PFL ENDEAVOR VARIABLE ANNUITY ACCOUNT /NEW/
N-30D, 1995-09-08
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                                       1
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================================================================================

Dear Valued Policyholder:

We are pleased to present the Semi-Annual Report of the PFL Endeavor Platinum
Variable Annuity Account for the period ending June 30, 1995. This report
contains information on the following subaccounts:

     Money Market
     Managed Asset Allocation
     T. Rowe Price International Stock
     Quest For Value Equity
     Quest For Value Small Cap
     U.S. Government Securities
     T. Rowe Price Equity Income
     T. Rowe Price Growth Stock
     Growth
 
In addition to the variable annuity report, reports of the underlying mutual
fund portfolios are enclosed. These reports give you insight regarding the
underlying investments in your variable annuity policy.

We are pleased that you have chosen the Endeavor Platinum Variable Annuity to be
part of your financial future. We look forward to serving you in the future.

Sincerely,

/s/ William L. Busler

William L. Busler
President
PFL Life Insurance Company

                                       2
<PAGE>
 
================================================================================

THE PFL ENDEAVOR PLATINUM VARIABLE ANNUITY ACCOUNT
BALANCE SHEET

June 30, 1995 (Unaudited)

<TABLE>
<CAPTION>
                                                                                                    MANAGED  
                                                                                          MONEY      ASSET   
                                                                                         MARKET    ALLOCATION
                                                                             TOTAL     SUBACCOUNT  SUBACCOUNT
                                                                           ---------   ----------  ----------
<S>                                                                      <C>           <C>         <C>         
ASSETS                                                                                                       
                                                                                                             
Cash:..................................................................  $        29           3        --   
Investments in mutual funds, at current market value:                                                        
   Endeavor Series Trust - Money Market Portfolio                                                            
      2,293,210.420 shares (cost $2,293,210)...........................    2,293,210   2,293,210        --   
   Endeavor Series Trust - Managed Asset Allocation Portfolio                                                
      145,914.831 shares (cost $2,008,345).............................    2,223,742        --     2,223,742 
   Endeavor Series Trust - T. Rowe Price International Stock Portfolio                                       
      207,534.924 shares (cost $2,379,907).............................    2,353,446        --          --   
   Endeavor Series Trust - Quest for Value Equity Portfolio                                                  
      135,772.074 shares (cost $1,522,121).............................    1,743,313        --          --     
   Endeavor Series Trust - Quest for Value Small Cap Portfolio                                               
      144,250.007 shares (cost $1,569,679).............................    1,640,122        --          --     
   Endeavor Series Trust - U.S. Government Securities Portfolio                                              
      104,619.525 shares (cost $1,073,884).............................    1,128,844        --          --     
   Endeavor Series Trust - T. Rowe Price Equity Income Portfolio                                             
      46,239.691 shares (cost $494,994)................................      519,271        --          --     
   Endeavor Series Trust - T. Rowe Price Growth Stock Portfolio                                              
      45,445.297 shares (cost $517,516)................................      554,887        --          --   
   WRL Series Fund, Inc. - Growth Portfolio                                                                  
      121,785.025 shares (cost $3,052,392).............................    3,574,381        --          --   
                                                                          ----------   ---------   --------- 
   Total investments in mutual funds...................................   16,031,216   2,293,210   2,223,742  
                                                                          ----------   ---------   --------- 
   Total Assets........................................................  $16,031,245   2,293,213   2,223,742 
                                                                          ==========   =========   ========= 
LIABILITIES AND CONTRACT OWNERS' EQUITY                                                                      
                                                                                                             
Liabilities:                                                                                                 
   Contract terminations payable.......................................  $        39        --            10    
                                                                          ----------   ---------   --------- 
   Total Liabilities...................................................           39        --            10     
                                                                                                             
Contract Owners' Equity:                                                                                     
 Deferred annuity contracts terminable by owners (Notes 2 and 5).......   16,031,206   2,293,213   2,223,732 
                                                                          ----------   ---------   ---------  
                                                                         $16,031,245   2,293,213   2,223,742  
                                                                          ==========   =========   =========   
</TABLE>
                See accompanying Notes to Financial Statements

                                       3
<PAGE>
 
================================================================================

THE PFL ENDEAVOR PLATINUM VARIABLE ANNUITY ACCOUNT
BALANCE SHEET

June 30, 1995 (Unaudited)

<TABLE>
<CAPTION>
                                                                         T. ROWE PRICE     QUEST        QUEST     
                                                                         INTERNATIONAL   FOR VALUE    FOR VALUE   
                                                                            STOCK          EQUITY     SMALL CAP   
                                                                          SUBACCOUNT     SUBACCOUNT   SUBACCOUNT  
                                                                         ------------    ----------   ----------  
<S>                                                                      <C>             <C>          <C>        
ASSETS                                                                                                           
                                                                                                                 
Cash:..................................................................          21          --           --      
Investments in mutual funds, at current market value:                                                             
   Endeavor Series Trust - Money Market Portfolio                                                                
      2,293,210.420 shares (cost $2,293,210)...........................        --            --           --      
   Endeavor Series Trust - Managed Asset Allocation Portfolio                                                     
      145,914.831 shares (cost $2,008,345).............................        --            --           --      
   Endeavor Series Trust - T. Rowe Price International Stock Portfolio                                            
      207,534.924 shares (cost $2,379,907).............................   2,353,446          --           --      
   Endeavor Series Trust - Quest for Value Equity Portfolio                                                       
      135,772.074 shares (cost $1,522,121).............................        --         1,743,313       --       
   Endeavor Series Trust - Quest for Value Small Cap Portfolio                                                    
      144,250.007 shares (cost $1,569,679).............................        --            --        1,640,122   
   Endeavor Series Trust - U.S. Government Securities Portfolio                                                   
      104,619.525 shares (cost $1,073,884).............................        --            --           --       
   Endeavor Series Trust - T. Rowe Price Equity Income Portfolio                                                 
      46,239.691 shares (cost $494,994)................................        --            --           --       
   Endeavor Series Trust - T. Rowe Price Growth Stock Portfolio                                                  
      45,445.297 shares (cost $517,516)................................        --            --           --      
   WRL Series Fund, Inc. - Growth Portfolio                                                                      
      121,785.025 shares (cost $3,052,392).............................        --            --           --      
                                                                          ---------      ----------   ----------  
   Total investments in mutual funds...................................   2,353,446       1,743,313    1,640,122  
                                                                          ---------      ----------   ----------  
   Total Assets........................................................   2,353,467       1,743,313    1,640,122  
                                                                          =========      ==========   ==========  
LIABILITIES AND CONTRACT OWNERS' EQUITY                                                                          
                                                                                                                 
Liabilities:                                                                                                     
   Contract terminations payable.......................................        --                 9           17    
                                                                          ---------      ----------   ----------  
   Total Liabilities...................................................        --                 9           17     
                                                                                                                  
Contract Owners' Equity:                                                                                         
 Deferred annuity contracts terminable by owners (Notes 2 and 5).......   2,353,467       1,743,304    1,640,105  
                                                                          ---------      ----------   ----------  
                                                                          2,353,467       1,743,313    1,640,122  
                                                                          =========      ==========   ==========
</TABLE>

<TABLE> 
<CAPTION> 
                                                                             U.S.     T. ROWE PRICE   T. ROWE PRICE               
                                                                          GOVERNMENT     EQUITY          GROWTH                    
                                                                          SECURITIES     INCOME           STOCK        GROWTH      
                                                                          SUBACCOUNT   SUBACCOUNT      SUBACCOUNT    SUBACCOUNT    
                                                                          ----------   ----------      ----------    ----------    
<S>                                                                       <C>          <C>            <C>            <C>         
ASSETS                                                                                                                           
                                                                                                                                 
Cash:..................................................................            5        --              --            --        
Investments in mutual funds, at current market value:                                                                            
   Endeavor Series Trust - Money Market Portfolio                                                                                
      2,293,210.420 shares (cost $2,293,210)...........................        --           --              --            --        
   Endeavor Series Trust - Managed Asset Allocation Portfolio                                                                      
      145,914.831 shares (cost $2,008,345).............................        --           --              --            --        
   Endeavor Series Trust - T. Rowe Price International Stock Portfolio                                                             
      207,534.924 shares (cost $2,379,907).............................        --           --              --            --        
   Endeavor Series Trust - Quest for Value Equity Portfolio                                                                        
      135,772.074 shares (cost $1,522,121).............................        --           --              --            --        
   Endeavor Series Trust - Quest for Value Small Cap Portfolio                                                                     
      144,250.007 shares (cost $1,569,679).............................        --           --              --            --        
   Endeavor Series Trust - U.S. Government Securities Portfolio                                                                    
      104,619.525 shares (cost $1,073,884).............................    1,128,844        --              --            --       
   Endeavor Series Trust - T. Rowe Price Equity Income Portfolio                                                                 
      46,239.691 shares (cost $494,994)................................        --         519,271           --            --       
   Endeavor Series Trust - T. Rowe Price Growth Stock Portfolio                                                                  
      45,445.297 shares (cost $517,516)................................        --           --            554,887         --    
   WRL Series Fund, Inc. - Growth Portfolio                                                                                       
      121,785.025 shares (cost $3,052,392).............................        --           --              --        3,574,381 
                                                                          ----------    ---------      ----------    ----------   
   Total investments in mutual funds...................................    1,128,844      519,271         554,887     3,574,381    
                                                                          ----------    ---------      ----------    ----------  
   Total Assets........................................................    1,128,849      519,271         554,887     3,574,381   
                                                                          ==========    =========      ==========    ==========  
LIABILITIES AND CONTRACT OWNERS' EQUITY                                                                                          
                                                                                                                                 
Liabilities:                                                                                                                      
   Contract terminations payable.......................................        --               1               2         --     
                                                                          ----------    ---------      ----------    ----------  
   Total Liabilities...................................................        --               1               2         --     
                                                                                                                                 
Contract Owners' Equity:                                                                                                         
 Deferred annuity contracts terminable by owners (Notes 2 and 5).......    1,128,849      519,270         554,885     3,574,381    
                                                                          ----------    ---------      ----------    ----------  
                                                                           1,128,849      519,271         554,887     3,574,381 
                                                                          ==========    =========      ==========    ==========   
</TABLE> 
                See accompanying Notes to Financial Statements

                                       4

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================================================================================

THE PFL ENDEAVOR PLATINUM VARIABLE ANNUITY ACCOUNT
STATEMENT OF OPERATIONS
Six Months Ended June 30, 1995 or Commencement
of Operations to June 30, 1995 (Unaudited)

<TABLE>
<CAPTION>
                                                                                     
                                                                            MONEY      
                                                                            MARKET     
                                                                  TOTAL   SUBACCOUNT   
                                                                 ------   ---------- 
<S>                                                           <C>         <C>       
NET INVESTMENT INCOME (LOSS)                                                         
Income:                                                                              
  Dividends.................................................  $   125,816     49,128 
Expenses:                                                                            
  Administrative fee........................................          106       --   
  Mortality and expense risk charge (Note 4)................       98,898     15,482 
                                                               ----------  --------- 
     Net investment income (loss)...........................       26,812     33,646 
                                                               ----------  --------- 
NET REALIZED AND UNREALIZED CAPITAL GAIN                                             
 FROM INVESTMENTS                                                                    
                                                                                     
Net realized capital gain (loss) from sales                                          
 of investments:                                                                     
  Proceeds from sales.......................................    2,052,293  1,103,642 
  Cost of investments sold..................................    2,029,919  1,103,642 
                                                               ----------  --------- 
                                                                   22,374       --   
  Capital gain dividends....................................       77,628       --   
                                                               ----------  --------- 
Net realized capital gain...................................      100,002       --   
                                                               ----------  --------- 
Net change in unrealized appreciation                                                
 (depreciation) of investments:                                                      
   Beginning of period......................................      (99,307)      --   
   End of period............................................    1,119,169       --   
                                                               ----------  --------- 
     Net change in unrealized appreciation (depreciation)                            
      of investments........................................    1,218,476       --   
                                                               ----------  --------- 
     Net realized and unrealized capital gain  from                                  
      investments...........................................    1,318,478       --   
                                                               ----------  --------- 
INCREASE FROM OPERATIONS....................................  $ 1,345,290     33,646   
                                                               ==========  ========= 
</TABLE>

                See accompanying Notes to Financial Statements.

                                       5

<PAGE>
 
================================================================================

THE PFL ENDEAVOR PLATINUM VARIABLE ANNUITY ACCOUNT
STATEMENT OF OPERATIONS
Six Months Ended June 30, 1995 or Commencement
of Operations to June 30, 1995 (Unaudited)

<TABLE>
<CAPTION>
                                                                  MANAGED     T. ROWE PRICE     QUEST     
                                                                   ASSET      INTERNATIONAL   FOR VALUE     
                                                                 ALLOCATION       STOCK         EQUITY      
                                                                 SUBACCOUNT    SUBACCOUNT     SUBACCOUNT    
                                                                 ----------    ----------     ----------
<S>                                                                <C>           <C>           <C>         
NET INVESTMENT INCOME (LOSS)                                    
Income:                                                         
  Dividends.................................................         32,841          --            9,740
Expenses:                                                     
  Administrative fee........................................             18            16             14
  Mortality and expense risk charge (Note 4)................         15,902        16,872         10,463
                                                                  ---------     ---------      --------- 
     Net investment income (loss)...........................         16,921       (16,888)          (737)
                                                                  ---------     ---------      --------- 
NET REALIZED AND UNREALIZED CAPITAL GAIN                      
 FROM INVESTMENTS                                             
                                                              
Net realized capital gain (loss) from sales                   
 of investments:                                              
  Proceeds from sales.......................................        165,639       175,165         53,871
  Cost of investments sold..................................        159,332       185,338         49,659
                                                                  ---------     ---------      --------- 
                                                                      6,307       (10,173)         4,212
  Capital gain dividends....................................           --          52,569          4,437
                                                                  ---------     ---------      --------- 
Net realized capital gain...................................          6,307        42,396          8,649
                                                                  ---------     ---------      --------- 
Net change in unrealized appreciation                         
 (depreciation) of investments:                               
   Beginning of period......................................        (10,491)      (71,432)          (160)
   End of period............................................        215,397       (26,461)       221,192
                                                                  ---------     ---------      --------- 
     Net change in unrealized appreciation (depreciation)     
      of investments........................................        225,888        44,971        221,352
                                                                  ---------     ---------      ---------
     Net realized and unrealized capital gain  from           
      investments...........................................        232,195        87,367        230,001
                                                                  ---------     ---------      ---------  
INCREASE FROM OPERATIONS....................................        249,116        70,479        229,264    
                                                                  =========     =========      ========= 
</TABLE>

<TABLE> 
<CAPTION> 
                                                                  QUEST       U.S.       T. ROWE PRICE  T. ROWE PRICE
                                                                FOR VALUE   GOVERNMENT      EQUITY         GROWTH     
                                                                SMALL CAP   SECURITIES      INCOME         STOCK         GROWTH
                                                                SUBACCOUNT  SUBACCOUNT    SUBACCOUNT/1/  SUBACCOUNT/2/  SUBACCOUNT
                                                                ----------  ----------    ----------     ----------     ----------
<S>                                                                <C>         <C>           <C>           <C>           <C> 
NET INVESTMENT INCOME (LOSS)
Income:                                                     
  Dividends.................................................       11,567     10,345           238         2,388          9,569   
Expenses:                                                                                                                     
  Administrative fee........................................           17        --            --              7             34  
  Mortality and expense risk charge (Note 4)................        9,493      6,754         1,754         1,578         20,600  
                                                               ----------  ---------     ---------     ---------      ---------  
     Net investment income (loss)...........................        2,057      3,591        (1,516)          803        (11,065) 
                                                               ----------  ---------     ---------     ---------      ---------  
NET REALIZED AND UNREALIZED CAPITAL GAIN                          
 FROM INVESTMENTS                                                 
                                                                  
Net realized capital gain (loss) from sales                       
 of investments:                                                  
  Proceeds from sales.......................................      141,355    189,187        21,442        33,353        168,639   
  Cost of investments sold..................................      140,684    183,632        19,903        29,417        158,312   
                                                               ----------  ---------     ---------     ---------      ---------  
                                                                      671      5,555         1,539         3,936         10,327     

  Capital gain dividends....................................       20,622        --            --            --             --    
                                                               ----------  ---------     ---------     ---------      ---------  
Net realized capital gain...................................       21,293      5,555         1,539         3,936         10,327   
                                                               ----------  ---------     ---------     ---------      ---------     
Net change in unrealized appreciation                             
 (depreciation) of investments:                                   
   Beginning of period......................................       10,289       (824)          --            --         (26,689)  
   End of period............................................       70,443     54,960        24,278        37,371        521,989   
                                                               ----------  ---------     ---------     ---------      ---------  
     Net change in unrealized appreciation (depreciation)         
      of investments........................................       60,154     55,784        24,278        37,371        548,678   
                                                               ----------  ---------     ---------     ---------      ---------   
     Net realized and unrealized capital gain  from               
      investments...........................................       81,447     61,339        25,817        41,307        559,005   
                                                               ----------  ---------     ---------     ---------      ---------   
INCREASE FROM OPERATIONS....................................       83,504     64,930        24,301        42,110        547,940   
                                                               ==========  =========     =========     =========      =========  
</TABLE>                                           

/1/ Period from January 20, 1995 (commencement of operations) to June 30, 1995.
/2/ Period from January 5, 1995 (commencement of operations) to June 30, 1995.

                See accompanying Notes to Financial Statements.

                                       6

<PAGE>
 
================================================================================

THE PFL ENDEAVOR PLATINUM VARIABLE ANNUITY ACCOUNT
STATEMENT OF CHANGES IN CONTRACT OWNERS' EQUITY
Six Months Ended June 30, 1995 or Commencement of Operations to June 30, 1995
and Period from July 5, 1994 (commencement of operations)
through December 31, 1994 (Unaudited)

<TABLE>
<CAPTION>
                                                                                          MANAGED                T. ROWE PRICE
                                                                  MONEY                    ASSET                 INTERNATIONAL
                                                                  MARKET                 ALLOCATION                  STOCK
                                           TOTAL                SUBACCOUNT               SUBACCOUNT                SUBACCOUNT
                                    --------------------    -------------------      -------------------      --------------------
                                     1995         1994       1995         1994        1995         1994        1995          1994
                                     ----         ----       ----         ----        ----         ----        ----          ----   

<S>                               <C>           <C>         <C>          <C>          <C>          <C>         <C>           <C> 
OPERATIONS                                                                                                
 Net investment income          
  (loss)........................  $   26,812      (3,370)     33,646      11,861       16,921      (4,384)      (16,888)     (6,379)

 Net realized capital           
  gain (loss)...................     100,002       2,320        --         --           6,307         469        42,396      (1,436)

 Net change in unrealized       
  appreciation (depreciation)   
  of investments................   1,218,476     (99,307)       --         --         225,888     (10,491)       44,971     (71,432)
                                   ---------   ---------   ---------   ---------    ---------   ---------     ---------   ---------
 Increase (decrease) from       
  operations....................   1,345,290    (100,357)     33,646      11,861      249,116     (14,406)       70,479     (79,247)
                                   ---------   ---------   ---------   ---------    ---------   ---------     ---------   ---------

CONTRACT TRANSACTIONS           
                                
 Net contract purchase          
  payments......................   7,791,604   7,994,206   1,679,067   1,534,909      629,400   1,331,887       949,917   1,535,637
 Transfers between funds........        --          --      (351,985)     69,900       68,085     (14,187)       85,673     (97,952)

 Contract terminations,         
  withdrawals, and other        
  deductions....................    (921,039)    (78,498)   (612,785)    (71,400)     (25,616)       (547)     (110,733)       (307)
                                   ---------   ---------   ---------   ---------    ---------   ---------     ---------   ---------
 Increase from contract         
  transactions..................   6,870,565   7,915,708     714,297   1,533,409      671,869   1,317,153       924,857   1,437,378
                                   ---------   ---------   ---------   ---------    ---------   ---------     ---------   ---------
 Net increase in contract       
  owners' equity................   8,215,855   7,815,351     747,943   1,545,270      920,985   1,302,747       995,336   1,358,131
                                   ---------   ---------   ---------   ---------    ---------   ---------     ---------   ---------
                                
CONTRACT OWNERS' EQUITY         
 Beginning of period............   7,815,351        --     1,545,270        --      1,302,747        --       1,358,131        --
                                   ---------   ---------   ---------   ---------    ---------   ---------     ---------   ---------
 End of period.................. $16,031,206   7,815,351   2,293,213   1,545,270    2,223,732   1,302,747     2,353,467   1,358,131
                                  ==========   =========   =========   =========    =========   =========     =========   =========
</TABLE>

/1/ Period from January 20, 1995 (commencement of operations) to June 30, 1995.
/2/ Period from January 5, 1995 (commencement of operations) to June 30, 1995.
 
                See accompanying Notes to Financial Statements.

                                       7

<PAGE>
 
================================================================================
<TABLE>
<CAPTION>
                                            QUEST                 QUEST               U.S.        
                                          FOR VALUE             FOR VALUE          GOVERNMENT     
                                           EQUITY               SMALL CAP          SECURITIES     
                                         SUBACCOUNT            SUBACCOUNT          SUBACCOUNT     
                                      ----------------      ----------------    ----------------  
                                       1995      1994        1995      1994      1995      1994   
                                       ----      ----        ----      ----      ----      ----   
<S>                                    <C>      <C>         <C>       <C>        <C>       <C> 
OPERATIONS                                    
 Net investment income                        
  (loss)........................          (737) (2,196)      2,057    (2,031)    3,591    (1,552) 
 Net realized capital                         
  gain (loss)...................         8,649     275      21,293     1,312     5,555       (29)  
 Net change in unrealized                                                                        
  appreciation (depreciation)                 
  of investments................       221,352    (160)     60,154    10,289    55,784      (824)   
                                     --------- -------   ---------   ------- ---------   -------   
 Increase (decrease) from                     
  operations....................       229,264  (2,081)     83,504     9,570    64,930    (2,405)    
                                     --------- -------   ---------   ------- ---------   -------       
CONTRACT TRANSACTIONS               
                                    
 Net contract purchase              
  payments......................       649,861 732,058     937,099   695,430   696,402   449,895      
 Transfers between funds........       156,129  18,200     (30,336)  (27,721)  (69,348)     --        
 Contract terminations,                                                                                 
  withdrawals, and other              
  deductions....................       (38,842) (1,285)    (26,412)   (1,029)   (7,002)   (3,623)     
                                     --------- -------   ---------   ------- ---------   -------   
 Increase from contract                                                                                 
  transactions..................       767,148 748,973     880,351   666,680   620,052   446,272      
                                     --------- -------   ---------   ------- ---------   -------   
 Net increase in contract                                                                               
  owners' equity................       996,412 746,892     963,855   676,250   684,982   443,867      
                                     --------- -------   ---------   ------- ---------   -------     
CONTRACT OWNERS' EQUITY              
 Beginning of period............       746,892     --      676,250      --     443,867      --     
                                     --------- -------   ---------   ------- ---------   -------
 End of period..................     1,743,304 746,892   1,640,105   676,250 1,128,849   443,867   
                                     ========= =======   =========   ======= =========   =======   
</TABLE> 

<TABLE> 
<CAPTION> 
                                                                                                                     
                                                                                                                              
                                    T. ROWE PRICE  T. ROWE PRICE                           
                                        EQUITY        GROWTH                               
                                        INCOME         STOCK              GROWTH           
                                      SUBACCOUNT    SUBACCOUNT          SUBACCOUNT         
                                      ----------    ----------      ------------------     
                                        1995/1/       1995/2/        1995        1994      
                                        ----          ----           ----        ----      
<S>                                     <C>          <C>         <C>         <C> 
OPERATIONS                          
 Net investment income                 
  (loss)........................        (1,516)         803        (11,065)      1,311     
 Net realized capital                 
  gain (loss)...................         1,539        3,936         10,327       1,729     
 Net change in unrealized                                                                  
  appreciation (depreciation)         
  of investments................        24,278       37,371        548,678     (26,689)     
                                      --------     --------      ---------   --------- 
 Increase (decrease) from             
  operations....................        24,301       42,110        547,940     (23,649)      
                                      --------     --------      ---------   ---------     
CONTRACT TRANSACTIONS                 
                                      
 Net contract purchase                
  payments......................       445,805      462,321      1,341,732   1,714,390        
 Transfers between funds........        49,789       62,724         29,269      51,760        
 Contract terminations,                                                                       
  withdrawals, and other              
  deductions....................          (625)     (12,270)       (86,754)       (307)        
                                      --------     --------      ---------   --------- 
 Increase from contract                                                                        
  transactions..................       494,969      512,775      1,284,247   1,765,843         
                                      --------     --------      ---------   --------- 
 Net increase in contract                                                                      
  owners' equity................       519,270      554,885      1,832,187   1,742,194         
                                      --------     --------      ---------   ---------      
CONTRACT OWNERS' EQUITY               
 Beginning of period............          --           --        1,742,194        --            
                                      --------     --------      ---------   --------- 
 End of period..................       519,270      554,885      3,574,381   1,742,194           
                                      ========     ========      =========   ========= 
</TABLE> 
                See accompanying Notes to Financial Statements.

                                       8
 
<PAGE>
 
================================================================================

THE PFL ENDEAVOR PLATINUM VARIABLE ANNUITY ACCOUNT
NOTES TO FINANCIAL STATEMENTS
June 30, 1995 (Unaudited)

1.  ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization -- The PFL Endeavor Platinum Variable Annuity Account ("Mutual Fund
Account") is a segregated investment account of PFL Life Insurance Company ("PFL
Life"), an indirect, wholly-owned subsidiary of AEGON USA, Inc. ("AUSA"), a
holding company. AUSA is an indirect, wholly-owned subsidiary of AEGON nv, a
holding company organized under the laws of The Netherlands.

The T. Rowe Price Equity Income Portfolio, as part of the Mutual Fund Account,
commenced operations on January 20, 1995. The T. Rowe Price Growth Stock
Portfolio, as part of the Mutual Fund Account, commenced operations on January
5, 1995. All other subaccounts of the Mutual Fund Account commenced operations
on July 5, 1994. The investment advisor of the Endeavor Series Trust is Endeavor
Investment Advisors, a general partnership between Endeavor Management Co. and
AUSA Financial Markets, Inc., an affiliate of PFL Life. The investment adviser
for the WRL Series Fund, Inc. is Western Reserve Life Assurance Co. of Ohio, an
affiliate of PFL Life.

The Mutual Fund Account is registered with the Securities and Exchange
Commission as a Unit Investment Trust pursuant to provisions of the Investment
Company Act of 1940.

Investments -- Net purchase payments received by the Mutual Fund Account are
invested in the portfolios of the Endeavor Series Trust, and the Growth
Portfolio of the WRL Series Fund, Inc. (collectively the "Series Funds"), as
selected by the contract owner. Investments are stated at the closing net asset
values per share on June 30, 1995.

Realized capital gains and losses from sale of shares in the Series Funds are
determined on the first-in, first-out basis. Investment transactions are
accounted for on the trade date (date the order to buy or sell is executed) and
dividend income is recorded on the ex-dividend date. Unrealized gains or losses
from investments in the Series Funds are credited or charged to contract owners'
equity.

Dividend Income -- Dividends received from the Series Funds investments are
reinvested to purchase additional mutual fund shares.

                                       9

<PAGE>
 
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2. CONTRACT OWNERS' EQUITY

A summary of deferred annuity contracts terminable by owners at June 30, 1995
follows:

<TABLE>
<CAPTION>
                                                                                         ACCUMULATION
                                                               ACCUMULATION                  UNIT                 TOTAL
        SUBACCOUNT                                             UNITS OWNED                  VALUE            CONTRACT VALUE
        ----------                                           ---------------            ------------         --------------
<S>                                                           <C>                         <C>                <C>  
Money Market.............................................     2,217,239.627               $1.034265            $ 2,293,213
Managed Asset Allocation.................................     1,988,770.438                1.118144              2,223,732
T. Rowe Price International Stock........................     2,454,012.999                0.959028              2,353,467
Quest for Value Equity...................................     1,434,310.707                1.215430              1,743,304
Quest for Value Small Cap................................     1,550,834.477                1.057563              1,640,105
U.S. Government Securities...............................     1,054,439.659                1.070568              1,128,849
T. Rowe Price Equity Income..............................       466,097.378                1.114081                519,270
T. Rowe Price Growth Stock...............................       458,091.420                1.211298                554,885
Growth...................................................       305,912.396               11.684330              3,574,381
                                                                                                              ------------
                                                                                                               $16,031,206
                                                                                                              ============
</TABLE> 
 
A summary of changes in contract owners' account units follows:
 
<TABLE> 
<CAPTION> 
                                                                                                        T. ROWE   T. ROWE 
                                            MANAGED    T. ROWE       QUEST       QUEST        U.S.       PRICE     PRICE    
                                MONEY        ASSET    PRICE INT'L  FOR VALUE    FOR VALUE  GOVERNMENT    EQUITY    GROWTH 
                               MARKET      ALLOCATION   STOCK        EQUITY     SMALL CAP  SECURITIES    INCOME    GROWTH    GROWTH
                               SUBACCT.     SUBACCT.   SUBACCT.     SUBACCT.    SUBACCT.    SUBACCT.    SUBACCT.   SUBACCT. SUBACCT.

                               --------     --------   --------     --------    --------    --------    --------   -------- --------

<S>                           <C>         <C>         <C>          <C>          <C>         <C>          <C>        <C>     <C>   
Units outstanding at 1/1/94.      --           --         --           --          --          --          --         --       --
Units purchased.............  1,524,000   1,344,568   1,543,161     723,486     702,507     454,189        --         --    177,498
Units redeemed and
 transferred................     (1,325)    (14,895)    (98,450)     16,725     (29,464)     (3,679)       --         --      5,289
                              ---------   ---------   ---------   ---------   ---------   ---------      -------   -------  -------
Units outstanding at
 12/31/94...................  1,522,675   1,329,673   1,444,711     740,211     673,043     450,510        --         --    182,787
Units purchased.............  1,638,233     621,427   1,035,805     593,873     934,601     677,762      420,143   412,049  128,093
Units redeemed and
 transferred................   (943,668)     37,670     (26,503)    100,227     (56,810)    (73,832)      45,954    46,042   (4,968)
                              ---------   ---------   ---------   ---------   ---------   ---------      -------   -------  -------
                              
Units outstanding at
 6/30/95....................  2,217,240   1,988,770   2,454,013   1,434,311   1,550,834   1,054,440      466,097   458,091  305,912
                              =========   =========   =========   =========   =========   =========      =======   =======  =======
</TABLE>

3. TAXES

Operations of the Mutual Fund Account form a part of PFL Life, which is taxed as
a life insurance company under Subchapter L of the Internal Revenue Code of
1986, as amended (the "Code"). The operations of the Mutual Fund Account are
accounted for separately from other operations of PFL Life for purposes of
federal income taxation. The Mutual Fund Account is not separately taxable as a
regulated investment company under Subchapter M of the Code and is not otherwise
taxable as an entity separate from PFL Life. Under existing federal income tax
laws, the income of the Mutual Fund Account, to the extent applied to increase
reserves under the variable annuity contracts, is not taxable to PFL Life.

                                      10

<PAGE>
 
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4. ADMINISTRATIVE, MORTALITY AND EXPENSE RISK CHARGES

Administrative charges include an annual charge of $35 per contract which will
commence on the first policy anniversary of each contract owner's account.
Charges for administrative fees to the variable annuity contracts are an expense
of the Mutual Fund Account.

PFL Life deducts a daily charge equal to an annual rate of 1.25% of the value of
the contract owners' individual account as a charge for assuming certain
mortality and expense risks. PFL Life also deducts a daily charge equal to an
annual rate of .15% of the contract owners' individual account for
administrative expenses. In addition, during the first ten policy years PFL Life
imposes a daily distribution financing charge equal to an annual rate of .25% of
the value of the contract owners' individual account.

5. NET ASSETS

At June 30, 1995 contract owners' equity was comprised of:

<TABLE>
<CAPTION>
                                                                                                  T. ROWE        QUEST      
                                                                                   MANAGED         PRICE          FOR        
                                                                   MONEY            ASSET          INT'L         VALUE       
                                                                   MARKET        ALLOCATION        STOCK         EQUITY     
                                                     TOTAL        SUBACCT.        SUBACCT.        SUBACCT.       SUBACCT.   
                                                   ----------    ---------       ---------       ---------      ---------  
<S>                                               <C>            <C>             <C>             <C>            <C>   
Unit transactions, accumulated                                                                            
  net investment income and                                                              
  realized capital gains..................        $14,912,037    2,293,213       2,008,335       2,379,928      1,522,112  
                                                                                        
Adjustment for appreciation
 (depreciation) to market value...........          1,119,169           --         215,397         (26,461)       221,192  
                                                   ----------    ---------       ---------       ---------      ---------
Total Contract Owners' Equity.............        $16,031,206    2,293,213       2,223,732       2,353,467      1,743,304  
                                                   ==========    =========       =========       =========      ========= 
</TABLE> 

<TABLE> 
<CAPTION> 
                                                     QUEST                         T. ROWE        T. ROWE
                                                      FOR           U.S.            PRICE          PRICE  
                                                     VALUE       GOVERNMENT        EQUITY         GROWTH  
                                                    SMALL CAP    SECURITIES        INCOME          STOCK          MARKET   
                                                    SUBACCT.      SUBACCT.         SUBACCT.       SUBACCT.       SUBACCT.
                                                   ----------    ---------       ---------       ---------      --------- 
<S>                                                 <C>          <C>               <C>             <C>           <C>         
Unit transactions, accumulated               
 net investment income and 
 realized capital gains...................          1,569,662    1,073,889         494,992         517,514      3,052,392  
                                         
Adjustment for appreciation              
 (depreciation) to market value...........             70,443       54,960          24,278          37,371        521,989
                                                   ----------    ---------       ---------       ---------      --------- 
Total Contract Owners' Equity.............          1,640,105    1,128,849         519,270         554,885      3,574,381
                                                   ==========    =========       =========       =========      =========  
</TABLE> 

6.  PURCHASES AND SALES OF INVESTMENT SECURITIES

The aggregate cost of purchases and proceeds from sales of investments were as
follows:

<TABLE>
<CAPTION>
                                                    SIX MONTHS ENDED OR COMMENCEMENT OF OPERATIONS TO JUNE 30, 1995
                                                           AND COMMENCEMENT OF OPERATIONS TO DECEMBER 31, 1994
                                                    -----------------------------------------------------------------
                                                                   1995                               1994
                                                        PURCHASES           SALES          PURCHASES        SALES
                                                       -----------       -----------      -----------     ----------  
<S>                                                    <C>                <C>             <C>              <C>
Endeavor Series Trust
 Money Market Portfolio.......................       $  1,858,515         1,103,642        1,891,995        343,613
 Managed Asset Allocation Portfolio...........            852,937           165,639        1,381,275         67,003
 T. Rowe Price International Stock Portfolio..          1,135,855           175,165        1,561,048        130,221
 Quest for Value Equity Portfolio.............            823,085            53,871          763,450         15,030
 Quest for Value Small Cap Portfolio..........          1,044,648           141,355          732,076         67,671
 U.S. Government Securities Portfolio.........            812,171           189,187          450,063          4,688
 T. Rowe Price Equity Income Portfolio........            514,897            21,442               --             --
 T. Rowe Price Growth Stock Portfolio.........            546,933            33,353               --             --
WRL Series Fund, Inc.
 Growth Portfolio.............................          1,443,436           168,639        1,912,778        147,238
                                                       -----------       -----------      -----------     ----------  
                                                     $  9,032,477         2,052,293        8,692,685        775,464
                                                       ===========       ===========      ===========     ==========   
</TABLE>

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                                   1665 795




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================================================================================


                               ENDEAVOR PLATINUM
                               VARIABLE ANNUITY



                           The PFL Endeavor Platinum
                           Variable Annuity Account
                              Semi-Annual Report
                                 June 30, 1995

                              [LOGO APPEARS HERE]


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