below, which terms and conditions the Company
represents are not in conflict with the Plan.
     
     1.  Option Terms.  Except as provided in this Paragraph 1
and Paragraphs 2, 3, and 4, this Option may not be exercised
prior to April 28, 1999, and may not be exercised unless you
have remained in the continuous employ of the Company, or any
of its subsidiaries as designated by the Board of Directors of
the Company under the Plan ("Designated Subsidiaries"), from
the Grant Date until the date of exercise.  This Option may be
exercised from time to time on or after April 28, 1999,
provided that the aggregate number of shares of Common Stock
acquired pursuant to exercise of this Option is not in excess
of:

          (i) on and after April 28, 1999, but before April 28,
2000, 25 percent of the total number of shares which may be
purchased pursuant to this Option (62,500 shares);

          (ii)     on and after April 28, 2000, but before
April 28, 2001, 50 percent of the total number of shares which
may be purchased pursuant to this Option (125,000 shares);

          (iii)    on and after April 28, 2001, but before
April 28, 2002, 75 percent of the total number of shares which
may be purchased pursuant to this Option (187,500 shares); and

          (iv)     on and after April 28, 2002, 100 percent of
the total number of shares which may be purchased pursuant to
this Option (250,000 shares).

          The "Grant Date" of the Option is April 28, 1998.
This Option expires at the close of business on April 28, 2008.

          Notwithstanding the foregoing, the Committee in its
sole discretion after the grant may accelerate the
exercisability of all or part of this Option to a date or dates
no earlier than October 28, 1998.

     2.  Change in Control.  Notwithstanding the foregoing, you
may exercise this Option, without regard to the percentage
limitations of Paragraph 1, upon the occurrence of a "Change in
Control" of the Company (as defined in the Plan), provided that
your right to exercise this Option pursuant to this Paragraph 2
shall be subject to limitation by the Company in accordance
with Section 12.3 of the Plan, as modified by Section 13(b) of
the Employment Agreement.

     3.  Termination of Employment.

          (a) Retirement.  If your employment terminates on or
after age fifty-five (55) after at least five (5) years of
employment by the Company and/or a Designated Subsidiary, this
Option shall be fully vested and may thereafter be exercised by
you for a period of three (3) years from the date of such
termination of employment or until the expiration of the stated
term of this Option, whichever period is shorter.
          
          (b) Total Disability.  If your employment by the
Company or a Designated Subsidiary terminates by reason of a
total disability as defined in the Company's Long Term
Disability Plan or by reason of your Disability as defined in
your Employment Agreement, this Option shall be fully vested
and may thereafter be exercised by you for a period of three
(3) years from the date of your termination of employment or
until the expiration of the stated term of this Option,
whichever period is shorter.

          (c) Death While Employed.  If your employment with
the Company or a Designated Subsidiary terminates by reason of
your death, this Option shall be fully vested and may
thereafter be exercised by the legal representative of your
estate for a period of one (1) year from the date of your death
or until the expiration of the stated term of this Option,
whichever period is shorter.

          (d) Other Termination.  If your employment by the
Company or its Designated Subsidiary terminates (as defined in
the Plan) for any reason other than as specified in
subparagraphs (a), (b) or (c) above, this Option shall
terminate on the date of your termination of employment, except
that, if you were involuntarily terminated by the Company or a
Designated Subsidiary without Cause (as defined in your
Employment Agreement) or if you terminate your employment for
Good Reason (as defined in your Employment Agreement), this
Option shall continue to vest during the two-year period
commencing on the date of such termination and, to the extent
exercisable, this Option may be exercised for a period ending
two (2) years and three (3) months after such termination of
employment or for a period ending five (5) years after such
termination of employment (if you meet the requirements of
Paragraph 3(a) at the end of the Severance Period (as defined
in your Employment Agreement) as if your employment with the
Company continued during the Severance Period) or, if less, the
balance of the stated term of this Option.  Notwithstanding the
foregoing, the Company may terminate the post-employment future
vesting and future exercisability of this Option by written
notice to you pursuant to Section 14(e) of your Employment
Agreement because of a violation of Section 14(b) of your
Employment Agreement.
          
     4.  Death During the Extended Exercise Period.  If you die
within either of the three (3) year periods mentioned in
Paragraphs 3(a) and (b) hereof, or within the period in
Paragraph 3(d) hereof, this Option, to the extent unexercised,
shall thereafter be exercisable, to the extent to which it was
exercisable at the time of death, for a period of twelve (12)
months from the date of your death or until the expiration of
the stated term of this Option, whichever period is shorter.

     5.  Exercise of Option.
     
         (a)  Procedure.  Subject to whatever installment
exercise waiting periods apply hereunder, exercise of this
Option, in whole or in part, shall be made by submitting to the
Company written notice of exercise in the form of the exercise
letter provided by the Company herewith, specifying the number
of shares to be purchased, or by providing such telephonic or
other notice as the Company shall specify.  The exercise of
this Option shall be effective on the first business date on
which the Company receives due notice of exercise at the
principal corporate offices of the Company in accordance with
the procedures established by the Company.  Payment for the
shares of Common Stock may be made in cash and/or shares of
Common Stock (accompanied by a stock power with your signature
guaranteed) owned by you for at least six (6) months and for
which you have good title, free and clear of any liens or
encumbrances, by delivery of a properly executed exercise
notice, together with a copy of irrevocable instruction to a
New York Stock Exchange member brokerage firm to deliver
promptly to the Company the amount of sale proceeds in payment
of the purchase price or such other method as approved by the
Committee.  No shares of Common Stock shall be issued until
payment therefor has been made.
     
         (b)  Tax Withholding.  All applicable withholding
taxes either shall be paid by you directly to the Company in
cash or shall be collected by the Company's reduction of the
number of shares otherwise deliverable to you, in each case
prior to the issuance of the Common Stock to be acquired by you
upon exercise of this Option.

     6.  Adjustments.  If there is any change in the capital
stock of the Company by reason of any stock dividend or
distribution, stock split, recapitalization, merger,
consolidation, split-up, combination or exchange of shares, or
any similar change affecting the capital stock of the Company
as provided under the Plan, the Committee of the Board of
Directors (as defined in the Plan) may make such adjustments as
it may determine to be appropriate in accordance with the Plan
and such determination shall be final and binding.
     
     7.  Registration of Shares.  The obligation of the Company
to issue, sell and deliver shares under this Option shall be
subject to all applicable laws, rules and regulations, and such
approvals by governmental agencies as may be required,
including, without limitation, the effectiveness of a
registration statement under the Securities Act of 1933, as
amended, covering the shares to be so issued, and the receipt
by the Company of an acknowledgment of receipt of a prospectus.
Accordingly, shares will not be issued upon the exercise of the
Option unless the Company has taken the steps necessary to
comply with applicable law.

     8.  Nontransferability.  This Option is not transferable
or assignable otherwise than by will or by the laws of descent
and distribution and may be exercised only during your lifetime
and only by you, except as provided in Paragraphs 3 and 4
hereof with respect to your death.
     
     9.  NOTWITHSTANDING ANY OTHER PROVISION CONTAINED HEREIN,
THIS OPTION SHALL NOT BE EXERCISABLE AFTER THE EXPIRATION OF
TEN YEARS FROM THE GRANT DATE.

     10. Miscellaneous.

          (a) The Company shall have no obligation to notify
you or your representative of the expiration of this Option.

          (b) This Option is subject to the detailed provisions
of the Plan, a copy of which may be obtained from the office of
the Secretary of the Company.
          
          (c) Nothing herein is intended to or shall give you
any right or status of any kind as a shareholder of the Company
in respect of any shares covered by this Option or entitle you
to any dividends or other distributions thereon unless and
until said shares shall have been registered in your name.

          (d) The granting of this Option does not confer upon
you any right to continue in the employ of the Company or any
of its Designated Subsidiaries.

          (e) This Option is not intended to be an incentive
stock option within the meaning of Section 422 of the Internal
Revenue Code of 1986, as amended.
          
          (f) Notwithstanding any other provision contained
herein, this Option may also be exercised to the extent
provided in any employee benefit plan of the Company.

                            EXHIBIT B
                                
              THE READER'S DIGEST ASSOCIATION, INC.
           1994 KEY EMPLOYEE LONG TERM INCENTIVE PLAN
                                
             Non-Qualified Stock Option Grant: 1998
               (vested replacement stock options)
                                
                      TERMS AND CONDITIONS
                                
     This stock option grant (the "Option") from The Reader's
Digest Association, Inc. (the "Company") to purchase 470,000
shares of its Class A Nonvoting Common Stock, $.01 par value
(the "Common Stock"), is subject to the provisions of The
Reader's Digest Association, Inc. 1994 Key Employee Long Term
Incentive Plan (the "Plan") and the terms and conditions
detailed below, which terms and conditions the Company
represents are not in conflict with the Plan.
     
     1.  Option Terms.  Except as provided in Paragraphs 2 and
3, this Option may be exercised at any time prior to its
expiration and may be exercised only if you have remained in
the continuous employ of the Company, or any of its
subsidiaries as designated by the Board of Directors of the
Company under the Plan ("Designated Subsidiaries"), from the
Grant Date until the date of exercise.  The "Grant Date" of the
Option is April 28, 1998.  This Option expires at the close of
business on April 28, 2006.

     2.  Termination of Employment.

          (a) Retirement.  If your employment terminates on or
after age 55 after at least five (5) years of employment by the
Company and/or a Designated Subsidiary, this Option may be
exercised by you for a period of three (3) years from the date
of such termination of employment or until the expiration of
the stated term of this Option, whichever period is shorter.

          (b) Total Disability.  If your employment by the
Company or a Designated Subsidiary terminates by reason of a
total disability as defined in the Company's Long Term
Disability Plan or by reason of your Disability as defined in
your Employment Agreement, this Option may be exercised by you
for a period of three (3) years from the date of your
termination of employment or until the expiration of the stated
term of this Option, whichever period is shorter.

          (c) Death While Employed.  If your employment with
the Company or a Designated Subsidiary terminates by reason of
your death, this Option may be exercised by the legal
representative of your estate for a period of one (1) year from
the date of your death or until the expiration of the stated
term of this Option, whichever period is shorter.

          (d) Other Termination.  If your employment by the
Company or its Designated Subsidiary terminates (as defined in
the Plan) for any reason other than as specified in
subparagraphs (a), (b) or (c) above, this Option shall
terminate on the date of your termination of employment, except
that, if you were involuntarily terminated by the Company or a
Designated Subsidiary without Cause (as defined in your
Employment Agreement) or if you terminated your employment for
Good Reason (as defined in your Employment Agreement), this
Option may be exercised for a period ending two (2) years and
three (3) months after such termination as an employee or for a
period ending five (5) years after such termination of
employment (if you meet the requirements of Paragraph 3(a) at
the end of the Severance Period (as defined in your Employment
Agreement) as if your employment with the Company continued
during the Severance Period) or, if less, the balance of the
stated term of this Option or the Company giving you notice
under Section 14(e) of your Employment Agreement that it is
terminating the exercisability of this Option because of a
violation of Section 14(b) of the Employment Agreement.

     3.  Death During the Extended Exercise Period.  If you die
within either of the three (3) year periods mentioned in
Paragraphs 2(a) and (b) hereof or within the period in
Paragraph 2(d) hereof, this Option, to the extent unexercised,
shall thereafter be exercisable for a period of twelve (12)
months from the date of your death or until the expiration of
the stated term of this Option, whichever period is shorter.

     4.  Exercise of Option.
     
         (a)  Procedure.  Exercise of this Option, in whole or
in part, shall be made by submitting to the Company written
notice of exercise in the form of the exercise letter provided
by the Company, specifying the number of shares to be
purchased, or by providing such telephonic or other notice as
the Company shall specify.  The exercise of this Option shall
be effective on the first business date on which the Company
receives due notice of exercise at the principal corporate
offices of the Company in accordance with the procedures
established by the Company.  Payment for the shares of Common
Stock may be made in cash and/or shares of Common Stock
(accompanied by a stock power with your signature guaranteed)
owned by you for at least six (6) months and for which you have
good title, free and clear of any liens or encumbrances, by
delivery of a properly executed exercise notice, together with
a copy of irrevocable instruction to a New York Stock Exchange
member brokerage firm to deliver promptly to the Company the
amount of sale proceeds in payment of the purchase price or
such other method as approved by the Committee.  No shares of
Common Stock shall be issued until payment therefor has been
made.
     
         (b)  Tax Withholding.  All applicable withholding
taxes either shall be paid by you directly to the Company in
cash or shall be collected by the Company's reduction of the
number of shares otherwise deliverable to you, in each case
prior to the issuance of the Common Stock to be acquired by you
upon exercise of this Option.
     
     5.  Adjustments.  If there is any change in the capital
stock of the Company by reason of any stock dividend or
distribution, stock split, recapitalization, merger,
consolidation, split-up, combination or exchange of shares, or
any similar change affecting the capital stock of the Company
as provided under the Plan, the Committee of the Board of
Directors (as defined in the Plan) may make such adjustments as
it may determine to be appropriate in accordance with the Plan
and such determination shall be final and binding.

     6.  Registration of Shares.  The obligation of the Company
to issue, sell and deliver shares under this Option shall be
subject to all applicable laws, rules and regulations, and such
approvals by governmental agencies as may be required,
including, without limitation, the effectiveness of a
registration statement under the Securities Act of 1933, as
amended, covering the shares to be so issued, and the receipt
by the Company of an acknowledgment of receipt of a prospectus.
Accordingly, shares will not be issued upon the exercise of the
Option unless the Company has taken the steps necessary to
comply with applicable law.

     7.  Nontransferability.  This Option is not transferable
or assignable otherwise than by will or by the laws of descent
and distribution and may be exercised only during your lifetime
and only by you, except as provided in Paragraphs 2 and 3
hereof with respect to your death.

     8.  NOTWITHSTANDING ANY OTHER PROVISION CONTAINED HEREIN,
THIS OPTION SHALL NOT BE EXERCISABLE AFTER THE EXPIRATION OF
EIGHT YEARS FROM THE GRANT DATE.

     9.  Miscellaneous.

          (a) The Company shall have no obligation to notify
you or your representative of the expiration of this Option.

          (b) This Option is subject to the detailed provisions
of the Plan, a copy of which may be obtained from the office of
the Secretary of the Company.
          
          (c) Nothing herein is intended to or shall give you
any right or status of any kind as a shareholder of the Company
in respect of any shares covered by this Option or entitle you
to any dividends or other distributions thereon unless and
until said shares shall have been registered in your name.

          (d) The granting of this Option does not confer upon
you any right to continue in the employ of the Company or any
of its Designated Subsidiaries.

          (e) This Option is not intended to be an incentive
stock option within the meaning of Section 422 of the Internal
Revenue Code of 1986, as amended.

          (f) Notwithstanding any other provision contained
herein, this Option may also be exercised to the extent
provided in any employee benefit plan of the Company.

                            EXHIBIT C
                                
              THE READER'S DIGEST ASSOCIATION, INC.
           1994 KEY EMPLOYEE LONG TERM INCENTIVE PLAN
                                
             Non-Qualified Stock Option Grant:  1998
               (unvested replacement stock option)
                                
                      TERMS AND CONDITIONS
                                
     This stock option grant (the "Option") from The Reader's
Digest Association, Inc. (the "Company") to purchase 360,000
shares of its Class A Nonvoting Common Stock, $.01 par value
(the "Common Stock"), is subject to the provisions of The
Reader's Digest Association, Inc. 1994 Key Employee Long Term
Incentive Plan (the "Plan") and the terms and conditions
detailed below, which terms and conditions the Company
represents are not in conflict with the Plan.

     1.  Option Terms.  Except as provided in this Paragraph 1
and Paragraphs 2, 3, and 4, this Option may not be exercised
prior to April 28, 1999, and may not be exercised unless you
have remained in the continuous employ of the Company, or any
of its subsidiaries as designated by the Board of Directors of
the Company under the Plan ("Designated Subsidiaries"), from
the Grant Date until the date of exercise.  This Option may be
exercised from time to time on or after April 28, 1999,
provided that the aggregate number of shares of Common Stock
acquired pursuant to exercise of this Option is not in excess
of:

          (i) on and after April 28, 1999, but before April 28,
2000, 33.33 percent of the total number of shares which may be
purchased pursuant to this Option (120,000 shares);

          (ii)     on and after April 28, 2000, but before
April 28, 2001, 66.67 percent of the total number of shares
which may be purchased pursuant to this Option (240,000
shares);

          (iii)    on and after April 28, 2001, 100 percent of
the total number of shares which may be purchased pursuant to
this Option (360,000 shares).

          The "Grant Date" of the Option is April 28, 1998.
This Option expires at the close of business on April 28, 2008.

          Notwithstanding the foregoing, the Committee in its
sole discretion after the grant may accelerate the
exercisability of all or part of this Option.

     2.  Change in Control.  Notwithstanding the foregoing, you
may exercise this Option, without regard to the percentage
limitations of Paragraph 1, upon the occurrence of a "Change in
Control" of the Company (as defined in the Plan), provided that
your right to exercise this Option pursuant to this Paragraph 2
shall be subject to limitation by the Company in accordance
with Section 12.3 of the Plan, as modified by Section 13(b) of
the Employment Agreement.

     3.  Termination of Employment.

          (a) Retirement.  If your employment terminates on or
after age fifty-five (55) after at least five (5) years of
employment by the Company and/or a Designated Subsidiary, this
Option shall be fully vested and may thereafter be exercised by
you for a period of three (3) years from the date of such
termination of employment or until the expiration of the stated
term of this Option, whichever period is shorter.

          (b) Total Disability.  If your employment by the
Company or a Designated Subsidiary terminates by reason of a
total disability as defined in the Company's Long Term
Disability Plan or by reason of your Disability as defined in
your Employment Agreement, this Option shall be fully vested
and may thereafter be exercised by you for a period of three
(3) years from the date of your termination of employment or
until the expiration of the stated term of this Option,
whichever period is shorter.

          (c) Death While Employed.  If your employment with
the Company or a Designated Subsidiary terminates by reason of
your death, this Option shall be fully vested and may
thereafter be exercised by the legal representative of your
estate for a period of one (1) year from the date of your death
or until the expiration of the stated term of this Option,
whichever period is shorter.

          (d) Other Termination.  If your employment by the
Company or its Designated Subsidiary terminates (as defined in
the Plan) for any reason other than as specified in
subparagraphs (a), (b) or (c) above, this Option shall
terminate on the date of your termination of employment except
that, if you were involuntarily terminated by the Company or a
Designated Subsidiary without Cause (as defined in your
Employment Agreement) or if you terminate your employment for
Good Reason (as defined in your Employment Agreement), this
Option shall continue to vest during the two-year period
commencing on the date of such termination and, to the extent
not already vested, the portion of this Option that would have
vested on April 28, 2001 (120,000 shares) will be vested as of
the end of the two-year period, and this Option may be
exercised for the lesser of the period ending two (2) years and
three (3) months after such termination of employment or for a
period ending five (5) years after such termination of
employment (if you meet the requirements of Paragraph 3(a) at
the end of the Severance Period (as defined in your Employment
Agreement) as if your employment with the Company continued
during the Severance Period) or, if less, the balance of the
stated term of this Option or the Company giving you notice
under Section 14(e) of your Employment Agreement that it is
terminating the exercisability of this Option because of a
violation of Section 14(b) of the Employment Agreement.
          
     4.  Death During the Extended Exercise Period.  If you die
within either of the three (3) year periods mentioned in
Paragraphs 3(a) and (b) hereof or within the period in
Paragraph 3(d) hereof, this Option, to the extent unexercised,
shall thereafter be exercisable, to the extent to which it was
exercisable at the time of death, for a period of twelve (12)
months from the date of your death or until the expiration of
the stated term of this Option, whichever period is shorter.

     5.  Exercise of Option.
     
         (a)  Procedure.  Subject to whatever installment
exercise waiting periods apply hereunder, exercise of this
Option, in whole or in part, shall be made by submitting to the
Company written notice of exercise in the form of the exercise
letter provided by the Company herewith, specifying the number
of shares to be purchased, or by providing such telephonic or
other notice as the Company shall specify.  The exercise of
this Option shall be effective on the first business date on
which the Company receives due notice of exercise at the
principal corporate offices of the Company in accordance with
the procedures established by the Company.  Payment for the
shares of Common Stock may be made in cash and/or shares of
Common Stock (accompanied by a stock power with your signature
guaranteed) owned by you for at least six (6) months and for
which you have good title, free and clear of any liens or
encumbrances, by delivery of a properly executed exercise
notice, together with a copy of irrevocable instruction to a
New York Stock Exchange member brokerage firm to deliver
promptly to the Company the amount of sale proceeds in payment
of the purchase price or such other method as approved by the
Committee.  No shares of Common Stock shall be issued until
payment therefor has been made.
     
         (b)  Tax Withholding.  All applicable withholding
taxes either shall be paid by you directly to the Company in
cash or shall be collected by the Company's reduction of the
number of shares otherwise deliverable to you, in each case
prior to the issuance of the Common Stock to be acquired by you
upon exercise of this Option.

     6.  Adjustments.  If there is any change in the capital
stock of the Company by reason of any stock dividend or
distribution, stock split, recapitalization, merger,
consolidation, split-up, combination or exchange of shares, or
any similar change affecting the capital stock of the Company
as provided under the Plan, the Committee of the Board of
Directors (as defined in the Plan) may make such adjustments as
it may determine to be appropriate in accordance with the Plan
and such determination shall be final and binding.

     7.  Registration of Shares.  The obligation of the Company
to issue, sell and deliver shares under this Option shall be
subject to all applicable laws, rules and regulations, and such
approvals by governmental agencies as may be required,
including, without limitation, the effectiveness of a
registration statement under the Securities Act of 1933, as
amended, covering the shares to be so issued, and the receipt
by the Company of an acknowledgment of receipt of a prospectus.
Accordingly, shares will not be issued upon the exercise of the
Option unless the Company has taken the steps necessary to
comply with applicable law.

     8.  Nontransferability.  This Option is not transferable
or assignable otherwise than by will or by the laws of descent
and distribution and may be exercised only during your lifetime
and only by you, except as provided in Paragraphs 3 and 4
hereof with respect to your death.

     9.  NOTWITHSTANDING ANY OTHER PROVISION CONTAINED HEREIN,
THIS OPTION SHALL NOT BE EXERCISABLE AFTER THE EXPIRATION OF
TEN YEARS FROM THE GRANT DATE.

     10. Miscellaneous.

          (a) The Company shall have no obligation to notify
you or your representative of the expiration of this Option.

          (b) This Option is subject to the detailed provisions
of the Plan, a copy of which may be obtained from the office of
the Secretary of the Company.
          
          (c) Nothing herein is intended to or shall give you
any right or status of any kind as a shareholder of the Company
in respect of any shares covered by this Option or entitle you
to any dividends or other distributions thereon unless and
until said shares shall have been registered in your name.

          (d) The granting of this Option does not confer upon
you any right to continue in the employ of the Company or any
of its Designated Subsidiaries.

          (e) This Option is not intended to be an incentive
stock option within the meaning of Section 422 of the Internal
Revenue Code of 1986, as amended.

          (f) Notwithstanding any other provision contained
herein, this Option may also be exercised to the extent
provided in any employee benefit plan of the Company.

                            EXHIBIT D
                                
              THE READER'S DIGEST ASSOCIATION, INC.
                                
                        RESTRICTED STOCK
                      TERMS AND CONDITIONS


         This grant of 358,000 shares (the "Restricted Stock")
of Class A Nonvoting Common Stock, $.01 par value ("Common
Stock") of The Reader's Digest Association, Inc. (the
"Company") is subject to the provisions of The Reader's Digest
Association, Inc. 1994 Key Employee Long Term Incentive Plan
(the "Plan") and the terms and conditions detailed below, which
terms and conditions the Company represents are not in conflict
with the Plan.

     1.  Grant of Shares Subject to Conditions and
Restrictions.  This grant of Restricted Stock is subject to the
condition that you shall have delivered to the Company a duly
signed stock power, endorsed in blank, relating to the
Restricted Stock.  The Restricted Stock is also granted to you
subject to the restrictions contained herein and in the Plan,
which shall lapse after the expiration of period or periods
described below (the "Restrictions").

     2.  Restrictions.

         (a)  Transfer.  Until the Restrictions have lapsed, as
provided below, you may not anticipate, alienate, attach, sell,
assign, pledge, encumber, charge or otherwise transfer any of
the Restricted Stock still subject to Restrictions without the
written consent of the Company as authorized by its Board of
Directors or the Committee (as defined in the Plan) under the
Plan.

         (b)  Forfeiture.  Upon your termination of employment
(as defined in the Plan) by the Company or any of its
subsidiaries as designated by the Board of Directors of the
Company under the Plan ("Designated Subsidiaries"), then except
as provided in Paragraph 5 hereof, all Restricted Stock still
subject to Restrictions shall be returned to or canceled by the
Company, appropriately adjusted by the Committee pursuant to
the Plan for any change in the capital stock of the Company by
reason of any stock dividend or distribution, stock split,
recapitalization, reorganization, merger, consolidation,
split-up, combination or exchange of shares, or any similar
change affecting the capital stock of the Company, as provided
under the Plan, which has occurred after the date hereof, and
shall be deemed to have been forfeited by you.

     3.  Lapse of Restrictions.  Subject to prior lapse of
Restrictions pursuant to Paragraphs 4 or 5 hereof, the
Restrictions shall lapse with respect to one-sixth of the
Restricted Stock (59,666 shares) on each of September 30, 1998,
December 31, 1998 and December 31, 1999, and with respect to
one-fourth of the Restricted Stock (89,501 shares) on each of
June 30, 2000 and June 30, 2002, in each case provided that you
have remained in the continuous employ of the Company or any of
its Designated Subsidiaries through the relevant date.
Notwithstanding the foregoing, the Committee may, in its sole
discretion after the grant, accelerate the lapse of
Restrictions as to some or all of the Restricted Stock to a
date or dates no earlier than within six months from the date
hereof.

     4.  Change in Control.  Notwithstanding the foregoing, the
Restrictions applicable to all of the Restricted Stock granted
hereunder shall lapse, without regard to the limitations of
Paragraph 3, upon a "Change in Control" of the Company (as
defined in the Plan), provided that the lapse of Restrictions
pursuant to this Paragraph 4 shall be subject to limitation by
the Company in accordance with Section 12.3 of the Plan, as
modified by Section 13(b) of your Employment Agreement.

     5.  Termination of Employment.

         (a)  Total Disability.  If your employment by the
Company or a Designated Subsidiary terminates by reason of a
total disability as defined in the Company's Long Term
Disability Plan or by reason of your Disability as defined in
your Employment Agreement, the Restrictions shall lapse upon
such termination of employment.

         (b)  Death.  If your employment by the Company or a
Designated Subsidiary terminates by reason of your death, the
Restrictions shall lapse upon your death.

        (c)  Other Termination.  If your employment by the
Company or a Designated Subsidiary terminates for any reason
other than total disability/Disability or death as provided in
(a) and (b) above, respectively, the provisions of Paragraph
2(b) above shall apply, except that, if you were involuntarily
terminated by the Company or a Designated Subsidiary without
Cause (as defined in your Employment Agreement) or if you
terminate your employment for Good Reason (as defined in your
Employment Agreement), the Restrictions shall continue to lapse
in accordance with Paragraph 3 during the two-year period
commencing on the date of such termination and, to the extent
not already lapsed, the Restrictions that would have lapsed on
June 30, 2002 (with respect to 89,501 shares of Restricted
Stock) shall lapse as of the end of the two-year period.
Notwithstanding the foregoing, the Company may terminate the
post-employment future lapsing of Restrictions by written
notice to you pursuant to Section 14(e) of your Employment
Agreement because of a violation of Section 14(b) of your
Employment Agreement.
     
     6.  Adjustments.  If there is any change in the capital
stock of the Company as described in Paragraph 2(b), the term
"Restricted Stock" shall include any shares or other securities
that you receive or become entitled to receive as a result of
your ownership of the original Restricted Stock, and the
Committee may make any other adjustments as it may determine to
be appropriate in accordance with the Plan, such determination
to be final and binding.

     7.  Restrictive Legend.  Either a stock certificate will
be issued in your name in respect of the Restricted Stock or
the Restricted Stock will be issued in your name and maintained
in non-certificated form.  Any certificate for  Restricted
Stock will be inscribed with the following legend and such
additional legend as may be required to comply with the
Securities Act of 1933 or as otherwise permitted under the
Plan:

        "The anticipation, alienation, attachment, sale,
        transfer, assignment, pledge, encumbrance or charge of
        the shares of stock represented hereby are subject to
        the terms and conditions (including forfeiture) of The
        Reader's Digest Association, Inc. 1994 Key Employee
        Long Term Incentive Plan and an Agreement entered into
        between the registered owner (the Employee) and the
        Company dated April 28, 1998.  Copies of such Plan and
        Agreement are on file at the principal office of the
        Company."

     8.  Custody and Tax Withholding.  Any stock certificates
evidencing the Restricted Stock will be held in custody by the
Company until the Restrictions thereon have lapsed and all
applicable withholding taxes have been collected by (a)
withholding and re-transferring to the Company or a Designated
Subsidiary the appropriate number of shares necessary to cover
the withholding taxes, (b) lump sum payroll deduction or (c)
direct payment to the Company or a Designated Subsidiary.  For
purposes of tax withholding, shares of Restricted Stock shall
be valued at their Fair Market Value (as defined in the Plan)
on the date of the taxable event that gives rise to the tax
withholding obligation.

     9.  Compliance With Laws.  The obligation of the Company
to issue and deliver the Restricted Stock granted hereunder
shall be subject to all applicable laws, rules and regulations,
and such approvals by governmental agencies as may be required,
including, without limitation, if deemed advisable by the
Committee upon the advice of counsel, the effectiveness of a
registration statement under the Securities Act of 1933, as
amended, covering the shares to be so issued.

     10. Miscellaneous.

         (a)  The Restricted Stock is subject to the detailed
provisions of the Plan, a copy of which may be obtained from
the Human Resources Department of the Company.

         (b)  You shall have all of the rights and status as a
stockholder of the Company in respect of the Restricted Stock,
including tender, proxy and the right to receive dividends or
other distributions thereon.

         (c)  The granting of the Restricted Stock does not
confer upon you any right to continue in the employ of the
Company or any of its Designated Subsidiaries.
     
          
                            EXHIBIT E
                                
                                
              GENERAL WAIVER AND RELEASE OF CLAIMS
                                
         In consideration of my being granted severance
payments and certain other release based benefits to which I am
not otherwise entitled unless I execute this release, I do
hereby, for myself, my heirs, executors, and administrators,
waive, remise, release and forever discharge The Reader's
Digest Association, Inc., its subsidiaries and affiliates and
their shareholders, directors, officers, employees,
representatives, agents, partners, insurers and contractors
(collectively, "RDA") of and from all claims and demands
arising prior to this date of every name, type, act and nature
arising or existing by reason of any known or unknown, past or
present act or failure to act in connection with, arising out
of, or related to my employment with the Company or termination
of employment from the Company.  This release is being provided
as part of an agreement dated April 28, 1998 (the "Agreement").
I understand that, nothing herein shall be deemed to waive or
release any of my rights or benefits as set forth in, or
preserved by, the Agreement or my rights of indemnification and
director and officer liability insurance under the Company's
Certificate of Incorporation, the Company's By-laws, any
agreement or at law.

         This General Waiver and Release of Claims includes,
but is not limited to, any claims, demands, complaints,
actions, or suits, which have or might have been asserted under
federal, state or local statutes concerning civil rights,
unlawful employment practices, wrongful discharge, or
retaliatory discharge (including but not limited to claims
under the Employee Retirement Income Security Act of 1974, as
amended); Title VII of the Civil Rights Act of 1964, 42 U.S.C.
Section 1981; the Equal Pay Act of 1963; the Age Discrimination
in Employment Act, as amended by the Older Workers Benefit
Protection Act; the Rehabilitation Act of 1973 (Sections 503
and 504); the Americans With Disabilities Act; Executive Order
11246, as amended, and the regulations thereunder, the Civil
Rights Act of 1991; the Family and Medical Leave Act of 1993;
the New York State Human Rights Law; and Article 20-C, Section
740 of the N.Y. Labor Law, Retaliatory Action By Employers, and
any and all other claims which I now have regarding my
employment and separation from employment with RDA or its
affiliates.

         I acknowledge that I have been advised by RDA to
consult an attorney prior to signing this General Waiver and
Release of Claims, that I have been afforded an opportunity to
be represented by counsel of my choice who has had an
opportunity to reviews this General Waiver and Release of
Claims and that I have had at least twenty-one (21) days to
consider this release.  I warrant that I am executing this
document of my own free will, knowingly and voluntarily.  I am
not relying on any promises or representations made to me other
than RDA's promises as set forth in the Agreement.  In the
event that any provision of this General Waiver and Release of
Claims is held to be invalid, the remaining provisions shall
continue to be valid and binding.  This document is not an
admission of liability or wrongdoing.

         I understand that I have seven (7) days following the
signing of this General Waiver and Release of Claims to revoke
it and this General Waiver and Release of
Claims will not become effective or enforceable, and severance
payments will not be made, until after that seven (7) day
revocation period has elapsed.



WITNESS:                          Date:


(Witness' Signature                     (Employee's Signature)


(Printed Named)                    (Printed Name)

(Home Address)                     (Home Address)

HUMAN RESOURCES:
(Signature) (Represents Confirmation)


(Printed Name)



                    FIRST AMENDMENT AGREEMENT


     AMENDMENT AGREEMENT, made as of this 28th day of April,

1998, by and between The Reader's Digest Association, Inc., a

Delaware corporation (the "Company"), and George V. Grune (the

"Employee").

     WHEREAS, on August 11, 1997, the parties entered into an

Employment Agreement (the "Agreement") under which the Employee

became employed by the Company; and

     WHEREAS, the parties now desire to amend the Agreement as

set forth below pursuant to Section 15 of the Agreement.

     NOW, THEREFORE, in consideration of the mutual covenants of

the parties contained in the Agreement and for other good and

valuable consideration, the Employee and the Company hereby agree

as follows:

     1.   Section 1:  Employment Term.  The period of employment

shall not be extended beyond the Initial Term and shall terminate

as of the end of the Initial Term on July 31, 1998.

     2.   Section 2:  Duties.

          (a)       The following two sentences are hereby added

to the end of the first paragraph of Section 2:  "As of April 28,

1998, the Employee shall cease service as Chairman of the Board

and Chief Executive Officer of the Company.  Until July 31, 1998,

the Employee shall remain available to the Company to assist the

Company with respect to matters related to the Company's

transition to a new Chief Executive Officer."

          (b)  The second paragraph of Section 2 is hereby

amended by changing the words "his full" to "reasonably

necessary".

     3.   Section 3: Compensation and Certain Benefits.

          (a)  Section 3(a).  As a result of a Company-wide 60%

reduction in annual bonus targets for fiscal 1998, the dollar

figure "$990,000" in the second sentence of Section 3(a) is

hereby replaced by the dollar figure "$396,000".

          (b)  Section 3(b).  The word "and" in Section 3(b) is

hereby replaced with a comma and the following is added to

Section 3(b) immediately after the word "housing":

"and prompt reimbursement for all expenses reasonably incurred by

the Employee (including, but not limited to, air and land travel

expenses) in connection with the Employee's travel between the

Company's offices and his primary residence."

          (c)  Section 3(c).  The second and third sentences of

Section 3(c) are hereby deleted and a new second sentence is

added as follows:  "100% of the SARs will vest on the last day of

the Initial Term."

     4.   Section 7:  Termination Payments.

          (a)  Section 7(a), Clause (1)(ii).  The words "$56,221

multiplied by the number of months for which the Employee was

employed hereunder prior to his termination" in Section 7(a)(1),

clause (1)(ii) are hereby replaced by "$674,652".

          (b)  Section 7(c).  Section 7(c) is hereby deleted in

its entirety and is replaced by the following:  "The Company will

pay to the Employee within 60 days after the end of fiscal 1998

the Annual Bonus applicable to fiscal 1998 as determined in

accordance with Section 3(a)."

      5.  Effectiveness.  Except as herein modified, the

Agreement remains in full force and effect, unmodified and

unamended.

     IN WITNESS WHEREOF, the Company has caused this Amendment

Agreement to be executed by authority of its Board of Directors,

and the Employee has hereunto set his hand, on the day and year

first above written.

    
                           THE READER'S DIGEST ASSOCIATION,INC.
     
                          /S/:  SUZANNE K. PILNICK
                         Name:  Suzanne K. Pilnick
                         Title: Acting Vice President, Human Resources
     
                              /S/:  GEORGE V. GRUNE
                              Name:  George V. Grune


                              

            The Reader's Digest Association, Inc.
                              
                 1994 Key Employee Long Term
                       Incentive Plan
         (Amended and Restated as of April 28, 1998)
                              
                              
                              
                              
            THE READER'S DIGEST ASSOCIATION, INC.
                              
                              
                              
         1994 KEY EMPLOYEE LONG TERM INCENTIVE PLAN
                              
                              
                          ARTICLE I
                           Purpose
                              
      The  purpose  of  this  1994 Key  Employee  Long  Term
Incentive Plan (the "Plan") is to enable The Reader's Digest
Association, Inc. (the "Company") to offer key employees  of
the  Company  and  Designated Subsidiaries  (defined  below)
performance-based   stock  incentives   and   other   equity
interests in the Company and other incentive awards, thereby
attracting, retaining and rewarding such key employees,  and
strengthening  the  mutuality  of  interests   between   key
employees and the Company's shareholders.


                         ARTICLE II
                         Definitions
                              
      For  purposes of this Plan, the following terms  shall
have the following meanings:

      2.1   "Award" shall mean any award under this Plan  of
any  Stock  Option,  Stock  Appreciation  Right,  Restricted
Stock, Performance Shares, Performance Units or Other Stock-
Based Award.  All Awards shall be granted by, confirmed  by,
and subject to the terms of, a written agreement executed by
the Company and the Participant.

      2.2  "Board" shall mean the Board of Directors of  the
Company.

      2.3   "Change in Control" shall have the  meaning  set
forth in Article 12.

      2.4   "Code" shall mean the Internal Revenue  Code  of
1986, as amended.

      2.5   "Committee" shall mean a committee of the  Board
appointed from time to time by the Board consisting of three
or more Directors, none of whom shall be eligible to receive
any Award pursuant to this Plan.

     2.6  "Common Stock" means the Class A non-voting Common
Stock, $.01 par value per share, of the Company.

      2.7   "Designated Subsidiary" shall mean one  of  such
subsidiaries  of  the Company, 80 percent  or  more  of  the
voting  capital  stock of which is owned, directly  or  indi
rectly,  by the Company, which are designated from  time  to
time by the Board.

      2.8   "Disability"  shall  mean  Total  Disability  as
defined in the Company's Long Term Disability Plan.

      2.9  "Eligible employees" shall mean the employees  of
the Company and the Designated Subsidiaries who are eligible
pursuant to Article 5 to be granted Awards under this Plan.

      2.10  "Fair Market Value" for purposes of  this  Plan,
unless otherwise required by any applicable provision of the
Code or any regulations issued thereunder, shall mean, as of
any date, the mean between the high and low sales prices  on
the  applicable date, or if no sales price is available  for
such date, the mean between the closing bid and asked prices
for such date, of a share of Common Stock (i) as reported by
the  principal  national securities exchange in  the  United
States on which it is then traded, or (ii) if not traded  on
any  such  national securities exchange,  as  quoted  on  an
automated   quotation  system  sponsored  by  the   National
Association  of Securities Dealers, or if the  Common  Stock
shall not have been reported or quoted on such date, on  the
first  day  prior  thereto on which  the  Common  Stock  was
reported  or  quoted.  If the Common Stock  is  not  readily
tradeable  on a national securities exchange or  any  system
sponsored by the National Association of Securities Dealers,
its  Fair  Market  Value shall be set by the  Board  on  the
advice of an investment advisor in good faith.

      2.11  "Incentive Stock Option" shall  mean  any  Stock
Option awarded under this Plan intended to be and designated
as an "Incentive Stock Option" within the meaning of Section
422A of the Code.

      2.12 "Non-Qualified Stock Option" shall mean any Stock
Option  awarded  under this Plan that is  not  an  Incentive
Stock Option.

      2.13  "Other  Stock-Based Award" shall mean  an  Award
under Article 11 of this Plan that is valued in whole or  in
part  by  reference to, or is payable in or otherwise  based
on, Common Stock.

      2.14  "Participant" shall mean an employee to whom  an
Award has been made pursuant to this Plan.

      2.15  "Performance Cycle" shall have the  meaning  set
forth in Section 10.1.

      2.16  "Performance Period" shall have the meaning  set
forth in Section 9.1.

      2.17  "Performance  Share" shall mean  an  Award  made
pursuant  to Article 9 of this Plan of the right to  receive
Common Stock or cash of an equivalent value at the end of  a
specified Performance Period.

      2.18  "Performance  Unit" shall  mean  an  Award  made
pursuant to Article 10 of this Plan of the right to  receive
a  fixed dollar amount, payable in cash or Common Stock or a
combination of both.

      2.19  "Reference Stock Option" shall have the  meaning
set forth in Section 7.1.

      2.20  "Restricted Stock" shall mean an Award of shares
of   Common  Stock  under  this  Plan  that  is  subject  to
restrictions under Article 8.

      2.21  "Restriction Period" shall have the meaning  set
forth in Subsection 8.3(a).

      2.22 "Retirement" shall mean termination of employment
by  an  employee who is at least 55 years of  age  after  at
least  5  years  of  employment  by  the  Company  and/or  a
Designated Subsidiary.

      2.23  "Stock Appreciation Right" shall mean the  right
pursuant  to  an Award granted under Article  7.   A  Tandem
Stock  Appreciation Right shall mean the right to  surrender
to  the  Company  all (or a portion) of a  Stock  Option  in
exchange  for an amount equal to the difference between  (i)
the  Fair Market Value, as of the date such Stock Option (or
such  portion  thereof) is surrendered,  of  the  shares  of
Common  Stock covered by such Stock Option (or such  portion
thereof),  and  (ii) the aggregate exercise  price  of  such
Stock  Option (or such portion thereof).  A Non-Tandem Stock
Appreciation Right shall mean the right to receive an amount
equal to the difference between (x) the Fair Market Value of
a  share  of  Common  Stock as of the  date  such  Right  is
exercised,  and  (y) the Fair Market Value  of  a  share  of
Common Stock as of the date such Right is awarded, otherwise
than on surrender of a Stock Option.

      2.24  "Stock Option" or "Option" shall mean any option
to  purchase  shares  of Common Stock (including  Restricted
Stock   and   Performance  Shares,  if  the   Committee   so
determines) granted pursuant to Article 6.

       2.25   "Termination  of  employment"  shall  mean   a
termination  of service for reasons other than  military  or
personal  leave  of  absence granted by  the  Company  or  a
transfer  of a Participant from the Company or a  Designated
Subsidiary  to  another  Designated  Subsidiary  or  to  the
Company or to any affiliate as defined in Section 414 of the
Code.

       2.26  "Transfer"  shall  mean  anticipate,  alienate,
attach,  sell, assign, pledge, encumber, charge or otherwise
transfer.

      2.27 "Withholding Election" shall have the meaning set
forth in Section 15.4.


                         ARTICLE III
                       Administration
                              
     3.1  The Committee.  The Plan shall be administered and
interpreted by the Committee.

      3.2   Awards.  The Committee shall have full authority
to  grant,  pursuant to the terms of this Plan, to  eligible
employees:   (i)  Stock  Options,  (ii)  Stock  Appreciation
Rights, (iii) Restricted Stock, (iv) Performance Shares, (v)
Performance  Units, and (vi) Other Stock-Based  Awards.   In
particular, the Committee shall have the authority:

          (a)   to  select  the eligible employees  to  whom
          Stock    Options,   Stock   Appreciation   Rights,
          Restricted  Stock, Performance Shares, Performance
          Units  and Other Stock-Based Awards may from  time
          to time be granted hereunder;

          (b)   to  determine  whether and  to  what  extent
          Incentive   Stock  Options,  Non-Qualified   Stock
          Options,  Stock  Appreciation  Rights,  Restricted
          Stock,  Performance Shares, Performance Units  and
          Other   Stock-Based  Awards,  or  any  combination
          thereof,  are to be granted hereunder  to  one  or
          more eligible employees;

          (c)   to  determine the number of shares of Common
          Stock  to  be  covered by each such Award  granted
          hereunder;

          (d)   to  determine the terms and conditions,  not
          inconsistent with the terms of this Plan,  of  any
          Award   granted  hereunder  (including,  but   not
          limited  to,  the share price, any restriction  or
          limitation,  any vesting schedule or  acceleration
          thereof, or any forfeiture restrictions or  waiver
          thereof, regarding any Stock Option or other Award
          and  the  shares of Common Stock relating thereto,
          based  on  such factors, if any, as the  Committee
          shall determine, in its sole discretion);

          (e)   to  determine whether, to  what  extent  and
          under  what  circumstances grants of  Options  and
          other Awards under this Plan are to operate  on  a
          tandem  basis and/or in conjunction with or  apart
          from  other awards made by the Company outside  of
          this Plan;

          (f)    to   determine  whether  and   under   what
          circumstances  a Stock Option may  be  settled  in
          cash,  Common  Stock,  Performance  Shares  and/or
          Restricted Stock under Subsection 6.4(k); and

          (g)   to  determine whether, to  what  extent  and
          under  what circumstances Common Stock  and  other
          amounts  payable with respect to  an  Award  under
          this  Plan  shall be deferred either automatically
          or at the election of the Participant.

      3.3   Guidelines.  Subject to Article 13  hereof,  the
Committee  shall  have the authority  to  adopt,  alter  and
repeal  such administrative rules, guidelines and  practices
governing  this  Plan  and perform all acts,  including  the
delegation  of  its administrative responsibilities,  as  it
shall,  from  time to time, deem advisable; to construe  and
interpret  the  terms and provisions of this  Plan  and  any
Award  issued  under this Plan (and any agreements  relating
thereto);  and to otherwise supervise the administration  of
this Plan.  The Committee may correct any defect, supply any
omission or reconcile any inconsistency in this Plan  or  in
any  agreement  relating thereto in the manner  and  to  the
extent  it  shall  deem necessary to carry  this  Plan  into
effect.   Notwithstanding the foregoing, no  action  of  the
Committee under this Section 3.3 shall impair the rights  of
any Participant without the Participant's consent.

      3.4  Decisions Final.  Any decision, interpretation or
other  action  made  or taken in good faith  by  or  at  the
direction  of  the Company, the Board, or the Committee  (or
any of its members) arising out of or in connection with the
Plan shall be within the absolute discretion of all and each
of them, as the case may be, and shall be final, binding and
conclusive on the Company and all employees and Participants
and   their  respective  heirs,  executors,  administrators,
successors and assigns.

     3.5  Reliance on Counsel.  The Company or the Committee
may  consult with legal counsel, who may be counsel for  the
Company or other counsel, with respect to its obligations or
duties   hereunder,  or  with  respect  to  any  action   or
proceeding or any question of law, and shall not  be  liable
with  respect to any action taken or omitted by it  in  good
faith pursuant to the advice of such counsel.


                         ARTICLE IV
                      Share Limitation

     4.1  Shares.  The maximum aggregate number of shares of
Common  Stock  which may be issued under this Plan  or  with
respect to which Non-Tandem Stock Appreciation Rights may be
granted shall not exceed 10,800,000 shares (subject  to  any
increase or decrease pursuant to Section 4.2) which  may  be
either  authorized and unissued Common Stock or  outstanding
Common Stock reacquired by the Company.  No more than 10% of
such  maximum shall be issued under this Plan as  Restricted
Stock.   If any Option granted under this Plan shall expire,
terminate or be cancelled for any reason without having been
exercised in full, or payment shall have been made in  other
than  Common  Stock, the number of unpurchased shares  shall
again  be  available for the purposes of the Plan; provided,
however,  that  if  such  expired, terminated  or  cancelled
Option  shall  have  been  issued in  tandem  with  a  Stock
Appreciation Right or other Award, none of such  unpurchased
shares  shall  again become available for purposes  of  this
Plan  to  the extent that the related Right or Award granted
under  this  Plan is exercised.  Further, if any  shares  of
Common  Stock granted hereunder are forfeited or such  Award
otherwise  terminates without the delivery  of  such  shares
upon  the lapse of restrictions, the shares subject to  such
grant,  to  the  extent of such forfeiture  or  termination,
shall again be available under this Plan.

      4.2   Changes.   In  the event of any  change  in  the
capital stock of the Company by reason of any stock dividend
or  distribution, stock split or reverse stock split, recapi
talization, reorganization, merger, consolidation, split-up,
combination or exchange of shares, distribution with respect
to  its outstanding Common Stock of capital stock other than
Common   Stock,  reclassification  of  its  capital   stock,
issuance of warrants or options to purchase any Common Stock
or  securities  convertible into  Common  Stock,  or  rights
offering  to  purchase capital stock at a price  below  fair
market  value, or any similar change affecting  the  capital
stock of the Company; then the aggregate number and kind  of
shares  which thereafter may be issued under this Plan,  the
number  and  kind  of shares subject to outstanding  Options
granted under this Plan and the purchase price thereof,  and
the  number  and kind of shares subject to other outstanding
Awards  (including but not limited to Awards  of  Restricted
Stock,  Performance  Shares  and Other  Stock-Based  Awards)
granted  under  this  Plan, shall be appropriately  adjusted
consistent with such change in such manner as the  Committee
may  deem  equitable  to  prevent  substantial  dilution  or
enlargement  of  the rights granted to,  or  available  for,
Participants  under  this  Plan,  and  any  such  adjustment
determined  by the Committee in good faith shall be  binding
and  conclusive  on  the Company and  all  Participants  and
employees  and their respective heirs, executors, administra
tors,  successors  and  assigns.  Any such  adjusted  Option
price shall also be used to determine the amount payable  by
the  Company  upon  the exercise of any  Stock  Appreciation
Right associated with any Stock Option.

      4.3  Purchase Price.  Notwithstanding any provision of
this  Plan  to  the contrary, if authorized  but  previously
unissued shares of Common Stock are issued under this  Plan,
such  shares shall be issued for a consideration which shall
not be less than par value.


                          ARTICLE V
                         Eligibility
                              
       5.1   Senior  officers,  senior  management  and  key
employees of the Company and its Designated Subsidiaries and
members of the Executive Committee of the Company's Board of
Directors  are  eligible  to be granted  Options  and  other
Awards  under this Plan.  Eligibility under this Plan  shall
be determined by the Committee.


                         ARTICLE VI
                        Stock Options
                              
     6.1  Options.  Stock Options may be granted alone or in
addition  to  other Awards granted under  this  Plan.   Each
Stock  Option granted under this Plan shall be  one  of  two
types:   (i)  an  Incentive Stock  Option  or  (ii)  a  Non-
Qualified Stock Option.

     6.2  Grants.  The Committee shall have the authority to
grant  to  any  Participant  one  or  more  Incentive  Stock
Options, Non-Qualified Stock Options, or both types of Stock
Options  (in  each  case with or without Stock  Appreciation
Rights);  provided,  however, that no Participant  shall  be
granted  Stock  Options  or  Non-Tandem  Stock  Appreciation
Rights,  or  both,  with respect to a  total  of  more  than
1,200,000 shares of Common Stock during any fiscal  year  of
the  Company.  To the extent that any Stock Option does  not
qualify as an Incentive Stock Option (whether because of its
provisions  or  the  time  or  manner  of  its  exercise  or
otherwise),  such Stock Option or the portion thereof  which
does  not  qualify shall constitute a separate Non-Qualified
Stock Option.

      6.3  Incentive Stock Options.  Anything in the Plan to
the  contrary notwithstanding, no term of this Plan relating
to  Incentive Stock Options shall be interpreted, amended or
altered, nor shall any discretion or authority granted under
the Plan be so exercised, so as to disqualify the Plan under
Section  422A  of the Code, or, without the consent  of  the
Participants  affected, to disqualify  any  Incentive  Stock
Option under such Section 422A.

     6.4  Terms of Options.  Options granted under this Plan
shall  be subject to the following terms and conditions  and
shall be in such form and contain such additional terms  and
conditions,  not inconsistent with the terms of this  Plans,
as the Committee shall deem desirable:

          (a)  Option Price.  The option price per share  of
          Common  Stock  purchasable under  a  Stock  Option
          shall  be determined by the Committee at the  time
          of  grant but shall be not less than 100%  of  the
          Fair Market Value of the Common Stock at grant  if
          the  Stock  Option is intended to be an  Incentive
          Stock Option and shall not be less than 85% of the
          Fair Market Value of the Common Stock at grant  if
          the Stock Option is intended to be a Non-Qualified
          Stock Option.

          (b)   Option Term.  The term of each Stock  Option
          shall  be fixed by the Committee, but no Incentive
          Stock  Option shall be exercisable more  than  ten
          years after the date the Option is granted, and no
          Non-Qualified  Stock Option shall  be  exercisable
          more than ten years and one day after the date the
          Option is granted.

          (c)   Exercisability.   Stock  Options  shall   be
          exercisable at such time or times and  subject  to
          such  terms  and conditions as shall be determined
          by  the  Committee  at grant;  provided,  however,
          that,  except as provided in subsections (f),  (g)
          and  (h)  below  and Article 3,  unless  otherwise
          determined  by  the Committee at grant,  no  Stock
          Option  shall  be exercisable prior to  the  first
          anniversary  date of the granting of  the  Option.
          If the Committee provides, in its discretion, that
          any   Stock   Option   is  exercisable   only   in
          installments,   the  Committee  may   waive   such
          installment exercise provisions at any time at  or
          after  grant  in whole or in part, based  on  such
          factors, if any, as the Committee shall determine,
          in its sole discretion.

          (d)   Method  of  Exercise.  Subject  to  whatever
          installment exercise and waiting period provisions
          apply  under  subsection (c) above, Stock  Options
          may  be exercised in whole or in part at any  time
          during  the option term, by giving written  notice
          of  exercise to the Company specifying the  number
          of  shares to be purchased.  Such notice shall  be
          accompanied  by  payment in full of  the  purchase
          price  in  such form as the Committee may  accept.
          If  and  to the extent determined by the Committee
          in  its sole discretion at or after grant, payment
          in full or in part may also be made in the form of
          Common  Stock (other than Restricted Stock)  owned
          by  the Participant (and for which the Participant
          has  good  title free and clear of any  liens  and
          encumbrances) or Restricted Stock, or by reduction
          in   the  number  of  shares  issuable  upon  such
          exercise  based, in each case, on the Fair  Market
          Value  of  the  Stock  on  the  payment  date   as
          determined by the Committee (without regard to any
          forfeiture  restrictions applicable to  Restricted
          Stock).  No shares of Stock shall be issued  until
          payment,  as  provided herein, therefor  has  been
          made.   A  Participant shall  generally  have  the
          rights   to  dividends  or  other  rights   of   a
          shareholder with respect to shares subject to  the
          Option  when the optionee has given written notice
          of  exercise, has paid for such shares as provided
          herein,   and,   if  requested,  has   given   the
          representation   described   in   Section    15.1.
          Notwithstanding the foregoing, if payment in  full
          or in part has been made in the form of Restricted
          Stock,  an  equivalent number of shares of  Common
          Stock  issued on exercise of the Option  shall  be
          subject  to  the same restrictions and conditions,
          and   during  the  remainder  of  the  Restriction
          Period,  applicable  to the shares  of  Restricted
          Stock surrendered therefor.

          (e)  Transferability of Options.

                      (1)    No   Stock  Option   shall   be
               Transferable  by  the  Participant  otherwise
               than  by  will or by the laws of descent  and
               distribution, and all Stock Options shall  be
               exercisable,    during   the    Participant's
               lifetime,    only    by   the    Participant.
               Notwithstanding the foregoing, the  Committee
               may  provide  in  the  terms  and  conditions
               governing  any  Stock Option  other  than  an
               Incentive Stock Option, at the time of  grant
               or  thereafter, that the Stock Option may  be
               Transferred, to the extent vested, to members
               of  the  Participant's immediate  family,  to
               trusts   solely  for  the  benefit  of   such
               immediate family members, and to partnerships
               in which such immediate family members and/or
               trusts  are  the  only  partners.   For  this
               purpose "immediate family members" means  the
               Participant's   spouse,  parents,   children,
               stepchildren, grandchildren and  other  issue
               and  legal dependents.  Any Transfer of Stock
               Options made under this provision will not be
               effective  until notice of such  Transfer  is
               received by the Company.

                     (2)   Notwithstanding any thing to  the
               contrary  herein, if a Stock Option has  been
               Transferred  in accordance with this  Section
               6.4,  the  Stock Option shall be  exercisable
               solely  by the Transferee.  The Stock  Option
               shall remain subject to the provisions of the
               Plan,  including that it shall be exercisable
               only  to  the extent that the Participant  or
               Participant's estate would have been entitled
               to  exercise  it if the Participant  had  not
               Transferred the Stock Option.  In  the  event
               of  the death of the Participant prior to the
               expiration  of  the  right  to  exercise  the
               Transferred  Stock Option, the period  during
               which  the  Stock Option shall be exercisable
               shall   terminate  on  the  date   one   year
               following   the  date  of  the  Participant's
               death.   In  the event of the  death  of  the
               Transferee  prior  to the expiration  of  the
               right  to  exercise  the  Stock  Option,  the
               period during which the Stock Option shall be
               exercisable by the executors, administrators,
               legatees and distributees of the Transferee's
               estate,  as the case may be, shall  terminate
               on  the  date one year following the date  of
               the   Transferee's  death.   In   no   event,
               however,   shall   the   Stock   Option    be
               exercisable after the expiration of the Stock
               Option  period  set forth in  the  terms  and
               conditions  of the Stock Option.   The  Stock
               Option  shall be subject to such other  rules
               as the Committee shall determine.

          (f)   Termination by Death.  Subject to subsection
          (j)  below, if a Participant's employment  by  the
          Company  or a Designated Subsidiary terminates  by
          reason  of  death, any Stock Option held  by  such
          Participant,  unless otherwise determined  by  the
          Committee at grant, shall be fully vested and  may
          thereafter    be   exercised    by    the    legal
          representative of the estate, for a period of  one
          year  (or  such other period as the Committee  may
          specify  at grant) from the date of such death  or
          until  the expiration of the stated term  of  such
          Stock Option, whichever period is the shorter.

          (g)  Termination by Reason of Disability.  Subject
          to   subsection  (j)  below,  if  a  Participant's
          employment   by  the  Company  or   a   Designated
          Subsidiary terminates by reason of Disability, any
          Stock  Option  held  by such  Participant,  unless
          otherwise  determined by the Committee  at  grant,
          shall  be  fully  vested  and  may  thereafter  be
          exercised by the Participant for a period of three
          years  (or such other period as the Committee  may
          specify   at   grant)  from  the  date   of   such
          termination of employment or until the  expiration
          of the stated term of such Stock Option, whichever
          period is the shorter; provided, however, that, if
          the Participant dies within such three-year period
          (or  such  other  period as  the  Committee  shall
          specify  at  grant), any unexercised Stock  Option
          held  by such Participant shall thereafter be exer
          cisable  to the extent to which it was exercisable
          at the time of death for a period of twelve months
          from   the  date  of  such  death  or  until   the
          expiration  of  the  stated  term  of  such  Stock
          Option, whichever period is the shorter.   In  the
          event  of  termination of employment by reason  of
          Disability,  if  an  Incentive  Stock  Option   is
          exercised  after  the expiration of  the  exercise
          periods that apply for purposes of Section 422A of
          the  Code,  such Stock Option will  thereafter  be
          treated as a Non-Qualified Stock Option.

          (h)  Termination by Reason of Retirement.  Subject
          to  subsection (j), if a Participant's  employment
          by  the  Company or a Designated Subsidiary  termi
          nates  by  reason of Retirement, any Stock  Option
          held   by   such  Participant,  unless   otherwise
          determined  by  the Committee at grant,  shall  be
          fully  vested  and may thereafter be exercised  by
          the  Participant for a period of three  years  (or
          such other period as the Committee may specify  at
          grant)  from  the  date  of  such  termination  of
          employment or the expiration of the stated term of
          such   Stock  Option,  whichever  period  is   the
          shorter;   provided,   however,   that,   if   the
          Participant  dies  within such three-year  period,
          any   unexercised  Stock  Option  held   by   such
          Participant  shall thereafter be  exercisable,  to
          the extent to which it was exercisable at the time
          of  death, for a period of twelve months from  the
          date of such death or until the expiration of  the
          stated term of such Stock Option, whichever period
          is  the  shorter.  In the event of termination  of
          employment   by  reason  of  Retirement,   if   an
          Incentive  Stock  Option is  exercised  after  the
          expiration of the exercise periods that apply  for
          purposes  of Section 422A of the Code, such  Stock
          Option  will  thereafter  be  treated  as  a  Non-
          Qualified Stock Option.

          (i)     Other   Termination.    Unless   otherwise
          determined by the Committee at or after grant,  if
          a  Participant's employment by the  Company  or  a
          Designated  Subsidiary terminates for  any  reason
          other  than  death, Disability or Retirement,  the
          Stock  Option  shall thereupon  terminate,  except
          that  such Stock Option may be exercised,  to  the
          extent  it  was exercisable immediately  preceding
          such  termination, for the lesser of three  months
          or  the balance of such Stock Option's term if the
          Participant  is  involuntarily terminated  by  the
          Company   or  the  Designated  Subsidiary  without
          cause.

          (j)   Incentive Stock Option Limitations.  To  the
          extent  that  the  aggregate  Fair  Market   Value
          (determined as of the time of grant) of the Common
          Stock   with  respect  to  which  Incentive  Stock
          Options are exercisable for the first time by  the
          Participant  during any calendar  year  under  the
          Plan  and/or  any other stock option plan  of  the
          Company  or  any subsidiary or parent  corporation
          (within  the meaning of Section 425 of  the  Code)
          exceeds $100,000, such Options shall be treated as
          Options which are not Incentive Stock Options.

                To  the  extent  (if  any)  permitted  under
          Section  422A  of  the  Code,  or  the  applicable
          regulations thereunder or any applicable  Internal
          Revenue   Service   pronouncement,   if   (i)    a
          Participant's  employment with the  Company  or  a
          Designated Subsidiary is terminated by  reason  of
          death,  Disability  or  Retirement  and  (ii)  the
          portion of any Incentive Stock Option that is  oth
          erwise  exercisable  during  the  post-termination
          period specified under subsections (f), (g) or (h)
          above,  computed  without regard to  the  $100,000
          limitation currently contained in Section  422A(d)
          of  the Code, is greater than the portion of  such
          Stock Option that is immediately exercisable as an
          "incentive   stock  option"  during   such   post-
          termination period under Section 422A, such excess
          shall  be treated as a Non-Qualified Stock Option.
          If  the  exercise of an Incentive Stock Option  is
          accelerated by reason of a Change in Control,  any
          portion of such Option that is not exercisable  as
          an   Incentive  Stock  Option  by  reason  of  the
          $100,000  limitation contained in Section  422A(d)
          of  the  Code  shall be treated as a Non-Qualified
          Stock Option.

               Should any of the foregoing provisions not be
          necessary  in  order  for  the  Stock  Options  to
          qualify as Incentive Stock Options, or should  any
          additional  provisions be required, the  Committee
          may   amend  the  Plan  accordingly,  without  the
          necessity  of  obtaining  the  approval   of   the
          shareholders of the Company.

          (k)    Buyout  and  Settlement  Provisions.    The
          Committee  may  at any time offer to  buy  out  an
          Option previously granted, based on such terms and
          conditions  as  the Committee shall establish  and
          communicate  to the Participant at the  time  that
          such offer is made.

                In  addition,  if  the Option  agreement  so
          provides   at  grant  or  is  amended  (with   the
          Participant's consent) after grant  and  prior  to
          exercise to so provide, the Committee may  require
          that  all or part of the shares to be issued  with
          respect to the spread value of an exercised Option
          take  the form of Performance Shares or Restricted
          Stock,  which  shall  be valued  on  the  date  of
          exercise on the basis of the Fair Market Value  of
          such   Performance  Shares  or  Restricted   Stock
          determined  without regard to  the  deferral  limi
          tations and/or forfeiture restrictions involved.


                         ARTICLE VII
                  Stock Appreciation Rights
                              
       7.1    Tandem   Stock  Appreciation  Rights.    Stock
Appreciation Rights may be granted in conjunction  with  all
or  part  of  any Stock Option (a "Reference Stock  Option")
granted   under   this  Plan  ("Tandem  Stock   Appreciation
Rights").  In the case of a Non-Qualified Stock Option, such
rights  may  be granted either at or after the time  of  the
grant  of  such Reference Stock Option.  In the case  of  an
Incentive Stock Option, such rights may be granted  only  at
the time of the grant of such Reference Stock Option.

      7.2  Terms and Conditions of Tandem Stock Appreciation
Rights.   Tandem Stock Appreciation Rights shall be  subject
to  such  terms  and conditions, not inconsistent  with  the
provisions of this Plan, as shall be determined from time to
time by the Committee, including the following:

          (a)   Term.  A Tandem Stock Appreciation Right  or
          applicable portion thereof granted with respect to
          a  Reference Stock Option shall terminate  and  no
          longer  be  exercisable upon  the  termination  or
          exercise  of  the Reference Stock  Option,  except
          that,   unless   otherwise   determined   by   the
          Committee, in its sole discretion, at the time  of
          grant,  a Tandem Stock Appreciation Right  granted
          with  respect  to  less than the  full  number  of
          shares covered by the Reference Stock Option shall
          not  be  reduced until and then only to the extent
          the exercise or termination of the Reference Stock
          Option causes the number of shares covered by  the
          Tandem  Stock  Appreciation Right  to  exceed  the
          number   of   shares   remaining   available   and
          unexercised under the Reference Stock Option.

          (b)   Exercisability.  Tandem  Stock  Appreciation
          Rights  shall be exercisable only at such time  or
          times  and to the extent that the Reference  Stock
          Options  to which they relate shall be exercisable
          in accordance with the provisions of Article 6 and
          this Article 7; provided, however, that any Tandem
          Stock Appreciation Right granted subsequent to the
          grant  of the Reference Stock Option shall not  be
          exercisable  during the first six  months  of  its
          term,  except  that this special limitation  shall
          not  apply in the event of death or Disability  of
          the Participant prior to the expiration of the six-
          month period.

          (c)    Method   of  Exercise.   A   Tandem   Stock
          Appreciation Right may be exercised by an optionee
          by  surrendering  the applicable  portion  of  the
          Reference  Stock Option.  Upon such  exercise  and
          surrender,  the Participant shall be  entitled  to
          receive   an  amount  determined  in  the   manner
          prescribed  in  this Section 7.2.   Stock  Options
          which  have  been so surrendered, in whole  or  in
          part, shall no longer be exercisable to the extent
          the  related Tandem Stock Appreciation Rights have
          been exercised.

          (d)  Payment.  Upon the exercise of a Tandem Stock
          Appreciation Right a Participant shall be entitled
          to  receive up to, but no more than, an amount  in
          cash  and/or shares of Common Stock equal in value
          to  the  excess of the Fair Market  Value  of  one
          share  of  Common Stock over the option price  per
          share  specified  in  the Reference  Stock  Option
          multiplied  by the number of shares in respect  of
          which  the  Tandem Stock Appreciation Right  shall
          have been exercised, with the Committee having the
          right to determine the form of payment.

          (e)      Non-Transferability.     Tandem     Stock
          Appreciation  Rights  shall be  Transferable  only
          when  and to the extent that the underlying  Stock
          Option  would  be  Transferable  under  Subsection
          6.4(e) of the Plan.

          (f)   Deemed  Exercise of Reference Stock  Option.
          Upon  the  exercise of a Tandem Stock Appreciation
          Right,  the Reference Stock Option or part thereof
          to  which such Stock Appreciation Right is related
          shall  be  deemed to have been exercised  for  the
          purpose  of the limitation set forth in Article  4
          of  the  Plan  on the number of shares  of  Common
          Stock to be issued under the Plan.

      7.3  Non-Tandem Stock Appreciation Rights.  Non-Tandem
Stock  Appreciation  Rights  may  also  be  granted  without
reference  to  any  Stock Options granted under  this  Plan;
provided,  however,  that no Participant  shall  be  granted
Stock  Options or Non-Tandem Stock Appreciation  Rights,  or
both, with respect to a total of more than 500,000 shares of
Common Stock during any fiscal year of the Company.

       7.4    Terms  and  Conditions  of  Non-Tandem   Stock
Appreciation  Rights.  Non-Tandem Stock Appreciation  Rights
shall   be  subject  to  such  terms  and  conditions,   not
inconsistent with the provisions of this Plan, as  shall  be
determined from time to time by the Committee, including the
following:

          (a)   Term.   The  term of each  Non-Tandem  Stock
          Appreciation   Right  shall  be   fixed   by   the
          Committee, but shall not be greater than ten years
          and one day after the date the Right is granted.

          (b)      Exercisability.      Non-Tandem     Stock
          Appreciation Rights shall be exercisable  at  such
          time  or  times  and  subject to  such  terms  and
          conditions as shall be determined by the Committee
          at  grant; provided, however, that any Right shall
          not be exercisable during the first six months  of
          its  term,  except  that this  special  limitation
          shall   not  apply  in  the  event  of  death   or
          Disability  of the Participant prior to expiration
          of   this  six-month  period.   If  the  Committee
          provides,  in its discretion, that any such  Right
          is exercisable only in installments, the Committee
          may waive such installment exercise provisions  at
          any  time  at or after grant in whole or in  part,
          based  on  such factors, if any, as the  Committee
          shall determine, in its sole discretion.

          (c)   Method  of  Exercise.  Subject  to  whatever
          installment exercise and waiting period provisions
          apply under subsection (b) above, Non-Tandem Stock
          Appreciation Rights may be exercised in  whole  or
          in  part  at any time during the option  term,  by
          giving  written notice of exercise to the  Company
          specifying the number of Rights to be exercised.

          (d)   Payment.  Upon the exercise of a  Non-Tandem
          Stock  Appreciation Right a Participant  shall  be
          entitled to receive, for each Right exercised,  up
          to,  but  no  more than, an amount in cash  and/or
          shares  of  Common Stock equal  in  value  to  the
          excess  of the Fair Market Value of one  share  of
          Common  Stock  on the date the Right is  exercised
          over  the Fair Market Value of one share of Common
          Stock  on  the date the Right was awarded  to  the
          Participant, with the Committee having  the  right
          to determine the form of payment.

               (e)    Non-Transferability.   No   Non-Tandem
               Stock    Appreciation    Right    shall    be
               Transferable  by  the  Participant  otherwise
               than  by  will or by the laws of descent  and
               distribution,  and all such Rights  shall  be
               exercisable,    during   the    Participant's
               lifetime, only by the Participant.

          (f)   Termination  by Death.  If  a  Participant's
          employment   by  the  Company  or   a   Designated
          Subsidiary terminates by reason of death, any Non-
          Tandem  Stock  Appreciation  Right  held  by  such
          Participant,  unless otherwise determined  by  the
          Committee at grant, shall be fully vested and  may
          thereafter    be   exercised    by    the    legal
          representative of the estate, for a period of  one
          year  (or  such other period as the Committee  may
          specify  at grant) from the date of such death  or
          until  the expiration of the stated term  of  such
          Right, whichever period is the shorter.

          (g)   Termination  by  Reason  of  Disability   or
          Retirement.  If a Participant's employment by  the
          Company  or a Designated Subsidiary terminates  by
          reason of Disability or Retirement, any Non-Tandem
          Stock Appreciation Right held by such Participant,
          unless  otherwise determined by the  Committee  at
          grant, shall be fully vested and may thereafter be
          exercised by the Participant for a period of three
          years  (or such other period as the Committee  may
          specify   at   grant)  from  the  date   of   such
          termination of employment or until the  expiration
          of the stated term of such Right, whichever period
          is  the  shorter; provided, however, that, if  the
          Participant dies within such three-year period (or
          such  other period as the Committee shall  specify
          at   grant),  any  unexercised  Non-Tandem   Stock
          Appreciation Right held by such Participant  shall
          thereafter be exercisable to the extent  to  which
          it  was  exercisable at the time of  death  for  a
          period  of  twelve months from the  date  of  such
          death  or until the expiration of the stated  term
          of such Right, whichever period is the shorter.

          (h)     Other   Termination.    Unless   otherwise
          determined by the Committee at or after grant,  if
          a  Participant's employment by the  Company  or  a
          Designated  Subsidiary terminates for  any  reason
          other  than  death, Disability or Retirement,  the
          Non-Tandem   Stock   Appreciation   Right    shall
          thereupon terminate, except that such Right may be
          exercised,   to  the  extent  it  was  exercisable
          immediately  preceding such termination,  for  the
          lesser  of  three  months or the  balance  of  the
          stated  term  of such Right if the Participant  is
          involuntarily  terminated by the  Company  or  the
          Designated Subsidiary without cause.

      7.5   Cash Settlements of Tandem and Non-Tandem  Stock
Appreciation Rights.  A Participant required to file reports
under  Section 16(a) of the Securities Exchange Act of  1934
with  respect to securities of the Company may receive  cash
in  complete or partial settlement of a Tandem or Non-Tandem
Stock  Appreciation  Right only  if  any  election  by  such
Participant to receive cash in full or partial settlement of
the Stock Appreciation Right, as well as any exercise by him
of  his Stock Appreciation Right for such cash, is made  (i)
during  the  period  beginning on  the  third  business  day
following  the  date  of  release  for  publication  of  the
quarterly or annual summary statements of sales and earnings
of  the  Company  and  ending on the  twelfth  business  day
following  such  date, or (ii) during any  other  period  in
which  such  election  or exercise may  be  made  under  the
provisions of Rule 16b-3 promulgated pursuant to the Act.



                        ARTICLE VIII
                      Restricted Stock

      8.1  Awards of Restricted Stock.  Shares of Restricted
Stock  may  be issued either alone or in addition  to  other
Awards   granted  under  the  Plan.   The  Committee   shall
determine  the  eligible persons to whom, and  the  time  or
times at which, grants of Restricted Stock will be made, the
number  of  shares to be awarded, the price (if any)  to  be
paid by the recipient (subject to Section 8.2), the time  or
times within which such Awards may be subject to forfeiture,
the vesting schedule and rights to acceleration thereof, and
all other terms and conditions of the Awards.

      The  Committee may condition the grant  of  Restricted
Stock upon the attainment of specified performance goals  or
such  other factors as the Committee may determine,  in  its
sole discretion.

       8.2    Awards   and  Certificates.   The  prospective
Participant  selected  to receive a Restricted  Stock  Award
shall not have any rights with respect to such Award, unless
and  until  such Participant has delivered a fully  executed
copy  of  the agreement evidencing the Award to the  Company
and  has  otherwise complied with the applicable  terms  and
conditions  of  such Award.  Further, such  Award  shall  be
subject to the following conditions:

          (a)   Purchase Price.  Subject to Section 4.3, the
          purchase price for shares of Restricted Stock  may
          be less than their par value and may be zero.

          (b)   Acceptance.  Awards of Restricted Stock must
          be  accepted within a period of 60 days  (or  such
          shorter  period  as the Committee may  specify  at
          grant)  after  the  Award  date,  by  executing  a
          Restricted  Stock Award agreement  and  by  paying
          whatever   price  (if  any)  the   Committee   has
          designated thereunder.

          (c)    Legend.    Each  Participant  receiving   a
          Restricted  Stock Award shall be  issued  a  stock
          certificate   in   respect  of  such   shares   of
          Restricted  Stock.   Such  certificate  shall   be
          registered  in  the name of such Participant,  and
          shall bear an appropriate legend referring to  the
          terms, conditions, and restrictions applicable  to
          such Award, substantially in the following form:

                "The  anticipation, alienation,  attachment,
          sale, transfer, assignment, pledge, encumbrance or
          charge  of the shares of stock represented  hereby
          are subject to the terms and conditions (including
          forfeiture)  of  The Reader's Digest  Association,
          Inc.  (the "Company") 1994 Key Employee Long  Term
          Incentive  Plan  and  an  Agreement  entered  into
          between the registered owner and the Company dated
          .   Copies of such Plan and Agreement are on  file
          at the principal office of the Company."

          (d)   Custody.   The Committee shall require  that
          the  stock certificates evidencing such shares  be
          held   in   custody  by  the  Company  until   the
          restrictions thereon shall have lapsed, and  that,
          as  a condition of any Restricted Stock Award, the
          Participant  shall have delivered  a  duly  signed
          stock  power, endorsed in blank, relating  to  the
          Common Stock covered by such Award.

      8.3   Restrictions  and  Conditions.   The  shares  of
Restricted  Stock  awarded pursuant to this  Plan  shall  be
subject to the following restrictions and conditions:

          (a)    Restriction   Period.    Subject   to   the
          provisions  of this Plan and the Award  agreement,
          during  a  period set by the Committee  commencing
          with  the  date  of  such Award (the  "Restriction
          Period"),  the Participant shall not be  permitted
          to  Transfer  shares of Restricted  Stock  awarded
          under   this  Plan.   Within  these  limits,   the
          Committee, in its sole discretion, may provide for
          the lapse of such restrictions in installments and
          may accelerate or waive such restrictions in whole
          or  in  part, based on service, performance and/or
          such  other  factors or criteria as the  Committee
          may determine in its sole discretion.

          (b)  Rights as Shareholder.  Except as provided in
          this subsection (b) and subsection (a) above,  the
          Participant shall have, with respect to the shares
          of Restricted Stock, all of the rights of a holder
          of shares of Common Stock of the Company including
          the  right  to receive any dividends.  The  Commit
          tee, in its sole discretion, as determined at  the
          time  of  Award, may permit or require the payment
          of dividends to be deferred.

          (c)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Restriction
          Period,  all  Restricted Shares still  subject  to
          restriction   will  vest  or   be   forfeited   in
          accordance   with   the   terms   and   conditions
          established by the Committee at grant.

          (d)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, waive in whole or in part any  or  all
          remaining  restrictions  with  respect   to   such
          Participant's shares of Restricted Stock, based on
          such   factors   as   the   Committee   may   deem
          appropriate.

          (e)   Lapse  of  Restrictions.  If  and  when  the
          Restriction   Period  expires  without   a   prior
          forfeiture of the Restricted Stock subject to such
          Restriction  Period,  the  certificates  for  such
          shares shall be delivered to the Participant.  All
          legends shall be removed from said certificates at
          the time of delivery to the Participant.


                         ARTICLE IX
                     Performance Shares

      9.1   Award of Performance Shares.  Performance Shares
may  be  awarded either alone or in addition to other Awards
granted under this Plan.  The Committee shall determine  the
eligible  persons  to whom and the time or  times  at  which
Performance   Shares  shall  be  awarded,  the   number   of
Performance Shares to be awarded to any person, the duration
of  the period (the "Performance Period") during which,  and
the  conditions under which, receipt of the Shares  will  be
deferred, and the other terms and conditions of the Award in
addition to those set forth in Section 9.2.

            The   Committee  may  condition  the  grant   of
Performance   Shares  upon  the  attainment   of   specified
performance goals or such other factors or criteria  as  the
Committee shall determine, in its sole discretion.

      9.2  Terms and Conditions.  Performance Shares awarded
pursuant to this Article 9 shall be subject to the following
terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  Performance Share Awards may  not  be
          Transferred during the Performance Period.

          (b)   Dividends.  Unless otherwise  determined  by
          the  Committee at the time of Award, amounts equal
          to  any  dividends declared during the Performance
          Period  with  respect to the number of  shares  of
          Common Stock covered by a Performance Share  Award
          will not be paid to the Participant.

          (c)   Payment.  Subject to the provisions  of  the
          Award  agreement and this Plan, at the  expiration
          of  the  Performance  Period,  share  certificates
          and/or  cash  of  an  equivalent  value  (as   the
          Committee  may  determine in its sole  discretion)
          shall  be  delivered  to the Participant,  or  his
          legal  representative, in a number  equal  to  the
          vested  shares  covered by the  Performance  Share
          Award.

          (d)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Performance
          Period  for a given Award, the Performance  Shares
          in   question   will  vest  or  be  forfeited   in
          accordance   with   the   terms   and   conditions
          established by the Committee at grant.

          (e)    Accelerated  Vesting.   Based  on  service,
          performance and/or such other factors or criteria,
          if  any,  as  the  Committee  may  determine,  the
          Committee  may, at or after grant, accelerate  the
          vesting  of  all  or any part of  any  Performance
          Share  Award and/or waive the deferral limitations
          for all or any part of such Award.

          (f)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, based on such factors as the Committee
          may  deem appropriate, waive in whole or  in  part
          any  or  all of the remaining deferral limitations
          imposed  hereunder with respect to any or  all  of
          the Participant's Performance Shares.


                          ARTICLE X
                      Performance Units

     10.1 Award of Performance Units.  Performance Units may
be  awarded  either  alone or in addition  to  other  Awards
granted under this Plan.  The Committee shall determine  the
eligible  persons  to whom and the time or  times  at  which
Performance   Units  shall  be  awarded,   the   number   of
Performance Units to be awarded to any person, the  duration
of  the  period (the "Performance Cycle") during which,  and
the  conditions  under  which,  a  Participant's  right   to
Performance   Units   will  be  vested,   the   ability   of
Participants to defer the receipt of payment of such  Units,
and  the other terms and conditions of the Award in addition
to those set forth in Section 10.2.

     A Performance Unit shall have a fixed dollar value.

      The Committee may condition the vesting of Performance
Units upon the attainment of specified performance goals  or
such  other  factors  or  criteria as  the  Committee  shall
determine, in its sole discretion.

      10.2  Terms  and  Conditions.  The  Performance  Units
awarded pursuant to this Article 10 shall be subject to  the
following terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  Performance Unit Awards  may  not  be
          Transferred.

          (b)    Vesting.    At   the  expiration   of   the
          Performance  Cycle, the Committee shall  determine
          the  extent  to which the performance  goals  have
          been   achieved,   and  the  percentage   of   the
          Performance  Units of each Participant  that  have
          vested.

          (c)    Payment.    Subject   to   the   applicable
          provisions  of the Award agreement and this  Plan,
          at  the expiration of the Performance Cycle,  cash
          and/or  share certificates of an equivalent  value
          (as  the  Committee  may  determine  in  its  sole
          discretion) shall be delivered to the Participant,
          or  his  legal representative, in payment  of  the
          vested  Performance  Units  covered  by  the   Per
          formance Unit Award.

          (d)   Termination of Employment.  Subject  to  the
          applicable  provisions of the Award agreement  and
          this  Plan,  upon  termination of a  Participant's
          employment   with  the  Company  or  a  Designated
          Subsidiary  for any reason during the  Performance
          Cycle for a given Award, the Performance Units  in
          question  will vest or be forfeited in  accordance
          with  the terms and conditions established by  the
          Committee at grant.

          (e)    Accelerated  Vesting.   Based  on  service,
          performance and/or such other factors or criteria,
          if  any,  as  the  Committee  may  determine,  the
          Committee  may, at or after grant, accelerate  the
          vesting of all or any part of any Performance Unit
          Award  and/or  waive the deferral limitations  for
          all or any part of such Award.

          (f)   Hardship.  In the event of hardship or other
          special  circumstances  of  a  Participant   whose
          employment   with  the  Company  or  a  Designated
          Subsidiary is involuntarily terminated (other than
          for   cause),  the  Committee  may,  in  its  sole
          discretion, based on such factors as the Committee
          may  deem appropriate, waive in whole or  in  part
          any  or  all of the remaining deferral limitations
          imposed  hereunder with respect to any or  all  of
          the Participant's Performance Units.


                         ARTICLE XI
                  Other Stock-Based Awards

      11.1  Other Awards.  Other Awards of Common Stock  and
other  Awards  that  are  valued in  whole  or  in  part  by
reference  to,  or  are payable in or  otherwise  based  on,
Common   Stock  ("Other  Stock-Based  Awards"),   including,
without limitation, Awards valued by reference to subsidiary
performance, may be granted either alone or in  addition  to
or  in tandem with Stock Options, Stock Appreciation Rights,
Restricted Stock, Performance Shares or Performance Units.

           Subject  to  the  provisions of  this  Plan,  the
Committee  shall have authority to determine the persons  to
whom  and  the time or times at which such Awards  shall  be
made,  the  number of shares of Common Stock to  be  awarded
pursuant  to  such Awards, and all other conditions  of  the
Awards.   The  Committee may also provide for the  grant  of
Common  Stock  under such Awards upon the  completion  of  a
specified performance period.

      11.2  Terms and Conditions.  Other Stock-Based  Awards
made  pursuant  to this Article 11 shall be subject  to  the
following terms and conditions:

          (a)     Non-Transferability.    Subject   to   the
          applicable  provisions of the Award agreement  and
          this  Plan,  shares  of Common  Stock  subject  to
          Awards  made  under this Article  11  may  not  be
          Transferred prior to the date on which the  shares
          are  issued, or, if later, the date on  which  any
          applicable  restriction, performance  or  deferral
          period lapses.

          (b)   Dividends.  Unless otherwise  determined  by
          the Committee at the time of Award, subject to the
          provisions  of the Award agreement and this  Plan,
          the  recipient of an Award under this  Article  11
          shall  be entitled to receive, currently or  on  a
          deferred  basis, dividends or dividend equivalents
          with  respect  to the number of shares  of  Common
          Stock  covered by the Award, as determined at  the
          time  of  the Award by the Committee, in its  sole
          discretion.

          (c)  Vesting.  Any Award under this Article 11 and
          any  Common Stock covered by any such Award  shall
          vest or be forfeited to the extent so provided  in
          the   Award  agreement,  as  determined   by   the
          Committee, in its sole discretion.

          (d)   Waiver of Limitation.  In the event  of  the
          Participant's Retirement, Disability or death,  or
          in  cases  of special circumstances, the Committee
          may,  in it sole discretion, waive in whole or  in
          part   any  or  all  of  the  limitations  imposed
          hereunder (if any) with respect to any or  all  of
          an Award under this Article 11.

          (e)   Price.  Common Stock issued on a bonus basis
          under  this Article 11 may be issued for  no  cash
          consideration; Common Stock purchased pursuant  to
          a  purchase  right awarded under this  Article  11
          shall be priced as determined by the Committee.


                         ARTICLE XII
                Change in Control Provisions
                              
      12.1 Benefits.  In the event of a Change in Control of
the  Company  (as  defined below), and except  as  otherwise
provided  by the committee upon the grant of an  Award,  the
Participant shall be entitled to the following benefits:

          (a)   All outstanding Stock Options and Non-Tandem
          Stock  Appreciation  Rights  of  such  Participant
          granted  prior to the Change in Control  shall  be
          fully  vested and immediately exercisable in their
          entirety.   In its sole discretion, the  Committee
          may  provide  for the purchase of any  such  Stock
          Options  by  the Company or Designated  Subsidiary
          for  an amount of cash equal to the excess of  the
          Change in Control price (as defined below) of  the
          shares  of  Common  Stock covered  by  such  Stock
          Options, over the aggregate exercise price of such
          Stock Options.  For purposes of this Section 12.1,
          Change  in Control price shall mean the higher  of
          (i)  the  highest price per share of Common  Stock
          paid  in  any transaction related to a  Change  in
          Control  of the Company, or (ii) the highest  Fair
          Market Value per share of Common Stock at any time
          during  the  60-day period preceding a  Change  in
          Control.

          (b)   All Performance Share Awards and Performance
          Unit  Awards of such Participant granted prior  to
          the Change in Control shall vest, at a minimum, as
          if    the   applicable   Performance   Period   or
          Performance  Cycle had ended upon such  Change  in
          Control  and  the determination of the  extent  to
          which  any specified performance goals or  targets
          had been achieved had been made at such time.

          (c)   The  restrictions to  which  any  shares  of
          Restricted Stock of such Participant granted prior
          to  the Change in Control are subject shall  lapse
          as  if the applicable Restriction Period had ended
          upon such Change in Control.

      Any  determination by the Committee made  pursuant  to
paragraph  (a) of this Section 12.1 may be made  as  to  all
outstanding Awards or only as to certain outstanding  Awards
specified by the Committee and any such determination may be
made prior to or after a Change in Control.

     12.2 Change in Control.  A "Change in Control" shall be
deemed  to  occur  if  (1) there shall  be  consummated  any
consolidation  or  merger of the Company with  or  into  any
other  corporation,  any corporate reorganization  involving
the Company, any sale, lease, exchange or other transfer (in
one transaction or a series of related transactions) of all,
or  substantially all, of the assets of the Company, or  any
sale or other disposition of shares of capital stock of  the
Company, and (2) as a result of such consolidation,  merger,
reorganization, sale, lease, exchange or other  disposition,
(A)  any person or group (as such terms are used in Sections
13(d)(3)  and  14(d)(2) of the Securities  Exchange  Act  of
1934,  as  amended (the "Exchange Act")), shall have  become
the beneficial owner (within the meaning of Rule 13d-3 under
the Exchange Act) of a majority of the Company's outstanding
voting stock, or (B) any person other than the Company shall
be  the  beneficial owner of the assets of  the  Company  as
described  above;  provided, however, that the  non-employee
members  of  the Board immediately prior to such transaction
may  determine that a Change in Control for purposes of  the
Plan  has  not occurred where control is to be acquired  by:
(i) an employee stock ownership plan of the Company; (ii)  a
group  of  persons who immediately prior to the  transaction
were officers and senior employees of the Company; (iii)  an
entity  organized  directly  or indirectly  by  persons  who
immediately  prior  to  the transaction  were  officers  and
senior employees of the Company and who upon consummation of
the  transaction  will  be officers  and  employees  of  the
Company   and   of   the   acquiring   entity,   will   have
representation  on the Board of Directors of  the  acquiring
entity and will own at least 10% of the voting shares of the
acquiring  entity; (iv) an entity or entities  that  acquire
shares  of  the  Company  in a corporate  reorganization  or
restructuring  that involves no substantial  change  in  the
effective  beneficial ownership or control of  the  Company;
(v)  any one or more non-profit organizations designated  by
the  Board of Directors pursuant to this Section 12.2(v)  at
least  12  months  prior to the Change in  Control;  (vi)  a
person  or  persons  who at the time  of  or  prior  to  the
transaction  announce their intention to make no substantial
change  in the composition of the Board; provided,  however,
that if during the 24 months after a transaction referred to
in  this clause (vi) of Section 12.2, individuals who at the
beginning of such period constituted the entire Board  shall
cease for any reason to constitute a majority thereof unless
the election of each new director who was not a director  at
the  beginning of such period was approved by a vote  of  at
least  two-thirds of the directors then still in office  who
were  directors at the beginning of the period, a Change  in
Control shall be deemed to have occurred as of the date  the
composition of the Board is so changed.

      12.3 Limitation.  In the event that any benefits to  a
Participant  under this Plan, either alone or together  with
any  other  payments or benefits otherwise owed to  the  Par
ticipant  by  the Company or a Designated Subsidiary  on  or
after a Change in Control would, in the Company's good faith
opinion,  be deemed under Section 280G of the Code,  or  any
successor provision, to be parachute payments, the  benefits
under this Plan shall be reduced to the extent necessary  in
the  Company's good faith opinion so that no portion of  the
benefits   provided   herein  shall  be  considered   excess
parachute  payments under Section 280G of the  Code  or  any
successor provision.  The Company's good faith opinion shall
be conclusive and binding upon the Participants.


                        ARTICLE XIII
            Termination or Amendment of the Plan

      13.1  Termination  or Amendment.  Notwithstanding  any
other provision of this Plan, the Board may at any time, and
from time to time, amend, in whole or in part, any or all of
the  provisions of the Plan (including any amendment  deemed
necessary  to  ensure that the Company may comply  with  any
regulatory  requirement  referred  to  in  Article  15),  or
suspend   or   terminate  it  entirely,   retroactively   or
otherwise;   provided,  however,  that,   unless   otherwise
required by law, the rights of a Participant with respect to
Options  or  other Awards granted prior to  such  amendment,
suspension  or termination, may not be impaired without  the
consent  of such Participant and, provided further,  without
the  approval of the holders of the Company's stock entitled
to  vote,  no amendment may be made which would (i) increase
the  aggregate number of shares of Common Stock that may  be
issued under this Plan (except by operation of Section 4.2);
(ii)  change the definition of employees eligible to receive
Stock  Awards  under  this Plan; (iii) decrease  the  option
price  of  any Stock Option to less than 100%  of  the  Fair
Market  Value  on  the  date of grant  for  a  Stock  Option
intended to be an Incentive Stock Option or to less than 85%
of  the  Fair Market Value on the date of grant for a  Stock
Option intended to be a Non-Qualified Stock Option; or  (iv)
extend  the maximum option period under Section 6.4  of  the
Plan.

           The  Committee may amend the terms of  any  Stock
Option or other Award theretofore granted, prospectively  or
retroactively,  but, subject to Article IV  above,  no  such
amendment or other action by the Committee shall impair  the
rights   of   any  holder  without  the  holder's   consent.
Notwithstanding  the foregoing, if a Stock Option  has  been
Transferred in accordance with the Plan, written consent  of
the  Transferee (and not the Participant) shall be necessary
to  impair the rights of the holder under the Stock  Option.
The  Committee  may  also substitute new Stock  Options  for
previously  granted  Stock  Options  having  higher   option
exercise prices than the new Stock Options being substituted
therefor.


                         ARTICLE XIV
                        Unfunded Plan

     14.1 Unfunded Status of Plan.  This Plan is intended to
constitute  an  "unfunded" plan for incentive  and  deferred
compensation.  With respect to any payments as  to  which  a
Participant  has a fixed and vested interest but  which  are
not  yet  made  to  a  Participant by the  Company,  nothing
contained herein shall give any such Participant any  rights
that  are  greater than those of a general creditor  of  the
Company.


                         ARTICLE XV
                     General Provisions
                              
      15.1  Legend.  The Committee may require  each  person
purchasing shares pursuant to a Stock Option or other  Award
under the Plan to represent to and agree with the Company in
writing that the Participant is acquiring the shares without
a  view  to distribution thereof.  In addition to any legend
required by this Plan, the certificates for such shares  may
include any legend which the Committee deems appropriate  to
reflect any restrictions on Transfer.

           All  certificates  for  shares  of  Common  Stock
delivered  under  the Plan shall be subject  to  such  stock
transfer orders and other restrictions as the Committee  may
deem  advisable  under  the  rules,  regulations  and  other
requirements of the Securities and Exchange Commission,  any
stock  exchange upon which the Stock is then listed  or  any
national  securities exchange system upon whose  system  the
Stock  is  then  quoted,  any applicable  Federal  or  state
securities  law, and any applicable corporate law,  and  the
Committee  may cause a legend or legends to be  put  on  any
such  certificates  to make appropriate  reference  to  such
restrictions.

     15.2 Other Plans.  Nothing contained in this Plan shall
prevent   the  Board  from  adopting  other  or   additional
compensation  arrangements, subject to shareholder  approval
if  such approval is required; and such arrangements may  be
either  generally applicable or applicable only in  specific
cases.

     15.3 No Right to Employment.  Neither this Plan nor the
grant of any Option or other Award hereunder shall give  any
Participant  or  other employee any right  with  respect  to
continuance  of employment by the Company or any subsidiary,
nor  shall they be a limitation in any way on the  right  of
the  Company  or  any  subsidiary by which  an  employee  is
employed to terminate his employment at any time.

      15.4 Withholding of Taxes.  The Company shall have the
right to deduct from any payment to be made pursuant to this
Plan,  or  to  otherwise require, prior to the  issuance  or
delivery of any shares of Common Stock or the payment of any
cash  hereunder, payment by the Participant of, any Federal,
state or local taxes required by law to be withheld.

           The  Committee  may permit any  such  withholding
obligation to be satisfied by reducing the number of  shares
of Common Stock otherwise deliverable.  A person required to
file  reports under Section 16(a) of the Securities Exchange
Act  of  1934 with respect to securities of the Company  may
elect  to have a sufficient number of shares of Common Stock
withheld  to  fulfill  such tax obligations  (hereinafter  a
"Withholding  Election") only if the election complies  with
such  conditions as are necessary to prevent the withholding
of  such shares from being subject to Section 16(b)  of  the
Securities  Exchange Act of 1934.  To the  extent  necessary
under  then  current law, such conditions shall include  the
following:  (x) the Withholding Election shall be subject to
the  disapproval  of the Committee and (y)  the  Withholding
Election  is  made  (i) during the period beginning  on  the
third  business  day  following  the  date  of  release  for
publication of the quarterly or annual summary statements of
sales  and earnings of the Company and ending on the twelfth
business day following such date, (ii) six months before the
Stock  Award  becomes  taxable, or (iii)  during  any  other
period in which a Withholding Election may be made under the
provisions  of Rule 16b-3 promulgated pursuant to  the  Act.
Any  fraction of a share of Common Stock required to satisfy
such tax obligations shall be disregarded and the amount due
shall be paid instead in cash by the Participant.

           Notwithstanding the foregoing, if  Stock  Options
have  been  Transferred, the Participant shall  provide  the
Company  with  funds sufficient to pay such tax  withholding
when   such  withholding  is  due.   Furthermore,  if   such
Participant  does not satisfy the applicable tax withholding
obligation, the Transferee may provide the funds  sufficient
to  enable the Company to pay the tax withholding.  However,
if  Stock  Options have been Transferred, the Company  shall
have no right to retain or sell without notice, or to demand
surrender from the Transferee of, shares of Common Stock  in
order to pay such tax withholding.

      15.5  No Assignment of Benefits.  No Option, Award  or
other  benefit  payable  under this Plan  shall,  except  as
otherwise  specifically provided by law or by the  Plan,  be
Transferable in any manner, and any attempt to Transfer  any
such  benefit shall be void, and any such benefit shall  not
in  any  manner  be  liable for or  subject  to  the  debts,
contracts,  liabilities, engagements or torts of any  person
who  shall  be  entitled to such benefit, nor  shall  it  be
subject  to attachment or legal process for or against  such
person.

     15.6 Listing and Other Conditions.

          (a)   As long as the Common Stock is listed  on  a
          national  securities exchange or system  sponsored
          by a national securities association, the issue of
          any  shares of Common Stock pursuant to an  Option
          or  other  Award  shall be conditioned  upon  such
          shares  being listed on such exchange  or  system.
          The Company shall have no obligation to issue such
          shares unless and until such shares are so listed,
          and  the  right  to exercise any Option  or  other
          Award  with  respect  to  such  shares  shall   be
          suspended until such listing has been effected.

          (b)   If at any time counsel to the Company  shall
          be  of  the  opinion that any sale or delivery  of
          shares  of  Common Stock pursuant to an Option  or
          other  Award  is  or may in the  circumstances  be
          unlawful  or  result in the imposition  of  excise
          taxes under the statutes, rules or regulations  of
          any  applicable  jurisdiction, the  Company  shall
          have  no obligation to make such sale or delivery,
          or  to  make  any application or to effect  or  to
          maintain  any qualification or registration  under
          the  Securities  Act  of  1933,  as  amended,   or
          otherwise  with respect to shares of Common  Stock
          or Awards, and the right to exercise any Option or
          other  Award  shall  be suspended  until,  in  the
          opinion  of  said counsel, such sale  or  delivery
          shall  be  lawful  or  will  not  result  in   the
          imposition of excise taxes.

          (c)   Upon termination of any period of suspension
          under  this  Section 15.6, any Award  affected  by
          such  suspension which shall not then have expired
          or terminated shall be reinstated as to all shares
          available before such suspension and as to  shares
          which would otherwise have become available during
          the   period  of  such  suspension,  but  no  such
          suspension shall extend the term of any Option.

      15.7  Governing Law.  This Plan and actions  taken  in
connection  herewith  shall  be governed  and  construed  in
accordance  with  the  laws  of  the  State  of   New   York
(regardless  of  the law that might otherwise  govern  under
applicable New York principles of conflict of laws).

     15.8 Construction.  Wherever any words are used in this
Plan  in  the  masculine gender they shall be  construed  as
though  they  were also used in the feminine gender  in  all
cases where they would so apply, and wherever any words  are
used herein in the singular form they shall be construed  as
though  they were also used in the plural form in all  cases
where they would so apply.

     15.9 Liability.  No member of the Board, no employee of
the  Company  and  no  member  of  the  Committee  (nor  the
Committee  itself)  shall be liable for any  act  or  action
hereunder, whether of omission or commission, by  any  other
member  or  employee  or  by any agent  to  whom  duties  in
connection  with the administration of the  Plan  have  been
delegated  or,  except in circumstances  involving  his  bad
faith,  gross  negligence or fraud,  for  anything  done  or
omitted to be done by himself.

      15.10     Other Benefits.  No Award payment under this
Plan  shall be deemed compensation for purposes of computing
benefits  under  any retirement plan of the Company  or  its
subsidiaries nor affect any benefits under any other benefit
plan   now  or  subsequently  in  effect  under  which   the
availability or amount of benefits is related to  the  level
of compensation.

      15.11      Costs.  The Company shall bear all expenses
incurred  in administering this Plan, including expenses  of
issuing Common Stock pursuant to any Awards hereunder.

     15.12     No Right to Same Benefits.  The provisions of
Awards   need  not  be  the  same  with  respect   to   each
Participant, and such Awards to individual Participants need
not be the same in subsequent years.


                         ARTICLE XVI
                   Effective Date of Plan

     The Plan shall become effective upon the date specified
by the Board in its resolution adopting the Plan, subject to
the approval of the Plan by the holders of a majority of the
capital stock of the Company entitled to vote thereon within
one  year  after the Plan is adopted.  Any grants of  Awards
hereunder  prior  to such approval shall be  effective  when
made  (unless  otherwise specified by the Committee  at  the
time of grant), but shall be conditioned on, and subject to,
such approval of the Plan by shareholders.


                        ARTICLE XVII
                        Term of Plan

      No  Stock Option, Stock Appreciation Right, Restricted
Stock,  Performance Shares, Performance Unit or Other Stock-
Based  Award  shall be granted pursuant to the  Plan  on  or
after  the tenth anniversary of the earlier of the date  the
Plan  is  adopted  or the date of shareholder  approval  but
Awards  granted prior to such tenth anniversary  may  extend
beyond that date.


                        ARTICLE XVIII
                        Name of Plan

      This  Plan  shall  be  known as "The  Reader's  Digest
Association,  Inc.  1994 Key Employee  Long  Term  Incentive
Plan."


                         ARTICLE XIX
  Election to Receive Awards in Lieu of Other Compensation

      The  Committee, in its sole discretion, may  permit  a
Participant  to elect pursuant to this Plan, on  such  terms
and  conditions  as shall be approved by the  Committee,  to
receive  an  Award  under this Plan  in  lieu  of  receiving
payment of other compensation, under this Plan or otherwise,
from   the  Company  or  any  Designated  Subsidiary.    The
Committee  shall  have  sole discretion  to  consent  to  or
disapprove any such election by any Participant.  The  grant
of  Awards pursuant to such election shall be subject to the
provisions and limitations of this Plan and applicable law.




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