PFL ENDEAVOR VARIABLE ANNUITY ACCOUNT /NEW/
N-30D, 1995-09-08
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                                       1

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================================================================================


Dear Valued Policyholder:

We are pleased to present the Semi-Annual Report of the PFL Endeavor Variable
Annuity Account for the period ending June 30, 1995. This report contains
information on the following subaccounts:

          Money Market
          Managed Asset Allocation
          T. Rowe Price International Stock
          Quest For Value Equity
          Quest For Value Small Cap
          U.S. Government Securities
          T. Rowe Price Equity Income
          T. Rowe Price Growth Stock
          Growth

In addition to the variable annuity report, reports of the underlying mutual
fund portfolios are enclosed. These reports give you insight regarding the
underlying investments in your variable annuity policy.

We are pleased that you have chosen the Endeavor Variable Annuity to be part
of your financial future. We look forward to serving you in the future.

Sincerely,

/s/ William L. Busler

William L. Busler
President
PFL Life Insurance Company



                                       2

<PAGE>
 
================================================================================

The PFL Endeavor Variable Annuity Account
Balance Sheet
June 30, 1995 (Unaudited)


<TABLE>
<CAPTION>
                                                                                                                        Managed
                                                                                                     Money               Asset
                                                                                                     Market            Allocation
                                                                                  Total            Subaccount          Subaccount
                                                                              ------------        ------------        ------------
<S>                                                                           <C>                 <C>                 <C>
Assets

Cash:...................................................................      $        131                  --                  10

Investments in mutual funds, at current market value:
     Endeavor Series Trust - Money Market Portfolio
          21,520,328.070 shares (cost $21,520,328)......................        21,520,328          21,520,328                  --
     Endeavor Series Trust - Managed Asset Allocation Portfolio
          12,013,016.850 shares (cost $169,283,725).....................       183,078,377                  --         183,078,377
     Endeavor Series Trust - T. Rowe Price International Stock Portfolio
          7,058,364.175 shares (cost $83,190,835).......................        80,041,850                  --                  --
     Endeavor Series Trust - Quest for Value Equity Portfolio
          3,758,171.478 shares (cost $40,679,921).......................        48,254,922                  --                  --
     Endeavor Series Trust - Quest for Value Small Cap Portfolio
          3,537,481.104 shares (cost $38,745,861).......................        40,221,161                  --                  --
     Endeavor Series Trust - U.S. Government Securities Portfolio
          382,847.513 shares (cost $3,902,837)..........................         4,130,924                  --                  --
     Endeavor Series Trust - T. Rowe Price Equity Income Portfolio
          746,232.876 shares (cost $8,005,473)..........................         8,380,195                  --                  --
     Endeavor Series Trust - T. Rowe Price Growth Stock Portfolio
          688,781.322 shares (cost $7,836,507)..........................         8,410,020                  --                  --
     WRL Series Fund, Inc. - Growth Portfolio
          5,299,015.904 shares (cost $136,930,908)......................       155,525,730                  --                  --
                                                                              ------------        ------------        ------------
     Total investments in mutual funds..................................       549,563,507          21,520,328         183,078,377
                                                                              ------------        ------------        ------------

     Total Assets.......................................................      $549,563,638          21,520,328         183,078,387
                                                                              ============        ============        ============

Liabilities and Contract Owners' Equity

Liabilities:
     Contract terminations payable......................................      $        169                 128                  --
                                                                              ------------        ------------        ------------
     Total Liabilities..................................................               169                 128                  --

Contract Owners' Equity:
     Deferred annuity contracts terminable by owners (Notes 2 and 5)....       549,563,469          21,520,200         183,078,387
                                                                              ------------        ------------        ------------
                                                                              $549,563,638          21,520,328         183,078,387
                                                                              ============        ============        ============
</TABLE>

                See accompanying Notes to Financial Statements.


                                       3

<PAGE>

================================================================================

The PFL Endeavor Variable Annuity Account
Balance Sheet
June 30, 1995 (Unaudited)


<TABLE>
<CAPTION>
                                                                         T. Rowe Price       Quest          Quest            U.S.   
                                                                         International     for Value      for Value       Government
                                                                            Stock           Equity        Small Cap       Securities
                                                                          Subaccount      Subaccount      Subaccount      Subaccount
                                                                        ------------    ------------    ------------    ------------
<S>                                                                       <C>             <C>             <C>             <C>       
Assets                                                                                                                             
                                                                                                                                   
Cash:...................................................................          17              --              --              --
                                                                                                                                   
Investments in mutual funds, at current market value:                                                                              
     Endeavor Series Trust - Money Market Portfolio                                                                                
          21,520,328.070 shares (cost $21,520,328)......................          --              --              --              --
     Endeavor Series Trust - Managed Asset Allocation Portfolio                                                                    
          12,013,016.850 shares (cost $169,283,725).....................          --              --              --              --
     Endeavor Series Trust - T. Rowe Price International Stock Portfolio                                                           
          7,058,364.175 shares (cost $83,190,835).......................  80,041,850              --              --              --
     Endeavor Series Trust - Quest for Value Equity Portfolio                                                                      
          3,758,171.478 shares (cost $40,679,921).......................          --      48,254,922              --              --
     Endeavor Series Trust - Quest for Value Small Cap Portfolio                                                                   
          3,537,481.104 shares (cost $38,745,861).......................          --              --      40,221,161              --
     Endeavor Series Trust - U.S. Government Securities Portfolio                                                                  
          382,847.513 shares (cost $3,902,837)..........................          --              --              --       4,130,924
     Endeavor Series Trust - T. Rowe Price Equity Income Portfolio                                                                 
          746,232.876 shares (cost $8,005,473)..........................          --              --              --              --
     Endeavor Series Trust - T. Rowe Price Growth Stock Portfolio                                                                  
          688,781.322 shares (cost $7,836,507)..........................          --              --              --              --
     WRL Series Fund, Inc. - Growth Portfolio                                                                                      
          5,299,015.904 shares (cost $136,930,908)......................          --              --              --              --
                                                                        ------------    ------------    ------------    ------------
     Total investments in mutual funds..................................  80,041,850      48,254,922      40,221,161       4,130,924
                                                                        ------------    ------------    ------------    ------------
                                                                                                                                   
     Total Assets.......................................................  80,041,867      48,254,922      40,221,161       4,130,924
                                                                        ============    ============    ============    ============
                                                                                                                                   
Liabilities and Contract Owners' Equity                                                                                             
                                                                                                                                   
Liabilities:                                                                                                                       
     Contract terminations payable......................................          --              25              10              --
                                                                        ------------    ------------    ------------    ------------
     Total Liabilities..................................................          --              25              10              --
                                                                                                                                   
Contract Owners Equity:                                                                                                            
     Deferred annuity contracts terminable by owners (Notes 2 and 5)....  80,041,867      48,254,897      40,221,151       4,130,924
                                                                        ------------    ------------    ------------    ------------
                                                                          80,041,867      48,254,922      40,221,161       4,130,924
                                                                        ============    ============    ============    ============
<CAPTION> 
                                                                             T. Rowe Price   T. Rowe Price
                                                                                Equity          Growth
                                                                                Income          Stock           Growth
                                                                              Subaccount      Subaccount      Subaccount
                                                                            ------------    ------------    ------------
<S>                                                                           <C>             <C>             <C> 
Assets                                                                  
                                                                        
Cash:...................................................................               5              --              99
                                                                        
Investments in mutual funds, at current market value:                   
     Endeavor Series Trust - Money Market Portfolio                     
          21,520,328.070 shares (cost $21,520,328)......................              --              --              --
     Endeavor Series Trust - Managed Asset Allocation Portfolio         
          12,013,016.850 shares (cost $169,283,725).....................              --              --              --
     Endeavor Series Trust - T. Rowe Price International Stock Portfolio
          7,058,364.175 shares (cost $83,190,835).......................              --              --              --
     Endeavor Series Trust - Quest for Value Equity Portfolio           
          3,758,171.478 shares (cost $40,679,921).......................              --              --              --
     Endeavor Series Trust - Quest for Value Small Cap Portfolio        
          3,537,481.104 shares (cost $38,745,861).......................              --              --              --
     Endeavor Series Trust - U.S. Government Securities Portfolio       
          382,847.513 shares (cost $3,902,837)..........................              --              --              --
     Endeavor Series Trust - T. Rowe Price Equity Income Portfolio      
          746,232.876 shares (cost $8,005,473)..........................       8,380,195              --              --
     Endeavor Series Trust - T. Rowe Price Growth Stock Portfolio       
          688,781.322 shares (cost $7,836,507)..........................              --       8,410,020              --
     WRL Series Fund, Inc. - Growth Portfolio                           
          5,299,015.904 shares (cost $136,930,908)......................              --              --     155,525,730
                                                                            ------------    ------------    ------------
     Total investments in mutual funds..................................       8,380,195       8,410,020     155,525,730
                                                                            ------------    ------------    ------------
                                                                        
     Total Assets.......................................................       8,380,200       8,410,020     155,525,829
                                                                            ============    ============    ============
                                                                        
Liabilities and Contract Owners' Equity                                  
                                                                        
Liabilities:                                                            
     Contract terminations payable......................................              --               6              --
                                                                            ------------    ------------    ------------
     Total Liabilities..................................................              --               6              --
                                                                        
Contract Owners' Equity:                                                 
     Deferred annuity contracts terminable by owners (Notes 2 and 5)....       8,380,200       8,410,014     155,525,829
                                                                            ------------    ------------    ------------
                                                                               8,380,200       8,410,020     155,525,829
                                                                            ============    ============    ============
</TABLE>

                See accompanying Notes to Financial Statements.


                                       4
 
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THE PFL ENDEAVOR VARIABLE ANNUITY ACCOUNT
Statement of Operations
Period Ended June 30, 1995 or Commencement of 
Operations to June 30, 1995 (Unaudited)

<TABLE> 
<CAPTION> 
                                                                                                 Money
                                                                                                 Market
                                                                     Total                     Subaccount
                                                                   -----------                 ----------
  <S>                                                        <C>                               <C> 
  Net Investment Income (Loss)
 
  Income:
       Dividends.............................................$       4,638,857                    517,565
  Expenses:
       Administrative fee (Note 4)...........................          184,854                      5,699
       Mortality and expense risk charge (Note 4)............        3,450,700                    141,003
                                                                   -----------                 ----------
            Net investment income (loss).....................        1,003,303                    370,863
                                                                   -----------                 ----------
 
 
  Net Realized and Unrealized Capital Gain From Investments

  Net realized capital gain (loss) from sales of investments:
       Proceeds from sales...................................       62,461,305                 10,324,241
       Cost of investments sold..............................       60,826,409                 10,324,241
                                                                   -----------                 ----------
                                                                     1,634,896                       --
       Capital gain dividends...............................         2,601,739                       --
                                                                   -----------                 ----------
 
  Net realized capital gain (loss)..........................         4,236,635                       --
                                                                   -----------                 ----------
 
  Net change in unrealized appreciation
   (depreciation) of investments:
       Beginning of period..................................       (19,759,305)                      --
       End of period........................................        39,467,114                       --
                                                                   -----------                 ----------
 
            Net change in unrealized
             appreciation (depreciation) of
             investments....................................        59,226,419                       --
                                                                   -----------                 ----------
 
            Net realized and unrealized capital
             gain from investments..........................        63,463,054                       --
                                                                   -----------                 ----------
 
  Increase From Operations.................................. $      64,466,357                    370,863
                                                                   ===========                 ==========
</TABLE> 
/1/ Period from January 3, 1995 (commencement of operations) to June 30, 1995

                See accompanying Notes to Financial Statements.

                                       5
<PAGE>

================================================================================
THE PFL ENDEAVOR VARIABLE ANNUITY ACCOUNT
Statement of Operations
Period Ended June 30, 1995 or Commencement of
Operations to June 30, 1995 (Unaudited)

<TABLE>
<CAPTION>
                                                                            Managed     T. Rowe Price     Quest          Quest    
                                                                             Asset      International    for Value      for Value  
                                                                           Allocation       Stock         Equity        Small Cap 
                                                                           Subaccount    Subaccount     Subaccount      Subaccount 
                                                                           ----------   -------------   ----------      ----------
<S>                                                                        <C>          <C>             <C>             <C> 
Net Investment Income (Loss)                                         
                                                                     
Income:                                                              
    Dividends.......................................................       3,061,224          --          301,634         318,436  
Expenses:                                                                                                                           
    Administrative fee (Note 4).....................................          63,016        30,804         11,511          12,895  
    Mortality and expense risk charge (Note 4)......................       1,205,829       550,708        264,886         249,612  
                                                                          ----------    ----------      ---------       ---------
         Net investment income (loss)...............................       1,792,379      (581,512)        25,237          55,929  
                                                                          ----------    ----------      ---------        --------
Net Realized and Unrealized Capital Gain From Investments                  
                                                                             
Net realized capital gain (loss) from sales of investments                   
    Proceeds from sales.............................................      20,856,649    11,221,982      2,894,330       4,228,837  
    Cost of investments sold........................................      19,647,170    11,202,472      2,591,461       4,239,492  
                                                                          ----------    ----------      ---------       ---------
                                                                           1,209,479        19,510        302,869         (10,655) 
    Capital gain dividends..........................................            --       1,893,900        136,957         570,882 
                                                                          ----------    ----------      ---------        --------
Net realized capital gain (loss)....................................       1,209,479     1,913,410        439,826          560,227 
                                                                          ----------    ----------      ---------        ---------
Net change in unrealized appreciation                                
 (depreciation) of investments:
     Beginning of period............................................      (6,470,369)   (3,433,341)       812,987           98,422 
     End of period..................................................      13,794,652    (3,148,985)     7,575,001        1,475,300 
                                                                          ----------    ----------      ---------        ---------
                                                                     
         Net change in unrealized                                    
          appreciation (depreciation) of                             
          investments...............................................      20,265,021       284,356      6,762,014        1,376,878 
                                                                          ----------    ----------      ---------        ---------
                                                                     
         Net realized and unrealized capital                         
          gain from investments.....................................      21,474,500     2,197,766      7,201,840        1,937,105 
                                                                          ----------    ----------      ---------        ---------
Increase From Operations............................................      23,266,879     1,616,254      7,227,077        1,993,034 
                                                                          ==========    ==========      =========        =========
</TABLE> 
                         
<TABLE> 
                                                                         U.S.      T. Rowe Price    T. Rowe Price                 
                                                                      Government      Equity          Growth                      
                                                                      Securities      Income          Stock              Growth   
                                                                      Subaccount   Subaccount/1/    Subaccount/1/      Subaccount 
                                                                      ----------   ----------       ----------         ----------
<S>                                                                  <C>           <C>              <C>                <C> 
Net Investment Income (Loss)                                               
                                                                           
Income:                                                                     
    Dividends.......................................................    41,525           740              575            397,158  
Expenses:                                                              
    Administrative fee (Note 4).....................................       848           832              605             58,644  
    Mortality and expense risk charge (Note 4)......................    25,007        24,606           23,722            965,327  
                                                                     ---------       -------          -------         ----------
         Net investment income (loss)...............................    15,670       (24,698)         (23,752)          (626,813) 
                                                                     ---------      --------         --------          ----------
                                                                     
Net Realized and Unrealized Capital Gain From Investments            
                                                                  
Net realized capital gain (loss) from sales of investments        
    Proceeds from sales............................................  1,428,267     1,052,777        1,330,061          9,124,161 
    Cost of investments sold.......................................  1,374,192     1,015,388        1,254,789          9,177,204 
                                                                     ---------     ---------        ---------          ----------

                                                                        54,075        37,389           75,272            (53,043)
    Capital gain dividends..........................................     --            --               --                  --
                                                                     ---------     ---------        ---------          ----------

Net realized capital gain (loss)....................................    54,075        37,389           75,272            (53,043)
                                                                     ---------     ---------        ---------          ----------

Net change in unrealized appreciation                                
 (depreciation) of investments:
     Beginning of period............................................    (5,607)         --               --           (10,761,397)
     End of period..................................................   228,088       374,723          573,513          18,594,822
                                                                     ---------     ---------        ---------          ----------
         Net change in unrealized                                                   
          appreciation (depreciation) of                                   
          investments...............................................   233,695       374,723          573,513          29,356,219 
                                                                     ---------     ---------        ---------          ----------

                                                               
         Net realized and unrealized capital                                      
          gain from investments.....................................  287,770       412,112          648,785          29,303,176  
                                                                    ---------     ---------        ---------          ----------
       
                                                                           
Increase From Operations............................................ 303,440        387,414          625,033          26,676,363
                                                                   =========     ==========        =========          ==========
</TABLE> 

/1/ Period from January 3, 1995 (commencement of operations) to June 30, 1995

                See accompanying Notes to Financial Statements.

                                       6
<PAGE>
 
===============================================================================

The PFL Endeavor Variable Annuity Account

Statements of Changes in Contract Owners' Equity
Six Months Ended June 30, 1995 or Commencement of Operations to June 30, 1995
and Year Ended December 31, 1994 or Commencement of Operations to December 31,
1994 (Unaudited)

<TABLE>
<CAPTION>
                                                                                            Managed               T. Rowe Price
                                                                     Money                   Asset                International
                                                                     Market                Allocation                 Stock
                                           Total                   Subaccount              Subaccount               Subaccount
                                -------------------------- ------------------------ ------------------------ -----------------------

                                     1995         1994        1995         1994        1995         1994        1995        1994
<S>                             <C>           <C>          <C>         <C>          <C>        <C>           <C>         <C> 
Operations                     
                               
 Net investment income (loss)..   $1,003,303   (3,274,517)    370,863      465,670   1,792,379   (1,488,243)   (581,512) (1,109,593)

 Net realized capital gain     
   (loss)......................    4,236,635    2,419,866          --           --   1,209,479    1,977,991   1,913,410     977,924
 Net change in unrealized         
   appreciation (depreciation)    
   of investments..............   59,226,419  (29,172,129)         --           --  20,265,021  (11,852,634)    284,356  (6,194,482)
                                ------------  -----------  ----------   ---------- -----------  -----------  ----------  ----------
 Increase (decrease) from         
   operations..................   64,466,357  (30,026,780)    370,863      465,670  23,266,879  (11,362,886)  1,616,254  (6,326,151)
                                ------------  -----------  ----------   ---------- -----------  -----------  ----------  ----------
                                  
Contract Transactions            
                                  
 Net contract purchase         
   payments....................   32,625,310  234,302,912   2,295,853   23,014,906   5,430,680   89,871,864   4,230,520  36,258,430
 Transfers between funds.......            0           --   3,958,837   (2,201,349) (8,718,585)     441,178  (5,521,592)    937,439
 Transfers (to) from  general     
   account.....................   (2,231,256)   6,082,359  (2,407,123)  (3,346,951) (2,468,897)   2,115,472      41,952   1,776,331
 Contract terminations,           
   withdrawals, and other         
   deductions..................  (15,194,289) (29,167,293) (1,826,885) (11,622,320) (4,833,162)  (7,166,325) (2,502,433) (3,168,882)
                                ------------  -----------  ----------   ---------- -----------  -----------  ----------  ----------
 Increase (decrease) from      
   contract transactions.......   15,199,765  211,217,978   2,020,682    5,844,286 (10,589,964)  85,262,189  (3,751,553) 35,803,318
                                ------------  -----------  ----------   ---------- -----------  -----------  ----------  ----------
 Net increase (decrease) in    
   contract owners equity......   79,666,122  181,191,198   2,391,545    6,309,956  12,676,915   73,899,303  (2,135,299) 29,477,167
                                ------------  -----------  ----------   ---------- -----------  -----------  ----------  ----------
                               
Contract Owners' Equity        
 Beginning of period...........  469,897,347  288,706,149  19,128,655   12,818,699 170,401,472   96,502,169  82,177,166  52,699,999
                                ------------  -----------  ----------   ---------- -----------  -----------  ----------  ----------
 End of period................. $549,563,469  469,897,347  21,520,200   19,128,655 183,078,387  170,401,472  80,041,867  82,177,166
                                ============  ===========  ==========   ========== ===========  ===========  ==========  ==========
</TABLE> 

  /1/ Period from May 9, 1994 (commencement of operations) to December 31, 1994
  /2/ Period from January 3, 1995 (commencement of operations) to June 30, 1995

                See accompanying Notes to Financial Statements.

                                       7
<PAGE>
<TABLE>
<CAPTION>
                                            Quest                   Quest                    U.S.     
                                          for Value               for Value               Government     
                                            Equity                Small Cap               Securities     
                                          Subaccount              Subaccount              Subaccount     
                                   ------------------------ ----------------------- ---------------------
                                      1995         1994        1995        1994       1995       1994
<S>                                <C>          <C>         <C>         <C>         <C>        <C> 
Operations                     
                               
 Net investment income (loss)..        25,237     (318,537)     55,929    (377,316)    15,670    (16,068)
 Net realized capital gain                                                                     
   (loss)......................       439,826      123,433     560,227      87,357     54,075     (1,629)
 Net change in unrealized                                                                      
   appreciation (depreciation)                                                                 
   of investments..............     6,762,014      701,663   1,376,878    (337,832)   233,695     (5,607) 
                                   ----------   ----------  ----------  ----------  ---------  ---------
 Increase (decrease) from                                                                      
   operations..................     7,227,077      506,559   1,993,034    (627,791)   303,440    (23,304)   
                                   ----------   ----------  ----------  ----------  ---------  ---------
Contract Transactions                                                                            
                                                                                                 
 Net contract purchase                                                                           
   payments....................     5,015,571   17,773,676   3,759,333  20,426,242    725,476  1,474,717    
 Transfers between funds.......     3,792,897    1,897,752    (650,129)  1,976,528    188,325  1,559,949     
 Transfers (to) from  general                                                                    
   account.....................     1,361,808    1,495,294   1,145,901   1,381,963    (67,653)    70,947   
Contract terminations,                                                                         
   withdrawals, and other                                                                      
   deductions..................    (1,046,350)    (931,795) (1,012,749)   (854,836)   (77,287)   (23,686)  
                                   ----------   ----------  ----------  ----------  ---------  ---------
 Increase (decrease) from                                                                       
   contract transactions.......     9,123,926   20,234,927   3,242,356  22,929,897    768,861  3,081,927    
                                   ----------   ----------  ----------  ----------  ---------  ---------
 Net increase (decrease) in                                                                    
   contract owners equity......    16,351,003   20,741,486   5,235,390  22,302,106  1,072,301  3,058,623    
                                   ----------   ----------  ----------  ----------  ---------  ---------
Contract Owners' Equity         
 Beginning of period...........    31,903,894   11,162,408  34,985,761  12,683,655  3,058,623         --    
                                   ----------   ----------  ----------  ----------  ---------  ---------
 End of period.................    48,254,897   31,903,894  40,221,151  34,985,761  4,130,924  3,058,623       
                                   ==========   ==========  ==========  ==========  =========  =========
</TABLE> 

<TABLE> 
<CAPTION> 
                                 T. Rowe Price T. Rowe Price
                                     Equity       Growth
                                     Income        Stock              Growth
                                   Subaccount   Subaccount          Subaccount
                                 ------------- -------------  ------------------------
                                    1995/2/       1995/1/        1995         1994
<S>                              <C>           <C>          <C>          <C>  
Operations                     
                               
 Net investment income (loss)..       (24,698)     (23,752)    (626,813)    (430,430)     
 Net realized capital gain                                                              
   (loss)......................        37,389       75,272      (53,043)    (745,210)
 Net change in unrealized                                   
   appreciation (depreciation)                                                           
   of investments..............       374,723      573,513   29,356,219  (11,483,237)
                                    ---------   ----------  -----------  -----------
 Increase (decrease) from                                                                
   operations..................       387,414      625,033   28,676,363  (12,658,877)
                                    ---------   ----------  -----------  -----------
Contract Transactions                                                                      
                                    
 Net contract purchase                                                                     
   payments....................     2,855,267    2,281,869    6,030,741   45,483,077
 Transfers between funds.......     4,887,779    5,265,406   (3,202,938)  (4,611,497)     
 Transfers (to) from  general                                                            
   account.....................       302,498      264,179     (403,921)   2,589,303
Contract terminations,                                                  
   withdrawals, and other                                                                
   deductions..................       (52,758)     (26,473)  (3,816,192)  (5,399,449)
                                    ---------   ----------  -----------  -----------
 Increase (decrease) from                                                                
   contract transactions.......     7,992,786    7,784,981   (1,392,310)  38,061,434
                                    ---------   ----------  -----------  -----------
 Net increase (decrease) in                                                                
   contract owners equity......     8,380,200    8,410,014   27,284,053   25,402,557    
                                    ---------   ----------  -----------  -----------
Contract Owners' Equity                                    
 Beginning of period...........            --           --  128,241,776  102,839,219  
                                    ---------   ----------  -----------  -----------
 End of period.................     8,380,200    8,410,014  155,525,829  128,241,776  
                                    =========   ==========  ===========  ===========
</TABLE> 
                See accompanying Notes to Financial Statements.

                                       8
<PAGE>
 
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The PFL Endeavor Variable Annuity Account

Notes to Financial Statements
June 30, 1995 (Unaudited)

1.  Organization and Summary of Significant Accounting Policies

Organization -- The PFL Endeavor Variable Annuity Account ("Mutual Fund
Account") is a segregated investment account of PFL Life Insurance Company ("PFL
Life"), an indirect, wholly-owned subsidiary of AEGON USA, Inc. ("AUSA"), a
holding company. AUSA is an indirect, wholly-owned subsidiary of AEGON nv, a
holding company organized under the laws of The Netherlands.

The T. Rowe Price Equity Income Portfolio and the T. Rowe Price Growth Stock
Portfolio, as part of the Mutual Fund Account, commenced operations on January
3, 1995. The U.S. Government Securities Portfolio of the Endeavor Series
Trust, as part of the Mutual Fund Account, commenced operations on May 9,
1994. The Quest for Value Equity and the Quest for Value Small Cap Portfolios
of the Endeavor Series Trust, as part of the Mutual Fund Account, commenced
operations May 3, 1993. The investment advisor of the Endeavor Series Trust is
Endeavor Investment Advisors, a general partnership between Endeavor
Management Co. and AUSA Financial Markets, Inc., an affiliate of PFL Life. The
investment adviser for the WRL Series Fund, Inc. is Western Reserve Life
Assurance Co. of Ohio, an affiliate of PFL Life.

The Mutual Fund Account is registered with the Securities and Exchange
Commission as a Unit Investment Trust pursuant to provisions of the Investment
Company Act of 1940.

Investments -- Net purchase payments received by the Mutual Fund Account are
invested in the portfolios of the Endeavor Series Trust, and the Growth
Portfolio of the WRL Series Fund, Inc. (collectively the "Series Funds"), as
selected by the contract owner. Investments are stated at the closing net
asset values per share on June 30, 1995.

Realized capital gains and losses from sale of shares in the Series Funds are
determined on the first-in, first-out basis. Investment transactions are
accounted for on the trade date (date the order to buy or sell is executed)
and dividend income is recorded on the ex-dividend date. Unrealized gains or
losses from investments in the Series Funds are credited or charged to
contract owners equity.

Dividend Income -- Dividends received from the Series Funds investments are
reinvested to purchase additional mutual fund shares.

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<PAGE>
 
2.  Contract Owners' Equity

Contract owners' equity includes an amount of $2,194,312, which represents the
current value of PFL Life's capital contribution of $1,900,000. A summary of
deferred annuity contracts terminable by owners at June 30, 1995 follows:

<TABLE>
<CAPTION>
                                                            Accumulation
                                           Accumulation          Unit              Total
  Subaccount                               Units Owned           Value          Contract Value
 ------------                           ----------------   --------------      ----------------
<S>                                     <C>              <C>                <C>
Money Market ........................     19,666,908.798     $1.094234           $21,520,200
Managed Asset Allocation ............    123,090,236.829      1.487351           183,078,387
T. Rowe Price International Stock ...     72,967,386.696      1.096954            80,041,867
Quest for Value Equity ..............     38,266,013.525      1.261038            48,254,897
Quest for Value Small Cap ...........     35,571,651.209      1.130708            40,221,151
U.S. Government Securities ..........      3,851,771.114      1.072474             4,130,924
T. Rowe Price Equity Income .........      7,513,051.029      1.115419             8,380,200
T. Rowe Price Growth Stock ..........      6,934,566.856      1.212767             8,410,014
Growth ..............................     12,606,731.394     12.336729           155,525,829
                                                                               -------------
                                                                                $549,563,469
                                                                               =============
</TABLE> 
 
 A summary of changes in contract owners account units follows:

<TABLE> 
<CAPTION> 
                                                T. Rowe                                U.S.      T. Rowe     T. Rowe
                                  Managed        Price         Quest     Quest      Government    Price       Price
                     Money         Asset     International   for Value  for Value   Securities    Equity      Growth
                     Market      Allocation      Stock        Equity    Small Cap    Portfolio    Income       Stock      Growth
                   Subaccount    Subaccount    Subaccount   Subaccount  Subaccount   Subaccount  Subaccount  Subaccount Subaccount
                   ----------    ----------    ----------   ----------  ----------   ----------  ----------  ---------- ----------
<S>                <C>           <C>         <C>            <C>         <C>         <C>          <C>         <C>        <C> 
Units outstanding 
  at 1/1/94.......  12,190,858    69,252,243    45,569,234   10,958,837  11,449,957      --          --          --      9,252,403
Units purchased...  21,768,210    65,293,446    31,452,554   17,192,747  18,848,853  1,486,305       --          --      4,241,096
Units redeemed
  and transferred. (16,122,228)   (3,635,702)     (503,744)   2,360,647   2,308,538  1,616,367       --          --       (734,541)
                    -----------   -----------   -----------  ----------  ----------  ---------   ---------   ---------  ----------
Units outstanding 
  at 12/31/94.....  17,836,840   130,909,987    76,518,044   30,512,231  32,607,348  3,102,672       --          --     12,758,958


Units purchased...   2,120,411     3,953,844     3,947,324    4,269,327   3,462,968    700,089   2,636,148   1,987,268     544,091
Units redeemed
  and transferred.    (290,342)  (11,773,594)   (7,497,981)   3,484,456    (498,665)    49,010   4,876,903   4,947,299    (696,318)
                    -----------   -----------   -----------  ----------  ----------  ---------  ----------   ---------  ----------
Units outstanding     
  at 6/30/95......  19,666,908   123,090,237    72,967,387   38,266,014  35,571,651  3,851,771   7,513,051   6,934,567  12,606,731
                    ==========    ===========   ==========   ==========  ==========  =========  ===========  =========  ==========
</TABLE>

3. Taxes
Operations of the Mutual Fund Account form a part of PFL Life, which is taxed
as a life insurance company under Subchapter L of the Internal Revenue Code of
1986, as amended (the "Code"). The operations of the Mutual Fund Account are
accounted for separately from other operations of PFL Life for purposes of
federal income taxation. The Mutual Fund Account is not separately taxable as
a regulated investment company under Subchapter M of the Code and is not
otherwise taxable as an entity separate from PFL Life. Under existing federal
income tax laws, the income of the Mutual Fund Account, to the extent applied
to increase reserves under the variable annuity contracts, is not taxable to
PFL Life.

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<PAGE>
 
4. Administrative, Mortality and Expense Risk Charge

Administrative charges include an annual charge of $35 per contract which will
commence on the first policy anniversary of each contract owners account.
Charges for administrative fees to the variable annuity contracts are an
expense of the Mutual Fund Account.

PFL Life deducts a daily charge equal to an annual rate of 1.25% of the value
of the contract owners individual account as a charge for assuming certain
mortality and expense risks. PFL Life also deducts a daily charge equal to an
annual rate of .15% of the contract owners individual account for
administrative expenses.


5. Net Assets

At June 30, 1995 contract owners' equity was comprised of:
<TABLE>
<CAPTION>
                                                                                          T. Rowe       Quest         Quest     
                                                                            Managed        Price         for           for      
                                                               Money         Asset     International    Value         Value     
                                                               Market      Allocation      Stock        Equity       Small Cap  
                                                  Total       Subacct.      Subacct.      Subacct.      Subacct.      Subacct.  
                                              ----------    -----------    ----------   ------------   ----------   -----------
<S>                                         <C>             <C>          <C>            <C>           <C>           <C>         
Unit transactions, accumulated                                                                                                  
  net investment income and                                                                                                     
  realized capital gains ................. $ 510,096,524    21,520,200   169,283,735    83,190,852    40,679,896    38,745,851  
Adjustment for appreciation                                                                                                     
  (depreciation) to market value .........    39,467,114            --    13,794,652    (3,148,985)    7,575,001     1,475,300  
                                            ------------   -----------   -----------    ----------   -----------    ----------
Total Contract Owners Equity ............. $ 549,563,469    21,520,200   183,078,387    80,041,867    48,254,897    40,221,151
                                            ============   ===========   ===========    ==========   ===========    ==========
<CAPTION>
                                                                      T. Rowe        T. Rowe                 
                                                          U.S.         Price          Price                  
                                                       Government      Equity         Growth                 
                                                       Securities      Income         Stock        Growth    
                                                        Subacct.       Subacct.      Subacct.      Subacct.
                                                      ------------    ----------    ----------    ----------
<S>                                                    <C>            <C>           <C>         <C>          
Unit transactions, accumulated                                                                               
  net investment income and                                                                                  
  realized capital gains .................             3,902,836      8,005,477     7,836,501   136,931,007  
Adjustment for appreciation                                                                                  
  (depreciation) to market value .........               228,088        374,723       573,513    18,594,822  
                                                      ----------     ----------    ----------   -----------
Total Contract Owners Equity .............             4,130,924      8,380,200     8,410,014   155,525,829
                                                      ===========    ==========    ==========   ===========
</TABLE>                                                          

6.  Purchases and Sales of Investment Securities
The aggregate cost of purchases and proceeds from sales of investments were as
follows:

<TABLE>
<CAPTION>
 
 
                                           Period Ended June 30, 1995 or Commencement of Operations to June 30, 1995
                                      and Year Ended December 31, 1994 or Commencement of Operations to December 31, 1994
                                      ------------------------------------------------------------------------------------

                                                                  1995                     1994
                                                         Purchases      Sales     Purchases      Sales
                                                        -----------   ---------  -----------   ----------
<S>                                                   <C>             <C>         <C>          <C>       
Endeavor Series Trust                                                                                                               

   Money Market Portfolio ........................    $  12,684,247   10,324,241   43,579,370  37,253,502                           

   Managed Asset Allocation  Portfolio ...........       11,900,445   20,856,649  103,215,961  19,396,350                           

   T. Rowe Price International Stock Portfolio ...        8,707,466   11,221,982   43,503,521   8,786,625                           

   Quest for Value Equity Portfolio ..............       12,159,570    2,894,330   22,790,075   2,862,770                           

   Quest for Value Small Cap Portfolio ...........        8,074,353    4,228,837   26,582,382   4,018,338                           

   U.S. Government Securities Portfolio ..........        2,209,802    1,428,267    3,471,600     402,745                           

   T. Rowe Price Equity Income Portfolio .........        9,020,860    1,052,777        --          --
   T. Rowe Price Growth Stock Portfolio ..........        9,091,296    1,330,061        --          --
WRL Series Fund, Inc.
   Growth Portfolio ..............................        7,009,854    9,124,161   47,107,997   9,507,090
                                                       ------------  -----------  -----------  ----------
                                                      $  80,857,893   62,461,305  290,250,906  82,227,420
                                                       ============  ===========  ===========  ==========
</TABLE> 

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                                   2314 795
                                    TXS900


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================================================================================
                           Endeavor Variable Annuity



                                The PFL Endeavor
                            Variable Annuity Account
                               Semi-Annual Report
                                 June 30, 1995





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